US20120240153A1 - System for providing offers using a billing statement - Google Patents

Abstract

A billing statement according to one aspect of the invention includes a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer. In one example of this aspect, a telephone number or a hyperlink is provided adjacent to a total amount owed listed on a statement (e.g., an electronically-displayed billing statement). The offers reviewed may be customized, for example, based on details of the transaction such as the product purchased or the amount of the purchase, the identity of the consumer, and/or on other data.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS
• This application is a continuation of U.S. patent application Ser. No. 13/237,532 filed Sep. 20, 2011, for “SYSTEM FOR PROVIDING OFFERS USING A BILLING STATEMENT”; which is a continuation of U.S. patent application Ser. No. 12/130,126 filed May 30, 2008, for “SYSTEM FOR PROVIDING OFFERS USING A BILLING STATEMENT”; which is a divisional of U.S. patent application Ser. No. 11/456,393 filed on Jul. 10, 2006 and now abandoned; which is a continuation of U.S. patent application Ser. No. 09/855,300, filed May 15, 2001 and now abandoned; which:
• (i) claims the benefit of U.S. Patent Application No. 60/204,330, filed May 15, 2000, for “COST AVOIDANCE ON CREDIT CARD STATEMENTS”; and
• (ii) is a Continuation-in-Part of U.S. patent application Ser. No. 09/100,684, filed Jun. 19, 1998, for “BILLING STATEMENT CUSTOMER ACQUISITION SYSTEM”, which issued as U.S. Pat. No. 6,898,570 on May 24, 2005; and
• (iii) is a Continuation-in-Part of U.S. patent application Ser. No. 08/994,426, filed Dec. 19, 1997, for “METHOD AND APPARATUS FOR PROVIDING SUPPLEMENTARY PRODUCT SALES TO A CUSTOMER AT A CUSTOMER TERMINAL” which issued as U.S. Pat. No. 6,694,300 on Feb. 17, 2004; and
• (iv) is a Continuation-in-Part of U.S. patent application Ser. No. 08/982,149, filed Dec. 1, 1997, for “METHOD AND APPARATUS FOR PRINTING A BILLING STATEMENT TO PROVIDE SUPPLEMENTARY PRODUCT SALES”, which issued as U.S. Pat. No. 6,196,458 on Mar. 6, 2001.
• Each of the above-referenced applications is incorporated by reference herein in its entirety.
BACKGROUND
• 1. Field of the Invention
• The present invention relates to systems for providing offers to consumers. More particularly, the present invention concerns systems for providing offers to consumers using billing statements.
• 2. Description of the Related Art
• Sellers present offers to consumers in order to sell products and to acquire new customers. For example, a retailer may use newspaper advertisements or mass mailings to offer products to consumers for sale prices. In another example, a representative of a long distance telephone service provider may call a consumer and offer cash in exchange for the consumer's agreement to use the provider's service. Other conventional channels for presenting offers include radio and television advertisements, billboards, and in-store displays.
• However, since a typical consumer is inundated with offers received through conventional channels, such offers are rather limited in their ability to receive the consumer's thorough consideration. Moreover, of all the offers presented to the consumer, only a small fraction actually deal with products and/or services in which the consumer is interested. As a result of these factors, most offers presented to consumers through conventional channels are virtually ignored.
• Some sellers, realizing that only a small fraction of presented offers will be considered and even a smaller fraction will actually be accepted, try to increase a total number of accepted offers by increasing the total number of offers presented to consumers. This strategy is not acceptable to most sellers because it suffers from the problems described above with respect to offers presented through conventional channels and because it can be quite costly. Additionally, since this strategy results in an increase in the number of offers presented through conventional channels, the already small fraction of these offers which are effectively considered tends to decrease.
• In an attempt to address the foregoing, some sellers have employed billing statements as vehicles for presenting offers to consumers. For example, Synapse Group, Inc. of Stamford, Conn. presents offers for magazine subscriptions using materials enclosed with monthly credit card billing statements. This approach presumes that a consumer will pay more attention to items received along with a billing statement than to advertising vehicles such as mass mailings or newspaper advertisements. As a result, it is believed that the approach increases the percentage of offers which are thoroughly considered by consumers.
• One shortcoming of the previous approach results from the limited space available for including advertising materials within billing statements. Due to this limitation, offers which can be presented using this approach are limited to a small number of concise, simply explained offers. Accordingly, what is needed is a system allowing sellers to present more offers and additional types of offers, including complex, customized, and dynamically-created offers, to consumers using billing statements.
• Moreover, offers presented using billing statements as described above are no more likely than other conventional offers to deal with products or services in which a particular consumer is interested. As a result, such offers are no more likely than conventional offers to be accepted even if thoroughly considered. Therefore, what is also needed is a system providing consumers with increased incentive to accept offers presented using billing statements.
SUMMARY
• In order to address the foregoing, the present invention, according to one embodiment, concerns a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer.
BRIEF DESCRIPTION OF THE DRAWINGS
• FIG. 1 is a view of a billing statement according to one embodiment of the present invention;
• FIG. 2 is a block diagram of a system architecture according to one embodiment of the present invention;
• FIG. 3 is a block diagram of an issuing bank device according to one embodiment of the present invention;
• FIG. 4 is a block diagram of a controller according to one embodiment of the present invention;
• FIG. 5 is a block diagram of a subsidizing merchant device according to one embodiment of the present invention;
• FIG. 6 is a block diagram of a consumer device according to one embodiment of the present invention;
• FIG. 7 is a tabular representation of a portion of a consumer account database according to one embodiment of the present invention;
• FIG. 8 is a tabular representation of a portion of a transaction database according to one embodiment of the present invention;
• FIG. 9 is a tabular representation of a portion of a rules database according to one embodiment of the present invention;
• FIG. 10 is a tabular representation of a portion of an offer database according to one embodiment of the present invention;
• FIG. 11 is a tabular representation of a portion of a central consumer database according to one embodiment of the present invention;
• FIG. 12 is a tabular representation of a portion of a subsidizing merchant database according to one embodiment of the present invention;
• FIG. 13 is a tabular representation of a portion of an offer tracking database according to one embodiment of the present invention;
• FIG. 14 is a tabular representation of a portion of an issuing bank database according to one embodiment of the present invention;
• FIG. 15 is a tabular representation of a portion of a consumer database according to one aspect of the present invention;
• FIG. 16 is a tabular representation of a portion of a subsidy offer database according to one embodiment of the present invention;
• FIG. 17 is a flow diagram of processor-executable process steps to generate a billing statement according to one embodiment of the present invention; and
• FIG. 18 is a flow diagram of processor-executable process steps to generate a billing statement according to one embodiment of the present invention.
DETAILED DESCRIPTION
• Various embodiments of the present invention comprise a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer. According to one example of the present invention, the offer pointer is a toll-free telephone number printed adjacent to a description of a transaction on a credit card billing statement. The telephone number accesses a voice response (VR) system presenting conditional branches through which a consumer can navigate to review an offer. In another example, a hyperlink is positioned adjacent to a total amount owed listed on an electronically-displayed billing statement. The hyperlink may be selected to access a website presenting offers for review by the consumer. The offers reviewed in each of these examples may be customized based on details of the transaction such as the product purchased, the amount of the purchase, the identity of the consumer, and/or on other information.
• If, in accordance with various embodiments of the present invention, an offer pointer is included in a billing statement, it is likely that the reviewed offer will be more thoroughly considered than a conventional offer. Moreover, the complexity of the offer and the number of offers may not be limited by space constraints imposed by the billing statement. The offer may also be generated so as to be tailored to the characteristics or needs of the consumer, the seller, or a third party. As a result, the offer may be more likely to be accepted than an offer presented using conventional methods.
• In various embodiments of the present invention, the reviewed offer, if accepted, reduces an amount owed which is associated with the transaction. For example, the reviewed offer may specify that the consumer's account balance will be reduced by the amount owed as a result of the transaction in exchange for performance of an obligation. This further aspect provides incentive to a consumer to accept the reviewed offer, since the acceptance would allow the consumer to avoid a previously-incurred cost. This incentive is particularly strong if the consumer regrets the transaction to which the offer is associated. In addition, this aspect allows billing companies, such as credit card issuers, to reduce uncollectable debt by allowing consumers to reduce their outstanding account balances through accepted offers.
• According to various embodiments, the present invention concerns a billing statement including a description of a transaction and an offer associated with the transaction, wherein the offer is to reduce an amount owed associated with the transaction. As an example of this aspect, a billing statement for a credit card account includes a description of a purchase of gasoline and an amount owed by the consumer as a result of the purchase. Printed adjacent to the amount is text which indicates that the amount will be deducted from the account if the consumer agrees to switch long distance telephone service providers. In a further example, several transactions described in a billing statement may each be associated with different offers to reduce amounts owed associated with each respective transaction. Advantageously, these various embodiments allow the consumer to avoid a previously-incurred cost, and may reduce a creditor's uncollected debt by providing an alternative system for consumers to reduce their outstanding balances.
• In various embodiments, the present invention relates to a system in which: transaction information is received; an offer pointer is determined based on the transaction information, the offer pointer including information that may be used to review an offer; and the offer pointer is transmitted to a consumer via a billing statement. Since the offer pointer is determined based on received transaction information, the offer which may be reviewed using the offer pointer may be particularly suited to the transaction information. In one particular example, the received transaction information indicates that a tennis racket was purchased, therefore the determined offer pointer is a World Wide Web address of a tennis supply website presenting offers for other tennis equipment. Advantageously, these various embodiments may increase the likelihood that the reviewed offer is accepted.
• In various embodiments, the present invention is a system in which: transaction information is received; an offer is determined based on the transaction information; an offer pointer is determined, the offer pointer including information that may be used to review the offer; and the offer pointer is transmitted to a consumer via a billing statement. According to these various embodiments, the offer is determined based on received transaction information; therefore, the offer itself may be particularly suited to the transaction information. Such an arrangement may thereby increase the likelihood that the offer is accepted.
• In various embodiments, the present invention concerns a system in which a request is received from a consumer to review an offer associated with a transaction on a billing statement, the offer being an offer to reduce an amount owed by the consumer. The offer is transmitted to the consumer and a new amount owed is calculated if the offer is accepted by the consumer. These various embodiments allow a consumer to avoid overpayment or underpayment of an amount owed by updating the amount owed based on an accepted offer. In other various embodiments, a new minimum payment is also determined if the offer is accepted. This feature conveniently provides a consumer with new minimum payment information based on the accepted offer, thereby reducing the possibility of underpayment or overpayment by the consumer.
• FIG. 1 is a representation of a billing statement according to one embodiment of the present invention. As will be described in greater detail below, thebilling statement1 may be generated by a bank, a credit card issuer, a billing service, or any other entity capable of generating billing statements. As shown, thebilling statement1 reflects information corresponding to a particular credit card account, including an itemized listing of transactions posted to the account.
• Generation of a typical credit card billing statement involves several steps. Initially, an account is established with an issuing bank which associates a consumer (or consumers) with a particular credit card account number. The consumer receives a credit card including a magnetic strip encoding his particular account number, and the consumer submits the account number to a seller in order to purchase products and/or services therefrom. In this regard, the consumer may submit the account number to a seller by allowing the seller to scan and decode the account number from the magnetic strip or by transmitting the account number to the seller via the World Wide Web. Next, the seller transmits the account number along with various details of the transaction, such as a transaction date and time, a description of the product or service purchased, a purchase price, the seller's identity, etc. to a credit card clearinghouse such as CCH. The credit card clearinghouse forwards the information to an appropriate issuing bank based on the account number or to a billing statement generator designated by the appropriate issuing bank. According to the invention, a billing statement such as thebilling statement1 is then generated by the issuing bank or the billing statement generator using the forwarded information.
• Thebilling statement1 includes several types of information. For example, thebilling statement1 includes anaccount number5 which was used to execute the transactions described in the billing statement. Thebilling statement1 also includescontact information10 which specifies a consumer with whom theaccount number5 is associated. Thecontact information10 may include a postal address, an Internet Protocol (IP) address, an e-mail address, or any other information that may be used to contact the consumer. Accordingly, thebilling statement1 may be transmitted by post, e-mail, or other means to the consumer described by thecontact information10.
• For each transaction described in thebilling statement1, thebilling statement1 lists atransaction date15, adescription20 of the transaction, an amount owed25 andalternative payment information30. Thetransaction date15 may specify a date on which the transaction was authorized. Thebilling statement1 may also, or alternatively, list a posting date for each transaction, which may be a date on which transaction settlement is reflected in the account. Thedescription20 may include, but is not limited to, descriptions of the particular product and/or service purchased and of the seller from whom the product and/or service was purchased. The amount owed25 specifies the amount which the consumer agreed to pay for the product and/or service which is the subject of the associated transaction. In some embodiments, thedescription20 includes one or more of the transaction date, the amount owed, the posting date, and any other information describing a transaction.
• According to the present invention, thealternative payment information30 may include an offer pointer and/or a statement offer. Offer pointers will be discussed first. Generally, an offer pointer includes information which a consumer can use to review an offer.
• An offer pointer may be a Uniform Resource Locator (URL) referencing information contained in a website. For the present description, a URL is a data string that specifies how to access network resources, such as hypertext markup language (HTML) documents. A sample URL is “http://www.NeedNotPay.com/SmallCharge/1.htm”, with “http” identifying one of many protocols which may be used to retrieve documents on a network, and with “www.NeedNotPay.com” being a hostname (referred to herein as a website) which can be resolved into an IP address using the Domain Name Service. The portion “SmallCharge/1.htm” identifies a directory and a document provided by the website. In a case in which this sample URL is used as an offer pointer, the document “1.htm” may include one or more offers.
• An offer pointer may also include a relative URL, which specifies only a portion of a URL. In such a case, the unspecified portion of the URL is inferred from the context of the document in which the relative URL is located. For example, a consumer accesses a website maintained by an issuing bank to view an electronic copy of a billing statement. The billing statement appears similar to thebilling statement1 and includes a hyperlink associated with a listed transaction. The hyperlink references a relative URL specifying only a directory and a document in the directory. In order to access the document to which the relative URL refers, it is inferred that the protocol and website missing from the relative URL are those used to access the website of the issuing bank. It should be noted that both the hyperlink and the relative URL may be considered offer pointers in this example.
• A URL offer pointer may reference a homepage of a website (e.g., http://www.NeedNotPay.com) which presents offers or hyperlinks to other Web pages presenting offers. Again, these offers need not have anything to do with the transaction with which the URL is associated on a billing statement. However, a URL offer pointer may be associated with a transaction based on an aspect of the transaction, such as the associated amount owed25 or thedescription20. That is, based on pre-existing rules, cross-subsidy offers, yield management techniques, or the like, a specific offer pointer may be tailored for association with a specific transaction (or type of transaction) on a billing statement. For example, if an amount owed25 associated with a transaction is less than $5.00, a URL offer pointer may be associated with the transaction which references a page of a website providing offers appropriate for transactions associated with an amount owed25 of less than $5.00 (e.g., “http://www.NeedNotPay.com/SmallCharge/1.htm”). In another example, a URL offer pointer “http://www.dontpay.com/any/cosmetics.htm” may be associated with a transaction if the transaction is associated with adescription20 of some type of cosmetic. Accordingly, it may be desirable for a Web page referenced by this URL to present offers which may be attractive to a consumer who purchases cosmetics.
• In yet another example, transactions in a billing statement which are associated with an amount owed25 of less than $5.00 are associated with a particular URL offer pointer, regardless of any other factors. However, when a consumer accesses a Web page corresponding to the offer pointer, he may be asked to enter identifying information such as his credit card account number. Based on this or other entered information, an offer is presented for review which may be different for a first consumer than an offer presented to a second consumer accessing the same Web page. The offers may differ in the benefit conferred, in the obligation to be performed, or both. For example, a more valued consumer may be presented with an offer having a less onerous obligation than an offer presented to a less valued consumer for a same benefit.
• In addition to the factors mentioned in the foregoing examples, a particular offer pointer may be associated with a transaction based on factors such as the consumer's credit limit, credit history, address or geographic location, profile information, the current account balance, the minimum payment due, purchasing history, previously accepted offers, the time or date of the transaction, inventory, market conditions, yield management information, relationships with other consumers, or the like.
• A URL offer pointer according to the invention may also include data to be passed to a website referenced by the URL. The data included in such an offer pointer may be formatted according to the Common Gateway Interface (CGI) format or another format for passing data from a network client to a server. For example, an offer pointer may read “http://www.NeedNotPay.com/BigCharge/Code=X847Q”. In this case, the data “Code=X847Q” may represent a particular offer which the website presents to a consumer in response to reception of the data, or details of a transaction (encoded or otherwise) with which the offer pointer is associated on a billing statement. In the latter case, the website may determine an appropriate offer or offers to present to the consumer based on the data and/or other information as discussed above with respect to offer pointers. Examples of offer determination based on transaction information will be discussed below. However, it should be noted that certain embodiments allow for less-complex generation of offer pointers because appropriate offers need not be determined before determination of the offer pointers.
• A URL offer pointer may also identify the consumer to whom the offer pointer is presented. For example, the last four digits of a consumer's credit card account number may be hashed into a URL offer pointer as a means of identifying the consumer when the consumer submits the offer pointer to a website in order to review an offer.
• In addition to URL's, offer pointers included in thealternative payment information30 may comprise a telephone number. In order to use this type of offer pointer to review an offer, a consumer dials the telephone number and is presented with at least one offer for review. It should be noted that, like URL offer pointers discussed above, a telephone number offer pointer may be selected for association with the transaction because it allows access to offers which are appropriate in view of one or more characteristic(s) of the transaction, consumer, or other factor. Of course, the telephone number may simply allow review of one or more offers which are not particularized to the associated transaction.
• Alternatively, a consumer calling a telephone number offer pointer may be presented with a VR menu through which the consumer navigates by selecting appropriate menu items before being presented with at least one offer for review. The menu items may correspond to details of the transaction to which the telephone number is associated, information regarding the consumer, or to any other information that may be used by the VR system to determine at least one offer to present to the consumer for review.
• Included with a telephone number in an offer pointer may be a code or an extension number which is dialed after dialing the telephone number. The telephone extension may be dialed to access offers associated with the extension, and the code may be used to determine an appropriate offer to present to the consumer for review. As described above with respect to telephone number offer pointers, extension numbers or codes may allow consumers to access particular offers which are appropriate to an associated transaction or may simply reference one or more offers selected for other reasons. As described with respect to codes passed with URL offer pointers, an extension number or code may also represent a particular offer which is presented to a consumer in response to reception of the extension number or code, or details (encoded or not) of the associated transaction which are used to determine an offer to present to the consumer for review.
• In addition to the foregoing, other offer pointers that may be used in accordance with the present invention include a television, cable, or satellite channel on which a consumer may review offers, a postal address from which a consumer may request to review offers, a geographic location to which a consumer may go to review offers, and Uniform Resource Identifiers, of which URLs are a subset. Moreover, it is considered that an offer reviewable using an offer pointer is associated with any transaction to which the offer pointer is associated.
• It should be noted that any or all of the offer pointers discussed above may be used to review an offer to reduce or eliminate an amount owed25 associated with a transaction to which an offer pointer is associated. For example, a consumer may access a Web page referenced by a URL offer pointer listed under thealternative payment information30 and in association with a transaction. The Web page presents an offer to the consumer and, if the consumer accepts the offer, an amount owed25 associated with the transaction is deducted from the consumer's account and the consumer is bound to abide by any obligation specified in the offer. In one embodiment, a party receiving the benefit of the obligation then pays the amount owed25 to the issuing bank. Other types of settlement are discussed below.
• As described above,alternative payment information30 according to the present invention includes statement offers as well as offer pointers. A statement offer differs from offers reviewable using offer pointers only in that a statement offer is an offer included in a billing statement. Therefore, both statement offers and offers may be determined using any method discussed herein for determining either type of offer, and may have any characteristics attributed to either herein. For clarity, however, offers reviewable using offer pointers are referred to as “offers” and offers included in a billing statement are referred to as “statement offers”.
• A statement offer may be accepted by a consumer using a check box or other means, such as those described in parent application Ser. No. 09/100,684. A statement offer may explicitly describe a benefit, if any, which will be conferred upon an agreement to perform or upon performance of an explicitly described obligation, if any. A statement offer may also be presented in terms of an obligation to which the consumer may indicate agreement, wherein it is clear from the billing statement what benefit will be received by the consumer in return. For example, as shown onbilling statement1,alternative payment information30 includes an implied statement offer to eliminate an amount owed25 of $25.00 if the consumer agrees to change his long distance provider to NCI. In this case, an agreement to perform the obligation is deemed equivalent to acceptance of the implied statement offer. Determination of a statement offer to associate with a transaction on a billing statement may take into account details of the transaction, the consumer, or other factors. For example, determination of a statement offer may take into account any of those factors discussed above with respect to determination of an offer pointer or determination of an offer to present in response to a received offer pointer.
• As alluded to above, offers and statement offers according to the invention may be associated with a transaction based on an amount owed25 associated with the transaction. In one example, a long distance service provider may agree to pay an issuing bank $20.00 for each consumer who accepts a statement offer or an offer requiring the consumer to switch to the service. Based on this agreement, the issuing bank may associate such offers or statement offers with transactions associated with amounts owed in the range of $15.00 to $20.00. The benefit of an offer may be a reduction in an amount owed to a psychologically appealing number, such as $999.99 or $1000.00.
• It should be noted that an offer or a statement offer associated with a transaction in accordance with the invention requires the consumer to fulfill some or no obligation in exchange for some or no benefit. Examples of obligations the consumer might be required to fulfill include: switching long distance telephone service providers; test-driving a particular car; making a minimum purchase at a merchant; answering an on-line survey; and referring a number of people to apply to the issuing bank for new credit card accounts. The obligations may also be associated with a deadline for fulfillment, after which the offer is void and/or a penalty is assessed against the consumer. If the obligation component of an offer requires a consumer to spend an amount, the consumer may be required to charge the amount to the account reflected in the billing statement. Such an obligation would benefit the issuing bank and compliance with the obligation would be easy to track.
• The benefit of an offer or a statement offer to a consumer may be something other than a reduction of an account balance. Other possible benefits include: products and/or services, a reduction of an interest rate on revolving balances; a postponement of a payment due date; a reduction in a minimum payment due; an increased credit limit; an increased grace period; or any other benefit. The benefit of an offer may also be a rebate. For example, a consumer may accept an offer, pay a total amount owed on a credit card account, fulfill the obligation component of the offer, and then receive a rebate check from thecontroller200. Alternatively, the rebate may come directly from the entity receiving a benefit of the obligation.
• The benefit and/or the obligation of an offer or a statement offer may be based on information about a consumer or transactions executed by the consumer. For example, if a consumer has purchased a sweater using his credit card account, the consumer may be presented with an offer or a statement offer which requires the consumer to clean the sweater at a particular cleaner in exchange for a reduction in his account balance equal to the price of the sweater. Information on which benefits and/or obligations may be based also includes all the information which may be taken into account in the generation of offer pointers.
• Returning to the general description of thebilling statement1, thecurrent charges40 reflect a total of the listed amounts owed25. The previous charges owed45 reflect charges not listed on thecurrent billing statement1 but owed by the consumer, and thefinance charge50 is a finance charge also owed by the consumer according to terms under which the credit card account was established. The total amount owed55 is a sum of thecurrent charges40, the previous charges owed45 and thefinance charge50. Although only the total amount owed55 is associated withalternative payment information30 inFIG. 1, it should be noted that any of thecurrent charges40, the previous charges owed45 and thefinance charge50 may also be associated withalternative payment information30. In this regard, the total amount owed55, thecurrent charges40, previous charges owed45, thefinance charge50 and other information which may be contained in thebilling statement1 are considered descriptions of transactions, wherein offer pointers, statement offers and/or offers that are associated therewith are also to be considered associated with the transactions described thereby.
• A minimum due60 and adue date65 are also shown on thebilling statement1. Associated with the minimum due60 isalternative payment information30 in the form of an implied statement offer to discharge the consumer of his duty to pay the minimum due60 by thedue date65. Acceptance, processing and settlement of such a statement offer is described in detail with respect toFIG. 18.
• Elements70 through80 on thebilling statement1 may be used by the consumer for record-keeping purposes. Specifically, the modified total amount owedentry area70 allows a consumer to record a total amount owed which is different from the total amount owed55 due to acceptance of an offer or a statement offer, and the modified minimum dueentry area75 and the modified duedate entry area80 allow a consumer to record any modifications to the minimum due60 or thedue date65 resulting from acceptance of an offer or a statement offer.
• It should be noted that even though thebilling statement1 associates a statement offer or an offer pointer with a transaction by including the statement offer or offer pointer on a same line as other information associated with the transaction, it should be noted that a statement offer or an offer pointer may be associated with a transaction in many other ways according to the present invention. For example, a statement offer or an offer pointer may appear above or below information regarding a transaction to which the statement offer or offer pointer is associated. Moreover, a single statement offer or offer pointer may be associated with one or more listed transactions. In another embodiment, thebilling statement1 contains a printed explanation of which offer pointers or statement offers are associated with which listed transactions. In other embodiments, a transaction is associated with a statement offer or an offer pointer by placing a number or other symbol next to an element describing the transaction such as thetransaction date15, thedescription20 or the amount owed25 and by printing the statement offer or offer pointer next to an identical symbol elsewhere in the billing statement, in accompanying papers, in a guide provided to the consumer in hardcopy form, on a Web page, or using any other known method for communicating information to a consumer.
• It should also be noted that a statement offer or an offer pointer may be considered to be associated with a transaction according to the present invention if it is associated with any of thecurrent charges40, the previous charges owed45, thefinance charge50, the total amount owed55, the minimum due60 and thedue date65, since each of these elements are associated with at least one transaction. Moreover, a transaction may be associated with one or more offer pointers and/or one or more statement offers, and one or more offer pointers and/or one or more statement offers may be associated with one or more transactions.
• Although thebilling statement1 corresponds to a credit card account, the present invention may be used in conjunction with any other type of billing statement, such as those corresponding to utility service, telephone service, cable television service, Internet service, loan installments, car payments, or any other product and/or service for which a consumer is billed, either before or after a purchase. In addition, a billing statement may include reminders to fulfill the obligation components of offers a consumer has previously accepted.
• A billing statement in accordance with the invention need not be in hardcopy form. Rather, such a billing statement may be in any perceptible form, such as an HTML document viewable by a Web browser, a data structure in another form viewable by known or future systems, or an audio file. In this regard, a hardcopy billing statement may contain an offer pointer which a consumer may use to view an electronic version of the billing statement. The consumer may select one or more of the transactions shown in the electronic version using hyperlinks or other techniques, and may, in response, receive offers for reducing an amount owed associated with the selected transaction(s).
System
• FIG. 2 is a block diagram illustrating a system for generating billing statements according to embodiments of the present invention. Of course, other systems may be used to practice the invention. As shown, the system includes an issuingbank device100 in communication with acontroller200. Thecontroller200 is also in communication with a subsidizingmerchant device300 and aconsumer device400. Multiple physical devices may be used to perform the functions of each element ofFIG. 2 according to the present invention, and some or all of these functions may also be performed manually.
• Although oneconsumer device400 is shown inFIG. 2, any number of consumer devices may be in communication with thecontroller200 according to the invention. Similarly, any number of issuingbank devices100 or subsidizingmerchant devices300 may be in communication with thecontroller200. The latter arrangement is particularly beneficial in a case where thecontroller200 is operated by an entity providing billing statement generation and/or offers via billing statements in accordance with the present invention.
• Furthermore, although the communication media between the issuingbank device100, thecontroller200, theconsumer device400 and the subsidizingmerchant device300 are represented by dedicated connections, it should be understood that one or more of the illustrated devices may be connected to a network, such as a Local Area Network or a Wide Area Network, to which is also connected at least one of the remaining devices. The network may be an IP-based network, such as the World Wide Web, and/or one or more of a satellite based network, a cellular network, a radio frequency network, a telephone network, a cable television network, or any other communication system for transferring data between locations.
• Those skilled in the art will understand that devices in communication with each other need not be continually transmitting to each other. On the contrary, such devices need only to transmit to each other as necessary, and may actually refrain from exchanging data most of the time. For example, a device in communication with another device over the World Wide Web may not transmit data to the other for weeks at a time.
• A description of operation of the system ofFIG. 2 in accordance with one embodiment of the invention is set forth below. The description includes many optional and alternative methods which may be used to practice the invention. It should be understood that the invention is not deemed limited to the methods set forth in the description.
Billing Statement Generation
• Initially, it is assumed that a consumer has been issued a credit card by an issuing bank operating the issuingbank device100. The credit card may be issued according to any known method, and the issuingbank device100 may store information associated with the credit card, such as a consumer name, address and an account number. Of course, in a case that a billing statement for an account other than a credit card account is to be generated according to the invention, the issuingbank device100 may be substituted with a device operated by an entity maintaining the other account.
• As described above, the issuingbank device100 may be in communication with a credit card clearinghouse for obtaining credit card transaction information. In one embodiment, the issuingbank device100 receives from the credit card clearinghouse transaction information associated with transactions conducted using credit cards issued by the issuingbank device100. The issuingbank device100 may also receive this transaction information directly from sellers conducting the transactions.
• Once the transaction information is received, the issuingbank device100 may generate a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer. Furthermore, the issuingbank device100 may provide generation of a billing statement including a description of a transaction and an offer associated with the transaction, wherein the offer is an offer to reduce an amount owed associated with the transaction. In the latter case, the offer may be a statement offer or an offer reviewable using an offer pointer.
• In one embodiment, the issuingbank device100 generates a billing statement by determining, for at least one transaction included in the received transaction information, an offer pointer and/or a statement offer to associate with the transaction. Rather than determining offer pointers and/or statement offers to associate with a transaction, the issuingbank device100 may transmit associated transaction information to thecontroller200, which determines and transmits the offer pointers and/or statement offers back to the issuingbank device100. For example, in a case that a transaction is associated with an amount owed of less than $50.00, thecontroller200 may determine an offer pointer to associate with the transaction that directs the consumer to a Web page presenting offers which, if accepted, result in elimination of amounts owed which are less than $50.00. Such offers may be transmitted to thecontroller200 from the subsidizingmerchant device300. The issuingbank device100 may also store offers received from the subsidizingmerchant device300. In this regard, the subsidizingmerchant device300 may provide subsidy offers from one or more subsidizing merchants and will be discussed in more detail below.
• In another embodiment, transaction information is received by thecontroller200 directly from sellers or from the credit card clearinghouse, and the determination of statement offers and offer pointers is thereafter performed by thecontroller200, the issuingbank device100 or another device.
• Of course, billing statement generation according to the invention may be performed by an entity other than the issuingbank device100. For example, the issuingbank device100 may transmit received transaction information to an entity which operates as described above to generate billing statements for the issuing bank based on the transaction information. As described with respect to thecontroller200, the transaction information may be received by the entity directly from sellers or from the credit card clearinghouse.
Presenting Offers for Review
• The determination of offers for consumer review may occur prior to the determination of offer pointers to associate with transactions on a billing statement. That is, thecontroller200 may determine an offer based on transaction information and then determine an offer pointer which can be used by a consumer to review the offer. Using the determined information, thecontroller200 or another device may generate a billing statement associating the offer pointer with the transaction.
• In a case that the issuingbank device100 determines an offer pointer based on transaction information, the transaction information may be transmitted to thecontroller200 for determination of a corresponding offer. Alternatively, the offer pointer itself may be transmitted to thecontroller200 for determination of a corresponding offer. Of course, the offer pointer transmitted to thecontroller200 may include transaction information which is used by the controller to determine the offer.
• Offers may also be determined anytime after the billing statement is generated. These embodiments provide flexibility and control in determining an appropriate offer to present to a consumer. For example, a Web page referenced by an offer pointer associated with a transaction on a billing statement may be periodically updated with new offers such that consumers accessing the Web page at different times may review different offers. In another example, an offer corresponding to an offer pointer may be determined only after the offer pointer is used by theconsumer device400 to access an offer. In one such embodiment, the issuingbank device100 generates a billing statement including offer pointers associated with transaction information, wherein the offer pointers can be used by theconsumer device400 to access a Web page provided by a Web server executing in thecontroller200. The Web page requests consumer-specific or transaction-specific information from theconsumer device400, such as the transaction date, the description, or the amount owed as a result of the transaction, and thecontroller200 thereafter determines and generates an offer to transmit to theconsumer device400 for review, the offer being based on the received transaction information
• In a variation of the foregoing, an offer pointer generated by the issuingbank device100 may indicate transaction information but might not be directly associated with a particular offer. Therefore, when theconsumer device400 uses the offer pointer to access thecontroller200, thecontroller200 determines an offer or offers to present to the consumer, the determined offer being based on the transaction information indicated by the offer pointer, and/or other information, such as inventory, market conditions, revenue management information, or the like.
• Of course, offers corresponding to offer pointers may be determined by the issuingbank device100 instead of thecontroller200, or by any other device. In any case, offers and statement offers may be chosen from offers stored in thecontroller200, received from the subsidizingmerchant device300 or received from another device.
• In one embodiment, thecontroller200 includes systems required to receive requests for offers from theconsumer device400. For example, thecontroller200 may be physically connected to the World Wide Web and may maintain a website which can be accessed using URL offer pointers presented in a billing statement. In this regard, the website may also transmit a billing statement to theconsumer device400 which includes hyperlink offer pointers selectable in order to request offers for review.
• Thecontroller200 may also connect to the telephone network and maintain a VR unit to respond to calls from theconsumer device400 to a telephone number offer pointer listed in a billing statement. If such a call is received, thecontroller200 presents an appropriate offer to theconsumer device400 for review. As previously described, an appropriate offer may be determined based on the telephone number, on consumer responses to a program executed by the VR unit, on a dialed code or extension number which specifies a particular offer or encodes transaction information, or on any other considerations for determining offers mentioned herein. In one embodiment, thecontroller200 receives offers from the subsidizingmerchant device300 and determines an offer to present to the consumer based on the received offers.
• In some embodiments, the issuingbank device100 may inform thecontroller200 of which offer pointers were included in billing statements of particular consumers. Accordingly, if a consumer attempts to review offers by accessing thecontroller200 using an offer pointer which was not included in his billing statement, thecontroller200 informs the consumer that the offer pointer is not valid. This feature may serve to prevent a consumer from trying to obtain offers that are not meant for him.
Receiving Acceptance of an Offer
• Once an offer is presented to a consumer for review through theconsumer device400, thecontroller200 may provide the consumer with means for accepting the offer. For example, in a case that an offer is presented via a Web page, the Web page may include an “accept” button selectable by the consumer using theconsumer device400. Upon receiving an indication that the “accept” button was selected, thecontroller200 determines that the offer was accepted. If an offer is presented via a recording played by a VR unit in thecontroller200, a consumer may transmit his acceptance by voice, or by pressing an indicated combination of keys on the consumer device400 (e.g., a telephone) to accept the offer.
• Prior to accepting an offer, a consumer may, in one embodiment, obtain further information about the offer. For example, a “details” button on a Web page presenting the offer may be selected using theconsumer device400 and, in response, thecontroller200 may transmit a Web page to theconsumer device400 including further details about the offer.
• A consumer may also enter into a negotiation process with thecontroller200 prior to accepting an offer. For example, thecontroller200 may present an offer to a consumer through theconsumer device400 which will eliminate $20 from the consumer's account. Next, the consumer may ask that the offer eliminate $30 from the account. Thecontroller200 may reject the new terms, accept the new terms, or present another offer.
• In one embodiment, a consumer is presented with the option of selecting one or more offers from amongst several offers. For example, the consumer may accept three presented offers having associated benefits totalling an amount owed due to a particular transaction. In some embodiments, the associated benefits may exceed the amount owed, and may even exceed a total amount owed to the issuingbank device100.
• Furthermore, the acceptance of some offers may affect a consumer's ability to accept other offers. In this regard, if a consumer accepts an offer to eliminate a $20 amount owed from the consumer's account, the consumer may thereafter be unable to review other offers to eliminate the same amount owed. On the other hand, a consumer's acceptance of one offer may trigger thecontroller200 to present other offers to the consumer, either related or unrelated to the accepted offer. For example, a consumer who accepts an offer having an obligation to try a home burglar alarm system for one month might be presented with an offer to sell a car alarm system.
Settlement
• Once thecontroller200 has received an indication of the consumer's acceptance of an offer, thecontroller200 may transmit to theconsumer device400 an indication of a new amount owed by the consumer in view of the accepted offer. The transmission may include a modified total amount owed and/or a modified minimum amount due, as described with respect toentry areas70 and75 of thebilling statement1. For example, if a consumer accepts an offer to switch long distance service to NCI, thecontroller200 might transmit to the consumer device400 a message such as “Ignore the charge for that suit. Your new, reduced balance is $172.50 and your minimum payment due is $12.03.”
• Additionally, the consumer may be instructed to check a check box on his billing statement indicating that a corresponding amount owed need not be paid, and/or to write a modified total amount due on the billing statement. These actions may serve to alert the issuingbank device100 to the details of the offer. In other embodiments, these actions are immaterial except in providing the consumer with a sense of relief, accomplishment, or gratification. Thecontroller200 may also provide a code to a consumer after the consumer has accepted an offer, with instructions to write the code on his billing statement. The code may allow the issuingbank device100 to verify that a party other than the consumer has assumed part of the debt reflected in the billing statement.
• Thecontroller200 may also transmit a new amount owed, a modified total amount owed, a modified minimum amount due and/or any other account information which may have changed due to the accepted offer to the issuingbank device100. The issuingbank device100 may then update corresponding stored account information based on the received information. Alternatively, the issuingbank device100 may be notified that an offer has been accepted, and may calculate and update corresponding stored account information accordingly.
• In the case of an offer received by thecontroller200 from a subsidizing merchant and presented to a consumer, thecontroller200 may notify the subsidizing merchant once the offer is accepted. For example, if a long distance telephone service provider has input an offer to the subsidizingmerchant device300 and the offer is transmitted therefrom to thecontroller200, the offer may be transmitted to a consumer during operation of a system according to the invention. If the offer is subsequently accepted, thecontroller200 may notify the service provider of the acceptance through the subsidizingmerchant device300. In the case that the subsidizingmerchant device300 collects offers from more than one subsidizing merchant, thecontroller200 may notify the service provider directly of the acceptance.
• Upon receiving notification of the acceptance, the subsidizing merchant may then execute any actions needed for the consumer to fulfill any agreed-to obligation. For example, a long distance service provider may switch a consumer to its long distance service once notified that the consumer has accepted an offer including an obligation to switch to the long distance service. The provider may, however, wait for the consumer to perform some action, such as confirming the acceptance by mail, before switching the consumer to its service.
• In some embodiments, thecontroller200 instructs the consumer to notify the subsidizingmerchant device300 or the subsidizing merchant of any obligation included in an accepted offer. In other embodiments, the subsidizingmerchant device300 or the subsidizing merchant may not be notified of the accepted offer until after the consumer has fulfilled a corresponding obligation.
• After an offer has been accepted by a consumer using theconsumer device400, thecontroller200 may notify the issuingbank device100 to apply any benefit associated with the offer to the consumer's account. For example, if an offer specifies that an amount owed associated with a transaction will be eliminated in exchange for performance of a particular obligation, thecontroller200 notifies the issuingbank device100 to eliminate the amount owed from the consumer's account. In some embodiments, the issuingbank device100 is reimbursed for the benefit by thecontroller200, either before or after the corresponding obligation is performed. If the benefit received by the consumer is not strictly monetary (e.g. a reduced interest rate on an outstanding balance), then the issuingbank device100, or some other entity, may use a formula in order to determine a monetary value of the benefit, which is paid to the issuingbank device100.
• It should be noted that the issuingbank device100 may be reimbursed for an amount less than or greater than the monetary value of the benefit applied to the consumer's account. For example, thecontroller200 may pay the issuingbank device100 an additional fee for the right to print statement offers and offer pointers on billing statements issued by or for the issuingbank device100. Alternatively, thecontroller200 may extract a fee from the issuingbank device100 in exchange for providing consumers with incentive to open credit card accounts with the issuing bank.
• Thecontroller200 may recoup the money paid to the issuingbank device100 as described above. In this case, thecontroller200 may be reimbursed by the subsidizingmerchant device300 or by whatever other entity or entities received a benefit from the obligation. Thecontroller200 may be paid more or less than thecontroller200 paid the issuingbank device100. For example, thecontroller200 may be paid more for providing the subsidizingmerchant device300 or other entity with a new customer.
• In other embodiments, the subsidizingmerchant device300 pays the issuingbank device100 directly, rather than paying thecontroller200 after thecontroller200 has paid the issuingbank device100. Once again, the subsidizingmerchant device300 may pay the issuingbank device100 more or less than the benefit applied to the consumer's account by the issuingbank device100.
• Thecontroller200 may require notification from the subsidizingmerchant device300 or other entity that an obligation has been performed before notifying the issuingbank device100 to apply a corresponding benefit to the consumer's account. Also, the subsidizingmerchant device300 might not pay thecontroller200 until the consumer has fulfilled the obligation. If an obligation is associated with a deadline for completion and has not been fulfilled by the deadline, the associated offer may be revoked and any benefit previously applied to the consumer's account may be removed. In addition, a penalty charge might be added to the account.
• In an example of settlement according to one embodiment of the invention, a consumer accepts an offer requiring him to test drive a car in exchange for the removal of a $23.00 charge from his credit card account. The offer was provided to the controller by the subsidizingmerchant device300, which is operated by the manufacturer of the car. After receiving the acceptance, thecontroller200 pays $23.00 to the issuingbank device100 and the issuingbank device100 removes the charge from the account. However, the manufacturer does not pay $23.00 to thecontroller200 until the consumer has test-driven the car. If the consumer fails to test-drive the car, the issuingbank device100 may pay $23.00 back to thecontroller100 and add the charge back to the account. In this regard, the issuingbank device100 may reserve an amount of unused credit on the credit card account equal to $23.00. Thus, the charge can be reinstated on the account without exceeding the account's credit limit.
• One or more of the issuingbank device100, thecontroller200, and the subsidizingmerchant device300 may verify that a consumer has fulfilled an obligation under an offer. In one embodiment, thecontroller200 and/or the issuingbank device100 receive verification from the subsidizingmerchant device300 that the obligation has been fulfilled. Such an embodiment may be most practical in a case that the obligation benefits of the entity operating the subsidizingmerchant device300 or to an entity providing offers which are transmitted to thecontroller200 through the subsidizingmerchant device300. In another embodiment, the subsidizingmerchant device300 or other entity may provide to the consumer a receipt or a code after fulfillment of the obligation which can be transmitted from theconsumer device400 to thecontroller200 or to the issuingbank device100 and verified thereby.
• Of course, the consumer may fulfill his obligation directly with the issuingbank device100 or with thecontroller200. For example, the obligation may require the consumer to use theconsumer device400 to access a website maintained by thecontroller200, and to answer a number of survey questions presented thereon. In this case, thecontroller200 detects that the consumer has fulfilled his obligation once an answer to each question has been received.
Devices
• Issuing Bank Device
• FIG. 3 illustrates a block diagram of one embodiment of the issuingbank device100 according to the present invention. As described above, the issuingbank device100 may be operated by an entity which issues credit cards to consumers, receives credit card transaction information and/or generates billing statements for delivery to consumers. The issuingbank device100 may be implemented using a network server, a dedicated hardware circuit, an appropriately-programmed general-purpose computer, another electronic, mechanical or electro-mechanical device, or any combination thereof. In addition, the elements ofFIG. 3 may be located entirely within a single computer or other computing device, or connected to each other by remote communication media such as a serial port cable, telephone line or radio frequency transceiver. In one embodiment, the issuingbank device100 comprises one or more computers and peripheral devices.
• The issuingbank device100 ofFIG. 3 comprises aprocessor110, such as one or more RISC® processors. Theprocessor110 is coupled to acommunication port120 through which the issuingbank device100 communicates with other devices. For example, according to one embodiment, the issuingbank device100 receives transaction information from a credit card clearinghouse and transmits transaction information to thecontroller200 through thecommunication port120. The issuingbank device100 may also receive information regarding accepted offers from thecontroller200 over thecommunication port120. Accordingly, thecommunication port120 is configured, in one embodiment, to communicate using hardware and software protocols of the media connecting thecommunication port120 with other devices with which the issuingbank device120 communicates. It should be noted that the issuingbank device100 may also communicate with locally-attached devices through thecommunication port120.
• Also connected to theprocessor110 are aninput device125, adisplay130 and aprinter135. Theinput device125 may be any device for inputting data, such as keyboard, a touch screen, a mouse, a voice input device, an infrared port, or the like. Theinput device125 may be used by issuing bank personnel to enter data used by the issuingbank device100 in accordance with the present invention, such as transaction information, consumer data, rules for determining offers and offer pointers, offer information, or the like.
• Thedisplay130 is used to output graphics and text and may be a CRT computer monitor, a flat panel display or another type of display device. Graphics, text or other data may also be output by theprinter135 in hardcopy format. Theprinter135 may also be used to print hardcopies of billing statements generated by the issuingbank device100 or any other device according to the present invention. The printer may be any type of printer, such as a laser printer, a thermal printer, an inkjet printer, and a dot-matrix printer.
• Theprocessor110 is also in communication with adata storage device140. Thedata storage device140 is generally a data memory and may include any combination of magnetic, optical and/or semiconductor memory. Thedata storage device140 may also include, for example, Random Access Memory (RAM), Read Only Memory (ROM), a compact disc and/or a hard disk. Thedata storage device140 stores aprogram150 of processor-executable process steps. Theprogram150 may be stored in a compressed, uncompiled and/or encrypted format. Theprogram150 may be stored in thestorage device140 during manufacture of thestorage device140, may be downloaded from a compact disc or other computer-readable medium, or may be retrieved from a remote or local source through thecommunication port120 in the form of a signal having theprogram150 encoded thereon. Theprocessor110 executes the process steps of theprogram150 and thereby operates in accordance with the present invention, and particularly in accordance with the steps described herein with respect to the issuingbank device100. In one example, the process steps of theprogram150 are executed by theprocessor110 to generate a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer. In another example, theprocessor110 executes steps of theprogram150 to generate a billing statement including a description of a transaction and an offer associated with the transaction, wherein the offer is an offer to reduce an amount owed associated with the transaction.
• According to one embodiment, the steps of theprogram150 are transferred from thedata storage device140 into a main memory, such as a RAM, and executed therefrom by theprocessor110. In alternate embodiments, hard-wired circuitry may be used in place of, or in combination with, processor-executable software process steps for implementation of the processes of the present invention. Thus, embodiments of the present invention are not limited to any specific combination of hardware or software.
• Thedata storage device140 also stores processor-executable process steps for basic operation of the issuingbank device100, such as process steps of an operating system, a Web server, a database management system and device drivers for allowing the issuingbank device100 to interface with peripheral devices. These latter process steps are known to those skilled in the art, and are therefore not shown or described in detail herein.
• Thestorage device140 also stores aconsumer account database160 and atransaction database170. Briefly, theconsumer account database160 stores information concerning consumers holding accounts at the issuing bank, such as account number, name, transaction information, etc. Thetransaction database170 includes details of transactions executed by consumers using credit cards issued by the issuing bank. Each of these databases will be described in detail below.
• Controller
• FIG. 4 illustrates several elements of thecontroller200. As described above, thecontroller200 is used in one embodiment to generate billing statements according to the present invention. Thecontroller200 may also be used to receive requests to review offers using offer pointers, to determine offers to present to consumers, and to transmit the determined offers to the consumer. Thecontroller200 also controls, in one embodiment, settlement of accounts between consumers, the issuing bank and subsidizing merchants.
• Thecontroller200 includes aprocessor205 connected to acommunication port210. Thecommunication port210 is configured to transmit data to and to receive data from the issuingbank device100 via a network connection, such as the World Wide Web, via an intermediate device, via a dedicated connection, or via another connection Similarly, thecommunication port210 is configured to communicate with theconsumer device400 and the subsidizingmerchant device300. In one embodiment, theconsumer device400 communicates with thecontroller200 via the World Wide Web and, in another embodiment, theconsumer device400 communicates with thecontroller200 via the telephone network. The subsidizingmerchant device300 may also communicate withcontroller200 via any type of network.
• Also connected to theprocessor205 are aninput device215, adisplay device220 and aprinter225. Theinput device215 may be used by an entity operating thecontroller200 to input data and instructions to thecontroller200. Theinput device215 may also be used by consumers to transmit information needed to receive an offer from thecontroller200 in a case that thecontroller200 is a device which is accessible to consumers, such as a publicly-located kiosk. In this regard, thedisplay220 may be used to display offers to a consumer for review. Theprinter225 may be used to generate hardcopies of billing statements in accordance with the present invention, particularly in embodiments wherein thecontroller200 generates the billing statements. Theprinter225 may also be used to generate reports from data collected by thecontroller200. It should be noted that theinput device215, thedisplay220 and theprinter225 may comprise any of the input devices, displays, or printers described above.
• Astorage device230 is also connected to theprocessor205, and stores data and processor-executable process steps for the operation of thecontroller200. Thestorage device230 stores, in particular, aprogram235 of processor-executable process steps which may be executed by theprocessor205 to provide functionality based on embodiments of the invention in which thecontroller200 is utilized. For example, in a case that offers are determined by the issuingbank device100 and billing statements are printed by thecontroller200, theprocessor205 may execute the process steps of theprogram235 to receive offer information from the issuingbank device100, to generate offer pointers based on the received offer information, to generate a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review the offer information. Of course, since, as described above, functions performed by thecontroller200 depend upon the embodiment in which thecontroller200 is operated, theprogram235 may include process steps different from or in addition to those described above. The process steps of theprogram235 may be stored in thestorage device230 during its manufacture, may be downloaded from a compact disc or other computer-readable medium, or may be retrieved from a remote or local source through thecommunication port210 embodied in a signal having the process steps encoded therein.
• Thestorage device230 also stores: i) arules database240 containing rules for generating offers, statement offers and/or offer pointers based on transaction information; ii) anoffer database250 containing offer details; iii) acentral consumer database260 including data specific to particular consumers; iv) a subsidizingmerchant database270 including subsidy offer information; v) anoffer tracking database280 for assisting in tracking the fulfillment and settlement of accepted offers; and vi) an issuingbank database290 including data facilitating communication and settlement with one or more issuingbank devices100 in communication with thecontroller200. Details and use of each database are explained below.
• Subsidizing Merchant Device
• FIG. 5 illustrates a block diagram of several components of the subsidizingmerchant device300. The subsidizingmerchant device300 is used in some embodiments to communicate subsidy offers to thecontroller200 and to track fulfillment of agreed-to obligations. The subsidizingmerchant device300 may be operated by a single merchant and may store offers from only that merchant or from several different merchants. In this regard, the subsidizingmerchant device300 may be in communication with one or more merchant devices (not shown), through which individual merchants may submit offers to the subsidizingmerchant device300.
• As shown, the subsidizingmerchant device300 includes aprocessor310 for executing processor-executable process steps and for controlling components in communication therewith. In this regard, acommunication port320 is in communication with theprocessor310. Data such as subsidy offer information may be transmitted to thecontroller200 from the subsidizingmerchant device300 over thecommunication port320.
• Also connected to theprocessor310 are aninput device330 and adisplay340, which may used by personnel operating the subsidizingmerchant device300 to enter subsidy offer information, consumer information or the like into the subsidizingmerchant device300. In one embodiment, such subsidy offer information is transmitted to thecontroller200 for storage in theoffer database250.
• Storage device350 is also in communication with theprocessor310, and stores at least aprogram360 of processor-executable process steps, aconsumer database370 and asubsidy offer database380. The process steps of theprogram360 may be executed by theprocessor310 to receive a request from thecontroller200 for subsidy offer information, to retrieve subsidy offer information from thesubsidy offer database380, and to transmit subsidy offer information to thecontroller200. In another embodiment, theprocessor310 executes the process steps of theprogram360 to receive consumer information, and to determine subsidy offer information from thesubsidy offer database380 to transmit based on the consumer information and based on the information stored in theconsumer database370. For example, the subsidizingmerchant device300 may transmit one subsidy offer if it is indicated in theconsumer database370 that the consumer to whom the offer will be presented is a preferred consumer, and a different subsidy offer to the consumer if it is indicated that the consumer is not a preferred consumer.
• Consumer Device
• FIG. 6 shows a block diagram of several components of theconsumer device400 according to one embodiment of the invention. Theconsumer device400 may be used to view a billing statement, to request to review offers using an offer pointer printed on a billing statement in association with a transaction, and/or to accept offers to reduce an amount owed associated with a transaction contained in a billing statement.
• Theconsumer device400 may be any device or combination of devices usable by a consumer to request offers for review using an offer pointer and to review offers presented in response. For example, theconsumer device400 may be one or more of a dedicated kiosk, a personal computer, a personal digital assistant, an Internet kiosk, a telephone, a set-top box, a pager, a cellular phone, a payphone, a video game, an automated teller machine, a slot machine, a watch, a vending machine, an in-car communication system, or any other device adapted to communicate with thecontroller200 over whatever communication media exist between thedevice400 and thecontroller200. As shown inFIG. 6, however, theconsumer device400 is a device for communication with thecontroller200 over the World Wide Web.
• More specifically, theconsumer device400 includes aprocessor410 in communication with acommunication port420. Thecommunication port420 is configured to transmit data to thecontroller200 via the World Wide Web over any suitable network or networks and to receive data therefrom. Also connected to theprocessor410 are aninput device430 for receiving data and instructions from a consumer, adisplay440 for displaying data to the consumer, and aprinter430 for creating a hardcopy of data, such as of details of an offer which has been accepted by the consumer.
• Astorage device460 is also in communication with theprocessor410, storing processor-executable process steps of anoperating system470 and of aWeb browser480. The process steps of theoperating system470, such as the Palm® operating system, are executed by theprocessor410 to control basic operations of theconsumer device400. The process steps of theWeb browser480 may be executed by theprocessor410 to provide communication between theconsumer device400 and a Web server executing within thecontroller200 via the World Wide Web. Of course, depending on the communication media disposed between theconsumer device400 and thecontroller200, other known processor-executable process steps or hardware may be needed for theconsumer device400 to communicate with thecontroller200. For example, in a case that a telephone number offer pointer is included in a billing statement in association with a transaction, theconsumer device400 need only be a device capable of communicating over the telephone network.
Databases
• The databases described in detail below are depicted in tabular form with sample entries in the accompanying figures. In this regard, and as will be understood by those skilled in the art, the schematic illustrations and accompanying descriptions of the databases presented herein are merely intended to demonstrate operable systems for associating and storing information which may be used in accordance with the present invention. A number of other data structures may be employed beside those suggested by the tables shown. Similarly, the illustrated entries of the databases represent sample information only; those skilled in that art will understand that the number and content of the entries can be different from those illustrated.
• Consumer Account Database
• FIG. 7 illustrates a tabular representation of a portion of theconsumer account database160 according to one embodiment of the present invention. Theconsumer account database160 is used to store information regarding credit card accounts issued by the issuing bank. It should be noted that in a case that the issuing bank contracts with a third party to generate billing statements and/or to manage consumer accounts, theconsumer account database160 as shown inFIG. 7 may be located at and controlled by the third party.
• Each record shown in the illustrated portion of theconsumer account database160 includes several fields, the fields specifying: i) aconsumer identifier161 used to identify a consumer with whom a record is associated; ii) aname162 of the associated consumer; iii) anaddress163 to which billing statements may be delivered and at which the consumer may be reached; iv) a creditcard account number164 identifying a credit card account associated with the consumer; v) an amount owed by theconsumer165 for transactions posted to the credit card account; vi) a minimum amount due166 associated with the credit card account; vii) adue date167 by which the associated minimum amount due166 must be received by the issuingbank device100; and viii) an amount owed bycontroller168.
• Theconsumer identifier161 and the creditcard account number164 may be generated by the issuingbank device100 upon creating an account for a consumer. In this regard, a request or an application to open a credit account with the issuing bank may be received by the issuingbank device100, the application including a consumer name and address. Accordingly, the received name and address information is stored as aname162 and anaddress163, and aconsumer identifier161 and a creditcard account number164 are generated and stored in associated fields of a record as shown inFIG. 7. It should be noted that a creditcard account number164 may be used in place of aconsumer identifier161. However, in a case that a consumer has been issued more than one credit card account, it may be convenient to reference all the consumer's accounts using asingle consumer identifier161.
• In a case that thename162 and theaddress163 are obtained through a written application form, the information may be entered into theconsumer account database160 by an employee operating theinput device125 of the issuingbank device100. The associatedconsumer identifier161 and creditcard account number164 are preferably generated by process steps stored in thedata storage device140 and executed by theprocessor110 or may also be input via theinput device125. Of course, other methods for receiving consumer information and for generating associated account information may be used in practicing the present invention.
• The amount owed by theconsumer165 reflects a current balance of an associated account. The amount owed byconsumer165 may reflect a total of all charges posted to the associated account for which the consumer has not yet paid the issuing bank. As described in detail below, the amount owed byconsumer165 may be less than the total of all charges for which the consumer has not yet paid in a case that the consumer has accepted an offer to reduce an amount owed according to the present invention. For example, in a case that unpaid charges associated with an account equal $238.76 but the consumer has accepted an offer to switch long distance services in exchange for $40.00, the amount owed byconsumer165 will reflect $198.76 ($238.76−$40.00).
• The minimum amount due166 anddue date167 associated with a record indicate, respectively, a minimum amount which is due to the issuingbank device100 and a date by which the minimum amount is due. According to many types of credit card accounts, a consumer will be charged a late fee if the issuingbank device100 does not receive the minimum amount due166 by thedue date167. As will be described in detail below, the minimum amount due166 and thedue date167 each may be modified based on acceptance of an offer by a consumer in accordance with the present invention. In one example, a minimum amount due166 of $20.00 may be reduced to $15.00 in a case that a consumer accepts an offer to receive two free magazines. As previously described, such an offer may be presented as a statement offer in association with a transaction on a billing statement or may be reviewed by a consumer using an offer pointer associated with a transaction on a billing statement.
• The amount owed bycontroller168 indicates, in one embodiment, an amount previously owed by a consumer but now owed to the issuingbank device100 by thecontroller200. Using the example given with respect to the amount owed byconsumer165, the $40.00 offered to the consumer in exchange for an agreement to switch long distance services is subtracted from the amount owed byconsumer165 and added to an associated amount owed bycontroller168.
• Transaction Database
• A tabular representation of a portion of thetransaction database170 is illustrated inFIG. 8. Thetransaction database170 is used to record transaction information related to credit card accounts issued by the issuing bank. Each record of thetransaction database170 according to the illustrated embodiment includes fields specifying: i) atransaction identifier171; ii) a creditcard account number172; iii) atransaction description173; iv) atransaction date174; v) an amount due175; and vi) amerchant identifier176.
• As described above, the data stored in thetransaction database170 may be received by the issuingbank device100 from a credit card clearinghouse, from another central collector and repository of credit card transaction information, directly from merchants executing transactions using credit cards issued by the issuing bank, directly from consumers holding credit card accounts with the issuing bank, from other sources, or from any combination of the above. In some embodiments, only transaction information relating to credit card accounts issued by the issuingbank device100 is stored in thetransaction database170.
• Thetransaction identifier171 may be assigned to a set of information received by the issuingbank device100 relating to one transaction. Accordingly, thetransaction identifier171 provides simple access to information associated with the transaction. The creditcard account number172 identifies the credit card account used in the transaction, and thetransaction description173 provides a description of a subject transaction. Thedescription173 may identify a purchased product and/or service to varying degrees of specificity. Thetransaction date174 and the amount due175 reflect a date on which the transaction occurred and a corresponding amount which was charged to the credit card account. Finally, themerchant identifier176 is a code identifying a merchant from whom the product and/or service was purchased.
• In one embodiment, a billing statement corresponding to a particular credit card account is generated by examining thetransaction database170 to identify each record in which the credit card account is identified in the credit cardaccount number field172 and which is associated with atransaction date174 falling within a range of dates with which the billing statement is concerned. Transaction information of each identified record may then be used in any of the manners described above to generate a billing statement including offer pointers and/or statement offers.
• Rules Database
• FIG. 9 shows a tabular representation of a portion of therules database240 of thecontroller200. Thecontroller200 may use the information stored in therules database240 to determine a statement offer, an offer pointer and/or an offer to associate with a transaction on a billing statement. The determination may, as described above, be based on information corresponding to the transaction. Therefore, utilization of therules database240 as described herein advantageously allows a consumer to review offers deemed appropriate to particular transactions. In a case that the issuingbank device100 or another device is used to make such determinations, therules database240 may be stored in or otherwise accessible by that device.
• Therules database240 includes fields specifying: i) arule identifier241; ii) an amount owedrange242; iii) atransaction category243; iv) amerchant244; and v)alternative payment information245. In the present embodiment, the information stored in therules database240 may be communicated to thecontroller200 by any device in direct or indirect communication with thecontroller200, such as the subsidizingmerchant device300 or theinput device215 of thecontroller200.
• Therule identifier241 of a given record is a code identifying a rule which is the subject of the record. The amount owedrange242 of a record may be used to determine whether to associatealternative payment information245 of the record with a transaction on a billing statement. Specifically, in a case that an amount charged to an account due to a transaction is within an amount owedrange242,alternative payment information245 associated with the amount owedrange242 may be associated with the transaction on a billing statement. Similarly, if a transaction satisfies thetransaction category243 and themerchant244 of a record in therules database240, the transaction may be associated on a billing statement withalternative payment information245 associated with the record. It should be noted that, in some embodiments,alternative payment information245 of a record may be associated with a transaction on a billing statement even if the amount owed, transaction category and/or merchant associated with the transaction do not comply exactly with respective values in therules database240.
• It should be noted that therules database240 may store many other criteria based on whichalternative payment information245 is selected for association with a transaction on a billing statement. For example, therules database240 may include fields specifying a payment due date, characteristics or ratings of the consumer associated with the transaction, inventory levels of certain products, market economic indicators, subsidy payments paid by offer providers, or other characteristics. Therules database240 may also include a field to specify types of transaction descriptions, such as current charges, previous charges, finance charges, total amount owed, minimum amount due, due date, etc. Using values such as these,alternative payment information245 may be explicitly associated with particular types of transaction descriptions on a billing statement.
• Thealternative payment information245 associated with a record may include an offer, an offer pointer and/or a statement offer. As described above, thealternative payment information245 may be associated with a transaction on a billing statement if criteria associated with thealternative payment information245 is satisfied by the transaction. As shown,alternative payment information245 including an offer pointer may include a wildcard which is assigned a value prior to associating the offer pointer and the assigned value with a transaction on a billing statement. For example, the offer pointer may be a URL with a CGI extension “amountowed=[amountowed]”. In this case, “[amountowed]” is substituted with an actual amount owed associated with a transaction prior to associating the URL and extension with the transaction on a billing statement. An offer pointer included inalternative payment information245 may refer to a particular offer or may be used to access an offer which may change periodically due to various factors.
• Alternative payment information245 may also include an offer in the form of an expression of an agreement to perform an obligation along with a device such as a checkbox by which a consumer may indicate agreement. When associated with a transaction on a billing statement, suchalternative payment information245 comprises an offer to eliminate an amount owed associated with the transaction upon agreement to the obligation. In other embodiments,alternative payment information245 may include an offer using language such as “BOL will pay the entire minimum amount due this month if you agree to sign up for one year of interne service” along with a checkbox for indicating agreement.
• It should be noted that a particular transaction may satisfy the criteria of more than one rule in therules database240. In such a case, thealternative payment information245 associated with each satisfied rule may be associated with the transaction on a billing statement, or some system of arbitration may be employed to select one or more of thealternative payment information245. Such arbitration may be based on qualities of the associated consumer, of the offers referenced by theinformation245, other factors or combinations of the foregoing.
• Offer Database
• A tabular representation of a portion of theoffer database250 is shown inFIG. 10. Theoffer database250 stores information regarding offers presented to consumers in accordance with the present invention. The information stored in theoffer database250 may be received from one or more subsidizingmerchant devices300, from theinput device215 of thecontroller200 or from another device. The records in theoffer database250 specify: i) anoffer identifier251 identifying an offer; ii) a subsidizingmerchant identifier252 identifying a merchant providing the offer; iii) abenefit253 included in the offer; iv) anobligation254 included in the offer and in exchange for which the associated benefit will be provided and v) offerrules255 specifying various conditions or instructions relating to the offer. As described with respect toFIGS. 1 and 2, thebenefit253, theobligation254 and the offer rules255 may take many different forms in accordance with the present invention.
• As an example of usage of theoffer database250, a consumer operates theconsumer device400 to accesses thecontroller200 via a URL printed on a billing statement in association with a transaction. In a case that the URL references a “medium charge” Web page, thecontroller200, through execution of the process steps by theprocessor205 and based on the offer rules255, identifiesoffer identifier251 999333O and presents an offer offering the consumer $40.00 if the consumer switches long distance service to NCI within 30 days of accepting the offer.
• In another example, a consumer may dial a telephone number printed on a billing statement in association with a transaction, and thereby access a VR system provided by thecontroller200. Upon accessing the system, the consumer enters a code printed adjacent to the telephone number on the billing statement. Thecontroller200 decodes the data to determine that the transaction included a purchase at a department store. Accordingly, thecontroller200 identifies theoffer identifier251 888445O and presents the consumer with a playback of an audio recording offering the consumer to pay an amount due associated with the transaction up to $50.00 if the consumer makes at least a $50.00 purchase at Max 6.sup.th Avenue department store within 14 days of accepting the offer. It should be noted that thecontroller200 may identify that the consumer has made a department store purchase in several other ways. In one envisioned embodiment, the telephone number which is associated with the transaction is associated only with transactions involving a department store purchase. Accordingly, thecontroller200 assumes that all requests received through the telephone number are associated with transactions including a department store purchase. Alternatively, the consumer may select from a menu presented by the VR system to indicate that the transaction included a department store purchase.
• Abenefit253 and an associatedobligation254 may also be used to associate a transaction with a statement offer. Specifically, based on the record associated with theoffer identifier251 777666O, a statement offer such as “I agree to make a minimum $50.00 purchase at Max 6.sup.th Avenue within 14 days of accepting this offer” may be associated with a transaction associated with an amount owed of less than $50.00.
• As described above with respect to therules database240, more than one offer of theoffer database250 may be presented to a consumer based on associated offer rules255. For example, in a case that a consumer requests to review offers using an offer pointer which references a “medium charge” Web page, and a transaction associated with the offer pointer was a department store purchase, offers corresponding to offeridentifiers251 999333O and 777666O may be presented. Alternatively, only one of the offers may be presented based on an arbitration system such as that described above with respect to therules database240.
• Central Consumer Database
• FIG. 11 shows a tabular representation of a portion of thecentral consumer database260 of thecontroller200. Thecentral consumer database260 is used to store consumer-specific data which may be used to determine statement offers and offer pointers to associate with a transaction on a billing statement and/or offers to present to consumers. Each record of thecentral consumer database260 specifies: i) aconsumer identifier261 identifying a consumer who is the subject of the record; ii) aname262 of the consumer; iii) creditcard account numbers263 associated with the consumer; iv) anacceptance percentage264 associated with the consumer; and v) afraud flag265.
• The creditcard account numbers263 associated with a consumer in thecentral consumer database260 may reflect credit card accounts maintained by the issuingbank device100 or by other issuing bank devices operated by other issuing banks. Such a scenario may occur in a case where thecontroller200 provides functionality according to the invention for several different issuing banks.
• Theacceptance percentage264 reflects a percentage of offers which are accepted by the consumer who is the subject of the record, and thefraud flag265 indicates whether the consumer poses some type of risk or unreliability. Theacceptance percentage264 may reflect a percentage of total offers presented to the consumer, as statement offers or using an offer pointer, which are accepted by the consumer, a number of accepted offers as a percentage of billing statements transmitted to the consumer, or some other percentage reflective of accepted offers.
• During use, a consumer associated with alow acceptance percentage264 may be presented with an offer pointer specific to consumers having alow acceptance percentage264. Such an offer pointer may reference a Web page including offers which are more enticing than those accessed using an offer pointer presented to consumers having ahigher acceptance percentage264. Similarly, subsidizing merchants may specify, throughoffer rules255 stored in theoffer database250, that certain offers should not be provided to consumers associated with afraud flag265 of “yes”.
• Of course, many other types of information may be stored in thecentral consumer database260 based on which statement offers, offers and/or offer pointers are presented. For example, stored in association with eachconsumer identifier261 may be a rating such as “gold”, “silver”, “bronze”, and/or the consumer's credit rating.
• Subsidizing Merchant Database
• A tabular representation of a portion of the subsidizingmerchant database270 is shown inFIG. 12. Thedatabase270 is used to manage accounts between thecontroller200 and the subsidizingmerchant device300. For each subsidizing merchant reflected in the subsidizingmerchant database270, thedatabase270 includes: i) a subsidizingmerchant identifier271; ii) a subsidizing merchant name/description272; iii) a remainingbudget273; and iv) an amount owed bymerchant274. The information stored in the subsidizingmerchant database270 may be received by thecontroller200 from the subsidizingmerchant device300, from several subsidizing merchant devices, and/or from theinput device215 of thecontroller200.
• The subsidizingmerchant identifier271 uniquely identifies a particular merchant, and the subsidizing merchant name/description272 provides the name of the merchant and a description of the products and/or services sold by the merchant. The remainingbudget273 reflects the availability of subsidy offers from the merchant. For example, a subsidizing merchant may provide offers to reduce an account balance by an amount owed of up to $50.00 if a consumer registers for one year of Internet access. Each time such an offer is accepted by a consumer, the amount of the reduction is added to the amount owed bymerchant274 associated with the merchant, such as the subsidizing merchant identified by the subsidizingmerchant identifier271 8484S. Accordingly, the associated remainingbudget273 is reduced by the amount of the reduction.
• Offer Tracking Database
• FIG. 13 illustrates a tabular representation of a portion of theoffer tracking database280 stored in thestorage device230 of thecontroller200. Theoffer tracking database280 is used to track the status of offers accepted according to the present invention. As such, theoffer tracking database280 may be used to ensure that each party to a process according to the present invention is correctly compensated in response to consumer performance of an agreed-to obligation.
• Theoffer tracking database280 includes fields specifying: i) an acceptedoffer identifier281 which identifies the accepted offer to which the record corresponds; ii) asubsidy amount282 which is paid to the issuingbank device100 to subsidize the reduction of an amount owed associated with a transaction on a billing statement; and iii) astatus283 specifying a status of various tasks required to settle and process an accepted offer according to the invention.
• As an example of usage of theoffer tracking database280, the record identified by the acceptedoffer identifier281 525252AO reflects an offer which was accepted by a consumer to provide $30.00 toward an amount owed on a credit card account associated with the consumer. As shown by thestatus field283, the consumer has fulfilled an agreed-to obligation corresponding to the offer, the issuingbank device100 was paid the $30.00 subsidy amount by thecontroller200, and thecontroller200 was paid, most likely by the entity which received the benefit of the fulfilled obligation, such as the subsidizingmerchant device300. Further details and examples of settlement according to embodiments of the present invention are set forth below.
• Issuing Bank Database
• FIG. 14 illustrates a tabular representation of a portion of the issuingbank database290. The issuingbank database290 is used to track an account between thecontroller200 and issuing bank devices with which thecontroller200 is in communication. Each record of the issuingbank database290 includes: i) abank identifier291; ii) abank name292; and iii) an amount owed tobank293.
• As described above, thecontroller200 may notify the issuingbank device100 that a total amount owed on an account maintained by the issuingbank device100 should be reduced in view of an accepted offer. In some embodiments, thecontroller200 reimburses the issuingbank device100 an amount roughly equal to the amount by which the total amount owed was reduced. However, instead of reimbursing the issuingbank device100 each time a consumer accepts an offer, amounts owed to the issuingbank device100 may be tracked in the issuingbank database290 and paid periodically.
• Consumer Database
• Shown inFIG. 15 is a tabular representation of a portion of theconsumer database370 stored in the subsidizingmerchant device300 according to one embodiment. The subsidizingmerchant device300 may utilize theconsumer database370 in order to determine a particular subsidy offer to present to a consumer. The data stored in theconsumer database370 may be received from theinput device330 of the subsidizingmerchant device300 and/or from various merchant devices in communication with the subsidizingmerchant device300, with one or more of the various merchant devices being operated by different merchants.
• Each record in theconsumer database370 specifies: i) aconsumer identifier371 identifying a unique consumer; ii) aname372 of the consumer; iii) anaddress373 of the consumer; iv) aconsumer rating374; and v)demographic information375 corresponding to the consumer.
• In some embodiments of the present invention, a consumer uses theconsumer device400 and an offer pointer printed on a billing statement in association with a transaction to request information from thecontroller200. In response, thecontroller200 requests an offer from the subsidizingmerchant device300 and transmits the consumer's identity. The subsidizingmerchant device300 then evaluates information corresponding to the consumer stored in theconsumer database370 and determines appropriate offers based on the information. The offers are transmitted to thecontroller200 and are thereafter presented to and reviewed by the consumer. As described with respect to thecentral consumer database260, many types of consumer information may be stored in theconsumer database370 and used to determine appropriate offers to provide. For example, theconsumer rating374 may take into account real or estimated profits made from the consumer, the frequency with which the consumer transacts with the merchant, the number of friends the consumer brings to the merchant, etc.
• Subsidy Offer Database
• FIG. 16 illustrates a tabular representation of a portion of thesubsidy offer database380 according to one embodiment of the present invention. Thesubsidy offer database380 is used, in one embodiment, to store information regarding subsidy offers provided by a merchant operating the subsidizingmerchant device300, and to select and transmit appropriate subsidy offer information to thecontroller200 upon receiving a request from thecontroller200 to do so. The subsidy offer information may be input to thesubsidy offer database380 through theinput device330 of the subsidizingmerchant device300, or may be received from other devices.
• Each record of the subsidy offer database includes: i) asubsidy offer identifier382; ii) abenefit384; iii) anobligation386; and iv) subsidy offer rules388. As shown inFIG. 16, the fields of thesubsidy offer database380 include information similar to that included in corresponding fields of theoffer database250. However, in the illustrated embodiment, each record reflects a subsidy offer provided by a same merchant.
• Of course, thesubsidy offer database300 may store information regarding subsidy offers provided by several merchants. In this case, the stored subsidy offer information may be received from devices operated by the several merchants. Also in such a case, it may be beneficial to include a field in each record identifying the merchant providing the subsidy offer represented by the record.
• Processes
• FIG. 17 is a flow diagram ofprocess steps1700 according to one embodiment of the present invention. Briefly, theFIG. 17 process steps include steps to generate a billing statement including a description of a transaction and an offer pointer associated with the transaction, wherein the offer pointer includes information that may be used to review an offer. In a case that thecontroller200 performs the process steps1700, the process steps1700 may be embodied in hardware within thecontroller200, in processor-executable process steps stored on a computer-readable medium such as thedata storage device230 and executed by theprocessor205, in processor-executable process steps encoded in an electronic signal received by thecontroller200 and executed by theprocessor205, or in any combination thereof. It should be noted that the process steps1700 may be, wholly or in part, stored in and/or executed by elements of the issuingbank device100, the subsidizingmerchant device300 or any another suitable device.
• The process steps1700 are described below in the context of a specific example according to one embodiment of the invention. In this example, a consumer executes a transaction to purchase a toothbrush at Jack's Dime Store for $1.10. The consumer executes the transaction by presenting a credit card issued by the issuingbank device100 to the merchant. The merchant passes a magnetic strip located on the credit card through a credit authorization terminal to read an associated credit card account number therefrom. The terminal associates the account number (e.g. 5555 6666 7777 8888) with the cost of the product ($1.10), a description of the product (toothbrush), the identity of the merchant (Jack's Dime Store), the current date (e.g. Mar. 29, 2003), and a merchant identifier identifying the merchant (e.g. 7777M). This associated transaction information is transmitted to a credit card clearinghouse, from which it is routed to the issuingbank device100 based on the account number. In this regard, the credit card clearinghouse maintains a database of credit card numbers and associated issuing banks. By matching the received account number to an entry in the database, the credit card clearinghouse determines to which issuingbank device100 the transaction information should be transmitted. Once received by the issuingbank device100, the transaction information is assigned a transaction identifier and is stored in association with the transaction identifier in thetransaction database170. As shown inFIG. 8, thetransaction identifier171 555555T identifies the transaction information of the present example.
• In step S1702, thecontroller200 receives the transaction information from the issuingbank device100 through thecommunication port210. Next, in step S1704, thecontroller200 uses therules database240 to determine an offer pointer based on the transaction information. According to the rules database ofFIG. 9, the received transaction information satisfies the amount owedrange242, thetransaction category243 and themerchant244 associated with the rules identified byrule identifiers241 555R and 666R. However, in this example, thealternative payment information245 associated with therule identifier241 555R is determined as an offer pointer only if the received transaction information fails to satisfy the criteria of any other rule. Accordingly, the offer pointer determined in step S1704 is thealternative payment information245 associated with therule identifier 666R, or “http://www.erasecharges.com/amountowed=1.10”.
• A billing statement is generated in step S1706, the billing statement associating the executed transaction with the determined offer pointer.Billing statement1 ofFIG. 1 represents a billing statement generated in step S1706 according to the present example. Thebilling statement1 is generated by creating an electronic document formatted as shown inFIG. 1 and by printing a hardcopy of the document using theprinter225. Thebilling statement1 associates the transaction with the determined offer pointer by locating the determined offer pointer on a same line of thebilling statement1 as thetransaction date15, thedescription20 and the amount owed25 corresponding to the transaction. The hardcopy of thebilling statement1 is transmitted to the consumer in step S1708 by post, using thename162 and theaddress163 associated with the received creditcard account number164 in theconsumer account database160.
• In step S1710, thecontroller200 receives a request to review an offer based on the offer pointer. The request is received in the form of a request for a Web page corresponding to the offer pointer transmitted from theconsumer device400. More specifically, prior to step1710, the consumer to whom thestatement1 was transmitted enters the offer pointer into a Web browser provided by theconsumer device400 through execution of the Web browser process steps480. The Web browser then transmits a command to retrieve an associated Web page over the World Wide Web, from which the command is received by a corresponding Web server provided by thecontroller200.
• An offer is determined by thecontroller200 in step S1712 using theoffer database250. More specifically, the offer rules255 of each offer reflected in thedatabase250 are evaluated to determine which reflected offer should be presented to the consumer. As shown inFIG. 10, only the offer identified by theoffer identifier251 222111O is associated with rules that are satisfied by the present transaction. Accordingly, it is determined in step S1712 to transmit the offer identified by theoffer identifier251 222111O to the consumer.
• The offer is transmitted to the consumer in step S1712. Specifically, a Web page including the offer is sent to the Web browser from which the request was received instep S1710. The Web page may include a statement such as “Your charge of $1.10 will be eliminated if you agree to receive two free issues of Big Top magazine”, and selectable icons labeled “I Agree” and “I Don't Agree”. Accordingly, if the consumer indicates agreement by selecting the “I Agree” icon, settlement proceeds according to one of the embodiments described above.
• It should be noted that an offer may be determined prior to determination of an offer pointer, with the offer pointer then determined so as to provide a consumer with access to the determined offer. According to one embodiment, such an offer is determined based on the received transaction information prior to step S1704. Therefore, the offer then determined in step S1712 is the same as the offer determined prior to step S1704.
• By virtue of the foregoing process steps, it is likely that the offer eventually reviewed will be thoroughly considered. Moreover, the complexity of the offer and the number of offers are not strictly limited by space constraints imposed by the billing statement. The offer may also be more personalized, reflective of real-time conditions such as inventory or product demand, and/or tailored to the characteristics or needs of the consumer, the seller, or a third party. Consequently, the offer may be more likely to be accepted than an offer presented using conventional methods.
• FIG. 18 is a flow diagram ofprocess steps1800 according to one embodiment of the present invention. Briefly, theFIG. 18 process steps include steps to generate a billing statement including a description of a transaction and an offer associated with the transaction, wherein the offer is an offer to reduce an amount owed associated with the transaction. In a case that thecontroller200 performs the process steps1800, the process steps1800 may be embodied in hardware within thecontroller200, in processor-executable process steps stored on a computer-readable medium such as thedata storage device230 and executed by theprocessor205, in processor-executable process steps encoded in an electronic signal received by thecontroller200 and executed by theprocessor205, or in any combination thereof. It should be noted that the process steps1700 may be, wholly or in part, stored in and/or executed by elements of the issuingbank device100, the subsidizingmerchant device300 or another suitable device.
• Initially, flow begins at step S1802, wherein thecontroller200 receives from the issuingbank device100 information regarding a transaction executed by a consumer using a credit card account. In this example, the information includes a minimum due ($30.00) corresponding to the credit card account. The minimum due is considered a description of a transaction, with the transaction including all previous transactions based on which the minimum due is calculated.
• A statement offer is determined in step S1804 based on the received information. The statement offer is determined using therules database240, particularly by determiningalternative payment information245 associated with an amount owedrange242, atransaction category243 and amerchant244 which correspond to the received information. Accordingly, thealternative payment information245 “I agree to register for 1 year of BOL Internet access” is determined as a statement offer in step S1804 based on the received minimum due of $30.00.
• Next, in step S1806, a billing statement is generated which associates the transaction described by the minimum due with the determined statement offer.FIG. 1 illustrates such an association. As described with respect toFIG. 1, the statement offer as shown on thebilling statement1 is an implied offer to eliminate the minimum due in exchange for a consumer's agreement to perform the described obligation. According to this example, the statement offer offers to pay the $30.00 minimum due if the consumer agrees to register for 1 year of Internet access with BOL.
• The generated billing statement is transmitted to the consumer in step S1808 in response to a request to view a billing statement received from theconsumer device400. In more detail, the consumer operates a Web browser provided by theconsumer device400 to review a billing statement, and thecontroller200 provides a Web server which transmits a generated credit card billing statement to the consumer over the World Wide Web so that the consumer is able to review an electronic version of his billing statement using the Web browser.
• The consumer then operates theconsumer device400 to place a check mark in the checkbox displayed beside the statement offer, thereby indicating acceptance of the statement offer. The acceptance is then transmitted over the World Wide Web, from which it is received by thecontroller200 in step S1810. Next, thecontroller200 calculates a new total amount owed associated with the credit card account. The new total amount owed is $30.00 less than the total amount owed shown inFIG. 1, or $671.35. The new amount owed is transmitted to the consumer in step S1812 using a Web page generated by thecontroller200.
ADDITIONAL EMBODIMENTS
• The following are several examples of additional embodiments of the present invention. These examples do not constitute all possible embodiments, and those skilled in the art will understand that the present invention is amenable to many other embodiments. Those skilled in the art will understand how to make any changes, if necessary, to the above-described system to accommodate these and other embodiments and applications.
• In one embodiment, a consumer may choose a transaction on a billing statement to associate with an offer pointer or an offer. Such an embodiment allows a consumer to choose a transaction to which a benefit of an accepted offer will be applied.
• In determining offers to present to consumers, thecontroller200 or subsidizingmerchant device300 may calculate a value of the consumer to the subsidizing merchant. The value calculation may be based upon any information about the consumer, and may be based on comparisons to other consumers with similar characteristics.
• An offer may also be determined based on credit history of a consumer. For example, a consumer who owes a large amount or who has demonstrated difficulty in paying off prior balances may be given offers whose obligation components are more difficult to meet than those of a typical offer. In this regard, a consumer who frequently revolves credit balances may be considered to have difficulty in paying off balances.
• Thecontroller200, or some other party, may maintain a list of offers previously accepted by a consumer. Using the list, thecontroller200 may prevent a consumer from accepting offers which conflict with the intent of previously-accepted offers. For example, a consumer who has previously accepted an offer requiring him to switch to a long distance service provider may be prevented from accepting an offer requiring him to switch to another long distance service provider.
• In some embodiments, the consumer accepts and performs an obligation benefiting the controller200 (or the issuing bank device100) rather than any subsidizing merchant. Once the consumer has fulfilled the obligation, thecontroller200 may later resell resulting work product to another party, such as a merchant. For example, in a case that the obligation requires the consumer to answer survey questions, the controller may sell the answers to the survey questions to various merchants.
• In one embodiment of settlement according to the invention, the issuingbank device100 charges thecontroller200 for a total amount owed under a credit card account. In turn, thecontroller200 charges the consumer for any amounts owed that are not eliminated through the acceptance of offers according to the invention.
• An offer pointer may reference a Web page having a search feature. The consumer may use the feature to enter some criteria for narrowing the types of offers presented to him. For example, the consumer might search for offers whose obligation components involve visiting resorts.
• Although the present invention has been described with respect to particular embodiments, those skilled in the art will note that various substitutions and modifications may be made to those embodiments without departing from the spirit and scope of the present invention.

Claims (26)

1. A system, comprising:

a memory storing information about customer accounts, wherein the information comprises transaction history and an account identifier; and

a processor configured for

receiving information about a transaction between a consumer and a merchant;

generating an offer for the consumer based, at least in part, on the transaction; and

transmitting the offer electronically to a consumer device.

2. The system ofclaim 1, wherein the offer is based on a location of the consumer and/or the merchant.

3. The system ofclaim 1, wherein the offer is based on characteristics or ratings of the consumer.

4. The system ofclaim 1, wherein the offer is based on consumer purchase history.

5. The system ofclaim 1, wherein the offer is based on previously accepted offers or an acceptance percentage.

6. The system ofclaim 1, wherein the offer is based on a time or date of the transaction.

7. The system ofclaim 1, wherein the offer is based on relationships of the consumer with other consumers.

8. The system ofclaim 1, wherein the offer is based on inventory.

9. The system ofclaim 1, wherein the offer is based on market conditions.

10. The system ofclaim 1, wherein the offer is presented on an electronic billing statement or invoice on a consumer device.

11. The system ofclaim 1, wherein the offer is reviewed or accepted by the consumer on a television channel.

12. The system ofclaim 1, wherein the offer comprises the consumer making a predetermined number of referrals.

13. The system ofclaim 1, wherein the offer comprises the consumer answering an online survey.

14. The system ofclaim 1, wherein the offer provides the consumer an option of postponing a payment due date.

15. The system ofclaim 1, wherein the offer provides the consumer an option of reducing a minimum payment due.

16. The system ofclaim 1, wherein the offer provides the consumer an option to extend a grace period.

17. The system ofclaim 1, wherein the offer comprises an instantaneous rebate at a point of sale on the consumer device.

18. The system ofclaim 1, wherein the offer is presented on a statement for a product or service for which the consumer is billed, either before or after a purchase

19. The system ofclaim 1, wherein the processor further assigns a monetary value to a non-strictly monetary benefit.

20. The system ofclaim 1, where the offer differs for preferred consumers.

21. The system ofclaim 1, wherein the offer is sent to, reviewed, and/or accepted on a set-top box, a kiosk, an ATM, an in-car display, a video game, or a vending machine.

22. The system ofclaim 1, wherein a single consumer identifier is used to reference multiple accounts of the consumer.

23. The system ofclaim 1, wherein the processor further stores a consumer rating with an associated consumer account.

24. The system ofclaim 1, wherein an offer is based on a rating of the consumer, wherein the rating is based on how many friends the consumer brings to the merchant.

25. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of a server are adapted to cause the server to perform a method comprising:

receiving information about a transaction between a consumer and a merchant;

generating an offer for the consumer based, at least in part, on the transaction; and

transmitting the offer electronically to a consumer device.

26. A method, comprising:

receiving, electronically by a processor of a service provider, information about a transaction between a consumer and a merchant;

generating, electronically by the processor, an offer for the consumer based, at least in part, on the transaction; and

transmitting, electronically by the processor, the offer electronically to a consumer device.

Images