CN1988576A - Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement - Google Patents

Abstract

The invention provides a method to realize multimedia interactive advertisement of the mobile terminal dynamic caching, which sets the ad table and only ID code of each ad on the netserver, the corresponding ID code on the mobile terminal, memory and procedure on the gateway. When mobile users access wireless Internet, multimedia document of ad is pushed to the mobile terminal and stored into the special catalog. The multimedia document contains the counter of cycle number, the information of advertising validity, and at the end of document. The interactive interface has the additional information options of advertiser. The advantages of the invention are that the method does not to disturb the communication and surfing on Internet of user, and can improve the effect of ad to achieve the data statistics of publishing ad.

Description

The mobile terminal dynamic cache memory multimedia interactive advertisement implementation method

Technical field

The present invention relates in portable terminal, carry out the method for multimedia interactive advertisement.In particular, the present invention relates in portable terminal, mode by buffer memory with the multimedia advertising content stores in mobile terminal memory, this multimedia advertising has interactive interface, difference according to user property, the ad content that sends to the user is also inequality, can realize ad distribution and management targetedly, and has realized the interaction of user to advertising feedback.

Background technology

By sending advertisement to portable terminal, for the mode of advertiser's releasing advertisements is carried out more widely, but the mode of present mobile phone advertisement mainly is divided into two kinds of following PUSH class and WAP classes, this two classes mobile phone advertisement form causes that easily the mobile subscriber dislikes, main cause is to influence user's normal communication or bring interference for user's online experience, limited the development in mobile phone advertisement market to a certain extent, as: receive the PUSH series advertisements, mobile phone has short message prompt tones and sounds, the user opens note, what the result saw is useless advertisement, is easy to allow the user produce the dislike mood at heart; Land WAP site, originally little mobile phone screen also will be occupied certain space by the WAP series advertisements, and the information deficiency that obtains in the Subscriber Unit time can have a strong impact on user's experience of surfing the Net.

In addition, present mobile phone advertisement is under existing network condition, owing to reasons such as network speed is slow, network congestion, wireless signal instabilities, make mobile phone advertisement be difficult to support high-quality video, mostly be text, picture form, the advertising message amount of transmission is limited, and advertiser's degree of recognition is not high.

Summary of the invention

For addressing the above problem, the purpose of this invention is to provide a kind of multimedia advertisement method of supporting to comprise video, guaranteed that simultaneously the video that is comprised in the multimedia advertising, picture have high definition and high-quality;

Another object of the present invention is to issue ad content targetedly to the mobile subscriber at client properties, can carry out the purpose of scores accumulated or material incentive simultaneously for the user who watches advertisement.

The 3rd purpose of the present invention is when the user watches video frequency program by Streaming Media or storage broadcast mode, can show multimedia advertising dynamically.

The present invention pushes the multimedia advertising file at network side server to portable terminal, network side server is provided with the advertisement pushing tabulation for each mobile subscriber, this tabulation is made up of unique ID coding of sign multimedia advertising file, system sets unique ID coding for each advertisement, server is mobile subscriber's the unique ID coding of advertisement pushing tabulation interpolation according to audient group, portable terminal is provided with memory and program, set up private directory at memory during portable terminal program setting program, determine the initial value of the memory space of storage multimedia advertising, this method may further comprise the steps when mobile subscriber's direct viewing multimedia advertising:

(1) portable terminal program initialization;

(2) portable terminal receives multimedia advertising file and memory sequencing;

(3) play the multimedia advertising file that is stored in the portable terminal;

(4) the multimedia advertising file finishes;

(5) interactive operation interface;

(6) select or import feedback information;

(7) advertiser's additional information storage? be, continue, do not change (9);

(8) stores advertisements master additional information is to mobile terminal memory;

(9) the ending multimedia advertisement is play;

(10) send advertisement to network side server and finish acknowledgement information;

(11) network side server calculates advertisement and watches integration;

(12) network side server sends and is integrated to portable terminal;

(13) integration of portable terminal explicit user acquisition;

(14) multimedia advertising file counter subtracts 1;

Is (15) counter 0?

(16) not, multimedia advertising reenters queue order;

(17) be that deletion multimedia advertising file discharges memory space;

(18) finish.

Network side server pushes the multimedia advertising file to portable terminal, network side server is provided with the advertisement pushing tabulation for each mobile subscriber, this tabulation is made up of unique ID coding of sign multimedia advertising file, system sets unique ID coding for each advertisement, server is mobile subscriber's the unique ID coding of advertisement pushing tabulation interpolation according to audient group, portable terminal is provided with memory and program, set up private directory at memory during portable terminal program setting program, determine the initial value of the memory space of storage multimedia advertising, this method may further comprise the steps when the mobile subscriber watches video frequency program:

(1) portable terminal program initialization;

(2) portable terminal receives multimedia advertising file and memory sequencing;

(3) playing video file;

(4) detect advertisement and start label;

(5) suspend video playback;

(6) interactive interface in the shielding multimedia advertising;

(7) play the multimedia advertising file that is stored in the portable terminal;

(8) send advertisement to network side server and finish acknowledgement information;

(9) network side server calculates advertisement and watches integration, and sends to portable terminal;

(10) multimedia advertising file counter subtracts 1;

Is (11) counter 0?

(12) not, multimedia advertising reenters queue order;

(13) be that deletion multimedia advertising file discharges memory space;

(14) judging whether to be the video frequency program end-of-file, is not to change (3);

(15) finish.

Described program initialization step is:

(1) initialization begins;

(2) user lands;

(3) portable terminal sends the multimedia advertising ID that has been stored in portable terminal to network side server, and before the deadline whether the checking multimedia advertising;

(4) in the term of validity? be to continue; Not, deletion multimedia advertising file;

(5) receive that network side server pushes the promotional literature request;

(6) detect free memory;

(7) send the free memory size to network side server;

(8) wait for network side server transmit operation instruction;

(9) receive and store the multimedia advertising file;

(10) initialization finishes.

Comprise following content in the multimedia advertising file:

(1) cycle index counter;

(2) advertisement term of validity information;

(3) the EOF place is an interactive interface;

(4) include advertiser's additional information in the file, can extract and storage separately;

(5) in the file the priority level information is arranged.

Wherein, the advertiser's who comprises in the described multimedia advertising file additional information is advertiser's Service Phone, network address, product electronic coupons information.

Wherein, described cycle index counter initial value for this reason advertising plan to the number of times of mobile subscriber's circularly exhibiting, initial value is provided with when the multimedia advertising file is made in earlier stage, the Counter Value of cycle index counter after the multimedia advertising document presentation subtracts 1, and the multimedia advertising file is to be moved the terminal program deletion at 0 o'clock at cycle counter.

Wherein, in the described multimedia advertising file, include term of validity information, the multimedia advertising file in downloading to mobile terminal memory after, the user does not watch ad content before the deadline, this multimedia advertising file will be deleted by program.

Wherein, the other information of described multimedia advertising file medium priority, priority level is to be divided into 2 or a plurality of priority level according to user's Main classification attribute and subordinate categorical attribute, and the multimedia advertising file sorts according to priority level at portable terminal, and same priority is not followed the ordering of FIFO principle.

Wherein, described multimedia advertising EOF place interactive interface, comprise the options of estimating this advertisement, comprising the user in the options can be from the project of primary input feedback content, the options that comprises stores advertisements master additional information in the interactive interface, the user selects this options, can and store in the mobile terminal memory advertiser's Service Phone, network address, the information extraction of product electronic coupons in the multimedia advertising file, so that search at any time and use.

Wherein, comprise the end option in the described interactive interface, the user selects this option, ending multimedia advertisement play operation, simultaneously portable terminal sends to network side server by mobile Internet and finishes acknowledgement information, comprises mobile subscriber's advertisement evaluation content information, stores advertisements master additional information whether in this acknowledgement information.

After the multimedia file that described network side server success mobile terminal receive sends finishes acknowledgement information, whether whether network side server viewed according to the advertisement of writing down in the receipt, feedback information, stores advertisements master additional information entry whether, calculating the advertisement integrated value is the mobile user record integration in server database simultaneously, and sends integrated value to portable terminal.

It is that the network side video server adds in the Media Stream of video frequency program that described advertisement starts label, and it can be to drive event-driven or time that advertisement starts label.

It is to add one or more incidents in video flowing that described event driven advertisement starts label, detects the broadcast that this incident promptly starts the multimedia advertising file.

It is the timetable file that starts incident with the mode mark multimedia advertising of unique file or file fragment that the advertisement that the described time drives starts label, after this unique file or file fragment sent to portable terminal, portable terminal started the broadcast of multimedia advertising file according to the timetable in the file.

Described advertisement pushing tabulation is the unique ID tabulation of network side server for the multimedia advertising file of the plan propelling movement of each mobile subscriber's making, this propelling movement tabulation is made of the unique ID of multimedia advertising that plan pushes, unique ID is according to the priority level ordering of multimedia advertising file in the propelling movement tabulation, and same priority is not followed the ordering of FIFO principle.

Described audient group's the mode of determining to take the user property coupling, the main foundation of coupling is user's a following attribute: sex, age, ownership place, income, consumption interest, wherein: sex, age, ownership place are the Main classification attribute; Attributes such as income, consumption interest are the subordinate categorical attribute.

Described network side server is when mobile terminal data transmission link free time and portable terminal free memory meet the demands, push the multimedia advertising file to portable terminal, network side server is successfully after portable terminal pushes the multimedia advertising file, upgrade this user's advertisement pushing tabulation, can not send the multimedia advertising file of identical content to same mobile subscriber to guarantee server.

Send the unique ID coding of multimedia advertising of downloaded stored to server during described portable terminal program initialization, verify that by network side server whether multimedia advertising is in the term of validity, surpass the term of validity as the multimedia advertising file, the portable terminal program is carried out deletion action, the multimedia advertising file that deletion is exceeded the time limit discharges memory space.

Described portable terminal program receives that network side server pushes the promotional literature request, detect the free memory of portable terminal earlier, and to network side server transmission free memory size data, wait for the operational order that network side server sends, the reception and the storage of multimedia advertising finished in instruction according to network side server.

Described portable terminal program is when the displaying video programs process, the advertisement that program detects in the video flowing starts label, start the specified video playback position of label or the time point of appointment in advertisement, suspend video program play, and the broadcast of startup multimedia advertising file, the multimedia advertising file finishes, and portable terminal continues the displaying video programs content.

Advantage of the present invention is that this advertising method all can not bring interference to user's communication and online, and by interactive mode, can promote the distribution effect of advertisement, realizes the statistics of ad distribution result data.Because can be according to user property, classify as sex, age, ownership place, consumption interest etc., determine the audient group of advertisement, so ad distribution has accurate specific aim, the communication effect of advertisement is outstanding, and because this advertising method can be supported in portable terminal high-quality video, audio frequency, picture category multimedia advertising, the containing much information of propagation, and easier attractions user concern.

Description of drawings

Fig. 1 is a system of the present invention pie graph.

Fig. 2 is network side server and mobile terminal communication flow chart.

Fig. 3 is the portable terminal initialization flowchart.

Fig. 4 is the flow chart of mobile terminal playing multimedia advertising file.

The flow chart that multimedia advertising was showed when Fig. 5 was the mobile terminal playing video file.

Embodiment

See also shown in the accompanying drawing 1, portable terminal inserts mobile Internet by wireless mode, and network side server is one group of server, finishes audient's management, integration managing, advertisement pushing function.

Seeing also shown in the accompanying drawing 2, be network side server and mobile terminal communication flow chart, is the main flow chart that explaination network side server and portable terminal carry out multimedia advertising file interaction and user integral.

When a new advertising plan was issued, audient's management server at first required to carry out audience data according to the advertiser and excavates from customer data base, form targeted customer's audient group's data (step 200).

The advertisement pushing tabulation that promising each mobile subscriber of advertisement pushing server makes, audient's management server is according to audient group's data that data mining obtained, add unique ID (step 201) of the multimedia advertising of plan issue in the advertisement pushing tabulation of each user in audient group, unique ID is according to the priority level ordering of multimedia advertising file in the propelling movement tabulation, and same priority is not followed the ordering of FIFO principle.

In the advertisement pushing tabulation of this mobile subscriber in the advertisement pushing server, the advertisement that needs propelling movement is arranged, and server detects the mobile terminal data transmission link during free time, the advertisement pushing server initiates to push multimedia advertising file request (step 202) to portable terminal, portable terminal is after receiving this request, detect the free memory size of portable terminal, and the free memory data are sent to advertisement pushing server (step 203).

Whether advertisement pushing server comparison free memory is enough to store the multimedia advertising file with pushing, if memory space satisfies, then carry out push operation (step 204), if memory space does not satisfy, then do not carry out push operation, the mobile terminal receiving multimedia promotional literature finishes the back to advertisement pushing server feedback reception successful information (step 205).Portable terminal is according to the priority level ordering of multimedia advertising file, and same priority is not followed the ordering of FIFO principle.

The advertisement pushing server after portable terminal pushes the multimedia advertising file, upgrades this user's propelling movement tabulation (step 206) in success, can not send the multimedia advertising file of identical content to same mobile subscriber to guarantee server.

After mobile terminal advertisement shows that (step 207) finished, send advertisement and show that acknowledgement information is to integration manage server (step 208), integration manage server is calculated and record integration (step 209), and integration successful information and integrated value are sent to portable terminal (step 210).

Audient group's the mode of determining to take the user property coupling, the main foundation of coupling is user's a following attribute: sex, age, ownership place, income, consumption interest etc., wherein: sex, age, ownership place are the Main classification attribute; Income, attribute such as consumption interest etc. are the subordinate categorical attribute, excavate and obtain because this generic attribute need carry out the client, and because of these attributes have certain uncertainty and diversity, therefore be set to the subordinate attribute.

The advertisement pushing tabulation is divided into 2 or a plurality of priority level according to user's Main classification attribute and subordinate categorical attribute, concrete each mobile subscriber's advertisement pushing tabulation is arranged according to the priority level of advertisement, the high more ordering in the advertisement pushing tabulation of priority level is forward more, same priority is not followed the ordering of FIFO principle, and the pairing multimedia advertising file of forward unique ID that sorts will preferentially be pushed to portable terminal.

Accompanying drawing 3 is portable terminal initialize routine flow charts.

In Fig. 3 portable terminal initialization procedure, at first finish user's landfall process.

Send the unique ID coding of the multimedia advertising that is stored in the portable terminal to server then, by the server authentication term of validity, surpass the term of validity as the multimedia advertising file, the multimedia advertising file that the portable terminal deletion is exceeded the time limit discharges memory space.

Portable terminal receives that network side server pushes the promotional literature request, detect the free memory of portable terminal earlier, and to network side server transmission free memory size data, wait for the operational order that network side server sends, the reception and the storage of multimedia advertising finished in instruction according to network side server, and the multimedia advertising file that success is downloaded is according to prioritization, and same priority is not followed the ordering of FIFO principle.

Please join shown in the accompanying drawing 4, when the mobile subscriber inserted wireless Internet, the mode of multimedia advertising content file by pushing was pushed to portable terminal, and stores in the private directory.Each multimedia advertising file all has unique ID numbering, portable terminal successfully receive and with video storage behind portable terminal, portable terminal sends the affirmation information that comprises unique ID numbering by wireless Internet to server, the webserver writes down this confirmation, can not send the multimedia advertising file of identical content to same mobile subscriber to guarantee server.

The mobile subscriber clicks and the play multimedia promotional literature, and multimedia advertising EOF place is an interactive interface, and interactive interface comprises the options of estimating this advertisement, and comprising the user in the options can be from the project of primary input feedback content.

The options that comprises stores advertisements master additional information in the interactive interface, the user selects this options, can be with information stores such as advertiser's Service Phone, network address, product electronic coupons in mobile terminal memory, so that search at any time and use.

Comprise the end operation option in the interactive interface, the user selects this option, ending multimedia advertisement play operation, portable terminal sends to network side server by mobile Internet and finishes acknowledgement information simultaneously, the advertisement evaluation content information that comprises the mobile subscriber in this acknowledgement information, stores advertisements master additional information whether, after network side server successfully receives acknowledgement information, whether network side server is viewed according to advertisement, feedback information whether, whether operation such as stores advertisements master additional information, calculating the advertisement integrated value is the mobile user record integration in server database simultaneously, network side server sends to portable terminal with integrated value, the integrated value that the portable terminal program display notifies the user successfully to obtain.

Counter Value in the multimedia advertising file of playing subtracts 1.

The mobile terminal check counter status, if counter is 0, show this ad content loop play finish, this multimedia advertising file will be deleted automatically.The portable terminal program returns to the multimedia advertising interface.

See also accompanying drawing 5, be stored in video file in the network side video server through pre-treatment, in the pre-treatment process, in the Media Stream of video frequency program, add advertisement and start label, it is that the network side video server adds in the Media Stream of video frequency program that described advertisement starts label, it can be to drive event-driven and time that advertisement starts label, it is to add one or more incidents in video flowing that event driven advertisement starts label, detects the broadcast that this incident promptly starts the multimedia advertising file; It is the timetable file that starts incident with the mode mark multimedia advertising of unique file or file fragment that the advertisement that time drives starts label, after this unique file or file fragment sent to portable terminal, portable terminal started the broadcast of multimedia advertising file according to the timetable in the file.

When the mobile subscriber watches in the video frequency program process, portable terminal starts label according to detected advertisement, start specified video playback position or the time point of label in advertisement, suspend video program play, and the broadcast of startup multimedia advertising file, the multimedia advertising file finishes, and portable terminal continues the displaying video programs content.

Counter Value in the multimedia advertising file of playing subtracts 1.

Portable terminal sends multimedia advertising by mobile Internet to network side server and finishes acknowledgement information, comprise the multimedia advertising id information in this acknowledgement information, after network side server successfully received acknowledgement information, network side server was the mobile user record integration in server database according to the advertisement integrated value.

The mobile terminal check counter status, if counter is 0, show this ad content loop play finish, this multimedia advertising file is deleted program.

Although the present invention gets in touch certain preferred embodiment and is described, those skilled in the art will recognize, but carry out various modifications, interpolation and deletion, and do not depart from claims disclosed scope of the present invention and essence.

Software among the present invention not only can be integrated in all kinds of video players, also can independent utility finish related function.Therefore, under the situation that does not break away from these principles, obviously can on structure and details, revise the present invention, our claimed all modifications and variation in the spirit and scope of claims.

Claims (20)

1, a kind of mobile terminal dynamic cache memory multimedia interactive advertisement implementation method, it is characterized in that: network side server pushes the multimedia advertising file to portable terminal, network side server is provided with the advertisement pushing tabulation for each mobile subscriber, this tabulation is made up of unique ID coding of sign multimedia advertising file, system sets unique ID coding for each advertisement, server is mobile subscriber's the unique ID coding of advertisement pushing tabulation interpolation according to audient group, portable terminal is provided with memory and program, set up private directory at memory during portable terminal program setting program, determine the initial value of the memory space of storage multimedia advertising, this method may further comprise the steps when mobile subscriber's direct viewing multimedia advertising:

(1) portable terminal program initialization;

(2) portable terminal receives multimedia advertising file and memory sequencing;

(3) play the multimedia advertising file that is stored in the portable terminal;

(4) the multimedia advertising file finishes;

(5) interactive operation interface;

(6) select or import feedback information;

(7) advertiser's additional information storage? be, continue, do not change (9);

(8) stores advertisements master additional information is to mobile terminal memory;

(9) the ending multimedia advertisement is play;

(10) send advertisement to network side server and finish acknowledgement information;

(11) network side server calculates advertisement and watches integration;

(12) network side server sends and is integrated to portable terminal;

(13) integration of portable terminal explicit user acquisition;

(14) multimedia advertising file counter subtracts 1;

Is (15) counter 0?

(16) not, multimedia advertising reenters queue order;

(17) be that deletion multimedia advertising file discharges memory space;

(18) finish.

2, a kind of mobile terminal dynamic cache memory multimedia interactive advertisement implementation method, it is characterized in that: network side server pushes the multimedia advertising file to portable terminal, network side server is provided with the advertisement pushing tabulation for each mobile subscriber, this tabulation is made up of unique ID coding of sign multimedia advertising file, system sets unique ID coding for each advertisement, server is mobile subscriber's the unique ID coding of advertisement pushing tabulation interpolation according to audient group, portable terminal is provided with memory and program, set up private directory at memory during portable terminal program setting program, determine the initial value of the memory space of storage multimedia advertising, this method may further comprise the steps when the mobile subscriber watches video frequency program:

(1) portable terminal program initialization;

(2) portable terminal receives multimedia advertising file and memory sequencing;

(3) playing video file;

(4) detect advertisement and start label;

(5) suspend video playback;

(6) interactive interface in the shielding multimedia advertising;

(7) play the multimedia advertising file that is stored in the portable terminal;

(8) send advertisement to network side server and finish acknowledgement information;

(9) network side server calculates advertisement and watches integration, and sends to portable terminal;

(10) multimedia advertising file counter subtracts 1;

Is (11) counter 0?

(12) not, multimedia advertising reenters queue order;

(13) be that deletion multimedia advertising file discharges memory space;

(14) judging whether to be the video frequency program end-of-file, is not to change (3);

(15) finish.

3, by claim 1 or 2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, it is characterized in that described program initialization step is:

(1) initialization begins;

(2) user lands;

(3) portable terminal sends the multimedia advertising ID that has been stored in portable terminal to network side server, and before the deadline whether the checking multimedia advertising;

(4) in the term of validity? be to continue; Not, deletion multimedia advertising file;

(5) receive that network side server pushes the promotional literature request;

(6) detect free memory;

(7) send the free memory size to network side server;

(8) wait for network side server transmit operation instruction;

(9) receive and store the multimedia advertising file;

(10) initialization finishes.

4, by claim 1 or 2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, it is characterized in that, comprise following content in the multimedia advertising file:

(1) cycle index counter;

(2) advertisement term of validity information;

(3) the EOF place is an interactive interface;

(4) include advertiser's additional information in the file, can extract and storage separately;

(5) in the file the priority level information is arranged.

5, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that the advertiser's who comprises in the described multimedia advertising file additional information is advertiser's Service Phone, network address, product electronic coupons information.

6, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that, described cycle index counter initial value for this reason advertising plan to the number of times of mobile subscriber's circularly exhibiting, initial value is provided with when the multimedia advertising file is made in earlier stage, the Counter Value of cycle index counter after the multimedia advertising document presentation subtracts 1, and the multimedia advertising file is to be moved the terminal program deletion at 0 o'clock at cycle counter.

7, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that, in the described multimedia advertising file, include term of validity information, the multimedia advertising file in downloading to mobile terminal memory after, the user does not watch ad content before the deadline, and this multimedia advertising file will be deleted by program.

8, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that, the other information of described multimedia advertising file medium priority, priority level is to be divided into 2 or a plurality of priority level according to user's Main classification attribute and subordinate categorical attribute, the multimedia advertising file sorts according to priority level at portable terminal, and same priority is not followed the ordering of FIFO principle.

9, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that, described multimedia advertising EOF place interactive interface, comprise the options of estimating this advertisement, comprising the user in the options can be from the project of primary input feedback content, the options that comprises stores advertisements master additional information in the interactive interface, the user selects this options, can and store in the mobile terminal memory advertiser's Service Phone, network address, the information extraction of product electronic coupons in the multimedia advertising file, so that search at any time and use.

10, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 4, it is characterized in that, comprise the end option in the described interactive interface, the user selects this option, ending multimedia advertisement play operation, simultaneously portable terminal sends to network side server by mobile Internet and finishes acknowledgement information, comprises mobile subscriber's advertisement evaluation content information, stores advertisements master additional information whether in this acknowledgement information.

11, by claim 1,2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, it is characterized in that, after the multimedia file that described network side server success mobile terminal receive sends finishes acknowledgement information, whether whether network side server viewed according to the advertisement of writing down in the receipt, feedback information, stores advertisements master additional information entry whether, calculating the advertisement integrated value is the mobile user record integration in server database simultaneously, and sends integrated value to portable terminal.

12, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 2, it is characterized in that, it is that the network side video server adds in the Media Stream of video frequency program that described advertisement starts label, and it can be to drive event-driven or time that advertisement starts label.

13, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 12, it is characterized in that, it is to add one or more incidents in video flowing that described event driven advertisement starts label, detects the broadcast that this incident promptly starts the multimedia advertising file.

14, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 12, it is characterized in that, it is the timetable file that starts incident with the mode mark multimedia advertising of unique file or file fragment that the advertisement that the described time drives starts label, after this unique file or file fragment sent to portable terminal, portable terminal started the broadcast of multimedia advertising file according to the timetable in the file.

15, by claim 1 or 2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, wherein, described advertisement pushing tabulation is the unique ID tabulation of network side server for the multimedia advertising file of the plan propelling movement of each mobile subscriber's making, this propelling movement tabulation is made of the unique ID of multimedia advertising that plan pushes, unique ID is according to the priority level ordering of multimedia advertising file in the propelling movement tabulation, and same priority is not followed the ordering of FIFO principle.

16, by claim 1 or 2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, it is characterized in that, described audient group's the mode of determining to take the user property coupling, the main foundation of coupling is user's a following attribute: sex, age, ownership place, income, consumption interest, and wherein: sex, age, ownership place are the Main classification attribute; Attributes such as income, consumption interest are the subordinate categorical attribute.

17, by claim 1 or 2 described mobile terminal dynamic cache memory multimedia interactive advertisement implementation methods, it is characterized in that, described network side server is when mobile terminal data transmission link free time and portable terminal free memory meet the demands, push the multimedia advertising file to portable terminal, network side server is successfully after portable terminal pushes the multimedia advertising file, upgrade this user's advertisement pushing tabulation, can not send the multimedia advertising file of identical content to same mobile subscriber to guarantee server.

18, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 3, it is characterized in that, send the unique ID coding of multimedia advertising of downloaded stored to server during described portable terminal program initialization, verify that by network side server whether multimedia advertising is in the term of validity, surpass the term of validity as the multimedia advertising file, the portable terminal program is carried out deletion action, and the multimedia advertising file that deletion is exceeded the time limit discharges memory space.

19, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 3, it is characterized in that, described portable terminal program receives that network side server pushes the promotional literature request, detect the free memory of portable terminal earlier, and to network side server transmission free memory size data, wait for the operational order that network side server sends, the reception and the storage of multimedia advertising finished in instruction according to network side server.

20, by the described mobile terminal dynamic cache memory multimedia interactive advertisement implementation method of claim 2, it is characterized in that, described portable terminal program is when the displaying video programs process, the advertisement that program detects in the video flowing starts label, start the specified video playback position of label or the time point of appointment in advertisement, suspend video program play, and start the broadcast of multimedia advertising file, the multimedia advertising file finishes, and portable terminal continues the displaying video programs content.

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