CN113691853B

Movatterモバイル変換

Info

Publication number: CN113691853B
Application number: CN202110808426.XA
Authority: CN
Inventors: 霍继伟; 程紫钰; 赵娜
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-07-16
Filing date: 2021-07-16
Publication date: 2023-03-28
Anticipated expiration: 2041-07-16
Also published as: CN113691853A

Abstract

The disclosure relates to a page display method, a page display device and a storage medium, wherein the method comprises the following steps: displaying a target page, wherein the target page comprises a video playing area and an information display area; the video playing area is used for playing the video of the target object; the information display area comprises object information of the target object; responding to a first operation instruction triggered based on the object information, and displaying at least one preset message corresponding to the object information in the video playing area; responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction; and displaying the associated page corresponding to the target preset information. According to the method and the device, more information of the video playing object can be acquired without jumping to other pages besides the target page, and the interaction experience of a user is improved.

Description

Page display method and device and storage medium

Technical Field

The present disclosure relates to the field of video playing technologies, and in particular, to a page display method and apparatus, and a storage medium.

Background

Therefore, it is necessary to provide a page display method, device and storage medium, which increase the interaction between the user and the played video and improve the interaction experience of the user.

Disclosure of Invention

The disclosure provides a page display method, a page display device and a storage medium, which are used for solving the problems of single user interaction experience and low efficiency of obtaining relevant information of a video playing object by a user in the related technology. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a page display method, including:

displaying a target page, wherein the target page comprises a video playing area and an image display area; the video playing area is used for playing a video of a target object; the image display area comprises object information of the target object;

responding to a first operation instruction triggered based on the object information, and displaying at least one preset image corresponding to the object information in the video playing area;

responding to a second operation instruction triggered based on any preset image, and determining a target preset image corresponding to the second operation instruction;

and displaying the associated page corresponding to the target preset image.

In an exemplary embodiment, the information presentation area includes an image presentation area including an object image of the target object; the displaying at least one preset message corresponding to the object message in the video playing area in response to the first operation command triggered based on the object message comprises:

responding to a first operation instruction triggered based on the object image, and displaying at least one preset image corresponding to the object image in the video playing area;

correspondingly, the determining, in response to a second operation instruction triggered based on any preset information, target preset information corresponding to the second operation instruction includes:

correspondingly, the displaying the associated page corresponding to the target preset information includes:

and displaying the associated page corresponding to the target preset image.

In an exemplary embodiment, the information presentation area includes a text presentation area including object text of the target object; the displaying at least one preset message corresponding to the object message in the video playing area in response to the first operation command triggered based on the object message comprises:

responding to a first operation instruction triggered based on the object text, and displaying at least one preset text corresponding to the object text in the video playing area;

responding to a second operation instruction triggered based on any preset text, and determining a target preset text corresponding to the second operation instruction;

and displaying the associated page corresponding to the target preset text.

In an exemplary embodiment, the target page further includes comment identification information, and the method further includes:

updating the comment identification information in response to a first operation instruction triggered based on the object information.

In an exemplary embodiment, the updating the comment identification information in response to the first operation instruction triggered based on the object information includes:

responding to a first operation instruction triggered based on the object information, and acquiring a target comment corresponding to the object information;

and updating the comment identification information based on the target comment.

In an exemplary embodiment, the target page further includes comment operation information, and after updating the comment identification information based on the target comment, the method further includes:

and in response to a comment displaying instruction triggered on the basis of the comment operation information, displaying comment information corresponding to the comment displaying instruction on the target page, wherein the comment information comprises the target comment.

In an exemplary embodiment, the page corresponding to the comment information includes page return operation information; after the comment information corresponding to the comment displaying instruction is displayed on the target page in response to the comment displaying instruction triggered based on the comment operation information, the method further includes:

and responding to a trigger instruction for returning operation information to the page, and displaying preset prompt information on the target page.

In an exemplary embodiment, after the displaying the target page, the method further includes:

and if the first operation instruction is not acquired within a preset time period, displaying preset prompt information on the target page.

In an exemplary embodiment, after updating the comment identification information based on the target comment, the method further includes:

and displaying preset prompt information on the target page.

In an exemplary embodiment, the method further comprises:

and responding to a trigger instruction of the preset prompt message, and displaying the information associated with the target object.

In an exemplary embodiment, the association page includes a first association page, and if the preset target information is object information of the target object or information associated with the target object, the displaying the association page corresponding to the preset target information includes:

and displaying object information of the target object or information associated with the target object, and a corresponding first associated page, wherein the first associated page is used for displaying the associated information of the target object.

In an exemplary embodiment, the associated page includes a second associated page, and if the target preset information is virtual resource identification information, before displaying the associated page corresponding to the target preset information, the method further includes:

determining the virtual resource corresponding to the virtual resource identification information;

and displaying a second associated page corresponding to the virtual resource identification information, wherein the second associated page is used for displaying the acquisition prompt information of the virtual resource.

In an exemplary embodiment, the number of the object information is at least two, and the displaying, in the video playing area, at least one preset information corresponding to the object information in response to a first operation instruction triggered based on the object information includes:

responding to a first operation instruction triggered based on any object information, and determining target object information corresponding to the first operation instruction;

determining at least one piece of target information corresponding to the target object information based on the first mapping information; the first mapping information represents the corresponding relation between the object information and at least one preset information;

and displaying the at least one target information in the video playing area.

In an exemplary embodiment, before displaying the associated page corresponding to the target preset information, the method further includes:

determining an associated page corresponding to the target preset information based on second mapping information; the second mapping information represents the corresponding relation between the preset information and the associated page.

According to a second aspect of the embodiments of the present disclosure, there is provided a page display apparatus including:

the target page display module is configured to execute display of a target page, and the target page comprises a video playing area and an information display area; the video playing area is used for playing the video of the target object; the information display area comprises object information of the target object;

the preset information display module is configured to execute a first operation instruction triggered based on the object information, and display at least one preset information corresponding to the object information in the video playing area;

the target preset information determining module is configured to execute a second operation instruction triggered based on any preset information, and determine target preset information corresponding to the second operation instruction;

and the associated page display module is configured to execute displaying of an associated page corresponding to the target preset information.

In an exemplary embodiment, the information presentation area includes an image presentation area including an object image of the target object;

the preset information display module comprises:

the preset image display unit is configured to execute a first operation instruction triggered based on the object image, and at least one preset image corresponding to the object image is displayed in the video playing area;

the target preset information determining module comprises:

the target preset image determining unit is configured to execute a second operation instruction triggered based on any preset image, and determine a target preset image corresponding to the second operation instruction;

the associated page display module comprises:

and the first display unit is configured to display the associated page corresponding to the target preset image.

In an exemplary embodiment, the information presentation area includes a text presentation area including object text of the target object;

the preset information display module comprises:

the preset text display unit is configured to execute a first operation instruction triggered based on the object text, and at least one preset text corresponding to the object text is displayed in the video playing area;

the target preset information determining module comprises:

the target preset text determining unit is configured to execute a second operation instruction triggered based on any preset text, and determine a target preset text corresponding to the second operation instruction;

the associated page display module comprises:

and the second display unit is configured to execute displaying of an associated page corresponding to the target preset text.

In an exemplary embodiment, the target page further includes comment identification information, and the apparatus further includes:

and the comment identification information updating module is configured to execute a first operation instruction triggered based on the object information to update the comment identification information.

In an exemplary embodiment, the comment identification information updating module includes:

the target comment acquisition unit is configured to execute a first operation instruction triggered based on the object information, and acquire a target comment corresponding to the object information;

a comment identification information updating unit configured to perform updating of the comment identification information based on the target comment.

In an exemplary embodiment, the target page further includes comment operation information, and the page display apparatus further includes:

the comment information display module is configured to execute a comment display instruction triggered based on the comment operation information, and display comment information corresponding to the comment display instruction on the target page, wherein the comment information comprises the target comment.

In an exemplary embodiment, the page corresponding to the comment information includes page return operation information, and the apparatus further includes:

and the first information display module is configured to execute a trigger instruction for responding to the operation information returned to the page, and display preset prompt information on the target page.

In an exemplary embodiment, the apparatus further comprises:

and the second information display module is configured to display preset prompt information on the target page if the first operation instruction is not acquired within a preset time period.

In an exemplary embodiment, the apparatus further comprises:

and the third information display module is configured to display preset prompt information on the target page.

In an exemplary embodiment, the apparatus further comprises:

and the associated information display module is configured to execute a triggering instruction responding to the preset prompt information and display the information associated with the target object.

In an exemplary embodiment, the associated page includes a first associated page, and if the preset target information is object information of the target object or information associated with the target object, the associated page displaying module includes:

and the first associated page display unit is configured to display object information of the target object or information associated with the target object, and a corresponding first associated page is used for displaying the associated information of the target object.

In an exemplary embodiment, the associated page includes a second associated page, and if the target preset information is virtual resource identification information, the page display apparatus further includes:

a virtual resource determining module configured to perform determining a virtual resource corresponding to the virtual resource identification information;

correspondingly, the associated page display module comprises:

and the second associated page display unit is configured to execute displaying of a second associated page corresponding to the virtual resource identification information, wherein the second associated page is used for displaying the acquisition prompt information of the virtual resource.

In an exemplary embodiment, the object information includes at least two object information, and the preset information display module includes:

the target object information determining unit is configured to execute a first operation instruction triggered based on any object information, and determine target object information corresponding to the first operation instruction;

a target preset information determination unit configured to perform determination of at least one target information corresponding to the target object information based on first mapping information; the first mapping information represents the corresponding relation between the object information and at least one preset information;

a target preset information display unit configured to perform displaying the at least one target information in the video play area.

In an exemplary embodiment, the page display apparatus further includes:

the associated page determining module is configured to determine an associated page corresponding to the target preset information based on second mapping information; the second mapping information represents the corresponding relation between the preset information and the associated page.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page display method as described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the page display method as described above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the page display method as described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the target page comprises a video playing area and an information display area; the video playing area is used for playing a video of a target object; the information display area comprises object information of a target object; responding to a first operation instruction triggered based on the object information, and displaying at least one piece of preset information corresponding to the object information in the video playing area; according to the method, the information display area is arranged in the target page, so that the object information in the information display area is conveniently triggered in the process that a user watches the video, and one-time interaction between the user and the video is realized; responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction; displaying an associated page corresponding to the target preset information; after the first interaction, the user can continue to trigger the preset information generated by the first interaction, and jump from the target page to the associated page, so that the secondary interaction between the user and the video is realized, the interaction times between the user and the video are increased, and the interaction experience of the user is improved; in the interaction process, more information of the video playing object can be acquired without jumping to other pages besides the target page.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram illustrating an application environment for a page display method in accordance with an exemplary embodiment.

FIG. 2 is a flowchart illustrating a page display method according to an example embodiment.

Fig. 3 is a flowchart illustrating a method of displaying preset information according to an exemplary embodiment.

Fig. 4 is a flowchart illustrating a method of updating the comment identification information according to an exemplary embodiment.

Fig. 5 is a flowchart illustrating another method of displaying preset information according to an exemplary embodiment.

Fig. 6 is a flowchart illustrating a method for displaying an associated page corresponding to the target preset information according to an exemplary embodiment.

FIG. 7 is a diagram illustrating a destination page in accordance with an illustrative embodiment.

Fig. 8 is a diagram illustrating at least one preset image corresponding to object information according to an exemplary embodiment.

FIG. 9 is a diagram illustrating review information in a destination page in accordance with an illustrative embodiment.

Fig. 10 is a display page corresponding to a preset prompt message according to an exemplary embodiment.

Fig. 11 is a block diagram illustrating a page display apparatus according to an exemplary embodiment.

FIG. 12 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Referring to fig. 1, a diagram of an application environment of a page display method according to an exemplary embodiment is shown, where the application environment may include aserver 01 and a client 02.

Specifically, in this embodiment of the present disclosure, theserver 01 may include an independently operating server, or a distributed server, or a server cluster composed of a plurality of servers, and may also be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), and a big data and artificial intelligence platform. Theserver 01 may comprise a network communication unit, a processor, a memory, etc. Specifically, theserver 01 may be configured to receive a target page display instruction sent by the client 02, and send the target page to the client 02.

Specifically, in the embodiment of the present disclosure, the client 02 may include a physical device of a type such as a smart phone, a desktop computer, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, a vehicle-mounted terminal, and the like, and may also include software running in the physical device, for example, a web page provided by some service providers to a user, and applications provided by the service providers to the user. Specifically, the client 02 may be configured to display a target page, and in response to a first operation instruction triggered based on the object information, display at least one preset information corresponding to the object information in the video playing area; responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction; and displaying the associated page corresponding to the target preset information.

The data to which the present disclosure relates may be data that is authorized by a user or sufficiently authorized by parties.

Fig. 2 is a flowchart illustrating a page display method according to an exemplary embodiment, and the method is applied to the client 02 shown in fig. 1, and includes the following steps, as shown in fig. 2.

In step S21, displaying a target page, where the target page includes a video playing area and an information displaying area; the video playing area is used for playing the video of the target object; the information display area includes object information of the target object.

In the embodiment of the disclosure, the video playing area can be used for playing public service videos, advertisement videos, propaganda videos and the like; the target object may be an advertisement object, for example, the target object may be a vehicle, a mobile phone, a cosmetic, etc.; the target object may also be an object in a public service video.

In some embodiments, the information presentation area comprises an image presentation area comprising an object image of the target object; when the target object is a vehicle, the object image of the target object in the image display area may be an image of a vehicle of a different color or a different model.

In some embodiments, the information presentation area comprises a text presentation area comprising object text of the target object; when the target object is a vehicle, the object text of the target object in the text display area may be text description information of vehicles of different colors or different models.

In some embodiments, the information presentation area includes an image presentation area including an object image of the target object and a text presentation area including object text of the target object.

In a specific embodiment, as shown in fig. 7, fig. 7 is a target page, which includes avideo playing area 03 and animage displaying area 04, where three different models of cars a, b, and c are displayed in theimage displaying area 04; meanwhile, a related text of three types of automobiles, namely 'I select the type', can be displayed for prompting the user to select the images.

In some embodiments, before displaying the target page, the method may include:

responding to a target page acquisition instruction, and sending a target page acquisition request to a server;

and receiving the target page sent by the server based on the acquisition request.

In the embodiment of the disclosure, the server stores the corresponding relationship between the target page acquisition instruction and the target page.

In step S22, in response to a first operation instruction triggered based on the object information, at least one preset information corresponding to the object information is displayed in the video playing area.

In the embodiment of the disclosure, the first operation instruction may be operations such as clicking, sliding, dragging and the like triggered by a user, wherein the at least one preset message is in a motion state, and the at least one preset message in the motion state may be preset messages continuously falling off in a display screen; one or more pieces of preset information can be dropped in the video playing process; in addition, the preset information can also be displayed in a scrolling manner, a floating manner or a sliding manner in the display screen; and the preset information may be one or more kinds of information.

In some embodiments, the object information is an object image, and the displaying at least one preset information corresponding to the object information in the video playing area in response to a first operation instruction triggered based on the object information includes:

and responding to a first operation instruction triggered based on the object image, and displaying at least one preset image corresponding to the object image in the video playing area.

In the embodiment of the present disclosure, the at least one preset image is in a motion state, and the at least one preset image in the motion state may be that the preset image is continuously dropped or scrolled and displayed in the display screen; the preset image can be displayed in a floating or sliding mode in the display screen; for example, one or more preset images may be dropped during video playing, and the preset images may be one or more images.

In the embodiment of the disclosure, the object image of the target object can be displayed in the information display area, the triggering operation of the user on the object image is responded, at least one preset image corresponding to the object image is displayed in the video playing area, the user can conveniently interact with the video in the process of watching the video, the display content of the video is enriched by displaying the preset image, more information of the video playing object can be acquired without jumping to other pages except the target page in the interaction process, and the interaction experience of the user is improved. In addition, the enthusiasm of the user for watching the video is improved, and the video watching time is prolonged.

In some embodiments, the object information is an object text, and the displaying, in the video playing area, at least one preset information corresponding to the object information in response to a first operation instruction triggered based on the object information includes:

and responding to a first operation instruction triggered based on the object text, and displaying at least one preset text corresponding to the object text in the video playing area.

In the embodiment of the disclosure, the object text may be recommendation information set by an object publisher, the object text may also be used to represent brand description information, summary information, and the like of the object, the at least one preset text is in a motion state, the at least one preset text in the motion state may be continuously dropped or scroll-displayed in a display screen, and the preset text may also be float or slide-displayed in the display screen; for example, one or more preset texts may be dropped during video playing, and the preset texts may be one or more texts.

In the embodiment of the disclosure, the object text of the target object can be displayed in the information display area, the triggering operation of the user on the object text is responded, and the at least one preset text corresponding to the object text is displayed in the video playing area, so that the user can conveniently interact with the video in the process of watching the video, the display content of the video is enriched by displaying the preset text, in the interaction process, more information of the video playing object can be acquired without jumping to other pages besides the target page, and the interaction experience of the user is improved. In addition, the enthusiasm of the user for watching the video is improved, and the video watching time is prolonged.

In some embodiments, the destination page further includes comment identification information, and as shown in fig. 3, the method further includes:

in step S221, the comment identification information is updated in response to a first operation instruction triggered based on the object information.

In the embodiment of the disclosure, the comment identification information may be updated in response to a first operation instruction triggered based on the object image or the object text.

In the embodiment of the disclosure, when the user triggers the first operation instruction, at least one preset message can be displayed and the number of comments can be increased, so that the display effect of the target page is enriched, a large number of comments can be deposited for the video, the user can conveniently acquire more messages of the video playing object in a short time, the comments are convenient and quick, the user can conveniently participate in the comments, and the user experience is improved.

In some embodiments, when the object information is an object text, the method further includes:

displaying a comment input area on the target page in response to a first operation instruction triggered based on the object text;

and responding to the trigger operation in the comment input area, and displaying the target comment.

In the embodiment of the disclosure, when the object text is triggered, a comment input area pops up on the target page for the user to input and display the target comment, so that the flexibility of inputting the comment by the user is improved.

In some embodiments, as shown in fig. 4, the updating the comment identification information in response to the first operation instruction triggered based on the object information includes:

in step S2211, in response to a first operation instruction triggered based on the object information, a target comment corresponding to the object information is acquired;

in some embodiments, the corresponding relationship between the object information and the comment may be pre-constructed, and then the target comment corresponding to the object information is obtained according to the constructed corresponding relationship. In practical applications, the object information may be multiple, and the advertiser may set in advance a comment corresponding to each object information. The corresponding relation between the object information and the comments can be stored in the server, and the client side sends a comment acquisition request to the server to obtain the corresponding comments.

In step S2212, based on the target comment, the comment identification information is updated.

In the embodiment of the disclosure, the comment content is rich, so that a user can conveniently acquire more information of a video playing object in a short time, and the user can conveniently participate in the comment, thereby improving the user experience.

In some embodiments, the target page further comprises comment operation information, and after updating the comment identification information based on the target comment, the method further comprises:

In the disclosed embodiment, the target comment may include text and/or an image; as shown in fig. 8, the target page includes comment operation information, i.e., commentidentification information 06, and when a user triggers the identification information, the comment information is displayed in the target page, where a newly added target comment is included in the comment information, as shown in fig. 9, a comment area is displayed in fig. 9, and the comment area can display multiple comments, where the multiple comments include that a target comment "new version XXX a and new version XXX X" set by an advertiser (author identification in the figure) is formally on the upper line, and the target comment is dynamically very |! "; the comment area is also provided with a text box for the user to input comments, such as "what said \8230;" in fig. 9.

In the embodiment of the disclosure, the user can click the comment operation information in the page to display the newly added target comment, so that the user watching the video can further know the object in the video through the comment, the user can conveniently acquire more information of the video playing object in a short time, the user can conveniently participate in the comment, and the user experience is improved.

In the embodiment of the present disclosure, as shown in fig. 7, thecomment identification information 05 in the target page is 1194; when the user triggers the object image c, as shown in fig. 8, thecomment identification information 05 in the target page is 1195; and continuously dropping a preset image corresponding to the subject image c in the video playing area, where the preset image may be the subject image c, or may also be an information image of the associated information of the subject image c, for example, the information image may be a logo of the subject image c (automobile c), or may also be an expression image, such as a smiling face image.

In some embodiments, the page corresponding to the comment information includes page return operation information; after the comment information corresponding to the comment displaying instruction is displayed on the target page in response to the comment displaying instruction triggered based on the comment operation information, the method further includes:

In the embodiment of the disclosure, the page return operation information may be a return key in the comment page; when the information is triggered, the preset prompt information can be displayed in the target page; the preset prompting information may include, but is not limited to, "view details", "enter XX purchase page", and the like; as shown in fig. 10, the preset prompting message in the figure is "view details" in thedisplay frame 07.

In the embodiment of the disclosure, the preset prompt information can be displayed when the user checks the comment information and triggers the page of the comment page to return the operation information, so that the user can conveniently click the information to check the associated information of the target object in the video, and the convenience of the user in checking the associated information of the target object is improved.

In some embodiments, after the displaying the target page, the method further comprises:

In the embodiment of the disclosure, the preset time period may be set according to an actual situation, and when the user does not send an operation instruction within the preset time period, preset prompt information is displayed in the target page, where the preset prompt information may include, but is not limited to, "view details", "enter XX purchase page", and the like; as shown in fig. 10, the preset prompting message in the figure is "view details" in thedisplay frame 07.

In the embodiment of the disclosure, when the user does not send an operation instruction within the preset time period, the preset prompt information is displayed in the target page, so that the user is reminded to check the associated information of the target object in the video, and the convenience for the user to check the associated information of the target object is improved.

In some embodiments, after updating the comment identification information based on the target comment, the method further comprises:

and displaying preset prompt information on the target page.

In the embodiment of the disclosure, according to a target comment, after comment identification information is updated, preset prompt information may be displayed in a target page, where the preset prompt information may include, but is not limited to, "view details", "enter XX purchase page", and the like; as shown in fig. 10, the preset prompting message in the figure is "view details" in thedisplay frame 07.

In the embodiment of the disclosure, after the target comment is updated, the preset prompt information can be displayed in the target page, so that the preset prompt information is displayed to a user at the first time after the comment is completed, the user can conveniently click and view the associated information of the target object in the video, and the convenience for the user to view the associated information of the target object is improved.

In some embodiments, the method further comprises:

In the embodiment of the present disclosure, the user may click, double-click, or drag the preset prompt information, thereby displaying information associated with the target object, where the information corresponds to the preset prompt information. When the preset prompt information is 'view details', the information associated with the target object may be attribute information of the target object, and the like, for example, when the target object is an automobile, the information may be vehicle-related information of different models; when the preset prompting information is "enter XX purchase page", the information may include information of price, sales volume, comment, and the like of the target object.

In the embodiment of the disclosure, the preset prompt information can be triggered, so that a user can conveniently and quickly acquire the information associated with the target object and quickly know the target object, and the conversion rate of the video is improved.

In some embodiments, the object information is at least two, as shown in fig. 5, the displaying, in the video playing area, at least one preset information corresponding to the object information in response to a first operation instruction triggered based on the object information includes:

in step S2201, in response to a first operation instruction triggered based on any object information, determining target object information corresponding to the first operation instruction;

in step S2202, at least one piece of target information corresponding to the target object information is determined based on the first mapping information; the first mapping information represents the corresponding relation between the object information and at least one preset information;

in the embodiment of the present disclosure, the object information and the preset information may be in a one-to-one relationship, or may be in a one-to-many relationship.

In step S2203, the at least one target information is displayed in the video playing area.

In the embodiment of the disclosure, the corresponding relationship between the object information and the preset information can be set to be one-to-one or one-to-many, and when the corresponding relationship between the object information and the preset information is one-to-many, richer preset information can be displayed on the target page, so that the display effect of the page is improved, more information of the video playing object can be acquired without jumping to other pages besides the target page, and the interaction experience of a user is improved.

In step S23, in response to a second operation instruction triggered based on any preset information, target preset information corresponding to the second operation instruction is determined.

In some embodiments, the determining, in response to a second operation instruction triggered based on any preset information, target preset information corresponding to the second operation instruction includes:

and responding to a second operation instruction triggered based on any preset image, and determining a target preset image corresponding to the second operation instruction.

and responding to a second operation instruction triggered based on any preset text, and determining a target preset text corresponding to the second operation instruction.

In step S24, an associated page corresponding to the target preset information is displayed.

In some embodiments, the displaying the associated page corresponding to the target preset information includes:

and displaying the associated page corresponding to the target preset image.

and displaying the associated page corresponding to the target preset text.

In some embodiments, the user may click on any dropped preset information in the target page, and jump from the target page to the associated page.

In some embodiments, before displaying the associated page corresponding to the target preset information, the method further includes:

judging type information of the target preset information, wherein the type information comprises a first type and a second type, the first type is object information of a target object or information of target object association information, and the second type is virtual resource identification information.

In some embodiments, the association page includes a first association page, and as shown in fig. 6, if the preset target information is object information of the target object or information associated with the target object, the displaying the association page corresponding to the preset target information includes:

in step S241, object information of the target object or information associated with the target object, and a corresponding first associated page are displayed, where the first associated page is used to display associated information of the target object.

In the embodiment of the present disclosure, the information associated with the target subject may be icon information of the target subject, and when the subject information is a subject image, the information associated with the target subject may also be an expressive image, such as a smiling face image. The associated information of the target object may be related information of the target object, for example, when the target object is a car, the associated information may be configuration information, sales information, and the like of the car.

In the embodiment of the disclosure, if the target preset image is the object information of the target object or the information associated with the target object, the user jumps to the first associated page showing the associated information of the target object from the target page, so that the user can better know the target object through the associated information, and the conversion rate of the video is improved.

In some embodiments, the associated page includes a second associated page, and as shown in fig. 6, before the displaying the associated page corresponding to the target preset information, if the target preset information is virtual resource identification information, the method further includes:

in step S2401, determining a virtual resource corresponding to the virtual resource identification information;

in the embodiment of the disclosure, the virtual resource identification information can be identification information of a blessing bag or a gift box, and can be identification characters or identification images; the virtual resource may be a credit, a coupon, etc.

In some embodiments, after determining the virtual resource corresponding to the virtual resource identification information, the method may further include:

and sending the virtual resource to a server so that the server updates a virtual resource account corresponding to the local client.

In the embodiment of the present disclosure, when the virtual resource is a credit, the server may update the virtual resource in the virtual resource account corresponding to the local client.

in step S2402, a second associated page corresponding to the virtual resource identification information is displayed, where the second associated page is used to display the acquisition prompt information of the virtual resource.

In the embodiment of the present disclosure, the obtaining prompt information of the virtual resource is used to prompt the user that the virtual resource is paid out.

In the embodiment of the disclosure, if the target preset information is virtual resource identification information, jumping to a second associated page for acquiring virtual resource prompt information from the target page is performed, and a user is surprised through interaction, so that the user finds out that a brand-colored egg in a video is surprised, feels that the brand is warm, and increases the good feeling of the user on the brand, thereby improving the conversion rate of the video.

In the embodiment of the disclosure, the preset information and the associated page are in a one-to-one correspondence relationship, the correspondence relationship between the preset information and the associated page can be stored by the server, and the client side obtains the correspondence relationship by sending a request to the server; and the server can also directly acquire the associated page corresponding to the target preset information.

In the embodiment of the disclosure, for a plurality of pieces of preset information, second mapping information can be constructed through the corresponding relation between the preset information and the associated pages, so that different associated pages are skipped to for different pieces of preset information; bring more surprises for the user, further promote user experience to improve the conversion rate of video.

The target page of the disclosure comprises a video playing area and an information display area; the video playing area is used for playing the video of the target object; the information display area comprises object information of a target object; responding to a first operation instruction triggered based on the object information, and displaying at least one preset message corresponding to the object information in the video playing area; according to the method and the device, the information display area is arranged in the target page, so that the object information in the information display area is conveniently triggered in the process that a user watches the video, and one-time interaction between the user and the video is realized; responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction; displaying an associated page corresponding to the target preset information; after the first interaction, the user can continue to trigger the preset information generated by the first interaction, and jump from the target page to the associated page, so that the secondary interaction between the user and the video is realized, the interaction times between the user and the video are increased, and the interaction experience of the user is improved; in the interaction process, more information of the video playing object can be acquired without jumping to other pages besides the target page.

Fig. 11 is a block diagram illustrating a page display apparatus according to an exemplary embodiment. Referring to fig. 11, the apparatus includes:

a target page display module 1111 configured to execute displaying a target page, where the target page includes a video playing area and an information displaying area; the video playing area is used for playing the video of the target object; the information display area comprises object information of the target object;

a preset information display module 1120 configured to execute, in response to a first operation instruction triggered based on the object information, displaying at least one preset information corresponding to the object information in the video playing area;

a target preset information determination module 1130 configured to execute, in response to a second operation instruction triggered based on any preset information, determining target preset information corresponding to the second operation instruction;

and an associated page display module 1140 configured to display an associated page corresponding to the target preset information.

In some embodiments, the information presentation area comprises an image presentation area comprising an object image of the target object;

the preset information display module comprises:

the target preset information determining module comprises:

the associated page display module comprises:

In some embodiments, the information presentation area comprises a text presentation area comprising object text of the target object;

the preset information display module comprises:

the target preset information determining module comprises:

the associated page display module comprises:

In some embodiments, the destination page further includes comment identification information, the apparatus further comprising:

In some embodiments, the comment identifying information updating module includes:

a target comment acquisition unit configured to execute a first operation instruction triggered based on the object information, and acquire a target comment corresponding to the object information;

In some embodiments, the destination page further includes comment operation information, and the page display device further includes:

In some embodiments, the page corresponding to the comment information includes page return operation information, and the apparatus further includes:

and the first information display module is configured to execute a trigger instruction responding to the return of the operation information to the page, and display preset prompt information on the target page.

In some embodiments, the apparatus further comprises:

In some embodiments, the associated page includes a first associated page, and if the preset target information is object information of the target object or information associated with the target object, the associated page display module includes:

In some embodiments, the associated page includes a second associated page, and if the target preset information is virtual resource identification information, the page display device further includes:

correspondingly, the associated page display module comprises:

In some embodiments, the object information includes at least two, and the preset information display module includes:

In some embodiments, the page display apparatus further comprises:

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

In an exemplary embodiment, there is also provided an electronic device including:

a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the page display method described above.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor of an electronic device to perform the above-described method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product comprising a computer program which, when executed by a processor, implements the page display method described above.

The page display method provided by the embodiment of the disclosure can be executed in a mobile terminal, a computer terminal, a server or a similar operation device. Taking the operation on a server as an example, fig. 12 is a hardware structure block diagram of the server of the page display method provided in the embodiment of the present application. As shown in fig. 12, theserver 1200 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1210 (theprocessor 1210 may include but is not limited to a Processing device such as a microprocessor MCU or a programmable logic device FPGA), amemory 1230 for storing data, and one or more storage media 1220 (e.g., one or more mass storage devices) for storingapplication programs 1223 ordata 1222.Memory 1230 andstorage media 1220 can be, among other things, transient storage or persistent storage. The program stored in thestorage medium 1220 may include one or more modules, each of which may include a series of instruction operations for a server. Still further, the central processor 1212 may be configured to communicate with thestorage medium 1220 to execute a series of instruction operations in thestorage medium 1220 on theserver 1200. Theserver 1200 may also include one ormore power supplies 1260, one or more wired orwireless network interfaces 1250, one or more input-output interfaces 1240, and/or one ormore operating systems 1221, such as Windows Server, mac OS XTM, unixTM, linuxTM, freeBSDTM, and so forth.

The input/output interface 1240 may be used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of theserver 1200. In one example, i/o Interface 1240 includes a Network Interface Controller (NIC) that may be coupled to other Network devices via a base station to communicate with the internet. In one example, the input/output interface 1240 may be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

It will be understood by those skilled in the art that the structure shown in fig. 12 is only an illustration and is not intended to limit the structure of the electronic device. For example, theserver 1200 may also include more or fewer components than shown in FIG. 12, or have a different configuration than shown in FIG. 12.

The target page of the disclosure comprises a video playing area and an information display area; the video playing area is used for playing the video of the target object; the information display area comprises object information of a target object; responding to a first operation instruction triggered based on the object information, and displaying at least one piece of preset information corresponding to the object information in the video playing area; according to the method and the device, the information display area is arranged in the target page, so that the object information in the information display area is conveniently triggered in the process that a user watches the video, and one-time interaction between the user and the video is realized; responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction; displaying an associated page corresponding to the target preset information; after the first interaction, the user can continue to trigger the preset information generated by the first interaction, and jump from the target page to the associated page, so that the secondary interaction between the user and the video is realized, the interaction times between the user and the video are increased, and the interaction experience of the user is improved; in the interaction process, more information of the video playing object can be acquired without jumping to other pages except the target page.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A page display method, comprising:

displaying a target page, wherein the target page comprises a video playing area and an information display area; the video playing area is used for playing the video of the target object; the information display area comprises object information of the target object; the object information of the target object is an object image and/or an object text of the target object; the object information is an interactive control of an account and a video;

responding to a first operation instruction triggered based on the object information, and displaying at least one preset message corresponding to the object information in the video playing area; the at least one preset message is in a motion state; any preset information is the object information or the information image of the associated information of the object information;

responding to a second operation instruction triggered based on any preset information, and determining target preset information corresponding to the second operation instruction;

and displaying the associated page corresponding to the target preset information.

2. The page display method according to claim 1, wherein the information presentation area comprises an image presentation area including an object image of the target object; the displaying at least one preset message corresponding to the object message in the video playing area in response to the first operation command triggered based on the object message comprises:

and displaying the associated page corresponding to the target preset image.

3. The page display method according to claim 1, wherein the information display area comprises a text display area including object text of the target object; the displaying at least one preset message corresponding to the object information in the video playing area in response to the first operation instruction triggered based on the object information includes:

and displaying the associated page corresponding to the target preset text.

4. The page display method according to any one of claims 1 to 3, characterized in that the destination page further includes comment identification information, the method further comprising:

and updating the comment identification information in response to a first operation instruction triggered based on the object information.

5. The page display method according to claim 4, wherein the updating the comment identification information in response to the first operation instruction triggered based on the object information includes:

updating the comment identification information based on the target comment.

6. The page display method according to claim 5, wherein said target page further includes comment operation information, and after said comment identification information is updated based on said target comment, said method further includes:

and responding to a comment display instruction triggered based on the comment operation information, and displaying comment information corresponding to the comment display instruction on the target page, wherein the comment information comprises the target comment.

7. The page display method according to claim 6, wherein the page corresponding to the comment information includes page return operation information; after the comment information corresponding to the comment displaying instruction is displayed on the target page in response to the comment displaying instruction triggered based on the comment operation information, the method further includes:

8. The page display method according to claim 1, wherein after said displaying the target page, the method further comprises:

9. The page display method according to claim 5, wherein after updating the comment identification information based on the target comment, the method further comprises:

and displaying preset prompt information on the target page.

10. The page display method according to any one of claims 7 to 9, further comprising:

11. The page display method according to any one of claims 1 to 3, wherein the associated page includes a first associated page, and if the preset target information is object information of the target object or information associated with the target object, the displaying the associated page corresponding to the preset target information includes:

12. The page display method according to any one of claims 1 to 3, wherein the associated page includes a second associated page, and if the target preset information is virtual resource identification information, the method further includes, before displaying the associated page corresponding to the target preset information:

13. The page display method according to any one of claims 1 to 3, wherein the number of the object information is at least two, and the displaying at least one preset information corresponding to the object information in the video playing area in response to a first operation instruction triggered based on the object information includes:

and displaying the at least one target information in the video playing area.

14. The page display method according to any one of claims 1 to 3, wherein before displaying the associated page corresponding to the target preset information, the method further comprises:

15. A page display apparatus, comprising:

the target page display module is configured to execute display of a target page, and the target page comprises a video playing area and an information display area; the video playing area is used for playing a video of a target object; the information display area comprises object information of the target object; the object information of the target object is an object image and/or an object text of the target object, and the object information is an interactive control of an account and a video;

the preset information display module is configured to execute a first operation instruction triggered based on the object information, and display at least one preset information corresponding to the object information in the video playing area; the at least one preset message is in a motion state; any preset information is the object information or the information image of the associated information of the object information;

16. The page display apparatus according to claim 15, wherein the information presentation area comprises an image presentation area including an object image of the target object;

the preset information display module comprises:

the target preset information determining module comprises:

the associated page display module comprises:

17. The page display apparatus according to claim 15, wherein the information presentation area comprises a text presentation area including object text of the target object;

the preset information display module comprises:

the preset text display unit is configured to execute a first operation instruction triggered based on the object text, and display at least one preset text corresponding to the object text in the video playing area;

the target preset information determining module comprises:

the associated page display module comprises:

18. The page display apparatus according to any one of claims 15 to 17, wherein the destination page further includes comment identification information, the apparatus further comprising:

19. The page display apparatus according to claim 18, wherein said comment identification information update module includes:

20. The page display apparatus according to claim 19, wherein the destination page further includes comment operation information, the page display apparatus further comprising:

21. The page display apparatus according to claim 20, wherein the page to which the comment information corresponds includes page return operation information, the apparatus further comprising:

22. The page display apparatus according to claim 15, further comprising:

23. The page display apparatus according to claim 19, further comprising:

24. The page display apparatus according to any one of claims 21 to 23, wherein said apparatus further comprises:

25. The page display device according to any one of claims 15 to 17, wherein the associated page includes a first associated page, and if the preset target information is object information of the target object or information associated with the target object, the associated page display module includes:

26. The page display device according to any one of claims 15 to 17, wherein the associated page includes a second associated page, and if the target preset information is virtual resource identification information, the page display device further includes:

correspondingly, the associated page display module comprises:

27. The page display device according to any one of claims 15 to 17, wherein the object information is at least two, and the preset information display module includes:

a target preset information determination unit configured to perform determination of at least one target information corresponding to the target object information based on the first mapping information; the first mapping information represents the corresponding relation between the object information and at least one preset information;

28. The page display apparatus according to any one of claims 15 to 17, further comprising:

29. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page display method of any of claims 1-14.

30. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the page display method of any of claims 1-14.