CN113127720A - Hot word searching determination method and device - Google Patents
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Abstract
Translated fromChinese
Description
Translated fromChinese技术领域technical field
本发明属于互联网技术领域，尤其涉及一种热搜词确定方法及装置。The invention belongs to the field of Internet technology, and in particular relates to a method and device for determining hot search words.
背景技术Background technique
热搜词，亦称为搜索提示或搜索下拉推荐，是搜索引擎系统根据用户当前的输入，自动提供一个查询候选列表供用户选择的功能，以起到帮助用户明确搜索意图，减少用户的输入时间，提高搜索体验的作用。Hot search terms, also known as search prompts or search drop-down recommendations, are functions that the search engine system automatically provides a query candidate list for users to choose from according to the user's current input, so as to help users clarify their search intent and reduce user input time. , to improve the search experience.
对于大多数网络服务平台，特别是垂直类视频平台而言，热搜词大都是媒资的名称或标题，比如电影名称、综艺节目名称等、而具体哪些媒资的名称能够成为热搜词在用户进行相关搜索时予以显示，则是由服务器根据反应媒资访问热度、搜索热度的热搜值决定的。For most network service platforms, especially vertical video platforms, most of the hot search terms are the names or titles of media assets, such as movie names, variety show names, etc., and which media assets can become hot search terms in When the user performs a related search, it is displayed by the server according to the hot search value reflecting the access popularity and search popularity of the media assets.
然而，现有技术中网络服务平台在响应搜索服务请求时，所提供的热搜词大都准确度不高，用户体验欠佳。因此，如何提供更为准确的热搜词，进而提高热搜词搜索服务水平，成为本领域技术人员亟待解决的技术问题之一。However, most of the hot search words provided by the network service platform in the prior art have low accuracy and poor user experience when responding to the search service request. Therefore, how to provide more accurate hot search words and further improve the service level of hot search words has become one of the technical problems to be solved urgently by those skilled in the art.
发明内容SUMMARY OF THE INVENTION
有鉴于此，本发明的目的在于提供一种热搜词确定方法及装置，结合本地服务器和网络平台共同提供的媒资热度信息计算热搜值，以热搜值为依据确定热搜词，进而确保提供更为准确的热搜词，有助于提高热搜词搜索服务水平，具体方案如下：In view of this, the purpose of the present invention is to provide a method and device for determining a hot search word, which calculates a hot search value in combination with the media resource hotness information jointly provided by a local server and a network platform, determines a hot search word based on the hot search value, and then determines the hot search word based on the hot search value. Ensuring that more accurate hot search terms are provided will help improve the service level of hot search terms. The specific solutions are as follows:
第一方面，本发明提供一种热搜词确定方法，应用于本地服务器，所述方法包括：In a first aspect, the present invention provides a method for determining hot search words, which is applied to a local server, and the method includes:
获取用户输入的搜索关键字；Get the search keyword entered by the user;
根据预设映射关系，确定所述搜索关键字对应的热搜词，其中，所述预设映射关系中记录有搜索关键字与热搜词的对应关系；According to a preset mapping relationship, the hot search words corresponding to the search keywords are determined, wherein the preset mapping relationship records the corresponding relationship between the search keywords and the hot search words;
获取各所述热搜词所对应的目标媒资的热搜值，其中，所述热搜值是结合所述本地服务器和网络平台提供的热度信息计算得到的；Obtaining the hot search value of the target media assets corresponding to each of the hot search words, wherein the hot search value is calculated in combination with the hotness information provided by the local server and the network platform;
按照所述热搜值由高到低的顺序，依次反馈各所述热搜词。According to the order of the hot search value from high to low, each of the hot search words is fed back in sequence.
可选的，计算目标媒资的热搜值的过程，包括Optionally, the process of calculating the hot search value of the target media asset, including
确定目标媒资的本地搜索指数和本地播放指数；Determine the local search index and local playback index of the target media assets;
筛选各目标网络平台中与所述目标媒资相对应的媒资，得到多个参考媒资；Screening media assets corresponding to the target media assets in each target network platform to obtain a plurality of reference media assets;
根据各所述参考媒资在所属的目标网络平台中的预设热度信息，确定所述目标媒资的网络搜索指数和网络播放指数；According to the preset popularity information of each of the reference media assets in the target network platform to which they belong, determining the network search index and the network play index of the target media assets;
基于所述本地搜索指数、所述本地播放指数、所述网络搜索指数和所述网络播放指数，按照预设算法计算得到所述目标媒资的热搜值。Based on the local search index, the local play index, the network search index and the network play index, the hot search value of the target media asset is calculated according to a preset algorithm.
可选的，所述基于所述本地搜索指数、所述本地播放指数、所述网络搜索指数和所述网络播放指数，按照预设算法计算得到所述目标媒资的热搜值，包括：Optionally, calculating and obtaining the hot search value of the target media asset based on the local search index, the local play index, the network search index and the network play index according to a preset algorithm, including:
将所述本地搜索指数、所述本地播放指数、所述网络搜索指数和所述网络播放指数代入如下公式，计算得到所述目标媒资的热搜值：Substitute the local search index, the local play index, the network search index and the network play index into the following formula, and calculate the hot search value of the target media asset:
Z＝a1×A+a2×B+a3×C+a4×DZ=a1 ×A+a2 ×B+a3 ×C+a4 ×D
其中，in,
Z表示目标媒资的热搜值；Z represents the hot search value of the target media asset;
A表示本地搜索指数，a1表示本地搜索指数的预设权重系数；A represents the local search index, and a1 represents the preset weight coefficient of the local search index;
B表示本地播放指数，a2表示本地播放指数的预设权重系数；B represents the local playback index, and a2 represents the preset weight coefficient of the local playback index;
C表示网络搜索指数，a3表示网络搜索指数的预设权重系数；C represents the network search index, and a3 represents the preset weight coefficient of the network search index;
D表示网络播放指数，a4表示网络搜索指数的预设权重系数，且a1+a2+a3+a4＝1。D represents the network play index, a4 represents the preset weight coefficient of the network search index, and a1 +a2 +a3 +a4 =1.
可选的，本发明第一方面提供的热搜词确定方法，还包括：Optionally, the method for determining hot search words provided by the first aspect of the present invention further includes:
获取用户输入的目标媒资的热搜值。Get the hot search value of the target media asset entered by the user.
可选的，所述筛选各目标网络平台中与所述目标媒资相对应的媒资，得到多个参考媒资，包括：Optionally, the screening media assets corresponding to the target media assets in each target network platform to obtain a plurality of reference media assets, including:
针对每一目标网络平台，计算该目标网络平台中待匹配媒资与所述目标媒资的匹配度；For each target network platform, calculating the matching degree between the media asset to be matched and the target media asset in the target network platform;
若所述匹配度大于预设匹配度阈值，确定所述待匹配媒资为该目标网络平台中与所述目标媒资相对应的媒资，得到参考媒资。If the matching degree is greater than the preset matching degree threshold, it is determined that the media asset to be matched is the media asset corresponding to the target media asset in the target network platform, and the reference media asset is obtained.
可选的，所述计算该目标网络平台中待匹配媒资与所述目标媒资的匹配度，包括：Optionally, calculating the matching degree between the media asset to be matched and the target media asset in the target network platform includes:
针对每一预设匹配项，计算目标网络平台中待匹配媒资与所述目标媒资的匹配基数，得到各所述预设匹配项对应的匹配基数；For each preset matching item, calculate the matching base of the media asset to be matched and the target media asset in the target network platform, and obtain the matching base corresponding to each of the preset matching items;
计算各所述匹配基数与相应的预设权重系数的乘积，得到多个匹配值；Calculate the product of each of the matching bases and the corresponding preset weight coefficients to obtain a plurality of matching values;
将各所述匹配值之和作为所述待匹配媒资与所述目标媒资的匹配度。The sum of the matching values is used as the matching degree between the media asset to be matched and the target media asset.
可选的，所述预设匹配项至少包括：媒资标题、导演姓名、演员姓名、上映时间。Optionally, the preset matching items include at least: the title of the media asset, the director's name, the actor's name, and the show time.
可选的，所述预设热度信息包括搜索占比和播放占比，所述根据各所述参考媒资在所属的目标网络平台中的预设热度信息，确定所述目标媒资的网络搜索指数和网络播放指数，包括：Optionally, the preset popularity information includes a search ratio and a playback ratio, and the network search for the target media asset is determined according to preset popularity information of each of the reference media assets in the target network platform to which they belong. Index and Web Play Index, including:
针对每一所述参考媒资，计算该参考媒资的搜索占比与相应的预设权重系数的乘积，得到多个基本搜索指数；For each of the reference media assets, calculate the product of the search ratio of the reference media assets and the corresponding preset weight coefficient to obtain a plurality of basic search indices;
计算各所述基本搜索指数之和，得到所述目标媒资的网络搜索指数；Calculate the sum of each of the basic search indices to obtain the network search index of the target media asset;
针对每一所述参考媒资，计算该参考媒资的播放占比与相应的预设权重系数的乘积，得到多个基本播放指数；For each of the reference media assets, calculate the product of the playback ratio of the reference media asset and the corresponding preset weight coefficient to obtain a plurality of basic playback indices;
计算各所述基本播放指数之和，得到所述目标媒资的网络播放指数。Calculate the sum of the basic play indices to obtain the network play index of the target media asset.
可选的，所述确定目标媒资的本地搜索指数和本地播放指数，包括：Optionally, the determining of the local search index and local playback index of the target media asset includes:
获取目标媒资在预设时间段内的本地搜索次数、本地播放次数，以及，在所述预设时间段内所述本地服务器中针对单一媒资的最大搜索次数和最大播放次数；Obtain the local search times and local playback times of the target media asset within a preset time period, and the maximum search times and maximum playback times for a single media asset in the local server within the preset time period;
根据所述本地搜索次数与所述最大搜索次数的比值，确定所述目标媒资的本地搜索指数；determining the local search index of the target media asset according to the ratio of the number of local searches to the maximum number of searches;
根据所述本地播放次数与所述最大播放次数的比值，确定所述目标媒资的本地播放指数。The local play index of the target media asset is determined according to the ratio of the local play times to the maximum play times.
第二方面、本发明提供一种热搜词确定装置，包括：In a second aspect, the present invention provides a device for determining hot search words, including:
第一获取单元，用于获取用户输入的搜索关键字；a first obtaining unit, configured to obtain a search keyword input by a user;
确定单元，用于根据预设映射关系，确定所述搜索关键字对应的热搜词，其中，所述预设映射关系中记录有搜索关键字与热搜词的对应关系；a determining unit, configured to determine the hot search words corresponding to the search keywords according to a preset mapping relationship, wherein the preset mapping relationship records the corresponding relationship between the search keywords and the hot search words;
第二获取单元，用于获取各所述热搜词所对应的目标媒资的热搜值，其中，所述热搜值是结合所述本地服务器和网络平台提供的热度信息计算得到的；a second obtaining unit, configured to obtain the hot search value of the target media assets corresponding to each of the hot search words, wherein the hot search value is calculated by combining the hot search value provided by the local server and the network platform;
反馈单元，用于按照所述热搜值由高到低的顺序，依次反馈各所述热搜词。A feedback unit, configured to feed back each of the hot search words in sequence according to the hot search value in descending order.
基于上述技术方案，本发明提供的热搜词确定方法，应用于本地服务器，本地服务器在获取用户输入的搜索关键字后，根据预设映射关系，确定搜索关键字对应的热搜词，然后进一步获取各热搜词所对应的目标媒资的热搜值，最终按照热搜值由高到低的顺序，依次反馈与用户输入的搜索关键字相对应的热搜词。由于本发明中各热搜词所对应的目标媒资的热搜值是结合本地服务器和网络平台提供的热度信息计算得到的，热度信息来源更广，数据更全面，因而计算得到的热搜值能够更加准确的反应热搜词所对应的目标媒资的热度，相应的，服务器所反馈的热搜词也就更加准确，有助于提高热搜词搜索服务水平。Based on the above technical solutions, the method for determining hot search words provided by the present invention is applied to a local server. After obtaining the search keywords input by the user, the local server determines the hot search words corresponding to the search keywords according to the preset mapping relationship, and then further The hot search value of the target media assets corresponding to each hot search word is obtained, and finally, the hot search words corresponding to the search keywords input by the user are fed back in order according to the order of the hot search value from high to low. Since the hot search value of the target media assets corresponding to each hot search word in the present invention is calculated in combination with the hotness information provided by the local server and the network platform, the hotness information comes from a wider range and the data is more comprehensive, so the calculated hot search value The popularity of the target media resources corresponding to the hot search words can be more accurately reflected, and accordingly, the hot search words fed back by the server are more accurate, which helps to improve the service level of the hot search words.
附图说明Description of drawings
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to illustrate the embodiments of the present invention or the technical solutions in the prior art more clearly, the following briefly introduces the accompanying drawings that need to be used in the description of the embodiments or the prior art. Obviously, the drawings in the following description are For some embodiments of the present invention, for those of ordinary skill in the art, other drawings can also be obtained according to these drawings without creative efforts.
图1是本发明实施例提供的一种热搜词确定方法流程图；1 is a flowchart of a method for determining a hot search word provided by an embodiment of the present invention;
图2是本发明实施例提供的热搜词确定方法中搜索关键字与热搜词的映射关系示意图；2 is a schematic diagram of a mapping relationship between search keywords and hot search words in a method for determining hot search words provided by an embodiment of the present invention;
图3是本发明实施例提供的热搜词确定方法中目标媒资的热搜值计算方法的流程图；3 is a flowchart of a method for calculating a hot search value of a target media asset in a method for determining hot search words provided by an embodiment of the present invention;
图4是本发明实施例提供的一种热搜词确定装置的结构框图。FIG. 4 is a structural block diagram of an apparatus for determining a hot search word provided by an embodiment of the present invention.
具体实施方式Detailed ways
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。In order to make the purposes, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments These are some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
参见图1，本发明实施例提供的热搜词确定方法流程图，该方法可应用于可应用于本地服务器，显然，在某些情况下，该方法也可应用于电子设备，该电子设备可选如笔记本电脑、智能手机、PC(个人计算机)等具有数据分析能力的终端设备；参照图1，本发明实施例提供的热搜词确定方法，可以包括：Referring to FIG. 1 , a flowchart of a method for determining a hot search word provided by an embodiment of the present invention can be applied to a local server. Obviously, in some cases, the method can also be applied to an electronic device. Select a terminal device with data analysis capabilities such as a notebook computer, a smart phone, a PC (personal computer), etc.; with reference to FIG. 1, the hot search word determination method provided by the embodiment of the present invention may include:
S100，获取用户输入的搜索关键字。S100: Obtain a search keyword input by a user.
在实际使用中，应用本发明实施例提供的热搜词确定方法的服务器，通过互联网络与多个终端设备建立网络连接，而操作相应终端设备的用户为了实现对服务器中所存储的相应的媒资的访问，需要在终端设备上安装相应的应用软件，比如视频播放软件，通过应用软件访问服务器；当然，用户也可以通过服务器支持的网页用户界面对服务器发起媒资的访问请求或搜索请求，以及其他相关的活动。In actual use, a server applying the method for determining hot search words provided by the embodiments of the present invention establishes network connections with multiple terminal devices through the Internet, and users who operate the corresponding terminal devices are used to verify the corresponding media stored in the server. To access media resources, you need to install the corresponding application software on the terminal device, such as video playback software, and access the server through the application software; and other related activities.
相应的，对于服务器而言，则可以在应用软件或网页用户界面中预设用于获取搜索关键字的搜索框，通过该搜索框获取用户输入的搜索关键字。需要说明的是，其他现有技术中可以使得服务器获取得到用户输入的搜索关键字的方式也是可选的，本发明实施例对此不做限定。Correspondingly, for the server, a search box for obtaining search keywords may be preset in the application software or web user interface, and the search keywords input by the user are obtained through the search box. It should be noted that other methods in the prior art that enable the server to obtain the search keyword input by the user are also optional, which are not limited in this embodiment of the present invention.
S110，根据预设映射关系，确定搜索关键字对应的热搜词。S110: Determine hot search words corresponding to the search keywords according to a preset mapping relationship.
本发明实施例所提供的热搜词确定方法，在服务器中设置预设映射关系，该预设映射关系中记录有搜索关键字与热搜词的对应关系。在获取得到用户输入的搜索关键字之后，通过查询该预设映射关系，即可得到与所得搜索关键字相对应的热搜词。可选的，参见图2，图2示出一种建立搜索关键字与热搜词之间预设映射关系的可选形式。当用户输入“中”时，根据预设映射关系，可以得到的热搜词有“中国”、“中国人”、“中华”、“中华人民共和国”。In the method for determining hot search words provided by the embodiment of the present invention, a preset mapping relationship is set in the server, and the corresponding relationship between search keywords and hot search words is recorded in the preset mapping relationship. After obtaining the search keyword input by the user, by querying the preset mapping relationship, hot search words corresponding to the obtained search keyword can be obtained. Optionally, see FIG. 2 , which shows an optional form of establishing a preset mapping relationship between search keywords and hot search words. When the user inputs "中", according to the preset mapping relationship, the available hot search words are "China", "Chinese", "China", and "People's Republic of China".
需要说明的是，对于本地服务器而言，其能够提供的所有媒资的标识信息，都可以作为热搜词使用。一般情况下，可以选用媒资的标题或名称作为热搜词，比如电影名称、短视频的标题等。可以想到的是，本地服务器所能够提供的热搜词的数量，取决于本地服务器中实际存储的媒资的数量。比如，对于垂直类视频平台而言，其能够提供的热搜词数量，取决于服务器所能够提供的视频节目的数量。而对于本地服务器中没有的媒资，由于在建立上述预设映射关系时，并未记录相关信息，因此，也就无法提供相应的热搜词搜索服务。It should be noted that, for the local server, the identification information of all media assets that it can provide can be used as hot search words. Under normal circumstances, the title or name of the media asset can be selected as the hot search term, such as the title of the movie, the title of the short video, etc. It is conceivable that the number of hot search terms that the local server can provide depends on the number of media assets actually stored in the local server. For example, for a vertical video platform, the number of hot search terms that it can provide depends on the number of video programs that the server can provide. For the media assets that are not in the local server, since no relevant information is recorded when the above-mentioned preset mapping relationship is established, the corresponding hot search word search service cannot be provided.
可选的，考虑到某些情况下，用户输入的热搜词并不是汉字，而是相应热搜词的拼音首字母，可以在预设映射关系中同样将所有热搜词对应的拼音首字母存储起来，建立拼字首字母与热搜词的对应关系，并采用同样的比对方式，根据预设映射关系，确定与用户输入的字母相对应的热搜词。当然，还可以采用现有技术中的其他方式实现，本发明实施例对于根据用户输入的搜索关键字，确定相应的热搜词的具体方式不做限定。Optionally, considering that in some cases, the hot search words input by the user are not Chinese characters, but the initials of the corresponding hot search words. Store it, establish the correspondence between the initials of the spelling and the hot search words, and use the same comparison method to determine the hot search words corresponding to the letters input by the user according to the preset mapping relationship. Certainly, other manners in the prior art may also be used to implement, and the embodiment of the present invention does not limit the specific manner of determining the corresponding hot search words according to the search keywords input by the user.
S120，获取各热搜词所对应的目标媒资的热搜值。S120: Obtain the hot search value of the target media asset corresponding to each hot search term.
在根据用户输入的搜索关键字确定对应的多个热搜词之后，需要进一步获取各个热搜词所对应的目标媒资的热搜值。本发明实施例提供的方法中，各媒资的热搜值是结合本地服务器和网络平台提供的热度信息计算得到的，能够更为全面的反应目标媒资的热度。After the corresponding multiple hot search words are determined according to the search keywords input by the user, it is necessary to further obtain the hot search value of the target media asset corresponding to each hot search word. In the method provided by the embodiment of the present invention, the hot search value of each media asset is calculated by combining the popularity information provided by the local server and the network platform, which can more comprehensively reflect the popularity of the target media asset.
本发明实施例还提供一种目标媒资的热搜值计算方法，将在下述内容中进行阐明，此处暂不详述。An embodiment of the present invention also provides a method for calculating a hot search value of a target media asset, which will be explained in the following content, and will not be described in detail here.
S130，按照热搜值由高到低的顺序，依次反馈各热搜词。S130, according to the order of the hot search value from high to low, feed back each hot search word in turn.
得到各热搜词所对应的目标媒资的热搜值之后，即可按照热搜值由高到低的顺序对各热搜词进行排序，并按照所得排序结果依次反馈各热搜词。After obtaining the hot search value of the target media assets corresponding to each hot search term, the hot search terms may be sorted in descending order of the hot search value, and each hot search term may be fed back in turn according to the obtained sorting result.
可选的，对于热搜词的显示，可以选用下拉列表的形式。智能终端在得到服务器依次反馈的各热搜词之后，以下拉列表的形式向用户展示各热搜词，使得用户可以在下拉列表中具体选择自己想要的热搜词，并对该热搜词进行搜索操作，服务器进而根据该搜索操作反馈相应的目标媒资。当然，也可以采用现有技术中的其他方式，对各热搜词进行展示，以供用户选择。本发明实施例对于热搜词的具体展示方式不做限定。Optionally, the display of the hot search words can be in the form of a drop-down list. After obtaining the hot search words fed back by the server in turn, the smart terminal displays the hot search words to the user in the form of a drop-down list, so that the user can specifically select the hot search words they want in the drop-down list, and then select the hot search words for the hot search words. A search operation is performed, and the server feeds back corresponding target media assets according to the search operation. Of course, other methods in the prior art may also be used to display each hot search term for the user to select. The embodiment of the present invention does not limit the specific display manner of the hot search words.
综上所述，本发明实施例提供的热搜词确定方法，各热搜词所对应的目标媒资的热搜值是结合本地服务器和网络平台提供的热度信息计算得到的，热度信息来源更广，数据更全面，因而计算得到的热搜值能够更加准确的反应热搜词所对应的目标媒资的热度，相应的，服务器所反馈的热搜词也就更加准确，有助于提高热搜词搜索服务水平。To sum up, in the method for determining the hot search words provided by the embodiments of the present invention, the hot search value of the target media assets corresponding to each hot search word is calculated by combining the hotness information provided by the local server and the network platform, and the source of the hotness information is more Therefore, the calculated hot search value can more accurately reflect the popularity of the target media resources corresponding to the hot search words. Correspondingly, the hot search words fed back by the server are more accurate, which is helpful to increase the popularity of the hot search words. Search term search service level.
下面对本发明实施例提供的目标媒资的热搜值的计算方法进行介绍。可选的，参见图3，图3是本发明实施例提供的热搜词确定方法中目标媒资的热搜值计算方法的流程图，该流程可以包括：The following describes the method for calculating the hot search value of the target media asset provided by the embodiment of the present invention. Optionally, referring to FIG. 3, FIG. 3 is a flowchart of a method for calculating a hot search value of a target media asset in a method for determining a hot search word provided by an embodiment of the present invention, and the process may include:
S200、确定目标媒资的本地搜索指数和本地播放指数。S200. Determine a local search index and a local play index of the target media asset.
本发明实施例基于本地服务器的日志数据计算目标媒资的本地搜索指数和本地播放指数。具体的，基于本地日志数据中所记录的各个媒资的本地搜索次数和本地播放次数实现。The embodiment of the present invention calculates the local search index and the local play index of the target media asset based on the log data of the local server. Specifically, the implementation is based on the local search times and local playback times of each media asset recorded in the local log data.
可选的，首先，读取日志数据中记录的、目标媒资在预设时间段内的本地搜索次数和本地播放次数，同时，还需要进一步获取该预设时间段内，本地服务器中针对单一媒资的最大搜索次数和最大播放次数，即获取该预设时间段内日志数据中所记录的最大搜索次数和最大播放次数。Optionally, first, read the local search times and local playback times of the target media asset within a preset time period recorded in the log data, and at the same time, it is also necessary to further obtain, within the preset time period, the local server for a single The maximum number of searches and the maximum number of plays of the media asset, that is, to obtain the maximum number of searches and the maximum number of plays recorded in the log data within the preset time period.
然后，计算目标媒资的本地搜索次数与日志数据中记录的最大搜索次数的比值，根据所得比值确定目标媒资的本地搜索指数。相应的，计算目标媒资的本地播放次数与日志数据中记录的最大播放次数的比值，根据所得比值即可确定目标媒资的本地播放指数。Then, the ratio of the local search times of the target media asset to the maximum search times recorded in the log data is calculated, and the local search index of the target media asset is determined according to the obtained ratio. Correspondingly, the ratio of the local playing times of the target media asset to the maximum playing times recorded in the log data is calculated, and the local playing index of the target media asset can be determined according to the obtained ratio.
可以想到的是，不论是上述本地搜索次数与最大搜索次数的比值，还是本地播放次数与最大播放次数的比值，所得结果都是小于1的数值，如果直接作为本地搜索指数或本地播放指数，在使用中都不是特别方便，因此，可以在得到相应比值之后，分别乘以相同的系数，将最后得到的值作为指数使用。比如，目标媒资的本地播放次数与本地服务器记录的最大播放次数的比值为0.8756，将该值乘以10000，将所得结果8756作为目标媒资的本地播放指数。当然，也可以采用其他方式进行进一步的处理，以方便后续计算中对本地播放指数和本地搜索指数的使用，在不超出本发明核心思想范围的前提下，同样都属于本发明所保护的范围内。It is conceivable that, whether it is the ratio of the number of local searches to the maximum number of searches, or the ratio of the number of local plays to the maximum number of plays, the result is a value less than 1. If it is directly used as the local search index or local playback index, in It is not particularly convenient in use, therefore, after obtaining the corresponding ratio, multiply the same coefficients respectively, and use the final value as an exponent. For example, the ratio of the local playing times of the target media asset to the maximum playing times recorded by the local server is 0.8756, multiply this value by 10000, and use the result 8756 as the local playing index of the target media asset. Of course, other methods can also be used for further processing, so as to facilitate the use of the local playback index and the local search index in the subsequent calculation. On the premise of not exceeding the scope of the core idea of the present invention, they also belong to the scope of protection of the present invention. .
需要说明的是，前述预设时间段的选取，可以根据对于计算精度、热搜词时效性的需求进行灵活选取。当希望尽可能准确的反应各媒资的热度情况时，可以适当将预设时间段选取的长一些，以求涵盖更多的访问、搜索情况；相应的，如果希望反应特定时间段内的热搜情况，比如最近一周内各目标媒资的热度信息，则可以将预设时间段选取为最近一周。本发明实施例对于预设时间段的具体选取不做限定。It should be noted that, the selection of the aforementioned preset time period can be flexibly selected according to requirements for calculation accuracy and timeliness of hot search words. When you want to reflect the popularity of each media asset as accurately as possible, you can appropriately select a longer preset time period to cover more access and search situations; correspondingly, if you want to reflect the popularity of a specific time period For the search situation, such as the popularity information of each target media asset in the last week, the preset time period can be selected as the last week. The specific selection of the preset time period is not limited in this embodiment of the present invention.
S210、筛选各目标网络平台中与目标媒资相对应的媒资，得到多个参考媒资。S210. Screen media assets corresponding to the target media assets in each target network platform to obtain a plurality of reference media assets.
考虑到本地服务器中所记录的搜索、播放信息有限，难以全面的体现目标媒资的热度，本发明实施例还进一步结合网络平台中目标媒资的热度信息，对目标媒资的热搜值进行计算。Considering that the search and playback information recorded in the local server is limited, and it is difficult to fully reflect the popularity of the target media assets, the embodiment of the present invention further combines the popularity information of the target media assets in the network platform to conduct the hot search value of the target media assets. calculate.
可以想到的是，目标媒资在本地服务器和各网络平台中可能是以不同的名称或者标题进行存储的，比如，目标媒资为一部电影，在本地服务器中的名称为“天龙八部”，而在另外一个网络平台中则以“天龙八部国语版”进行存储。此种情况下，就有必要对各目标网络平台中所存储的媒资与目标媒资进行比对，筛选各目标网络平台中与目标媒资相对应的媒资，进而得到多个参考媒资。It is conceivable that the target media asset may be stored with different names or titles in the local server and each network platform. For example, the target media asset is a movie, and the name in the local server is "Dragon Babu". , while in another network platform, it is stored in "Tianlong Babu Mandarin Edition". In this case, it is necessary to compare the media assets stored in each target network platform with the target media assets, screen the media assets corresponding to the target media assets in each target network platform, and then obtain multiple reference media assets. .
需要说明的是，本发明实施例中述及的目标网络平台，指的是被选为提供目标媒资相应热度信息的网络平台，现有技术中的各类网络平台，都可以作为本发明实施例中述及的目标网络平台。It should be noted that the target network platform mentioned in the embodiments of the present invention refers to the network platform selected to provide the corresponding popularity information of the target media assets, and all kinds of network platforms in the prior art can be implemented as the present invention The target network platform mentioned in the example.
可选的，本发明实施例还提供一种在目标网络平台中筛选与目标媒资相对应的参考媒资的方法。Optionally, an embodiment of the present invention further provides a method for screening reference media assets corresponding to target media assets in a target network platform.
具体的，在实际计算匹配度之前，设置多个预设匹配项。可选的，预设匹配项可以包括：媒资标题、导演姓名、演员姓名、目标媒资的上映时间等，当然，还可以根据具体的媒资信息，以及本地服务器所提供服务的类型具体设置各匹配项，在不超出本发明核心思想范围的前提下，同样都属于本发明保护的范围内。Specifically, before the matching degree is actually calculated, multiple preset matching items are set. Optionally, the preset matching items may include: media asset title, director name, actor name, release time of the target media asset, etc. Of course, it can also be specifically set according to the specific media asset information and the type of service provided by the local server. Each matching item also falls within the protection scope of the present invention on the premise that it does not exceed the scope of the core idea of the present invention.
在确定预设匹配项之后，即可针对每一个目标网络平台，计算该目标网络平台中待匹配媒资与目标媒资的匹配度。After the preset matching items are determined, the matching degree between the media assets to be matched and the target media assets in the target network platform can be calculated for each target network platform.
具体的，针对每一预设匹配项，计算目标网络平台中待匹配媒资与目标媒资的匹配基数，得到各预设匹配项对应的匹配基数。比如，匹配目标媒资和待匹配媒资的导演信息，二者对应的导演姓名中，有一个人名相同则认为匹配成功，匹配基数确定为1，否则匹配基数确定为0。如果目标媒资的导演姓名为吴京和张艺谋，目标网络平台中待匹配媒资的导演姓名为吴京，则可以确定导演姓名这一预设匹配项的匹配基数为1。当然，也可以在只有预设匹配项完全相同的情况下，才确认匹配基数为1。对于其他预设匹配项的计算，可以参照此方法进行，此处不再一一详述。Specifically, for each preset matching item, the matching bases between the media assets to be matched and the target media assets in the target network platform are calculated to obtain the matching bases corresponding to each preset matching item. For example, when matching the director information of the target media asset and the media asset to be matched, if one of the director names corresponding to the two is the same, the match is considered successful, and the matching base is determined to be 1, otherwise the matching base is determined to be 0. If the names of the directors of the target media asset are Wu Jing and Zhang Yimou, and the name of the director of the media asset to be matched on the target network platform is Wu Jing, it can be determined that the matching base of the preset matching item of the director's name is 1. Of course, it is also possible to confirm that the matching base is 1 only when the preset matching items are exactly the same. For the calculation of other preset matching items, this method may be referred to, and will not be described in detail here.
在得到各预设匹配项对应的匹配基数后，计算各匹配基数与相应的预设权重系数的乘积，得到多个匹配值，将所得各匹配值之和作为待匹配媒资与目标媒资的匹配度。After obtaining the matching bases corresponding to each preset matching item, the product of each matching base and the corresponding preset weight coefficient is calculated to obtain a plurality of matching values, and the sum of the obtained matching values is used as the difference between the media asset to be matched and the target media asset. suitability.
沿用前例，预设匹配项包括媒资标题、导演姓名、演员姓名和上映时间，对于任一待匹配媒资而言，其与目标媒资的匹配度可以表示为：媒资标题匹配基数*c1+导演姓名匹配基数*c2+演员姓名匹配基数*c3+上映时间匹配基数*c4，其中，c1-c4为各预设匹配项的权重系数，可以根据实际情况灵活设置，保证各权重系数之和为1即可。Following the previous example, the preset matching items include the title of the media asset, the name of the director, the name of the actor and the release time. For any media asset to be matched, the matching degree with the target media asset can be expressed as: media asset title matching base*c1 + director name matching base*c2 + actor name matching base*c3 + release time matching base*c4 , where c1 -c4 is the weight coefficient of each preset matching item, which can be flexibly set according to the actual situation, It is enough to ensure that the sum of each weight coefficient is 1.
在得到带匹配媒资与目标媒资的匹配度之后，如果所得匹配度大于预设匹配度阈值，则确定待匹配媒资为该目标网络平台中与目标媒资相对应的媒资，得到参考媒资。After obtaining the matching degree between the matching media asset and the target media asset, if the obtained matching degree is greater than the preset matching degree threshold, it is determined that the media asset to be matched is the media asset corresponding to the target media asset in the target network platform, and the reference is obtained. Media assets.
遍历各个选定的目标网络平台，即可得到多个与目标媒资相对应的参考媒资。By traversing each selected target network platform, a plurality of reference media assets corresponding to the target media assets can be obtained.
S220、根据各参考媒资在所属的目标网络平台中的预设热度信息，确定目标媒资的网络搜索指数和网络播放指数。S220. Determine the network search index and network play index of the target media asset according to preset popularity information of each reference media asset in the target network platform to which it belongs.
在实际使用中，参考媒资来自于不同的目标网络平台，而各目标网络平台对于媒资热度信息的表示方式是不一样的，因此，不能将参考媒资在所属目标网络平台中的热度信息直接应用于本方案中。可选的，本发明实施例中述及的参考媒资的预设热度信息，主要从搜索热度和播放热度两方面进行衡量。鉴于上述原因，本发明实施例选用参考媒资在所属的目标网络平台中的搜索占比和播放占比进行相应计算。In actual use, the reference media assets come from different target network platforms, and each target network platform expresses the media asset popularity information differently. Therefore, the popularity information of the reference media assets in the target network platform to which they belong cannot be used. directly applied to this program. Optionally, the preset popularity information of the reference media assets mentioned in the embodiment of the present invention is mainly measured from two aspects: search popularity and playback popularity. In view of the above reasons, the embodiment of the present invention selects the search ratio and playback ratio of the reference media asset in the target network platform to which it belongs to perform corresponding calculation.
可选的，对于任一目标网络平台的参考媒资而言，其自身的搜索次数与目标网络平台中记录的最大搜索次数的比值，即为该参考媒资在所属目标网络平台中的搜索占比；相应的，参考媒资自身的播放次数与所属目标网络平台中记录的最大播放次数的比值，即为该参考媒资在所属目标网络平台中的播放占比。针对每一参考媒资进行上述计算，即可得到各参考媒资的搜索占比和播放占比。Optionally, for the reference media asset of any target network platform, the ratio of its own search times to the maximum number of searches recorded in the target network platform is the search ratio of the reference media asset in the target network platform to which it belongs. Correspondingly, the ratio of the playing times of the reference media asset itself to the maximum playing times recorded in the target network platform to which it belongs is the play ratio of the reference media asset in the target network platform to which it belongs. By performing the above calculation for each reference media asset, the search ratio and playback ratio of each reference media asset can be obtained.
如果与目标媒资对应的参考媒资有多个，则针对每一参考媒资预设权重系数，将参考媒资的搜索占比与对应的权重系数相乘，所得之积作为参考媒资的基本搜索指数。遍历所有的参考媒资之后，即可得到多个基本搜索指数，进一步计算所得全部基本搜索指数之和，即可得到目标媒资的网络搜索指数。If there are multiple reference media assets corresponding to the target media asset, a weight coefficient is preset for each reference media asset, the search ratio of the reference media asset is multiplied by the corresponding weight coefficient, and the obtained product is used as the value of the reference media asset. Basic search index. After traversing all the reference media assets, a plurality of basic search indices can be obtained, and the network search index of the target media asset can be obtained by further calculating the sum of all the obtained basic search indices.
按照相同的算法，针对每一参考媒资，计算该参考媒资的播放占比与相应的预设权重系数的乘积，即可得到多个基本播放指数，然后计算各基本播放指数之和，最终得到目标媒资的网络播放指数。According to the same algorithm, for each reference media asset, calculate the product of the playback ratio of the reference media asset and the corresponding preset weight coefficient to obtain multiple basic playback indices, then calculate the sum of the basic playback indices, and finally Get the network playback index of the target media asset.
需要说明的是，本发明实施例中各参考媒资的搜索占比和播放占比都设置对应的权重系数，主要是考虑到参考媒资所属目标网络平台对于最终计算结果的参考价值是不同的。比如，如果认为A网络平台的数据更可信，则可以将A网络平台对应的权重系数设置的相对大一些，如果B网络平台的数据可信度较低，则可以相应的将权重系数选取的小一些。但不论如何设置各参考媒资的权重系数，都需要确保各参考媒资的权重系数之和为1，以确保计算结果的可靠性。It should be noted that, in the embodiment of the present invention, the search ratio and playback ratio of each reference media asset are set with corresponding weight coefficients, mainly because the reference value of the target network platform to which the reference media asset belongs to the final calculation result is different. . For example, if the data of the A network platform is considered to be more credible, the weight coefficient corresponding to the A network platform can be set to be relatively large. If the data reliability of the B network platform is low, the weight coefficient can be selected accordingly. smaller. However, no matter how the weight coefficients of the reference media assets are set, it is necessary to ensure that the sum of the weight coefficients of the reference media assets is 1 to ensure the reliability of the calculation result.
S230、基于本地搜索指数、本地播放指数、网络搜索指数和网络播放指数，按照预设算法计算得到目标媒资的热搜值。S230. Based on the local search index, the local play index, the network search index and the network play index, calculate and obtain a hot search value of the target media asset according to a preset algorithm.
经过上述各步骤，可以得到目标媒资的本地搜索指数、本地播放指数、网络搜索指数和网络播放指数，将所得四个参量值代入如下公式，所得结果即为目标媒资的热搜值。Through the above steps, the local search index, local play index, network search index and network play index of the target media asset can be obtained, and the obtained four parameter values are substituted into the following formula, and the obtained result is the hot search value of the target media asset.
Z＝a1×A+a2×B+a3×C+a4×DZ=a1 ×A+a2 ×B+a3 ×C+a4 ×D
其中，in,
Z表示目标媒资的热搜值；Z represents the hot search value of the target media asset;
A表示本地搜索指数，a1表示本地搜索指数的预设权重系数；A represents the local search index, and a1 represents the preset weight coefficient of the local search index;
B表示本地播放指数，a2表示本地播放指数的预设权重系数；B represents the local playback index, and a2 represents the preset weight coefficient of the local playback index;
C表示网络搜索指数，a3表示网络搜索指数的预设权重系数；C represents the network search index, and a3 represents the preset weight coefficient of the network search index;
D表示网络播放指数，a4表示网络搜索指数的预设权重系数，且a1+a2+a3+a4＝1。D represents the network play index, a4 represents the preset weight coefficient of the network search index, and a1 +a2 +a3 +a4 =1.
综上所述，本发明实施例提供的目标媒资的热搜值计算方法，计算过程综合考虑目标媒资的本地热度信息和网络平台上的热度信息，而且对于网络平台上的热度信息的计算还可以结合多个网络平台的播放数据和搜索数据，使得信息来源更广、更加全面，进而确保最终计算得到的目标媒资的热搜值更加准确，更具参考性，有助于提高热搜词搜索服务水平。To sum up, in the method for calculating the hot search value of the target media asset provided by the embodiment of the present invention, the calculation process comprehensively considers the local hotness information of the target media asset and the hotness information on the network platform, and for the calculation of the hotness information on the network platform. It can also combine the playback data and search data of multiple network platforms to make the information source wider and more comprehensive, thereby ensuring that the final calculated hot search value of the target media assets is more accurate and more reference, which helps to improve the hot search value. Word search service level.
可选的，考虑到不论是本地服务器的日志数据，还是网络平台的播放数据、搜索数据，都是在发生实际的访问行为之后才能获得的，在时间上具有一定的滞后性，可能不能及时的反应目标媒资的热度，进而导致推荐的热搜词不够准确。因此，本发明实施例提供的热搜词确定方法，还可以获取运维人员输入的目标媒资的热搜值。Optional, considering that whether it is the log data of the local server, or the playback data and search data of the network platform, it can only be obtained after the actual access behavior occurs, and there is a certain lag in time, which may not be timely. It reflects the popularity of the target media resources, resulting in inaccurate recommended hot search terms. Therefore, the method for determining a hot search word provided by the embodiment of the present invention can also obtain the hot search value of the target media asset input by the operation and maintenance personnel.
进一步的，对于同一目标媒资而言，当同时存在采用上述步骤计算得到的热搜值，以及运维人员手动输入的热搜值时，以运维人员手动输入的热搜值为准，从而确保目标媒资热搜值的及时性。Further, for the same target media asset, when there are both the hot search value calculated by the above steps and the hot search value manually input by the operation and maintenance personnel, the hot search value manually input by the operation and maintenance personnel shall prevail, so that Ensure the timeliness of the hot search value of target media assets.
可以想到的是，为了确保数据的有效性，对于同一目标媒资而言，是不允许运维人员设置两个热搜值的。It is conceivable that in order to ensure the validity of the data, for the same target media asset, operation and maintenance personnel are not allowed to set two hot search values.
综上所述，本发明实施例在前述实施例的基础上，还允许运维人员手动输入目标媒资的热搜值，可以有效保证目标媒资热搜值的及时更新，有效保证热搜值的实效性，进而使得依据热搜值向用户反馈的热搜词更加准确，进一步提高热搜词服务的水平。To sum up, on the basis of the foregoing embodiments, the embodiment of the present invention also allows operation and maintenance personnel to manually input the hot search value of the target media asset, which can effectively ensure the timely update of the hot search value of the target media asset and effectively ensure the hot search value of the target media asset. It makes the hot search words fed back to users based on the hot search value more accurate, and further improves the service level of hot search words.
下面对本发明实施例提供的热搜词确定装置进行介绍，下文描述的热搜词确定装置可以认为是为实现本发明实施例提供的热搜词确定方法，在中央设备中需设置的功能模块架构；下文描述内容可与上文相互参照。The apparatus for determining hot search words provided by the embodiments of the present invention will be introduced below. The apparatus for determining hot search words described below may be considered to be a function module architecture that needs to be set in the central device to implement the method for determining hot search words provided by the embodiments of the present invention. ; the following description can be cross-referenced with the above.
参见图4，图4为本发明实施例提供的一种热搜词确定装置的结构框图，参照图4，该装置可以包括：Referring to FIG. 4, FIG. 4 is a structural block diagram of an apparatus for determining hot search words provided by an embodiment of the present invention. Referring to FIG. 4, the apparatus may include:
第一获取单元10，用于获取用户输入的搜索关键字；a first obtaining
确定单元20，用于根据预设映射关系，确定所述搜索关键字对应的热搜词，其中，所述预设映射关系中记录有搜索关键字与热搜词的对应关系；The determining
第二获取单元30，用于获取各所述热搜词所对应的目标媒资的热搜值，其中，所述热搜值是结合所述本地服务器和网络平台提供的热度信息计算得到的；The second obtaining
反馈单元40，用于按照所述热搜值由高到低的顺序，依次反馈各所述热搜词。The
本说明书中各个实施例采用递进的方式描述，每个实施例重点说明的都是与其他实施例的不同之处，各个实施例之间相同相似部分互相参见即可。对于实施例公开的装置而言，由于其与实施例公开的方法相对应，所以描述的比较简单，相关之处参见方法部分说明即可。The various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments, and the same and similar parts between the various embodiments can be referred to each other. As for the device disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and the relevant part can be referred to the description of the method.
专业人员还可以进一步意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或者二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本发明的范围。Professionals may further realize that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, computer software, or a combination of the two, in order to clearly illustrate the possibilities of hardware and software. Interchangeability, the above description has generally described the components and steps of each example in terms of functionality. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Skilled artisans may implement the described functionality using different methods for each particular application, but such implementations should not be considered beyond the scope of the present invention.
结合本文中所公开的实施例描述的方法或算法的步骤可以直接用硬件、处理器执行的软件模块，或者二者的结合来实施。软件模块可以置于随机存储器(RAM)、内存、只读存储器(ROM)、电可编程ROM、电可擦除可编程ROM、寄存器、硬盘、可移动磁盘、CD-ROM、或技术领域内所公知的任意其它形式的存储介质中。The steps of a method or algorithm described in conjunction with the embodiments disclosed herein may be directly implemented in hardware, a software module executed by a processor, or a combination of the two. A software module can be placed in random access memory (RAM), internal memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or any other in the technical field. in any other known form of storage medium.
对所公开的实施例的上述说明，使本领域专业技术人员能够实现或使用本发明。对这些实施例的多种修改对本领域的专业技术人员来说将是显而易见的，本文中所定义的一般原理可以在不脱离本发明的核心思想或范围的情况下，在其它实施例中实现。因此，本发明将不会被限制于本文所示的这些实施例，而是要符合与本文所公开的原理和新颖特点相一致的最宽的范围。The above description of the disclosed embodiments enables any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be implemented in other embodiments without departing from the core idea or scope of the present invention. Thus, the present invention is not intended to be limited to the embodiments shown herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
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