US20080288983A1 - System and Method for Providing Sequential Video and Interactive Content - Google Patents

Abstract

A system and method of providing sequential video and contextual based content to an end user viewing video content in a video player on an end user computing device is provided. In one embodiment, the method comprises storing a plurality of videos in a memory, storing a plurality of advertisements in a memory, receiving a plurality of requests from a plurality of different clients and wherein each request includes information identifying a first video and each of the plurality of clients initiates its request from one of a plurality of web pages and wherein the plurality of web pages form part of a plurality of different web sites. In addition, the plurality of web pages may include program code configured to cause a video to be presented in the video player. The method further comprises for each received request, selecting a plurality of videos based on information of the first video; and selecting a plurality of advertisements, wherein at least one of the plurality of advertisements is selected based on information of the first video and at least one of the plurality of advertisements is selected based on information of a selected video. In addition, the method may comprise for each received request, transmitting the plurality of videos to the requesting client for sequential presentation by the client; and transmitting the plurality of advertisements to the requesting client and wherein at least some of the plurality of advertisements are configured to be presented concurrently with a received video.

Description

CROSS REFERENCE TO RELATED APPLICATIONS
• This application claims priority to, and is a continuation-in-part of, U.S. patent application Ser. No. 11/963,352, filed Dec. 21, 2007; and this application claims priority to, and is a continuation-in-part of, U.S. patent application Ser. No. 11/750,665, filed May 18, 2007 and this application also claims priority to U.S. Provisional Patent Application No. 60/941,354 filed Jun. 1, 2007, all of which are incorporated herein by reference in their entirety.
FIELD OF THE INVENTION
• The present invention generally relates to a system and method for delivering video and interactive content and more particularly, to a system and method for selecting and delivering a plurality of videos and interactive content to users via a packet based communication system such as the Internet.
BACKGROUND OF THE INVENTION
• In broadcast networks, such as broadcast television and radio, video content is inserted into the media stream for presentation to all the end users tuned to a particular channel. In conventional internet based video delivery systems, a user selects a video to watch that is received and viewed by the user. After the initial video is watched, the user typically must select another video to watch.
• Furthermore, in broadcast networks the same advertisement is typically inserted into the media stream for presentation to all the end users. In such networks, there typically is no means for determining with precision how many end users experienced (e.g., viewed) an advertisement, which end users experienced the advertisement, or which end users responded to the advertisement. In addition, advertisements communicated via a broadcast network are not interactive, and, therefore, do not allow the operator to provide contextual advertising based on information about the viewer (e.g., the view's location, demographics, etc.), allow the viewer to supply personal information or request additional information, or facilitate impulse responses to the advertisements.
• In contrast, interactive networks such as the internet are more amenable to the selective and precise distribution of video and advertising. Internet advertising in which advertisements are sold based on the number of impressions or the number of click-throughs is well known. Typically, such internet advertisements comprise a still image (e.g., a banner ad) or a hyperlink that is presented as part of a static web page.
• When the user requests a video, it would be desirable to provide additional videos as well as advertisements that are selected to be pertinent to the requested video and/or contextual information of the end user such as the user's location, demographics, personal information, user's interests, information about the end user's computing device, information about the network to which the end user's computer is connected, and/or other information. In addition, it would be desirable to provide advertisements associated with one or more of the provided videos that are pertinent to the content of the video(s) such as the subject matter of the video, rating of the video, the contextual information, and/or other information.
• Obtaining the contextual information, however, can be challenging. For example, end users typically do not wish to be bothered with providing information each time he or she views a video. Providing contextual advertisements—especially wherein the advertisement is personalized to the end user (e.g., includes the end user's name)—and customizing the video content based on the contextual information provides additional challenges. Consequently, there is a need for a system and method for selecting and providing video content and contextual advertisements for presentation with the selected video in a packet based communication system such as the Internet.
• These and other advantages are provided by various embodiments of the present invention.
SUMMARY OF THE INVENTION
• The present invention provides a system and method of providing sequential video and contextual based content to an end user viewing video content in a video player on an end user computing device. In one embodiment, the method comprises storing a plurality of videos in a memory, storing a plurality of advertisements in a memory, receiving a plurality of requests from a plurality of different clients and wherein each request includes information identifying a first video and each of the plurality of clients initiates its request from one of a plurality of web pages and wherein the plurality of web pages form part of a plurality of different web sites. In addition, the plurality of web pages may include program code configured to cause a video to be presented in the video player. The method further comprises for each received request, selecting a plurality of videos based on information of the first video; and selecting a plurality of advertisements, wherein at least one of the plurality of advertisements is selected based on information of the first video and at least one of the plurality of advertisements is selected based on information of a selected video. In addition, the method may comprise for each received request, transmitting the plurality of videos to the requesting client for sequential presentation by the client; and transmitting the plurality of advertisements to the requesting client and wherein at least some of the plurality of advertisements are configured to be presented concurrently with a received video.
BRIEF DESCRIPTION OF THE DRAWINGS
• The invention is further described in the detailed description that follows, by reference to the noted drawings by way of non-limiting illustrative embodiments of the invention, in which like reference numerals represent similar parts throughout the drawings. As should be understood, however, the invention is not limited to the precise arrangements and instrumentalities shown. In the drawings:
• FIG. 1 is a functional block diagram of one example architecture that may be used to implement some example embodiments of the present invention.
• FIG. 2 is a schematic representation of an example video skin ad in accordance with some example embodiments of the present invention.
• FIG. 3 is a schematic representation of another example video skin in accordance with some example embodiments of the present invention.
• FIG. 4 illustrates a schematic representation of an example video skin ad and video player in accordance with an example embodiment of the present invention.
• FIG. 5 illustrates an example of another video skin ad and video player in accordance with an example embodiment of the present invention.
• FIG. 6 is a schematic representation of an example interstitial advertisement in accordance with an example embodiment of the present invention.
• FIG. 7 illustrates an example interstitial ad and video player in accordance with an example embodiment of the present invention.
• FIG. 8 provides a functional block diagram of a system for implementing an example embodiment of the present invention.
• FIG. 9 provides a flow chart for implementing an example embodiment of the present invention.
• FIG. 10 provides a flow chart for implementing another example embodiment of the present invention.
DETAILED DESCRIPTION OF ILLUSTRATIVE EMBODIMENTS
• In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular networks, communication systems, computers, terminals, devices, components, techniques, advertisements, ad units, ad unit types, servers, communication paths, data and network protocols, software products and systems, operating systems, development interfaces, hardware, etc. in order to provide a thorough understanding of the present invention.
• However, it will be apparent to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. Detailed descriptions of well-known networks, communication systems, computers, terminals, devices, components, techniques, advertisements, ad units, ad unit types, servers, communication paths, data and network protocols, software products and systems, operating systems, development interfaces, and hardware are omitted so as not to obscure the description.
• System Architecture and General Design Concepts
• The present invention provides a system and method for selecting and distributing a sequential video content and interactive content such as contextual based advertisements (presented with the sequential video content) in a packet based communication system such as the Internet. Currently, video players typically play one video at a time and after the video has completed, the user is returned to the previous web page. The present invention facilitates media sequencing which allows users to “sit back and enjoy the show” (e.g., a sequence of videos and interactive content) without needing to actively interact with the web site. After completion of a video, another video is loaded into the video player and played automatically, indefinitely. Users may elect to skip videos and/or choose other videos to watch.
• The contextual advertisements may include advertisements (sometimes also referred to herein as “advertising” or “ads”) that are displayed before the video, concurrently with the video, between videos, between segments of a video, and/or after completion of a video. Specific examples of such advertisements are provided below. The interactive content may include control logic to control the display and/or selection of the contextual advertisements and to interact with the end user and/or the video player.
• Videos may stream uninterruptedly or periodically as the need for additional videos is detected by the interactive content. Without reloading the web page, ads and other content on the page may change as new videos are played within the video player. The URL and title tag of the video (in the video player) may change to reflect the current video being played.
• FIG. 1 illustrates the functional components of one example environment that may be used to provide videos and interactive content according to one example embodiment of the present invention. This example environment includes anad server100,ad database105,video server120,metrics server130, advertiser's server140, publisher web server,third party servers521, and the client170 (e.g., a web browser executing on the end user's computing device). As will be evident to those skilled in the art, in practice there would likely be a plurality of publisher web servers160,clients170, and other servers. However for ease of explanation only one of each is illustrated. In addition, this architecture is one example of one architecture for implementing some embodiments of the present invention and the present invention may be implemented using numerous other architectures.
• The servers described herein may include one or more computer systems that each include a processor, memory, user input and user output mechanisms, a network interface, and executable program code (software) stored in memory that executes to control the operation of the server. Various commercially available computer systems and operating systems software may be used to implement the hardware and software. The components of each server may be co-located or distributed. In addition, all or portions of the same software and/or hardware may be used to implement two or more of the functional servers shown. Thus, in some embodiments the components ofFIG. 1 may be considered functional components that employ the same hardware and some of the same program code. Other embodiments may include different functional components. In addition, the present invention is not limited to a particular environment or server configuration.
• The publisher web server160 may comprise any web server hosting a website (comprised of one or more web pages) that includes a link (or other code) for requesting video content stored on thevideo server120. When end users click on a link in one of the web pages (or when such web page is loaded), theclient170 sends a request for the associated video to thevideo server120. In addition, a request for one or more advertisements (and/or customized video content for insertion into the video) may be sent to thead server100. In other embodiments, the requests for advertisements and videos may be sent to the same computer system or server. Alternately, thevideo server120 may transmit a request for advertisements to the ad server100 (e.g., on behalf of the client).
• In this example embodiment, thead server100 may store, select, customize, and transmit advertisements as well as digital data (e.g., forms, images, video, audio, etc.) to theclient170 to be inserted into advertisements and/or video. Specifically, thead server100 may receive a request for advertisements and, in response, select one or more advertisements based on received (or determined) contextual data and transmit the selected advertisements (including interactive content). The requests may originate from a publisher's web server160 (in response to aclient170 requesting a web page) or from aclient170 upon initiation or request of a video (e.g., a user clicking on a link to view a video or loading of a web page). Thead server100 may request and receive information from thead database105 that may include contextual data, impression data, configurations setting, campaign criteria data, and/or other data for selecting an advertisement. Thead server100 also may store data in thead database105. In addition, thead server100 may request and receive digital information (e.g., images, video, audio, etc.) fromthird party servers521 to be inserted into a video to thereby customize the video or retrieve such digital information from memory. In one example, thead server100 receives the contextual information from clients170 (directly or indirectly) and provides one or more contextual advertisement by selecting and/or customizing advertisements based on the contextual information.
• Thead server100 may then transmit the contextual advertisement(s) and/or content elements to theclient170. Thead server100 may also transmit the control logic of the interactive content to theclient170. In other embodiments, the control logic is received at the client as part of theweb page505 from the publisher web server160. The advertisement may include a form or other input mechanism for receiving information from the end user, which may be used by thead server100 or an application in theclient170 to provide additional contextual data to thead server100. When the user clicks on an ad, a request is transmitted from theclient browser170 to the advertiser'sserver520, directly or indirectly. As illustrated, actuation (e.g., clicking) of the ad may cause the ad response to be transmitted first to a third party server510 (e.g., a third party such as DoubleClick®) that provides tracking and other internet metrics for the advertiser and then the request is re-directed to the advertiser's server520 (or any desired server), which may respond by transmitting the desired data file as shown.
• An application on the end user's computing device (e.g., executing in the client), may generate and transmit contextual data and impression data, which includes information of the advertisement(s) that are displayed by theclient170. For example, data transmitted may include the date, time, information identifying the webpage in which the video or video link is embedded, information of the domain (e.g., the web site), information of the IP address (of the end user's computing device), user information (e.g., the location, address, sex, age, interests, hobbies, web pages previously viewed, domains visited, etc.) and other information such as information sufficient to determine whether a link (or form) associated with the advertisement was actuated. The impression data is received by themetrics server130, which processes and writes the impression data to thead database105.
• Control and sequencing (selection and play) of the videos and advertisements at the client may be accomplished via any suitable means in order to present the videos according to the design goals. In one embodiment, control and sequencing of the videos is accomplished by AJAX code embedded in the web page received by the client. In another embodiment control and sequencing of videos may be controlled by any combination of server-side scripting, AJAX, and Flash.
• Thevideo server120 may store, select, and transmit a plurality of videos to the requestingclient170 in response to receiving a request for a requested video. How the videos are selected and sequenced may depend on the context in which the first video is requested. For example, if the first video is requested from a page on which other videos are displayed, the implied list may be played in a predetermined order. If a video channel is requested, other videos in that video channel typically will be sequenced (e.g., in a predetermined order or in an order of decreasing popularity or other user ranking). If the first video is requested from a page on which no other videos are displayed (e.g., from a third party publisher's web page), the primary channel associated with the requested video may be selected. One or more of these embodiments may require the client to provide the appropriate contextual playlist when a video is requested, and load the list into the video player for playback.
• In yet another embodiment, thevideo server120 may select the additional videos based on collected contextual information (in addition to or as alternate method for basing the selection).
• Themetrics server130 receives responses to advertisements, stores various metrics in the ad database, and forwards data of the responses to the appropriate advertiser'sweb server520, which transmits a data file to the responding client. The video player that presents the video may be transmitted from the publisher web server160 as part of theweb page505, from thead server100, or from thevideo server120.
• Delivery of the streaming video and ads may be accomplished via any suitable method. Such methods may include push methods and/or pull methods of moving the advertisements and video content from the server(s) to the client. In addition, various videos of a sequence may be hosted by different servers so that the embedded code causes the client to transmit requests for the content to various different servers (and receives the content from the different servers).
• Thus, the present invention provides for the syndication of video sequences and interactive content (e.g., for providing contextual advertisements and video) in that the video sequences and contextual advertisements may be published (to many clients) through numerous publisher web servers160 (and websites) concurrently. In one embodiment, syndicating refers to the publication (e.g., distribution for presentation to the end users) of content (e.g., videos) in response to requests from clients (e.g., browsers, email clients, etc.) and wherein each request is received in response to a client execution of program code (e.g., resulting from user actuation of a hyperlink on a web page, loading of the web page into the client, loading of an email into a client, or other interaction with a web page, email, etc.) and where the plurality of clients receive their respective web pages (or emails or other content) from a plurality of different computers systems (e.g., web servers) and/or the web pages form parts of a plurality of different websites. Thus, the syndicated content is distributed to the end users from a computer system via a plurality of different third party servers such as web servers.
Example Embodiments
• As discussed, the present invention provides a system and method for selecting and delivering sequential video content (sometimes also referred to herein as a “video”) such as a plurality of videos and contextual advertisements (and additionally, in some embodiments, interactive content) in a packet based communication system such as the Internet. The videos provided may include the video requested by the client as well as a plurality of additional videos selected based, for example, on the requested video. In addition, in some embodiments, the additional videos may alternately, or additionally, be selected based on contextual information, information of the web page from which the request is provided, or some combination thereof.
• The contextual advertisements may be presented in an interactive video “skin” (illustrated inFIG. 2) and comprise advertisements that are selected and/or customized based on information of the requested video, information of a selected video, or contextual information such as one or more of geographical information of the end user, demographical information of the end user, personal information about the user, technical information of the end user's computing device (and/or network), and/or other data related to the end user or client. As will be discussed in more detail, the advertisement may be selected or customized in any suitable manner such as by, for example purposes only, (1) providing information of venders local to the end user, (2) selecting advertisements that are targeted to the end user's demographics, (3) personalizing the advertisement (e.g., inserting the end user's name or photograph in the advertisement), (4) selecting scenery based on the end user's location or time, (5) sizing and formatting the advertisement according to the user's computing device, and (6) various other customizations. One or more videos also may be customized by inserting a product (i.e., product placement) targeted at the user, the user's demographics, and/or end user's location; personalizing a portion of the video (e.g., inserting a photo of the end user), personalizing text in the video (inserting the user's name on a marquee), and/or inserting audio content of the user in the video, or any other such customization. These selections and customizations are for example purposes only and the present invention is not limited to these examples.
• Various types of contextual advertising may be presented to the end user. As discussed, advertising associated with video content may include advertisements that are displayed before the video content, concurrently with the video content (i.e., both the video (or video player) and the ad being present during overlapping time periods), between segments of the video content, and after the video content.
• The video content is presented to the user by a video player, which comprises a software program that executes on the user's computing device. The video player of this example embodiment may allow the end user to hear audio content, hear and see video content, select and create channels, search for videos and/or channels, subscribe to a channel, and take other actions. In this example embodiment, the video player comprises a Flash application that executes within the existing browser window (client170) along with the advertisements. In another example embodiment, a new browser (a pop-up) window is initiated and the video player is actuated and the player is disposed in the new browser with the advertisement, such as a video skin. The present invention, however, is not limited to a particular type of advertisement or video player. When one video finishes, an interstitial advertisement may be presented over the video player followed by presentation of another video in the video player. A different and new video skin advertisement may be displayed concurrently with the presentation of each new video.
• In addition, as illustrated inFIG. 5, the video player of one embodiment displays a still image316 (thumbnail) of the videos that are next to be played. A user may elect to skip any of the upcoming videos by clicking on the still image and hitting the delete button. The user may also elect to skip the video being played in the video player at any time.
• Each type of advertisement may be configured to be displayed at a different time or location (relative to the video content) from other advertising types. The various advertising types may be of the same or different file type (e.g., jpeg, swf, flv, mpg, etc.).FIGS. 2-5 illustrate a first type of advertisement referred to herein as avideo skin ad315 that is configured to be displayed along a periphery of thevideo player320 and, in some instances, concurrently with video content (the video content that is presented by the video player320). Thevideo skin advertisement315 may comprise a gif, jpeg or other still image type or a flash or other rich media type, and may include an associated hyperlink (i.e., a click-through URL) and/or form for receiving information from the user and is discussed in more detail below. In this example, thevideo skin ad315 extends around the entire perimeter of thevideo player320. In other embodiments, thevideo skin315 does not extend around the entire perimeter of thevideo player320, but instead is adjacent each vertical side of the video player,320, each horizontal side of the video player, or only one side of thevideo player320.
• FIGS. 2 and 3 illustrate example embodiments of avideo skin315 that is presented with avideo player320. In one embodiment illustrated inFIG. 2, thevideo player320 andvideo skin ad315 may be presented in anew browser window330 or new tab within the browser. Depending on the embodiment, theweb page505 that contains the hyperlink to the video, thevideo player320, or an application in thebrowser window330 presenting the advertisement (e.g., the control logic of the interactive content) may transmit a request for thevideo skin ad315, transmit notification of the impression, and/or transmit notification of a click-through of the ad unit.
• In another embodiment (and as illustrated inFIG. 3) thevideo skin ad315 andvideo player320 may be displayed over (in front of and partially obscuring) the publisher'sweb page505. In other words, thevideo skin315 andplayer320 need not be presented in a separate browser window, but may displayed over the existing web page505 (i.e., theweb page505 that includes thehyperlink506 to the video content). In one example embodiment, thevideo player320 and thevideo skin ad315 may be presented as part of a flash application that initiates when the user clicks on thehyperlink506 associated with the video. The flash application controls the display of thevideo player320 over thevideo skin ad315.
• In yet another embodiment, thevideo skin ad315 may comprise a piece of embedded “content” that is entirely independent of the video player and displayed above the player, in a separate layer. More specifically, thevideo player320 and thevideo skin ad315 may be displayed the topmost Cascading Style Sheet (CSS) layer of the publisher'sweb page505. Depending on the embodiment, thevideo player320 may be the publisher's proprietary player, a player service such as Brightcove®, or a third party embeddedplayer320, such as from YouTube®. In other embodiments, the displayed elements could also include a combination of “content” served from the publisher's web server and any of the above types of player. For example, thevideo skin ad315 may appear in a CSS layer below avideo player320 in a window-like border (with a close box in the upper right corner) as illustrated inFIG. 3. In this example, thevideo player320 could be received from any server, the border may be served by the publisher's web server, thevideo skin ad315 may be embedded content from thead server100, and theweb page505 below the other elements may be served by the publisher's web server. The CSS layering of those elements is controlled by the logic (i.e., JavaScript code within the web page) served by the publisher's web server160. Various other means of presenting thevideo skin ad315 to the end user may also be used.
• Referring toFIGS. 2 and 3, thevideo skin315 may include auser input mechanism325 that allows the user to input information or otherwise interact with the advertisement (and its associated control logic). The user input mechanism is shown schematically inFIGS. 2 and 3 and may comprise any suitable mechanism for obtaining the desired information including, but not limited to, one or more of text fields, text areas, check boxes, radio buttons, and/or drop down lists.
• Thevideo skin ad315 may include an associated hyperlink that provides a click through to an advertiser URL so that if the user clicks a portion of thevideo skin ad315, additional content (e.g., a form, a more detailed advertisement or other content) is presented. Specifically, in one example embodiment if the user clicks on thevideo skin ad315, the client browser transmits a request to the advertiser's server (or, alternately, a third party server) for a data file, which (depending the advertiser, the link, and other factors) may be an HTML page (i.e., a web page), a video, a flash animation, an audio file, and/or other content. The content of the data file may include (1) an offer to provide more information, for example, including a form to allow the user to provide his or her personal information such as name, address, email address, phone number, etc.; (2) additional information about the advertiser's product or service; (3) a request that the user purchase of a product or service (e.g., additional information with a “buy now” link); (4) a request for payment (e.g., a form to allow the user to provide credit card information); (5) an offer to download content; or (6) some combination of these. The data file may be presented in the video skin or in a new browser window. In addition thereto or alternately, thevideo skin ad315 may display a user input mechanism for supplying additional information to, for example, purchase a product or service, request additional information (e.g., related to the video), or otherwise interact with the video skin (and/or advertiser). A new video skin ad may be presented each time a new video is presented and each new ad may be selected based on the video with which the ad is to be concurrently presented.
• A second type of advertisement is an interstitial advertisement that may comprise one or more images (static or video) that are displayed prior to (or after) a video (e.g., which includes between videos) and that split apart into multiple portions just prior to the beginning of the video content (or come together just after the end of the video content), and may act as a pre-loader while the upcoming video is buffered or transmitted. Referring toFIGS. 6 and 7, one example interstitial advertisement, a jpeg image (although other embodiments may include one or more jpeg, gif, mpg or other files) separates along a vertical line in a manner that is similar to two doors sliding apart to reveal the beginning of the video content. The interstitial advertisement also may include audio content. The arrows inFIG. 6 illustrate the movement of the interstitial ad of one example embodiment. Specifically, the Interstitial ad may comprise a sliding-door style ad that opens (as indicated by arrow A) such as, for example, at the beginning of the video (or prior to presentation) and to reveal the video player and video. When the interstitial ad finishes opening, it may no longer visible in some embodiments (e.g., and, in some embodiments, may open to reveal a video skin ad315). In addition, when presentation of the video is complete, thedoors310a,bof the interstitial ad310 may come together to close completely (as indicated by arrows B), followed by another interstitial ad and the next video. The Interstitial ad310, while wholly visible or partially visible, (either at the beginning or after the video presentation) may provide a click through to an advertiser URL so that if the user clicks on any portion of the interstitial ad the advertiser's content is presented and/or a user input mechanism325 (e.g., form inputs) to allow the user to supply information.FIG. 7 provides an example of such an interstitial ad310 that has begun to separate into twoportions310aand310b. When the user clicks on the interstitial ad or submits a form in the interstitial ad, the client browser transmits a request to the ad server100 (or, alternately, the advertiser's server or a third party server) for a data file, which (depending the advertiser, the link, and other factors) may be an HTML page (i.e., a web page), a video, a flash animation, or other content. One or more interstitial ads may be presented between each pair of sequenced videos.
• A Pre-roll advertising type comprises an advertisement (e.g., video or still image) that is presented to the viewer just prior to the beginning of the video content and may include an associated hyperlink to the advertiser and/or a form. Thus, the interstitial ad310 may form one type of pre-roll advertisement. While not included in this example embodiment, other implementations may further include a post-roll advertising type, which may comprise a video (or still image) that is presented to the viewer at the end of the video content (which an interstitial ad that closes may comprise one example). In addition, other implementations may further include one or more mid-roll advertisements that comprise a video (or image) that is presented to the viewer at one or more cue points (location and/or time) in the middle of the video content (between segments of the video). The various ads types may be controlled by the same or different control logic.
• The following example is described in the context of avideo skin ad315. However, the invention is equally applicable for use in other ad types including a pre-roll ad, a post roll ad, or a mid-roll ad (any of which may comprise an interstitial ad or other ad type).
• Depending on the embodiment, the present invention provides a method of providing a sequence of videos and contextual advertisements. As discussed, the contextual advertisements (and in some embodiments the additional videos) may be selected, at least in part, based on contextual information collected by interactive content that may comprise a programmable object (e.g., an application) that contains control logic (e.g., program code that executes rules according to business logic) that executes on the end user's computing device (e.g., in a client browser170). The logic may have access to one or more of the (1) geographic location information of the end user, (2) demographic information of the user, (3) information about the video (e.g., cue points for inserting data, subject matter type of the video, rating of the video), and (4) technical information (e.g., about the end user's computer or the network to which the computer is connected). In other embodiments the logic may have access to different and/or additional information. The contextual information may determined, retrieved, or received via a backend database (e.g., the ad database), HTTP (HyperText Transfer Protocol) values (e.g., IP address, variable, parameters, status codes, data in headers, etc.), and/or Internet media-type tags (sometimes referred to as Multipurpose Internet Mail Extensions (MIME) tags—content type, type of device, from browser). An Internet media type, also sometimes referred to a Content-type, is a two-part identifier for file formats on the Internet. An internet media type is composed of two or more parts: a type, a subtype, and one or more optional parameters.
• In one embodiment, the present invention may be implemented via three applications that perform separate logical functions as illustrated inFIG. 8. First, abackend services application345, which may reside on thead server100,video server120, (or other remote computer), communicates with third party servers and transmits data to thecontrol logic application348. For example, the backend services application may provide parameters of the advertisement content needed to third party servers, receive advertisements meeting those parameters, and transmit some of the received advertisements to thecontrol logic application348. Second, a videoplayer logic application347, which may execute in thebrowser170, communicates data between thebackend services application345 and acontrol logic application348. The videoplayer logic application347 may form part of, or communicate with, the video player320 (that plays the videos) and may communicate video metadata (e.g., video cue points, acceptable content elements, subject matter type of the video, etc.) to thecontrol logic application348. More specifically, the videoplayer logic application347 may provide “cue points” to thecontrol logic application348 including (1) the spatial location, duration, timing, and/or size of a text, graphic, image or video insertion, (2) the type of information acceptable for insertion (e.g., as identified by well known values, subject to future standardization). For example, a video may permit insertion of an image of a standard size (e.g., 90×128), to promote a product. The videoplayer logic application347 also may request information such as a “client name,” “client location,” “phone number,” and other such information (e.g., to be integrated into the video). Such information and requests may be provided to thecontrol logic application348.
• Finally, thecontrol logic application348, which may comprise a JavaScript application that executes in thebrowser170, communicates with thebackend services application345 and the videoplayer logic application347. For example, thecontrol logic application348 may use the above mentioned cue points to retrieve information from a third party server (e.g., via thebackend services application345 or directly) or thead server100, thevideo server120, and then insert the digital information into the video by communicating with the videoplayer logic application347. Depending on the embodiment, thecontrol logic application348 or the videoplayer logic application347 may request additional videos and advertisements as the play of the sequence of videos (and presentation of the advertisements) progresses. The schematic ofFIG. 8 illustrates one embodiment and examples of some of the types of data that may be communicated. However, in some embodiments at least some of such data need not be communicated to and from thebackend services application345 and, instead, thecontrol logic application348 includes logic, data, and content elements (received upon loading or stored on the end user's computing device) sufficient for customizing the advertisement and/or video.
• FIG. 9 provides a flow chart of the processes that may be performed in an example system and method. Atstep410, geographical data may be determined, for example, based on the IP address of the end user's computing device. More specifically, the control logic application (CLA)348 may obtain the IP address (or a User ID from a cookie) of the end user's computing device and transmit the IP address (or User ID) to the backend services application (BSA)345 or other remote computer. In response, the BSA345 (or the other remote computer) may transmit a zip code (or address) or other geographical data back to theCLA348. Alternately, theCLA348 may present aform335 in thevideo skin315 that requests the user's zip code (as illustrated inFIG. 4) or other information. The user may then supply the zip code (or other geographical information) via thevideo skin ad315. Alternately, location information (e.g., a zipcode) may be stored in a cookie on the end user's computing device that is retrieved by theCLA348.
• Atsteps415 and420 demographical data and personal data, respectively, may be determined by theCLA348 via a form into which the user supplies information. Alternately, or in addition thereto, theCLA348 may retrieve information identifying the end user (e.g., a user ID) from a cookie stored on the end user's computer and transmit the user ID to theBSA345. Using the user ID, theBSA345 may then access the database to retrieve demographic and/or personal information that has been previously supplied by the end user or otherwise determined. Alternately, some demographical data (e.g., user's gender) and personal data (e.g., user's first name) may be stored in a cookie on the end user's computing device that is retrieved and used by theCLA348.
• TheCLA348 may determine technical data atstep425, which may include information about the end user's computer or the network to which the end user's computer is connected via theclient browser170. For example, theCLA348 may determine the type of computing device, the browser (and version), the operating system, and other data. Such data typically is readily available via program code in thebrowser170 as is known to those skilled in the art.
• Atstep430, theCLA348 may receive data about the requested video (video metadata) from the videoplayer logic application347. The video metadata may include one or more of the video's rating, the subject matter type of the video (e.g., cars, extreme sports, sports, comedic, etc.—identified via tags), accepted content types for customization of the video (e.g., audio, video, still images (such as jpeg), etc.), cue points of the video, sizes of content elements, and other parameters and data related to the video. In other embodiments, video metadata of the requested video may be determined (e.g., previously stored and then retrieved from memory) by thevideo server120 upon receiving the request for the video.
• It is worth noting that in some instances, some of steps410-430 may be omitted. For example, if the video is being played in a video player that does not provide video metadata,step430 may be omitted. If the user's computing device is configured to prevent the storage of cookies,step415 and/or420 may be omitted. In addition, the sequence of processes410-430 may be arbitrary and, depending on the embodiment, may be performed in any order or concurrently. In addition, in other embodiments the system may use other data or only some of this described data for providing contextual advertisements, selecting videos, and/or customizing the video.
• Atstep435, the BSA345 (e.g., at the video server) selects one or more additional videos to be provided to the client. TheBSA345 may select the one or more videos based on the, for example, information about the web site (e.g., its demographics) that the web page containing the hyperlink that the user actuated to request the video. Alternately, theBSA345 may select the one or more additional videos based on contextual information (e.g., personal data of the user, or demographical data). Thus, the one or more additional videos may be selected based on any combination of (1) information of the requested video (e.g., the subject matter of the content (such as the content category), channel, rating, etc.; (2) any contextual information; and (3) the web page from which the request is initiated. In one embodiment, a first set of videos is selected and transmitted. In some embodiments, s the video player progresses through the requested video and the initially selected videos, a request for additional videos may be received (e.g., from the player or CLA), which results in additional videos being selected and transmitted to the video player.
• Atstep440, the system determines the one or more content elements to be used to customize the advertisement(s) and/or video(s). Thisprocess440 may include selecting—based on the data collected from any of steps410-435—one or more existing content elements from a plurality of content elements stored in memory. A content element may comprise an advertisement, a still image that may form a portion of an advertisement or video (i.e., be inserted into the video), an audio file that may form part of an advertisement or the video, or a video clip that may form part of an advertisement or the video. Thisprocess440 also may include constructing content elements such as by creating a customized still image (such as cropping and formatting a photo of, or from, the user or constructing an image with the user's name), processing a video supplied by the user, or processing an audio file supplied by the user. In addition, theprocess440 may include requesting and receiving content elements from third party servers. Depending on the embodiment, thisprocess440 may be performed by the CLA348 (i.e., on the end user's computing device), by the BSA345 (remote from the end user's computing device) or some combination of both. In some embodiments, this step may be omitted. In some embodiments, thisprocess440 may simply comprise selecting the advertisements. In one embodiment, an interstitial ad is selected to be presented prior to the start of each of the plurality of videos (i.e., the requested video and selected videos). In addition, a different video skin ad may be selected to be presented concurrently with each of the plurality of videos (i.e., the requested video and selected videos).
• Atstep445, the CLA348 (and/or BSA345) assembles the advertising (if necessary) to provide contextual advertising and/or customizes the video with the content elements (determined in step440). For example, some content elements may be selected (or constructed or received) by the BSA345 (at step440) and transmitted to theCLA348, which inserts some of the received content elements into an advertisement in thevideo skin ad315. In addition, some of the determined content elements may be provided to the videoplayer logic application347, which inserts the content elements into the video according to the corresponding cue points to thereby customize the video. In some embodiments, this process445 (assembling) may be a logical function performed when the advertisement and/or video is presented atstep450.
• Atstep450, the videos are sequentially presented to the user in the video player along with the contextual advertisements. An example is shown inFIG. 5 in which, in response to receiving the a zip code supplied by the end user, theBSA345 transmits data of the theaters within five miles of the supplied zip code and theCLA348 presents the received data in thevideo skin ad315. Example implementations of these steps are provided below. In addition, the requested video is presented in thevideo player320 and the sequence of videos to be presented are shown as thumbnail stillimages316.
• In summary, by determining contextual information (e.g., geographic, demographic, personal, technical information of the user, and video metadata) the system can provide a sequence of videos and contextual advertisements and may further customize the advertisement(s) and/or video(s) based on the contextual data. Such customization may include, but is not limited to: (1) utilizing the geographic and/or demographic information to select appropriate images and/or advertisements to be presented by the video skin315 (or video player in the video); (2) using geographic information to customize (e.g., personalize) the images, language, and form of the ad; (3) choosing a form, text, image, or video based on the machine, operating system, browser, television, or network used by the user viewing the video; (4) selecting and/or modifying advertising content elements and/or content elements to be inserted into a video based on contextual data, or (4) some combination thereof.
• TheCLA348 may use one or a combination of methods to customize content for the end user. For example, thevideo skin315 may personalize the images, language, and/or other content and/or select images, videos and/or other content by (1) sending a request for appropriate advertising content (e.g., a request for an image, form, video, and/or language text); (2) sending a request for a particular type of image, form, and/or video; (3) selecting one or more of a plurality of images, forms, videos, language texts that are sent with (or to) the CLA348 (as part of the video skin and/or video player); (4) via another suitable method; or (5) some combination thereof.
• FIGS. 4 and 5 illustrate an example implementation of the present invention for providing contextual advertising in a video skin. Referring toFIG. 4, an end user has clicked on a link to view a video (an animation) that is depicted in thevideo player320. Thevideo skin ad315 is shown presenting a contextual advertisement that comprises an advertisement for a movie, Juno®. In this example embodiment, theadvertisement315 has been selected based on the content of the video (an animation) because it is likely that an end user who is interested in the animated video may be a target market for the movie Juno. Thevideo skin ad315 also includes aform335 that allows the end user to supply a zip code in order to find nearby theaters that are showing the movie Juno. When the user enters a zip code and submits theform335, theCLA348 transmits the zip code to the BSA345 (or other remote server), which responds with information of the theaters near the zip code that are showing Juno. Upon receipt of the theater information, theCLA348 causes thevideo skin ad315 to display thetheaters345 as is illustrated inFIG. 5. As is evident from the bottom of the theater information, thevideo skin ad315 also displaysnavigation buttons346 to allow the user to page through additional lists of nearby theaters showing the movie. In addition, in an alternate embodiment, theCLA348 may cause thevideo skin315 to display a form for purchasing tickets to the movie at a theater selected by the end user. Thus, thevideo skin ad315 interacts with the end user. In other implementations, an advertisement for a particular type of automobile (e.g., Nissan®) may be presented as the video skin ad315 (e.g., because the video relates to automobiles) with aform335 used to supply a zip code that is subsequently used to determine and provide the nearby dealerships offering the particular type of automobile. In other embodiments, theform335 may be used to collect information from the user such as the user's email address, phone number, name, home address, profession, and other personal or demographic information.
• As discussed, theCLA348 may be configured to customize the video by providing digital information from third party servers to the video player logic application (VPLA)347 for insertion into the video at specified cue points, which may result in modification of the video being presented to the end user. In this way, theCLA348 may facilitate customization of the video. The cue points of a video comprise time points within a video and may be tagged with type of content element that is expected (e.g., image, audio, video, text, etc.). Thus, the video customization feature may be used to provide product placement within the video content (e.g., a car, can of soda), placement of user generated content in the video (e.g., photos, videos and/or voices), placement of background scenery based on the time of day and/or geographical location (e.g., an early morning sunrise in Manhattan, N.Y. or a night time skin in Los Angeles, Calif.), placement of custom messages in the video (such as placing the user's name on the marquee of a cinema within the video), and other such customizations.
• TheCLA348 may use any suitable method of providing the digital information from the third party server to the video player. In one example, theCLA348 uses a communication channel between thevideo player320 and theweb browser170. With a Flash video player, for example, theCLA348 may use an ExternalInterface call that binds JavaScript to functions in Flash.
• As an example, theCLA348 may provide a request to the videoplayer logic application347. The request may include a request for one or more of the video's rating, the subject matter type of the video (e.g., cars, extreme sports, sports, comedic, etc.), accepted content types for customization of the video (e.g., audio, video, still images (such as jpeg), etc.), cue points of the video, and other parameters and data related to the video (collectively referred to herein as video metadata). In response, the videoplayer logic application347 may supply all (or some) such information to thebrowser logic application348. In addition and as discussed above, theCLA348 also may determine (or receive via the browser170) information identifying the type of computing device (e.g., mobile telephone versus notebook computer), the browser type, user and/or demographic information (e.g., received from a backend database based on a user ID from a cookie stored on the user's computing device), geographic information (e.g., based on information in a cookie, the IP address of the computing device, or zip code supplied by the end user), and other information (e.g., such as information supplied by the user via a form in the video skin ad315).
• Upon obtaining such information (from the videoplayer logic application347, via thevideo skin315, and/or the browser170) thecontrol logic application348 may then transmit all or a portion of the information to thebackend services application345. Upon receiving the information, thebackend services application345 may determine information about the end user. For example, the IP address may be used to determine the general location of the end user. In addition, based on information identifying the end user (e.g., retrieved by the browser via a cookie), thebackend services application345 may retrieve from memory user information (e.g., demographical information) previously supplied by the end user. Based on the received information and information determined by thebackend services application345, thebackend services application345 may then select, retrieve content elements (e.g., images, video, audio, etc.) from memory, and (in some instances) customize the retrieved content elements. In addition, or alternately, theBSA345 may then transmit a request for digital information (e.g., content elements of images, video, audio, etc.), subsequently receive digital information from one or more third party web servers, and in some instances, customize the received digital information. Thebackend services application345 then transmits the retrieved and/or received content elements to thecontrol logic application348. TheBSA345 may also use the determined contextual information to select the additional videos.
• Upon receipt of the data from thebackend services application345, thecontrol logic application348 may supply some information (such as some of the received content elements or other data) to the videoplayer logic application348 to, for example, be integrated into the video (to thereby customize the video) for viewing by the end user. In addition (or alternately) thecontrol logic application348 may present data (such as some of the received content elements or other data) to the user in thevideo skin ad315 such as, for example, to provide a contextual advertisement in the video skin (e.g., a list of local cinemas that have a particular movie).
• Thecontrol logic application348 may also include subordination logic to ensure that thevideo skin ad315 does not annoy or distract an end user who is watching and listening to a video. For example, theapplication348 may include logic for limiting animation, ensuring colors do not flash, vibrate, and ensuring that the video content is not obscured with highly saturated images (e.g., bright reds, yellows, polka dots). In addition, theCLA348 may control thevideo skin315 by, for example, (1) pausing a video that is embedded in the video skin when the video content is playing unless it is activated by the user; (2) muting audio content that is embedded in thevideo skin315 when the video content is playing unless it is activated by the user. TheCLA348 may request and receive information from theVPLA347 in order to determine when to pause a video, mute the audio, darken colors, reduce animation, and perform other controls of thevideo skin ad315. In addition, when the user interacts with a video skin ad315 (e.g., by clicking on a link or entering data into a form), theCLA348 may provide control messages to theVPLA347 to pause the video. The video may remain paused until the user clicks the play button of thevideo player320.
• Also, because there are different types and sizes ofvideo players320, theCLA348 may configure the ads (e.g., adjust to the size of the video player320), or may be transmitted in a format and size that is appropriate for thevideo player320. Thevideo skin ads315 may be displayed while the video player is displayed (e.g., for substantially the same time period), may be removed from the display before thevideo player320 is removed, or may continue to be displayed after thevideo player320 is removed for a predetermined time period or until a triggering event (e.g., a user actuation to close the video ad315). Similar to thevideo skin ad315, the interstitial ads310 may be displayed in a separate CSS layer of the web page (e.g., in front of the video player), under control of a flash application, or via other suitable mechanisms.
• FIG. 10 illustrates an example method of providing sequential video and contextual advertisements at a server according to an example implementation of the present invention. In this example, the server stores a plurality of videos in memory atstep510. These may include videos provided by the public, the system operator, or third parties. The same server (or another server) stores a plurality of advertisements in memory as indicated bystep515.
• In this embodiment, a plurality of third party web sites contain web pages that include hyperlinks directed to one or more of the plurality of videos stored on the server. As discussed, the hyperlinks typically are embedded in the web page by the operator of the website. When a user clicks on such a hyperlink in a web page (or when the page is loaded), a request for the specific video identified by the hyperlink is sent to the server. Atstep520, the server receives a request for the specified video. In addition, clicking on the hyperlink may initiate a software application on the user's computing device (e.g., CLA) that initiates the video player and configure presentation of the videos and display of the stillimages316 representing the next five videos to be presented.
• In some embodiments, the request may include contextual information as described above. In other embodiments, the server may request and, subsequently receive the contextual information. In still other embodiments, the contextual information may be received when retrieved from memory (e.g., retrieving information about the user upon receipt of a user ID from a cookie). In these embodiments, the contextual information is received atstep525. In other embodiments, the system may not employ contextual information. For example, if the first video is requested from a page on which other videos are displayed, the implied list will play in a predetermined order. If a video channel is requested, other videos in that channel may be selected (e.g., in a predetermined order or in an order of decreasing popularity or other user ranking). If the first video is requested from a page on which no other videos are displayed (e.g., from a third party publisher's web page), the primary channel associated with the requested video may be selected (such information may be stored in memory at the server). One or more of these embodiments may require the client to transmit the appropriate contextual playlist when a video is requested, and transmit the identified videos to the video player for presentation to the end user.
• Atstep530, the server selects one or more additional videos for transmission to the requesting client. As discussed, the selection may be based on information of the requested video. In one example, video metadata about the video may be retrieved from memory to select the additional videos. In addition, information about the web page (including the website) containing the hyperlink from which the request for the video was initiated may also (or alternately) be received and used to select the one or more videos. For example, if a user selects a ski video from a news based website (e.g., CNN.com®), a first group of additional videos may be selected such as videos about various travel destinations or family oriented skiing videos. The advertisements may selected (based on the news website and the ski video) may be directed ski travel destinations. Alternately, if the user selects the same ski video from a web site related to outdoor activities, videos containing subject matter related to outdoor activities (e.g., hiking, canoeing, kayaking, etc.) or extreme skiing videos may be selected. The advertisements selected (based on the outdoor website, the ski video, and/or the extreme skiing video) may be directed to ski boots, skis, or ski clothing. Thus, the same user may receive different videos and advertisements when selecting the same video from different websites.
• As discussed, the selection of the additional videos and advertisements may be based on both contextual information and information of the web page from which the request was initiated. Thus, as another example, if a first user selects the snow skiing video from a news related web site and the contextual information indicates that the user is presently in a location having a cold climate, videos containing outdoor activities in cold climates may be selected. Similarly, advertisements may be selected for the first user that include products based on the user's location, the video selected, and the website and may be, for example, advertisements directed to warmer travel destinations or products for use in cold (and outdoor) climates. In addition to being selected based on the user's location and the selected video, the selection of the ad may be based on the demographics of users who visit news related websites (e.g., who may be more likely to be interested in such advertised products).
• If a second user selects the snow skiing video from the same web site and the contextual information indicates that the user is presently in a warm climate, videos containing outdoor activities in warm climates may be selected such as videos directed to hiking, kayaking, and such. Similarly, advertisements may be selected for the second user that include products based on the user's location, the video selected, and the website and may be, for example, advertisements directed to products used in warmer travel destinations by outdoor enthusiasts (e.g., roller blades, bicycles, swimming gear, etc.). In addition, advertisements directed to local venders, or for products available locally may be selected (e.g., be preferred for selection based on the contextual data).
• Atstep535, the server selects the advertisements based on the contextual information, the requested video, and/or the selected videos as described above.
• The server then transmits the requested video, the selected video(s), and the selected advertisements to the client atstep540. Upon receipt, the video player (e.g., of the client) presents the requested video to the user and may display a thumbnail image of the additional selected videos. In addition, the received advertisements may also be presented as video skin ads and/or interstitial advertisements (e.g., before, between, and after each video). In some embodiments, (e.g., when numerous videos have been selected) only a portion of the selected videos (and advertisements) are transmitted (although their thumbnails may be transmitted) in order to conserve bandwidth. For example, although ten videos may be selected, only the first five may be initially transmitted. In this example, when the video player finishes playing the first video (or when the second video starts to play) a request for another video and advertisement(s) may be sent to the server which responds with the next video and ad set. Consequently, if the user elects to discontinue watching the video sequence, only a few videos will have been transmitted without being viewed.
• Atstep545, the server receives metrics that comprise information on the number and identity of advertisements responded to by end users, the number and identity of videos viewed by end users—all of which can be used to improve the selection processes.
• The present invention has been described in the context of syndicating the delivery of contextual advertisements and sequenced video content to a plurality of clients via the internet. However, it is equally well suited for syndicating interactive content for providing contextual advertisements and/or customized and sequenced video content via a plurality of mobile telephone networks (or a combination of the internet and mobile telephone networks) wherein the content is presented on wireless mobile telephones or other portable communication devices.
• Examples of systems for delivering ads and various types of ads such as, for example, video skin ads, interstitial ads, Top Bar Marquee, Channel Sponsorship, Pre-roll, post roll, Radio Channel Sponsorship, Radio Banner, Radio Trailer and other ads—all of which may be employed with various embodiments of the present invention—are provided in U.S. patent Ser. No. 11/750,665 filed on May, 18, 2007, entitled “System and Method for Providing Advertisements for Video Content in a Packet Based Network” incorporated by reference above. However, the present invention is not limited to the types of ads or delivery systems disclosed herein.
• It is to be understood that the foregoing illustrative embodiments have been provided merely for the purpose of explanation and are in no way to be construed as limiting of the invention. Words used herein are words of description and illustration, rather than words of limitation. In addition, the advantages and objectives described herein may not be realized by each and every embodiment practicing the present invention. Further, although the invention has been described herein with reference to particular structure, materials and/or embodiments, the invention is not intended to be limited to the particulars disclosed herein. Rather, the invention extends to all functionally equivalent structures, methods and uses, such as are within the scope of the appended claims. Those skilled in the art, having the benefit of the teachings of this specification, may affect numerous modifications thereto and changes may be made without departing from the scope and spirit of the invention.

Claims (35)

1. A method of distributing video content via a packet based network, comprising:

storing a plurality of videos in a memory;

receiving a plurality of requests from a plurality of different clients;

wherein each request includes information identifying a first video;

wherein each of the plurality of clients initiates its request from one of a plurality of web pages and wherein the plurality of web pages form part of a plurality of different web sites;

wherein each of the plurality of web pages includes a program code configured to cause a video to be presented in a video player;

for each received request, selecting a plurality of videos based on information of the first video;

storing a plurality of advertisements in a memory;

for each received request, selecting a plurality of advertisements;

wherein at least one of the plurality of advertisements is selected based on information of the first video and at least one of the plurality of advertisements is selected based on information of a selected video;

for each received request, transmitting the plurality of videos to the requesting client for sequential presentation by the client; and

for each received request, transmitting the plurality of advertisements to the requesting client and wherein at least some of the plurality of advertisements are configured to be presented concurrently with a transmitted video.

2. The method according toclaim 1, wherein at least some of the selected advertisements comprise video skin advertisements.

3. The method according toclaim 1, wherein at least some of the selected advertisements are configured to be presented between presentation of transmitted videos.

4. The method according toclaim 1, wherein at least some of the plurality of advertisements are selected based on contextual data received from the requesting client.

5. The method according toclaim 4, wherein said selecting a plurality of videos comprises selecting the plurality videos based on the first video and contextual data received from the requesting client.

6. The method according toclaim 1, wherein said selecting a plurality of videos comprises selecting the plurality videos based on the first video and contextual data received from the requesting client.

7. The method according toclaim 1, wherein said selecting the plurality of advertisements is further based on geographical information of the end user, and personal information of the end user.

8. The method according toclaim 1, wherein said selecting the plurality of videos is further based on geographical information of the end user and personal information of the end user.

9. The method according toclaim 1, wherein at least some of the advertisements are configured to be presented along a periphery of the video player.

10. The method according toclaim 1, wherein at least some of the selected advertisements comprise information of one or more venders local to the end user.

11. The method according toclaim 1, wherein said transmitting the plurality of videos comprises transmitting the plurality of videos in a first transmission and one or more separate transmissions and wherein each separate transmission is in response to receiving a notification from the requesting client.

12. A method of providing sequential video and contextual content to an end user viewing video content in a video player on an end user computing device, the method comprising:

receiving a request for a first video initiated by the end user;

determining contextual data for the end user that comprises one or more of:

geographical information of the end user; and

demographical information of the end user;

determining advertising content to present to the end user based on the contextual data;

selecting a plurality of videos;

sequentially presenting the first video and the plurality of videos in the video player; and

presenting the advertising content to the end user concurrently with the plurality of videos.

13. The method according toclaim 12, wherein the advertising content comprises a user input mechanism configured to receive information from the end user, the method further comprising:

receiving information from the end user via the input mechanism;

determining secondary content to present to the user based on the received information; and

presenting the secondary content to the end user.

14. The method according toclaim 12, wherein said determining advertising content is based on geographical information of the end user, demographical information of the end user, and personal information of the end user.

15. The method according toclaim 12, wherein said selecting the plurality of videos is based on one or more of geographical information of the end user, demographical information of the end user, and personal information of the end user.

16. The method according toclaim 12, wherein said selecting the plurality of videos is based on the first video and two or more of geographical information of the end user, demographical information of the end user, and personal information of the end user.

17. The method according toclaim 12, wherein the advertising content is presented along a periphery of the video player.

18. A system for presenting video content to an end user viewing video content in a video player on an end user computing device, the method comprising:

a first program code stored in a tangible computer readable medium and executable by the end user computing device, the first program code comprising:

code to obtain contextual data of the end user computing device;

code to transmit the contextual data to a remote computer system;

code to transmit a request for a first video;

code to receive the first video;

code to receive a plurality of videos, one of which comprises the first video;

code to cause the end user computing to sequentially present the first video and plurality of videos;

code to receive a plurality of advertisements; and

code to cause the end user computing device to visually present at least some of the advertisements concurrently with presentation of one or more of the videos; and

a computer system configured to:

receive contextual data from an end user computing device;

receive a request for a first video;

select a plurality of videos;

select a plurality of advertisements based on the contextual data; and

transmit the first video, the plurality of videos, and the plurality of advertisements to the end user computing device.

19. The system according toclaim 18, wherein the contextual data comprises one or more of geographical information of the end user and demographical information of the end user.

20. The system according toclaim 18, wherein said first program code further comprises code to transmit a notification to transmit additional videos.

21. The system according toclaim 18, wherein the first program code further comprises:

code to monitor an amount of video content received that has not been presented to the end user; and

code to transmit a request for additional video content when the amount reaches a predetermined amount.

22. The system according toclaim 18, wherein the first program code further comprises code to cause the end user computing device to visually present at least some of the advertisements between presentation of at least two of the videos.

23. The system according toclaim 18, wherein the computer system is configured to select the plurality of videos based on the first video.

24. The system according toclaim 18, wherein the computer system is configured to select the plurality of videos based on the first video and the contextual data.

25. A method of distributing video content via a packet based network, comprising:

storing a plurality of videos in a memory;

transmitting the plurality of videos to a plurality of clients in response to requests from clients initiated from a plurality of different web pages that form part of a plurality of different web sites;

wherein each request identifies a first video;

storing a plurality of advertisements in a memory;

for each received request:

selecting a plurality of videos based on information of the first video;

selecting one or more advertisements based on the first video; and

transmitting the first video, the plurality of selected videos, and the plurality of selected advertisements to the requesting client for presentation by the requesting client; and

wherein at least some of the plurality of selected advertisements are configured to be presented concurrently with a transmitted video; and

wherein the first video and the plurality of videos are configured to be presented sequentially.

26. The method according toclaim 25, wherein at least some of the selected advertisements comprise video skin advertisements.

27. The method according toclaim 25, wherein at least some of the selected advertisements are configured to be presented between presentation of transmitted videos.

28. The method according toclaim 25, wherein the selection of at least some of the plurality of advertisements is further based on contextual data received from the requesting client.

29. The method according toclaim 28, wherein the selection of at least some of the plurality of videos is further based on contextual data received from the requesting client.

30. The method according toclaim 25, wherein the selection of at least some of the plurality of videos is further based on contextual data received from the requesting client.

31. The method according toclaim 25, wherein said selecting the plurality of advertisements is further based on geographical information of the end user, and personal information of the end user.

32. The method according toclaim 25, wherein said selecting the plurality of videos is further based on geographical information of the end user and personal information of the end user.

33. The method according toclaim 25, wherein at least some of the advertisements are configured to be presented along a periphery of the video player.

34. The method according toclaim 25, wherein said transmitting the plurality of videos comprises transmitting the plurality of videos in a first transmission and one or more separate transmissions and wherein each separate transmission is in response to receiving a notification from the requesting client.

35. The method according toclaim 25, further comprising customizing at least one of the selected advertisements based on contextual information of the end user.

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