US20040032486A1

Movatterモバイル変換

Info

Publication number: US20040032486A1
Application number: US10/222,461
Authority: US
Inventors: Chad Shusman
Original assignee: Individual
Current assignee: Mediaip LLC
Priority date: 2002-08-16
Filing date: 2002-08-16
Publication date: 2004-02-19
Also published as: US7937740B2; US8402504B2; US8826361B2; US20090089840A1; US20140059586A1; US20110209168A1

Abstract

A method and system for the creation of interactive programming using captions. A caption and program information extractor monitors a broadcast media signal having captions and program information encoded in the broadcast media signal. The captions and program information are extracted and stored in a content database. A moderator accesses the content database to retrieve captions and for a program specified by the program information. The moderator uses the services of a moderator server to generate interactive programming from the captions and the moderator's own comments. The interactive programming is transmitted to a plurality of viewers who interact with the interactive programming by entering viewer comments. The viewer comments are received by the moderator along with additional captions and new interactive programming is generated using the viewer comments, additional captions, and additional moderator commentary.

Description

BACKGROUND OF THE INVENTION

This invention pertains generally to the field of interactive programming and more specifically to creating interactive programming using captions from television programs.[0001]

Some television programs include captioning information created by the television program broadcaster. The captions are encoded into the television signal and broadcast to a viewer's television where the captions are extracted from the television signal and displayed on the viewer's television screen. The captions are intended for the hearing impaired and contain textual representations of the auditory components of a television broadcast. While intended for the hearing-impaired, captions are used in a variety of situations. For example, the captions may be used in lieu of the audio components of the television signal so that viewers can still watch television in environments where the noise levels are very high, for example in a gymnasium.[0002]

The captioning for a television program include a textual representation of the entire contents of the television program since the captions are intended as a complete replacement for the audio components of a television program. This aspect of captions makes the captions useful for a variety of other purposes. For example, the captions can be used to create transcriptions of a television program for archival purposes. In addition, the captions provide a compact representation of the complete television program. Finally, a description or metadata may be generated for a television program using the caption information. These different uses for captioning data make captioning an attractive source of information and content for people desiring to form special interest groups or communities around particular television programs. For example, a commentator may want to create a talkshow to explore news items included in a televised news report. Such a talkshow would allow viewers and a commentator to fully explore news items within the context of a news broadcast.[0003]

Therefore, a need exists for an interactive program generation tool allowing the creation of a talkshow from captioning data. Such a tool should be lightweight, meaning it does not require a lot of processing resources to run, and should be able to generate interactive programming for a variety of different display devices. The present invention meets such a need.[0004]

SUMMARY OF THE INVENTION

In one aspect of the invention, a caption and program information extractor monitors a broadcast media signal having captions and program information encoded in the broadcast media signal. A caption and program information extractor monitors a broadcast media signal having captions and program information encoded in the broadcast media signal. The captions and program information are extracted and stored in a content database. A moderator accesses the content database to retrieve captions and for a program specified by the program information. The moderator uses the services of a moderator server to generate interactive programming from the captions and the moderator's own comments. The interactive programming is transmitted to a plurality of viewers who interact with the interactive programming by entering viewer comments. The viewer comments are received by the moderator along with additional captions and new interactive programming is generated using the viewer comments, additional captions, and additional moderator commentary.[0005]

In one aspect of the invention, a method for generating an interactive program for transmission over a communications network is provided. A caption and program information extractor extracts captions and program information from a broadcast media signal and puts the captions and program information in a content database. A moderator server is coupled through the communications network to a moderator client and a plurality of viewer clients. The moderator server receives moderator comments and edited viewer comments from the moderator client through the communications network and gets captions and program information from the content database. The moderator server then generates interactive programming using the moderator comments, edited viewer comments, program information, and captions and transmits the interactive programming to the viewer clients through the communications network.[0006]

In another aspect of the invention, the moderator server receives viewer comments from the viewer clients and transmits the viewer comments to the moderator client through the communications network.[0007]

In another aspect of the invention, the communications network used is a virtual private network.[0008]

In another aspect of the invention, the viewers rate an interactive program by further including an interactive program rating signal in the viewer comment signals. In response, a moderator may transmit a viewer exclusion signal specifying a viewer client to the moderator server and the moderator server generates the interactive programming using the viewer exclusion signal to exclude viewer comments received from the specific viewer client. In addition, the moderator may transmit a viewer invitation signal corresponding to a specific viewer client to the moderator server and the moderator server generates viewer interactive programming using the viewer invitation signal to include viewer comments from the specific viewer client on a virtual stage.[0009]

In another aspect of the invention, an apparatus is provided for generating an interactive program for transmission over a television broadcast network and a communications network. The apparatus includes a content database, a caption and program information extractor coupled to a broadcast media signal source and the content database, and a moderator server coupled to a moderator client, the content database, and the television broadcast network. The moderator server includes a processor and a memory operably coupled to the processor. Program instructions stored in the memory are executed by the processor to implement the features of an interactive programming generation system. The program instructions include: receiving moderator comments and edited viewer comments by the moderator server from the moderator client; getting captions and program information by the moderator server from the content database; generating viewer interactive programming using the moderator comments, edited viewer comments, program information, and captions; and transmitting the interactive programming by the moderator server to viewer televisions through the television broadcast network.[0010]

In another aspect of the invention, the moderator server is further coupled to a plurality of viewer clients through the communications network. The program instructions further include receiving viewer comments by the moderator server from viewer clients through the communications network and transmitting the viewer comments by the moderator server to the moderator client through the communications network.[0011]

In another aspect of the invention, an apparatus for generating an interactive program for transmission over a television broadcast network is provided. The apparatus includes a content database and a caption and program information extractor coupled to a broadcast media signal source. The caption and program information extractor extracts captions and program information from a broadcast media signal and puts the captions and program information in the content database. A moderator server is coupled to a moderator client through the communications network and coupled to the content database. The moderator server is further coupled to the television broadcast network. The moderator server includes programming instructions for generation of interactive programming from the captions and program information. The moderator server receives moderator comments and edited viewer comments from the moderator client through the communications network and gets captions and program information from the content database. The moderator server then generates interactive programming using the moderator comments, edited viewer comments, program information, and captions and transmits the interactive programming to viewer televisions through the television broadcast network. In another aspect of the invention the moderator server is further coupled to a telephony network and viewers communicate with the moderator server through the telephony network.[0012]

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features, aspects, and advantages of the present invention will become better understood with regard to the following description, appended claims, and accompanying drawings where:[0013]

FIG. 1 is a conceptual diagram of a system for creating an interactive program incorporating participant interactions in accordance with an exemplary embodiment of the present invention;[0014]

FIG. 2 is a deployment diagram of a system for creating an interactive program in accordance with an exemplary embodiment of the present invention;[0015]

FIG. 3 is a sequence diagram of the operations within a system for creating an interactive program in accordance with an exemplary embodiment of the present invention;[0016]

FIG. 4 is a screen capture of a moderator's interface used to control generation of an interactive program in accordance with an exemplary embodiment of the present invention;[0017]

FIG. 5 is a screen capture of a viewer's interface used to view and interact with an interactive program in accordance with an exemplary embodiment of the present invention;[0018]

FIG. 6 is a diagram depicting a process for receiving viewer reactions to an interactive program and calculating an audience approval system rating for the interactive program in accordance with an exemplary embodiment of the present invention;[0019]

FIG. 7 is a diagram depicting the ways in which a moderator may interact with a system for creating an interactive program in accordance with an exemplary embodiment of the present invention;[0020]

FIG. 8 is a use case diagram depicting ways in which a viewer may interact with a system for creating an interactive program in accordance with an exemplary embodiment of the present invention;[0021]

FIG. 9 is a Web site diagram of an interactive program creation system in accordance with an exemplary embodiment of the present invention;[0022]

FIG. 10 is a screen capture of an edit profile viewer interface in accordance with an exemplary embodiment of the present invention;[0023]

FIG. 11 is a screen capture of a hub viewer interface in accordance with an exemplary embodiment of the present invention;[0024]

FIG. 12 is a screen capture of a program guide viewer interface in accordance with an exemplary embodiment of the present invention;[0025]

FIG. 13 is a screen capture of an interactive program archive viewer interface in accordance with an exemplary embodiment of the present invention;[0026]

FIG. 14 is a screen capture of a moderator interface for an interactive program authoring tool in accordance with an exemplary embodiment of the present invention;[0027]

FIG. 15 is a screen capture of a moderator interface for an interactive program reporting tool in accordance with an exemplary embodiment of the present invention;[0028]

FIG. 16 is a screen capture of a moderator interface for a participant interaction report generated in accordance with an exemplary embodiment of the present invention;[0029]

FIG. 17 is a screen capture of a moderator interface for an advertising report generated in accordance with an exemplary embodiment of the present invention;[0030]

FIG. 18 is a database entity relation diagram for a moderator database in accordance with an exemplary embodiment of the present invention;[0031]

FIG. 19 is a screen capture of a viewer interface for a non-moderator based interactive program associated with a broadcast in accordance with an exemplary embodiment of the present invention;[0032]

FIG. 20 is a screen capture of a viewer interface for a broadcast program guide in accordance with an exemplary embodiment of the present invention;[0033]

FIG. 21 is a screen capture of a viewer interface for an interactive program incorporating Web content in accordance with an exemplary embodiment of the present invention;[0034]

FIG. 22 is a screen capture of a viewer interface for an interactive program incorporating Web content in accordance with another exemplary embodiment of the present invention;[0035]

FIG. 23 is a screen capture of a viewer interface for a facility to manage a viewer's personal favorite interactive programs in accordance with an exemplary embodiment of the present invention;[0036]

FIG. 24 is a screen capture of a viewer interface for a facility to suggest programs to a viewer in accordance with an exemplary embodiment of the present invention;[0037]

FIG. 25 is a deployment diagram of a process for conversion and delivery of interactive programs via an interactive television network in accordance with an exemplary embodiment of the present invention;[0038]

FIG. 26 is a hardware architecture diagram of a computing device suitable for use as a moderator server host in accordance with an exemplary embodiment of the present invention;[0039]

FIG. 27 is a collaboration diagram depicting an interactive programming generation process in accordance with an exemplary embodiment of the present invention;[0040]

FIG. 28 is a screen capture of an interactive program home viewer interface in accordance with an exemplary embodiment of the present invention;[0041]

FIG. 29 is a screen capture of an interactive program system log-in interface in accordance with an exemplary embodiment of the present invention;[0042]

FIG. 30 is a process flow diagram of an interactive program generation process in accordance with an exemplary embodiment of the present invention;[0043]

FIG. 31 is a process flow diagram of an interactive program report generation process in accordance with an exemplary embodiment of the present invention;[0044]

FIG. 32 is a process flow diagram of a viewer notification process in accordance with an exemplary embodiment of the present invention;[0045]

FIG. 33 is a deployment diagram of a locally hosted moderator server in accordance with an exemplary embodiment of the present invention;[0046]

FIG. 34 is a participant question filtering moderator interface in accordance with an exemplary embodiment of the present invention;[0047]

FIG. 35 is an illustration of the operation of a participant question filtering facility in accordance with an exemplary embodiment of the present invention;[0048]

FIG. 36 is a process flow diagram of a participant question filter process in accordance with an embodiment of the present invention;[0049]

FIG. 37 is a deployment diagram for a telephony system for delivery of an interactive program in accordance with an embodiment of the present invention;[0050]

FIG. 38 is a sequence diagram for a telephony process as used by a telephony system for delivery of an interactive program in accordance with an embodiment of the present invention;[0051]

FIG. 39 is a screen capture of an interactive program authoring wizard in accordance with an exemplary embodiment of the present invention;[0052]

FIG. 40 is a block diagram of a system for extracting closed captioning from a broadcast signal in accordance with an exemplary embodiment of the present invention;[0053]

FIG. 41 is a sequence diagram of an interactive programming system in accordance with an exemplary embodiment of the present invention;[0054]

FIG. 42 is a sequence diagram of a key word or phrase to link conversion system in accordance with an exemplary embodiment of the present invention;[0055]

FIG. 43 is a process flow diagram of a key word or phrase to link conversion process in accordance with an exemplary embodiment of the present invention; and[0056]

FIG. 44 is a process flow diagram of a program information and caption extraction process in accordance with an exemplary embodiment of the present invention.[0057]

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 is a conceptual diagram of a system for creating an interactive program incorporating participant interactions in accordance with an exemplary embodiment of the present invention. A[0058]

moderator

100 hosts an interactive program, such as a broadcast program with a talk show format, that is transmitted to an audience having a plurality ofviewers102. The interactive program takes place on avirtual stage104 where the moderator generates interactive programming for transmission to the viewers. The moderator transmits theinteractive program106 to the viewers. The viewers may passively watch the interactive program or may become active participants by generating theirown comments108 that are transmitted back to the moderator. The moderator edits or filters the participant comments and retransmits the edited participant comments as part of the interactive program. The viewers may communicate with each other during the interactive program by exchanging audienceinteractive messages110 between themselves.

The moderator controls the content of the interactive program in a variety of ways. The moderator introduces the initial topic or content for audience interaction. For example, the moderator may introduce a topical event such as a news story and then ask for participant comments. The moderator may also use previously prepared content such as a non-interactive program that is transmitted to the audience in order to elicit audience member responses and engage viewers. The moderator can invite[0059]

virtual guests

112 from the audience onto the virtual stage. While on the virtual stage, the virtual guests exchange interactive messages directly with the moderator rather than with other audience members or participants. The moderator may also exclude a participant or viewer from the audience. Additionally, the moderator may generate additional interactive programming for use by the audience such as polls so that the audience can participate in the interactive program by selecting responses to a question from a list of answers. The results of the participant responses are aggregated for inclusion in the interactive program.

In one system for creating an interactive program incorporating participant interactions in accordance with an exemplary embodiment of the present invention, the interactive programs are talk shows hosted by independent moderators and delivered to an audience via the Internet. This system allows a moderator to be recognized as an expert or respected voice in a particular field while building a community of viewer participants interested in that particular field. The system allows the moderator to create a controlled and moderated environment where the moderator directs the flow of information and has complete control over the medium. The system is cost-effective because no special hardware or training is needed to operate the system. The system features a customizable Web-based interface for moderators and viewers to use in creating customized collaborative interactive programs.[0060]

FIG. 2 is a deployment diagram of a system for creating an interactive program incorporating participant interactions in accordance with an exemplary embodiment of the present invention. A[0061]

moderator

100 transmits an interactive program to a plurality of viewers, as exemplified by

viewers

200aand200b, via acommunications network202 such as the Internet. The moderator uses amoderator client204 to transmit moderator signals over communications link206 and communications link208 to amoderator server210. The moderator server uses the moderator signals to generate an interactive program that is transmitted overcommunication link208 and

communications links

212aand212bto a plurality of viewer clients as exemplified by

viewer clients

214aand214b. The viewers become participants by responding to the interactive program by generating and transmitting to the moderator server a plurality of participant comment signals using the viewer clients. The participant comment signals encode the participants' commentary about the interactive program. The moderator server receives the participant comment signals and retransmits them to the moderator client where the moderator edits the participant comment signals. The moderator generates new moderator signals that are transmitted to the moderator server along with the edited participant comment signals. The moderator server uses the moderator signals and the edited user comment signals to generate additional interactive program signals that are transmitted to the viewers' clients. The process of receiving participant comment signals, editing the user comment signals, and generating new interactive program signals is repetitively performed in order to generate an interactive program incorporating viewer interactions.

In a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention, the moderator server is operably coupled to[0062]

content server

216 via acommunications link218. The content server hosts a content source such ascontent database220 including content suitable for broadcast by the moderator server. Such content may include past broadcast programs that the moderator is using as a topic for further discussion within the audience. The moderator instructs the moderator server to request and receive content signals from the content server and the moderator server generates an interactive program including the content signals. In this way, non-interactive content may be enhanced with an interactive component thus leveraging non-interactive content by creating an interactive program using content without an interactive component. In another embodiment of enhanced content, the content is synchronized with the interactive component and the content is transmitted to the viewer client from a server other than the moderator server in a program synchronous fashion.

In a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention, the moderator server hosts software facilities for the moderator to use in generating an interactive program. The moderator server is operably coupled to a[0063]

moderator database

230 including moderator information describing the type of interactive program the moderator produces and the moderator's interactive program broadcast schedule. The moderator information may be used to automatically generate a dynamic programming guide thus helping viewers find the moderator's interactive program. In addition, the moderator server records viewer interaction data describing the amount, timing, and type of viewer interactions with the moderator's produced interactive programming. The moderator may access the viewer interaction data to generate reports regarding the moderator's interactive programming.

In a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention, the moderator server hosts a[0064]

viewer database

232 including viewer profile information. Viewer profile information includes information about viewer preferences and viewer notification requests. The viewer preferences are used by the moderator server to suggest interactive programming generated by a moderator which may match the viewer's stated preferences. The viewer notification requests are used by the moderator server to generate viewer notifications that are transmitted to a viewer in order to notify a viewer when a specific interactive program is about to be broadcast.

In one embodiment of a viewer notification generation process in accordance with the present invention, the privacy of the viewer is protected by not allowing the moderator access to viewer profiles. For example, the moderator may initiate a notification process but the moderator is never allowed to see to which viewers the notifications are sent. In addition, any viewership reports generated on behalf of a moderator use aggregate data for the viewers so that the viewers' identifications are not associated with the individual viewership reports.[0065]

In a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention, the audience and moderator comment on a broadcast program over which the moderator has minimal control. In this embodiment, a[0066]

broadcaster

222 transmits a broadcast media signal224 received by a viewer'sbroadcast media receiver226 and a moderator'sbroadcast media receiver228. In this embodiment, the moderator and the audience watch the broadcast program and exchange commentary about the broadcast program over the communications network as described above. In this way, non-interactive programming can be supplemented with an interactive component. Exemplary broadcast programs include broadcasts of real-time events, such as sporting events or breaking news stories, and pre-recorded programming such entertainment programs or documentaries.

FIG. 3 is a sequence diagram of a process within a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention. A[0067]

moderator server

210 receives participant comments300aand300bfrom a plurality of viewer clients as exemplified by

viewer clients

212aand212b. The moderator server transmits the participant comments,300aand300b, to amoderator client204. A moderator uses the moderator client to edit (302) the participant comments and generate (304) moderator comments. The edited participant comments and the moderator comments306 are transmitted to the moderator server along with other moderator control signals generated by the moderator such as a viewer invitation signal for indicating a viewer to invite to a virtual stage or a viewer exclusion signal for excluding a viewer that is not behaving properly. The moderator server uses the moderator comments and the edited participant comments to generate (308) viewer interactive programming,310aand310b, that is transmitted to the plurality of viewer clients and moderatorinteractive programming312 that is transmitted to the moderator client. The process is repeated indefinitely to generate an interactive program with the plurality of viewers interacting with the viewer interactive programming and the moderator using the moderator interactive programming to moderate the generation process.

In one embodiment of a system for creating an interactive program in accordance with an exemplary embodiment of the present invention, the interactive programming generated by the moderator server is stored in a moderator database (for[0068]

example moderator database

230 of FIG. 2) for archival purposes. The interactive programming can be indexed and cataloged for generation of an archive listing describing the archived interactive programming. A viewer can then request archived interactive programming for viewing at a later time for “on-demand” viewing.

In another system for creating an interactive program in accordance with an exemplary embodiment of the present invention, the communications network is the Internet and the viewer clients and a moderator client are Web browsers. The moderator server receives moderator and participant comment signals in the form of POST requests and generates the interactive program as an interactive electronic document written in a document markup language such as Hyper Text Markup Language (HTML) or eXtensible Markup Language (XML) that is transmitted to the viewer clients. The viewer clients parse the electronic document and generate viewer displays using the instructions in the electronic document. The viewers respond to the viewer displays by entering text and selecting elements from the viewer displays. These viewer interactions are transmitted to the moderator server by the viewer's clients in subsequent POST messages. The moderator receives a different set of interactive moderator electronic documents that implement a moderator user interface enabling the moderator to control the operations of the moderator server.[0070]

In one system for creating an interactive program in accordance with an exemplary embodiment of the present invention, the system is deployed using the Microsoft® TV platform which is a standards-based, client and server software middleware system for deploying interactive programming. The platform includes a client software application hosted by a set-top-box and a server software application operably coupled by a communications network. The client software application includes a Web browser that can be used much like a conventional Web browser and an application programming interface for building native applications that are hosted by the set-top-box. The server includes several management functions including t-commerce and client management applications.[0071]

In another system for creating an interactive program in accordance with an exemplary embodiment of the present invention, the interactive programming generated by the moderator server further includes “click-through” style banner ads for selection by a viewer. If a viewer selects a click-through banner ad, the viewer's interaction with the banner ad is recorded in a moderator database in order to generate click-through activity related to the interactive programming. The banner ads may come either from the moderator server or an ad server not affiliated with the moderator server.[0072]

FIG. 37 is a deployment diagram for a telephony system for delivery of an interactive program in accordance with an embodiment of the present invention. A previously described[0073]

moderator server

210 is operably coupled via acommunications network202 to previously describedviewer client214a. Aviewer200a, views an interactive program by accessing the moderator server using the viewer client. To participate, the viewer uses atelephone device3700 to connect to atelephony agent3702 operably coupled to the moderator server via the communications network. In operation, the viewer uses the telephone to dial up the telephony agent. The telephony agent receives audio signals and converts the audio signals to text signals that are transmitted to the moderator server via the communications network. In turn, the moderator server re-routes the textual component signals of an interactive program to the telephony agent. The telephony agent receives the textual component signals and converts the textual component signals into audio signals for transmission to the viewer via the telephone.

In another interactive program creation system in accordance with an embodiment of the present invention, a viewer downloads and installs a custom client plug-in that allows a viewer a built-in microphone on the viewer client. Using a control panel, participants direct their questions or comments to either the virtual stage or the audience interactive message area. The spoken words are digitized by the viewer client, analyzed, translated into text form, and transmitted via the communications link to the moderator server. The question or comment then appears in the interactive program. The plug-in allows viewers to participate in an interactive program in a traditional, voice-based way if they choose to.[0074]

In another interactive program creation system in accordance with an embodiment of the present invention, the spoken words are not translated to text. Instead, the digitized voice is transmitted directly over the communications link to the moderator server such as in Voice over Internet Protocol (VOIP) transmissions.[0075]

FIG. 38 is a sequence diagram for a telephony process as used by a telephony system for delivery of an interactive program in accordance with an embodiment of the present invention. A viewer uses a[0076]

telephone device

3700 to send participant voice signals to atelephony agent3702. The telephony agent converts3802 the participant voice signals to text in a speech-to-text conversion process. Thetextual participant comments3804 are transmitted to the moderator server. The textual participant comments are used to generate3806 viewerinteractive programming signals3808 in a to-be-described process. The moderator server transmits the viewer interactive programming signals to the viewer client and transmits a second set of viewerinteractive programming signals3810 to the telephony agent. The telephony agent converts (3812) the textual portions of the viewer interactive programming to signals for an audio version of the viewerinteractive programming3814 in a text to speech conversion process. In this way, a viewer can participate in an interactive program using a telephone device for the generation of viewer interaction signals.

In another telephony process as used by a telephony system for delivery of an interactive program in accordance with an embodiment of the present invention, the video components of the interactive program are dispensed with and the participant interacts with the textual components of the interactive program using the telephone device. In this way, an interactive program can be created by a moderator with only textual or audio and textual components that is accessible to a participant using only a telephone device.[0077]

FIG. 40 is a deployment diagram of a system for extracting closed captioning from a broadcast signal in accordance with an exemplary embodiment of the present invention. A[0078]

broadcaster

222 transmits a broadcast media signal226 that is received by a caption andprogram information extractor4000. The caption and program information extractor includesprograming instructions4001 that identify captioning and program information encoded in the broadcast media signal and extracts the captions and program information for storage in a database. The broadcast media signal includescaptioning information4002 encoded in the signal such as within line21 of a vertical blanking interval (VBI) of a television signal. The captioning information is encoded in the broadcast media signal by a broadcaster in order to serve hearing-impaired viewers of the broadcast media signal. As such, the captioning information includes a transcription of the speech portion of a broadcast program. For example, a talkshow with captioning may include a transcript of the questions asked by a host of a guest and the responses of the guest to the host's questions.

The captioning information is included as several text streams in the broadcast media signal. In one embodiment of a broadcast media signal in accordance with an exemplary embodiment of the present invention, the captioning information includes a[0079]

field

14004 and afield24006.Field1 includes afirst captioning information4008 and asecond captioning information4010 text stream.Field2 includes a third captioning information4012 and a fourth captioning information4014 text string as well as eXtended Data Service (XDS)information4016 encoded in a series of packets. The fields are described in table 1a and table 1b below.

TABLE 1a


Field
1 Packets

	Name*	Field	DataChannel	Description

CC1

1	1	Primary Synchronous
			Caption Service
CC2
1	2	Special Non-Synchronous
			Use Captions
T1
1	1	FirstText Service
T2
1	2	Second Text Service

[0080]

TABLE 1b


Field
2 Packets

Name*	Field	DataChannel	Description

CC3
2	1	Secondary Synchronous
			Caption Service
CC4
2	2	Special Non-Synchronous
			Use Captions
T3
2	1	ThirdText Service
T4
2	2	Fourth Text Service
XDS			eXtended Data Services

There are several different classes of XDS packets encapsulating information about a broadcast program. For example, defined XDS packet classes include Current Class (information about the current program such as the title, length, rating, elapsed time, audio services, caption services, and aspect ratio), Future Class (the same information for an upcoming program), Channel Information Class (information such as the network name, station call letters, native channel number and tape delay), Miscellaneous Class (containing the time of day and the local time zone) and Public Service Class (severe weather warnings). In addition, Reserved and Undefined Classes are set aside for future expansion and proprietary applications.[0081]

For each Class, there are two groups of similar packet types.[0082]

Bit

6 is used as an indicator of these two groups. Whenbit6 of the Type character is set to 0 the packet only describes information relating to the channel that carries the signal. This is known as an In-Band packet. Whenbit6 of the Type character is set to 1, the packet only contains information for another channel. This is known as an Out-of-Band packet.

The Current Class includes a Program Identification Number (Scheduled Start Time) packet including four characters that define the program start time and date relative to Coordinated Universal Time (UTC). This is non-character-based data so[0083]bit #6 is always set to one. The format of the characters is identified in Table 2.

TABLE 2


Character	B6	b5	b4	b3	B2	B1	b0

Minute
1	m5	m4	m3	m2	m1	m0
Hour	1	D	h4	h3	h2	h1	h0
Date	1	L	d4	d3	d2	d1	d0
Month	1	Z	T	m3	m2	m1	m0

The minute field has a valid range of 0 to 59, the hour field from 0 to 23, the date field from 1 to 31, the month field from 1 to 12. The “T” bit is used to indicate a program that is routinely tape delayed (for mountain and pacific time zones). The D, L, and Z bits are ignored by the decoder when processing this packet. (The same format utilizes these bits for time setting.) The T bit is used to determine if an offset is necessary because of local station tape delays. A separate packet of the Channel Information Class indicates the amount of tape delay used for a given time zone. When all characters of this packet contain all Ones, it indicates the end of the current program. A change in received Current Class Program Identification Number is interpreted by XDS receivers as the start of a new current program.[0084]

A Length/Time-in-Show packet is composed of 2, 4 or 6 non-character-based informational characters. It is used to indicate the scheduled length of the program as well as the elapsed time for the program. The first two informational characters are used to indicate the program's length in hours and minutes. The second two informational characters show the current time elapsed by the program in hours and minutes. The final two informational characters extend the elapsed time count with seconds. The informational characters are encoded as indicated in Table 3.[0085]

TABLE 3


Character	B6	b5	b4	b3	B2	B1	b0

Length - (m)	1	m5	m4	m3	m2	m1	m0
Length - (h)	1	h5	h4	h3	h2	h1	h0
ET - (m)	1	m5	m4	m3	m2	m1	m0
ET - (h)	1	h5	h4	h3	h2	h1	h0
ET - (s)	1	s5	s4	s3	s2	s1	s0
Null
0	0	0	0	0	0	0

The minute second fields have a valid range of 0 to 59, and the hour fields from 0 to 63. The sixth character is a standard null.[0086]

The Program Name packet contains a variable number, 2 to 32, of Informational characters that define the program title. Each character is in the range of 20 h to 7 Fh. The variable size of this packet allows for efficient transmission of titles of any length.[0087]

A complete definition of a XDS packets may be found in[0088]Recommended Practice for Line21Data Service, Electronics Industries Association, EIA-608 (drafts Oct. 12, 1992 and Jun. 17, 1993), the subject matter of which is hereby incorporated by reference as if fully stated herein. An exemplary device suitable for extraction of captions and XDS packets from a television signal is an ATI-TV ISA television tuner sold by ATI technologies Inc. of Markham, Ontario Canada. The device includes software for monitoring television signals and extracting captioning to create a program transcription.

The caption and program information extractor extracts the[0089]

captioning information

4018 from the broadcast media signal along withprogram information4020 from the concurrently transmitted XDS packets and stores the captioning information and program information in acontent database220 serviced by acontent database server4022. The content database server is coupled to the previously describedcontent server216.

A[0090]

moderator server

210 receives captioning information from the content server and transmits the captions to amoderator client204 over communications link208 and communications link206. Amoderator100 uses the moderator client to edit the captioning information and adds moderator commentary to the edited captioning information thus creating moderated programming content using the captioning information as source material. The moderator client transmits the edited captioning information and moderator commentary to the moderator server where the moderator server creates interactive programming for transmission to a plurality of viewer clients, as exemplified byviewer client214a, via acommunications network202 such as the Internet and communications link212a. A plurality of viewers, as exemplified byviewer200a, view and interact with the interactive programming using a viewer client.

In one embodiment of a caption and program data extractor in accordance with an exemplary embodiment of the present invention, other components of the broadcast media signal are extracted and stored in the content database. For example, the caption and program data extractor may extract video frames from the broadcast media signal on either a regular or random interval and store the captured frames along with the captioning information and program information. As another example, the caption and program data extractor may extract portions of an audio component and store the portions in the content database. These additional components of the broadcast media signal are associated with the captioning and programming information in the content database so that the additional components may be recalled and used to augment the captioning information when generating interactive programming.[0091]

In one system for extracting closed captioning from a broadcast signal in accordance with an exemplary embodiment of the present invention, the extracted captions are compressed before they are stored. As the captions are textual information, many compression tools may be used. In one system, the compression tool used is the Lempel-Ziv-Oberhumer (LZO) compression tool authored by Markus Franz Xaver Johannes Oberhumer. Source code for the compression tool is available at http://www.oberhumer.com/opensource/lzo/. LZO is a lossless block compression technique with decompression requiring no memory resources. As the decompression step does not require any memory resources, decompression may be performed on hosts with limited memory such as set top boxes used with televisions as displays.[0092]

FIG. 44 is a process flow diagram of a program information and caption extraction process in accordance with an exemplary embodiment of the present invention. A program information and[0093]

caption extraction process

4001 is hosted by a previously described program information and caption extractor4000 (of FIG. 40). The program information and caption extraction process receives (4400) a broadcast media signal having captions and program information as previously described. The program information and caption extraction process extracts (4402) the program information from the broadcast media signal and determines (4404) if the program information indicates that a new program is being broadcast. If so, the program information and caption extraction process creates (4406) a new database record (4408) for extracted captions using the program information and puts the program information into the new database record. The program information and caption extraction process then extracts (4410) the captions from the broadcast media signal and stores the captions in the new database record. The program information and caption extraction process determines (4412) it should stop extracting captions. If not, the program information and caption extraction process continues receiving (4400) the broadcast media signal looking for programs and new captions to archive.

FIG. 41 is a sequence diagram of an interactive programming system in accordance with an exemplary embodiment of the present invention. A moderator uses a[0094]

moderator client

204 to request and receivecaptions4100 from acontent database server4022 via amoderator server210. The moderator uses the moderator client to edit (4102) the captions and add (4104) commentary. The edited captions andcommentary4106 are transmitted to the moderator server where they are used generate (4108) interactive programming for both aviewer4110 and themoderator4112. A viewer interacts with the viewer interactive program by entering (4113)viewer comments4114 using the viewer client. The viewer comments are transmitted by the viewer client the moderator server that retransmits the viewer comments to the moderator client. The moderator client requests and receivesadditional captions4118 from the content database server via the moderator server. The moderator then edits (4122) the captions, edits (4124) the viewer comments, and adds (4126) commentary to create new edited captions, viewer comments, andcommentary4128 that are transmitted to the moderator server. The moderator server uses the edited captions, viewer comments, and commentary to generate (4130) new viewerinteractive programming4132 and moderatorinteractive programming4134 for transmission to the viewer client and the moderator client respectively. The process of combining viewer comments, new captions, and moderator commentary to generate interactive programming is continuously repeated to generate a continuous stream of interactive programming.

In one interactive programming system in accordance with an exemplary embodiment of the-present invention, the captioning information is compressed as previously described. In addition, the interactive programming for both commentator and the viewer is compressed before transmission.[0095]

Referring again to FIG. 40, in one interactive programming system in accordance with an exemplary embodiment of the present invention, broadcast[0096]

interactive programming

4018 is encoded for broadcast transmission in the VBI of a television signal. Textual components of an interactive program are generated as previously described and placed into a television VBI signal as captioning information. The television signal may include a video signal for a television program that the commentator and the viewers want to discuss. The television signal including the interactive programming is transmitted to the viewers and the viewers' television, as exemplified by broadcastinteractive programming receiver4020, decodes and displays the textual components of the interactive programming. Viewers interact with the interactive programming using aback channel4022, such as through acommunications network202, or a previously described telephony link.

Links to other resources are encoded in the television signal in the form of Uniform Resource Locators (URLs) which are string representations of locations for use in identifying abstract or physical resources on the Internet. URLs can be transmitted in the T-2 service encoded in line[0097]21 of the VBI, and may be used by receiving devices to permit the linking of television programs with related content on the Internet so that the content from these Internet services may be combined, mixed or shared by the receiving device.

URLs are transmitted in T-2 by using the following general format:[0098]

<url>[attr1:val1][attr2:val2]. . . [attrn:valn][checksum][0099]

The URL is enclosed in angle brackets, followed by zero or more pairs of attributes and values in square brackets, which are then followed by a checksum in square brackets. Four attributes are defined in this standard: “type”, “name”, “expires”, and “script”. The “type” attribute indicates what sort of content the URL is associated with (for example, content related to the current television program or with the broadcast network). The type can be airy one of the values in table 4:[0100]

	TABLE 4


	Value	URL is associated with

	PROGRAM	the current program
	NETWORK	the broadcast network
	STATION	the local station
	SPONSOR	a commercial sponsor or advertiser for the current
		program
	OPERATOR	the service (e.g., cable or satellite) operator

The “name” attribute indicates a human-readable title for the resource and can be any string of characters between 20 h and 7 Eh except square brackets (5 Bh and 5 Dh) and angle brackets (3 Ch and 3 Eh). The “expires” attribute enables an author to specify the last date the URL is valid, after which the URL should be ignored by the receiving device. The “script” attribute enables the triggering of specific actions within the content referenced by the URL. The value specifies a script fragment that is to be sent to the page and executed; the scripting language is compatible with ECMA-262 (for example, “JavaScript™” or “JScript™”). The script is executed when the content referenced by the URL is displayed on the receiving device. If that content is currently being displayed, the script fragment is immediately executed. The context for the script is the root document corresponding to the URL specified.[0101]

FIG. 42 is a sequence diagram of an interactive programming generation process wherein the interactive programming includes links to other resources in accordance with an exemplary embodiment of the present invention. Links may be added to an interactive program for use by a viewer for a variety of purposes. A link may provide access to a tCommerce site where viewers use their televisions and set-top boxes to browse products for sale. Another use of a link is to provide additional information for a viewer while watching an interactive program. For example, if the interactive program has a talkshow format, the links may be used to direct a viewer to a Web site where additional information about a talkshow topic is located.[0102]

As another example, a link may provide access to other related interactive programming. A moderator uses a[0103]

moderator client

204 to transmit key words or phrases associated tolinks4200 to the moderator server. The key words or phrases will be used to search the captions by the moderator server. When a key word or phrase is found, the moderator server generates a link for inclusion in a VBI. The moderator server receivescaptions4202 from acontent database server4022 and retransmits the captions to the moderator client. The moderator edits (4204) the captions and adds (4206) commentary to the captions. The edited captions andcommentary4208 are transmitted by the moderator client to the moderator server. The moderator server generates4210 an interactive program from the edited captions and moderator commentary. The moderator server then adds4212 links to theinteractive programming4214 using the key words or phrases and associated links before the interactive programming is transmitted to a viewer's broadcastinteractive program receiver4020.

FIG. 43 is a process flow diagram of a dynamic link creation process in accordance with an exemplary embodiment of the present invention. Links are added to an interactive program dynamically without direct intervention or editing by the moderator. The moderator supplies key words or phrases that are associated with links as the contextual framework associating textual information in the interactive program with other resources. A dynamic[0104]

link creation process

4212 receives (4302) inputinteractive programming4304 including textual components. The dynamic link creation process searches (4306) the textual components of the interactive programming for key words orphrases4200 supplied by a commentator. If a key word or phrase is found (4308), the dynamic link creation process creates (4310) a link and adds the link (4312) to the interactive programming for transmission to a viewer. The dynamic link creation process continues processing (4314) new interactive programming as the interactive programming is created.

FIG. 27 is a collaboration diagram depicting an interactive programming generation process in accordance with an exemplary embodiment of the present invention. A[0105]

moderator server

210 includes a virtualstage content engine2702 and anaudience content engine2704. These content engines generate content, such as the content for a chat room, and transmit the content to aninteractive program generator2706 included in the moderator server. The virtual stage content engine receives previously described moderator comments and edited participant comments306 from the previously described moderator client. The virtual stage content engine uses the moderator's comments and edited participant comments to generate moderator content for a to-be-described stage section or area in an interactive program. The audience content engine receives previously described participant comments,300aand300b, from the previously described viewer clients,212aand212b, edited participant comments and moderator comments306 from the moderator client, and uses the participant comments, edited participant comments, and moderator comments to generate audience content for a to-be-described audience section or area in an interactive program.

The interactive program generator receives the moderator content and the audience content and uses the content to generate enhanced interactive programming. The interactive programming includes viewer[0106]

interactive programming

310aand310bthat is transmitted to the viewer clients for display and use of the viewers. The interactive programming further includes moderatorinteractive programming312 transmitted to the moderator for viewing and use by the moderator. The cycle of receiving participant, moderator and edited participant comments and using the comments to generate interactive programming for transmission to the moderator and viewer is repeated indefinitely to create a continuous interactive program.

In an interactive program creation system in accordance with an exemplary embodiment of the present invention,[0107]

content

2708 from a previously describedcontent server216 is received by the interactive program generator and the content is included in the generated interactive programming. In an interactive program creation system in accordance with another exemplary embodiment of the present invention, avirtual guest client2710 transmitsvirtual guest comments2712 to the virtual stage content engine for inclusion in the virtual stage content generated by the virtual content engine.

In an interactive program creation system in accordance with another exemplary embodiment of the present invention, the moderator, participant, and guest interactive messages are chat messages and the virtual stage and audience content engines are chat engines. The text-based output from the chat engines is used by the interactive program generator generate interactive programming including electronic documents, such as transcripts, composed in a document markup language such as HTML or XML.[0108]

FIG. 30 is a process flow diagram of an interactive program generation process in accordance with an exemplary embodiment of the present invention. A moderator server receives ([0109]3000) moderator commentary and editedparticipant commentary3001 from a moderator. The moderator server receives (3002)participant commentary3003 from viewers in an audience. The moderator server uses the participant commentary, the moderator commentary, and the edited participant commentary to generate (3004) viewerinteractive programming3006 for transmission to viewers in the audience. The moderator server uses the moderator commentary and the edited participant commentary to generate (3008) moderatorinteractive programming3010 for transmission to the moderator. The moderator then transmits (3012) the moderator interactive programming to the moderator and the viewer interactive programming to the viewers in an audience. The process is repeated (3014) continuously to generate an interactive program.

FIG. 4 is a screen capture of a moderator interface used to control generation of an interactive program in accordance with an exemplary embodiment of the present invention. A moderator's[0110]

interface

400 includes atrademark field402 for display of a moderator server operator's trademark, in this screen capture, talkshow.com^SM is a service mark of Lakeview Capital Trust, a Pennsylvania Trust. The moderator interface has amoderator identification field404 for the display of the moderator's identification and an interactiveprogram identifier field406 for identification of the interactive program being produced by the moderator.

In one embodiment of a moderator server in accordance with the present invention, the moderator server is operated in an application service provider (ASP) mode. In this mode, the moderator server is used to create a “private label” interactive program creation system. In this mode, the moderator server provides services that an operator can embed into another system such that a viewer perceives the interactive program creation system as owned by individual operators. In some instances an indica of source, such as a “powered by” notice, is included in the interactive program creation system.[0111]

The moderator's interface is broken up into several operational sections. A “stage interaction”[0112]

section

410 displays the moderator's direct interaction with a virtual guest on a virtual stage. The stage interaction section includes a plurality of fields for display of virtual guests' previous questions as exemplified byprevious question field412. For each answered virtual guest question, a moderator response field, as exemplified bymoderator response field414, displays the moderator's response to the virtual guest's previous question. The stage interaction section further includes acurrent question field416 for display of a virtual guest's current question. A moderator uses a moderatortext entry section418 to enter responses to the current virtual guest question.

An[0113]

audience interaction section

420 displays audience comments. The audience interaction comments are comments made by participants to other participants in the audience.

A moderator uses a[0114]

status section

423 to monitor the progress of the interactive program. The moderator invites audience members to the virtual stage to be virtual guests using an “invite to stage”selector426. The moderator can select a viewer to invite onto the virtual stage by using a pull down menu of viewer names and selecting a viewer to invite. Once a viewer is invited to the virtual stage, the viewer's interactive messages are displayed in the stage interaction section and not in the audience interaction section. The moderator can also exclude a participant by selecting a participant from a “kick user out” pull downmenu428. Once excluded, the moderator server removes the excluded participant's comment signals from the plurality of participant comment signals edited by the moderator and used by the moderator server to generate the interactive program. In this way, the moderator exercises direct control over the participants participating in the interactive program.

In another interactive program creation system, the participant's exchange video clips and files directly with each other in a peer-to-peer relationship. In this mode, the moderator server is not directly involved in the message exchanges occurring between audience members interacting with each other.[0115]

The status section further includes an audience[0116]

approval system indicator

430 for indicating to the moderator how the audience feels about the progress of the show. Viewer responses are aggregated in a to-be-described process and displayed to the moderator as a colored indicator and as a numerical value. A moderator uses the audiencemember counter field432 and pull down menu to determine the number and identification of the viewers receiving the transmitted interactive program. The status section further includes an elapsedtime field433 for display of the elapsed time of the interactive program.

An[0117]

audience question section

434 displays anaudience question436 that the moderator may answer by selecting ananswer question button438 or delete by selecting a delete question button440. The moderator can get a new audience question by selecting theupdate button442.

A[0118]

polls section

444 includes a pollquestion display field446 for display of a current poll question and a poll results displayfield448 for display of viewers' responses to the poll. The moderator selects anew poll button450 to enter a new poll question whenever the moderator feels that a new poll should be created.

FIG. 34 is a participant question filtering moderator interface in accordance with an exemplary embodiment of the present invention. A participant[0119]

question filtering interface

3400 includes akeyword entry field3402 for entry of keywords that the moderator would like to have included by viewers in questions sent to the moderator. Questions with the entered keywords will be given higher relevance, and thus priority, than questions without the keywords. The participant question filtering interface further includes an “exclude”entry field3404 for words which the moderator does not want to see in questions, such as expletives or vulgarities. Any participant question having an excluded word will be deleted from a participant question queue managed by the moderator. The participant question filtering interface further includes a facility for setting arelevance threshold3406. A moderator uses the relevance threshold setting facility to establish a threshold relevance value that a question should have before the question will be added to the question queue.

FIG. 35 is an illustration of the operation of a participant question filtering facility in accordance with an exemplary embodiment of the present invention. A[0120]

participant question

FIG. 36 is a process flow diagram of a participant question filter process in accordance with an embodiment of the present invention. The filter process receives ([0121]3600) a participant question3601. The filter process attempts to match (3602) words in the participant question with the moderator's excluded words3603. If it is determined (3604) that an excluded word is in the question, the relevance of the participant question is set (3606) to a value below the moderator's previously described threshold relevance value3607.

If no excluded words are found in the participant question, the filter process determines ([0122]3608) the relevance of the participant question by matching the moderator's keywords3609 to the words in the participant question. If it is determined (3610) that the relevance of the participant question exceeds the threshold relevance value, then the participant question is added (3612) to a participant question queue3614.

In an embodiment of a filtering process in accordance with the present invention, keywords and excluded words are matched to the participant question using approximate string matching techniques in order to determine the relevance value of a participant question including misspelled keywords or excluded words.[0123]

FIG. 5 is a screen capture of a viewer interface used to view and interact with an interactive program in accordance with an exemplary embodiment of the present invention. The[0124]

viewer interface

500 includes an interactiveprogram identifier field502 for display of the name of the interactive program being viewed by the viewer. Acontent display section504 is included for display of a content portion of the interactive program. The content of an interactive program may be text-based, audio-based, or video-based in any combination dependent on the capabilities and desires of the moderator. An audienceinteractive message section506 is included for display of audience interactive messages that the audience is exchanging amongst themselves. An interactivemessage entry field508 is used by the viewer to enter interactive messages for display in the audience interactive message section and to interact with the moderator when the moderator invites the viewer onto the virtual stage.

A[0125]

poll section

510 displays apoll question511 asked by the moderator of the viewers. The poll section includes a plurality of response buttons, exemplified by

response buttons

512 and514, selectable by the viewer to indicate the viewer's response to the poll. The viewer selects an answer to the poll question by selecting one of the response buttons and then selects the “Vote!”button516 to register the viewer's poll answer with the moderator server. The viewer interface further includes sections forbanner advertising518 and for placement of a trademark orservice mark520 to identify the operator of the moderator server. By allowing banner adds, the moderator server allows a moderator to collect revenue from t-commerce interactions with the moderator's hosted interactive program.

In another embodiment of an interactive program creation system in accordance with the present invention, a poll is created using a plurality of participant questions for selection by participants. The participant question from the plurality of participant questions receiving the most participant selections is selected for submission to the moderator.[0126]

Referring again to FIG. 4, a current audience approval[0127]

system rating field

430 is provided for the display of viewers' rating of an interactive program. Referring now to FIG. 6, a diagram depicting a process for receiving viewer reactions to the interactive program and calculating an audience approval system rating for an interactive program in accordance with an exemplary embodiment of the present invention is shown. Amoderator100 generates an interactive program and transmits the interactive program to anaudience102 as previously described. The audience includes a plurality of viewers, as exemplified by

viewers

600,602 and603. Each viewer may have a different opinion of the quality of the interactive program; therefore, each viewer is provided with an individual audience approval system button as exemplified by audience

approval system buttons

606,608, and610. Each viewer selects an audience approval system rating button corresponding to the viewer's subjective rating of the interactive program. The selection of an audience approval system button transmits a corresponding audience approval system signal to the moderator server (not shown) thus creating a plurality of audience approval system signals for evaluation by the moderator server. The moderator server receives the plurality of audience approval system signals and uses them to generate a single audience approval system rating signal and transmits the audience approval system rating signal for display on the moderator's interface (not shown).

FIG. 7 is a use case diagram depicting ways in which a moderator may interact with a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention. A[0129]

moderator

100 accesses the system in order to create (702) an interactive program. In one system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention, the moderator creates a talkshow that is a periodically broadcast interactive program. Creation of an interactive program may include selecting a theme for the talk show, establishing a broadcast time, and creating a brief description of the talk show. This interactive program information is stored in a moderator database230 (FIG. 2). The moderator database is used by a moderator server210 (FIG. 2) to generate a to-be-described programming guide.

The moderator also accesses the interactive program creation system to host ([0130]704) an interactive program. While the moderator is hosting an interactive program, the system providesfacilities706 for audience management allowing the moderator to restrict access to an interactive program. As previously described, the system provides facilities for the moderator to block interactive messages from viewers in the audience. The system also provides afacility708 for posting polls during the interactive program. This allows a moderator to pose questions to the audience in order to receive and aggregate viewers' opinions about various subjects during an interactive program as previously described. The system further includesfacilities710 for answering questions presented by viewers to the moderator. As previously described, a moderator can receive questions from viewers and determine whether or not to answer them. Additionally, the system provides aninvitation facility712 for inviting viewers to participate in the interactive program as a virtual guest as previously described.

The moderator may also access the interactive program creation system to perform ([0131]714) administrative tasks associated with moderating a periodically presented interactive program. The interactive program creation system providesfacilities718 for sending scheduling reminders to viewers about upcoming interactive programs. Such scheduling reminders may be transmitted to a viewer by email, to a viewer's personal pager, to a viewer's wireless phone, or to a viewer's personal digital assistant. The interactive program creation system also includesfacilities720 for a moderator to review metrics collected by the system on a moderator's interactive program.

FIG. 8 is a use case diagram depicting ways in which a viewer may interact with a system for creating an interactive program incorporating viewer interactions in accordance with an exemplary embodiment of the present invention. A user accesses the interactive program creation system in order to search for ([0132]802) interactive programs. The interactive program creation system includesfacilities804 for searching the interactive program creation system for interactive programs on particular topics that the viewer may be interested in. The interactive program creation system also includesbrowsing facilities806 allowing the viewer to examine an interactive program creation system directory of interactive programs in a hierarchal manner.

FIG. 9 is a Web site diagram of an interactive program creation system in accordance with an exemplary embodiment of the present invention. As previously described, in one interactive program creation system in accordance with an exemplary embodiment of the present invention, a moderator server hosts a Web site for accessing interactive programs by both moderators and viewers. A user, such as a moderator or viewer, accesses the Web site via a log-in[0135]

page

900.

FIG. 29 is a screen capture of an interactive program creation system log-in interface in accordance with an exemplary embodiment of the present invention. A user selects a[0136]

register button

2900 to register as either a viewer or a moderator. If the user is registering as a viewer, the user obtains a viewer identifier and a viewer password. If the user is registering as a moderator, the user obtains a moderator identifier and a moderator password. The identifiers and passwords are used by the user to access the interactive program creation system on future visits and can be stored in “cookies” on the client the user is using to access the interactive program creation system.

A user selects a log-in[0137]

button

2902 to access the interactive program creation system as a viewer or selects a moderator log-inbutton2904 to access the interactive program creation system as a moderator. The interactive program creation system log-in interface further includes an upcomingprogram guide section2906 for display of interactive programs that are scheduled to be produced by their moderators in the next24 hours. The listings in the upcoming program guide section include a previously described “mic”viewer rating2908 and acategory link2910 to a viewer interface where a viewer can find more interactive programs similar to the listed interactive program.

Referring again to FIG. 9, if the user logs in as a viewer, the viewer is directed to a[0138]

viewer home page

902. From the viewer home page, the viewer may access aregistration process904. Once registered, the viewer can access anedit profile process906.

FIG. 10 is a screen capture of an edit profile viewer interface in accordance with an exemplary embodiment of the present invention. The edit profile viewer interface is used by a viewer to edit the viewer's personal information stored in the viewer's profile. The edit profile viewer interface includes a[0139]

viewer identification field

1000 for display of the viewer's identification and a password entry field for entry of the viewer's password. In operation, a user enters a new password into the password entry field and selects a “Submit and Continue”button1003 to change the viewer's password. The viewer's identification and password are associated together in the user database232 (FIG. 9) for use by the viewer as the viewer accesses different facilities of the interactive program creation system.

The edit profile viewer interface further includes personal information entry fields, such as a first[0140]

name entry field

1004 and a lastname entry field1006. Alternatively, the viewer may enter an anonymous viewer name rather than the viewer's real name in order to hide the viewer's identity. In operation, a viewer enters their personal information and selects the “Submit and Continue” button to store the viewer's personal information in the viewer's database. The personal information is used by the interactive program creation system to personalize the viewer's experience while using the interactive program creation system.

The edit profile viewer interface further includes a viewer[0141]

profile entry field

1008. In operation, the viewer enters the viewer's interests into the viewer profile entry field. The entered viewer profile is stored in the viewer database for use by the interactive program creation system to make suggestions of interactive programs that the viewer may want to participate in. To make suggestions, the viewer profile is queried and key terms are identified. For example, the illustratedviewer profile1010 includes the key terms “sports”, “movies”, and “music”. The interactive program creation system compares these key terms to key terms included in the moderator database230 (FIG. 9) by moderators who have created interactive program profiles. If a match is found, the interactive program creation system suggests the matching interactive program to the viewer.

In an embodiment of an interactive program creation system in accordance with the present invention, interactive programs are suggested to the viewer in a “pay-for-placement” mode. For example, if a plurality of interactive programs match the viewer's profile, the first interactive program suggested to the viewer is the interactive program whose moderator has paid the interactive program creation system's operator the most for being placed first.[0142]

The edit profile viewer interface further includes a viewer email[0143]

address entry field

1012,viewer city1016,viewer state1018,viewer zipcode1020, andviewer country1022 entry fields. In operation, the viewer enters their email and address location and selects the “Submit and Continue” button to store the viewer address information in the viewer database. Moderators using the interactive program creation system can use the viewer address information to notify a viewer when the moderator's interactive program is to be broadcast. Additionally, the viewer may optionally select an “Include in Directory”button1022 in order to exclude the viewer's address information from view by the moderators.

The edit profile viewer interface further includes an interactive program[0144]

search entry field

1024. A viewer uses the search entry field to enter a search term used to search the moderator database for interactive programs with terms matching the search term. The edit profile viewer interface further includes a category orhub selection field1026. A viewer may select an individual category, such as “News”1027 to be taken to a hub process for accessing interactive programs related to the selected category.

The edit profile viewer interface further includes an advertising section for display of “click-through” style banner ads. A user selects one of the banner ads to be transferred to an advertiser's or retailer's Web site. The edit profile viewer interface further includes a[0145]

feature section

1030 for display of links to featured hubs. By selecting a featured hub link, a viewer can quickly access a hub process for accessing interactive programs related to the selected feature category.

FIG. 11 is a screen capture of a hub viewer interface in accordance with an exemplary embodiment of the present invention. The screen capture is of an exemplary “News”[0146]1100 hub. Other hubs may be created for other subjects such as “home improvement” and the like. The hub includes links for accessing by the viewer, interactive programs whose themes arenational news1102,world news1104,business news1106,sports news1108,weather news1110, andentertainment news1112. In operation, a viewer selects one of the links to access a specialized program guide including links to interactive programs with a theme corresponding to the link title.

Referring again to FIG. 9, a viewer may access an interactive program electronic program guide process[0147]908. A viewer uses the program guide process to add upcoming interactive programs to a viewer's interactive program list that is stored in theviewer database232.

FIG. 12 is a screen capture of a program guide viewer interface in accordance with an exemplary embodiment of the present invention. The program guide includes a plurality of listings for interactive programs available for viewing[0148]1200. Each of the listings includes a title andbrief description field1201, a currentsubject field1202, atime field1204, and alisting selection button1206. In operation, a viewer reads the listing title and brief description to determine if the viewer wants to participate in the interactive program. The viewer reads the time field to determine when the next interactive program will be available, and reads the current subject field to determine what the next subject to be discussed during the interactive program will be. The viewer then selects the listing selection button and the “Add Selected to My Talk Shows”button1208 to add the listing to a viewer's list of interactive programs that the viewer wants to participate in. The list is maintained in the viewer's database232 (FIG. 9).

The program guide viewer interface further includes an[0149]

interactive program rating

1210 display. The interactive program rating is a viewer rating determined from viewer responses to the interactive program. In a program guide in accordance with an exemplary embodiment of the present invention, the viewer rating is expressed in terms of “mics” (short for “microphone”). The greater the number of mics, the higher the viewer rating of the interactive program. For example, the maximum number of mics an interactive program may receive is five mics for a popular program. A minimally popular interactive program may only receive only one mic.

The program guide viewer interface further includes a link to an[0150]

interactive program suggestion

1210 process. As previously described, the interactive program creation system uses a viewer's profile stored in the viewer database and interactive program descriptions stored in the moderator database to suggest interactive programs that the viewer may be interested in.

In another program guide viewer interface in accordance with an embodiment of the present invention, the viewer may also access archived programs in an “on-demand” mode. In an on-demand mode, the program guide includes previously broadcast and archived interactive programs.[0151]

Referring again to FIG. 9, a viewer may access the previously described[0152]

search facilities

910 of the interactive program creation system from the program guide. Additionally, the program guide provides a link to animmediate program guide912 for listing interactive programs that are scheduled to be broadcast within the next day. A viewer may also access abrowsing facility914. Using the browsing facility, a viewer can view a hierarchal list of interactive programs from which the viewer can select an interactive program to participate in.

The viewer may access a specific interactive program's[0153]

home page

916 in a variety of ways, such as: selecting a link to an interactive program from the previously describedsearch facility910;immediate program guide912; browsingfacility920; andsuggestion facility918. Additionally, included in amoderator database230 is a schedule of upcoming interactive program broadcasts. The schedule of upcoming interactive program broadcasts may be accessed by the viewer using an upcominginteractive program facility920. From an interactive program's home page, a viewer may join a previously described actualinteractive program922. Each interactive program is hosted by a previously describedmoderator server210.

FIG. 28 is a screen capture of an interactive program home viewer interface in accordance with an exemplary embodiment of the present invention. An interactive program home viewer interface is generated by a moderator server using information entered by a moderator and stored in the moderator database. The interactive program home viewer interface includes an[0154]

identifier field

2800 for display of an interactive program's identifier. An interactive program description field is used to display a brief description of the interactive program as described by the moderator.

The interactive program home viewer interface further includes a[0155]

schedule section

2804 where the schedules of upcoming transmissions of the interactive program are listed. Anupcoming listing2805 includes areminder button2806. In operation, a viewer selects the reminder button for a listing and an entry is made by the interactive program creation system to the previously described viewer profile. The entry is used to transmit notifications to the viewer when the interactive program is about to be transmitted.

The interactive program home viewer interface further includes a[0156]

preference addition button

2808 that the viewer selects to have the interactive program added to the previously described viewer's list of interactive program preferences. Acontact button2810 is provided for use by a viewer in sending an email message to a moderator. Asearch button2812 is provided for the viewer to search for additional interactive programs that are related thematically to the interactive program represented in the interactive program home viewer interface.

The interactive program creation system further includes a[0157]

facility

926 for retrieving archived previously broadcast interactive programs for viewing. A viewer uses the archive facility to view transcripts and enhanced content of interactive programs that the viewer may have missed or wants to view again. In one facility for retrieving archived interactive programs for viewing in accordance with an exemplary embodiment of the present invention, the archived interactive programs can be viewed on an “on-demand” or “pay-for-view” basis.

In another facility for retrieving interactive programs for viewing in accordance with an exemplary embodiment of the present invention, the archived interactive programs may be accessed for presentation in conjunction with other content such as in a syndication mode. For example, an archived interactive program whose theme was discussion about a particular product can be linked to an advertisement for that product on a separate Website. As another example, an interactive program with a topical theme may be syndicated by a live news Website.[0158]

FIG. 13 is a screen capture of an interactive program archive viewer interface in accordance with an exemplary embodiment of the present invention. An archive viewer interface includes a plurality of archive listings of previously broadcast and archived[0159]

interactive programs

1300 with each archive listing1301 including atitle field1302, asubject field1304, and adate field1306. In operation, a viewer reviews the plurality of archive listings and selects the archive listing corresponding to an archived interactive program the viewer wants to view. After selecting the archive listing of the archived interactive program, the viewer views a replay of the archived interactive program corresponding to the archive listing. In an interactive program archive viewer interface in accordance with an exemplary embodiment of the present invention, archived listings are organized by themes, such as the illustrated “The Gardening Center”1308 that is an archive with a gardening theme. In other interactive program archive viewer interfaces in accordance with an exemplary embodiment of the present invention, an entity, such as a corporation, sponsors the archive as a form of advertising. For example, a brokerage may sponsor an archive with a financial theme or a hardware retailer may sponsor an archive with a “do-it-yourself” theme.

Referring again to FIG. 9, the interactive program creation system further includes[0160]

facilities

924 for a moderator to create an interactive program. A moderator uses the facility to create an interactive program by entering information about the interactive program and the information is stored in themoderator database230.

FIG. 14 is a screen capture of a moderator interface for an interactive program authoring tool in accordance with an exemplary embodiment of the present invention. The interactive program creation moderator interface includes an interactive program[0161]

identifier display field

FIG. 39 is a screen capture of an interactive program authoring wizard in accordance with an exemplary embodiment of the present invention. Within the interactive program authorizing tool is a “wizard” which allows a host/moderator to easily set up a new interactive program. A “wizard” is a software tool that guides a user through the configuration of a software application. A wizard typically includes a set of selectable configuration templates for use by a user and a dialog that guides the user through the configuration process. The interactive program authoring wizard can operate as a standalone application and may be used through a Web browser. The interactive program authoring wizard features beginner, intermediate, and expert levels and offers the ease of use of other mass market authoring tools making it easy for potential moderators to get started hosting their own interactive programs. During a setup process, the moderator selects from several preset genres allowing the moderator to quickly set the look and feel of their interactive programs. For example, these presets may include formats for defining interactive programs such as a news and perspective program, a sports program, a business program, a human interest program, a do-it-yourself program, etc. The interactive[0162]

program authoring tool

3900 has a “genre/theme” link3902 selectable by the moderator to bring up a list ofthemes3904 that the moderator selects from. By selecting a theme, the moderator selects a configuration for the interactive program establishing backgrounds, layouts, and interactive areas for an interactive program. The moderator selects a theme and the selects a “submit and continue”button3906 to configure the interactive program using a themed interactive program template.

The interactive program creation moderator interface further includes a link to a broadcast[0163]

schedule editing facility

1418. A moderator uses this link to access a more detailed interactive program scheduling entry facility. The interactive program creation moderator interface further includes a link to an addco-hosts facility1420. A moderator uses this link to access a facility for adding a co-host or additional, but subordinate moderator, such as a side-kick, a panel of experts, or a special guest to the interactive program.

The interactive program creation moderator interface further includes a link to a[0164]

theme facility

1422. A moderator uses this link to access a facility for assigning the interactive program to a thematic category for easier classification of interactive programs for browsing by a viewer.

The interactive program creation moderator interface further includes a link to a send[0165]

reminders facility

1420. A moderator uses this link to access a facility for transmitting reminders to viewers. The interactive program creation system uses the previously described viewer's lists of interactive programs to send notifications to each of the viewers who have added the moderator's interactive program to their list of interactive programs. Reminders may be sent by various communication links such as email, voice mail, and pager as agreed to by the viewer.

FIG. 32 is a process flow diagram of a viewer notification process in accordance with an exemplary embodiment of the present invention. A moderator server receives ([0166]3200) an interactive program identifier from a moderator for which the moderator would like to transmit reminders to viewers. The moderator server reads (3201) viewer preferences from previously described viewer profiles3202. Included in a viewer's profile is a list of interactive programs for which the viewer wants to be reminded of upcoming transmissions. If the moderator server determines (3204) that a viewer wants to receive notifications for the identified interactive program, the moderator server generates (3206) aviewer notification3208 and transmits the viewer notification to the viewer. The moderator server then determines (3210) if all viewers have been processed. If not, the moderator server continues searching for viewers wishing to receive notifications. The moderator server continues processing until all viewers wishing to receive notifications of the transmission of the interactive program have been notified.

In one viewer notification process in accordance with an exemplary embodiment of the present invention, a viewer notification is transmitted as an email message to the viewer. The viewer may retrieve the email message by any suitable device or client such as a personal digital assistant, a personal computer, etc. In another viewer notification process in accordance with an exemplary embodiment of the present invention, the viewer notification is in the form of an audio reminder transmitted to a viewer's voice mail system or directly to a viewer's telephone. In another viewer notification process in accordance with an exemplary embodiment of the present invention, the viewer notification is in the form of an instant message that is transmitted to a viewer if the viewer is currently on a system that is accessible to the moderator server.[0167]

Referring again to FIG. 14, the interactive program creation moderator interface further includes a link to a traffic report facility[0168]1426. A moderator uses this link to access a facility for generating reports describing the user interactions with an interactive program broadcast by the moderator.

FIG. 15 is a screen capture of a moderator interface for an interactive program reporting tool in accordance with an exemplary embodiment of the present invention. In general, a moderator uses an interactive program reporting tool to specify reports generated using data recorded about viewer interaction with an interactive program broadcast and stored in the moderator database as previously described. Additionally, the interactive program reporting tool is used by a moderator to generate a report regarding viewer access of archived interactive programs so that the moderator can determine the popularity of old content that was previously broadcast. The moderator can specify reports to analyze the data in a variety of ways using a variety of data mining techniques to yield customizable, comprehensive, and flexible reports. Additionally, viewer identifications associated with the viewer interaction data can be combined with the previously described viewer profile data to generate reports on the demographics and geographic locations of the viewers participating in an interactive program. In this mode, a viewer's privacy may be protected by aggregating the viewer data or stripping viewer identifiers from any data viewable by a moderator. The reporting tool moderator interface includes a select[0169]

group report menu

1500 for selecting a specific set of reports to view.

The reporting tool moderator interface further includes entry fields for selection of types and formats of viewer interaction reports. Each of these sections is typified by a[0170]

selection button

1504 and a format selection pull-down menu1506. A moderator selects a selection button to include the specific type of report in a viewer interaction report and uses the format pull-down menu to select the format of the specific report. The types of reports the moderator can include in a viewer interaction report include apeak usage report1504. A peak usage report is a report indicating the peak usage of the interactive program by the viewers.

A moderator can select a[0171]

total traffic report

1508. A total traffic report is a report depicting the total number of viewers and viewer interactions with the interactive program over the broadcast time of the interactive program.

A moderator can select a breakdown by[0172]

user report

1512. A breakdown by user report is reported depicting the interactions of single viewers.

A moderator can select a breakdown by[0173]

demographic report

1516. A breakdown by demographic report is a report depicting viewer interactions by viewers fitting certain demographic descriptions.

A moderator can select a breakdown by[0174]

geography report

1520. A breakdown by geography report is a report depicting where viewers participating in an interactive program are physically located.

A moderator can select a[0175]

visitor path report

1524. A visitor path report is a report depicting where viewers are located on a network.

A moderator can select a[0176]

referral report

1528. A referral report is a report depicting from which locations viewers have been referred from such as an external Web site, etc.

A moderator can select a[0177]

polling data report

1534. A polling data report is a report depicting the results of polls taken by a moderator during an interactive program.

A moderator can select a “clicks by a viewer”[0178]

report

1538. A clicks by a viewer report is a report depicting how many selections viewers make during an interactive program.

A moderator can select a[0179]

feature utilization report

1542. A feature utilization report is a report depicting how many different features viewers are using during an interactive program.

A moderator can select a chat or[0180]

interactive messaging report

1538. A chat or interactive messaging report is a report depicting how many interactive messages are being sent between the audience members during an interactive program.

FIG. 16 is a screen capture of a moderator interface for a viewer interaction report generated in accordance with an exemplary embodiment of the present invention. The report moderator interface includes a report selection pull down[0181]

menu

1600 for immediately viewing sections of the report without having to scroll through each of the reports.

[0182]

Graph

1610 is a graph of click-through activity versus time for an interactive program. During an interactive program, individual instances of viewers selecting advertising banners are recorded in the previously described moderator database associated with the time of the selection of the advertising banner. An interactive program creation system can use the recorded advertising selection events and their associated times to generate the click-through activity versus time graph.

[0183]

Graph

1612 is a geographically based graph depicting the geographic location of viewers participating in an interactive program. The viewers participating in an interactive program are recorded in the previously described moderator database. Each recorded viewer's geographic location can be determined from the previously described viewer's profile or by mapping the viewer's IP address to a specific geographic location. An interactive program creation system can use the recorded viewer identifications and viewer geographic locations to generate a graphic illustrating the geographic locations of the viewers.

The viewer interactivity reports are used by a moderator to determine the effectiveness of an interactive program. For example, the moderator can use the demographic charts to determine if the interactive program is reaching an audience with the demographic profile desired by the moderator. As a further example, the moderator can determine the effectiveness of various portions of an interactive program by analyzing participant interaction with the interactive program over time. Spikes in interactive message transmissions from the participants may indicate portions of the interactive program that the participants find most engaging.[0184]

FIG. 17 is a screen capture of a moderator interface for an advertising report generated in accordance with an exemplary embodiment of the present invention. A revenue generation graphic[0185]1702 illustrates the relative amounts of revenue generated from the viewers participating in an interactive program. As the viewers participate in the interactive programs, the viewers' interactions with links and advertising banners included in the interactive program are recorded in the moderator database as previously described. An interactive program creation system can use the recorded viewer interactions to generate a graphic showing the relative contributions to total revenue by each of several possible viewer interaction modes. For example, in the illustrated graph, comparisons are made for selection oflinks1704, selection of embeddedads1706, selection ofbanner ads1708, and selection of other types of

ads

1710 and1712, as a percentage of total revenue.

An advertising geographical graphic[0186]1716 indicates the geographic viewer locations of viewers participating with the interactive program. As the viewers participate in the interactive programs, the viewers' interactions with links and advertising banners included in the interactive program are recorded in the moderator database as previously described. Additionally, a viewer identification for each viewer interaction is stored in the moderator database. Each viewer's geographic location can be determined from the previously described viewer's profile or by mapping the viewer's IP address to a specific geographic location. An interactive program creation system can use the recorded viewer interactions and viewer identifications to generate a graphic illustrating the geographic locations of advertising revenue generation. An interactive program creation system can use viewer interaction data, viewer identification data, and viewer profile data to generate a revenue by age graphic1718 or a revenue by demographic description graphic1720.

FIG. 31 is a process flow diagram of an interactive program report generation process in accordance with an exemplary embodiment of the present invention. A moderator server determines ([0187]3100) a set of viewer demographics for an interactive program's viewing audience by using the interactive program'shistory3102 along with a set of viewer profiles3104. For each viewer that participated in the interactive program when the interactive program was transmitted, the moderator server extracts the individual viewer's stored viewer profile. The moderator server aggregates the individual viewer profiles to generateviewer demographics3106 for the interactive program transmission. The moderator server generates (3108) agraphical representation3110 of the viewer demographics, for example a bar graph, and adds3112 the graphical representation to areport3114. The moderator server determines (3116) if all requested graphics have been generated. If not, the moderator selects the next graphic to generate and repeats the process thereby adding a new graphic to the report. Once all of the graphics have been added to the report, the moderator server transmits (3118) the report to the moderator requesting the report.

FIG. 18 is a database entity relation diagram for a moderator database in accordance with an exemplary embodiment of the present invention. The database entity relation diagram is an expression of meta data describing how the data in the viewer and moderator databases are related. The moderator database includes information used to organize interactive programs created and administered by moderators and histories of interactive programs including viewer interactions with the interactive programs. Interactive programs are organized within categories as previously described. Category information is used to create hubs of viewer interactions. A[0188]

super category

1800 is associated withmany categories1802 but each category is only associated with one super category. A category or hub is associated with manyinteractive message rooms1804 which is in turn associated with many interactive message lines. A viewer profile is associated with many interactive message lines. In operation, a plurality of viewers select a category and enter an interactive message room associated with the category. Viewer submissions within an interactive message room are used to generate individual interactive message lines that are viewed by the viewers as they exchange interactive messages.

A category is associated with a plurality of[0189]

polls

1810 with each poll being associated with a plurality of poll responses1812. A viewer profile is associated with a plurality of poll responses. In operation, viewers respond to a poll associated with a specific category and the viewers' responses are recorded in the moderator database for future analysis.

A category is associated with a plurality of interactive programs[0190]1814 and each interactive program is associated with a plurality of interactive program broadcasts or instances. Each interactive program broadcast is associated with a plurality ofreminders1818 with each reminder being associated with a single user profile. In operation, a moderator determines an interactive programming schedule of interactive program broadcasts and generates reminders that are transmitted to viewers who have expressed an interest in being reminded of the interactive program's broadcasts.

A category is associated with a plurality of[0191]

message boards

1820 with each message board being associated with a plurality ofmessage board threads1822. Each message board thread is associated with a plurality ofmessage board messages1824 with each message board message being associated with a single viewer profile. A viewer profile may be associated with a plurality of message board messages. In operation, viewers leave messages grouped into message board threads on message boards maintained by moderators. The messages may be for the moderators or may be for other viewers.

[0192]

Keywords

1826 are stored in the moderator database so that viewers can search forcategories1802 andlinks1832 associated with the categories. Additionally, all user inputs can be indexed and tagged to become interactive triggers that are linked to interactive programs served by the moderator server.Category keywords1828 are associated with a plurality of categories. In operation, a viewer enters a category keyword into a previously described search facility and a set of categories for use by the viewer are generated that are associated with the category keyword.Link keywords1830 associated with links to off-site resources are also stored in the moderator database. In operation, a viewer enters a link keyword in the previously described search facility and a set of links associated with the link keyword is generated for use by the viewer.

Viewer profiles are associated with a plurality of[0193]

viewer histories

1834. In operation, a viewer history is recorded of a viewer's interactions when accessing an interactive program creation system while not actually participating in an interactive program.

FIG. 19 is a screen capture of a viewer interface for a non-moderator based interactive program associated with a broadcast in accordance with an exemplary embodiment of the present invention. As previously described, an interactive program can include broadcast content from a source not associated with the interactive program, such as a broadcast from a commercial broadcaster. In this case, an interactive program includes participant commentary but may not include moderator commentary. The viewer interface for a non-moderated interactive program includes a[0194]

broadcast content section

1900 for display of non-interactive broadcast content. The viewer interface for a non-moderated interactive program further includes a viewerinteractive message section1902 for display of viewer interactive messages transmitted to a moderator server (not shown). The viewer interface for a non-moderated interactive program includes a viewer interactive message entry field for entry of viewer interactive messages. In operation, a viewer views the non-interactive broadcast content, enters interactive messages into the interactive message entry field and selects the “enter”button1906 to submit the interactive message to the moderator server. The viewer's entered interactive message is then combined with other viewers' interactive messages to generate an interactive message display that is shown in the interactive message display section.

In an interactive program creation system in accordance with an embodiment of the present invention, the broadcast program is synchronized to the interactive program using synchronization signals included in the interactive program signals. In this way, an interactive program may be synchronized with an external broadcast.[0195]

FIG. 20 is a screen capture of a viewer interface for a broadcast program guide in accordance with an exemplary embodiment of the present invention. The broadcast program guide viewer interface includes a date selection/[0196]

display field

2000 and a time selection/display field2002. A viewer uses the date selection/display field and time selection/display field to select and display a date and time for which the viewer wants to view scheduled broadcasts. Scheduled broadcasts for the selected date and time are shown in alistings section2003. The listings section includes a broadcast channel column for display of the broadcast channel of a particular program, and aprogram information column2005 for display of information about a scheduled program.

A current[0197]

broadcast content section

2006 includes a display of broadcast content that is currently being broadcast on a selected broadcast channel. Information about the broadcast content is shown in a broadcastcontent information section2007 formatted as a televised programming guide. The broadcast information includes a broadcast channel, a title, a broadcast time, and a description, if available, of the broadcast content. If amicrophone indicator2008 is shown next to a listing of a scheduled broadcast2010, this indicates that the scheduled broadcast is available as an interactive program including broadcast content as previously described. In operation, a viewer can select an interactive program that is currently being broadcast and view the broadcast content in the current broadcast content section. A viewer selects a “switch to full screen”button2012 to participate in a currently broadcast interactive program corresponding to the currently broadcast content displayed in the current broadcast content section.

FIG. 21 is a screen capture of a viewer interface for an interactive program incorporating Web content in accordance with an exemplary embodiment of the present invention. A viewer initiates participation with an interactive program displayed in an interactive program reduced[0198]

screen viewer interface

2100. The reduced screen viewer interface includes alink2101 to aWeb page2102 that includes additional information about the interactive program's theme. For example, the link may be to an eCommerce Web site where a viewer may purchase a book that is currently being discussed by a moderator and viewers participating in the interactive program. The reduced screen viewer interface includes astage interaction section2104 for display of interactive messages exchanged between a moderator and a virtual guest or invited viewer as previously described. The reduced screen viewer interface further includes an audience interactivemessage display section2106 for display of interactive massages exchanged between viewers as previously described. The reduced screen viewer interface further includes an interactivemessage entry field2108. In operation, a viewer enters an interactive message into the interactive message entry field and selects the “Enter”button2110 to transmit the interactive message to a moderator server (not shown) for inclusion in the stage or audience interaction display section.

The reduced screen viewer interface further includes interactive[0199]

program rating buttons

2112 for viewer rating of an interactive program as previously described. In operation, a viewer selects one of the interactive program rating buttons to indicate the viewer's satisfaction with the interactive program. Viewer ratings from a plurality of viewers are aggregated together and displayed to the moderator as previously described.

A moderator uses a reduced screen viewer interface to create a contextual commerce application using an interactive program. The moderator uses the interactive program to build a community from an audience attracted to the subject matter of the interactive program, such as a product line or a series of books. The moderator then links the reduced screen viewer interface to a location where a viewer can make a purchase of a product or item related to the subject matter of an interactive program. In addition, archived interactive programs can be accessed in an “on-demand” mode to be linked to an e-commerce Website in order to have a continually available sales tool such as an “infomercial” or testimonial for a product or item.[0200]

FIG. 22 is a screen capture of a viewer interface for an interactive program incorporating Web content in accordance with another exemplary embodiment of the present invention. A viewer initiates interaction with a previously described reduced[0201]

screen viewer interface

2204 for an interactive program by selecting alink2202 included in aWeb page2200. For example, a seller offering items on an auction site may be a moderator for an interactive program in order to discuss the offered items with participating viewers. In this case, the seller includes a link to an interactive program for which the seller serves as a moderator.

FIG. 23 is a screen capture of a viewer interface for a facility to manage a viewer's personal favorite interactive programs in accordance with an exemplary embodiment of the present invention. The personal favorite viewer interface includes a[0202]

listings display section

2300 for display of one ormore listings2301. Each listing includes aviewer rating field2302 for display of previously described viewer ratings of an interactive program displayed in the listing. The listing further includes aname field2304 for display of an interactive program's name, anext broadcast field2306 for display of the interactive program's next broadcast, areminder button2308, and a delete button. In operation, a viewer selects the reminder button to receive previously described reminders from a listed interactive program's moderator and selects an “update settings” button to transmit the reminder request to a moderator server (not shown). To delete an interactive program from the viewer's personal favorite list, the viewer selects the delete button and selects the update settings button to delete a listed interactive program to delete the listed interactive program.

FIG. 24 is a screen capture of a viewer interface for a facility to suggest programs to a viewer in accordance with an exemplary embodiment of the present invention. The suggested program viewer interface includes a suggested interactive[0203]

program listing section

FIG. 25 is a deployment diagram of a process for conversion and delivery of interactive programs via an interactive television network in accordance with an exemplary embodiment of the present invention. A[0204]

moderator server

210 receives participant comments and moderator content from an audience and a moderator and generates interactive program for transmission over theInternet202 to aviewer client212 as previously described.

The same interactive program can be transmitted over a conventional interactive television (iTV) network as well. The moderator server transmits the interactive program to an[0205]

iTV server

2500 and the iTV server generatesiTV content2500 from the interactive program. The iTV content is transmitted viacommunications network2502 to an iTV signal processor. The iTV signal processor receives the iTV content and uses the iTV content to generate iTV signals for transmission to an iTV enabledtelevision2508 for viewing by a viewer. In this mode, triggers are generated from the interactive program signals and the viewer uses the triggers to participate in the interactive program, such as through the use of tags associated with the triggers included in the iTV signals' Vertical Blanking Interval (VBI), and the viewer's comments are transmitted via aback channel2510 to the moderator server. In this way, a viewer can use either an iTV enabled television or a viewer client to participate in an interactive program as previously described.

FIG. 33 is a deployment diagram of a locally hosted moderator server in accordance with an exemplary embodiment of the present invention. A[0206]

moderator server

210 implementing the previously described interactive program creation facilities is hosted by alocal host3300. The local host may also host the previously describedmoderator client204. In this embodiment, the locally hosted moderator server is operably coupled to a plurality of previously described viewer clients, as exemplified by

viewer clients

214 a and214a, via previously describedcommunications network202. The moderator server is further coupled to aninteractive program server3302 via the communications network. The interactive program server is operably coupled to the previously describedmoderator database230 andviewer database232.

In operation, the locally hosted moderator server is used by a moderator to create an interactive program for transmission to the viewer clients and moderator client as previously described. In this embodiment, viewer information is stored in the viewer database, moderator information is stored in the moderator database and the moderator server and the viewer clients access the information via the interactive program server. The local host may be any type of programmable device capable of bidirectional communication with other devices over a communications network. For example, the local host can be a game console, or a personal computer, or a set-top-box, etc.[0207]

FIG. 26 is a hardware architecture diagram of a data processing system suitable for use as a moderator server host in accordance with an exemplary embodiment of the present invention. A[0208]

microprocessor

2600, including a Central Processing Unit (CPU)2610, amemory cache2620, and abus interface2630, is operatively coupled via asystem bus2635 to amain memory2640 and an I/O control unit2645. The I/O interface control unit is operatively coupled via an I/Olocal bus2650 to adisk storage controller2695, and anetwork communications controller2680. Acommunications device2696 is operatively coupled to the network communications controller and is adapted to allow software objects hosted by the general purpose computer to communicate via a network with other software objects.

The disk storage controller is operatively coupled to a[0209]

disk storage device

2655.Computer program instructions2697 implementing a previously described moderator server are stored on the disk storage device until the microprocessor retrieves the computer program instructions and stores them in the main memory. The microprocessor then executes the computer program instructions stored in the main memory to implement the moderator server.

Although this invention has been described in certain specific embodiments, many additional modifications and variations would be apparent to those skilled in the art. It is therefore to be understood that this invention may be practiced otherwise than as specifically described. Thus, the present embodiments of the invention should be considered in all respects as illustrative and not restrictive, the scope of the invention to be determined by any claims supportable by this application and the claims' equivalents.[0210]