- (a) “YES,” in response to the question “do you want to complete the survey now?” (in response to the respondent's answer, the portable device may sound a short tune’);
- (b) “VALUE” (in response to this command from the respondent, a dollar sign icon may turn to a bold font and start blinking). If the respondent then says a numeral such as “TWO” (indicating two dollar signs), the portable device may sounds two cash-register “chu-chings;” and
- (c) “NEXT,” (in response to this command from the respondent, a next icon may turn to a bold font and the dollar sign icon un-bolds).

In the examples described herein, a survey may not be limited to traditional text-based questions and answers, but can also take the forum of asking the respondent to perform an action such as, for example, to take a picture at a certain time and/or at a certain object, area, direction, or activity. Any or all of the details of the example systems and methods described above would apply to the activity-based surveys. For example, when one or more triggering conditions or other criteria are met (e.g., client requirements, time passage, location inside a triggering store or department such as a men's department), a respondent may be instructed to take a picture of an identified area and/or activity. The specific instructions and/or possibilities may include, without limitation, to take a photo of shelving and/or racks (to determine levels of stocking, variety, number of shoppers in the area, neatness, cleanliness, dominate colors, styles), to take a photo of other shoppers (to determine what other shoppers are wearing and/carrying such as logos and/or bags from other stores and to determine clues to weather conditions such as rain coats, heavy jackets, no jacket/short sleeves, etc.), to take a photo of check out areas (to determine length of lines, number of customers, total number of cash registers, ratio of open/closed registering), to take a photo of a front of a store (to determine signage, store sales, decoration, site impairments, style, lighting, presence of people) and/or to take general pictures that best describe what activity the respondent(s) are undertaking (e.g., a picture of laundry may indicate that the respondent was doing laundry, a picture of a soccer game may indicate the respondent was taking a kid to a soccer game, a television may indicate watching television, a car lot may indicate looking around a car lot and/or buying a car, an inside of a bus or train may indicate traveling on a bus or train, a desk with papers may indicate working and/or doing homework at a desk, a movie screen may indicate going to the theatre, a crowd at a mall may indicate shopping at a mall, etc.).

Although certain methods, apparatus, articles of manufacture and/or systems have been described herein, the scope of coverage of this patent is not limited thereto. To the contrary, this patent covers all methods, apparatus, articles of manufacture and/or systems fairly falling within the scope of the appended claims either literally or under the doctrine of equivalents.