技术领域technical field
本发明属于信息展示领域，尤其涉及一种信息展示方法、装置、设备及计算机存储介质。The invention belongs to the field of information display, and in particular relates to an information display method, device, equipment and computer storage medium.
背景技术Background technique
现有的信息展示方式大致分为两种形式，一种为固定内容式，此方式将展示信息通过纸质粘贴或者直接印刷在公告牌等载体上；另一种为电子式，此方式将展示信息通过显示器或者投影仪进行静态或者滚动的展示。目前的信息展示均是随机展示给用户的，不具有针对性。The existing information display methods can be roughly divided into two forms, one is the fixed content type, which pastes the display information on paper or directly prints it on bulletin boards and other carriers; the other is the electronic type, which displays The information is displayed statically or scrolling through a display or projector. The current information display is randomly displayed to users and is not targeted.
其中，广告是在信息展示方面是比较有代表性的一类，广告是指传递广告信息的媒体，现有大多数广告将内容展示给随机的用户，此方式不具有针对性，不能够吸引观看者的兴趣。这样的广告占用大量位置却不能起到较好的宣传效果，会造成资源的浪费。Among them, advertisement is a relatively representative category in terms of information display. Advertisement refers to the media that transmits advertisement information. Most existing advertisements display content to random users. This method is not targeted and cannot attract viewers. reader's interest. Such advertisements occupy a large amount of positions but cannot achieve a good publicity effect, which will cause a waste of resources.
因此，如何提高信息展示的针对性成为有待解决的问题。Therefore, how to improve the pertinence of information display has become a problem to be solved.
发明内容Contents of the invention
本发明实施例提供一种信息展示方法、装置、设备及计算机存储介质，以解决目前广告的展示信息针对性不高的问题。Embodiments of the present invention provide an information display method, device, device, and computer storage medium to solve the problem that current advertisement display information is not highly targeted.
第一方面，本申请提供了一种信息展示方法，应用于信息展示设备，该方法包括：分别获取预设区域的多个用户的飞行时间TOF信息和图像信息；根据多个用户的TOF信息和图像信息确定目标用户；根据目标用户的图像信息确定至少一个第一目标信息；展示至少一个第一目标信息。In the first aspect, the present application provides an information display method, which is applied to an information display device, and the method includes: respectively acquiring time-of-flight TOF information and image information of multiple users in a preset area; The image information determines the target user; determines at least one first target information according to the image information of the target user; and displays at least one first target information.
其中，信息展示设备用于展示目标信息。Wherein, the information display device is used to display target information.
在一种可能的实现中，在展示至少一个第一目标信息之后，方法还包括：接收目标用户的目标动作输入；根据目标动作输入从至少一个第一目标信息中确定第二目标信息。In a possible implementation, after presenting at least one piece of first target information, the method further includes: receiving a target action input from a target user; and determining second target information from at least one piece of first target information according to the target action input.
在一种可能的实现中，根据目标用户的图像信息确定至少一个第一目标信息，包括：根据目标用户的图像信息确定目标用户的特征标签；根据目标用户的特征标签确定至少一个第一目标信息。In a possible implementation, determining at least one first target information according to the target user's image information includes: determining the target user's characteristic label according to the target user's image information; determining at least one first target information according to the target user's characteristic label .
在一种可能的实现中，根据多个用户的TOF信息和图像信息确定目标用户，包括：In a possible implementation, the target user is determined according to TOF information and image information of multiple users, including:
根据多个用户的TOF信息和图像信息，确定每个用户的移动速度信息；将满足预设条件的移动速度信息对应的用户确定为第一用户；将第一用户作为目标用户。According to the TOF information and image information of multiple users, the moving speed information of each user is determined; the user corresponding to the moving speed information satisfying the preset condition is determined as the first user; and the first user is taken as the target user.
在一种可能的实现中，根据每个用户的TOF信息和图像信息确定目标用户，包括：In a possible implementation, the target user is determined according to each user's TOF information and image information, including:
根据每个用户的TOF信息和图像信息，确定每个用户的面部信息；将满足预设条件的面部信息对应的用户确定为第一用户；将第一用户作为目标用户。According to the TOF information and image information of each user, the face information of each user is determined; the user corresponding to the face information satisfying the preset condition is determined as the first user; and the first user is regarded as the target user.
在一种可能的实现中，在第一用户为至少两个的情况下，分别确定至少两个第一用户与信息展示设备之间的距离；将第一用户作为目标用户，具体包括：将满足预设条件的距离对应的第一用户确定为目标用户。In a possible implementation, when there are at least two first users, respectively determine the distances between the at least two first users and the information display device; taking the first user as the target user specifically includes: meeting the The first user corresponding to the distance of the preset condition is determined as the target user.
在一种可能的实现中，接收目标用户的目标动作输入，包括：获取目标用户整体轮廓区域的TOF信息；根据目标用户整体轮廓区域的TOF信息和预先训练的用户TOF信息模型确定目标用户局部区域的TOF信息；根据局部区域的TOF信息，确定目标用户的目标动作输入。In a possible implementation, receiving the target user's target action input includes: obtaining the TOF information of the target user's overall outline area; determining the target user's local area according to the TOF information of the target user's overall outline area and the pre-trained user TOF information model The TOF information of the local area; determine the target user's target action input according to the TOF information of the local area.
在一种可能的实现中，根据目标动作输入从至少一个第一目标信息中确定第二目标信息，包括：根据目标用户的目标动作输入确定用户指令；根据用户指令从至少一个第一目标信息中确定第二目标信息。In a possible implementation, determining the second target information from the at least one first target information according to the target action input includes: determining a user instruction according to the target user's target action input; Determine the second target information.
在一种可能的实现中，在根据多个用户的TOF信息和图像信息确定目标用户之后，方法还包括：获取目标用户的TOF信息；根据目标用户的TOF信息确定目标用户与信息展示设备之间的目标距离；在目标距离大于预设阈值的情况下，在信息展示设备上展示第一信息，第一信息用于使用户向缩小目标距离的方向移动。In a possible implementation, after the target user is determined according to the TOF information and image information of multiple users, the method further includes: acquiring the TOF information of the target user; determining the distance between the target user and the information display device according to the TOF information of the target user The target distance; when the target distance is greater than the preset threshold, the first information is displayed on the information display device, and the first information is used to make the user move in a direction to reduce the target distance.
在一种可能的实现中，获取目标用户整体轮廓区域的TOF信息，包括：接收至少一个TOF设备采集的初始TOF信息；根据初始TOF信息确定目标用户整体轮廓区域的TOF信息。In a possible implementation, acquiring the TOF information of the overall outline area of the target user includes: receiving initial TOF information collected by at least one TOF device; and determining the TOF information of the overall outline area of the target user according to the initial TOF information.
第二方面，本发明实施例提供了一种信息展示装置，装置包括：获取模块，用于分别获取预设区域的多个用户的飞行时间TOF信息和图像信息；第一确定模块，用于根据多个用户的TOF信息和图像信息确定目标用户；第二确定模块，用于根据目标用户的图像信息确定至少一个第一目标信息；展示模块，用于展示至少一个第一目标信息。In the second aspect, the embodiment of the present invention provides an information display device, the device includes: an acquisition module, used to respectively acquire time-of-flight TOF information and image information of multiple users in a preset area; a first determination module, used to The TOF information and image information of multiple users determine the target user; the second determination module is used to determine at least one first target information according to the target user's image information; the display module is used to display at least one first target information.
第三方面，本发明实施例提供了一种计算设备，设备包括：处理器以及存储有计算机程序指令的存储器；处理器执行计算机程序指令时实现如本发明实施例提供的处理方法。In a third aspect, an embodiment of the present invention provides a computing device, which includes: a processor and a memory storing computer program instructions; when the processor executes the computer program instructions, the processing method provided by the embodiment of the present invention is implemented.
第四方面，本发明实施例提供了一种计算机存储介质，计算机存储介质上存储有计算机程序指令，计算机程序指令被处理器执行时实现如本发明实施例提供的处理方法。In a fourth aspect, an embodiment of the present invention provides a computer storage medium, on which computer program instructions are stored, and when the computer program instructions are executed by a processor, the processing method provided by the embodiment of the present invention is implemented.
本发明实施例的信息展示方法、装置、设备及计算机存储介质，通过用户的TOF信息和图像信息确定目标用户，并且根据目标用户的图像信息向目标用户提供具有针对性的目标信息，提高了信息展示的针对性，提升用户体验。The information display method, device, equipment, and computer storage medium of the embodiments of the present invention determine the target user through the user's TOF information and image information, and provide targeted target information to the target user according to the image information of the target user, which improves the information quality. The pertinence of the display improves the user experience.
附图说明Description of drawings
为了更清楚地说明本发明实施例的技术方案，下面将对本发明实施例中所需要使用的附图作简单的介绍，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to illustrate the technical solutions of the embodiments of the present invention more clearly, the accompanying drawings used in the embodiments of the present invention will be briefly introduced below. Additional figures can be derived from these figures.
图1是本发明实施例提供的一种信息展示方法的流程示意图；FIG. 1 is a schematic flowchart of an information display method provided by an embodiment of the present invention;
图2是本发明实施例提供的一种交互广告装置的结构示意图；Fig. 2 is a schematic structural diagram of an interactive advertising device provided by an embodiment of the present invention;
图3是本发明实施例提供的一种资源池系统的结构示意图；FIG. 3 is a schematic structural diagram of a resource pool system provided by an embodiment of the present invention;
图4是本发明实施例提供的一种程序系统的结构示意图；Fig. 4 is a schematic structural diagram of a program system provided by an embodiment of the present invention;
图5是本发明实施例提供的另一种交互广告装置的结构示意图；Fig. 5 is a schematic structural diagram of another interactive advertising device provided by an embodiment of the present invention;
图6是本发明实施例提供的一种信息展示设备的结构示意图；FIG. 6 is a schematic structural diagram of an information display device provided by an embodiment of the present invention;
图7是本发明实施例提供的一种示例性硬件架构的示意图。Fig. 7 is a schematic diagram of an exemplary hardware architecture provided by an embodiment of the present invention.
具体实施方式Detailed ways
下面将详细描述本发明的各个方面的特征和示例性实施例，为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及具体实施例，对本发明进行进一步详细描述。应理解，此处所描述的具体实施例仅被配置为解释本发明，并不被配置为限定本发明。对于本领域技术人员来说，本发明可以在不需要这些具体细节中的一些细节的情况下实施。下面对实施例的描述仅仅是为了通过示出本发明的示例来提供对本发明更好的理解。The characteristics and exemplary embodiments of various aspects of the present invention will be described in detail below. In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only configured to explain the present invention, not to limit the present invention. It will be apparent to one skilled in the art that the present invention may be practiced without some of these specific details. The following description of the embodiments is only to provide a better understanding of the present invention by showing examples of the present invention.
需要说明的是，在本文中，诸如第一和第二等之类的关系术语仅仅用来将一个实体或者操作与另一个实体或操作区分开来，而不一定要求或者暗示这些实体或操作之间存在任何这种实际的关系或者顺序。而且，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、物品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括……”限定的要素，并不排除在包括所述要素的过程、方法、物品或者设备中还存在另外的相同要素。It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that there is a relationship between these entities or operations. There is no such actual relationship or order between them. Furthermore, the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes elements not expressly listed. other elements of or also include elements inherent in such a process, method, article, or device. Without further limitations, an element defined by the statement "comprising..." does not exclude the presence of additional same elements in the process, method, article or device comprising said element.
现有的信息展示方式大致分为两种形式，一种为固定内容式，另一种为电子式。目前的信息展示均是随机展示给用户的，不具有针对性。其中，广告是在信息展示方面是比较有代表性的一类，广告是指传递广告信息的媒体，现有的广告大多为两种形式，一种为固定内容式，此方式将广告内容通过纸质粘贴或者直接印刷在广告牌等载体上；另一种为电子式，此方式将广告内容通过显示器或者投影仪对广告内容进行展示。Existing information display methods are roughly divided into two forms, one is fixed content and the other is electronic. The current information display is randomly displayed to users and is not targeted. Among them, advertisement is a relatively representative category in terms of information display. Advertisement refers to the media that transmits advertisement information. Most of the existing advertisements are in two forms. One is fixed content type. The other is the electronic type, which displays the advertising content through a monitor or projector.
现有信息展示(或广告)主要存在以下几点缺陷：第一、现有大多数广告将内容展示给随机的用户，此方式不具有针对性，不能够吸引观看者的兴趣；第二、现有大多数广告仅具有输出信息的功能，只能够将广告内容推荐给观看者，根据现有技术，观看者如果需要购买相应商品大多数情况下需要通过其他方式购买，例如手机购买、电话订购等，此方式的推广率低，观看者可能在离开广告牌后遗忘广告内容，转化率较低，通过其他方式购买需要额外操作，没有便利性。第三、现有大部分广告内容较为单一，容易导致观看者反感，因此降低了广告的推广率和降低了观看者的满意度。The existing information display (or advertisement) mainly has the following defects: first, most of the existing advertisements display the content to random users, which is not targeted and cannot attract the interest of viewers; Most of the advertisements only have the function of outputting information, and can only recommend the advertisement content to the viewers. According to the existing technology, if the viewers need to purchase the corresponding goods, in most cases, they need to purchase through other methods, such as mobile phone purchases, telephone orders, etc. , The promotion rate of this method is low, the viewer may forget the advertisement content after leaving the billboard, the conversion rate is low, additional operations are required to purchase through other methods, and there is no convenience. Thirdly, most of the existing advertisements are relatively simple in content, which is likely to cause viewers to be disgusted, thus reducing the promotion rate of advertisements and reducing the satisfaction of viewers.
随着近年来人工智能技术的大力发展，计算机性能的提高，在信息展示领域利用人工智能(Artificial Intelligence，AI)来获取用户特征，进而来更好的依据用户特征进行信息展示，成为流行趋势。With the vigorous development of artificial intelligence technology and the improvement of computer performance in recent years, it has become a popular trend to use artificial intelligence (AI) to obtain user characteristics in the field of information display, and then to better display information based on user characteristics.
为了解决目前信息展示的针对性不高的问题，可以根据图像传感器采集的用户图像信息与飞行时间(Time of Flight，TOF)设备采集的TOF信息进行综合判断，能够充分发挥两种信息采集设备的优势，得到高数据率的用户特征信息，进而实现基于用户特征信息进行针对性的信息展示。基于此，本发明实施例提供了一种信息展示方法。In order to solve the problem that the current information display is not highly targeted, a comprehensive judgment can be made based on the user image information collected by the image sensor and the TOF information collected by the Time of Flight (TOF) device, which can give full play to the advantages of the two information collection devices. The advantage is to obtain user characteristic information with a high data rate, and then realize targeted information display based on user characteristic information. Based on this, an embodiment of the present invention provides an information display method.
下面对本发明实施例所提供的信息展示方法进行描述。The information display method provided by the embodiment of the present invention is described below.
图1所示为本发明实施例的信息展示方法的流程示意图。FIG. 1 is a schematic flowchart of an information display method according to an embodiment of the present invention.
如图1所示，该信息展示方法可以包括S101-S104，该方法应用于服务器，具体如下所示：As shown in Figure 1, the information display method may include S101-S104, the method is applied to the server, specifically as follows:
S101，分别获取预设区域的多个用户的飞行时间TOF信息和图像信息。S101. Acquire time-of-flight (TOF) information and image information of multiple users in a preset area respectively.
S102，根据多个用户的TOF信息和图像信息确定目标用户。S102. Determine a target user according to TOF information and image information of multiple users.
S103，根据目标用户的图像信息确定至少一个第一目标信息。S103. Determine at least one piece of first target information according to the image information of the target user.
S104，展示至少一个第一目标信息。S104. Display at least one first target information.
本发明提供的信息展示方法中，通过用户的TOF信息和图像信息确定目标用户，并且根据目标用户的图像信息向目标用户提供具有针对性的目标信息，提高了信息展示的针对性，提升用户体验。In the information display method provided by the present invention, the target user is determined through the user's TOF information and image information, and targeted target information is provided to the target user according to the target user's image information, which improves the pertinence of information display and improves user experience .
下面，对S101-S104的内容分别进行描述：Below, the contents of S101-S104 are described respectively:
首先介绍S101的具体实现方式。Firstly, the specific implementation of S101 is introduced.
在一个实施例中，分别获取预设区域的多个用户的飞行时间TOF信息和图像信息，这里的预设区域可以是信息展示设备前方一定距离的预设区域，采集预设区域内用户的TOF信息和图像信息可以帮助判断用户是否是要进行交互的目标用户。In one embodiment, time-of-flight TOF information and image information of multiple users in a preset area are respectively acquired. The preset area here may be a preset area at a certain distance in front of the information display device, and the TOF information of users in the preset area is collected. Information and image information can help determine whether the user is the target user to interact with.
其次介绍S102的具体实现方式。Next, the specific implementation of S102 is introduced.
其中，根据多个用户的TOF信息和图像信息确定目标用户的步骤可以包括两种实现方法，具体实现方式如下。Wherein, the step of determining the target user according to the TOF information and image information of multiple users may include two implementation methods, and the specific implementation methods are as follows.
(1)本发明实施例中涉及根据多个用户的TOF信息和图像信息确定目标用户的步骤可以包括：(1) In the embodiment of the present invention, the steps involving determining the target user according to the TOF information and image information of multiple users may include:
根据多个用户的TOF信息和图像信息，确定每个用户的移动速度信息；将满足预设条件的移动速度信息对应的用户确定为第一用户；将第一用户作为目标用户。According to the TOF information and image information of multiple users, the moving speed information of each user is determined; the user corresponding to the moving speed information satisfying the preset condition is determined as the first user; and the first user is taken as the target user.
根据多个用户的TOF信息和图像信息，建立每个用户的图像信息与其TOF信息的坐标对应关系，能更精准的判断图像信息中每个用户的人体轮廓，并判断每个用户的移动速度，如果用户在预设时间段内的平均移动速度小于预设阈值，可以将其作为目标用户的备选用户。例如，将在当前时刻的前2秒内的平均移动速度低于0.5米每秒的用户作为目标用户的备选用户。According to the TOF information and image information of multiple users, establish the coordinate relationship between the image information of each user and its TOF information, which can more accurately judge the human body contour of each user in the image information, and judge the moving speed of each user. If the average moving speed of the user within the preset time period is less than the preset threshold, it can be used as a candidate user for the target user. For example, a user whose average moving speed is lower than 0.5 m/s in the first 2 seconds at the current moment is taken as a candidate user of the target user.
(2)本发明实施例中涉及根据多个用户的TOF信息和图像信息确定目标用户的步骤可以包括：(2) In the embodiment of the present invention, the steps involving determining the target user according to TOF information and image information of multiple users may include:
根据每个用户的TOF信息和图像信息，确定每个用户的面部信息；将满足预设条件的面部信息对应的用户确定为第一用户；将第一用户作为目标用户。According to the TOF information and image information of each user, the face information of each user is determined; the user corresponding to the face information satisfying the preset condition is determined as the first user; and the first user is regarded as the target user.
根据多个用户的TOF信息和图像信息，建立每个用户的图像信息与其TOF信息的坐标对应关系，能更精准的判断图像信息中每个用户面部信息。可以基于预先训练好的面部识别模型确定每个用户的面部信息。According to the TOF information and image information of multiple users, the coordinate relationship between each user's image information and its TOF information is established, which can more accurately judge the facial information of each user in the image information. Each user's facial information can be determined based on a pre-trained facial recognition model.
这里的面部信息可以是面部朝向信息，通过用户的面部朝向信息判断其是否在看信息展示设备，如果面部识别模型的输出结果是用户在看信息展示设备可以将其作为目标用户的备选用户。这里的面部信息还可以是用户瞳孔信息，可以基于预先训练好的瞳孔识别模型的输出结果判断用户是否在看信息展示设备，如果输出结果是用户在看信息展示设备，则可以将其作为目标用户的备选用户。The facial information here can be facial orientation information. It is judged whether the user is looking at the information display device based on the user's facial orientation information. If the output result of the facial recognition model is that the user is looking at the information display device, it can be used as a candidate for the target user. The facial information here can also be the pupil information of the user. Based on the output result of the pre-trained pupil recognition model, it can be judged whether the user is looking at the information display device. If the output result is that the user is looking at the information display device, it can be used as the target user Alternative users for .
由此，通过上述两种根据多个用户的TOF信息和图像信息确定目标用户的实现方法，可以准确的从多个用户中筛选出目标用户，为后续对目标用户提供的信息展示服务提高针对性。Therefore, through the above two implementation methods of determining target users based on TOF information and image information of multiple users, target users can be accurately screened out from multiple users, and the pertinence of information display services provided to target users in the future can be improved. .
为了更精确的确定目标用户，在S102确定目标用户的步骤之后，还可以包括以下步骤：In order to determine the target user more accurately, after the step of determining the target user in S102, the following steps may also be included:
在第一用户为至少两个的情况下，分别确定至少两个第一用户与信息展示设备之间的距离；将第一用户作为目标用户，具体包括：将满足预设条件的距离对应的第一用户确定为目标用户。In the case that there are at least two first users, respectively determine the distance between the at least two first users and the information display device; taking the first user as the target user specifically includes: setting the distance corresponding to the first user that satisfies the preset condition A user is determined as the target user.
如果通过上述两种确定目标用户的方式确定出的目标用户的备选用户为多个。也就是说，有多个备选用户的速度信息满足预设条件，又或是有多个备选用户的面部信息满足预设条件，则将与信息展示设备距离最近的备选用户标记为目标用户。这样可以更精确的确定目标用户，后续也可以为目标用户提供准确的交互服务，进而提升用户体验。If the target user determined by the above two ways of determining the target user has multiple candidate users. That is to say, if the speed information of multiple candidate users satisfies the preset condition, or the face information of multiple candidate users meets the preset condition, then the candidate user who is closest to the information display device is marked as the target user. In this way, target users can be determined more accurately, and accurate interactive services can be provided to target users in the future, thereby improving user experience.
为了提高信息展示的效果，在S102确定目标用户的步骤之后，还可以包括以下步骤：In order to improve the effect of information display, after the step of determining target users in S102, the following steps may also be included:
获取目标用户的TOF信息；根据目标用户的TOF信息确定目标用户与信息展示设备之间的目标距离；在目标距离大于预设阈值的情况下，在信息展示设备上展示第一信息，第一信息用于使用户向缩小目标距离的方向移动。Obtain the TOF information of the target user; determine the target distance between the target user and the information display device according to the TOF information of the target user; and display the first information on the information display device when the target distance is greater than a preset threshold. Used to move the user in a direction that reduces the distance to the target.
判断目标用户与信息展示设备的距离、通过TOF信号判断目标用户的信号强度，进而判断目标用户是否距离过远，如果目标用户在阈值范围之外则输入引导目标用户向前移动的图像，引导目标主动向前移动。其中，引导目标用户向前移动的图像可以为小游戏或者移动应用增强现实(Augmented Reality，AR)游戏。其中，信息展示设备用于展示目标信息。Judging the distance between the target user and the information display device, judging the signal strength of the target user through the TOF signal, and then judging whether the target user is too far away, if the target user is outside the threshold range, input an image that guides the target user to move forward to guide the target user Actively move forward. Wherein, the image guiding the target user to move forward may be a mini game or a mobile application augmented reality (Augmented Reality, AR) game. Wherein, the information display device is used to display target information.
例如，信息展示设备显示摄像机获得的图像，通过AR技术在TOF的最佳识别范围以增强现实的方式显示高亮的圆圈，进而引导目标用户主动靠近信息展示设备。这样可以更好的捕捉用户TOF信号进而为用户提供更准确的交互服务，还能提高信息展示的效果。For example, the information display device displays the image obtained by the camera, and uses AR technology to display highlighted circles in the best recognition range of TOF in an augmented reality manner, thereby guiding the target user to actively approach the information display device. In this way, the user TOF signal can be better captured to provide users with more accurate interactive services, and the effect of information display can also be improved.
然后介绍S103的具体实现方式。Then the specific implementation of S103 is introduced.
本发明实施例中涉及根据目标用户的图像信息确定至少一个第一目标信息的步骤可以包括：根据目标用户的图像信息确定目标用户的特征标签；根据目标用户的特征标签确定至少一个第一目标信息。The step of determining at least one first target information according to the target user's image information in the embodiment of the present invention may include: determining the target user's characteristic label according to the target user's image information; determining at least one first target information according to the target user's characteristic label .
根据目标用户的图像信息进行AI画像，得到目标用户的特征标签，根据目标用户的特征标签确定至少一个第一目标信息。例如，目标信息为商品信息，商品信息包括商品名称信息、商品广告图像信息、商品分类信息、商品标签信息；商品标签信息为商品的特征标签，包括商品的适用人群、适用年龄、服饰类商品的款式、颜色、尺码信息等。AI portrait is performed according to the image information of the target user to obtain a feature label of the target user, and at least one piece of first target information is determined according to the feature label of the target user. For example, the target information is product information, and product information includes product name information, product advertisement image information, product classification information, and product label information; product label information is the feature label of the product, including the applicable crowd, applicable age, and Style, color, size information, etc.
这样可以根据目标用户的特征，有针对性的为其展示与目标用户特征高度契合的信息，提高信息展示的效果。In this way, according to the characteristics of the target user, information that is highly consistent with the characteristics of the target user can be displayed for them in a targeted manner, and the effect of information display can be improved.
接下来介绍S104的具体实现方式。Next, the specific implementation of S104 will be introduced.
作为本申请的一种实现方式，为了更好的展示目标信息以及提升用户体验，在S104之后，还可以包括以下步骤：接收目标用户的目标动作输入；根据目标动作输入从至少一个第一目标信息中确定第二目标信息。As an implementation of the present application, in order to better display target information and improve user experience, after S104, the following steps may also be included: receiving the target user's target action input; Determine the second target information in .
信息展示设备上需要展示的第一目标信息可能有很多，为了提高用户观看信息的体验，可以采用分次展示的方式，即展示屏幕上可以一次展示一个第一目标信息，用户分别对展示的第一目标信息给出动作输入，进而从至少一个第一目标信息中确定第二目标信息。这里的动作输入可以是触屏动作输入，也可以是用户的手势信息，比如用户用手比“OK”，则表示确认。There may be a lot of first target information that needs to be displayed on the information display device. In order to improve the user’s experience of viewing information, a divided display method can be adopted, that is, one first target information can be displayed on the display screen at a time, and the user can display the first target information respectively. A target information provides an action input, and second target information is determined from at least one first target information. The action input here can be a touch screen action input, or a user's gesture information. For example, the user gestures "OK" with his hands to indicate confirmation.
上述涉及到的接收目标用户的目标动作输入的步骤，具体可以包括：获取目标用户整体轮廓区域的TOF信息；根据目标用户整体轮廓区域的TOF信息和预先训练的用户TOF信息模型确定目标用户局部区域的TOF信息；根据局部区域的TOF信息，确定目标用户的目标动作输入。The step of receiving the target action input of the target user mentioned above may specifically include: obtaining the TOF information of the target user's overall outline area; determining the target user's local area according to the TOF information of the target user's overall outline area and the pre-trained user TOF information model The TOF information of the local area; determine the target user's target action input according to the TOF information of the local area.
将获取到的目标用户整体轮廓区域的TOF信号，与经过深度学习得到的人体肢体TOF信号进行对比，得到主要目标的关节节点位置，就可以确定目标用户局部区域的TOF信号，实时根据目标用户局部区域的TOF信号确定目标用户的动作。Comparing the obtained TOF signal of the overall contour area of the target user with the TOF signal of the human body limbs obtained through deep learning, and obtaining the joint node position of the main target, the TOF signal of the local area of the target user can be determined, and real-time according to the local area of the target user. The TOF signal of the area determines the target user's actions.
例如，将获得的目标用户的肢体轮廓的TOF信号，与深度学习得到的人体肢体TOF信号进行对比，得到主要目标的关节节点位置，并识别其手臂关节进而得到目标手臂肢体的TOF信号，实时获取目标手臂肢体的TOF信号的动作得到目标手臂肢体的动作信息。在后续的交互过程中主要根据目标的手势动作进行交互操作，这样的信号过滤可以预先滤除TOF信号中干扰对目标肢体动作进行判断的信号，因此在后续的交互过程中能够提高目标动作输入识别的准确性，更精准的接收用户所要表达的交互信息，提升用户体验。For example, compare the obtained TOF signal of the target user's limb contour with the TOF signal of the human limb obtained by deep learning, obtain the joint node position of the main target, and identify its arm joints to obtain the TOF signal of the target arm limb, which can be obtained in real time The action of the TOF signal of the target arm and limb obtains the movement information of the target arm and limb. In the subsequent interaction process, the interactive operation is mainly performed according to the target's gesture action. Such signal filtering can pre-filter the signal in the TOF signal that interferes with the judgment of the target's body movement, so the target action input recognition can be improved in the subsequent interaction process. Accuracy, more accurately receive the interactive information that the user wants to express, and improve the user experience.
其中，上述涉及到的获取目标用户整体轮廓区域的TOF信息的步骤，具体可以包括：接收至少一个TOF设备采集的初始TOF信息；根据初始TOF信息确定目标用户整体轮廓区域的TOF信息。Wherein, the step of obtaining the TOF information of the target user's overall outline area mentioned above may specifically include: receiving initial TOF information collected by at least one TOF device; and determining the TOF information of the target user's overall outline area according to the initial TOF information.
通过在远离信息展示设备的方向上设置多个TOF设备来增大TOF设备的可识别范围，因此提高TOF设备的识别准确性，优化目标的交互体验。比如，对于在户外工作的信息展示设备，可以在远离信息展示设备的方向设置多个TOF设备，在获取所有TOF设备的信号之后，可以选择信号最强的TOF设备采集的信号，以用于用户的肢体识别。也可以将多个TOF设备采集的多组信号进行加权处理，得到更稳定的信号。由此，能够提高TOF设备的识别准确性，优化目标的交互体验。By arranging multiple TOF devices in a direction away from the information display device, the recognizable range of the TOF device is increased, thereby improving the recognition accuracy of the TOF device and optimizing the interactive experience of the target. For example, for an information display device that works outdoors, multiple TOF devices can be set in a direction away from the information display device. After obtaining the signals of all TOF devices, the signal collected by the TOF device with the strongest signal can be selected for user body recognition. Multiple groups of signals collected by multiple TOF devices can also be weighted to obtain more stable signals. As a result, the recognition accuracy of the TOF device can be improved, and the interactive experience of the target can be optimized.
上述涉及到的根据目标动作输入从至少一个第一目标信息中确定第二目标信息的步骤，具体可以包括：根据目标用户的目标动作输入确定用户指令；根据用户指令从至少一个第一目标信息中确定第二目标信息。The step of determining the second target information from at least one first target information according to the target action input mentioned above may specifically include: determining the user instruction according to the target user's target action input; Determine the second target information.
将目标用户的目标动作输入与预先配置的动作信息进行比对，确定目标用户的交互内容信息，即用户指令。如果交互内容信息为切换指令，则对信息展示设备上当前展示的信息进行切换操作，如果交互内容信息为确认指令，则对信息展示设备上当前展示的信息进行确认操作。进一步提升用户体验。Compare the target user's target action input with the pre-configured action information to determine the target user's interactive content information, that is, user instructions. If the interactive content information is a switching instruction, a switching operation is performed on the information currently displayed on the information display device; if the interactive content information is a confirmation instruction, a confirmation operation is performed on the information currently displayed on the information display device. Further enhance the user experience.
综上，本发明实施例的提供的信息展示方法，通过用户的TOF信息和图像信息确定目标用户，并且根据目标用户的图像信息向目标用户提供具有针对性的目标信息，还能够根据目标用户的TOF信息确定用户动作信息，进而与目标用户进行交互，在交互的过程中目标用户能够切换与之匹配的目标信息，提高了信息展示的针对性，提升用户体验。To sum up, the information display method provided by the embodiment of the present invention determines the target user through the user's TOF information and image information, and provides targeted target information to the target user according to the target user's image information, and can also be based on the target user's TOF information determines the user action information, and then interacts with the target user. During the interaction process, the target user can switch the matching target information, which improves the pertinence of information display and improves user experience.
另外，基于上述信息展示方法，本发明实施例还提供了一种交互广告装置，具体结合图2进行详细说明。In addition, based on the above information display method, an embodiment of the present invention also provides an interactive advertising device, which will be described in detail with reference to FIG. 2 .
图2所示为本发明实施例提供的一种交互广告装置的结构示意图。FIG. 2 is a schematic structural diagram of an interactive advertising device provided by an embodiment of the present invention.
如图2所示，该交互广告装置可以包括：处理器200、图像输入接口210、TOF设备接口220、图像输出接口230、交易接口240、音像组件接口250、资源池系统300、程序系统400和传感器接口260。As shown in Figure 2, the interactive advertising device may include: a processor 200, an image input interface 210, a TOF device interface 220, an image output interface 230, a transaction interface 240, an audio-visual component interface 250, a resource pool system 300, a program system 400 and sensor interface 260 .
下面分别进行描述：Described below:
处理器200，用于对交互广告装置的组成元件输出的信息进行整合以级处理。The processor 200 is configured to integrate and process the information output by the components of the interactive advertising device.
图像输入接口210，用于输入图像信息，图像输入接口能够连接摄像机等图像获取设备。The image input interface 210 is used for inputting image information, and the image input interface can be connected with an image acquisition device such as a camera.
TOF设备接口220，用于连接TOF设备。The TOF device interface 220 is used for connecting the TOF device.
图像输出接口230，用于输出图像，图像输出接口能够连接显示器、投影仪等图像输出设备。The image output interface 230 is used for outputting an image, and the image output interface can be connected to an image output device such as a display or a projector.
交易接口240，用于连接交易平台或者购物平台，交互广告装置能够通过交易接口向交易平台发起交易。The transaction interface 240 is used to connect to a transaction platform or a shopping platform, and the interactive advertising device can initiate a transaction to the transaction platform through the transaction interface.
音像组件接口250，用于连接音像组件并输出声音信息，音像组件接口能够连接音像等声音输出设备。The audio-visual component interface 250 is used for connecting the audio-visual component and outputting sound information, and the audio-visual component interface can be connected with audio-visual and other sound output devices.
资源池系统300，包括用户画像资源池和内容资源池。用户画像资源池用于根据目标的图像进行AI画像，得到目标的特征标签；内容资源池包括商品内容资源池和交互内容资源池。The resource pool system 300 includes a user portrait resource pool and a content resource pool. The user portrait resource pool is used to perform AI portrait according to the image of the target to obtain the feature label of the target; the content resource pool includes a commodity content resource pool and an interactive content resource pool.
程序系统400，包括信号获取单元、信号处理单元、内容匹配单元、交互控制单元。The program system 400 includes a signal acquisition unit, a signal processing unit, a content matching unit, and an interaction control unit.
传感器接口260，用于连接传感器，传感器可以为距离传感器。The sensor interface 260 is used for connecting a sensor, and the sensor may be a distance sensor.
接下来，具体结合图3对资源池系统300进行详细说明。Next, the resource pool system 300 will be described in detail with reference to FIG. 3 .
如图3所示，该资源池系统300可以包括：用户画像资源池310和内容资源池320。内容资源池320又包括商品内容资源池330和交互内容资源池340。As shown in FIG. 3 , the resource pool system 300 may include: a user portrait resource pool 310 and a content resource pool 320 . The content resource pool 320 further includes a commodity content resource pool 330 and an interactive content resource pool 340 .
下面分别进行描述：Described below:
用户画像资源池310，用于根据目标的图像进行AI画像，得到目标的特征标签；具体的，用户画像资源池存储特征图像信息和与之对应的特征标签信息。The user portrait resource pool 310 is used to perform AI portrait according to the image of the target to obtain the feature label of the target; specifically, the user portrait resource pool stores feature image information and corresponding feature label information.
内容资源池320包括商品内容资源池330和交互内容资源池340。The content resource pool 320 includes a commodity content resource pool 330 and an interactive content resource pool 340 .
商品内容资源池330，用于存储商品信息，商品信息包括商品名称信息、商品广告图像信息、商品分类信息、商品标签信息；商品标签信息为商品的特征标签，包括商品的适用人群、适用年龄、服饰类商品的款式、颜色、尺码信息等。Commodity content resource pool 330 is used to store commodity information. Commodity information includes commodity name information, commodity advertisement image information, commodity classification information, and commodity label information; commodity label information is the characteristic label of the commodity, including the applicable crowd, applicable age, Style, color, size information, etc. of apparel products.
交互内容资源池340，用于存储交互内容和与之对应的交互信息；交互内容包括商品内容切换动作、确认购买的动作、交互游戏的动作等，交互信息为对应的手势信息和/或图像信息等。The interactive content resource pool 340 is used to store the interactive content and the corresponding interactive information; the interactive content includes the action of switching commodity content, the action of confirming the purchase, the action of the interactive game, etc., and the interactive information is the corresponding gesture information and/or image information wait.
接下来，具体结合图4对程序系统400进行详细说明。Next, the program system 400 will be described in detail with reference to FIG. 4 .
如图4所示，该程序系统400可以包括：As shown in Figure 4, the program system 400 may include:
程序系统包括：信号获取单元410、信号处理单元420、信号输出单元430、交互控制单元440。The program system includes: a signal acquisition unit 410 , a signal processing unit 420 , a signal output unit 430 , and an interactive control unit 440 .
首先介绍信号获取单元410。First, the signal acquisition unit 410 is introduced.
信号获取单元410，用于将视频图像信息和TOF信号发送给信号处理单元420。信号获取单元410包括引导交互单元411、图像信号获取单元412和TOF信号获取单元413。The signal acquisition unit 410 is configured to send the video image information and the TOF signal to the signal processing unit 420 . The signal acquisition unit 410 includes a guide interaction unit 411 , an image signal acquisition unit 412 and a TOF signal acquisition unit 413 .
引导交互单元411，用于引导目标将自身的位置调整到交互体验较佳的位置，也就是TOF设备识别灵敏度较高的位置，具体的，引导交互单元实时获取图像信号获取单元412输入的图像信息和TOF信号获取单元413输入的TOF信号，通过图像信息判断目标与装置的距离，结合TOF信号的距离值判断目标是否在阈值区间内，如果目标不在TOF的最佳识别范围阈值区间则将交互内容资源池中包括的能够引导目标移动到TOF的最佳识别范围阈值区间的交互内容发送给信号输出单元430，以使信号输出单元430输出相应的交互内容图像引导目标主动移动到TOF的最佳识别区间。The guide interaction unit 411 is used to guide the target to adjust its position to a position with a better interaction experience, that is, a position with higher recognition sensitivity of the TOF device. Specifically, the guide interaction unit obtains the image information input by the image signal acquisition unit 412 in real time With the TOF signal input by the TOF signal acquisition unit 413, the distance between the target and the device is judged through the image information, and the distance value of the TOF signal is used to judge whether the target is within the threshold interval. If the target is not within the threshold interval of the optimal recognition range of TOF, the interactive content The interactive content included in the resource pool that can guide the target to move to the optimal recognition range threshold interval of TOF is sent to the signal output unit 430, so that the signal output unit 430 outputs the corresponding interactive content image to guide the target to actively move to the best recognition of TOF interval.
引导交互单元411还用于实时获取传感器接口260输入的传感器数据，如果传感器数据达到预设阈值区间则将交互内容资源池引导目标移动到TOF的最佳识别范围阈值区间的交互内容发送给信号输出单元430，以使信号输出单元430输出相应的交互内容图像引导目标主动移动到TOF的最佳识别区间。The guide interaction unit 411 is also used to obtain the sensor data input by the sensor interface 260 in real time, and if the sensor data reaches the preset threshold interval, the interactive content resource pool guides the target to move to the optimal recognition range threshold interval of TOF and sends the interactive content to the signal output unit 430, so that the signal output unit 430 outputs a corresponding interactive content image to guide the target to actively move to the best recognition interval of TOF.
引导交互单元411具体用于通过交互手段吸引目标的关注，将目标主动引导到交互区域；提高了广告的推广率；具体的，引导交互单元通过图像信息判断目标与装置的距离、通过TOF信号判断目标的信号强度，进而判断目标是否距离过远，如果目标在阈值范围之外则输入引导目标向前移动的图像，引导目标主动向前移动；引导目标向前移动的图像可以为小游戏或者AR游戏；例如，广告装置显示摄像机获得的图像，通过AR技术在TOF的最佳识别范围以增强现实的方式显示高亮的圆圈，因此引导目标主动移动到TOF的最佳识别范围。The guide interaction unit 411 is specifically used to attract the attention of the target through interactive means, and actively guide the target to the interactive area; improve the promotion rate of the advertisement; specifically, the guide interaction unit judges the distance between the target and the device through the image information, and judges the distance between the target and the device through the TOF signal. The signal strength of the target, and then judge whether the target is too far away. If the target is outside the threshold range, input the image that guides the target to move forward, and guide the target to move forward actively; the image that guides the target to move forward can be a small game or AR Games; for example, the advertising device displays the image obtained by the camera, and uses AR technology to display highlighted circles in the best recognition range of TOF in an augmented reality manner, thus guiding the target to actively move to the best recognition range of TOF.
其中，交互广告装置背面和侧面不在交互范围，因此在交互广告装置的背面和侧面设置距离传感器，并通过传感器接口260与处理器连接，引导交互单元411获取距离传感器输出的参数，有人靠近时，通过扬声器251输出声音信息，吸引目标注意，引导目标主动移动到交互区域，能够提高广告装置的推广率，提高参与者的交互体验。Wherein, the back and side of the interactive advertising device are not in the interaction range, so distance sensors are set on the back and side of the interactive advertising device, and connected to the processor through the sensor interface 260, and the interaction unit 411 is guided to obtain the parameters output by the distance sensor. When someone approaches, Outputting sound information through the speaker 251 attracts the attention of the target and guides the target to actively move to the interactive area, which can increase the promotion rate of the advertising device and improve the interactive experience of the participants.
图像信号获取单元412，用于实时获取图像输入接口输入的视频图像信息。The image signal acquisition unit 412 is configured to acquire video image information input by the image input interface in real time.
TOF信号获取单元413，用于实时获取TOF设备接口输入的TOF信号。The TOF signal acquisition unit 413 is configured to acquire the TOF signal input by the interface of the TOF device in real time.
其中，TOF信号获取单元413还包括TOF信号选择单元414，TOF信号选择单元414用于TOF设备接口连接多个TOF设备时判定信任的TOF设备，具体的，TOF信号选择单元获取所有TOF设备输入的TOF信号，去除信号弱目标距离远的TOF信号。Among them, the TOF signal acquisition unit 413 also includes a TOF signal selection unit 414, and the TOF signal selection unit 414 is used to determine a trusted TOF device when the TOF device interface is connected to multiple TOF devices. Specifically, the TOF signal selection unit obtains all TOF device input TOF signal, remove the TOF signal with weak signal and far away target.
其次介绍信号处理单元420。Next, the signal processing unit 420 is introduced.
信号处理单元420，用于信号处理，还用于将商品列表发送给信号输出单元。信号处理单元420包括用户画像单元421、信号过滤单元422和内容匹配单元423。The signal processing unit 420 is used for signal processing, and is also used for sending the commodity list to the signal output unit. The signal processing unit 420 includes a user portrait unit 421 , a signal filtering unit 422 and a content matching unit 423 .
用户画像单元421，用于获取信号获取单元输出的视频图像信息，将这些图像信息与用户画像资源池中的图像信息进行比对，得到匹配的用户特征标签。The user portrait unit 421 is configured to obtain the video image information output by the signal acquisition unit, compare these image information with the image information in the user portrait resource pool, and obtain matching user feature tags.
信号过滤单元422，用于结合图像信号获取单元输出的视频图像信息，将TOF信号进行过滤，得到目标手臂肢体的动作信息。The signal filtering unit 422 is configured to combine the video image information output by the image signal acquisition unit to filter the TOF signal to obtain motion information of the target arm or limb.
信号过滤单元422用于过滤TOF信号，具体包括主要目标过滤单元4221和肢体过滤单元4222。The signal filtering unit 422 is used to filter the TOF signal, and specifically includes a main target filtering unit 4221 and a limb filtering unit 4222 .
主要目标过滤单元4221，用于过滤TOF信号中的目标信号之外的其他信号，具体的，主要目标过滤单元获取图像信号获取单元输出的图像信号与TOF信号获取单元输出的TOF信号，建立图像信号与TOF信号的坐标对应关系，判断图像信号中的人体轮廓，并判断其的移动速度，如果其最近2秒的平均移动速度低于0.5米每秒，如果多个人体轮廓满足则将与设备距离最近的目标标记为主要目标，通过图像信号与TOF信号的坐标对应关系得到TOF信号中的主要目标的肢体轮廓信号，去除主要目标的肢体轮廓信号之外的其他信号，仅保留主要目标的肢体轮廓信号，并将主要目标的肢体轮廓信号输出给肢体过滤单元。The main target filtering unit 4221 is used to filter signals other than the target signal in the TOF signal. Specifically, the main target filtering unit acquires the image signal output by the image signal acquisition unit and the TOF signal output by the TOF signal acquisition unit to establish an image signal Corresponding relationship with the coordinates of the TOF signal, judging the human body contour in the image signal, and judging its moving speed, if its average moving speed in the last 2 seconds is lower than 0.5 m/s, if multiple human body contours meet the requirements, the distance from the device will be determined The nearest target is marked as the main target, and the body contour signal of the main target in the TOF signal is obtained through the coordinate correspondence between the image signal and the TOF signal, and other signals other than the body contour signal of the main target are removed, and only the body contour of the main target is retained signal, and output the limb contour signal of the main target to the limb filter unit.
肢体过滤单元4222，用于过滤肢体轮廓信号中的手臂肢体信号之外的其他信号；具体的，肢体过滤单元记录的经过深度学习得到的人体肢体TOF信号，包括人体关节节点的位置信息，肢体过滤单元获得主要目标的肢体轮廓的TOF信号，经过与深度学习得到的人体肢体TOF信号进行对比，得到主要目标的关节节点位置，识别其手臂关节进而得到目标手臂肢体的TOF信号，实时获取目标手臂肢体的TOF信号的动作得到目标手臂肢体的动作信息。The limb filtering unit 4222 is used to filter other signals other than the arm limb signal in the limb contour signal; specifically, the TOF signal of the human limb obtained through deep learning recorded by the limb filtering unit includes the position information of the human joint node, and the limb filtering unit The unit obtains the TOF signal of the limb contour of the main target, compares it with the TOF signal of the human limb obtained by deep learning, obtains the joint node position of the main target, identifies its arm joints and then obtains the TOF signal of the target arm limb, and obtains the target arm limb in real time The action of the TOF signal obtains the action information of the target arm and limb.
信号过滤单元422还能够实现一种TOF信号的过滤算法，其中，将TOF设备获取的TOF信号进行过滤，最终得到目标手臂肢体的动作信息，由于本申请提供的TOF信号的过滤算法的存在，在后续的交互过程中主要根据目标的手势动作进行操作，信号过滤单元预先滤除TOF信号中会干扰对目标肢体动作进行判断的信号，因此后续的交互过程中能够提高目标手势识别的准确性。The signal filtering unit 422 can also implement a TOF signal filtering algorithm, wherein the TOF signal acquired by the TOF device is filtered to finally obtain the action information of the target arm and limb. Due to the existence of the TOF signal filtering algorithm provided by this application, in In the subsequent interaction process, the operation is mainly performed according to the gesture of the target. The signal filtering unit pre-filters the signal in the TOF signal that will interfere with the judgment of the target's body movement, so the accuracy of target gesture recognition can be improved in the subsequent interaction process.
内容匹配单元423，用于针对目标进行商品内容匹配，具体的，内容匹配单元获取用户画像的单元输出的目标的标签信息，并将这些标签信息与商品内容资源池中记录的商品的标签信息进行比对，得到匹配的商品内容列表。The content matching unit 423 is configured to perform product content matching on the target. Specifically, the content matching unit obtains the tag information of the target output by the user portrait unit, and compares these tag information with the tag information of the product recorded in the product content resource pool. Compare and get a list of matching product contents.
然后介绍信号输出单元430。Then the signal output unit 430 is introduced.
信号输出单元430，用于获取内容匹配单元输出的商品内容列表，在商品内容资源池中查找商品内容列表中涉及的商品内容，通过图像输出接口输出商品广告图像信息。The signal output unit 430 is used to obtain the product content list output by the content matching unit, search the product content resource pool for the product content involved in the product content list, and output the product advertisement image information through the image output interface.
最后介绍交互控制单元440。Finally, the interactive control unit 440 is introduced.
交互控制单元440，包括切换单元和交易单元。用于识别目标的动作指令。The interactive control unit 440 includes a switching unit and a transaction unit. Action commands for identifying objects.
切换单元441，用于实时获取信号过滤单元输出的目标手臂肢体的动作信息，将目标手臂肢体的动作信息与交互内容资源池中记录的手势信息进行比对，得到匹配的交互内容信息，切换单元进行判断，如果交互内容信息为切换指令则向信号输出单元发送内容切换指令，信号输出单元根据商品内容列表切换商品目标，最终通过图像输出接口输出商品广告图像信息。The switching unit 441 is used to obtain the motion information of the target arm and limb output by the signal filtering unit in real time, compare the motion information of the target arm and limb with the gesture information recorded in the interactive content resource pool, and obtain matching interactive content information, and switch the unit Make a judgment, if the interactive content information is a switch command, send the content switch command to the signal output unit, the signal output unit switches the product target according to the product content list, and finally outputs the product advertisement image information through the image output interface.
交易单元442，用于实时获取信号过滤单元输出的目标手臂肢体的动作信息，将目标手臂肢体的动作信息与交互内容资源池中记录的手势信息进行比对，得到匹配的交互内容信息，交互单元进行判断，如果交互内容信息为交易指令则向交易接口发送交易信息。The transaction unit 442 is used to obtain the action information of the target arm and limb output by the signal filtering unit in real time, compare the action information of the target arm and limb with the gesture information recorded in the interactive content resource pool, and obtain the matching interactive content information, the interactive unit Judgment is made, and if the interactive content information is a transaction instruction, the transaction information is sent to the transaction interface.
综上，图4所示的程序系统能够向目标推送具有针对性的商品广告内容，并且目标能够通过交互的方式浏览与之匹配的商品内容，还能够通过交互的方式购买指定的商品，交互的方式能够快速吸引目标的注意力，目标获得商品推荐后能够快速购买，防止目标遗忘，提高商品广告的推广率，提高用户操作的便利性。To sum up, the program system shown in Figure 4 can push targeted product advertisement content to the target, and the target can browse the matching product content interactively, and can also purchase the specified product interactively. The method can quickly attract the attention of the target, and the target can quickly purchase after receiving the product recommendation, prevent the target from forgetting, improve the promotion rate of product advertisements, and improve the convenience of user operations.
接下来，具体结合图5对包括多个TOF设备的交互广告装置进行进一步说明。Next, the interactive advertising device including multiple TOF devices will be further described with reference to FIG. 5 .
如图5所示，TOF设备接口220连接了多个TOF设备，多个TOF设备可以包括：第一TOF设备22、第二TOF设备222和第三TOF设备223。As shown in FIG. 5 , the TOF device interface 220 is connected to multiple TOF devices, and the multiple TOF devices may include: a first TOF device 22 , a second TOF device 222 and a third TOF device 223 .
如此增加TOF设备来增大交互操作识别范围的交互广告装置，用于安装在户外的交互广告装置，通过在远离交互广告装置的方向上设置多个TOF设备来增大TOF设备的可识别范围；因此提高TOF设备的识别准确性，优化目标的交互体验。The interactive advertising device that increases the recognition range of interactive operations by adding TOF devices in this way is used for interactive advertising devices installed outdoors, and increases the recognizable range of TOF devices by setting multiple TOF devices in a direction away from the interactive advertising device; Therefore, the recognition accuracy of the TOF device is improved, and the interactive experience of the target is optimized.
具体的，对于户外工作的交互广告装置在地面上远离交互广告装置的方向设置多个TOF设备，TOF信号选择单元获取所有TOF设备输入的信号，距离目标最近的TOF设备信号强，其他的信号依次减弱，TOF信号选择单元选择信号强的TOF设备用于用户的肢体识别，提高TOF设备的识别准确性，优化目标的交互体验。Specifically, for an interactive advertising device that works outdoors, multiple TOF devices are set on the ground in a direction away from the interactive advertising device. The TOF signal selection unit obtains the signals input by all TOF devices. The signal of the TOF device closest to the target is strong, and other signals are sequential Weaken, the TOF signal selection unit selects a TOF device with a strong signal for the user's body recognition, improves the recognition accuracy of the TOF device, and optimizes the interactive experience of the target.
另外，基于上述信息展示方法，本发明实施例还提供了一种信息展示装置的结构示意图。In addition, based on the above information display method, an embodiment of the present invention also provides a schematic structural diagram of an information display device.
如图6所示，该装置600可以包括：As shown in Figure 6, the device 600 may include:
获取模块610，用于分别获取预设区域的多个用户的飞行时间TOF信息和图像信息。The acquiring module 610 is configured to respectively acquire TOF information and image information of multiple users in the preset area.
第一确定模块620，用于根据多个用户的TOF信息和图像信息确定目标用户。The first determining module 620 is configured to determine a target user according to TOF information and image information of multiple users.
第一确定模块620具体可以用于根据多个用户的TOF信息和图像信息，确定每个用户的移动速度信息；将满足预设条件的移动速度信息对应的用户确定为第一用户；将第一用户作为目标用户。The first determining module 620 can be specifically configured to determine the moving speed information of each user according to the TOF information and image information of multiple users; determine the user corresponding to the moving speed information satisfying the preset condition as the first user; users as target users.
第一确定模块620具体可以用于根据每个用户的TOF信息和图像信息，确定每个用户的面部信息；将满足预设条件的面部信息对应的用户确定为第一用户；将第一用户作为目标用户。The first determining module 620 can be specifically configured to determine the facial information of each user according to the TOF information and image information of each user; determine the user corresponding to the facial information that meets the preset condition as the first user; and determine the first user as the first user. Target users.
由此，可以准确的从多个用户中筛选出目标用户，为后续对目标用户提供的信息展示服务提高针对性。In this way, the target user can be accurately screened out from multiple users, and the pertinence of the subsequent information display service provided to the target user can be improved.
第一确定模块620还可以用于在第一用户为至少两个的情况下，分别确定至少两个第一用户与信息展示设备之间的距离；将满足预设条件的距离对应的第一用户确定为目标用户。The first determining module 620 can also be used to respectively determine the distance between at least two first users and the information display device when there are at least two first users; identified as target users.
这样可以更精确的确定目标用户，后续也可以为目标用户提供准确的交互服务，进而提升用户体验。In this way, target users can be determined more accurately, and accurate interactive services can be provided to target users in the future, thereby improving user experience.
第一确定模块620还可以用于获取目标用户的TOF信息；根据目标用户的TOF信息确定目标用户与信息展示设备之间的目标距离；在目标距离大于预设阈值的情况下，在信息展示设备上展示第一信息，第一信息用于使用户向缩小目标距离的方向移动。The first determining module 620 can also be used to acquire the TOF information of the target user; determine the target distance between the target user and the information display device according to the TOF information of the target user; The first information is displayed on , and the first information is used to make the user move in the direction of reducing the target distance.
这样可以更好的捕捉用户TOF信号进而为用户提供更准确的交互服务，还能提高信息展示的效果。In this way, the user TOF signal can be better captured to provide users with more accurate interactive services, and the effect of information display can also be improved.
第二确定模块630，用于根据目标用户的图像信息确定至少一个第一目标信息。The second determining module 630 is configured to determine at least one piece of first target information according to the target user's image information.
这样可以根据目标用户的特征，有针对性的为其展示与目标用户特征高度契合的信息，提高信息展示的效果。In this way, according to the characteristics of the target user, information that is highly consistent with the characteristics of the target user can be displayed for them in a targeted manner, and the effect of information display can be improved.
第二确定模块630具体可以用于根据目标用户的图像信息确定目标用户的特征标签；根据目标用户的特征标签确定至少一个第一目标信息。The second determining module 630 may be specifically configured to determine a feature tag of the target user according to image information of the target user; and determine at least one piece of first target information according to the feature tag of the target user.
展示模块640，用于展示至少一个第一目标信息。A display module 640, configured to display at least one first target information.
展示模块640还可以用于接收目标用户的目标动作输入；根据目标动作输入从至少一个第一目标信息中确定第二目标信息。The presentation module 640 may also be configured to receive a target action input from a target user; and determine second target information from at least one piece of first target information according to the target action input.
展示模块640还可以用于获取目标用户整体轮廓区域的TOF信息；根据目标用户整体轮廓区域的TOF信息和预先训练的用户TOF信息模型确定目标用户局部区域的TOF信息；根据局部区域的TOF信息，确定目标用户的目标动作输入。The display module 640 can also be used to obtain the TOF information of the overall outline area of the target user; determine the TOF information of the local area of the target user according to the TOF information of the overall outline area of the target user and the pre-trained user TOF information model; according to the TOF information of the local area, Determine the target user's target action input.
这样能够提高目标动作输入识别的准确性，更精准的接收用户所要表达的交互信息，提升用户体验。In this way, the accuracy of target action input recognition can be improved, the interaction information that the user wants to express can be received more accurately, and the user experience can be improved.
展示模块640还可以用于接收至少一个TOF设备采集的初始TOF信息；根据初始TOF信息确定目标用户整体轮廓区域的TOF信息。The presentation module 640 can also be configured to receive initial TOF information collected by at least one TOF device; determine the TOF information of the target user's overall outline area according to the initial TOF information.
由此，能够提高TOF设备的识别准确性，优化目标的交互体验。As a result, the recognition accuracy of the TOF device can be improved, and the interactive experience of the target can be optimized.
展示模块640还可以用于根据目标用户的目标动作输入确定用户指令；根据用户指令从至少一个第一目标信息中确定第二目标信息。The presentation module 640 may also be configured to determine a user instruction according to the target user's target action input; determine the second target information from at least one piece of first target information according to the user command.
综上，本发明实施例的提供的信息展示装置，通过用户的TOF信息和图像信息确定目标用户，并且根据目标用户的图像信息向目标用户提供具有针对性的目标信息，还能够根据目标用户的TOF信息确定用户动作信息，进而与目标用户进行交互，在交互的过程中目标用户能够切换与之匹配的目标信息，提高了信息展示的针对性，提升用户体验。To sum up, the information display device provided by the embodiment of the present invention determines the target user through the user's TOF information and image information, and provides targeted target information to the target user according to the target user's image information, and can also be based on the target user's TOF information determines the user action information, and then interacts with the target user. During the interaction process, the target user can switch the matching target information, which improves the pertinence of information display and improves user experience.
图7示出了本发明实施例提供的一种示例性硬件架构的示意图。Fig. 7 shows a schematic diagram of an exemplary hardware architecture provided by an embodiment of the present invention.
定位设备可以包括处理器701以及存储有计算机程序指令的存储器702。The positioning device may include a processor 701 and a memory 702 storing computer program instructions.
具体地，上述处理器701可以包括中央处理器(CPU)，或者特定集成电路(Application Specific Integrated Circuit，ASIC)，或者可以被配置成实施本发明实施例的一个或多个集成电路。Specifically, the processor 701 may include a central processing unit (CPU), or an Application Specific Integrated Circuit (ASIC), or may be configured to implement one or more integrated circuits in the embodiments of the present invention.
存储器702可以包括用于数据或指令的大容量存储器。举例来说而非限制，存储器702可包括硬盘驱动器(Hard Disk Drive，HDD)、软盘驱动器、闪存、光盘、磁光盘、磁带或通用串行总线(Universal Serial Bus，USB)驱动器或者两个或更多个以上这些的组合。在合适的情况下，存储器702可包括可移除或不可移除(或固定)的介质。在合适的情况下，存储器702可在综合网关容灾设备的内部或外部。在特定实施例中，存储器702是非易失性固态存储器。在特定实施例中，存储器702包括只读存储器(ROM)。在合适的情况下，该ROM可以是掩模编程的ROM、可编程ROM(PROM)、可擦除PROM(EPROM)、电可擦除PROM(EEPROM)、电可改写ROM(EAROM)或闪存或者两个或更多个以上这些的组合。Memory 702 may include mass storage for data or instructions. By way of example and not limitation, the memory 702 may include a hard disk drive (Hard Disk Drive, HDD), a floppy disk drive, a flash memory, an optical disk, a magneto-optical disk, a magnetic tape, or a Universal Serial Bus (Universal Serial Bus, USB) drive or two or more Combinations of multiple of the above. Storage 702 may include removable or non-removable (or fixed) media, where appropriate. Under appropriate circumstances, the storage 702 can be inside or outside the comprehensive gateway disaster recovery device. In a particular embodiment, memory 702 is a non-volatile solid-state memory. In particular embodiments, memory 702 includes read-only memory (ROM). Where appropriate, the ROM may be mask programmed ROM, programmable ROM (PROM), erasable PROM (EPROM), electrically erasable PROM (EEPROM), electrically rewritable ROM (EAROM), or flash memory or A combination of two or more of the above.
处理器701通过读取并执行存储器702中存储的计算机程序指令，以实现上述实施例中的任意一种信息展示方法。The processor 701 reads and executes the computer program instructions stored in the memory 702 to implement any one of the information display methods in the foregoing embodiments.
在一个示例中，定位设备还可包括通信接口703和总线710。其中，如图7所示，处理器701、存储器702、通信接口703通过总线710连接并完成相互间的通信。In an example, the positioning device may further include a communication interface 703 and a bus 710 . Wherein, as shown in FIG. 7 , a processor 701 , a memory 702 , and a communication interface 703 are connected through a bus 710 to complete mutual communication.
通信接口703，主要用于实现本发明实施例中各模块、装置、单元和/或设备之间的通信。The communication interface 703 is mainly used to realize the communication between various modules, devices, units and/or devices in the embodiments of the present invention.
总线710包括硬件、软件或两者，将信息展示设备的部件彼此耦接在一起。举例来说而非限制，总线可包括加速图形端口(AGP)或其他图形总线、增强工业标准架构(EISA)总线、前端总线(FSB)、超传输(HT)互连、工业标准架构(ISA)总线、无限带宽互连、低引脚数(LPC)总线、存储器总线、微信道架构(MCA)总线、外围组件互连(PCI)总线、PCI-Express(PCI-X)总线、串行高级技术附件(SATA)总线、视频电子标准协会局部(VLB)总线或其他合适的总线或者两个或更多个以上这些的组合。在合适的情况下，总线710可包括一个或多个总线。尽管本发明实施例描述和示出了特定的总线，但本发明考虑任何合适的总线或互连。The bus 710 includes hardware, software or both, and couples the components of the information display device to each other. By way of example and not limitation, the bus may include Accelerated Graphics Port (AGP) or other graphics bus, Enhanced Industry Standard Architecture (EISA) bus, Front Side Bus (FSB), HyperTransport (HT) interconnect, Industry Standard Architecture (ISA) Bus, Infiniband Interconnect, Low Pin Count (LPC) Bus, Memory Bus, Micro Channel Architecture (MCA) Bus, Peripheral Component Interconnect (PCI) Bus, PCI-Express (PCI-X) Bus, Serial Advanced Technology Attachment (SATA) bus, Video Electronics Standards Association Local (VLB) bus or other suitable bus or a combination of two or more of these. Bus 710 may comprise one or more buses, where appropriate. Although embodiments of the invention describe and illustrate a particular bus, the invention contemplates any suitable bus or interconnect.
该处理设备可以执行本发明实施例中的信息展示方法，从而实现结合图1描述的信息展示方法。The processing device can execute the information display method in the embodiment of the present invention, so as to realize the information display method described in conjunction with FIG. 1 .
另外，结合上述实施例中的信息展示方法，本发明实施例可提供一种计算机存储介质来实现。该计算机存储介质上存储有计算机程序指令；该计算机程序指令被处理器执行时实现上述实施例中的任意信息展示方法。In addition, in combination with the information display method in the foregoing embodiments, embodiments of the present invention may provide a computer storage medium for implementation. Computer program instructions are stored on the computer storage medium; when the computer program instructions are executed by a processor, any information display method in the foregoing embodiments is implemented.
需要明确的是，本发明实施例并不局限于上文所描述并在图中示出的特定配置和处理。为了简明起见，这里省略了对已知方法的详细描述。在上述实施例中，描述和示出了若干具体的步骤作为示例。但是，本发明实施例的方法过程并不限于所描述和示出的具体步骤，本领域的技术人员可以在领会本发明实施例的精神后，作出各种改变、修改和添加，或者改变步骤之间的顺序。It should be clear that the embodiments of the present invention are not limited to the specific configurations and processes described above and shown in the figures. For conciseness, detailed descriptions of known methods are omitted here. In the above embodiments, several specific steps are described and shown as examples. However, the method process of the embodiment of the present invention is not limited to the specific steps described and shown. Those skilled in the art can make various changes, modifications and additions, or change the steps between the steps after understanding the spirit of the embodiment of the present invention. sequence in between.
还需要说明的是，本发明中提及的示例性实施例，基于一系列的步骤或者装置描述一些方法或系统。但是，本发明实施例不局限于上述步骤的顺序，也就是说，可以按照实施例中提及的顺序执行步骤，也可以不同于实施例中的顺序，或者若干步骤同时执行。It should also be noted that the exemplary embodiments mentioned in the present invention describe some methods or systems based on a series of steps or devices. However, the embodiments of the present invention are not limited to the order of the above steps, that is, the steps may be performed in the order mentioned in the embodiment, or may be different from the order in the embodiment, or several steps may be performed simultaneously.
以上所述，仅为本发明的具体实施方式，所属领域的技术人员可以清楚地了解到，为了描述的方便和简洁，上述描述的系统、模块和单元的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。应理解，本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到各种等效的修改或替换，这些修改或替换都应涵盖在本发明的保护范围之内。The above is only a specific implementation of the present invention, and those skilled in the art can clearly understand that for the convenience and brevity of description, the specific working process of the above-described systems, modules and units can refer to the foregoing method embodiments The corresponding process in , will not be repeated here. It should be understood that the protection scope of the present invention is not limited thereto. Any person skilled in the art can easily think of various equivalent modifications or replacements within the technical scope disclosed in the present invention, and these modifications or replacements should cover all Within the protection scope of the present invention.
| Application Number | Priority Date | Filing Date | Title |
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| CN201911352925.1ACN113032605B (en) | 2019-12-25 | 2019-12-25 | Information display method, device, equipment and computer storage medium |
| Application Number | Priority Date | Filing Date | Title |
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| CN201911352925.1ACN113032605B (en) | 2019-12-25 | 2019-12-25 | Information display method, device, equipment and computer storage medium |
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| CN113032605A CN113032605A (en) | 2021-06-25 |
| CN113032605Btrue CN113032605B (en) | 2023-08-18 |
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| CN201911352925.1AActiveCN113032605B (en) | 2019-12-25 | 2019-12-25 | Information display method, device, equipment and computer storage medium |
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