BACKGROUND OF THE INVENTION 1. Field of the Invention
The present invention relates to a method and system for allowing viewers to purchase products shown on television shows. More particularly, the invention relates to a method and system for allowing television viewers to purchase products which appear on entertainment program-type television shows.
2. Description of the Related Art
Television programs dedicated solely to selling merchandise, or sales programs, have been broadcast on television and other broadcast media. One example of such sales programs includes, “infomercials,” which are essentially lengthy paid commercials. Also, narrative television programs, in which scenes that showcase products available for sale are intermittently frozen while commercial sales of those products are undertaken, have been broadcast.
In recent years, sales programs have become increasingly commonplace. This is largely attributable to the wide availability of cable television, which provides access to many more channels, and therefore programming choices, than would otherwise be available. Indeed, cable channels such as the “Home Shopping Network,” are devoted solely to selling merchandise.
In addition to broadcasted television, promotional video tapes have also been used to specifically sell merchandise. Automobile manufacturers, for example, distribute video tapes containing product information to potential customers.
Sales programs, however, do not constitute the most prevalent type of programming. Far more widespread are programs whose primary objective is to entertain. Entertainment programs, which include such programs as soap operas, sitcoms, dramas, and sporting events, generate revenue primarily by selling advertising time dispersed throughout broadcasts of the programs. Thus, while entertainment programs are supported by advertising, the artistic contents of entertainment programs are directed solely to entertaining viewers, and not to soliciting sales of merchandise as they are with sales programs.
Because entertainment programs are typically not produced with the intent of selling merchandise, a potentially lucrative source of revenue has gone unrealized. Television viewers may find themselves interested in purchasing products which are the same brand or design as props seen in entertainment programs. However, the demand for these products has not yet been satisfied. Revenue from sales of such products could improve the financial success of an entertainment program. Manufacturers would pay to have their products used in popular shows. Further, the producer could charge a fee for each product ordered that was identified from their show. This could increase revenues as well as lessen the program's dependency on advertising. As a result, products could experience greater freedom of artistic content, increasing the variety of entertainment programs available to the public.
Present sales mechanisms are not effective for selling products that are related to entertainment programs. For example, while catalogs are presently used to sell souvenir merchandise such as t-shirts and coffee mugs, they do not sell products similar to television props. For example, a program viewer cannot buy the Armani suit that Frasier was wearing on the Jun. 30, 1996 episode. These products gain much appeal from their association with the program actors. The present invention provides viewers with a sense of immediate gratification through making the products readily available.
SUMMARY OF THE INVENTION Systems consistent with the present invention allow viewers of an entertainment program to purchase products used in the program. Information about products is stored in databases that can be accessed by operators based on viewer supplied information.
To achieve these and other advantages, a product sales system consistent with the present invention comprises a system for allowing a viewer to purchase products shown in an entertainment program. The system includes means for storing in a database product information relating to a product shown in the entertainment program. Means are provided for receiving from the viewer a request about the product shown in the entertainment program, the request containing a subset of the product information. Also included are means for identifying the product information in the database using the subset of the product information, and means for sending to the viewer the identified information about the product.
In another aspect, the invention includes a system for allowing entertainment program viewers to purchase products shown in an entertainment program. The system includes a remote terminal for entering product data about a product used in the entertainment program. A central controller, coupled to the remote terminal, receives and stores the entered product data from the remote terminal. An operator terminal, coupled to the central controller, accesses from the central controller information about the product used in the entertainment program.
Both the foregoing general description and the following Detailed Description are exemplary and are intended to provide further explanation of the invention as claimed.
BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings provide a further understanding of the invention and, together with the Detailed Description, explain the principles of the invention. In the drawings:
FIG. 1 is a block diagram of the product sales system consistent with the invention;
FIG. 2 is a block diagram ofcentral controller110 shown inFIG. 1;
FIG. 3 is a block diagram ofremote terminal150 shown inFIG. 1;
FIG. 4 is a block diagram ofoperator terminal140 shown inFIG. 1;
FIG. 5 illustrates sample records fromprogram database262 stored indata storage device260 shown inFIG. 2;
FIG. 6 illustrates sample records fromproduct database263 stored indata storage device260 shown inFIG. 2;
FIG. 7 illustrates sample records fromvendor database264 stored indata storage device260 shown inFIG. 2;
FIG. 8 illustrates sample records fromorder database265 stored indata storage device260 shown inFIG. 2;
FIG. 9 is a flow diagram representing a method for the operation of,remote terminal150 shown inFIG. 3;
FIG. 10 is a flow diagram representing a method for processing data incentral controller110 ofFIG. 2; and
FIGS. 11a-11bare flow diagrams representing a method for processing a viewers' orders consistent with this invention.
DETAILED DESCRIPTION Introduction
Systems consistent with this invention allow viewers of an entertainment program to purchase products seen on these programs. The term “entertainment program,” as used in the specification, refers to programs whose primary purpose is to entertain, and not to sell products or services. Examples of “entertainment programs” include soap operas, sitcoms, dramas, sporting events, and movies. An entertainment program may be transmitted over any transmission media, such as wireless transmission, cable, or the Internet, or stored on a storage media, such as video tape or laser disk. Further, an entertainment program may be displayed on any broadcast media, such as television. The term “prop” refers to an item actually used on an entertainment program. The term “product” refers to merchandise similar to a prop. By similar it is meant that the product is visually and/or functionally indistinguishable from the prop. The product may or not be the same brand and/or make and model of the prop, but will not be the actual prop used in the show. This includes but is not limited to clothing, furniture, electronic goods, jewelry, cars, sporting goods and the like. The term product is not restricted to physical goods, but also includes services such as vacations or tickets to sporting events or shows. Additionally, videos of the episode would also be available for sale through this service.
In one such system, a central controller stores information about products available for sale. Before an entertainment program is broadcasted, viewers are shown a telephone number that they can call to find out whether certain products used in the program are available for sale. Calling this telephone number connects viewers to an operator who queries them regarding products they are interested in purchasing. The operator then compares the information provided by the viewers with information stored in the central controller's database to identify the particular products each viewer would each like to purchase. The database is organized to allow the operator to access information with only a minimal amount of information describing the product. The operator may also provide viewers with information about products other than those the viewers asked about. If the viewers are interested in purchasing a product at this point, an order is placed for the product through the operator.
System Organization
FIG. 1 illustrates a block diagram of asystem100 consistent with the present invention.System100 includes acentral controller110, aviewer interface120, a telephonic interactive voice response unit (IVRU)130, a plurality ofoperator terminals140, a plurality ofremote terminals150, and avendor facility160. AlthoughFIG. 1 shows threeoperator terminals140 and threeremote terminals150, any number of these terminals may be connected tocentral controller110. Similarly, oneviewer interface120 ormultiple viewer interfaces120 can access eachoperator terminal140 through acorresponding IVRU130.Central controller110 is linked tooperator terminals140,remote terminals150, andvendor facility160 through communication links, such as telephone lines or other data communication lines.IVRU130 is linked toviewer interface120 by conventional telephone lines.
Central controller110 receives product data and entertainment program data fromremote terminals150 and stores this data in a memory, as described below. Further,viewer interface120 transmits a product request to acorresponding IVRU130 andoperator terminal140, each of which may be located in a call service center. The product request describes a particular product of interest to the viewer, and an operator atoperator terminal140 processes the product request.Terminal140 then transmits program description data corresponding to the request tocentral controller110, which, after accessing the product and program data stored in its memory, transmits product identification data back tooperator terminal140. This data is provided toviewer interface120. If the viewer decides to purchases a product,controller110 transmits product order data tovendor facility160, which then routes the purchased product to the viewer.
Central controller110 preferably includes a digital data processing unit programmed to execute unique functions and operations in accordance with the principles of the invention. Such a digital data processing unit may include conventional hardware, such as the IBM RS 6000.Operator terminals140 andremote terminals150 are digital data processing units, such as conventional personal computers configured to carry out the functions and operations described below.
Viewer interface120 preferably comprises a conventional touch-tone telephone, although any device capable of transmitting messages may be employed. In oneembodiment viewer interface120 comprises a conventional personal computer with a modem. The user connects tocentral controller110 oroperator terminal140 via the Internet or other appropriate data communication channels.
FIG. 2 is a block diagram showing one embodiment ofcentral controller110.Central controller110 includes certain standard hardware components, such as central processing unit (CPU)210, random access memory (RAM)220, read only memory (ROM)230,clock240,communication port250, anddata storage260.CPU210 is linked to each of the other listed elements.Communication port250 interfacescentral controller110 withoperator terminal140,remote terminal150, andvendor facility160.
Central controller110 executes one or more programs to perform the functions and operations described below, and stores several databases of data relating to those functions and operations. These databases includeprogram database262,product database263,vendor database264, andorder database265. The programs (described in reference toFIGS. 10 and 11) are preferably stored instorage device260 and executed byCPU210.Transaction processor261 manages the storage and retrieval from the databases indata storage device260.Transaction processor261 may comprise a separate conventional microprocessor, as shown inFIG. 2, or may comprise a portion of the operating function ofCPU210.
Program database262 provides a repository of information on entertainment programs on which products available for sale were used. By accessing the information stored indatabase262,operator terminal140 can identify the particular entertainment program the viewer is calling about.FIG. 5 shows a possible organization ofdatabase262 with the following fields for each program:program record number510;network515;class520;program title525; episode date andtime530;scene data535;episode status540;episode title545;episode plot550; andspecial characters555. A manager of the system assignsprogram record number510, which uniquely identifies a particular entertainment program. In one embodiment,program record number510 could correspond to a program identifying number used in the VCR Plus system.Scene data field535 includes information identifying a particular program scene in which a prop was used. A sitcom, for example, might have a scene data record describing the activity of the characters in the kitchen if the prop being sold is a kitchen utensil. The remaining fields are self-explanatory.Episode plot field550 includes information describing the plot of a particular episode of an entertainment program. Special characters field555 includes data representing, for example, guest characters or persons appearing in a particular episode. In alternative embodiments,program database262 includes fewer or more fields of program information.
Product database263 provides a table of information on products indexed by aprogram record number610, which may be the same asprogram record number510. By accessing the information inproduct database263,operator terminal140 can identify the particular product that the viewer is interested in purchasing. As shown inFIG. 6,database263 preferably includes the following fields on each product offered for sale:program record number610;product type615;program identifying data620;product identifying data625;product description630;vendor635;product cost640;availability645; andtime code650. Program andproduct identifying fields620 and625 include information that enables the identification of programs, and products offered for sale on the programs, respectively. Such information describes characteristics of the entertainment programs and associated products. Thus, program identifyingdata field620 typically contains information similar toepisode plot field550.Time code field650 includes a range of time code values corresponding to the time during which the respective product was displayed on the program.Product database263 further includes information about the type of product for sale (product type615), and retail information about theproduct description630,vendor635,product cost640, andavailability645. In practice,product database263 may include fewer or more fields for product information.
Vendor database264 contains a table of information on the different vendors who supply the products. This table is preferably indexed by various vendor names. The information stored invendor database264 reflects information thatcentral controller110 can access about product vendors when placing orders. In other words,vendor database264 provides information that may be either provided toviewer interface120 or used while placing an order with a particular product vendor.FIG. 7 shows a possible organization for vendor information containing the following fields on each registered vendor:vendor name710;vendor identification number715; products sold by thevendor720; location of thevendor725; and preferred methods ofpayment730. The nature of these fields are self-explanatory. In alternative embodiments,vendor database264 may include more or fewer fields.
Order database265 includes a data file for each order placed by a viewer.FIG. 8 shows a possible organization ofdatabase265 with the following fields for each viewer:viewer name810;viewer address815;order tracking number820;order date825;order amount830; product ordered835;product identification number840; method of payment used845;shipping data850; and vendor used855 (same as vendor field710).Product identification number840 is preferably assigned byvendor855. The nature of the remaining fields are self-explanatory.Order database265 may, however, include fewer or more fields for order information.
FIG. 3 shows the architecture ofremote terminal150 ofsystem100.Communication port350 provides an interface for linkingremote terminal150 tocentral controller110. As shown inFIG. 3,remote terminal150 includes conventional computer components, includingCPU310, which is connected tovideo driver320,video terminal322,data entry unit324,RAM330,ROM340,communication port350, anddata storage device360.Video terminal322 is connected toCPU310 throughvideo driver320.Data entry unit324, shown to include a keyboard and a mouse, is connected toCPU310 for entering data.CPU310 executes program modules (described in reference toFIG. 9) preferably stored instorage device360 to perform the functions and operations described below in connection withremote terminal150.Storage device360 includestransaction processor361,program database362, andproduct database363.
With respect to data entry operations,remote terminal150 operates conventionally. A remote terminal operator enters intoremote terminal110 program data forprogram database362 and product data forproduct database363. Under control of a program stored, for example, instorage device360 orROM340,CPU310 formats the data for storage inprogram database362 andproduct database363.Databases362 and363 are similar in organization toprogram database262 ofFIG. 5 andproduct database263 ofFIG. 6, except thatdatabases362 and363 contain information entered in theremote terminal150.
FIG. 4 shows the architecture ofoperator terminal140 according to the invention.Communication port450 provides an interface for linkingoperator terminal140 tocentral controller110 andIVRU130. As shown inFIG. 4,operator terminal140 includesCPU410 which is connected tovideo driver420,video terminal422,data entry unit424,RAM430,ROM440, anddata storage device460. These components may also be conventional.Video terminal422 is connected toCPU410 throughvideo driver420.Data entry unit424, shown to include a keyboard and a mouse, is connected toCPU410 for entering data.CPU410 executes modules stored instorage device460 to perform functions and operations described below. Further,storage device460 includestransaction processor461 andorder database462.Database462 comprises a subset oforder database265 ofFIG. 8, and includes order information generated locally byoperator terminal140.
System Operation
Two different aspects of the operation ofsystem100 will be described. First,system100 operates to create the databases for the sale of products. Second,system100 operates using the databases to enable viewers to purchase products shown on an entertainment program
Creating the Databases
FIG. 9 is a flowchart illustrating steps for entering program and product information intosystem100. This data entry may be performed during or after the filming or taping of an entertainment program. As shown inFIG. 9, a remote terminal operator reviews the script of the entertainment program to determine which products will be offered for sale (step910). According to one embodiment of the invention, the products sold are not the actual props used on the program, but substantially identical merchandise ordered from the particular product vendor.
In alternative embodiments, the actual props used on an entertainment program are sold to viewers. The actual items used by celebrities often have a significantly higher market value than identical, but new, items. Therefore, the price for the actual prop of an entertainment program may be determined, for example, by an auction among the viewers in which the prop is sold to the highest bidder during a fixed period of time. In an auction, eachviewer telephones IVRU130 to place his bid with an operator.Central controller110 determines the winner of the auction by ranking the viewer bids.
The remote terminal operator enters program data for storage inlocal program database362 of remote terminal150 (step920) and product data for storage inlocal product database363 of remote terminal150 (step930). Examples of types of program data and product data are shown inFIGS. 3 and 4.Remote terminal150 transmits the data stored inprogram database362 andproduct database363 to central controller110 (step940). This may be done shortly after the remote terminal operator has entered the data or at a specified time interval (e.g., once a week).
Oncecentral controller110 receives the transmitted data,controller110 processes and indexes the data.FIG. 10 illustrates one way whichcontroller110 processes and indexes the data. As shown inFIG. 10,central controller110 receives the data stored inprogram database362 andproduct database363 from remote terminal150 (step1010).CPU210 processes the data and accesses the program andproduct databases262 and263 from data storage device260 (step1020). Next,controller110 merges the program and product data received fromremote terminal150 into the respective program andproduct databases262 and263 (step1030). Furthermore,controller110 preferably merges program and product data from a plurality ofremote terminals150, eachremote terminal150 corresponding to a different entertainment program.Controller110 then assigns a program record number to each new program data file received from each remote terminal150 (step1040). Once the transaction is completed, the product data is indexed by the program record number (step1050).
Purchasing a Product
FIGS. 11a-11billustrate the process in whichsystem100 allows a viewer to purchase a product used in a broadcasted entertainment program. An entertainment program is broadcast to a number of viewers using conventional broadcast techniques (step1105), such as over-the-air television broadcasts and cable transmission. The program may also be played from a storage media, such as a video cassette or an optical laser disc, upon which the program is recorded or stored. If the program is played from a storage media, the program may include a statement telling the viewer the date after which products shown on the program will no longer be available for purchase. When a viewer wishes to purchase a product displayed in the program, he calls the service usingviewer interface120 and is connected to IVRU130 (step1110).
Various methods may be used to disseminate the telephone number of the service to the viewers. In one embodiment of the invention, the provider of the program adds a text overlay to the entertainment program to provide the viewer with the telephone number of theIVRU130. The telephone number may be displayed either before the start of the entertainment program, at the end of the program, during a commercial; or during the program in a corner or along a side of the screen. The telephone number could also be made available in an entertainment program listing, such as TV Guide. The telephone number may be an 800 number, and the purchase price of a product is preferably charged to the viewer using either a credit card or personal check.
In a further embodiment of the invention, a 900 number is used as a communication and/or a payment interface for purchasing the desired product. In one such mode, the cost of the 900 number call is the cost of the requested product plus a connection charge. When a viewer/caller has confirmed an order using a standard IVRU interface or by talking to a live operator, the cost of the product is billed to his phone number. In another mode, the 900 number charges a service fee for the call plus a connection charge. Payment for the product is made in a conventional manner.
A time code may also be superimposed near the corner of the screen. The time code may be a running clock which is incremented as the program is broadcasted. In this embodiment,time code field650 inProduct Database263 contains the values of the time code during which products were displayed on the program. By displaying the time code during the program broadcast, the viewer can identify products by the time code value indicated when the viewer noticed the product was shown.
IVRU130 preferably includes a voice prompt system which asks the viewer a series of questions to identify the particular program the viewer is calling about, and the viewer responds by pressing the telephone keys (step1115). For example, a viewer calling the service to order a suit an actor was wearing in a recent episode is queried by theIVRU130 for the following information: network identification (CBS, NBC, TNT, FOX, ABC, ESPN, USA), time of day (AM, PM) and episode time (8:00pm), date of episode (March 4) and name of show (Seinfeld).IVRU130 transmits the responses from theviewer interface120 to central controller110 (step1120).Central Controller110 then transmits program description data to operator terminal140 (step1125). In response,operator terminal140 receives product identification data from controller110 (step1130).Viewer interface120's call is then transferred to a live operator (step1135) who, based upon the information received fromcontroller110, asks the viewer further questions (perhaps even repeating the same questions as necessary) to determine which product the viewer would like to purchase (step1140).
In an alternative embodiment, the viewer does not have to know the name of the program when describing the product toIVRU130 or to the live operator. For example, the viewer could state “I don't know the name of the program, but a tall guy spilled coffee on something.” The operator would then perform a keyword search ondatabases262 and263, using the description given by the viewer. In this way, the particular product may be identified without additional information from the viewer.
Continuing onFIGS. 11b,the operator then accessesdatabases262 and263 to find data on the particular product that the viewer would like to purchase (step1145).Central controller110 then outputs the data on the particular product to the operator (step1150). The operator, in turn, then provides product ordering information toviewer interface120 and requests payment for the product (step1155). Once the operator receives the viewer's payment, for example, a credit or debit card account number, the call is terminated (step1160) and the order is placed with vendor facility160 (step1165).Vendor facility160 then sends the purchased product to the viewer (step1170). Alternatively, the service could simply forward the call to the vendor once the product has been identified and not process the order at all.
In an alternative embodiment, the present invention is practiced using an Internet interface to the servicecentral controller110. In this embodiment, a viewer connects to a service web page using conventional web browser software and enters show and product identifying information in response to programmed queries. A conventional search engine searches the appropriate databases, retrieves the episode and product information and displays a graphic presentation of the product. The viewer then visually identifies the product, and verifies electronically that the selection is correct. If the product selection was incorrect, the viewer is given the option to modify his search terms and submit a new query. Once the correct product is identified, the viewer purchases the product using conventional payment methods, and it is shipped to him. This embodiment has the advantage of not requiring human agents to process orders.
Conclusion
Systems and methods consistent with the invention significantly increase the financial revenue of an entertainment program by selling props or products used on the program. This added revenue may lessen the entertainment program's dependency on advertising, allowing greater freedom in the artistic content of the programs. Vendors may also be willing to pay more to have their products shown on an entertainment program due to the enhanced exposure associated with being on the program. To this end, systems consistent with the invention efficiently assemble program and product data into databases accessed by a central controller. Such data may be assembled, for example, for live broadcast entertainment programs, prerecorded (video tape) entertainment programs, or digital (laser disc) entertainment programs.
Systems and methods consistent with this invention also provide a simple, effective interface through which viewers may purchase products of an entertainment program without special codes or product numbers to identify the products. The viewer simply describes the entertainment program that he was viewing, the particular scene in which the product was used, or merchandise information to identify the particular product. Thus, there is no need for the viewer to know particular information about the product or prop itself. This provides added flexibility that will increase sales of those products by simplifying the ordering process. Accordingly, the present invention provides a system and method which efficiently sells products used on an entertainment program.
It will be apparent to those skilled in the art that various modifications and variations can be made to the system and method of the present invention without departing from the spirit or scope of the invention. The present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.