CN114119079A - Marketing management information acquisition system - Google Patents

Abstract

The invention discloses a marketing management information acquisition system, relates to the technical field of information acquisition, and aims to solve the problems that the existing marketing management information acquisition system only simply acquires and counts products and cost, cannot acquire and comprehensively analyze information such as product marketing and market and cannot be fitted with the market and the like. The intelligent market information management device is ingenious in design and simple in structure, various kinds of information such as market products can be known through the installed information collection module, effective market information can be obtained through the installed information sorting and analyzing module, scientific processing can be carried out on the information through the installation of the data processing module and the data integration module, the data can be integrated and summarized, data support can be provided for decision making of a manager, and the intelligent market information management device is convenient to use, strong in practicability and convenient to popularize.

Description

Marketing management information acquisition system

Technical Field

The invention relates to the technical field of information acquisition, in particular to a marketing management information acquisition system.

Background

Marketing, also called marketology, marketing or marketing, the market is the category of commodity economy, marketers develop the process of operational activities and sales behaviors aiming at the market, the process is an economic contact form of exchanging commodities into contents, for enterprises, the market is the starting point and the home of marketing activities, the marketing is a function, and is an activity, a process and a system for creating, communicating, spreading and transmitting client values for the interests of the marketers and the interested parties, and bringing economic values to the clients, partners and the whole society.

In the process of marketing, in order to make the process and the decision of marketing more scientific, need often carry out information acquisition arrangement analysis to internal product information and the like product information in the market, and current marketing management information acquisition system often only is simple to gather statistics to product and cost, and can not gather in real time and overall analysis to information such as product marketing and market, can not laminate with the market, thereby can not form the management information acquisition system of a set of science, thereby be unfavorable for the decision of administrator to provide data support, can not provide scientific decision for the administrator.

Disclosure of Invention

Objects of the invention

In order to solve the technical problems in the background art, the invention provides a marketing management information acquisition system, which is ingenious in design and simple in structure, can collect information such as products, prices, sales promotion and channels and know the internal and market information through an installed information collection module, can arrange and analyze the information collected by the information collection module through an installed information arrangement and analysis module to obtain effective market information, can scientifically process the information subjected to the arrangement and analysis through an installed data processing module, integrates and summarizes the data through a data integration module, and transmits the data to a server terminal, and can provide data support for the decision of a manager, so that the aim of providing scientific decision for the manager can be fulfilled.

(II) technical scheme

The invention provides a marketing management information acquisition system which comprises an information collection module, wherein the output end of the information collection module is connected with an information arrangement analysis module, the output end of the information arrangement analysis module is connected with a data processing module, the output end of the data processing module is connected with a data integration module, and the output end of the data integration module is connected with a server terminal.

Further, the information collection module collects the information of the same kind of products, the price information, the promotion information and the channel information in the market, and the information sorting and analyzing module sorts and analyzes the collected information.

Further, the information sorting and analyzing module sorts and analyzes products, prices, sales promotion and sales channels, and processes the sorted and analyzed data through the data processing module.

Furthermore, the output end of the data processing module is connected with the input end of the data integration module, so that the data processing module transmits information collected by the market to the data integration module after processing, the processed module is subjected to data integration by the data integration module and then is transmitted to the server terminal, and data support is provided for the decision of a management decision maker.

Further, the product analysis includes product category analysis, product packaging analysis, product quality analysis, and product development analysis, the product category includes product style, the product packaging includes product specifications, the product development includes product features, and the like.

Further, the price analysis comprises basic price analysis, discount price analysis and payment duration analysis, the price information is collected, the price of the product is analyzed, the price of the same product in the market is known, and data reference is provided for the pricing of the product.

Furthermore, the sales channel comprises channel coverage, commodity circulation, middleman and consumers, information collection is carried out on the sales channel, information collection is carried out on the channel coverage, the commodity circulation, the middleman and the consumers, the collected information is analyzed and processed, the information is transmitted to the server terminal through the data integration module, and reasonable decision can be carried out on the sales channel of the product.

Furthermore, the promotion strategies comprise promotion advertisements, personnel promotion and business promotion, information collection of the promotion strategies can be performed on the promotion strategies of the same type of products, the promotion strategies are sorted and analyzed through the information sorting and analyzing module, the data analyzed through the data processing module and the data integrating module are processed and integrated and finally transmitted to the server terminal, and data support can be provided for the promotion strategies of the products.

Compared with the prior art, the technical scheme of the invention has the following beneficial technical effects:

to sum up, the device design benefit, moreover, the steam generator is simple in structure, through the information collection module of installation, can collect information such as product, price, sales promotion and channel, know the information of inside and market, through the information arrangement analysis module of installation, can arrange the analysis through the information collection module collected, reach effective market information, through the data processing module of installation, can carry out scientific processing to the information of arrangement analysis, and integrate and conclude data through the data integration module, and convey to the server terminal, can provide data support for administrator's decision-making, thereby can realize providing the purpose of scientific decision-making for the administrator, the device is convenient to use, therefore, the clothes generator is strong in practicability, and the promotion is convenient.

Drawings

Fig. 1 is a schematic view of a flow structure of a marketing management information collection system according to the present invention.

Fig. 2 is a schematic diagram of a product analysis flow structure of the marketing management information collection system according to the present invention.

Fig. 3 is a schematic diagram of a price analysis flow structure of the marketing management information collection system according to the present invention.

Fig. 4 is a schematic view of a sales channel flow structure of the marketing management information collection system according to the present invention.

Fig. 5 is a schematic view of a sales promotion strategy structure of the marketing management information collection system according to the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings in conjunction with the following detailed description. It should be understood that the description is intended to be exemplary only, and is not intended to limit the scope of the present invention. Moreover, in the following description, descriptions of well-known structures and techniques are omitted so as to not unnecessarily obscure the concepts of the present invention.

In a first embodiment, as shown in fig. 1, the marketing management information collection system provided by the present invention includes an information collection module, an output end of the information collection module is connected to an information sorting and analyzing module, an output end of the information sorting and analyzing module is connected to a data processing module, an output end of the data processing module is connected to a data integration module, an output end of the data integration module is connected to a server terminal, and information such as a product, a price, a sales promotion, and a channel can be collected through the installed information collection module to know information of the inside and the market.

In the second embodiment, as shown in fig. 1-5, the information collecting module collects the information of the same kind of products, price information, sales promotion information and channel information on the market, and the collected information is sorted and analyzed by the information sorting and analyzing module, the information sorting and analyzing module sorts and analyzes the products, prices, sales promotion and sales channels, and processes the sorted and analyzed data by the data processing module, the output end of the data processing module is connected with the input end of the data integrating module, so that the data processing module processes the information collected on the market and then transmits the processed information to the data integrating module, the processed module is integrated by the data integrating module, and the installed information sorting and analyzing module sorts and analyzes the information collected by the information collecting module to obtain effective market information, through the installed data processing module, scientific processing can be carried out on the information of the overall analysis, the data is integrated and summarized through the data integration module, and then the data is transmitted to the server terminal, so that data support is provided for the decision of a decision maker.

In a third embodiment, as shown in fig. 2 and 3, the product analysis includes product type analysis, product package analysis, product quality analysis and product development analysis, the product type includes product style, the product package includes product specification, the product development includes product characteristics, and the like, the price analysis includes basic price analysis, discount price analysis and payment deadline analysis, the collection of price information is aimed at, the price of the product is analyzed, the price of the same product in the market is known, a data reference is provided for pricing of the product, various information of the product in the market can be better grasped through the various analysis of the product, and a data support is provided for decision making of the product.

In a fourth embodiment, as shown in fig. 4 and 5, the sales channel includes channel coverage, commodity circulation, middleman and consumer, the information acquisition is performed on the sales channel, the information acquisition is performed on the channel coverage, the commodity circulation, the middleman and the consumer, the acquired information is analyzed and processed, the information is transmitted to the server terminal through the data integration module, the sales channel of the product can be reasonably decided, the sales strategies include sales promotion advertisement, personnel promotion and business promotion, the information collection is performed on the sales strategies, the sales strategies of the same kind of products can be collected and analyzed through the information integration analysis module, the data analyzed and analyzed through the data processing module and the data integration module are processed and integrated, and finally the data is transmitted to the server terminal, so that data support can be provided for the sales strategies of the products, and the sales channel of the product can be better grasped, better fitting market.

In the invention, the product information, the price information, the promotion information, the channel information and the like in the interior and on the market can be collected through the information collecting module, the product information, the price information, the promotion information and the channel information are sorted and analyzed through the information sorting and analyzing module to obtain effective information, then the information after being sorted and analyzed is processed through the data processing module, and the scientifically effective data information can be obtained through comparing the internal information with the market information, wherein the product analysis comprises the product type analysis, the product type analysis comprises the product style analysis, the product analysis also comprises the product packaging analysis, the product packaging analysis comprises the product specification analysis, the product analysis also comprises the product quality analysis, the product analysis also comprises the product research and development, and the product research and development are beneficial to the highlighting of product characteristics, the system can be distinguished from similar commodities on the market, wherein price analysis comprises basic price analysis, discount price analysis and payment deadline analysis, sales channels comprise channel coverage, commodity circulation, middlers and consumers, information can be collected through the sales channels, the sales channels on the market can be sorted, different sales channels of products can be known, data with bases can be provided for the sales channels of internal products, sales strategies comprise sales promotion advertisements, personnel promotion and business promotion, effective information can be extracted through the information collection of the sales strategies, the processing of the data processing module and the data integration of the data integration module, the effective information can be transmitted to a server terminal, effective data support can be provided for managers, and scientific decisions can be provided for the managers.

It is to be understood that the above-described embodiments of the present invention are merely illustrative of or explaining the principles of the invention and are not to be construed as limiting the invention. Therefore, any modification, equivalent replacement, improvement and the like made without departing from the spirit and scope of the present invention should be included in the protection scope of the present invention. Further, it is intended that the appended claims cover all such changes and modifications that fall within the scope and bounds of the appended claims, or equivalents of such scope and bounds.

Claims (8)

Translated fromChinese

1.一种市场营销管理信息采集系统，包括信息收集模块，其特征在于，所述信息收集模块的输出端连接有信息整理分析模块，所述信息整理分析模块的输出端连接有数据处理模块，所述数据处理模块的输出端连接有数据整合模块，所述数据整合模块的输出端连接有服务器终端。1. A marketing management information collection system, comprising an information collection module, is characterized in that, the output end of the information collection module is connected with an information sorting and analysis module, and the output end of the information sorting and analysis module is connected with a data processing module, The output end of the data processing module is connected with a data integration module, and the output end of the data integration module is connected with a server terminal.2.根据权利要求1所述的一种市场营销管理信息采集系统，其特征在于，所述信息收集模块将对市场上的同类产品信息、价格信息、促销信息以及渠道信息进行收集，并通过信息整理分析模块对所收集的信息进行整理分析。2. A kind of marketing management information collection system according to claim 1, is characterized in that, described information collection module will collect the similar product information, price information, promotion information and channel information on the market, and through information The sorting and analysis module sorts and analyzes the collected information.3.根据权利要求1所述的一种市场营销管理信息采集系统，其特征在于，所述信息整理分析模块将会对产品、价格、促销和销售渠道进行整理分析，并通过数据处理模块将对所整理分析的数据进行处理。3. A marketing management information collection system according to claim 1, wherein the information sorting and analysis module will sort and analyze products, prices, promotions and sales channels, and by the data processing module, will The analyzed data is processed.4.根据权利要求1所述的一种市场营销管理信息采集系统，其特征在于，所述数据处理模块的输出端与数据整合模块的输入端连接，所以数据处理模块将市场所收集的信息经过处理之后，将传送至数据整合模块，经过数据整合模块对处理之后的模块进行数据整合，之后将传送至服务器终端，为管理决策者的决策提供数据支持。4. a kind of marketing management information collection system according to claim 1 is characterized in that, the output end of described data processing module is connected with the input end of data integration module, so data processing module passes the information collected by the market through After processing, it will be sent to the data integration module, and the processed modules will be integrated with data through the data integration module, and then sent to the server terminal to provide data support for the decision-making of management decision makers.5.根据权利要求3所述的一种市场营销管理信息采集系统，其特征在于，所述产品分析包括产品种类分析、产品包装分析、产品质量分析和产品研发分析，所述产品种类包括产品式样，所述产品包装包括产品规格，所述产品研发包括产品特色等。5. A kind of marketing management information collection system according to claim 3, is characterized in that, described product analysis comprises product category analysis, product packaging analysis, product quality analysis and product research and development analysis, and described product category includes product model , the product packaging includes product specifications, and the product development includes product features and the like.6.根据权利要求3所述的一种市场营销管理信息采集系统，其特征在于，所述价格分析包括基本价格分析、折扣价格分析和付款期限分析，针对价格信息的采集，并对产品的价格进行分析，了解市场同类产品的价格，为其产品定价提供数据参考。6. A kind of marketing management information collection system according to claim 3, is characterized in that, described price analysis comprises basic price analysis, discount price analysis and payment term analysis, for the collection of price information, and to the price of product Conduct analysis, understand the prices of similar products in the market, and provide data reference for their product pricing.7.根据权利要求3所述的一种市场营销管理信息采集系统，其特征在于，所述销售渠道包括渠道覆盖、商品流转、中间商和消费者，针对销售渠道的信息采集，并对渠道覆盖、商品流转、中间商和消费者进行信息采集，并对所采集的信息进行分析处理，通过数据整合模块，传送至服务器终端，可对产品的销售渠道进行合理的决策。7. A kind of marketing management information collection system according to claim 3, is characterized in that, described sales channel comprises channel coverage, commodity circulation, middleman and consumer, for the information collection of sales channel, and to channel coverage , commodity circulation, information collection by middlemen and consumers, analysis and processing of the collected information, and transmission to the server terminal through the data integration module, which can make reasonable decisions on the sales channels of products.8.根据权利要求3所述的一种市场营销管理信息采集系统，其特征在于，所述促销策略包括促销广告、人员推广和营业推广，针对促销策略的信息收集，可对同类的产品的促销策略进行信息收集，并通过信息整理分析模块进行整理分析，通过数据处理模块和数据整合模块对整理分析出来的数据进行处理和整合，最终传送至服务器终端，可为产品的促销策略提供数据支持。8. a kind of marketing management information collection system according to claim 3, is characterized in that, described promotion strategy comprises promotion advertisement, personnel promotion and business promotion, for the information collection of promotion strategy, can promote the promotion of similar products The strategy collects information, organizes and analyzes it through the information sorting and analysis module, processes and integrates the sorted and analyzed data through the data processing module and the data integration module, and finally transmits it to the server terminal, which can provide data support for product promotion strategies.

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