【０００１】[0001]
【発明の属する技術分野】この発明は、効能が微妙に異
なる商品群の中から、顧客のニーズに合った商品を選択
して推奨するために用いられる商品推奨用診断セットに
関するものである。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product recommending diagnostic set used for selecting and recommending a product that meets a customer's needs from a product group having slightly different effects.
【０００２】[0002]
【従来の技術】従来から、化粧品販売では、専門の販売
員が、店頭あるいは訪問販売先で、化粧品メーカーから
配布された化粧品販売用情報シートにもとづいて顧客に
化粧品の売り込みを行っている。上記化粧品販売用情報
シートは、通常、長方形の厚紙もしくは薄いプラスチッ
ク板からなるシートの表面に、化粧品の種類とその使用
方法を模式的に印刷したもので、販売員は、まず顧客の
肌の状態を問診し、その結果に応じて、最適な化粧品を
推奨するとともに、このシートを顧客に提示してその使
用方法を説明する。2. Description of the Related Art Conventionally, in sales of cosmetics, a specialized salesperson has been selling cosmetics to a customer at a store or a visiting sales destination based on a cosmetics sales information sheet distributed from a cosmetics manufacturer. The above-mentioned cosmetics sales information sheet is a sheet of a rectangular cardboard or a thin plastic plate, on which the types of cosmetics and how to use the cosmetics are typically printed. And recommend the most suitable cosmetics according to the result, and present this sheet to the customer to explain the usage.
【０００３】[0003]
【発明が解決しようとする課題】しかしながら、各メー
カーが多種多様の化粧品を販売し、各メーカーがそれぞ
れ近似した構成と内容の化粧品販売用情報シートを用い
て販売促進をしている現状では、化粧品自体の独自性よ
りも、顧客に対していかに好ましい印象を与えることが
できるかが顧客の購買力を引き出す大きなポイントとな
る。そこで、最近では、専用の測定機器を用いて皮脂
量，水分量等の皮膚特性を測定し、その測定結果にもと
づきその人の肌に合うと思われる化粧品をアドバイスす
ることが行われている。しかし、測定結果のみを情報源
としてアドバイスを行うと、例えばその人が自分の肌に
ついて感じていること、あるいはその時点で最も解決し
たい肌のトラブル等を無視して一方的なアドバイスを行
うことになりがちで、顧客に不満感を与えてしまうこと
があった。また、顧客によっては、カウンセリングを充
分に受ける時間がない人や、きめ濃やかなサービスを煩
わしく感じる人もあり、時間をかけたサービスは逆効果
となる場合がある。However, in the present situation where each manufacturer sells a wide variety of cosmetics and each manufacturer promotes sales using information sheets for cosmetics sales with similar configurations and contents, It is a big point to draw out the purchasing power of the customer how to give a favorable impression to the customer rather than the originality of the customer. Accordingly, recently, skin characteristics such as sebum amount and water amount are measured using a dedicated measuring device, and based on the measurement results, cosmetics which are considered to be suitable for the person's skin have been advised. However, if you give advice using only the measurement results as an information source, you can give one-sided advice, for example, ignoring the person's feelings about his or her skin or the skin trouble that he or she wants to solve most at that time. They tended to become dissatisfied with the customer. Further, depending on the customer, there are people who do not have enough time to receive counseling, and those who feel anxious about the detailed service, and time-consuming service may be counterproductive.
【０００４】このため、短時間で要領よく的確な化粧品
アドバイスを行い、しかもそのアドバイスが一方的にな
らないようなサービスを行うことが要求されるが、全国
に分散する膨大な数の化粧品販売店の各販売員に対し、
大本のメーカーが上記要求に応えうる人材教育を行うこ
とは多大な労力と時間を要する。For this reason, it is required to provide accurate and appropriate cosmetics advice in a short time, and to provide a service in which the advice does not become one-sided. However, a huge number of cosmetics stores distributed all over the country. For each salesperson,
It takes a great deal of labor and time for a major manufacturer to provide human resource education capable of meeting the above demands.
【０００５】この発明は、このような事情に鑑みなされ
たもので、化粧品等の、効能が近似する複数商品から、
顧客のニーズに合った的確な商品を、短時間で、しかも
顧客の能動性をも満足させるような方法で選択し推奨す
ることのできる商品推奨用診断セットの提供をその目的
とする。The present invention has been made in view of the above-mentioned circumstances, and it is made from a plurality of products having similar effects such as cosmetics.
An object of the present invention is to provide a diagnostic set for product recommendation, which can select and recommend an appropriate product that meets the customer's needs in a short time and in a manner that also satisfies the customer's activity.
【０００６】[0006]
【課題を解決するための手段】上記の目的を達成するた
め、この発明の商品推奨用診断セットは、効能の異なる
ｎ種類の商品のうち、いずれか一つを推奨するために用
いられる商品推奨用診断セットであって、剛性シートか
らなり、その表面に、上記ｎ種類の商品のそれぞれの効
能によって解決もしくは改善される課題を、商品一種類
につきａ（ａは正の整数）個ずつ抽出してなるｎ×ａ個
の課題が、ランダムな配置で表示された課題表示シート
（Ａ）と、上記課題表示シート（Ａ）の課題表示部に重
ねられ、表面側から押圧を受けるとその押圧部が変色
し、課題表示シート（Ａ）から剥がされると上記変色が
消えて元に戻るよう設定された透明な感圧変色シート
（Ｂ）と、上記課題表示シート（Ａ）に重ねられた感圧
変色シート（Ｂ）の上からさらに重ねられ、上記感圧変
色シート（Ｂ）を透かして見える課題表示シート（Ａ）
の各課題の表示位置とそれぞれ重なる位置に課題チェッ
ク部が設けられ、各課題チェック部に、その課題を解決
しうる効能を備えた商品の種類を示す象徴記号がそれぞ
れ付されている透明な商品特定シート（Ｃ）とからなる
という構成をとる。In order to achieve the above object, the product recommendation diagnostic set of the present invention is a product recommendation used for recommending any one of n kinds of products having different effects. A diagnostic set for use, comprising a rigid sheet, on the surface of which a (a is a positive integer) a number of problems to be solved or improved by the respective effects of the above n types of products are extracted. N × a tasks are formed on the task display sheet (A) displayed in a random arrangement and the task display section of the task display sheet (A), and the pressing section receives the pressure from the front side. Discolors and is peeled off from the task display sheet (A), the transparent pressure-sensitive discoloration sheet (B) is set so that the discoloration disappears and returns to its original state, and the pressure-sensitive layer superimposed on the task display sheet (A). On the discoloration sheet (B) Superimposed Rasara, look watermark above sense pressure changes color sheet (B) issue display sheet (A)
An issue check part is provided at a position that overlaps with the display position of each issue of, and each issue check part is attached with a symbol indicating the type of product having an effect capable of solving the issue. The specific sheet (C) is used.
【０００７】[0007]
【発明の実施の形態】つぎに、この発明の実施の形態に
ついて説明する。Next, an embodiment of the present invention will be described.
【０００８】図１は、この発明の商品推奨用診断セット
（以下、単に「診断セット」と略す）を、化粧品である
ファンデーションの推奨に適用した一実施の形態を示し
ている。FIG. 1 shows an embodiment in which the product recommendation diagnostic set of the present invention (hereinafter simply referred to as "diagnosis set") is applied to the recommendation of a foundation which is a cosmetic product.
【０００９】この診断セットは、効能の異なる３種類の
ファンデーションの中から、顧客に最適なファンデーシ
ョンを選択して推奨するために用いられるもので、表面
に課題表示部１が設けられた課題表示シートＡと、上記
課題表示部１に重ねられる感圧変色シートＢと、さらに
その上に重ねられる商品特定シートＣとで構成されてい
る。なお、上記感圧変色シートＢの上縁部は、上記課題
表示部１の上縁部に、ヒートシールにより一体的に取り
付けられている（図中破線Ｐで示す部分がヒートシール
部分）。また、上記課題表示シートＡと商品特定シート
Ｃは、その左上に設けられた穴２に、リング状の綴じ金
具３を挿通させることによって連結されるようになって
いる。This diagnostic set is used for selecting and recommending an optimal foundation for a customer from among three types of foundations having different effects, and a task display sheet having a task display section 1 provided on the surface thereof. A, a pressure-sensitive discoloration sheet B that is overlaid on the problem display section 1, and a product-specific sheet C that is overlaid on the sheet. The upper edge portion of the pressure-sensitive discoloration sheet B is integrally attached to the upper edge portion of the problem display portion 1 by heat sealing (the portion indicated by the broken line P in the figure is the heat sealing portion). Further, the problem display sheet A and the product specification sheet C are connected by inserting a ring-shaped binding metal fitting 3 into a hole 2 provided at the upper left of the problem display sheet A.
【００１０】より詳しく説明すると、上記課題表示シー
トＡは、厚み２ｍｍの硬い厚紙４が台紙として用いられ
ており、その上部に、この診断セットを適用するファン
デーションのキャッチコピー等５が印刷されている。そ
して、その下には、上記ファンデーションの使用時に解
決したい課題（この例では１２個の課題）をそれぞれ簡
潔に示した課題表示部１が設けられている。この課題表
示部１は、図２に示すように、白色の軟質ビニールシー
ト６（厚み０．２ｍｍ）を黒色の硬質ビニールシート７
（厚み０．５ｍｍ）と重ね、その周囲をヒートシールに
よって固着一体化し、さらに、これを厚紙４の表面に接
着して形成したものである。そして、上記軟質ビニール
シート６の表面に、１２個の課題８（図１に戻る）が、
それぞれ楕円９に囲われた状態で、縦４個、横３個に並
ぶ配列で表示されている。なお、上記課題８は、この診
断セットによって選択・推奨しようとする３種類のファ
ンデーションを用いて解決もしくは改善することのでき
る課題であり、一つのファンデーションごとに４個の課
題が抽出されている。そして、その配列は、ファンデー
ションの種類にかかわらず、ランダムに並べられてい
る。More specifically, in the problem indication sheet A, a hard cardboard 4 having a thickness of 2 mm is used as a mount, and a catch copy 5 of a foundation to which this diagnostic set is applied is printed on the mount. . Below that, there is provided a task display unit 1 which briefly shows the tasks (12 tasks in this example) to be solved when the foundation is used. As shown in FIG. 2, the task display unit 1 includes a white soft vinyl sheet 6 (having a thickness of 0.2 mm) and a black hard vinyl sheet 7
(Thickness 0.5 mm), the periphery thereof is fixed by heat sealing to be integrated, and further adhered to the surface of the thick paper 4. Then, 12 problems 8 (returning to FIG. 1) are formed on the surface of the soft vinyl sheet 6.
Each of them is surrounded by an ellipse 9 and displayed in an array of four vertically and three horizontally. The above-mentioned problem 8 is a problem that can be solved or improved by using three types of foundations to be selected and recommended by this diagnostic set, and four problems are extracted for each foundation. The arrangement is randomly arranged regardless of the type of foundation.
【００１１】また、上記課題表示部１に重ねられる感圧
変色シートＢは、厚み０．２ｍｍの透明な軟質ビニール
シートからなり、蛍光顔料によってピンク色に着色され
ている。この感圧変色シートＢを、上記課題表示シート
Ａの課題表示部１に重ねた状態で、上から押圧して課題
表示部１の表面に密着させると、図２において実線Ｑで
示すように、その押圧部分においてのみ、光がほぼ真上
に反射するため、シートＢに含有されている蛍光顔料の
色がその部分だけ蛍光発色するように見える。他の部分
は、鎖線Ｑ′で示すように光が散乱するため蛍光発色は
見られない。したがって、上記感圧変色シートＢから透
かして見える課題８を、その上から指先で擦る等して押
圧すると、図３に示すように、その部分が蛍光発色して
印を付けたようになる。なお、この印は、上記感圧変色
シートＢをめくってシートＢと課題表示部１の密着を解
除すれば即座に消失する。The pressure-sensitive discoloration sheet B to be superimposed on the problem display section 1 is made of a transparent soft vinyl sheet having a thickness of 0.2 mm and is colored pink with a fluorescent pigment. When the pressure-sensitive color-changing sheet B is superposed on the task display section 1 of the task display sheet A and pressed from above to be brought into close contact with the surface of the task display section 1, as shown by a solid line Q in FIG. Since the light is reflected almost right up only in the pressed portion, the color of the fluorescent pigment contained in the sheet B seems to emit fluorescent light only in that portion. In the other portion, light is scattered as shown by the chain line Q ', and no fluorescent color is observed. Therefore, when the problem 8 which is seen through from the pressure-sensitive discoloration sheet B is pressed by rubbing it with a fingertip or the like from above, as shown in FIG. 3, the part is fluorescently colored and marked. Note that this mark disappears immediately when the pressure-sensitive discoloration sheet B is turned over and the contact between the sheet B and the task display unit 1 is released.
【００１２】一方、商品特定シートＣ（図１に戻る）
は、透明な硬質塩化ビニルシート（厚み０．２ｍｍ）か
らなり、その表面には、１２個の、楕円からなる課題チ
ェック部１０が設けられている。上記課題チェック部１
０は、この商品特定シートＣを、上記課題表示シートＡ
および感圧変色シートＢの上に重ねた場合に、上記課題
表示シートＡに表示された各課題８とそれぞれ重なるよ
う配置されている。そして、各課題チェック部１０に
は、その課題チェック部１０が重なる課題８に示された
事項を解決もしくは改善しうる効能を備えたファンデー
ションの種類を示す象徴記号１１が、それぞれ付記され
ている。ちなみに、「ＢＣ」は、化粧くずれせず、毛穴
が消えて全くべたつかないという効能を有する第１のタ
イプのファンデーションを示す象徴記号であり、「Ｓ
Ｂ」は、化粧くずれせず、皮脂がてかてかと浮き出るこ
とを防止するという効能を有する第２のタイプのファン
デーションを示す象徴記号である。また、「ＵＶ」は、
紫外線遮断作用を有し、日焼けじみを防止するという効
能を有する第３のタイプのファンデーションを示す象徴
記号である。On the other hand, the product specification sheet C (return to FIG. 1)
Is made of a transparent hard vinyl chloride sheet (thickness: 0.2 mm), and 12 task check sections 10 each having an ellipse are provided on the surface thereof. The above-mentioned task check section 1
0 indicates that the product identification sheet C is the above-mentioned problem display sheet A
And, when they are superposed on the pressure-sensitive discoloration sheet B, they are arranged so as to respectively overlap with the tasks 8 displayed on the task display sheet A. Then, each of the task check units 10 is additionally provided with a symbol 11 indicating the type of foundation having an effect capable of solving or improving the matter shown in the task 8 with which the task check unit 10 overlaps. By the way, “BC” is a symbol indicating the first type of foundation, which has the effect that the makeup does not break down and the pores disappear and it is not sticky at all.
"B" is a symbol indicating a second type of foundation having an effect of preventing makeup from breaking down and preventing sebum from sticking out. Also, "UV" is
It is a symbol representing a third type of foundation having an ultraviolet blocking effect and an effect of preventing sunburn.
【００１３】なお、上記課題表示シートＡの裏面には、
図４に示すように、上記第１〜第３の、３種類のタイプ
のファンデーションの効能をわかりやすく説明する説明
図１２が表示されている。On the back surface of the problem display sheet A,
As shown in FIG. 4, an explanatory diagram 12 for easily explaining the effects of the first to third types of foundations is displayed.
【００１４】上記診断セットを用い、化粧品販売員は、
店頭もしくは訪問販売先において、例えばつぎのように
して顧客に対し最適なファンデーションの推奨を行うこ
とができる。すなわち、まず、上記商品特定シートＣ
を、課題表示シートＡの裏側に回し、課題表示シートＡ
の課題表示部１に感圧変色シートＢを重ねた状態で、こ
の部分を顧客に呈示する。そして、顧客が自分の肌につ
いて解決したい、あるいは改善したいと思っている課題
を、上記課題表示部１に表示されている１２個の課題８
の中から複数個（この例では４個）選択させる。選択
は、図３に示すように、顧客自身が自分の指先で、感圧
変色シートＢの上から該当する課題８を擦り、その部分
を蛍光発色させることによって行う。このようにして、
４個の課題８に印を付けさせる。Using the above diagnostic set, the cosmetics salesperson
At the store or door-to-door sales destination, for example, the optimum foundation can be recommended to the customer as follows. That is, first, the product specification sheet C
To the back side of assignment display sheet A
This part is presented to the customer in a state where the pressure-sensitive discoloration sheet B is overlaid on the task display section 1. The 12 problems 8 displayed on the problem display unit 1 are the problems that the customer wants to solve or improve his or her skin.
A plurality (4 in this example) is selected from among the above. As shown in FIG. 3, the selection is performed by the customer himself rubbing the corresponding task 8 on the pressure-sensitive discoloration sheet B with his / her fingertip, and causing the portion to fluoresce. In this way,
Have four exercises 8 marked.
【００１５】つぎに、図５に示すように、裏に回してい
た商品特定シートＣを表側に戻して課題表示シートＡの
上に重ねる。これにより、図６に示すように、顧客が選
択して印を付けた４個の課題８が、どのファンデーショ
ンを用いれば解決もしくは改善できる課題であるかを、
一目で判断することができる。この例の場合、「ＢＣ」
が４個あることから、顧客の課題を解決もしくは改善す
るには、「ＢＣ」、すなわち第１のタイプのファンデー
ションを用いることが最適であることがわかる。そこ
で、化粧品販売員は、上記診断セット全体をそのまま裏
に返し、課題表示シートＡの裏面に表示されているファ
ンデーションの説明図１２（図４参照）を呈示しなが
ら、顧客に、最適なファンデーションを説明し、推奨す
る。このようにして、顧客にとって最適なファンデーシ
ョンを、短時間に選択し推奨することができる。なお、
「ＢＣ」が３個、「ＵＶ」が１個、というように分かれ
た場合には、個数の多い方を最適のものと判断する。ま
た、評価が２個ずつに分かれた場合には、具体的なカウ
ンセリングを行った上で最適なものを選ぶ。Next, as shown in FIG. 5, the commodity specifying sheet C, which has been turned to the back, is returned to the front side and overlapped on the task display sheet A. As a result, as shown in FIG. 6, which foundation the four issues 8 selected and marked by the customer can be solved or improved,
It can be judged at a glance. In this example, "BC"
It can be seen from the fact that there are four of them, it is optimal to use “BC”, that is, the first type of foundation, in order to solve or improve the customer's problem. Therefore, the cosmetics salesperson returns the entire diagnostic set to the back as it is, and presents the explanatory diagram 12 (see FIG. 4) of the foundation displayed on the back surface of the task display sheet A, while providing the optimal foundation to the customer. Explain and recommend. In this way, the optimum foundation for the customer can be selected and recommended in a short time. In addition,
In the case where the number of “BC” is three and the number of “UV” is one, the larger number is determined to be the optimum one. In addition, when the evaluation is divided into two, specific counseling is performed and the optimal one is selected.
【００１６】なお、上記顧客への推奨，カウンセリング
等が終了した時点で、上記感圧変色シートＢを上に持ち
上げて課題表示部１への密着を剥がすことにより、変色
を消し、未使用の状態に戻すことができる。したがっ
て、この診断セットは、顧客ごとに、繰り返し使用する
ことができる。At the time when the recommendation to the customer, the counseling, etc. are completed, the discoloration is erased by removing the discoloration by lifting the pressure-sensitive discoloration sheet B upward to remove the adhesion to the problem display section 1. Can be returned to. Therefore, this diagnostic set can be used repeatedly for each customer.
【００１７】このように、上記診断セットによれば、課
題表示シートＡと、商品特定シートＣとが別々で、顧客
が課題を選択する段階では、その選択が、どの商品につ
ながるか全くわからない状態で選択するため、顧客にお
いて、未知の結論に対する興味が深まり、選択行為が非
常に楽しいものとなる。しかも、上記選択行為は、感圧
変色シートＢを指先で擦ることによって課題８の上に印
をつける、という能動的な動作を伴うため、一方的に問
診されるような圧迫感がなく、商品に対し積極的な関心
を寄せることができるという利点を有する。したがっ
て、販売員は、その結果から、最適なファンデーション
を推奨するだけでなく、その時点での顧客の反応を見た
上で、さらに肌への手入れ方法や他の化粧品の推奨等、
カウンセリングを発展させることができる。また、上記
のように、この診断セットは、感圧変色シートＢを剥が
すだけで、簡単に未使用の状態に戻すことができるた
め、異なる顧客に対し、繰り返し使用することができ経
済的である。しかも、顧客にとって、自分の課題という
ごくプライベートな情報が、その場で白紙に戻され、販
売員の手元に蓄積されないため、自分のプライバシーが
守られているという安心感を得ることができる。As described above, according to the diagnostic set, the problem display sheet A and the product specification sheet C are separate, and at the stage when the customer selects a problem, it is completely unknown which product the selection leads to. Since the selection is made by the customer, the customer becomes more interested in the unknown conclusion and the selection action becomes very enjoyable. Moreover, since the above-mentioned selecting action involves an active action of marking the task 8 by rubbing the pressure sensitive discoloration sheet B with a fingertip, there is no feeling of pressure that would be unilaterally asked, and the product Has the advantage of being able to take a positive interest in. Therefore, the salesperson not only recommends the optimal foundation from the results, but also looks at the reaction of the customer at that time and further recommends how to care for the skin and recommend other cosmetics, etc.
Can develop counseling. Further, as described above, this diagnostic set can be easily returned to the unused state by simply peeling off the pressure sensitive discoloration sheet B, so that it can be repeatedly used for different customers and is economical. . Moreover, the customer can feel reassured that his or her own privacy is protected because the very private information of his or her problem is returned to the blank page on the spot and is not stored in the hands of the salesperson.
【００１８】なお、上記実施例では、課題表示部１にお
ける課題８の数は、商品（ファンデーション）１種類に
つき４個としたが、その数は適宜に設定することができ
る。なかでも、商品１種類につき３〜５個に設定するこ
とが好適である。選択肢が少なすぎると最適な商品を絞
ることが容易でなく、逆に選択肢が多すぎると、顧客が
選択するのに手間取り煩雑感が生じるからである。そし
て、上記課題８の配列は、上記実施例のように縦に何
個、横に何個、という配列にする必要はなく、例えば図
７に示すように、横書きで上下に箇条書きにしてもよ
い。この場合、各課題８ａの左端に、楕円等のマーク２
０を付し、この部分に、上から重ねた感圧変色シートＢ
を介して印をつけるようにする。そして、この上に、商
品特定シートＣ′の課題チェック部２１を重ねることに
より、印を付した課題８ａを解決もしくは改善するため
には、どの商品が最適かを判断する。なお、上記商品特
定シートＣ′は、課題表示部１の全面に重なる必要はな
く、図示のように、課題８ａの部分（マーク２０の部
分）と課題チェック部２１とが重なれば足りる。In the above embodiment, the number of tasks 8 on the task display unit 1 is four for each type of product (foundation), but the number can be set appropriately. Above all, it is preferable to set the number of products to 3 to 5 per type. This is because if there are too few choices, it is not easy to narrow down the optimal products, and if there are too many choices, it will take time and complexity for the customer to choose. Further, the array of the above-mentioned problem 8 does not need to be an array of how many vertically and how many horizontally as in the above-described embodiment. For example, as shown in FIG. Good. In this case, a mark 2 such as an ellipse is placed at the left end of each task 8a.
A pressure-sensitive discoloration sheet B, which is numbered 0 and is overlaid on this part
Make a mark via. Then, by overlaying the problem check section 21 of the product specification sheet C'on this, it is determined which product is the best for solving or improving the marked problem 8a. The product specifying sheet C ′ does not need to overlap the entire surface of the task display unit 1, and it suffices that the task 8a portion (mark 20 portion) and the task check unit 21 overlap as illustrated.
【００１９】また、課題表示シートＡ、感圧変色シート
Ｂおよび商品特定シートＣの材質や厚み等も、上記実施
例に限らず適宜のものを選択することができる。ただ
し、感圧変色シートＢおよび商品特定シートＣは、これ
らを重ねた状態で、その下の課題８を透かして見る必要
があるため、これらは透明シートでなければならない。The material and thickness of the problem display sheet A, the pressure-sensitive discoloration sheet B, and the product specification sheet C are not limited to those in the above embodiment, and appropriate ones can be selected. However, the pressure-sensitive discoloration sheet B and the product specification sheet C must be transparent sheets because it is necessary to see through the task 8 below in a state where they are stacked.
【００２０】さらに、上記実施例は、診断セットを、化
粧品のファンデーション推奨に適用したものであるが、
商品は、このような化粧品に限らず、微妙な効能の差異
を有し用途が細かく分かれているような商品であればど
のような商品に適用しても差し支えはない。例えば洗髪
料や整髪料、健康飲料等に用いることが好適である。Further, in the above-mentioned embodiment, the diagnostic set is applied to the recommendation of cosmetic foundation,
The merchandise is not limited to such cosmetics, and may be applied to any merchandise as long as it has a subtle difference in efficacy and the use is finely divided. For example, it is suitable for use in a hair wash, a hair styling product, a health drink and the like.
【００２１】つぎに、実施例について説明する。Next, an embodiment will be described.
【００２２】[0022]
【実施例】図１〜図６に示す診断セットを用い、実際に
化粧品販売員に、専門モニター１０人に対してファンデ
ーションの推奨を行わせた。その結果、モニター１０人
とも、最適なファンデーションを、自分が直接係わりな
がら短時間で選択することができ、「好感がもてる」と
評価した。EXAMPLE Using the diagnostic set shown in FIGS. 1 to 6, a cosmetic salesperson was made to actually recommend a foundation to 10 specialized monitors. As a result, all 10 monitors were able to select the optimal foundation in a short time while being directly involved with it, and were evaluated as "having a good impression".
【００２３】[0023]
【発明の効果】以上のように、この発明の診断セット
は、課題表示シートＡと、商品特定シートＣとが別々
で、その選択が、どの商品につながるか全くわからない
状態で、顧客に課題を選択させるため、顧客において、
結論に対する興味が深まり、選択行為が非常に楽しいも
のとなる。しかも、上記選択行為は、感圧変色シートＢ
を指先で擦ることによって課題の上に印をつける、とい
う能動的な動作を伴うため、顧客にとって、一方的に問
診されるような圧迫感がなく、商品に対し積極的な関心
を寄せることができるという利点を有する。したがっ
て、販売員は、その結果から、最適なファンデーション
を推奨するだけでなく、その時点での顧客の反応を見た
上で、さらに肌への手入れ方法や他の化粧品の推奨等、
カウンセリングを発展させることができる。また、この
診断セットは、感圧変色シートＢを剥がすだけで、簡単
に未使用の状態に戻すことができるため、異なる顧客に
対し、繰り返し使用することができ経済的である。しか
も、顧客にとって、自分の課題というごくプライベート
な情報が、その場で白紙に戻され、販売員の手元に蓄積
されないため、自分のプライバシーが守られているとい
う安心感を得ることができる。As described above, in the diagnostic set of the present invention, the problem display sheet A and the product specification sheet C are separate, and it is completely unknown to which product the selection leads to the customer. To make a choice, at the customer,
The interest in the conclusion is deepened and the act of choice becomes very enjoyable. Moreover, the above-mentioned selecting action is the pressure-sensitive discoloration sheet B.
Since it involves an active action of marking an issue by rubbing with your fingertip, customers do not feel the pressure to ask one-sidedly, and they can take an active interest in the product. It has the advantage of being able to. Therefore, the salesperson not only recommends the optimal foundation from the results, but also looks at the reaction of the customer at that time and further recommends how to care for the skin and recommend other cosmetics, etc.
Can develop counseling. Further, this diagnostic set can be easily returned to the unused state by simply peeling off the pressure-sensitive discoloration sheet B, so that it can be repeatedly used for different customers and is economical. Moreover, the customer can feel reassured that his or her own privacy is protected because the very private information of his or her problem is returned to the blank page on the spot and is not stored in the hands of the salesperson.
【図１】この発明の一実施例の構成を示す説明図であ
る。FIG. 1 is an explanatory diagram showing a configuration of an embodiment of the present invention.
【図２】上記実施例における感圧変色シートの説明図で
ある。FIG. 2 is an explanatory diagram of a pressure-sensitive discoloration sheet in the above-described embodiment.
【図３】上記実施例の使用態様の説明図である。FIG. 3 is an explanatory diagram of a usage mode of the above embodiment.
【図４】上記実施例における課題表示シートＡの裏面の
説明図である。FIG. 4 is an explanatory diagram of the back surface of the task display sheet A in the above-described embodiment.
【図５】上記実施例の使用態様の説明図である。FIG. 5 is an explanatory diagram of a mode of use of the above embodiment.
【図６】上記実施例の使用態様の説明図である。FIG. 6 is an explanatory diagram of a usage mode of the above embodiment.
【図７】この発明の他の実施例の構成を示す説明図であ
る。FIG. 7 is an explanatory diagram showing the configuration of another embodiment of the present invention.
１ 課題表示部 ４ 厚紙 ６ 軟質ビニールシート ８ 課題 １０ 課題チェック部 １１ 象徴記号 Ａ 課題表示シート Ｂ 感圧変色シート Ｃ 商品特定シート 1 Challenge display section 4 Thick paper 6 Soft vinyl sheet 8 Challenge 10 Challenge check section 11 Symbol A Challenge display sheet B Pressure sensitive discoloration sheet C Product specific sheet
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP10126596AJP3170451B2 (en) | 1996-04-23 | 1996-04-23 | Diagnostic set for product recommendation |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP10126596AJP3170451B2 (en) | 1996-04-23 | 1996-04-23 | Diagnostic set for product recommendation |
| Publication Number | Publication Date |
|---|---|
| JPH09288453Atrue JPH09288453A (en) | 1997-11-04 |
| JP3170451B2 JP3170451B2 (en) | 2001-05-28 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP10126596AExpired - Fee RelatedJP3170451B2 (en) | 1996-04-23 | 1996-04-23 | Diagnostic set for product recommendation |
| Country | Link |
|---|---|
| JP (1) | JP3170451B2 (en) |
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