Finally multiplying IF by IDF to obtain TF-IDF numerical value, namely the text importance score of the vocabulary; taking the above technical solution as an example, the text importance score of the word "puppet cat" is 0.2 × 1=0.2.

The content display pages usually comprise rich vocabulary information, all vocabularies in each content display page are not required to be used as alternative keywords, and partial vocabularies with more occurrence times can be obtained in each content display page in a screening mode to be used as alternative keywords so as to reduce the calculation pressure of terminal equipment or a server; specifically, the obtaining of the alternative keywords in each content display page includes: acquiring alternative keywords of which the occurrence times are greater than or equal to a preset minimum occurrence time in each content display page; or in each content display page, arranging the words according to the sequence of the occurrence times from large to small, and in each content display page, acquiring a first preset number of alternative keywords according to the arrangement sequence of the words. The vocabulary with the occurrence frequency reaching a certain frequency requirement (for example, 5 times) in each content display page can be used as the alternative keyword; the number requirement of the alternative keywords, i.e. the first preset number (e.g. 3) may also be set in each content presentation page, i.e. in each content presentation page, 3 words with the largest occurrence number are used as the alternative keywords, so as to reduce the number of the alternative keywords, reduce the computing pressure of the terminal device or the server,

s130, determining the behavior type score of each candidate keyword in the at least one content display page according to the user behavior type corresponding to the at least one content display page.

Different user behaviors reflect different degrees of user attention, for example, browsing behaviors of the user only reflect general attention of the user, and purchasing behaviors of the user obviously represent interest points which are very concerned by the user, so different behavior type scores are allocated to different user behavior types, for example, browsing behaviors, searching behaviors, commenting behaviors, agreeing behaviors, collecting behaviors, shopping cart adding behaviors and purchasing behaviors in the technical scheme, the behavior type scores of the behaviors are sequentially increased, and the behavior type scores are respectively set to be 0.4, 0.5, 0.6, 0.7, 0.8, 0.9 and 1.

S140, determining the recommendation score of each candidate keyword according to the importance score and the behavior type score of each candidate keyword.

And performing multiplication operation on the text importance score and the behavior type score of the alternative keyword, wherein the multiplication operation result is the recommendation score of the alternative keyword, and the higher the recommendation score is, the more important the text content of the vocabulary is, the greater the incidence relation with the user is, and the more the attention point and the interest point of the user are matched.

Optionally, in this embodiment of the present invention, after determining, according to a user behavior type corresponding to the at least one content presentation page, a behavior type score of each candidate keyword in the at least one content presentation page, the method further includes: determining the behavior frequency score of each alternative keyword according to the user behavior frequency in unit time corresponding to each alternative keyword; determining a recommendation score of each candidate keyword according to the text importance score and the behavior type score of each candidate keyword, wherein the determining of the recommendation score of each candidate keyword comprises the following steps: and determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score and the behavior frequency score of each alternative keyword.

The unit time is related to the preset time period in the above technical solution, if the preset time period is the past several days (i.e. taking "day" as the time unit), the unit time may be set to one day, if the preset time period is the past several months (i.e. taking "month" as the time unit), the unit time may be set to one month; the user behavior frequency in unit time corresponding to the alternative keyword reflects the influence degree of the alternative keyword on the user, and the larger the user behavior frequency in unit time is, the larger the influence degree on the user is; for example, in one day, the alternative keyword a appears in the content presentation page acquired by the network behavior of the user 2 times, and the alternative keyword B appears in the content presentation page acquired by the network behavior of the user 50 times, and obviously, the influence of the alternative keyword B on the user is greater than that of the alternative keyword a. According to the frequency band of the user behavior frequency in the unit time, a corresponding behavior frequency score can be obtained, for example, when the user behavior frequency of the alternative keyword in the corresponding unit time is 0 to 10 times, the corresponding behavior frequency score is 1; when the number of times is between 11 and 50, the corresponding behavior frequency is 1.5; the corresponding behavior frequency is 1.8 when the number of times is 50 to 100, and the corresponding behavior frequency is 2 when the number of times is more than 100. And performing product operation on the text importance score, the behavior type score and the behavior frequency score of the alternative keyword, wherein the product operation result is the recommendation score of the alternative keyword.

Optionally, in this embodiment of the present invention, after determining, according to a user behavior type corresponding to the at least one content presentation page, a behavior type score of each candidate keyword in the at least one content presentation page, the method further includes: obtaining interest attenuation scores of each alternative keyword; wherein the interest decay score is related to the interval time between the acquisition time of the candidate keyword and the current time; determining a recommendation score of each candidate keyword according to the text importance score and the behavior type score of each candidate keyword, wherein the determining of the recommendation score of each candidate keyword comprises the following steps: determining a recommendation score of each alternative keyword according to the text importance score, the behavior type score and the interest attenuation score of each alternative keyword; or determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score, the behavior frequency score and the interest decay score of each alternative keyword.

The interest level of a user in a thing usually declines continuously with time, for example, the user browses a webpage five days ago, the alternative keyword "puppet cat" is included in the alternative keyword acquired by the webpage, the user browses a webpage one day ago, the alternative keyword "bose cat" is included in the alternative keyword acquired by the webpage, obviously, the browsing content one day ago is more capable of really predicting the current interest point of the user compared with the browsing content five days ago, therefore, the interest decay score of each alternative keyword can be determined according to the interval time between the acquisition time of each alternative keyword and the current time, for example, the preset time period is 5 days, the corresponding interval time can be 5 days, 4 days, 3 days, 2 days and 1 day, the interest decay scores can be respectively set to be 0.6, 0.7, 0.8, 0.9 and 1, namely, the interest decay score increases with the interval time.

Optionally, in this embodiment of the present invention, the obtaining an interest decay score of each candidate keyword includes: obtaining interest attenuation score of each candidate keyword based on the following formula

n_i ＝k_i ×exp(-m_i ×t_i ) (formula 1-1)

Wherein m is_i As attenuation coefficient, t_i Is the interval time, k, between the acquisition time of the alternative keyword and the current time_i Initial interest score for alternative keywords, n_i And the interest decay score of the alternative keyword is exp, an exponential function with e as a base, and i is the number of the user behavior type corresponding to the alternative keyword.

Taking the above technical solution as an example, the numbers of the browsing behavior, the searching behavior, the commenting behavior, the like behavior, the collecting behavior, the shopping cart adding behavior and the purchasing behavior are respectively 1 to 7, that is, the i values are respectively 1 to 7. Different user behavior types have different initial interest scores, the higher the behavior type score is, the higher the corresponding initial interest score is, and the higher the interest decay score is at the same interval time; for example, the browsing behavior reflects general attention of the user, and accordingly, the initial interest score of the candidate keyword in the user behavior type is low, and after time decay, the interest decay score is low; the purchasing behavior is obviously the interest point which is very concerned by the user, and accordingly, the initial interest score of the alternative keyword under the behavior type of the user is higher, although the interest decay score may still keep a higher value after a period of decay; therefore, different initial interest scores and interest attenuation scores with the interval time being a preset time period are preset for different user behavior types, finally, attenuation coefficients respectively matched with each user behavior type are calculated, and therefore calculation formulas of the interest attenuation scores respectively corresponding to the user behavior types are obtained.

For example, the initial interest score k for browsing behavior (corresponding to an i value of 1)₁ Set to 100, the preset time period is 5 days, and the decay score of interest after 5 days is expected to be 1, i.e. t₁ When the value is 5, n₁ The value is 1, so that the corresponding attenuation system can be calculated and obtainedNumber m₁ To 0.921, the corresponding formula 1-1 can be specifically changed to n₁ ＝100×exp(-0.921×t₁ ) According to the interval time t between the acquisition time and the current time of each alternative keyword₁ That is, the interest decay score n of the candidate keyword can be obtained₁ 。

S150, according to the recommendation score of each alternative keyword, determining a recommended awakening word matched with the target user, and displaying the recommended awakening word to the target user.

When a user wakes up the terminal equipment or modifies a wake-up word of the terminal equipment, one or more alternative keywords with the highest recommendation score are used as the recommended wake-up word To be pushed To the user in a TTS (Text To Speech) broadcasting mode and/or a screen display mode.

Optionally, in this embodiment of the present invention, the determining, according to the recommendation score of each candidate keyword, a recommended wakening word matched with the target user, and displaying the recommended wakening word to the target user includes: classifying the alternative keywords, and respectively acquiring the alternative keywords with the highest recommendation scores under the classification categories as alternative recommended words; and acquiring awakening recommended words with highest recommendation scores and a second preset number from the alternative recommended words, and displaying the awakening recommended words to the target user. Classifying the candidate keywords, including clustering the obtained candidate keywords, for example, clustering the keywords by a Word to vector (Word vector) model to form different classification categories; the method also comprises the steps of presetting a plurality of classification categories, and dividing the candidate keywords into the classification categories according to word senses after the candidate keywords are obtained. The alternative keywords are classified, the awakening recommended words are respectively obtained under each classification category, the awakening words with strong relevance are recommended to the user from a plurality of different angles, the recommendation range related to the recommended words is further expanded, and the problem that the recommended awakening words are poor in diversity under a single category is solved. For example, most of the network data acquired by the user in the last 5 days is related to "cat", and according to the recommendation score of each candidate keyword, it can be determined that the candidate keywords with the highest score are "puppet cat", "bosch cat", "banglas cat", "skateboard", and "lipstick" in turn, and if the number of the awakening recommended words (i.e., the second preset number) is 3, it is obvious that the recommended awakening words should be "puppet cat", "bosch cat", and "banglas cat"; however, in fact, the three candidate keywords are all in the same category (i.e. category "cat"), and even if only one of the three candidate keywords is recommended to the user (i.e. only "puppet cat" with the highest recommendation score is used as the recommended awakening word), the user can associate with the other two candidate keywords, and still can set the awakening word meeting the needs of the user according to the recommendation; therefore, under different classification categories, the three finally determined recommended awakening words are respectively 'puppet cat' (the corresponding category is 'cat'), 'skateboard' (the corresponding category is 'sports equipment'), 'lipstick' (the corresponding category is 'cosmetics'), and multi-angle pushing of the awakening words is realized.

Example two

Fig. 2 is a block diagram of a structure of a device for recommending a wakeup word according to a second embodiment of the present invention, where the device specifically includes: a networkdata acquisition module 210, a text importancescore acquisition module 220, a behavior typescore acquisition module 230, a recommendationscore acquisition module 240 and a wakeupword presentation module 250;

a networkdata acquiring module 210, configured to acquire network data of a target user within a preset time period; the network data comprises at least one content display page and a user behavior type corresponding to the at least one content display page;

a text importance score obtainingmodule 220, configured to obtain alternative keywords in each content presentation page, and obtain a text importance score of each alternative keyword according to a word frequency and an inverse text frequency index;

a behavior type score obtainingmodule 230, configured to determine a behavior type score of each candidate keyword in the at least one content presentation page according to a user behavior type corresponding to the at least one content presentation page;

a recommendationscore obtaining module 240, configured to determine a recommendation score of each candidate keyword according to the text importance score and the behavior type score of each candidate keyword;

and the awakeningword display module 250 is configured to determine, according to the recommendation score of each candidate keyword, a recommended awakening word matched with the target user, and display the recommended awakening word to the target user.

Optionally, on the basis of the above technical solution, the user behavior type includes a browsing behavior, a searching behavior, a commenting behavior, a like behavior, a collecting behavior, an adding shopping cart behavior, and/or a purchasing behavior.

Optionally, on the basis of the above technical solution, the text importance score obtainingmodule 220 is specifically configured to obtain alternative keywords, of which the occurrence times are greater than or equal to a preset minimum occurrence time, in each content display page; or in each content display page, arranging the words according to the sequence of the occurrence times from large to small, and in each content display page, acquiring a first preset number of alternative keywords according to the arrangement sequence of the words.

Optionally, on the basis of the above technical solution, the apparatus for recommending a wakeup word further includes:

and the behavior frequency score acquisition module is used for determining the behavior frequency score of each alternative keyword according to the user behavior frequency in unit time corresponding to each alternative keyword.

Optionally, on the basis of the foregoing technical solution, the recommendationscore obtaining module 240 is specifically configured to determine the recommendation score of each candidate keyword according to the text importance score, the behavior type score, and the behavior frequency score of each candidate keyword.

an interest attenuation score obtaining module, configured to obtain an interest attenuation score of each candidate keyword; wherein the interest decay score is related to the interval time between the acquisition time of the candidate keyword and the current time.

Optionally, on the basis of the foregoing technical solution, the recommendationscore obtaining module 240 is specifically configured to determine the recommendation score of each candidate keyword according to the text importance score, the behavior type score, and the interest decay score of each candidate keyword; or determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score, the behavior frequency score and the interest attenuation score of each alternative keyword.

Optionally, on the basis of the above technical solution, the interest decay score obtaining module is specifically configured to obtain the interest decay score of each candidate keyword based on the following formula

n_i ＝k_i ×exp(-m_i ×t_i )

Wherein m is_i As attenuation coefficient, t_i Is the interval time, k, between the acquisition time of the alternative keyword and the current time_i Initial interest score for alternative keywords, n_i Interest decay score for the candidate keyword, exp ise is an exponential function with the base, and i is the number of the user behavior type corresponding to the alternative keyword.

Optionally, on the basis of the above technical solution, the awakeningword display module 250 specifically includes:

the classification execution unit is used for classifying the alternative keywords and respectively acquiring the alternative keywords with the highest recommendation scores under the classification categories as alternative recommended words;

and the awakening word display unit is used for acquiring the awakening recommended words with the highest recommendation scores and the second preset number in the alternative recommended words and displaying the awakening recommended words to the target user.

Optionally, on the basis of the above technical solution, the browsing behavior includes an audio playing behavior.

The device can execute the recommendation method of the awakening words provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided in any embodiment of the present invention.

EXAMPLE III

Fig. 3 is a schematic structural diagram of a terminal device according to a third embodiment of the present invention. Fig. 3 illustrates a block diagram of anexemplary terminal device 12 suitable for use in implementing embodiments of the present invention. Theterminal device 12 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.

As shown in fig. 3,terminal device 12 is in the form of a general purpose computing device. The components ofterminal device 12 may include, but are not limited to: one or more processors orprocessing units 16, amemory 28, and abus 18 that couples various system components including thememory 28 and theprocessing unit 16.

Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Terminal device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible byterminal device 12 and includes both volatile and nonvolatile media, removable and non-removable media.

Thememory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) 30 and/orcache memory 32.Terminal device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only,storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected tobus 18 by one or more data media interfaces.Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.

A program/utility 40 having a set (at least one) ofprogram modules 42 may be stored, for example, inmemory 28,such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment.Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.

Terminal device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device,display 24, etc.), with one or more devices that enable a user to interact withterminal device 12, and/or with any devices (e.g., network card, modem, etc.) that enableterminal device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O)interface 22. Also,terminal device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) vianetwork adapter 20. As shown, thenetwork adapter 20 communicates with the other modules of theterminal device 12 over thebus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction withterminal device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

Theprocessing unit 16 executes various functional applications and data processing by executing programs stored in thememory 28, for example, implementing a recommendation method of a wake word provided by any embodiment of the present invention. Namely: acquiring network data of a target user within a preset time period; the network data comprises at least one content display page and a user behavior type corresponding to the at least one content display page; acquiring alternative keywords in each content display page, and acquiring a text importance score of each alternative keyword according to a word frequency and an inverse text frequency index; determining a behavior type score of each alternative keyword in the at least one content presentation page according to a user behavior type corresponding to the at least one content presentation page; determining a recommendation score of each alternative keyword according to the text importance score and the behavior type score of each alternative keyword; and determining a recommended awakening word matched with the target user according to the recommendation score of each alternative keyword, and displaying the recommended awakening word to the target user.

Example four

The fourth embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method for recommending a wake-up word according to any embodiment of the present invention; the method comprises the following steps:

Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with a hint execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

It is to be noted that the foregoing description is only exemplary of the invention and that the principles of the technology may be employed. Those skilled in the art will appreciate that the present invention is not limited to the particular embodiments described herein, and that various obvious changes, rearrangements and substitutions will now be apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. A method for recommending a wake-up word, comprising:

acquiring network data of a target user within a preset time period; the network data comprises at least one content display page and a user behavior type corresponding to the at least one content display page; the user behavior type is used for triggering the content display page;

2. The method of claim 1, wherein the user behavior types include browsing behavior, searching behavior, commenting behavior, praise behavior, collecting behavior, adding shopping cart behavior, and/or purchasing behavior.

3. The method according to claim 1, wherein the obtaining of the alternative keywords in each of the content presentation pages comprises:

acquiring alternative keywords of which the occurrence times are greater than or equal to a preset minimum occurrence time in each content display page;

or in each content display page, arranging the words according to the sequence of the occurrence times from large to small, and in each content display page, acquiring a first preset number of alternative keywords according to the arrangement sequence of the words.

4. The method of claim 1, further comprising, after determining a behavior type score for each of the candidate keywords in the at least one content presentation page according to a user behavior type corresponding to the at least one content presentation page:

determining the behavior frequency score of each alternative keyword according to the user behavior frequency in unit time corresponding to each alternative keyword;

determining a recommendation score of each candidate keyword according to the text importance score and the behavior type score of each candidate keyword, wherein the determining of the recommendation score of each candidate keyword comprises the following steps:

and determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score and the behavior frequency score of each alternative keyword.

5. The method according to claim 1 or 4, after determining the behavior type score of each candidate keyword in the at least one content presentation page according to the user behavior type corresponding to the at least one content presentation page, further comprising:

obtaining interest attenuation scores of each alternative keyword; wherein the interest decay score is related to the interval time between the acquisition time of the candidate keyword and the current time;

determining a recommendation score of each alternative keyword according to the text importance score, the behavior type score and the interest decay score of each alternative keyword;

or determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score, the behavior frequency score and the interest attenuation score of each alternative keyword.

6. The method of claim 5, wherein obtaining an interest decay score for each of the candidate keywords comprises:

obtaining interest decay score of each alternative keyword based on the following formula

n_i ＝k_i ×exp(-m_i ×t_i )

Wherein m is_i As attenuation coefficient, t_i Is the interval time, k, between the acquisition time of the alternative keyword and the current time_i Initial interest score for alternative keywords, n_i And the interest decay score of the alternative keyword is exp, which is an exponential function with e as a base, and i is the number of the user behavior type corresponding to the alternative keyword.

7. The method according to claim 1, wherein the determining, according to the recommendation score of each candidate keyword, a recommended wake-up word matching the target user and presenting the recommended wake-up word to the target user comprises:

classifying the alternative keywords, and respectively acquiring the alternative keywords with the highest recommendation scores under the classification categories as alternative recommended words;

and acquiring awakening recommended words with highest recommendation scores and a second preset number from the alternative recommended words, and displaying the awakening recommended words to the target user.

8. The method of claim 2, wherein the browsing behavior comprises an audio playback behavior.

9. An apparatus for recommending a wake-up word, comprising:

the network data acquisition module is used for acquiring network data of a target user within a preset time period; the network data comprises at least one content display page and a user behavior type corresponding to the at least one content display page; the user behavior type is used for triggering the content display page;

the recommendation score acquisition module is used for determining the recommendation score of each alternative keyword according to the text importance score and the behavior type score of each alternative keyword;

10. The apparatus of claim 9, wherein the apparatus for recommending the wake-up word further comprises:

a behavior frequency score acquisition module, configured to determine a behavior frequency score of each alternative keyword according to the user behavior frequency within a unit time corresponding to each alternative keyword;

the recommendation score obtaining module is specifically configured to determine a recommendation score of each candidate keyword according to the text importance score, the behavior type score, and the behavior frequency score of each candidate keyword.

11. The apparatus according to claim 9 or 10, wherein the apparatus for recommending the wake-up word further comprises:

an interest attenuation score obtaining module, configured to obtain an interest attenuation score of each candidate keyword; wherein the interest decay score is related to the interval time between the acquisition time of the alternative keyword and the current time;

the recommendation score acquisition module is specifically used for determining a recommendation score of each alternative keyword according to the text importance score, the behavior type score and the interest attenuation score of each alternative keyword; or determining the recommendation score of each alternative keyword according to the text importance score, the behavior type score, the behavior frequency score and the interest attenuation score of each alternative keyword.

12. The apparatus according to claim 11, wherein the interest-decay score obtaining module is specifically configured to obtain the interest-decay score of each candidate keyword based on the following formula

n_i ＝k_i ×exp(-m_i ×t_i )

13. The apparatus according to claim 9, wherein the wake-up word presentation module specifically includes:

14. A terminal device, characterized in that the terminal device comprises:

one or more processors;

a storage device to store one or more programs,

when executed by the one or more processors, cause the one or more processors to implement a method of recommending wake words as recited in any of claims 1-8.

15. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out a method of recommending a wake-up word as claimed in any one of claims 1 to 8.