US20120240019A1

Movatterモバイル変換

Info

Publication number: US20120240019A1
Application number: US13/050,328
Authority: US
Inventors: Frank Anthony Nuzzi
Original assignee: eBay Inc
Current assignee: eBay Inc
Priority date: 2011-03-17
Filing date: 2011-03-17
Publication date: 2012-09-20
Also published as: US20180367625A1; US10911554B2; WO2012125799A2; US10091313B2; WO2012125799A3; US20160241656A1

Abstract

A method and system for tracking web link usage is provided. An example system includes a request detector, a click history module, a link presentation generator, and a serving module. The request detector may be configured to receive a request for a web page comprising a web link. The click history module may be configured to access click history associated with the user account. The link presentation generator may be configured to modify the web page, utilizing the click history. The serving module may be configured to serve the modified web page in response to the request for the web page.

Description

TECHNICAL FIELD

This application relates to the technical fields of software and/or hardware technology and, in one example embodiment, to system and method for tracking web link usage.

BACKGROUND

An increasing amount of information has become available over the Internet, which has led to the development of various resources such as, e.g., search engines, that may be utilized to obtain information. Finding particular information can be a challenging and time-consuming task. A software application for retrieving and presenting information resources on the Internet is referred to as a web browser or merely a browser. An information resource, e.g., a web page, may include one or more hyperlinks that enable users to navigate to other web pages or other information resources by activating their respective associated Uniform Resource Locators (URLs). A web browser usually displays a hyperlink in a distinguishing way, e.g. using a certain color or style. A hyperlink that has been previously activated during a session associated with a user is often displayed by a browser in a different color during a subsequent session associated with the same user, in order to provide an indication that the user has already requested to activate the link.

BRIEF DESCRIPTION OF DRAWINGS

Embodiments of the present invention are illustrated by way of example and not limitation in the figures of the accompanying drawings, in which like reference numbers indicate similar elements and in which:

FIG. 1 is a diagrammatic representation of a network environment within which an example method and system for tracking web link usage may be implemented, showing a provider computer system hosting an example link usage tracker module;

FIG. 2 is a diagrammatic representation of a network environment within which an example method and system for tracking web link usage may be implemented, showing a client computer system hosting an example link usage tracker module;

FIG. 3 is a diagram of a user interface comprising an example presentation of links on a web page indicating inferred relevance of respective links to a user associated with a current user session, in accordance with one example embodiment;

FIG. 4 is a diagram of a user interface comprising an example presentation of usage information associated with a link on a web page utilizing a hover balloon, in accordance with one example embodiment;

FIG. 5 is block diagram of a system for tracking web link usage, in accordance with one example embodiment;

FIG. 6 is a flow chart of a method for tracking web link usage, in accordance with an example embodiment; and

FIG. 7 is a diagrammatic representation of an example machine in the form of a computer system within which a set of instructions, for causing the machine to perform any one or more of the methodologies discussed herein, may be executed.

DETAILED DESCRIPTION

A method and system for tracking usage of web links is described. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of an embodiment of the present invention. It will be evident, however, to one skilled in the art that the present invention may be practiced without these specific details.

As used herein, the term “or” may be construed in either an inclusive or exclusive sense. Similarly, the term “exemplary” is construed merely to mean an example of something or an exemplar and not necessarily a preferred or ideal means of accomplishing a goal. Additionally, although various exemplary embodiments discussed below focus on administration of Java-based servers and related environments, the embodiments are given merely for clarity in disclosure. Thus, any type of server environment, including various system architectures, may employ various embodiments of the application-centric resources system and method described herein and is considered as being within a scope of the present invention.

A link (also referred to as hyperlink or Web link) is a hypertext construct that provides a connection from one web page to another. When a user clicks on a link provided on a web page displayed by a browser application, the next time the same web page is displayed to the user, the browser displays the clicked link in a different color in order to indicate that the link has already been clicked on. Some existing browsers continue to display the clicked link in a different color every time the user loads the page, regardless of when the link was activated last. A method and system may be provided for tracking usage history for a link and presenting the link in a manner that is based on the collected usage history. In one example embodiment, a computer-implemented module termed a link usage tracker may collect respective data associated with links. The data being collected—historical usage data associated with the link and a user—may include the time elapsed since the last activation of the link, frequency of link activation, as well as statistics associated with the use of the resource being accessed via the link. The link usage tracker may be configured to interpreted historical data as indicative of a certain level of usefulness of the link to the user and to determine a presentation style for the link. When the user returns to a previously visited web page, the link usage tracker may apply different presentation styles to links based on their associated usage data (also termed “previous click history”). For example, a more-recently-clicked link would be displayed with a more distinctive highlighting than a less-recently clicked link. In one embodiment, a highlighted link may also be associated with a hover balloon displaying the date and/or time when the link was last accessed. The historical usage data associated with respective links may be stored in a database or locally with respect to the browser application. In one embodiment, a user may be permitted to customize the way the highlighting or previous click history information is displayed, e.g., by selecting either a textual hover version or highlighting.

In some embodiments, a link usage tracker may be implemented for use at a client computer system, e.g., as a browser plug-in and/or base browser where the link usage tracking feature is provided as a native feature of the browser. A browser plug-in may be configured to locally store data about the clicked links, such as the time of a click the frequency of clicks with respect to a link, etc. A link usage tracker provided at a client computer system may also be configured to modify the HyperText Markup Language (HTML) content of the subject web page such that one or more links that are present on the subject web page are displayed in a manner indication how recently each link has been clicked. The browser would then render the modified subject web page.

In some embodiments, a link usage tracker may be implemented to reside at a server computer system, e.g., at a computer system hosting a web site that provides a subject web page. A link usage tracker residing at a server computer system may be configured to track the links a user clicked based upon a login session and store information about the clicked links. A link usage tracker provided at a server computer system may also be configured to modify the HyperText Markup Language (HTML) content of the subject web page such that one or more links that are present on the subject web page are displayed in a manner indication how recently each link has been clicked. The modified subject web page may then be provided to the requesting browser application for rendering.

An example method and system for tracking web link usage may be implemented in the context of a network environment illustrated inFIGS. 1 and 2.FIG. 1 is a diagrammatic representation of anetwork environment100 within which an example method and system for tracking web link usage may be implemented, showing aprovider computer system110 hosting a link usage tracker module112 (also referred to as merely the link usage tracker112). Thelink usage tracker112 may be configured to monitor requests to activate links associated with web pages provided by aweb service114 and store information associated with these requests as associated with respective user sessions. A request to activate a link associated with a web page may also be referred to as a “click.”

Theprovider computer system110 is in communication withclient computer systems120 and140. Theclient computer systems120 and140 may runrespective browser applications122 and142 and may have access to theprovider computer system110 via acommunications network130. Thecommunications network130 may be a public network (e.g., the Internet, a wireless network, etc.) or a private network (e.g., a local area network (LAN), a wide area network (WAN), Intranet, etc.). Link usage data152 collected by thelink usage tracker112 may be stored in arepository150. An example partial code for storing link information is shown in Table 1 below.

TABLE 1

<meta name=″ageUnit″ content=″minutes″ />
<meta name=″ageAnimation″ content=″ JavaScript″ />
...
<a href=″http://www.paypal.com/accounts″ target=″_blank″
lastUsageAge=”5” historyDisplay=”desolve”>PayPal Accounts</a>
<a href=″http://www.paypal.com.com/help″ target=″_blank″
lastUsageAge=”1” historyDisplay=”desolve”>PayPal Help</a>
<a href=″http://www.paypal.com/register″ target=″_blank″>Register to
use PayPal</a>

Referring to Table 1 above, meta tags at the top of the HTML page could indicate page level values. This could be used in the case of the browser client plug-in (e.g., thelink usage tracker214 shown inFIG. 2). In one embodiment, based on the “lastUsageAge” attribute, the plug-in would render the link in a different color or highlighting. The “historyDisplay” may be associated with a control on the type of animation or how to display the aged links.

FIG. 2 is a diagrammatic representation of anetwork environment200 within which an example method and system for tracking web link usage may be implemented, showing aclient computer system210 hosting a link usage tracker module214 (also referred to as merely the link usage tracker214). Thelink usage tracker214 may be configured to monitor requests to activate links associated with web pages obtained by a browser application212 (e.g., from web services such as aweb search engine222 hosted by a provider computer system220) and store information associated with these requests locally at theclient computer system210 as associated with respective the user session. Thelink usage tracker214 may then utilize the stored link usage information to modify web pages that include those links such that the modified web page, when rendered, provides meaningful information regarding the usage of the web links.

FIG. 3 is a diagram of auser interface300 comprising an example presentation of links on a web page indicating inferred relevance of respective links to a user associated with a current user session. For example, the links that have been activated by the user more recently may be presented with more intensive highlighting than the links that have been activated by the user less recently. In another example, the intensity of highlighting of a link may be determined by a link usage tracker based on the frequency with which the links has been activated. Shown inFIG. 3 are links302-310, each displayed utilizing different shading or highlighting.

As shown inFIG. 3, the “Phones and Mobile Payments”link306 has the greatest highlighting, from which a user is to infer that she has activated this link most recently. The “Identification Preference”link302 is not highlighted at all, from which the user is to infer that the link has not been activated at all or in a long time (e.g., since a predetermined threshold date). Another example of providing a user with information regarding the relevance of a link presented on a web page is shown inFIG. 4.

FIG. 4 is a diagram of auser interface400 comprising an example presentation of usage information associated with a link on a web page utilizing a hoverballoon402. As shown inFIG. 4, acursor404 is positioned at the “Phones and Mobile Payments” link, which causes the presentation of the hoverballoon402 that displays link usage information. The definition of the hoverballoon402, in one embodiment, is included into the HTML content of the webpage presenting theuser interface400 by a link usage tracker. As explained above, a link usage tracker may reside at a client computer system hosting a browser application, in which case the link usage tracker modifies the web page obtained from a provider computer system before the web page is rendered by the browser. In some embodiments, a link usage tracker may reside at a provider computer system that that provides web pages, in which case the link usage tracker modifies the web page utilizing link usage data before the web page is transmitted to the requesting client computer system. An example link usage tracker may be described with reference toFIG. 5.

FIG. 5 is a block diagram of asystem500 for tracking web link usage (a link usage tracker), in accordance with one example embodiment. As shown inFIG. 5, thesystem500 includes arequest detector502, aclick history module504, alink presentation generator506, and aserving module508. As explained above, a web link tracker may reside at a provider system or at a client system.

Therequest detector502 may be configured to receive a request for a web page comprising a web link. The request is associated with a user session (e.g., which may be indicated by an identification of a client computer system or a browser application associated with the request). In one embodiment, the user session could be tracked by utilizing a cookie that is written to the browser to indicate a new user session. The cookie would store information indicative of when the user has last visited the site even if they don't log in. In another embodiment, the session tracking may be performed on the browser side. This method may entail writing a unique identification value that is hidden from the user but is passed from the browser to the server. This id may be in the form of a URL (e.g., www.company.com/?jsession=123344) or it may be a hidden field in a submission form.

Theclick history module504 may be configured to access click history associated with the user account. The click history, which may be stored locally with respect to the link usage tracker, may store various information related to the usage of one or more links, such as, e.g., a time-since-click value for respective links, a frequency-of-use value for respective links, a rank value for respective links, etc. The time-since-click value, for example, may reflect a measure of time since the web link was last activated utilizing the user account. The frequency-of-use value may reflect frequency with which the web link was being activated utilizing the user account. The rank value for a web link from the plurality of web links may be calculated based on the frequency-of-use value and the time-since-click value, as compared to these values for other web links for which the click history is being maintained.

Thelink presentation generator506 may be configured to modify the web page, utilizing the click history, to generate a modified web page. In embodiments where the link usage tracker resides at a client computer system (e.g., where the link usage tracker is provided as a feature of a browser application), thelink presentation generator506 modifies the web page before the web page is being rendered. In embodiments where the link usage tracker resides at a provider computer system, the link presentation generator5062 modifies the web page before the web page is being communicated to the requesting client computer system.

Thelink presentation generator506, in one embodiment, may be configured to modify a web page that includes a link, for which the click history is being maintained, by selecting a highlighted presentation from a plurality of highlighted presentations to be applied to the web link. The highlighted presentation is selected based on the click history associated with the web link. Referring toFIG. 3 described above, the highlighting (or shading) of the links302-310 shown inFIG. 3 is selected by thelink presentation generator506 based on respective click history values for those links. The highlighting associated with thelink306 may indicate that less than a predetermined amount of time elapsed since the last time thelink306 was activated utilizing the user account.

In some embodiments, thelink presentation generator506 may be configured to modify a web page that includes a link, for which the click history is being maintained, by adding one or more information items from information items stored in the click history to be presented on the modified web page as associated with the web link. For example, referring toFIG. 4 described above, thelink402 is presented together with a hover balloon presenting the date and time when thelink404 was last accessed, whenever the user positions a cursor over thelink402.

Returning toFIG. 5, the servingmodule508 may be configured to serve the modified web page in response to the request for the web page. In embodiments where the system500 (the link usage tracker) resides at a client computer system, the servingmodule508 may be configured to render the modified web page utilizing an interpreter provided with a web browser application executing at the client computer system. In embodiments where the system500 (the link usage tracker) resides at a provider computer system, the servingmodule508 may be configured to communicate the modified web page from the provider computer system to the requesting client computer system. An example method for tracking web link usage can be described with reference toFIG. 6.

FIG. 6 is a flow chart of amethod600 for tracking web link usage, according to one example embodiment. Themethod600 may be performed by processing logic that may comprise hardware (e.g., dedicated logic, programmable logic, microcode, etc.), software (such as run on a general purpose computer system or a dedicated machine), or a combination of both. In one example embodiment, the processing logic resides at the server system160 ofFIG. 1 and, specifically, at the system for tracking web link usage shown inFIG. 5.

As shown inFIG. 6, themethod600 commences atoperation610, when therequest detector502 ofFIG. 5 receives a request for a web page comprising a web link (also referred to as merely link). The request may be associated with a user session (e.g., which may be indicated by an identification of a client computer system or a browser application associated with the request). Atoperation620, theclick history module504 ofFIG. 5 accesses click history associated with the user account. At operation630, thelink presentation generator506 ofFIG. 5 may be configured to modify the web page, utilizing the click history, to generate a modified web page. As described above with reference toFIG. 5, in embodiments where the link usage tracker resides at a client computer system (e.g., where the link usage tracker is provided as a feature of a browser application), thelink presentation generator506 modifies the web page before the web page is being rendered. In embodiments where the link usage tracker resides at a provider computer system, thelink presentation generator506 modifies the web page before the web page is being communicated to the requesting client computer system. The modifying of the web page performed at operation630, may entail selecting a highlighted presentation from a plurality of highlighted presentations to be applied to the web link or adding one or more information items from information items stored in the click history to be presented on the modified web page as associated with the web link.

Atoperation640, the servingmodule502 serves the modified web page. As described above, in embodiments where the system500 (the link usage tracker) resides at a client computer system, the servingmodule502 renders the modified web page utilizing an interpreter provided with a web browser application executing at the client computer system. In embodiments where thesystem500 resides at a provider computer system, the servingmodule502 communicates the modified web page from the provider computer system to the requesting client computer system.

FIG. 7 shows a diagrammatic representation of a machine in the example form of acomputer system700 within which a set of instructions, for causing the machine to perform any one or more of the methodologies discussed herein, may be executed. In alternative embodiments, the machine operates as a stand-alone device or may be connected (e.g., networked) to other machines. In a networked deployment, the machine may operate in the capacity of a server or a client machine in a server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine may be a personal computer (PC), a tablet PC, a set-top box (STB), a Personal Digital Assistant (PDA), a cellular telephone, a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. Further, while only a single machine is illustrated, the term “machine” shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein.

Theexample computer system700 includes a processor702 (e.g., a central processing unit (CPU), a graphics processing unit (GPU) or both), amain memory704 and astatic memory706, which communicate with each other via a bus707. Thecomputer system700 may further include a video display unit710 (e.g., a liquid crystal display (LCD) or a cathode ray tube (CRT)). Thecomputer system700 also includes an alpha-numeric input device712 (e.g., a keyboard), a user interface (UI) navigation device714 (e.g., a cursor control device), adisk drive unit716, a signal generation device718 (e.g., a speaker) and anetwork interface device720.

Thedisk drive unit716 includes a machine-readable medium722 on which is stored one or more sets of instructions and data structures (e.g., software724) embodying or utilized by any one or more of the methodologies or functions described herein. Thesoftware724 may also reside, completely or at least partially, within themain memory704 and/or within theprocessor702 during execution thereof by thecomputer system700, with themain memory704 and theprocessor702 also constituting machine-readable media.

Thesoftware724 may further be transmitted or received over anetwork726 via thenetwork interface device720 utilizing any one of a number of well-known transfer protocols (e.g., Hyper Text Transfer Protocol (HTTP)).

While the machine-readable medium722 is shown in an example embodiment to be a single medium, the term “machine-readable medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term “machine-readable medium” shall also be taken to include any medium that is capable of storing and encoding a set of instructions for execution by the machine and that cause the machine to perform any one or more of the methodologies of embodiments of the present invention, or that is capable of storing and encoding data structures utilized by or associated with such a set of instructions. The term “machine-readable medium” shall accordingly be taken to include, but not be limited to, solid-state memories, optical and magnetic media. Such media may also include, without limitation, hard disks, floppy disks, flash memory cards, digital video disks, random access memory (RAMs), read only memory (ROMs), and the like.

The embodiments described herein may be implemented in an operating environment comprising software installed on a computer, in hardware, or in a combination of software and hardware. Such embodiments of the inventive subject matter may be referred to herein, individually or collectively, by the term “invention” merely for convenience and without intending to voluntarily limit the scope of this application to any single invention or inventive concept if more than one is, in fact, disclosed.

Thus, a method and system for tracking usage of web links has been described. Although embodiments have been described with reference to specific example embodiments, it will be evident that various modifications and changes may be made to these embodiments without departing from the broader spirit and scope of the inventive subject matter. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense.