US20070294132A1 - Methods and systems for recruiting panelists for a research operation - Google Patents

Abstract

A method for recruiting a person to participate in a research operation comprises at least one of providing such benefit as a service provided by means of a PUA, communicating a message to a PUA that activates or enables the provision of such benefit, communicating a direction to a benefit provider to provide such benefit, communicating a message to a PUA that such benefit is being provided, communicating a message to the person offering to provide a PUA to the person for the person's benefit and communicating a message to the person offering to provide a service as an incentive for such participation.

Description

CROSS-RELATED APPLICATIONS
• This application claims the benefit of U.S. provisional patent application No. 60/751,825, filed Dec. 20, 2005, in the names of Alan R. Neuhauser, Vijoy K. Gopalakrishnan, Jack C. Crystal, Jack K. Zhang, and Eugene L. Flanagan III.
BACKGROUND OF THE INVENTION
• It has been proposed to monitor exposure of consumers to audio media by incorporating monitoring software in a Personal User Appliance (PUA), such as a cellular telephone, making use of the cellular telephone's hardware, including its microphone, CPU, memory capacity and communications capabilities.
• It is sought to recruit the greatest possible proportion of sampled individuals to participate in research operations. Effective techniques for eliciting participation of PUA users in a research operation are, therefore, desired.
DISCLOSURE
• For this application the following terms and definitions shall apply:
• The term “data” as used herein means any indicia, signals, marks, symbols, domains, symbol sets, representations, and any other physical form or forms representing information, whether permanent or temporary, whether visible, audible, acoustic, electric, magnetic, electromagnetic or otherwise manifested. The term “data” as used to represent predetermined information in one physical form shall be deemed to encompass any and all representations of corresponding information in a different physical form or forms.
• The terms “media data” and “media” as used herein mean data which is widely accessible, whether over-the-air, or via cable, satellite, network, internetwork (including the Internet), print, displayed, distributed on storage media, or by any other means or technique that is humanly perceptible, without regard to the form or content of such data, and including but not limited to audio, video, text, images, animations, databases, files, broadcasts, displays (including but not limited to video displays, posters and billboards), signs, signals, web pages, print media and streaming media data.
• The term “presentation data” shall mean media data or content other than media data to be presented to a user.
• The term “research data” as used herein means data comprising (1) data concerning usage of media, (2) data concerning exposure to media, and/or (3) market research data.
• The terms “gather” and “gathering” as used herein include both directly gathering data with the use of a device as well as emitting data from a device that causes or enables another device to gather data.
• The term “research operation” as used herein means an operation comprising gathering, storing and/or communicating research data.
• The term “database” as used herein means an organized body of related data, regardless of the manner in which the data or the organized body thereof is represented. For example, the organized body of related data may be in the form of a table, a map, a grid, a packet, a datagram, a file, an e-mail, a message, a document, a list or in any other form.
• The term “network” as used herein includes both networks and internetworks of all kinds, including the Internet, and is not limited to any particular network or internetwork.
• The terms “first,” “second,” “primary,” and “secondary” are used herein to distinguish one element, set, data, object, step, process, function, action or thing from another, and are not used to designate relative position, arrangement in time or relative importance, unless otherwise stated explicitly.
• The terms “coupled”, “coupled to”, and “coupled with” as used herein each mean a relationship between or among two or more devices, apparatus, files, circuits, elements, functions, operations, processes, programs, media, components, networks, systems, subsystems, and/or means, constituting any one or more of (a) a connection, whether direct or through one or more other devices, apparatus, files, circuits, elements, functions, operations, processes, programs, media, components, networks, systems, subsystems, or means, (b) a communications relationship, whether direct or through one or more other devices, apparatus, files, circuits, elements, functions, operations, processes, programs, media, components, networks, systems, subsystems, or means, and/or (c) a functional relationship in which the operation of any one or more devices, apparatus, files, circuits, elements, functions, operations, processes, programs, media, components, networks, systems, subsystems, or means depends, in whole or in part, on the operation of any one or more others thereof.
• The terms “communicate”, and “communicating” as used herein include both conveying data from a source to a destination, and delivering data to a communications medium, system, channel, device, wire, cable, fiber, circuit or link to be conveyed to a destination, and the term “communication” as used herein means data so conveyed or delivered. The term “communications” as used herein includes one or more of a communications medium, system, channel, device, wire, cable, fiber, circuit and link.
• The term “processor” as used herein means processing devices, apparatus, programs, circuits, components, systems and subsystems, whether implemented in hardware, software or both, and whether or not programmable. The term “processor” as used herein includes, but is not limited to computers, hardwired circuits, signal modifying devices and systems, devices and machines for controlling systems, central processing units, programmable devices, field programmable gate arrays, application specific integrated circuits, systems on a chip, systems comprised of discrete elements and circuits, state machines, virtual machines and combinations of any of the foregoing.
• The terms “storage” and “data storage” as used herein mean data storage devices, apparatus, programs, circuits, components, systems, subsystems and storage media serving to retain data, whether on a temporary or permanent basis, and to provide such retained data.
• The terms “panelist,” “panel member” and “participant” are interchangeably used herein to refer to a person who is, knowingly or unknowingly, participating in a study to gather information, whether by electronic, survey or other means, about that person's activity.
• The term “household” as used herein is to be broadly construed to include family members, a family living at the same residence, a group of persons related or unrelated to one another living at the same residence, and a group of persons living within a common facility (of which the total number of unrelated persons does not exceed a predetermined number), such as a fraternity house, an apartment or other similar structure or arrangement.
• The term “portable user appliance” (also referred to herein, for convenience, by the abbreviation “PUA”) as used herein means an electrical or non-electrical device capable of being carried by or on the person of a user or capable of being disposed on or in, or held by, a physical object (e.g., attaché, purse) capable of being carried by or on the user, and having at least one function of primary benefit to such user, including without limitation, a cellular telephone, a personal digital assistant (“PDA”), a Blackberry device, a radio, a television, a game system (e.g., a Gameboy® device), a notebook computer, a laptop computer, a GPS device, an iPod® device, a DVD player, a walkie talkie, a personal communications device, a telematics device, a remote control device, a wireless headset, a wristwatch, a portable data storage device (e.g., Thumb™ drive), a camera, a recorder, a keyless entry transmitter device, a ring, a comb, a pen, a pencil, a notebook, a wallet, a tool, an implement, a pair of glasses, an article of clothing, a belt, a belt buckle, a fob, an article of jewelry, an ornamental article, a pair of shoes or other foot garment (e.g., sandals), a jacket, and a hat, as well as any devices combining any of the foregoing or their functions.
• The term “activation message” as used herein shall mean data comprising at least one of (1) an activation command for a PUA for activating a capability of the PUA to perform a research operation, (2) activation data for a PUA for enabling and/or providing a capability of the PUA to perform a research operation, (3) visual display data for a PUA including a message soliciting participation of a user of the PUA in a research operation, (4) activation request data for a PUA requesting activation, enablement or installation of a capability thereof to perform a research operation, (5) a message for a user of a PUA requesting an action thereof to activate, enable and/or install a capability of the PUA to perform a research operation, and/or providing instructions for participating in a research operation automatically by means of a PUA, (6) a message for a user of a PUA providing or offering to provide a benefit to the user in exchange for the user's participation in a research operation, and (7) a message to a PUA and/or a user of a PUA requesting communication of a participation message in response.
• The term “maintenance message” as used herein shall mean data comprising at least one of (1) a test command for a PUA to control an operation thereof to test its operational status or ability to perform a research operation, (2) test data for a PUA to establish, enable or provide a capability thereof to test its operational status or ability to perform a research operation, (3) a message requesting a response from a user of a PUA identifying such user, and/or providing demographic or other user-specific data of the user, (4) a message requesting system data of the PUA, and (5) a command or request for a PUA to perform a research operation.
• The term “termination message” as used herein shall mean data comprising at least one of: (1) a deactivation message for a PUA to deactivate a capability thereof to perform a research operation; (2) a deactivation message for a user of a PUA instructing them to deactivate a capability of the PUA to perform a research operation; and (3) providing a benefit to a person as a final consideration for the person's previous participation in a research operation, or notifying the person that such a benefit will be or has been provided.
• The term “participation message” as used herein shall mean data comprising at least one of (1) research data gathered automatically by a PUA, (2) a message from a PUA indicating an operational status or ability thereof to perform a research operation, or providing results of a test of such operational status or ability, (3) a message from a user of a PUA concerning participation of the user in a research operation by means of a PUA, or ancillary to such participation, such as concerning a benefit provided to the user for such participation or indicating activation or deactivation of an ability of a PUA to perform a research operation, (4) a message from a user of a PUA identifying such user and/or providing demographic and/or other user-specific data of the user, (5) a message providing system data of the PUA, (6) a message from a benefit provider concerning a benefit provided or to be provided to a user of a PUA for participation in a research operation, such as a message indicating receipt of a benefit request or a termination message requesting a benefit, and (7) a message from a PUA indicating receipt thereby of an activation message, a maintenance message or a termination message.
• Methods and systems are disclosed herein in conjunction with the accompanying drawings, in which:
• FIG. 1 is a block diagram of a PUA modified to carry out research operations;
• FIG. 1A is a functional block diagram for use in explaining certain embodiments involving the use of the PUA ofFIG. 1;
• FIG. 2 is a block diagram of a system for setting up, promoting, operating, maintaining and/or terminating research operations with the use of multiple PUA's, such as that illustrated inFIG. 1.
• FIG. 2A is an exploded view of a PUA with a research data monitor affixed thereto;
• FIG. 2B is a block diagram illustrating the PUA ofFIG. 2A coupled with the research data monitor thereof;
• FIG. 2C is a block diagram of the research data monitor ofFIGS. 2A and 2B;
• FIG. 2D is a layout diagram of an embodiment of the research data monitor ofFIGS. 2A, 2B and2C;
• FIG. 2E is a block diagram of a PUA communicating with the research data monitor ofFIGS. 2A, 2B and2C;
• FIG. 3 is a block diagram of a personal digital assistant (PDA) modified to carry out research operations.
• FIG. 4 is a block diagram of an external storage device modified to carry out research operations; and
• FIG. 5 is used to illustrate a signature extraction technique.
• A method for recruiting a person to participate in a research operation comprises at least one of providing a benefit to the person as a service provided by means of a PUA, communicating a message to a PUA that activates or enables the provision of a benefit to the person, communicating a direction to a benefit provider to provide a benefit to the person, communicating a message to a PUA that a benefit is being provided to the person, communicating a message to the person offering to provide a PUA to the person for the person's benefit, and communicating a message to the person offering to provide a service as an incentive for such participation.
• Numerous types of research operations are possible, including, without limitation, television and radio program audience measurement; exposure to advertising in various media, such as television, radio, print and outdoor advertising, among others; consumer spending habits; consumer shopping habits including the particular retail stores and other locations visited during shopping and recreational activities; travel patterns, such as the particular routes taken between home and work, and other locations; consumer attitudes, awareness and preferences; and so on. For the desired type of media and/or market research operation to be conducted, particular activity of individuals is monitored, or data concerning their attitudes, awareness and/or preferences is gathered. In certain embodiments research data relating to two or more of the foregoing are gathered, while in others only one kind of such data is gathered.
• Various monitoring techniques are suitable. For example, television viewing or radio listening habits, including exposure to commercials therein, are monitored utilizing a variety of techniques. In certain techniques, acoustic energy to which an individual is exposed is monitored to produce data which identifies or characterizes a program, song, station, channel, commercial, etc. that is being watched or listened to by the individual. Where audio media includes ancillary codes that provide such information, suitable decoding techniques are employed to detect the encoded information, such as those disclosed in U.S. Pat. No. 5,450,490 and U.S. Pat. No. 5,764,763 to Jensen, et al., U.S. Pat. No. 5,579,124 to Aijala, et al., U.S. Pat. Nos. 5,574,962, 5,581,800 and 5,787,334 to Fardeau, et al., U.S. Pat. No. 6,871,180 to Neuhauser, et al., U.S. Pat. No. 6,862,355 to Kolessar, et al., U.S. Pat. No. 6,845,360 to Jensen, et al., U.S. Pat. No. 5,319,735 to Preuss et al., U.S. Pat. No. 5,687,191 to Lee, et al., U.S. Pat. No. 6,175,627 to Petrovich et al., U.S. Pat. No. 5,828,325 to Wolosewicz et al., U.S. Pat. No. 6,154,484 to Lee et al., U.S. Pat. No. 5,945,932 to Smith et al., US 2001/0053190 to Srinivasan, US 2003/0110485 to Lu, et al., U.S. Pat. No. 5,737,025 to Dougherty, et al., US 2004/0170381 to Srinivasan, and WO 06/14362 to Srinivasan, et al., all of which hereby are incorporated by reference herein.
• Examples of techniques for encoding ancillary codes in audio, and for reading such codes, are provided in Bender, et al., “Techniques for Data Hiding”,IBM Systems Journal, Vol. 35, Nos. 3 & 4, 1996, which is incorporated herein in its entirety. Bender, et al. disclose a technique for encoding audio termed “phase encoding” in which segments of the audio are transformed to the frequency domain, for example, by a discrete Fourier transform (DFT), so that phase data is produced for each segment. Then the phase data is modified to encode a code symbol, such as one bit. Processing of the phase encoded audio to read the code is carried out by synchronizing with the data sequence, and detecting the phase encoded data using the known values of the segment length, the DFT points and the data interval.
• Bender, et al. also describe spread spectrum encoding and decoding, of which multiple embodiments are disclosed in the above-cited Aijala, et al. U.S. Pat. No. 5,579,124.
• Still another audio encoding and decoding technique described by Bender, et al. is echo data hiding in which data is embedded in a host audio signal by introducing an echo. Symbol states are represented by the values of the echo delays, and they are read by any appropriate processing that serves to evaluate the lengths and/or presence of the encoded delays.
• A further technique, or category of techniques, termed “amplitude modulation” is described in R. Walker, “Audio Watermarking”, BBC Research and Development, 2004. In this category fall techniques that modify the envelope of the audio signal, for example by notching or otherwise modifying brief portions of the signal, or by subjecting the envelope to longer term modifications. Processing the audio to read the code can be achieved by detecting the transitions representing a notch or other modifications, or by accumulation or integration over a time period comparable to the duration of an encoded symbol, or by another suitable technique.
• Another category of techniques identified by Walker involves transforming the audio from the time domain to some transform domain, such as a frequency domain, and then encoding by adding data or otherwise modifying the transformed audio. The domain transformation can be carried out by a Fourier, DCT, Hadamard, Wavelet or other transformation, or by digital or analog filtering. Encoding can be achieved by adding a modulated carrier or other data (such as noise, noise-like data or other symbols in the transform domain) or by modifying the transformed audio, such as by notching or altering one or more frequency bands, bins or combinations of bins, or by combining these methods. Still other related techniques modify the frequency distribution of the audio data in the transform domain to encode. Psychoacoustic masking can be employed to render the codes inaudible or to reduce their prominence. Processing to read ancillary codes in audio data encoded by techniques within this category typically involves transforming the encoded audio to the transform domain and detecting the additions or other modifications representing the codes.
• A still further category of techniques identified by Walker involves modifying audio data encoded for compression (whether lossy or lossiess) or other purpose, such as audio data encoded in an MP3 format or other MPEG audio format, AC-3, DTS, ATRAC, WMA, RealAudio, Ogg Vorbis, APT X100, FLAC, Shorten, Monkey's Audio, or other. Encoding involves modifications to the encoded audio data, such as modifications to coding coefficients and/or to predefined decision thresholds. Processing the audio to read the code is carried out by detecting such modifications using knowledge of predefined audio encoding parameters.
• It will be appreciated that various known encoding techniques may be employed, either alone or in combination with the above-described techniques. Such known encoding techniques include, but are not limited to FSK, PSK (such as BPSK), amplitude modulation, frequency modulation and phase modulation.
• In some cases a signature is extracted from transduced media data for identification by matching with reference signatures of known media data. Suitable techniques for this purpose include those disclosed in U.S. Pat. No. 5,612,729 to Ellis, et al. and in U.S. Pat. No. 4,739,398 to Thomas, et al., each of which is assigned to the assignee of the present application and both of which are incorporated herein by reference in their entireties.
• Still other suitable techniques are the subject of U.S. Pat. No. 2,662,168 to Scherbatskoy, U.S. Pat. No. 3,919,479 to Moon, et al., U.S. Pat. No. 4,697,209 to Kiewit, et al., U.S. Pat. No. 4,677,466 to Lert, et al., U.S. Pat. No. 5,512,933 to Wheatley, et al., U.S. Pat. No. 4,955,070 to Welsh, et al., U.S. Pat. No. 4,918,730 to Schulze, U.S. Pat. No. 4,843,562 to Kenyon, et al., U.S. Pat. No. 4,450,551 to Kenyon, et al., U.S. Pat. No. 4,230,990 to Lert, et al., U.S. Pat. No. 5,594,934 to Lu, et al., European Published Patent Application EP 0887958 to Bichsel and PCT publication WO91/11062 to Young, et al., all of which are incorporated herein by reference in their entireties.
• An advantageous signature extraction technique transforms audio data within a predetermined frequency range to the frequency domain by a transform function, such as an FFT. The FFT data from an even number of frequency bands (for example, eight, ten, sixteen or thirty two frequency bands) spanning the predetermined frequency range are used two bands at a time during successive time intervals.FIG. 5 provides an example of how pairs of the bands are selected during successive time intervals where the total number of bands used is equal to ten. The selected bands are indicated by an “X”.
• When each band is selected, the energy values of the FFT bins within such band and such time interval are processed to form one bit of the signature. If there are ten FFT's for each interval of the audio signal, for example, the values of all bins of such band within the first five FFT's are summed to form a value “A” and the values of all bins of such band within the last five FFT's are summed to form a value “B”. In the case of a received broadcast audio signal, the value A is formed from portions of the audio signal that were broadcast prior to those used to form the value B.
• To form a bit of the signature, the values A and B are compared. If B is greater than A, the bit is assigned a value “1” and if A is greater than or equal to B, the bit is assigned a value of “0”. Thus, during each time interval, two bits of the signature are produced.
• One advantageous technique carries out either or both of code detection and signature extraction remotely from the location where the research data is gathered, as disclosed in US Published Patent Application 2003/0005430 published Jan. 2, 2003 to Ronald S. Kolessar, which is assigned to the assignee of the present application and is hereby incorporated herein by reference in its entirety.
• If location tracking or exposure to outdoor advertising is carried out, then various techniques for doing so are employed. Suitable techniques for location tracking or monitoring exposure to outdoor advertising are disclosed in U.S. Pat. No. 6,958,710 in the names of Jack K. Zhang, Jack C. Crystal, and James M. Jensen, issued Oct. 25, 2005, and US Published Patent Application 2005/0035857 A1 published Feb. 17, 2005 in the names of Jack K. Zhang, Jack C. Crystal, James M. Jensen and Eugene L. Flanagan III, filed Aug. 13, 2003, all of which are assigned to the assignee of the present application and hereby incorporated by reference herein in their entireties.
• Where usage of publications, such as periodicals, books, and magazines, is monitored, suitable techniques for doing so are employed, such as those disclosed in U.S. patent application Ser. No. 11/084,481 in the names of James M. Jensen, Jack C. Crystal, Alan R. Neuhauser, Jack Zhang, Daniel W. Pugh, Douglas J. Visnius, and Eugene L. Flanagan III, filed Mar. 18, 2005, which is assigned to the assignee of the present application and hereby incorporated by reference herein in its entirety.
• In addition to those types of research data mentioned above and the various techniques identified for gathering such types of data, other types of research data may be gathered and other types of techniques may be employed. For example, research data relating to consumer purchasing conduct, consumer product return conduct, exposure of consumers to products and presence and/or proximity to commercial establishments may be gathered, and various techniques for doing so may be employed. Suitable techniques for gathering data concerning presence and/or proximity to commercial establishments are disclosed in US Published Patent Application 2005/0200476 A1 published Sep. 15, 2005 in the names of David Patrick Forr, James M. Jensen, and Eugene L. Flanagan III, filed Mar. 15, 2004, and in US Published Patent Application 2005/0243784 A1 published Nov. 3, 2005 in the names of Joan Fitzgerald, Jack Crystal, Alan Neuhauser, James M. Jensen, David Patrick Forr, and Eugene L. Flanagan III, filed Mar. 29, 2005. Suitable techniques for gathering data concerning exposure of consumers to products are disclosed in US Published Patent Application 2005/0203798 A1 published Sep. 15, 2005 in the names of James M. Jensen and Eugene L. Flanagan III, filed Mar. 15, 2004.
• Moreover, techniques involving the active participation of the panel members may be used in research operations. For example, surveys may be employed where a panel member is asked questions utilizing the panel member's PUA after recruitment. Thus, it is to be understood that both the exemplary types of research data to be gathered discussed herein and the exemplary manners of gathering research data as discussed herein are illustrative and that other types of research data may be gathered and that other techniques for gathering research data may be employed.
• Various PUA's already have capabilities sufficient to enable the implementation of the desired monitoring technique or techniques to be employed during the research operation. As an example, cellular telephones have microphones which convert acoustic energy into audio data. Various cellular telephones further have processing and storage capability.
• In certain embodiments, various existing PUA's are modified merely by software and/or minor hardware changes to carry out a research operation. In certain other embodiments, PUA's are redesigned and substantially reconstructed for this purpose. In certain embodiments the PUA is coupled with a separate research data gathering system and provides operations ancillary or complementary thereto.
• In certain embodiments, the PUA itself is operative to gather research data. In certain embodiments, the PUA emits data that causes another device to gather research data. Such embodiments include various embodiments disclosed in U.S. Pat. No. 6,958,710 and in U.S. patent application Ser. No. 11/084,481, referenced above. In certain embodiments, the PUA is operative both to gather research data and to emit data that causes another device to gather research data.
• FIG. 1 is a block diagram of a PUA20 (such as a cellular telephone or other data processing and communicating device) modified to carry out a research operation. ThePUA20 comprises aprocessor30 that is operative to exercise overall control and to process audio and other data for transmission or reception andcommunications40 coupled to theprocessor30 and operative under the control ofprocessor30 to perform those functions required for establishing and maintaining a two-way wireless communication link with a PUA network. In certain embodiments,processor30 also is operative to execute applications ancillary or unrelated to the conduct of PUA communications, such as applications serving to download audio and/or video data to be reproduced byPUA20, e-mail clients and applications enabling the user to play games using thePUA20. In certain embodiments,processor30 comprises two or more processing devices, such as a first processing device (such as a digital signal processor) that processes audio, and a second processing device that exercises overall control over operation of thePUA20. In certain embodiments,processor30 employs a single processing device. In certain embodiments, some or all of the functions ofprocessor30 are implemented by hardwired circuitry.
• PUA20 further comprisesstorage50 coupled withprocessor30 and operative to store data as needed. In certain embodiments,storage50 comprises a single storage device, while in others it comprises multiple storage devices. In certain embodiments, a single device implements certain functions of bothprocessor30 andstorage50.
• In addition,PUA20 comprises amicrophone60 coupled withprocessor30 to transduce the user's voice to an electrical signal which it supplies toprocessor30 for encoding, and a speaker and/orearphone70 coupled withprocessor30 to transduce received audio fromprocessor30 to an acoustic output to be heard by the user.PUA20 also includes a user input80 coupled withprocessor30, such as a keypad, to enter telephone numbers and other control data, as well as adisplay90 coupled withprocessor30 to provide data visually to the user under the control ofprocessor30.
• In certain embodiments, thePUA20 provides additional functions and/or comprises additional elements. In certain ones of such embodiments, thePUA20 provides e-mail, text messaging and/or web access through its wireless communications capabilities, providing access to media and other content. For example, Internet access by thePUA20 enables access to video and/or audio content that can be reproduced by the cellular telephone for the user, such as songs, video on demand, video clips and streaming media. In certain embodiments,storage50 stores software providing audio and/or video downloading and reproducing functionality, such as iPod® software, enabling the user to reproduce audio and/or video content downloaded from a source, such as a personal computer viacommunications40 or through direct Internet access viacommunications40.
• To enablePUA20 to gather research data, namely, data indicating exposure to audio such as programs, music and advertisements, in certain embodiments research software is installed instorage50 to controlprocessor30 to gather such data and communicate it viacommunications40 to a research organization. The research software in certain embodiments also controlsprocessor30 to store the data for subsequent communication.
• In certain embodiments, the research software controls theprocessor30 to decode ancillary codes in the transduced audio frommicrophone60 using one or more of the known techniques identified hereinabove, and then to store and/or communicate the decoded data for use as research data indicating encoded audio to which the user was exposed. In certain embodiments, the research software controls theprocessor30 to extract signatures from the transduced audio frommicrophone60 using one or more of the known techniques identified hereinabove, and then to store and/or communicate the extracted signature data for use as research data to be matched with reference signatures representing known audio to detect the audio to which the user was exposed. In certain embodiments, the research software both decodes ancillary codes in the transduced audio and extracts signatures therefrom for identifying the audio to which the user was exposed. In certain embodiments, the research software controls theprocessor30 to store samples of the transduced audio, either in compressed or uncompressed form for subsequent processing either to decode ancillary codes therein or to extract signatures therefrom. In certain ones of these embodiments, the compressed or uncompressed audio is communicated to a remote processor for decoding and/or signature extraction.
• Where thePUA20 possesses functionality to download and/or reproduce presentation data, in certain embodiments research data concerning the usage and/or exposure to such presentation data as well as audio data received acoustically bymicrophone60, is gathered byPUA20 in accordance with the technique illustrated by the functional block diagram ofFIG. 1A.Storage50 ofFIG. 1 implements anaudio buffer54 for audio data gathered with the use ofmicrophone60. In certain ones of theseembodiments storage50 implements abuffer56 for presentation data downloaded and/or reproduced byPUA20 to which the user is exposed via speaker and/orearphone70 ordisplay90, or by means of a device coupled withPUA20 to receive the data therefrom to present it to a user. In some of such embodiments, the reproduced data is obtained from downloaded data, such as songs, web pages or audio/video data (e.g., movies, television programs, video clips). In some of such embodiments, the reproduced data is provided from a device such as a broadcast or satellite radio receiver of the PUA20 (not shown for purposes of simplicity and clarity). In certain ones of theseembodiments storage50 implements abuffer56 for metadata of presentation data reproduced byPUA20 to which the user is exposed via speaker and/orearphone70 ordisplay90, or by means of a device coupled withPUA20 to receive the data therefrom to present it to a user. Such metadata can be, for example, a URL from which the presentation data was obtained, channel tuning data, program identification data, an identification of a prerecorded file from which the data was reproduced, or any data that identifies and/or characterizes the presentation data, or a source thereof. Wherebuffer56 stores audio data, buffers54 and56 store their audio data (either in the time domain or the frequency domain) independently of one another. Wherebuffer56 stores metadata of audio data, buffer54 stores its audio data (either in the time domain or the frequency domain) and buffer56 stores its metadata, each independently of the other.
• Processor30 separately producesresearch data58 from the contents of each ofbuffers54 and56 which it stores instorage50. In certain ones of these embodiments, one or both ofbuffers54 and56 is/are implemented as circular buffers storing a predetermined amount of audio data representing a most recent time interval thereof as received bymicrophone60 and/or reproduced by speaker and/orearphone70, or downloaded byPUA20 for reproduction by a different device coupled withPUA20.Processor30 extracts signatures and/or decodes ancillary codes in the buffered audio data to produce research data. Where metadata is received inbuffer56, in certain embodiments the metadata is used, in whole or in part, asresearch data58, or processed to produceresearch data58. The research data is thus gathered representing exposure to and/or usage of audio data by the user where audio data is received in acoustic form by thePUA20 and where presentation data is received in non-acoustic form (for example, as a cellular telephone communication, as an electrical signal via a cable from a personal computer or other device, as a broadcast or satellite signal or otherwise).
• In certain embodiments, thePUA20 is provided with aresearch data source96 coupled by a wired or wireless coupling withprocessor30 for use in gathering further or alternative research data to be communicated to a research organization. In certain ones of these embodiments, theresearch data source96 comprises a location data producing device or function providing data indicating a location of thePUA20. Various devices appropriate for use assource96 include a satellite location signal receiver, a terrestrial location signal receiver, a wireless networking device that receives location data from a network, an inertial location monitoring device and a location data producing service provided by a PUA service provider. In certain embodiments,research data source96 comprises a device or function for monitoring exposure to print media, for determining whether the user is at home or out of home, for monitoring exposure to products, exposure to displays (such as outdoor advertising), presence within or near commercial establishments, or for gathering research data (such as consumer attitude, preference or opinion data) through the administration of a survey to the user of thePUA20. In certain embodiments,research data source96 comprises one or more devices for receiving, sensing or detecting data useful in implementing one or more of the foregoing functions, other research data gathering functions and/or for producing data ancillary to functions of gathering, storing and/or communicating research data, such as data indicating whether the panelist has complied with predetermined rules governing the activity or an extent of such compliance. Such devices include, but are not limited to, motion detectors, accelerometers, temperature detectors, proximity detectors, satellite positioning signal receivers, RFID readers, RF receivers, wireless networking transceivers, wireless device coupling transceivers, pressure detectors, deformation detectors, electric field sensors, magnetic field sensors, optical sensors, electrodes, and the like.
• FIG. 2 is a block diagram of asystem100 for setting up, promoting, operating, maintaining and/or terminating research operations with the use of multiple cellular telephones or other PUA's having communications capabilities, such as that illustrated inFIG. 1. For these purposes, thesystem100 operates under the control of aprocessor110 to communicate messages to thePUA20, and receive communications therefrom, by means ofcommunications120 coupled withprocessor110 and withPUA20. In certain embodiments,communications120 is coupled withPUA20 via a cellular telephone network. In certain embodiments,communications120 is coupled withPUA20 via the Internet or other network via a host or device (e.g., a telephone terminal or connection) able to communicate via such a network coupled withPUA20, such as a personal computer, or via a wireless link or cable coupling thePUA20 with such a network so that thePUA20 functions as a host or device communicating on the network.
• Instructions for operatingprocessor110 as well as research data received by thesystem100 are stored instorage130 coupled withprocessor110. An input device ordevices140 coupled withprocessor110 enable a user of thesystem100 to enter commands and/or data such as system commands (for example, a system startup command or a command to enter a system maintenance mode), research data and/or software updates or other modifications.System100 in certain embodiments is maintained by a research organization. In certain embodiments,system100 is maintained by another entity acting for or on behalf such a research organization. The operation ofsystem100 in cooperation withPUA20 to set up, promote, operate, maintain and/or terminate research operations, is further described hereinbelow.
• In order to identify PUA users for random sampling to establish a panel of such users for gathering research data, in certain embodiments one or more lists of subscribers are obtained from PUA service providers and the users are contacted at random to recruit them to participate on the panel. In certain instances, publicly available records may be sufficient to identify the users. Public records include telephone number and address directories, e-mail directories, and various governmental filings, among other records. Other public and non-public information, such as warranty records (e.g., from completed warranty cards), and retail store records containing purchaser information, may be utilized. In certain other embodiments, the identities of the owners and/or users of the PUAs to be employed are not ascertainable and thus are obtained from the users themselves. In certain embodiments, combinations of the foregoing user identification methods are used.
• In certain embodiments, PUA users are recruited through a communication using a means other than their PUAs, such as by mail, e-mail, a call to a landline telephone number or by personal contact, while in certain embodiments, a widely disseminated solicitation is used, such as an advertisement or notice in one or more types of media. In certain embodiments, PUA users are contacted bysystem100 ofFIG. 2 or by other means via their PUAs, such asPUA20, by supplying an appropriate communication which causes the PUA to provide a predetermined audible and/or visual message to the user providing a request for participation as a panel member. With reference again toFIG. 1, in certain ones of such embodiments, the communication comprises a live, synthesized or recorded voice call to thePUA20 either fromsystem100 or by other means, while in certain ones of such embodiments, the communication comprises a visual message fromsystem100 toPUA20 and provided thereby to the user viadisplay90. Such a visual message may be an e-mail, a text message, a web page or the like. In certain ones of such embodiments, thePUA20 is provided to the user with software operative to control the PUA to communicate the message in audible and/or visual form to the user, with or without receipt of an activation message in the PUA to initiate the communication of the audible and/or visual message to the user. In certain ones of such embodiments, the visual display message is operative to control thePUA20 to display an interactive control enabling the user to communicate an acceptance of the request to participate in the panel to thesystem100. Such control may be a form, an e-mail address, a telephone number or the like and in certain embodiments, requests demographic information of the user and/or provides instructions for participating in a research operation by means of the user's cellular telephone.
• In certain embodiments, multiple messages are communicated to users to recruit them. In certain ones of such embodiments, a first recruitment message is communicated containing data to indicate to the user that participants are being recruited and requesting the user to consider participating. Subsequently, a second recruitment message is communicated to the user containing data directly requesting the user's participation. In some implementations the first message is communicated bysystem100 as an automatically generated message, while in others it is a widely disseminated message. In some implementations the first message contains data indicating that a benefit will be provided to the user for such participation or agreement to participate, as an incentive for the user to agree to participate. This gives the user an opportunity to consider the desirability of receiving the benefit before receiving the second message soliciting his/her participation, and thus serves as a pre-recruitment tool.
• In order to encourage participation in such research operation, in certain embodiments the recruitment message provides or offers to provide a benefit to the user in exchange for the user's participation or agreement or willingness to participate in a research operation. In certain ones of such embodiments, the benefit is provided in response to a message from the user, via thePUA20, indicating a willingness or agreement to participate in the research operation, and in certain cases a message is communicated bysystem100 toPUA20 indicating that the benefit is being provided, such as a cash benefit, a credit or a service, and a corresponding instruction for provision of the service is communicated bysystem100 to an appropriate benefit provider. In certain ones of such embodiments, the offered benefit comprises a service provided by means of the PUA, such as voice, text message and/or e-mail communication services, other Internet services and/or access to certain applications (e.g., games or personal information management software), content or media data (such as ring tones, images, audio/video data, or songs). In certain ones of such embodiments, the offered benefit comprises cash or a credit, or a service provided apart from the use of the PUA. In certain ones of such embodiments, an offer is made to provide a PUA comprising a research data gathering system and/or a service provided by means of a PUA for a person's use conditioned on the person's participation in the research operation. Activation of the PUA to provide services to the user can be conditioned on such participation. In certain ones of such embodiments, the recruitment message is communicated to the PUA with an offer to provide a service with the use of the PUA or to activate such a service, such as voice or other data communication services or access to content such as audio or video content. The provision of the service is initiated or the service is activated in certain ones of such embodiments by communicating a benefit provision message to at least one of the cellular telephone and a service provider.
• In certain embodiments, thePUA20 as provided to the user stores software enabling it to gather, store and/or communicate research data, such as codes and/or signatures indicating exposure to audio media. In certain ones of such embodiments, the software is inoperative to carry out at least one of such gathering, storing or communicating functions until activated, by an action of the user (such as a command to the PUA entered by the user input80 of themicrophone60, or data entered by the user indicating agreement to participate in the research operation) and/or by means of a communication received by the PUA fromsystem100. In certain ones of such embodiments, the software is enabled when the PUA is provided to the user.
• In certain embodiments, thePUA20 as provided to the user, while capable of gathering, storing and/or communicating research data when appropriate software runs on itsprocessor30, lacks some or all of such appropriate software. In certain ones of such embodiments, thePUA20 is enabled to gather, store and/or communicate research data by downloading the required software fromsystem100. In certain ones of such embodiments, in response to a message expressing agreement to participate in a research data gathering, storage and/or communication activity or a different message from which such agreement can be inferred (such as a download request), thePUA20 downloads the required software fromsystem100, as well as media data or other content (such as ring tones; images, audio/video data, or songs), games and/or other user software, provided as an incentive for such participation. The content and/or software can be sent fromsystem100 or from a different source. In certain ones of such embodiments, the user installs the software in thePUA20 from external storage, such as a personal computer or external storage device, using a wireless communications link, a cable or an interface.
• Various ways of responding to the recruitment message are provided in a variety of embodiments. In certain embodiments, the user responds to a recruitment message by communicating a message tosystem100 or other destination in response via thePUA20, either in the form of a voice call, a form containing the message, an e-mail, text message or the like, indicating a willingness or agreement to participate in the proposed research operation using the PUA. In certain embodiments, the responsive message is communicated by a different means, such as by a voice call using a different telephone, by mail, e-mail, a form provided by a web page, an in-person communication or the like. However the responsive message is communicated, in certain embodiments it includes demographic data and/or data that conveys other personal or household attributes to be stored insystem100. In certain embodiments, such data is communicated by a different message. In certain embodiments, a message is communicated from thePUA20 in response to the recruitment message from which the user's willingness to participate can be inferred, such as a message tosystem100 that conveys research data gathered by thePUA20 where it is necessary for the user to activate its capability to gather, store and/or communicate research data or a message tosystem100 requesting a download of software or other data required to provide, activate or enable the cellular telephone's capabilities to gather, store and/or communicate research data.
• In certain embodiments, the PUA activates, installs and/or enables functionality to gather, store and/or communicate research data in response to or conditioned upon, the user's affirmative response to the recruitment message. In certain ones of such embodiments, an action of the user to produce, enter or communicate such an affirmative response using thePUA20 activates such functionality implemented by software running onprocessor30. In certain ones of such embodiments, such action of the user causesPUA20 to request a download of software and/or data for installing, activating or enabling such functionality. In certain ones of such embodiments, such action of the user causesPUA20 to install software provided with the recruitment message to implement such functionality, or else to make use of other data in or accompanying the recruitment message to implement such functionality.
• Where the user responds to a widely disseminated solicitation, such as an advertisement, a notice, a documentary solicitation provided with the PUA or the like, the responsive message can be communicated as described hereinabove. In certain embodiments, a response to a widely disseminated solicitation takes a different form or includes different content, such as a request communicated tosystem100 for download of software or other data required to initiate, install or activate the operation of the PUA to automatically gather, store and/or communicate research data, and/or a communication of research data from the PUA tosystem100 from which the user's willingness to participate can be inferred.
• Data indicating the recruitment of the user and indicating an identity of the PUA to be used in the research operation to gather, store and/or communicate research data by means of the PUA is stored instorage130 ofsystem100 based on the responsive message. Research data gathered by means of such PUA is stored in association with data identifying the PUA.
• It is desired to successfully recruit a substantial proportion of the users contacted. Where no response to a recruitment message is received or a response is received but indicates an unwillingness to participate, in certain embodiments negative data indicating a failure to recruit the user to participate in the research operation is stored insystem100 and subsequently a further recruitment message is communicated to the user to solicit participation in the research operation. The reason for failing to successfully recruit the user can be time-dependent. For example, the user might not have the PUA turned on during a time of day when the recruitment message is communicated, or the user might not be receptive to such a message at the time of day that the message is first sent. In certain ones of such embodiments,system100 stores the time when the unsuccessful message was communicated and the further recruitment message is communicated under the control ofsystem100 at a time differing from the time at which the previous message was communicated. In certain ones of such embodiments, a content of a negative response from the user is employed as a basis for communicating the further recruitment message.
• In certain embodiments, the recruitment message includes survey questions requesting the user to provide demographic or other data concerning the user or the user's household. Where fewer than all of the survey questions are answered, in certain embodiments, a further message is communicated to the user including a survey having fewer questions than the previous, uncompleted survey. In certain ones of such embodiments, the number of survey questions of the first message that were answered is used bysystem100 to determine the number of questions included in the subsequent message. For example, if the user only answered three of eight questions contained in the first message, the subsequent message might include three or fewer questions to improve the likelihood that all will be answered by the user in a responsive message.
• In certain embodiments, a response to the recruitment message is communicated by the PUA with or without any action by the user. In certain ones of such embodiments, the response comprises a message from the PUA indicating an operational status or ability thereof to gather, store and/or communicate research data and/or a message from the PUA indicating receipt of the recruitment message.
• Where it is necessary to activate a capability of the PUA to automatically carry out a research operation, in response to the message from the user indicating a willingness to participate, in certain embodiments an activation message is communicated bysystem100 to the PUA with a command or request to effect such activation. In certain embodiments, the activation message includes activation data to activate such capability, with or without an accompanying activation command. In certain ones of such embodiments, the activation data comprises a telephone number, a network address (such as an IP address, domain name, MAC address, or the like), a communication protocol or other data useful for communicating the research data gathered by means of the PUA. In certain ones of such embodiments, the activation data comprises software for running on theprocessor30 of thePUA20 to control, carry out and/or enable a research operation thereby. In certain embodiments, the activation message is communicated to the user, viaPUA20 or otherwise, bysystem100 or by other means, and requests an action thereof to activate, enable and/or install a capability of the PUA to carry out a research operation and/or provides instructions for participating in a research operation automatically by means of thePUA20.
• In response to the message from the user indicating a willingness to participate, in certain embodiments a message is communicated bysystem100 or by other means (for example, a live, synthesized or stored voice call, or in documentary form) to the user via the PUA or by other means providing instructions for participating in the research operation to gather, store and/or communicate research data automatically by means of the PUA. Where the user is offered an incentive to participate, such as cash, credit or a service, in certain embodiments, a message is communicated bysystem100 in response to the message from the user to a provider of such incentive, such as a service provider, retailer or financial institution to instruct that the incentive be provided. In certain embodiments where the benefit comprises a service provided by means of the PUA, in response to the message from the user indicating a willingness to participate,system100 communicates a message to the user and/or to the PUA enabling the PUA to provide the service or enabling the user to make use of the PUA to obtain the service. In certain ones of such embodiments, the service comprises a provision of media data or of content that is not widely available and a message is communicated by thesystem100 or by a different source for such content in response to a message fromsystem100, to the PUA and/or the user comprising such media data or content and/or data enabling the user to access the media data or content by means of the PUA or otherwise.
• In certain embodiments, an activation message is communicated to thePUA20 bysystem100 without regard to prior receipt of a participation message from the PUA or its user. In certain ones of such embodiments, the activation message comprises a request to thePUA20 for data indicating an operational status thereof to gather, store and/or communicate research data and/or system data for the PUA, such as an identification thereof and/or data concerning its operating system that enables selection of appropriate software to run on theprocessor30 thereof, and in response the PUA communicates the requested data to thesystem100. A response to this message in certain ones of these embodiments can be used to build a database of potential panelists from whom such panelists may be recruited at random. It can also be employed as a means of determining one or more appropriate times to contact the user with a recruitment message. In certain ones of such embodiments, the activation message communicated bysystem100 comprises a request to thePUA20 or its user for research data gathered automatically by the PUA. This is useful where, for example, the user has previously entered data in the PUA indicating a willingness to participate in such a research operation, but where such data has not been communicated from the PUA. In certain ones of such embodiments, the activation message fromsystem100 comprises a request to the PUA for a response comprising a receipt for the activation message. A request of this kind can be used to determine that the PUA is operational. This is useful, for example, to build a database of potential panelists to be contacted subsequently or where no further data concerning the PUA or its user is required. In certain ones of such embodiments, the activation message comprises a message communicated fromsystem100 toPUA20 comprising activation request data for thePUA20 requesting activation of a capability thereof to gather, store and/or communicate research data tosystem100 or elsewhere, or else requesting an action of the user to activate such capability. In certain ones of such embodiments, thePUA20 responds (with or without any prior action by the user to effect such activation) by communicating one or more messages tosystem100 comprising research data gathered automatically by thePUA20, indicating an operational status or ability thereof to gather, store and/or communicate research data, indicating receipt byPUA20 of the activation message and/or data from the user indicating a willingness or agreement to participate in the research operation.
• With or without any prior communications between thesystem100 and thePUA20, the activation message in certain embodiments comprises instructions for participating in a research operation by means of thePUA20. In certain ones of such embodiments, the PUA responds (with or without a prior action by the user that enables such response) by communicating a message tosystem100 comprising at least one of research data gathered automatically by thePUA20, a message from thePUA20 indicating an operational status or ability thereof to gather, store and/or communicate research data, a message from the user of thePUA20 concerning participation of the user in a research operation by means of the PUA, a message from the user of the PUA identifying such user and/or the PUA, and a message from the PUA indicating receipt thereby of the message fromsystem100. In some cases the message fromPUA20 tosystem100 comprises data indicating a willingness or agreement of the user to participate in the research operation, which can be in the form of visual display data.
• When a user's participation in the panel is terminated, in certain embodiments a termination message is communicated bysystem100 to the user's PUA for one or more purposes. In certain embodiments, thePUA20 responds by communicating a message tosystem100 indicating that it has received the termination message. In certain ones of such embodiments, the termination message comprises a deactivation message to thePUA20 to deactivate a research operation or an ability to carry it out, either automatically without any action of the user, or else instructing the user to deactivate such function. Of these embodiments, in certain ones the termination message also comprises data for producing a message to the user, conveyed either visually or audibly, notifying the user than such research operation has been deactivated. Of these embodiments, if the research operation is deactivated, in certain ones thePUA20 subsequently communicates a responsive message to thesystem100 to indicate that the research operation has been deactivated. Of these embodiments, in certain cases, the deactivation message deactivates one data gathering, storage and/or communication function, but permits another to continue in operation while providing a control to the user enabling the user to deactivate the function that continues in operation, and in certain ones of these embodiments, the provision of the control is conditioned on deactivation of the one function by the user and/or receipt of the deactivation message in the PUA. Where the termination message comprises a deactivation message directed to the user, and the user is promised a credit or other benefit as an incentive, in certain cases the provision of the credit or other benefit is conditioned on deactivation of the one function by the user.
• In response to such a deactivation message, in certain embodiments thePUA20 communicates a message tosystem100 reporting that the function has been deactivated and/or a message acknowledging receipt of the deactivation message. In response to such a deactivation message, in certain embodiments, the user inputs a deactivation command in thePUA20 instructing it to deactivate a capability thereof to gather, store and/or communicate research data.
• In certain embodiments where the user is promised a credit or other benefit for participation as an incentive, the termination message comprises a message communicated bysystem100 to a third party credit facility or other benefit provider instructing that a final benefit be provided to the user. In certain ones of these embodiments, a corresponding notice is communicated bysystem100 to the user, via thePUA20 or otherwise.
• FIG. 2A illustrates a research data monitor72 affixed to anouter surface21 of aPUA20A, wherein themonitor72 is operative to gather research data and communicate it toPUA20A.PUA20A is illustrated in the block diagram ofFIG. 2B. As shown inFIG. 2B,PUA20A comprises the same elements asPUA20 ofFIG. 1, except thatresearch data source96 is omitted from the embodiment ofFIG. 2B.
• Research data monitor72 is illustrated in the block diagram ofFIG. 2C. The research data monitor72 comprises aprocessor74 that is operative to exercise overall control of themonitor72 and to process data for transmission or reception andcommunications82 coupled to theprocessor74 and operative under the control ofprocessor74 to perform those functions required for conducting communications withPUA20A. In certain embodiments,processor74 comprises two or more processing devices, such as a first processing device (such as a digital signal processor) that processes research data, such as audio data, and a second processing device that exercises overall control over operation of themonitor72. In certain embodiments,processor74 employs a single processing device. In certain embodiments, some or all of the functions ofprocessor74 are implemented by software, while in other embodiments, the functions ofprocessor74 are implemented in hardwired circuitry without the use of software.
• In certain embodiments,communications82 establishes and maintains a wireless communication link withcommunications40 ofPUA20A, using a Bluetooth™ protocol, a ZigBee™ protocol, an inductive link, a capacitive link, an RF link, infrared link, or otherwise. In certain embodiments,communications82 communicates withcommunications40 using a wired link, such as a USB interface, a Firewire® interface, a connection to a plug or jack of thePUA20A or an internal connection toPUA20A.
• Research data monitor72 further comprises aresearch data source76 coupled withprocessor74. In certain embodiments, research data monitor72 comprises a microphone that serves to transduce acoustic energy for processing byprocessor74 to produce research data. In certain embodiments,research data source76 comprises a keypad that enables the user to input data, such as channel or station data, user identification data or another kind of research data. In certain embodiments, monitor72 comprises an RF receiver and/or infrared radiation detector. In certain embodiments, monitor72 comprises a location data producing device or function providing data indicating a location of themonitor72. Various devices appropriate for use asresearch data source76 include a satellite location signal receiver, a terrestrial location signal receiver, a wireless networking device that receives location data from a network, an inertial location monitoring device and a location data producing service provided by a PUA service provider. In certain embodiments, monitor76 comprises a device or function for monitoring exposure to print media, for determining whether the user is at home or out of home, for monitoring exposure to products, exposure to displays (such as outdoor advertising), presence within or near commercial establishments, or for gathering research data (such as consumer attitude, preference or opinion data) through the administration of a survey to the user of thePUA20A. In certain embodiments, monitor76 comprises one or more devices for receiving, sensing or detecting data useful in implementing one or more of the foregoing functions, other research data gathering functions and/or for producing data ancillary to functions of gathering, storing and/or communicating research data, such as data indicating whether the panelist has complied with predetermined rules governing the activity or an extent of such compliance. Such devices include, but are not limited to, motion detectors, accelerometers, temperature detectors, proximity detectors, satellite positioning signal receivers, RFID readers, RF receivers, wireless networking transceivers, wireless device coupling transceivers, pressure detectors, deformation detectors, electric field sensors, magnetic field sensors, optical sensors, electrodes, and the like.
• Monitor72 further comprisesstorage78 coupled withprocessor74 and operative to store data as needed. In certain embodiments,storage78 comprises a single storage device, while in others it comprises multiple storage devices. In certain embodiments, a single device implements certain functions of bothprocessor74 andstorage78.
• FIG. 2D illustrates an embodiment of research data monitor72 fabricated on asubstrate83, such as a printed circuit board or a flexible substrate comprising paper, plastic or the like, on which certain elements ofmonitor72 are printed onsubstrate83.Power source86 comprises a battery (either rechargeable or non-rechargeable) or a charge storage device such as a capacitor, printed onsubstrate83. In the embodiment ofFIG. 2D,communications82 comprises an RF transceiver, such as a Bluetooth™ transceiver, a ZigBee™ transceiver or other RF transceiver. Anantenna92 is printed onsubstrate83 and coupled withcommunications82. It will be appreciated that monitor72 can be fabricated to have a very thin profile and very low weight, so that it may be affixed to the enclosure of a cellular telephone, a PDA or other PUA that is carried on the person of a participant, without adding substantially to its size or weight. In certain embodiments, themonitor72 is carried by a cover for the PUA (such as decorative “skin”). In certain embodiments, monitor72 is housed in or carried by a device separate from the PUA and adapted to be carried with the person of a panelist who carries the PUA.
• FIG. 2E is a block diagram of a PUA comprising a personal communication device adapted to be carried on the person of a participant (such as a PDA, Blackberry® device, pager, notebook computer, walkie talkie, or the like) having aprocessor94, andcommunications95,user data source96 andstorage97 coupled withprocessor94. A researchdata gathering device72, adapted to be carried on the person of a participant, is operative to gather research data and communicate the same wirelessly tocommunications95 of the personal communication device for subsequent communication by the personal communication device to a research data processing facility. In certain embodiments, the researchdata gathering device72 is separate from the personal communication device, so that it is carried by the participant separately therefrom. In certain ones of such embodiments, thedevice72 is contained in a PUA such as an article of jewelry, an article of clothing, a fob, a wristwatch or other PUA. In certain ones of such embodiments, thedevice72 is contained in its own enclosure and is carried on a lanyard to be worn about the participant's neck or provided with a pin, clasp or belt clip for attachment to an article of the participant's clothing.
• FIG. 3 is a block diagram of a personal digital assistant (PDA)300 modified to gather research data. The PDA comprises aprocessor310 that is operative to exercise overall control and to process data for, among other purposes, transmission or reception by the PDA andcommunications320 coupled to theprocessor310 and operative under the control ofprocessor310 to perform those functions required for establishing and maintaining two-way communications over a network (not shown for purposes of simplicity and clarity).
• In certain embodiments,processor310 comprises two or more processing devices, such as a first processing device that exercises overall control over operation of thePDA300 and a second processing device that performs certain more specific operations such as digital signal processing. In certain embodiments,processor310 employs a single processing device. In certain embodiments, some or all of the functions ofprocessor310 are implemented by hardwired circuitry.
• PDA300 further comprisesstorage330 coupled withprocessor310 and operative to store software that runs onprocessor310, as well as temporary data as needed. In certain embodiments,storage330 comprises a single storage device, while in others it comprises multiple storage devices. In certain embodiments, a single device implements certain functions of bothprocessor310 andstorage330.
• PDA300 also includes auser input340 coupled withprocessor310, such as a keypad, to enter commands and data, as well as adisplay350 coupled withprocessor310 to provide data visually to the user under the control ofprocessor310.
• In certain embodiments, thePDA300 provides additional functions and/or comprises additional elements. In certain embodiments,PDA300 provides cellular telephone functionality, and comprises amicrophone370, as well as an ability ofcommunications320 to communicate wirelessly with a cell of a cellular telephone network, to enable its operation as a cellular telephone. WherePDA300 possesses cellular telephone functionality, incertain embodiments PDA300 is employed to gather, store and/or communicate research data, such as by storing appropriate research software instorage330 to run onprocessor310.
• In certain embodiments,communications320 ofPDA300 provides wireless communications via Bluetooth protocol, ZigBee™ protocol, wireless LAN protocol, infrared data link, inductive link or the like, to a network, network host or other device, and/or through a cable to such a network, network host or other device. In such embodiments,PDA300 is employed to gather, store and/or communicate research data, such as by storing appropriate research software instorage330 to run onprocessor310.
• In certain embodiments, the PDA is provided with aresearch data source360 coupled by a wired or wireless coupling withprocessor310 for use in gathering further or alternative research data to be communicated to a research organization. In certain ones of these embodiments, theresearch data source360 comprises a location data producing device or function providing data indicating a location of thePDA300. Various devices appropriate for use assource360 include a satellite location signal receiver, a terrestrial location signal receiver, a wireless networking device that receives location data from a network, an inertial location monitoring device and a location data producing service provided by a cellular telephone service provider. In certain ones of these embodiments,research data source360 comprises a device or function for monitoring exposure to print media, for determining whether the user is at home or out of home, for monitoring exposure to products, exposure to displays (such as outdoor advertising), presence within or near commercial establishments, or for gathering research data (such as consumer attitude, preference or opinion data) through the administration of a survey to the user of thePDA300. In certain ones of these embodiments,research data source360 comprises one or more devices for receiving, sensing or detecting data useful in implementing one or more of the foregoing functions, other research data gathering functions and/or for producing data ancillary to functions of gathering, storing and/or communicating research data, such as data indicating whether the panelist has complied with predetermined rules governing the activity or an extent of such compliance. Such devices include, but are not limited to, motion detectors, accelerometers, temperature detectors, proximity detectors, satellite positioning signal receivers, RFID readers, RF receivers, wireless networking transceivers, wireless device coupling transceivers, pressure detectors, deformation detectors, electric field sensors, magnetic field sensors, optical sensors, electrodes, and the like.
• In addition,PDA300 comprises amicrophone370 coupled withprocessor310 to transduce the user's voice to an electrical signal which it supplies toprocessor310 for encoding, and a speaker and/orearphone380 coupled withprocessor310 to transduce received audio fromprocessor310 to an acoustic output to be heard by the user.PDA300 also includes auser input340 coupled withprocessor310, such as a keypad, to enter telephone numbers and other control data, as well as adisplay350 coupled withprocessor310 to provide data visually to the user under the control ofprocessor310.
• In addition,PDA300 comprises a personal communication device adapted to be carried on the person of a participant having aprocessor310, andcommunications320, andstorage330 coupled withprocessor310. Aresearch data source360, adapted to be carried on the person of a participant, is operative to gather research data and communicate the same wirelessly tocommunications320 of the personal communication device for subsequent communication by the personal communication device to a research data processing facility. In certain embodiments,research data source360 comprises a microphone for receiving ambient acoustic energy and producing a corresponding electrical signal that is processed either byresearch data source360 to read ancillary codes therein or extract signatures therefrom, or is instead processed for doing so byprocessor310. In certain embodiments, theresearch data source360 is separate from the personal communication device, so that it is carried by the participant separately therefrom. In certain ones of such embodiments, theresearch data source360 is contained in a PUA such as an article of jewelry, an article of clothing, a fob, a wristwatch or other PUA. In certain ones of such embodiments, theresearch data source360 is contained in its own enclosure and is carried on a lanyard to be worn about the participant's neck or provided with a pin, clasp or belt clip for attachment to an article of the participant's clothing.
• FIG. 4 is a block diagram of anexternal storage device400, such as a portable storage drive, modified to gather research data. Astorage430, such as a flash memory, serves to store data for use by the user as well as research data. Access tostorage430 is controlled by aprocessor410. In certain embodiments,storage430 is partitioned into a portion used to store user data and a further portion used to store research data (as well as research software, if necessary, to run on processor410). In certain embodiments,processor410 dynamicallypartitions storage430 into sections as needed so that each stores either user data or research data (and/or research software).Storage device400 also comprisescommunications420 coupled withprocessor410 to receive data to be written instorage430 and to communicate data read fromstorage430.Communications420 in certain embodiments communicates data by means of a connection, such as a USB interface, while in others communicates its data wirelessly, for example, by means of a Bluetooth protocol, wireless LAN protocol, infrared data link, inductive link or the like.
• Storage device400 also comprises aresearch data source440 that provides research data to be stored instorage430 and communicated tosystem100 viacommunications420. In certain embodiments,research data source430 comprises an acoustic transducer, such as a microphone, and processing (not shown for purposes of simplicity and clarity) to produce audio data in compressed or uncompressed form to be stored instorage430 under the control ofprocessor410. In certain embodiments, ancillary codes in the audio data are decoded by processing inresearch data source440 and/or signatures are extracted from the audio data thereby to be stored instorage430. In certain embodiments other or additional types of research data are gathered bysource440, such as those described hereinabove.
• In certain embodiments,storage device400 employs external power to write and read user data viacommunications420, as in the case of a USB interface. In such embodiments,research data source440 includes a power source (not shown for purposes of simplicity and clarity), such as a rechargeable battery, to provide power for operatingresearch data source440 and writing research data to thestorage430 whilestorage device400 is not coupled to a source of external power.
• In certain embodiments, communications betweenstorage device400 andsystem100 of the kind described above in connection withPUA20, are conducted without involving the user, so that a user input and display are not required. In certain embodiments, such communications are carried out by couplingstorage device400 with a networked host, such as a personal computer, cellular telephone or PDA to communicate withsystem100. Of these embodiments, in some cases a user input and display of the networked host are used to carry out communications involving user interaction. In these cases, benefits for participating in a research operation to gather, store and/or communicate research data that require the user to carry thestorage device400 on his or her person, can be provided via the networked host or otherwise.
• In certain embodiments, incentives to participate are offered. Various incentives, depending on the embodiment, include benefits related to use of the PUA, such as PUA-supplied services, award points or credits (e.g., free cellular telephone use, free play time for a game device PUA). Certain incentives do not relate to use of the PUA, such as award points or award dollars applicable for use or purchases at retail stores, Internet sites and other locations. Other incentives include free software or unique content available only to panelists.
• In certain embodiments employing incentives, benefits accrue during the period in which a PUA user remains a panel member. In other embodiments, benefits accrue during periods of time the PUA gathers research data, thus encouraging use and/or carrying around of the PUA. In further embodiments, benefits accrue when research data is received by the managing processor600.
• Various illustrative PUA's are presented herein, such as cellular telephones, PDA's, portable storage devices, pens, and notebook computers. As previously discussed, however, many different types of devices, electronic and non-electronic, may be employed as a PUA in accordance with various embodiments described herein. For example, a belt buckle, ring, watch, shoe, etc., may be retrofitted with technology that implements a designated secondary function to enable the gathering of research data. Thus, the scope hereof is not limited to devices that have technical features or technical capabilities as their primary or only function.
• In general, the embodiments described herein employ PUA's for the purpose of carrying out research operations, which are also the kinds of devices or articles that individuals have already freely chosen to use or carry for other purposes beneficial to them. Hence, recruited panel members are not burdened with the task of carrying around a device that they would otherwise not carry around. Moreover, in many embodiments, implementation of the research operation by the user's PUA is transparent to the user.
• Although various embodiments have been described with reference to a particular arrangement of parts, features and the like, these are not intended to exhaust all possible arrangements or features, and indeed many other embodiments, modifications and variations will be ascertainable to those of skill in the art.

Claims (27)

1. A method for recruiting a person to participate in a research operation, comprising:

at least one of providing a benefit to the person as a service provided by means of a PUA, communicating a message to a PUA that activates or enables the provision of a benefit to the person, communicating a direction to a benefit provider to provide a benefit to the person, communicating a message to a PUA that a benefit is being provided to the person, communicating a message to the person offering to provide a PUA to the person for the person's benefit, and communicating a message to the person offering to provide a service as an incentive for such participation.

2. The method ofclaim 1, comprising providing such benefit as a service provided by means of a PUA.

3. The method ofclaim 2, wherein the service comprises a communication to the PUA.

4. The method ofclaim 2, comprising communicating media or other content to the PUA.

5. The method ofclaim 2, comprising communicating software to the PUA providing functionality of benefit to the person.

6. The method ofclaim 5, wherein the software comprises one of a game and personal information management software.

7. The method ofclaim 2, comprising communicating a service to the person via the PUA.

8. The method ofclaim 2, comprising communicating data to the PUA activating, enabling or providing a capability to carry out, a research operation by means of the PUA.

9. The method ofclaim 1, comprising communicating a message to a PUA that activates or enables the provision of such benefit.

10. The method ofclaim 9, comprising communicating data to the PUA enabling the person to obtain the benefit.

11. The method ofclaim 10, wherein the data enables the person to access media data or content.

12. The method ofclaim 10, wherein the data comprises data enabling the person to access a beneficial service or an account providing a credit, an award or points exchangeable for a benefit.

13. The method ofclaim 9, comprising communicating data to the PUA enabling the PUA to provide such benefit.

14. The method ofclaim 13, wherein the benefit comprises a service provided with the use of the PUA.

15. The method ofclaim 14, wherein the service comprises a communications service.

16. The method ofclaim 1, comprising communicating a direction to a benefit provider to provide such benefit.

17. The method ofclaim 16, wherein the direction comprises instructions for providing a service to the person.

18. The method ofclaim 17, wherein the service comprises a communications service.

19. The method ofclaim 18, wherein the service comprises cellular telephone service provided via the PUA.

20. The method ofclaim 17, wherein the service comprises providing access to media or content.

21. The method ofclaim 16, wherein the benefit comprises a credit, points exchangeable for value or an award provided to the person.

22. The method ofclaim 1, comprising communicating a message to a PUA that such benefit is being provided.

23. The method ofclaim 1, comprising communicating a message to the person offering to provide a PUA to the person for the person's benefit.

24. The method ofclaim 23, wherein the benefit comprises communication services provided by means of the PUA.

25. The method ofclaim 1, comprising communicating a message to the person offering to provide a service as an incentive for such participation.

26. The method ofclaim 25, wherein the service comprises a communications service.

27. The method ofclaim 25, wherein the service comprises providing access to media or content.

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