TW202441967A - Method and system for recommending content - Google Patents
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Abstract
Description
Translated fromChinese本揭露係有關於一種推薦內容的方法及系統。具體地，係有關於一種基於使用者感興趣的內容的資訊推薦內容的方法以及應用該方法。The present disclosure relates to a method and system for recommending content. Specifically, the disclosure relates to a method for recommending content based on information of content of interest to a user and application of the method.
向註冊OTT服務（Over-the-top媒體服務）後使用應用程式的使用者推薦內容的方法正在被提供。A method of recommending content to users who register for an OTT service (Over-the-top media service) and then use an application is being provided.
對於運行應用程式後首次使用服務的使用者，由於無法得知使用者喜歡什麼內容或觀看過什麼內容的資訊，所以難以推薦內容。此外也為首次運行應用程式的使用者提供問卷調查等流程來識別使用者的偏好，但是，如果使用者跳過這些流程或沒有對問卷調查做出正確的回答，則無法正確識別使用者的偏好。因此，向首次使用服務的使用者提供的推薦內容的準確性可能較低，這可能會降低使用者的興趣，同時還可能導致使用者取消服務訂閱。For users who use the service for the first time after running the application, it is difficult to recommend content because there is no information about what content the user likes or what content the user has watched. In addition, processes such as questionnaires are provided to users who run the application for the first time to identify the user's preferences, but if the user skips these processes or does not answer the questionnaire correctly, the user's preferences cannot be correctly identified. Therefore, the accuracy of the recommended content provided to users who use the service for the first time may be low, which may reduce the user's interest and may also cause the user to cancel the service subscription.
因此，需要一種能夠提高向使用OTT服務的使用者提供的推薦內容的準確性並防止使用者取消服務訂閱的技術。Therefore, there is a need for a technology that can improve the accuracy of recommended content provided to users using OTT services and prevent users from canceling their service subscriptions.
先行技術文獻：（專利文獻1）韓國公開專利第10-2022-0137336號（2022年10月12日公開）Prior art document: (Patent document 1) Korean Patent Publication No. 10-2022-0137336 (published on October 12, 2022)
發明要解決的技術問題Technical problems to be solved by the invention
本揭露要解決的技術問題在於，提供一種可以利用向使用者展示的行銷資源來向使用者推薦感興趣的內容的方法及系統。The technical problem to be solved by the present disclosure is to provide a method and system for recommending content of interest to users by utilizing marketing resources displayed to users.
本揭露要解決的另一技術問題在於，提供一種可以向安裝應用程式後首次使用服務的使用者推薦更合適的內容的方法及系統。Another technical problem to be solved by the present disclosure is to provide a method and system for recommending more suitable content to a user who uses a service for the first time after installing an application.
本揭露要解決的又一技術問題在於，提供一種可以提高向使用者提供的推薦內容的準確性的方法及系統。Another technical problem to be solved by the present disclosure is to provide a method and system for improving the accuracy of recommended content provided to users.
本揭露要解決的再一技術問題在於，提供一種可以維持使用提供OTT服務的應用程式的使用者的服務訂閱的方法及系統。Another technical problem to be solved by the present disclosure is to provide a method and system for maintaining the service subscription of users who use applications that provide OTT services.
應當理解，本揭露的技術問題不限於上述技術問題，該行業具有通常知識者可以藉由以下說明而清楚地理解其他未提及的技術問題。It should be understood that the technical problems disclosed herein are not limited to the above-mentioned technical problems, and a person having ordinary knowledge in the industry can clearly understand other technical problems not mentioned through the following description.
解決問題的技術方案Technical solutions to the problem
為解決上述技術問題，根據本揭露一實施例的內容推薦方法可以包括如下步驟：接收選擇表示推廣第一內容的第一鏈接的使用者操作；藉由由該第一鏈接連接的安裝頁面安裝應用程式；以及在首次登入該應用程式後顯示的畫面上顯示由包括該第一內容和第二內容的多個內容組成的推薦內容清單。To solve the above technical problem, a content recommendation method according to an embodiment of the present disclosure may include the following steps: receiving a user operation of selecting a first link representing promotion of a first content; installing an application through an installation page connected by the first link; and displaying a recommended content list consisting of multiple contents including the first content and the second content on a screen displayed after the application is logged in for the first time.
在一實施例中，可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。此外，該第二內容可以是多個該類別中的一個或多個類別與該第一內容一致的內容。In one embodiment, the plurality of contents may be classified into categories according to the attributes of the contents, the categories including at least one of the participating actors, types, production companies and production teams. In addition, the second content may be content in which one or more categories of the plurality of the categories are consistent with the first content.
在一實施例中，該第一鏈接可以是該第一內容的第一搜尋頁面上顯示的鏈接。此外，該第一內容的第一搜尋頁面可以是藉由第二搜尋頁面連接的搜尋頁面，其中，藉由使用者輸入與該第一內容關聯的搜尋字詞連接至該第二搜尋頁面。In one embodiment, the first link may be a link displayed on a first search page of the first content. In addition, the first search page of the first content may be a search page connected by a second search page, wherein the search word associated with the first content is input by the user to connect to the second search page.
在一實施例中，可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。此外，該第二內容可以是與和該搜尋字詞一致的類別對應的內容。In one embodiment, the plurality of contents may be classified into categories according to the attributes of the contents, the categories including at least one of the participating actors, types, production companies and production teams. In addition, the second content may be content corresponding to the category consistent with the search term.
為解決上述技術問題，根據本揭露又一實施例的內容推薦方法可以包括如下步驟：接收選擇表示推廣第一內容的第一鏈接的使用者操作；運行藉由該第一鏈接連接的應用程式；在首次登入該應用程式後顯示的畫面上顯示由包括該第一內容和第二內容的多個內容組成的推薦內容清單。To solve the above technical problem, a content recommendation method according to another embodiment of the present disclosure may include the following steps: receiving a user operation of selecting a first link representing promotion of a first content; running an application connected by the first link; and displaying a recommended content list consisting of multiple contents including the first content and the second content on a screen displayed after the application is logged in for the first time.
在一實施例中，可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。此外，該第二內容可以是多個該類別中的一個或多個類別與該第一內容一致的內容。In one embodiment, the plurality of contents may be classified into categories according to the attributes of the contents, the categories including at least one of the participating actors, types, production companies and production teams. In addition, the second content may be content in which one or more categories of the plurality of the categories are consistent with the first content.
在一實施例中，該第一鏈接可以是該第一內容的第一搜尋頁面上顯示的鏈接。此外，該第一內容的第一搜尋頁面可以是藉由第二搜尋頁面連接的搜尋頁面，其中，藉由使用者輸入與該第一內容關聯的搜尋字詞連接至該第二搜尋頁面。In one embodiment, the first link may be a link displayed on a first search page of the first content. In addition, the first search page of the first content may be a search page connected by a second search page, wherein the search word associated with the first content is input by the user to connect to the second search page.
在一實施例中，可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。此外，該第二內容可以是與和該搜尋字詞一致的類別對應的內容。In one embodiment, the plurality of contents may be classified into categories according to the attributes of the contents, the categories including at least one of the participating actors, types, production companies and production teams. In addition, the second content may be content corresponding to the category consistent with the search term.
為解決上述技術問題，根據本揭露再一實施例的內容推薦方法可以包括如下步驟：從使用者的終端接收第一資訊，其中，該第一資訊是藉由表示推廣第一內容的第一鏈接進入應用程式的安裝頁面的過程的資訊；從該第一資訊提取該使用者輸入的搜尋字詞的資訊；以及回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容。To solve the above technical problem, a content recommendation method according to another embodiment of the present disclosure may include the following steps: receiving first information from a user's terminal, wherein the first information is information about a process of entering an installation page of an application through a first link representing a first content to be promoted; extracting information about a search term input by the user from the first information; and determining, in response to a first run request of the application, a plurality of recommended contents including the first content based on the search term.
在一實施例中，可以根據搜尋字詞的屬性將該搜尋字詞分類為第一搜尋字詞和第二搜尋字詞，該第一搜尋字詞是內容的標題，該第二搜尋字詞是內容的參演演員、類型、製作公司和製作團隊中任意一個。此外，可以根據內容的屬性將該多個內容按照類別分類，該類別包括出演演員、類型、製作公司和製作團隊中的至少一個。In one embodiment, the search term can be classified into a first search term and a second search term according to the attributes of the search term, the first search term is the title of the content, and the second search term is any one of the actors, types, production companies, and production teams of the content. In addition, the plurality of contents can be classified into categories according to the attributes of the content, and the categories include at least one of the actors, types, production companies, and production teams.
在一實施例中，回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容的步驟可以包括如下步驟：當該搜尋字詞的屬性被識別為第一搜尋字詞時，將該第一內容以及與該第一內容重複的類別數量大於等於標準值的內容確定為多個推薦內容。In one embodiment, in response to the first run request of the application, the step of determining multiple recommended contents including the first content based on the search term may include the following steps: when the attribute of the search term is identified as the first search term, the first content and the contents whose categories are repeated with the first content in a number greater than or equal to a standard value are determined as multiple recommended contents.
在一實施例中，回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容的步驟可以包括如下步驟：當該搜尋字詞的屬性被識別為第二搜尋字詞時，將該第一內容以及與該第一內容重複的類別數量小於標準值的內容確定為多個推薦內容。In one embodiment, in response to the first run request of the application, the step of determining multiple recommended contents including the first content based on the search term may include the following steps: when the attribute of the search term is identified as a second search term, the first content and the content whose number of categories repeated with the first content is less than a standard value are determined as multiple recommended contents.
在一實施例中，回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容的步驟可以包括如下步驟：當搜尋字詞的屬性被識別為第二搜尋字詞時，確定包括該第一內容和第二內容的多個推薦內容。此時，該第二內容可以是被分類為與第二搜尋字詞的屬性一致的類別的內容。In one embodiment, in response to the first run request of the application, the step of determining multiple recommended contents including the first content based on the search term may include the following steps: when the attribute of the search term is identified as a second search term, determining multiple recommended contents including the first content and the second content. At this time, the second content may be content classified into a category consistent with the attribute of the second search term.
為解決上述技術問題，根據本揭露一實施例的內容推薦系統可以包括處理器；以及記憶體，存儲命令語，當該命令語被該處理器執行時，可以使該處理器執行如下操作：接收選擇表示推廣第一內容的第一鏈接的使用者操作；藉由由該第一鏈接連接的安裝頁面安裝應用程式；以及在首次登入該應用程式後顯示的畫面上顯示由包括該第一內容和第二內容的多個內容組成的推薦內容清單。To solve the above technical problems, a content recommendation system according to an embodiment of the present disclosure may include a processor; and a memory storing a command language, which, when executed by the processor, can cause the processor to perform the following operations: receiving a user operation of selecting a first link representing promotion of a first content; installing an application through an installation page connected by the first link; and displaying a recommended content list consisting of multiple contents including the first content and the second content on a screen displayed after the application is logged in for the first time.
為解決上述技術問題，根據本揭露再一實施例的內容推薦系統可以包括處理器；以及記憶體，存儲命令語，當該命令語被該處理器執行時，可以使該處理器執行如下操作：從使用者的終端接收第一資訊，其中，該第一資訊是藉由表示推廣第一內容的第一鏈接進入應用程式的安裝頁面的過程的資訊；從該第一資訊提取該使用者輸入的搜尋字詞的資訊；以及回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容。To solve the above technical problem, according to another embodiment of the present disclosure, a content recommendation system may include a processor; and a memory storing a command, which, when executed by the processor, can enable the processor to perform the following operations: receiving first information from a user's terminal, wherein the first information is information about a process of entering an installation page of an application through a first link representing a first content to be promoted; extracting information about a search term input by the user from the first information; and determining, in response to a first run request of the application, a plurality of recommended contents including the first content based on the search term.
發明的效果Effect of invention
根據本揭露的一些實施例，可以向初次使用服務的使用者提供基於安裝應用程式過程中獲取的使用者感興趣內容的資訊確定的推薦內容清單。這種情況下，由於使用者無需在應用程式內搜尋感興趣的內容，因此可以極大地提高使用者使用OTT服務的便利性和滿意度。According to some embodiments of the present disclosure, a list of recommended content determined based on information about the user's content of interest obtained during the installation of the application can be provided to a user who is using the service for the first time. In this case, since the user does not need to search for the content of interest within the application, the convenience and satisfaction of the user in using the OTT service can be greatly improved.
此外，基於使用者是因為哪種內容加入OTT服務的資料確定推薦內容，因此可以有效提高推薦內容的準確度。In addition, by determining recommended content based on data about what type of content prompted users to join the OTT service, the accuracy of recommended content can be effectively improved.
此外，提供可以滿足使用者需求的推薦內容從而提高使用OTT服務的使用者的興趣和滿足度，最終可以防止使用者取消OTT服務的訂閱。In addition, providing recommended content that meets user needs can increase the interest and satisfaction of users using OTT services, ultimately preventing users from canceling their subscriptions to OTT services.
本揭露的技術思想的效果並不限於上述技術問題，該行業具有通常知識者將從下面的記載中清楚地理解未言及的其他效果。The effects of the technical ideas disclosed herein are not limited to the above-mentioned technical problems, and the industry has other effects that are not mentioned that will be clearly understood by those skilled in the art from the following description.
接下來參照附圖來詳細說明本揭露的較佳實施例。可參照詳細說明的後述的實施例和附圖，而明確理解本發明的優點和特徵以及達成這些優點和特徵的方法。但本發明的技術思想並非限定於以下實施例，而是能夠以多種形態實現，下面的實施例的目的僅在於使本發明的技術思想更完整，並向本發明所屬技術領域的具有通常知識者發明完整地告知本發明的範疇，本發明的技術思想僅根據申請專利範圍的範疇而被定義。Next, the preferred embodiments of the present disclosure are described in detail with reference to the attached drawings. The advantages and features of the present invention and the methods for achieving these advantages and features can be clearly understood by referring to the detailed embodiments and attached drawings described later. However, the technical concept of the present invention is not limited to the following embodiments, but can be implemented in various forms. The purpose of the following embodiments is only to make the technical concept of the present invention more complete and to fully inform the scope of the present invention to those with ordinary knowledge in the technical field to which the present invention belongs. The technical concept of the present invention is only defined according to the scope of the patent application.
並且，在描述本揭露時，當認定相關的公知結構或功能的詳細描述會混淆本發明的實施例的要旨時，將省略其詳細描述。Furthermore, when describing the present disclosure, when it is determined that the detailed description of the related known structures or functions will obscure the gist of the embodiments of the present invention, the detailed description will be omitted.
除非另有定義，否則在以下實施例中使用的術語（包括技術和科學術語）可以以本揭露所屬領域的具有通常知識者通常可以理解的含義使用，但是這可以根據在相關領域工作的通常知識者的意圖、先例和新技術的出現等而變化。本揭露中使用的術語是為了描述實施例，而不是為了限制本揭露的範疇。Unless otherwise defined, the terms (including technical and scientific terms) used in the following embodiments may be used with the meanings that are generally understood by a person of ordinary skill in the art to which the present disclosure belongs, but this may vary according to the intentions of a person of ordinary skill working in the relevant art, precedents, the emergence of new technologies, etc. The terms used in the present disclosure are for describing the embodiments, not for limiting the scope of the present disclosure.
以下實施例中使用的單數的表現包括複數概念，除非上下文明確指定為單數。並且，複數的表現包括單數概念，除非上下文明確指定為複數。The expression of the singular used in the following embodiments includes the concept of the plural, unless the context clearly specifies the singular. Also, the expression of the plural includes the concept of the singular, unless the context clearly specifies the plural.
此外，以下實施例中所使用的第一、第二、A、B、(a)、(b)等術語僅用於區分某些技術特徵與其他技術特徵，該技術特徵的性質、次序或順序不受上述術語的限制。In addition, the terms such as first, second, A, B, (a), (b) etc. used in the following embodiments are only used to distinguish certain technical features from other technical features, and the nature, order or sequence of the technical features are not limited by the above terms.
接下來參考附圖詳細說明本揭露的各種實施例。Next, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
圖1示出了可以應用本揭露的一些實施例的內容推薦系統的示例性環境。FIG. 1 illustrates an exemplary environment of a content recommendation system in which some embodiments of the present disclosure may be applied.
如圖1所示，本揭露一些實施例的內容推薦系統可以包括服務伺服器100和使用者終端200。As shown in FIG. 1 , a content recommendation system according to some embodiments of the present disclosure may include a
服務伺服器100可以指提供藉由互聯網提供各種內容的服務的計算設備/系統。例如，服務伺服器100可以指提供OTT服務（Over-the-top media service）的設備/系統。服務伺服器100可以提供針對上傳的內容的串流服務和詳細資訊，也可以基於從使用者終端獲取的資訊確定多個推薦內容。The
服務伺服器100可以提供各種操作/功能，用於防止使用提供OTT服務的應用程式的使用者取消服務註冊，並提供可以滿足使用者需求的最佳推薦內容。例如，服務伺服器100可以回應於使用者終端200的請求，分析引導使用者註冊的內容的資訊，並確定將在使用者登入後顯示的畫面上顯示的內容或推薦內容清單。The
服務伺服器100可以藉由至少一個計算設備實現。例如，可以在一個計算設備實現服務伺服器100的所有功能，也可以在第一計算設備實現服務伺服器100的第一功能，在第二計算設備實現第二功能。此外，服務伺服器100的特定功能也可以在多個計算設備中實現。The
計算設備可以涵蓋具有計算功能的任何設備，並且將參考圖15來瞭解這種設備的示例。由於計算設備是各種技術特徵（例如記憶體、處理器等）相互作用的集合體，因此在某些情況下可以將其稱為“計算系統”。此外，計算系統也可以指多個計算設備相互作用的集合體。A computing device may include any device with computing functions, and an example of such a device will be understood with reference to FIG15. Since a computing device is a collection of various technical features (such as memory, processor, etc.) interacting with each other, it may be referred to as a "computing system" in some cases. In addition, a computing system may also refer to a collection of multiple computing devices interacting with each other.
此外，使用者終端200可以指使用者為接受OTT服務而使用的計算設備。如圖1所示，使用者終端30可以藉由智慧手機200a、臺式電腦200b、可擕式電腦200c等各種類型的計算設備實現，並且可以實現在任何設備中。上述計算設備的示例也將參考圖15說明。In addition, the
使用者終端200也可以提供各種操作/功能，用於防止使用提供OTT服務的應用程式的使用者取消服務註冊，並提供可以滿足使用者需求的最佳推薦內容。例如，使用者終端200可以在便於使用者確認的位置顯示向使用者提供的推薦內容清單，並且可以與服務伺服器100聯結來顯示考慮使用者感興趣的內容的資訊而確定的推薦內容清單。將參考圖2至圖13詳細說明上述使用者終端200的操作/功能。The
如圖1所示，服務伺服器100與使用者終端200可以藉由網路通訊。該網路可以藉由區域網路(LAN，Local Area Network)、廣域網路絡(WAN，Wide Area Network)、移動通訊網路(mobile radio communicationnetwork)、無線寬頻網路（Wibro，Wireless Broadband Internet）等所有種類的有線無線網路實現。As shown in FIG1 , the
至此參考圖1示意性描述了本揭露一些實施例的內容推薦方法的設備100、200。接下來參考圖2之後的附圖詳細說明本揭露一些實施例的內容推薦方法。然而，為了更便於理解，將假設在圖1所示的環境中執行下文中描述的方法來繼續描述。So far, the
圖2是根據本揭露一實施例的內容推薦方法的流程圖。但這只是實現本揭露目的的一個較佳實施例，可以根據需要增加或刪除一些步驟，這是不言而喻的。Fig. 2 is a flow chart of a content recommendation method according to an embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and some steps can be added or deleted as needed, which is self-evident.
作為參考，圖2示出了在使用者終端200中執行的內容推薦方法的步驟/操作。因此，在下文的描述中，如果省略特定步驟/操作的主體，則可以理解其是在使用者終端200中執行的。但是在實際環境中，使用者終端200的部分功能/操作可以在服務伺服器100實現，服務伺服器100的部分功能/操作也可以在使用者終端200實現。也就是說，特定步驟/操作的執行主體可以根據實現方法而變化。For reference, FIG2 shows the steps/operations of the content recommendation method executed in the
如圖2所示，根據本揭露一實施例的內容推薦方法可以從步驟S100開始：接收選擇表示推廣第一內容的第一鏈接的使用者操作。此時，該第一內容可以代表使用者感興趣的內容，表示推廣該第一內容的第一鏈接可以是回應於使用者選擇輸入（例如，點擊輸入）而連接至提供該第一內容的應用程式安裝頁面的鏈接。As shown in FIG. 2 , a content recommendation method according to an embodiment of the present disclosure may start from step S100: receiving a user operation of selecting a first link for promoting a first content. At this time, the first content may represent content that the user is interested in, and the first link for promoting the first content may be a link to an application installation page that provides the first content in response to a user selection input (e.g., a click input).
此外，該使用者終端可以是行動電話、智慧手機、平板電腦、筆記型電腦、臺式電腦等設備。然而，在下文中，為了便於理解，假設該使用者終端是智慧手機，並且內容的畫面是智慧手機的畫面來進行說明。In addition, the user terminal may be a mobile phone, a smart phone, a tablet computer, a laptop computer, a desktop computer, etc. However, in the following, for ease of understanding, it is assumed that the user terminal is a smart phone, and the screen of the content is a screen of a smart phone for explanation.
在步驟S200中，可以藉由由第一鏈接連接的安裝頁面來安裝應用程式。此時，該應用程式是提供各種媒體內容的OTT服務的應用程式，也可以是僅向已完成註冊OTT服務的使用者提供使用者感興趣的內容（例如，第一內容）的串流服務的應用程式。In step S200, the application can be installed through the installation page connected by the first link. At this time, the application is an application for providing an OTT service of various media contents, or an application for providing a streaming service of content (e.g., the first content) of interest to users who have completed registration for the OTT service.
另外，也可以僅在使用者選擇表示推廣第一內容的第一鏈接之前使用者的終端未安裝有該應用程式時，執行步驟S200。換言之，若使用者對第一鏈接進行選擇輸入時，提供第一內容的串流服務的應用程式已經安裝在使用者的終端，則可以運行已安裝在使用者終端的該應用程式。In addition, step S200 may be performed only when the user's terminal does not have the application installed before the user selects the first link indicating the promotion of the first content. In other words, if the application providing the streaming service of the first content is already installed on the user's terminal when the user selects the first link, the application installed on the user's terminal may be run.
在步驟S300中，可以在安裝應用程式並首次登入後顯示的畫面上顯示由包括第一內容和第二內容的多個內容組成的推薦內容清單。對此將參考圖5至圖8在下文中詳細說明。In step S300, a recommended content list consisting of a plurality of contents including the first content and the second content may be displayed on a screen displayed after the application is installed and logged in for the first time. This will be described in detail below with reference to FIGS. 5 to 8.
可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。此外，該第二內容是具有有第一內容相似屬性的內容，更具體地，該第二內容是多個該類別中的一個或多個類別與該第一內容一致的內容。進一步地，該推薦內容清單是包括安裝應用程式的使用者可能喜歡的內容的清單，可以基於第一內容的資訊由屬性與第一內容相似的多個內容組成。The plurality of contents may be classified into categories according to the attributes of the contents, the categories including at least one of the participating actors, the types, the production companies and the production teams. In addition, the second contents are contents having attributes similar to the first contents, and more specifically, the second contents are contents whose one or more categories among the plurality of the categories are consistent with the first contents. Furthermore, the recommended content list is a list including contents that the user who installed the application may like, and may be composed of a plurality of contents having attributes similar to the first contents based on the information of the first contents.
綜上所述，藉由對於表示推廣第一內容（即，使用者感興趣的內容）的第一鏈接的使用者選擇輸入連接到安裝頁面，藉由該安裝頁面可以將應用程式安裝在使用者終端。之後，使用者運行安裝在使用者終端的應用程式並完成首次登入後顯示的畫面上，顯示由多個內容組成的推薦內容清單，其中該多個內容包括第一內容以及屬性與第一內容相似的第二內容。In summary, the user selects and inputs a first link indicating a promoted first content (i.e., content of interest to the user) to connect to an installation page, through which the application can be installed on the user's terminal. Afterwards, the user runs the application installed on the user's terminal and completes the first login, and a screen is displayed, which displays a list of recommended contents consisting of a plurality of contents, wherein the plurality of contents includes a first content and a second content having attributes similar to the first content.
因此，在完成應用程式的安裝和登入後，在使用者終端上首次顯示的畫面中顯示包括使用者感興趣的內容的推薦內容清單，從而可以最大程度減少用於搜尋感興趣內容和符合使用者偏好的內容的使用者操作，並可以提高使用者的使用性和便利性。Therefore, after completing the installation and login of the application, a list of recommended contents including contents of interest to the user is displayed on the screen displayed for the first time on the user terminal, thereby minimizing the user's operations for searching for contents of interest and contents that meet the user's preferences and improving the usability and convenience of the user.
圖3是用於說明根據本揭露的一些實施例的藉由感興趣內容的搜尋頁面安裝應用程式的情況的示例圖。FIG. 3 is an example diagram for illustrating the installation of an application through a search page of content of interest according to some embodiments of the present disclosure.
如圖3的左側所示，使用者終端畫面200a-1可以包括第一區域200aa和第二區域200ab，該第一區域200aa用於從使用者接收搜尋字詞，該第二區域200ab顯示與輸入的搜尋字詞對應的資訊作為輸入搜尋字詞的結果。此時，表示推廣第一內容的第一鏈接可以顯示在位於第二區域200ab內部的第2-1區域200ac。As shown on the left side of FIG3 , the
此外，回應於對於第2-1區域200ac顯示的第一鏈接的使用者選擇輸入3a，如圖3右側所示，可以在使用者終端畫面200a-2顯示應用程式的安裝頁面。接下來將詳細說明本揭露一些實施例中可以參考的第一鏈接。In addition, in response to the user selection input 3a for the first link displayed in the 2-1 area 200ac, the application installation page can be displayed on the
在一實施例中，該第一鏈接可以是第一內容的搜尋頁面上顯示的鏈接。此時，該第一內容可以是藉由該第一鏈接安裝的應用程式提供的使用者感興趣的內容。In one embodiment, the first link may be a link displayed on a search page of the first content. At this time, the first content may be content of interest to the user provided by an application installed by the first link.
例如，參考圖3，第一鏈接可以是在顯示有第一內容（例如，“A電視劇”）的互聯網搜尋頁面的使用者終端畫面200a-1內的特定區域（即，第2-1區域200ac）上顯示的鏈接。此外，第一內容（例如，“A電視劇”）可以是藉由由第一鏈接連接的安裝頁面安裝的應用程式（例如，“coupang play”)提供的內容。For example, referring to FIG3 , the first link may be a link displayed on a specific area (i.e., the 2-1 area 200ac) within the
此時，該第一內容（例如，“A電視劇”）的互聯網搜尋頁面可以是顯示使用者直接在使用者終端畫面200a-1內的第一區域200aa中輸入文本“A電視劇”而搜尋到的結果的搜尋頁面。此外，也可以是使用者在第一區域200aa中輸入除了“A電視劇”（即，內容的標題）之外的其他關聯搜尋字詞（例如，參演人員、製作團隊、類型）後輸出的搜尋頁面內，藉由使用者操作而被連接並顯示的頁面。At this time, the Internet search page for the first content (e.g., "TV Series A") may be a search page that displays the search results obtained by the user directly inputting the text "TV Series A" in the first area 200aa of the
即，在使用者直接搜尋或間接搜尋感興趣的內容，即第一內容後，作為搜尋的結果連接到第一內容的搜尋頁面，在該第一內容的搜尋頁面可以顯示表示推廣第一內容的第一鏈接。That is, after the user directly or indirectly searches for the content of interest, namely the first content, the user is linked to the search page of the first content as a result of the search, and a first link promoting the first content may be displayed on the search page of the first content.
此時，藉由輸入與第一內容的標題對應的搜尋字詞而輸出的搜尋頁面內的第一鏈接來安裝應用程式並完成首次登入的使用者終端的畫面上顯示的第一推薦內容清單，以及藉由輸入第一內容的參演演員、製作團隊或與第一內容的類型等對應的搜尋字詞而輸出的搜尋頁面內的第一鏈接來安裝應用程式並完成首次登入的使用者終端的畫面上顯示的第二推薦內容清單可能不同。At this time, the first recommended content list displayed on the screen of the user terminal who installs the application and completes the first login by entering the search term corresponding to the title of the first content and the first link in the search page output, and the second recommended content list displayed on the screen of the user terminal who installs the application and completes the first login by entering the search term corresponding to the cast, production team or type of the first content, etc. may be different.
具體地，該第一推薦內容清單可以包括引導使用者安裝應用程式的感興趣的內容（即第一內容）以及與感興趣的內容屬性相似的內容。換言之，可以基於一個資訊（即，第一內容）生成第一推薦內容清單。Specifically, the first recommended content list may include content of interest (i.e., first content) that guides the user to install the application and content with similar attributes to the content of interest. In other words, the first recommended content list may be generated based on one information (i.e., first content).
與之相反，當使用者搜尋參演第一內容的演員時，該第二推薦內容清單可以包括引導使用者安裝應用程式的感興趣的內容（即第一內容）、與感興趣的內容屬性相似的內容、使用者搜尋的演員參演的第二內容以及與第二內容屬性相似的內容。換言之，可以基於兩個資訊（即第一內容、第一內容的屬性中使用者感興趣的屬性）生成第二推薦內容清單。On the contrary, when the user searches for an actor who has participated in the first content, the second recommended content list may include the content of interest (i.e., the first content) that guides the user to install the application, content similar to the attributes of the content of interest, second content in which the actor searched by the user has participated, and content similar to the attributes of the second content. In other words, the second recommended content list may be generated based on two information (i.e., the first content and the attributes of the first content that the user is interested in).
推薦內容清單中包括的多個內容和內容排列方法將參考圖5至圖11在下文中更詳細地說明。The multiple contents included in the recommended content list and the content arrangement method will be described in more detail below with reference to Figures 5 to 11.
圖4是根據本揭露一些實施例的首次登入應用程式後顯示的畫面的示例圖。FIG. 4 is an example diagram of a screen displayed after logging into an application for the first time according to some embodiments of the present disclosure.
如圖4所示，在顯示應用程式安裝頁面的使用者終端畫面200a-2內的特定區域顯示有UI，可以回應於對於UI的使用者選擇輸入3b來安裝應用程式，且使用者安裝並運行應用程式後首次登入的時刻顯示的使用者終端畫面200a-3可以區分為多個區域200ca、200cb。As shown in FIG. 4 , a UI is displayed in a specific area within a
更具體地，可以區分為顯示第一內容的預告內容的第3-1區域200ca和顯示向註冊OTT服務並使用應用程式的多個使用者提供的各種類型的內容清單的第3-2區域200cb。此時，該第一內容的預告內容可以是用於引起使用者興趣的編輯第一內容的一部分的視頻、圖像等媒體內容。More specifically, it can be divided into the 3-1 area 200ca for displaying the preview content of the first content and the 3-2 area 200cb for displaying a list of various types of content provided to multiple users who register for the OTT service and use the application. At this time, the preview content of the first content can be a media content such as a video or image that is used to edit a part of the first content to attract the user's interest.
此外，第3-2區域200cb顯示的各種類型的內容清單不限於圖4和後述的圖5、圖6，也可以是網路紅人或名人的感興趣內容清單、使用者同年齡段的其他使用者的偏好內容清單、與特定紀念日相關的內容清單或最新內容清單等。In addition, the various types of content lists displayed in the 3-2 area 200cb are not limited to Figure 4 and Figures 5 and 6 described later, but can also be a content list of interest to Internet celebrities or celebrities, a content list of preferences of other users of the same age group as the user, a content list related to a specific anniversary, or a latest content list, etc.
圖5是根據本揭露一些實施例的首次登入應用程式後顯示的畫面的示例圖，其顯示有推薦內容清單。FIG5 is an example diagram of a screen displayed after logging into an application for the first time according to some embodiments of the present disclosure, which displays a list of recommended content.
如圖5的左側所示，使用者首次登入後顯示的使用者終端畫面200a-3可以包括顯示第一內容（即，使用者感興趣的內容）的預告內容的第3-1區域200ca和顯示根據各種標準分類的多個內容清單的第3-2區域200cb。但是，當根據各種標準分類的多個內容清單過多時，可能出現使用者終端畫面200a-3中無法顯示所有內容清單的情況，使用者可以藉由上下滾動使用者終端的畫面來確認所有內容清單。As shown on the left side of FIG5 , the
換言之，如圖5的右側所示，回應於使用者選擇輸入和滾動輸入，第3-2區域包括的多個內容清單中本揭露的一些實施例可以參考的推薦內容清單200cc可以被移動至便於使用者確認的位置而顯示。In other words, as shown on the right side of FIG. 5 , in response to the user's selection input and scrolling input, the recommended content list 200cc that can be referenced by some embodiments of the present disclosure among the multiple content lists included in the 3-2 area can be moved to a position that is convenient for the user to confirm and displayed.
另外，圖5中雖未示出，顯示推薦內容清單200cc的區域或位置並不限於圖5所示的內容。換言之，可以在第3-2區域200cb的上端顯示推薦內容清單200cc，以使使用者無需上下滾動使用者終端的畫面即可確認推薦內容清單。此外，本揭露一些實施例可以參考的推薦內容清單200cc可以顯示在第3-1區域200ca。此時，使用者無需上下滾動使用者終端的畫面即可確認推薦內容清單。進一步地，使用者可以藉由左右方向的滾動輸入確認屬性與第一內容相似的其他推薦內容。In addition, although not shown in FIG. 5 , the area or position where the recommended content list 200cc is displayed is not limited to the content shown in FIG. 5 . In other words, the recommended content list 200cc can be displayed at the upper end of the 3-2 area 200cb so that the user can confirm the recommended content list without scrolling the screen of the user terminal up and down. In addition, the recommended content list 200cc that can be referenced in some embodiments of the present disclosure can be displayed in the 3-1 area 200ca. At this time, the user can confirm the recommended content list without scrolling the screen of the user terminal up and down. Furthermore, the user can confirm other recommended contents with similar attributes to the first content by scrolling input in the left and right directions.
圖6是用於說明根據本揭露的一些實施例，搜索推薦內容清單中包括的多個內容的過程的示例圖。FIG. 6 is an exemplary diagram for illustrating a process of searching for multiple contents included in a recommended content list according to some embodiments of the present disclosure.
如圖6所示，首次登入應用程式的使用者終端顯示的畫面200a-3上可以顯示有基於安裝應用程式的過程中獲取的使用者感興趣的內容的資訊而確定的推薦內容清單200cc。此時，推薦內容清單200cc可以是基於預設的優先順序放置多個圖形對象的清單，該多個圖形對象以縮略圖的形式分別顯示多個推薦內容的資訊。此外，該多個圖形對象可以包括分別對應的推薦內容的資訊（即，內容的標題、是否是系列劇、參演人員等）。As shown in FIG6 , the
但是，推薦內容清單中包括的推薦內容數量過多時，可能出現使用者首次登入後顯示的使用者終端畫面200a-3無法顯示所有內容清單的情況，使用者可以藉由左右滾動使用者終端的畫面來確認所有內容清單。However, when the recommended content list includes too many recommended contents, the
換言之，回應於使用者選擇輸入6a和滾動輸入6b，如圖6的右側所示，可以顯示推薦內容清單200cc包括的多個推薦內容中優先順序排列在後的推薦內容的資訊。In other words, in response to the
另外，使用者安裝提供OTT服務的應用程式後首次運行時，可以推薦一個或多個滿足使用者需求的內容。In addition, when a user installs an application providing OTT services and runs it for the first time, one or more content that meets the user's needs can be recommended.
此時，因為是在不知道安裝應用程式的使用者喜歡的類型、製作國家、演員、導演等資訊的情況下運行應用程式，因此在設置確定推薦內容的標準時存在一定困難且內容推薦的準確性較低。At this time, since the application is run without knowing the type, country of production, actors, directors, etc., which are preferred by the user who installed the application, it is difficult to set the standard for determining the recommended content and the accuracy of the content recommendation is low.
此外，可以在首次運行應用程式時藉由使用者輸入簡單的偏好問卷調查來確認使用者的偏好和喜好，但是當使用者沒有對問卷調查做出正確回答或跳過問卷的回答時，則無法推薦正確反映使用者偏好和喜好的內容。Furthermore, the user's preferences and likes can be confirmed by the user entering a simple preference questionnaire when the application is first run, but when the user does not correctly answer the questionnaire or skips answering the questionnaire, it is not possible to recommend content that correctly reflects the user's preferences and likes.
因此，需要一種可以提供接近使用者的偏好和喜好的推薦內容的技術，根據本揭露的一些實施例，藉由使用者進入提供OTT服務的應用程式安裝頁面的過程的資訊，來獲取使用者感興趣的內容的資訊，從而可以提高內容推薦的準確性。Therefore, there is a need for a technology that can provide recommended content that is close to the user's preferences and likes. According to some embodiments of the present disclosure, information about the content that the user is interested in is obtained by obtaining information about the process of the user entering the installation page of the application that provides OTT services, thereby improving the accuracy of content recommendations.
在一實施例中，表示推廣第一內容（即使用者感興趣的內容）的第一鏈接可以是顯示在第一內容的第一搜尋頁面的鏈接，該第一內容的第一搜尋頁面可以是藉由第二搜尋頁面連接的頁面，其中該第二搜尋頁面是使用者輸入與第一內容關聯（例如，內容的參演人員、製作團隊、類型等）的搜尋字詞而連接的頁面。In one embodiment, the first link representing the promotion of the first content (i.e., the content that the user is interested in) may be a link displayed on a first search page of the first content, and the first search page of the first content may be a page connected by a second search page, wherein the second search page is a page connected by the user entering a search term related to the first content (e.g., the cast, production team, type, etc. of the content).
例如，第一內容（例如，“A電視劇”）的第一搜尋頁面可以是作為使用者輸入“A電視劇”的結果而輸出的搜尋頁面（例如，“A電視劇”搜尋頁面）。此外，也可以是在使用者輸入特定演員（例如，“洪吉童”）而輸出的第二搜尋頁面（例如，“洪吉童”搜尋頁面）中，藉由使用者操作（例如，滾動、點擊）而連接的頁面（例如，“A電視劇”搜尋頁面）。For example, the first search page of the first content (e.g., "TV Series A") may be a search page (e.g., "TV Series A" search page) output as a result of the user inputting "TV Series A". In addition, it may be a page (e.g., "TV Series A" search page) connected by a user operation (e.g., scrolling, clicking) in a second search page (e.g., "Hong Gildong" search page) output when the user inputs a specific actor (e.g., "Hong Gildong")
在這種情況下，可以使用使用者輸入的搜尋字詞或顯示使用者選擇的鏈接的搜尋頁面的資訊，來獲取可以識別使用者的偏好和喜好的資訊（即“A電視劇”、“洪吉童”），並可以使用該資訊顯示更接近使用者的偏好和喜好的多個內容組成的推薦內容清單。In this case, information on a search page that displays a link selected by the user or a search term entered by the user may be used to obtain information that can identify the user's preferences and likes (i.e., "A TV series", "Hong Gildong"), and this information may be used to display a list of recommended content consisting of multiple contents that are closer to the user's preferences and likes.
在一實施例中，表示推廣第一內容（即，使用者感興趣的內容）的第一鏈接可以是發佈第一內容的廣告內容的平臺上顯示的鏈接。此時，第一內容的廣告內容可以是視頻、圖像、文字、語音等各種類型的媒體內容，不僅是互聯網搜尋引擎，也可以發佈在圖片平臺、音樂平臺、視頻平臺、社區平臺等各種平臺上。因此，使用者可以在使用各種平臺提供的服務的過程中，藉由對於畫面上顯示的鏈接（即，表示推廣第一內容的文本、圖片等）的選擇輸入而連接到安裝頁面，而可以在安裝頁面中安裝應用程式，並且可以藉由安裝的應用程式使用第一內容。In one embodiment, the first link representing the promotion of the first content (i.e., the content that the user is interested in) can be a link displayed on a platform that publishes the advertisement content of the first content. At this time, the advertisement content of the first content can be various types of media content such as video, image, text, voice, etc., not only on Internet search engines, but also on various platforms such as picture platforms, music platforms, video platforms, and community platforms. Therefore, when using the services provided by various platforms, the user can connect to the installation page by selecting and inputting the link displayed on the screen (i.e., the text, image, etc. representing the promotion of the first content), and can install the application in the installation page, and can use the first content through the installed application.
例如，使用者可以藉由對於發佈第一內容(例如，“A電視劇”)的廣告內容的視頻平臺上顯示的鏈接的選擇輸入而連接的應用程式安裝頁面來安裝應用程式。For example, the user can install the application by selecting an input link displayed on a video platform that publishes the advertisement content of the first content (eg, "TV Series A") and accessing an application installation page connected thereto.
在這種情況下，使用使用者接觸到第一內容的廣告內容而安裝了應用程式這一資訊，可以識別使用者的偏好和喜好（即，“A電視劇”），並可以使用該資訊顯示更接近使用者的偏好和喜好的多個內容組成的推薦內容清單。In this case, using the information that the user installed the application due to exposure to the advertisement content of the first content, the user's preferences and likes (i.e., "TV Series A") can be identified, and a list of recommended content consisting of multiple contents that are closer to the user's preferences and likes can be displayed using this information.
在下文中，將參考圖7和圖8詳細說明基於預設優先順序在左右方向上放置推薦內容清單200cc中包括的多個推薦內容的方法。Hereinafter, a method of placing a plurality of recommended contents included in the recommended content list 200cc in the left-right direction based on a preset priority order will be described in detail with reference to FIGS. 7 and 8.
圖7和圖8是用於說明根據本揭露的一些實施例，根據特定標準排列推薦內容清單中包括的多個內容的方法的示例圖。FIG. 7 and FIG. 8 are example diagrams used to illustrate a method for arranging multiple contents included in a recommended content list according to specific criteria according to some embodiments of the present disclosure.
如圖7所示，推薦內容清單200cc可以包括基於預設優先順序排列的多個內容（A1至A6）。下文中，為了便於說明，假設使用者藉由“A電視劇”的搜尋頁面或發佈“A電視劇”的廣告內容的平臺上顯示的鏈接安裝應用程式（即，使用者感興趣的內容是“A電視劇”時）來進行說明。As shown in FIG7 , the recommended content list 200cc may include a plurality of contents (A1 to A6) arranged based on a preset priority. In the following, for ease of explanation, it is assumed that the user installs the application through a link displayed on a search page for “TV Series A” or a platform that publishes advertisements for “TV Series A” (i.e., the content of interest to the user is “TV Series A”).
再次參考圖7，使用者感興趣的內容（即，A1內容）可以放置在推薦內容清單200cc的最前面。其次，與A1內容的關聯度或相關性高的內容可以放置在最靠近A1內容的位置。換言之，A1內容和A2內容之間的關聯度d1可以高於A1內容和A4內容之間的關聯度d3，A1內容和A5內容之間的關聯度d4可以高於A1內容和A6內容之間的關聯度d5。更具體地，可以理解為圖7所示的關聯度d1至d5和與感興趣內容之間的距離成反比。Referring again to FIG. 7 , the content of interest to the user (i.e., A1 content) can be placed at the front of the recommended content list 200cc. Secondly, content with a high degree of association or relevance to the A1 content can be placed closest to the A1 content. In other words, the degree of association d1 between the A1 content and the A2 content can be higher than the degree of association d3 between the A1 content and the A4 content, and the degree of association d4 between the A1 content and the A5 content can be higher than the degree of association d5 between the A1 content and the A6 content. More specifically, it can be understood that the degrees of association d1 to d5 shown in FIG. 7 are inversely proportional to the distance from the content of interest.
如圖7的表70a所示，用於計算感興趣內容與推薦內容之間的關聯度的標準要素可以是主演、配角演員和類型。但是，用於計算感興趣內容與推薦內容之間的關聯度的標準要素不限於表7a中所示的內容，並且可以包括各種標準要素。As shown in Table 70a of Fig. 7, the standard elements used to calculate the relevance between the content of interest and the recommended content may be the leading actor, supporting actor, and type. However, the standard elements used to calculate the relevance between the content of interest and the recommended content are not limited to those shown in Table 7a, and may include various standard elements.
根據內容的屬性，可以將使用者可以藉由提供OTT服務的應用程式使用的多個內容按照各種類別分類，例如參演演員、類型、製作公司和製作人員。此時，可以將主演、配角演員和類型均與感興趣的內容一致的推薦內容優先放置在靠近感興趣的內容的位置。其次，可以將配角演員和類型均與感興趣的內容一致的推薦內容放置在第二靠近感興趣的內容的位置，僅類型一致的推薦內容可以放置在最後。According to the properties of the content, multiple contents that users can use through applications that provide OTT services can be classified into various categories, such as actors, genres, production companies, and production personnel. At this time, recommended contents whose leading actors, supporting actors, and genres are consistent with the content of interest can be placed first near the content of interest. Secondly, recommended contents whose supporting actors and genres are consistent with the content of interest can be placed second closest to the content of interest, and only recommended contents with consistent genres can be placed at the end.
同時，基於表7a所示的內容將高關聯度的推薦內容放置在靠近感興趣內容的位置的方法不限於圖7所示的內容。例如，感興趣的內容可以位於使用者終端畫面的中央，而不是位於使用者終端畫面的最左側。另外，可以以感興趣的內容為中心將推薦內容中高關聯度的內容優先放置在左右方向上。Meanwhile, the method of placing highly relevant recommended contents close to the content of interest based on the contents shown in Table 7a is not limited to the contents shown in FIG. 7. For example, the content of interest may be located in the center of the user's terminal screen, rather than on the far left of the user's terminal screen. In addition, the highly relevant contents among the recommended contents may be preferentially placed in the left and right directions with the content of interest as the center.
如圖8所示，推薦內容清單200cc可以包括基於預設優先順序排列的多個內容（A1至A3以及B1至B3）。此時，使用者感興趣的內容（即，A1內容）可以放置在推薦內容清單200cc的中間部分。其次，與A1內容的關聯度或相關性高的內容可以放置在最靠近A1內容的位置。此時，基於內容的屬性，可以在A1內容的左側放置第一屬性重複的內容，並且可以在A1內容的右側放置第二屬性重複的內容。As shown in FIG8 , the recommended content list 200cc may include a plurality of contents (A1 to A3 and B1 to B3) arranged based on a preset priority. At this time, the content of interest to the user (i.e., the A1 content) may be placed in the middle portion of the recommended content list 200cc. Next, the content with a high degree of association or relevance to the A1 content may be placed closest to the A1 content. At this time, based on the attributes of the content, the content with a repeated first attribute may be placed on the left side of the A1 content, and the content with a repeated second attribute may be placed on the right side of the A1 content.
更具體地，參考圖8所示的表80a，可以在A1內容的左側放置A2內容和A3內容，其中A2內容和A3內容是一個或多個參演人員（例如，主演或配角演員）與A1內容重複的推薦內容。此時，A2內容的主演和配角演員均與A1內容重複，A3內容僅有配角演員與A1內容重複。因此，可以判斷A1內容和A2內容之間的關聯度d1大於A1內容和A3內容之間的關聯度d2，基於該判斷可以將A2內容放置在比A3更靠近A1內容的位置。More specifically, referring to Table 80a shown in FIG8 , A2 content and A3 content can be placed on the left side of A1 content, wherein A2 content and A3 content are recommended content in which one or more actors (e.g., leading actors or supporting actors) overlap with A1 content. At this time, both the leading actors and supporting actors of A2 content overlap with A1 content, and only the supporting actors of A3 content overlap with A1 content. Therefore, it can be judged that the correlation degree d1 between A1 content and A2 content is greater than the correlation degree d2 between A1 content and A3 content, and based on this judgment, A2 content can be placed closer to A1 content than A3.
此外，可以在A1內容的右側放置B1內容至B3內容，其中B1內容至B3內容是類型與A1內容重複的推薦內容。此時，可以基於內容的製作時間、內容的人氣度等標準確定放置B1內容至B3內容的順序。此外，在類型屬性一致的多個推薦內容中，可以優先放置其他屬性（例如，製作團隊）也重複的內容。In addition, B1 to B3 contents can be placed on the right side of A1 content, where B1 to B3 contents are recommended contents that are the same type as A1 content. At this time, the order of placing B1 to B3 contents can be determined based on the production time of the content, the popularity of the content, etc. In addition, among multiple recommended contents with the same type attribute, the content that also has the same attributes (for example, production team) can be placed first.
另外，推薦內容清單200cc中包括的多個推薦內容的放置順序和形態、用於計算感興趣內容和推薦內容之間的關聯度的標準要素不限於圖8所示的內容。In addition, the placement order and form of the plurality of recommended contents included in the recommended content list 200cc and the standard elements used to calculate the degree of relevance between the content of interest and the recommended contents are not limited to those shown in FIG. 8 .
圖9和圖11是用於說明根據本揭露的一些實施例，當使用者輸入內容的關聯搜尋字詞時進入內容的搜尋頁面的過程的示例圖。更具體地，圖9示出使用者搜尋感興趣的參演人員的情況，圖10示出使用者搜尋感興趣的製作團隊的情況，圖11示出搜尋使用者感興趣的類型的情況。Figures 9 and 11 are example diagrams for explaining the process of entering a search page for content when a user enters a search term associated with the content according to some embodiments of the present disclosure. More specifically, Figure 9 shows a situation where a user searches for actors of interest, Figure 10 shows a situation where a user searches for production teams of interest, and Figure 11 shows a situation where a user searches for types of interest.
首先，參考圖9說明當使用者輸入第一內容的關聯搜尋字詞(例如，參演人員)時，進入顯示用於安裝應用程式的鏈接的第一內容(例如，“A電視劇”)的搜尋頁面的過程。First, referring to FIG. 9 , it is explained that when a user inputs a search term related to the first content (eg, cast members), a search page for the first content (eg, “TV series A”) displaying a link for installing an application is entered.
如圖9的左側所示，使用者終端畫面200a-1可以包括第一區域200aa和第二區域200ab，該第一區域200aa用於從使用者接收搜尋字詞，該第二區域200ab顯示與輸入的搜尋字詞對應的資訊作為輸入搜尋字詞的結果。此外，與輸入的該搜尋字詞對應的資訊可以按照多個類別分類，第二區域200ab可以包括顯示該多個類別項目的第2-2區域200ae。As shown on the left side of FIG9 , the
使用者可以在第一區域200aa中搜尋自己感興趣的演員(例如，洪吉童)，並且在第二區域200ab可以顯示關於感興趣的演員的資訊作為該搜尋的結果。然後，回應於對於第2-2區域200ae的使用者選擇輸入9a和滾動輸入9b，如圖9中間部分所示，可以在第二區域200ab顯示搜尋的演員的作品活動。最後，回應於對於第二區域200ab中的顯示第一內容（例如，A電視劇）資訊的區域200ad的使用者選擇輸入9c， 如圖9右側所示，可以在使用者終端畫面顯示第一內容（例如，A電視劇）的搜尋頁面。此時，表示推廣第一內容的第一鏈接可以顯示在位於第二區域200ab內部的第2-1區域200ac。與圖9右側所示的使用者終端的畫面200a相關的內容與參考圖3描述的內容相同，因此下文中將省略重複內容的說明。The user can search for an actor of interest (e.g., Hong Gil-dong) in the first area 200aa, and information about the actor of interest can be displayed in the second area 200ab as a result of the search. Then, in response to the
其次，參考圖10說明當使用者輸入第一內容的關聯搜尋字詞(例如，製作團隊)時，進入顯示用於安裝應用程式的鏈接的第一內容(例如“A電視劇”)的搜尋頁面的過程。Next, referring to FIG. 10 , it is explained that when a user inputs a search term associated with the first content (eg, production team), a search page for the first content (eg, “TV series A”) displaying a link for installing the application is entered.
如圖10的左側所示，使用者終端畫面200a-1可以包括第一區域200aa和第二區域200ab，該第一區域200aa用於從使用者接收搜尋字詞，該第二區域200ab顯示與輸入的搜尋字詞對應的資訊作為輸入搜尋字詞的結果。此外，與輸入的該搜尋字詞對應的資訊可以按照多個類別分類，第二區域200ab可以包括顯示該多個類別項目的第2-2區域200ae。As shown on the left side of FIG. 10 , the
使用者可以在第一區域200aa中搜尋感興趣的編劇(例如，林巨正)，並且在第二區域200ab可以顯示關於感興趣的編劇的資訊作為該搜尋的結果。然後，回應於對於第2-2區域200ae的使用者選擇輸入10a，如圖10中間部分所示，可以在第二區域200ab顯示搜尋的編劇的作品活動。最後，回應於對於第二區域200ab中的顯示第一內容（例如，A電視劇）資訊的區域200ad的使用者選擇輸入10b， 如圖10右側所示，可以在使用者終端畫面顯示第一內容（例如，A電視劇）的搜尋頁面。此時，表示推廣第一內容的第一鏈接可以顯示在位於第二區域200ab內部的第2-1區域200ac。與圖10右側所示的使用者終端畫面200a相關的內容與參考圖3描述的內容相同，因此下文中將省略重複內容的說明。The user can search for a screenwriter of interest (e.g., Lin Juzheng) in the first area 200aa, and information about the screenwriter of interest can be displayed in the second area 200ab as a result of the search. Then, in response to the
最後，參考圖11說明當使用者輸入第一內容的關聯搜尋字詞(例如，內容的類型)時，進入顯示用於安裝應用程式的鏈接的第一內容(例如“A電視劇”)的搜尋頁面的過程。Finally, reference is made to FIG. 11 to illustrate the process of entering a search page for the first content (eg, "TV Series A") displaying a link for installing an application when the user enters a search term associated with the first content (eg, the type of content).
如圖11的左側所示，使用者終端畫面200a-1可以包括第一區域200aa和第二區域200ab，該第一區域200aa用於從使用者接收搜尋字詞，該第二區域200ab顯示與輸入的搜尋字詞對應的資訊作為輸入搜尋字詞的結果。此外，與輸入的該搜尋字詞對應的資訊可以按照多個類別分類，第二區域200ab可以包括顯示該多個類別項目的第2-2區域200ae。As shown on the left side of FIG. 11 , the
使用者可以在第一區域200aa中搜尋自己感興趣的類型(例如，網劇)，並且在第二區域200ab可以顯示關於感興趣的類型的推薦資訊作為該搜尋的結果。然後，回應於對於第2-2區域200ae的使用者選擇輸入11a和滾動輸入11b，如圖11中間部分所示，可以在第二區域200ab顯示搜尋的感興趣的類型（例如，網劇）的推薦資訊。最後，回應於對於第二區域200ab中的顯示第一內容（例如，A電視劇）資訊的區域200ad的使用者選擇輸入11c， 如圖9右側所示，可以在使用者終端畫面顯示第一內容（例如，A電視劇）的搜尋頁面。此時，表示推廣第一內容的第一鏈接可以顯示在位於第二區域200ab內部的第2-1區域200ac。與圖11右側所示的使用者終端畫面200a相關的內容與參考圖3描述的內容相同，因此下文中將省略重複內容的說明。The user can search for the type of interest (e.g., web drama) in the first area 200aa, and the second area 200ab can display recommended information about the type of interest as a result of the search. Then, in response to the
至此參考圖9和圖11，說明了根據本揭露的一些實施例，當使用者輸入第一內容的關聯搜尋字詞時進入第一內容的搜尋頁面的過程。當使用者輸入第一內容的關聯搜尋字詞（例如，參演人員、製作團隊、類型等）而進入第一內容的搜尋頁面時，可以基於第一內容的關聯搜尋字詞的資訊推薦包括第一內容的多個內容。例如，推薦內容清單中包括的第二內容可以是使用者搜尋的感興趣的演員參演的內容，推薦內容清單中包括的第三內容可以是與使用者搜尋的感興趣的類型一致的內容。Referring to FIG. 9 and FIG. 11 , the process of entering the search page of the first content when the user enters the associated search words of the first content according to some embodiments of the present disclosure is explained. When the user enters the associated search words of the first content (e.g., cast, production team, type, etc.) and enters the search page of the first content, multiple contents including the first content can be recommended based on the information of the associated search words of the first content. For example, the second content included in the recommended content list can be the content participated by the actors of interest searched by the user, and the third content included in the recommended content list can be the content consistent with the type of interest searched by the user.
因此，可以基於第一內容的資訊和與第一內容關聯的搜尋字詞的資訊確定多個推薦內容，從而可以有效提高首次運行應用程式時內容推薦的準確性。Therefore, a plurality of recommended contents may be determined based on the information of the first content and the information of the search term associated with the first content, thereby effectively improving the accuracy of content recommendation when the application is run for the first time.
但是根據情況，在接收到對於第一鏈接的使用者選擇輸入時，在該使用者的終端可能已經安裝有與第一鏈接對應的應用程式。在下文中將參考圖12至圖13說明使用者的終端已經安裝有應用程式時可以執行的內容推薦方法。However, depending on the situation, when receiving the user selection input for the first link, the application corresponding to the first link may have been installed on the user's terminal. The content recommendation method that can be executed when the user's terminal has already installed the application will be described below with reference to Figures 12 to 13.
圖12是根據本揭露另一實施例的內容推薦方法的流程圖。但這只是實現本揭露目的的一個較佳實施例，可以根據需要增加或刪除一些步驟，這是不言而喻的。FIG12 is a flow chart of a content recommendation method according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and some steps can be added or deleted as needed, which is self-evident.
作為參考，圖12示出了在使用者終端200中執行的內容推薦方法的步驟/操作。因此，在下文的描述中，如果省略特定步驟/操作的主體，則可以理解其是在使用者終端200中執行的。For reference, FIG12 shows the steps/operations of the content recommendation method executed in the
如圖12所示，本揭露另一實施例的內容推薦方法可以從步驟S150開始：接收選擇表示推廣第一內容的第一鏈接的使用者操作。此外，步驟S150與參考圖2說明的步驟S100相同，因此省略相同內容的說明。As shown in FIG12 , the content recommendation method of another embodiment of the present disclosure may start from step S150: receiving a user operation of selecting a first link representing a first content to be promoted. In addition, step S150 is the same as step S100 described with reference to FIG2 , so the description of the same content is omitted.
在步驟S250中，可以運行藉由該第一鏈接連接的應用程式。更具體地，可以回應於判斷使用者的終端已安裝有與第一鏈接對應的應用程式，運行已安裝在使用者的終端的應用程式。In step S250, the application connected by the first link can be run. More specifically, in response to determining that the user's terminal has installed the application corresponding to the first link, the application installed on the user's terminal can be run.
換言之，可能存在如下幾種情況：使用者終端上已經安裝有可以使用第一內容的應用程式，但是使用者不知道可以在不另外安裝應用程式的情況下使用第一內容；使用者之前已經安裝了應用程式但是未完成OTT服務的註冊流程；以及使用者安裝應用程式並使用過一段時間，但已經觀看了所有感興趣的內容或由於昂貴的訂閱費而取消訂閱卻未卸載應用程式等。此時，可以無需應用程式的安裝過程即可運行已經安裝在使用者終端上的應用程式。In other words, there may be several situations as follows: an application that can use the first content is already installed on the user's terminal, but the user does not know that the first content can be used without installing the application separately; the user has previously installed the application but has not completed the registration process for the OTT service; and the user has installed the application and used it for a period of time, but has watched all the content of interest or canceled the subscription due to expensive subscription fees without uninstalling the application, etc. In this case, the application that has been installed on the user's terminal can be run without the application installation process.
然後，在步驟S350中，在首次登入應用程式後顯示的畫面上顯示由包括第一內容和第二內容的多個內容組成的推薦內容清單。此外，步驟S350與參考圖2說明的步驟S300是相同的過程，因此省略相同內容的說明。Then, in step S350, a recommended content list consisting of a plurality of contents including the first content and the second content is displayed on the screen displayed after the first login to the application. In addition, step S350 is the same process as step S300 described with reference to FIG. 2, so the description of the same content is omitted.
綜上所述，如果提供OTT服務的應用程式已經安裝在使用者終端，則可以藉由對於表示推廣第一內容（即，使用者感興趣的內容）的第一鏈接的使用者選擇輸入來運行應用程式。然後，在使用者首次登入應用程式後顯示的畫面上可以顯示包括第一內容的推薦內容清單。In summary, if the application providing the OTT service is already installed on the user terminal, the application can be run by the user selecting the first link indicating the promotion of the first content (i.e., the content that the user is interested in). Then, a list of recommended content including the first content can be displayed on the screen displayed after the user logs into the application for the first time.
因此，在使用者的終端上完成登入提供OTT服務的應用程式後首次顯示的畫面上顯示包括使用者感興趣的內容的推薦內容清單，從而可以最大程度減少用於搜尋感興趣內容的使用者操作，可以提高使用者的使用性和便利性。Therefore, after completing the login to the application providing the OTT service on the user's terminal, a list of recommended contents including contents of interest to the user is displayed on the screen displayed for the first time, thereby minimizing the user's operations for searching for contents of interest, and improving the usability and convenience of the user.
圖13是用於說明根據本揭露一些實施例，當使用者的終端已經安裝有應用程式時，首次登入應用程式時顯示的畫面上顯示推薦內容清單的過程的示例圖。FIG. 13 is an example diagram for illustrating a process of displaying a list of recommended contents on a screen displayed when a user logs into an application for the first time when the application is already installed on the user's terminal according to some embodiments of the present disclosure.
如圖13的左側所示，使用者終端畫面200a-1可以包括第一區域200aa和第二區域200ab，該第一區域200aa用於從使用者接收搜尋字詞，該第二區域200ab顯示與輸入的搜尋字詞對應的資訊作為輸入搜尋字詞的結果。此時，表示推廣第一內容的第一鏈接可以顯示在位於第二區域200ab內部的第2-1區域200ac。As shown on the left side of FIG. 13 , the
此外，回應於對於第2-1區域200ac中顯示的第一鏈接的使用者選擇輸入13a以及回應於判斷使用者的終端已經安裝有與第一鏈接對應的應用程式，如圖13的中間部分所示，可以在使用者運行應用程式並首次登入的時刻顯示的使用者終端畫面200a-3內的第3-1區域200ca上顯示第一內容的預告內容。進一步地，回應於使用者的選擇輸入和滾動輸入，可以在顯示根據各種標準分類的多個內容清單的第3-2區域200cb顯示推薦內容清單200cc。但是，如參考圖5所述，顯示推薦內容清單的區域不限於圖13所示的內容，推薦內容清單也可以顯示在第3-1區域200ca。In addition, in response to the
圖14是根據本揭露另一實施例的內容推薦方法的流程圖。但這只是實現本揭露目的的一個較佳實施例，可以根據需要增加或刪除一些步驟，這是不言而喻的。FIG14 is a flow chart of a content recommendation method according to another embodiment of the present disclosure. However, this is only a preferred embodiment for achieving the purpose of the present disclosure, and some steps can be added or deleted as needed, which is self-evident.
作為參考，圖14示出了在服務伺服器100中執行的內容推薦方法的步驟/操作。因此，在下文參考圖14的說明中，如果省略特定步驟/操作的主體，則可以理解其是在服務伺服器100中執行的。但是在實際環境中，服務伺服器100的部分功能/操作可以在使用者終端200實現，使用者終端200的部分功能/操作也可以在服務伺服器100實現。也就是說，特定步驟/操作的執行主體可以根據實現方法而變化。For reference, FIG. 14 shows the steps/operations of the content recommendation method executed in the
如圖14所示，根據本揭露一實施例的內容推薦方法可以從步驟S1000開始：從使用者的終端接收第一資訊，其中，該第一資訊是關於藉由表示推廣第一內容的第一鏈接進入應用程式的安裝頁面的過程的資訊。此時，該第一內容可以代表使用者感興趣的內容，表示推廣該第一內容的第一鏈接可以是回應於使用者選擇輸入（例如，點擊輸入）而連接至提供該第一內容的應用程式安裝頁面的鏈接。As shown in FIG. 14 , the content recommendation method according to an embodiment of the present disclosure may start from step S1000: receiving first information from a user's terminal, wherein the first information is information about a process of entering an application installation page through a first link representing a promotion of a first content. At this time, the first content may represent content that the user is interested in, and the first link representing the promotion of the first content may be a link to an application installation page that provides the first content in response to a user selection input (e.g., a click input).
在步驟S2000中，從藉由步驟S1000接收的第一資訊提取使用者輸入的搜尋字詞的資訊。此時，可以根據搜尋字詞的屬性將該搜尋字詞分類為第一搜尋字詞和第二搜尋字詞，該第一搜尋字詞是內容的標題，該第二搜尋字詞是內容的參演演員、類型、製作公司和製作團隊中任意一個。In step S2000, information of the search term input by the user is extracted from the first information received in step S1000. At this time, the search term can be classified into a first search term and a second search term according to the attributes of the search term, the first search term being the title of the content, and the second search term being any one of the participating actors, types, production companies and production teams of the content.
在步驟S3000中，可以回應于該應用程式的首次運行請求，基於該搜尋字詞確定包括該第一內容的多個推薦內容。此時，可以根據內容的屬性將該多個內容按照類別分類，該類別包括參演演員、類型、製作公司和製作團隊中的至少一個。In step S3000, in response to the first run request of the application, multiple recommended contents including the first content can be determined based on the search term. At this time, the multiple contents can be classified into categories according to the attributes of the contents, and the categories include at least one of the participating actors, types, production companies and production teams.
在一實施例中，步驟S3000可以包括如下步驟：當使用者輸入的搜尋字詞的屬性被識別為第一搜尋字詞時，將該第一內容以及與該第一內容重複的類別數量大於等於標準值的內容確定為多個推薦內容。In one embodiment, step S3000 may include the following steps: when the attribute of the search term input by the user is identified as a first search term, the first content and the content whose number of categories repeated with the first content is greater than or equal to a standard value are determined as a plurality of recommended contents.
更具體地，當使用者輸入第一內容的標題作為搜尋字詞時，可以理解為使用者對第一內容的興趣較高。此時，將參演演員、類型、製作公司和製作團隊中的兩個或多個類別與第一內容重複的第二內容確定為推薦內容，從而可以提高內容推薦的準確性。More specifically, when a user enters the title of the first content as a search term, it can be understood that the user is more interested in the first content. At this time, the second content whose two or more categories of actors, types, production companies, and production teams overlap with the first content is determined as recommended content, thereby improving the accuracy of content recommendation.
在一實施例中，步驟S3000可以包括如下步驟：當使用者輸入的搜尋字詞的屬性被識別為第二搜尋字詞時，將該第一內容以及與該第一內容重複的類別數量小於標準值的內容確定為多個推薦內容。In one embodiment, step S3000 may include the following steps: when the attribute of the search term input by the user is identified as the second search term, the first content and the content whose number of categories repeated with the first content is less than a standard value are determined as a plurality of recommended contents.
更具體地，當使用者輸入第一內容的參演演員、類型、製作公司和製作團隊中任意一個作為搜尋字詞時，可以理解為使用者對第一內容的興趣一般。此時，可以將參演演員、類型、製作公司和製作團隊中，與第一內容重複的類別低於兩個的第二內容確定為推薦內容。More specifically, when a user enters any one of the actors, genres, production companies, and production teams of the first content as a search term, it can be understood that the user is generally interested in the first content. At this time, the second content with less than two categories of actors, genres, production companies, and production teams that overlap with the first content can be determined as recommended content.
在一實施例中，步驟S3000可以包括如下步驟：當使用者輸入的該搜尋字詞的屬性被識別為第二搜尋字詞時，確定包括該第一內容和第二內容的多個推薦內容。此時，該第二內容可以是被分類為與第二搜尋字詞的屬性一致的類別的內容。In one embodiment, step S3000 may include the following steps: when the attribute of the search term input by the user is identified as a second search term, determining a plurality of recommended contents including the first content and the second content. At this time, the second content may be content classified into a category consistent with the attribute of the second search term.
更具體地，當使用者輸入第一內容的參演演員作為搜尋字詞時，可以理解為除了第一內容，使用者對第一內容的參演演員的興趣也較高。此時，將與第一內容的參演演員重複的第二內容確定為推薦內容，並基於使用者搜尋的第一內容的參演演員、類型、製作公司和製作團隊中任意一個的資訊來確定推薦內容，從而可以提高內容推薦的準確性並滿足使用者需求。More specifically, when the user enters the actors of the first content as a search term, it can be understood that in addition to the first content, the user is also interested in the actors of the first content. At this time, the second content that is repeated with the actors of the first content is determined as the recommended content, and the recommended content is determined based on any one of the information of the actors, genres, production companies and production teams of the first content searched by the user, thereby improving the accuracy of content recommendations and satisfying user needs.
圖15是根據本揭露一些實施例的計算系統的硬體結構圖。圖15所示的內容推薦系統1000可以包括一個或多個處理器1100、系統匯流排1600、通訊介面1200、加載（load）由處理器1100執行的電腦程式1500的記憶體1400以及存儲電腦程式1500的儲存器1300。FIG15 is a hardware structure diagram of a computing system according to some embodiments of the present disclosure. The
處理器1100控制內容推薦系統1000的各結構的整體操作。處理器1100可以執行針對至少一個應用程式或程式的演算，以執行根據本揭露各種實施例的方法/操作。記憶體1400存儲各種資料、命令和/或資訊。記憶體1400可以從儲存器1300加載（load）電腦程式1500，以執行本揭露的各種實施例的方法和/或操作。匯流排1600提供內容推薦系統1000的技術特徵之間的通訊功能。通訊介面1200支援內容推薦系統1000的網路通訊。儲存器1300可以非臨時性地存儲一個或多個電腦程式1500。電腦程式1500可以包括實現本揭露各種實施例的方法/操作的一個或多個命令語（instructions）。當電腦程式1500被加載到記憶體1400時，處理器1100可以藉由執行該一個或多個命令語，來執行本揭露的各種實施例的方法/操作。The
在一些實施例中，參考圖15說明的內容推薦系統1000可以使用基於虛擬機器等雲端技術的伺服器場（server farm）中包含的一台或多台物理伺服器（physical server）來構成。此時，圖15所示的技術特徵中，處理器1100、記憶體1400和儲存器1300中至少一部分可以是虛擬硬體（virtual hardware），通訊介面1200也可以藉由虛擬交換機（virtual switch）等虛擬化網路元件實現。In some embodiments, the
至此，參考圖1至圖15描述了本揭露的各種實施例和這些實施例的效果。本揭露的技術思想的效果並不限於上述技術問題，該行業具有通常知識者將從下面的記載中清楚地理解未言及的其他效果。So far, various embodiments of the present disclosure and the effects of these embodiments have been described with reference to Figures 1 to 15. The effects of the technical ideas of the present disclosure are not limited to the above-mentioned technical problems, and the industry has other effects that are not mentioned and will be clearly understood by those skilled in the art from the following description.
至此描述的本揭露的技術思想可以藉由電腦可讀介質上的電腦可讀代碼實現。記錄在電腦可讀記錄介質上的該電腦程式可以藉由網際網路等網路傳送到另一計算設備而安裝在該另一計算設備中，從而可以在該另一計算設備中使用。The technical ideas of the present disclosure described so far can be implemented by computer-readable codes on a computer-readable medium. The computer program recorded on the computer-readable recording medium can be transmitted to another computing device via a network such as the Internet and installed in the other computing device, so that it can be used in the other computing device.
儘管在附圖中以特定順序示出各種操作，但不應理解為必須以示出的特定順序或依次執行操作，或者必須執行所有示出的操作才能獲得期望的結果。在某些情況下，多工處理和並行處理也可能是有利的。以上參考附圖描述本揭露的實施例，但本揭露所屬技術領域的具有通常知識者能夠理解，在不變更本揭露發明或必要特徵的情況下，能夠以其他具體形態實施本發明的技術思想。因此，應理解以上描述的實施例在所有方面都是示例性的而非限定性的。本發明的保護範圍應由所附申請專利範圍來解釋，凡在其等同範圍內的所有技術思想，均應理解為包含在藉由本揭露定義的技術思想的權利範圍之內。Although various operations are shown in a specific order in the accompanying drawings, it should not be understood that the operations must be performed in the specific order shown or in sequence, or that all the operations shown must be performed to obtain the desired results. In some cases, multi-tasking and parallel processing may also be advantageous. The above referenced drawings describe the embodiments of the present disclosure, but those with ordinary knowledge in the technical field to which the present disclosure belongs can understand that the technical ideas of the present invention can be implemented in other specific forms without changing the present disclosure or the essential features. Therefore, it should be understood that the embodiments described above are exemplary and non-restrictive in all aspects. The scope of protection of the present invention should be interpreted by the attached patent application scope, and all technical ideas within its equivalent scope should be understood to be included in the scope of rights of the technical ideas defined by the present disclosure.
100:服務伺服器 200:使用者終端 200a:使用者終端（智慧手機） 200b:使用者終端（臺式電腦） 200c:使用者終端（可擕式電腦） S100、S200、S300:步驟 200a-1:使用者終端畫面 200aa:第一區域 200ab:第二區域 200ac:第2-1區域 3a、3b、6a、9a、9c、9d、10a、10b、10c、11a、11c、13a:使用者選擇輸入 6b、9b、11b:使用者滾動輸入 200a-2:顯示應用程式安裝頁面的使用者終端畫面 200a-3:使用者首次登入後顯示的使用者終端畫面 200ca:第3-1區域 200cb:第3-2區域 200cc:推薦內容清單 70a、80a:表 200ad:顯示第一內容的資訊的區域 200ae:第2-2區域 S250:步驟 S1000、S2000、S3000:步驟100: Service server200:
圖1示出了可以應用本揭露的一些實施例的內容推薦系統的示例性環境。FIG. 1 illustrates an exemplary environment of a content recommendation system in which some embodiments of the present disclosure may be applied.
圖2是示出根據本揭露一實施例的內容推薦方法的流程圖。FIG2 is a flow chart showing a content recommendation method according to an embodiment of the present disclosure.
圖3是用於說明根據本揭露的一些實施例的藉由感興趣內容的搜尋頁面安裝應用程式的情況的示例圖。FIG. 3 is an example diagram for illustrating the installation of an application through a search page of content of interest according to some embodiments of the present disclosure.
圖4是根據本揭露一些實施例的首次登入應用程式後顯示的畫面的示例圖。FIG. 4 is an example diagram of a screen displayed after logging into an application for the first time according to some embodiments of the present disclosure.
圖5是根據本揭露一些實施例的首次登入應用程式後顯示的畫面的示例圖，其顯示有推薦內容清單。FIG5 is an example diagram of a screen displayed after logging into an application for the first time according to some embodiments of the present disclosure, which displays a list of recommended content.
圖6是用於說明根據本揭露的一些實施例，搜索推薦內容清單中包括的多個內容的過程的示例圖。FIG. 6 is an exemplary diagram for illustrating a process of searching for multiple contents included in a recommended content list according to some embodiments of the present disclosure.
圖7和圖8是用於說明根據本揭露的一些實施例，根據特定標準排列推薦內容清單中包括的多個內容的方法的示例圖。FIG. 7 and FIG. 8 are example diagrams used to illustrate a method for arranging multiple contents included in a recommended content list according to specific criteria according to some embodiments of the present disclosure.
圖9和圖11是用於說明根據本揭露的一些實施例，當使用者輸入內容的關聯搜尋字詞時進入內容的搜尋頁面的過程的示例圖。FIG. 9 and FIG. 11 are example diagrams used to illustrate the process of entering a search page for content when a user enters a search term associated with the content according to some embodiments of the present disclosure.
圖12是根據本揭露另一實施例的內容推薦方法的流程圖。FIG12 is a flow chart of a content recommendation method according to another embodiment of the present disclosure.
圖13是用於說明根據本揭露一些實施例，當使用者的終端已經安裝有應用程式時，首次登入應用程式時顯示的畫面上顯示推薦內容清單的過程的示例圖。FIG. 13 is an example diagram for illustrating a process of displaying a list of recommended contents on a screen displayed when a user logs into an application for the first time when the application is already installed on the user's terminal according to some embodiments of the present disclosure.
圖14是根據本揭露另一實施例的內容推薦方法的流程圖。FIG14 is a flow chart of a content recommendation method according to another embodiment of the present disclosure.
圖15是根據本揭露一些實施例的計算系統的硬體結構圖。FIG15 is a hardware structure diagram of a computing system according to some embodiments of the present disclosure.
S100、S200、S300:步驟S100, S200, S300: Steps
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