CN112383596A - Information pushing method, information provider equipment and information owner terminal - Google Patents

Abstract

The invention discloses an information pushing method, information provider equipment and an information owner terminal, wherein the method comprises the following steps: when a first information watching request sent by a user terminal is received, pushing second information to the user terminal; when the second information pushing is finished, obtaining keyword information signed by the user terminal from the user terminal; if the keyword information meets a preset condition, the keyword information is signed and then broadcasted to a block chain network; and pushing first information corresponding to the first information watching request to the user terminal. The method can ensure that the user actually watches the second information before the first information is pushed to the user, and can also ensure that the first information provider equipment cannot acquire the cost from the second information owner terminal through the false click rate, thereby being beneficial to improving the pushing effect of the second information and improving the user experience.

Description

Information pushing method, information provider equipment and information owner terminal

Technical Field

The invention relates to the technical field of block chains, in particular to an information pushing method, information provider equipment and an information owner terminal.

Background

Currently, a user usually needs to view a piece of pre-advertising information before viewing a video, especially a non-paying user. For such advertisement information, the video service provider negotiates with the advertiser in a settlement manner primarily based on the number of times the advertisement is played, which is paid by the advertiser to the video service provider. However, the current advertisement information pushing process has the following problems: (1) for a video website accessed based on a webpage, because the current browser supports simultaneous opening of a plurality of tabs, a user often switches to other tabs temporarily during the playing process of advertisement information, and returns to a video page after the playing of the advertisement information is finished, so that the user does not actually watch the advertisement information although the advertisement information is actually played. (2) The video website may cheat the advertiser of the advertising fee by the false click rate. (3) Based on the above two points, the video website tends to extend the time of the video node for placing advertisement information, so as to obtain more income, thereby resulting in poor user experience and difficult guarantee of advertisement effect.

Disclosure of Invention

Therefore, the invention provides an information pushing method, information provider equipment and an information owner terminal, and aims to solve the problems of poor information pushing effect and poor user experience caused by unreasonable information pushing method in the prior art.

In order to achieve the above object, a first aspect of the present invention provides an information pushing method, including:

when a first information watching request sent by a user terminal is received, pushing second information to the user terminal;

when the second information pushing is finished, obtaining keyword information signed by the user terminal from the user terminal;

if the keyword information meets a preset condition, the keyword information is signed and then broadcasted to a block chain network;

and pushing first information corresponding to the first information watching request to the user terminal.

In some embodiments, after the obtaining of the keyword information signed by the user terminal to the user terminal, the method further comprises:

if the keyword information does not meet the preset condition, pushing second information to the user terminal;

and when the second information pushing is finished, obtaining the keyword information signed by the user terminal from the user terminal.

In some embodiments, the keyword information satisfies a preset condition, including:

the keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is obtained after the second information owner terminal and the device sign respectively.

In order to achieve the above object, a second aspect of the present invention provides an information pushing method, including:

receiving keyword information respectively signed by a user terminal and a first information provider device, which is broadcast by the first information provider device in a blockchain network;

determining the keyword information of the same second information in a preset period, and determining a transaction parameter according to the keyword information of the same second information in the preset period;

the transaction parameter is signed and then sent to the first information provider device, so that the first information provider device broadcasts the transaction parameter to the block chain network after signing;

and after the first information provider equipment signs the transaction parameters and broadcasts the signed transaction parameters to the blockchain network, calculating third information according to the transaction parameters.

In some embodiments, the determining transaction parameters according to the keyword information of the same second information in a preset period includes:

determining the number m of user terminals submitting the keyword information of the same second information;

determining the number q of the keyword information of the same second information;

calculating the average times n of submitting the keyword information by each user terminal according to m and q;

the transaction parameters include m and n.

In some embodiments, after the determining the number q of the keyword information of the same second information and before the calculating the average number n of times each user terminal submits the keyword information according to m and q, the method further includes:

screening the q according to the time when the user terminal submits the keyword information of the same second information and the user terminal submitting the keyword information of the same second information;

the calculating the average times n of submitting the keyword information by each user terminal according to m and q comprises the following steps: and calculating the average times n of submitting the keyword information by each user terminal according to m and the screened q.

In order to achieve the above object, a third aspect of the present invention provides a first information provider apparatus comprising:

the pushing module is used for pushing second information to the user terminal when receiving a first information watching request sent by the user terminal; the first information corresponding to the first information watching request is pushed to the user terminal;

the acquisition module is used for acquiring the keyword information signed by the user terminal from the user terminal when the pushing of the second information is finished;

and the broadcasting module is used for signing the keyword information and then broadcasting the signed keyword information to the block chain network if the keyword information meets the preset condition.

In some embodiments, the pushing module is further configured to push second information to the user terminal if the keyword information does not satisfy a preset condition.

In some embodiments, the keyword information satisfies a preset condition, including:

the keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is obtained after the second information owner terminal and the device sign respectively.

In order to achieve the above object, a fourth aspect of the present invention provides a second information owner terminal, comprising:

the receiving module is used for receiving keyword information which is broadcasted by first information provider equipment in a blockchain network and respectively signed by a user terminal and the first information provider equipment;

the processing module is used for determining the keyword information of the same second information in a preset period and determining transaction parameters according to the keyword information of the same second information in the preset period;

the sending module is used for sending the signed transaction parameter to the first information provider equipment so that the first information provider equipment broadcasts the signed transaction parameter to the block chain network;

and the calculation module is used for calculating third information according to the transaction parameters after the first information provider equipment signs the transaction parameters and broadcasts the signed transaction parameters to the blockchain network.

The invention has the following advantages:

according to the information pushing method provided by the embodiment of the invention, when a first information viewing request sent by a user terminal is received, second information is pushed to the user terminal, when the pushing of the second information is finished, keyword information signed by the user terminal is obtained from the user terminal, and under the condition that the keyword information meets the preset condition, the signed keyword information is broadcasted to the block chain network and the first information corresponding to the first information viewing request is pushed to the user terminal. Meanwhile, the first information provider device does not need to extend the pushing time of the second information so as to obtain the cost for the second information owner terminal, and the user can spend less time to watch the second information, so that the user experience can be improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention.

Fig. 1 is a first schematic flow chart illustrating an information push method applied to a first information provider device according to embodiment 1 of the present invention;

fig. 2 is a schematic flow chart illustrating a second process when the information push method provided in embodiment 2 of the present invention is applied to a first information provider device;

fig. 3 is a schematic flowchart of an information push method applied to a second information owner terminal according to embodiment 3 of the present invention;

fig. 4 is a schematic flowchart of determining transaction parameters according to the keyword information of the same second information in a preset period according to embodiment 4 of the present invention;

fig. 5 is a schematic structural diagram of a first information provider device according to embodiment 5 of the present invention;

fig. 6 is a schematic structural diagram of a second information owner terminal according to embodiment 6 of the present invention.

Detailed Description

The following detailed description of embodiments of the invention refers to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present invention, are given by way of illustration and explanation only, not limitation.

An embodiment of the present invention provides an information pushing method, which may be applied to a first information provider device, and as shown in fig. 1, the method may include the following steps:

and 11, when receiving a first information viewing request sent by the user terminal, pushing second information to the user terminal.

For example, the first information may be non-advertising video information, the second information may be advertising information, and the first information provider device may be owned by a video service provider. When the first information provider device receives a video information viewing request sent by the user terminal, the first information provider device can firstly push advertisement information to the user terminal.

It should be noted that the first information and the second information may also be other types of information, such as text, audio, and the like, which is not specifically limited in the embodiment of the present invention, that is, the method may be applied to any scene that needs to ensure the pushing effect of the second information.

And step 12, when the second information pushing is finished, obtaining the keyword information signed by the user terminal from the user terminal.

When the pushing of the advertisement information is completed, the first information provider device may prompt the user terminal to return the keyword information, and the user terminal may prompt the user to input the keyword information in the advertisement information and return the keyword information input by the user to the first information provider device.

And step 13, if the keyword information meets the preset condition, signing the keyword information and then broadcasting the signed keyword information to the block chain network.

The first information provider device can judge whether the keyword information returned by the user terminal meets a preset condition, and when the keyword information meets the preset condition, the keyword information is signed and then broadcasted to the blockchain network.

And step 14, pushing the first information corresponding to the first information watching request to the user terminal.

Because the keyword information returned by the user terminal meets the preset condition, the first information provider equipment can start to push the video information requested to be watched to the user terminal.

As can be seen from steps 11 to 14, in the information push method provided in the embodiment of the present invention, when a first information viewing request sent by a user terminal is received, second information is pushed to the user terminal, when the pushing of the second information is completed, keyword information signed by the user terminal is obtained from the user terminal, and when the keyword information meets a preset condition, the signed keyword information is broadcasted to a block chain network and first information corresponding to the first information viewing request is pushed to the user terminal. Meanwhile, the first information provider device does not need to extend the pushing time of the second information so as to obtain the cost for the second information owner terminal, and the user can spend less time to watch the second information, so that the user experience can be improved.

In some embodiments, after obtaining the keyword information signed by the user terminal from the user terminal (i.e., step 12), as shown in fig. 2, the method may further include the steps of:

and step 15, if the keyword information does not meet the preset condition, pushing second information to the user terminal.

Correspondingly, when the second information pushing is finished, the keyword information signed by the user terminal is acquired from the user terminal. That is, after the step 15 is performed, the step 12 is performed again until the keyword information acquired to the user terminal satisfies the preset condition.

The second information pushed to the user terminal in step 15 may be the same as or different from the second information pushed to the user terminal in step 11; the second information pushed to the user terminal each time step 15 is executed may be the same or different; when the second information is different, the different second information may be provided by the same second information owner terminal or may be provided by different second information owner terminals.

It should be noted that, if the number of times that the keyword information does not satisfy the preset condition exceeds the preset threshold, that is, if the number of times that the first information provider device executes step 15 exceeds the preset threshold, the first information provider device may also push the video information requested to be watched to the user terminal, so as to avoid that the user terminal cannot watch the video information requested by the user terminal all the time, which affects user experience.

As can be seen from steps 11 to 15, in the information push method provided in the embodiment of the present invention, when a first information viewing request sent by a user terminal is received, second information is pushed to the user terminal, when the pushing of the second information is completed, keyword information signed by the user terminal is obtained from the user terminal, and when the keyword information does not satisfy a preset condition, a first information provider device may continuously push the second information to the user terminal until the keyword information obtained from the user terminal satisfies the preset condition. Meanwhile, the first information provider device does not need to extend the pushing time of the second information so as to obtain the cost for the second information owner terminal, and the user can spend less time to watch the second information, so that the user experience can be improved.

In some embodiments, the keyword information satisfies a preset condition, which may include: the keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is obtained after the second information owner terminal and the device sign respectively.

When the second information owner terminal releases the second information to the first information provider device, the keyword information of the second information can be preset, the keyword information is signed and then sent to the first information provider device, and the first information provider device signs the keyword information and then broadcasts the keyword information to the blockchain network. When the keyword information signed by the user terminal and acquired from the user terminal is consistent with the keyword information which is broadcasted after being respectively signed by the second information owner terminal and the first information provider equipment in the block chain network, the keyword input by the user is correct, and therefore the fact that the user actually watches the second information can be explained.

For example, the second information owner terminal and the first information provider device may be an advertiser S and a video service provider P, respectively, the second information and the second information may be advertisement information and video information, respectively, S puts the advertisement information into P, a keyword sentence is inserted into the advertisement information, S may calculate a hash value H of the keyword sentence, signs H and then sends it to P, and P also signs H and broadcasts it to the blockchain network. The keyword information signed by the user terminal and acquired from the user terminal can be sent after calculating a hash value for a keyword sentence input by the user terminal and signing, and when the keyword hash value returned by the user terminal is consistent with H in the block chain network, the keyword information signed by the user terminal and acquired from the user terminal can be considered to meet a preset condition.

The following uses a piece of pseudo code to briefly describe the above embodiments of S and P. When P receives a video information viewing request sent by a user terminal U, the process that P executes the steps 11-15 is as follows:

in other words, if the keyword information submitted by U for consecutive max times is incorrect, P will not push the advertisement information to U, but push the video information requested to be watched by U. j may be an identifier of advertisement information, and advertisement information corresponding to j 1 and j 2 … … j max may be provided by S, or may be provided by S and another advertiser different from S.

An embodiment of the present invention provides an information pushing method, which may be applied to a second information owner terminal, and as shown in fig. 3, the method may include the following steps:

step 21, receiving keyword information respectively signed by the user terminal and the first information provider device and broadcasted by the first information provider device in the blockchain network.

And step 22, determining the keyword information of the same second information in a preset period, and determining the transaction parameters according to the keyword information of the same second information in the preset period.

The second information owner terminal may collect all keyword information about the same second information in the period at a preset time, and determine a transaction parameter for transacting the second information fee according to the keyword information.

It should be noted that different second information owner terminals may respectively determine the keyword information corresponding to the same second information belonging to the terminal in a preset period, so as to determine the transaction parameters.

And step 23, sending the transaction parameter signature to the first information provider device, so that the first information provider device broadcasts the transaction parameter signature to the blockchain network.

Step 24, after the first information provider device signs the transaction parameter and broadcasts the signature to the blockchain network, third information is calculated according to the transaction parameter.

Since the transaction parameters are signed by the second information owner terminal and then sent to the first information provider device, after the first information provider device also signs and broadcasts the transaction parameters to the blockchain network, the first information provider device recognizes the transaction parameters of the time, the transaction parameters are linked to be effective, the second information owner terminal can calculate third information according to the transaction parameters, and the third information can be any form of fees, such as RMB, dollars, virtual money, reward points and the like.

As can be seen from the foregoing steps 21-24, in the information push method provided in the embodiment of the present invention, the second information owner terminal may determine the keyword information of the same second information in the preset period, determine the transaction parameter according to the keyword information of the same second information in the preset period, and after signing and broadcasting the transaction parameter to the blockchain network, the second information owner terminal may calculate the third information according to the transaction parameter, so as to subsequently pay for playing the second information to the first information provider device. Because the keyword information is broadcasted to the blockchain network by the first information provider device only when the preset condition is met, the transaction parameters determined according to the keyword information of the same second information in the preset period also have fairness, and the benefits of both transaction parties, namely the first information provider device and the second information owner terminal, can be guaranteed at the same time.

In some embodiments, the transaction parameters include m and n, and the determining of the transaction parameters according to the keyword information of the same second information in the preset period (i.e. step 22) may include the following steps, as shown in fig. 4:

step 221, determining the number m of the user terminals submitting the keyword information of the same second information.

The keyword information is acquired by the first information provider equipment from the user terminal and signed by the user terminal, the first information provider equipment determines that the signature meets the preset condition and broadcasts the signature to the block chain network, and the second information owner terminal can determine the number m of the user terminals submitting the keyword information of the same second information according to the signature of the user terminal of the keyword information of the same second information in the preset period.

Step 222, determining the number q of the keyword information of the same second information.

And step 223, calculating the average times n of submitting the keyword information by each user terminal according to m and q.

The second information owner terminal can calculate the average number of times n that each user terminal submits the keyword information according to m and q: n is q/m.

As can be seen from the foregoing steps 221-223, the information pushing method provided in the embodiment of the present invention can determine, according to the keyword information of the same second information in the preset period, the number of users who have actually viewed a certain piece of second information and the average number of times that each user viewed the second information, and can very specifically and intuitively reflect the pushing effect of the second information.

In some embodiments, after determining the number q of keyword information of the same second information (i.e. step 222), and before calculating the average number n of times each user terminal submits the keyword information according to m and q (i.e. step 223), the method further comprises:

and screening the q according to the time when the user terminal submits the keyword information of the same second information and the user terminal submitting the keyword information of the same second information.

Correspondingly, the calculating the average number n of times each user terminal submits the keyword information according to m and q (i.e. step 223) may include: and calculating the average times n of submitting the keyword information by each user terminal according to m and the screened q.

In step 12, the keyword information signed by the user terminal and acquired by the first information provider device to the user terminal may further include time, that is, the user terminal calculates a hash value of the keyword input by the user, and returns the hash value and the current time to the first information provider device. Accordingly, after step 222, since the keyword information of the same second information with the number q may include multiple pieces of keyword information submitted by the same user terminal at the same time, the second information owner terminal may screen q according to the time when the user terminal submits the keyword information of the same second information and the user terminal submitting the keyword information of the same second information, so as to ensure that the multiple pieces of keyword information of the same second information submitted by the same user terminal at the same time are counted only once. And calculating the average number n of times that each user terminal submits the keyword information according to m and the screened q, wherein the obtained n is more accurate, that is, the reflected average number of times that each user watches the second information is more accurate, and compared with the method that q is not screened, the pushing effect of the second information can be better reflected.

In the embodiment of the present invention, when the second information owner terminal releases the second information to the first information provider device, the keyword information and the transaction T of the second information may be preset, and the keyword information and the transaction T are signed and then sent to the first information provider device. Accordingly, after the step 23, when the first information provider device broadcasts the signed transaction parameters m and n to the blockchain network, the first information provider device may also broadcast the signed transaction T to the blockchain network. The transaction T may include a rule for the second information owner terminal to pay the third information to the first information provider device according to the transaction parameters and a condition under which the rule is effective.

Continuing with the above-described embodiment of S and P, transaction T may be T { [ I ]_s]，[f(m,n)_k→P]|[m in-chain，n in-chain，t]In which, [ I ]_S]Is the input of transaction T, representing the contents of the transaction [ f (m, n)_k→P]The source of funds in (1), i.e., the own funds of S. k is advertisement information, [ f (m, n)_k→P]Indicates that the sum of S is f (m, n)_kIs paid to P. [ m in-chain, n in-chain, t]Is the content of the transaction [ f (m, n)_k→P]Is formed byConditioned, i.e. m and n are both uplinked after time t. Therefore, when the first information provider equipment determines all the keyword information related to the same second information in the period of time at the preset time T, determines the trading parameters for trading the second information fee according to the keyword information, and conducts trading with the trading parameters m and n and the trading T { [ I ]_S]，[f(m,n)_k→P]|[m in-chain，n in-chain，t]When the signature is broadcasted to the blockchain network, the transaction content [ f (m, n) takes effect because m and n are linked up_k→P]If true, transaction T will also take effect.

The following briefly describes the above steps 21-24 with the example of S and P above:

s receives P keyword information respectively signed by U and P broadcast in the blockchain network, S determines keyword information about A in a period of time at time t, it is determined from the keyword information that the number of users who submitted the keyword information of the correct article a is 100, i.e., m is 100, 10 of them submitted keyword information of the correct article a three times, the other 90 persons submit the correct keyword information of the article a only once, the number q of the keyword information of the article a is 10 × 3+90 × 1 is 120 (times), since the 30 times of keyword information submitted by 10 persons does not include a plurality of pieces of keyword information submitted by the same person at the same time, the screening of q is not needed, the average number of times n-q/m-120/100-1.2 (times/person) that each user terminal submits the keyword information can be directly calculated. S sends m and n signatures to P, P adds m, n and T signatures and broadcasts to the blockchain network, at this time, S and P reach a transaction T for the advertisement information of the commodity A, because the transaction T includes the transaction content f (m, n)_AS will pay P120 dollars of advertising fees.

Based on the same technical concept, an embodiment of the present invention further provides a first information provider device, as shown in fig. 5, which may include:

thepush module 101 is configured to push second information to the user terminal when receiving a first information viewing request sent by the user terminal; and the first information corresponding to the first information watching request is pushed to the user terminal.

The obtainingmodule 102 is configured to obtain, to the user terminal, the keyword information signed by the user terminal when pushing of the second information is completed.

Thebroadcasting module 103 is configured to sign the keyword information and broadcast the signed keyword information to the blockchain network if the keyword information meets a preset condition.

In some embodiments, the pushingmodule 101 is further configured to push the second information to the user terminal if the keyword information does not satisfy the preset condition.

In some embodiments, the keyword information satisfies a preset condition, which may include: the keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is obtained after the second information owner terminal and the device sign respectively.

Based on the same technical concept, an embodiment of the present invention further provides a second information owner terminal, as shown in fig. 6, which may include:

areceiving module 201, configured to receive keyword information respectively signed by a user terminal and a first information provider device, which is broadcast by the first information provider device in a blockchain network.

Theprocessing module 202 is configured to determine keyword information of the same second information in a preset period, and determine a transaction parameter according to the keyword information of the same second information in the preset period.

The sendingmodule 203 is configured to send the signed transaction parameter to the first information provider device, so that the first information provider device broadcasts the signed transaction parameter to the blockchain network.

The calculatingmodule 204 is configured to calculate the third information according to the transaction parameter after the first information provider device signs the transaction parameter and broadcasts the signed transaction parameter to the blockchain network.

In some embodiments, the transaction parameters include m and n; theprocessing module 202 is specifically configured to:

determining the number m of user terminals submitting the keyword information of the same second information;

determining the number q of the keyword information of the same second information;

and calculating the average times n of submitting the keyword information by each user terminal according to m and q.

In some embodiments, theprocessing module 202 is further configured to filter q according to a time when the user terminal submits the keyword information of the same second information and the user terminal submitting the keyword information of the same second information. And calculating the average times n of submitting the keyword information by each user terminal according to m and the screened q.

It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.

Claims (10)

Translated fromChinese

1.一种信息推送方法，其特征在于，包括：1. an information push method, is characterized in that, comprises:当接收到用户终端发送的第一信息观看请求时，向所述用户终端推送第二信息；When receiving the first information viewing request sent by the user terminal, push the second information to the user terminal;在所述第二信息推送完成时，向所述用户终端获取由所述用户终端签名的关键词信息；When the second information push is completed, obtain the keyword information signed by the user terminal from the user terminal;若所述关键词信息满足预设条件，则将所述关键词信息签名后广播至区块链网络；If the keyword information satisfies the preset conditions, then the keyword information is signed and broadcast to the blockchain network;向所述用户终端推送所述第一信息观看请求对应的第一信息。Pushing the first information corresponding to the first information viewing request to the user terminal.2.根据权利要求1所述的方法，其特征在于，在所述向所述用户终端获取由所述用户终端签名的关键词信息之后，所述方法还包括：2 . The method according to claim 1 , wherein after acquiring the keyword information signed by the user terminal from the user terminal, the method further comprises: 3 .若所述关键词信息不满足预设条件，则向所述用户终端推送第二信息；If the keyword information does not meet the preset condition, push second information to the user terminal;在所述第二信息推送完成时，向所述用户终端获取由所述用户终端签名的关键词信息。When the second information push is completed, the keyword information signed by the user terminal is obtained from the user terminal.3.根据权利要求2所述的方法，其特征在于，所述关键词信息满足预设条件，包括：3. The method according to claim 2, wherein the keyword information satisfies a preset condition, comprising:所述关键词信息与所述区块链网络中记录的所述第二信息的关键词信息一致，其中，所述区块链网络中记录的第二信息的关键词信息是所述第二信息所有者终端和本设备分别签名后得到的。The keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is the second information Obtained after the owner terminal and the device sign respectively.4.一种信息推送方法，其特征在于，包括：4. an information push method, is characterized in that, comprises:接收第一信息提供者设备在区块链网络中广播的由用户终端和所述第一信息提供者设备分别签名的关键词信息；receiving the keyword information broadcast by the first information provider device in the blockchain network and signed by the user terminal and the first information provider device respectively;确定预设周期内同一第二信息的所述关键词信息，并根据预设周期内同一第二信息的所述关键词信息确定交易参数；Determine the keyword information of the same second information in a preset period, and determine transaction parameters according to the keyword information of the same second information in the preset period;将所述交易参数签名后发送给所述第一信息提供者设备，以使第一信息提供者设备将所述交易参数签名后广播至所述区块链网络；Signing the transaction parameters and sending them to the first information provider device, so that the first information provider device signs the transaction parameters and broadcasts them to the blockchain network;在第一信息提供者设备将所述交易参数签名后广播至所述区块链网络之后，根据所述交易参数计算第三信息。After the first information provider device signs the transaction parameters and broadcasts them to the blockchain network, the third information is calculated according to the transaction parameters.5.根据权利要求4所述的方法，其特征在于，所述根据预设周期内同一第二信息的所述关键词信息确定交易参数，包括：5 . The method according to claim 4 , wherein the determining of transaction parameters according to the keyword information of the same second information in a preset period comprises: 5 .确定提交同一第二信息的关键词信息的用户终端的数量m；determining the number m of user terminals that submit the keyword information of the same second information;确定所述同一第二信息的关键词信息的数量q；determining the quantity q of keyword information of the same second information;根据m和q计算每个用户终端提交关键词信息的平均次数n；Calculate the average number of times n that each user terminal submits keyword information according to m and q;所述交易参数包括m和n。The transaction parameters include m and n.6.根据权利要求5所述的方法，其特征在于，在所述确定所述同一第二信息的关键词信息的数量q之后、在所述根据m和q计算每个用户终端提交关键词信息的平均次数n之前，还包括：6. The method according to claim 5, characterized in that, after said determining the quantity q of the keyword information of the same second information, after said calculating according to m and q, each user terminal submits the keyword information Before the average number of times n, also include:根据用户终端提交同一第二信息的关键词信息的时间和提交同一第二信息的关键词信息的用户终端对所述q进行筛选；Screen the q according to the time when the user terminal submitted the keyword information of the same second information and the user terminal that submitted the keyword information of the same second information;所述根据m和q计算每个用户终端提交关键词信息的平均次数n，包括：根据m和筛选后的q计算每个用户终端提交关键词信息的平均次数n。The calculating, according to m and q, the average number of times n for each user terminal to submit the keyword information includes: calculating the average number of times n for each user terminal to submit the keyword information according to m and the filtered q.7.一种第一信息提供者设备，其特征在于，包括：7. A first information provider device, comprising:推送模块，用于当接收到用户终端发送的第一信息观看请求时，向所述用户终端推送第二信息；以及用于向所述用户终端推送所述第一信息观看请求对应的第一信息；a push module, configured to push second information to the user terminal when receiving the first information viewing request sent by the user terminal; and to push the first information corresponding to the first information viewing request to the user terminal ;获取模块，用于在所述第二信息推送完成时，向所述用户终端获取由所述用户终端签名的关键词信息；an obtaining module, configured to obtain the keyword information signed by the user terminal from the user terminal when the second information push is completed;广播模块，用于若所述关键词信息满足预设条件，则将所述关键词信息签名后广播至区块链网络。A broadcasting module, configured to sign the keyword information and broadcast it to the blockchain network if the keyword information satisfies a preset condition.8.根据权利要求7所述的设备，其特征在于，所述推送模块还用于，若所述关键词信息不满足预设条件，则向所述用户终端推送第二信息。8 . The device according to claim 7 , wherein the pushing module is further configured to push second information to the user terminal if the keyword information does not meet a preset condition. 9 .9.根据权利要求8所述的设备，其特征在于，所述关键词信息满足预设条件，包括：9. The device according to claim 8, wherein the keyword information satisfies a preset condition, comprising:所述关键词信息与所述区块链网络中记录的所述第二信息的关键词信息一致，其中，所述区块链网络中记录的第二信息的关键词信息是所述第二信息所有者终端和本设备分别签名后得到的。The keyword information is consistent with the keyword information of the second information recorded in the blockchain network, wherein the keyword information of the second information recorded in the blockchain network is the second information It is obtained after the owner terminal and the device sign respectively.10.一种第二信息所有者终端，其特征在于，包括：10. A second information owner terminal, comprising:接收模块，用于接收第一信息提供者设备在区块链网络中广播的由用户终端和所述第一信息提供者设备分别签名的关键词信息；a receiving module, configured to receive the keyword information broadcast by the first information provider device in the blockchain network and signed by the user terminal and the first information provider device respectively;处理模块，用于确定预设周期内同一第二信息的所述关键词信息，并根据预设周期内同一第二信息的所述关键词信息确定交易参数；a processing module, configured to determine the keyword information of the same second information in a preset period, and determine transaction parameters according to the keyword information of the same second information in the preset period;发送模块，用于将所述交易参数签名后发送给所述第一信息提供者设备，以使第一信息提供者设备将所述交易参数签名后广播至所述区块链网络；a sending module, configured to sign the transaction parameters and send them to the first information provider device, so that the first information provider device signs the transaction parameters and broadcasts them to the blockchain network;计算模块，用于在第一信息提供者设备将所述交易参数签名后广播至所述区块链网络之后，根据所述交易参数计算第三信息。A calculation module, configured to calculate third information according to the transaction parameters after the first information provider device signs the transaction parameters and broadcasts them to the blockchain network.

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