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CN113204704B - Content information display method and device, electronic equipment and readable medium - Google Patents

Content information display method and device, electronic equipment and readable medium
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Publication number
CN113204704B
CN113204704BCN202110548539.0ACN202110548539ACN113204704BCN 113204704 BCN113204704 BCN 113204704BCN 202110548539 ACN202110548539 ACN 202110548539ACN 113204704 BCN113204704 BCN 113204704B
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content
trend
information
recommendation interface
control
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CN113204704A (en
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张红兵
李秋博
丁杰
董京
罗景
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Wuba Co Ltd
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Wuba Co Ltd
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Abstract

The embodiment of the invention provides a method and a device for displaying content information, electronic equipment and a readable medium, wherein the method comprises the following steps: after providing the content recommendation interface according to the search operation of the user, the terminal can respond to the user operation aiming at the content recommendation interface, if the user operation meets the preset condition, the content trend selection control is displayed in the content recommendation interface, then the content trend information can be determined in response to the content trend selection control, and the content trend information is displayed in the content recommendation interface, so that under the condition that personalized recommendation content is provided for the user, the trend information of the user is further collected through the content trend selection control and updated in real time according to the real-time operation behavior of the user in the browsing process of the user, the matching degree of the recommendation content and the user trend is effectively enhanced, the accuracy of the recommendation content is improved, the real-time changing requirement of the user can be met, and the browsing experience of the content is improved.

Description

Content information display method and device, electronic equipment and readable medium
Technical Field
The present invention relates to the field of content information display technology, and in particular, to a content information display method, a content information display device, an electronic device, and a readable medium.
Background
With the rapid development of internet technology, the explosion of information causes the user to want to acquire the interesting effective content more and more difficult, and the personalized recommendation system obviously becomes an essential basic technology in the internet field and plays an increasingly important role in news, short videos, music, house sources, work, second-hand vehicles and the like. For personalized recommendation of content, when a user registers a corresponding APP (Application), different content tags of the user are provided, and after the user selects the corresponding content tag, personalized recommendation is performed for the user, or personalized recommendation is performed based on the behavior of the user, and the like. However, in the above-mentioned process, when the user's demand changes, the recommended content cannot be changed in time, or a long time is required to record and analyze the user's behavior, which is prone to inaccurate recommendation.
Disclosure of Invention
The embodiment of the invention provides a content information display method, a content information display device, electronic equipment and a computer readable storage medium, which are used for solving or partially solving the problem that in the related technology, in the process of content recommendation, the content recommendation cannot be timely performed according to the requirements of users, and the recommended content is not accurate enough.
The embodiment of the invention discloses a method for displaying content information, which comprises the following steps:
providing a content recommendation interface;
responding to user operation aiming at the content recommendation interface, and if the user operation meets a preset condition, displaying a content tendency selection control in the content recommendation interface;
and responding to the selection operation of the content trend selection control, determining content trend information corresponding to the selection operation, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, the responding to the user operation for the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
and responding to the sliding operation aiming at the content recommendation interface, and displaying content tendency selection controls in the content recommendation interface at intervals of preset distances.
Optionally, the responding to the user operation for the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
and responding to the user operation aiming at the recommendation interface, and if the selection operation aiming at the initial recommended content is not detected within the preset time, displaying a content tendency selection control in the content recommendation interface.
Optionally, the responding to the user operation for the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
and responding to the sliding operation aiming at the content recommendation interface, acquiring the number of continuous sliding operation, and if the number meets a preset threshold, displaying a content tendency selection control in the content recommendation interface.
Optionally, the displaying a content trend selection control in the content recommendation interface includes:
acquiring user behavior information;
and displaying a content tendency selection control matched with the user behavior information in the content recommendation interface.
Optionally, the user behavior information at least includes one of browsing behavior, collecting behavior, comment behavior, chat behavior and searching behavior.
Optionally, after displaying the target recommended content corresponding to the content trend information in the content recommendation interface, the method further includes:
and not displaying the content tendency selection control corresponding to the target recommended content in the content recommendation interface within a preset time period.
Optionally, the method further comprises:
determining content attention information of a user according to user operation on the content recommendation interface and/or selection operation on the content trend selection control;
And displaying recommended content matched with the content attention information in the content recommendation interface, and not displaying the content tendency selection control any more.
Optionally, the content trend selection control includes at least one trend sub-control, and the responding to the selection operation of the content trend selection control determines content trend information corresponding to the selection operation, and displays target recommended content corresponding to the content trend information in the content recommendation interface, including:
and responding to the selection operation aiming at the tendency sub-control, determining a target tendency sub-control, taking control information corresponding to the target tendency sub-control as content tendency information, and displaying target recommended content corresponding to the content tendency information in the content recommendation interface.
Optionally, the content trend selection control includes a first trend selection control, where the first trend selection control includes at least question information and an answer control corresponding to the question information, and the responding to the selection operation of the content trend selection control determines content trend information corresponding to the selection operation, and displays, in the content recommendation interface, target recommendation content corresponding to the content trend information, including:
And responding to the selection operation aiming at the answer control, determining a target answer control, taking label information corresponding to the target answer control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, the content trend selection control includes a second trend selection control, where the second trend selection control includes at least a content control that is composed of different content attribute information, and the responding to the selection operation of the content trend selection control determines content trend information corresponding to the selection operation, and displays target recommended content corresponding to the content trend information in the content recommendation interface, including:
and responding to the selection operation of the content control, determining a target content control, taking content attribute information corresponding to the target content control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, providing, by the electronic terminal, a graphical user interface, where content displayed by the graphical user interface includes at least a search control, and providing a content recommendation interface includes:
Responding to input operation aiming at the search control, acquiring recommendation data corresponding to the input operation, rendering the recommendation data, and displaying a content recommendation interface in the graphical user interface, wherein the content recommendation interface at least comprises a plurality of initial recommendation contents;
the content type of the initial recommended content at least comprises one of car source, house source, work, short video, news and music.
The embodiment of the invention discloses a display device of content information, which comprises:
the content recommendation interface providing module is used for providing a content recommendation interface;
the tendency control display module is used for responding to the user operation aiming at the content recommendation interface, and if the user operation meets the preset condition, a content tendency selection control is displayed in the content recommendation interface;
and the recommended content display module is used for responding to the selection operation of the content trend selection control, determining content trend information corresponding to the selection operation and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, the trend control display module is specifically configured to:
and responding to the sliding operation aiming at the content recommendation interface, and displaying content tendency selection controls in the content recommendation interface at intervals of preset distances.
Optionally, the trend control display module is specifically configured to:
and responding to the user operation aiming at the recommendation interface, and if the selection operation aiming at the initial recommended content is not detected within the preset time, displaying a content tendency selection control in the content recommendation interface.
Optionally, the trend control display module is specifically configured to:
and responding to the sliding operation aiming at the content recommendation interface, acquiring the number of continuous sliding operation, and if the number meets a preset threshold, displaying a content tendency selection control in the content recommendation interface.
Optionally, the trend control display module is specifically configured to:
acquiring user behavior information;
and displaying a content tendency selection control matched with the user behavior information in the content recommendation interface.
Optionally, the user behavior information at least includes one of browsing behavior, collecting behavior, comment behavior, chat behavior and searching behavior.
Optionally, the apparatus further comprises:
and the control processing module is used for not displaying the content tendency selection control corresponding to the target recommended content in the content recommendation interface within a preset time length.
Optionally, the method further comprises:
The content attention information determining module is used for determining the content attention information of a user according to the user operation of the content recommendation interface and/or the selection operation of the content trend selection control;
and the selection control processing module is used for displaying recommended content matched with the content attention information in the content recommendation interface, and not displaying the content tendency selection control any more.
Optionally, the content trend selection control includes at least one trend sub-control, and the recommended content display module is specifically configured to:
and responding to the selection operation aiming at the tendency sub-control, determining a target tendency sub-control, taking control information corresponding to the target tendency sub-control as content tendency information, and displaying target recommended content corresponding to the content tendency information in the content recommendation interface.
Optionally, the content trend selection control includes a first trend selection control, where the first trend selection control includes at least question information and answer controls corresponding to the question information, and the recommended content display module is specifically configured to:
and responding to the selection operation aiming at the answer control, determining a target answer control, taking label information corresponding to the target answer control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, the content trend selection control includes a second trend selection control, where the second trend selection control includes at least a content control composed of different content attribute information, and the recommended content display module is specifically configured to:
and responding to the selection operation of the content control, determining a target content control, taking content attribute information corresponding to the target content control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
Optionally, the electronic terminal is used for providing a graphical user interface, the content displayed by the graphical user interface at least comprises a search control, and the content recommendation interface providing module is specifically used for:
responding to input operation aiming at the search control, acquiring recommendation data corresponding to the input operation, rendering the recommendation data, and displaying a content recommendation interface in the graphical user interface, wherein the content recommendation interface at least comprises a plurality of initial recommendation contents;
the content type of the initial recommended content at least comprises one of car source, house source, work, short video, news and music.
The embodiment of the invention discloses electronic equipment, which comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
the memory is used for storing a computer program;
the processor is configured to implement the method described above when executing the program stored on the memory.
Embodiments of the invention disclose one or more computer-readable media having instructions stored thereon, which when executed by one or more processors, cause the processors to perform the method as described above.
The embodiment of the invention has the following advantages:
in the embodiment of the invention, after the content recommendation interface is provided according to the search operation of the user, the terminal can respond to the user operation aiming at the content recommendation interface, if the user operation meets the preset condition, the content trend selection control is displayed in the content recommendation interface, then the content trend information can be determined according to the selection operation aiming at the content trend selection control, and the target recommendation content corresponding to the content trend information is displayed in the content recommendation interface, so that under the condition that personalized recommendation content is provided for the user, in the browsing process of the user, the trend information of the user is further collected through the content trend selection control according to the real-time requirement change of the user, besides the operation behavior, the content recommendation interface is updated in real time, the matching degree of the recommendation content and the user trend is effectively enhanced, the accuracy of the recommendation content is improved, the real-time change requirement of the user can be met, and the browsing experience of the content is improved.
Drawings
Fig. 1 is a flowchart of steps of a method for displaying content information provided in an embodiment of the present invention;
FIG. 2 is a schematic illustration of an application interface provided in an embodiment of the present invention;
FIG. 3 is a schematic diagram of a vehicle source recommendation interface provided in an embodiment of the present invention;
FIG. 4 is a schematic diagram of a vehicle source recommendation interface provided in an embodiment of the present invention;
fig. 5 is a block diagram showing the structure of a display device of content information provided in an embodiment of the present invention;
FIG. 6 is a block diagram of an electronic device provided in an embodiment of the invention;
fig. 7 is a schematic diagram of a computer readable medium provided in an embodiment of the invention.
Detailed Description
In order that the above-recited objects, features and advantages of the present invention will become more readily apparent, a more particular description of the invention will be rendered by reference to the appended drawings and appended detailed description.
As an example, with the rapid development of internet technology, the explosion of information has led to the increasing difficulty of users to acquire interesting effective content, and how to effectively personalize recommendations has become an essential basic technology in the internet field. In the related technology, when personalized recommendation of content is carried out, different content labels are provided for a user when the user registers a corresponding APP, preference information of the user is recorded after the user selects the corresponding content label, and then personalized recommendation is carried out according to the preference information; or based on the operation behaviors of the user in using the application program, personalized recommendation is carried out on the user according to the operation behaviors. However, in the above-mentioned technique, when the user's demand changes, the recommended content cannot be changed in time, or a long time is required to record and analyze the user's behavior, which is prone to inaccurate recommendation.
In view of the above, one of the key points of the embodiments of the present invention is that an application interface is displayed through a graphical user interface of a terminal, after a content recommendation interface is provided according to a search operation of a user in the application interface, the user can browse the recommended content in the content recommendation interface, and in the browsing process, the terminal can respond to the user operation for the content recommendation interface, if the user operation meets a preset condition, a content trend selection control is displayed in the content recommendation interface, and then can respond to the selection operation for the content trend selection control, content trend information is determined, and a target recommended content corresponding to the content trend information is displayed in the content recommendation interface, so that when personalized recommended content is provided for the user, in the browsing process of the user, according to a real-time requirement change of the user, besides through the operation behavior, the user trend information is further collected through the content trend selection control, and the content recommendation interface is updated in real time, so that the matching degree of the recommended content and the user trend content is effectively enhanced, the accuracy of the recommended content is improved, and the real-time changing requirement of the user is met, and the browsing experience of the content is improved.
Alternatively, the method for displaying content information in the embodiment of the present invention may be executed on a terminal device or a server. The terminal device may be a local terminal device. When the display method of the content information is operated on the server, the content information can be displayed as a cloud of the content.
In an alternative embodiment, cloud presentation refers to a presentation of information based on cloud computing. In the cloud display operation mode, an operation main body of the information processing program and an information picture display main body are separated, storage and operation of a content information display method are completed on a cloud display server, and a cloud display client serves as data receiving, sending and information picture display, for example, the cloud display client can be a display device with a data transmission function close to a user side, such as a mobile terminal, a television, a computer, a palm computer and the like; the terminal equipment for information data processing is a cloud display server of the cloud. When browsing content display, a user operates the cloud display client to send operation information to the cloud display server, the cloud display server displays relevant content according to the operation information, codes and compresses house data and other data, returns the data to the cloud display client through a network, and finally displays the content through the cloud display client.
In another alternative embodiment, the terminal device may be a local terminal device. The local terminal device stores an application program and is used for presenting an application interface. The local terminal device is used for interacting with a user through a graphical user interface, namely, conventionally downloading and installing an application program through the electronic device and running. The way in which the local terminal device provides the graphical user interface to the user may include a variety of ways, for example, it may be rendered for display on a display screen of the terminal, or provided to the user by holographic projection. For example, the local terminal device may include a display screen for presenting a graphical user interface including an application screen, and a processor for running the application, generating the graphical user interface, and controlling the display of the graphical user interface on the display screen.
Applications such as life class applications, audio applications, game applications, etc. may be run on the terminal. The living type application program can provide a vehicle house buying function, a house buying and selling function, a household service function, leisure kinetic energy and the like. The embodiment of the invention is exemplified by running the life class application program on the local terminal, and it can be understood that the embodiment of the invention can also be applied to a cloud display client or a server, and the invention is not limited to this.
Specifically, referring to fig. 1, a flowchart illustrating steps of a method for displaying content information provided in an embodiment of the present invention may specifically include the following steps:
step 101, providing a content recommendation interface;
in the embodiment of the invention, the electronic terminal provides a graphical user interface, the content displayed in the graphical user interface at least can comprise an application interface of an application program, the application interface can comprise a search control, and a user can input corresponding content through the search control, so that the terminal can acquire corresponding recommendation data according to user operation and render the recommendation data to display a corresponding content recommendation interface in the application interface.
The content recommendation interface may include a plurality of initial recommended content, and in different scenes, the content types of the initial recommended content are different, and the content types may include one of car source, house source, work, short video, news and music. For example, in a source recommendation scenario, an initial recommended source may be displayed in the content recommendation interface; in a room source recommendation scene, the content recommendation interface can display an initial recommended room source; in a find work scenario, the content recommendation interface may display an initial recommendation work, and so on.
In an example, a search input box and a label control may be displayed in the application interface, then the user may input a corresponding search keyword in the search input box, and/or select a corresponding label control to perform content retrieval, the terminal may perform content retrieval according to an input operation of the user in the search input box, and/or perform content retrieval on a selection operation of the label control, render after obtaining corresponding data, and display a corresponding content recommendation interface, and in the content recommendation interface, a corresponding number of initial recommendation contents may be displayed according to a terminal screen size, and search requirements of the user may be collected through the search control, so that required recommendation information may be provided for the user. For example, the larger the screen size, the larger the number of initial recommended contents displayed, and the like.
Step 102, responding to user operation aiming at the content recommendation interface, and if the user operation meets a preset condition, displaying a content tendency selection control in the content recommendation interface;
in the process of browsing the initial recommended content in the content recommendation interface, the terminal can respond to the user operation aiming at the content recommendation interface, and if the user operation is detected to meet the preset condition, the content tendency selection control can be displayed in the content recommendation interface. Among them, the user operation may include a slide operation, a click operation, and the like.
Optionally, in order to recommend the desired content to the user, after providing the recommendation result corresponding to the user search operation, in the process of browsing by the user, the user operation may be detected to determine whether the user is satisfied with the recommendation result, and in the case that it is determined that the user is not satisfied with the recommendation result, the content tendency selection control may be displayed in the content recommendation interface, and the preference of the user may be collected for the second time, so as to update the recommended content in the content recommendation interface in real time according to the operation of the user on the content tendency selection control, thereby effectively enhancing the matching degree of the recommended content and the user tendency, improving the accuracy of the recommended content, and meeting the requirement of the user on real-time change, and improving the browsing experience of the content.
In a specific implementation, the content trend selection control may include controls of different display styles, and the content trend selection controls of different display styles may be displayed simultaneously or separately in the content recommendation interface. The content trend selection control may be a first trend selection control, where the first trend selection control at least includes question information and answer controls corresponding to the question information, the question information and the answer controls may be set according to a recommended object, or dynamically generated through machine learning on operation behaviors in a browsing process of a user, for example, when the recommended object is a vehicle source, the question information may be "what brand you like", and the corresponding answer controls may include "BMW", "Benz", "Audi", and "Honda", etc.; when the recommended object is a house source, the question information can be "how much you like the house type", and the corresponding answer controls can include "15 flat", "20 flat", "25 flat", and "30 flat", etc.; when the recommended object is a job, then the question information may be "which place you want to find the job," and the corresponding answer controls may include "Tianhe region", "hai region", "xiu region", and "li wan region", etc.
The content trend selection control may also be a second trend selection control, where the second trend selection control at least includes content controls composed of different content attribute information, where the content attribute information may be attribute information of a recommended object, for example, when the recommended object is a vehicle source, the content attribute information may include information such as a brand, a vehicle system, a price, and a picture; when the recommended object is a house source, the content attribute information can comprise information such as house source name, address, area, house type, price, pictures and the like; when the recommended object is work, the content attribute information may include information such as a post name, a compensation range, a work time, and a work address, which is not limited by the present invention.
In an alternative embodiment, the terminal may display content trend selection controls in the content recommendation interface at intervals of a preset distance in response to a sliding operation with respect to the content recommendation interface. Specifically, when a user browses initial recommended content in a content recommendation interface, the user can slide the content recommendation interface up and down through a sliding operation to view different initial recommended content, when the terminal renders the content recommendation interface, a content trend selection control can be displayed in the content recommendation interface at intervals of a preset distance according to the interface size corresponding to the rendered content recommendation interface, so that when the user slides the content recommendation interface to a corresponding position, the terminal can display the content trend selection control, and further collect trend information of the user so as to recommend corresponding content for the user. The preset distance may be determined according to the screen resolution of the terminal, or may be determined according to the number of recommended contents, for example, the content tendency selection control is displayed every 10 recommended contents, or the like.
In another alternative embodiment, the terminal responds to the user operation for the recommendation interface, and if the selection operation for the initial recommended content is not detected within the preset time period, a content tendency selection control is displayed in the content recommendation interface. Specifically, when a user browses initial recommended content in the content recommendation interface, the content recommendation interface can be slid up and down through a sliding operation to view different initial recommended content, and further detailed information corresponding to the initial recommended content can be obtained through clicking the initial recommended content, so that the terminal does not detect clicking operation on the initial recommended content within a preset time period (such as within 1 minute, within 2 minutes or within 3 minutes, and the like), the user can be judged to be not interested in the current initial recommended content, a content tendency selection control can be displayed, and tendency information of the user can be further collected, so that corresponding content is recommended for the user.
In another alternative embodiment, the terminal responds to the sliding operation for the content recommendation interface to obtain the number of continuous sliding operations, and if the number of continuous sliding operations meets a preset threshold, the content tendency selection control is displayed in the content recommendation interface. Specifically, when browsing the initial recommended content in the content recommendation interface, the user can slide the content recommendation interface up and down through the sliding operation to view different initial recommended content, so that the terminal can acquire the number of continuous sliding operations of the user in the content recommendation interface, if the number is greater than or equal to a preset threshold value, or if the number is greater than or equal to the preset threshold value within a preset time period, the user can determine that the current initial recommended content is not highly interested, and the user trend information is further collected through the display of the content trend selection control, so as to recommend corresponding content for the user.
In addition, the terminal may acquire user behavior information and then display a content tendency selection control matching the user behavior information in the content recommendation interface, if it is detected that the user operation satisfies a preset condition. The user behavior information at least comprises one of browsing behavior, collecting behavior, comment behavior, chatting behavior and searching behavior which are input by a user in a history manner in an application program, so that when the user is identified that the user has low interest degree in the content recommended by the terminal in the process of browsing the content recommendation interface, the terminal can provide a corresponding content trend selection control according to the history behavior of the user, and secondary collection of the user trend information is performed, so that recommended content in the content recommendation interface is updated for the user in real time, further the real-time changing requirement of the user can be met, and the browsing experience of the content is improved.
And step 103, responding to the selection operation of the content trend selection control, determining content trend information corresponding to the selection operation, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In the embodiment of the invention, the content trend selection control can comprise at least one trend sub-control, the terminal can respond to the selection operation aiming at the trend sub-control, determine a target trend sub-control, take control information corresponding to the target trend sub-control as content trend information, and display target recommendation content corresponding to the content trend information in a content recommendation interface.
In a specific implementation, if the content trend selection control is a first trend selection control, the terminal may respond to a selection operation for the answer control, determine a target answer control, take tag information corresponding to the target answer control as content trend information, and display target recommendation content corresponding to the content trend information in a content recommendation interface; if the content trend selection control is the second trend selection control, the terminal can respond to the selection operation for the content control, determine a target content control, take content attribute information corresponding to the target content control as content trend information, and display target recommended content corresponding to the content trend information in a content recommendation interface.
The control information can be adaptively adjusted according to the type of the content trend selection control, specifically, if the content trend selection control is a first trend selection control, the control information can be label information corresponding to an answer control, for example, for a vehicle source, if the answer control is "Audi", the control information can be a label of "Audi", the terminal can acquire the "Audi" as the content trend information, and acquire the vehicle source related to the "Audi"; for a house source, if the answer control is '15 flat', the control information can be a label of '15 flat', the terminal can acquire the content trend information of '15 flat', acquire the house source related to '15 flat', and the like, so that the recommended content of the content recommendation interface is updated in real time by responding to the operation of a user for selecting the control for the content trend, the matching degree of the recommended content and the user trend is effectively enhanced, the accuracy of the recommended content is improved, the real-time changing requirement of a user can be met, and the browsing experience of the content is improved.
If the content trend selection control is the second trend selection control, the control information can be content attribute information corresponding to the content control, for example, for a vehicle source, the content attribute information can comprise information such as brands, vehicle systems, prices, pictures and the like, and the terminal can acquire the vehicle source corresponding to the content attribute information; for the house source, the content attribute information can comprise information such as house source name, address, area, house type, price, picture and the like, and the terminal can acquire the house source corresponding to the information; for finding work, the content attribute information can comprise information such as post names, pay ranges, working time, working addresses and the like, and the terminal can acquire the work corresponding to the information, so that the recommended content of the content recommendation interface is updated in real time by responding to the operation of a user for selecting a control for the content trend, the matching degree of the recommended content and the user trend is effectively enhanced, the accuracy of the recommended content is improved, the real-time changing requirement of a user can be met, and the browsing experience of the content is improved.
In addition, after the terminal displays the content trend selection control once, the content trend selection control can not be displayed in the content recommendation interface within a preset time, so that frequent display of the content trend selection control is avoided, the user is prevented from browsing recommended content, and the browsing experience of the user is improved.
In the process that the user browses the content recommendation interface, the terminal can monitor the operation event of the user in real time, and according to the user operation on the content recommendation interface and/or the selection operation on the content trend selection control, the content attention information of the user is determined, then the recommended content matched with the content attention information is displayed in the content recommendation interface, and the content trend selection control is not displayed any more. The content attention information can be used for representing the tendency degree of a user to some or a certain content, specifically, for a vehicle source, in a certain period (such as within a week, within a month, etc.), in the process of browsing the vehicle source, the terminal can record the operation behaviors of the user in the browsing process, including operation behaviors such as searching, clicking, browsing, commenting, trading, etc., so that the terminal can determine the content attention information of the user by collecting the operation behaviors of the user, for example, in a week, the user frequently searches for Audi A8L, and simultaneously, for a search result, the user mainly browses for Audi A8L with the price of 25w-30w, the terminal can analyze the content attention information of the user through the operation behaviors of the user, including 'brand Di', 'vehicle system A8L', price of 25w-30w, etc., further in the process of the vehicle source of the user, the content recommendation interface can recommend Audi A8L with the user between 25w-30w, etc., and the relative tendency information of the content recommendation can be recommended by the user in the process of the content recommendation interface, and the tendency information of the user can be accurately collected by the content recommendation is not displayed, and the tendency performance of the user can be accurately analyzed, and the content recommendation is accurately is reduced. It should be noted that, the processes of house source, work finding, news, short video, music, etc. are the same as or similar to the vehicle source recommendation process, and will not be described here again.
In the embodiment of the invention, after the content recommendation interface is provided according to the search operation of the user, the terminal can respond to the user operation aiming at the content recommendation interface, if the user operation meets the preset condition, the content trend selection control is displayed in the content recommendation interface, then the content trend information can be determined according to the selection operation aiming at the content trend selection control, and the target recommendation content corresponding to the content trend information is displayed in the content recommendation interface, so that under the condition that personalized recommendation content is provided for the user, in the browsing process of the user, the trend information of the user is further collected through the content trend selection control according to the real-time requirement change of the user, besides the operation behavior, the content recommendation interface is updated in real time, the matching degree of the recommendation content and the user trend is effectively enhanced, the accuracy of the recommendation content is improved, the real-time change requirement of the user can be met, and the browsing experience of the content is improved.
In order to enable those skilled in the art to better understand the technical solution of the embodiment of the present invention, the following description is made in conjunction with car source recommendation, and it can be understood that the embodiment of the present invention may also be applied to scenes such as house source recommendation, work recommendation, news recommendation, music recommendation, short video recommendation, etc., which is not limited in this regard.
Specifically, referring to fig. 2, a schematic diagram of an application interface provided in an embodiment of the present invention is shown, where an APP application interface 10 is displayed through a graphical user interface of a terminal, where the application interface may include a search input box 110 and a plurality of label controls 120 that characterize different label information, for example, the label controls 120 may include different vehicle brands, different price ranges, vehicle types, and so on, and a user may input corresponding keywords in the search input box 110, and/or select at least one label control 120 to perform a search of a vehicle source, and the terminal may obtain corresponding vehicle source data according to a user operation, then render the vehicle source data, and display a corresponding vehicle source recommendation interface.
Referring to fig. 3, a schematic diagram of a vehicle source recommendation interface provided in an embodiment of the present invention is shown, in which a vehicle source recommendation interface 201 is displayed through a graphical user interface of a terminal, and a plurality of initial recommended vehicle sources 210 may be included in the vehicle source recommendation interface 20. In the source recommendation interface 201, a user may browse the source recommendation interface 201 through up-down sliding operation, or may browse detailed information of the source by clicking the corresponding initial recommended source 210.
In the process of browsing the vehicle source recommendation interface 201 by the user, if the terminal detects that the user operation meets the preset condition, a content trend selection control 2201 is displayed in the vehicle source recommendation interface, trend information of the user can be collected secondarily through the content trend selection control, and the content recommendation interface is updated in real time, so that in the process of browsing the recommended content by the user, the recommended content is updated by combining the operation information of the user and the real-time trend selection, the matching degree of the recommended content and the user trend is effectively enhanced, the accuracy of the recommended content is improved, the requirement of real-time change of the user can be met, and the browsing experience of the content is improved.
Referring to fig. 4, a schematic diagram of a vehicle source recommendation interface provided in an embodiment of the present invention is shown, another content trend selection control 2202 with a display style may be displayed in the vehicle source recommendation interface 202, and trend information of a user may be collected from different angles through different types of content trend selection controls, so that the trend information of the user may be determined through different dimensions, thereby improving flexibility and accuracy of content recommendation. In the vehicle source recommendation interface 201, the initial recommended vehicle source 20 may be displayed according to a single page and a single row; in the vehicle source recommendation interface 202, the initial recommended vehicle source 20 may be displayed in a single page in double rows, or the like.
In addition, after the terminal displays the content trend selection control once, the content trend selection control can not be displayed in the content recommendation interface within a preset time, so that frequent display of the content trend selection control is avoided, the user is prevented from browsing recommended content, and the browsing experience of the user is improved.
Meanwhile, in the process that the user browses the content recommendation interface, the terminal can monitor the operation event of the user in real time, and according to the user operation aiming at the content recommendation interface and/or the selection operation aiming at the content trend selection control, the content attention information of the user is determined, then the vehicle source information matched with the content attention information is displayed in the vehicle source recommendation interface, and the content trend selection control is not displayed any more, so that the targeted content recommendation is performed by determining the attention information of the user, the accuracy of the content recommendation is improved, meanwhile, the frequent collection of the trends of the user is reduced, and the performance cost of the terminal is reduced.
It should be noted that, for simplicity of description, the method embodiments are shown as a series of acts, but it should be understood by those skilled in the art that the embodiments are not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred embodiments, and that the acts are not necessarily required by the embodiments of the invention.
Referring to fig. 5, a block diagram of a display device for content information provided in an embodiment of the present invention may specifically include the following modules:
a content recommendation interface providing module 501, configured to provide a content recommendation interface;
the trend control display module 502 is configured to respond to a user operation for the content recommendation interface, and if the user operation meets a preset condition, display a content trend selection control in the content recommendation interface;
a recommended content display module 503, configured to determine content trend information corresponding to a selection operation for the content trend selection control, and display target recommended content corresponding to the content trend information in the content recommendation interface.
In an alternative embodiment of the present invention, the trend control display module 502 is specifically configured to:
and responding to the sliding operation aiming at the content recommendation interface, and displaying content tendency selection controls in the content recommendation interface at intervals of preset distances.
In an alternative embodiment of the present invention, the trend control display module 502 is specifically configured to:
and responding to the user operation aiming at the recommendation interface, and if the selection operation aiming at the initial recommended content is not detected within the preset time, displaying a content tendency selection control in the content recommendation interface.
In an alternative embodiment of the present invention, the trend control display module 502 is specifically configured to:
and responding to the sliding operation aiming at the content recommendation interface, acquiring the number of continuous sliding operation, and if the number meets a preset threshold, displaying a content tendency selection control in the content recommendation interface.
In an alternative embodiment of the present invention, the trend control display module 502 is specifically configured to:
acquiring user behavior information;
and displaying a content tendency selection control matched with the user behavior information in the content recommendation interface.
In an optional embodiment of the invention, the user behavior information includes at least one of browsing behavior, collecting behavior, comment behavior, chat behavior, and searching behavior.
In an alternative embodiment of the invention, the apparatus further comprises:
and the control processing module is used for not displaying the content tendency selection control corresponding to the target recommended content in the content recommendation interface within a preset time length.
In an alternative embodiment of the present invention, further comprising:
the content attention information determining module is used for determining the content attention information of a user according to the user operation of the content recommendation interface and/or the selection operation of the content trend selection control;
And the selection control processing module is used for displaying recommended content matched with the content attention information in the content recommendation interface, and not displaying the content tendency selection control any more.
In an alternative embodiment of the present invention, the content trend selection control includes at least one trend sub-control, and the recommended content display module 503 is specifically configured to:
and responding to the selection operation aiming at the tendency sub-control, determining a target tendency sub-control, taking control information corresponding to the target tendency sub-control as content tendency information, and displaying target recommended content corresponding to the content tendency information in the content recommendation interface.
In an optional embodiment of the present invention, the content trend selection control includes a first trend selection control, where the first trend selection control includes at least question information and an answer control corresponding to the question information, and the recommended content display module 503 is specifically configured to:
and responding to the selection operation aiming at the answer control, determining a target answer control, taking label information corresponding to the target answer control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In an alternative embodiment of the present invention, the content trend selection control includes a second trend selection control, where the second trend selection control includes at least a content control composed of different content attribute information, and the recommended content display module 503 is specifically configured to:
and responding to the selection operation of the content control, determining a target content control, taking content attribute information corresponding to the target content control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In an alternative embodiment of the present invention, a graphical user interface is provided through the electronic terminal, the content displayed by the graphical user interface at least includes a search control, and the content recommendation interface providing module 501 is specifically configured to:
responding to input operation aiming at the search control, acquiring recommendation data corresponding to the input operation, rendering the recommendation data, and displaying a content recommendation interface in the graphical user interface, wherein the content recommendation interface at least comprises a plurality of initial recommendation contents;
the content type of the initial recommended content at least comprises one of car source, house source, work, short video, news and music.
For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.
In addition, the embodiment of the invention also provides an electronic device, as shown in fig. 6, which comprises a processor 601, a communication interface 602, a memory 603 and a communication bus 604, wherein the processor 601, the communication interface 602 and the memory 603 complete communication with each other through the communication bus 604,
a memory 603 for storing a computer program;
the processor 601 is configured to execute the program stored in the memory 603, and implement the following steps:
providing a content recommendation interface;
responding to user operation aiming at the content recommendation interface, and if the user operation meets a preset condition, displaying a content tendency selection control in the content recommendation interface;
and responding to the selection operation of the content trend selection control, determining content trend information corresponding to the selection operation, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In an optional embodiment of the present invention, the responding to the user operation on the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
And responding to the sliding operation aiming at the content recommendation interface, and displaying content tendency selection controls in the content recommendation interface at intervals of preset distances.
In an optional embodiment of the present invention, the responding to the user operation on the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
and responding to the user operation aiming at the recommendation interface, and if the selection operation aiming at the initial recommended content is not detected within the preset time, displaying a content tendency selection control in the content recommendation interface.
In an optional embodiment of the present invention, the responding to the user operation on the content recommendation interface displays a content tendency selection control in the content recommendation interface if the user operation meets a preset condition, including:
and responding to the sliding operation aiming at the content recommendation interface, acquiring the number of continuous sliding operation, and if the number meets a preset threshold, displaying a content tendency selection control in the content recommendation interface.
In an optional embodiment of the present invention, the displaying a content trend selection control in the content recommendation interface includes:
Acquiring user behavior information;
and displaying a content tendency selection control matched with the user behavior information in the content recommendation interface.
In an optional embodiment of the invention, the user behavior information includes at least one of browsing behavior, collecting behavior, comment behavior, chat behavior, and searching behavior.
In an optional embodiment of the present invention, after displaying the target recommended content corresponding to the content trend information in the content recommendation interface, the method further includes:
and not displaying the content tendency selection control corresponding to the target recommended content in the content recommendation interface within a preset time period.
In an alternative embodiment of the present invention, further comprising:
determining content attention information of a user according to user operation on the content recommendation interface and/or selection operation on the content trend selection control;
and displaying recommended content matched with the content attention information in the content recommendation interface, and not displaying the content tendency selection control any more.
In an alternative embodiment of the present invention, the content trend selection control includes at least one trend sub-control, and the responding to the selection operation of the content trend selection control, determining content trend information corresponding to the selection operation, and displaying target recommended content corresponding to the content trend information in the content recommendation interface includes:
And responding to the selection operation aiming at the tendency sub-control, determining a target tendency sub-control, taking control information corresponding to the target tendency sub-control as content tendency information, and displaying target recommended content corresponding to the content tendency information in the content recommendation interface.
In an alternative embodiment of the present invention, the content trend selection control includes a first trend selection control, where the first trend selection control includes at least question information and an answer control corresponding to the question information, and the responding to a selection operation of the content trend selection control determines content trend information corresponding to the selection operation, and displays target recommended content corresponding to the content trend information in the content recommendation interface, where the determining includes:
and responding to the selection operation aiming at the answer control, determining a target answer control, taking label information corresponding to the target answer control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In an alternative embodiment of the present invention, the content trend selection control includes a second trend selection control, the second trend selection control includes at least a content control composed of different content attribute information, the responding to a selection operation of the content trend selection control determines content trend information corresponding to the selection operation, and displaying target recommended content corresponding to the content trend information in the content recommendation interface includes:
And responding to the selection operation of the content control, determining a target content control, taking content attribute information corresponding to the target content control as content trend information, and displaying target recommended content corresponding to the content trend information in the content recommendation interface.
In an optional embodiment of the present invention, providing, by the electronic terminal, a graphical user interface, where content displayed by the graphical user interface includes at least a search control, and providing a content recommendation interface includes:
responding to input operation aiming at the search control, acquiring recommendation data corresponding to the input operation, rendering the recommendation data, and displaying a content recommendation interface in the graphical user interface, wherein the content recommendation interface at least comprises a plurality of initial recommendation contents;
the content type of the initial recommended content at least comprises one of car source, house source, work, short video, news and music.
The communication bus mentioned by the above terminal may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.
The communication interface is used for communication between the terminal and other devices.
The memory may include random access memory (Random Access Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.
The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processing, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In yet another embodiment provided by the present invention, as shown in fig. 7, there is further provided a computer-readable storage medium 701 having instructions stored therein, which when run on a computer, cause the computer to perform the content information display method described in the above embodiment.
In a further embodiment of the present invention, a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of displaying content information described in the above embodiments is also provided.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present invention, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.

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