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CN118134561A - Elevator advertisement processing method and device, storage medium and elevator - Google Patents

Elevator advertisement processing method and device, storage medium and elevator
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Publication number
CN118134561A
CN118134561ACN202311364220.8ACN202311364220ACN118134561ACN 118134561 ACN118134561 ACN 118134561ACN 202311364220 ACN202311364220 ACN 202311364220ACN 118134561 ACN118134561 ACN 118134561A
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China
Prior art keywords
advertisement
elevator
user
watching
viewing
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CN202311364220.8A
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Chinese (zh)
Inventor
陈耀霖
伍先中
余学林
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Zhongzexin Technology Shenzhen Co ltd
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Zhongzexin Technology Shenzhen Co ltd
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Priority to CN202311364220.8ApriorityCriticalpatent/CN118134561A/en
Publication of CN118134561ApublicationCriticalpatent/CN118134561A/en
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Abstract

The application discloses a processing method and device of elevator advertisements, a storage medium and an elevator. The method comprises the following steps: during the playing of the advertisement within the elevator, a first number of users riding the elevator and a second number of users watching the advertisement are obtained; determining a user duty cycle for viewing the advertisement based on the first number and the second number; and determining the watching favorites of the advertisements according to the user duty ratio. The application can improve the accuracy of advertisement delivery.

Description

Elevator advertisement processing method and device, storage medium and elevator
Technical Field
The application relates to the technical field of elevators, in particular to an elevator advertisement processing method and device, a storage medium and an elevator.
Background
With the development of society, an elevator not only becomes a transport means of high floors, but also becomes an advertising carrier. A display screen is arranged in the elevator and can be used for playing advertisements. However, the conventional elevator generally plays a plurality of fixed advertisements according to a preset sequence, so that the randomness of advertisement delivery is strong, and the accuracy of advertisement delivery is low.
Disclosure of Invention
The embodiment of the application provides a processing method and device for an elevator advertisement, a storage medium and an elevator, which can improve the accuracy of playing the advertisement by the elevator.
In a first aspect, an embodiment of the present application provides a method for processing an elevator advertisement, where the method includes: during the playing of an advertisement within an elevator, obtaining a first number of users riding the elevator and a second number of users viewing the advertisement;
Determining a user duty cycle for viewing the advertisement based on the first number and the second number;
and determining the watching favorites of the advertisements according to the user duty ratio.
In a second aspect, an embodiment of the present application provides an apparatus for processing an elevator advertisement, the apparatus including:
An acquisition module for acquiring a first number of users riding an elevator and a second number of users watching the advertisement during the playing of the advertisement in the elevator;
A first determining module, configured to determine a user duty ratio for viewing the advertisement according to the first number and the second number;
And the second determining module is used for determining the watching favorites of the advertisements according to the user duty ratio.
In a third aspect, an embodiment of the present application provides a storage medium having stored thereon a computer program which, when executed on a computer, causes the computer to perform the method provided by the embodiment of the present application.
In a fourth aspect, an embodiment of the present application further provides an elevator, including a memory, and a processor, where the processor is configured to execute the method provided by the embodiment of the present application by calling a computer program stored in the memory.
After the first number of users taking the elevator and the second number of users watching the advertisement are obtained, the watching favorites of the advertisement are not determined only according to the second number, but the user duty ratio for watching the advertisement is determined according to the first number and the second number, and then the watching favorites of the advertisement are determined according to the user duty ratio. It can be appreciated that the user's duty ratio of watching the advertisement can be used to accurately measure the watching favorites of the advertisement, for example, if the user's duty ratio of watching the first advertisement is higher than the user's duty ratio of watching the second advertisement, it can be accurately determined that the audience favorites of the first advertisement is greater than the audience favorites of the second advertisement, so that the advertisement played by the elevator can be adjusted according to the accurate watching favorites of each advertisement, for example, the playing frequency can be increased for the advertisement with higher watching favorites, so that the elevator advertisement can be played to fit the user favorites of riding the elevator, and the accuracy of elevator advertisement playing is improved.
Drawings
The technical solution of the present application and its advantageous effects will be made apparent by the following detailed description of the specific embodiments of the present application with reference to the accompanying drawings.
Fig. 1 is a schematic flow chart of a first method for processing elevator advertisements according to an embodiment of the present application.
Fig. 2 is a schematic diagram of a second flow of a method for processing elevator advertisements according to an embodiment of the present application.
Fig. 3 is a schematic diagram of a first structure of an elevator advertisement processing apparatus according to an embodiment of the present application.
Fig. 4 is a schematic diagram of a second structure of an elevator advertisement processing apparatus according to an embodiment of the present application.
Fig. 5 is a schematic diagram of a first structure of an elevator according to an embodiment of the present application.
Fig. 6 is a schematic diagram of a second structure of an elevator according to an embodiment of the present application.
Detailed Description
Referring to the drawings, wherein like reference numerals refer to like elements throughout, the principles of the present application are illustrated in a suitable computing environment. The following description is based on illustrative embodiments of the application and should not be taken as limiting other embodiments of the application not described in detail herein.
Referring to fig. 1, fig. 1 is a schematic flow chart of a method for processing elevator advertisements according to an embodiment of the application.
In 101, during the playing of the advertisement within the elevator, a first number of users riding the elevator and a second number of users watching the advertisement are obtained;
determining 102 a user duty cycle for viewing the advertisement based on the first number and the second number;
in 103, the viewing preference of the advertisement is determined based on the user's duty cycle.
The elevator can be used as an advertisement delivery place, and a display screen can be arranged in the elevator, so that different advertisements can be circularly played by the elevator due to the fact that the advertisements are played.
For example, the elevator may be provided with a camera, which can take a picture of the user currently taking the elevator in real time and count the first number of users by means of face recognition technology, i.e. each user may correspond to a unique number, so that during the playing of the advertisement, the counted number is not repeated even if the user repeatedly appears. For example, when a first advertisement starts to be played, counting the number a of users currently riding the elevator, during the playing of the first advertisement, if the elevator stops and the door is opened, obtaining whether a new user is riding the elevator, if so, counting the number b of users newly increasing the elevator until the playing of the first advertisement is finished, and taking the sum of the number a and the number b as a first number, namely taking the sum of the number of users riding the elevator as the first number during the playing of the first advertisement.
The embodiment of the application can also acquire the second number of users watching the advertisements during the playing of each advertisement. For example, the elevator may be configured with an eye tracking system, which may cooperate with a camera to obtain a direction of sight of the user, and it may be appreciated that when the eyes of the user look in different directions, the eyes may change, so that the direction of sight of the user may be determined by tracking the changes in the eyes in real time, and whether the user looks at the advertisement in the elevator may be determined according to the direction of sight of the user. For example, when the direction of the user's line of sight is toward the display screen within the elevator, it may be determined that the user is watching the advertisement within the elevator, and when the direction of the user's line of sight is toward other directions, such as when the user is looking down at the cell phone, it may be determined that the user is not watching the advertisement within the elevator. So that a second number of users viewing the advertisement may be obtained by determining the viewing status of each user.
In the embodiment of the application, the elevator plays different advertisements at different times, and as the first number of users taking the elevator is in the process of changing, if the watching preference of the advertisement is determined according to the second number of users watching the advertisement, the watching preference is biased, and possibly during the playing of a certain advertisement, the second number of users watching the advertisement is less due to the fact that the first number of users taking the elevator is less, but the watching preference cannot be represented as low in audience preference of the advertisement. For example, during the playing of the first advertisement, the number of users in the elevator is smaller, and during the playing of the second advertisement, the number of users riding in the elevator is increased, so that the number of users in the elevator is larger, and even if the number of users watching the first advertisement is larger than the number of users watching the second advertisement, the watching preference of the first advertisement is not larger than that of advertisement 1 because the total base numbers of riding users are different.
Therefore, after the first number of users taking the elevator and the second number of users watching the advertisement are obtained, the watching favorites of the advertisement are not determined only according to the second number, but also the user proportion of watching the advertisement is determined according to the first number and the second number, and then the watching favorites of the advertisement are determined according to the user proportion. It can be appreciated that the user's duty ratio of watching the advertisement can be used to accurately measure the watching favorites of the advertisement, for example, if the user's duty ratio of watching the first advertisement is higher than the user's duty ratio of watching the second advertisement, it can be accurately determined that the audience favorites of the first advertisement is greater than the audience favorites of the second advertisement, so that the advertisement played by the elevator can be adjusted according to the accurate watching favorites of each advertisement, for example, the playing frequency can be increased for the advertisement with higher watching favorites, so that the elevator advertisement can be played in accordance with the user's preference of riding the elevator, and the accuracy of elevator advertisement playing is improved.
For example, after the embodiment of the application obtains the viewing favorites of a plurality of advertisements, the sequence, frequency, time period and the like of playing the advertisements can be adjusted according to the viewing favorites of each advertisement. For example, for watching advertisements with higher favorites, the playing frequency can be increased, or the playing time of the advertisement can be adjusted to be the peak time, so that the advertisement played in the elevator meets the requirements of users, for watching advertisements with lower favorites, the playing frequency can be reduced, or the released advertisement can be replaced, and the like.
Referring to fig. 2, fig. 2 is a schematic flow chart of a second method for processing elevator advertisements according to an embodiment of the application.
In 201, during the playing of an advertisement within an elevator, a first number of users riding the elevator is obtained.
The elevator can be provided with a display screen, and different advertisements can be circularly played by the elevator due to the fact that the advertisements are played, and the first number of users riding the elevator can be obtained during the playing of each advertisement.
For example, the elevator may be provided with a camera, which can take a picture of the user currently taking the elevator in real time and count the first number of users by means of face recognition technology, i.e. each user may correspond to a unique number, so that during the playing of the advertisement, the counted number is not repeated even if the user repeatedly appears. For example, when a first advertisement starts to be played, counting the number a of users currently riding the elevator, during the playing of the first advertisement, if the elevator stops and the door is opened, obtaining whether a new user is riding the elevator, if so, counting the number b of users newly increasing the elevator until the playing of the first advertisement is finished, and taking the sum of the number a and the number b as a first number, namely taking the sum of the number of users riding the elevator as the first number during the playing of the first advertisement. For another example, in the embodiment of the present application, if the time period for the user to take the elevator is very short, for example, only take 1 floor, and the time period for taking the elevator is smaller than the preset time period, the preset time period may be set according to needs, for example, the preset time period is 2 seconds, 3 seconds, etc., and there is not enough time to watch the advertisement, then the user may be considered as an invalid user, the first number of users is not counted, and only when the time period for the user to take the elevator reaches the preset time period, the first number of users is counted, so that the more accurate first number of users can be obtained.
In 202, during the playing of the advertisement within the elevator, the gaze direction of each user riding the elevator is acquired;
in 203, determining a viewing status of advertisements by each user riding the elevator according to the sight line direction;
In 204, a second number of users viewing the advertisement is determined based on the viewing status of the advertisement by each user.
The embodiment of the application can acquire the second number of users watching the advertisements during the playing of each advertisement. For example, the elevator may be configured with an eye tracking system, which may cooperate with a camera to obtain a viewing direction of a user, and it may be appreciated that when eyes of the user look in different directions, the eyes may change, so that the viewing direction of the user may be determined by tracking the changes of the eyes in real time, and a viewing state of each user riding the elevator for advertisements may be determined according to the viewing direction of the user, where the viewing state includes a viewing advertisement state and a non-viewing advertisement state.
For example, when the line of sight of the user is directed to the direction of the advertisement, it may be determined that the user is watching the advertisement in the elevator, that is, it is determined that the user is watching the advertisement, and when the line of sight of the user is directed to the other direction, it is determined that the user is not watching the advertisement, such as when the user is looking down at the mobile phone, it may be determined that the user is not watching the advertisement in the elevator. So that a second number of users viewing the advertisement may be determined by determining the viewing status of each user.
In an exemplary embodiment, the advertisement viewing state of the user is determined to be an advertisement viewing state, and if the direction of the line of sight is the direction of the advertisement and the direction of the line of sight stays in the advertisement direction exceeds the preset viewing time, the advertisement viewing state of the user is determined to be an advertisement viewing state, otherwise, the advertisement viewing state of the user is determined to be an advertisement non-viewing state. That is, even if the implementation of the user is directed to the advertisement direction, if the viewing time is less than the preset viewing time period, the user may be considered to not be effectively viewing the advertisement, and the second number is not calculated, so that the second number of users viewing the advertisement can be accurately acquired, and thus the acquired second number is the number of users actually effectively viewing the advertisement.
In 205, a user duty cycle for viewing the advertisement is determined based on the first number and the second number.
It should be noted that, after the first number of users taking the elevator and the second number of users watching the advertisement are obtained, the embodiment of the application does not determine the watching preference of the advertisement only according to the second number, but determines the user duty ratio of watching the advertisement according to the first number and the second number, and then determines the watching preference of the advertisement according to the user duty ratio. It will be appreciated that if the preference for viewing of the advertisement is determined based solely on the second number, the preference for viewing is biased, possibly during the playing of a particular advertisement, due to the smaller first number of users riding the elevator, resulting in a smaller second number of users viewing the advertisement, which does not represent a lower preference for the audience of the advertisement. The user ratio of the advertisement watching method and the advertisement watching device can be used for accurately measuring the watching preference of the advertisement.
For example, the elevator plays a first advertisement and a second advertisement sequentially, during the playing of the first advertisement, the first number of users who take the elevator is 10, the second number of users who watch the first advertisement is 5, then the user ratio of watching the first advertisement is 5/10, and during the playing of the second advertisement, part of users leave, the first number of users who take the elevator is changed to 5, the second number of users who watch the second advertisement is 3, then the user ratio of watching the second advertisement is 3/5.
For example, a plurality of display screens may be arranged in the elevator, the plurality of display screens may display different advertisements in the same time period, and the viewing state of each user in the elevator for different advertisements is determined according to the sight direction; a second number of users viewing each advertisement is determined based on a viewing status of each user for a different advertisement. For example, there are 2 display screens in the elevator, broadcast first advertisement and second advertisement respectively in the same time zone, if the first quantity of users who take the elevator is 10, confirm the user's quantity of watching first advertisement according to user's realization direction and be 5, watch the user's quantity of second advertisement is 2, it can be understood that the user's quantity of taking the elevator is unanimous in the same time zone, watch the user's proportion of first advertisement is 5/10, watch the user's proportion of second advertisement is 2/10, can consider that the watching favorability of first advertisement is greater than the watching favorability of second advertisement.
For example, the embodiment of the present application may count the user's duty ratio of watching the advertisement in one period for the same advertisement, where the value of the period may be set according to the need, for example, may be 1 hour, 3 hours, 1 day, one week, etc., and the embodiment of the present application is not limited. For example, for a first advertisement, if the first advertisement is repeatedly played 5 times within one hour, then a first total number of users that appear in the elevator in total during the period of 5 times of the repeated playing of the first advertisement, and a second total number of users that view the first advertisement in total, are counted, and the user's duty ratio of viewing the advertisement within the one hour is calculated based on the duty ratio of the second total number to the first total number. It will be appreciated that counting different advertisements separately in a period, such as an hour, may relatively exclude special cases from occurring, so that the calculated user duty cycle may be more reliable. For another example, the user duty ratio of watching the first advertisement during each playing of the first advertisement in one period may be calculated, and then the user duty ratios of the plurality of times are averaged to obtain the final user duty ratio of the first advertisement.
In 206, during the playing of the advertisement, recording time information for playing the advertisement;
in 207, obtaining the corresponding user duty ratio of the advertisement when the information of different time is played, so as to obtain the watching favorites of the advertisement in different time periods;
in 208, the time of the advertisement is adjusted based on the advertisement's viewing preferences at different time periods.
According to the embodiment of the application, the situation that the user takes the elevator or the requirement is different in different time periods such as daytime or evening, morning or afternoon, workday or holiday and the like is considered, so that the embodiment of the application can record the time information of playing the advertisement during the playing of the advertisement, and the obtained user duty ratio of the advertisement is also accompanied with the time information.
According to the embodiment of the application, the corresponding user proportion of the advertisement in different time information can be obtained, and the time information can be divided into different time periods, so that the corresponding user proportion of the advertisement in different time information can be summarized according to the time periods, the user proportion of the advertisement in different time periods can be obtained, and the watching preference of the advertisement in different time periods can be determined. In another example, after the user proportion corresponding to the advertisement when the information of different time is played is obtained, a curve of the change of the user proportion corresponding to the advertisement with the information of time is obtained, and the user proportion of the advertisement in different time periods is obtained from the curve, so that the watching favorites of the advertisement in different time periods are determined.
That is, the corresponding relationship between the advertisement and the viewing preference can distinguish different time periods, so that the playing time of each advertisement can be adjusted according to the viewing preference corresponding to the advertisement in different time periods. For example, the statistics shows that the first advertisement has a low viewing preference in daytime and a high viewing preference in evening, and the playing time period of the first advertisement can be adjusted to be evening; if the watching preference of the second advertisement played on the weekdays is counted to be higher, but the watching preference of the second advertisement played on the weekends is lower, the playing time period of the first advertisement can be adjusted to be the weekdays, so that the watching requirements of users on different time periods are met more, and the accuracy of advertisement delivery is improved.
In another example, the status of the change in the user's duty cycle at the time of playback, based on the status of the change in the user's duty cycle,
Furthermore, the embodiment of the application can also count the change of the watching favorites of the advertisements from more dimensions, such as weather dimensions, season dimensions and the like, so as to adjust the playing time of the advertisements, thereby enabling the put advertisements to be more suitable for the demands of users under different conditions.
It can be understood that the embodiment of the application not only can count the overall viewing preference of each advertisement, but also can distinguish time periods or distinguish other dimensions to count the viewing preference of each advertisement, so that the viewing preference of a user for each advertisement can be measured in more dimensions, the highest viewing preference of the advertisement in a certain dimension can be identified, or the overall viewing preference of the advertisement is possibly not high, but the viewing preference of the advertisement is higher in a certain dimension, and the optimal playing time of each advertisement is identified, so that each advertisement obtains better playing effect.
By way of example, the embodiment of the application can acquire the viewing favorites of a plurality of advertisements so as to acquire the first corresponding relation between different advertisements and the viewing favorites; acquiring categories to which a plurality of advertisements belong; obtaining the watching favorites of each category of advertisements according to the first corresponding relation and the categories to which the advertisements belong; and adjusting the played advertisement category according to the watching preference of the advertisement of each category. That is, the embodiment of the application can generate the favorites rank of the advertisement category according to the watching favorites corresponding to different advertisements and the category to which the different advertisements belong, thereby acquiring the advertisement category preference of the user riding the elevator, and further can pertinently put the advertisement of the user preference category, thereby improving the utilization rate of the advertisement put on the elevator display screen. For example, if the user taking the elevator has a higher viewing preference for advertisements of food categories, then more advertisements of food categories can be placed on the elevator.
By way of example, the embodiment of the application can classify the users watching the advertisements to obtain the second corresponding relation between the advertisements and the watching favorites of each class of users; and adjusting the played advertisement according to the second corresponding relation and the category of the user riding the elevator.
In the embodiment of the application, different user categories are considered, the viewing favorites of the same advertisement are different, and the different user categories can be: therefore, the embodiment of the application can not only calculate a watching preference for each advertisement, but also further distinguish the second corresponding relation between the advertisement and the watching preference of each class of users, so that the more favored advertisement can be selected according to the class of users in the current elevator, for example, the watching preference of the first advertisement is higher for the first advertisement, and the watching preference of the second advertisement is higher for the second advertisement, then the played advertisement can be selected according to the proportion of the first advertisement and the second advertisement in the current elevator, when the proportion of the first advertisement is higher for the first advertisement, and when the proportion of the second advertisement is higher for the second advertisement, so that the played advertisement can be focused to a greater extent.
It should be noted that, step 205 is not related to step 201 and step 202.
Referring to fig. 3 and fig. 4, fig. 3 is a schematic diagram of a first structure of an apparatus for processing elevator advertisement according to an embodiment of the present application, and fig. 4 is a schematic diagram of a second structure of an apparatus for processing elevator advertisement according to an embodiment of the present application. The processing device 300 of the elevator advertisement may include an acquisition module 301, a first determination module 302, and a second determination module 303, wherein:
An acquisition module 301 for acquiring a first number of users riding an elevator and a second number of users watching an advertisement during the playing of the advertisement within the elevator;
a first determining module 302, configured to determine a user duty ratio for viewing the advertisement according to the first number and the second number;
a second determining module 303, configured to determine a viewing preference of the advertisement according to the user duty ratio.
In one embodiment, the obtaining module 301 is further configured to: acquiring the sight direction of each user riding the elevator; determining the watching state of each user riding the elevator to the advertisement according to the sight direction; a second number of users viewing the advertisement is determined based on a viewing status of the advertisement by each user.
In one embodiment, the obtaining module 301 is further configured to: determining the watching states of different advertisements of each user in the elevator according to the sight direction; a second number of users viewing each advertisement is determined based on a viewing status of each user for a different advertisement.
In one embodiment, the obtaining module 301 is further configured to: if the line of sight direction is the direction facing the advertisement and the stay in the advertisement direction exceeds the preset watching time, determining that the watching state of the advertisement by the user is the watching advertisement state, otherwise, determining that the watching state of the advertisement by the user is the non-watching advertisement state.
In one embodiment, the elevator advertisement processing apparatus 300 further includes an adjustment module 304, where the adjustment module 304 is configured to: obtaining the watching favorites of a plurality of advertisements so as to obtain a first corresponding relation between different advertisements and the watching favorites; acquiring categories to which a plurality of advertisements belong; obtaining the watching favorites of each category of advertisements according to the first corresponding relation and the categories to which the advertisements belong; and adjusting the played advertisement category according to the watching preference of the advertisement of each category.
In one embodiment, the adjustment module 304 is further configured to: classifying users watching advertisements to obtain a second corresponding relation between the advertisements and the watching favorites of each class of users; and adjusting the played advertisement according to the second corresponding relation and the category of the user riding the elevator.
In one embodiment, the adjustment module 304 is further configured to: recording time information of playing the advertisement during playing of the advertisement; obtaining corresponding user duty ratios of advertisements when different time information is played so as to obtain the watching favorites of the advertisements in different time periods; and adjusting the playing time of the advertisement according to the watching favorites of the advertisement in different time periods.
An embodiment of the present application provides a computer-readable storage medium having stored thereon a computer program which, when executed on a computer, causes the computer to execute a flow in a thread scheduling method as provided in the present embodiment.
The embodiment of the application also provides an elevator, which comprises a memory and a processor, wherein the processor is used for executing the flow in the elevator advertisement processing method provided by the embodiment by calling the computer program stored in the memory. Referring to fig. 5, fig. 5 is a schematic diagram of a first structure of an elevator according to an embodiment of the application.
The elevator 400 may include a processor 401, memory 402, and the like. It will be appreciated by those skilled in the art that the elevator structure shown in fig. 5 is not limiting of the elevator and may include more or fewer components than shown, or certain components in combination, or a different arrangement of components.
The processor 401 is a processing center for elevator advertisement, connects various parts of the entire elevator using various interfaces and lines, performs various functions of the elevator and processes data by running or executing application programs stored in the memory 402, and calling data stored in the memory 402, thereby performing overall monitoring of the elevator.
Memory 402 may be used to store applications and data. The memory 402 stores application programs including executable code. Applications may constitute various functional modules. The processor 401 executes various functional applications and data processing by running application programs stored in the memory 402. The processor 401 is electrically connected to the memory 402.
In this embodiment, the processor 401 in the elevator loads executable codes corresponding to the processes of one or more application programs into the memory 402 according to the following instructions, and the processor 401 executes the application programs stored in the memory 402, so as to execute:
during the playing of the advertisement within the elevator, a first number of users riding the elevator and a second number of users watching the advertisement are obtained;
Determining a user duty cycle for viewing the advertisement based on the first number and the second number;
And determining the watching favorites of the advertisements according to the user duty ratio.
Referring to fig. 6, fig. 6 is a schematic diagram of a second structure of an elevator according to an embodiment of the application. The elevator 400 may further include: display 403, audio circuit 404, camera 405, radio frequency circuit 406, sensor 407, input unit 408, power supply 409, and the like. The processor 401 is electrically connected to the display 403, the audio circuit 404, the camera 405, the radio frequency circuit 406, the sensor 407, the input unit 408, and the power supply 409, respectively.
The display 403 may be used to display information entered by the user or information provided to the user as well as various graphical user interfaces of the elevator, which may be constituted by images, text, icons, video and any combination thereof. Specifically, the display screen 403 may be used to display any advertisement or the like in the embodiment of the present application.
The camera 405, the camera 405 can shoot the user who takes the elevator currently in real time, the number of the camera 405 can be one or more, based on the image information shot by the camera 405, the first number of the users who take the elevator, the second number of the users who watch the advertisement, etc. can be obtained.
Audio circuitry 404 may provide an audio interface between the user and the elevator through a speaker, microphone. Wherein the audio circuit 404 includes a microphone. The microphone is electrically connected to the processor 401. The microphone is used for receiving voice information input by a user.
The radio frequency circuitry 406 is configured to receive and transmit radio frequency signals for communication with a network device or other electronic device via wireless communication. Based on the radio frequency circuit 406, the elevator can be used to communicate with other electronic devices.
The sensor 407 is used to collect environmental information. The sensor 407 may include one or more of an ambient brightness sensor, an acceleration sensor, a gyroscope, and the like.
The input unit 408 may be used to receive entered numbers, character information or user characteristic information (e.g., fingerprints), and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.
A power supply 409 is used to power the various components of elevator 400. In some embodiments, power supply 409 is logically connected to processor 401 through a power management system to perform functions such as managing charging, discharging, and power consumption through the power management system.
Although not shown in the drawings, the electronic device 400 may further include a bluetooth module, etc., which will not be described herein.
In this embodiment, the processor 401 in the elevator 400 loads executable codes corresponding to the processes of one or more application programs into the memory 402 according to the following instructions, and the processor 401 executes the application programs stored in the memory 402, so as to execute:
during the playing of the advertisement within the elevator, a first number of users riding the elevator and a second number of users watching the advertisement are obtained;
Determining a user duty cycle for viewing the advertisement based on the first number and the second number;
And determining the watching favorites of the advertisements according to the user duty ratio.
In one embodiment, in acquiring the second number of users viewing the advertisement, the processor 401 performs: acquiring the sight direction of each user riding the elevator; determining the watching state of each user riding the elevator to the advertisement according to the sight direction; a second number of users viewing the advertisement is determined based on a viewing status of the advertisement by each user.
In one embodiment, the viewing status of advertisements by each user riding an elevator is determined according to the direction of the line of sight; in determining the second number of users viewing the advertisement based on each user's viewing status of the advertisement, the processor 401 performs: determining the watching states of different advertisements of each user in the elevator according to the sight direction; a second number of users viewing each advertisement is determined based on a viewing status of each user for a different advertisement.
In one embodiment, in determining the viewing status of each user riding an elevator for advertisements based on the gaze direction, the processor 401 performs: if the line of sight direction is the direction facing the advertisement and the stay in the advertisement direction exceeds the preset watching time, determining that the watching state of the advertisement by the user is the watching advertisement state, otherwise, determining that the watching state of the advertisement by the user is the non-watching advertisement state.
In one embodiment, after determining the viewing favorites of the advertisement based on the user's duty cycle, the processor 401 performs: obtaining the watching favorites of a plurality of advertisements so as to obtain a first corresponding relation between different advertisements and the watching favorites; acquiring categories to which a plurality of advertisements belong; obtaining the watching favorites of each category of advertisements according to the first corresponding relation and the categories to which the advertisements belong; and adjusting the played advertisement category according to the watching preference of the advertisement of each category.
In one embodiment, after determining the viewing favorites of the advertisement based on the user's duty cycle, the processor 401 performs: classifying users watching advertisements to obtain a second corresponding relation between the advertisements and the watching favorites of each class of users; and adjusting the played advertisement according to the second corresponding relation and the category of the user riding the elevator.
In one embodiment, the processor 401 performs recording of time information for playing an advertisement during the playing of the advertisement; and after determining the viewing preference of the advertisement according to the user duty ratio, the processor 401 performs obtaining the corresponding user duty ratio of the advertisement when the information of different time is played, so as to obtain the viewing preference of the advertisement in different time periods; and adjusting the playing time of the advertisement according to the watching favorites of the advertisement in different time periods.
In the foregoing embodiments, the descriptions of the embodiments are focused on, and the portions of an embodiment that are not described in detail in the foregoing embodiments may be referred to in the foregoing detailed description of the thread scheduling method, which is not repeated herein.
The elevator advertisement processing device provided by the embodiment of the application belongs to the same conception as the elevator advertisement processing method in the above embodiment, and any method provided in the elevator advertisement processing method embodiment can be operated on the elevator advertisement processing device, and the specific implementation process is detailed in the elevator advertisement processing method embodiment and is not repeated here.
It should be noted that, for the method for processing an elevator advertisement according to the embodiment of the present application, it will be understood by those skilled in the art that all or part of the flow of the method for processing an elevator advertisement according to the embodiment of the present application may be implemented by controlling related hardware through a computer program, where the computer program may be stored in a computer readable storage medium, such as a memory, and executed by at least one processor, and the execution process may include the flow of the embodiment of the method for processing an elevator advertisement. The storage medium may be a magnetic disk, an optical disk, a Read Only Memory (ROM), a random access Memory (RAM, random Access Memory), or the like.
For the processing device of the elevator advertisement in the embodiment of the application, each functional module can be integrated in one processing chip, each module can exist alone physically, and two or more modules can be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules, if implemented as software functional modules and sold or used as a stand-alone product, may also be stored on a computer readable storage medium such as read-only memory, magnetic or optical disk, etc.
The foregoing describes in detail the method, apparatus, storage medium and elevator for processing elevator advertisement provided by the embodiments of the present application, and specific examples are applied to illustrate the principles and embodiments of the present application, and the above description of the embodiments is only used to help understand the method and core idea of the present application; meanwhile, as those skilled in the art will vary in the specific embodiments and application scope according to the ideas of the present application, the present description should not be construed as limiting the present application in summary.

Claims (10)

CN202311364220.8A2023-10-192023-10-19Elevator advertisement processing method and device, storage medium and elevatorPendingCN118134561A (en)

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CN110324683A (en)*2018-03-312019-10-11汉唐传媒股份有限公司A kind of method that digital signage plays advertisement
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CN108985845A (en)*2018-07-182018-12-11北京旷视科技有限公司Broadcast monitoring method, apparatus and system
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