US20070226048A1 - Lead processing - Google Patents

Abstract

Apparatus, method and system network for lead processing are described. More particularly, a web-based client-server system is described where a sales force automation system is used for updating databases and routing tasks based on user activity. In particular, action item form screen images and lead form screen images may be cast as objects and associated with one another. A lead source is identified with a lead, and activity with respect to whether such a lead results in a registration or a quote is tracked. Moreover, whether such registration or quote results in actual revenue generation is tracked as based on an existing opportunity or a new opportunity. Accordingly, lead source effectiveness for generating new business may be determined based on revenue generation.

Description

FIELD OF THE INVENTION
• The present invention generally relates to lead processing, and more particularly to an object-oriented computer system for associating a lead source with revenue generation.
BACKGROUND OF THE INVENTION
• Sales activity often involves following-up leads. These leads may originate from trade shows, promotions, advertising or business acquaintances and the like. Conventionally, lead inquires are collected through various sources, and then they are sent out for qualification or directly sent for qualification to one or more qualification firms. These qualification firms record and qualify the lead inquiries and e-mail qualified leads to a literature coordinator at a sales office. The literature coordinator distributes the qualified leads to field sales personnel or an appropriate distributor within an applicable territory.
• Accordingly, it would be desirable to provide a solution that automates and streamlines distribution of field ready qualified leads and provides a comprehensive campaign management tool that will provide return on investment data.
SUMMARY OF THE INVENTION
• The present invention generally relates to apparatus, method and system network for processing a lead. More particularly, a programmed computer system is provided having a display and coupled to a network, a cursor-pointing device and a keyboard. The network may be a private network, a virtually private network or a portion of the Internet. The programmed computer system may be a web-enabled client computer system. In communication with the programmed computer system is a web-enabled programmed server computer system, which is programmed in part with a sales force automation system. This provides for web-based client-server activity, as follows.
• An action item form screen image is displayed on the display, where the action item form screen image has a display lead button and a dispatch button. The display lead button may be selected to provide a lead form screen image on the display in response to the display lead button selected, where the lead form screen image has an opportunity field. An entry may be made into the opportunity field, upon which one may return to the action item form screen image. With the action item for screen image displayed, the dispatch button may be selected to provide a dispatch form screen image in response to the dispatch button selected. The dispatch from screen image may be used to dispatch an action item object corresponding to the action item form screen image to another programmed computer system.
• After receiving such an action item object, a lead form screen image may be obtained from the action item object. The lead form screen image has a create quote button for creating a quote in part by selecting the create quote button. Once created a quote may be sent to a programmed computer system. After receiving such a quote, the lead form screen image may be obtained from the quote, and it may be determined whether the quote represents an existing opportunity. Status of a lead may be updated in response to determining whether the quote represents an existing opportunity or a new opportunity. As communication is done through a web-enabled programmed server computer system, databases associated with the sales force automation system are automatically updated and traffic is automatically routed. With an automatic accumulation of data for a database based on user activity, it may be determined how much revenue was generated by a lead source associated with the lead to quantify effectiveness of the lead source.
BRIEF DESCRIPTION OF THE DRAWINGS
• So that the manner in which the above recited features, advantages and objects of the present invention are attained and can be understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to the embodiments thereof which are illustrated in the appended drawings.
• It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments.
• FIG. 1 is a flow diagram of an exemplary embodiment of a lead process in accordance with an aspect of the present invention.
• FIG. 2 is a system level diagram of an exemplary portion of an embodiment of a data processing network in accordance with an aspect of the present invention.
• FIG. 3 is a screen image of an exemplary embodiment of a lead action item console image in accordance with an aspect of the present invention.
• FIG. 4A is a screen image of an exemplary embodiment of a lead action item form screen image in accordance with an aspect of the present invention.
• FIG. 4B is a screen image of an exemplary embodiment of a lead action item form screen image and a dispatch form screen image in accordance with an aspect of the present invention.
• FIG. 4C is a screen image of an exemplary embodiment of a design registration form screen image having a detail tab selected to provide a design registration detail view in accordance with an aspect of the present invention.
• FIG. 4D is a screen image of an exemplary embodiment of a quote form screen image having a header tab selected to provide a quote detail view.
• FIG. 5A is a screen image of an exemplary embodiment of a lead form screen image for a lead having detail tab selected to provide a lead detail view in accordance with an aspect of the present invention.
• FIG. 5B is a screen image of an exemplary embodiment of a lead form screen image having product interest tab selected to provide a lead product interest view in accordance with an aspect of the present invention.
• FIG. 5C is a screen image of an exemplary embodiment of a lead form screen having survey tab selected to provide a lead survey view in accordance with an aspect of the present invention.
• FIG. 6 is a portion of a screen image of an exemplary embodiment of an opportunity item form screen image in accordance with an aspect of the present invention.
• FIG. 7 is a block diagram of a computer system.
DETAILED DESCRIPTION OF THE DRAWINGS
• While foregoing is directed to the preferred embodiment of the present invention, other and further embodiments of the invention may be devised without departing from the basic scope thereof, and the scope thereof is determined by the claims that follow.
• Referring toFIG. 1, there is shown a flow diagram of an exemplary embodiment of lead process100 in accordance with an aspect of the present invention. Lead process100 describes how leads are qualified and disseminated to field representatives after lead inquires are received at step101. Lead status is systematically updated based on how a lead is acted upon. This systematic processing facilitates corporations to know what percentage of leads are followed up on by field representatives, what percentage of leads result in business and like information.
• At step101, lead inquiries are passed from any of a plurality of data sources for lead qualification to a lead data gathering organization. A company may be hired to receive such leads, as a lead qualification agency, for passing on to the hiring company to which such leads are ultimately to be directed. At step102, each lead inquiry is analyzed for purposes of completeness and qualification. For purposes of clarity of explanation, the remainder ofFIG. 1 is described in terms of processing a single lead though multiple leads may be process simultaneously.
• At step103, it is determined if a lead is qualified. If a lead is not qualified at step103, the reason(s) for non-qualification are noted at step104. If a lead is qualified, then at step105 such a lead inquiry or lead is associated with a lead source and a campaign from lists of valid lead sources and campaign names, which may be provided from a marketing department. At step106, such qualified lead is rated. Examples of such ratings are AAA, AA, A or B leads. Another company hired to receive such leads may enter rating information prior to passing such a qualified lead to a hiring company, or rating information may be collected and entered directly by the hiring company.
• At step107, qualified, rated lead data for the lead is imported into a lead information database in communication with or having an association with a sales force automation system. This database may comprise an action item table and lead tables. At step107, lead follow-up activity information is loaded into such action item table. At step108, rated lead data is imported into such lead tables. Associated lead contact and product interest information is loaded into such lead tables.
• At step109, a lead task is dispatched to a sales organization lead queue, such as an Independent Sales Organization (ISO), a Field Sales Organization (FSO), or one or more other representatives. Dispatching may be done based on an existing territory model. Optionally, a step127 may be used where an FSO forwards lead data to an ISO for receipt at step110. At step110, an ISO, FSO or other representative accepts such a lead task into a work-in-progress bin (WIPbin). A representative may display lead data by clicking on a web page or other computer screen display button for a lead action item form. For purposes of clarity of explanation, it is assumed that the representative is an ISO for the remainder of description ofFIG. 1 though other representatives may be used. At step111, an ISO retrieves lead information and searches for an existing opportunity. For example, an ISO may search for an existing opportunity if it is believed that an opportunity within a sales force automation system already exists.
• At step112, it is determined whether an opportunity already exists. If an opportunity already exists, at step113 an ISO attaches a lead being worked to such an existing opportunity by selecting such existing opportunity into an lead action item form for the lead. Because there is an existing opportunity, a lead source associated with the lead being worked already exists in the database.
• At step114, an ISO sends such lead action item form to a lead-associated distributor for follow-up. Such a distributor may already be associated with such leads based on type, location, among other classifications and the like. However, if an opportunity does not already exist or is not found at step113, then an ISO dispatches a lead action item form to a distributor of choice. Such a distributor may be selected based on lead type, location, among other classifications.
• At step116, a distributor accepts a lead action item associated with a lead action item form received. A distributor may display lead data by clicking on a web page button or other computer screen display button for a lead action item form. At step117, a distributor works the lead. At step118, the distributor determines if the lead is a valid. If a lead turns out to be invalid, a distributor working such a lead updates its status to invalid at step120.
• At step119, it is determined if a registration or a quote results from a lead. If a registration or a quote results from a worked lead form, a distributor creates a registration or quote object from such a lead form at step121; otherwise, a distributor working such a lead updates its status to invalid at step120. To create such an object, a distributor may click on a create registration or quote button, as applicable, and in response thereto a new registration or quote form, as applicable, will appear. After completing data fields within a registration or quote form, the distributor may supply new customer or contact information within a database if needed.
• At step122, a distributor submits a registration or quote form to an ISO for approval. At step123, another check is done to determine whether an existing opportunity is present. This second check is done to determine whether an opportunity was created by another lead associated with the same lead source as a lead being processed between the time of the check at step112 and this check at step123. If there is no existing opportunity after a search by an ISO at step123, then the ISO creates a new opportunity from the submitted registration or quote form and attaches it to the newly created opportunity at step124, which automatically causes a lead source associated with the lead being worked to be populated in a lead source database. If, however, there is an existing opportunity at step123, at step125 an ISO attaches the submitted registration or quote form to such an existing opportunity. In other words, a lead source associated with the lead being worked already exists in the lead source database.
• At step126, lead status is updated and associated to such an opportunity. Accordingly, lead status is associated with a lead source which created a new opportunity or which is associated with an existing opportunity.
• Referring toFIG. 2, there is shown a system level diagram of an exemplary portion of an embodiment ofdata processing network200 in accordance with an aspect of the present invention.Data processing network200 comprisescorporate management subnetwork201,automated sales subnetwork202 anddistribution subnetwork203.Corporate management subnetwork201 comprisescomputer209 comprisingback office systems208, operatively coupled to product services and software management system205,customer management system207 and optionallyfirewall network server204, which are operatively coupled tomarketing system206.Back office systems208 may comprise information associated with lead process100. By way of example,back office systems208 may comprise a database or databases for lead sources, campaign names, distributors, ISO's, FSOs, regional offices and other information associated with lead process100.
• Corporate management subnetwork201 may be put in communication withautomated sales subnetwork202 throughfirewall network server204.Automated sales subnetwork202 comprisescomputer210, comprising sales force automation (SFA)system211,sales database218,quality database217 andsupport database216, and optionallyfirewall network server212.SFA system211 provides a Web server side for accessing lead data, receiving updated lead data, processing lead data and automatically directing actions to be taken associated with lead data, among other activities described elsewhere herein. Upon receipt of data,SFA system211 determines delivery location based on origin, type and content of received data, then automatically routes transmission(s) associated with such data to an appropriate resource or system.
• Automated sales subnetwork202 may be put in communication withdistribution subnetwork203 throughnetwork server firewall212 and some portion of theInternet213.Distribution subnetwork203 is in communication with some portion of theInternet213 fornetworking ISOs214,regional offices215,FSOs220 anddistributors219 among other Web clients withautomated sales subnetwork202.
• It should be understood thatnetwork200 is described at a high-level depicting interfaces in locations of systems constituting a portion of an infrastructure. Accordingly, many known details have been omitted in order to avoid unnecessarily obscuring the present invention.
• Now, with an understanding of lead process100 anddata processing network200, more detail regarding implementation of such process is provided. Many of these additional details are described in terms of screen images; however, it will be understood by those of skill in the art of the present invention that such screen images are graphical user interface (GUI) representations of data input and display screens having fields for database organization and input. Such screen images are representations of objects that may be manipulated for purpose of organization, association, storage and communication. Such screen images may comprise selectable commands for creating associations of one such object to one or more other objects.
• Referring toFIG. 3, there is shown a screen image of an exemplary embodiment of a lead action itemconsole screen image300 in accordance with an aspect of the present invention.Console screen image300 listsWIPbins folder301,queues folder303 and action item leads310. A plurality ofsubfolders302 and311 may be used for additional groupings with respect to folder's301 and303, respectively.Files304 are for ISO, FSO or other representative queued leads.Such files304 may be attached to leadaction items310. Attaching a lead to a lead action item facilitates dispatching it withinSFA system211, as a lead is not a workflow object. Accordingly, by openinglead action item304, a lead310 attached tosuch action item304 may be determined. To work on alead304, it may be dragged and dropped intoWIPbin301 for obtaining ownership or responsibility to work or have another work such a lead.
• Leadaction items310 compriseidentification305, anend customer306, atitle307, astatus308 and adistributor309. Data for these headings may be located in respective data fields as will become more apparent.Title307 of a lead action item indicates alead identification number305 followed by the name of a site or end customer associated with such a lead. Alead identification number305 begins with “LD” followed by a system-generated number. Using system-generated numbers provides at least an approximately chronological ordering of leads as numbers are sequentially assigned. However, leads may be grouped and provided for lead identification every three months.
• Referring toFIG. 4A, there is shown a screen image of an exemplary embodiment of a lead action itemform screen image400 in accordance with an aspect of the present invention. Lead action itemform screen image400 comprisesdisplay lead button401 anddispatch button402. At which point, a representative can obtain data regarding such a lead by clickingdisplay lead button401, accept such a lead and dispatch such a lead to a distributor.
• Dispatch button allows an ISO, FSO or other representative to forward a lead to a distributor of choice. Leads are transmitted using a lead action item object and have a priority indicated inpriority field404. Notably, for convenience a find bytitle field405 andfilter field406 are part of lead action itemform screen image400, and thus by clicking on find button407 a user may search for lead action items without having to pull down or otherwise actuate any other menu.
• Condition field409 is to note state of a lead action item, for example opened or closed.Status field408 is to note status of a lead, for example authorized, pending marketing review, in progress, draft or extension requested.Contact field403 is to indicate a first and last name (F/L) for a person to contact regarding such lead, such as an employee of a current or potential customer.
• Referring toFIG. 4B, there is shown a screen image of an exemplary embodiment of a lead action itemform screen image400 and adispatch screen image420 in accordance with an aspect of the present invention.Dispatch screen image420 is activated in response to selectingdispatch button402.
• Dispatch screen image compriseslead identification field421,lead title field422 andWIPbin field423. As there may be a plurality of distributors to which a sales representative may dispatch a lead,list button424 is provided to list distributors within a territory associated with such a lead. Accordingly, a distributor receiving such a dispatched lead may invalidate it, create a design registration (DR) from it or create a quote from it. If a distributor creates a quote or a design registration, a lead source associated with such quote or design registration is automatically stored.
• Part of this description is in terms of preparing a design in response to a customer; however, such registration may be omitted in business cases where it is inapplicable. However, inFIG. 4C there is shown a screen image of an exemplary embodiment of a design registrationform screen image430 having adetail tab433 selected to provide a design registration detail view in accordance with an aspect of the present invention. Design registrationform screen image430 comprises aheader section440 and three selectable tabs, namelydetail tab433,line items tab434 andnotes tab435.Header section440 comprisesproject identification field431 anddistributor branch field432.Detail tab433 comprises distributionsales person field438 and distribution field application engineer (FAE)field439. Design registrationform screen image430 further comprisesshow lead button436 to go to a lead object screen image and viewactivity log button437 to go to an activity log regarding a lead associated with such design registration.
• Referring toFIG. 4D, there is shown a screen image of an exemplary embodiment of a quoteform screen image455 in accordance with an aspect of the present invention. Quoteform screen image455 is shown withheader tab456 fields displayed. Quoteform screen image455 comprisesproject identification field431.
• Referring toFIG. 5A, there is shown a screen image of an exemplary embodiment of a leadform screen image500 for a lead havingdetail tab505 selected to provide a lead detail view in accordance with an aspect of the present invention. As mentioned elsewhere herein, a lead object comprises aheader section519 and three tabs, as indicated by reference numbers505-507. Leadidentification field501 comprises “LD” followed by a unique lead identifier number.Date field503 is a date assigned bySFA system211 shown inFIG. 2, namely, a date such lead was captured bySFA system211.Campaign field502 is for a marketing effort associated with such a lead, and may further be associated to at least one offered product or product division. Lead source fields504 provide a sub-level under campaign and refer to marketing activity generating such a lead. Examples of lead sources are specific ads, tradeshows, promotions and the like. By tracking leads by campaign and lead source, success of marketing efforts may be measured as viewed by the number and value of opportunities generated by such efforts, which additionally may be compared to cost of such campaign and lead source for a return on investment analysis.
• Detail tab505 provides asite field509 to indicate a customer or other site name. Leads are sent to a representative's lead queue base on country and/or zip code of lead, and thus zip/country fields510 provide room for such information.Queue field511 andWIPbin field512 providesubfolder311 and301 information, respectively.Rating field515 comprises a pull down menu for selecting a rating for a registration or a quote. Ratings may be based on timing of a project and/or potential volume to be purchased. Acceptbutton518 is active prior to taking ownership of a lead. For example, by right-clicking on a lead with a cursor-pointing device thus invoking leadform screen image500, acceptbutton518 will be shown as selectable, where ownership of such a lead may be taken by clicking on acceptbutton518. This is an alternative process to the above-described drag and drop method.
• Create design registration button513 and createquote button514 allow a user to create registrations and quotes, respectively. If a lead has been accepted by a distributor, for example, and such lead results in a registration or a quote, the distributor opens an associated lead work object fromWIPbin301 shown inFIG. 3, and then clicks on create registration button513 or createquote button514, as applicable. By clicking on abutton513 or514, a corresponding registration or quote form screen will appear. The distributor then completes such a form. Upon actuating eitherbutton513 or514, a lead source associated with such lead is stored in a database.
• If a lead is found to be invalid, a user may select makeinvalid button516. Changing status of a lead to invalid may be due to inability to make contact with a lead contact person, gain of such a sale would not justify the effort, among other reasons. A reason for invalidating a lead may be added to anotes section533 under survey tab506, as illustratively shown inFIG. 5C.Print lead button517 allows a user to print information about a lead, and is especially useful when a sales representative wants to forward a lead to an outside sales representative, namely, a representative that does not have on-line access toSFA system211.
• Referring toFIG. 5B, there is shown a screen image of an exemplary embodiment of leadform screen image500 havingproduct interest tab507 selected to provide a lead product interest view in accordance with an aspect of the present invention.Product interest tab507 comprises proposedproject name field520,product interest field521, developmenttool interest field522,job function field523,preferred distributor field524,industry type field525 anddecision role field526. These fields may be used in part to record information about a potential customer's interest with respect to a lead.
• Referring toFIG. 5C, there is shown a screen image of an exemplary embodiment of leadform screen image500 having survey tab506 selected to provide a lead survey view in accordance with an aspect of the present invention. Survey tab506 allowsquestion identifications530, survey questions531 and surveyresponses532 to be recorded for a particular customer associated with a lead.
• Referring again toFIG. 5A, lead detail view comprisesnew opportunity button540. If a representative selectsnew opportunity button540, then lead status resulting in a design registration or quote is updated to “Attached-Primary” and is indicated inlead status field408. Such a new opportunity is identified in opportunity fields541 by name and number, andbuttons513,514,540 and542 are de-activated. “Attached-Primary” means that a lead source that generated such a lead, resulting in a representative creating a new opportunity from such design registration or quote, gets credit for all sales associated to that opportunity. This facilitates marketing efforts for evaluation and comparison of effectiveness of marketing activities, namely, each lead source may be discretely associated with actual sales revenue generated from or in response to such lead source.
• If, however, a lead work object is attached to an existing opportunity, then lead status resulting in a design registration or quote is updated to “Attached-Secondary” as indicated infield408. “Attached-Secondary” means that a lead source that generated such a lead, resulting in a representative creating a design registration or quote for an existing opportunity, will not get credit for any sales associated to that opportunity. This too facilitates marketing efforts for evaluation and comparison of effectiveness of marking efforts, namely, which lead sources were not effective in generating new opportunity revenue. In sum, a lead that has Attached-Primary status has potential to generate new business, where a lead that has Attached-Secondary status does not.
• A lead work object is attached to an existing opportunity by selecting checkedbutton542. In response to clickingbutton542, a list of existing opportunities will appear. By selecting an existing opportunity from such list, the selected opportunity is attached to the lead work object. Leadstatus field408 is updated to indicate Attached-Secondary; such an existing opportunity is identified in opportunity fields541 by name and number; andbuttons513,514,540 and542 are de-activated. Etcetera or “ . . . ”button543 is a go to button for retrieving a record for a value entered in a go to button associated field, in this example information on a selected existing opportunity.
• Referring toFIG. 6, there is shown a portion of a screen image of an exemplary embodiment of an opportunity itemGUI screen image600 in accordance with an aspect of the present invention. Opportunity itemGUI screen image431 comprises project identification fields601 and endcustomer field602 inheader section603, as well as eight tabs, namely,detail tab604, quote-forecast-DDA (Distributor Debt Authorization)tab605,sales plan tab606,competitive tab607,influencers tab608,design registration tab609,team tab610 and leadstab611.Leads tab611 is illustratively shown as having been activated or selected for providing information on a lead.
• Referring toFIG. 7, there is shown a block diagram of acomputer system700.Computer system700 may be implemented using a configured personal computer, workstation computer, mini computer, mainframe computer, or a distributed network of computers.Computer system700 may be used forcomputers209 or210 shown inFIG. 2, whereback office systems208,SFA system211,sales database218,quality database217 andsupport database216 are stored inmemory713. Moreover, computer system(s)700 may be located at ISOs, FSOs, regional offices, distributors, among other sales and marketing locations and the like.Computer system700 is configured with at least one of the following:processor711, input/output interface714, andmemory713.
• Computer system700 comprisesoperating system712, which may be OS/2, Java Virtual Machine, Linux, Solaris, Unix, Windows, Windows95, Windows98, Windows NT, Windows ME and Windows2000, among other known platforms, and comprises a Web-enabledprogram715 such as Microsoft's Internet Explorer, Netscape Navigator or the like.Program715 is may be a client or server version of such program depending on application.Operating system712 andprogram715 may be disposed inmemory713.Memory713 may include one or more of the following random access memory, read only memory, magneto-resistive read/write memory, optical read/write memory, cache memory, magnetic read/write memory, among other signal/bearing media and the like.
• For purposes of clarity,computer system700 is described as though it is located at any ISO, FSO, regional office or distributor. Coupled tocomputer system700 areprinter707,keyboard708, signal bearing media drive716,display screen709 and cursor-pointing device710. Thoughkeyboard708 is provided for data entry,keyboard708 may be replaced by a microphone and well-known voice activation software.Computer system700 is coupled to the Internet orother network213 for communicating as described elsewhere herein. Screen images mentioned-above may be displayed ondisplay709 and acted on usingkeyboard708 or cursor-pointing device710.
• An aspect of the present invention is implemented as a program product for use with a computer system such as,computer system700. The program(s) of the program product defines functions of the embodiments and can be contained on a variety of signal/bearing media, which include, but are not limited to: (i) information permanently stored on read only storage media (e.g., read-only memory devices within a computer such as CD-ROM disks readable by a CD-ROM drive); (ii) alterable information stored on non-read only storage media (e.g., floppy disks within a diskette drive or hard-disk drive); or (iii) information conveyed to a computer by a communications medium, such as through a computer or telephone network, including wireless communications. The latter embodiment specifically includes information downloaded from the Internet and other networks. Such signal-bearing media, when carrying computer-readable instructions that direct the functions of the present invention, represent embodiments of the present invention.
• Thus, leads in a particular territory may be gathered. It may be decided which leads relate to current opportunities and which ones have the potential to become or become new business. Leads are distributed and status of leads may be monitored to determine that they have been acted upon and have had status updates. Lead status is systematically updated based on how a lead is acted upon. Accordingly, various groups, such as corporate communications, sales management, marketing, product management and the like, are able to facilely determine what percentage of leads are being followed-up on by representatives, what percentage of leads result in business, among other statistical evaluations. Notably, users are required to enter little if any data. Notes to representatives or distributors may be added, but updating lead status involves selecting an appropriate button on a lead form screen image. Moreover, attachment of an opportunity can also cause updating of lead status.
• In providing the above-described lead processing system, off-the-shelf programs were used. These programs include Clarify, ClearSales and ClearSupport from Clarify Software, Inc. of San Jose, Calif.; SQL Server from Sybase, Inc. of Emeryville, Calif.; and Oracle of the Oracle Corporation of Redwood City, Calif.
• While foregoing is directed to the preferred embodiment of the present invention, other and further embodiments of the invention may be devised without departing from the basic scope thereof, and the scope thereof is determined by the claims that follow. All trademarks are the respective property of their owners.

Claims (12)

1. A method for processing a lead, comprising:

providing a programmed computer system, the programmed computer system having a display and coupled to a network, a cursor-pointing device and a keyboard;

displaying an action item form screen image on the display, the action item form screen image having a display lead button and a dispatch button;

selecting the display lead button;

providing a lead form screen image on the display in response to the display lead button selected, the lead form screen image having an opportunity field;

providing an entry into the opportunity field;

returning to the action item form screen image;

selecting the dispatch button;

providing a dispatch form screen image in response to the dispatch button selected; and

dispatching an action item object corresponding to the action item form screen image.

2. The method ofclaim 7 further comprising:

receiving the action item object;

obtaining the lead form screen image from the action item object, the lead form screen image having a create quote button;

creating a quote in part by selecting the create quote button; and

sending the quote.

3. The method ofclaim 8 further comprising:

receiving the quote;

obtaining the lead form screen image from the quote;

determining whether the quote represents an existing opportunity; and

updating status of the lead in response to determining whether the quote represents the existing opportunity or a new opportunity.

4. The method ofclaim 9 further comprising determining revenue generated by a lead source associated with the lead to quantify effectiveness of the lead source.

5. A graphical user interface (GUI) for processing leads, comprising:

a programmed computer system having a display screen;

an action item form screen image for display on the display screen, the action item form screen image having a display lead button and a dispatch lead button; and

a lead form screen image for display on the display screen, the lead form screen image invoked by selection of the display lead button, the lead form screen image having at least one of a create registration button and a create quote button and having a new opportunity button, the lead form screen image having a lead source field, the lead source field for tracking a lead source of a lead.

6. The GUI ofclaim 11 further comprising a registration form screen image, the registration form screen image having a show lead button and a view activity log button.

7. The GUI ofclaim 11 wherein the lead form screen image comprises a make invalid button.

8. The GUI ofclaim 11 wherein the lead form screen image has a check button configured to an existing opportunity.

9. A data processing network for lead processing, comprising:

a corporate management subnetwork, the corporate management subnetwork having a first computer system, the first computer system programmed with back office systems, the back office systems comprising databases of lead sources, sales offices and distributors;

an automated sales subnetwork, the automated sales subnetwork having a second computer system, the second computer system programmed with a sales force automation system and a sales database, the second computer system in communication with the first computer system;

a distribution subnetwork, the distribution subnetwork having a third computer system, the third computer system in communication with the second computer system, the third computer system programmed with a graphical user interface, the graphical user interface comprising:

an action item form screen image for display on the display screen, the action item form screen image having a display lead button and a dispatch lead button; and

a lead form screen image for display on the display screen, the lead form screen image invoked by selection of the display lead button, the lead form screen image having at least one of a create registration button and a create quote button and having a new opportunity button, the lead form screen image having a lead source field, the lead source field for tracking a lead source of a lead.

10. The data processing network of claim15 further comprising a registration form screen image, the registration form screen image having a show lead button and a view activity log button.

11. The data processing network of claim15 wherein the lead form screen image comprises a make invalid button.

12. The data processing network of claim15 wherein the lead form screen image has a check button configured to an existing opportunity.

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