CN112925493A - Data display method, system, device, equipment and medium - Google Patents
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- CN112925493A CN112925493ACN202110224336.6ACN202110224336ACN112925493ACN 112925493 ACN112925493 ACN 112925493ACN 202110224336 ACN202110224336 ACN 202110224336ACN 112925493 ACN112925493 ACN 112925493A
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Abstract
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a data display method, system, device, apparatus, and medium.
Background
In the big data era, various information is full of every corner, and how to dig out valuable information data from massive information data and perform targeted display and presentation is an important means for improving economic value. Particularly in the field of advertisement delivery, for example, internet commercial advertisements that directly or indirectly promote goods or services in the form of words, pictures, audio, video or other forms through internet media such as websites, webpages, internet applications and the like, how to deliver the advertisements to specific consumer groups is a key step for realizing the value of the advertisements.
The advertisement delivery system in the prior art generally directly puts prepared advertisement data into the advertisement display position without additional operation and setting, and when a user enters carriers such as a website, app, a webpage, an applet and a public number, the advertisement display position is embedded into the carriers, so that when the user sees the advertisement display position, the advertisement display position displays the prepared N pieces of advertisement data. Because the playing sequence, the weight and the characteristic value of the N advertisements are not set, and the target display users and the characteristic values of the N advertisements are not marked, all the advertisements of all the users have the same weight, and the advertisement data delivery efficiency and the pertinence are not high. For example, if the user 1 is only interested in the advertisement data 1 (i.e., the feature value of the advertisement data 1 matches the user 1), the probability that the user 1 sees the advertisement data 1 is only 1/N. The other N-1 pieces of data, which are not interesting to the user 1, are invalid advertisement data because the characteristic values of the N-1 pieces of advertisement data do not match the user 1.
Disclosure of Invention
In view of the above, an object of the present invention is to provide a data display method, apparatus, device and storage medium, in which a preset display mode of target data is determined by selecting different preset policy elements and combining the preset policy elements by using a logical operator, and then the target data is displayed according to the preset display mode, and the selectable and flexible data display mode makes data display more targeted, and improves data display efficiency. The specific scheme is as follows:
a first aspect of the present application provides a data display method, including:
determining a preset strategy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data;
combining the preset strategy elements by using a logical operator to obtain a preset display mode of the target data;
and correspondingly displaying the target data based on the preset display mode.
Optionally, the determining, according to the target requirement, a preset policy element corresponding to the target data includes:
determining a specific data display bit, a user characteristic value and a target data characteristic value as preset strategy elements corresponding to the target data according to target requirements; wherein the user characteristic value is a characteristic value of a display object of the target data;
correspondingly, the combining the preset policy elements by using a logical operator to obtain the preset display mode of the target data includes:
and combining the specific data display bit, the user characteristic value and the target data characteristic value by using a logic and operator to obtain a preset display mode of the target data.
Optionally, the correspondingly displaying the target data based on the preset display mode includes:
and matching the user characteristic value with the target data characteristic value, and if the matching is successful, displaying the target data at the specific data display position.
Optionally, the determining, according to the target requirement, a preset policy element corresponding to the target data includes:
determining a specific data display position and a user list as preset strategy elements corresponding to target data according to target requirements; the user list stores display object information of the target data;
correspondingly, the combining the preset policy elements by using a logical operator to obtain the preset display mode of the target data includes:
and combining the specific data display bit and the user list by using a logic and operator to obtain a preset display mode of the target data.
Optionally, the correspondingly displaying the target data based on the preset display mode includes:
and acquiring target object information corresponding to the target data, judging whether the display object information stored in the user list has the target object information, and if so, displaying the target data at the specific data display position.
A second aspect of the present application provides a data display system comprising: data display control module and display position module, wherein:
the data display control module is used for determining preset strategy elements corresponding to target data according to target requirements, wherein different preset strategy elements are independent from each other and can reflect different display strategies of the target data, and the preset strategy elements are combined by using a logical operator to obtain a preset display mode of the target data;
and the display position module is used for correspondingly displaying the target data based on the preset display mode.
Optionally, the data display system further includes a data preparation module, configured to acquire the target data.
A third aspect of the present application provides a data display apparatus comprising:
the determining module is used for determining a preset strategy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data;
the combination module is used for combining the preset strategy elements by using a logical operator to obtain a preset display mode of the target data;
and the display module is used for correspondingly displaying the target data based on the preset display mode.
A fourth aspect of the present application provides an electronic device comprising a processor and a memory; wherein the memory is used for storing a computer program which is loaded and executed by the processor to implement the aforementioned data display method.
A fifth aspect of the present application provides a computer-readable storage medium having stored therein computer-executable instructions, which, when loaded and executed by a processor, implement the aforementioned data display method.
According to the method, firstly, preset strategy elements corresponding to target data are determined according to target requirements, wherein different preset strategy elements are independent from each other and can reflect different display strategies of the target data, then the preset strategy elements are combined by using a logical operator to obtain a preset display mode of the target data, and finally, the target data are correspondingly displayed based on the preset display mode. The method and the device for displaying the target data determine the preset display mode of the target data by selecting different preset strategy elements and combining the preset strategy elements by using logical operators, and then display is carried out according to the preset display mode, the data display mode which is selectable and flexible enables the data display to be more pertinent, and meanwhile, the data display efficiency is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
FIG. 1 is a flow chart of a data display method provided herein;
FIG. 2 is a schematic diagram of a conventional data display system provided herein;
FIG. 3 is a schematic diagram of a data display system provided herein;
fig. 4 is a schematic structural diagram of a data display device provided in the present application;
fig. 5 is a block diagram of a data display electronic device according to the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the advertisement delivery system in the prior art, prepared advertisement data is generally directly put into an advertisement display position without additional operation and setting, and because the playing sequence, the weight and the characteristic value of the advertisement are not set, and target display users and the characteristic values of the target display users do not mark the advertisement, each advertisement of all users is weighted equally, the advertisement data delivery efficiency is not high, and the pertinence is not strong. In view of the technical defects, the application provides a data display scheme, which determines a preset display mode of target data by selecting different preset strategy elements and combining the preset strategy elements by using logical operators, and then displays the target data according to the preset display mode, wherein the selectable and flexible data display mode enables data display to be more targeted, and meanwhile, the data display efficiency is improved.
Fig. 1 is a flowchart of a data display method according to an embodiment of the present disclosure. Referring to fig. 1, the data display method includes:
s11: determining a preset strategy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data.
In this embodiment, first, a preset policy element corresponding to target data is determined according to a target requirement, where the target requirement corresponds to a type of the preset policy element for processing the target data. The target data may be advertisement data, and accordingly, the data display in this embodiment is advertisement data display. Before determining the preset policy elements corresponding to the target data according to the target requirements, the advertisement data needs to be prepared in advance. In the internet advertisement, the format of the advertisement data is not limited, and may be text, picture, audio, video or other forms, and the corresponding advertisement material (including text, picture, audio, video or other forms) is prepared mainly according to the commercial target of the advertisement. For the advertisement data, the preset policy elements may be a specific advertisement display position, whether a user logs in, a user list, a user characteristic value, a user source, an advertisement data characteristic value, a time period, and the like, and one or more of the preset policy elements may be selected according to a target requirement. Each kind of the preset strategy elements are mutually independent, and due to the independence among the preset strategy elements, the strategy elements can be newly added, updated, modified and deleted in the system according to actual requirements, so that the method is very flexible and convenient, and the development cost of newly adding one strategy element is very low.
In a specific embodiment, a specific data display bit, a user characteristic value and a target data characteristic value are determined as preset policy elements corresponding to target data according to target requirements, wherein the user characteristic value is a characteristic value of a display object of the target data. That is, when the preset policy element is selected, when the target requirement is to consider the user characteristic value and the characteristic value of the advertisement data, the specific data display position, the user characteristic value, and the target data characteristic value are selected as the preset policy element corresponding to the advertisement data.
In another specific embodiment, a specific data display bit and a user list are determined as preset policy elements corresponding to target data according to target requirements, wherein display object information of the target data is stored in the user list. That is, when the preset policy element is selected, when the target requirement is to consider only the display object information of the advertisement data, the specific data display position and the user list are selected as the preset policy element corresponding to the advertisement data.
S12: and combining the preset strategy elements by using a logical operator to obtain a preset display mode of the target data.
S13: and correspondingly displaying the target data based on the preset display mode.
In this embodiment, different logics may be set between the preset policy elements to perform control, such as logical and, logical or logical and non-logical, and a preset display mode of the target data is obtained through logical control, and the preset display mode is bound to the target data. When two of the preset policy elements are set to be and logic, this means that only two elements are satisfied simultaneously, and then this mode is satisfactory. When two elements in the preset policy element are set to be or logic, it means that either of the two elements is satisfied, and the mode is satisfactory.
In a specific embodiment, when a specific data display bit, a user characteristic value, and a target data characteristic value are selected as the preset policy elements corresponding to the advertisement data, the specific data display bit, the user characteristic value, and the target data characteristic value are combined by using a logical and operator to obtain a preset display mode of the target data. Correspondingly, the process of correspondingly displaying the target data based on the preset display mode may specifically be that the user characteristic value is matched with the target data characteristic value, and if the matching is successful, the target data is displayed at the specific data display bit. When a user enters carriers such as websites, apps, webpages, applets, public numbers and the like, because the advertisement display position is embedded in the carrier, if the user simultaneously meets two strategies of a user characteristic value and an advertisement data characteristic value, the advertisement system judges that the bound strategy elements in the preset display mode are hit, and therefore the user can see the advertisement. If the user does not satisfy the two strategies of the user characteristic value and the advertisement data characteristic value at the same time, the user cannot see the advertisement.
In another specific embodiment, when a specific data display position and a user list are selected as the preset policy elements corresponding to the advertisement data, the specific data display position and the user list are combined by using a logical and operator to obtain the preset display mode of the target data. Correspondingly, the process of correspondingly displaying the target data based on the preset display mode may specifically be that target object information corresponding to the target data is acquired, whether the target object information exists in the display object information stored in the user list is judged, and if the target object information exists, the target data is displayed at the specific data display position. When a user enters carriers such as websites, apps, webpages, applets, public numbers and the like, because the advertisement display position is embedded in the carrier, if the user is in the user list, the advertisement system judges that the bound strategy element in the preset display mode is hit, and therefore the user can see the advertisement. If the user is not in the user list, the bound policy element in the preset display mode is not hit, and therefore, the user cannot see the advertisement.
It can be seen that, in the embodiment of the application, first, preset policy elements corresponding to target data are determined according to target requirements, wherein different preset policy elements are independent from each other and can reflect different display policies of the target data, then, the preset policy elements are combined by using a logical operator to obtain a preset display mode of the target data, and finally, the target data are correspondingly displayed based on the preset display mode. According to the method and the device, the preset display mode of the target data is determined by selecting different preset strategy elements and combining the preset strategy elements by using logical operators, and then the target data is displayed according to the preset display mode, so that the data display is more targeted due to the selectable and flexible data display mode, and meanwhile, the data display efficiency is improved.
Fig. 2 and fig. 3 are schematic diagrams of two advertisement delivery systems disclosed in the embodiment of the present application. Fig. 2 shows an advertisement system in the prior art, which shows that in the prior art, prepared advertisement data is generally directly placed in an advertisement display space, and no additional operation or setting is required, and when a user enters a carrier such as a website, an app, a webpage, an applet, a public number, and the like, since the advertisement display space is already embedded in the carrier, when the user sees the advertisement display space, the advertisement display space displays N pieces of prepared advertisement data. Because the playing sequence, the weight and the characteristic value of the N advertisements are not set, and the target display users and the characteristic values of the N advertisements are not marked, all the advertisements of all the users have the same weight, and the advertisement data delivery efficiency and the pertinence are not high. Fig. 3 is an advertisement system improved according to the technical defects in the embodiment of the present application, and mainly includes an advertisement data preparation module, a data display control module, an advertisement display position, and an advertisement data display module, which are innovatively integrated in the embodiment, wherein sub-modules inside the data display control module and corresponding service logics thereof are core contents of the system, and refer to the detailed flow in fig. 3 specifically. Compared with fig. 2, a data display control module is added, and the data display control module is configured to determine preset policy elements corresponding to target data according to a target requirement, where different preset policy elements are independent of each other and can reflect different display policies of the target data, and combine the preset policy elements by using a logical operator to obtain a preset display mode of the target data.
In the advertisement data preparation module, the prepared internet advertisement data can be in a form of words, pictures, audio, video or other forms, and the corresponding advertisement materials including but not limited to the words, pictures, audio, video or other forms are prepared mainly according to the commercial targets of the advertisements. And the data display control module supports various preset strategy elements. Each kind of the preset strategy elements are mutually independent, and due to the independence among the preset strategy elements, the strategy elements can be newly added, updated, modified and deleted in the system according to actual requirements, so that the method is very flexible and convenient, and the development cost of newly adding one strategy element is very low. It is understood that the delivery mode can select the policy elements for flexible combination and setting. For example, there are T policy elements, 1, or 2, or T elements may be selected from the policy elements, and the selected policy elements are combined with logical operators such as and logic, or logic, and non-logic, etc. to form a corresponding placement mode, and are displayed by using the advertisement display position module and the advertisement data display module, in this way, the system has a very high flexibility in placing advertisements. The weight of each piece of prepared N pieces of advertisement data is different for all M users, because the delivery modes bound by each piece of advertisement data are different for the N pieces of advertisement data, the strategy elements selected by different delivery modes are different, and the logic relationship set between the strategy elements is also different. Assuming that the user 1 is only interested in the advertisement data 1, there are many ways to achieve this, such as selecting a user list in the policy element, where the user list stores the related information of the user 1, or selecting the user feature value in the policy element, and so on, by feature value matching.
Therefore, through the advertisement delivery system described in fig. 3, the problem of setting the characteristic value of the advertisement data is solved, the advertisement delivery system can recognize the key content of the advertisement, the problem of setting the characteristic value of the target user is solved, the key characteristic of the target user can be observed by the advertisement delivery system, the problem of matching the characteristic value of the advertisement data and the characteristic value of the target user is also solved, the advertisement data with matched characteristic values can be delivered to the target user corresponding to the matched characteristic values in a targeted manner, thereby realizing the accurate delivery of the specific advertisement to the specific user, making the targeted delivery of the advertisement more efficient, the targeting of the advertisement data delivery is extremely strong, and the delivery efficiency is extremely high.
Referring to fig. 4, an embodiment of the present application further discloses a data display device, which includes:
the determiningmodule 11 is configured to determine a preset policy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data;
thecombination module 12 is configured to combine the preset policy elements by using a logical operator to obtain a preset display mode of the target data;
and thedisplay module 13 is configured to perform corresponding display on the target data based on the preset display mode.
It can be seen that, in the embodiment of the application, first, preset policy elements corresponding to target data are determined according to target requirements, wherein different preset policy elements are independent from each other and can reflect different display policies of the target data, then, the preset policy elements are combined by using a logical operator to obtain a preset display mode of the target data, and finally, the target data are correspondingly displayed based on the preset display mode. According to the method and the device, the preset display mode of the target data is determined by selecting different preset strategy elements and combining the preset strategy elements by using logical operators, and then the target data is displayed according to the preset display mode, so that the data display is more targeted due to the selectable and flexible data display mode, and meanwhile, the data display efficiency is improved.
In some specific embodiments, the determiningmodule 11 is specifically configured to determine, according to a target requirement, a specific data display bit, a user characteristic value, and a target data characteristic value as a preset policy element corresponding to the target data; wherein the user characteristic value is a characteristic value of a display object of the target data;
correspondingly, the combiningmodule 12 is specifically configured to combine the specific data display bit, the user characteristic value, and the target data characteristic value by using a logical and operator to obtain a preset display mode of the target data.
In some specific embodiments, the determiningmodule 11 is further configured to determine, according to a target requirement, a specific data display bit and a user list as a preset policy element corresponding to the target data; the user list stores display object information of the target data;
correspondingly, the combiningmodule 12 is specifically configured to combine the specific data display bit and the user list by using a logical and operator to obtain a preset display mode of the target data;
in some embodiments, thedisplay module 13 is specifically configured to match the user characteristic value with the target data characteristic value, and if the matching is successful, display the target data at the specific data display bit.
In some specific embodiments, thedisplay module 13 is further specifically configured to acquire target object information corresponding to the target data, determine whether the target object information exists in the display object information stored in the user list, and if the target object information exists in the display object information stored in the user list, display the target data in the specific data display bit.
Further, the embodiment of the application also provides electronic equipment. FIG. 5 is a block diagram illustrating anelectronic device 20 according to an exemplary embodiment, and the contents of the diagram should not be construed as limiting the scope of use of the present application in any way.
Fig. 5 is a schematic structural diagram of anelectronic device 20 according to an embodiment of the present disclosure. Theelectronic device 20 may specifically include: at least one processor 21, at least one memory 22, a power supply 23, a communication interface 24, an input output interface 25, and a communication bus 26. The memory 22 is used for storing a computer program, and the computer program is loaded and executed by the processor 21 to implement the relevant steps in the data display method disclosed in any of the foregoing embodiments.
In this embodiment, the power supply 23 is configured to provide a working voltage for each hardware device on theelectronic device 20; the communication interface 24 can create a data transmission channel between theelectronic device 20 and an external device, and a communication protocol followed by the communication interface is any communication protocol applicable to the technical solution of the present application, and is not specifically limited herein; the input/output interface 25 is configured to obtain external input data or output data to the outside, and a specific interface type thereof may be selected according to specific application requirements, which is not specifically limited herein.
In addition, the memory 22 is used as a carrier for resource storage, and may be a read-only memory, a random access memory, a magnetic disk or an optical disk, etc., and the resources stored thereon may include an operating system 221, a computer program 222, advertisement data 223, etc., and the storage manner may be a transient storage or a permanent storage.
The operating system 221 is used for managing and controlling each hardware device and the computer program 222 on theelectronic device 20, so as to realize the operation and processing of the mass advertisement data 223 in the memory 22 by the processor 21, which may be Windows Server, Netware, Unix, Linux, or the like. The computer program 222 may further include a computer program that can be used to perform other specific tasks in addition to the computer program that can be used to perform the data display method performed by theelectronic device 20 disclosed in any of the foregoing embodiments. Data 223 may include advertisement data collected byelectronic device 20.
Further, an embodiment of the present application further discloses a storage medium, in which a computer program is stored, and when the computer program is loaded and executed by a processor, the steps of the data display method disclosed in any of the foregoing embodiments are implemented.
The embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same or similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The data display method, system, device, apparatus and storage medium provided by the present invention are described in detail above, and the principle and the implementation of the present invention are explained in this document by applying specific examples, and the description of the above examples is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A method of displaying data, comprising:
determining a preset strategy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data;
combining the preset strategy elements by using a logical operator to obtain a preset display mode of the target data;
and correspondingly displaying the target data based on the preset display mode.
2. The data display method of claim 1, wherein the determining the preset policy element corresponding to the target data according to the target requirement comprises:
determining a specific data display bit, a user characteristic value and a target data characteristic value as preset strategy elements corresponding to the target data according to target requirements; wherein the user characteristic value is a characteristic value of a display object of the target data;
correspondingly, the combining the preset policy elements by using a logical operator to obtain the preset display mode of the target data includes:
and combining the specific data display bit, the user characteristic value and the target data characteristic value by using a logic and operator to obtain a preset display mode of the target data.
3. The data display method according to claim 2, wherein the displaying the target data based on the preset display mode comprises:
and matching the user characteristic value with the target data characteristic value, and if the matching is successful, displaying the target data at the specific data display position.
4. The data display method of claim 1, wherein the determining the preset policy element corresponding to the target data according to the target requirement comprises:
determining a specific data display position and a user list as preset strategy elements corresponding to target data according to target requirements; the user list stores display object information of the target data;
correspondingly, the combining the preset policy elements by using a logical operator to obtain the preset display mode of the target data includes:
and combining the specific data display bit and the user list by using a logic and operator to obtain a preset display mode of the target data.
5. The data display method according to claim 4, wherein the displaying the target data based on the preset display mode comprises:
and acquiring target object information corresponding to the target data, judging whether the display object information stored in the user list has the target object information, and if so, displaying the target data at the specific data display position.
6. A data display system comprising a data display control module and a display bit module, wherein:
the data display control module is used for determining preset strategy elements corresponding to target data according to target requirements, wherein different preset strategy elements are independent from each other and can reflect different display strategies of the target data, and the preset strategy elements are combined by using a logical operator to obtain a preset display mode of the target data;
and the display position module is used for correspondingly displaying the target data based on the preset display mode.
7. The data display system of claim 6, further comprising a data preparation module to obtain the target data.
8. A data display device, comprising:
the determining module is used for determining a preset strategy element corresponding to the target data according to the target requirement; different preset strategy elements are independent from each other and can reflect different display strategies of the target data;
the combination module is used for combining the preset strategy elements by using a logical operator to obtain a preset display mode of the target data;
and the display module is used for correspondingly displaying the target data based on the preset display mode.
9. An electronic device, comprising a processor and a memory; wherein the memory is for storing a computer program that is loaded and executed by the processor to implement the data display method of any of claims 1 to 5.
10. A computer-readable storage medium storing computer-executable instructions which, when loaded and executed by a processor, carry out a data display method according to any one of claims 1 to 5.
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| CN114018323A (en)* | 2021-10-31 | 2022-02-08 | 东风商用车有限公司 | Multi-gas-cylinder liquid level and pressure display control strategy, system, storage medium and vehicle |
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