SG11201811653QA - Dynamic placement of in-game ads, in-game product placement, and in-game promotions in wager-based game environments - Google Patents

Abstract

INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property - C.-- - .` Organization MD 1101111 II DOI HIM 011101 0 0111111 HI111111111111111111111111111111 International Bureau (10) International Publication Number (43) International Publication Date .../ WO 2018/005894 Al 04 January 2018 (04.01.2018) W I PO I PCT (51) International Patent Classification: AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, GO7F 17/32 (2006.01) CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, (21) International Application Number: DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, PCT/US2017/040149 HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, (22) International Filing Date: MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, 29 June 2017 (29.06.2017) OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, (25) Filing Language: English SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (26) Publication Language: English (84) Designated States (unless otherwise indicated, for every (30) Priority Data: kind of regional protection available): ARIPO (BW, GH, 62/356,233 29 June 2016 (29.06.2016) US GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, 62/400,094 27 September 2016 (27.09.2016) US UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, TJ, (71) Applicant: SYNERGY BLUE, LLC [US/US]; 44-801 TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FL FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, Village Court Drive, Suite 101, Palm Desert, California MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, 92260 (US). TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, (72) Inventors: WASHINGTON, Georg; 72160 Clancy Lane, KM, ML, MR, NE, SN, TD, TG). Rancho Mirage, California 92270 (US). SERRA, Joe; _ 77600 Michigan Drive, Apt. D16, Palm Desert, California Published: 92211 (US). — with international search report (Art. 21(3)) = (74) Agent: WOLF, Dean; 4181 South Hampton Circle, Boul- der, Colorado 80301 (US). = (81) Designated States (unless otherwise indicated, for every — kind of national protection available): AE, AG, AL, AM, = (54) Title: DYNAMIC PLACEMENT OF IN-GAME ADS, IN-GAME PRODUCT PLACEMENT, AND IN-GAME PROMOTIONS = IN WAGER-BASED GAME ENVIRONMENTS (57) : Various aspects are described herein for implementing in-game = advertising, in-game product placement, and in-game promotion techniques in wager-based games conducted at an electronic gaming device of a casino gam- = — Seleoflon o argeted gamgradua plamment Wed on ing network. These techniques provide the ability for traditional video-type wa- f t In l / a-3 gar-based gaming machines (such as those deployed at casino gaming establish- — 3204 ments) to be quickly and easily converted to wager-based games which support in-game advertising while still satisfying the strict regulatory compliance rules = and regulations governing wager-based gaming. = Yes = = Determine gameplay slate snd ne~ege applloetlon to display X3206 — = x 3208 = 4—No [o be pedormed? Mel e st at p ing , 3210 Il 7r ra-3212 N C:r Ot in © © es 3 nal ad 214 teraction r \ ... GC Il ei Fig. 32 C