CN115587238A

Movatterモバイル変換

Info

Publication number: CN115587238A
Application number: CN202211133881.5A
Authority: CN
Inventors: 沈祥进
Original assignee: Jiangsu Yunjihui Software Technology Co ltd
Current assignee: Jiangsu Yunjihui Software Technology Co ltd
Priority date: 2022-09-19
Filing date: 2022-09-19
Publication date: 2023-01-10

Abstract

The invention discloses a product brand marketing big data service method, which comprises a data integration display module, a database and a database, wherein the data integration display module is used for arranging product information input into a system, typesetting according to a pre-designed template and storing the typeset product information in a corresponding database; the data format conversion module is used for converting the typeset data into a hyperlink mode to form a third-party transaction module as commodity information for publishing; and the user interest recommendation module is used for counting the used interests based on the comprehensive data of the third-party shopping platform, and recommending related links if the matching degree is higher than 70%. According to the product brand marketing big data service method, real-time user data updating data is formed based on third-party shopping platform data sharing, a recommending link is formed according to the interest of a user, and a corresponding marketing strategy recommending plan is produced, so that the user psychology is captured with high follow, and the product sales volume is increased.

Description

Translated fromChinese

一种产品品牌营销大数据服务方法A big data service method for product brand marketing

技术领域technical field

本发明涉及产品大数据技术领域，具体涉及一种产品品牌营销大数据服务方法。The invention relates to the technical field of product big data, in particular to a big data service method for product brand marketing.

背景技术Background technique

大数据营销主要是利用用户的购物数据资料，对产品用户进行划分。例如淘宝购物平台会根据用户近期浏览的产品信息以及购物信息，推荐相似的产品。Big data marketing mainly uses users' shopping data to divide product users. For example, the Taobao shopping platform will recommend similar products based on the product information and shopping information recently browsed by the user.

参考公开(公告)号：CN109829738A，公开(公告)日：2019-05-31，公开的一种产品营销服务平台系统，以最低费用宣传产品及引发消费者的关注，该产品营销服务平台系统包括：利用用户终端设备登录到服务器上的网站，根据会员账号，对一定条件下的在线活动提供积分的积分提供部；从企业终端设备获取包含营销产品的规格及宣传信息的图片文件，以框架形式展示在网站上，宣传为游戏奖品的营销游戏筹备部；与营销游戏筹备部的框架进行链接，生成适用定时器模块和秒表模块的游戏程序，在已设定的时间开始游戏的营销游戏生成部；及在登录上述游戏程序的至少一个会员账号减去一定的积分，与上述定时器模块所设的时间相比较，利用秒表模块来测定最为临近所设秒单位时间的会员账号，将其选定为奖品获得者的营销游戏控制部。Reference Publication (Announcement) No.: CN109829738A, Publication (Announcement) Date: 2019-05-31, a product marketing service platform system disclosed, which promotes products at the lowest cost and attracts consumers’ attention. The product marketing service platform system includes : Use the user terminal equipment to log in to the website on the server, and according to the membership account, provide points for the online activities under certain conditions, the point providing department; obtain the picture file containing the specification and publicity information of the marketing product from the enterprise terminal equipment, in the form of a frame Displayed on the website and promoted as a marketing game preparation part for game prizes; linking with the framework of the marketing game preparation part, generating a game program using the timer module and stopwatch module, and starting the game at the set time ; and at least one member account that logs into the above-mentioned game program subtracts certain points, compares with the time set by the above-mentioned timer module, utilizes the stopwatch module to measure the member account that is closest to the set second unit time, and selects it Marketing Game Controls for prize winners.

根据公开(公告)号：CN109583953A，公开(公告)日：2019-04-05，公开的一种新产品营销策划服务管理系统，包括：营销管理服务器，的营销管理服务器通过网络连接于商家端和用户端，商家端用于设计新产品的营销方案并对各类产品进行分类储存，用户端安装于各营销网点的智能终端和安装有运用程序的移动终端内，用户可在用户端反馈产品的使用情况，营销管理服务器用于将新产品信息的订单凭证推送至用户端，以及将用户的评价信息反馈至商家端。对用户在活动中的行为进行跟踪、对用户的活跃度进行数据分析以及对用户进行回访，将回访的评价信息通过需求预测模块对用户需求进行预测，然后仓储预警模块检查各类型体育用品的仓储情况，以应对用户对商品的需求，提高营销效率。According to the public (announcement) number: CN109583953A, the public (announcement) date: 2019-04-05, a new product marketing planning service management system disclosed, including: a marketing management server, the marketing management server is connected to the merchant terminal and the The user end and the merchant end are used to design the marketing plan of new products and store various products in categories. The user end is installed in the smart terminal of each marketing network and the mobile terminal installed with the application program. The user can feedback the product information on the user end. In case of usage, the marketing management server is used to push the order voucher of new product information to the user end, and to feed back the user's evaluation information to the merchant end. Track the user's behavior in the activity, conduct data analysis on the user's activity, and conduct a return visit to the user. The evaluation information of the return visit is used to predict the user's demand through the demand prediction module, and then the warehouse early warning module checks the storage of various types of sporting goods In order to respond to the user's demand for products and improve marketing efficiency.

在包括上述两个专利的现有技术中，其系统主要依靠对回访或者游戏的方式作为营销手段，从而获取用户的购物偏好，并根据用户的购物偏好的指定营销策划。但是，数据采集的方式过于繁琐，且对用户偏好以及喜好的变化无法及时察觉，从而使得营销策略存在明显的滞后性。In the existing technologies including the above two patents, the system mainly relies on return visits or games as marketing means to obtain the user's shopping preferences, and designate marketing plans based on the user's shopping preferences. However, the way of data collection is too cumbersome, and changes in user preferences and preferences cannot be detected in time, which makes marketing strategies have obvious lags.

发明内容Contents of the invention

本发明的目的是提供一种产品品牌营销大数据服务方法，用于解决上述问题。The purpose of the present invention is to provide a product brand marketing big data service method for solving the above problems.

为了实现上述目的，本发明提供如下技术方案：一种产品品牌营销大数据服务系统，包括In order to achieve the above object, the present invention provides the following technical solutions: a product brand marketing big data service system, including

数据整合展示模块，用于对录入系统的产品信息进行整理，按照预先设计的模板进行排版后，储存在对应的数据库内；The data integration and display module is used to organize the product information entered into the system, typesetting according to the pre-designed template, and storing it in the corresponding database;

数据格式转换模块，用于将完成排版后的数据转换成超链接的方式形成第三方交易模块作为商品信息进行公布；The data format conversion module is used to convert the typesetting data into hyperlinks to form a third-party transaction module and publish it as commodity information;

用户兴趣推荐模块，用于基于第三方购物平台综合数据，统计出用于的兴趣，若匹配度高于70％，则进行推荐相关链接。The user interest recommendation module is used to calculate the interest of users based on the comprehensive data of the third-party shopping platform, and recommend related links if the matching degree is higher than 70%.

作为优选，所述用户兴趣推荐模块包括：Preferably, the user interest recommendation module includes:

数据获取单元，内第三方沟通平台数据共享协定，通过协定通道利用第三方购物平台的访问秘钥获取用户的购物数据清单；The data acquisition unit is a third-party communication platform data sharing agreement, and uses the access key of the third-party shopping platform to obtain the user's shopping data list through the agreement channel;

数据评估单元，基于获取的所述购物数据清单信息，建立数据评估，分别获取所述用户的购物偏好、购物能力及产品性格。The data evaluation unit establishes data evaluation based on the acquired shopping data list information, and obtains the user's shopping preference, shopping ability and product character respectively.

作为优选，所述产品性格是指基于所述购物偏好下的产品，所述用户喜爱的产品材质需求、工艺需求以及特色元素需求。Preferably, the product character refers to the product based on the shopping preferences, the user's favorite product material requirements, process requirements and characteristic element requirements.

作为优选，还包括三维仿真展示模块，用于对获取产品360°视角信息进行实时分析和处理，在实物场景图像中添加并动态显示虚拟AR营销内容。Preferably, it also includes a three-dimensional simulation display module, which is used for real-time analysis and processing of the 360° viewing angle information of the product, and adding and dynamically displaying virtual AR marketing content in the physical scene image.

作为优选，所述AR营销内容包括视频、动画、语音、3D模型中的一种或多种。Preferably, the AR marketing content includes one or more of video, animation, voice, and 3D model.

一种产品品牌营销大数据服务方法，包括上述方案中所述的产品品牌营销大数据服务系统，还包括以下步骤：A product brand marketing big data service method, including the product brand marketing big data service system described in the above scheme, also includes the following steps:

S001、用户端获取并记录用户的消费和服务需求数据，提供给用户通畅的体验通道；S001. The user end acquires and records the user's consumption and service demand data, and provides the user with a smooth experience channel;

S002、营销服务端分析用户的需求数据，并建立与数据库的联系，在大数据的数据支撑下，按照营销服务的规则，制定符合用户的营销服务策略；S002. The marketing server analyzes the user's demand data and establishes a connection with the database. Under the support of big data, according to the marketing service rules, formulate a marketing service strategy that meets the user;

S003、针对不同用户的不同需求，提供给用户直观、准确的产品体验，以及提供给用户全面、个性的消费服务；S003. According to the different needs of different users, provide users with intuitive and accurate product experience, and provide users with comprehensive and personalized consumer services;

S004、线下端为潜在用户提供营销服务策略的线下通道，实现营销服务人员与用户的直接沟通。S004. The offline end provides potential users with an offline channel of marketing service strategies, so as to realize direct communication between marketing service personnel and users.

作为优选，所述步骤S2中的营销服务策略，基于获取的所述购物数据清单，评价所述用户的购物偏好、购物能力及产品性格，自动推荐不低于三种营销方案。Preferably, the marketing service strategy in step S2 evaluates the user's shopping preference, shopping ability and product personality based on the acquired shopping data list, and automatically recommends no less than three marketing schemes.

作为优选，所述用户端包括信息录入模块和在线预览模块；Preferably, the client includes an information entry module and an online preview module;

所述信息录入模块用于录入用户的相关会员信息、消费信息和服务信息，获取用户所有相关的基础数据；The information entry module is used to enter relevant membership information, consumption information and service information of the user, and obtain all relevant basic data of the user;

所述在线预览模块用于除推荐的相关链接以外，用于点击查阅的最多次的产品，并自动增加与所述用户的推荐范畴，同步更新所述营销服务策略方案。The online preview module is used to click on the products that have been consulted the most times in addition to the recommended related links, and automatically increase the recommended category with the user, and update the marketing service strategy plan synchronously.

在上述技术方案中，本发明提供的一种产品品牌营销大数据服务方法，具备以下有益效果：基于第三方购物平台数据共享，形成实时用户数据更新数据，根据用户的兴趣，形成推荐链接并生产相应的营销策略推荐计划，从而跟高的捕捉用户心理，增加产品的销量。In the above technical solution, a product brand marketing big data service method provided by the present invention has the following beneficial effects: based on third-party shopping platform data sharing, real-time user data update data is formed, and recommended links are formed and produced according to user interests. The corresponding marketing strategy recommends plans to capture user psychology at a high level and increase product sales.

附图说明Description of drawings

为了更清楚地说明本申请实施例或现有技术中的技术方案，下面将对实施例中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明中记载的一些实施例，对于本领域普通技术人员来讲，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the accompanying drawings that are required in the embodiments. Obviously, the accompanying drawings in the following description are only described in the present invention For some embodiments of the present invention, those skilled in the art can also obtain other drawings according to these drawings.

图1为本发明实施例提供的程序框图；Fig. 1 is the program block diagram that the embodiment of the present invention provides;

图2为本发明实施例提供的流程示意图。Fig. 2 is a schematic flow chart provided by an embodiment of the present invention.

具体实施方式detailed description

下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

实施例1Example 1

如图1所示，一种产品品牌营销大数据服务系统，包括As shown in Figure 1, a product brand marketing big data service system includes

上述技术方案中的第三方购物平台，如淘宝、京东、拼多多、抖音、苏宁易购等电商平台。The third-party shopping platforms in the above technical solution include e-commerce platforms such as Taobao, JD.com, Pinduoduo, Douyin, and Suning.com.

上述实施例中的用户兴趣推荐模块包括：The user interest recommendation module in the foregoing embodiments includes:

数据评估单元，基于获取的购物数据清单信息，建立数据评估，分别获取用户的购物偏好、购物能力及产品性格。The data evaluation unit establishes data evaluation based on the obtained shopping data list information, and respectively obtains the user's shopping preference, shopping ability and product personality.

进一步的，上述式实施例中产品性格是指基于购物偏好下的产品，用户喜爱的产品材质需求、工艺需求以及特色元素需求。具体的，所谓的产品材质需求是指对产品的材料，如皮革、金属等材料喜好；而工艺需求则是对艺术产品的需求度；而特色元素需求则是对产品的艺术取向，例如民族风格、简约风格等。Further, the product character in the above-mentioned embodiment refers to the product based on the shopping preferences, the user's favorite product material requirements, process requirements, and characteristic element requirements. Specifically, the so-called product material demand refers to the material preference of the product, such as leather, metal and other materials; the craft demand refers to the demand for artistic products; and the characteristic element demand refers to the artistic orientation of the product, such as ethnic style , simple style, etc.

更为进一步的，上述实施例中的系统还包括三维仿真展示模块，用于对获取产品360°视角信息进行实时分析和处理，在实物场景图像中添加并动态显示虚拟AR营销内容。Furthermore, the system in the above embodiment also includes a three-dimensional simulation display module, which is used for real-time analysis and processing of the 360° viewing angle information of the product, and adding and dynamically displaying virtual AR marketing content in the physical scene image.

而AR营销内容包括视频、动画、语音、3D模型中的一种或多种。The AR marketing content includes one or more of video, animation, voice, and 3D models.

实施例2Example 2

如图2所示，一种产品品牌营销大数据服务方法，用于执行上述实施例中的产品品牌营销大数据服务系统，其步骤如下：As shown in Figure 2, a product brand marketing big data service method is used to implement the product brand marketing big data service system in the above embodiment, and its steps are as follows:

其中的，步骤S2中的营销服务策略，基于获取的购物数据清单，评价用户的购物偏好、购物能力及产品性格，自动推荐不低于三种营销方案。Among them, the marketing service strategy in step S2 evaluates the user's shopping preference, shopping ability and product personality based on the acquired shopping data list, and automatically recommends no less than three marketing schemes.

而用户端包括信息录入模块和在线预览模块；The user terminal includes an information entry module and an online preview module;

信息录入模块用于录入用户的相关会员信息、消费信息和服务信息，获取用户所有相关的基础数据；The information entry module is used to enter the user's relevant membership information, consumption information and service information, and obtain all relevant basic data of the user;

在线预览模块用于除推荐的相关链接以外，用于点击查阅的最多次的产品，并自动增加与用户的推荐范畴，同步更新营销服务策略方案。The online preview module is used in addition to the recommended related links, for the products that are clicked the most times, and automatically increases the recommended range with users, and synchronously updates the marketing service strategy plan.

综上，基于第三方购物平台数据共享，形成实时用户数据更新数据，根据用户的兴趣，形成推荐链接并生产相应的营销策略推荐计划，从而跟高的捕捉用户心理，增加产品的销量。To sum up, based on the third-party shopping platform data sharing, real-time user data update data is formed, and recommendation links are formed and corresponding marketing strategy recommendation plans are produced according to user interests, so as to capture user psychology at a high level and increase product sales.

本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art should understand that the embodiments of the present invention may be provided as methods, systems, or computer program products. Accordingly, the present invention can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to operate in a specific manner, such that the instructions stored in the computer-readable memory produce an article of manufacture comprising instruction means, the instructions The device realizes the function specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。These computer program instructions can also be loaded onto a computer or other programmable data processing device, causing a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process, thereby The instructions provide steps for implementing the functions specified in the flow chart or blocks of the flowchart and/or the block or blocks of the block diagrams.

本发明中应用了具体实施例对本发明的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本发明的方法及其核心思想；同时，对于本领域的一般技术人员，依据本发明的思想，在具体实施方式及应用范围上均会有改变之处，综上所述，本说明书内容不应理解为对本发明的限制。In the present invention, specific examples have been applied to explain the principles and implementation methods of the present invention. The description of the above examples is only used to help understand the method of the present invention and its core idea; meanwhile, for those of ordinary skill in the art, according to this The idea of the invention will have changes in the specific implementation and scope of application. To sum up, the contents of this specification should not be construed as limiting the present invention.

本申请的实施例还提供能够实现上述实施例中的方法中全部步骤的一种电子设备的具体实施方式，所述电子设备具体包括如下内容：Embodiments of the present application also provide a specific implementation of an electronic device capable of implementing all the steps in the methods in the above embodiments, and the electronic device specifically includes the following content:

处理器(processor)、存储器(memory)、通信接口(Communications Interface)和总线；processor (processor), memory (memory), communication interface (Communications Interface) and bus;

其中，所述处理器、存储器、通信接口通过所述总线完成相互间的通信；Wherein, the processor, the memory, and the communication interface complete mutual communication through the bus;

所述处理器用于调用所述存储器中的计算机程序，所述处理器执行所述计算机程序时实现上述实施例中的方法中的全部步骤。The processor is used to call the computer program in the memory, and when the processor executes the computer program, all the steps in the method in the above-mentioned embodiments are realized.

本申请的实施例还提供能够实现上述实施例中的方法中全部步骤的一种计算机可读存储介质，所述计算机可读存储介质上存储有计算机程序，该计算机程序被处理器执行时实现上述实施例中的方法的全部步骤。Embodiments of the present application also provide a computer-readable storage medium capable of implementing all the steps in the methods in the above-mentioned embodiments, and a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the above-mentioned All steps of the method in the embodiment.

本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于硬件+程序类实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。虽然本说明书实施例提供了如实施例或流程图所述的方法操作步骤，但基于常规或者无创造性的手段可以包括更多或者更少的操作步骤。实施例中列举的步骤顺序仅仅为众多步骤执行顺序中的一种方式，不代表唯一的执行顺序。在实际中的装置或终端产品执行时，可以按照实施例或者附图所示的方法顺序执行或者并行执行(例如并行处理器或者多线程处理的环境，甚至为分布式数据处理环境)。术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、产品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、产品或者设备所固有的要素。在没有更多限制的情况下，并不排除在包括所述要素的过程、方法、产品或者设备中还存在另外的相同或等同要素。为了描述的方便，描述以上装置时以功能分为各种模块分别描述。当然，在实施本说明书实施例时可以把各模块的功能在同一个或多个软件和/或硬件中实现，也可以将实现同一功能的模块由多个子模块或子单元的组合实现等。以上所描述的装置实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，例如多个单元或组件可以结合或者可以集成到另一个系统，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口，装置或单元的间接耦合或通信连接，可以是电性，机械或其它的形式。本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。Each embodiment in this specification is described in a progressive manner, the same and similar parts of each embodiment can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the hardware+program type embodiment, because it is basically similar to the method embodiment, the description is relatively simple, and for the related parts, please refer to the part of the description of the method embodiment. Although the embodiments of this specification provide the operation steps of the method described in the embodiments or flowcharts, more or fewer operation steps may be included based on conventional or non-inventive means. The sequence of steps enumerated in the embodiments is only one of the execution sequences of many steps, and does not represent the only execution sequence. When an actual device or terminal product is executed, the methods shown in the embodiments or drawings can be executed sequentially or in parallel (such as a parallel processor or multi-thread processing environment, or even a distributed data processing environment). The term "comprising", "comprising" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, product, or apparatus comprising a set of elements includes not only those elements, but also other elements not expressly listed elements, or also elements inherent in such a process, method, product, or apparatus. Without further limitations, it is not excluded that there are additional identical or equivalent elements in a process, method, product or device comprising said elements. For the convenience of description, when describing the above devices, functions are divided into various modules and described separately. Of course, when implementing the embodiments of this specification, the functions of each module can be realized in one or more pieces of software and/or hardware, or a module that realizes the same function can be realized by a combination of multiple submodules or subunits, etc. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components can be combined or integrated. to another system, or some features may be ignored, or not implemented. In another point, the mutual coupling or direct coupling or communication connection shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be in electrical, mechanical or other forms. The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

本领域技术人员应明白，本说明书的实施例可提供为方法、系统或计算机程序产品。因此，本说明书实施例可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且，本说明书实施例可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本说明书实施例的至少一个实施例或示例中。Those skilled in the art should understand that the embodiments of this specification may be provided as methods, systems or computer program products. Accordingly, the embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein. Each embodiment in this specification is described in a progressive manner, the same and similar parts of each embodiment can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, as for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for the related parts, please refer to the part of the description of the method embodiment. In the description of this specification, descriptions referring to the terms "one embodiment", "some embodiments", "example", "specific examples", or "some examples" mean that specific features described in connection with the embodiment or example , structures, materials or features are included in at least one embodiment or example of the embodiments of this specification.

在本说明书中，对上述术语的示意性表述不必须针对的是相同的实施例或示例。此外，在不相互矛盾的情况下，本领域的技术人员可以将本说明书中描述的不同实施例或示例以及不同实施例或示例的特征进行结合和组合。以上所述仅为本说明书实施例的实施例而已，并不用于限制本说明书实施例。对于本领域技术人员来说，本说明书实施例可以有各种更改和变化。凡在本说明书实施例的精神和原理之内所作的任何修改、等同替换、改进等，均应包含在本说明书实施例的权利要求范围之内。In this specification, the schematic representations of the above terms are not necessarily directed to the same embodiment or example. In addition, those skilled in the art can combine and combine different embodiments or examples and features of different embodiments or examples described in this specification without conflicting with each other. The foregoing descriptions are merely examples of the embodiments of the present specification, and are not intended to limit the embodiments of the present specification. For those skilled in the art, various modifications and changes may be made to the embodiments of this specification. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the embodiments of this specification shall be included within the scope of claims of the embodiments of this specification.