US20110191809A1 - Viral Syndicated Interactive Product System and Method Therefor - Google Patents

Abstract

A method for facilitating the order of commercial products in connection with the display of media content, whereby a player comprises a media production component and an interactive e-commerce component embedded therein. The player with the e-commerce component can be virally copied and propagated from one web page to any number of other web pages.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS
• This application is continuation-in-part of application Ser. No. 12/363,713, filed Jan. 30, 2009, which claims the benefit of U.S. Provisional Application No. 61/024,829, filed Jan. 30, 2008, both of which applications are hereby incorporated herein by reference, in their entirety.
TECHNICAL FIELD
• The invention relates generally to interactive media content distribution, and, more particularly, to the placement in a viral player of products associated with media content for interactive purchase.
BACKGROUND
• Using conventional technology, e-commerce purchases are typically facilitated on the Internet by directing consumers to purchase products through specified websites. Specifically, a consumer on the Internet may be directed to a specific website via online advertising or sponsored links, where such websites describe specific products available for purchase, allow the consumer to choose a product for purchase, and direct the consumer to purchase the product through an e-commerce application from that website. Thus, one drawback with conventional technology is that it requires the consumer to navigate to a specific website to purchase a product, which can be time-consuming and discourage product purchases.
• Furthermore, using conventional technology, products advertised on the Internet are traditionally advertised through banner advertising, “clickable” ads, sponsored links, or the like. Such advertising can range from static graphical images to rich media content, permitting the user to “click” on the ad and be redirected to a new web page (either in a new browser window or a new tab in the user's browser) to display the product, describe the product, and provide a mechanism to facilitate the purchase through an e-commerce application through that website. If a user is watching and/or listening to media content when the purchase is desired, then it can be very distracting to have to navigate to another web page to purchase the product and, when attempting to return to the media content, the user may potentially lose the media content or lose the place in the media content requiring that the media content be re-started, frustrating a user and discouraging future purchases, and further resulting in lost revenues and business.
• Still further, with conventional technology, most product marketing on the Internet is achieved through banner advertising, “click-through” ads, or similar commercials run on a media player on a specific website. Although such ads can be placed on different websites through contractual arrangements with website owners and ad server networks, such ads are limited to specific areas designated for advertising on such websites, thereby limiting the scope of advertising to users who visit such specific websites, and further limiting such scope to the specific number of ad rolls associated with the traffic to such website or imposing other ad servicing provider limitations on the number of times such advertising for the product is presented on such websites, thereby restricting a user's opportunity to purchase the advertised product.
• Therefore, what is needed is a system and method for facilitating e-commerce transactions without requiring that a consumer navigate to another website to engage in a transaction for the purchase of a product, without excessively distracting a consumer when watching and/or listening to media content, without limiting the marketing of a product through ads in specific areas designated for advertising on specific websites, without limiting the scope of advertising to users who visit such specific websites, and without limiting the marketing of a product to a specific number of ad rolls or other ad servicing provider limitations on the number of times advertising for products is presented on such websites.
SUMMARY
• The present invention, accordingly, permits a consumer to view a product in conjunction with a viral player, and to select the product for purchase within the player, rather than be redirected to a separate website. There is thus no longer a need to go to a specific website to purchase a product; the viral player acts as the vehicle to facilitate the “front-end” of the purchase.
• Furthermore, products can be displayed in connection with specified content at the player level—the present invention brings the e-commerce “store” directly to the user, rather than directing the user to a specified website. Specifically, the player can run media content within the player frame, with associated products listed in a separate area of the player that the user can “click” on to facilitate the purchase through the e-commerce platform back-end. Essentially, the user is able to view and purchase a product within the player while watching or listening to media content, thereby bringing the ability to facilitate the sale of a product as part of the rich media experience.
• Still further, products may be marketed “virally”, permitting content owners to monetize content. In accordance with the present invention, the syndicated e-commerce player is designed to be embeddable so that users can place it in emails to friends, on social networking sites (e.g. Facebook, MySpace, Google Buzz, Yelp, etc.), or other websites, thereby permitting the syndicated e-commerce player to be distributed virally on the Internet. As a result, the products that are listed in the syndicated e-commerce player can be marketed virally without such restrictions, directly to potential consumers who will be able to view or listen to the media content of the syndicated e-commerce player and immediately purchase the associated product(s) from within the syndicated e-commerce player without being redirected from the media experience.
• In one preferred embodiment, the present invention achieves the aforementioned features in a method for facilitating the purchase of commercial products in connection with the display of media content, whereby a player comprises a media production component and an interactive e-commerce component embedded therein. The player with the e-commerce component can be virally copied and propagated from one web page to any number of other web pages.
• In another preferred embodiment, a player frame is generated in a first web page. At least a first portion of the player frame is reserved for said media content, and at least a second portion of the player frame is reserved for an interactive e-commerce component. Code is embedded in the player frame for retrieving the media content and placing the media content in the first portion of said player, and code is embedded in the player frame for retrieving the interactive e-commerce component and placing the interactive e-commerce component in the second portion of the player. The player frame may then be virally copied and propagated from one web page to any number of other web pages.
• A system for implementing the sale of a product in connection with the display of media content includes an enterprise nucleus, and one or more syndicated e-commerce applications coupled in data communication to the enterprise nucleus. The one or more syndicated e-commerce applications include an input terminal for facilitating entry of data by a user and an output terminal for communicating data to a user. An e-commerce platform is coupled in data communication to the enterprise nucleus for facilitating the purchase of products.
• The system preferably includes at least one content distribution network (CDN) and at least one advertising network, both of which are coupled in data communication to the enterprise nucleus.
• The enterprise nucleus of the system further preferably includes a computer having at least a processor and a memory operably coupled to the processor, the memory being configured for storing a computer program executable by the processor, the computer program being configured for performing steps of receiving from one of said one or more e-commerce applications a request for at least one of media, products, and offers, and for transmitting said request to at least one of said CDN and said advertising network; receiving from said at least one of said CDN and said advertising network said at least one of media, products, and offers and for transmitting said at least one of media, products, and offers to said one of said one or more e-commerce applications; receiving from said one of said one or more e-commerce applications a registration ID and a purchase order, and for transmitting said registration ID and a purchase order to said e-commerce platform; and for receiving from said e-commerce platform transaction data relating to said registration ID and a purchase order, and for transmitting said transaction data to said one of said one or more e-commerce applications.
BRIEF DESCRIPTION OF THE DRAWINGS
• For a more complete understanding of the present invention, and the advantages thereof, reference is now made to the following descriptions taken in conjunction with the accompanying drawings, in which:
• FIG. 1 is a high level block diagram exemplifying data flow in an interactive product placement system embodying features of the present invention;
• FIGS. 2 and 3 exemplify an interface application wireframe utilizing standard embed code for calling into remote online destinations;
• FIG. 4 exemplifies a syndicated e-commerce interface application wireframe utilizing standard embed code into remote online destinations;
• FIGS. 5 and 6 exemplify an implementation embodiment of a syndicated e-commerce interface application wireframe for implementing features of the invention;
• FIG. 7 is a flow chart exemplifying logic utilized in the invention;
• FIGS. 8-10 exemplify alternate embodiments of the system ofFIG. 1.
DETAILED DESCRIPTION
• In the following discussion, numerous specific details are set forth to provide a thorough understanding of the present invention. However, it will be obvious to those skilled in the art that the present invention may be practiced without such specific details. In other instances, well-known elements have been illustrated in schematic or block diagram form in order not to obscure the present invention in unnecessary detail. Additionally, for the most part, details concerning the Internet, HTML (including HTML5), HTTP, HTTPS, SWF, XML, PHP, Adobe Flash, FLV, and the like have been omitted inasmuch as such details are not considered necessary to obtain a complete understanding of the present invention, and are considered to be within the skills of persons of ordinary skill in the relevant art.
• It is noted that, unless indicated otherwise, all functions described herein may be performed by a processor such as a microprocessor, a controller, a microcontroller, an application-specific integrated circuit (ASIC), an electronic data processor, a computer, or the like, in accordance with code, such as program code, software, integrated circuits, and/or the like that are coded to perform such functions. Furthermore, it is considered that the design, development, and implementation details of all such code would be apparent to a person having ordinary skill in the art based upon a review of the present description of the invention.
• Referring toFIG. 1 of the drawings, thereference numeral100 generally designates an interactive content distribution system embodying features of the present invention. Thesystem100 includes anenterprise nucleus102 configured as a hub for controlling all operations of thesystems100, discussed in further detail below. Coupled to theenterprise nucleus102 are one or more syndicatede-commerce applications104, a content management system (“CMS”)106,advertising networks108, and ane-commerce platform110.
• The syndicatede-commerce applications104 coupled to theenterprise nucleus102 includee-commerce applications105 in which the end-users are not registered with thee-commerce platform110 ande-commerce applications107 in which the end-users are registered with thee-commerce platform110. The syndicatede-commerce applications105 and107 include, by way of example but not limitation, mobile device applications for mobile devices (e.g., iPhone, smartphones running the Android operating system, portable gaming platforms such as Nintendo DS), social media applications (e.g., FaceBook, MySpace, Google Buzz), syndicated media player applications, syndicated store applications, applications written for game consoles (e.g., X-box, Playstation, Nintendo, Wii), Internet protocol television (“IPTV”), and any device and/or platform that would allow insertion of syndicated e-commerce applications and conduct the syndicated e-commerce process discussed below. Each of theunregistered e-commerce applications105 are preferably coupled, either directly (e.g., cable, satellite, fiber optic) or via a communication network (e.g., the Internet, VPN, cellular communications network)114, to a secure data decryption server (“SDDS”)116, which SDDS is in turn coupled to thee-commerce platform110, described in further detail below. Each of the registerede-commerce applications107 are preferably coupled, either directly or via a communication network (e.g., the Internet, cellular communications network)116, to theenterprise nucleus102.
• TheCMS106 includes anencoding server120 coupled to theenterprise nucleus102 and to a third party content distribution network (“CDN”)121. The CDN121 is preferably coupled to one ormore edge servers122, such as provided by Akamai, which provide an interface, via a communication network (e.g., the Internet)124, between theCDN124 and one or more content providers (not shown). Content provided by theCMS106 includes, by way of example but not limitation, motion pictures, motion picture trailers, video, and audio.
• The advertisement (“ad”)networks108 include a third-party advertisement server126 (e.g., Ad-Tech) coupled to theenterprise nucleus102, and one or more ad networks128 (e.g., AdMob, Tremor Media, and LC?). The ad networks108 provide, by way of example but not limitation, products lists showing which products are associated or correlated with at least one item associated with or displayed in certain media, and other product information, such as pricing, availability, and the like.
• Thee-commerce platform110 includes anenterprise e-commerce system138 coupled to theenterprise nucleus102. One or more payment gateways140 (e.g., Paypal),accounting systems142, andfulfillment centers144 are coupled to theenterprise e-commerce system138. One or morewarehouse management systems146 are connected to eachfulfillment center144. Theenterprise e-commerce system138 is further preferably coupled to theSDDS116 for receiving registration application data from thee-commerce application105.
• FIG. 2 exemplifies aplayer frame200 embodying features of the invention. Theframe200 preferably includes aheader202 andfooter204, as well as a number ofsub-frames206 sandwiched between the header and footer. Thesub-frames206 may be configured for displaying account information, categories, products, featured products, featured offer, a shopping cart, total charges, and additional links (e.g., About Us, Shipping, Returns, Privacy & Security, Conditions of Use, Contact Info, Gift Voucher FAQ).
• FIG. 3 exemplifies an alternate embodiment of player frame with videocontent, advertisements, and an e-commerce component overlaid on the player frame, along with viral tools.
• FIG. 4 exemplifies aplayer base frame400 having anmain frame402,subframe404 configured for a video production (not part of the base frame), and asubframe406 configured for an e-commerce application (not part of the base frame). Theplayer base frame400 also includes embed code (not shown), such as HTML code, for retrieving media content from theCMS106, ad content and a product list from thead networks108, and an e-commerce component of the player from theenterprise nucleus102, as discussed in further detail below. Theplayer base frame400, with the embed code for retrieving media content, ad content, and an e-commerce component, may be virally copied and propagated from one web page to any number of other web pages on the Internet.
• FIGS. 5 and 6 exemplify aplayer500 built on the player base frame ofFIG. 4. as it would be displayed, for example, on a computer monitor (not shown). Theplayer500 preferably includes media content (e.g., video, motion picture, audio)502 presented within the subframe404 (using, e.g., Flash encoding) and a syndicated e-commerce component in thesubframe504. The e-commerce component is configured to be an interface between a user and thee-commerce platform110 and the SDDS116 (discussed below with respect to steps714-738 ofFIG. 7), and is preferably built on custom encoding, and preferably includes a product list504 (FIG. 5) and a media play list506 (FIG. 6) integrated therein for use by a user. Theproduct list504 preferably displaysproducts508 that correspond to products being used in themedia production502, which products which may be selected for purchase through the interactive e-commerce component in thesubframe504. Themedia play list506 preferably displays a number of media from which a user may select to view or listen to in themedia production502.
• FIG. 7 depicts aflow chart700 exemplifying one preferred embodiment for using the invention. Instep702, a user engages ane-commerce application104, and instep704, a user requests (e.g., via the media play list506) media content (e.g., video, audio, game) with which to be presented. Thee-commerce application104 then generates a request for same along with associated products and product offers, and transmits the request to theenterprise nucleus102 which forwards same to theCMS server106 andad server108. Instep706, theCMS server106 retrieves the requested media content and thead server108 retrieves ad content (i.e., products and product offers) associated with the media content. Instep708, the requested media content along with associated ad content is transmitted to thee-commerce application104, and instep710, same is received by the e-commerce application. Instep712, the media content is presented for display to the user via themedia production window502, and associated ad content is presented in thesub-frame406.
• While viewing the media content, if a user/viewer should see an item or product that the user/viewer would find desirable to have, then instep714, the user/viewer may engage thee-commerce component504 to place an order for the product. Instep716, a determination is made whether the user is registered with the e-commerce platform to order the product. If it is determined atstep716 that the user is registered, then execution proceeds to step717 in which thee-commerce application104 generates a message comprising the user's registration data and purchase order and forwards same to thee-commerce platform110. If it is determined atstep716 that the user is not registered, then execution proceeds to step718 in which the user is prompted to provide information to become registered to purchase the product. Instep720, the user's registration application data is encrypted and transmitted to a secure data decryption server (SDDS), and instep722, the encrypted data is decrypted and forwarded to thee-commerce platform110.
• Atstep724, the e-commerce platform receives the registration data and checks to determine whether the user has an existing account. Instep726, if the user has an existing account, then execution proceeds to step730; otherwise, execution proceeds to step728.
• Atstep728, the registration application data is processed and an account is setup in the name of the user, and execution proceeds to step730. Atstep730, payment for the product to be purchased is processed, and atstep732, a determination is made whether to post or deny the transaction. If the transaction is denied, a report of same is transmitted to thee-commerce application104. If the transaction is posted, then instep734 thefulfillment center144 in conjunction with thewarehouse management system146 is instructed to fill the order and a report of same is transmitted to thee-commerce application104.
• Instep736, thee-commerce application104 receives the report that the transaction was either denied or posted and presents same to the user, and the transaction is terminated atstep738. Atstep740, the user resumes viewing or listening to the mediacontent.
• It is understood that the present invention may take many forms and embodiments. Accordingly, several variations may be made in the foregoing without departing from the spirit or the scope of the invention. For example,FIG. 8 shows asystem800 in which the thirdparty ad server130 may be coupled directly to the third party CDN;FIG. 9 shows asystem900 in which the thirdparty ad server130 may be coupled directly to theCMS edge servers122; andFIG. 10 shows asystem1000 in which the thirdparty ad server130 may be coupled in any combination of ways depicted byFIGS. 1,8, and9, and in particular, directly to theenterprise nucleus102 andCMS edge servers122.
• Having thus described the present invention by reference to certain of its preferred embodiments, it is noted that the embodiments disclosed are illustrative rather than limiting in nature and that a wide range of variations, modifications, changes, and substitutions are contemplated in the foregoing disclosure and, in some instances, some features of the present invention may be employed without a corresponding use of the other features. Many such variations and modifications may be considered obvious and desirable by those skilled in the art based upon a review of the foregoing description of preferred embodiments. Accordingly, it is appropriate that the appended claims be construed broadly and in a manner consistent with the scope of the invention.

Claims (28)

1. A method for facilitating the sale of a product in connection with the display of media content, the method comprising:

generating a player frame in a first web page;

reserving at least a first portion of said player frame for said media content;

reserving at least a second portion of said player frame for an interactive e-commerce component;

embedding first code in said player frame effective for retrieving said media content and placing said media content in said first portion of said player;

embedding second code in said player frame effective for retrieving said interactive e-commerce component and placing said interactive e-commerce component in said second portion of said player; and

virally copying said player frame to a second web page.

2. The method ofclaim 1, wherein said media content is a video production.

3. The method ofclaim 1, wherein said media content is a motion picture production.

4. The method ofclaim 1, wherein said media content is an audio production.

5. The method ofclaim 1, further comprising embedding code for retrieving a playlist for said player, said play list being configured for providing a list of media content which may be selected for said media content.

6. The method ofclaim 1, further comprising embedding code for retrieving a product list for said player, said product list being configured for providing a list of products which may be selected for said interactive e-commerce component.

7. The method ofclaim 1, wherein said media content is a video and said interactive e-commerce component includes a list of products correlated with at least one item associated with said video.

8. The method ofclaim 1, wherein said media content is at least one of a motion picture trailer and motion picture, and said interactive e-commerce component includes a list of products correlated with at least one item associated with said at least one of a motion picture trailer and motion picture.

9. The method ofclaim 1, wherein said media content is audio and said interactive e-commerce component includes a list of products correlated with at least one item associated with said audio.

10. A system for implementing the sale of a product in connection with the display of media content, the system comprising:

an enterprise nucleus;

one or more syndicated e-commerce applications coupled in data communication to said enterprise nucleus, said one or more syndicated e-commerce applications including an input terminal for facilitating entry of data by a user and an output terminal for communicating data to a user;

an e-commerce platform coupled in data communication to said enterprise nucleus.

11. The system ofclaim 10, further comprising at least one content distribution network (CDN) coupled in data communication to said enterprise nucleus.

12. The system ofclaim 10, further comprising at least one advertising network coupled in data communication to said enterprise nucleus.

13. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a mobile device application.

14. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a social media application.

15. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a syndicated media player.

16. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a syndicated store application.

17. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a game console.

18. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise an Internet protocol television (IPTV).

19. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a satellite television receiver.

20. The system ofclaim 10, wherein said one or more syndicated e-commerce applications comprise a cable television receiver.

21. The system ofclaim 10, wherein said at least one CDN comprises:

at least one encoding server coupled to said enterprise nucleus;

at least one third party CDN coupled to each said at least one encoding server; and

at least one edge server coupled to each said at least one third party CDN.

22. The system ofclaim 10, wherein said at least one advertising network comprises:

at least one third party advertising server coupled to enterprise nucleus; and

at least one edge server coupled to each said at least one third party advertising server.

23. The system ofclaim 10, wherein said at least one advertising network comprises:

at least one third party advertising server coupled to said at least one CDN;

at least one edge server coupled to each said at least one third party advertising server; and

a communication network through which said at least one edge server is coupled to at least one content provider.

24. The system ofclaim 10, wherein said e-commerce platform comprises:

an e-commerce system coupled in data communication to said enterprise nucleus;

an accounting system coupled to said e-commerce system;

a payment gateway coupled to said e-commerce system;

a fulfillment center coupled to said e-commerce system; and

a warehouse management system coupled to said fulfillment system.

25. The system ofclaim 10, further comprising a Secure Data Decryption Server (SDDS) for decrypting registration application data received from said one or more e-commerce applications, said SDDS being further coupled to said e-commerce platform for transmitting decrypted registration application data to said one or more e-commerce platforms.

26. The system ofclaim 10, further comprising a communication network for coupling at least one of said one or more e-commerce applications to said enterprise nucleus.

27. The system ofclaim 10, wherein said enterprise nucleus includes a computer having at least a processor and a memory operably coupled to said processor, said memory being configured for storing a computer program executable by said processor, said computer program comprising:

computer program code for receiving from one of said one or more e-commerce applications a request for at least one of media, products, and offers, and for transmitting said request to at least one of said CDN and said advertising network;

computer program code for receiving from said at least one of said CDN and said advertising network said at least one of media, products, and offers and for transmitting said at least one of media, products, and offers to said one of said one or more e-commerce applications;

computer program code for receiving from said one of said one or more e-commerce applications a registration ID and a purchase order, and for transmitting said registration ID and a purchase order to said e-commerce platform; and

computer program code for receiving from said e-commerce platform transaction data relating to said registration ID and a purchase order, and for transmitting said transaction data to said one of said one or more e-commerce applications.

28. A system for facilitating the sale of a product in connection with the display of media content, the method comprising:

an enterprise nucleus;

one or more syndicated e-commerce applications coupled in data communication to said enterprise nucleus, said one or more syndicated e-commerce applications including an input terminal for facilitating entry of data by a user and an output terminal for communicating data to a user;

wherein said one or more syndicated e-commerce applications includes a computer having at least a processor and a memory operably coupled to said processor, said memory being configured for storing a computer program executable by said processor, said computer program comprising:

computer program code for generating a request for at least one of media, products, and offers, and for transmitting said request to said enterprise nucleus for transmission to at least one of said CDN and said advertising network;

computer program code for receiving from said enterprise nucleus said at least one of media, products, and offers;

computer program code for displaying said at least one of media, products, and offers;

computer program code for receiving user input for placing a purchase order for at least one of a product and an offer;

computer program code for determining whether user is registered for placing a purchase order with an e-commerce platform;

upon a determination that user is registered, obtaining registration ID and purchase order and transmitting registration ID and purchase order to said enterprise nucleus for transmission to said e-commerce platform;

upon a determination that user is not registered, prompting user for registration application data needed to register, encrypting registration application data, and forwarding registration application data with purchase order to a secure data decryption server (SDDS);

computer program code for receiving response to purchase order, said response being to post or deny transaction; and

computer program code for displaying to user said response to purchase order.

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