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MX2017006288A - Media planning system. - Google Patents

Media planning system.

Info

Publication number
MX2017006288A
MX2017006288AMX2017006288AMX2017006288AMX2017006288AMX 2017006288 AMX2017006288 AMX 2017006288AMX 2017006288 AMX2017006288 AMX 2017006288AMX 2017006288 AMX2017006288 AMX 2017006288AMX 2017006288 AMX2017006288 AMX 2017006288A
Authority
MX
Mexico
Prior art keywords
media
plan
planning system
media planning
optimization algorithm
Prior art date
Application number
MX2017006288A
Other languages
Spanish (es)
Inventor
Walther Frommann Christopher
Sean Papir Alan
S Jin Karl
Original Assignee
Analytics Media Group Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Analytics Media Group LlcfiledCriticalAnalytics Media Group Llc
Publication of MX2017006288ApublicationCriticalpatent/MX2017006288A/en

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Abstract

A media planning system is provided to generate a media plan. The system can employ a combination of a pre-optimization algorithm and an optimization algorithm to optimize a media plan with recommended placement block. The optimized media plan is generated based upon a fitness value using various media data and plan parameters.
MX2017006288A2014-11-122014-11-12Media planning system.MX2017006288A (en)

Applications Claiming Priority (1)

Application NumberPriority DateFiling DateTitle
PCT/US2014/065299WO2016076863A1 (en)2014-11-122014-11-12Media planning system

Publications (1)

Publication NumberPublication Date
MX2017006288Atrue MX2017006288A (en)2018-05-15

Family

ID=55954778

Family Applications (1)

Application NumberTitlePriority DateFiling Date
MX2017006288AMX2017006288A (en)2014-11-122014-11-12Media planning system.

Country Status (4)

CountryLink
EP (1)EP3284046A4 (en)
CA (1)CA2967572C (en)
MX (1)MX2017006288A (en)
WO (1)WO2016076863A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
RU176965U1 (en)*2017-07-212018-02-02Общество с ограниченной ответственностью "Технологии оптимизации рекламы" Media Planning Optimization System Based on Geoanalytics
AU2018345677A1 (en)2017-10-042020-05-14AMC Network Entertainment LLCAnalysis of television viewership data for creating electronic content schedules

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication numberPriority datePublication dateAssigneeTitle
JP4620830B2 (en)*2000-04-262011-01-26株式会社 ボルテージ Advertisement delivery decision method and delivery optimization system
JP2001312629A (en)*2000-05-012001-11-09Hakuhodo Inc A computer system that supports planning when placing advertisements using multiple types of media
US7337455B2 (en)*2001-12-312008-02-26Koninklijke Philips Electronics N.V.Method, apparatus, and program for evolving algorithms for detecting content in information streams
JP2009521014A (en)*2005-08-262009-05-28スポット ランナー インコーポレイテッド System and method for media planning, advertisement production, advertisement placement, and content customization
US8250600B2 (en)*2009-03-312012-08-21Alcatel LucentAdvertisement scheduling in a packet-based media-delivery system

Also Published As

Publication numberPublication date
EP3284046A1 (en)2018-02-21
CA2967572A1 (en)2016-05-19
WO2016076863A1 (en)2016-05-19
EP3284046A4 (en)2018-05-02
CA2967572C (en)2023-09-26

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