CN113554475B - Multimedia information processing method, medium, device and computing equipment - Google Patents
Multimedia information processing method, medium, device and computing equipmentDownload PDFInfo
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Abstract
Description
Technical Field
Embodiments of the present disclosure relate to the field of advertisement delivery, and more particularly, to a multimedia information processing method, medium, apparatus, and computing device.
Background
This section is intended to provide a background or context to the embodiments of the disclosure recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
With the development of internet technology, internet advertisements are ubiquitous, and users can receive a large number of advertisements when using various applications and browsing web pages, for example. However, in the existing internet advertisement delivery, although there are a large number of advertisement delivery positions, the number of advertisement delivery positions with good delivery effect is small, such as a start page and a head position.
Generally speaking, the cost of placing advertisements at these advertisement placement sites with better placement is higher.
Disclosure of Invention
In this context, embodiments of the present disclosure are intended to provide a multimedia information processing method, medium, apparatus, and computing device.
In a first aspect of the disclosed embodiments, there is provided a multimedia information processing method, applied to a multimedia server, including: acquiring user data corresponding to a target user terminal; determining first multimedia information according to user data; determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold; creating combined multimedia information according to the first multimedia information and the second multimedia information; and sending a first push instruction of the combined multimedia information to the target user terminal, wherein the first push instruction is used for instructing the target user terminal to display the combined multimedia information in a fixed area of the user interaction interface.
In another embodiment of the disclosure, determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold comprises: determining a first object contained in the first multimedia information; acquiring corresponding pushed first historical multimedia information based on a first object, wherein the first historical object contained in the first historical multimedia information and the first object belong to the same type; determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold; and determining corresponding second multimedia information according to the second historical multimedia information, wherein a second historical object contained in the second historical multimedia information and a second object contained in the second multimedia information belong to the same type.
In yet another embodiment of the present disclosure, the content correlation includes: the support degree and the correlation threshold value comprise: a support threshold, determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to the relevance threshold, comprising: acquiring the first historical multimedia information and the corresponding support degree of each historical multimedia information clicked event in the same preset time period; and determining the historical multimedia information corresponding to the support degree greater than or equal to the support degree threshold value as second historical multimedia information.
In yet another embodiment of the present disclosure, the content correlation includes: confidence, relevance thresholds include: a confidence threshold, determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to the relevance threshold, comprising: obtaining the confidence corresponding to each history multimedia information event clicked after the first history multimedia information is clicked; and determining the historical multimedia information with the confidence coefficient larger than or equal to the confidence coefficient threshold value as second historical multimedia information.
In yet another embodiment of the present disclosure, creating combined multimedia information from the first multimedia information and the second multimedia information includes: acquiring an identifier of a fixed area corresponding to the first multimedia information, wherein the fixed area is an area for displaying the combined multimedia information; acquiring a corresponding combined template according to the identifier of the fixed area; and combining the first multimedia information and the second multimedia information according to the combined template to obtain combined multimedia information.
In still another embodiment of the present disclosure, after sending the first push indication of the combined multimedia information to the target user terminal, the method further includes: if a first interactive operation instruction of the user to the combined multimedia information is received, a second pushing instruction of the middle guide page is sent to the target user terminal, the second pushing instruction is used for indicating the target user terminal to display the middle guide page, and the middle guide page comprises: and the summary of each object of the first multimedia information and the second multimedia information.
In still another embodiment of the present disclosure, after sending the second push instruction of the intermediate guidance page to the target user terminal, the multimedia information processing method further includes: if a second interactive operation instruction of the user aiming at one object outline is received, determining target multimedia information corresponding to the second interactive operation instruction; and sending a target guide page of the target multimedia information to the target user terminal.
In still another embodiment of the present disclosure, the multimedia information processing method further includes: and after the target multimedia information corresponding to the second interactive operation instruction is determined, charging the multimedia information based on the target multimedia information.
In a second aspect of embodiments of the present disclosure, there is provided a computer readable storage medium having stored therein computer program instructions which, when executed, implement a method as in any one of the above.
In a third aspect of the disclosed embodiments, there is provided a multimedia information processing apparatus comprising:
the acquisition module is used for acquiring user data corresponding to the target user terminal;
the first determining module is used for determining first multimedia information according to the user data;
a second determining module for determining at least one second multimedia message whose content correlation with the first multimedia message is greater than or equal to the correlation threshold;
the creating module is used for creating combined multimedia information according to the first multimedia information and the second multimedia information;
and the sending module is used for sending a first pushing instruction of the combined multimedia information to the target user terminal, and the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of the user interaction interface.
In a fourth aspect of embodiments of the present disclosure, there is provided a computing device comprising: a memory and a processor; the memory is used for storing program instructions; the processor is for calling program instructions in the memory to perform a method as in any one of the first aspects.
Acquiring user data corresponding to a target user terminal according to the embodiment of the disclosure; determining first multimedia information according to user data; determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold; creating combined multimedia information according to the first multimedia information and the second multimedia information; sending a first pushing instruction of the combined multimedia information to the target user terminal, wherein the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of a user interaction interface; the two pieces of multimedia information can be released in the fixed area of the user interaction interface, on one hand, the multimedia information releasing positions of the fixed area can be increased, so that more pieces of multimedia information can be released in the fixed area, on the other hand, the releasing cost of the multimedia information in the fixed area can be reduced, and better experience is brought to a multimedia information releasing person.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present disclosure will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
fig. 1 schematically shows an application scenario diagram of a multimedia information processing method according to an embodiment of the present disclosure;
FIG. 2 schematically illustrates a flow chart of steps of a method of multimedia information processing according to an embodiment of the present disclosure;
FIG. 3 schematically illustrates a launch page interface diagram according to an embodiment of the present disclosure;
FIG. 4 schematically illustrates a content page interface diagram according to an embodiment of the present disclosure;
FIG. 5 schematically illustrates a flow chart of steps of a method of multimedia information processing according to another embodiment of the present disclosure;
FIG. 6 schematically illustrates a composite template diagram according to an embodiment of the present disclosure;
FIG. 7 schematically illustrates a composite template diagram according to another embodiment of the present disclosure;
FIG. 8 schematically illustrates an intermediate boot page and a target boot page in accordance with an embodiment of the present disclosure;
FIG. 9 schematically shows a structural diagram of a computer storage medium according to an embodiment of the present disclosure;
fig. 10 schematically shows a block diagram of a multimedia information processing apparatus according to an embodiment of the present disclosure;
FIG. 11 schematically shows a block diagram of a computing device, according to an embodiment of the present disclosure.
In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present disclosure will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the present disclosure, and are not intended to limit the scope of the present disclosure in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present disclosure may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
According to the embodiment of the disclosure, a multimedia information processing method, a medium, a device and a computing device are provided.
In this document, it is to be understood that any number of elements in the figures are provided by way of illustration and not limitation, and any nomenclature is used for differentiation only and not in any limiting sense.
The principles and spirit of the present disclosure are explained in detail below with reference to several representative embodiments of the present disclosure.
Summary of The Invention
The present disclosure finds that in the existing internet advertisement delivery, only one advertisement can be displayed at one advertisement space. However, for fixed areas with high flow and high exposure, the positions such as start pages, head bars and the like are less and the release cost is higher. Generally, only brand advertisers with higher budgets can place advertisements in the fixed area, and for small and medium-sized enterprise advertisers, because the budgets are limited, the advertisements are difficult to place in the fixed position, and good placement effects cannot be obtained.
The present disclosure is directed to a multimedia information processing method, which can combine first multimedia information and second multimedia information and then deliver the combined information at a fixed location. Thereby reducing the delivery cost of the advertisement delivered by the advertiser at the fixed position and achieving a good delivery effect.
Having described the general principles of the present disclosure, various non-limiting embodiments of the present disclosure are described in detail below.
Application scene overview
Referring first to fig. 1, an application scenario diagram of the multimedia processing method provided by the present disclosure is specifically that a plurality of application identifiers (a 1-A8) are displayed on ascreen 11 of a target user terminal, and after a user triggers an application identifier a5, the user enters astart page 12 of an application a 5. After the multimedia information playing of thestart page 12 is finished, thecontent page 13 corresponding to the application a5 is entered, wherein thecontent page 13 includes afixed area 131 and acontent area 132, thefixed area 131 is used for displaying multimedia information (advertisement), and thecontent area 132 is used for displaying information content.
The present disclosure is the delivery of multimedia information within thestart page 12 and thecontent page 13. Illustratively, displayed on thestart page 12 is a multimedia message (advertisement) corresponding to mineral water. In thecontent page 13, the advertisement object corresponding to the multimedia information displayed on the first fixed area 131 (a) is toilet paper, and the advertisement object corresponding to the multimedia information displayed on the second fixed area 131 (B) is a pencil. Wherein, a fixedarea 131 can be set every preset number of information, so that when the user slides down the page, the user can browse the corresponding multimedia information at intervals.
Exemplary method
A method for multimedia information processing according to an exemplary embodiment of the present disclosure is described below with reference to fig. 2 in conjunction with the application scenario of fig. 1. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present disclosure, and the embodiments of the present disclosure are not limited in this respect. Rather, embodiments of the present disclosure may be applied to any scenario where applicable.
Fig. 2 shows a flow chart of steps of a multimedia information processing method provided by the present disclosure, which specifically includes the following steps:
s201, acquiring user data corresponding to a target user terminal.
After the user authorization, the method and the system can acquire user behavior data, user identity information and the like corresponding to the target user terminal.
Specifically, the user data includes user behavior data and/or user identity information. The user behavior data may be user historical shopping data, browsing content data, search data, and the like. The user identity information includes: user name, account number, gender, identification number, occupation, age, etc.
S202, determining first multimedia information according to the user data.
The first multimedia information and the second multimedia information in the present disclosure include first multimedia information and at least one second multimedia information.
In addition, the first object included in the first multimedia information refers to a product advertised by the first multimedia information. The first object may be contained or implied in text, pictures, video, audio. For example, if the first object is "mineral water", the picture content of the multimedia information may be a picture corresponding to the "mineral water", or may be a character "mineral water", or the audio content may be "mineral water".
Specifically, determining the first multimedia information according to the user data includes: according to a target object corresponding to user data, first determining first multimedia information containing the target object; if the multimedia information base does not contain first multimedia information of the target object, determining a first object associated with the target object; first multimedia information comprising a first object is determined.
For example, if the user data searches for "mineral water" for the user history, it is determined that the target object corresponding to the user data is "mineral water". Determining that the first object associated with the target object may be the same "mineral water" as the target object, and if the first multimedia information of the target object "mineral water" is not included in the multimedia information repository, determining that the first object "drink" associated with the target object "mineral water"; first multimedia information comprising a first object "drink" is determined.
According to the method and the device, the first multimedia information is determined according to the user data, so that the multimedia information can be accurately released, and the releasing effect of the multimedia information is improved.
S203, at least one second multimedia message with the content correlation with the first multimedia message being larger than or equal to the correlation threshold value is determined.
Wherein, the multimedia information includes: and (4) internet advertisement. Internet advertising refers to commercial advertising that promotes goods or services directly or indirectly, in text, pictures, audio, video, or other forms, through internet media such as websites, web pages, internet applications, and the like. In the present disclosure, the multimedia information may include one of text, picture and video, or a combination of one of text, picture and video and audio.
In addition, the shared multimedia information base may have a plurality of multimedia information therein, and the first multimedia information and the second multimedia information are determined in the shared multimedia information base. Or receiving a plurality of multimedia information uploaded by the advertiser as the first multimedia information and the second multimedia information.
Specifically, a plurality of multimedia information sent by a plurality of advertisers is obtained, and each multimedia information includes: multimedia content, object summary and targeted delivery information; wherein the directional placement information comprises: whether the multimedia information shares the placement, placement location, placement time, and the like. If the multimedia information is shared and released, the multimedia information is stored in a shared multimedia library to be combined and released. The placement position refers to a placement position corresponding to the multimedia information determined by the advertiser, such as a head position or a start page position. The delivery time refers to the delivery time corresponding to the multimedia information determined by the advertiser, such as 6 am to 12 am, 2 pm to 6 pm, or 6 pm to 12 pm. The method and the device can divide the multimedia information which needs to be shared and put in, has the same putting position and has the same putting time into a group according to whether the putting, the putting position and the putting time are shared or not, and subsequently determine the combination of the first multimedia information and the second multimedia information in the same group to obtain the combined multimedia information.
Furthermore, the advertised products corresponding to the first multimedia information and the second multimedia information have relevance, and can be similar products or related products. For example, one multimedia message advertises water as a product and another multimedia message advertises beverages as a product that are similar. One multimedia information publicized product is a dining table, and the other multimedia information publicized product is a dining chair, and the two are related products.
The content correlation may be a correlation between objects included in the multimedia information, for example, if a first object included in the first multimedia information is "mineral water" and a second object included in the second multimedia information is "drink", the content correlation between the first multimedia information and the second multimedia information may be considered to be greater than a correlation threshold. If the second object included in the second multimedia information is a "pencil", it may be considered that the content correlation between the first multimedia information and the second multimedia information is smaller than the correlation threshold.
In addition, the content correlation may also be a correlation of content forms of the multimedia information, for example, the first multimedia information includes text and audio, and the second multimedia information includes video carrying audio, so that the first multimedia information and the second multimedia information both include audio, which easily causes a user a sense of confusion when displayed in a combined manner, and thus the corresponding content correlation is smaller than the correlation threshold. If the first multimedia information contains characters and audio and the second multimedia information contains images, the correlation of the corresponding contents is greater than the correlation threshold value.
And S204, creating combined multimedia information according to the first multimedia information and the second multimedia information.
The combined multimedia information comprises the contents of the first multimedia information and the second multimedia information. In the present disclosure, the first multimedia information and the second multimedia information may be combined using corresponding combination templates.
S205, sending a first push instruction of the combined multimedia information to the target user terminal, wherein the first push instruction is used for instructing the target user terminal to display the combined multimedia information in a fixed area of the user interaction interface.
The fixed area is an internet advertisement space, in particular to an area for displaying combined multimedia information. For example, a fixed area of the start page, content page.
Illustratively, referring to fig. 3, after the target user triggers the application id a5 on thescreen 11 of the target user terminal, the target user enters thestart page 13 of the application a5, where thestart page 13 is a fixed area, and the combined multimedia information is displayed on thestart page 13, and the combined multimedia information includes: a multimedia message B1 and another multimedia message B2. The product advertised by the multimedia information B1 is mineral water, and the product advertised by the multimedia information B2 is toilet paper.
Referring to fig. 4, the combined multimedia information is also displayed in the fixedarea 131 of thecontent page 13, wherein the combined multimedia information of the first fixed area 131 (a) includes: a multimedia message B1 and another multimedia message B2. The product advertised by the multimedia information B1 is mineral water, and the product advertised by the multimedia information B2 is toilet paper. The combined multimedia information of the second fixed area 131 (B) includes: a multimedia message B2 and another multimedia message B3. The product advertised by the multimedia information B2 is toilet paper, and the product advertised by the multimedia information B3 is a pencil.
The disclosed embodiment provides a multimedia information processing method, which comprises the steps of obtaining user data corresponding to a target user terminal; determining first multimedia information according to user data; determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold; creating combined multimedia information according to the first multimedia information and the second multimedia information; sending a first pushing instruction of the combined multimedia information to the target user terminal, wherein the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of a user interaction interface; the two pieces of multimedia information can be released in the fixed area of the user interaction interface, on one hand, the multimedia information releasing positions of the fixed area can be increased, so that more pieces of multimedia information can be released in the fixed area, on the other hand, the releasing cost of the multimedia information in the fixed area can be reduced, and better experience is brought to a multimedia information releasing person.
Fig. 5 is a flowchart illustrating steps of another multimedia information processing method provided by the present disclosure, which specifically includes the following steps:
s501, user data corresponding to a target user terminal is obtained.
For a specific implementation of this step, refer to S201, which is not described herein again.
S502, determining the first multimedia information according to the user data.
The specific implementation manner of this step is referred to S202, and is not described herein again.
And S503, determining at least one second multimedia message with the content correlation with the first multimedia message being greater than or equal to the correlation threshold.
In the present disclosure, a correlation threshold value, and a content correlation between individual objects and/or content forms may be set in advance. Determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold, comprising: acquiring a first object of first multimedia information; determining a second object with the content relevance larger than a relevance threshold value with the first object according to the preset content relevance; second multimedia information comprising a second object is determined.
And/or, determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold, comprising: acquiring a first content form of first multimedia information; determining a second content form of which the content correlation with the first content form is greater than a correlation threshold value according to preset content correlation; second multimedia information having a content form of a second content form is determined.
In the present disclosure, the second multimedia information may also be determined by other manners, which are not limited herein.
In an alternative embodiment, determining at least one second multimedia information having a content correlation with the first multimedia information greater than or equal to a correlation threshold comprises: determining a first object contained in the first multimedia information; acquiring corresponding pushed first historical multimedia information based on a first object, wherein the first historical object contained in the first historical multimedia information and the first object belong to the same type; determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold; and determining corresponding second multimedia information according to the second historical multimedia information, wherein a second historical object contained in the second historical multimedia information and a second object contained in the second multimedia information belong to the same type.
The pushed first historical multimedia information refers to the multimedia information which has been pushed to each user terminal within a preset time. For example, the first historical multimedia information may be multimedia information that was pushed to the respective user at the respective platform within a month. The pushed second historical multimedia information also refers to the multimedia information which is pushed to each user and has been preset time content. For example, the second historical multimedia information may be multimedia information that was pushed to the respective user at the respective platform within a month.
In addition, the same type means that the same action and function are correspondingly provided. The first history object and the first object included in the first history multimedia information belong to the same type, which means that the product corresponding to the first history object and the product corresponding to the first object are of the same type. For example, if the first object corresponds to "X-brand mineral water" and the first history object corresponds to "Y-brand mineral water", the first object and the first history object belong to the same type of "mineral water". If the first object corresponds to a plastic chair and the first historical object corresponds to a wood chair, the first object and the first historical object belong to the same type.
In the present disclosure, the first history multimedia information may be a plurality of, and the types of the first history objects included in the respective first history multimedia information are the same. The second history multimedia information may be a plurality of second history objects, and each of the second history multimedia information may include the same type of second history object.
In an alternative embodiment, the content correlation comprises: the support degree and the correlation threshold value comprise: a support threshold, determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to the relevance threshold, comprising: acquiring the first historical multimedia information and the corresponding support degree of each historical multimedia information clicked event in the same preset time period; and determining the historical multimedia information corresponding to the support degree greater than or equal to the support degree threshold value as second historical multimedia information.
Specifically, if one second multimedia message or a plurality of second multimedia messages containing objects of the same type need to be determined, the second historical multimedia message determined here may be one or a plurality of historical multimedia messages containing objects of the same type. If it is desired to determine a plurality of second multimedia information containing different types of objects, the second historical multimedia information determined here is a plurality of historical multimedia information containing different types of objects.
In the present disclosure, the preset time period may be set to 1 day, 2 days, or the like, and the support threshold may be set according to actual needs, such as 30%, 50%, or 70%. This is not limitative. In addition, the fact that the first historical multimedia information and each historical multimedia information are clicked in the same preset time period means that the same user clicks both the first historical multimedia information and other historical multimedia information in the same preset time period.
The total number of click events N1 corresponding to the same user within the same preset time may be, where the number of click events including the first history multimedia information and the second history multimedia information is M1, and the support degree S = M1/N1 is greater than the support degree threshold.
Illustratively, referring to table one, including: 5 pieces of historical multimedia information (C1-C5), each piece of historical multimedia information containing different objects. Respectively as follows: the object corresponding to the historical multimedia information C1 is X brand mineral water. The object corresponding to the historical multimedia information C2 is X-brand toilet paper. The object corresponding to the historical multimedia information C3 is an X-card pencil. The object corresponding to the historical multimedia information C4 is Y brand mineral water. The object corresponding to the historical multimedia information C5 is Y-brand toilet paper. The first historical multimedia information is C1 and C4, the total number of click events N1 is 4, and the total number of click events are (C1, C2, C4), (C3, C4, C5), (C1, C2, C3, C5), (C2 and C5). Wherein, the same bracket represents that the same user clicks in the same preset time period. Then the first history multimedia information (C1, C4) has (C1, C2, C4), (C3, C4, C5), (C1, C2, C3, C5) clicked events in the same time period as the history multimedia information (C2, C5) containing the same type, and the number M1 is 3, then the corresponding support S =3/4= 75%. The first history multimedia information (C1, C4) and the history multimedia information (C3) have (C3, C4, C5), (C1, C2, C3, C5) clicked events in the same time period, and the number M1 is 2, so that the corresponding support degree S =2/4= 50%.
Wherein, if the support degree threshold is 60%, the second history multimedia information is C2 and C5. If the support degree threshold is 50%, the second history multimedia information is C2, C3, and C5. And then selecting the corresponding historical multimedia information with higher support as second historical multimedia information.
Watch 1
In addition, the total number of click events including the first historical multimedia information of the click may be N2, wherein the number of click events including the first historical multimedia information and the second historical multimedia information is M2, and the support degree S = M2/N2 is greater than the support degree threshold.
Illustratively, referring to table one, the total number of click events N2 including clicks on the first historical multimedia information (C1 and C4) is 3, respectively (C1, C2, C4), (C3, C4, C5), (C1, C2, C3, C5). The first history multimedia information (C1, C4) has (C1, C2, C4), (C3, C4, C5), (C1, C2, C3, C5) clicked events within the same time period as the history multimedia information (C2, C5) containing the same type of object, and the number M2 is 3, and the corresponding support degree S =3/3= 100%. The first history multimedia information (C1, C4) and the history multimedia information (C3) have (C3, C4, C5), (C1, C2, C3, C5) clicked events in the same time period, and the number M1 is 2, so that the corresponding support degree S =2/3= 75%. The corresponding historical multimedia information with higher support can be selected as the second historical multimedia information, and the second historical multimedia information is the historical multimedia information C2 and the historical multimedia information C5.
As can be seen from the above, since a plurality of second history multimedia information can be specified, a plurality of second history objects are provided. The plurality of second history objects are of the same type, for example, the second history object corresponding to the determined second history multimedia information C2 is X-brand toilet paper, and the second history object corresponding to the second history multimedia information C5 is Y-brand toilet paper, where the X-brand toilet paper and the Y-brand toilet paper are of the same type. The determined type corresponding to the second object included in the second multimedia information should also be toilet paper.
In another alternative embodiment, the content correlations include: confidence, relevance thresholds include: a confidence threshold, determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to the relevance threshold, comprising: obtaining the confidence corresponding to each history multimedia information event clicked after the first history multimedia information is clicked; and determining the historical multimedia information with the confidence coefficient larger than or equal to the confidence coefficient threshold value as second historical multimedia information.
Specifically, the confidence level refers to that the total number of click events including clicking on the first historical multimedia information within the same preset time is N3, wherein the number of click events including clicking on the second historical multimedia information after clicking on the first historical multimedia information is M3, and then the confidence level R = M3/N3 is greater than the confidence level threshold.
For example, referring to table two, the total number of click events N3 is 3, which are (C4, C2, C1), (C3, C5, C4), (C1, C3, C5, C2), respectively. Then after the first historical multimedia information (C1, C4) is clicked within the same time period, there are (C4, C2, C1), (C1, C3, C5, C2) click events of the same type of the historical multimedia information (C2, C5), and the number M3 is 2, and then the corresponding confidence level R =2/3= 75%. Then the first historical multimedia information (C1, C4) is clicked first in the same time period, and the click events of the post-click historical multimedia information (C3) are (C1, C3, C5, C2), the number M3 is 1, and the corresponding confidence level R =1/3= 33.3%.
Watch two
According to the method and the device, the relevance between objects contained in the historical multimedia information is determined through the historical multimedia information of the historical release, and the second multimedia information can be accurately determined. The first multimedia information is determined according to the historical behavior data of the target user terminal, and the corresponding multimedia information can be accurately delivered to the user. The second multimedia information is determined according to the historical multimedia information, and when the user clicks the first multimedia information, the user can click the second multimedia information with high possibility, so that the second multimedia information can be popularized.
S504, the identification of the fixed area corresponding to the first multimedia information is obtained.
In the present disclosure, a plurality of fixing regions are included. Each fixed area has a corresponding identification. Illustratively, referring to fig. 1, thestart page 12 is a fixed area, and thecontent page 13 includes a plurality of fixed areas 131 (a), 131 (B), and so on.
Wherein the fixed area is an area where the combined multimedia information is displayed.
And S505, acquiring a corresponding combined template according to the identifier of the fixed area.
In the present disclosure, the correspondence between the identifier of the fixed area and the combination template may be stored in advance.
Illustratively, referring to FIG. 6, acombination template 60 is provided for the start page. Thecomposite template 60 includes a plurality of areas, such asarea 61 andarea 62, each of which sets different ones of the composite multimedia information. Referring to fig. 7, acombination template 70 corresponding to a fixed area in a content page is shown. Thecomposite template 70 may also include a plurality of areas, such asarea 71 andarea 72, each of which is configured to combine different ones of the multimedia information.
S506, combining the first multimedia information and the second multimedia information according to the combined template to obtain combined multimedia information.
The combined multimedia information corresponding to the combined template in fig. 6 refers to thestart page 12 in fig. 3. The combined multimedia information corresponding to the combined template of fig. 7 refers to the first fixed area 131 (a) and the second fixed area 131 (B) of thecontent page 13 in fig. 4.
S507, sending a first pushing instruction of the combined multimedia information to the target user terminal, wherein the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of the user interaction interface.
S203 is referred to for specific implementation of S507, which is not described herein again.
And S508, if a first interactive operation instruction of the user for the combined multimedia information is received, sending a second pushing instruction of the middle guide page to the target user terminal, wherein the second pushing instruction is used for indicating the target user terminal to display the middle guide page.
Wherein the middle boot page includes: and the object summaries corresponding to the first multimedia information and the second multimedia information. The object summary includes: the name, the production place, the production date, the quality guarantee period and the corresponding contact telephone of the object contained in the multimedia information. In addition, the first interactive operation instruction can be a trigger operation of the user on the combined multimedia information displayed on the user interactive interface.
Illustratively, referring to fig. 8, after the user triggers the combined multimedia information in the fixed area, the page jumps to themiddle guide page 14, themiddle guide page 14 includes the object summary of each multimedia information in the combined multimedia information, and the object summary corresponding to the multimedia information is also distributed in a partition and can be triggered. For example, the object summary corresponding to X-brand mineral water is distributed in the D1 area. The general object distribution corresponding to the Y-brand toilet paper is in the area D2.
In the present disclosure, the object summary can describe each object in the combined multimedia information in detail, so that the user can more clearly know the product to be advertised by the combined multimedia information.
S509, if a second interactive operation instruction for the object summary of the user is received, determining target multimedia information corresponding to the second interactive operation instruction.
Wherein each object summary in the intermediate boot page can be triggered. Illustratively, in FIG. 8, the user may trigger an object summary corresponding to the X-ray water.
In the present disclosure, the target multimedia information may be a corresponding purchase connection.
S510, sending a target guide page of the target multimedia information to the target user terminal.
Referring to fig. 8, the target user terminal displays atarget guidance page 15. The user can purchase the corresponding product through thetarget guidance page 15.
In the disclosure, a user can browse specific object summaries after triggering the combined multimedia information by browsing the combined multimedia information in a fixed area, further determine which object in the combined multimedia information is interested in, and further acquire an interested target guide page.
And S511, after the target multimedia information corresponding to the second interactive operation instruction is determined, charging the multimedia information based on the target multimedia information.
In the present disclosure, after the user triggers the combined multimedia information in the fixed area, the triggering cannot determine the multimedia information that the user is interested in, so the charging is performed after the second interactive operation instruction, and the charging can be performed on each multimedia information more accurately based on the playing effect of the multimedia information.
In the present disclosure, by displaying the first multimedia information and the second multimedia information in a fixed area in a combined manner, a general advertiser can be delivered to a location with a large traffic at a low cost. In addition, the user enters the target guide page after clicking the object outline, and charging is performed on the corresponding multimedia information, so that more accurate charging can be achieved. Moreover, based on the pushed historical multimedia information, the multimedia information can be more accurately pushed to the target user terminal, the benefit of the multimedia information is improved, the inventory of multimedia information delivery can be improved, and the effect of multi-party benefit is achieved.
Exemplary Medium
Having described the method of the exemplary embodiments of the present disclosure, the computer-readable storage medium of the exemplary embodiments of the present disclosure is explained next with reference to fig. 9 as follows.
Referring to fig. 9, aprogram product 90 for implementing the above method according to an embodiment of the present disclosure is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present disclosure is not limited thereto.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. The readable signal medium may also be any readable medium other than a readable storage medium.
Program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user computing device, partly on the user device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN).
Exemplary devices
Having described the media of the exemplary embodiments of the present disclosure, the multimedia information processing apparatus of the exemplary embodiments of the present disclosure is explained next with reference to fig. 10 as follows.
Fig. 10 shows a block diagram of a multimedia information processing apparatus 100 provided by the present disclosure, where the multimedia information processing apparatus 100 includes: the system comprises anacquisition module 101, afirst determination module 102, asecond determination module 103, acreation module 104 and a sendingmodule 105. Wherein:
an obtainingmodule 101, configured to obtain user data corresponding to a target user terminal;
a first determiningmodule 102, configured to determine first multimedia information according to user data;
a second determiningmodule 103, configured to determine at least one second multimedia message whose content correlation with the first multimedia message is greater than or equal to a correlation threshold;
a creatingmodule 104, configured to create combined multimedia information according to the first multimedia information and the second multimedia information;
the sendingmodule 105 is configured to send a first push instruction of the combined multimedia information to the target user terminal, where the first push instruction is used to instruct the target user terminal to display the combined multimedia information in a fixed area of the user interaction interface.
In another embodiment of the present disclosure, the second determiningmodule 103 is specifically configured to: determining a first object contained in the first multimedia information; acquiring corresponding pushed first historical multimedia information based on a first object, wherein the first historical object contained in the first historical multimedia information and the first object belong to the same type; determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold; and determining corresponding second multimedia information according to the second historical multimedia information, wherein a second historical object contained in the second historical multimedia information and a second object contained in the second multimedia information belong to the same type.
In yet another embodiment of the present disclosure, the content correlation includes: the support degree and the correlation threshold value comprise: the support threshold, the second determiningmodule 103 is specifically configured to: acquiring the first historical multimedia information and the corresponding support degree of each historical multimedia information clicked event in the same preset time period; and determining the historical multimedia information corresponding to the support degree greater than or equal to the support degree threshold value as second historical multimedia information.
In yet another embodiment of the present disclosure, the content correlation includes: confidence, relevance thresholds include: the confidence threshold, the second determiningmodule 103 is specifically configured to: obtaining the confidence corresponding to each history multimedia information event clicked after the first history multimedia information is clicked; and determining the historical multimedia information with the confidence coefficient larger than or equal to the confidence coefficient threshold value as second historical multimedia information.
In yet another embodiment of the present disclosure, the creatingmodule 104 is specifically configured to: acquiring an identifier of a fixed area corresponding to the first multimedia information, wherein the fixed area is an area for displaying the combined multimedia information; acquiring a corresponding combined template according to the identifier of the fixed area; and combining the first multimedia information and the second multimedia information according to the combined template to obtain combined multimedia information.
In yet another embodiment of the present disclosure, the sendingmodule 105 is further configured to: if a first interactive operation instruction of the user to the combined multimedia information is received, a second pushing instruction of the middle guide page is sent to the target user terminal, the second pushing instruction is used for indicating the target user terminal to display the middle guide page, and the middle guide page comprises: and the summary of each object of the first multimedia information and the second multimedia information.
In yet another embodiment of the present disclosure, the sendingmodule 105 is further configured to: if a second interactive operation instruction of the user aiming at one object outline is received, determining target multimedia information corresponding to the second interactive operation instruction; and sending a target guide page of the target multimedia information to the target user terminal.
In still another embodiment of the present disclosure, the multimedia information processing apparatus further includes: a charging device (not shown); the charging device is specifically configured to: and after the target multimedia information corresponding to the second interactive operation instruction is determined, charging the multimedia information based on the target multimedia information.
The multimedia processing apparatus provided in the present disclosure may execute the multimedia processing method shown in fig. 2 and/or fig. 5, and specific contents refer to the description of the multimedia processing method, which is not described herein again.
Exemplary computing device
Having described the methods, media, and apparatus of the exemplary embodiments of the present disclosure, a computing device of the exemplary embodiments of the present disclosure is described next with reference to fig. 11.
Thecomputing device 110 shown in FIG. 11 is only one example and should not impose any limitations on the functionality or scope of use of embodiments of the disclosure.
As shown in fig. 11,computing device 110 is embodied in the form of a general purpose computing device. Components ofcomputing device 110 may include, but are not limited to: the at least oneprocessing unit 111 and the at least onestorage unit 112 are connected to abus 113 that connects various system components (including theprocessing unit 111 and the storage unit 112).
Thebus 113 includes a data bus, a control bus, and an address bus.
Thestorage unit 112 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)1121 and/orcache memory 1122, and may further include readable media in the form of non-volatile memory, such as Read Only Memory (ROM) 1123.
It should be noted that although in the above detailed description several units/modules or sub-units/modules of the audio processing apparatus are mentioned, such a division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the units/modules described above may be embodied in one unit/module, in accordance with embodiments of the present disclosure. Conversely, the features and functions of one unit/module described above may be further divided into embodiments by a plurality of units/modules.
Further, while the operations of the disclosed methods are depicted in the drawings in a particular order, this does not require or imply that these operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
While the spirit and principles of the present disclosure have been described with reference to several particular embodiments, it is to be understood that the present disclosure is not limited to the particular embodiments disclosed, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (10)
1. A multimedia information processing method is applied to a multimedia server and comprises the following steps:
acquiring user data corresponding to a target user terminal;
determining first multimedia information according to the user data;
determining at least one second multimedia message whose content correlation with the first multimedia message is greater than or equal to a correlation threshold, including determining a first object contained in the first multimedia message; acquiring corresponding pushed first historical multimedia information based on the first object, wherein the first historical object contained in the first historical multimedia information and the first object belong to the same type; determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold; determining corresponding second multimedia information according to the second historical multimedia information, wherein a second historical object contained in the second historical multimedia information and a second object contained in the second multimedia information belong to the same type;
creating combined multimedia information according to the first multimedia information and the second multimedia information;
and sending a first pushing instruction of the combined multimedia information to a target user terminal, wherein the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of a user interaction interface, and the fixed area is an advertisement space.
2. The multimedia information processing method as claimed in claim 1, wherein the content correlation comprises: a support degree, the correlation threshold value comprising: a support threshold, said determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold, comprising:
acquiring the first historical multimedia information and the corresponding support degree of each historical multimedia information in the same preset time period by a click event;
and determining the historical multimedia information corresponding to the support degree greater than or equal to the support degree threshold value as the second historical multimedia information.
3. The multimedia information processing method as claimed in claim 1, wherein the content correlation comprises: confidence, the relevance threshold comprising: a confidence threshold, said determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold, comprising:
obtaining the confidence corresponding to each history multimedia information event clicked after the first history multimedia information is clicked;
and determining the historical multimedia information with the confidence coefficient larger than or equal to the confidence coefficient threshold value as the second historical multimedia information.
4. The multimedia information processing method according to any one of claims 1 to 3, wherein the creating of the combined multimedia information from the first multimedia information and the second multimedia information comprises:
acquiring an identifier of a fixed area corresponding to the first multimedia information, wherein the fixed area is an area for displaying the combined multimedia information;
acquiring a corresponding combined template according to the identifier of the fixed area;
and combining the first multimedia information and the second multimedia information according to the combined template to obtain the combined multimedia information.
5. The multimedia information processing method according to any of claims 1 to 3, further comprising, after the sending the first push indication of the combined multimedia information to the target user terminal:
if a first interactive operation instruction of the user to the combined multimedia information is received, sending a second pushing instruction of an intermediate guide page to a target user terminal, wherein the second pushing instruction is used for instructing the target user terminal to display the intermediate guide page, and the intermediate guide page comprises: and the summary of each object of the first multimedia information and the second multimedia information.
6. The multimedia information processing method according to claim 5, further comprising, after sending the second push instruction of the intermediate guidance page to the target user terminal:
if a second interactive operation instruction of the user aiming at one object outline is received, determining target multimedia information corresponding to the second interactive operation instruction;
and sending the target guide page of the target multimedia information to a target user terminal.
7. The multimedia information processing method as claimed in claim 6, further comprising:
and after the target multimedia information corresponding to the second interactive operation instruction is determined, charging the multimedia information based on the target multimedia information.
8. A multimedia information processing apparatus comprising:
the acquisition module is used for acquiring user data corresponding to the target user terminal;
the first determining module is used for determining first multimedia information according to the user data;
a second determining module, configured to determine at least one second multimedia message whose content correlation with the first multimedia message is greater than or equal to a correlation threshold, specifically to determine a first object included in the first multimedia message; acquiring corresponding pushed first historical multimedia information based on the first object, wherein the first historical object contained in the first historical multimedia information and the first object belong to the same type; determining at least one pushed second historical multimedia information having a content relevance to the first historical multimedia information greater than or equal to a relevance threshold; determining corresponding second multimedia information according to the second historical multimedia information, wherein a second historical object contained in the second historical multimedia information and a second object contained in the second multimedia information belong to the same type;
the creating module is used for creating combined multimedia information according to the first multimedia information and the second multimedia information;
and the sending module is used for sending a first pushing instruction of the combined multimedia information to a target user terminal, wherein the first pushing instruction is used for indicating the target user terminal to display the combined multimedia information in a fixed area of a user interaction interface, and the fixed area is an advertisement space.
9. A computer readable storage medium having computer program instructions stored therein which, when executed, implement the method of any one of claims 1 to 7.
10. A computing device, comprising: a memory and a processor;
the memory is to store program instructions;
the processor is configured to invoke program instructions in the memory to perform the method of any of claims 1 to 7.
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| US20070050252A1 (en)* | 2005-08-29 | 2007-03-01 | Microsoft Corporation | Preview pane for ads |
| AU2007269597C1 (en)* | 2006-07-05 | 2012-03-01 | Paypal, Inc. | System and method for category-based contextual advertisement generation and management |
| CN103729780A (en)* | 2013-12-23 | 2014-04-16 | 北京掌阔技术有限公司 | Advertisement optimized delivery method and system |
| CN106358059B (en)* | 2015-07-17 | 2020-04-07 | 腾讯科技（北京）有限公司 | Multimedia information processing method, equipment and system |
| CN105825396B (en)* | 2016-03-11 | 2020-02-14 | 优酷网络技术（北京）有限公司 | Method and system for clustering advertisement labels based on co-occurrence |
| CN106776920A (en)* | 2016-11-30 | 2017-05-31 | 安徽金曦网络科技股份有限公司 | Advertising Management System |
| CN110473026A (en)* | 2019-08-22 | 2019-11-19 | 中山职业技术学院 | A kind of Combined advertisement method for pushing |
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