US20070192467A1 - System and method for providing advertising and content in a distributed internet access environment - Google Patents

Abstract

A method, system, and computer program product that enables persistent display of advertising and other service provider content during access via a gateway access system to third party content on a separate network. A connection is established between a personal computing device (PCD) and the gateway access system. When a gateway server of the gateway access system detects a request from the PCD to access and display third party content from a third party content provider on the background network, the gateway server proxies the third party content and dynamically displays the third party content along with a second content on the display of the PCD. The second content is content provided by a service provider (SP) of the gateway access system (SP content), such as advertisements, for example, and the SP content is provided in a persistent fashion on the display of the PCD.

Description

PRIORITY CLAIM
• Benefit of priority under 35 U.S.C. §119(e) is claimed based on U.S. Provisional Application No. 60/765,267, entitled, “System and Method for Providing Advertising and Content in a Distributed Internet Access Environment,” filed on Feb. 4, 2006, which disclosure is incorporated herein by reference.
CROSS-REFERENCE TO RELATED APPLICATIONS
• The present application is related to the following co-pending U.S. patent applications filed on even date herewith incorporated herein by reference in their entirety: Ser. No. 11/______ (WAYPORT.000003US2), entitled “SYSTEM AND METHOD FOR PROVIDING PERSISTENT ADVERTISING WITH THIRD PARTY CONTENT IN A DISTRIBUTED INTERNET ACCESS ENVIRONMENT”
BACKGROUND
• 1. Technical Field
• The present invention generally relates to the field of network access providers and in particular to the field of providing distributed network access via gateways. Still more specifically, the present invention relates to the field of providing content during network access via gateway(s) of an network access provider.
• 2. Description of the Related Art
• Several Internet service providers (ISPs) provide services at public venues such as hotels, airports, and restaurants. Where the ISP is accessible via wireless access, the area at which the access signal is detectable is called a “hot-spot”. ISPs may also provide distributed access in metropolitan area networks (MANs) or other venues. Enabling access at these venues/locations is typically implemented using an access system that includes a wired or wireless access point and a gateway.
• FIG. 1 illustrates an example configuration of a gateway access system utilized to provide a personal computing device (PCD)105 of a user with access to a background network, such as the Internet150, via an access point in a public venue/location. As shown, the gateway access system100 comprises network distribution unit (NDU)110, which represents the wired or wireless access point of the ISP at the location. PCD105 is shown in wireless connection with NDU110 inFIG. 1, but can be coupled through a wired connection in alternative embodiments. Gateway access system100 of the ISP also comprises access control gateway120, which controls whether a user is allowed to connect to the Internet150. Access control gateway120 controls the connection to the Internet150 through a firewall130, which blocks internet access until certain conditions are met. For example, internet access may be blocked until: (a) the user provides appropriate authorization parameters (login ID, password, and/or other login credentials); and/or (b) the user pays for the access (assuming the access is not free); and/or (c) the user otherwise agrees to terms of use. Firewall130 executes on gateway web server140, and provides the mechanism that completes the conditional blocking/unblocking of access to the Internet150. The gateway120, gateway web server140 and firewall130 may be proximal to the venue/location of the NDU110 and/or PCD105, or remotely located.
• Personal computing device (PCD)105 is a user device, utilized to access the access point (NDU110) and ultimately the Internet150. PCD105 may be a laptop or other internet-ready device, such as a handheld computer, or “Wi-Fi” (Wireless Fidelity) phone, a Wi-Fi enabled game device, or other similar system. PCD105 is configured with a wired or wireless network interface card and a web browser that displays web pages via standard hypertext transfer protocol (http) and/or secure http (https), for example. PCD105 thus connects to NDU110 via wired or wireless connection.
• After establishing the communication with the PCD105 (via NDU110 and access control gateway120), the gateway web server140 directs the PCD105 to a “connection” page hosted on the gateway web server140 to complete an initial connection process. This process typically occurs when a web browser is opened on the PCD105 and before the PCD105 is allowed to browse third party web pages on the Internet. The connection page presents user connection options, prompts for payment, terms of use, and other features, which are displayed within the web browser of the PCD105. As shown inFIG. 2, there may be several gateway pages215 (numbered “pages 1-L”) that are displayed to the user on the ISP's web server140 during the initial connection process. With thesepages215, the user of PCD105 is able to accepting the terms and/or input payment information (e.g. credit card number), user information and/or other requested information. After the user completes interacting with the gateway pages215 (and enters the requested information), the firewall blocking the access to the Internet150 is removed, and the user may then utilize PCD105 to browse thirdparty web pages225 via the Internet150.
• In conventional implementations of these gateway access systems, several network service providers (or gateway providers) provide some form of advertising content to the user during the credential/login process. The advertising may be provided within the connection page(s), on one or more of thegateway pages215, or during the period after completing the initial connection process but prior to displaying the content of the first third-party web page225 requested by the user.
• The current state of the art in providing advertising by the service provider (SP) is to gather information on the customer during the initial connection process and to optionally provide advertising, specialized content, or other items of interest to the customer via the gateway pages 1-L (215), which are displayed during the initial connection process. With these conventional gateway access systems, however, after the initial connection process, the ISP “relinquishes control” of the PCD105 and the SP has no further way of presenting advertising or other content to the user without interrupting a session with a message window placed on top of screen currently displayed on the PCD105 (e.g. a time expired warning message).
• One method has been proposed to enable delivery of further “advertising” content to the user following the initial connection process. In this method, the SP relays information about the user or the PCD (e.g., location) to other partners that provide web services on the Internet. Then, if the user happens to visit the website(s) of one of the partners, the partner's web site(s) is able to recognize the user of some characteristic of the user or PCD and display specific, targeted information to the user while the user is browsing the partner's site. This targeted advertising is based solely on known information about that user or user's PCD, which are collected during the connection process, and requires the user browse to the partner's web site.
• An obvious limitation of this method is that information (e.g., advertising content) can only be displayed to the user if the user happens to browse to that particular partner's website(s). Given the millions of websites that are on the Internet, the likelihood of any user of the gateway access system actually visiting even one of the partner's web site(s) is relatively small. Thus, as is made clear by the above descriptions, the state of the art in providing SP-directed/influenced content to users who utilize the existing gateway access systems is severely limited. The existing gateway systems have no practical way of offering advertising while the user is browsing the Internet following the initial connection process.
OVERVIEW OF EMBODIMENTS
• Disclosed are a method, system, and computer program product that enable persistent display of advertising and other service provider content during access via a gateway access system to third party content on a separate network. A connection is established between a personal computing device (PCD) and the gateway access system. When a gateway server of the gateway access system detects a request from the PCD to access and display third party content from a third party content provider on the background network, the gateway server proxies the third party content and dynamically displays the third party content along with a second content on the display of the PCD. The second content (also referred to as Service Provider (SP) content) is content provided by a service provider of the gateway access system, and the second content is provided in a persistent fashion on the display of the PCD.
• In one embodiment, the process for dynamically displaying the third party content along with persistent second content includes dividing the display area into at least two non-overlapping areas, which includes a first area and at least a second area. The first area that provides the best orientation of the first content on the display is determined, and the third party content is oriented/placed within the first area. The second content is then displayed within the second area on the display.
• In yet another embodiment, when the first content is retrieved from the third party content provider, the first content is held at the gateway server as proxied content. The gateway server then selects the appropriate second content from a database of second content. The orientation of the second content, relative to the proxied content, on the display enables the entire display to be utilized. Further, both the proxied content and the second content are simultaneously forwarded to the PCD for display so that the PCD simultaneously displays both contents as a single retrieved content provided in response to the request. Also, in one embodiment, if an adjustment of the view of the first content occurs at the PCD, such as a scrolling down or up or a scroll sideways, the location of the second content is re-positioned, relative to the new view, to provide minimum interference with the viewing of the first content on the display.
• In an alternative embodiment, rather than provide the second content in a separate location on the display, the second content is merged into the first content to generate a single resulting content view, which is then displayed as a single resulting content on the display of the PCD.
• Establishing a connection between the PCD and gateway access system is completed via an initial connection process. During the initial connection process, the gateway server generates a prompt on the PCD for selection, by the user, of a first option to enable access to and display of requested third party content without the second content. When the first option is selected, requested third party content is displayed without concurrent display of the second content. The first option may require payment of a fee (or a higher fee), and if so, the fee is received prior to enabling the access to and display of third party content without the second content being concurrently displayed. Accordingly, with this embodiment, displaying the third party content with the second content (i.e., the proxied access option) is a default, standard option.
• In a related embodiment, if during the PCD access session (with second content concurrently displayed), an attempt is detected (at the PCD) to minimize, hide, or close the second content on the display, a message is generated on the PCD display prompting for selection of the first option to enable access to and display of requested third party content without second content. The appropriate fee is then collected when the first option is selected. In another related embodiment, different levels of options may be selected ranging from no concurrent display of second content to persistent display of second content, each level having an associated fee. Additionally, one embodiment enables intermittent persistence of the second content, where the second content is displayed for only a pre-set period of time during the display of the first content and is hidden for the remaining period of time.
• In one embodiment, the network includes the Internet connected to the gateway server, and the first content is a web page provided by a web site accessible via the Internet. Also, in one embodiment, the second content is an advertisement provided by the service provider or a business partner of the service provider. In the latter embodiment, the partner may be charged a fee for the posting of the partner's advertisement with the third party web page. The amount of the fee may be based on actual usage of the advertisement during accesses by PCDs to the gateway access system.
• The above as well as additional objectives, features, and advantages of the present invention will become apparent in the following detailed written description.
BRIEF DESCRIPTION OF THE DRAWINGS
• The invention itself, as well as a preferred mode of use, further objects, and advantages thereof, will best be understood by reference to the following detailed description of an illustrative embodiment when read in conjunction with the accompanying drawings, wherein:
• FIG. 1 is a block diagram illustrating the configuration of an access system that enables public access to the Internet (or background network) via a Service Provider (SP) gateway, according to the prior art;
• FIG. 2 illustrates independent access of a personal computing device (PCD) to gateway pages and Internet pages, respectively, using the access system ofFIG. 1, according to the prior art;
• FIG. 3 is a block diagram representation of an ISP server within which various features of the present invention may advantageously be implemented, according to one embodiment;
• FIG. 4 is a block diagram illustrating the configuration of a gateway access system that controls public access to an Internet-connected third party web server via a Service Provider gateway, according to one embodiment of the invention;
• FIG. 5 illustrates an example initial connection page of a gateway access system with selectable options for enabling proxying of requested web page and addition/removal of SP content, according to one embodiment of the invention;
• FIG. 6 illustrates example web pages displayed within a PCD's web browser with SP content frame oriented along vertical and horizontal edges of the third party web page, according to embodiments of the invention;
• FIG. 7 illustrates an example re-constituted third party web page which includes embedded SP content, according to one embodiment of the invention;
• FIG. 8 is a block diagram showing the gateway access system configured to enable addition of advertising and other secondary content to the display of a third party web page retrieved directly from the third party web server (or web site), according to one embodiment of the invention;
• FIG. 9 is a flow chart illustrating the process of adding SP content to a third-party web page that is retrieved via the gateway access system, according to an embodiment of the invention;
• FIG. 10 is a flow chart illustrating the process of determining the orientation of the third-party web page's content relative to SP content on a proxy web page provided by the gateway web server, according to one embodiment of the invention; and
• FIG. 11 is a flow chart illustrating the method of enabling user selection of a direct access or proxied web access experience when viewing a third-party web page via an ISP gateway, according to one embodiment of the invention.
DETAILED DESCRIPTION OF AN ILLUSTRATIVE EMBODIMENT
• The described embodiments of the present invention provide a method, system, and computer program product for providing advertising and/or other content in a distributed internet access environment. The advertising and/or other content is provided during access to a third party web site via a gateway Service Provider (SP) portal. The SP configures the gateway web server to act as a web proxy server, which proxies the third party web pages that are requested on a user's personal computing device (PCD), which is connected to the Internet via the gateway access system. The gateway web server adds advertising or other content/items of interest to these web pages (SP content), and the web pages are then presented on the PCD's display with the added content displayed in a persistent manner. The embodiments provide a novel method of offering these advertising and other services in a persistent fashion after the customer's initial connection experience.
• In the following detailed description of exemplary embodiments, specific exemplary embodiments are described in sufficient detail to enable those skilled in the art to practice the invention, and it is to be understood that other embodiments may be utilized and that logical, architectural, programmatic, mechanical, electrical and other changes may be made without departing from the spirit or scope of the present invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is defined only by the appended claims.
• Within the descriptions of the figures, similar elements are provided similar names and reference numerals as those of the previous figure(s). Where a later figure utilizes the element in a different context or with different functionality, the element is provided a different leading numeral, representative of the figure number (e.g,4xxforFIG. 4 and5xxforFIG. 5). The specific numerals assigned to the elements are provided solely to aid in the description and not meant to imply any limitations (structural or functional) on the invention.
• It is further understood that the use of specific parameter names are for example only and not meant to imply any limitations on the embodiments. The embodiments may thus be implemented with different nomenclature/terminology utilized to describe the above parameters, without limitation. Within the description, Service Provider (SP) content refers to any type of content, whether advertisements, links to advertisements, links to other web pages, general information, data, and the like that is provided within the SP frame and displayed in a persistent fashion on the PCD's web browser along with the third party web page. In one embodiment, the SP content is described as being stored in a database associated with the gateway web server. Also, as utilized herein, the term “frame” (e.g., SP content frame) may refer, in various embodiments, to a structure within which visible content (e.g., text, graphic, multimedia) may be displayed within a web browser window and/or on a display screen of a computing device. The term “frame” may include a standard web frame, an inline frame (iframe), a window, or similar component, and may be generated by a process such as an application or an operating system within a data processing system.
• Referring now toFIG. 3, there is depicted a block diagram representation of a data processing system (and connected network) that may be utilized as the gateway web server (or gateway server, for short), in accordance with an illustrative embodiment. As described in greater detail below,gateway server300 controls thegateways420 and provides and/or controls the content that may be displayed on and/or access by thePCDs405 connected to thegateways420.Gateway server300 may also be referred to SP server, as the gateway server is assumed to be owned or controlled by the service provider, in one embodiment.
• As shown,gateway server300 comprises at least one processor or central processing unit (CPU)310 connected tosystem memory315 via system interconnect/bus305. Also connected tosystem bus305 is I/O controller320, which provides connectivity and control for input devices, of which pointing device (or mouse)321 and keyboard323 are illustrated, and output devices, of which display325 is illustrated. Additionally, a multimedia drive327 (e.g., CDRW or DVD drive) and USB (universal serial bus)hub329 are illustrated, coupled to I/O controller.Multimedia drive327 andUSB hub327 may operate as both input and output (storage) mechanisms.Gateway server300 also comprisesstorage352, within which data/instructions/code utilized to provide the gateway web pages and/or advertising or other SP content (as described below) may be stored.
• Gateway server300 is also illustrated with a network interface device (NID)360, with whichgateway server300 connects to an access network (365) ofgateways420 and to theInternet450.Gateways420 provide physical access points for connection (wired or wireless) toPCDs405.Gateway server300 connects with otherthird party servers455 over theInternet450, and theInternet450 is also made accessible to thePCDs405 via theISP gateways420.
• In the described embodiments,Internet450 is a worldwide collection of networks and gateways that utilize the Transmission Control Protocol/Internet Protocol (TCP/IP) suite of protocols to communicate with one another. Those of ordinary skill in the art will appreciate that the hardware depicted inFIG. 3 is a basic illustration of an ISP server, and thus the hardware utilized in actual implementation may vary. Thus, the depicted example is not meant to imply architectural limitations with respect to the present invention.
• Notably, in addition to the above described hardware components ofgateway server300, various features of the invention are completed via software code stored withinmemory315 or other storage (e.g., storage352) and executed byCPU310. Thus, illustrated withinmemory315 are a number of software components, including operating system (OS)330 (e.g., Microsoft Windows®, a trademark of Microsoft Corp, or GNU®/Linux®, registered trademarks of the Free Software Foundation and The Linux Mark Institute),gateway applications335,firewall337,gateway web pages340, and Proxied WebPage Presentation (PWP)utility345. In actual implementation,PWP utility345, server controlledgateway applications335 andISP web pages340 may be combined as a single application collectively providing the various functions of each individual software component when the corresponding code is executed by theCPU310. For simplicity,PWP utility345 is illustrated and described as a stand alone or separate software component, which provides specific functions, as described below.
• CPU310 executesPWP utility345 as well asOS330, which supports the user interface features ofPWP utility345. In the illustrative embodiment,PWP utility345 generates/provides several graphical user interfaces (GUI) to enable user interaction with, or manipulation of, advertising or other SP-supplied content provided to aPCD405 via the gateway(s)420. Among the software code/instructions provided byPWP utility345, and which are specific to the invention, are: (a) code for prompting for and enabling user selection of whether to display advertising and other SP content along with third party web pages; (b) code for generating and displaying a proxy (re-creation) of a third party web page that is re-oriented within the PCD's browser; and (c) code for enabling the concurrent, (and non-overlapping) persistent display of advertising or other SP-supplied content along with the third party web page on the PCD's browser. For simplicity of the description, the collective body of code that enables these various features is referred to herein asPWP utility345. According to the illustrative embodiment, whenCPU310 executesPWP utility345,ISP server300 initiates a series of functional processes that enable the above functional features as well as additional PAC features/functionality, which are described below within the description ofFIGS. 4-11.
• With reference now toFIG. 4, which illustrates an example network (or gateway) access system utilized to provide a user's PCD (405) with access (wireless or wired), via a gateway access point, to web pages of a thirdparty web server455 connected to theInternet450. As shown, thenetwork access system400 comprises network distribution unit (NDU)410, which represents the wired or wireless access point of the ISP at the specific location.Network access system400 of the service provider also comprisesaccess control gateway420, which controls whether a user is allowed to connect to thegateway web server300 and ultimately theInternet450. Theaccess control gateway420 controls the connection through firewall430, which blocks internet access until certain conditions are met. For example, internet access may be blocked until: (a) the user provides appropriate authorization parameters (login ID, password, and/or other login credentials); and/or (b) the customer pays for the access; and/or (c) the user otherwise agrees to terms of use for the access.Firewall337 executes ongateway web server300 and provides the mechanism that completes the conditional blocking/unblocking of access to the Internet150. Thegateway420,gateway web server300 andfirewall337 may be proximal to the venue/location of theNDU410 and/orPCD405 or these components/devices may be located remotely from theNDU410.
• Access to thegateway420 and ultimately theInternet450 is completed using a customer device, personal computing device (PCD)405.PCD405 may be a laptop or other internet-ready device, such as a handheld computer, or “Wi-Fi” (Wireless Fidelity) phone, a Wi-Fi enabled game device, or other similar system.PCD405 is configured with a wired or wireless network interface card and a web browser that displays web pages via standard hypertext transfer protocol (http) and/or secure http (https), for example.PCD405 thus connects toNDU410 via wired or wireless connection.
• After establishing the communication with the PCD405 (viaNDU410 and access control gateway420), thegateway web server300 directs thePCD405 to a “connection” page hosted on thegateway web server300 to complete an initial connection process. This process occurs when a web browser is first opened on thePCD405 and before thePCD405 is allowed to browse third party web pages on theInternet450. The connection pages present user connection options, prompts for payment, terms of use, and other features, which are displayed within the web browser of thePCD405.
• During the initial connection process, the various connection pages are displayed to the user on the PCD's display. The user ofPCD405 interacts with these pages and is able to accepting the terms and/or input payment information (e.g. credit card number), user information and/or other requested information. After the user completes interacting with the connection pages (and enters the requested information), thefirewall337 blocking the access to theInternet450 is removed, and thePCD405 may then be utilized to browse third party web pages via the Internet150. According to the embodiments of the invention, the content of the third party web pages are displayed along with SP-supplied content (SP content), such as advertisements, which are displayed in a persistent manner on the PCD's display.FIG. 4 shows a path throughgateway web server300 by which a requested web page is retrieved from a third party web server and proxied at thegateway web server300. Also illustrated is an example transmission path for both the proxied content and SP content fromgateway web server300 to thePCD405. Both the proxied content and the SP content are then concurrently outputted/displayed within thePCD display406.
• In one embodiment, in addition to providing connection pages for the user to complete entry of payment and other connection information during the initial connection process, the user is also provided a notification of the addition of the persistent SP content within the standard (proxied access) connection experience. That is, during the connection process,PWP utility345 provides a notification of this feature, and PWP utility may also provide the user with the option of electing to not have the SP content added to the user's connection experience.FIG. 5 illustrates an example “Welcome and Selections”page500 with a corresponding welcome andselection message510. Welcome andSelections page500 also includes a prompt of two selectable options, namely “Direct access”option505 and “Proxied access”option515. As provided, each option has an associated fee, withDirect access option505 having a higher fee ($9.99) than the fee ($5.00) forProxied access option515. In the illustrative embodiment, each option (505 and515) has an associated definition box (506 and516), which explains what the particular option means. The definition boxes (506,516) are hidden until the user places a pointer over (or otherwise selects) the particular option. Thus, when the user places the pointer (or “left clicks” on) “Direct access”option505, the corresponding Directaccess definition1 box506 opens on thedisplay screen500. Likewise, when the user places the pointer (or right clicks on) “Proxied access”option515, the corresponding “Proxied access”definition2 box806 opens on thedisplay screen500.
• In one embodiment, the user may be given the option to pay an intermediate or reduced amount for limited advertisements. As shown, access via the proxied access option may be provided for a reduced/lower fee. However, in one embodiment, the lost revenue from the reduced fee is offset by the cost of the advertising charged to the advertiser. In one embodiment, the advertisers (also referred to as business partners of the SP) are charged a usage fee. With this embodiment, the gateway web server tracks and stores the number of times and/or adds the total length of time the SP content of that business partner is displayed on PCDs connected to the network access system. The SP then charges the business partner based on the usage using a pre-determined formula. Most users of PCDs at these public access points are more concerned about reducing the cost of access rather than the inconvenience of having to view a few advertisements while they are browsing the Internet. Thus, the proxied access option is likely to be widely utilized, making the implementation of this persistent SP content feature a good avenue for advertising to large numbers of users.
• Alternatively, rather than reduce the standard fee, a higher than normal fee may be charged to users who select the direct access option. Thus, if the customer really does not wish to view advertising or other SP content during the user's access to the background network (Internet450), the user pays a premium to utilize the service without receiving the SP content. The user thus views the retrieved third party web pages in their normal orientation and size, as provided by the thirdparty web server455.
• Some embodiments of the invention may be implemented without providing the user with an option to not have the SP content displayed. The embodiment presented inFIG. 5 and described herein is thus meant solely for example and not intended to limit the use of alternative embodiments that do not implement this option-selection feature.
• InFIG. 5, when thedirect access option505 is selected, the gateway web server provides the user with direct access to the Internet. The user is then able to view third party web pages without having a persistent SP content frame (described below) displayed on the PCD display and without receiving the web page as a proxy web page that is adjusted in size make room for concurrently displaying the SP content frame. For those users who do not select the direct access option (perhaps because of the cheaper fee for the proxied access option), all subsequent download requests for web pages by that PCD to third party web sites results in the return of a proxied web page from thegateway server300. The PCD's web browser is modified to include a display of both an SP content frame along with the proxied web page. Examples of this latter implementation are illustrated byFIGS. 7 and 8, which are described below.
• Following the initial connection process,gateway web server300 detects each request from the connectedPCD405 to access/retrieve a third party web page from the thirdparty web server455. The request may be provided via one of several methods, including, but not limited to: (a) entry of a web address of the third party web page within the web browser of thePCD405; (b) clicking on a link that opens the third party web page; and (c) selecting an identifier within a favorite's list that links to the third party web page. Once the third party web page is located,PWP utility345 ofgateway web server300 intervenes in the download of the web page, “intercepts” the download, and proxies the web page on the gateway web server440.PWP utility345 configures the proxied web page to fit on a display area that is smaller than the full area of the PCD's display.PWP utility345 assigns the remaining display area to selected SP content, which is selected from available SP content within the content storage352 (FIG. 3).
• PWP utility345 ofgateway server300 controls what SP content is provided for display within theSP content frame620.PWP utility345 operates to configure thegateway web server300 as a web proxy server that serves as a proxy for displaying web pages from thirdparty web servers455. As seen in the various figures, the proxy server (gateway web server300) is made transparent to the PCD's normal browsing experience; however, an additionalSP content frame620 is added and displayed at predetermined locations (seeFIG. 6) on the web browser relative to the requested third party web page, which is proxied and displayed in another window within the web browser.
• The SP content selected for posting withinSP content frame620 may be selected based on known information about the user and/or the PCD, such as the known geographic location of the PCD (for example, by determining the location of NDU410), and/or user demographic information. In one embodiment,PWP utility345 may also examine theproxied web page610 and search for key words, which keywords then determine the type of content selected to provide within theSP content frame620. In yet another embodiment,PWP utility345 applies other pattern recognition engines, and modifies the content that is displayed in theSP content frame620 based on that information.
• Specific content may be selected without consideration of the PCD's/user's information or the information (keywords) retrieved from the proxied web page. For example, the Service Provider may partner with other content providers to provide links or other advertising content for posting within the SP content frame. By using thegateway web server300 as a proxy server, the SP is able to retain control over the user's access experience (e.g., what SP content is provided to the user's PCD) after the initial connection process.
• This SP content may be “paid for” content, such as advertisements. That is, a third party advertiser (or content provider) may pay the Service Provider to provide/display the content to the user(s) of the Service Provider's gateway access system. The fees charged provide an added revenue stream for the Service Provider and may help subsidize the cost of the user's connection to the gateway access system. Thus, in one embodiment, advertising revenue to the ISP for providing the SP content to the user(s) may be used by the Service Provider to offset the price that the user would otherwise have to pay for using the access point (to access third party web pages and/or the Internet) if such user access was provided without the advertising.
• FIG. 6 illustrates four possible configurations of a proxied web page and SP content frame relative to each other within a web browser ofPCD405, in accordance with embodiments of the invention. As shown in each depiction ofweb browser500,proxied web page610 is displayed within a first area of the PCD display screen. Also displayed within a remaining area ofweb browser600 on the PCD display screen isSP content frame620, which provides SP content from gateway web server440.
• Whenever theweb browser600 is open and displays aproxied web page610 from thegateway web server300, theproxied web page610 is displayed along with the SP content (such as an advertisement) withinSP content frame620. The selected SP content is displayed in a pre-set spatial location relative to the web page content (e.g., above, below, or to the right or left of the web page content), based on the location of theSP content frame620. Thus, the first twoweb browsers600 ofFIG. 6 illustrate that the SP content frames620 may be oriented above (620) the proxied web page610 (or display screen) or below (621) the proxiedweb page610, respectively. The final twoweb browsers600 illustrate that theproxy frame620 may be placed on the right (622) of theweb page610 or, alternatively, on the left (623) of theweb page610.
• The location of the SP content frame (620) relative to theproxy web page610 may be determined by factors related to one or more of (a) the characteristics (such as display requirements) of the content being presented in the web page (e.g., wide content or long content, text or graphic), (b) the characteristics (such as display requirements) of the content to be provided within the SP content frame (e.g., text or graphic, for example), and (c) the size of the PCD's display, and others.
• According to one embodiment,SP content frame620 is “persistent”, in thatSP content frame620 cannot be closed, hidden, or minimized while displayingweb browser600. However, in one embodiment, the SP content within the SP content frame (620) may be changed periodically, and that change of SP content may be made independent of changes to the content of theproxied web page610.
• In another embodiment, the persistence of the SP content frame is intermittent. That is, the SP content frame may be displayed only part of the time the web page is displayed and may fade in/out at preset periods (every 30 seconds) and/or remain visible for a pre-set period (15 seconds) to allow the user of thePCD405 to view the content. For example, the SP content frame may be displayed only during the initial display of the proxied web page and then removed after a pre-set time period (e.g., 60 seconds) has elapsed. Additionally, in another embodiment, display of the SP content frame may be tied to specific portions of the proxied web page, such that the SP content frame is displayed only when the user views that particular portions/content of the web page. When the user scrolls away from that portion of the proxied web page, the SP content frame is removed from the display.
• In one implementation, the user may be permitted to change the location of the SP content frame (perhaps via a drag operation) to another visible portion of the web browser. ThePWP utility345 detects the change of location on the web browser of the SP content frame and re-orients the proxy web page relative to the new location of the SP content frame.
• In yet another embodiment,PWP utility345 may dynamically change the location of the SP content frame relative to the proxy web page based on a detected change in the proxy web page. When the proxy web page is being scrolled downwards or upwards or left or right, thePWP utility345 detects the direction of the scroll and changes the location of the SP content frame away from the direction of the scroll. By dynamically performing this change,PWP utility345 ensures that the SP content frame provide minimal interference with the user's experience when the user is interacting with the proxied web page.
• Within the illustrative examples (FIG. 6),SP content frame620 is smaller than the mainproxied web page610. In one embodiment, gateway440 is configured so that, as long as theSP content frame620 is open and is displaying advertisements or SP content, the firewall rules for accessing web pages on thirdparty web server455 remain applicable. Upon closing, minimizing or otherwise hiding theSP content frame620, the gateway440 may close the firewall, terminate the access session, and force the user to re-open theSP content frame620 if the user wishes to continue browsing the Internet or accessing third party web pages.
• Alternatively, in the embodiment in which the user has the option of paying additional fees for an direct access option, the user who initially selects the proxied access option with advertisement may later decide to select the direct access option or may attempt to close, minimize or hide theSP content frame620. When this occurs, thePWP utility345 generates and displays a prompt requesting the user pay an additional fee to view the third party web pages without theSP content frame620. The user may then select whether to proceed by paying the additional fee to proceed without the SP content frame or not paying the additional fee, in which case the standard display of the proxied web page with the SP content frame continues to be presented on the web browser.
• As an alternative method, theSP content frame620 may be configured to periodically prompt the user to click on a link on theSPE content window620 or to answer a question (e.g. which product feature the user likes better). Responses to the web links that are clicked or answers to questions may then be stored instorage352 for later use. In one implementation, the users periodic response enables the user to continue accessing the Internet for free or for a reduced fee, and thus the user is motivated to keep theSP content frame620 open and/or respond to periodic questions/prompts during the access session.
• Turning now toFIG. 7, which illustrates a re-constituted web page in which the SP content is incorporated into the content of the re-constituted web page, according to one embodiment. With a re-constituted web page, thegateway web server300 intercepts the third party web page and adds the SP content within the web page, rather than within a separate SP content frame (FIG. 6). As shown,web browser700 includes a newre-constituted web page710 in which theSP content720 is integrated as a part ofre-constituted web page710 onweb browser700.PWP utility345 breaks apart and “re-configures” the proxied web page to includeSP content720 and then provides the proxied web page as are-constituted web page710. The reconstitutedweb page710 is then provided within the displayedweb browser700.
• The above described embodiments of the invention may be advantageously applied to web pages retrieved from third party web sites that do not restrict either (a) the use of framed content or (b) re-displaying content (not in the original published form) without explicit permission of the site owner. However, for web sites with one or both of the above restrictions, a different embodiment of the invention is provided.FIG. 8 illustrates one method for getting around the above pair of restrictions (with respect to providing framed web page content or re-displaying web page content). The method ofFIG. 8 utilizes a two-window display within the PCD display in which a first window displays the third party web page and a second, SP content window displays the SP content.
• Specifically,FIG. 8 illustrates a network access system in which a thirdparty web page810 is presented on the display device (806) of PCD405 (FIG. 4). Thedisplay device806 is hereinafter referred to asPCD display806. As shown byFIG. 8, thirdparty web page810 is retrieved from thirdparty web server455, which is accessed on theInternet450 via network access system (400). When thirdparty web page810 is retrieved from thirdparty web server455,gateway web server300 forwardsSP content window820 to be concurrently displayed onPCD display806. In one embodiment,SP content window820 is persistent, in thatSP content window620 cannot be closed, minimized, or hidden while thirdparty web page810 is being displayed. As shown inFIG. 8,gateway web server300 has an associated content database/storage352, which stores one or more SP content that is displayed withinSP content window820. Thus, when thirdparty web page810 is retrieved,gateway web server300 concurrently retrieves SP content fromcontent storage352 and forwards the SP content to be displayed withinSP content window820 along with the thirdparty web page810 withinPCD display806.
• In one embodiment, during the initial connection process, the user clicks a provided “web button” to openSP content window820. The operating system of the PCD generally supports the display of windows. SP content window code is loaded on the PCD and generates theSP content window820 during the initial connection process. The code for generatingSP content window820 contains window state-sensing code830 that is written in client-side software, such as java, java-script, active-X, or other client-side software configured to run in the PCD's web browser. This state-sensing code830 continually runs in the background ofSP content window820, andstate sensing code830 reports back to the web server440 about changes to the state of theSP content window820. For example, the state-sensing code830 senses whether theSP content window820 has been minimized, closed, or hidden. Additionally, state-sensing code830 may be configured on most PCDs to always displaySP content window820 “on-top” ofPCD display806 and to prevent re-sizing, closing or minimizing ofSP content window820. In this manner,state sensing code830 ensures that theSP content window820 is always open and visible on the user's PCD.
• As utilized herein, the term “window” (e.g., SP content window) generally refers to any structure within which the SP content may be displayed. The SP content “window”, for example, may be generated by a process such as an application (code) or an operating system executing within the PCD application.
• InFIG. 8,SP content window820 is illustrated as a persistent window within the PCD's display. Accordingly, the SP content withinSP content window820 continues to be displayed throughout the session period (i.e., the entire time in which thePCD405 is communicatively granted access to the background network/Internet via the network access system (400)), even when the PCD's web browser is closed on PCD display. In an alternate embodiment, the persistence ofSP content window820 is linked to the open status of the PCD's web browser, such that theSP content window820 is only displayed while the PCD's web browser is open. With this alternate embodiment, thestate sensing code830 allows theSP content window820 to be hidden while the PCD's web browser is closed.
• Thus, as can be seen from the above description, the embodiment illustrated byFIG. 8 overcomes the restrictions on (a) the use of framed content and (b) re-displaying content (not in its original form) without explicit permission of the site owner. The embodiment ofFIG. 8 may further be applied to third party web site that utilizes “frame-bursting” technology, which would prevent the above methods of proxying and reconfiguring the third party web site from functioning properly.
• FIGS. 9 -11 are flow charts illustrating various methods by which the above processes of displaying an SP content frame along with a third party web page are completed, according to embodiments of the invention. Although the methods illustrated inFIGS. 9-11 may be described with reference to components shown inFIGS. 3-8, it should be understood that this is merely for convenience and alternative components and/or configurations thereof can be employed when implementing the various methods. Key portions of the methods may be completed byPWP utility345 executing within gateway web server300 (FIG. 3) and controlling specific operations of/ongateway web server300, and the methods are thus described from the perspective ofPWP utility345 andgateway web server300.
• The method ofFIG. 9 begins atblock902 and proceeds to block904 with detection of a PCD at the access point. Atblock906, the PCD is provided the connection screens, which include connection information and prompts for entry of user information and/or payment method (e.g., credit card number). Notably, as provided byFIG. 11, which is described below, the connections pages may also prompt the user to elect to opt out of the proxied access option, which includes a persistent display of the SP content frame. A determination is made atblock908 whether the required information and other inputs have been received to enable access beyond the firewall to the Internet. If the information is not received, access to the Internet is denied, as provided atblock909.
• Assuming the required information is received, access to the Internet is granted to the PCD, as shown atblock910. When the user enters a request for a third party web page (e.g., the user browses to or clicks on a link for third party web site), as determined atdecision block912, the gateway web server intervenes in the web page download and proxies the web page, as shown atblock914. The gateway web server then concurrently displays the proxied web page on the PCDs browser along with SP content in a persistent SP content frame, at shown atblock916. The gateway web server continues to display all subsequent third party web pages as proxied web pages. The gateway web server also continues to display the SP content frame along with the proxied web pages, until the PCD is disconnected from the access point, as determined atblock918. The process then ends atblock920.
• FIG. 10 is an operational flow diagram generally illustrating the method for selecting the SP content to be displayed within the SP content frame (e.g.,window620 ofFIG. 6) on the PCDs browser. The method begins atblock1002 and proceeds to block1004 at which the content of the third party web page is received at the gateway web server. Atblock1006, PWP utility evaluates the content of the web page to determine the characteristics (dimension, text versus graphics, size and location of text/graphics, etc.) of the received third party web page. PWP utility then evaluates, atblock1008, the most effective SP content (e.g., advertisements) to utilized from the collection of SP contents available (from within the storage). In one embodiment, this evaluation may involve first identifying key words within content of the third party web page and then linking those key words to specific SP content (advertisement), which may also be of interest to the user of the PCD. Additionally, in one embodiment, the SP content may be further filtered down based information about the user of the PCD or the type or the location of the PCD. For example, if the PCD is a smart phone with a small display screen, the type of SP content and placement of SP content frame may be different than when the proxied web page is displayed on a standard sized laptop display.
• PWP utility divides up the available display area, with a first portion of the space allocated to display the proxied web page and the remaining portion assigned to the SP content frame. The SP content frame is then oriented to fill up the remaining portion of the display. As provided atblock1010, PWP utility displays the proxy web page in an orientation relative to the display screen best suited to display the content of the proxied web page. Contemporaneously with displaying the proxied web page, the selected SP content is provided for display within the SP content frame, as shown atblock1012. As described above, the SP content frame is persistent, while the SP content may change periodically. When a request for a new third party web page is detected, as determined atblock1014, the method repeats the above steps (1004-1012), which determine a best orientation of the proxied web page and selects the SP content to display with the proxied web page.
• FIG. 11 is an operational flow diagram generally illustrating the method for enabling user selection of whether the SP content frame remains a part of the user's “access experience”. The method begins atblock1102 and proceeds to block1104 at which the PWP utility detects the connection process. The PWP utility generates and displays the Welcome and Selections page500 (FIG. 5) atblock1106. The Welcome andSelections page500 provides options for the user to select a direct access experience (505,FIG. 5) or a proxied access experience (515,FIG. 5), which includes a persistent display of the SP content frame. The user is prompted to select one of the two (or more) options.
• Atblock1108, PWP utility determines whether the user selects theproxied access option515. When PWP utility detects that the user does not select the proxied access option515 (i.e., the user selects the direct access option505), the PWP utility relinquishes control of the PCD's Internet access (browsing) experience. PWP utility informs the user of the higher fee being charged and applies the fee to the payment method atblock1122. The user's PCD is provided direct access to the Internet and to the third party web sites, without the SP content frame being displayed, as provided atblock1124. The process then terminates atblock1126.
• Atblock1108, however, when the user has selected the proxiedaccess option515, the PWP utility applies the appropriate payment (for proxied access) to the user's payment method (e.g., credit card) atblock1110. Then, the PWP utility triggers the gateway web server to proxy all third party web pages requested by the user and to provide a display of both the proxied web page and the SP content frame, as shown at block1112.
• If during the subsequent user experience, PWP utility detects an attempt by the user to close, hide, or minimize the SP content frame, as determined at block1114, PWP utility prompts the user to pay the higher access fee for the direct access experience, as shown atblock1116. If the user does not select that option (perhaps within a preset time after the prompt is generated) atblock1118, PWP utility prevents the SP content frame from being closed, hidden or minimized, as shown atblock1120. However, if PWP utility detects a response indicating the user agrees to pay the higher fee for an ad-less experience, PWP utility informs the user of the higher fee being charged and applies the fee to the payment method atblock1122. Then, PWP utility removes the SP content frame from being displayed in the PCD's browser and forwards the PCD directly to the third party web page, as shown atblock1124. The process then ends atblock1126.
• In one embodiment, information received about the PCD's location is utilized to determine what SP content to provide along with the requested third party web pages. Internet service providers or gateway service providers that provide access in public locations such as hotels, restaurants, airports, or in distributed areas around a city, may additionally provide other services to the customers based on their known geographic location or other known information about the customer. While described as SP content, it is understood that these services typically take the form of advertisements that are offered to the customer in the specific location. With the methods described herein, these advertising services may now be offered within the SP content frame, throughout the entire period in which the PCD is connected (i.e., during the entire access session), rather than in a few gateway web pages during the short period required to complete the initial connection process.
• In the flow charts above, one or more of the methods are embodied in a computer readable medium containing computer readable code such that a series of steps are performed when the computer readable code is executed on a computing device. In some implementations, certain steps of the methods are combined, performed simultaneously or in a different order, or perhaps omitted, without deviating from the spirit and scope of the invention. Thus, while the method steps are described and illustrated in a particular sequence, use of a specific sequence of steps is not meant to imply any limitations on the invention. Changes may be made with regards to the sequence of steps without departing from the spirit or scope of the present invention. Use of a particular sequence is therefore, not to be taken in a limiting sense, and the scope of the present invention is defined only by the appended claims.
• As will be further appreciated, the processes in embodiments of the present invention may be implemented using any combination of software, firmware or hardware. As a preparatory step to practicing the invention in software, the programming code (whether software or firmware) will typically be stored in one or more machine readable storage mediums such as fixed (hard) drives, diskettes, optical disks, magnetic tape, semiconductor memories such as ROMs, PROMs, etc., thereby making an article of manufacture in accordance with the invention. The article of manufacture containing the programming code is used by either executing the code directly from the storage device, by copying the code from the storage device into another storage device such as a hard disk, RAM, etc., or by transmitting the code for remote execution using transmission type media such as digital and analog communication links. The methods of the invention may be practiced by combining one or more machine-readable storage devices containing the code according to the present invention with appropriate processing hardware to execute the code contained therein. An apparatus for practicing the invention could be one or more processing devices and storage systems containing or having network access to program(s) coded in accordance with the invention.
• Thus, it is important that while an illustrative embodiment of the present invention is described in the context of a fully functional computer (server) system with installed (or executed) software, those skilled in the art will appreciate that the software aspects of an illustrative embodiment of the present invention are capable of being distributed as a program product in a variety of forms, and that an illustrative embodiment of the present invention applies equally regardless of the particular type of signal bearing media used to actually carry out the distribution.
• While the invention has been particularly shown and described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention.

Claims (40)

1. A method comprising:

enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

receiving a request for retrieval of a first content from the network;

retrieving the first content from the network and providing the first content from the gateway access system as proxied content; and

transmitting, as a response to the request, an output, which includes the proxied content and a second content, wherein the second content is content provided by the gateway access system, for output in a persistent manner at the PCD.

2. The method ofclaim 1, wherein the first content and second content are viewable content suitable for display on the PCD, said method further comprising:

dividing the output into a first portion and at least one second portion, wherein the first portion and second portion respectively correspond to first and second areas of a PCD display, wherein the second area does not overlap the first area in the PCD display;

determining a specific orientation of the first portion of the output relative to the at least one second portion;

inserting the proxied content within the first portion of the output, wherein the proxied content is transmitted to the PCD for display in a corresponding first area in the PCD display; and

concurrently inserting the second content within the at least one second portion of the output, wherein the second content is transmitted to the PCD for display in a corresponding second area in the PCD display.

3. The method ofclaim 2, wherein said determining further comprises:

evaluating characteristics of the first content that identifies a size and orientation required for the corresponding first area to properly display the first content as the proxied content;

modifying one or more characteristic of the first content to generate the proxied content, wherein the proxied content fits within the first portion of the output, while leaving the at least one second portion of the output for insertion of the second content;

selecting the second content from among available content, based on one or more considerations, including a determination that the second content fits within the at least one second portion of the output; and

transmitting both the proxied content and the second content to the PCD for display in a selected orientation which enables both the proxied content and the second content to be simultaneously displayed and viewable on the display.

4. The method ofclaim 2, further comprising:

placing a persistent frame within the second area, wherein the frame cannot be modified, closed, hidden, or minimized by user input at the PCD so long as the proxied content is displayed; and

transmitting the second content for output within the persistent frame in the PCD display.

5. The method ofclaim 2, further comprising:

detecting a scrolling of the proxied content in a direction at which the second content is displayed; and

dynamically re-positioning the orientation of the second area having the second content away from the direction of the scrolling to minimize interference in viewing a section of the proxied content being scrolled to.

6. The method ofclaim 2, wherein the establishing a connection further comprises:

during an initial connection process between the PCD and the gateway access system, prompting for selection of an access option from among: (a) a first option to enable access to and output of requested first content without second content; and (b) at least one second option, which enables proxied access to the first content and output of proxied content along with second content; and

when the first option is selected:

enabling retrieval and output of the requested first content without concurrent output of second content within the output at the PCD; and

if the first option requires payment of a fee, processing the fee prior to enabling the access to and output of the first content without the concurrent display of second content.

7. The method ofclaim 6, wherein when the second option is selected, said method further comprises:

activating a gateway server of the gateway access system to operate as a proxy server;

initiating an automatic proxying of requested and retrieved third party content at the proxy server;

monitoring for attempts at the PCD to minimize, hide, or close a frame containing the second content in the PCD display;

when an attempt is detected:

prompting for selection of the first option to enable outputting the third party content without the second content; and

when the first option is selected:

if a change to the first option requires payment of a fee, processing the fee; and

removing the second content from the output, wherein the proxied content and subsequently requested third party content are provided without inclusion of the second content within the output.

8. The method ofclaim 7, wherein said removing comprises:

(a) triggering an expansion of the corresponding first area to substantially fill an entire area of the PCD display, wherein the corresponding second area is no longer provided within the display and the second content is no longer viewable within the PCD display; and

(b) providing direct access to the network, wherein subsequently requested third party content is retrieved directly by the PCD and the third party content is not proxied at the gateway server.

9. The method ofclaim 6, wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said prompting for selection further comprises:

enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of second content within the output along with the proxied content depending on an amount of an associated intermediate fee paid during the initial connection process; and

applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected.

10. The method ofclaim 1, further comprising enabling intermittent persistence of the second content, wherein the second content is outputted at the PCD for one or more pre-set periods during the output of the proxied content and is hidden for remaining periods during the output of the proxied content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the proxied content is first forwarded for outputting at the PCD.

11. The method ofclaim 1, wherein:

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

12. The method ofclaim 1, wherein the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point.

13. The method ofclaim 1, wherein the second content is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said method further comprising:

tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.

14. The method ofclaim 1, wherein the first content and second content are viewable content that are outputted via a PCD display, said method further comprising:

selecting the second content;

merging the second content into the first content to generate a single merged content as the proxied content, wherein the second content is merged as persistent content within the proxied content; and

transmitting the single merged content for display on the PCD display in response to the request.

15. A computer program product comprising:

a computer readable medium; and

program instructions on the computer readable medium that when executed by a processing device provides the functions of:

enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

receiving a request for retrieval of a first content from the network;

retrieving the first content from the network and providing the first content from the gateway access system as proxied content; and

transmitting, as a response to the request, an output, which includes the proxied content and a second content, wherein the second content is content provided by the gateway access system, for output in a persistent manner at the PCD.

16. The computer program product ofclaim 15, wherein the first content and second content are viewable content suitable for display on the PCD, said instructions further comprising instructions for:

dividing the output into a first portion and at least one second portion, wherein the first portion and second portion respectively correspond to first and second areas of a PCD display, wherein the second area does not overlap the first area in the PCD display;

determining a specific orientation of the first portion of the output relative to the at least one second portion;

inserting the proxied content within the first portion of the output, wherein the proxied content is transmitted to the PCD for display in a corresponding first area in the PCD display; and

concurrently inserting the second content within the at least one second portion of the output, wherein the second content is transmitted to the PCD for display in a corresponding second area in the PCD display.

17. The computer program product ofclaim 16, wherein said instructions for determining comprises instructions for:

evaluating characteristics of the first content that identifies a size and orientation required for the corresponding first area to properly display the first content as the proxied content;

modifying one or more characteristic of the first content to generate the proxied content, wherein the proxied content fits within the first portion of the output, while leaving the at least one second portion of the output for insertion of the second content;

selecting the second content from among available content, based on one or more considerations, including a determination that the second content fits within the at least one second portion of the output; and

transmitting both the proxied content and the second content to the PCD for display in a selected orientation which enables both the proxied content and the second content to be simultaneously displayed and viewable on the display.

18. The computer program product ofclaim 16, further comprising instructions for:

placing a persistent frame within the second area, wherein the frame cannot be modified, closed, hidden, or minimized by user input at the PCD so long as the proxied content is displayed; and

transmitting the second content for output within the persistent frame in the PCD display.

19. The computer program product ofclaim 16, further comprising instructions for:

detecting a scrolling of the proxied content in a direction at which the second content is displayed; and

dynamically re-positioning the orientation of the second area having the second content away from the direction of the scrolling to minimize interference in viewing a section of the proxied content being scrolled to.

20. The computer program product ofclaim 15, wherein the instructions for establishing a connection further comprises instructions for:

during an initial connection process between the PCD and the gateway access system, prompting for selection of an access option from among: (a) a first option to enable access to and output of requested first content without second content; and (b) at least one second option, which enables proxied access to the first content and output of proxied content along with second content; and

when the first option is selected:

enabling retrieval and output of the requested first content without concurrent output of second content within the output at the PCD; and

if the first option requires payment of a fee, processing the fee prior to enabling the access to and output of the first content without the concurrent display of second content.

21. The computer program product ofclaim 20, wherein when the second option is selected, said instructions further comprises instructions for:

activating a gateway server of the gateway access system to operate as a proxy server;

initiating an automatic proxying of requested and retrieved third party content at the proxy server;

monitoring for attempts at the PCD to minimize, hide, or close a frame containing the second content in the PCD display;

when an attempt is detected:

prompting for selection of the first option to enable outputting the third party content without the second content; and

when the first option is selected:

if a change to the first option requires payment of a fee, processing the fee; and

removing the second content from the output, wherein the proxied content and subsequently requested third party content are provided without inclusion of the second content within the output.

22. The computer program product ofclaim 21, wherein said instructions for removing comprises instructions for:

(a) triggering an expansion of the corresponding first area to fill an entire area of the PCD display, wherein the corresponding second area is no longer provided within the display and the second content is no longer viewable within the PCD display; and

(b) providing direct access to the network, wherein subsequently requested third party content is retrieved directly by the PCD and the third party content is not proxied at the gateway server.

23. The computer program product ofclaim 20, wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said instructions for prompting for selection further comprises instructions for:

enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of second content within the output along with the proxied content depending on an amount of an associated intermediate fee paid during the initial connection process; and

applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected.

24. The computer program product ofclaim 15, wherein said instructions further comprises instructions for enabling intermittent persistence of the second content, wherein the second content is outputted at the PCD for one or more pre-set periods during the output of the proxied content and is hidden for remaining periods during the output of the proxied content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the proxied content is first forwarded for outputting at the PCD.

25. The computer program product ofclaim 15, wherein:

the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point;

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

26. The computer program product ofclaim 15, wherein the second content is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said instructions further comprising instructions for:

tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.

27. The computer program product ofclaim 15, wherein the first content and second content are viewable content that are outputted via a PCD display, said instructions further comprising instructions for:

selecting the second content;

merging the second content into the first content to generate a single merged content as the proxied content, wherein the second content is merged as persistent content within the proxied content; and

transmitting the single merged content for display on the PCD display in response to the request.

28. In a network environment having, a system comprising:

a processor that executed program instructions;

a memory coupled to the processor and within which said program instructions may be stored;

means for interconnecting the system to a second computing device within the distributed network environment;

means for enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

means for receiving a request for retrieval of a first content from the network;

means for retrieving the first content from the network and providing the first content from the gateway access system as proxied content; and

means for transmitting, as a response to the request, an output, which includes the proxied content and a second content, wherein the second content is content provided by the gateway access system, for output in a persistent manner at the PCD.

29. The system ofclaim 28, wherein the first content and second content are viewable content suitable for display on the PCD, said system further comprising:

means for dividing the output into a first portion and at least one second portion, wherein the first portion and second portion respectively correspond to first and second areas of a PCD display, wherein the second area does not overlap the first area in the PCD display;

means for determining a specific orientation of the first portion of the output relative to the at least one second portion;

means for inserting the proxied content within the first portion of the output, wherein the proxied content is transmitted to the PCD for display in a corresponding first area in the PCD display; and

means for concurrently inserting the second content within the at least one second portion of the output, wherein the second content is transmitted to the PCD for display in a corresponding second area in the PCD display.

30. The system ofclaim 29, wherein said means for determining further comprises:

means for evaluating characteristics of the first content that identifies a size and orientation required for the corresponding first area to properly display the first content as the proxied content;

means for modifying one or more characteristic of the first content to generate the proxied content, wherein the proxied content fits within the first portion of the output, while leaving the at least one second portion of the output for insertion of the second content;

means for selecting the second content from among available content, based on one or more considerations, including a determination that the second content fits within the at least one second portion of the output; and

means for transmitting both the proxied content and the second content to the PCD for display in a selected orientation which enables both the proxied content and the second content to be simultaneously displayed and viewable on the display.

31. The system ofclaim 29, further comprising:

means for placing a persistent frame within the second area, wherein the frame cannot be modified, closed, hidden, or minimized by user input at the PCD so long as the proxied content is displayed; and

means for transmitting the second content for output within the persistent frame in the PCD display.

32. The system ofclaim 29, further comprising:

means for detecting a scrolling of the proxied content in a direction at which the second content is displayed; and

means for dynamically re-positioning the orientation of the second area having the second content away from the direction of the scrolling to minimize interference in viewing a section of the proxied content being scrolled to.

33. The system ofclaim 28, wherein the means for establishing a connection further comprises:

during an initial connection process between the PCD and the gateway access system, means for prompting for selection of an access option from among: (a) a first option to enable access to and output of requested first content without second content; and (b) at least one second option, which enables proxied access to the first content and output of proxied content along with second content; and

when the first option is selected:

means for enabling retrieval and output of the requested first content without concurrent output of second content within the output at the PCD; and

means, if the first option requires payment of a fee, for processing the fee prior to enabling the access to and output of the first content without the concurrent display of second content.

34. The system ofclaim 33, wherein when the second option is selected, said system further comprises:

means for activating a gateway server of the gateway access system to operate as a proxy server;

means for initiating an automatic proxying of requested and retrieved third party content at the proxy server;

means for monitoring for attempts at the PCD to minimize, hide, or close a frame containing the second content in the PCD display;

when an attempt is detected:

means for prompting for selection of the first option to enable outputting the third party content without the second content; and

when the first option is selected:

means, if a change to the first option requires payment of a fee, for processing the fee; and

means for removing the second content from the output, wherein the proxied content and subsequently requested third party content are provided without inclusion of the second content within the output.

35. The system ofclaim 34, wherein said means for removing comprises:

(a) means for triggering an expansion of the corresponding first area to fill an entire area of the PCD display, wherein the corresponding second area is no longer provided within the display and the second content is no longer viewable within the PCD display; and

(b) means for providing direct access to the network, wherein subsequently requested third party content is retrieved directly by the PCD and the third party content is not proxied at the gateway server.

36. The system ofclaim 33, wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said means for prompting for selection further comprises:

means for enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of second content within the output along with the proxied content depending on an amount of an associated intermediate fee paid during the initial connection process; and

means for applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected.

37. The system ofclaim 28, further comprising means for enabling intermittent persistence of the second content, wherein the second content is outputted at the PCD for one or more pre-set periods during the output of the proxied content and is hidden for remaining periods during the output of the proxied content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the proxied content is first forwarded for outputting at the PCD.

38. The system ofclaim 28, wherein:

the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point.

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

39. The system ofclaim 28, wherein further the second content is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said system further comprising:

means for tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

means for automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.

40. The system ofclaim 28, wherein the first content and second content are viewable content that are outputted via a display of the PCD, said system further comprising:

means for selecting the second content;

means for merging the second content into the first content to generate a single merged content as the proxied content, wherein the second content is merged as persistent content within the proxied content; and

means for transmitting the single merged content for display on the PCD in response to the request.

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