US20040193436A1 - Method and system using return labels with dynamically generated multiple datapoint coding - Google Patents

Abstract

A method of providing returnable customer items, originally purchased from a merchant. The merchant provides the customer with a special returns label that permits the customer to drop the return package with a carrier without paying shipping charges to the carrier. The label includes an integrated machine readable code, which permits a returns center to easily assess shipping charges and perform other services related to the return.

Description

RELATED PATENT APPLICATION
• This application claims the benefit of U.S. Provisional Application Serial No. 60/446,142 filed Feb. 10, 2002 and entitled “Retail Package Returns Service System Using Postage Due Labels”.[0001]
TECHNICAL FIELD OF THE INVENTION
• This invention relates to merchandise return methods and systems, and more particularly to a method of managing returns of goods purchased from retailers and other merchants.[0002]
BACKGROUND OF THE INVENTION
• The growing use of electronic commerce as a customer marketplace has led to a greater need for appropriate customer return methods. In the absence of conveniently located retail stores, the customer needs an acceptable method of returning goods. Various “reverse logistics” systems have been developed to meet this need. These systems are a subset of the growing industry of “supply chain management” systems, and are designed to help merchants manage customer returns.[0003]
• For returns, as opposed to forward deliveries, the typical returns process requires the customer to take the package to the carrier and pay shipping costs. As an alternative to customer-paid shipping, some merchants have turned to a merchandise return service available from the United States Postal Service (USPS), which permits the customer use an addressed and prepaid merchandise return label. The customer may deposit the package at any post office or in a mailbox, and postage is paid by the merchant. The merchant decides the ultimate return shipping cost to the customer, such as by deducting that cost from the customer's credit.[0004]
• Existing merchandise return service methods, such as that offered by the USPS, although convenient for the customer, can be costly and time consuming for the merchant.[0005]
BRIEF DESCRIPTION OF THE DRAWINGS
• FIG. 1 illustrates a merchandise return process using postage due return labels in accordance with the invention.[0006]
• FIG. 2 illustrates a return label in accordance with the invention.[0007]
• FIG. 3 illustrates an example of bar code fields for the bar code of FIG. 2.[0008]
• FIG. 4 illustrates a method of generating a return label in accordance with the invention.[0009]
• FIG. 5 illustrates the use of the return label by the customer.[0010]
• FIG. 6 illustrates the use of the return label at the return center for issuing customer credit.[0011]
• FIG. 7 illustrates a process of dynamic routing, using data on the return label.[0012]
DETAILED DESCRIPTION OF THE INVENTION
• This invention described herein is a merchandising method and system that permits a merchant to provide pre-authorized returns, for which the customer need not pay shipping charges. The merchant provides a special return label to the customer, which has machine readable data that enables shipping charges to be assessed at a point of delivery. Data on the return label may further ensure that the package is delivered to an initial point of return close to the customer, thereby providing “reverse zone skipping”. The return label may further have data that permits the merchant to dynamically route returned packages and that permits both the merchant and the customer to be quickly notified of the status of the return.[0013]
• The method is used by, or on behalf of, a “merchant”, which is typically a retail merchant. However, the concepts discussed herein may be applied to any merchant, including service providers who sell goods incidentally to the providing of services. The “return” may be for purposes of receiving credit for an item recently purchased, but may also be subsequent to events such as warranty claims, recalls, or for repairs.[0014]
• The method described herein may be used in connection with a “reverse logistics return service”. This type of service is becoming increasingly popular, and permits merchants to “outsource” their returns process. For purposes of this description, these service providers are referred to as “returns providers”. They typically provide returns services for a number of different merchants, with part of their services being disposing of packages in accordance with the particular disposition rules of each merchant.[0015]
• If the merchant uses such a returns provider, the returns label will further have data useful for identifying each merchant and may contain other data particular to that merchant. However, the methods described herein are also useful for returns systems that handle only returns for a single merchant, such as for a merchant having an in-house returns provider.[0016]
• One example of a returns service that could incorporate use of the return label described herein is the SmartLabel™ service offered by Newgistics, Inc. This service makes use of a bar-coded shipping label, typically attached to an invoice received by the customer when the product is delivered to the customer. To return the product, the customer simply affixes the label to the return package, and drops the package anywhere into the U.S. Postal System (USPS), such as by dropping it into a mailbox. The label directs the package to a returns center maintained by the service provider. The returns provider assesses shipping charges, pays the carrier, and passes the shipping costs on to the merchant, who may then deduct those costs from the customer's credit for the returned item. The various services that the returns provider provides to the merchant include the return label, aggregation of packages to each merchant, transportation and processing services, payment of shipping charges, reporting, and notifications to the merchant and/or the customer.[0017]
• For purposes of example herein, it is assumed that the carrier that ships the returned items is the United States Postal Service. However, the same concepts could be applied to a returns process that uses other carriers or multiple carriers, so long as each carrier has the equivalent of postage due capability, that is, the ability to collect shipping charges after the package is delivered, that is, from the returns provider (the package recipient) rather than from the customer.[0018]
Overview of Returns with Postage Due Shipping
• FIG. 1 illustrates a returns process that uses postage due return labels in accordance with the invention. In the embodiment of FIG. 1, returns are processed through a returns provider that handles returns for multiple merchants. However, as stated above, the method described herein may be easily adapted for a returns provider that handles only returns for a single merchant. In either case, the merchant is considered to “maintain” at least one returns center, whether by directly maintaining the returns center(s) or by associating with a third party that does so.[0019]
• In[0020]Step110, a merchant has delivered an item to a customer. InStep111, the customer has decided to return the item, herein referred to as “the return item”.
• A[0021]returns label20 has already been, or is to be, provided to the customer. In the example of FIG. 1, thereturn label20 is delivered as an enclosure with the customer's original order, such as by being part of the customer invoice or a separate insert.
• In other embodiments,[0022]return label20 could be downloaded from a data network and printed by the customer, or otherwise delivered to the customer by means other than being included with the merchandise delivery. For example, thereturn label20 could be separately mailed or send as by facsimile. As another example, the customer might access a website provided by the merchant, link to a returns page, and download the data for printing the return label.
• [0023]Return label20 is “pre-authorized” in the sense that the customer need not seek authorization from the merchant. The customer is apprised by the merchant that returns are pre-authorized, such as by information on the invoice or other shipping documents. The notification may be explicit on the return label or elsewhere or may be implicit. The customer is further apprised that the customer need not pay shipping charges, such as by a “no postage necessary” printing on thereturn label20.
• An example of a[0024]suitable return label20 is described below in connection with FIGS. 2 and 3.
• The customer affixes the[0025]returns label20 to the packaging for the return item, and hands over the return item to a carrier, without paying any shipping charges to the carrier. The customer need not affix any indicia of postage or other shipping costs to the packaging. In the example of this description, the customer may simply deposit the package into the US postal system, by putting it into a mailbox (if postal compliant), dropping it off at a postal drop, or taking it to a post office. The return is local to the customer in the sense that the customer may select whatever drop-off point is most convenient.
• As further explained below in connection with FIG. 2,[0026]return label20 is preprinted to indicate at least the destination for the item and the package origin (the point where the customer places the package with a carrier). Typically, the destination and origin are identified by addresses, including postal codes. For purposes of this description, “postal codes” include the ZIP (zone improvement plan) codes of the USPS and similar codes used in other countries.
• The returns label further indicates that delivery charges are to be paid by a recipient. It further identifies the transaction leading to the return. Typically, this is a purchase transaction and the identification is by invoice number or other indicia of the package or its contents. In other embodiments, the transaction could be a warranty claim or repair request.[0027]
• In[0028]Step112, the carrier delivers the return item to the returns provider. As stated above, in the embodiment of FIG. 1, the initial point of return for the package is a specialized returns center, which may receive returns for more than one merchant. The returns center may be regional for a large area such as the United States. In other words, a large geographic area may have a number of returns centers.
• For a returns provider having regional returns centers, the[0029]return label20 may ensure “reverse zone skipping”. At the time the data for each returns label20 is composed, the destination address on thelabel20 is determined.
• The destination address is typically that of a carrier station (such as a postal center) nearest the customer. This may mean that return packages are carried from the customer drop-off location to a destination associated with the carrier for pickup by the returns provider. For example, where the carrier is the USPS, the package could be delivered to one of[0030]21 regional bulk mail centers (BMCs). The package is delivered to the BMC closest to the location of the returns provider. The returns provider may then pick up accumulated packages addressed to it. Equivalently, the carrier then may deliver the package directly to the returns center. In either case, the destination address is considered to be “to” a returns center closest to the customer.
• In[0031]Step114, the returns provider receives the package from the carrier. The returns provider scans the return label on the package and weighs the package. Any special shipping flags or indicia are entered at this time. In this manner, the returns provider receives multiple packages, which may be items originating from multiple merchants, throughout a daily course of business.
• In a process known as “manifesting”, the returns provider calculates the shipping charges due to the carrier and electronically manifests the carrier. Typically, this is done on a daily basis. In the example of this description, the returns provider pays the carrier, and is compensated by the merchant for carrier costs and other services.[0032]
• The returns provider then sorts the packages by merchant, again using data printed on[0033]return label20, and collects the packages associated with each merchant. The final destination code is encoded on the return label, and may also be printed in human readable form. For large volume merchants, the destination code may be associated with a package chute and/or a docking door.
• The returns provider may also provide “value added” services for the benefit of the merchant, such as notification of the return to merchant or notification to the customer of receipt of the package. For example, the returns provider may use the scanned return label information to notify the customer and/or the merchant that the package has been received.[0034]
• In[0035]Step116, after aggregating the packages for each merchant, the returns provider further ships them in accordance with whatever policies are specified for that merchant. For example, the returns provider may palletize shipments back to the merchant. The return label data is used to create a bill of lading, with data such as pallet counts, package counts, and shipment weight.
• In[0036]Step118, the package is handled according to the disposition policy of the merchant, such as by being returned to stock, sent to a re-seller, liquidator, or otherwise disposed.
• A[0037]processing center119 is used to collect data scanned from return labels, and to process the returns. Theprocessing center119 includes computer processing equipment, including computers, data storage, and networking equipment, appropriate for communication of data to and from returns centers, merchants, and customer, as appropriate. The computing equipment is programmed to fulfill the various data processing services described herein. Theprocessing center119 may also provide a web page or other network-accessible data source, accessible by customers for obtaining information about returns and data for printing return labels. As explained below, theprocessing center119 is further used to match data on the return label to merchant rules, which may specify routing of the package or other rules for handling the return.
Returns Label Provided to the Customer
• FIG. 2 illustrates an example of a[0038]return label20, suitable for use with the merchandise return method of FIG. 1. In the example of FIG. 2, the carrier is the USPS.Return label20 incorporates data appropriate for the merchandise return service offered by the USPS, as well as data used for additional services provided by the returns provider. As stated above, other or additional carriers having the equivalent of postage due capabilities could be used, in which case,return label20 would be modified to comply with the requirements of those carriers.
• The customer's[0039]address21 is printed on the upper left corner oflabel20. This address matches the original delivery address.
• The[0040]visual flag22 is a human readable code, that can be used for various purposes. In the example of this description,flag22 is a destination code that indicates a final package destination. Examples of final destinations are a merchant's warehouse, a liquidator, or a warranty, recall or repair center. This destination code matches a destination code embedded inbarcode25. In other embodiments,flag22 could correlate to any sort of delivery “rule”. As another example,visual flag22 could indicate a quality of service, such as whether the package is to expedited or held for some reason. Orflag22, could indicate the contents of the package, such as whether it is “high value” for special handling.Flag22 permits the package to be manually sorted at the returns center for subsequent routing. In general, these examples are merchant-specific, in the sense that they represent data specific to the merchant and returns processing rules.
• The[0041]merchandise return rectangle23 is specific to the carrier and pertains to the relationship between the carrier and the returns provider. In the example of this description, it states the USPS permit information of the returns provider.
• The[0042]delivery address24 is, as explained above, the address of a delivery location that is geographically nearest the customer. This determination of this address is dependent on the customer's postal code, as specified during the transaction leading to the return (such as the purchase transaction). As stated above, the delivery address could be a carrier center, such as a USPS bulk mail center, where it is held for pickup by the returns provider.
• [0043]Barcode25 is a dynamically generated machine-readable code that is based on unique information about the specific transaction involving the item(s) being returned. An example of barcode data is described below, but in general, the barcode data provides data forinformation servers119 so that various “value added” returns processing tasks may be performed, such as manifesting of shipping charges, notifications to the customer and/or merchant, and final disposition of the returned item.
• The barcode data permits the returns center to correlate the returned item back to the transaction with the customer. One type of correlation is an invoice number, as indicated by the example below.[0044]
• [0045]Barcode25 may comprise various alphanumeric or numeric only formats. Various other types of machine readable coding could be used as an alternative to bar-coding, such as other types of optical scan data or radio frequency identification (RFID) tagging. The coding may be printed or may be some other format, such as the electronic circuitry used in an RFID tag.
• The “postage due”[0046]insignia26, including the horizontal bars26a, indicates to the customer and the carrier that shipping charges are to be paid by the recipient.
• [0047]Barcode25 is a “third party barcode” in the sense that need not be specified by the carrier, which in this case, is the USPS. Although not shown in FIG. 2,return label20 may have one or more additional barcodes, for example a barcode containing data for the carrier's use, such as for carrier tracking or return confirmation.
• FIG. 3 illustrates a data string that is an example of the contents of the[0048]barcode25 of FIG. 2. The example of FIG. 3 has24 positions, each with an alphanumeric character. The information inbarcode25 is “integrated” in the sense that it is contained in a single barcode or other machine readable string of data.
• The[0049]barcode25 contains multiple data points, and contains data that is “transaction specific”, in the sense that it identifies the transaction between the customer and the merchant or other party to whom the package is being delivered. The “transaction specific” data is dynamically generated in the sense that it is generated after the original order is made, and is specific to that transaction.
• In general, the barcode data points are used to process the package for purposes other than moving it from one place to another. In contrast, “carrier specific” data elsewhere on the[0050]label20 functions merely for shipping purposes.
• [0051]Field 1 identifies the returns provider.Field 2 identifies the package destination.
• [0052]Field 3 represents the shipping origin of the package (customer's postal code), which permits assessment of shipping charges from where the customer drops off the package (the return package origin) to the returns center (or a nearby BMC) where it is pulled from the carrier.
• [0053]Field 4 identifies the merchant from whom the item was purchased. Or, as explained above, some party other than the merchant may be involved in the transaction leading to the return, such as a warranty or repair service.
• [0054]Field 5, a selector field, may be used for various purposes, such as to identify the label type, or to identify a shipping category, such as Priority Mail or customer-paid.
• [0055]Field 6 identifies the transaction involving the returned item in some manner. As explained above, often the merchant uses this field to correlate the return label to the original order, such as by filling the field with the invoice number. This field could also be used for data such as a customer number, product SKU, or other data.
• If desired, one or more of the above-described fields could be omitted and another field used to link to the same information at the returns center. For example, Field 3 (the customer's postal code) could be omitted and[0056]Field 6 used at the returns center to dynamically link to stored data that provides the customer's postal code. In this event,barcode25 would equivalently be considered to contain “data representing at least the origin of the package and identification of the transaction”.
• It should be understood that the barcode data in the example of FIG. 3 is minimal and additional data could be easily included. Additional data points that may be included in the[0057]barcode25 include data points falling into categories “transaction specific”, “merchant specific”, “customer specific”, “product specific”, “trading partner”, or “disposition” data. “Transaction specific” data identifies the transaction, such as by invoice number in the case of a purchase transaction. The “merchant specific” data identifies the merchant or some characteristic of the merchant. The “customer specific” identifies the customer or some characteristic of the customer. “Product specific” data identifies the package contents, such as by SKU number. “Trading partner” data describes a trading partner of the returns center, such as a liquidator or other service provider. “Disposition” data describes a disposition rule or final destination of the returned item.
• Often, the merchant directly provides the return label (or data for generating the return label) to the customer. To this end, the returns provider provides the label specifications to the merchant, as well as a delivery address data file. This data file is used to correlate each customer's postal code to the returns provider location that is closest to the customer. The data file is made available to the merchant via data network access, such as by the internet.[0058]
• In the example of FIGS. 2 and 3, the data on the returns label[0059]20 is pre-printed. In other embodiments, the customer might fill in at least some of this data. For example,label20 could have a predetermined format, and the customer would be directed to fill in certain information such as the customer's address, the package invoice number, or a shipping destination. However, in general, regardless whetherlabel20 is entirely pre-printed or all or partly filled by the customer, it is deemed to have a predetermined format, and prior to being shipped by the customer, to contain certain customer data as discussed in connection with FIGS. 2 and 3.
• The various data elements described above in connection with FIGS. 2 and 3 can be used to implement the various returns services described herein, and some of these concepts may be implemented independently of others. For example, by using data representing the origin of the package (such as the customer's postal code), the returns center can perform reverse manifesting. By using data representing the original shipment (such as the identity of the merchant, the invoice, or the item), the returns center can dynamically route the package or notify the merchant or the customer about the status of the return.[0060]
Use of the Returns Label
• FIG. 4 illustrates a process of generating a return label, such as[0061]return label20. In the example of FIG. 4, thereturn label20 is to be provided to the customer in the original shipment. InStep41, the merchant enters the order information to an automated order processing system. InStep42, the merchant determines whether the order is an exception item. InStep43, the merchant receives BMC (bulk mail center) data, which as explained above, is used to determine the BMC closest to the customer. In other embodiments, where the carrier is not the USPS, the address of some other carrier station close to the customer is used. InSteps44 and45, the return label and invoice are printed. InSteps46 and47, the order is fulfilled and shipped to the customer, with the return label being enclosed with the order.
• FIG. 5 illustrates the use of the[0062]return label20 by the customer. Steps501-510 illustrates various alternative ways for the customer to obtain thelabel20. InStep501, the customer receives thelabel20 with the invoice in the original shipment, as described above in connection with FIG. 4. The customer may merely detach the label (Step509).
• In[0063]Step502, the customer receives thelabel20 by contacting customer service of the merchant, such as by phone call or email (Step504). The label is then generated (Step506) and emailed to the customer (Step508).
• In[0064]Steps503 and505, the customer receives the label by accessing a website and requesting an image. The label is generated and displayed (Steps506 and507) and the customer prints the label (Step510).
• In[0065]Step520, the customer prepares the return by filling out a return form and applying the return label to the package. InSteps521 and522, the customer packages the return and drops it with the carrier specified by the merchant.
• Steps[0066]530-536 illustrate how data from the return label can be used to facilitate tracking requests. InStep530, the package has been received at the returns center and scanned as described above in connection with FIG. 1. The data is stored and accessible by a tracking process, which may be part ofprocessing system119.
• In[0067]Step531, the customer makes a tracking request through customer service of the merchant. InStep533, the request is processed, and the results communicated to the customer. InStep532, the customer makes a tracking request via the merchant's website. InSteps533 and534, the request is processed and the results are displayed.
• FIG. 6 illustrates an example of the use of[0068]return label20 for issuing credit to the customer. FIG. 6 is an expansion of one aspect of the returns center processing inStep114 of FIG. 1.
• In[0069]Step61, the package with the return label affixed is received at the returns center. It is assumed thatreturn label20 has at least some means to correlate the package to the original order, such as an invoice number. InStep62, the label is scanned and linked to the original order. InStep63, the reason for the return is captured, such as by reading the return form. The reason for the return may be used to determine whether the customer is to bear shipping costs for the return, and hence the amount of credit to the customer. The return reason may be communicated to the merchant, in addition to other return information, usingprocessing system119. InStep64, the credit due the customer is calculated.Step64 may involve accessing stored business rules of the merchant. InStep65, data for implementing credit to the customer is delivered to the appropriate processing center.
• FIG. 7 illustrates how the data on returns label[0070]20 can be used to implement “dynamic routing”. InStep71, the package is received at a returns center. InStep72, at the returns center, usingprocessing system119, data onbarcode25 is linked to the merchant's specifications for routing the package to its final destination. InStep73, the package is routed in accordance with whatever specifications are current at that time. For example, the original shipment data may indicate that a package contains a seasonal item. At the end of the season, these packages may then be routed to an outlet destination rather than a re-stock destination. As another example, for a returns center that handles packages for more than one merchant, the original shipment information might merely identify the merchant. The returns center can then match the packages of that merchant to the current rules for that merchant, such as by routing all packages to a particular destination.

Claims (24)

What is claimed is:

1. A method, performed by a returns provider, of enabling a customer to ship a package containing one or more items previously acquired from a merchant during a unique transaction, comprising the step of:

providing the customer with a return label to be placed on the package, the label containing a shipping destination of the package and integrated machine readable data representing at least a shipping origin of the package and identification of the transaction.

2. The method ofclaim 1, wherein the returns provider is the merchant.

3. The method ofclaim 1, wherein the returns provider is a service provider to the merchant.

4. The method ofclaim 1, wherein at least a portion of the return label conforms to the USPS merchandise return service specifications.

5. The method ofclaim 1, wherein the providing step is performed by enclosing the return label with items shipped to the customer.

6. The method ofclaim 5, wherein the return label is attached to an invoice for the item.

7. The method ofclaim 1, wherein the providing step is performed by the customer downloading data from the Internet for printing the label.

8. The method ofclaim 1, wherein the shipping origin of the package is represented by the customer's postal code.

9. The method ofclaim 1, wherein the machine readable data is barcode data.

10. The method ofclaim 1, wherein the machine readable data is radio frequency identification data.

11. The method ofclaim 1, wherein the return label further has a human readable code representing merchant-specific data.

12. The method ofclaim 1, wherein the shipping destination is to a carrier center near the returns provider.

13. The method ofclaim 1, wherein the returns provider maintains multiple returns destinations, and wherein the shipping destination is to a location closest to the customer.

14. The method ofclaim 1, wherein the purchase identification data is an invoice number.

15. The method ofclaim 12, wherein the machine readable data further represents merchant-specific data.

16. The method ofclaim 1, wherein the machine readable data further represents customer specific data.

17. The method ofclaim 14, wherein the machine readable data further represents product specific data.

18. The method ofclaim 14, wherein the machine readable data further represents trading partner data.

19. The method ofclaim 14, wherein the machine readable data further represents disposition data.

20. A method of enabling a customer to ship a package containing one or more items previously purchased from a merchant during a unique purchase transaction, comprising the steps of:

providing the customer with a return label to be placed on the package, the label containing a shipping destination of the package and integrated machine readable data representing at least a shipping origin of the package and identification of the purchase transaction; and

notifying the customer that, by using the return label, returns are pre-authorized and that carrier costs are due subsequent to the initiation of the return.

21. The method ofclaim 20, wherein the notifying step is performed at least in part by visual indicia on the return label.

22. The method ofclaim 20, further comprising the step of using the machine readable data to assess shipping charges.

23. The method ofclaim 20, further comprising the step of using the machine readable data to communicate information about the return to the merchant.

24. The method ofclaim 20, further comprising the step using the machine readable data to communicate information about the return to the customer.

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