US20080249879A1 - Method and system to incorporate game play into product transactions - Google Patents

Abstract

A method for providing a product is described in which a selection of a product is received from a customer, a game is selected by the customer, the customer provides his credit card number, the customer plays the game and an outcome is determined. If the customer wins, the credit card is charged a game fee, if the customer loses, the credit card is charged the price of the product. In either case, the product is then provided to the customer.

Description

CROSS-REFERENCE TO RELATED APPLICATION
• The present application is a continuation of U.S. patent application Ser. No. 10/234,075, filed Aug. 30, 2002, entitled “METHOD AND SYSTEM TO INCORPORATE GAME PLAY INTO PRODUCT TRANSACTIONS”, which is a continuation-in-part application of U.S. application Ser. No. 09/606,566, filed Jun. 29, 2000, and issued as U.S. Pat. No. 6,443,843 on Sep. 3, 2002 entitled “SYSTEM TO PROVIDE GAME PLAY FOR PRODUCTS”, which claims the benefit of U.S. Provisional Application No. 60/204,673, filed May 17, 2000, entitled “SHOPPING AS GAMBLING”. The contents of these applications are incorporated herein by reference for all purposes.
BACKGROUND OF THE INVENTION
• 1. Field of the Invention
• The present invention relates to systems for providing products to customers. More specifically, the present invention concerns a system to provide a product to a customer based on a game outcome.
• 2. Description of the Related Art
• Retailers experiment with many types of systems designed to attract customers away from other retailers. Some of these systems attempt to attract customers by injecting excitement into a retail shopping experience.
• Sweepstakes are one such system. A retailer conducts a sweepstakes by receiving entries from customers at a retail store, by selecting one or more entries from the received entries and by awarding predetermined prizes to customers from whom the selected entries were received. Accordingly, a sweepstakes is intended to motivate a customer to visit the retail store by presenting a possibility of winning a prize. However, the ability of a sweepstakes to influence a customer's choice of retail stores is limited because the predetermined prizes are often products in which the customer has little particular interest and because a probability of winning a desirable prize in a sweepstakes open to the public is often perceived to be extremely low. As a result, retailers often conclude that the limited ability of a sweepstakes to attract customers is outweighed by a cost of the awarded prizes.
• Other systems which attempt to provide excitement, such as that described in U.S. Pat. No. 5,269,521 to Rossides, allow customers to gamble for products. According to U.S. Pat. No. 5,269,521, a customer desiring to obtain a commodity submits a wager to participate in a game of chance in which a winning outcome results in an award of the commodity to the customer and a losing outcome results in a loss of the wager. However, customers in a shopping environment are usually unwilling to risk losing the payment without receiving any benefit in return. Accordingly, gambling-based systems are limited in their attractiveness to retail customers. Moreover, these systems invoke gambling laws and regulations which present financial and administrative burdens that complicate a retailer's business to an extent outweighing any additional revenues resulting from the systems.
• Therefore, what is needed is a system for injecting excitement into a shopping experience which is more attractive to customers than conventional systems, is not necessarily gambling, and which is also more profitable and less cumbersome to retailers.
BRIEF DESCRIPTION OF THE DRAWINGS
• FIG. 1A is a block diagram of a system according to some embodiments of the present invention;
• FIG. 1B is a block diagram of a system according to other embodiments of the present invention;
• FIG. 2 is a block diagram of a retailer controller according to some embodiments of the present invention;
• FIG. 3 is a block diagram of a customer device according to some embodiments of the present invention;
• FIG. 4 is a block diagram of a point-of-sale (POS) terminal according to some embodiments of the present invention;
• FIG. 5 illustrates a tabular representation of a portion of a customer database according to some embodiments of the present invention;
• FIG. 6 illustrates a tabular representation of a portion of a product database according to some embodiments of the present invention;
• FIG. 7 illustrates a tabular representation of a portion of an outcome database according to some embodiments of the present invention;
• FIG. 8 is a flow chart of process steps to provide a product according to some embodiments of the present invention;
• FIG. 9 is a flow chart of process steps to provide a product according to some embodiments of the present invention;
• FIG. 10 is a flow chart of process steps to provide a product according to some embodiments of the present invention; and
• FIG. 11 is a flow chart of process steps to provide a product according to some embodiments of the present invention.
• FIG. 12 is a flow chart of process steps to provide a product according to some embodiments of the present invention.
DETAILED DESCRIPTION
• The present invention addresses the foregoing needs by providing, in some embodiments, a system to provide a product which includes reception of a selection of a product from a customer, reception of a fee to play a game, determination of an outcome of the game, provision of the product to the customer if the outcome is a winning outcome, and credit of a portion of the fee to the customer if the outcome is a losing outcome. Such a system is believed to be attractive to a customer because the customer chooses a product for which to play a game, and because a portion of a received fee is credited to the customer if an outcome of the game is a losing outcome. As a result, the customer is able to play for products actually desired and a risk of loss is less than that presented by gambling-based systems. Furthermore, a retailer may control the fee amount and the game outcomes in order to offset any losses resulting from winning outcomes with increased volume and revenue.
• In some embodiments of the foregoing aspect, the customer is credited the entire received fee if the outcome is a losing outcome. Such an embodiment increases the attractiveness of the inventive system to customers because a participating customer will either win the product or be no worse off than if the game was not played. Accordingly, a retailer may be willing to practice this embodiment in return for increased customer traffic and customer loyalty.
• In other embodiments, the fee is credited to a sale price of the selected product if the outcome is a losing outcome. Again, assuming that the customer intends to buy the product regardless of the game outcome, the customer experiences no loss as a result of playing the game, even if a resulting outcome is a losing outcome. However, in a case that the customer does not purchase the product after playing the game, the retailer earns the fee as an additional revenue source.
• In an additional aspect, the selection of the product includes a commitment from the customer to purchase the product. According to this aspect, a retailer will receive a retail profit margin for the sale of the product if the outcome is a losing outcome. As a result, a retailer may be more willing to provide a greater probability of winning outcomes than in an embodiment where the customer does not commit to purchase the product.
• In yet another aspect, the game reflects a probability that a winning outcome will result therefrom, which is a first probability if a product selection was received from a first customer and is a second probability if the product selection was received from a second customer. By virtue of these features, provision of products to customers may be tailored so that, for example, loyal customers (e.g. customers registered with a retailer's frequent shopper program) are more likely to receive winning outcomes than new customers.
• The invention also concerns a system in which a sale price of a product is received from a customer, the product is provided to the customer in exchange for the sale price, an outcome of a game is determined, and a portion of the sale price is credited to the customer if the outcome is a winning outcome. This aspect of the invention encourages customers to purchase products in the hope of receiving a credit for a portion of the purchase price. Moreover, a retailer will likely be willing to allow occasional winning outcomes in exchange for increased customer flow resulting from the invention.
• In another aspect, the invention includes means for obtaining a selection of a product from a customer, means for obtaining a fee to play a game, means for deciding an outcome of the game, means for transmitting the product to the customer if the outcome is a winning outcome, and means for providing the fee to the customer if the outcome is a losing outcome.
• With these and other advantages and features of the invention that will become hereinafter apparent, the nature of the invention may be more clearly understood by reference to the following detailed description, the appended claims, and to the several drawings attached hereto.
• To aid in clarifying the following description, set forth below are example meanings of several terms used herein. The scope of the present invention is not to be deemed limited by these example meanings.
• The term “product” may refer to, for example, a good and/or a service. The term product may also be used herein to refer to one or more related or unrelated goods and/or services.
• The term “retailer” may refer to, for example, an entity which sells products to customers. Such entities include proprietors of traditional retail stores, proprietors of online retail stores, product manufacturers, product warehousers, and online storefront providers.
• The term “retail price” may refer to, for example, a price for which a product is sold to customers absent a price discount.
• The term “retail store” may generally refer to, for example, a location at which products are offered for sale by a retailer. Traditionally, a retail store is a physical building in which a retailer offers and sells products to customers. Retail stores also include Websites in which descriptions and visual representations of products for sale may be viewed by customers and through which the customers may purchase one or more of the products for sale.
• The term “point of sale” and/or “POS” may generally refer to, for example, a location within a retail store where transactions typically occur. Traditionally, a point of sale includes a cash register or check-out terminal in a retail store. A point of sale may also include a Web page (or other Internet and/or communication network protocol's interface) where a transaction may occur. For example, a POS may comprise a check-out screen showing the products a customer wants to purchase (i.e. the products the customer has metaphorically “brought” to the POS), the products' prices, the customer's method of payment and financial account information, and an input button that allows the customer to indicate his final authorization to proceed with the sale. Note that a point of sale may also be a point of display of a product and that “bringing” a product to a POS may include the act of merely selecting the product for purchase, indicating that a product should be “placed in” an online shopping cart metaphor, designating a product as an item to be purchased, and/or physically or virtually bringing a representation of the product to a POS.
• The term “sale price” may refer to, for example, a price which a customer pays in exchange for a product. Sale prices include retail prices and prices reflecting a price discount.
• The terms “award points” and “reward points” are synonymous and may generally refer to, for example, any form of value provided by retailers to customers, or potential customers, in exchange for exhibiting desired behaviors. For example, a customer may earn “one frequent shopper point” for each dollar spent at a particular retail store. In another example, a potential new customer may be offered “100 bonus points” for trying a particular retail store. In another example, a loyal customer may be awarded “1000 member points” for regularly purchasing all her groceries at a particular chain of retail stores over a defined period of time. These various types of award points may be redeemable for products or discounts. In some embodiments of the present invention, reward points may be used to pay a fee required to play a game.
• As a brief introduction to the following detailed description, two specific example embodiments of the present invention is now described. According to the first embodiment, a customer executes a Web browser on a personal computer and enters, into the Web browser, a uniform resource locator (URL) corresponding to a Website operated by a retailer. The URL is sent via the World Wide Web to an appropriate Web server located in a retailer controller and, in response, the Web server delivers a Web page to the Web browser, which displays the Web page on the personal computer. The customer then navigates through various Web pages of the Website using the Web browser in order to shop for products.
• The customer selects a product by selecting a displayed hyperlink corresponding to the product. In response, the Web server transmits a Web page to the Web browser including a view, a description and a price of the product. The Web page also includes a hyperlink selectable to indicate that the customer desires to play a game for the product. Once this hyperlink is selected, the Web server determines a fee required to play the game based on a retail price of the product and on a probability that the game will result in a winning outcome. For example, if the product has a retail price of $10 and the probability of a winning outcome is 0.1 (i.e. 1 in 10 plays results in a winning outcome), the fee is determined to be $1. The fee is charged to the customer using a payment identifier previously provided by the customer.
• The game, such as a slot machine game, is then executed and the outcome of the game is determined. If the outcome is a winning outcome, the product is shipped to the customer without charging the customer any additional fee for the product, except perhaps a shipping and handling fee. If the outcome is a losing outcome, a Web page is transmitted to the customer informing the customer that she did not win the product but that she possesses a credit equal to the $1 fee which is applicable towards the purchase of the product. Accordingly, the customer may purchase the product for $1 less than the retail price of the product.
• In a second illustrative embodiment, a customer at a grocery store who purchases a gallon of milk (which normally retails for $3.00) has the opportunity to play a single game that, if won, allows the customer to receive the milk for free. If the game is lost, the customer must purchase the milk for its retail price. Now, although the milk typically retails for $3.00 in the local area, the grocery store in question has made the price $3.05 in order to counterbalance the cost of providing the gallon of milk free to customers who win the game. The game is a game of chance in which a customer has a 1/50 chance of winning. Therefore, on average, the grocery store will receive $3.05 for a gallon of milk on 49 out of 50 purchases, and will receive nothing on 1 out of 50 purchases. The grocery store therefore receives an average of about $3.00 per purchase of the gallon of milk, which is the typical retail price of a gallon of milk in the local area. However the retailer has managed to create more excitement among its customers for only a small increase in the displayed price of milk. Although an individual customer is likely to win milk on only one in 50 purchases (winning perhaps once per year if milk is a weekly purchase), the customer may be likely to see others win milk far more frequently. For example, if a customer goes shopping on a busy day where 5 people are in line at each of 10 check-out lines, then 50 people may check-out while the customer is waiting. If enough of these people are buying milk, which is a fairly common grocery item, then the customer is reasonably likely to see at least one person win milk on any given trip to the grocery store. The customer may vicariously experience the joy of other customers winning, and may thereby more enjoy his own shopping experience.
• It should be noted that the foregoing merely describes particular embodiments of the invention, and that the invention should not be deemed limited to the particular aspects mentioned above.
System
• FIG. 1A shows a block diagram of asystem10 according to some embodiments of the present invention. As shown, thesystem10 includes aretailer controller100 in communication withcustomer devices200,201 and202. Theretailer controller100 may comprise one or more computer servers providing, for example, a database server and a World Wide Web server. In some embodiments, the World Wide Web server operates to receive requests for Web pages from thecustomer devices200,201 and202, to create Web pages, and to transmit the Web pages to thecustomer devices200,201 and202.
• Each of the elements of thesystem10 may be located in a retail store. For example, theretailer controller100 may be a computer server located in a control center within the retail store, and thecustomer devices200,201 and202 may be customer kiosks situated at various locations within the retail store. However, the elements of thesystem10 need not be located at a retail store or in a same location. Rather, thesystem10 may be used in an online embodiment wherein at least one of thecustomer devices200,201 and202 is located remotely from theretailer controller100. It should be noted that thesystem10 may simultaneously provide remote and in-store functionality.
• Multiple physical devices may be used to perform the functions of theretailer controller100 according to the present invention, and some or all of these functions may also be performed manually. Theretailer controller100 may be operated by a retailer, by an entity providing customer acquisitions services to retailer, by an entity providing shopping and retail services to customers, by an entity providing online storefronts to retailers or by any other entity to which the present invention may provide benefits. In the following description, actions which may be performed by an entity operating theretailer controller100, such as reception of a fee, provision of a product, and crediting a fee, will be imputed to theretailer controller100.
• As described above, at least one of thecustomer devices200,201 and202 may be a dedicated kiosk operated within a retail store to communicate with theretailer controller100, which may or may not be located in the retail store. One or more of thecustomer devices200,201 and202 may also comprise a personal computer operated by a customer to access and interact with a Website provided by a Web server executing within theretailer controller100. Other types ofcustomer devices200,201 and202 usable in conjunction with the present invention may include a personal digital assistant (PDA), an Internet and/or communication network kiosk, a product code scanner, a pager, a cellular phone, a shopping cart equipped with a communication terminal, a pay phone, a fuel pump, a video game, an automated teller machine, a slot machine, a watch, a vending machine, an in-car communications system for providing World Wide Web data or the like, or any other device adapted to communicate with theretailer controller100 over whatever communication media exist between the device and thecontroller100. For example, in a case that thecustomer device200 is a PDA which communicates with theretailer controller100 over the World Wide Web locally or remotely, thecustomer device200 may execute a Web browser application for passing data to theretailer controller100 and/or requesting data from theretailer controller100.
• In another example, thecustomer device200 comprises both a retailer terminal (not shown) located at a retail store and a device such as a PDA used to communicate with the retailer terminal via an infrared or other connection. Such a retailer terminal may be associated with a single product or a group of products. This association allows theretailer controller100 to identify a product or group of products relating to a received communication by reference to the retailer terminal from which the communication was received.
• FIG. 1B illustrates a block diagram of asystem20 according to other embodiments of the present invention. Thesystem20 includes a retailer controller in communication with thecustomer devices200,201 and202 as described with respect to thesystem10. However, thesystem20 also includesPOS terminals300,301 and302 in communication with theretailer controller100. Thesystem20 may be used to embody the invention within a retail store. For example, theretailer controller100 may be a computer server located in a control center within the retail store, thecustomer devices200,201 and202 may be customer kiosks situated at various locations within the retail store, and thePOS terminals300,301 and302 may be cash registers located at a “checkout” area in the store. Of course, it is not required that any of the elements of thesystem20 actually be located in a retail store.
• One or more of thePOS terminals300,301 and302 may comprise an electronic cash register, computer terminal, or other type of POS terminal. In some embodiments, each of thePOS terminals300,301 and302 is located at a single retail store and is used to provide products to a customer by determining prices for products brought to the terminal and by charging the customer for each of the products. ThePOS terminals300,301 and302 may also comprise dedicated terminals used solely in conjunction with theretailer controller100 to provide products according to the present invention, or credit/debit card authorization terminals provided with software enabling operation in accordance with the present invention. In other embodiments, theretailer controller100 controls the provision of products according to game outcomes for several retailers, and each of thePOS terminals300,301 and302 is located at a different retail store along with one of thecustomer devices200,201 and202.
• A customer device may communicate directly with a POS terminal, as shown with respect to thecustomer device202 and thePOS terminal302. Such communication may occur using any communication media or protocol, and facilitates embodiments in which information required for customer checkout is stored in thecustomer device202.
• Although three customer devices are shown inFIG. 1A andFIG. 1B and three POS terminals are also shown inFIG. 1B, any number of customer devices and POS terminals may be in communication with theretailer controller100 according to either embodiment of the invention. Furthermore, although the communication media between thecustomer devices200,201 and202, thePOS terminals300,301 and302 and theretailer controller100 are represented by dedicated connections, it should be understood that one or more of thecustomer devices200,201 and202 and, in the case of thesystem20, of thePOS terminals300,301 and302, may be connected to a network, such as a Local Area Network (LAN) or a Wide Area Network (WAN), to which is also connected theretailer controller100. The network may be an Internet Protocol (IP)-based network, such as the World Wide Web, and/or one or more of a satellite-based network, a cellular network, a radio frequency (RF) network, a telephone network, a cable television network, or any other communication system for transferring data between locations.
• It should also be understood that the invention may be embodied in hardware configurations other than those shown inFIG. 1A andFIG. 1B. For example, the invention may be embodied entirely in a customer device provided to customers by a retailer upon entry into a retail store. In other embodiments, product selections and fees are received and game outcomes are determined by a customer device or a POS terminal, and the POS terminal is used to provide a product or credit a portion of a fee to a customer based on the game outcomes.
• Those skilled in the art will understand that devices in communication with each other need not be continually transmitting to each other. On the contrary, such devices need only to transmit to each other as necessary, and may actually refrain from exchanging data most of the time. For example, a device in communication with another device over the World Wide Web may not transmit data to the other for weeks at a time.
Devices
• Retailer Controller
• FIG. 2 illustrates an embodiment of theretailer controller100. Theretailer controller100 may be implemented using a network server, a dedicated hardware circuit, an appropriately-programmed general purpose computer, or any other electronic, mechanical or electromechanical device.
• Theretailer controller100 ofFIG. 2 comprises aprocessor110, such as one or more RISC® processors. Theprocessor110 is coupled to acommunication port120 through which theretailer controller100 communicates with other devices. For example, theretailer controller100 may receive a selection of a product from thecustomer device200 and transmit a game outcome to thecustomer device200 through thecommunication port120. As mentioned above, each of thecustomer devices200,201 and202, as well as thePOS terminals300,301 and302, may communicate with theretailer controller100 over different communication media. Accordingly, thecommunication port120 is configured, in some embodiments, to communicate using hardware and software protocols of the different media. In addition, theretailer controller100 can communicate with locally-attached devices through thecommunication port120.
• Also connected to theprocessor110 are aninput device130, adisplay140 and aprinter150. Theinput device130 may be any device for inputting data, such as a keyboard, a touch screen, a mouse, a voice input device, an infrared port, or the like. Theinput device130 can be used by personnel to enter data used by theretailer controller100 in accordance with the present invention, and can be used by an employee or a customer to input a selection of a product to theretailer controller100.
• Thedisplay140 is used to output graphics and text and may be a CRT computer monitor, a flat panel display or another type of display device. Graphics, text or other data may also be output by theprinter150 in hardcopy format.
• Theprocessor110 is also in communication with adata storage device160. Thedata storage device160 is generally a data memory and may include any appropriate combination of magnetic, optical and/or semiconductor memory. Thedata storage device160 may also include, for example, Random Access Memory (RAM), Read Only Memory (ROM), a compact disc and/or a hard disk. Furthermore, theprocessor110 and thestorage device160 may each be, for example: (i) located entirely within a single computer or other computing device; or (ii) connected to each other by remote communication media such as a serial port cable, telephone line or radio frequency transceiver. In some embodiments, theretailer controller100 comprises one or more computers that are connected to a remote server computer for maintaining databases.
• Thedata storage device160 stores aprogram400 of processor-executable process steps. Theprocessor110 executes the process steps of theprogram400 and thereby operates in accordance with the present invention, and particularly in accordance with the steps described herein with respect to theretailer controller100. In one example, the process steps of theprogram400 are executed to receive a selection of a product from a customer, receive a fee to play a game, determine an outcome of the game, provide the product to the customer if the outcome is a winning outcome, and credit a portion of the fee to the customer if the outcome is a losing outcome.
• According to some embodiments of the present invention, the steps of theprogram400 are transferred from thedata storage device160 into a main memory, such as a RAM, and executed therefrom by theprocessor110. In alternate embodiments, hard-wired circuitry may be used in place of, or in combination with, processor-executable software process steps for implementation of the processes of the present invention. Thus, embodiments of the present invention are not limited to any specific combination of hardware or software.
• Theprogram400 may be stored in a compressed, uncompiled and/or encrypted format. Theprogram400 can be stored in thestorage device160 during manufacture of thestorage device160, can be downloaded from a compact disc or other computer-readable medium, or can be retrieved from a remote or local source through thecommunication port120 in the form of a signal having theprogram400 encoded thereon.
• Thedata storage device160 also stores processor-executable process steps for basic operation of theretailer controller100, such as process steps of an operating system, a Web server, a database management system and “device drivers” for allowing theretailer controller100 to interface with computer peripheral devices. These latter process steps are known to those skilled in the art, and are therefore not described in detail herein.
• Thestorage device160 also stores i) acustomer database500, ii) aproduct database600, and iii) anoutcome database700. Thedatabases500 to700 are described in detail below and portions thereof are depicted in tabular form with sample entries in the accompanying figures. In this regard, and as will be understood by those skilled in the art, the schematic illustrations and accompanying descriptions of the databases presented herein are merely intended to demonstrate operable systems for associating and storing information which may be used in accordance with the present invention. A number of other data structures may be employed besides those suggested by the tables shown. Similarly, the illustrated entries of the databases represent sample information only; those skilled in the art will understand that the number and content of the entries can be different from those illustrated.
• Customer Device
• FIG. 3 illustrates several elements of an example of acustomer device200. Thecustomer device200 may be used in some embodiments to input data to and to receive data from theretailer controller100, and to present data to a customer. For example, a customer may use thecustomer device200 to select a product, pay a fee to play a game, receive the product if an outcome of the game is a winning outcome, and receive a portion of the fee as a credit if the outcome is a losing outcome.
• As shown, thecustomer device200 includes aprocessor210 connected to acommunication port220. Thecommunication port220 is configured to transmit data to theretailer controller100 via a network connection, such as the World Wide Web, via an intermediate device, such as the above-described retailer terminal, via dedicated connection, or via another connection, and to receive data from theretailer controller100. Also connected to theprocessor210 are aninput device230 for receiving data and instructions from a customer, adisplay240 for displaying data to the customer, and aprinter250 for creating a hardcopy of data, such as of a confirmation of a game outcome and associated terms for receiving a product. Theinput device230, thedisplay240 and theprinter250 may comprise any of the input devices, displays, or printers discussed above.
• Astorage device260 is also connected to theprocessor210, and stores data and processor-executable process steps for the operation of thecustomer device200. Specifically, thestorage device260 stores process steps of aprogram261 which may be executed to control thecustomer device200 to operate as described herein. The process steps of theprogram261 may be stored in thestorage device260 during its manufacture, may be downloaded from a compact disc or other computer-readable medium, or may be retrieved from a remote or local source through thecommunication port220 embodied in a signal having the process steps encoded thereon.
• Also stored in thestorage device260 are processor-executable process steps of aWeb browser262 which can be executed by theprocessor210 to provide communication between thecustomer device200 and a Web server executing within theretailer controller100 via the World Wide Web. Of course, depending on the communication media disposed between thecustomer device200 and theretailer controller100, other known applications or hardware may be needed for thecustomer device200 to communicate with theretailer controller100. Process steps of an operating system (not shown), such as the Palm® operating system, may also be stored in thestorage device260 and executed by theprocessor210 to control basic operation of thecustomer device200.
• In some embodiments, the invention is embodied solely in thecustomer device200, which may be given to customers upon entering a retail store. In these embodiments, theprogram261 includes process steps executed by theprocessor210 to receive a selection of a product from a customer, receive a fee to play a game, determine an outcome of the game, provide the product to the customer if the outcome is a winning outcome, and credit a portion of the fee to the customer if the outcome is a losing outcome. Theprogram261 also includes, according to these embodiments, process steps executable to identify a desired product, determine whether a game outcome and a fee are associated with the product, provide the product to a customer if the game outcome is a winning outcome, and determine a sale price based on the fee and charge the customer the sale price for the product if the game outcome is a losing outcome. Thedatabases500 to700 are also stored in thestorage device260 according to some of these embodiments.
• POS Terminal
• FIG. 4 is a block diagram showing several components of an example of aPOS terminal300 according to some embodiments of the invention. According to some versions of this embodiment, thePOS terminal300 may receive a customer identifier from a customer who has brought products to thePOS terminal300 for the purpose of purchasing the products. ThePOS terminal300 may also identify a product to be purchased by the customer, determine whether a game outcome and a fee are associated with the product, provide the product to a customer if the game outcome is a winning outcome, and determine a sale price based on the fee and charges the customer the sale price for the product if the game outcome is a losing outcome. Details and variations of the foregoing process are set forth below.
• ThePOS terminal300 ofFIG. 4 includes aprocessor310 for executing processor-executable process steps and acommunication port320 connected thereto for communicating with theretailer controller100 over a network or a dedicated connection. Thecommunication port320 may be used to communicate directly with thecustomer devices200,201 and202 and may also be used to communicate with other devices. Of course, in the latter embodiment, thecommunication port320 is configured to provide communication interfaces compatible with thecustomer devices200,201 and202 and the other devices.
• Also connected to theprocessor310 may be abar code scanner330 for scanning a product bar code, usually located on product packaging, and for extracting a product identifier therefrom. Extracted product identifiers may include a Store Keeping Unit (SKU), a Universal Product Code (UPC) or a product identifier internal to the retailer. Many types of bar code scanners are known in the art, including a hand-held scanner and a fixed scanner across which a bar code is swiped.
• Anemployee input device340 may also be connected to theprocessor310. Theemployee input device340 may allow an employee to manually enter a product identifier into thePOS terminal300, and also may provide cash register functionality. Accordingly, theemployee input device340 may comprise a numeric keypad, function keys for invoking convenient functions, and may be embodied in a keyboard, a voice recognition unit, a touch screen, or other input system.
• Adisplay350 may be connected to theprocessor310 and is may be used to display prices to the employee and to the customer. In some embodiments, a price to be charged to the customer may be displayed on thedisplay350 each time a bar code is scanned by thebar code scanner330. After all desired products have been scanned, thedisplay350 displays a total price due to the retailer. Thedisplay350 may comprise any of the above-mentioned displays. Aprinter360 may be used to print receipts, representations of game outcomes, and/or coupons for presentation to a customer, and may comprise a thermal printer, a laser printer, an inkjet printer, or other type of printer.
• Also connected to theprocessor310 may be a customer input/output device370, which may be used by a customer to enter a customer identifier and a payment identifier into thePOS terminal300. For example, the customer input/output device370 may present a request to the customer to swipe her frequent buyer card or other retailer-affiliated card through a magnetic card reader of the customer input/output device370. After the customer swipes her card and a customer identifier is read therefrom, the customer input/output device370 may request the customer to swipe a credit or debit card through the card reader so as to provide a payment identifier using which the total price may be charged or a fee may be credited. Accordingly, the customer input/output device370 may comprise a credit or debit card authorization terminal.
• In other embodiments, the customer input/output device370 may be an interface port through which thecustomer device202, such as a PDA, may communicate with thePOS terminal302. As such, the customer identifier and/or the account identifier may be directly transmitted from thecustomer device202 to thePOS terminal302. The customer input/output device370 according to this embodiment may also be used to receive outcome information, discussed in detail below, directly from thecustomer device202.
• Astorage device380 is connected to theprocessor310, and stores processor-executable process steps of aPOS program381 which are executed by theprocessor310 so as to allow thePOS terminal300 to operate in accordance with the present invention. As described above with respect to thestorage device260 and thestorage device160, the process steps of thePOS program381 may be stored in thestorage device380 during manufacture of thestorage device380, may be downloaded from a compact disc or other computer-readable medium, or can be retrieved from a remote or local source through thecommunication port320 in the form of a signal having the process steps encoded thereon.
Databases
• Customer Database
• FIG. 5 illustrates a tabular representation of a portion of thecustomer database500 according to some embodiments of the present invention. Thecustomer database500 is used to store general information about a customer which may be used by a system according to the present invention. The information stored in thecustomer database500 may be obtained by requiring a customer to submit a written registration form requesting certain customer information or by requiring the customer to complete fields of a registration Web page transmitted to a customer device via the World Wide Web. In a case that the information is obtained through a written registration form, the information may be entered into thecustomer database500 by an employee operating theinput device130 of theretailer controller100. The information may also be submitted to theretailer controller100 via telephone or electronic mail, or may be stored in thestorage device260 of thecustomer device200 and transmitted therefrom to theretailer controller100.
• Each record shown in the illustrated portion of thecustomer database500 includes several fields, the fields specifying: i) acustomer identifier510 preferably used throughout the databases of thedata storage device160 to relate data to an associated customer; ii) aname520 of the associated customer; iii)contact information530 for use in contacting the associated customer; iv) apayment identifier540 associated with the customer; and v) acustomer rating550.
• Thecustomer identifier510 may be assigned to a customer by theretailer controller100 in response to the above-described written or Web-based registration, or in response to an indication by a customer of a desire to receive a product based on a game outcome. Thecustomer identifier510 may also be established upon receipt by the customer of a PDA, hand-held scanner, or other customer device provided by a retailer upon entry into a retail store.
• Thecontact information530, as shown, may include any type of information by which a retailer may contact a customer, such as a postal address, an electronic mail address, a telephone number, a facsimile number or the like. Thepayment identifier540 may specify a credit card number, a checking account number, an online bill payment service or other account information using which the retailer may charge a fee, charge a sale price, and credit a portion of the fee to a customer.
• Thecustomer rating550, in some embodiments, is based on an associated customer's purchasing history. For example, a customer having purchased items resulting in over $500 profit for a retailer in a past year is assigned aGold customer rating550, while a customer having purchased items resulting in less than $50 in profit is assigned aBronze customer rating550. A customer may also pay a fee in order to be associated with a particular customer rating. Thecustomer rating550 may be a numerical rating determined according to a rating algorithm or formula.
• In some embodiments, thecustomer rating550 is used to determine a probability that a game will result in a winning outcome. In this embodiment, a probability determined if the customer is associated with aGold customer rating550 may be greater than a probability determined if the customer is associated with aBronze customer rating550. In other embodiments, a probability may be determined based on a customer history of receiving winning outcomes stored in thecustomer database500.
• Product Database
• FIG. 6 shows a tabular representation of a portion of theproduct database600. Theproduct database600 contains information relating to products sold by a retailer operating theretailer controller100. The information may be used to determine a fee required to play a game, a probability that the game will result in a winning outcome, and/or a portion of the fee credited if the game results in a losing outcome. Examples of the foregoing determinations are set forth below.
• The fields of theproduct database600 specify: i) aproduct identifier610 uniquely identifying a product offered for sale by the retailer; ii) amanufacturer620 of the product; iii) amodel number630 specified by the associatedmanufacturer620 of the product; iv) adescription640 of the product; and v) aretail price650 of the product.
• In some embodiments, theproduct identifier610 of a product is a value which may be extracted from a product bar code located on the product by a bar code scanner such as thebar code scanner330 of thePOS terminal300. Of course, aproduct identifier610 may reflect a value different from a value extracted from the product bar code, in which case acorresponding product identifier610 may be determined based on a data table relating the extracted value with aproduct identifier610.
• Theretail price650 is, in some embodiments, a price for which an associated product is offered for sale absent any credit according to the present invention. It should be noted that theproduct database600 may include revenue management information associated with each product therein. Revenue management information may include a cost of the product, an amount of the product in inventory, a number of days in inventory, an expiration date, etc, as described in the book “Revenue Management-Hard-Core Tactics for Market Domination” by Robert G. Cross, and incorporated herein by reference. Such information may be used to determine a probability that a game played for the product will result in a winning outcome (poorer-selling products are associated with higher probabilities), a fee required to play the game, and/or a portion of the fee credited if the game results in a losing outcome.
• Outcome Database
• A tabular representation of a portion of theoutcome database700 is shown inFIG. 7. Theoutcome database700 is used to determine whether to provide a product to a customer at no charge, whether to credit a portion of a fee to the customer, and an amount to be credited to the customer. The portion of theoutcome database700 illustrated inFIG. 7 includes fields specifying: i) acustomer identifier710 identifying a customer of thecustomer database500 to which the illustrated portion is associated; ii) aproduct identifier720 identifying a record in theproduct database600; iii) anoutcome730; and iv) a fee paid740.
• Theoutcome730 associated with aproduct identifier720 specifies whether a game played for the product identified by theproduct identifier720 resulted in a winning outcome or a losing outcome. As shown, “win” denotes a winning outcome and “lose” denotes a losing outcome. As described herein, the product may be provided to the customer at no charge if a “win”outcome730 is associated with the product.
• The fee paid740 specifies a fee paid by a customer to initiate a game resulting in the associatedoutcome730. As will be described in more detail below, the fee paid740 may be determined by a customer, in which case theretailer controller100 determines a probability that the game will result in a winning outcome. In some embodiments, a portion of the fee paid740 is credited to the customer if a “lose” outcome is associated with the fee paid740. The credited portion of the fee may be equal to the entire fee paid740, and may be applicable to a purchase of a product identified by an associatedproduct identifier720, a purchase of any product offered by the retailer, or may be simply credited to a financial account of the customer. Moreover, the credited portion may differ depending on acustomer rating550, a customer history of receiving winning outcomes, on revenue management information, or on other factors. In a case that a fee paid740 is associated with a “win”outcome730, the fee paid740 may or may not be credited, in any of the above manners, to the customer. Use of theoutcome database700 as shownFIG. 7 will be described in detail below with respect toFIG. 11.
Processes
• FIG. 8 is a flow chart of process steps according to some embodiments of the present invention. In a case that theretailer controller100 performs the process steps800, the process steps800 may be embodied in hardware within theretailer controller100, in processor-executable process steps stored on a computer-readable medium such as thedata storage device160 and executed by theprocessor110, in processor-executable process steps encoded in an electronic signal received by theretailer controller100 and executed by theprocessor110, or in any combination thereof. It should be noted that the process steps800 may be performed wholly or in part by theprocessor210 of thecustomer device200 or by theprocessor310 of thePOS terminal300 once a customer approaches thePOS terminal300 to purchase desired products. In a case that thecustomer device200 performs the process steps800, thecustomer device200 may be a PDA or a hand-held scanner provided by a retailer and having the process steps stored therein, or thecustomer device200 may be owned by a customer and capable of receiving the process steps800 from an outside source, such as theretailer controller100.
• Briefly, the process steps800 include receipt of a selection of a product from a customer, receipt of a fee to play a game, determination of an outcome of the game, provision of the product to the customer if the outcome is a winning outcome, and credit of a portion of the fee to the customer if the outcome is a losing outcome.
• Initially, in step S810, a selection of a product is received from a customer. For example, in an embodiment in which the customer is physically present in a retail store, the selection is received when a customer uses a customer device, such as an in-store kiosk, a PDA or other hand-held device in communication with theretailer controller100 via the World Wide Web or another type of network, to locate and request information regarding a product. A selection may also be received once the customer uses a customer device to indicate an intent to purchase a product by adding the product to a virtual “shopping cart”, or once a desired product is identified by a POS terminal during customer checkout procedures, which are described in detail with respect toFIG. 11.
• An employee of a retailer may receive an instruction from a customer to provide game play for a product in accordance with the invention, in which case the employee may operate theinput device130 so that theretailer controller100 receives a selection of the product in step S810. The customer may use a hand-held device owned by the customer or provided by a retailer to scan a product bar code on a product, in which case a product identifier extracted from the bar code and transmitted to theretailer controller100 is received in step S810 as a selection of the product. Theretailer controller100 may also receive a selection of a product by detecting placement of the product in a real shopping cart associated with the customer. In addition, theretailer controller100 may track a customer's location within a retail store and receive a selection of a product if the customer approaches the product or if it is determined that the customer is located near to the product for a specified amount of time, thereby suggesting that the customer is evaluating the product. Additionally, the selection received in step S810 may include a commitment by a customer to purchase a product.
• In an online embodiment of step S810, a customer's initial request to access a home page of a Website operated by a retailer or an indication that a Web page describing the product has been viewed for a particular period of time may each be considered a selection of a product. Of course, selection of a picture or a description of a product displayed on a Web page of the Website, addition of a product into a virtual shopping cart, or an indication of a desire to purchase a product may each be considered a received selection of a product in step S810.
• In a self-checkout embodiment, the customer's scanning of a product may constitute a selection of the product. The customer may also select a product by keying in a product identifier into a kiosk, credit card reader, POS terminal, or other device associated with self check-out. A customer may also be required to swipe a credit card, debit card, or other stored-value card at self-checkout prior to playing a game. With a financial account identifier on file, the retail controller may ensure a customer pays the fee for playing a game, even if the fee must only be paid after the game is played. Otherwise, without the authority of a store representative present, a customer might be inclined to play a game but try to avoid paying a fee. To further encourage a customer to act fairly during self-checkout (e.g. to pay the fee for the game or to pay for the product if he loses), a camera may monitor self-checkout lines. Camera footage may be stored until the retail controller determines that the customer has fulfilled all obligations associated with playing a game. Then, camera footage may be overwritten.
• The product selected in step S810 may be selected from among all products offered by a retailer or from among a particular set of products identified by the retailer. Determination of the particular set of products may be based on a purchasing history of the customer, on purchasing histories of all customers, on inventory, or on other revenue management information.
• A request to play a game for the selected product is received in step S820. The request may be received from thecustomer device200, such as a PDA or a dedicated kiosk providing game functionality according to the invention. A selection of a product received in step S810 may be considered a request to play a game in step S820. In some embodiments, only those customers meeting an eligibility standard, such as aminimum customer rating550, are eligible to play a game for products according to the invention. Other eligibility criteria may include: the customer is at least a certain minimum age; the customer has a demonstrated ability to pay for one or more products; the customer is mentally competent; and the customer has demonstrated an understanding of the rules and terms of the game. Therefore, step S820 may also include determination of whether the customer from whom the request was received meets the eligibility standard.
• Next, in step S830, a game which will be played for the selected product is defined. In some embodiments, the type of game is initially determined based on a selection by a customer of one of several games, or determined from among the several games based on other criteria. These criteria may include a number of winning outcomes and a probability of each winning outcome reflected by each of the several games. The type of game may also be predetermined. In some embodiments, the type of game determined in step S830 is a game for which a probability of a winning outcome is controllable or known, such as a slot machine game or a lottery-type game.
• After determination of the game, several elements of the game may be defined in step S830. These elements may include a fee required from the customer to play the game, a maximum number of times for which the customer will be allowed to play the game for the selected product, game outcomes which will be considered winning outcomes, and probabilities of receiving winning outcomes. Each of these factors may be defined independently or based on one another. For example, the required fee may determine the maximum number of times for which the customer will be allowed to play the game. More specifically, if a $1 fee is required to play a game for a product having a retail price of $20.00, the maximum number of times for which the customer will be allowed to play the game may be determined to be $20.00/$1.00=20 times.
• In another example, a probability of receiving a winning outcome may be determined based on an effective discount which the retailer is willing to provide on the selected product. An effective discount is a difference between a retail price of a product and a total amount of fees received from a customer prior to winning the product. According to one example, if a customer wins a $20.00 product and receives a refund for any spent fees, and nine other customers each spend a total of $20.00 in fees and are thereafter provided the product, the resulting effective discount is $20.00-[(9×$20.00)/10]/$20.00=10%. An effective discount may be determined using revenue management information.
• In some embodiments of step S830, the determined game results in a winning outcome if theretailer controller100 randomly selects a single white ball from a bin of black balls. The bin may be a real bin or an electronic representation of a bin. In a specific example of this game, the customer has selected, in step S810, a product having a $20 retail price and it has been already determined in step S830 to require a $1 fee from the customer. Moreover, it has been determined in step S830 that the entire fee will be credited to the purchase of the product if the game results in a losing outcome, and that the retailer will provide a 5% discount on products for which a game is played according to the invention. It should be noted that the discount may be provided to customers in view of expected increases in sales due to the invention. To determine a number of black balls to place in the bin, the foregoing formula is used in this example:
• $E\left(\mathrm{AmountWon}\right)=\left(\mathrm{.05}\right)\left(\mathrm{\$20}\mathrm{.00}\right)=\stackrel{19}{\sum _{i-1}}\frac{1}{b+1}\left(i\right)$
• where b represents the number of black balls added to bin with a single white ball
• $E\left(\mathrm{AmountWon}\right)=\left(\mathrm{.05}\right)\left(\mathrm{\$20}\right)=\stackrel{19}{\sum _{i=1}}\frac{1}{b+1}\left(i\right)$
• and E(AmountWon) is an expected amount to be won by the customer. According to the foregoing values, 189 black balls must be placed in the bin, resulting in a 1/190 probability of receiving a winning outcome.
• In other embodiments, the customer chooses to play 5-card stud video poker for an automobile having a $40,500.00 retail price. It is then determined in step S830 that a $2000.00 fee is required for each play of the game, and that the entire fee will be credited to the purchase of the product if the game results in a losing outcome. In order to determine a minimum poker hand which will be considered a winning outcome, taken into consideration are odds of receiving various poker hands, a number of games the customer may play before having credits equal to the retail price, and a 2% effective discount which the retailer is willing to provide. Specifically, these factors are used to determine a desired probability of winning outcomes using, e.g., the formula:
• $E\left(\mathrm{AmountWon}\right)=\left(0.02\right)\left(\mathrm{\$40}\text{,}500.00\right)=\sum _{\begin{array}{c}i=2000\\ in2000\mathrm{increments}\end{array}}^{40\text{,}500}\left(\mathrm{Odds}\right)\left(i\right)$$E\left(\mathrm{AmountWon}\right)=\left(\mathrm{.02}\right)\left(\mathrm{\$40}\text{,}500\right)=\sum _{\begin{array}{c}i=2000\\ in2000\mathrm{increments}\end{array}}^{40\text{,}500}\left(\mathrm{Odds}\right)\left(i\right)$
• According to the above formula, the desired probability is 0.193%. Therefore, and because a probability of receiving a full house or better and a flush or better in 5-card stud poker are 0.169% and 0.366%, respectively, a winning outcome is determined in step S830 to be a hand reflecting a full house or better.
• In the above two examples, a retailer is willing to discount products by a certain amount in return for increased revenue resulting from a more entertaining shopping experience provided by the invention. As such, a probability of a winning outcome is determined so that, in view of a fee required to play a game, a portion of the fee credited towards the retail price of a selected product, and a number of times a customer may play the game before the amount credited equals the retail price, an expected amount won reflects the discount amount.
• In other embodiments, a fee required to play a game is determined in step S830 based on the determined type of game, on a retail price of the product selected in step S810, and on a portion of the fee to be credited to customers receiving a losing outcome. For example, if the determined game reflects a known 0.1% probability that a winning outcome will result, the selected product has aretail price650 of $450.00, and 90% of received fees are credited to losing customers, the fee may be determined to be (0.001×$450.00)/(1−0.9)=$4.50. By determining the fee in this manner, a product won by a customer may be funded by retained portions of fees received from losing customers.
• Of course, the required fees may be determined using other methods. As described above, a system according to the present invention may credit an entire received fee to a losing customer. Accordingly, fees may be determined in this embodiment such that products won by customers are funded by an increase in profit resulting from increased volume due to the invention. In other embodiments, determination of the fee is also based on portions of fees which are credited to losing customers but never redeemed, and/or on fees received from winning customers, in a case that such fees are retained.
• The game played by a customer may involve at least some skill. One game that may involve skill is 5-card draw poker. In 5-card draw poker, the outcome of the game is influenced by the player's skill in selecting cards to throw away. In 5-card draw poker, the player may win the game by achieving a poker hand of a certain level or better. Another game involving skill is gomoku, a game similar to tic-tac-toe, but where a player attempts to get five game pieces in a row on a much larger board. In many skill games, of which gomoku is an example, a customer must have an opponent. Therefore, the retailer may field a computer program to act as an opponent. According to the Master's thesis of Victor Allis, gomoku has been solved. Therefore, it is feasible that a computer program would be able to play at any skill level desired by the retailer. In other words, the computer program could play at anywhere from novice level up to a level of perfect play. The retailer may tune the skill level of the computer program in such a way as to allow a desired percentage of customers to win products. For example, the retailer might desire 2% of customers to win products. The retailer might then match a computer program with particular parameters against a large number of people sampled randomly from the general population, or from the customer base of the retailer. If more than 2% of customers are able to beat the computer, then the computer parameters may be adjusted to increase its skill level. If fewer than 2% of customers are able to beat the computer, then the computer parameters may be adjusted to decrease its skill level. Parameters may include e.g., depth of search or evaluation weights given to particular configurations of game pieces. Testing and adjustment of parameters may continue until about 2% of people are able to beat the computer program. The level of the computer program may further be tuned after it has begun playing actual customers, for example, so as to account for improving customer skill levels. Other games involving skill that may be played by a customer include for example, blackjack, Texas Hold'em poker, tic-tac-toe, Connect-Four, Scrabble®, Boggle®, checkers, chess, Othello, go, etc.
• Flow proceeds from step S830 to step S840, wherein the determined fee is received. The fee may be received in step S840 by using apayment identifier540 corresponding to the customer or by receiving other forms of payment from the customer.
• In some embodiments, the fee is received prior to step S830. For example, the customer may pay the fee, at thePOS terminal300 or by using thecustomer device200 to debit an electronic account, before receiving an indication of a required fee. Therefore, according to these embodiments, the customer determines the required fee. Accordingly, after the reception of a fee in this manner, a probability that a game will result in a winning outcome is determined based thereon in step S830. The probability may be determined using factors such as those described above with respect to determination of the fee. Assuming aretail price650 of $450.00 and crediting of 90% of received fees, receipt of a $2.25 fee prior to step S830 may result in a determined probability of $2.25(1−0.9)/$450.00=0.05%.
• In some embodiments, the retailer may pay the fee for the customer. Therefore, once the game has been defined, the retailer may pay the fee automatically for the customer, and the game may then be executed. The payment of the fee may be completely transparent to the customer, and the step of paying the fee may not involve customer input and/or knowledge. In embodiments where the system pays the fee automatically, the fee may not necessarily be credited to the customer if the customer later loses the game.
• In some embodiments, the customer may not pay an explicit fee to play the game, but may instead perform some kind of work or service. Work may include answering survey questions, viewing advertisements, participating in focus groups, helping other customers, or monitoring feeds from security cameras for the presence of intruders or unsafe practices. Work performed by the customer may benefit the retailer enough that it is worthwhile for the retailer to give away a certain percentage of products. For example, when a customer views advertisements, he may be more likely to buy certain products. A third-party merchant hoping to sell certain products may therefore pay the retailer if the retailer has its customers view the advertisements for the products the third-party merchant wishes to sell. In some embodiments, third-party merchants may pay the retailer the cost of a product the customer wins by playing a game, provided the customer views the advertisements of the third-party merchant. If the customer does not win the game, the third-party merchant need not necessarily pay the retailer.
• In embodiments where a customer views advertisements in order to be able to play a game without paying a fee, the customer may view advertisements in a number of ways. A display screen, such as a cathode ray tube monitor, liquid crystal display, or organic light emitting diode display, may be setup in the vicinity of a checkout counter. As the customer waits in line, or waits for his products to be scanned by a cashier, the customer may view the advertisements on the display screen. The display screen may be, in fact, the same screen on which the prices of the customer's purchases are displayed as they are scanned. The display screen may also be the screen of a card-reading terminal where a customer scans a credit, debit, or other card.
• In some embodiments, the customer may view advertisements on a customer device, such as a personal digital assistant that is in communication with the retail controller or the POS terminal. The advertisements viewed by a customer may be related to the products the customer is purchasing. For example, if the cashier scans brand A detergent from the customer's shopping cart, then the display screen may show an advertisement for a competing brand B detergent.
• A customer viewing advertisements to play a game may be required to confirm that he is viewing the advertisements before being allowed to play the game. For instance, after viewing one or more advertisements, the customer may be required to answer a question about the color of a product he had seen advertised. If the customer cannot answer the question correctly, then that is an indication the customer was not paying attention. The customer may then be prevented from playing a game in order to win a product.
• An alternative to viewing advertisements may be for a customer to view coupons. After viewing a set of coupons, the customer may select one or more coupons to receive. A printer associated with the POS terminal or the retail controller may print out the coupons for the customer, and the customer may take possession of them, or a cashier may take possession of them and hand them to the customer. Once the customer has received his selected coupons the customer may be allowed to play a game for one of the products he had originally selected.
• In some embodiments, rather than paying a fee to play a game, a customer might use frequent shopper points, or other reward points. One type of award points might be points that are earned only through shopping at the retailer, and that may be used only for participating in games in which a product can be won. In this way, by shopping frequently, a customer may gain numerous free games for winning products.
• In some embodiments, no consideration may be required of the customer to play the game. Instead, the customer may use an alternate form of entry into the game. The customer may provide an alternate form of entry by filling out an entry form and submitting it to an employee of the retailer, such as a cashier. The customer may also mail in an alternate form of entry by e.g., sending a postcard to an address of the retailer indicating a desire to play a game to win a product. An alternate form of entry may also comprise signing one's name, providing a fingerprint, or simply asking to play the game for free.
• The defined game is executed in step S850 and it is determined in step S860 whether the outcome of the game was a winning outcome. If so, flow proceeds to step S870, wherein the selected product is provided to the customer. The product may be provided by handing or shipping the product to the customer or, as described with respect toFIG. 11, by processing a sale of the product without billing the customer for the product. As described above, the received fee is credited to the customer according to some embodiments of step S870. According to some embodiments, particularly those involving on-line retailers, a customer who obtains a winning outcome may receive free shipping and handling when purchasing a product. The customer may receive either free shipping and handling alone, or may receive both the product for free and free shipping and handling.
• In some embodiments, the outcome of the game is wholly or partially determined by the product for which the game is played. In some embodiments, on the inside of the wrapper or other packaging of the product may be printed an outcome. To play the game, the customer unwraps the product and views the outcome. If the outcome is a winning outcome, then the customer need not pay for the product. However, if the outcome is a losing outcome the customer may be obligated to buy the product since he has unwrapped it already. In other embodiments, the outcome is a random number or a random sequence of characters or other symbols. The outcome is then compared to a number that has relevance to the product. For example, the outcome is compared to the Universal Product Code (UPC) of the product, to the price of the product, or to the expiration date of the product. A random sequence of characters may be compared to the chemical symbol of the last ingredient in the product. If there is a match between the outcome and the number or sequence of relevance to the product, then the outcome may be determined to be a winning outcome.
• In some embodiments, step S870 includes populating a record of theoutcome database700 in accordance with the winning outcome. For example, a record of theoutcome database700 associated with the customer (by virtue of the customer identifier710) is created including aproduct identifier720 identifying the selected product, a “win”outcome730 and a fee paid740 equal to the fee received in step S840.
• If the outcome is not determined to be a winning outcome in step S860, flow continues from step S860 to step S880, wherein a portion of the fee received in step S840 is credited to the customer. The credited portion may consist of the entire fee received. In addition, the credited portion may be applicable only toward a purchase of the selected product, toward a purchase of another product offered by the retailer, toward a purchase of any product offered by the retailer or affiliated retailers, or may be credited directly to a financial account identified by apayment identifier540 associated with the customer. The credited portion of the fee may also be provided to, or used by, any number of different entities and/or for any number of different purposes, for example, the credited portion of the fee may be provided to a charity of the customer or of the retailer's choice, to a friend of the customer (thereby ingratiating the retailer with the customer's friend), to a progressive prize account that may be won by any customer playing a game to win a product, and/or to an account for use by the customer in paying the fees for future games.
• The credited fee may also take the form of a manufacturer's coupon provided to the customer. For example, if the customer has paid a $2.00 fee to play a game, and has lost, then the customer may receive a $2.00 coupon from a manufacturer. In particular, the manufacturer may be the manufacturer of the product for which the customer has just played the game. Since providing the manufacturer coupon to the customer may not cost the retailer a significant amount of money, the retailer may be able to maintain a desirable average profit margin while also making the chance of winning more likely, or the price of the product lower than would otherwise be possible. For example, suppose every customer pays a fee of $1.00 to play a game to win a $10.00 product. Losing customers are obligated to purchase the product outright. The retailer wishes to receive an average of $9.50 for every product provided (either sold or given to a winning customer). If losing customers are given a credit towards the $10.00 retail price for the fee paid, then the probability of winning the game is 1/18. Then, the retailer will receive, on average,
• $\mathrm{\$9}\mathrm{.50}=\left(\frac{1}{8}\right)\left(\mathrm{\$1}\mathrm{.00}\right)+\left(\frac{17}{18}\right)\left(\mathrm{\$10}\mathrm{.00}\right)$
• However, if losing customers are given a $1.00 manufacture's coupon as a credit for the fee paid, then a retailer will collect $11 from a losing customer: $1 for the fee and $10 when the customer pays the full retail price of the product. Then, the probability of winning the game is 3/20. The retailer will receive, on average,
• $\mathrm{\$9}\mathrm{.50}=\left(\frac{3}{20}\right)\left(\mathrm{\$1}\mathrm{.00}\right)+\left(\frac{17}{20}\right)\left(\mathrm{\$11}\mathrm{.00}\right)$
• The use of a manufacture's coupon therefore allowed the retailer to increase the probability of winning the game from 1/18 (about 5.6%) to 3/20 (15.0%), while still receiving an average of $9.50 per product provided.
• In some embodiments, a customer may receive an alternate product rather than a credit for a fee upon receiving a losing outcome in a game. For example, a customer may visit the Web site of a retailer and pay $0.25 to play a game to win a personal digital assistant. However, if the customer loses the game, the customer may receive a cable connector kit worth $2.99. In this example, the customer would not, however, receive an explicit credit for the $0.25 fee he paid.
• Step S880 may also include creating a record in theoutcome database700 representing the losing outcome. Such a record specifies theproduct identifier720 of the selected product, a “lose”outcome730, and a fee paid740 reflecting the fee received in step S830. An example of embodiments for using theoutcome database700 to credit the fee and to provide the product is illustrated inFIG. 11.
• After step S870 or step S880, an additional fee may be received for re-execution of the game in step S850. After each re-execution resulting in a losing outcome, an associated fee paid740 of theoutcome database100 is incremented by the additional fee paid. In such an embodiment, a game may be re-executed until a total amount to be credited to a customer equals a retail price of the selected product. Once this point is reached, the customer is simply provided with the product. In other embodiments, the customer may be allowed to re-execute a game only as many times as would not exceed a predetermined time limit. For example, a retailer may prefer that a customer not spend more than 1 minute at a checkout counter playing a game. Therefore, if each game takes 20 seconds, and games can be executed consecutively, then a customer may be allowed to play only three games for a product. In some embodiments, the number of times a customer may re-execute a game depends on the number of other people standing in line behind the customer. For example, if there are 10 people waiting in line behind the customer, then the customer may be allowed to play the game only once, whereas if the customer is the only person in line, he may be allowed to play the game up to five times. The maximum number of times a customer may execute a game may be dynamically determined by a cashier or a retail manager who keeps watch over current numbers of people in line. Alternatively, the retail controller may automatically determine the number of people in line using, for example, pressure sensors installed in the floor, and may accordingly adjust the maximum number of games allowed according to predetermined rules. In some embodiments, a customer may play games while waiting in line, but not while paying for his purchase, since playing games might delay the process of payment.
• In other embodiments, a customer accumulates credit towards a future purchase of a product by re-executing a game as described above. For example, a first five $1 fees credited to the customer are usable only towards a purchase during a future visit, but an accumulation of more that five $1 fees are usable towards a current purchase. This feature may motivate customers to re-execute the game more than five times in an attempt to receive a winning outcome.
• FIG. 9 shows a flow chart of process steps900 to provide products in accordance with the present invention. The process steps900 may be embodied similarly to the process steps800.
• The process steps900 begin at step S910, wherein a selection of a plurality of products is received. The selection may be received in step910 in any of the manners described above with respect to step S810. A request to play a game is received in step S920, a game is defined in step S930, and a fee is received in step S940 as described above with respect to step S820, step S830 and step S840. However, the game defined in step S930 may have several winning outcomes, with each winning outcome corresponding to one of the selected products, with one winning outcome applicable to all the products or any of the products, or with any combination thereof. As described with respect to step S930 and step S940, probabilities of respective winning outcomes resulting from the game may be determined based on a fee received in step S940, or the fee may be based on the probabilities. In some embodiments, the determination of probabilities for each selected product may be determined using known Monte Carlo simulation techniques. Additionally, selected products may fall within certain tiers of a price structure (e.g. product one is a $20.00 to $30.00 item, products two, three and four are $200.00 to $250.00 items, and product five is a $10,000.00 to $15,000.00 item) and probabilities may be predetermined based on the tiers rather than on the individual products.
• Returning to the ball selection example ofFIG. 8, a customer may select in step S910 a $15,000.00 car, a $200.00 VCR and a $100.00 MP3 player. Assuming that the retailer is willing to discount each product by 10%, 5% and 5% respectively, balls required to represent appropriate probabilities of winning outcomes for each item are: one ball representing the car; 23,000 balls representing the VCR;280,000 balls representing the MP3 player; and 110,000,000 black balls.
• Like the single product ball selection game described above, the respective numbers of balls were calculated so that a retailer accepting a $1.00 fee and crediting the entire fee towards the purchase of any selected product will not provide effective discounts for the selected products which are greater than the respective discount percentages. In some embodiments of the foregoing example, the customer must accept a lowest-priced product of the selected products at no additional charge once an amount of fees received from the customer equals a retail price of the lowest-priced product. The customer must then start a new game if she wishes to continue to play a game for the remaining products. The game is executed in step S950 and it is determined in step S960 whether a resulting outcome is a winning outcome. If the outcome is a winning outcome, one of the selected products is provided to the customer in step S970 as described above with respect to step S870. It should be noted that a winning outcome may allow the customer to receive one or more particular products of the products selected in step S910. In one example, products associated with theproduct identifiers610 P0001, P0003 and P0004 are selected in step S910. If a winning outcome corresponding to each product is determined in step S960, records are created in theoutcome database700 specifying theproduct identifiers720 P0001, P0003 and P0004 and associating each product identifier with a “win”outcome730. If, however, the winning outcome corresponds only to theproduct identifier720 P0001, a “win”outcome730 is associated with theproduct identifier720 P0001 and a “lose”outcome730 is associated with each of theproduct identifiers720 P0003 and P0004. The latter scenario may result from a game such as the ball selection game described above, in which one ball corresponding to the product identified by theproduct identifier720 P0001 is selected in step S950.
• If it is determined in step S960 that the game did not result in a winning outcome, the received fee is credited to the customer in step S980. The fee may be credited in step S980 towards a purchase of a particular one of the selected products, towards the purchase of any of the selected products, towards purchases of any products provided by the retailer, towards the purchase of any product offered by the retailer and/or affiliated retailers, or to a financial account corresponding to apayment identifier540 associated with the customer.
• In some embodiments, step S980 includes creation of records in theoutcome database700 representing the losing outcome. The records each specify aproduct identifier720 of one of the selected products, a “lose”outcome730, and a fee paid740 reflecting the fee received in step S830.
• FIG. 10 illustrates process steps1000 to provide a product according to other embodiments of the present invention. The process steps1000 may be embodied in processor-executable process steps stored in thestorage device160 of theretailer controller100. As described with respect to the process steps800 and the process steps900, the process steps1000 may also be embodied in thePOS program381 of thePOS terminal300 or theprogram261 of thecustomer device200. It should be noted that the process steps1000 may be executed by a combination of theprocessor110, theprocessor210, theprocessor310 or other processors.
• The process steps1000 include reception of a sale price of a product from a customer, provision of the product to the customer in exchange for the sale price, determination of an outcome of a game, and credit of a portion of the sale price to the customer if the outcome is a winning outcome. Advantageously, these features provide incentives to customers to purchase products in view of the possibility of receiving a credit for a portion of the sale price.
• The process steps begin at step S1010, wherein a selection of a product is received. Although selection of the product may be received in step S1010 as described with respect to step S810 and step S910, the selection of the product S1010 is received in the present example by thePOS terminal300 in response to thebar code scanner330 scanning a product bar code corresponding to the product.
• Once the selection is received in step S1010, a payment for the product is received in step S1020. The payment may be received using apayment identifier540 associated with acustomer identifier510 received by the customer input/output device370 from acustomer device202 or through manual input by the customer using the customer input/output device370.
• Flow proceeds through steps S1030 and S1040 as described with respect to steps S830 and S840. Specifically, a request to play a game for the selected product is received in step S1030 and the game is defined in step S1040. It should be noted that, according to some embodiments, definition of a game in step S1040 does not include determination of a required fee. If a required fee is determined, the fee is received in step S1040.
• The defined game is executed in step S1050. If it is then determined in step S1060 that the game resulted in a winning outcome, a credit is provided to the customer for the received payment in step S1070. The credit may consist of the entire received payment or a portion thereof, such as the entire payment minus a transaction fee. The credit may also be a rebate for the product provided by the product manufacturer. Flow then continues to step S1080, wherein the selected product is provided to the customer. If it is determined in step S1060 that the game did not result in a winning outcome, flow proceeds directly to step S1080.
• In some embodiments, a portion of a fee received from the customer in step S1040 is credited to the customer in step S1080 if the game outcome is a losing outcome. The credited portion may consist of the entire fee received, and may be applicable only toward a purchase of another product offered by the retailer, toward a purchase of any product offered by the retailer or affiliated retailers, or may be credited directly to a financial account identified by apayment identifier540 associated with the customer.
• FIG. 11 illustrates process steps1100 according to an embodiment of the invention in which desired products are purchased according to a “checkout” process. The checkout process may be performed by thePOS terminal300 in a traditional retail store embodiment, by theretailer controller100 in an online embodiment, and/or by thecustomer device200 located either in a retail store or remote from a retail store. More specifically, the process steps100 may be executed by either of theprocessor110, theprocessor210 and theprocessor310.
• Generally, the process steps1100 include identification of a desired product, determination of whether a game outcome and a fee are associated with the product, provision of the product to a customer if the game outcome is a winning outcome, and determination of a sale price based on the fee and charge to the customer of the sale price for the product if the game outcome is a losing outcome.
• The process steps1100 begin at step S1102, in which a customer identifier is received. In some embodiments of step S1102 described briefly above, a customer arrives at thePOS terminal300 of a retail store with several desired products, intending to pay for the products and thereafter to leave the retail store with the products. At thePOS terminal300, the customer input/output device370 displays a message to the customer instructing the customer to swipe her preferred customer card through a magnetic card reader provided with thedevice370.
• The card reader reads a magnetic strip located on the card in order to receive the customer identifier in step S102. Alternatively, the customer may swipe a credit or debit card through the magnetic card reader, which retrieves a payment identifier from the card and uses the payment identifier to locate an associatedcustomer identifier510 in thecustomer database500. The latter arrangement allows the customer to complete a purchase using only one card.
• Next, in step S1104, it is determined whether outcome information is associated with the received customer identifier. In some embodiments, theoutcome database700 is examined to determine whether it includes records associated with acustomer identifier710 identical to the received customer identifier. If not, flow continues to step S1106, wherein a product identifier of each desired product is determined using thebar code scanner330, a retail price for each product is determined by locating aretail price650 associated with the product identifier, the customer is charged for the associated retail prices using the payment identifier, a receipt is printed using theprinter360, and the customer departs the retail store with the desired products.
• It should be noted that, in an online embodiment, the foregoing example may differ in that the customer identifier would be retrieved based on input payment information, address information, a logon identifier or the like, the desired products would be represented by respective product identifiers in a data structure representing a virtual shopping cart, and the products would be shipped to the customer or made available to the customer for pickup at a retail store.
• If it is determined in step S1104 that outcome information is associated with the received customer identifier, the outcome information is retrieved in step S1108. Specifically, records having an associatedcustomer identifier710 identical to the customer identifier received in step S1102 are copied from theoutcome database700 to thestorage device380 for fast access to the data therein.
• In other embodiments of steps S1102, S1104 and S1108, thecustomer device202 simply transmits outcome information such as that shown inFIG. 7 to thePOS terminal302 through the customer input/output device370.
• In step S1110, a product identifier of one of the desired products is received. In some embodiments, the product identifier is received by scanning a product bar code corresponding to a desired product, which is located either on the product or on the product's packaging. Once the product identifier is received, it is determined in step S112 whether the product identifier is represented in the retrieved outcome information. More particularly, it is determined whether the product identifier is aproduct identifier720 listed in one of the records retrieved in step S1108. If not, theretail price650 associated with the product identifier in theproduct database600 is determined and the retail price is added to the customer's bill in step S114. Flow then continues to step S1120.
• If it is determined that the received product identifier is represented in the retrieved outcome information, it is determined in step S1116 whether a “win”outcome730 is associated with the received product identifier. If a “win”outcome730 is not associated with the received product identifier, the customer's bill is credited for a portion of the associated fee paid740 in step S1118. Flow then proceeds to step S1114 wherein an associatedretail price650 is added to the customer's bill as described above.
• As an example of the foregoing, if the information reflected inFIG. 7 is retrieved in step S1108 and theproduct identifier720 P0003 is received in step S1110, it is determined in step S1116 that a “win”outcome730 is not associated with the product identifier. Accordingly, the customer's bill is credited for $400 (the fee paid), and the associatedretail price650 of $40,500 is added to the customer's bill in step S1114.
• On the other hand, if it is determined that a “win”outcome730 is associated with the product identifier in step S1116, flow proceeds to step S1120. It should be noted that flow proceeds from step S1116 to step S1120 because the customer has won the product associated with the received product identifier and therefore the customer's bill is not affected by a retail price of the product.
• If it is determined in step S1120 that no more products remain, flow continues to step S1122 wherein the customer is charged the total billed amount. The amount may be charged to the customer using thepayment identifier540 associated with the customer identifier received in step S1122, or using other known means. Flow returns to step S1110 for reception of a next product identifier if it is determined in step S1120 that more products remain.
• Although the process steps1100 are described above with respect to a traditional checkout process within a retail store, it should be understood that the process steps1100 are also applicable to the sale of products in an online environment, with or without variation.
• FIG. 12 illustrates process steps1200 according to other embodiments of the present invention. According to the embodiment ofFIG. 12, a customer pays all required fees with a single transaction, rather than e.g. paying separately the fee for playing a game and the fee for completing the purchase of a product following a losing outcome.
• The process steps1200 begin at step S1210, wherein a selection of a product is received. Note that step S1210 could just as well involve the selection of a plurality of products, as was illustrated inFIG. 9. The selection may be received in step S1210 in any of the manners described above with respect to step S810. A request to play a game is received in step S1220, a game is defined in step S1230, and a financial account identifier is received in step S1240. The financial account identifier may be a credit card account number, a debit card account number, a bank account number, a checking account number, or any other account identifier. The customer may provide the financial account identifier by swiping his credit card in the customer input/output device370, by providing his credit card to a cashier of the retailer, by keying in his account number into the Website of the retail controller, by providing the cashier with a blank check, or in any other feasible manner.
• Once the retailer has possession of the financial account identifier, the retailer may charge the financial account based upon the subsequent outcome of the game. If the game results in a winning outcome (step S1260), then the retailer may charge only the fee for the game to the financial account (step S1270). However, if the game results in a losing outcome, then the retailer may charge the financial account for both the fee and for the remaining price of the product (once a portion of the fee is credited back to the customer), assuming the customer wishes to continue with his purchase of the product (step S1290). It is presumed likely that the customer would wish to continue with the purchase of the product, since, in many embodiments, the price of the product will have been reduced by the amount of the fee the customer has already paid to play the game. Therefore, in embodiments where the customer pays the fee, obtains a losing outcome, and continues with the purchase of the product, the fee and the remaining price of the product may be charged to the financial account in a single transaction.
• In some embodiments, the act of providing a financial account identifier to the retailer as in step S1240 serves as a commitment on the part of the customer to pay the fee for the game after the game is played. This deters the customer from playing the game, obtaining a losing outcome, and deciding he does not want to pay the fee for the game after all. In some embodiments, providing the financial account identifier may also commit the customer to purchasing the product should the outcome of the game turn out to be a losing outcome. If the customer attempts to back out of a commitment, the retailer may simply charge the appropriate amount to the financial account anyway.
• The retailer may determine the probabilities of the occurrence of winning outcomes in the game, as in other embodiments, based on the fee for the game and the retail price or the value of the product chosen by the customer. However, now the probabilities may be based on the fee which a customer has committed to pay for playing the game.
• At step S1250, the game is executed. As in prior embodiments, the game may include, for example, the random selection of colored balls, the random selection of cards, or any other game. At step S1260, it is determined whether the game resulted in a winning outcome.
• If it is determined in step S1260 that the game did not result in a winning outcome, then flow proceeds to step S1290 where the financial account is charged the price of the product. As illustrated, step S1290 assumes the customer has committed to purchase the product, or agrees to purchase the product after achieving a non-winning outcome. However, in alternative embodiments, the customer may decide not to purchase the product after all, in which case the financial account may be charged only the fee for playing the game. In still other embodiments, the customer may have the opportunity to play the game repeatedly until he has e.g., won the product, or played so many games such that the fees for all the games played add up to the price of the product. If the customer does play the game repeatedly, and all outcomes are losing outcomes, the financial account may be charged the price of the product. However, if the customer earns or gets a winning outcome, then, as described in a special case below, the customer's financial account may be charged only the fees for all the games the customer played. For instance, if the customer achieved a winning outcome on a fifth game, then the customer's financial account may be charged only for the price of the five games he played. Another possibility is that the customer plays multiple games, loses on each, but decides not to buy the product after all. In this case, the financial account may again be charged only the fees for all the games the customer played.
• If it is determined in step S1260 that the game did result in a winning outcome, then the fee for the game may be charged to the financial account, and the customer may be given the product without further charge.
ADDITIONAL EMBODIMENTS
• The following are several examples of additional embodiments of the present invention. These examples do not constitute a definition of all possible embodiments, and those skilled in the art will understand that the present invention is amenable to many other embodiments. Those skilled in the art will understand how to make any changes, if necessary, to the above-described system to accommodate these and other embodiments and applications.
• In some embodiments, a credit of a portion of a fee or a sale price may be restricted in ways additional to those specified above. For example, a value of a credit may expire, or otherwise change over time, or a credit may be applicable only toward those products purchased over a particular time period, such as one day. These restrictions likely provide a retailer with additional revenue because they increase a likelihood that a credit will not be redeemed.
• In addition to receiving a credit in response to a losing outcome, a customer may receive a consolation prize. The consolation prize, such as a coupon, is intended to provide further incentive for the customer to patronize the retailer.
• In other embodiments, a product is selected and a game executed while a customer is at one location, such as a casino, and the product is provided at another location, such as a retail store. Alternatively, the customer may select products at a retail store using a PDA and take the PDA, now storing information regarding to the selected products, to a payment or fulfillment house for execution of a game and provision of credits and/or prizes according to the invention.
• All types of credit mentioned above may be provided to a customer in coupon form, with the coupons specifying any restrictions for redeeming associated credit.
• Instead of selecting a product, a customer may select a price for which to play a game. The game may be defined as described above with respect to step S830 and, if a winning outcome results, the customer may receive a credit for the selected price (or for a portion thereof) applicable to any product in a retail store. Of course, a probability of a winning outcome, a required fee for the game, an amount of the selected price credited in response to a winning outcome, and an amount of the fee credited in response to a losing outcome may each be varied in accordance with particular goals of a retailer.
• In yet other embodiments, a customer may take a product from a retail store and play a game for the product according to the invention at a later date. If the customer does not win the product by a certain time, the customer is charged a sale price which is based on any fees paid by the customer in order to play the game for the product.
• In order to select a product, to commit to purchase a product, to request a purchase of a product, or to purchase a product, a customer may swipe an appropriate card bearing a magnetic strip through a card reading device located near the point of display of the product. A product identifier corresponding to the product and a customer identifier read from the magnetic strip are then associated in thestorage device160 of theretailer controller100. Accordingly, a product identifier corresponding to each subsequently-selected product is also associated with the customer identifier in thedata storage device160. In this regard, each product may be assigned a separate card reading device designed to transmit to theretailer controller100 only a product identifier corresponding to a single associated product, or the card reading device may have an additional input device which the customer uses to input a product identifier corresponding to a selected product or to input other information using which the product identifier may be determined.
• In some embodiments, received fees are credited according to a progressive pool of fees. Therefore, a portion of a fee credited to a customer is dependent upon game outcomes received by other customers.
• In other embodiments, an encoded outcome is delivered to a customer through a flyer, a newspaper insert, an online advertisement, or the like. Then, in order to play a game for a product, the customer visits a retail store with the encoded outcome. After receiving a selection of a product and a required fee, the retail store decodes the encoded outcome to identify either a winning outcome or a losing outcome. Finally, the customer receives the selected product or is credited a portion of the fee as described above.
• In embodiments where any of the process steps800 are executed at a POS terminal, an average transaction time per checkout may increase. Accordingly, in order to decrease transaction times, a feature may be provided for prohibiting play of a game according to the invention. The feature may allow a retailer to manually control prohibition of play and/or may be employed automatically upon detection of undesirably long transaction times or checkout lines. Advantageously, such a feature encourages customers to visit the retailer during low traffic times because the customers will be aware that game play for products may be prohibited during high traffic times.
• In some embodiments a customer may play a game to obtain a product without having to pay the product's retail price. However, the customer may still be responsible for any applicable sales tax. For example, suppose a first-aid kit retails for $20 in a state with a 6% sales tax. The customer might pay a $1.00 fee to play a game for the first-aid kit, and subsequently win the first-aid kit. The customer may then receive the first-aid kit for no additional payment, provided he does pay the 6% sales tax equal to $1.20 (=0.06*$20.00). In some embodiments, any fees the customer has paid for games may be applied towards the sales tax. Therefore, in the above example, the customer has already paid $1 to play the game, and so need pay only an additional $0.20 to cover the sales tax and to then receive the first-aid kit.
• In some embodiments, the sales tax for a product is calculated based only upon the total amount of consideration the customer has paid in order to obtain the product. For example, suppose a customer attempts to win a product by repeatedly playing a game, each game costing the customer $1.00. The customer wins the product on the fifth game, having now paid a total of $5.00 in fees for the games. The product retails for $20.00. However, since the customer has paid only $5.00 to obtain the product, sales tax is calculated based on the $5.00 figure, and not the $20.00 retail price. The customer might therefore be required to pay $0.30.(=0.06* $5.00) to obtain the product. Of course, in all embodiments involving the payment of sales tax, the retailer could just as well cover the cost of the sales tax. The customer could then feel like he was truly winning the product with no strings attached.
• Although the present invention has been described with respect to particular embodiments, those skilled in the art will note that various substitutions and modifications may be made to those embodiments without departing from the spirit and scope of the present invention.

Claims (9)

1. A method comprising:

adjusting prices of a plurality of products;

receiving a payment from a customer for at least one of the products;

generating at least one outcome of a game in response to receiving the payment for the product; and

awarding an amount to the customer if the outcome of the game is a winning outcome, wherein the amount is based on the adjusted price of the product, and wherein the amount is funded from revenue resulting from the adjusted prices.

2. The method ofclaim 1, in which adjusting prices of a plurality of products comprises adjusting prices to a degree that a price increase will result in sufficient revenue to fund a desired rate of winning outcomes.

3. The method ofclaim 1, in which generating an outcome comprises generating outcomes with a predetermined frequency of winning outcomes.

4. The method ofclaim 3, wherein the desired frequency of winning outcomes comprises a number of winning outcomes that permits customers to witness at least one winning outcome during the customers' own transaction.

5. A computer readable medium storing instructions configured to direct a processor to:

adjust prices of a plurality of products;

receive an indication of a payment from a customer for at least one of the products;

generate at least one outcome of a game in response to receiving the payment for the product; and

award an amount to the customer if the outcome of the game is a winning outcome, wherein the amount is based on the adjusted price of the product, and wherein the amount is funded from revenue resulting from the adjusted prices.

6. The computer readable medium ofclaim 5, in which the instructions for adjusting prices of the plurality of products comprise instructions configured to direct the processor to adjust prices to a degree that a price increase will result in sufficient revenue to fund a desired rate of winning outcomes.

7. The computer readable medium ofclaim 5, in which the instructions for generating an outcome comprise instructions configured to direct the processor to generate outcomes with a predetermined frequency of winning outcomes.

8. The computer readable medium ofclaim 7, in which the instructions for generating outcomes with a predetermined frequency comprise instructions configured to direct the processor to generate winning outcomes such that customers witness at least one winning outcome during the customers' own transaction.

9. An apparatus, comprising:

a processor; and

a memory storing instructions, wherein the instructions are configured to direct the processor to:

adjust prices of a plurality of products;

receive an indication of a payment from a customer for at least one of the products;

generate at least one outcome of a game in response to receiving the payment for the product; and

award an amount to the customer if the outcome of the game is a winning outcome, wherein the amount is based on the adjusted price of the product, and wherein the amount is funded from revenue resulting from the adjusted prices.

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