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CN112637295A - Business object pushing method, device, equipment and storage medium - Google Patents

Business object pushing method, device, equipment and storage medium
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CN112637295A
CN112637295ACN202011476062.1ACN202011476062ACN112637295ACN 112637295 ACN112637295 ACN 112637295ACN 202011476062 ACN202011476062 ACN 202011476062ACN 112637295 ACN112637295 ACN 112637295A
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吴超
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Ping An Puhui Enterprise Management Co Ltd
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Ping An Puhui Enterprise Management Co Ltd
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Abstract

The invention relates to the technical field of cloud, and discloses a method, a device, equipment and a storage medium for pushing a service object, which are used for improving the accuracy of calculating service scores so as to accurately push available service objects to a request object. The business object pushing method comprises the following steps: acquiring request data of a request object and a plurality of available service objects; reading an operation target group of each available service object, and calculating a plurality of operation target factor groups according to the plurality of operation target groups; respectively acquiring a plurality of target operation weight groups based on a plurality of operation target groups through a pre-trained weight model; carrying out scoring calculation on the corresponding available service object by combining each operation target factor group and the corresponding target operation weight group to obtain a plurality of service comprehensive scores; and sequencing the service comprehensive scores from high to low, and pushing a plurality of available service objects to the request object according to the corresponding sequence. In addition, the invention also relates to a block chain technology, and the request data can be stored in the block chain.

Description

Business object pushing method, device, equipment and storage medium
Technical Field
The present invention relates to the field of service data distribution, and in particular, to a method, an apparatus, a device, and a storage medium for pushing a service object.
Background
With the development of science and technology, online and offline service modes are applied to various industries, a plurality of financial companies facilitate the loan transaction of clients, most of the financial companies adopt a platform + sponsor cooperation mode, and one platform can simultaneously interface with different fund parties of various categories, including banks, trusts, and property of listed companies. The fund from different sources has different limits and requirements on the fund cost, the loan time effectiveness, the loan support category and the like, and how to reasonably allocate the fund to the loan request object becomes a problem which needs to be solved urgently by the platform.
At present, a plurality of kinds of fund parties can be involved in loan, for different fund parties, the fund party needs to be pushed to a request object in combination with different limits and requirements, and as the fund party is allocated, a scene with more dimensions is involved, it is difficult to balance various operation factors, so that the accuracy of pushing the fund party to the request object is low.
Disclosure of Invention
The invention provides a business object pushing method, a business object pushing device, business object pushing equipment and a storage medium, which are used for improving the accuracy of calculating business scores so as to accurately push available business objects to request objects.
The first aspect of the present invention provides a method for pushing a business object, including: acquiring request data of a request object, and acquiring a plurality of available service objects according to the request data; reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the operation target groups, wherein the operation target groups correspond to the operation target factor groups one by one; acquiring a plurality of target operation weight groups respectively based on the plurality of operation target groups through a pre-trained weight model, wherein the plurality of target operation weight groups correspond to the plurality of operation target factor groups one by one; a preset weighted sampling model is adopted to combine each operation target factor group and the corresponding target operation weight group to carry out score calculation on the corresponding available service object, and a service comprehensive score corresponding to each available service object is generated to obtain a plurality of service comprehensive scores; and sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores, and pushing the plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
Optionally, in a first implementation manner of the first aspect of the present invention, the obtaining request data of a request object and obtaining a plurality of available service objects according to the request data includes: acquiring request data of a request object; analyzing the request data of the request object, generating a request field, and determining a request attribute through the request field; acquiring preset service standard data and preset service rules from each preset service object to obtain a plurality of service standard data and a plurality of service rules; and screening the plurality of service standard data according to the request attribute, and screening the plurality of service rules according to the request attribute to obtain a plurality of available service objects, wherein the service standard data corresponding to the available service objects and the corresponding service rules are respectively matched with the request attribute.
Optionally, in a second implementation manner of the first aspect of the present invention, the reading an operation target group of each available service object to obtain a plurality of operation target groups, and calculating a plurality of operation target factor groups according to the plurality of operation target groups, where the one-to-one correspondence between the plurality of operation target groups and the plurality of operation target factor groups includes: reading the operation standard corresponding to each operation target in each operation target group to obtain an operation standard group corresponding to each operation target group; calculating the operation target corresponding to each operation standard in each operation standard group, generating corresponding operation target factors, and obtaining a plurality of operation target factor groups, wherein the operation target groups correspond to the operation target factor groups one by one.
Optionally, in a third implementation manner of the first aspect of the present invention, the obtaining, through a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target sets respectively, where the one-to-one correspondence between the plurality of target operation weight sets and the plurality of operation target factor sets includes: respectively reading a plurality of initial operation right groups based on the plurality of operation target groups; and adjusting the plurality of initial operation right groups to generate a plurality of target operation right groups.
Optionally, in a fourth implementation manner of the first aspect of the present invention, the adjusting the plurality of initial sets of operation weights and generating a plurality of target sets of operation weights includes: acquiring an adjusting instruction sent from the outside, and analyzing the adjusting instruction to obtain a plurality of target value groups; respectively adjusting the plurality of initial operation right groups according to the plurality of target value groups to obtain a plurality of target operation right groups; or model training is carried out based on the historical adjustment records to obtain a pre-trained weight model, and the plurality of initial operation weight groups are respectively adjusted based on the pre-trained weight model to obtain a plurality of target operation weight groups.
Optionally, in a fifth implementation manner of the first aspect of the present invention, the performing model training based on the historical adjustment records to obtain a pre-trained weight model, and adjusting the plurality of initial operation weight groups respectively based on the pre-trained weight model to obtain a plurality of target operation weight groups includes: acquiring a historical adjustment record, and reading first environmental data, second environmental data, target basic data, weight data and standard condition data from the historical adjustment record; performing model training based on the first environment data, the second environment data, the target basic data, the weight data and the standard reaching condition data to obtain a pre-trained weight model; and monitoring the operation condition in real time by adopting a preset monitoring function to obtain a plurality of real-time operation indexes respectively corresponding to a plurality of available service objects, and respectively adjusting the plurality of initial operation weight groups based on the pre-trained weight model and the plurality of real-time operation indexes to obtain a plurality of target operation weight groups.
Optionally, in a sixth implementation manner of the first aspect of the present invention, the scoring calculation of the corresponding available service object by using a preset weighted sampling model in combination with each operation target factor group and the corresponding target operation weight group, and generating a service composite score corresponding to each available service object, where obtaining a plurality of service composite scores includes: multiplying each operation target factor in each operation target factor group by each corresponding target operation weight by adopting a preset weighting sampling model to generate a corresponding target operation factor evaluation group and obtain a plurality of target operation factor evaluation groups; and calculating the score sum of each target operation factor scoring group, generating a service comprehensive score corresponding to each target operation factor scoring group, and obtaining a plurality of service comprehensive scores.
The second aspect of the present invention provides a device for pushing a business object, including: the system comprises an available object acquisition module, a service object acquisition module and a service object acquisition module, wherein the available object acquisition module is used for acquiring request data of a request object and acquiring a plurality of available service objects according to the request data; the target factor calculation module is used for reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the operation target groups, wherein the operation target groups correspond to the operation target factor groups one by one; a target weight obtaining module, configured to obtain, through a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target groups, respectively, where the plurality of target operation weight sets correspond to the plurality of operation target factor groups one to one; the comprehensive score calculation module is used for calculating scores of the corresponding available service objects by adopting a preset weighted sampling model and combining each operation target factor group and the corresponding target operation weight group, generating service comprehensive scores corresponding to each available service object and obtaining a plurality of service comprehensive scores; and the available object pushing module is used for sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores and pushing the plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
Optionally, in a first implementation manner of the second aspect of the present invention, the available object obtaining module may be further specifically configured to: acquiring request data of a request object; analyzing the request data of the request object, generating a request field, and determining a request attribute through the request field; acquiring preset service standard data and preset service rules from each preset service object to obtain a plurality of service standard data and a plurality of service rules; and screening the plurality of service standard data according to the request attribute, and screening the plurality of service rules according to the request attribute to obtain a plurality of available service objects, wherein the service standard data corresponding to the available service objects and the corresponding service rules are respectively matched with the request attribute.
Optionally, in a second implementation manner of the second aspect of the present invention, the target factor calculating module may be further specifically configured to: an operation standard reading unit, configured to read an operation standard corresponding to each operation target in each operation target group, to obtain an operation standard group corresponding to each operation target group; and the calculating unit is used for calculating the corresponding operation target based on each operation standard in each operation standard group, generating a corresponding operation target factor and obtaining a plurality of operation target factor groups, wherein the plurality of operation target groups correspond to the plurality of operation target factor groups one by one.
Optionally, in a third implementation manner of the second aspect of the present invention, the target weight obtaining module includes: an initial weight reading unit configured to read a plurality of initial operation weight groups based on the plurality of operation target groups, respectively; and the adjusting unit is used for adjusting the plurality of initial operation right groups to generate a plurality of target operation right groups.
Optionally, in a fourth implementation manner of the second aspect of the present invention, the adjusting unit includes: the instruction analysis subunit is used for acquiring an adjustment instruction sent from the outside and analyzing the adjustment instruction to obtain a plurality of target value groups; a first adjusting subunit, configured to adjust the multiple initial operation right groups according to the multiple target value groups, respectively, to obtain multiple target operation right groups; or, the second adjusting subunit is configured to perform model training based on the historical adjustment record to obtain a pre-trained weight model, and adjust the multiple initial operation weight groups based on the pre-trained weight model to obtain multiple target operation weight groups, respectively.
Optionally, in a fifth implementation manner of the second aspect of the present invention, the second adjusting subunit may further be specifically configured to: acquiring a historical adjustment record, and reading first environmental data, second environmental data, target basic data, weight data and standard condition data from the historical adjustment record; performing model training based on the first environment data, the second environment data, the target basic data, the weight data and the standard reaching condition data to obtain a pre-trained weight model; and monitoring the operation condition in real time by adopting a preset monitoring function to obtain a plurality of real-time operation indexes respectively corresponding to a plurality of available service objects, and respectively adjusting the plurality of initial operation weight groups based on the pre-trained weight model and the plurality of real-time operation indexes to obtain a plurality of target operation weight groups.
Optionally, in a sixth implementation manner of the second aspect of the present invention, the comprehensive score calculating module may be further specifically configured to: multiplying each operation target factor in each operation target factor group by each corresponding target operation weight by adopting a preset weighting sampling model to generate a corresponding target operation factor evaluation group and obtain a plurality of target operation factor evaluation groups; and calculating the score sum of each target operation factor scoring group, generating a service comprehensive score corresponding to each target operation factor scoring group, and obtaining a plurality of service comprehensive scores.
A third aspect of the present invention provides a pushing device for a business object, including: a memory and at least one processor, the memory having instructions stored therein; the at least one processor calls the instruction in the memory to enable the pushing device of the business object to execute the pushing method of the business object.
A fourth aspect of the present invention provides a computer-readable storage medium, which stores instructions that, when executed on a computer, cause the computer to execute the above-mentioned pushing method for a business object.
In the technical scheme provided by the invention, request data of a request object is obtained, and a plurality of available service objects are obtained according to the request data; reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the operation target groups, wherein the operation target groups correspond to the operation target factor groups one by one; acquiring a plurality of target operation weight groups respectively based on the plurality of operation target groups through a pre-trained weight model, wherein the plurality of target operation weight groups correspond to the plurality of operation target factor groups one by one; a preset weighted sampling model is adopted to combine each operation target factor group and the corresponding target operation weight group to carry out score calculation on the corresponding available service object, and a service comprehensive score corresponding to each available service object is generated to obtain a plurality of service comprehensive scores; and sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores, and pushing the plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores. In the embodiment of the invention, firstly, business objects are screened, then an operation target factor group corresponding to each business object and a corresponding target operation weight group are obtained, a comprehensive score of each available business object is calculated according to the target operation factor group and the corresponding target operation weight group, and the available business object is pushed to a request object according to the business score; the comprehensive score of the available service object is calculated by introducing the operation target factor and the target operation weight, the requirements of each operation target can be met in a balanced manner in the loan process, the operation target is achieved to the maximum extent, the accuracy rate of calculating the service score is improved, and therefore the available service object can be accurately pushed to the request object.
Drawings
FIG. 1 is a diagram of an embodiment of a pushing method of a business object in an embodiment of the present invention;
FIG. 2 is a diagram of another embodiment of a pushing method of a business object in the embodiment of the present invention;
FIG. 3 is a schematic diagram of an embodiment of a pushing apparatus for business objects in an embodiment of the present invention;
FIG. 4 is a schematic diagram of another embodiment of a pushing apparatus for business objects in the embodiment of the present invention;
fig. 5 is a schematic diagram of an embodiment of a pushing device for a business object in the embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a method, a device, equipment and a storage medium for pushing a business object, which are used for improving the accuracy of calculating business scores so as to accurately push available business objects to a request object.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein. Furthermore, the terms "comprises," "comprising," or "having," and any variations thereof, are intended to cover non-exclusive inclusions, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of understanding, a specific flow of the embodiment of the present invention is described below, and referring to fig. 1, an embodiment of a method for pushing a business object in the embodiment of the present invention includes:
101. acquiring request data of a request object, and acquiring a plurality of available service objects according to the request data;
the server acquires the request data of the request object and acquires a plurality of available service objects according to the request data. It is emphasized that, in order to further ensure the privacy and security of the request data, the request data may also be stored in a node of a block chain.
It should be noted that, in this embodiment, the request object is a loan application object, and in other embodiments, the request object may also be an examination room application object, a merchant query object, and the like; in this embodiment, the available service object is an available fund, that is, a fund for paying the loan application object, and in other embodiments, the available service object may also be a place for providing an examination room for the examination room application object, or a merchant for providing service to the merchant query object. In this embodiment, the request data of the request object may be 50 ten thousand loans, and in other embodiments, the request data of the request object may be an examination room applying for an accounting examination, a food merchant inquiring Shanghai, and the like.
It is to be understood that the execution subject of the present invention may be a pushing device of a business object, and may also be a terminal or a server, which is not limited herein. The embodiment of the present invention is described by taking a server as an execution subject.
102. Reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the plurality of operation target groups, wherein the plurality of operation target groups correspond to the plurality of operation target factor groups one by one;
the server reads the operation target group of each available service object to obtain a plurality of operation target groups, and obtains a plurality of operation target factor groups according to the plurality of operation target groups.
The operation target is established by the fund party when strategic planning is carried out every year, and the fund party is used as part of the operation strategy to be executed by staff for reference. For example, the fund A1 sales department requires that the proportion of electric pins and straight pins reaches 30%; alternatively, for example, the fund payment amount of the fund party A2 is required to be 10 hundred million completed in the last half year, the average time for the payment of all application pieces is less than 1 day, and the like. The server can convert the operation target group into an operation target factor group, and the operation target group and the operation target factor group are in one-to-one correspondence relationship.
It should be noted that one operation target group corresponds to one operation target factor group, and the operation target factor group is a quantized operation target group and has a characteristic of quantization and modeling.
103. Acquiring a plurality of target operation weight groups respectively based on a plurality of operation target groups through a pre-trained weight model, wherein the plurality of target operation weight groups correspond to a plurality of operation target factor groups one by one;
and the server respectively acquires a plurality of target operation weight groups corresponding to the operation target factor groups one by one on the basis of the plurality of operation target groups through the trained weight model.
It should be noted that the process can be understood as a method for balancing the mutual influence between the target factors, the operation weight represents the operation policy, the operation weight is not fixed and constant, the emphasis of the operation policy in different periods is different, and the operation weight is also different accordingly. In this embodiment, the operation right group is first read from the operation policy in the initial period, and then the operation right group is adjusted by the adjustment instruction or the weight model, so that the operation right group is reasonably distributed, and the operation target established by the operation policy can be maximally achieved.
104. A preset weighted sampling model is adopted to combine each operation target factor group and the corresponding target operation weight group to carry out score calculation on the corresponding available service object, and a service comprehensive score corresponding to each available service object is generated to obtain a plurality of service comprehensive scores;
and the server calculates the scores of the corresponding available service objects by adopting a preset weighted sampling model and combining each operation target factor group and the corresponding target operation weight group to generate corresponding service comprehensive scores so as to obtain a plurality of service comprehensive scores.
The preset weighted sampling model relates to the following formula:
f(xi)=ωi1xi1i2xi2i3xi3+…
wherein, f (x)i) Service composite score, x, for available service object ii1First operational objective factor, ω, for available business object ii1And calculating a plurality of target operation factor scores for the target operation weight corresponding to the operation target factor according to the formula.
105. And sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores, and pushing a plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
The server pushes a plurality of available service objects to the request object according to the order of the service comprehensive scores from high to low.
The server firstly sorts the plurality of service comprehensive scores, and because each service comprehensive score corresponds to each available service object one by one, the pushing sequence of the plurality of available service objects is determined while the plurality of service comprehensive scores are sorted, wherein the sorting standard is the sequence from high to low, and therefore the server pushes the plurality of available service objects to the request object according to the sequence from high to low of the service comprehensive scores.
In the present embodiment, assuming that the a1 bank has a business integration score of 6.9 and the a2 bank has an integration score of 2.8, the a1 bank is pushed to the request object and then the a2 bank is pushed to the request object. In other embodiments, only the available business object with the highest business composite score, namely bank a1, may be pushed.
In the embodiment of the invention, firstly, business objects are screened, then an operation target factor group corresponding to each business object and a corresponding target operation weight group are obtained, a comprehensive score of each available business object is calculated according to the target operation factor group and the corresponding target operation weight group, and the available business object is pushed to a request object according to the business score; the comprehensive score of the available service object is calculated by introducing the operation target factor and the target operation weight, the requirements of each operation target can be met in a balanced manner in the loan process, the operation target is achieved to the maximum extent, the accuracy rate of calculating the service score is improved, and therefore the available service object can be accurately pushed to the request object.
Referring to fig. 2, another embodiment of the method for pushing a business object according to the embodiment of the present invention includes:
201. acquiring request data of a request object, and acquiring a plurality of available service objects according to the request data;
it should be noted that, in this embodiment, the request object is a loan application object, and in other embodiments, the request object may also be an examination room application object, a merchant query object, and the like; in this embodiment, the available service object is an available fund, that is, a fund for paying the loan application object, and in other embodiments, the available service object may also be a place for providing an examination room for the examination room application object, or a merchant for providing service to the merchant query object. In this embodiment, the request data of the request object may be 50 ten thousand loans, and in other embodiments, the request data of the request object may be an examination room applying for an accounting examination, a food merchant inquiring Shanghai, and the like.
Specifically, the server obtains request data of a request object; secondly, the server analyzes the request data of the request object, generates a request field and determines the request attribute through the request field; then the server acquires preset service standard data and preset service rules from each preset service object to obtain a plurality of service standard data and a plurality of service rules; and finally, screening a plurality of service standard data according to the request attributes, and screening a plurality of service rules according to the request attributes to obtain a plurality of available service objects of which the service standard data and the service rules are respectively matched with the request attributes.
It should be noted that the business standard data is asset data and business rules, wherein the business rules are fund laws including trust increase. The request attribute is a loan attribute, and the loan attribute can be the amount of the loan, the application city, the credit increase mode, the borrowing purpose, the loan type, the transfer mode, the grading rating and the like.
For example, the request data of the loan application object is 50 thousands of loans, the server extracts the request field from the request data to obtain 50 thousands of request fields, and determines the request attribute by combining the geographic position of the loan application object: the city of the application is Tianjin and the loan amount is 50 ten thousand; and acquiring corresponding service standard data and preset service rules from a plurality of preset service objects, and determining that the A1 bank and the A2 bank are available service objects by the server according to the request attributes under the assumption that the service rules of the A1 bank include Tianjin and the service standard data are more than 50 ten thousand, and the service rules of the A2 bank also include Tianjin and the service standard is more than 50 ten thousand.
202. Reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the plurality of operation target groups, wherein the plurality of operation target groups correspond to the plurality of operation target factor groups one by one;
the server reads the operation target group of each available service object to obtain a plurality of operation target groups, and obtains a plurality of operation target factor groups according to the plurality of operation target groups.
The operation target is established by the fund party when strategic planning is carried out every year, and the fund party is used as part of the operation strategy to be executed by staff for reference. For example, the fund A1 sales department requires that the proportion of electric pins and straight pins reaches 30%; alternatively, for example, the fund payment amount of the fund party A2 is required to be 10 hundred million completed in the last half year, the average time for the payment of all application pieces is less than 1 day, and the like. The server can convert the operation target group into an operation target factor group, and the operation target group and the operation target factor group are in one-to-one correspondence relationship.
It should be noted that one operation target group corresponds to one operation target factor group, and the operation target factor group is a quantized operation target group and has a characteristic of quantization and modeling.
Specifically, the server reads the operation standard corresponding to each operation target in each operation target group to obtain an operation standard group corresponding to each operation target group; and the server calculates a corresponding operation target based on each operation standard in each operation standard group, generates a corresponding operation target factor and obtains a plurality of operation target factor groups, wherein the plurality of operation target groups correspond to the plurality of operation target factor groups one to one.
And the server reads the operation standard corresponding to each operation target in each operation target group to obtain an operation standard group corresponding to each operation target group. The operation standard group is substantially a standard operation rule group of each operation target group, for example, when the corresponding operation target factor is obtained according to the operation target of monthly deposit payment of the fund party, the server performs a series of processing on the operation target according to the corresponding standard operation rule to obtain the operation target factor; and then calculating the operation target corresponding to each operation standard in each operation standard group to generate corresponding operation target factors, thereby obtaining a plurality of quantifiable and modelable operation target factor groups.
For example, in one embodiment, the operation target is monthly funding amount of the fund party, and the operation target factor x for the monthly funding amount achievement proportion of the fund party is calculated based on the corresponding operation standard1iThe method specifically comprises the following steps: calculating the payment amount of each fund party in the month to reach the ratio muiThen, the scores of all the sponsors in the achievement proportion are normalized and calculated, and the calculation formula is as follows:
Figure BDA0002837333820000101
wherein
Figure BDA0002837333820000102
Is an operation target factor. The achievement proportion of the Bayue bottom-keeping payment amount of different funding parties is calculated to be 12%, 38% and 60% according to the formula.
In another embodiment, if the operation target is lightning ticket customer aging, then the operation target factor of the lightning ticket and the customer aging is calculated based on the corresponding aging operation standard, specifically:
Figure BDA0002837333820000103
wherein N is standard paying time, tiPaying time for each sponsor, wherein the flag is 1 to represent the factor with the lightning ticket operation target, the flag is 0 to represent the factor without the lightning ticket operation target,
Figure BDA0002837333820000111
and carrying out time-efficient operation on the target factors for the customers.
In other embodiments, the operation target may also be approval passing rate and/or asset quality management of an asset side, the server calculates the approval passing rate by using an eXtreme Gradient boost (XGBoost) algorithm, so as to obtain an operation target factor of the approval passing rate, and the calculation of the approval passing rate factor may relate to information such as requested object amount, usage, customer rating, application place, credit, age, occupation, academic calendar and the like. The asset side quality management factor is calculated by asset risk of the asset side.
203. Respectively reading a plurality of initial operation right groups based on a plurality of operation target groups;
the server reads the corresponding initial operation right group from the operation strategy of each available service object to obtain a plurality of initial operation right groups, wherein each fund party corresponds to one initial operation right group. Each operating weight in the set of operating weights represents a proportion of each target factor, e.g., the initial set of operating weights read from the a1 bank is [ 15%, 35%, 50% ].
204. Adjusting a plurality of initial operation right groups to generate a plurality of target operation right groups;
after reading the initial operation right groups, adjusting the initial operation right groups to generate a plurality of target operation right groups.
It should be noted that the initial operation right set may be adjusted or may not be adjusted.
Specifically, the server acquires an adjustment instruction sent from the outside, and analyzes the adjustment instruction to obtain a plurality of target value groups; then the server respectively adjusts a plurality of initial operation right groups according to a plurality of target value groups to obtain a plurality of target operation right groups; or the server generates a pre-trained weight model based on the historical adjustment record training model, and respectively adjusts a plurality of initial operation weight groups based on the trained weight model to obtain a plurality of target operation weight groups.
For example, an initial operation group is [ 15%, 35%, 50% ], and the server analyzes the adjustment instruction to obtain a corresponding target value group [ 20%, 30%, 50% ]; the server adjusts [ 15%, 35%, 50% ] according to [ 20%, 30%, 50% ] to obtain the target operation right group [ 20%, 30%, 50% ]. Or the server carries out model training based on the historical adjustment records to obtain a trained weight model, and then adjusts the initial operation weight set [ 15%, 35% and 50% ] based on the trained weight model respectively to obtain a target operation weight set [ 20%, 30% and 50% ].
The history adjustment record is an adjustment record that is retained when the adjustment is performed according to the adjustment instruction.
The server generates a pre-trained weight model based on a historical adjustment record training model, and respectively adjusts a plurality of initial operation weight groups based on the trained weight model to obtain a plurality of target operation weight groups, which specifically comprises:
acquiring a historical adjustment record, and reading first environmental data, second environmental data, target basic data, weight data and standard condition data from the historical adjustment record; performing model training based on the first environment data, the second environment data, the target basic data, the weight data and the standard reaching condition data to obtain a weight model; and the operation condition is monitored in real time by adopting a preset monitoring function to obtain a plurality of real-time operation indexes respectively corresponding to the plurality of available service objects, and the plurality of initial operation weight groups are respectively adjusted on the basis of the weight model and the plurality of real-time operation indexes to obtain a plurality of target operation weight groups.
It should be noted that, in this embodiment, the first environment data may be understood as asset environment data of the funding party, the second environment data may be understood as funding environment data of the funding party, the data of the standard reaching condition may be understood as the data of the money release amount achievement condition of the funding party, and the operation index is the total money release amount of all the funding parties.
For example, one operation target is that the loan time is 2 days, the corresponding operation target factor is 5, and the corresponding initial operation weight is 20%, but after the server operates for one day, the real-time operation index monitored by the monitoring function shows a decrease result, and at this time, the initial operation weight corresponding to the total loan time is input into the weight model to be adjusted, and the initial operation weight is adjusted from 20% to 19%.
205. A preset weighted sampling model is adopted to combine each operation target factor group and the corresponding target operation weight group to carry out score calculation on the corresponding available service object, and a service comprehensive score corresponding to each available service object is generated to obtain a plurality of service comprehensive scores;
the preset weighted sampling model relates to the following formula:
f(xi)=ωi1xi1i2xi2i3xi3+…
wherein, f (x)i) Service composite score, x, for available service object ii1First operational objective factor, ω, for available business object ii1And calculating a plurality of target operation factor scores for the target operation weight corresponding to the operation target factor according to the formula.
Specifically, the server multiplies each operation target factor in each operation target factor group by each corresponding target operation weight by using a preset weighting sampling model to generate a corresponding target operation factor evaluation group, and obtains a plurality of target operation factor evaluation groups; and the server calculates the score sum of each target operation factor scoring group, generates a service comprehensive score corresponding to each target operation factor scoring group and obtains a plurality of service comprehensive scores.
For example, the operation target group of the a1 bank is average loan aging of 2 days, the capital cost is 7.6%, and the customer rating requirement B, the corresponding operation target factor groups are [5,3,10], the corresponding target operation weight groups are [ 20%, 30%, 50% ], the server calculates that the target factor rating group corresponding to the a1 bank is [1,0.9,5], and therefore the comprehensive business rating corresponding to the a1 bank is calculated to be 6.9 based on [1,0.9,5 ]. The operation target group of A2 is average loan time effectiveness of 0.5 day, capital cost of 9 percent and customer rating requirement A, the corresponding operation target factor group is [10,1,1], the corresponding target operation weight group is [ 20%, 30%, 50% ], the target factor rating group corresponding to the A1 bank calculated by the server is [2,0.3,0.5], and the comprehensive A2 banking score calculated by the server based on [2,0.3,0.5] is 2.8.
206. And sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores, and pushing a plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
The server pushes a plurality of available service objects to the request object according to the order of the service comprehensive scores from high to low.
The server firstly sorts the plurality of service comprehensive scores, and because each service comprehensive score corresponds to each available service object one by one, the pushing sequence of the plurality of available service objects is determined while the plurality of service comprehensive scores are sorted, wherein the sorting standard is the sequence from high to low, and therefore the server pushes the plurality of available service objects to the request object according to the sequence from high to low of the service comprehensive scores.
In the present embodiment, assuming that the a1 bank has a business integration score of 6.9 and the a2 bank has a business integration score of 2.8, the a1 bank is pushed to the request object first, and then the a2 bank is pushed to the request object. In other embodiments, only the available business object with the highest business composite score, namely bank a1, may be pushed.
In the embodiment of the invention, firstly, business objects are screened, then an operation target factor group corresponding to each business object and a corresponding target operation weight group are obtained, a comprehensive score of each available business object is calculated according to the target operation factor group and the corresponding target operation weight group, and the available business object is pushed to a request object according to the business score; the comprehensive score of the available service object is calculated by introducing the operation target factor and the target operation weight, the requirements of each operation target can be met in a balanced manner in the loan process, the operation target is achieved to the maximum extent, the accuracy rate of calculating the service score is improved, and therefore the available service object can be accurately pushed to the request object.
With reference to fig. 3, the method for pushing a business object in the embodiment of the present invention is described above, and a pushing device for a business object in the embodiment of the present invention is described below, where an embodiment of the pushing device for a business object in the embodiment of the present invention includes:
an availableobject obtaining module 301, configured to obtain request data of a request object, and obtain a plurality of available service objects according to the request data;
a targetfactor calculating module 302, configured to read an operation target group of each available service object, obtain multiple operation target groups, and calculate multiple operation target factor groups according to the multiple operation target groups, where the multiple operation target groups correspond to the multiple operation target factor groups one to one;
a targetweight obtaining module 303, configured to obtain, through a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target groups, respectively, where the plurality of target operation weight sets correspond to the plurality of operation target factor groups one to one;
a comprehensivescore calculating module 304, configured to calculate scores of corresponding available service objects by using a preset weighted sampling model in combination with each operation target factor group and the corresponding target operation weight group, generate a service comprehensive score corresponding to each available service object, and obtain multiple service comprehensive scores;
an availableobject pushing module 305, configured to rank the multiple service composite scores in an order from high to low to obtain multiple ranked service composite scores, and based on the multiple ranked service composite scores, push the multiple available service objects to the request object in a corresponding order.
In the embodiment of the invention, firstly, business objects are screened, then an operation target factor group corresponding to each business object and a corresponding target operation weight group are obtained, a comprehensive score of each available business object is calculated according to the target operation factor group and the corresponding target operation weight group, and the available business object is pushed to a request object according to the business score; the comprehensive score of the available service object is calculated by introducing the operation target factor and the target operation weight, the requirements of each operation target can be met in a balanced manner in the loan process, the operation target is achieved to the maximum extent, the accuracy rate of calculating the service score is improved, and therefore the available service object can be accurately pushed to the request object.
Referring to fig. 4, another embodiment of the pushing apparatus for business objects in the embodiment of the present invention includes:
an availableobject obtaining module 301, configured to obtain request data of a request object, and obtain a plurality of available service objects according to the request data;
a targetfactor calculating module 302, configured to read an operation target group of each available service object, obtain multiple operation target groups, and calculate multiple operation target factor groups according to the multiple operation target groups, where the multiple operation target groups correspond to the multiple operation target factor groups one to one;
a targetweight obtaining module 303, configured to obtain, through a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target groups, respectively, where the plurality of target operation weight sets correspond to the plurality of operation target factor groups one to one;
a comprehensivescore calculating module 304, configured to calculate scores of corresponding available service objects by using a preset weighted sampling model in combination with each operation target factor group and the corresponding target operation weight group, generate a service comprehensive score corresponding to each available service object, and obtain multiple service comprehensive scores;
an availableobject pushing module 305, configured to rank the multiple service composite scores in an order from high to low to obtain multiple ranked service composite scores, and based on the multiple ranked service composite scores, push the multiple available service objects to the request object in a corresponding order.
Optionally, the availableobject obtaining module 301 may be further specifically configured to:
acquiring request data of a request object;
analyzing the request data of the request object, generating a request field, and determining a request attribute through the request field;
acquiring preset service standard data and preset service rules from each preset service object to obtain a plurality of service standard data and a plurality of service rules;
and screening the plurality of service standard data according to the request attribute, and screening the plurality of service rules according to the request attribute to obtain a plurality of available service objects, wherein the service standard data corresponding to the available service objects and the corresponding service rules are respectively matched with the request attribute.
Optionally, the targetfactor calculating module 302 may be further specifically configured to:
an operationstandard reading unit 3021, configured to read an operation standard corresponding to each operation target in each operation target group, to obtain an operation standard group corresponding to each operation target group;
a calculatingunit 3022, configured to calculate an operation target corresponding to each operation standard in each operation standard group, generate a corresponding operation target factor, and obtain a plurality of operation target factor groups, where the plurality of operation target groups correspond to the plurality of operation target factor groups one to one.
Optionally, the targetweight obtaining module 303 includes:
an initialweight reading unit 3031 configured to read a plurality of initial operation weight groups based on the plurality of operation target groups, respectively;
anadjusting unit 3032, configured to adjust the plurality of initial sets of operation right to generate a plurality of target sets of operation right.
Optionally, theadjusting unit 3032 includes:
aninstruction analyzing subunit 30321, configured to obtain an adjustment instruction sent from the outside, and analyze the adjustment instruction to obtain a plurality of target value groups;
afirst adjusting subunit 30322, configured to adjust the multiple initial operation right groups according to the multiple target value groups, respectively, to obtain multiple target operation right groups;
or,
asecond adjusting subunit 30323, configured to perform model training based on the historical adjustment records to obtain a pre-trained weight model, and adjust the multiple initial operation weight groups respectively based on the pre-trained weight model to obtain multiple target operation weight groups.
Optionally, thesecond adjusting subunit 30323 may be further specifically configured to:
acquiring a historical adjustment record, and reading first environmental data, second environmental data, target basic data, weight data and standard condition data from the historical adjustment record;
performing model training based on the first environment data, the second environment data, the target basic data, the weight data and the standard reaching condition data to obtain a pre-trained weight model;
and monitoring the operation condition in real time by adopting a preset monitoring function to obtain a plurality of real-time operation indexes respectively corresponding to a plurality of available service objects, and respectively adjusting the plurality of initial operation weight groups based on the pre-trained weight model and the plurality of real-time operation indexes to obtain a plurality of target operation weight groups.
Optionally, the comprehensivescore calculating module 304 may be further specifically configured to:
multiplying each operation target factor in each operation target factor group by each corresponding target operation weight by adopting a preset weighting sampling model to generate a corresponding target operation factor evaluation group and obtain a plurality of target operation factor evaluation groups;
and calculating the score sum of each target operation factor scoring group, generating a service comprehensive score corresponding to each target operation factor scoring group, and obtaining a plurality of service comprehensive scores.
In the embodiment of the invention, firstly, business objects are screened, then an operation target factor group corresponding to each business object and a corresponding target operation weight group are obtained, a comprehensive score of each available business object is calculated according to the target operation factor group and the corresponding target operation weight group, and the available business object is pushed to a request object according to the business score; the comprehensive score of the available service object is calculated by introducing the operation target factor and the target operation weight, the requirements of each operation target can be met in a balanced manner in the loan process, the operation target is achieved to the maximum extent, the accuracy rate of calculating the service score is improved, and therefore the available service object can be accurately pushed to the request object.
Fig. 3 and fig. 4 describe the pushing apparatus of the business object in the embodiment of the present invention in detail from the perspective of the modular functional entity, and the pushing device of the business object in the embodiment of the present invention is described in detail from the perspective of hardware processing.
Fig. 5 is a schematic structural diagram of a pushing device for a business object according to an embodiment of the present invention, where the pushingdevice 500 for a business object may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 510 (e.g., one or more processors) and amemory 520, and one or more storage media 530 (e.g., one or more mass storage devices) for storingapplications 533 ordata 532.Memory 520 andstorage media 530 may be, among other things, transient or persistent storage. The program stored on thestorage medium 530 may include one or more modules (not shown), each of which may include a series of instruction operations in the pushingdevice 500 for a business object. Further, theprocessor 510 may be configured to communicate with thestorage medium 530, and execute a series of instruction operations in thestorage medium 530 on the pushingdevice 500 of the service object.
The pushingdevice 500 for business objects may also include one ormore power supplies 540, one or more wired or wireless network interfaces 550, one or more input-output interfaces 560, and/or one ormore operating systems 531, such as Windows server, Mac OS X, Unix, Linux, FreeBSD, and so on. Those skilled in the art will appreciate that the pushing device structure of the business object shown in fig. 5 does not constitute a limitation of the pushing device of the business object, and may include more or less components than those shown, or combine some components, or arrange different components.
The present invention further provides a pushing device for a business object, where the computer device includes a memory and a processor, where the memory stores computer readable instructions, and the computer readable instructions, when executed by the processor, cause the processor to execute the steps of the pushing method for a business object in the foregoing embodiments.
The present invention also provides a computer-readable storage medium, which may be a non-volatile computer-readable storage medium, and may also be a volatile computer-readable storage medium, where instructions are stored, and when the instructions are executed on a computer, the instructions cause the computer to execute the steps of the pushing method for the business object.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The block chain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product service layer, an application service layer, and the like.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims (10)

1. A method for pushing a business object is characterized in that the method for pushing the business object comprises the following steps:
acquiring request data of a request object, and acquiring a plurality of available service objects according to the request data;
reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the operation target groups, wherein the operation target groups correspond to the operation target factor groups one by one;
acquiring a plurality of target operation weight groups respectively based on the plurality of operation target groups through a pre-trained weight model, wherein the plurality of target operation weight groups correspond to the plurality of operation target factor groups one by one;
a preset weighted sampling model is adopted to combine each operation target factor group and the corresponding target operation weight group to carry out score calculation on the corresponding available service object, and a service comprehensive score corresponding to each available service object is generated to obtain a plurality of service comprehensive scores;
and sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores, and pushing the plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
2. The method for pushing a service object according to claim 1, wherein the obtaining request data of a request object and obtaining a plurality of available service objects according to the request data comprises:
acquiring request data of a request object;
analyzing the request data of the request object, generating a request field, and determining a request attribute through the request field;
acquiring preset service standard data and preset service rules from each preset service object to obtain a plurality of service standard data and a plurality of service rules;
and screening the plurality of service standard data according to the request attribute, and screening the plurality of service rules according to the request attribute to obtain a plurality of available service objects, wherein the service standard data corresponding to the available service objects and the corresponding service rules are respectively matched with the request attribute.
3. The method according to claim 1, wherein the reading the operation target group of each available service object to obtain a plurality of operation target groups, and calculating a plurality of operation target factor groups according to the plurality of operation target groups, respectively, and the one-to-one correspondence between the plurality of operation target groups and the plurality of operation target factor groups comprises:
reading the operation standard corresponding to each operation target in each operation target group to obtain an operation standard group corresponding to each operation target group;
calculating the operation target corresponding to each operation standard in each operation standard group, generating corresponding operation target factors, and obtaining a plurality of operation target factor groups, wherein the operation target groups correspond to the operation target factor groups one by one.
4. The method of claim 1, wherein the obtaining, by a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target sets respectively comprises:
respectively reading a plurality of initial operation right groups based on the plurality of operation target groups;
and adjusting the plurality of initial operation right groups to generate a plurality of target operation right groups.
5. The method for pushing business objects according to claim 4, wherein said adjusting the plurality of initial sets of operation rights to generate a plurality of target sets of operation rights comprises:
acquiring an adjusting instruction sent from the outside, and analyzing the adjusting instruction to obtain a plurality of target value groups;
respectively adjusting the plurality of initial operation right groups according to the plurality of target value groups to obtain a plurality of target operation right groups;
or,
and performing model training based on the historical adjustment records to obtain a pre-trained weight model, and respectively adjusting the plurality of initial operation weight groups based on the pre-trained weight model to obtain a plurality of target operation weight groups.
6. The method of claim 5, wherein the performing model training based on the historical adjustment records to obtain a pre-trained weight model, and adjusting the plurality of initial sets of operation weights based on the pre-trained weight model to obtain a plurality of target sets of operation weights comprises:
acquiring a historical adjustment record, and reading first environmental data, second environmental data, target basic data, weight data and standard condition data from the historical adjustment record;
performing model training based on the first environment data, the second environment data, the target basic data, the weight data and the standard reaching condition data to obtain a pre-trained weight model;
and monitoring the operation condition in real time by adopting a preset monitoring function to obtain a plurality of real-time operation indexes respectively corresponding to a plurality of available service objects, and respectively adjusting the plurality of initial operation weight groups based on the pre-trained weight model and the plurality of real-time operation indexes to obtain a plurality of target operation weight groups.
7. The method for pushing a service object according to claim 1, wherein the step of using a preset weighted sampling model to calculate the score of each available service object by combining each operation target factor group and the corresponding target operation weight group, and generating a service composite score corresponding to each available service object, and obtaining a plurality of service composite scores comprises:
multiplying each operation target factor in each operation target factor group by each corresponding target operation weight by adopting a preset weighting sampling model to generate a corresponding target operation factor evaluation group and obtain a plurality of target operation factor evaluation groups;
and calculating the score sum of each target operation factor scoring group, generating a service comprehensive score corresponding to each target operation factor scoring group, and obtaining a plurality of service comprehensive scores.
8. A pushing device of a business object, wherein the pushing device of the business object comprises:
the system comprises an available object acquisition module, a service object acquisition module and a service object acquisition module, wherein the available object acquisition module is used for acquiring request data of a request object and acquiring a plurality of available service objects according to the request data;
the target factor calculation module is used for reading an operation target group of each available service object to obtain a plurality of operation target groups, and respectively calculating a plurality of operation target factor groups according to the operation target groups, wherein the operation target groups correspond to the operation target factor groups one by one;
a target weight obtaining module, configured to obtain, through a pre-trained weight model, a plurality of target operation weight sets based on the plurality of operation target groups, respectively, where the plurality of target operation weight sets correspond to the plurality of operation target factor groups one to one;
the comprehensive score calculation module is used for calculating scores of the corresponding available service objects by adopting a preset weighted sampling model and combining each operation target factor group and the corresponding target operation weight group, generating service comprehensive scores corresponding to each available service object and obtaining a plurality of service comprehensive scores;
and the available object pushing module is used for sequencing the plurality of service comprehensive scores from high to low to obtain a plurality of sequenced service comprehensive scores and pushing the plurality of available service objects to the request object according to the corresponding sequence based on the plurality of sequenced service comprehensive scores.
9. A pushing device of a business object, characterized in that the pushing device of the business object comprises: a memory and at least one processor, the memory having instructions stored therein;
the at least one processor invokes the instructions in the memory to cause a pushing device of the business object to perform the pushing method of the business object according to any one of claims 1-7.
10. A computer-readable storage medium having instructions stored thereon, wherein the instructions, when executed by a processor, implement a pushing method for a business object according to any one of claims 1 to 7.
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