US20090192898A1 - Remote Ordering System - Google Patents

Abstract

A remote ordering system is provided using an electronic menu having a series of input devices associated with various menu items, and a wireless transmitter to send selected menu items to a receiving device for processing. A display to show selected menu items, an alpha-numeric keyboard, a non-cash payment device, and a printer for receipts are also contemplated for increased functionality. The menu may be remotely updated to reflect the customer's preferences or a change to the menu choices.

Description

CROSS REFERENCE TO RELATED APPLICATIONS
• This application is a Continuation In Part Application of pending U.S. patent application Ser. No. 11/774,611 filed Jul. 8, 2007, which is a Continuation in Part of pending U.S. patent application Ser. No. 11/757,998, filed Jun. 5, 2007 and which claims benefit of U.S. Provisional Patent Application No. 60/867,740, filed Nov. 29, 2006. This application is also a Continuation In Part of pending U.S. patent application Ser. No. 11/757,998 which claims benefit of U.S. Provisional Patent Application Ser. No. 60/867,740, filed Nov. 29, 2006. This application is also a Continuation In Part of PCT Patent Application No. PCT/US07/88199, filed Dec. 19, 2007. Each patent and patent application cited herein is hereby incorporated by reference.
FIELD OF TECHNOLOGY
• The present invention relates generally to remote ordering systems, and more particularly to electronic menus.
BACKGROUND
• Ordering from a menu typically includes reading from the menu and making a selection that must be remembered while waiting for an employee to come over and transcribe the order to a piece of paper. After the employee takes the order, the piece of paper is delivered to an order processing area to process the selections. The employee then delivers the selections, and at some later time, the employee must be present to receive payment for the selections. This reliance on the employee to deliver the order and be present for payment can significantly slow the ordering and payment process. The desire for more efficient order management and a streamlined customer experience has therefore led to the development of the present inventive concept.
SUMMARY
• An ordering system that allows a customer to order and pay without the need of an employee or other wait-staff is provided. The ordering system can provide for updatable menus and can provide the facility owner with information regarding its customers.
• In one aspect, a handheld electronic menu is provided, the menu comprising an electronic display for displaying both a first series of menu choices and a sub-series of menu choices, a plurality of switches, each switch positioned to be aligned with one of the menu choices and one of the sub-menu choices, a feedback mechanism for visually and/or audibly indicating selection of a menu choice, a microcontroller including embedded software for operating the menu, a transmitter for wirelessly transmitting selected menu choices to a central location, an integrated payment device, and a power supply for powering the display and the transmitter.
• In another aspect a system is provided, the system including a menu that may include any combination of the features described above and a printer that is in communication with the menu.
• In another aspect, a method for a customer to place an order at a restaurant without the use of wait staff is provided, the method comprising the steps of picking up a handheld electronic menu, reviewing a series of menu choices presented on a display, selecting a menu choice from the series of choices by activating a switch aligned with the menu choice, reviewing a series of sub-menu choices presented on the display, selecting a sub-menu choice by activating a switch aligned with the sub-menu choice, wirelessly transmitting an order to a central location wherein the order includes selected menu choices and sub-menu choices, and paying for the order via a payment device integral to the menu.
• In another aspect a system is provided, the system including an electronic menu comprising an electronic display for displaying both a series of menu choices and a sub-series of menu choices, a plurality of switches, each switch positioned to be aligned with one of the menu choices and one of the sub-menu choices, a transmitter for wirelessly transmitting selected menu choices to a central location, an integrated payment device, a microcontroller including embedded software for operating the menu, a power supply for powering the display and the transmitter, and a central processor constructed and arranged to receive transmissions from the menu and to provide order information regarding customer orders to restaurant staff.
• It is understood that different embodiments of the invention may include any combination of the elements described, even if a specific combination is not explicitly detailed herein.
BRIEF DESCRIPTION OF THE DRAWINGS
• These and other features and advantages of the present invention will be better understood upon consideration of the following detailed description, taken in conjunction with the accompanying drawings, in which like reference characters refer to like parts throughout, and in which:
• FIG. 1 shows a front view of a preferred embodiment of the invention.
• FIG. 2 shows a cross section of a portion of the preferred embodiment ofFIG. 1 along line2-2.
• FIG. 3 shows a front view of a second preferred embodiment of the invention.
• FIGS. 4-18 show a third preferred embodiment of the invention in various stages of use.
• FIG. 19 provides a front view of another embodiment of the invention.
• FIG. 20 provides a side view of the embodiment shown inFIG. 19.
DETAILED DESCRIPTION
• In one aspect an electronic menu and associated system components are provided. The electronic menu can be used in a variety of venues but will generally be discussed in reference to a restaurant location.
• In one embodiment, the invention includes anelectronic menu100 with selection means110 in the form of membrane switches, adisplay120, and aremote transmitting device130, as seen inFIG. 1. A graphical overlay (not shown) is preferably printed upon themenu100 overlaying the selection means110 to provide various selections.
• When a customer is seated at a table,menu100 is made available to them from the wait staff or a docking station located in the restaurant. A food selection is made by utilizing a series of selection means110 that correspond to selections for a desired meal. Separate selection means110 can be included on the menu and be designated with appropriate markings to accomplish tasks such as signifying a completed order or calling a server to the table or to cycle through various other functions of the menu. The graphical overlay can be periodically replaced to reflect new selection options, and the membrane switch designations can be updated accordingly with appropriate software. Once the order is complete, the ordering information is sent to a receiving device for processing.
• A preferred embodiment of selection means110 ismembrane switch210 shown in cross-sectional detail inFIG. 2.FIG. 2 shows acoating layer220 wrapping around the edges of the menu. While the coating layer is shown as a continuous unitary layer, various sealing methods can be employed at the edge to join two or more layers of coating material together to form a liquid-resistant barrier.Membrane switch210 is made of a firstconductive material221, a secondconductive material222, and a switch portion shown as an elevatedpressing portion211 ofoutside coating220 and correspondingbiased region223 of firstconductive material221. When thepressing portion211 is depressed by a user, thebiased region223 of firstconductive material221 comes into contact with the secondconductive material222 and a selection is sensed. The membrane switches can further be provided with a visual feedback device (not shown), such as an LED, movable graphic, or other visual indexing apparatus, to show that aparticular membrane switch210 has been selected, and in some circumstances, how many times themembrane switch210 has been depressed, for example, to indicate a desired quantity of a desired menu item. This visual feedback device may be employed with or without a separate display. Other configurations having similar functionality to the above described membrane switch, such as a membrane switch having a flat or concave pressing portion that is depressed to activate the switch, are also contemplated.Remote transmitting device130 is shown inFIGS. 1 and 3 as an external antenna; however, as an alternative to or in conjunction with the external antenna, an internal antenna, docking station, network cable (such as a phone line or Ethernet cable), or infrared transmitter can also be used. The remote transmitting device can use wireless data transmission such as infrared beam or radio waves (including typical 802.11 standards, BLUETOOTH technology, or cellular phone bandwidth) or wired data transmission to send an order, along with identifying information such as name, table number or general location, to a receivingdevice140 located, for example, in a food preparation area of a restaurant, to an inventory location, or to a wait-staff location. The receiving device can be a standard personal computer running a software program to receive and process orders sent from the electronic menus, or it can be a specialized device developed solely for use with the electronic menus. Additionally, the menus may be able to communicate with other menus, providing an ability to send messages, pay for all or just selected items, play games, or otherwise interact. In a further embodiment shown inFIG. 3, the remote ordering system can include a payment means310, aprinter320, or an alpha-numeric keyboard330. Thealphanumeric keyboard330 as seen inFIG. 3 can be used to enter information regarding the meal including special instructions, requests, or comments. Also, the alpha-numeric keyboard330 can be used to accommodate any of the various functions described above in conjunction with thedisplay120.Printer320 can be part of the menu itself or located at the table.Printer320 can be used for printing receipts, coupons, or other desirable printed material.Printer320 can be a simple receipt printer for providing the customer a hard copy of their order. The printer can be directly attached to the menu, as shown inFIG. 3, or a separate device at the customer's table or at some remote location. Payment means310 will be described in more detail in conjunction with the following embodiment.
• As shown inFIGS. 4-18, the invention may include anelectronic menu400 having a plurality ofmenu pages460 withmenu items500 listed thereon (seeFIG. 5), a series of selection means440 to select items listed on themenu pages460, and adisplay480 to provide visual feedback of the selected items. Menu pages460 may be held inmenu400 byrings430, or any other known page retention solutions.Menu pages460 are preferably separated into sections labeled withtabs450. The sections can include items such as Beverages, Appetizers, Salads, Specials, Entrees, Soups, Pizza, Pasta, Dessert, or any other grouping of items, food related or otherwise.
• Menu400 can employ an external antenna similar toremote transmitting device130 shown inFIG. 1 andFIG. 3. As an alternative to or in conjunction with the external antenna, an internal antenna, docking station, network cable (such as a phone line or Ethernet cable), or infrared transmitter can also be used. The remote transmitting device can use wireless data transmission such as infrared beam or radio waves (including but not limited to typical 802.11 standards, 802.05 standards, BLUETOOTH technology, or cellular phone bandwidth) or wired data transmission to send an order, along with identifying information such as name, table number or general location, to areceiving device140. Menu identification can be accomplished by having each menu appending a unique menu identification number to an order. Alternatively, a menu can be actively identified by user input, GPS triangulation, wireless triangulation, RFID transmission, or IP address.
• Theremote transmitting device130 communicates with receivingdevice140, which can be located in a food preparation area of a restaurant, an inventory location, or a centralized wait-staff location, or to individual wait staff. In other embodiments the receiving device may be offsite. The receiving device can be a standard personal computer running a software program to receive and process orders sent from the electronic menus, a beeper-type device, or a specialized device developed solely for use with the electronic menus. The communication can be one-way from the menu to the receivingdevice140, or two way between the menu and areceiving device140. The ordering system can include a broadcast station (not shown) that can send information to themenus400 or to receivingdevice140 or to both. The information can be updated menu information, specials of the day, advertisements, or other media.
• Display120 as seen inFIG. 1 and/or display480 as seen inFIG. 4 can be any appropriate display including, for example, a light emitting diode display (LED), organic light emitting diode display (OLED), a liquid crystal display (LCD), or electrophoretic display (EPD) used in e-ink or e-paper products.Display120/480 can be color, black & white, grayscale, or a combination of displays.Display120/480 can be provided with a backlight to increase visibility in low-light conditions.Display120/480 can be capable of displaying text corresponding to items selected from one of the menu pages.Display120/480 can also show item-related information such as item prices, descriptions, or meal options such as sides, toppings, dressing, or others accompaniments. The ability fordisplay120/480 to reproduce graphics, animations, video, etc. is also contemplated.Display120/480 may also be flexible or rigid. Aflexible display120/480 can preferably allow a membrane switch placed beneath the screen to be depressed by applying pressure to a portion of the screen. In a preferred embodiment, the electronic menu includes reading lights incorporated into the menu. The reading lights can be in the form of backlighting or an attached external light that illuminates the pages of the menu for low-light visibility.Display120/480 can provide, for instance, information regarding the type of food ordered, the quantity of food ordered, and the price of the food ordered. Thedisplay120/480 can also provide other information such as various options for food items (e.g. fries or mashed potatoes); sizes (e.g. a large soda versus a small soda); doneness (e.g. well done versus medium rare); special requests (e.g. “hold the onions”); upselling requests (e.g. “would you like a drink?”); nutritional information; allergy precautions; wait time; server name; business or advertising graphics; or any other informational or decorative indications desired. Also, thedisplay120/480 can be used to provide non-menu items such as games, puzzles, or trivia. Thedisplay120/480 can furthermore be used to request information from customers regarding typical survey information drawn to the quality of the services rendered, as well as personal information to be used for marketing purposes. The display can be used to show incoming or outgoing text-messages from others within transmission range of the menu, or using third party messaging services.
• In one set of embodiments the menu pages can be made similar to that of standard menu pages, such as a series of printed pages listing menu items. In some embodiments, the menu items can be provided with images that further describe them. The pages can include, for example, paper or plastic sheets that can be attached directly to the menu or can be inserted or laminated in a protective sheath that is attached to the menu. The page may also be formed with e-ink or e-paper that can be updated electronically.
• As seen inFIG. 4, the invention may include a page indexing means490 for detecting to which pages460menu400 is opened. Page indexing means490 is used to update the selection means so that they correspond to new items listed onopen pages460. If the page for salads is open, selection means440 will register to a particular salad. The selection means is likewise updated to correspond to new items listed on subsequent pages. The page-indexing means490 can include a detector along the side or bottom ofmenu400 to sense the page to which the menu is turned. Page indexing means490 also includes some indication of page number on eachpage460 such as optical, magnetic or electrical measures in each oftabs450 or along an edge ofmenu page460. When a page is turned, the selection means can be updated to reflect varying items on different pages. For example, on a first page, a selection means can correspond to item A, but when thepage460 is turned, that same selection means can correspond to an item B. Page indexing means490 can include optical sensors, magnetic switches, physical switches, etc. Page indicators, such as magnetic, reflective, mechanical, or radio-frequency measures, can be located in or on themenu page460, laminate, or sheath. It is noted that the reflective measures used for page indexing can reflect specific wavelengths of light, such as ultraviolet, visible, microwave, or other suitable wavelength. In one embodiment, the menu can be provided with an initialization procedure whereby the locations ofpages460 can be learned by opening themenu400, and turning the pages. Upon sensing each turnedpage460 as it triggers the page indexing means490, the menu is calibrated to the ordering of eachsuccessive menu page460. This way, information stored in the menu's memory for Appetizers, for example, will be associated to the Appetizer's page regardless of the order in which the menu pages are assembled. Alternatively, the menu pages can be stored in a pre-set order corresponding to a pre-set storage methodology where “Appetizers,” for example, must appear on a certain page number.
• In one embodiment, selection means440 can be situated along at least one edge of the display. As seen inFIG. 8, selection means440 located alongside thedisplay480 can function to select items listed onmenu items500 located on a menu page adjacent a first portion of the selection means440, as well as to selectoptional items800 located on the display adjacent a second portion of the selection means440.
• In one embodiment, the selection means is in the form of membrane switches. The membrane switches are preferably water resistant, durable, and are able to provide tactile feedback to a user. Alternative input devices can include a joystick having a protrusion that can be manipulated in a variety of directions to correspond to selection of a menu item; a scroll-wheel having a peripheral region capable of sensing rotation, where clockwise rotation scrolls through a list of items in one direction and counterclockwise rotation scrolls through the list in an opposite direction; or verbal input through a microphone and in conjunction with speech recognition software. A set of service buttons421-425 can be included on the menu that correspond to various functions such as initiating menu ordering422, calling for a waiter/waitress425, verifying anorder421, placing anorder423, or requesting acheck424. Use of these buttons will be discussed later in the specification.
• Payment means310 inFIG. 3 and/or payment means410 inFIG. 4 (hereinafter “payment means310/410”) is used to optionally pay for items without the need for a waiter/waitress to deliver and process a check. Payment means310/410 can include either contact or non-contact payment devices. The payment means310/410 can accept credit, debit, or gift cards employing magnetic stripes. Alternatively, the payment device can access wireless payments from a smart-chip, such as a smart card or payment fob, or other non-contact information system such as near-field communication RFID devices, wireless or cellular payment using a stand-alone device such as a cellular phone or personal digital assistant (PDA).
• In one embodiment, the feedback means is a display with selection means440 being areas on a touch screen overlaying the surface of the display that correspond to words or symbols on the display beneath the touch screen. With this configuration, the touch screen can function as a signature pad to digitally capture the customer's signature for verification or record-keeping. This digital signature may be optionally printed on a receipt or invoice to preserve a hard copy of the transaction. Alternatively, a resistive or conductive separate touchpad orelectric signature pad1640 as inFIG. 16 can be used to capture signatures, biometric, or forensics information. Because this input device can capture written information through astylus1650 or other gesture based input device, including a user's finger, it may further be used to input information not related to payment uses, such as adding special requests to an order or to fill in suggestions for the establishment.
• The menu can be powered by any of a number of available methods. These available methods include wireless power, rechargeable batteries, fuel cell, replaceable batteries, solar power, or mechanically stored energy. In a preferred embodiment, rechargeable batteries are stored within the menu and are charged via non-contact, or inductive, charging. This is usually accomplished by having one set of coiled wire encircled by another set of coiled wire, where current flowing through one of the coils induces a current flow in the other set of coils. This induced current is then used to charge a battery. It should be noted that inductive current can be achieved using any conductive materials, and the invention involving non-contact or inductive charging is not limited to encircled coils of wire.
• The menu is preferably constructed and arranged so as to be durable and rugged. Because of the use around food and drink, the display may be substantially fluid-resistant. The circuit can be sealed by a gasket or encapsulated in a fluid-resistant material. Furthermore, a flexible circuit can be used to allow for a certain degree of pliability of the menu. Similarly, the display can be made of a flexible material such, such as that used in e-ink or e-paper displays. The menu may include audio feedback to indicate that a selection has been made, or that some other event has been triggered. This can include an incoming message from the kitchen saying the meal is ready. It can be related to advertising, it can be user-provided music from a customer's storage device, or music selected from a virtual jukebox accessible through the menu. The menu may also provide feedback in the form of smell. Various chemicals can be released from the menu to simulate certain desired smells. These smells can correspond with food items or can be provided to deliver a certain environmental experience such as the outdoors. The menu can provide for language options to accommodate various spoken languages. For example, the menu can include a first grouping of pages in one language followed by a second grouping of pages in a second language. Alternatively, the menu pages can be swapped out to provide alternative languages. In either case, the central display would likewise be updated depending on the language displayed on the pages. In a preferred embodiment, the menu can be associated with a central docking station located at each table. The central docking station can provide various support functions for the menu such as printing capabilities, wired or wireless transmission means, a recharging station to recharge the menu's batteries if batteries are present, an electricity transmission means for wireless powering of the menu, and a place to store the menus when not is use. Because the menu may be a wireless handheld device, anti-theft means can be employed to prevent customers from leaving the restaurant with the menus. Such anti-theft devices could be radio-frequency identification (RFID) tags, tethers, location tracking to locate a menu location and an indicator of when the menu leaves a predefined area, or any other known antitheft devices employed on merchandise, clothing, or laptop computers.
• A separate software program is contemplated to provide a user-friendly method of creating menu pages or a graphical overlay for an electronic menu herein described, here the program can assign new menu items to corresponding input means locations and update the menu's computer program accordingly. The updating can be achieved either wirelessly or through a physical connection, to match up with the newly printed media. The menu program can include additional functions such as a tip calculator. It should be noted that a preferred embodiment of the electronic menu of the present invention, the program used to run and update the electronic menu uses a low-level programming language such as C++ that can be stored on a chip, as opposed to an application that requires an operating system to interface with the hardware. This improves reliability, decreases required processing power and memory requirements, requires little to no cooling, and takes up less room than a typical tablet pc or laptop running an operating system.
• FIGS. 4-18 show an exemplary step-by-step method of using the menu. Themenu400 can include a payment structure that allows a user to pay for a set of selected items.FIG. 4 shows the instructions for use that are printed on the back of the Beverages orfirst menu page460. This is the first page a customer sees upon opening themenu400. Subsequent pages contain the specific fare offered andnavigation keys471,472,473 and74 are used to manipulate and/or select information displayed ondisplay480.
• FIG. 5 shows a sample appearance ofdisplay480 after customer presses thestart button422 and turnspage460 to the “Appetizer” section before making a selection. The Table #, Date, Time and Menu # appear on thedisplay480 along with the “Welcome to the XYZ Restaurant” Greeting and the Instructions to make selections using the Selection means440 on either side of thedisplay480. The Greeting and Instructions disappear once the first selection is made.
• FIG. 6 shows the appearance ofdisplay480 after a customer has made twoselections500 from the listed pages, here under Appetizer fare. An abbreviated or shortened description for each item appears on thedisplay480 with the price. Customer is instructed to press theOK selection key474 and turn to thenext page460 to make another selection. Alternatively, the page can be turned without pressing theOK selection key474.FIG. 7 shows the appearance ofdisplay480 after a customer makes twoselections500 from the listed Salad fare. An abbreviated or shorten description appears on thedisplay480 with price. Once the Green Salad is selected a different screen appears ondisplay480 that allows the user to select options800 (in this case, salad dressing) as shown inFIG. 8.
• FIG. 8 shows the appearance ofdisplay480 after a customer selects amenu item500 that offersadditional options800 to accompany the previously selected item.Option800 is displayed ondisplay480 adjacent selection means440, which, when pressed, will correspond to a selection of anoption800. Once the selection means440 is pressed, some indication of an option's selection can be displayed, such as an increase in font or an underlining of theoption800. When theOK selection key474 is pressed thedisplay480 as seen inFIG. 9 appears.FIG. 9 now shows theselection500 with selectedoption800 appended thereto. Navigation keys471-474 can preferably be used to modify or delete previously selected items that are displayed ondisplay480.
• FIG. 10 shows the appearance ofdisplay480 after a customer turnspage460 to Entrees page and makes a selection. As before, an abbreviated or shorten description appears on thedisplay480 with price. Whenever a beef item is selected, cooking and topping options appear. The customer can use the selection means440 to choose the desired cooking level andtoppings options800 listed on thedisplay480 next to selection means440. Once the selection means440 is pressed, some indication of its selection can be displayed such as increased font or underlining.FIG. 11 shows the appearance ofdisplay480 after a customer makes three selections from the list ofoptions800 using the selection means440. Once all the options are selected, theOK selection key474 is activated to move on to the screen as shown inFIG. 12.
• FIG. 13 shows another screen where available side dishes are displayed after selecting an entree. The customer uses the selection means440 to make 2 selections with some indication of their selection such as increased font or underlining. When the customer presses theOK selection key474, confirmation is displayed as seen inFIG. 14.
• FIG. 15 shows a screen ondisplay480 after the customer finishes making all his selections and the verifyorder button421 is pressed. Thedisplay480 can then display the total order cost amount. If satisfied, the customer activates theplace order button423 to send the order directly to a receiving device140 (discussed above).
• FIGS. 16-18 portray payment means410 in greater detail. After thecheck request button424 is activated, a summary of menu totals is listed ondisplay480. Instruction ondisplay480 say to usenavigation keys471,472 and473 to navigate through thepayment selections1660 including individual menus or the entire bill, and also the percentage gratuity to add to the bill.FIG. 17 shows display480 after a series ofpayment selections1660 have been selected using thenavigation keys471,472 and473.Payment selections1660 include a listing of selectable menus to pay for, an option to pay for all of the menus, and several gratuity percentage options. Once the appropriate options are selected, the “ok”navigation key474 is depressed to go to a payment options screen.
• FIG. 18 shows the payment options screen ondisplay480. Payment means410 can be uncovered throughout the ordering process as is shown inFIGS. 4-18, or alternatively, can be provided with a cover1610 (shown in ghost) that is raised to access the various features of payment means410.Cover1610 is preferably a transparent protective cover, but can optionally be made of any durable material.Magnetic strip reader1630 can be used to pay with conventional credit cards.
• Stylus1650 is used to signsignature pad1640 to authorize credit card payments. Alternatively,magnetic strip reader1630 can be used to read a debit card, withalphanumeric keyboard1620 being used to insert a pin number or other identifying information. Thekeyboard1620 can also be used to calculate a custom gratuity, or to enter other text or numerical information.Smart card reader1670 can be used for non-contact payment methods. Other contact or non-contact payment devices can also be used, such as gift cards employing magnetic stripes, wireless payments from a smart-chip in a payment fob, near-field communication RFID devices, or wireless or cellular payment using a device such as a cellular phone or personal digital assistant (PDA). The instructions ondisplay480 instruct a customer to use the payment means410 above, or press theservice button474 to pay by cash or check. If theservice button474 is pressed, a waiter will go to the table to deliver a check.
• The menu can be used to pre-pay for a meal before ordering, similar to the way payment at a gas-pump is pre-authorized before pumping. Payment can also be made using cash by calling the waitress using a service button located at or near the menu. Additionally, when there are multiple menus used at each table, it is contemplated that each menu can have the option to pay for the items purchased from other menus at the same table. Payment for items at another table can also be accomplished. In one embodiment, there is a master menu that receives order information, including prices, from the other menus, and all order sending and payment is done through the master menu. This could provide better control over family or group ordering, and streamline the payment process. The electronic menu described above can be used in any field that may employ a menu, such as spa services, health and beauty care, movie or other performance theaters, concession stands, educational testing, means for conducting surveys, means for voting, or any business offering a limited number of products that can be displayed on a menu.
• A revenue generating system based on supply and maintenance of menu service is also contemplated. Under this scheme, a revenue stream is provided to the menu provider as a percentage of sales accrued through menu use. The menu use can be in any field where the menus could be used as detailed above.
• In another aspect, an electronic menu can be specifically designed to be customer friendly rather than tailored to the needs of wait staff. It can be used in any facility where traditional menus have been used, including, for example, restaurants, hotels, motels, sporting venues, movie theaters, clubs, trains, ships and airlines. The menu can include a traditional menu look while still being sophisticated enough to provide full capabilities including, for example, complete menu descriptions, multiple levels of sub-menus, wireless communication with a central processor, instant updating, integral payment devices and the ability to communicate the menu location to a central processor. The menu may have low processing and power requirements and can be operated absent expensive operating systems and microprocessors. For example, the menu may be operated by a microcontroller with embedded software and less than a megabyte of RAM.
• Other features of the electronic menu may include, for example, two-way communication with a central processor; seat, table or customer location capability; and a continuously updateable menu that allows for instant price adjustments as well as removal, addition or reprioritizing of menu items.
• In one embodiment, a system can include software that allows the menu to recall previous customers by communicating with a database that may be on board the menu, on a memory device at the premises, or on a memory device off the premises. The software may reside on the menu, a local server, a computer system located off site, or some combination of all three. The menu may identify the customer in any number of ways including, for example, a credit card or other auto-identifying payment means, querying the customer directly for his or her name, scanning of a frequent buyer card, or a biometric identification device such as a fingerprint reader or retinal scanner. The software may respond to someone identified as a previous customer by, for example, greeting the customer by name or altering the menu choices accordingly. For instance, the customer may be identified as having previously ordered only vegetarian dishes, and the customer may then be prompted by asking if he or she would like to see a vegetarian menu. In other instances, previously ordered items may be shuffled to the top of the menu. If the customer had previously ordered a specific drink, then the menu may be instantly updated with a drink menu that would be deemed to be of interest to the customer. As a payment option, the customer may be asked if they would simply like to use the same payment means that they have used previously. For instance, a previously used credit or debit card may be charged once the customer has been identified. Information regarding customer selections may also be recorded and used in targeted marketing databases that may used internally or may be sold to outside firms.
• In other embodiments the menu may be customized based on immediate input from the user as well as from previously stored information. For instance, the menu may query the customer regarding allergies, nutrition preferences, food preferences, cuisine styles, price points or time limitations. In response, the menu may be updated or limited to include, for example, appropriate choices. For example, the menu may be updated to list items that are “dairy free,” less than $20 per entree, less than 500 calories, or require less than 10 minutes of preparation time. The menu may also provide customer specific advertising based on either previously acquired data or recently received information regarding the customer, or both.
• In another embodiment the menu can be used to provide information regarding the location of the customer. For example, the menu can transmit data incorporating table, seat, or specific customer location information to a central processor (receiving device) so that a staff member is aware of the specific location of the customer. The customer's order can then be linked to his or her location so that food or drink can be accurately delivered. The customer's location may be identified by a specific table, a specific seat or simply a specific location that can be identified using a grid or other system. In one embodiment, each menu is assigned to a specific location and is meant to be used in that location only. In this case, any unique data associated with that menu can be used to determine its location. In another embodiment, the customer simply inputs his or her location either with or without prompting from the menu. For instance, the customer may point to a specific table on a touch screen display on the menu or may type or speak a table or seat number. In another embodiment, triangulation methods, signal strength methods, or other techniques may be used to pinpoint the location of the menu and therefore the customer. For example, the menu may communicate with two or more directional transmitters that allow the menu to be pinpointed within the restaurant or other service facility. In another embodiment, RFID tags or similar transmitting devices may be placed at specific locations in the restaurant. For example, a tag may be placed at each table location or each seating location. Tags may be placed out of view, for instance, under the table but in front of the customer. When it is desirable to transmit the location of the menu, the RFID tag can be read by the menu and can include identifying information that provides its specific location. This can be activated autonomously by the menu, by the customer, or remotely by a third party. The menu may include a power source capable of powering the RFID tag when it is within a specific distance of the tag. For instance, a menu may be programmed so that when a customer finalizes an order, the menu energizes a nearby RFID tag (e.g., within one or two feet) without energizing those that are outside of its range. The menu can then read the data transmitted by the tag and relay it to a central location where the menu's location can be made available to staff or other individuals. An order may be placed either before or after a menu's location is transmitted. For instance, a customer may place an order while in a waiting area but the menu may then transmit his or her location once he or she is seated at a table. The menu may also serve as a “table ready” notification device that directs the customer to a specific location once a table becomes available.
• In one set of embodiments the menu can serve as a two-way communication device so that the menu can communicate with a centrally located processor (such as a server) and the processor can communicate with the menu. This path can also be used to provide communication between customer and restaurant staff. By allowing a central processor to send information to a menu, the menu can be remotely updated. For example, the processor may instantly delete or add menu items, change pricing, or change the description of an item. Additional non-menu information can also be provided, such as, the time remaining until an order is served or the time remaining until closing. In this manner, menus may be instantly updated to reflect changes that can affect sales. For instance, short term pricing specials may be employed to help promote menu items that may not be selling well. When the kitchen runs out of an item it may be deleted from the menu or, when appropriate, the item on the menu may be annotated with “only one left” or something similar. Menu updates may be provided locally by a local computer or local personnel. Alternatively, these changes may be made over a network, such as the internet, so that a single change can be implemented to update a plurality of menus at a plurality of restaurants.
• Menus may also include devices for voice communication. For example, a menu may be equipped with a speaker and/or microphone for direct communication with kitchen or other personnel. The speaker and/or microphone may be wirelessly linked to a central processor which in turn can be linked to the kitchen or other location. In this way, kitchen personnel may contact a customer to confirm a menu choice or to obtain additional information to be able to fill the order to the customer's expectation. Similar communication can be performed by texting between the kitchen and the menu. In this case, a speaker and/or microphone may not be required.
• In another set of embodiments, information being sent between the menu and a central processor (receiving device) may be encrypted. Thus, both the menu and the central processor may include encryption software on board. Encryption techniques may be chosen so that they conform to the requirements of credit card processors, banks, and others who may require encryption of any transmission that includes proprietary data such as credit or debit card information as well as the customer's identification.
• A reader associated with the menu may be used to scan a form of identification such as a driver's license. For example, a magnetic reader integral to the menu may be used to scan a customer's driver's license whenever an alcoholic beverage is ordered. If two beverages are ordered, then the scanning of two licenses could be required before the order is fulfilled. The menu can then access a data base, either locally or remotely, to determine whether or not the customer is of legal drinking age. Alternatively, the driver's license itself may include information regarding the age of the customer. The system could also require a swiping of the driver's license with each successive order of an alcoholic beverage. In this way, the menu (or menu system) can keep track of the number of drinks served to a customer and can cease serving the customer when a specific limit is reached. An image of each customer may also be provided to wait staff so that wait staff is made aware of exactly which individuals at the table have placed the order.
• FIGS. 19 and 20 provide a plan view and side view, respectively, of an embodiment of a hand heldmenu400. The menu may be, for example, less than 10 inches tall, less than 6 inches wide and less than half an inch thick. The menu may be charged remotely and can include a wireless transmitter/receiver.Menu400 includes adisplay480 that may be used to display text only, images only, or both text and images.Display480 may be a touch sensitive screen that can be used for input or may be simply a display screen such as monochrome or color LCD screen.
• Menu choices may be displayed ondisplay480 so that they are aligned with one or more ofswitches540a,540b,540cetc. The switches540 may include any appropriate input device such as a tactile membrane switch requiring movement or a capacitive switch that does not require movement in order to be activated. Once the switch associated with a menu choice is activated a sub-menu may be displayed on the same display. The sub-menu may provide an additional level of choices concerning the first menu choice. For example, if the first menu choice is for a beverage the sub-menu may display a list of wine, beer and soft drinks. In choosing a specific sub-menu choice by activating the corresponding switch, the customer may either choose a specific item or launch another level of menu choices. For instance, if soft drinks are chosen, then the sub-sub-menu may list water, orange juice, ginger ale, milk shake, etc. An unlimited number of menu levels may be accessed in this way.
• Several switches are visible around themenu bezel510. These may be membrane switches, capacitive switches or any other robust switch appropriate for the restaurant, hotel or club environment.Power button520 can be used to turn the menu on and off.Switches524 and522 can be used to verify (review) an order and place an order.Switch526 is activated when the customer wishes to pay the bill and doing so starts a bill paying routine that can ask the customer how he or she wishes to pay. A payment device, such asmagnetic card reader550, may be integral to the menu and can be used to swipe any readable object such as a credit card, debit card, gift card, driver's license etc. The menu may also include a smart card reader and/or optical reader.Switches536 and538 may be used to scroll through text or objects and switches532 and534 may be used to verify or make choices. Switch530 can be used to summon wait staff for assistance.
• The menu may be operated by an inexpensive, low power microcontroller that does not require a higher level operating system such as Linux or Windows CE. It may be, for example, a thin client or similar device where the bulk of the computing power resides on a server or other processor that is not the menu. The microcontroller may include a microprocessor, memory and embedded software on a single device. In some embodiments, all software and memory are on the microcontroller. The on board flash memory may have a capacity of, for example, less than 256K, less than 128K, less than 64K or less than 32K of memory. One example of an appropriate microcontroller is a 24 bit microcontroller made by Microchip Technology Inc. and sold as model number PIC™24FJ128GA. The embedded software may written using any appropriate language such as, for example, “C.”
• Bezel510 may be used to seal andsurround display480 and may include a variety of switches, as shown. It may also include indicator lights such as an LED to indicate that a table is ready for the customer.Bezel510 may be printed with restaurant specific colors, designs, logos or other graphics that improve the attractiveness of the device and serve to associate the device with a particular restaurant or franchise. It may also include instructions for use or other useful information. This information may also be included on the back of the menu. The bezel may be permanently printed and in this case is not updatable by replacing the bezel.
• While several embodiments of the present invention have been described and illustrated herein, those of ordinary skill in the art will readily envision a variety of other means and/or structures for performing the functions and/or obtaining the results and/or one or more of the advantages described herein, and each of such variations and/or modifications is deemed to be within the scope of the present invention. More generally, those skilled in the art will readily appreciate that all parameters, dimensions, materials, and configurations described herein are meant to be exemplary and that the actual parameters, dimensions, materials, and/or configurations will depend upon the specific application or applications for which the teachings of the present invention is/are used. Those skilled in the art will recognize, or be able to ascertain using no more than routine experimentation, many equivalents to the specific embodiments of the invention described herein. It is, therefore, to be understood that the foregoing embodiments are presented by way of example only and that, within the scope of the appended claims and equivalents thereto, the invention may be practiced otherwise than as specifically described and claimed. The present invention is directed to each individual feature, system, article, material, kit, and/or method described herein. In addition, any combination of two or more such features, systems, articles, materials, kits, and/or methods, if such features, systems, articles, materials, kits, and/or methods are not mutually inconsistent, is included within the scope of the present invention.
• All definitions, as defined and used herein, should be understood to control over dictionary definitions, definitions in documents incorporated by reference, and/or ordinary meanings of the defined terms.
• The indefinite articles “a” and “an,” as used herein in the specification and in the claims, unless clearly indicated to the contrary, should be understood to mean “at least one.”
• The phrase “and/or,” as used herein in the specification and in the claims, should be understood to mean “either or both” of the elements so conjoined, i.e., elements that are conjunctively present in some cases and disjunctively present in other cases. Other elements may optionally be present other than the elements specifically identified by the “and/or” clause, whether related or unrelated to those elements specifically identified, unless clearly indicated to the contrary.
• All references, patents and patent applications and publications that are cited or referred to in this application are incorporated in their entirety herein by reference.

Claims (49)

1. A handheld electronic menu comprising:

an electronic display for displaying both a first series of menu choices and a sub-series of menu choices;

a plurality of switches, each switch positioned to be aligned with one of the menu choices and one of the sub-menu choices;

a feedback mechanism for visually and/or audibly indicating selection of a menu choice;

a microcontroller including embedded software for operating the menu;

a transmitter for wirelessly transmitting selected menu choices to a central location;

an integrated payment device; and

a power supply for powering the display and the transmitter.

2. The menu ofclaim 1 wherein the switches are not part of the display.

3. The menu ofclaim 2 wherein the switches are membrane switches.

4. The menu ofclaim 1 further comprising a locator for providing a table and/or seat location of the device.

5. The menu ofclaim 1 comprising a scanner for scanning personal identification.

6. The menu ofclaim 1 further comprising software stored on a computer readable medium wherein the software includes encryption code.

7. The menu ofclaim 6 wherein the encryption code is compatible with industry standard credit card encryption standards.

8. The menu ofclaim 1 wherein the payment device is constructed and arranged to read credit cards, debit cards, gift cards and Smart cards

9. The menu ofclaim 1 further comprising a microphone and speaker for audibly communicating with restaurant staff.

10. The menu ofclaim 1 comprising an electronic signature pad.

11. The menu ofclaim 1 wherein the menu choices and the sub-menu choices can be displayed at the same position on the display.

12. The menu ofclaim 1 further comprising a switch for paging wait staff.

13. The menu ofclaim 1 further comprising software for presenting a customer with non-menu related features wherein the features are selected from the group consisting of advertising, games and internet access.

14. The menu ofclaim 1 further comprising an integral printer.

15. A system including the menu ofclaim 1 and a printer in communication with the menu.

16. The system ofclaim 15 wherein the printer is integral with a charging station for charging the power supply of the menu.

17. The menu ofclaim 1 further comprising software for providing nutritional information for menu choices.

18. The menu ofclaim 1 wherein menu and sub-menu choices are available in more than one language.

19. The menu ofclaim 1 configured and arranged to send and receive information to and from the central location.

20. The menu ofclaim 1 comprising a microcontroller operated exclusively using embedded code.

21. The menu ofclaim 1 further comprising software for collecting information about a customer who uses the menu.

22. The menu ofclaim 1 further comprising software for recognizing a previous customer and customizing the menu in response to previous information obtained from the customer.

23. A method for a customer to place an order at a restaurant without the use of wait staff, the method comprising:

picking up a handheld electronic menu;

reviewing a series of menu choices presented on a display;

selecting a menu choice from the series of choices by activating a switch aligned with the menu choice;

reviewing a series of sub-menu choices presented on the display;

selecting a sub-menu choice by activating a switch aligned with the sub-menu choice;

wirelessly transmitting an order to a central location wherein the order includes selected menu choices and sub-menu choices; and

paying for the order via a payment device integral to the menu.

24. The method ofclaim 23 further comprising communicating with a second customer electronically via the handheld electronic menu and a second electronic menu associated with the second customer.

25. The method ofclaim 23 wherein paying includes using a credit card, debit card, smart card or gift card.

26. The method ofclaim 23 wherein the menu is electronically associated with a specific table or seating position; and

wirelessly transmitting includes providing information regarding the customer's physical location within the restaurant to the central location.

27. The method ofclaim 23 further comprising using a single menu to pay for orders placed using a plurality of menus.

28. The method ofclaim 23 comprising using the menu to pay for an order placed at a different location.

29. The method ofclaim 26 wherein the order is transmitted to the central location prior to associating the menu with a specific seating or table location.

30. The method ofclaim 29 including transmitting the specific seating or table location after the customer has been seated.

31. The method ofclaim 30 wherein seat and/or table location is determined using triangulation or signal strength techniques.

32. The method ofclaim 26 wherein the menu is associated with a specific table or seating location by detecting and reading a tag associated with the table or seating position.

33. The method ofclaim 32 wherein the tag is energized by the menu.

34. The method ofclaim 32 wherein the tag comprises an RFID tag.

35. The method ofclaim 26 comprising using a proximity sensor to provide the menu location.

36. The method ofclaim 23 wherein the customer is a hotel guest and the customer's room number is transmitted to the central location.

37. The method ofclaim 32 wherein the table or seating location is transmitted to the central location by activating a switch on the menu.

38. The method ofclaim 23 comprising transmitting a second packet of information from the central location to the menu.

39. The method ofclaim 38 wherein the second packet of information includes a query from kitchen staff regarding the customer's order.

40. The method ofclaim 39 further comprising speaking with a restaurant staff member via a microphone integral to the menu.

41. The method ofclaim 39 wherein the query comprises a text query.

42. The method ofclaim 23 further comprising updating the menu display from a location different than the menu.

43. The method ofclaim 23 comprising responding to a menu query regarding customer allergies.

44. The method ofclaim 23 comprising responding to a menu query regarding the customer's time limitations.

45. A system comprising:

an electronic menu comprising:

an electronic display for displaying both a series of menu choices and a sub-series of menu choices;

a plurality of switches, each switch positioned to be aligned with one of the menu choices and one of the sub-menu choices;

a transmitter for wirelessly transmitting selected menu choices to a central location;

an integrated payment device;

a microcontroller including embedded software for operating the menu;

a power supply for powering the display and the transmitter; and

a central processor constructed and arranged to receive transmissions from the menu and to provide order information regarding customer orders to restaurant staff.

46. The system ofclaim 45 further comprising a printer associated with the menu and constructed and arranged to print a customer receipt.

47. The system ofclaim 45 further comprising a menu docking station for charging the power supply of the menu.

48. The system ofclaim 45 further comprising software embedded on the microcontroller, the software capable of encrypting transmissions from the menu to the central processor.

49. The system ofclaim 45 wherein the central processor comprises a personal computer.

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