Disclosure of Invention
The disclosure provides a media content display method, a device, electronic equipment and a storage medium, which not only can enrich the display form of media content and promote the popularization effect of reference resources, but also can promote the interface display efficiency. The technical scheme of the present disclosure is as follows:
according to a first aspect of embodiments of the present disclosure, there is provided a media content presentation method, the method comprising:
displaying first media content on a media content display interface, wherein the first media content is used for popularizing a first reference resource;
and responding to the triggering operation implemented on the first media content, displaying a resource popularization interface of the first reference resource, wherein the resource popularization interface is provided with first description information of the first reference resource, a triggering component and at least one second media content, the first description information is used for describing the first reference resource, the triggering component is used for guiding to continue displaying the first media content, and the second media content is used for popularizing the second reference resource.
According to the method, the first media content is displayed on the media content display interface to promote the first reference resource, and the triggering operation on the first media content is responded, so that on one hand, the description information of the first reference resource is displayed on the resource promotion interface to promote the resource promotion effect, on the other hand, the user is prompted to continuously display the first media content in a trigger component mode, the situation that the user jumps to the resource promotion interface from the media content display interface due to false touch is avoided, on the other hand, the time of displaying the trigger component is reasonably utilized, the second media content is synchronously displayed to promote the second reference resource, the display mode of the media content is enriched, the promotion effect of the reference resource is further promoted, and the interface display efficiency is also promoted.
In some embodiments, the method further comprises at least one of:
responding to triggering operation implemented on the first description information, and jumping from the resource promotion interface to a first resource display interface of the first reference resource, wherein the first resource display interface is used for displaying the first reference resource;
and responding to triggering operation implemented on the second media content, and jumping from the resource promotion interface to a second resource display interface of the second reference resource, wherein the second resource display interface is used for displaying the second reference resource.
By the method, the reference resources can be promoted for both the first media content and the second media content, so that the second media content is synchronously displayed at the moment of displaying the first description information to provide an entrance for jumping to the second resource display interface, the display form of the media content is enriched, the promotion effect of the reference resources is further improved, and the interface display efficiency is also improved.
In some embodiments, the trigger component includes a first control and a second control, the method further comprising:
responding to triggering operation implemented on the first control, and displaying the media content display interface;
and responding to the triggering operation of the second control, and displaying a prompt interface, wherein the prompt interface is used for prompting that the first media content is stopped being displayed.
By means of the method, the first media content is guided to be continuously displayed through the triggering component, or the first media content is prompted to stop displaying, so that the man-machine interaction efficiency and the user experience can be improved.
In some embodiments, the method further comprises:
displaying at least one third media content on the prompt interface, wherein the third media content is used for popularizing a third reference resource;
And responding to triggering operation implemented on the third media content, and jumping from the prompt interface to a third resource display interface of the third reference resource, wherein the third resource display interface is used for displaying the third reference resource.
By the method, the time for displaying the prompt interface is reasonably utilized, the third media content capable of promoting the third reference resource is synchronously displayed, the display form of the media content is further enriched, the resource promotion effect is improved, jump links for displaying a plurality of media content are saved, and the display efficiency of the media content is improved.
In some embodiments, the presenting at least one third media content on the alert interface includes:
displaying a target prompt message on the prompt interface, the target prompt message indicating that a target trigger operation is performed on the prompt interface to display the at least one third media content;
and in response to the target trigger operation implemented on the prompt interface, displaying the at least one third media content on the prompt interface.
By the mode, the third media content can be further displayed by prompting through the prompting message, and the man-machine interaction efficiency and the user experience can be improved.
In some embodiments, the method further comprises:
displaying the first description information on the prompt interface;
and responding to triggering operation implemented on the first description information on the prompt interface, and jumping from the resource promotion interface to a first resource display interface of the first reference resource, wherein the first resource display interface is used for displaying the first reference resource.
In some embodiments, the resource promotion interface for exposing the first reference resource in response to a triggering operation performed on the first media content includes:
in response to a trigger operation performed on the first media content, obtaining the at least one second media content associated with the first media content;
and displaying the first description information, the trigger component and the at least one second media content on the resource promotion interface.
In some embodiments, the obtaining the at least one second media content associated with the first media content in response to a triggering operation performed on the first media content comprises:
responding to the triggering operation implemented on the first media content, and if the time length of displaying the first media content on the media content display interface is greater than or equal to a first threshold value, acquiring at least one second media content associated with the first media content;
The method further comprises the steps of:
and if the duration is smaller than the first threshold value, acquiring the at least one second media content which is different from the first media content.
It should be understood that if the duration of displaying the first media content on the media content display interface is longer, it indicates that the user is likely to be interested in the media content, so that the second media content having relevance to the first media content on the content is obtained, and related media content can be further displayed on the basis of the originally displayed media content, so that the resource popularization effect is improved. If the duration of displaying the first media content on the media content display interface is shorter, the user is indicated to be likely not interested in the media content, so that the second media content which does not have relevance with the first media content in content is obtained, other media content can be displayed in time to promote resources, and the resource promotion effect is improved.
In some embodiments, the method further comprises at least one of:
if the first reference resource is a virtual space, acquiring the at least one second media content associated with the virtual space;
if the first reference resource is a video, acquiring the at least one second media content associated with the video;
And if the first reference resource is an article, acquiring the at least one second media content associated with the article.
In this way, the continuity from the first media content to the second media content is maintained, and the user experience is improved.
In some embodiments, the resource promotion interface for exposing the first reference resource in response to a triggering operation performed on the first media content includes:
and responding to the triggering operation applied to the first media content, and arranging and displaying a plurality of second media contents in the adjacent area of the triggering component on the resource promotion interface according to the association degree between the first media content and each second media content.
Through the mode, the second media content with higher association degree can be placed at a more striking position, a prompting effect can be achieved, and then the resource popularization effect is improved.
According to a second aspect of embodiments of the present disclosure, there is provided a media content presentation device, the device comprising:
a first display unit configured to perform display of first media content on a media content display interface, the first media content being for promotion of a first reference resource;
The second display unit is configured to execute a resource promotion interface for displaying the first reference resource in response to a triggering operation applied to the first media content, wherein the resource promotion interface is provided with first description information of the first reference resource, a triggering component and at least one second media content, the first description information is used for describing the first reference resource, the triggering component is used for guiding to continue displaying the first media content, and the second media content is used for promoting the second reference resource.
In some embodiments, the apparatus further comprises at least one of:
a first interface jumping unit configured to perform a jump from the resource promotion interface to a first resource presentation interface of the first reference resource in response to a trigger operation performed on the first description information, the first resource presentation interface being for presenting the first reference resource;
and a second interface jumping unit configured to perform a jump from the resource promotion interface to a second resource presentation interface of the second reference resource in response to a trigger operation performed on the second media content, the second resource presentation interface being used for presenting the second reference resource.
In some embodiments, the trigger component includes a first control and a second control, the apparatus further comprising:
a third display unit configured to perform displaying the media content display interface in response to a trigger operation performed on the first control;
and the fourth display unit is configured to perform a trigger operation which is performed on the second control, and display a prompt interface which is used for prompting that the first media content is stopped being displayed.
In some embodiments, the fourth presentation unit is configured to perform:
displaying at least one third media content on the prompt interface, wherein the third media content is used for popularizing a third reference resource;
and responding to triggering operation implemented on the third media content, and jumping from the prompt interface to a third resource display interface of the third reference resource, wherein the third resource display interface is used for displaying the third reference resource.
In some embodiments, the fourth presentation unit is configured to perform:
displaying a target prompt message on the prompt interface, the target prompt message indicating that a target trigger operation is performed on the prompt interface to display the at least one third media content;
And in response to the target trigger operation implemented on the prompt interface, displaying the at least one third media content on the prompt interface.
In some embodiments, the fourth presentation unit is configured to perform:
displaying the first description information on the prompt interface;
and responding to triggering operation implemented on the first description information on the prompt interface, and jumping from the resource promotion interface to a first resource display interface of the first reference resource, wherein the first resource display interface is used for displaying the first reference resource.
In some embodiments, the first presentation unit is configured to perform:
in response to a trigger operation performed on the first media content, obtaining the at least one second media content associated with the first media content;
and displaying the first description information, the trigger component and the at least one second media content on the resource promotion interface.
In some embodiments, the second presentation unit is configured to perform:
responding to the triggering operation implemented on the first media content, and if the time length of displaying the first media content on the media content display interface is greater than or equal to a first threshold value, acquiring at least one second media content associated with the first media content;
Or if the duration is smaller than the first threshold value, acquiring the at least one second media content different from the content of the first media content.
In some embodiments, the apparatus further comprises an acquisition unit configured to perform at least one of:
if the first reference resource is a virtual space, acquiring the at least one second media content associated with the virtual space;
if the first reference resource is a video, acquiring the at least one second media content associated with the video;
and if the first reference resource is an article, acquiring the at least one second media content associated with the article.
In some embodiments, the second presentation unit is configured to perform:
and responding to the triggering operation applied to the first media content, and arranging and displaying a plurality of second media contents in the adjacent area of the triggering component on the resource promotion interface according to the association degree between the first media content and each second media content.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device comprising:
one or more processors;
a memory for storing the processor-executable program code;
Wherein the processor is configured to execute the program code to implement the media content presentation method described above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the above-described media content presentation method.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the above-described media content presentation method.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions. For example, media content and the like referred to in the embodiments of the present disclosure are all acquired with sufficient authorization. In some embodiments, the disclosure provides a permission query page for querying whether to grant the right to acquire the information, in which a grant authorization control and a deny authorization control are displayed, and in case that a trigger operation on the grant authorization control is detected, the media content display method provided by the disclosure embodiment is used to acquire the information.
Fig. 1 is a schematic view of an implementation environment provided by an embodiment of the disclosure, referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102. The terminal 101 and the server 102 are directly or indirectly connected by wired or wireless communication, which is not limited.
The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may refer broadly to one of a plurality of terminals, and the present embodiment is illustrated only with the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser. Illustratively, the terminal 101 can be provided with and run an application for providing browsing services for media content to objects, such as, but not limited to, video-type applications, audio-type applications, social-type applications, and the like. For example, the application may take the form of a web application, a applet, a client, or the like, to which the present disclosure is not limited. Where a applet refers to a program that runs on other applications, such as an applet.
The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like. The number of servers 102 described above may be greater or lesser, and embodiments of the present disclosure are not limited in this regard. The server 102 is illustratively used to provide background services for applications running on the terminal 101. For example, the terminal 101 acquires a corresponding video from the server 102 to play in response to a video play operation for a certain video. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.
Fig. 2 is a flowchart of a media content presentation method provided in an embodiment of the present disclosure. As shown in fig. 2, the method is performed by a terminal, which illustratively includes the following steps 201 and 202.
In step 201, the terminal displays a first media content on a media content display interface, the first media content being used to promote a first reference resource.
In the embodiment of the disclosure, an application program is operated on the terminal, and the application program supports displaying media content to promote reference resources, wherein the media content comprises at least one of the following: text, pictures, video, audio, motion pictures, special effects, etc., embodiments of the present disclosure are not limited to a particular form of media content, i.e., the media content may be composed of one type of content, e.g., the media content is an article, or the media content is a piece of video; the media content may also be composed of various types of content, for example, the media content is a video with a title, or the media content is an article with a drawing, or the media content is a video with a descriptive information jump control, etc., and the disclosure is not limited thereto. The reference resource may be an item, virtual space, video, application, service, marketing campaign, or the like, and the disclosure is not specifically limited herein.
The terminal displays an application interface of the application program, and responds to the operation implemented on the application interface, and displays first media content on the media content display interface, wherein the first media content is used for popularizing a first reference resource, and the first media content is used for skipping from the media content display interface to a first resource popularizing interface of the first reference resource by implementing a trigger operation on the first media content (for example, the first media content comprises a trigger control used for displaying descriptive information and implementing the trigger operation on the trigger control). It should be noted that, the present disclosure is not limited to the interface content before the first media content is displayed, and is not limited to how to trigger the first media content to be displayed. For example, if the application program is a game application, the interface before the first media content is displayed may be a game running interface, the terminal displays a control (such as a "display XX media content") for triggering the display of the first media content on the game running interface, and in response to a triggering operation of the control, the terminal displays the first media content (for example, includes a section of video for popularizing a virtual space and a control for displaying descriptive information, and a user can click on the control to trigger the terminal to display a corresponding resource popularizing interface). It should be understood that this is by way of example only and is not limiting of the present disclosure, as the first media content may not be presented by triggering, but rather directly on the application interface.
In step 202, the terminal responds to a triggering operation implemented on the first media content, and displays a resource promotion interface of the first reference resource, wherein the resource promotion interface is provided with first description information of the first reference resource, a triggering component and at least one second media content, the first description information is used for describing the first reference resource, the triggering component is used for guiding to continue displaying the first media content, and the second media content is used for promoting the second reference resource.
In the embodiment of the present disclosure, the triggering operation performed on the first media content is, for example, a clicking operation (such as a single click, a double click, a long press, etc.), and, for example, the triggering operation performed on the control for displaying the first description information on the media content display interface is, for example, a shaking operation, etc., and in practical application, other operation manners may be adopted to implement the same function, which is not described herein again. The first description information displayed on the resource promotion interface is used for describing the first reference resource, and the display position of the first description information in the resource promotion page can be set and changed according to the requirement, which is not particularly limited herein.
Illustratively, the number of second media content may be one or more, which is not limited by the present disclosure. It should be understood that the first media content and the second media content can both popularize the reference resource, that is, the terminal synchronously displays the first description information of the first reference resource, the trigger component and the second media content to popularize other reference resources when the user triggers the first media content, and the terminal can jump to the second resource display interface of the second reference resource by implementing the trigger operation on the second media content in the same manner as the first media content. On one hand, the description information of the first reference resource is displayed on the resource popularization interface so as to improve the resource popularization effect, on the other hand, the user is prompted to continuously display the first media content in a form of a trigger component, the situation that the user jumps to the resource popularization interface from the media content display interface due to false touch is avoided, on the other hand, the opportunity of the display trigger component is reasonably utilized, other media content capable of popularizing the reference resource is synchronously displayed, the display form of the media content is enriched, the popularization effect of the reference resource is further improved, and the interface display efficiency is also improved.
In some embodiments, the terminal triggers an adjacent region of the component on the resource promotion interface to display at least one second media content. Illustratively, the adjacent area may be an upper area of the trigger component, or may be a lower area of the trigger component, etc., and it should be understood that the present disclosure is not limited to the layout manner of the trigger component and the second media content on the resource promotion interface. In some embodiments, the first layer where the trigger component and the second media content are located covers the second layer where the first media content is located, and the transparency of the second layer can be preset, which is not limited in this disclosure. Therefore, the triggering component and the second media content can be highlighted and displayed, and information interference of the first media content is avoided.
In some embodiments, the terminal jumps from the resource promotion interface to a first resource presentation interface of the first reference resource in response to a triggering operation performed on the first description information, the first resource presentation interface being for presenting the first reference resource. In other embodiments, the terminal jumps from the resource promotion interface to a second resource presentation interface of a second reference resource in response to a triggering operation performed on the second media content, the second resource presentation interface being for presenting the second reference resource. That is, two paths for jumping to the resource display interface are provided through the resource promotion interface, so that the promotion effect of the reference resource is improved, and the interface display efficiency is also improved.
The above steps 201 and 202 are illustrated below with reference to fig. 3. Fig. 3 is a schematic diagram showing media content provided by an embodiment of the present disclosure. As shown in fig. 3, the terminal presents an application interface of the application program and presents [ presents XX media content ] control 301 on the application interface, and in response to a trigger operation of control 301, the terminal presents first media content 302 on the media content presentation interface. The terminal displays the first description information 303, the trigger component 304 and the second media content 305 on the resource promotion interface in response to the trigger operation performed on the first media content 302, jumps from the resource promotion interface to the first resource display interface of the first reference resource in response to the trigger operation performed on the first description information 303, and jumps from the resource promotion interface to the second resource display interface of the second reference resource in response to the trigger operation performed on the second media content 305. It should be noted that the resource display interfaces displayed after the two paths are jumped may be the same or different, and the disclosure is not limited thereto. The specific embodiment of the triggering operation is not limited, and may be, for example, a clicking operation for media content, a clicking operation for a specific control in media content, or the like.
In summary, in the media content display method provided by the present disclosure, a first media content is displayed on a media content display interface to promote a first reference resource, and in response to a triggering operation implemented on the first media content, on one hand, description information of the first reference resource is displayed on the resource promotion interface to promote a resource promotion effect, on the other hand, a user is prompted in a form of a triggering component to continuously display the first media content, so that a jump from the media content display interface to the resource promotion interface due to a false touch of the user is avoided, on the other hand, the time of displaying the triggering component is reasonably utilized, and a second media content is synchronously displayed to promote a second reference resource, so that the display form of the media content is enriched, the promotion effect of the reference resource is further improved, a jump link for displaying a plurality of media contents is saved, and the display efficiency of the media content is improved.
In the anti-viewing related technology, when media content is displayed on an interface of an application to popularize a reference resource, once a user triggers and displays description information of the corresponding reference resource, the user is not interested in the reference resource and can only exit, so that the user experience is influenced, and the resource popularization effect is poor.
Having briefly described the method for displaying media content provided by the present disclosure through fig. 2, an embodiment of the present disclosure is described in detail below with reference to fig. 4.
Fig. 4 is a flow chart of another media content presentation method provided by an embodiment of the present disclosure. As shown in fig. 4, the method is applied to a terminal, and illustratively the method includes steps 401 to 406 described below.
In step 401, the terminal displays a first media content on a media content display interface, the first media content being used to promote a first reference resource.
The present step 401 is the same as the previous step 201, and will not be described herein.
Based on the foregoing, the disclosure is not limited to the content of the first resource presentation interface that jumps to the first reference resource. For example, the first reference resource is a virtual space, the first media content may be an introduction video for the virtual space, and in the case that the terminal jumps to the first resource display interface, the first resource display interface may be a virtual live broadcast interface of the virtual space a, or a virtual live broadcast interface of the virtual space B, or a display interface of a plurality of virtual spaces, or the like. For another example, the first reference resource is a video, the first media content may be an abstract video of the video B, and the first resource display interface may be a playing interface of the video B, or an creator information interface of the video B, when the terminal jumps to the first resource display interface, or the like. For another example, the first reference resource is an item, the first media content may be an introduction video of the item C, and in the case that the terminal jumps to the first resource display interface, the first resource display interface may be a transaction interface of the item C, or a detail interface of the item C, or the like. It should be understood that this is by way of example only and is not limiting of the disclosure, and that other information may be presented on the first resource presentation interface in practical applications. By the method, on one hand, continuity of jumping from the first media content to the first resource display interface is maintained, and on the other hand, a user can conveniently and rapidly check the resource display interface of the first reference resource through the first media content, so that man-machine interaction efficiency is improved.
In step 402, the terminal obtains at least one second media content associated with the first media content in response to a triggering operation performed on the first media content, the second media content being used to promote a second reference resource.
The triggering operation performed on the first media content refers to the foregoing step 202, and is not described herein. The first media content and the second media content are associated, namely, the first media content and the second media content not only can promote the reference resource, but also can be associated with each other. In this way, the continuity from the first media content to the second media content is maintained, and the user experience is improved.
Illustratively, taking the first reference resource as a virtual space as an example, the terminal obtains at least one second media content associated with the virtual space. For example, the first media content is an introduction video for the virtual space a, the second media content is a virtual live view of the virtual space a, anchor information of the virtual space a, reservation information of the virtual space a, or introduction information of an item to be transacted in the virtual space a, and the like, and the present disclosure is not limited thereto.
Taking the first reference resource as an example of video, the terminal acquires at least one second media content associated with the video. For example, the first media content is an excerpt video of video B, the second media content is a video cover of video B, creator information of video B, or an associated video of video B, etc., and the disclosure is not limited thereto.
Taking the first reference resource as an article as an example, the terminal acquires at least one second media content associated with the article. For example, the first media content is an introduction video of item C, the second media content is item information of item C, transaction details of item C, or associated items of item C, etc., and the present disclosure is not limited thereto.
It should be understood that the foregoing description of the first media content and the second media content is merely illustrative, and that the first media content and the second media content may not have a relevance therebetween, which is not limited by the present disclosure.
In some embodiments, the terminal is responsive to a triggering operation performed on the first media content to obtain at least one second media content associated with the first media content if a time period for displaying the first media content on the media content display interface is greater than or equal to a first threshold. The first threshold may be preset, which is not limited by the disclosure. It should be understood that if the duration of displaying the first media content on the media content display interface is longer, it indicates that the user is likely to be interested in the media content, so that the second media content having relevance to the first media content on the content is obtained, and related media content can be further displayed on the basis of the originally displayed media content, so that the resource popularization effect is improved. Of course, in other embodiments, if the duration of the presentation of the first media content on the media content presentation interface is less than the first threshold, the terminal obtains at least one second media content that is different from the content of the first media content. That is, if the duration of displaying the first media content on the media content display interface is shorter, it indicates that the user is likely not interested in the media content, so that the second media content which has no relevance to the first media content in content is obtained, other media content can be displayed in time to promote resources, and the resource promotion effect is improved.
In step 403, the terminal displays the first description information, the trigger component and at least one second media content on the resource promotion interface of the first reference resource, and the trigger component is used for guiding to continue displaying the first media content.
The present step 403 is similar to the previous step 202, and will not be described herein.
In some embodiments, the disclosure does not limit the content of the second resource presentation interface for jumping to the second reference resource through the second media content in a manner similar to the aforementioned step 401. By the method, on one hand, the continuity from the first media content to the second media content and then to the second resource display interface is maintained, and on the other hand, the user can conveniently and rapidly check the resource display interface of the second reference resource through the second media content, so that the man-machine interaction efficiency is improved.
In some embodiments, the first descriptive information is located within the trigger component. The terminal is schematically jumped from the resource promotion interface to a first resource presentation interface of a first reference resource in response to a triggering operation implemented on the first descriptive information in the triggering component. By the mode, the first description information is displayed by utilizing the display space of the trigger assembly, so that the interface display space is saved, and the interface display efficiency is further improved.
In addition, as can be seen from the foregoing step 402, the first media content and the second media content may have relevance in terms of content, and accordingly, in this step, the terminal triggers, on the resource promotion interface, adjacent areas of the component according to the relevance between the first media content and each of the second media content, and arranges and displays a plurality of the second media content. That is, the plurality of second media contents are sequentially displayed in order of the higher degree of association. Therefore, the second media content with higher association degree can be placed at a more striking position, a prompting effect can be achieved, and further the resource popularization effect is improved.
Referring to fig. 5 to fig. 8, a description will be given of a display process of the second resource display interface, taking the first reference resource as a virtual space as an example.
As shown in fig. 5, the terminal presents the first media content 501 on a media content presentation interface, and in response to a triggering operation performed on the first media content 501, presents the first description information 502, the triggering component 503, and the second media content 504 on a resource promotion interface. In some scenarios, the terminal jumps from the resource promotion interface to a second resource presentation interface, which is a virtual live interface of the virtual space B, in response to a triggering operation performed on the second media content 504 (e.g., a clicking operation performed on the second media content 504). In other scenarios, the terminal jumps from the resource promotion interface to the first resource presentation interface, which is a virtual live interface of the virtual space a, in response to a triggering operation performed on the first description information 502.
As shown in fig. 6, the terminal presents the first media content 601 on a media content presentation interface, and in response to a triggering operation performed on the first media content 601, presents the first description information 602, the triggering component 603, and the second media content 604 on a resource promotion interface. In some scenarios, the terminal, in response to a triggering operation performed on the second media content 604 (e.g., a clicking operation performed on the second media content 604), jumps from the resource promotion interface to a second resource presentation interface, which is an information interface of the video creator, for providing a focus function for the video creator. In other scenarios, the terminal jumps from the resource promotion interface to the first resource presentation interface, which is a virtual live interface of the virtual space a, in response to a triggering operation performed on the first description information 602.
As shown in fig. 7, the terminal displays the first media content 701 on the media content display interface, and in response to a triggering operation performed on the first media content 701, displays the first description information 702, the triggering component 703 and the second media content 704 on the resource promotion interface, and in some scenarios, the terminal jumps from the resource promotion interface to the second resource display interface, which is an anchor information interface, to provide a virtual live broadcast reservation function in response to a triggering operation performed on the second media content 704 (such as a clicking operation performed on the second media content 704). In other scenarios, the terminal jumps from the resource promotion interface to the first resource presentation interface, which is a virtual live interface of the virtual space a, in response to a triggering operation performed on the first description information 702.
As shown in fig. 8, the terminal displays the first media content 801 on the media content display interface, and in response to a triggering operation performed on the first media content 801, displays the first description information 802, the triggering component 803, and the second media content 804 on the resource promotion interface, and in some scenarios, the terminal jumps from the resource promotion interface to the second resource display interface, which is a transaction interface for an item, in response to a triggering operation performed on the second media content 804 (such as a clicking operation performed on the second media content 804), for providing an item transaction function. In other scenarios, the terminal jumps from the resource promotion interface to the first resource presentation interface, which is a virtual live interface of the virtual space a, in response to a triggering operation performed on the first description information 802.
In step 404, the terminal responds to the triggering operation performed on the second control in the triggering component, and displays a prompt interface, wherein the prompt interface is used for prompting that the first media content is stopped being displayed.
The trigger component comprises a first control and a second control. The terminal responds to the triggering operation applied to the first control, displays the media content display interface, and responds to the triggering operation applied to the second control, displays the prompt interface. That is, the triggering component is used for guiding the first media content to be continuously displayed, or prompting that the first media content is stopped to be displayed, so that the man-machine interaction efficiency and the user experience can be improved.
In step 405, the terminal displays at least one third media content on the alert interface, the third media content being used to promote a third reference resource.
The third media content may be the same as or different from the second media content, and the number of the third media content may be one or more, which is not limited thereto. In addition, the present disclosure does not limit the layout manner of the third media content on the prompt interface.
In some embodiments, the terminal displays the first description information on the prompt interface, and jumps from the resource promotion interface to the first resource display interface in response to a triggering operation performed on the first description information on the prompt interface. By the mode, the time for displaying the prompt interface is reasonably utilized, and the first description information is further displayed, so that the popularization effect of the first reference resource is improved. It should be noted that, the first description information displayed on the resource promotion interface and the first description information displayed on the prompt interface may be the same or similar, which is not limited in this disclosure.
In other embodiments, the terminal presents a target prompt message on the prompt interface, the target prompt message indicating that a target trigger operation is to be performed on the prompt interface to present the at least one third media content; at least one third media content is presented on the alert interface in response to a target trigger operation implemented on the alert interface. The operation manner of the target trigger operation implemented on the prompt interface is not limited, for example, the target trigger operation is an up-slide operation, a down-slide operation, and the like, and the terminal may gradually display at least one third media content along with the amplitude of the up-slide operation, which is not limited in this disclosure. By the mode, the third media content can be further displayed by prompting through the prompting message, and the man-machine interaction efficiency and the user experience can be improved.
It should be understood that the terminal displays the prompt interface, which indicates that the moment when the first media content is about to exit (the first interface at this time can also be understood as an ending interface), and by synchronously displaying the third media content at this moment, the display form of the media content can be further enriched, and the popularization effect of the reference resource and the interface display efficiency are improved.
In step 406, the terminal, in response to the triggering operation performed on the third media content, jumps from the prompt interface to a third resource presentation interface of the third reference resource, where the third resource presentation interface is used to present the third reference resource.
The triggering operation performed on the third media content refers to the other operations described above, and is not described herein.
The above steps 404 to 406 are exemplified with reference to fig. 9.
As shown in fig. 9, the terminal displays the first description information 901, the trigger component 902 and the second media content 903 on the resource promotion interface, and in response to a triggering operation performed on the second control in the trigger component 902, displays a prompt interface, displays the first description information 901 and the third media content 904 on the prompt interface, and in some scenarios, in response to a triggering operation performed on the third media content 904 (such as a clicking operation performed on the third media content 904), the terminal jumps from the prompt interface to a third resource display interface of a third reference resource, where the third resource display interface is an information interface of a video creator, and is used for providing a focus function of the video creator. In other scenarios, the terminal returns to the interface before the first media content is displayed in response to a triggering operation performed on the third control on the prompt interface, which is not limited in this disclosure.
As can be seen from the foregoing steps 401 to 406, the embodiment of the present disclosure provides a new media content display method, in which, a first media content is displayed on a media content display interface to promote a first reference resource, and in response to a triggering operation performed on the first media content, on one hand, descriptive information of the first reference resource is displayed on a resource promotion interface to promote a resource promotion effect, on the other hand, a triggering component is used to prompt a user to continuously display the first media content, so that a user is prevented from jumping from the media content display interface to the resource promotion interface due to false touch, on the other hand, the timing of the triggering component is reasonably utilized to synchronously display a second media content to promote the second reference resource, thereby enriching the display form of the media content, further promoting the promotion effect of the reference resource, saving a skip link for displaying a plurality of media contents, and promoting the display efficiency of the media content; further, in response to a triggering operation performed on the second control in the triggering component, at least one third media content is presented on the hint interface to further promote the reference resource. Therefore, in the basic display flow of the first media content, the method reasonably utilizes the time for displaying the trigger component and the time for displaying the prompt interface, and synchronously displays other media content on the interface to promote a plurality of reference resources, so that the display form of the media content is enriched, the promotion effect of the reference resources is further improved, the jump links for displaying the plurality of media content are saved, and the display efficiency of the media content is improved. In addition, in some scenes, the media content can be conveniently and rapidly jumped to the resource display interface of the corresponding reference resource, so that the user experience is improved, and furthermore, as the user performs triggering operation on the media content, which is usually interested in the information displayed by the media content, the man-machine interaction efficiency can be improved by jumping to the resource display interface of the corresponding reference resource.
The media content presentation method shown in the above steps 401 to 406 is exemplified with reference to fig. 10. As shown in fig. 10, the media content presentation method includes the following stages:
and in the stage 1, the terminal displays an application interface of the application program, displays [ display XX media content ] control 1001 on the application interface, and responds to the triggering operation of the control 1001, displays first media content 1002 on the media content display interface. Wherein the first media content 1002 is for popularizing a first reference resource.
The stage 2, terminal responds to the triggering operation implemented on the first media content 1002, and presents the first description information 1003, the triggering component 1004 and the second media content 1005 on the resource promotion interface. Wherein the second media content 1005 is used for popularizing the second reference resource, and the triggering component 1004 is used for guiding to continue to display the first media content or prompting that the first media content is stopped to be displayed. At this stage, the time for displaying the trigger component is reasonably utilized, and a plurality of reference resources are promoted.
And in the stage 3, the terminal responds to the triggering operation of the second control in the triggering component 1004, at least one third media content 1006 and the first description information 1003 are displayed on the prompt interface, and the third media content 1006 is used for popularizing a third reference resource. In this stage, the time for displaying the prompt interface is reasonably utilized, and a plurality of reference resources are promoted.
In combination with the foregoing, it can be known that the media content related to fig. 10 can popularize the reference resources, and jump to the resource display interface of the corresponding reference resource, which is shown in fig. 10, and it should be understood that the interface layout, the media content, the control style and the like shown in fig. 10 are all illustrated and do not constitute limitations of the present disclosure, and in practical application, the present disclosure can be reasonably laid out and designed according to the interface size, the type of the media content, the control type and the like, which is not repeated herein.
Fig. 11 is a block diagram of a media content presentation device provided by an embodiment of the present disclosure. Referring to fig. 11, the apparatus includes a first display unit 1101 and a second display unit 1102.
A first display unit 1001 configured to perform displaying first media content on a media content display interface, the first media content being used to promote a first reference resource;
the second display unit 1102 is configured to perform a resource promotion interface for displaying a first reference resource in response to a triggering operation performed on the first media content, where the resource promotion interface displays first description information of the first reference resource, a triggering component, and at least one second media content, the first description information is used for describing the first reference resource, the triggering component is used for guiding to continue displaying the first media content, and the second media content is used for promoting the second reference resource.
In some embodiments, the apparatus further comprises at least one of:
a first interface jumping unit configured to perform a jump from the resource promotion interface to a first resource presentation interface of a first reference resource in response to a trigger operation performed on the first description information, the first resource presentation interface being for presenting the first reference resource;
and a second interface jumping unit configured to perform a jump from the resource promotion interface to a second resource presentation interface of a second reference resource in response to a trigger operation performed on the second media content, the second resource presentation interface being for presenting the second reference resource.
In some embodiments, the trigger component includes a first control and a second control, the apparatus further comprising:
a third presentation unit configured to perform presentation of the media content presentation interface in response to a triggering operation performed on the first control;
and the fourth display unit is configured to perform a display of a prompt interface for prompting that the first media content is stopped in response to the triggering operation applied to the second control.
In some embodiments, the fourth presentation unit is configured to perform:
displaying at least one third media content on the prompt interface, wherein the third media content is used for promoting a third reference resource;
And responding to triggering operation implemented on the third media content, jumping from the prompt interface to a third resource display interface of the third reference resource, wherein the third resource display interface is used for displaying the third reference resource.
In some embodiments, the fourth presentation unit is configured to perform:
displaying a target prompt message on the prompt interface, the target prompt message indicating that a target trigger operation is performed on the prompt interface to display at least one third media content;
at least one third media content is presented on the alert interface in response to a target trigger operation implemented on the alert interface.
In some embodiments, the fourth presentation unit is configured to perform:
displaying the first description information on a prompt interface;
and responding to triggering operation implemented on the first description information on the prompt interface, and jumping from the resource promotion interface to a first resource display interface of the first reference resource, wherein the first resource display interface is used for displaying the first reference resource.
In some embodiments, the first presentation unit is configured to perform:
in response to a triggering operation performed on the first media content, obtaining at least one second media content associated with the first media content;
And displaying the first description information, the trigger component and at least one second media content on the resource promotion interface.
In some embodiments, the second presentation unit is configured to perform:
responding to triggering operation implemented on the first media content, and if the time length of displaying the first media content on the media content display interface is greater than or equal to a first threshold value, acquiring at least one second media content associated with the first media content;
or if the duration is less than the first threshold value, acquiring at least one second media content different from the content of the first media content.
In some embodiments, the apparatus further comprises an acquisition unit configured to perform at least one of:
if the first reference resource is a virtual space, acquiring at least one second media content associated with the virtual space;
if the first reference resource is a video, acquiring at least one second media content associated with the video;
and if the first reference resource is an article, acquiring at least one second media content associated with the article.
In some embodiments, the second presentation unit is configured to perform:
and responding to the triggering operation applied to the first media content, and arranging and displaying a plurality of second media contents on the adjacent areas of the triggering assembly on the resource promotion interface according to the association degree between the first media content and each second media content.
According to the device, the first media content is displayed on the media content display interface to promote the first reference resource, and the triggering operation on the first media content is responded, so that on one hand, the description information of the first reference resource is displayed on the resource promotion interface to promote the resource promotion effect, on the other hand, the user is prompted to continuously display the first media content in a trigger assembly mode, the situation that the user jumps to the resource promotion interface from the media content display interface due to false touch is avoided, on the other hand, the time of displaying the trigger assembly is reasonably utilized, the second media content is synchronously displayed to promote the second reference resource, the display mode of the media content is enriched, the promotion effect of the reference resource is further promoted, and the interface display efficiency is also promoted.
It should be noted that: in the media content display apparatus provided in the foregoing embodiments, only the division of the functional modules is used for illustration when displaying media content, and in practical application, the functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the media content display device and the media content display method provided in the foregoing embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments, which are not repeated herein.
Fig. 12 is a block diagram of a terminal according to an embodiment of the present disclosure. The terminal 1200 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1200 may also be referred to as a user device, portable terminal, laptop terminal, desktop terminal, etc.
In general, the terminal 1200 includes: a processor 1201 and a memory 1202.
Processor 1201 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1201 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Progr ammable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1201 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central ProcessingUnit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1201 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content that the display screen is required to display. In some embodiments, the processor 1201 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
Memory 1202 may include one or more computer-readable storage media, which may be non-transitory. Memory 1202 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1202 is used to store at least one program code for execution by processor 1201 to implement the processes performed by a terminal in the media content presentation method provided by the method embodiments of the present application.
In some embodiments, the terminal 1200 may further optionally include: a peripheral interface 1203, and at least one peripheral. The processor 1201, the memory 1202, and the peripheral interface 1203 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1203 via buses, signal lines, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1204, a display 1205, a camera assembly 1206, audio circuitry 1207, a positioning assembly 1208, and a power supply 1209.
The peripheral interface 1203 may be used to connect at least one peripheral device associated with an I/O (Input/Output) to the processor 1201 and the memory 1202. In some embodiments, the processor 1201, the memory 1202, and the peripheral interface 1203 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1201, the memory 1202, and the peripheral interface 1203 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.
The Radio Frequency circuit 1204 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuit 1204 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1204 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1204 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1204 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 1204 may also include NFC (Near Field Communication ) related circuits, which the present application is not limited to.
The display 1205 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1205 is a touch display, the display 1205 also has the ability to collect touch signals at or above the surface of the display 1205. The touch signal may be input as a control signal to the processor 1201 for processing. At this time, the display 1205 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1205 may be one and disposed on a front panel of the terminal 1200; in other embodiments, the display 1205 may be at least two, respectively disposed on different surfaces of the terminal 1200 or in a folded design; in other embodiments, the display 1205 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1200. Even more, the display 1205 may be arranged in an irregular pattern that is not rectangular, i.e., a shaped screen. The display 1205 can be made of LCD (Liquid Crystal Display ), OLED (Organic light-Emitting Diode) or other materials.
The camera assembly 1206 is used to capture images or video. Optionally, camera assembly 1206 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1206 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
The audio circuitry 1207 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1201 for processing, or inputting the electric signals to the radio frequency circuit 1204 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be respectively disposed at different portions of the terminal 1200. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1201 or the radio frequency circuit 1204 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuitry 1207 may also include a headphone jack.
The positioning component 1208 is used to position the current geographic location of the terminal 1200 to enable navigation or LBS (Location Bas ed Service, location-based services).
The power supply 1209 is used to power the various components in the terminal 1200. The power source 1209 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power source 1209 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, terminal 1200 also includes one or more sensors 1210. The one or more sensors 1210 include, but are not limited to: acceleration sensor 1211, gyroscope sensor 1212, pressure sensor 1213, fingerprint sensor 1214, optical sensor 1215, and proximity sensor 1216.
The acceleration sensor 1211 may detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1200. For example, the acceleration sensor 1211 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1201 may control the display 1205 to display a user interface in either a landscape view or a portrait view based on the gravitational acceleration signal acquired by the acceleration sensor 1211. The acceleration sensor 1211 may also be used for the acquisition of motion data of a game or a user.
The gyro sensor 1212 may detect a body direction and a rotation angle of the terminal 1200, and the gyro sensor 1212 may collect a 3D motion of the user on the terminal 1200 in cooperation with the acceleration sensor 1211. The processor 1201 may implement the following functions based on the data collected by the gyro sensor 1212: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.
The pressure sensor 1213 may be disposed at a side frame of the terminal 1200 and/or at a lower layer of the display 1205. When the pressure sensor 1213 is provided at a side frame of the terminal 1200, a grip signal of the terminal 1200 by a user may be detected, and the processor 1201 performs a left-right hand recognition or a shortcut operation according to the grip signal collected by the pressure sensor 1213. When the pressure sensor 1213 is disposed at the lower layer of the display 1205, the processor 1201 controls the operability control on the UI interface according to the pressure operation of the user on the display 1205. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.
The fingerprint sensor 1214 is used to collect a fingerprint of the user, and the processor 1201 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1214, or the fingerprint sensor 1214 identifies the identity of the user based on the fingerprint collected. Upon recognizing that the user's identity is a trusted identity, the processor 1201 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1214 may be provided on the front, back, or side of the terminal 1200. When a physical key or a vendor Logo is provided on the terminal 1200, the fingerprint sensor 1214 may be integrated with the physical key or the vendor Logo.
The optical sensor 1215 is used to collect the ambient light intensity. In one embodiment, processor 1201 may control the display brightness of display 1205 based on the intensity of ambient light collected by optical sensor 1215. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1205 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1205 is turned down. In another embodiment, processor 1201 may also dynamically adjust the shooting parameters of camera assembly 1206 based on the intensity of ambient light collected by optical sensor 1215.
A proximity sensor 1216, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1200. The proximity sensor 1216 is used to collect the distance between the user and the front of the terminal 1200. In one embodiment, when the proximity sensor 1216 detects that the distance between the user and the front face of the terminal 1200 gradually decreases, the processor 1201 controls the display 1205 to switch from the bright screen state to the off screen state; when the proximity sensor 1216 detects that the distance between the user and the front surface of the terminal 1200 gradually increases, the processor 1201 controls the display 1205 to switch from the off-screen state to the on-screen state.
It will be appreciated by those skilled in the art that the structure shown in fig. 12 is not limiting and that more or fewer components than shown may be included or certain components may be combined or a different arrangement of components may be employed.
In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory, including program code executable by the processor 1201 of the terminal 1200 to perform the above-described media content presentation method. Alternatively, the computer readable storage medium may be a Read-only Memory (ROM), a random access Memory (Random Access Memory, RAM), a Compact-disk Read-only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the above-described media content presentation method.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.