본 발명은 기존에 일반적으로 이용되고 있는 쇼핑백을 광고매체로 활용하기 위한 아이템에 관한 것이다. 기존의 쇼핑백은 유료로 공급되어 지거나, 제품을 구입시에 제공되어 지고 있다. 이에 쇼핑백이 필요할 시에 활용하기 위한 문제점들이 있었다.The present invention relates to an item for utilizing a shopping bag that is generally used as an advertising medium. Existing shopping bags are available for a fee or at the time of purchase. There was a problem to utilize the shopping bag when needed.
본 발명은 상기와 같은 쇼핑백 활용의 문제점을 해소하기 위하여, 광고매체라는 경제적 기능을 첨가함으로써 사용자들이 무료로 쇼핑백을 활용할 수 있도록 한다.The present invention, in order to solve the problem of using the shopping bag as described above, by allowing the user to use the shopping bag for free by adding an economic function of the advertising medium.
도 1은 본 발명의 운영자와 사용자, 광고주와의 수익 관계 구성도.1 is a diagram illustrating a profit relationship between an operator, a user, and an advertiser of the present invention.
도 2는 본 발명에서 쇼핑백 광고를 통한 과정을 나타낸 흐름도Figure 2 is a flow chart illustrating a process through the shopping bag advertising in the present invention
발명의 목적을 달성하기 위하여 본 발명은, 광고주(10)의 광고발주 단계(s100)와 운영자(20)의 쇼핑백 배포 단계(s300), 사용자(30)의 광고단계(s600)로 구성되는 매체광고 방법을 제공한다.In order to achieve the object of the present invention, the present invention, the advertisement ordering step (s100) of the advertiser 10, the shopping bag distribution step (s300) of the operator 20, the media advertising consisting of the advertising step (s600) of the user 30 Provide a method.
본 발명의 바람직한 실시 예에 대해 도면을 참고로 하여 자세하게 설명하면 다음과 같다.Preferred embodiments of the present invention will be described in detail with reference to the drawings.
도 1은 본 발명의 운영자(20)와 광고주(10), 사용자(30)의 관계 구성도이다. 광고주(10)가 광고를 발주(ⓛ)하면 운영자(20)는 광고를 부착한 쇼핑백을 배포함(②)을 이용하여 사용자(30)에게 배포(③)한다. 이에 사용자(30)는 쇼핑백을 이용함으로써 광고의 효과(⑤)를 얻을 수 있으며, 쇼핑백에 포함되어 있는 우편엽서나 응모권등을 이용하여 고객의 의견을 수렴(④) 하게 된다. 이에 따라 운영자는 광고주에게 컨설팅(⑥)을 하여 주며, 광고주(10)는 광고비(⑦)를 운영자(20)에게 지급한다.1 is a diagram illustrating a relationship between an operator 20, an advertiser 10, and a user 30 of the present invention. When the advertiser 10 orders an advertisement (ⓛ), the operator 20 distributes (③) to the user 30 by using a distribution bag ② attached to the advertisement. Accordingly, the user 30 can obtain the effect of advertisement (⑤) by using a shopping bag, and collects the opinions of the customer (④) by using a postcard or an entry ticket included in the shopping bag. Accordingly, the operator consults the advertiser (⑥), the advertiser 10 pays the advertising fee (⑦) to the operator (20).
도 2는 본 발명에서 쇼핑백을 이용한 광고효과를 얻기 위한 과정을 나타낸 흐름도이다. 광고 발주단계(s100), 쇼핑백 기획제작단계(s200), 쇼핑백 배포단계(s300), 사용자 쇼핑백 활용단계(s400), 사용자의 반응과 의견의 수렴단계(s500), 광고효과 단계(s600)로 나타난다.2 is a flowchart illustrating a process for obtaining an advertisement effect using a shopping bag in the present invention. Ad ordering step (s100), shopping bag planning and production step (s200), shopping bag distribution step (s300), user shopping bag utilization step (s400), the user's response and feedback convergence step (s500), advertising effect step (s600) appears .
본 발명의 쇼핑백 배포단계(s300)는 일간 정보지와 같은 형태의 배포함을 지역적으로 구축, 배포하는 방법을 택한다.The shopping bag distribution step (s300) of the present invention selects a method of locally building and distributing a distribution box in the form of a daily information sheet.
본 발명에 의하여 사용자는 쇼핑백을 무료로 활용할 수 있는 효과를 가지며, 광고주는 광고의 효과와 사용자들의 반응과 의견을 수렴할 수 있으므로 시장조사도 함께 할 수 있다.According to the present invention, the user has the effect of using the shopping bag free of charge, and the advertiser can collect the effects of the advertisements and the reactions and opinions of the users.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020000069369AKR20020039518A (en) | 2000-11-21 | 2000-11-21 | Ad of shopping bag business model |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020000069369AKR20020039518A (en) | 2000-11-21 | 2000-11-21 | Ad of shopping bag business model |
| Publication Number | Publication Date |
|---|---|
| KR20020039518Atrue KR20020039518A (en) | 2002-05-27 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020000069369ACeasedKR20020039518A (en) | 2000-11-21 | 2000-11-21 | Ad of shopping bag business model |
| Country | Link |
|---|---|
| KR (1) | KR20020039518A (en) |
| Publication number | Priority date | Publication date | Assignee | Title |
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| KR20230000626U (en) | 2021-09-15 | 2023-03-22 | 주식회사 나우스 | Advertisement tag for eco-friendly shopping bag |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR20230000626U (en) | 2021-09-15 | 2023-03-22 | 주식회사 나우스 | Advertisement tag for eco-friendly shopping bag |
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