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CN114443973A - Conditional digital content display method, system and computer readable medium - Google Patents

Conditional digital content display method, system and computer readable medium
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CN114443973A
CN114443973ACN202011230029.0ACN202011230029ACN114443973ACN 114443973 ACN114443973 ACN 114443973ACN 202011230029 ACN202011230029 ACN 202011230029ACN 114443973 ACN114443973 ACN 114443973A
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digital content
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conditional
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application program
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李雨暹
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Fanfan Technology Co ltd
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Abstract

A conditional digital content display method and system features that a servo system is composed of user database and content database for providing a relative application program to user device, and includes such steps as receiving the position information generated by user device and the identification data of user, judging a geographical range according to the information transmitted from user device, inquiring the content database to obtain one or more personalized and/or proper digital contents in the geographical range, transmitting the linking data of digital contents to user device when a priority instruction is found, marking the linking image of digital contents by application program, and preferentially displaying the digital contents with priority instruction. The present disclosure also relates to a computer readable medium.

Description

Translated fromChinese
条件式数字内容显示方法、系统与计算机可读取媒体Conditional digital content display method, system and computer readable medium

技术领域technical field

本发明涉及一种显示数字内容的方法,特别是涉及到可以根据特定条件突显特定内容的数字内容显示方法、系统以及存储相关应用程序的计算机可读取媒体。The present invention relates to a method for displaying digital content, in particular to a digital content display method, a system and a computer-readable medium storing related application programs which can highlight specific content according to specific conditions.

背景技术Background technique

在因特网盛行以及个人化电子装置普及的现在,每个人可以轻易地从网络上获得有兴趣的内容,自己还可成为内容提供商,让内容可以在特定平台上发布。With the popularity of the Internet and the popularization of personal electronic devices, everyone can easily obtain interesting content from the Internet, and can also become a content provider by himself, allowing the content to be published on a specific platform.

社群媒体成为现今人们主要获取数据的来源的一个,每个使用者每天花很多时间在社群媒体上浏览数据,社群媒体也是可将用户创作的影音内容分享出去的平台,让用户自己或作品可以成为别人关注的对象。Social media has become one of the main sources for people to obtain data today. Every user spends a lot of time browsing data on social media every day. Works can be the object of attention of others.

另一方面,社群媒体的服务器也能根据用户在社群媒体中的活动学习用户的喜好,或是关注的事项,因此,也能在使用者浏览的内容中置入符合学习到使用者喜好的商业数据。On the other hand, the social media server can also learn the user's preferences or concerns according to the user's activities in the social media. Therefore, the content that the user browses can also be inserted into the content that meets the learned user's preferences. business data.

发明内容SUMMARY OF THE INVENTION

本发明公开一种条件式数字内容显示方法、系统,以及存储相关应用程序的计算机可读取媒体,方法是用于提供用户可以在传统数字内容排序规则下,提供可以优先显示特定数字内容的条件,例如是商业广告的数字内容。The invention discloses a conditional digital content display method, a system, and a computer-readable medium for storing related application programs. The method is used to provide users with conditions that can preferentially display specific digital content under traditional digital content sorting rules , such as digital content for commercials.

根据实施例,系统提供一伺服系统,其中设有用户数据库与内容数据库,以及提供用户装置安装一应用程序。于伺服系统中运行所述条件式数字内容显示方法,在方法中,接收执行于用户装置的应用程序产生的位置信息以及用户的识别数据,并能根据位置信息与显示范围判断一地理范围,在伺服系统中,根据地理范围以及识别数据查询内容数据库,得出在此地理范围内符合使用者喜好的一或多笔适地性或个人化的数字内容。According to an embodiment, the system provides a server system in which a user database and a content database are provided, and a user device is provided to install an application program. The conditional digital content display method is run in a servo system. In the method, location information and user identification data generated by an application program executed on the user device are received, and a geographic area can be determined according to the location information and the display area. In the server system, the content database is queried according to the geographical range and the identification data, and one or more pieces of suitable or personalized digital content that meet the user's preference within the geographical range are obtained.

接着,伺服系统中的程序将判断此地理范围内符合使用者喜好的一或多笔适地性或个人化数字内容中是否有包括记载一优先处理指令的数字内容,若有,表示此数字内容具有优先显示的排序,接着传送所得出的一或多笔适地性或个人化数字内容的链接数据至用户装置,由应用程序标示出各笔数字内容的链接图像,并优先显示记载优先处理指令的数字内容的链接图像。Next, the program in the server system will determine whether the one or more suitable or personalized digital contents in the geographical area that meet the user's preference include digital contents that record a priority processing instruction, and if so, it means the digital contents Ranking with priority display, then transmitting the resulting link data of one or more pieces of suitable or personalized digital content to the user device, the application program marks the link image of each piece of digital content, and priority display records the priority processing instruction linked images of digital content.

其中,优选地,于地理范围中查询得出多笔对应用户喜好的数字内容时,可依照使用者的一喜好排序以显示多笔数字内容的链接图像。所述优先处理指令为通过伺服系统设定于地理范围中优先显示数字内容的权重。Wherein, preferably, when multiple pieces of digital content corresponding to the user's preference are obtained by querying in a geographic range, the linked images of the multiple pieces of digital content can be displayed in order according to a preference of the user. The priority processing instruction is to set the weight of the digital content to be displayed preferentially in the geographic range through the servo system.

优选地,其中记载优先处理指令的数字内容于用户装置中的应用程序中能以放大显示或特别标记对应的数字内容的链接图像,还可于链接图像上显示推荐数据。Preferably, the digital content in which the priority processing instruction is recorded can be enlarged and displayed in an application program in the user device or a link image of the corresponding digital content can be specially marked, and recommendation data can also be displayed on the link image.

进一步地,根据一实施例,对于有广告需求的人而言,可通过一费用使数字内容取得优先处理指令。当地理范围中有多个数字内容具有与广告费用相关的优先处理指令时,可以一竞价结果决定先后顺序。Further, according to an embodiment, for those who have advertising needs, the digital content can be given priority processing instructions through a fee. When there are a plurality of digital contents in the geographical area with priority processing instructions related to advertising costs, the order of priority can be determined according to the bidding result.

进一步地,执行于用户装置的应用程序可为以一电子地图为背景的图形用户接口,各笔数字内容的链接数据为显示于电子地图上的用户链接图像或兴趣点链接图像。Further, the application program executed on the user device may be a graphical user interface with an electronic map as the background, and the link data of each piece of digital content is a user link image or a point of interest link image displayed on the electronic map.

根据所提出存储相关应用程序的计算机可读取媒体,为设于用户装置中的存储电路,经执行其中应用程序,形成图形用户接口,除用以显示自伺服系统接收的数字内容的链接图像外,还优先显示记载优先处理指令的数字内容的链接图像。According to the proposed computer-readable medium storing the relevant application program, it is a storage circuit provided in the user device, and upon execution of the application program therein, a graphical user interface is formed, except for the link image for displaying the digital content received from the servo system , and also preferentially display a link image describing the digital content of the priority processing instruction.

附图说明Description of drawings

图1显示条件式数字内容显示系统的架构实施例图;Fig. 1 shows the structural embodiment diagram of the conditional digital content display system;

图2显示建立个人化喜好模型的实施例流程图;FIG. 2 shows an embodiment flow chart of establishing a personalized preference model;

图3显示实现条件式数字内容显示方法中条件处理的实施例示意图;FIG. 3 shows a schematic diagram of an embodiment of implementing conditional processing in a conditional digital content display method;

图4显示条件式数字内容显示方法的实施例流程图;FIG. 4 shows an embodiment flow chart of a conditional digital content display method;

图5A与图5B显示条件式数字内容显示方法中优先显示链接图像的实施例示意图;以及5A and 5B are schematic diagrams showing an embodiment of preferentially displaying linked images in a conditional digital content display method; and

图6显示数字内容的图形用户界面图例。Figure 6 shows an illustration of a graphical user interface for digital content.

具体实施方式Detailed ways

以下是通过特定的具体实施例来说明本发明的实施方式,本领域技术人员可由本说明书所公开的内容了解本发明的优点与效果。本发明可通过其他不同的具体实施例加以施行或应用,本说明书中的各项细节也可基于不同观点与应用,在不悖离本发明的构思下进行各种修改与变更。另外,本发明的附图仅为简单示意说明,并非依实际尺寸的描绘,事先声明。以下的实施方式将进一步详细说明本发明的相关技术内容,但所公开的内容并非用以限制本发明的保护范围。The following are specific embodiments to illustrate the embodiments of the present invention, and those skilled in the art can understand the advantages and effects of the present invention from the content disclosed in this specification. The present invention can be implemented or applied through other different specific embodiments, and various details in this specification can also be modified and changed based on different viewpoints and applications without departing from the concept of the present invention. In addition, the accompanying drawings of the present invention are merely schematic illustrations, and are not drawn according to the actual size, and are stated in advance. The following embodiments will further describe the related technical contents of the present invention in detail, but the disclosed contents are not intended to limit the protection scope of the present invention.

应当可以理解的是,虽然本文中可能会使用到“第一”、“第二”、“第三”等术语来描述各种组件或者信号,但这些组件或者信号不应受这些术语的限制。这些术语主要是用以区分一组件与另一组件,或者一信号与另一信号。另外,本文中所使用的术语“或”,应视实际情况可能包括相关联的列出项目中的任一个或者多个的组合。It should be understood that although terms such as "first", "second", "third" and the like may be used herein to describe various components or signals, these components or signals should not be limited by these terms. These terms are primarily used to distinguish one component from another component, or one signal from another. In addition, the term "or", as used herein, should include any one or a combination of more of the associated listed items, as the case may be.

本发明提出一种条件式数字内容显示方法、系统,以及计算机可读取媒体,方法应用在通过一图形用户接口(graphical user interface,GUI)显示多个数字内容链接点,优选地,数字内容在本发明提出的实施例是适地性内容,表示数字内容关联一个地理位置,图形用户接口则以电子地图为例,适地性数字内容的链接点以标示在电子地图的某个位置上的链接图案表示。当用户通过用户装置操作电子地图浏览一个地理范围的适地性数字内容时,提供数字内容的伺服系统可以根据用户装置所传送的地理范围(如经纬度范围)提供连结在这个地理范围的数字内容,并以链接图像标示在电子地图上。The present invention provides a conditional digital content display method, system, and computer-readable medium. The method is applied to display a plurality of digital content link points through a graphical user interface (GUI). Preferably, the digital content is displayed in a The embodiment proposed by the present invention is in-place content, which means that the digital content is associated with a geographic location. The graphical user interface takes an electronic map as an example, and the link point of the in-place digital content is a link marked on a certain position on the electronic map. pattern representation. When a user browses digital content suitable for a geographical range by operating an electronic map through the user device, the server system providing the digital content can provide the digital content linked to this geographical range according to the geographical range (such as the latitude and longitude range) transmitted by the user device, And marked on the electronic map with a link image.

在一个地理范围中显示有限数量的链接图像时,伺服系统主要是依据一个排序将数字内容的链接图像显示在电子地图上,影响排序的条件包括根据数字内容本身的条件,如按赞、分享、追踪的数量;也会根据用户本身的条件,如系统根据用户活动数据得出的喜好数据。而更进一步地,条件式数字内容显示系统还提供用户可以提升特定数字内容排序的额外条件,这些条件将影响特定数字内容的排序,以让使用者在浏览时可以看到相关的链接图像。When displaying a limited number of linked images in a geographic range, the servo system mainly displays the linked images of digital content on the electronic map according to a ranking. The number of tracking; it will also be based on the user's own conditions, such as the system's preference data based on user activity data. Furthermore, the conditional digital content display system also provides additional conditions under which the user can improve the ranking of the specific digital content, and these conditions will affect the ranking of the specific digital content so that the user can see the relevant linked images while browsing.

举例来说,不同于传统上利用关键词广告或用户接口上特定位置的广告(如横幅广告)的方式吸引使用者点阅内容的方式,广告商可以通过条件式数字内容显示系统突显广告数字内容的链接图像,以至于可以增加使用者点阅的次数;个人、公司、组织等对象(下称“商业用户”)都可以通过条件式数字内容显示系统增加自己或他人产出的数字内容的点阅率。For example, advertisers can use conditional digital content display systems to highlight advertising digital content, instead of traditionally using keyword ads or advertisements at specific locations on the user interface (such as banner ads) to attract users to click on content. The link image of the user can increase the number of clicks by users; individuals, companies, organizations and other objects (hereinafter referred to as "commercial users") can increase the points of digital content produced by themselves or others through the conditional digital content display system read rate.

所述条件式数字内容显示方法与图形用户接口实现提供每个人可以参与浏览、互动、制作与分享数字内容的社群媒体,让用户可以通过社群媒体分享所拍摄或制作的数字内容,数字内容主要为影音作品,但仍不排除声音、文字作品、图像、符号、直播、文字、活动、营销宣传等,且不以此为限。而特别的是,各笔数字内容都是关联一个地理位置,例如就是通过行动装置在某地理位置上制作的影片、图片、声音或文字,而这些数字内容将关联一个地理位置,并可记载于各笔数字内容的诠释数据(metadata)中。通过条件式数字内容显示系统在用户装置中执行的应用程序起始的用户接口,让用户可方便地通过手势(但不排除其他输入方式)切换选择用户在各个地点所产生的数字内容,包括实时拍摄后制上传的数字内容,包括图片、影片、声音或文字等,更者,所述系统也提供用户可以在图形用户接口上以手势切换在相同兴趣点的其他数字内容、相同主题卷标(hashtag)的其他数字内容,或是相同分类的其他数字内容。The conditional digital content display method and the graphical user interface provide a social media where everyone can participate in browsing, interacting, producing and sharing digital content, so that users can share digital content shot or produced through social media, digital content It is mainly audio-visual works, but still does not exclude sound, written works, images, symbols, live broadcasts, texts, events, marketing publicity, etc., and is not limited to this. In particular, each piece of digital content is associated with a geographic location, such as videos, pictures, sounds or texts produced on a certain geographic location through a mobile device, and these digital contents will be associated with a geographic location and can be recorded in In the metadata of each digital content. Through the user interface initiated by the application program executed in the user device by the conditional digital content display system, the user can conveniently switch and select the digital content generated by the user in various places through gestures (but not excluding other input methods), including real-time The digital content uploaded after shooting, including pictures, videos, sounds or texts, etc., what's more, the system also provides that the user can switch other digital content at the same point of interest, the same theme label ( hashtag), or other digital content of the same classification.

图1显示实现条件式数字内容显示方法的系统架构实施例图。FIG. 1 shows a diagram of an embodiment of a system architecture for implementing a conditional digital content display method.

条件式数字内容显示系统包括图式中的伺服系统100,可由实体服务器配合软件与硬件设备实现伺服系统100,如图中显示以软件搭配硬件实现的功能模块,可运行于一服务器(或一丛集)中,根据功能可区分为用户管理模块101、学习模块102、媒合模块103、处理影响数字内容显示排序条件的条件处理单元109,以及综合各种条件输出查询得出的数字内容的输出单元109。伺服系统100设有数据库,由存储设备实现,用于存储多个用户所提供的多笔数字内容,依照功能可区分为用户数据库105以及内容数据库107。The conditional digital content display system includes theservo system 100 in the figure, and theservo system 100 can be realized by a physical server in cooperation with software and hardware devices. The figure shows a functional module realized by software and hardware, which can run on a server (or a cluster). ), can be divided into auser management module 101, alearning module 102, amatching module 103, acondition processing unit 109 that processes the conditions affecting the display and sorting of digital content, and an output unit that combines various conditions to output the digital content obtained by querying 109. Theserver system 100 is provided with a database, implemented by a storage device, for storing multiple digital contents provided by multiple users, and can be divided into auser database 105 and acontent database 107 according to functions.

其中用户数据库105存储注册系统的会员数据,包括用户识别数据,以及各种身分认证数据,并以数据库注记各用户所连结的社群数据,如好友、分享、按赞、参与群组等数据,这些数据也将成为系统学习用户喜好的依据。内容数据库107存储多笔由各用户拍摄、录制与制作上传的数字内容,各笔数字内容关联一地理位置,成为适地性数字内容。进一步地,当内容数据库107存储某用户上传的数字内容时,还可以取得用户所注记关联此数字内容特点的主题卷标,例如注记为“#taipei”、“#breakfast”、“#restaurant”等,还能通过兴趣点的地点类别、图像处理或是解析方法得出数字内容的属性,并予以分类,因此数字内容还可被赋予一个分类的标签。Theuser database 105 stores the member data of the registration system, including user identification data and various identity authentication data, and uses the database to record the community data linked by each user, such as friends, sharing, likes, participation in groups and other data , these data will also become the basis for the system to learn user preferences. Thecontent database 107 stores multiple pieces of digital content that are photographed, recorded, produced and uploaded by each user, and each piece of digital content is associated with a geographic location to become in-place digital content. Further, when thecontent database 107 stores the digital content uploaded by a certain user, it can also obtain the subject label marked by the user and associated with the characteristics of the digital content, for example, marked as "#taipei", "#breakfast", "#restaurant". ”, etc., the attributes of the digital content can also be obtained and classified through the location category of the point of interest, image processing or analysis methods, and thus the digital content can also be assigned a classification label.

根据条件式数字内容显示方法实施例,在内容数据库107中存储数字内容以及各笔数字内容的关联数据,除主题卷标、地理位置、分类、用户(作者)以及按赞、分享与追踪的数量数据外,还可包括改变数字内容排序的条件,使得伺服系统100可通过条件处理单元109处理各种影响数字内容排序的条件后,得出关联一个地理范围内的数字内容的排序,也就产生在电子地图上显示的大小不一的链接图案。优选地,链接图案的大小随着所关联的数字内容的排序高低改变。According to the embodiment of the conditional digital content display method, the digital content and the associated data of each digital content are stored in thecontent database 107, except for the subject tag, geographic location, category, user (author), and the number of likes, shares and tracking In addition to the data, conditions for changing the ordering of digital content may also be included, so that theservo system 100 can process various conditions affecting the ordering of digital content through thecondition processing unit 109 to obtain ordering associated with the digital content within a geographic range, which results in Link patterns of different sizes displayed on the electronic map. Preferably, the size of the link pattern varies with the ranking of the associated digital content.

条件式数字内容的显示系统包括执行于用户装置(111,113,115)的应用程序,应用程序存储于各用户装置(111,113,115)中计算机可读取媒体中,如装置中的特定存储装置,经用户装置(111,113,115)的处理器执行后,运行对应伺服系统100的程序。根据实施例,所述应用程序执行后产生以电子地图为背景的一图形用户界面,通过图形用户界面显示以电子地图为背景的浏览画面。其中提供缩图让使用者选择切换到特定地理范围,提供涵盖指向特定地理位置的兴趣点(Point of Interest,POI),以兴趣点链接图像显示在电子地图上;另有指向用户上传数字内容的用户节点(user point)等链接点的图案,以用户或兴趣点链接图像显示在电子地图上,让用户选择要播放的数字内容。根据以上实施例的描述,若有商业用户以特殊条件影响数字内容显示的排序,相关的链接图像可以因为加入了特殊条件而优先显示在电子地图上。The display system for conditional digital content includes application programs executed on user devices (111, 113, 115), and the application programs are stored in computer-readable media in each user device (111, 113, 115), such as a specific storage device in the device, via the user devices (111, 113, 115). ), the program corresponding to theservo system 100 is executed. According to an embodiment, after the application program is executed, a graphical user interface with an electronic map as a background is generated, and a browsing screen with an electronic map as a background is displayed through the graphical user interface. Thumbnails are provided to allow users to choose to switch to a specific geographic range, and Point of Interest (POI) covering a specific geographic location is provided, and the linked images of POIs are displayed on the electronic map; Patterns of link points such as user points are displayed on the electronic map as link images of users or points of interest, allowing users to select the digital content to be played. According to the description of the above embodiments, if a business user affects the display order of digital content with special conditions, the related link images can be preferentially displayed on the electronic map due to the addition of special conditions.

伺服系统100中设有用户管理模块101,用以管理用户通过各端用户装置(111,113,115)经网络10登入伺服系统100的认证程序与账号管理。根据实施例,伺服系统100中设有收集用户数据的程序,例如可针对用户的社群活动的数据,包括用户在社群中参与的活动、群组、好友,以及按赞、分享以及上传的内容,使得伺服系统100中学习模块102学习分析出用户的喜好,可以在系统中建立用户喜好,相关方法可参考图2所示实施例。如此,当用户登入系统时,通过以软件手段实现的媒合模块103,伺服系统100可以主动得出推荐给用户的数字内容,还包括根据特殊条件而推荐给用户的数字内容,其中方式是将数据库中的数字内容的特征(例如各种属性卷标)媒合用户喜好,最后通过执行于用户装置(111,113,115)的应用程序推荐给用户观看。Theserver system 100 is provided with auser management module 101 for managing the authentication procedures and account management of users logging into theserver system 100 through thenetwork 10 through each end user device ( 111 , 113 , 115 ). According to an embodiment, theserver system 100 is provided with a program for collecting user data, such as data about the user's social activities, including the activities, groups, friends, and likes, shares, and uploads that the user participates in the community. content, so that thelearning module 102 in theservo system 100 learns and analyzes the user's preference, and the user's preference can be established in the system. For a related method, refer to the embodiment shown in FIG. 2 . In this way, when the user logs into the system, through thematching module 103 implemented by software, theservo system 100 can actively obtain the digital content recommended to the user, and also include the digital content recommended to the user according to special conditions. The characteristics of the digital content in the database (such as various attribute tags) are matched with the user's preferences, and finally recommended to the user for viewing through the application program executed on the user device (111, 113, 115).

根据本发明所提出条件式数字内容的显示系统的实施例,当用户装置上执行的应用程序取得了用户装置中定位电路产生的位置数据时,所起始的图形用户界面初始时将根据用户装置当下的位置提供一个地理范围内的多个链接图像,包括用户链接图像,即链接了个人上传的数字内容,以及兴趣点链接图像,这是所处地理范围内系统提供兴趣点的链接,其中也可链接了各用户上传的数字内容。According to the embodiment of the conditional digital content display system proposed in the present invention, when the application program executed on the user device obtains the location data generated by the positioning circuit in the user device, the initial GUI will be based on the user device. The current location provides multiple linked images within a geographic range, including user linked images, which link digital content uploaded by individuals, and point-of-interest linked images, which are links to system-provided points of interest within a geographic range, which also Digital content uploaded by each user can be linked.

根据以上实施例的描述,系统提出的伺服系统100设有用户数据库105,用户数据库105用于记载了多个用户的基本数据以及通过特定应用程序所收集的数据,伺服系统100提供用户于其用户装置(111,113,115)上安装一对应的应用程序,用于收集各端用户的数据,经过用户允许后,可收集用户在网络上的活动数据,包括用户在各种社群媒体的活动、搜寻记录、关注与浏览的内容,以及各种活动的时间数据。According to the description of the above embodiment, theserver system 100 proposed by the system is provided with auser database 105. Theuser database 105 is used to record the basic data of multiple users and the data collected through a specific application program. A corresponding application program is installed on the device (111, 113, 115) to collect data of each end user. After the user's permission, the user's activity data on the network can be collected, including the user's activities on various social media, search records, Follow and browse content, and time data for various activities.

收集的数据经过机器学习算法,可以学习其中数据特征,特别是基于地理位置的数据特征,形成用户的喜好数据,当取得用户浏览某个地理范围中的信息时,可以根据使用者喜好提供符合喜好的适地性或个人化的内容。The collected data can be learned through machine learning algorithms, especially the data features based on geographic location, to form user preference data. When the user browses the information in a certain geographic range, it can be provided according to the user's preference. in-place or personalized content.

在提供用户适地性或个人化数字内容之前,伺服系统先形成各用户的喜好数据,并特别为与地理位置相关的喜好数据,也就是说,系统可以分析出用户在不同地理位置的不同喜好,使得使用者在浏览特定地理范围的信息时,可以得到适地性或个人化的内容。Before providing users with suitable or personalized digital content, the servo system first forms the preference data of each user, especially the preference data related to the geographical location, that is to say, the system can analyze the different preferences of users in different geographical locations. , so that users can get appropriate or personalized content when browsing information in a specific geographic range.

再请参考图2所示形成使用者喜好的实施例流程图。Please refer to the flowchart of an embodiment of forming user preferences shown in FIG. 2 .

根据实施例,如步骤S201,伺服系统通过执行于各用户端的用户装置中的应用程序收集用户浏览数据,这些数据的特征都是与地理位置相关。举例来说,用户操作行动装置,其中执行系统提供的应用程序,当用户到达一个位置,操作此应用程序报导或录制地理范围内的景物产生的影片、声音、图像或文字,联机伺服系统,并上传产生的内容到伺服系统,数据中的诠释数据(metadata)中已经记载了产生这些内容的地理数据,包括用户的识别数据(登入系统时取得),如步骤S203,可以在伺服系统中分析这些上传的内容,形成个人化数据,并存储在用户数据库。According to an embodiment, as in step S201, the server system collects user browsing data through an application program executed in a user device of each client terminal, and the features of these data are all related to geographic locations. For example, the user operates the mobile device, which executes the application program provided by the system, when the user arrives at a location, operates the application program to report or record the video, sound, image or text generated by the scenery within the geographical range, connect the servo system, and Upload the generated content to the servo system, the metadata in the data has recorded the geographic data that generated the content, including the user's identification data (obtained when logging into the system), as in step S203, these can be analyzed in the servo system The uploaded content forms personalized data and is stored in the user database.

伺服系统除了建立数字内容的用户数据库外,还通过执行于用户装置的应用程序收集用户在网络上的活动数据,如步骤S205,伺服系统可根据各种活动数据中的地理信息形成针对此用户的个人化数据,再可以机器学习算法(machine learning algorithm)学习得出其中地理相关的数据特征,以及各种数据特征的权重(weights),如步骤S207,形成描述使用者喜好的一个人化喜好模型,或是形成以一些特征数据组合的用户喜好数据,藉此能得出对应使用者喜好的一或多笔适地性或个人化的数字内容。值得一提的,经过机器学习得出的数据特征可以依照关联性高低设定不同的权重,关联性高的可赋予较高权重值,关联性低的则有较低的权重值,使得能更准确地描述使用者喜好。In addition to establishing a user database of digital content, the servo system also collects the user's activity data on the network through the application program executed on the user device. As in step S205, the servo system can form a user's activity data according to the geographic information in the various activity data. Personalized data, and then machine learning algorithm (machine learning algorithm) can be used to learn the geographically related data features and the weights of various data features. In step S207, a personalized preference model describing the user's preference is formed. , or form user preference data combined with some feature data, thereby obtaining one or more suitable or personalized digital contents corresponding to the user's preference. It is worth mentioning that the data features obtained through machine learning can be set with different weights according to the level of relevance. Higher weights can be assigned to those with high relevance, and lower weights can be assigned to those with low relevance. Accurately describe user preferences.

根据实施例,伺服系统通过用户装置所收集用户在网络上的活动数据可包括用户在各种社群媒体的活动、搜寻记录、关注与浏览的内容,以及各种活动的时间数据。举例来说,浏览纪录可为用户通过网页浏览器浏览网页留下的cookie、副本与历史记录,在社群媒体中的活动如打卡记录、搜寻纪录、按赞、分享、追踪对象与响应信息等,这些数据在某些情况下,也是会有地理位置相关的记录,地理位置相关的记录更泛指各种关联特定地理以及与地理关联的多媒体内容的行为。更者,在判断使用者喜好程度时,还可以根据使用者浏览内容所花的时间、周期、浏览相关内容的频率、长度、是否有分享给人等特征,甚至是自己制作产生的内容。这些数据都可成为伺服系统在建立个人化喜好模型或相关数据库时的依据,能够在伺服系统提供用户多笔适地性或个人化的数字内容时执行一个喜好排序。According to an embodiment, the user's activity data on the network collected by the server system through the user device may include the user's activities on various social media, search records, contents followed and browsed, and time data of various activities. For example, browsing records can be cookies, copies and historical records left by users browsing web pages through web browsers, activities in social media such as check-in records, search records, likes, shares, tracking objects and response information, etc. , and in some cases, these data also have records related to geographic location, and the records related to geographic location more generally refer to various behaviors related to specific geographic locations and multimedia content related to geographic locations. What's more, when judging the user's preference, it can also be based on the time and period the user spends browsing the content, the frequency and length of browsing related content, whether it is shared with others, or even the content produced by oneself. These data can be used as the basis for the servo system to establish a personalized preference model or a related database, and can perform a preference ranking when the servo system provides the user with multiple suitable or personalized digital contents.

根据一实施例,伺服系统提供执行于用户装置中的应用程序提供用户以操作电子地图的方式浏览在地图上的内容,每个内容都是链接到特定地理位置,浏览过程中,伺服系统同时也取得用户的浏览记录,例如影片、声音、图像或文字,所产生的记录包括用户识别数据(user ID)、地理位置或范围(经纬度)、浏览内容以及活动(如按赞、收藏、分享等),以及内容本身具有的标签(tags)以及时间,皆可成为学习算法的学习数据,形成用户喜好的依据。According to an embodiment, the servo system provides an application program executed in the user device to provide the user to browse the content on the map by operating the electronic map, and each content is linked to a specific geographic location. During the browsing process, the servo system also Obtain the user's browsing records, such as videos, sounds, images or text, the records generated include user identification data (user ID), geographic location or range (latitude and longitude), browsing content and activities (such as likes, favorites, shares, etc.) , as well as the tags and time of the content itself, can become the learning data of the learning algorithm and form the basis for user preferences.

在另一实施例中,伺服系统提供的应用程序可为提供用户浏览内容的用户接口,例如网页浏览器,当用户操作此应用程序浏览各种内容时,内容中也会标记着地理相关的信息,包括用户的浏览记录,同样成为学习算法学习用户喜好的依据。In another embodiment, the application program provided by the server system may be a user interface for providing users with browsing content, such as a web browser. When the user operates the application program to browse various content, the content will also be marked with geographically related information , including the user's browsing records, also become the basis for the learning algorithm to learn the user's preferences.

根据条件式数字内容显示方法的实施例,用户装置中的存储装置实现一个存储有系统提供对应的应用程序的计算机可读取媒体,通过用户装置中处理器执行此应用程序,可以与伺服系统联机,并传送与接收来往信息,包括传送用户装置的位置数据、显示数据与用户识别数据,也包括接收伺服系统所传送经查询得出的一或多笔适地性或个人化数字内容的链接数据,以及以其中应用程序标示出各笔数字内容的链接图像,并优先显示记载优先处理指令的数字内容。According to the embodiment of the conditional digital content display method, the storage device in the user device realizes a computer-readable medium storing a corresponding application program provided by the system, and the processor in the user device executes the application program, which can be connected to the servo system. , and transmit and receive information, including the location data, display data and user identification data of the user device, and also include the link data of one or more suitable or personalized digital content sent by the server system after query. , and a link image in which each digital content is marked by the application program, and the digital content in which the priority processing instruction is recorded is displayed preferentially.

当伺服系统根据用户操作用户装置产生的位置数据,加上用户装置的显示数据(如屏幕分辨率、可视范围等),伺服系统根据用户喜好数据提供在一个地理范围内的数字内容,并可根据一排序传送相应的链接图像以显示在用户装置的图形用户接口上。When the servo system generates the location data based on the user's operation of the user device, plus the display data of the user device (such as screen resolution, visual range, etc.), the servo system provides digital content within a geographic range according to the user's preference data, and can Corresponding linked images are transmitted according to an ordering for display on the graphical user interface of the user device.

除了数字内容本身的条件外,所述数字内容的排序还依据关于使用者的一些数据,如图3显示实现条件式数字内容显示方法中条件处理的实施例示意图。In addition to the conditions of the digital content itself, the sorting of the digital content is also based on some data about the user. FIG. 3 shows a schematic diagram of an embodiment of condition processing in a conditional digital content display method.

图中显示伺服系统中通过软件手段或搭配硬件电路实现的条件处理单元109处理各种影响数字内容排序的条件,例如从伺服系统中的用户数据库中取得用户数据301,其中涵盖用户喜好数据,根据用户装置所传送的位置数据303,可以让伺服系统查询内容数据库中取得符合用户选择浏览的地理范围以及喜好的数字内容。The figure shows that thecondition processing unit 109 implemented by software means or with hardware circuits in the servo system handles various conditions that affect the sorting of digital content, such as obtaining user data 301 from the user database in the servo system, including user preference data. The location data 303 sent by the user device can allow the server system to query the content database to obtain digital content that matches the geographic range and preferences selected by the user for browsing.

更者,影响排序的条件的一个是内容307记载了数字内容的一些会影响排序的因素,如数字内容被追踪、喜好与观看的次数。Furthermore, one of the conditions that affects the ranking is that thecontent 307 records some factors that affect the ranking of the digital content, such as the number of times the digital content is tracked, liked, and viewed.

伺服系统提供商业用户可以付出一代价以优先提升某一数字内容参与排序的权重,使得伺服系统的条件处理单元109在对数字内容排序时,可以因为权重数据309而提升相关数字内容的排序。对商业用户而言,这是可以达到推荐特定内容的目的。The servo system provides that business users can pay a price to preferentially increase the weight of a certain digital content to participate in the ranking, so that thecondition processing unit 109 of the servo system can improve the ranking of the related digital content due to theweight data 309 when sorting the digital content. For business users, this is for the purpose of recommending specific content.

举例来说,当用户操作用户装置浏览某个地理范围中的数字内容,伺服系统可以从执行于用户装置中的应用程序取得用户识别数据(user ID),因而得到用户数据301,还取得用户所浏览的位置数据与显示范围,因而得到位置数据303,使得条件处理单元109可以根据这些条件查询伺服系统中的内容数据库,以得到符合这些条件的数字内容。在进行排序时,还参考了各笔数字内容的内容307,如主题卷标表示的上下文属性、客观数据(按赞、分享、追踪与观看次数),以及创作者等数据,以及数字内容的权重数据309,权重数据309可以使得原本排序较低的数字内容成为排序较高而让所关联的链接图像放大显示或特别标记在图形用户接口的数字内容。For example, when the user operates the user device to browse digital content in a certain geographical area, the server system can obtain the user identification data (user ID) from the application program executed in the user device, thereby obtaining the user data 301, and also obtaining the user's information. The browsed position data and display range are obtained, thereby obtaining the position data 303, so that thecondition processing unit 109 can query the content database in the servo system according to these conditions to obtain digital content that meets these conditions. When sorting, thecontent 307 of each digital content is also referred to, such as the contextual attributes indicated by the subject tags, objective data (likes, shares, tracking, and views), creators and other data, as well as the weight of the digital content Thedata 309, theweighting data 309, can make the originally ranked lower digital content become the higher ranked digital content with the associated link image being displayed enlarged or specially marked in the graphical user interface.

经条件处理单元109处理后,除了将数字内容的排序纪录于内容数据库107外,还通过伺服系统的输出单元108输出优先显示指令30至用户装置,使得用户装置上通过电子地图根据此优先显示指令30显示一个地理范围内的数字内容的链接图像。After being processed by thecondition processing unit 109, in addition to recording the ordering of the digital content in thecontent database 107, theoutput unit 108 of the servo system also outputs thepriority display command 30 to the user device, so that the user device can display the command according to the priority display command through the electronic map. 30 Displays a linked image of digital content within a geographic range.

在此列举一例。伺服系统提供有需要推荐数字内容的商业用户通过调整数字内容的权重而影响数字内容在相关地理范围内的排序,使得在用户装置上执行的应用程序可以在电子地图上空出一个位置置放此数字内容的链接图像,或加上相关推荐描述。当用户以手势操作应用程序放大或缩小地理范围,伺服系统都可因为数字内容的权重数据309而优先显示此数字内容的链接图像,以吸引用户点入观看数字内容。Here is an example. The servo system provides business users who need to recommend digital content to influence the ranking of the digital content in the relevant geographic range by adjusting the weight of the digital content, so that the application program executed on the user device can place the digital content in a vacant position on the electronic map. A linked image of the content, or a description of the relevant recommendation. When the user operates the application program to zoom in or out by gesture, the servo system can preferentially display the link image of the digital content due to theweight data 309 of the digital content, so as to attract the user to click and watch the digital content.

更者,若一个地理范围内有两个以上的数字内容通过调整权重数据309影响在相同地理范围的排序时,伺服系统还提供一个竞价的机制,优先显示调整到最高权重的数字内容的链接图像,或是以链接图像的大小表示不同权重的数字内容。What's more, if there are two or more digital contents in a geographic area that affect the ranking in the same geographic area by adjusting theweight data 309, the servo system also provides a bidding mechanism to display the linked images of the digital contents adjusted to the highest weight first. , or digital content with different weights represented by the size of the linked image.

根据一实施例,显示在相同地理范围的数字内容的链接图像可为动态变化,也就是说每次刷新一样地理范围时都可能会呈现不同的链接图像。在此一提的是,刷新地理范围显示链接图像的原因可能是在此地理范围有人上传新影片或使用者的兴趣已改变,使得系统改显示其他影片。举例来说,伺服系统经常性地更新其中数据,包括关于用户兴趣的数据,也随时更新各个地理范围内影片的状态,因此在每次刷新所要浏览的地理范围时,都可能产生更新后的链接图案与链接内容。According to one embodiment, the linked images displayed on the digital content in the same geographic area may be dynamically changed, that is, a different linked image may be presented each time the same geographic area is refreshed. It should be mentioned here that the reason for refreshing the geographic range to display the linked images may be that someone uploads a new video or the user's interests have changed in this geographic range, so that the system displays other videos instead. For example, the server system frequently updates its data, including data about user interests, and also updates the status of videos in various geographic areas at any time. Therefore, every time the geographic area to be browsed is refreshed, an updated link may be generated. Pattern and linked content.

图4显示条件式数字内容显示方法的实施例流程图。FIG. 4 shows a flowchart of an embodiment of a conditional digital content display method.

当完成使用者喜好的分析、建立了个人化喜好模型以及数据库,接着可以实现数字内容提供的目的,相关方法实施例流程可参考图4。根据实施例,方法流程运行于伺服系统与存储于用户装置中计算机可读取媒体中的应用程序之间。After the analysis of the user's preference is completed, a personalized preference model and a database are established, and then the purpose of providing digital content can be achieved. Refer to FIG. 4 for the flow of a related method embodiment. According to an embodiment, method flows run between a server system and an application program stored in a computer-readable medium in a user device.

用户可以操作应用程序中以电子地图为背景的图形用户接口浏览地图上呈现的信息,或是非以电子地图为背景的用户接口浏览含有地理数据的内容,其中显示链接到影片、声音、图像或文字链接数据,或其代表用户的图像,让用户点选。这些形成的连结数据所链接的内容即所述数字内容。特别的是,这时,应用程序可以根据浏览的地理位置产生位置数据,例如以电子地图为背景的应用程序显示一个范围的地图,所述位置数据为所处范围的中央位置的经纬度,随同用户识别数据,传送到伺服系统(步骤S401)。Users can browse the information presented on the map by operating the graphical user interface with the electronic map as the background in the application, or browse the content containing geographic data on the user interface not with the electronic map as the background, which displays links to movies, sounds, images or text. Link data, or an image that represents the user, for the user to click through. The content linked by these formed link data is the digital content. In particular, at this time, the application can generate location data according to the browsing geographic location, for example, an application with an electronic map as the background displays a map of a range, and the location data is the latitude and longitude of the central location of the range, along with the user The identification data is transmitted to the servo system (step S401).

在伺服系统中,可以根据所接收的位置数据判断出一地理范围(步骤S403)。根据实施例的一个,当用户操作以电子地图为背景的应用程序浏览到特定地理位置,应用程序可以将所取得的地理位置或其范围传送到伺服系统,使得系统可以提供对应位置的适地性或个人化的内容。在另一实施例中,所述应用程序可以为一般影音或文字浏览器,然而,仍可从浏览内容判断出地理位置,如各种内容的诠释数据中的地理信息,同样地,伺服系统可以从应用程序取得这些内容的位置数据,进而提供适地性或个人化的内容。于再一实施例中,当用户所操作的用户装置为行动装置,应用程序可随时取得行动装置中传感器(GPS传感器)或无线网络信号所提供的位置数据,经传送给伺服系统后,使得伺服系统可根据行动装置所在位置提供适地性或个人化的内容。In the servo system, a geographic range can be determined according to the received position data (step S403). According to one embodiment, when a user operates an application program with an electronic map as the background to browse to a specific geographic location, the application program can transmit the obtained geographic location or its range to the servo system, so that the system can provide the appropriateness of the corresponding location or personalized content. In another embodiment, the application program can be a general video or text browser, however, the geographic location can still be determined from the browsing content, such as geographic information in the interpretation data of various contents. Likewise, the servo system can The location data of this content is obtained from the application to provide appropriate or personalized content. In yet another embodiment, when the user device operated by the user is a mobile device, the application can obtain the location data provided by the sensor (GPS sensor) or wireless network signal in the mobile device at any time, and send it to the servo system, so that the servo The system can provide contextual or personalized content based on the location of the mobile device.

在一使用情境中,用户在其用户装置上执行应用程序,联机伺服系统,伺服系统可通过应用程序取得用户识别数据(登入系统)外,可得到用户所操作的用户装置所呈现的一浏览范围以判断地理范围,这个范围将影响着伺服系统要提供的适地性或个人化的数字内容,因为不同大小的地理范围所对照的使用者喜好都会变动,并且可能因为显示的限制(如装置屏幕大小、显示分辨率等)而需要斟酌提供给使用者的内容数量。In a usage scenario, a user executes an application program on his user device and connects to the server system. In addition to obtaining the user identification data (login system) through the application program, the server system can obtain a browsing range presented by the user device operated by the user. To determine the geographic range, this range will affect the location-appropriate or personalized digital content to be provided by the servo system, because the user preferences for different sized geographic ranges will vary, and may be due to display limitations (such as device screens). size, display resolution, etc.) and need to consider the amount of content provided to the user.

接着,依照以上所取得的信息,伺服系统主要根据地理范围以及识别数据查询数据库(步骤S405)。仍在此一提的是,数据库中的内容包括由多个用户使用用户装置报导或录制而上传的与地理位置相关的影片、声音、图像或文字,于所述伺服系统中,即建立各笔内容、地理位置与各用户识别数据的关联性,如此,经查询数据库可将学习用户喜好得出的个人化喜好模型套用在目前得到的数据,再由数据库得出符合条件的适地性且具有个人化特点的内容(步骤S407)。Next, according to the information obtained above, the server system queries the database mainly according to the geographic range and identification data (step S405 ). It is still mentioned here that the content in the database includes videos, sounds, images or texts that are reported or recorded by a plurality of users using user devices and uploaded in relation to geographic locations. The correlation between content, geographic location and each user’s identification data, so that by querying the database, the personalized preference model derived from learning user preferences can be applied to the currently obtained data, and then the database can be used to obtain conditions that are suitable for the location and have The content of the personalized feature (step S407).

在提供查询结果之前,如步骤S409,伺服系统从得出符合条件的适地性且符合个人化条件的数字内容中判断其中是否有任一数字内容记载了优先处理指令。Before providing the query result, as in step S409, the servo system determines whether any digital content has a priority processing instruction recorded in the digital content that meets the conditions of suitability and personalization.

若在此地理范围中符合用户喜好的数字内容中并未有记载优先处理指令的数字内容(否),也就是没有任一数字内容具有需要优先显示的权重,伺服系统即依照这些数字内容的一般数据进行排序。这些数字内容都是伺服系统中数据库的一笔数据,而传送对应所在地理范围以及使用者喜好的信息是各笔适地性数字内容的链接数据,经传送查询结果至用户端的用户装置(步骤S411),应用程序即自伺服系统接收所得出的一或多笔个人化数字内容的链接数据,可由用户装置上应用程序标示出各笔数字内容的链接图像与链接数据(步骤S413)。若在此地理范围中有任一数字内容具有优先处理指令,表示此数字内容具有要优先显示的权重(是),伺服系统即据此得出优先显示的数字内容(步骤S415),经传送此查询结果至用户装置后,即在用户装置执行的应用程序上依照排序与优先处理指令标示出各笔数字内容的链接图像与数据,特别是可以放大或是特定方式优先显示记载优先处理指令的数字内容的链接图像(步骤S413)。If there is no digital content that records the priority processing instruction (No) in the digital content that meets the user's preference in this geographical range, that is, none of the digital content has a weight that needs to be displayed preferentially, the servo system will follow the general rules of these digital content. Data is sorted. These digital contents are all a piece of data in the database in the server system, and the information corresponding to the geographic area and user preference is the link data of each piece of suitable digital content, and the query result is sent to the user device of the user end (step S411 ). ), the application program receives the link data of one or more pieces of personalized digital content from the servo system, and the application program on the user device can mark the link image and link data of each piece of digital content (step S413). If any digital content in this geographical area has a priority processing instruction, it means that the digital content has a weight to be displayed preferentially (Yes), and the servo system obtains the digital content to be displayed preferentially accordingly (step S415 ). After the query result is sent to the user device, the linked images and data of each digital content are marked on the application program executed by the user device according to the ordering and priority processing instructions. In particular, the numbers that record the priority processing instructions can be enlarged or displayed preferentially in a specific way. A link image of the content (step S413).

在上述步骤S409中,当伺服系统查询得到符合条件(地理范围、使用者喜好与权重数据等)有多笔数字内容时,在一实施例中,于电子地图上,可依照伺服系统学习得出的用户的喜好以及权重数据排序数字内容,以顺序显示多笔数字内容的链接数据;在另一实施例中,在所述一般影音或文字浏览器中,可依照伺服系统学习得出的喜好以及权重数据排序,再以列表或特定方式显示系统提供的数字内容的链接数据,列表显示的内容可以是依照某地理地址去排序而标示在用户接口上特定位置的文字、符号或图案。使用者同样地可以更改浏览内容,同时变更产生的地理数据,来更新链接的数字内容。In the above-mentioned step S409, when the servo system inquires and obtains multiple pieces of digital content that meet the conditions (geographical range, user preference and weight data, etc.), in one embodiment, on the electronic map, it can be obtained according to the learning of the servo system According to the user's preference and weight data, the digital content is sorted, and the link data of multiple digital content is displayed in sequence; in another embodiment, in the general video or text browser, the preference and The weight data is sorted, and then the link data of the digital content provided by the system is displayed in a list or in a specific way. The content displayed in the list can be words, symbols or patterns marked on a specific position on the user interface after sorting according to a certain geographic address. Users can likewise alter the browsing content, and at the same time alter the resulting geographic data, to update the linked digital content.

在此一提的是,虽伺服系统于步骤S415中会优先显示具有优先处理指令的数字内容,然而,若此数字内容的权重值仍小于在相同地理范围中其他数字内容的权重,经排序后此数字内容的链接图像仍可能无法优先显示在此地理范围上。It should be mentioned here that although the servo system will preferentially display the digital content with the priority processing command in step S415, if the weight value of the digital content is still smaller than the weight of other digital content in the same geographical range, after sorting Linked imagery for this digital content may still not be preferentially displayed on this geographic extent.

根据一实施例,当用户操作应用程序浏览特定地理位置时,伺服系统除了收集用户的浏览记录外,可持续分析与学习新的浏览记录,也就是用户之后的浏览记录仍持续被伺服系统收集,用以学习与更新个人化喜好模型。伺服系统如此可继续提供数字内容,包括各种影音内容,还有商业数据(如广告)等。也就是说,所述方法除了通过调整权重而优先显示的数字内容链接图像外,其余即根据每个人(用户)在某地区的喜好推荐对应的数据,而每个人在每个地区的喜好具有个人化的特点,不会都相同。According to an embodiment, when a user operates an application to browse a specific geographic location, the server system can continuously analyze and learn new browsing records in addition to collecting the user's browsing records, that is, the user's subsequent browsing records are still continuously collected by the server system. Used to learn and update personalized preference models. In this way, the servo system can continue to provide digital content, including various audio and video content, as well as commercial data (such as advertisements). That is to say, the method recommends corresponding data according to each person's (user's) preference in a certain region, except for the digital content link image that is preferentially displayed by adjusting the weight, and each person's preference in each region has a personal preference. The characteristics of transformation will not all be the same.

图5A与图5B显示条件式数字内容显示方法中优先显示链接图像的实施例示意图。5A and 5B are schematic diagrams showing an embodiment of preferentially displaying linked images in a conditional digital content display method.

在用户装置上起始的用户接口可参考图5A所示的图形用户界面图例,图中显示为执行于用户装置上的应用程序50起始了图形用户界面,这是一个根据一排序数据显示的画面,其中包括以电子地图500为基础的画面,其中显示至少两种型态的链接图案,用户链接图像501、503、505为各用户在所示地理范围内不同位置产生的数字内容的链接,链接到服务器的数据库中某笔数字内容的地址;兴趣点链接图像507,509则是标示出这个地理范围内的兴趣点,举例来说,兴趣点(POI)形成电子地图上的地标位置,可以是景点、公司行号、政府机关、餐厅、医院、用户打卡地点等常见于电子地图上的标示,而这些链接图像背后都可以链接到数据库中数字内容的地址。The user interface initiated on the user device can refer to the graphical user interface illustration shown in FIG. 5A, which shows that theapplication program 50 executing on the user device initiates the graphical user interface, which is displayed according to a ranking data. The picture, which includes a picture based on theelectronic map 500, wherein at least two types of link patterns are displayed, and theuser link images 501, 503, 505 are the links of digital content generated by each user at different locations within the geographic range shown, Link to the address of a certain digital content in the database of the server; the point ofinterest link images 507 and 509 indicate the points of interest within this geographic range. For example, the point of interest (POI) forms the landmark position on the electronic map, which can be a scenic spot , company line number, government agencies, restaurants, hospitals, user check-in locations, etc. are common signs on electronic maps, and behind these linked images can be linked to the addresses of digital content in the database.

此例显示让用户看到的用户链接图像501,503,505以及兴趣点链接图像507,509所链接的数字内容已经是符合用户喜好的数字内容,并且排序为前几名的数字内容,其中更示意显示其中原本有一内容连结点510(可以是用户链接图像或兴趣点链接图像)标示在其中,此内容连结点510原本排序较低,因此仅以一连结点标示,内容链接点510所记载的地址链接了内容数据库中的某笔数字内容。当内容链接点510链接的数字内容的权重(排序条件的一个)经过重新设定而提升在此电子地图500的地理范围的排序时,可以如图5B显示的优先显示用户链接图像520,可以放大来突显对应的链接图像,还可显示具有推荐内容的文字。This example shows that the digital content linked by theuser link images 501, 503, 505 and thePOI link images 507, 509 to be seen by the user are already digital content that conforms to the user's preference, and are ranked as the top digital content, which is more schematic to show that there is originally a content among them The link point 510 (which can be a user link image or a point of interest link image) is marked in it. Thecontent link point 510 is originally ranked lower, so it is only marked with a link point. The address recorded in thecontent link point 510 is linked to the content database. of a digital content. When the weight (one of the ranking conditions) of the digital content linked by thecontent link point 510 is reset to improve the ranking of the geographic scope of theelectronic map 500, theuser link image 520 can be preferentially displayed as shown in FIG. 5B, and can be enlarged. to highlight the corresponding linked image and also display text with recommended content.

因此,通过条件式数字内容显示方法可以将原本排序较低的数字内容因为调整其权重后而提升排序,产生推荐的目的。以广告为例,伺服系统通过电子地图提供商业用户推荐商品或服务的广告版位。调整数字内容权重的方式的一个为通过缴付额外的费用给伺服系统营运者,让用户浏览某个地理范围时,伺服系统会查询这个地理范围内的数字内容是否具备优先处理指令,若有,将以排序最高或较高的方式显示数字内容的链接图像,可以放大显示或标记对应的链接图像,或在链接图像上显示相关推荐数据,产生优先显示给用户看的效果,让其中所推荐的商品或服务可以大量曝光及有效触及目标客群。Therefore, through the conditional digital content display method, the digital content that is originally ranked lower can be ranked higher after adjusting its weight, resulting in the purpose of recommendation. Taking advertising as an example, the servo system provides commercial users with advertising positions for recommending goods or services through electronic maps. One way to adjust the weight of digital content is to pay an extra fee to the server system operator, so that when a user browses a certain geographical area, the server system will check whether the digital content in this geographical area has a priority processing order, and if so, The linked images of digital content will be displayed in the highest or higher order, and the corresponding linked images can be enlarged or marked, or related recommendation data can be displayed on the linked images, resulting in the effect of being displayed preferentially to users, allowing the recommended ones to be displayed. Goods or services can be widely exposed and effectively reach the target audience.

在一个地理范围中从多个数字内容中得出要显示链接图像的数字内容的条件除了个人化外,会因为付费或是竞价结果改变排序权重,根据实施例,当商业用户有此广告投放的需求时,可以通过伺服系统提供的管理接口设定要曝光的地理位置、次数(根据预算价格),通过一费用使得伺服系统可以据此改变显示数字内容的排序,也就使得特定数字内容取得所述的优先处理指令。In addition to personalization, the conditions for deriving digital content to display linked images from a plurality of digital content in a geographic range will change the ranking weight due to payment or bidding results. According to the embodiment, when commercial users have the When required, the geographic location and times to be exposed can be set through the management interface provided by the servo system (according to the budget price), and the servo system can change the order of the displayed digital content through a fee, which also enables the specific digital content to obtain the desired content. The priority processing command described above.

在于一实施例中,当完成广告设定与投放后,若有其他商业用户也在同一范围内付费改变其他数字内容的排序时,也就是在同一地理范围中有两个或以上的数字内容具有优先处理指令,伺服系统将提供竞价,以一竞价结果决定先后顺序,价高者可获得保留的版位。所述广告版位的竞价为一动态过程,假设多个数字内容影响排序的条件一样,竞价为唯一变动的因素,则不同广告商出的价格,会不断影响相关数字内容的链接图像出现的情况。In one embodiment, after completing the advertisement setting and delivery, if other commercial users also pay to change the order of other digital contents within the same range, that is, there are two or more digital contents in the same geographical range with The order will be processed first, and the servo system will provide bidding, and the order will be determined according to the bidding result. The higher bidder will get the reserved slot. The bidding of the advertising space is a dynamic process. Assuming that the conditions for multiple digital contents to affect the ranking are the same, and the bidding is the only variable factor, the prices offered by different advertisers will continue to affect the appearance of linked images of related digital contents. .

在此一提的是,系统提供可以改变数字内容的排序的条件并非仅限定在费用,还可以是精选商业用户或数字内容类型等可以改变优先处理顺序的其他条件。It should be mentioned here that the conditions for changing the order of digital content provided by the system are not limited to fees, but can also be other conditions that can change the priority processing order, such as selected commercial users or digital content types.

图6接着显示播放数字内容的图形用户界面图例。Figure 6 then shows an illustration of a graphical user interface for playing digital content.

当使用者选择其中的一个链接图像时,应用程序取得此选择后,即起始并展示另一用户接口,如图6所示为显示条件式数字内容的图形用户界面图例,这是一个播放数字内容的接口,其中可以显示用户所选择的用户链接图像520,再以其中接口播放数字内容60,若此链接图像背后链接了多笔相同或不同用户提供的数字内容,都可在此循序播放。When the user selects one of the linked images, after the application obtains this selection, it starts and displays another user interface, as shown in Figure 6, which is an example of a graphical user interface displaying conditional digital content. The content interface can display theuser link image 520 selected by the user, and then play thedigital content 60 through the interface. If there are multiple digital content provided by the same or different users linked behind the link image, they can all be played here in sequence.

当用户所选择的是播放具有优先处理指令的数字内容,例如是具有广告用途的数字内容,可以在播放数字内容60的页面中以一信息区块610呈现出商业用户所提出的广告信息。When the user chooses to play digital content with priority processing instructions, such as digital content for advertising purposes, the advertisement information proposed by the commercial user may be presented in aninformation block 610 on the page of playingdigital content 60 .

然而,除以上播放数字内容的方式,在另一显示模式下,当用户选择图形用户界面上显示的其中的一个链接图像时,在用户装置上执行的应用程序起始了一数字内容显示区,特别地,此数字内容显示区中主要提供了几个区块,如提供预览数字内容的内容预览区以及此数字内容关联的链接图像,可为用户链接图像或兴趣点链接图像,且可能包含设定的广告信息。However, in addition to the above way of playing digital content, in another display mode, when the user selects one of the linked images displayed on the graphical user interface, the application program executed on the user device starts a digital content display area, In particular, the digital content display area mainly provides several blocks, such as a content preview area for previewing digital content and a link image associated with the digital content, which can be linked to images for users or points of interest, and may include settings for specified advertising information.

综上所述,根据上述条件式数字内容显示方法与系统的实施例内容,提出在一图形用户界面上显示适地性或个人化数字内容的链接图像时,主要依据了数字内容的排序,而所述方法还提出让用户通过改变数字内容的权重以优先显示的机制,产生条件式数字内容显示的功效。To sum up, according to the above-mentioned embodiments of the conditional digital content display method and system, it is proposed that when displaying a link image of suitable or personalized digital content on a graphical user interface, it is mainly based on the ordering of the digital content, and The method also proposes a mechanism that allows users to prioritize display by changing the weight of the digital content, resulting in the effect of conditional digital content display.

以上所公开的内容仅为本发明的优选可行实施例,并非因此局限本发明的申请专利范围,所以凡是运用本发明说明书及图式内容所做的等效技术变化,均包含于本发明的申请专利范围内。The contents disclosed above are only preferred feasible embodiments of the present invention, and are not intended to limit the scope of the present invention. Therefore, any equivalent technical changes made by using the contents of the description and drawings of the present invention are included in the application of the present invention. within the scope of the patent.

Claims (20)

Translated fromChinese
1.一种条件式数字内容显示方法,其特征在于,所述的方法包括:1. A conditional digital content display method, wherein the method comprises:接收执行于一用户装置的一应用程序产生的位置信息以及一用户的识别数据;receiving location information and identification data of a user generated by an application running on a user device;根据该位置信息判断一地理范围;Determine a geographic range according to the location information;根据该地理范围以及该识别数据,查询一内容数据库,得出在该地理范围内符合一使用者喜好的一或多笔适地性或个人化的数字内容;According to the geographic scope and the identification data, query a content database to obtain one or more pieces of suitable or personalized digital contents that meet a user's preference within the geographic scope;判断该地理范围内符合该使用者喜好的该一或多笔适地性或个人化数字内容中包括记载一优先处理指令的一数字内容;以及Determining that the one or more pieces of location-appropriate or personalized digital content that meet the user's preferences within the geographic area includes a digital content that records a priority processing instruction; and传送该一或多笔适地性或个人化数字内容的链接数据至该用户装置,由该应用程序标示出各笔数字内容的链接图像,并优先显示记载该优先处理指令的该数字内容的链接图像。Send the link data of the one or more pieces of adaptive or personalized digital content to the user device, the application program will mark the link image of each piece of digital content, and preferentially display the link of the digital content that records the priority processing instruction image.2.如权利要求1所述的条件式数字内容显示方法,其特征在于,于该地理范围中查询得出多笔对应该用户喜好的数字内容时,依照该使用者的一喜好排序以显示该多笔数字内容的链接图像。2 . The conditional digital content display method of claim 1 , wherein when a plurality of pieces of digital content corresponding to the user's preference are obtained by querying in the geographical range, the user's preference is sorted to display the user's preference. 3 . Linked images of multiple digital content.3.如权利要求2所述的条件式数字内容显示方法,其特征在于,所述的优先处理指令为通过一伺服系统设定于该地理范围中优先显示该数字内容的权重。3 . The conditional digital content display method of claim 2 , wherein the priority processing instruction is to set a weight for preferentially displaying the digital content in the geographic area through a servo system. 4 .4.如权利要求3所述的条件式数字内容显示方法,其特征在于,记载该优先处理指令的该数字内容于该应用程序中放大显示或标记对应的该数字内容的链接图像。4 . The conditional digital content display method as claimed in claim 3 , wherein the digital content recorded with the priority processing instruction is displayed in the application program in an enlarged manner or a link image of the corresponding digital content is marked. 5 .5.如权利要求4所述的条件式数字内容显示方法,其特征在于,还于该链接图像上显示推荐数据。5 . The conditional digital content display method of claim 4 , wherein recommendation data is further displayed on the link image. 6 .6.如权利要求5所述的条件式数字内容显示方法,其特征在于,通过一费用使该数字内容取得该优先处理指令。6. The conditional digital content display method of claim 5, wherein the digital content obtains the priority processing instruction through a fee.7.如权利要求1所述的条件式数字内容显示方法,其特征在于,于判断对应该位置信息的该地理范围时,还根据该用户装置提供的该应用程序所呈现的一浏览范围以判断该地理范围。7 . The conditional digital content display method of claim 1 , wherein when judging the geographic range corresponding to the location information, the judgment is also based on a browsing range presented by the application provided by the user device. 8 . the geographic range.8.如权利要求7所述的条件式数字内容显示方法,其特征在于,所述的应用程序为以一电子地图为背景的图形用户接口,各笔数字内容的链接数据为显示于该电子地图上的链接图像。8 . The conditional digital content display method of claim 7 , wherein the application program is a graphical user interface with an electronic map as a background, and the link data of each digital content is displayed on the electronic map. 9 . linked image on .9.如权利要求1至8中任一项所述的条件式数字内容显示方法,其特征在于,当该地理范围中有两个或以上的数字内容具有该优先处理指令,即以一竞价结果决定先后顺序。9. The conditional digital content display method according to any one of claims 1 to 8, wherein when there are two or more digital contents in the geographical area with the priority processing instruction, a bidding result is used Determine the order of precedence.10.一种条件式数字内容显示系统,其特征在于,所述的系统包括:10. A conditional digital content display system, wherein the system comprises:一伺服系统,其中设有一用户数据库与一内容数据库;以及a server system with a user database and a content database; and一执行于一用户装置的应用程序;an application program executed on a user device;其中,于该伺服系统中运行一条件式数字内容显示方法,包括:Wherein, running a conditional digital content display method in the servo system includes:接收执行于该用户装置的该应用程序产生的位置信息以及一用户的识别数据;receiving location information and a user identification data generated by the application running on the user device;根据该位置信息判断一地理范围;Determine a geographic range according to the location information;根据该地理范围以及该识别数据,查询该内容数据库,得出在该地理范围内符合一使用者喜好的一或多笔适地性或个人化的数字内容;According to the geographic scope and the identification data, query the content database to obtain one or more pieces of suitable or personalized digital contents that meet a user's preference within the geographic scope;判断该地理范围内符合该使用者喜好的该一或多笔适地性或个人化数字内容中包括记载一优先处理指令的一数字内容;以及Determining that the one or more pieces of location-appropriate or personalized digital content that meet the user's preferences within the geographic range includes a digital content that records a priority processing instruction; and传送该一或多笔适地性或个人化数字内容的链接数据至该用户装置,由该应用程序标示出各笔数字内容的链接图像,并优先显示记载该优先处理指令的该数字内容的链接图像。Send the link data of the one or more pieces of adaptive or personalized digital content to the user device, the application program will mark the link image of each piece of digital content, and preferentially display the link of the digital content that records the priority processing instruction image.11.如权利要求10所述的条件式数字内容显示系统,其特征在于,于该地理范围中查询得出多笔对应该用户喜好的数字内容时,依照该使用者的一喜好排序以显示该多笔数字内容的链接图像。11. The conditional digital content display system of claim 10, wherein when a plurality of pieces of digital content corresponding to the user's preferences are obtained by querying in the geographic area, the user's preferences are sorted according to the user's preferences to display the Linked images of multiple digital content.12.如权利要求11所述的条件式数字内容显示系统,其特征在于,所述的优先处理指令为通过该伺服系统设定于该地理范围中优先显示该数字内容的权重。12 . The conditional digital content display system of claim 11 , wherein the priority processing instruction is set by the servo system to set a weight for preferentially displaying the digital content in the geographic range. 13 .13.如权利要求12所述的条件式数字内容显示系统,其特征在于,还于该链接图像上显示推荐数据。13. The conditional digital content display system of claim 12, wherein recommendation data is further displayed on the link image.14.如权利要求13所述的条件式数字内容显示系统,其特征在于,通过一费用使该数字内容取得该优先处理指令。14. The conditional digital content display system of claim 13, wherein the digital content obtains the priority processing instruction through a fee.15.如权利要求10至14中任一项所述的条件式数字内容显示系统,其特征在于,当该地理范围中有两个或以上的数字内容具有该优先处理指令,即以一竞价结果决定先后顺序。15. The conditional digital content display system according to any one of claims 10 to 14, wherein when two or more digital contents in the geographical area have the priority processing instruction, a bidding result Determine the order of precedence.16.一种计算机可读取媒体,为一用户装置的一存储装置,其中存储一应用程序,经该用户装置的一处理器执行该应用程序后,其特征在于,所述的应用程序执行以下步骤:16. A computer-readable medium, which is a storage device of a user device, wherein an application program is stored, and after a processor of the user device executes the application program, the application program executes the following: step:产生一位置信息,并传送该位置信息以及一用户的识别数据至一伺服系统,其中,由该伺服系统判断一地理范围,以根据该地理范围以及该识别数据查询一内容数据库,得出在该地理范围内符合一使用者喜好的一或多笔适地性或个人化的数字内容,并判断其中是否包括记载一优先处理指令的任一数字内容;Generate a location information, and transmit the location information and a user's identification data to a server system, wherein the server system determines a geographic area, and inquires a content database according to the geographic area and the identification data, and obtains the information in the One or more pieces of location-appropriate or personalized digital content that meet a user's preferences within a geographic range, and determine whether any of them includes any digital content that records a priority processing instruction;自该伺服系统接收该一或多笔适地性或个人化数字内容的链接数据,并由该应用程序标示出各笔数字内容的链接图像;以及Receive link data of the one or more pieces of adaptive or personalized digital content from the server, and mark the link image of each piece of digital content by the application; and当该一或多笔适地性或个人化数字内容具有记载该优先处理指令的数字内容,优先显示记载该优先处理指令的该数字内容的链接图像。When the one or more pieces of adaptive or personalized digital content have digital content recording the priority processing instruction, the link image of the digital content recording the priority processing instruction is preferentially displayed.17.如权利要求16所述的计算机可读取媒体,其特征在于,所述的应用程序为以一电子地图为背景的图形用户接口,各笔数字内容的链接数据为显示于该电子地图上的链接图像。17. The computer-readable medium of claim 16, wherein the application program is a graphical user interface with an electronic map as a background, and the link data of each digital content is displayed on the electronic map link image.18.如权利要求17所述的计算机可读取媒体,其特征在于,记载该优先处理指令的该数字内容于该应用程序中放大显示或标记对应的该数字内容的链接图像。18 . The computer-readable medium of claim 17 , wherein the digital content recorded with the priority processing instruction is displayed in the application program in an enlarged manner or marked with a link image of the corresponding digital content. 19 .19.如权利要求18所述的计算机可读取媒体,其特征在于,还于该链接图像上显示推荐数据。19. The computer-readable medium of claim 18, wherein recommendation data is further displayed on the linked image.20.如权利要求16至19中任一项所述的计算机可读取媒体,其特征在于,于该伺服系统判断对应该位置信息的该地理范围时,还根据该用户装置提供的该应用程序所呈现的一浏览范围以判断该地理范围。20. The computer-readable medium of any one of claims 16 to 19, wherein when the servo system determines the geographic range corresponding to the location information, the application program provided by the user device is also used. A browse range is presented to determine the geographic range.
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