CN112308592A - Promotion information releasing method, device and system and related equipment thereof - Google Patents

Abstract

The invention discloses a method, a device and a system for putting promotion information and related equipment thereof. Wherein, the method comprises the following steps: sending an information acquisition request to an information delivery device, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, and the interactive material comprises an interactive title; receiving the interactive material returned by the information releasing device, and displaying the interactive material on a first target position; acquiring operation behavior information of a user for an interactive topic in an interactive material; and sending operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined through the information delivery device. The method can directionally deepen the release popularization information, achieves the effect of directionally strengthening the release of the information, realizes the win-win of merchants, media and users, and improves the user experience.

Description

Promotion information releasing method, device and system and related equipment thereof

Technical Field

The present invention relates to the field of information delivery technologies, and in particular, to a method, an apparatus, a system, an electronic device, a computer device, and a computer-readable storage medium for delivering promotional information.

Background

In the continuous development of the internet, the promotion information which does not consider the feeling of the user much is not aesthetic, is not creative, and is infused forcibly, so that people may only feel dislike, and some traditional promotion information limited by places, time, layout and the like, such as publicity columns, broadcasts and the like, has limited obvious effect, and no way of achieving good publicity effect is provided. In the popularization information industry, in order to realize the win-win of all parties of popularization information merchants, media and users, a novel popularization information mode, namely interactive popularization information, is adopted.

In the related technology, whether promotion information displayed by a brand reaches a user is judged mainly by adopting the exposure times of promotion information creatives and the stay time of the promotion information creatives on a user interface. However, the effect of launching the promotion information cannot be well evaluated only by adopting the exposure times of the promotion information creatives and the stay time of the promotion information creatives in the user interface, and the purpose of win-win among merchants, media and users cannot be achieved.

Disclosure of Invention

The present invention has been made to solve at least one of the technical problems of the related art to some extent.

Therefore, the first purpose of the invention is to provide a method for releasing promotion information, which increases interactivity and interestingness, improves interactivity and sensory properties, obtains the attention of a user, and can achieve the effect of directionally and intensively releasing information.

The second purpose of the invention is to provide another promotion information release method.

A third object of the present invention is to provide an information presentation apparatus.

A fourth object of the present invention is to provide an information delivery apparatus.

A fifth object of the present invention is to provide a system for delivering promotional information.

A sixth object of the present invention is to provide an electronic apparatus.

A seventh object of the present invention is to provide a computer-readable storage medium.

An eighth object of the present invention is to provide a computer apparatus.

A ninth object of the invention is to propose another computer-readable storage medium.

In order to achieve the above object, an embodiment of the present invention provides a method for delivering promotion information, including: sending an information acquisition request to an information delivery device, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, and the interactive material comprises an interactive topic; receiving the interactive material returned by the information delivery device, and displaying the interactive material on a first target position; acquiring operation behavior information of a user aiming at an interactive topic in the interactive material; and sending the operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined by the information delivery device.

According to the popularization information releasing method provided by the embodiment of the invention, an information obtaining request can be sent to an information releasing device through an information showing device, then a corresponding interactive material is obtained according to the information releasing device, then the information showing device receives the interactive material returned by the information releasing device and displays the interactive material on a first target position, then the information showing device obtains operation behavior information of a user aiming at an interactive topic in the interactive material, finally the operation behavior information is sent to the information releasing device, and information to be popularized and releasing time are determined through the information releasing device. The method can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

In order to achieve the above object, a method for delivering promotion information according to an embodiment of a second aspect of the present invention includes: receiving an information acquisition request sent by an information presentation device; acquiring a corresponding interactive material according to the information acquisition request, wherein the interactive material comprises an interactive question; sending the interactive material to the information display device, wherein the interactive material is used for indicating that the information display device obtains the operation behavior information of a user for an interactive topic in the interactive material; receiving the operation behavior information uploaded by the information display device; and determining information to be promoted and putting time according to the operation behavior information.

According to the popularization information release method provided by the embodiment of the invention, the information release device can be used for receiving the information acquisition request sent by the information display device, then the corresponding interactive material is acquired according to the information acquisition request, the interactive material comprises the interactive questions, and then the interactive material is sent to the information display device, wherein the interactive material is used for indicating that the information display device is used for acquiring the operation behavior information of a user aiming at the interactive questions in the interactive material, then the operation behavior information uploaded by the information display device is received, and finally the information to be popularized and the release time are determined according to the operation behavior information. The method can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

In order to achieve the above object, an information presentation apparatus according to a third aspect of the present invention includes: the request sending module is used for sending an information obtaining request to an information putting device, wherein the information obtaining request is used for indicating that a corresponding interactive material is obtained through the information putting device, and the interactive material comprises an interactive title; the material receiving module is used for receiving the interactive materials returned by the information putting device; the material display module is used for displaying the interactive material on a first target position; the operation behavior acquisition module is used for acquiring operation behavior information of a user aiming at the interactive questions in the interactive material; and the operation behavior sending module is used for sending the operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined by the information delivery device.

According to the information display device provided by the embodiment of the invention, an information acquisition request can be sent to an information delivery device through a request sending module, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, the interactive material comprises an interactive topic, a material receiving module receives the interactive material returned by the information delivery device, a material display module displays the interactive material on a first target position, an operation behavior acquisition module acquires operation behavior information of a user aiming at the interactive topic in the interactive material, and an operation behavior sending module sends the operation behavior information to the information delivery device, so that the information delivery device determines information to be promoted and delivery time according to the operation behavior information. The device accessible interactive material and user are interactive, have increased interactive and interesting, have improved interactive and sense organ nature, have obtained user's attention to carry out the orientation to this user according to the user to the interactive result of interactive material and deepen to put in the popularization information, reach the effect that the information orientation strengthened the input, realized trade company, media, user's many-sided win-win, improved user experience.

In order to achieve the above object, an information delivery apparatus according to a fourth aspect of the present invention includes: the request receiving module is used for receiving an information acquisition request sent by the information display device; the material acquisition module is used for acquiring corresponding interactive materials according to the information acquisition request, and the interactive materials comprise interactive questions; the material sending module is used for sending the interactive material to the information display device, wherein the interactive material is used for indicating that the operation behavior information of a user for an interactive topic in the interactive material is obtained through the information display device; the operation behavior receiving module is used for receiving the operation behavior information uploaded by the information display device; and the information determining module is used for determining information to be promoted and putting time according to the operation behavior information.

According to the information delivery device provided by the embodiment of the invention, an information acquisition request sent by an information display device can be received through a request receiving module, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, the interactive material comprises an interactive topic, a material sending module sends the interactive material to the information display device, the interactive material is used for indicating that operation behavior information of a user aiming at the interactive topic in the interactive material is acquired through the information display device, and the operation behavior receiving module receives the operation behavior information uploaded by the information display device, so that the information delivery device determines information to be promoted and delivery time according to the operation behavior information. The device accessible interactive material and user are interactive, have increased interactive and interesting, have improved interactive and sense organ nature, have obtained user's attention to carry out the orientation to this user according to the user to the interactive result of interactive material and deepen to put in the popularization information, reach the effect that the information orientation strengthened the input, realized trade company, media, user's many-sided win-win, improved user experience.

In order to achieve the above object, an embodiment of the fifth aspect of the present invention provides a system for delivering promotion information, including: the information delivery device is used for receiving an information acquisition request sent by the information presentation device and obtaining corresponding interactive materials according to the information acquisition request, wherein the interactive materials comprise interactive titles and are sent to the information presentation device; the information display device is used for displaying the interactive material on a first target position, acquiring operation behavior information of a user for an interactive question in the interactive material, and sending the operation behavior information to the information delivery device; the information releasing device is further used for determining information to be promoted and releasing time according to the operation behavior information.

According to the popularization information release system provided by the embodiment of the invention, the information acquisition request is sent to the information release device, the information release device receives the information acquisition request sent by the information display device, acquires the corresponding interactive material according to the information acquisition request, then sends the interactive material to the information display device, the information display device displays the interactive material on the first target position, acquires the operation behavior information of a user aiming at the interactive topic in the interactive material, and sends the operation behavior information to the information release device, and finally the information release device determines the information to be popularized and the release time according to the operation behavior information. The system can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

In order to achieve the above object, an electronic device according to a sixth aspect of the present invention includes: the system comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the computer program, the method for releasing the promotion information is realized.

To achieve the above object, a computer-readable storage medium is provided in a seventh embodiment of the present invention, and the computer program is executed by a processor to implement the method for delivering promotion information according to the first embodiment of the present invention.

In order to achieve the above object, an eighth aspect of the present invention provides a computer device, including: the system comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the computer program, the method for releasing the promotion information is realized.

To achieve the above object, a computer-readable storage medium according to a ninth aspect of the present invention is provided, where the computer program is executed by a processor to implement the method for delivering promotion information according to the second aspect of the present invention.

Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.

Drawings

The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:

fig. 1 is a flowchart of a method of delivering promotional information according to one embodiment of the present invention.

Fig. 2 is a flowchart of a method for delivering promotional information according to an embodiment of the present invention.

Fig. 3 is a flowchart of a method of delivering promotional information according to another embodiment of the present invention.

Fig. 4 is a flowchart of a method for delivering promotional information according to another embodiment of the present invention.

Fig. 5 is a schematic structural diagram of an information presentation apparatus according to an embodiment of the present invention.

Fig. 6 is a schematic structural diagram of an information delivery apparatus according to an embodiment of the present invention.

Fig. 7 is an interaction flow diagram of a delivery system for promotional information, according to one embodiment of the present invention.

Fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the invention.

FIG. 9 is a schematic diagram of a computer device according to one embodiment of the invention.

Detailed Description

Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.

In the related technology, whether promotion information displayed by a brand reaches a user is judged mainly by adopting the exposure times of promotion information creatives and the stay time of the promotion information creatives on a user interface. However, it cannot be determined whether the attention of the user is obtained only according to the exposure times of the promotion information creatives and the stay time of the promotion information creatives in the user interface, so that the effect of advertisement putting cannot be well evaluated, and the purpose of win-win among merchants, media and users cannot be achieved.

Therefore, the invention provides a method, a device and a system for releasing promotion information and related equipment thereof. According to the invention, through interaction of the interactive materials and the user, the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

Specifically, a method, a system and related devices for delivering promotional information according to an embodiment of the present invention are described below with reference to the accompanying drawings.

Fig. 1 is a flowchart of a method of delivering promotional information according to one embodiment of the present invention. It should be noted that the method for delivering promotion information according to the embodiment of the present invention may be applied to an information presentation apparatus according to the embodiment of the present invention, and the apparatus may be configured on an electronic device. That is to say, the method for delivering the promotion information according to the embodiment of the present invention can be written from the information display device side. In an embodiment of the present invention, the electronic device may be a PC or a mobile terminal (e.g., a mobile phone, a tablet computer, a PAD, a personal digital assistant, and other hardware devices with various operating systems).

As shown in fig. 1, the method for delivering the promotion information may include:

s110, sending an information acquisition request to an information delivery device, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, and the interactive material comprises an interactive title.

It should be noted that the method for delivering promotion information in the embodiment of the present invention is applicable to an advertisement promotion system. For example, the advertisement promotion system can comprise an information display device and an information delivery device. Wherein, the information presentation device may be a mobile terminal.

In the embodiment of the invention, the information acquisition request can be sent to the information delivery device through the information presentation device. The information acquisition request is used for indicating that the corresponding interactive materials are acquired through the information delivery device. That is to say, the information presentation device can send an information acquisition request to the information delivery device, so that the information delivery device acquires the corresponding interactive material according to the information acquisition request. In an embodiment of the present invention, the information obtaining request may include: the user identification and the promotion information show the media identification. Therefore, the information delivery device can determine the user characteristics according to the user identification in the information acquisition request, display the media identification and the user characteristics according to the promotion information to perform material retrieval to obtain corresponding interactive materials, and return the detected interactive materials to the information display device.

And S120, receiving the interactive material returned by the information releasing device, and displaying the interactive material on the first target position.

In the embodiment of the invention, when the information display device sends the information acquisition request to the information delivery device, the interactive material can be acquired through the information delivery device. The information display device can receive the interactive materials returned by the information releasing device and display the interactive materials on the first target position.

S130, obtaining operation behavior information of the user aiming at the interactive topic in the interactive material.

In the embodiment of the invention, the operation behavior information of the user for the interactive questions in the interactive material can be acquired through the information display device, wherein the operation behavior information comprises answers of the user to the interactive questions.

That is to say, after the interactive material is displayed on the first target position, the user will answer the interactive questions in the interactive material, so as to obtain answer information of the user for the interactive questions in the interactive material.

In another embodiment of the present invention, after obtaining the operation behavior information of the user for the interactive topic in the interactive material, the method further includes: determining answers of the users in the operation behavior information, then judging whether the answers of the users are consistent with the standard answers or not, if so, acquiring target media content according to preset operation, and then displaying the target media content in a media content display interface; and if the answer of the user is not consistent with the standard answer, showing the material on the first target position.

And S140, sending the operation behavior information to the information releasing device, wherein the operation behavior information is used for indicating that the information to be promoted and releasing time are determined by the information releasing device.

That is to say, after the answer information of the user for the interactive questions in the interactive material is acquired through the information display device, the information display device sends the answer information of the interactive questions to the information delivery device, so that the information delivery device determines the information to be promoted and the delivery time according to the answer information of the interactive questions.

According to the method for releasing the promotion information, the information display device can send an information acquisition request to the information releasing device, then the corresponding interactive material is acquired according to the information releasing device, then the information display device receives the interactive material returned by the information releasing device and displays the interactive material on the first target position, then the information display device acquires the operation behavior information of a user aiming at the interactive topic in the interactive material, finally the operation behavior information is sent to the information releasing device, the information to be promoted and releasing time are determined through the information releasing device, the method can interact with the user through the interactive material, interactivity and interestingness are improved, interactivity and sensory performance are improved, attention of the user is acquired, and the user can directionally deepen releasing the promotion information according to the interactive result of the user on the interactive material, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and users is realized, and the user experience is improved.

Fig. 2 is a flowchart of a method for delivering promotional information according to an embodiment of the present invention. As shown in fig. 2, the method for delivering the promotion information may include:

s210, an information acquisition request is sent to an information delivery device, wherein the information acquisition request is used for indicating that corresponding display materials and interactive materials are acquired through the information delivery device, the display materials comprise standard answers of interactive titles, and the interactive materials comprise the interactive titles.

In the embodiment of the invention, the information acquisition request can be sent to the information delivery device through the information presentation device. In the embodiment of the invention, the information acquisition request is further used for indicating that the corresponding display materials are acquired through the information delivery device, and the display materials contain standard answers of the interactive questions. For example, when the mobile terminal detects that the user starts the application program "novel a", and the "novel a" is displayed on the media content display interface, an information acquisition request can be sent to the information delivery device through the mobile terminal, so that the information delivery device acquires the standard answer of the interactive topic.

And S220, displaying the display material at a second target position, wherein the second target position is positioned on the media content display interface.

That is to say, the standard answer of the interactive topic is obtained through the information delivery device, and the information display device displays the standard answer of the interactive topic on the media content display interface. For example, the standard answer to the interactive theme obtained by the information delivery device is that "shampoo H has the effect of making hair fine and smooth, even hair light and smooth, and easily realizes the light feeling of your hairstyle", and then the information presentation device presents "shampoo H has the effect of making hair fine and smooth, even hair light and smooth, and easily realizes the light feeling of your hairstyle" information at the second target position of the media content display interface.

And S230, when the preset operation triggered by the user on the media content display interface is determined, displaying the interactive material on the first target position.

For example, when a user looks at a "novel a" on a media content display interface, and when it is detected that the user slides the next page of the "novel a", according to a standard answer of an interactive theme, "shampoo H has a smooth and fine hair, and even hair becomes light and soft, and a light and comfortable feeling of your hairstyle is easily achieved," what shampoo has a smooth and fine hair, and even hair becomes light and soft, and a light and comfortable feeling of your hairstyle is easily achieved? "is presented at a first target location of the media content display interface.

S240, obtaining operation behavior information of the user aiming at the interactive topic in the interactive material.

That is to say, according to the interactive question generated by the standard answer of the interactive question, the user answers the interactive question, so that the information display device obtains the answer of the user to the question.

And S250, determining answers of the users in the operation behavior information.

And S260, judging whether the answer of the user is consistent with the standard answer.

S270, if the answer of the user is consistent with the standard answer, acquiring the target media content according to preset operation, and displaying the target media content in a media content display interface; and if the answer of the user is not consistent with the standard answer, showing the material on the first target position.

For example, when the answer of the user is consistent with the standard answer, the next page of the target media content "novel a" is obtained according to the operation of the user sliding the next page of the "novel a", and when the answer of the user is not consistent with the standard answer, "what has a very large wide angle laika pickup three? And displaying the question at a first target position of the media content display interface, and solving the question again by the user until the answer of the user is consistent with the standard answer.

And S280, sending operation behavior information to an information releasing device, wherein the operation behavior information is used for indicating that information to be promoted and releasing time are determined by the information releasing device.

According to the popularization information release method provided by the embodiment of the invention, the information acquisition request can be sent to the information release device through the information display device, the corresponding interactive material is acquired according to the information release device, the displayed material is displayed on the second target position, the second target position is located on the media content display interface, when the preset operation triggered by a user on the media content display interface is determined, the interactive material is displayed on the first target position, the operation behavior information of the user aiming at the interactive topic in the interactive material is acquired, and the operation behavior information of the user aiming at the interactive topic in the interactive material is determinedThe answer of the user in the operation behavior information. Then judging whether the answer of the user is consistent with the standard answer, if so, acquiring the target media content according to the preset operation, and displaying the target media content in a media content display interface; if the user's answer is not consistent with the standard answer, the presentation material is displayed on the first target position,finally, theAnd sending the operation behavior information to an information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined by the information delivery device. The method can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

The invention also provides another promotion information release method, and it should be noted that the promotion information release method of the embodiment of the invention can be applied to the information release device of the embodiment of the invention, and the device can be configured on a computer device.

Fig. 3 is a flowchart of a method of delivering promotional information according to another embodiment of the present invention. As shown in fig. 3, the method for delivering the promotion information may include:

s310, receiving an information acquisition request sent by the information display device.

Optionally, an information obtaining request sent by the information presentation device may be received by the information delivery device, where the information obtaining request includes: the user identification and the promotion information show the media identification.

It should be noted that, in the embodiment of the present invention, the user identifier includes, but is not limited to, a user ID (IDentity, IDentity number), a terminal identification code, and the like; the promotion information display media identifier includes, but is not limited to, an attribute, a category, and the like of the promotion information display media.

And S320, acquiring corresponding interactive materials according to the information acquisition request, wherein the interactive materials comprise interactive titles.

Optionally, the user characteristics of the user can be acquired according to the user identifier, and then the material retrieval is performed according to the promotion information display media identifier and the user characteristics, so as to obtain the corresponding interactive material and the display material. Wherein, the display material contains the standard answers of the interactive questions.

It should be noted that the user characteristics include, but are not limited to, natural attributes, interest attributes, and the like of the user.

That is to say, the attribute characteristics of the user can be obtained according to the ID information of the user, and then the media identifier and the attribute characteristics of the user are displayed according to the promotion information to perform material retrieval in the storage module, so as to obtain the interactive question of the user and the standard answer of the interactive question.

S330, sending the interactive material to an information display device, wherein the interactive material is used for indicating that the operation behavior information of the user aiming at the interactive topic in the interactive material is obtained through the information display device.

In the embodiment of the invention, the interactive material can be sent to the information display device through the information delivery device, so that the information display device can acquire the operation behavior information of the interactive topic in the interactive material.

And S340, receiving the operation behavior information uploaded by the information display device.

The operation behavior information comprises identification of the interactive materials, the stay time of the user on the interactive interface and the response times of the user for the interactive questions.

That is to say, after the information presentation device acquires the answer information of the user for the interactive questions in the interactive material, the information presentation device sends the answer information of the interactive questions to the information delivery device, so that the information delivery device acquires the answer information of the interactive questions, the stay time of the user on the interactive interface, and the answer times of the user for the interactive questions.

And S350, determining information to be promoted and putting time according to the operation behavior information.

Optionally, the same or similar promotion information may be acquired according to the identifier of the interactive material, and then the release frequency of the same or similar promotion information may be determined according to the stay time of the user on the interactive interface and the response times of the user for the interactive questions.

That is to say, the same or similar interactive questions can be obtained according to the interactive questions in the interactive material, and then the release frequency of the same or similar interactive questions is determined according to the stay time of the user in the interactive interface and the response times of the user for the interactive questions. For example, if the user stays in the interactive interface for too long and the user answers to the interactive topic for more times, the frequency of delivering the same or similar interactive topic is increased.

According to the popularization information release method provided by the embodiment of the invention, the information release device can be used for receiving the information acquisition request sent by the information display device, then the corresponding interactive material is acquired according to the information acquisition request, the interactive material comprises the interactive questions, and then the interactive material is sent to the information display device, wherein the interactive material is used for indicating that the information display device is used for acquiring the operation behavior information of a user aiming at the interactive questions in the interactive material, then the operation behavior information uploaded by the information display device is received, and finally the information to be popularized and the release time are determined according to the operation behavior information. The method can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

Fig. 4 is a flowchart of a method for delivering promotional information according to another embodiment of the present invention. As shown in fig. 4, the method for delivering the promotion information may include:

and S410, receiving an information acquisition request sent by the information display device. Wherein, the information acquisition request includes: the user identification and the promotion information show the media identification.

For example, an information obtaining request sent by an information presentation device may be received by an information delivery device, where the information obtaining request includes: the user identification and the promotion information show the media identification. For example, a release platform that receives the user ID and the promotion information presentation medium sent by the information presentation device.

And S420, acquiring the user characteristics of the user according to the user identification.

For example, when the user ID is acquired and it is determined that the user is "user a", it is acquired that "user a" is a girl who likes music.

And S430, performing material retrieval according to the promotion information display media identification and the user characteristics to obtain corresponding interactive materials and display materials.

For example, a release platform showing media according to popularization information is used for carrying out material retrieval in a storage module for video A and a user characteristic is used for ' a girl who likes music ', and a corresponding interactive title is obtained, namely ' what is the name of a song sung by a singer A? "the standard answer to the interactive title is" the name of the song sung by singer A is H ".

And S440, sending the interactive material to the information display device, and sending the display material to the information display device.

That is to say, after the material retrieval is performed according to the popularization information display media identifier and the user characteristics to obtain the corresponding interactive question and the standard answer of the interactive question, the information delivery device sends the interactive question and the standard answer of the interactive question to the information display device at the same time.

In the embodiment of the invention, when the information display device receives the display material and the interactive material, the display material can be displayed on the second target position in the media content display interface, and when the preset operation triggered by the user on the media content display interface is determined, the interactive material is displayed on the first target position.

For example, a user views "news about star a" on a media content display interface, and when a next page operation of sliding the news by the user is detected, an interactive topic generated according to a standard answer of "the name of a song sung by singer a is H" is "what is the name of a song sung by singer a? "is presented at a first target location of the media content display interface.

After the information display device displays the interactive materials on the first target position, the information display device can acquire the operation behavior information of the user aiming at the interactive questions in the interactive materials and uploads the operation behavior information to the information delivery device.

And S450, receiving the operation behavior information uploaded by the information display device.

Optionally, the operation behavior information uploaded by the information presentation device may be received by the information delivery device. That is to say, after the interactive question is displayed at the first target position of the media content display interface, the user performs an answer operation on the interactive question, so that the information display device obtains an answer to the question answered by the user and uploads the answer to the question, and the information delivery device receives the answer to the interactive question answered by the user, the stay time of the user on the interactive interface, and the answer times of the user to the interactive question.

And S460, determining information to be promoted and putting time according to the operation behavior information.

Optionally, the same or similar promotion messages can be acquired by the information delivery device according to the information of the interactive questions, and then the delivery frequency of the same or similar promotion messages is determined according to the stay time of the user on the interactive interface and the response times of the user to the interactive questions. For example, the user stays in the interactive interface for a shorter time and the user answers to the interactive questions less frequently, which may indicate that the user is more familiar with the promotion information and that the number of impressions of the promotion information is determined to be reduced.

According to the method for releasing the promotion information, the information releasing device can receive the information acquisition request sent by the information display device, then according to the user identification, obtaining the user characteristics of the user, then according to the promotion information, displaying the media identification and the user characteristics, carrying out material retrieval to obtain corresponding interactive materials and display materials, the interactive material is sent to the information display device, and simultaneously the display material is sent to the information display device, then the display material is displayed on a second target position in the media content display interface through the information display device, when it is determined that a user triggers preset operation on a media content display interface, the interactive material is displayed on a first target position, then operation behavior information uploaded by an information display device is received, and finally information to be promoted and putting time are determined according to the operation behavior information. The method can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

Corresponding to the method for delivering the promotion information provided in the above-mentioned embodiments (the embodiments shown in fig. 1 and fig. 2), an embodiment of the present invention further provides an information presentation device, and since the information presentation device provided in the embodiment of the present invention corresponds to the method for delivering the promotion information provided in the above-mentioned embodiments, the implementation manner of the method for delivering the promotion information is also applicable to the information presentation device provided in the embodiment, and is not described in detail in the embodiment. Fig. 5 is a schematic structural diagram of an information presentation apparatus according to an embodiment of the present invention. It should be noted that the information display device of the embodiment of the present invention can be applied to an advertisement promotion scenario.

As shown in fig. 5, theinformation presentation apparatus 500 includes: arequest sending module 510, amaterial receiving module 520, amaterial showing module 530, an operationbehavior obtaining module 540, and an operationbehavior sending module 550, wherein:

therequest sending module 510 is configured to send an information obtaining request to an information delivery device, where the information obtaining request is used to indicate that a corresponding interactive material is obtained through the information delivery device, where the interactive material includes an interactive topic. As an example, the information obtaining request is further used to instruct the information delivering device to obtain a corresponding presentation material, where the presentation material includes a standard answer of the interactive question.

Thematerial receiving module 520 is configured to receive the interactive material returned by the information delivery device.

Thematerial displaying module 530 is configured to display the interactive material on the first target location. Thematerial presentation module 530 is specifically configured to: displaying the display material at a second target position, wherein the second target position is located on a media content display interface, and displaying the interactive material at the first target position when the user is determined to trigger a preset operation on the media content display interface.

The operationbehavior obtaining module 540 is configured to obtain operation behavior information of the user for the interaction topic in the interaction material. As an example, the operation behavior information includes answers of the user to the interactive questions, and after the operation behavior information of the user to the interactive questions in the interactive material is obtained, the answers of the user in the operation behavior information are determined; judging whether the answer of the user is consistent with the standard answer; if the answer of the user is consistent with the standard answer, acquiring target media content according to the preset operation; presenting the target media content in the media content display interface; and if the answer of the user is not consistent with the standard answer, displaying the display material on the first target position.

The operationbehavior sending module 550 is configured to send the operation behavior information to the information delivery device, where the operation behavior information is used to indicate that information to be promoted and a delivery opportunity are determined by the information delivery device.

According to the information display device provided by the embodiment of the invention, an information acquisition request can be sent to an information delivery device through a request sending module, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, the interactive material comprises an interactive topic, a material receiving module receives the interactive material returned by the information delivery device, a material display module displays the interactive material on a first target position, an operation behavior acquisition module acquires operation behavior information of a user aiming at the interactive topic in the interactive material, and an operation behavior sending module sends the operation behavior information to the information delivery device, so that the information delivery device determines information to be promoted and delivery time according to the operation behavior information. The device accessible interactive material and user are interactive, have increased interactive and interesting, have improved interactive and sense organ nature, have obtained user's attention to carry out the orientation to this user according to the user to the interactive result of interactive material and deepen to put in the popularization information, reach the effect that the information orientation strengthened the input, realized trade company, media, user's many-sided win-win, improved user experience.

Corresponding to the method for delivering the promotion information provided in the above-mentioned several embodiments (the embodiments shown in fig. 3 and fig. 4), an embodiment of the present invention further provides an information delivery device, and since the information delivery device provided in the embodiment of the present invention corresponds to the method for delivering the promotion information provided in the above-mentioned several embodiments, the implementation manner of the method for delivering the promotion information is also applicable to the information delivery device provided in this embodiment, and will not be described in detail in this embodiment. Fig. 6 is a schematic structural diagram of an information delivery apparatus according to an embodiment of the present invention. It should be noted that the information delivery device of the embodiment of the present invention can be applied to an advertisement promotion scenario.

As shown in fig. 6, theinformation delivery apparatus 600 includes: arequest receiving module 610, amaterial obtaining module 620, amaterial sending module 630, an operationbehavior receiving module 640, and aninformation determining module 650, wherein:

therequest receiving module 610 is configured to receive an information obtaining request sent by an information presentation apparatus. As an example, the information acquisition request includes: the user identification and the promotion information show the media identification.

Thematerial obtaining module 620 is configured to obtain a corresponding interactive material according to the information obtaining request, where the interactive material includes an interactive topic. Thematerial obtaining module 620 is specifically configured to: acquiring the user characteristics of the user according to the user identification; and displaying the media identification and the user characteristics according to the popularization information to perform material retrieval to obtain corresponding interactive materials. As an example, a corresponding presentation material is obtained according to the information obtaining request, and the presentation material includes a standard answer of the interactive question.

Thematerial sending module 630 is configured to send the interactive material to the information presentation device, where the interactive material is used to instruct the information presentation device to obtain operation behavior information of a user for an interactive topic in the interactive material.

In one embodiment of the invention, the interactive material is sent to the information display device, and meanwhile, the display material is sent to the information display device; the display material is used for indicating that the display material is displayed on a second target position in a media content display interface through the information display device, and displaying the interactive material on a first target position when the fact that the user triggers a preset operation on the media content display interface is determined.

The operationbehavior receiving module 640 is configured to receive the operation behavior information uploaded by the information presentation apparatus. As an example, the operation behavior information includes an identification of the interactive material, a length of time that the user stays in an interactive interface, and a number of times that the user answers to the interactive topic.

Theinformation determining module 650 is configured to determine information to be promoted and a putting opportunity according to the operation behavior information. Theinformation determining module 650 is specifically configured to: acquiring the same or similar promotion information according to the identification of the interactive material; and determining the releasing frequency of the same or similar promotion information according to the stay time of the user on the interactive interface and the response times of the user aiming at the interactive questions.

According to the information delivery device provided by the embodiment of the invention, an information acquisition request sent by an information display device can be received through a request receiving module, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, the interactive material comprises an interactive topic, a material sending module sends the interactive material to the information display device, the interactive material is used for indicating that operation behavior information of a user aiming at the interactive topic in the interactive material is acquired through the information display device, and the operation behavior receiving module receives the operation behavior information uploaded by the information display device, so that the information delivery device determines information to be promoted and delivery time according to the operation behavior information. The device accessible interactive material and user are interactive, have increased interactive and interesting, have improved interactive and sense organ nature, have obtained user's attention to carry out the orientation to this user according to the user to the interactive result of interactive material and deepen to put in the popularization information, reach the effect that the information orientation strengthened the input, realized trade company, media, user's many-sided win-win, improved user experience.

In order to realize the embodiment, the invention further provides a system for releasing the promotion information.

Fig. 7 is a schematic structural diagram of a delivery system for promotional information according to one embodiment of the present invention. As shown in fig. 7, the delivery system 700 for promotion information may include aninformation delivery device 710 and aninformation presentation device 720.

Specifically, theinformation delivery device 710 is configured to receive an information obtaining request sent by theinformation presentation device 720, and obtain a corresponding interactive material according to the information obtaining request, where the interactive material includes an interactive title, and send the interactive material to theinformation presentation device 720.

Theinformation display device 720 is configured to display the interactive material at the first target position, acquire operation behavior information of the user for the interactive topic in the interactive material, and send the operation behavior information to theinformation delivery device 710.

Theinformation delivery device 710 is configured to determine information to be promoted and a delivery opportunity according to the operation behavior information.

In an embodiment of the present invention, the information obtaining request includes a user identifier and a promotion information display media object, and a specific implementation process of theinformation delivering device 710 obtaining the corresponding interactive material according to the information obtaining request may be as follows: and acquiring user characteristics of the user according to the user identification, and then displaying the media identification and the user characteristics according to the popularization information to perform material retrieval to obtain corresponding interactive materials.

Optionally, in an embodiment of the present invention, theinformation delivering device 710 is further configured to obtain a corresponding presentation material according to the information obtaining request, the presentation material includes a standard answer of an interactive question, and send the presentation material to theinformation presenting device 720 while sending the interactive material to theinformation presenting device 720.

In an embodiment of the present invention, theinformation displaying device 720 is further configured to display the display material at a second target position in the media content display interface, and display the interactive material at the first target position when it is determined that the user triggers the preset operation on the media content display interface.

In order to further deepen the effect of delivering the popularization information, in an embodiment of the present invention, the operation behavior information includes answers of the user to the interactive questions, and theinformation display device 720 is further configured to determine the answers of the user in the operation behavior information after obtaining the operation behavior information of the user for the interactive questions in the interactive material, and when it is determined that the answers of the user are consistent with the standard answers, obtain the target media content according to a preset operation, and display the target media content in the media content display interface.

In an embodiment of the present invention, theinformation displaying device 720 is further configured to display the displayed material at the first target location when the answer of the user is determined not to be consistent with the standard answer.

In one embodiment of the invention, the operation behavior information comprises identification of the interactive material, the time length of stay of the user in the interactive interface, and the number of times of response of the user to the interactive topic. The specific implementation process of theinformation delivery device 710 determining the information to be promoted and the delivery opportunity according to the operation behavior information may be as follows: obtaining the same or similar promotion information according to the identification of the interactive material, and then determining the releasing frequency of the same or similar promotion information according to the stay time of the user on the interactive interface and the response times of the user for the interactive questions.

In an embodiment of the present invention, an information obtaining request is sent to the information delivery device 710 (S71), theinformation delivery device 710 receives the information obtaining request sent by theinformation presentation device 710, where the information obtaining request includes a user identifier and a promotion information presentation media identifier (S72), then, according to the user identifier, obtains a user characteristic of a user, and performs material retrieval according to the promotion information presentation media identifier and the user characteristic to obtain a corresponding interactive material and a presentation material, where the interactive material includes an interactive topic, and the presentation material includes a standard answer of the interactive topic (S73), and sends the interactive material and the presentation material to theinformation presentation device 720 at the same time, theinformation presentation device 720 receives the material returned by the information delivery device 710 (S74), and presents the presentation material at a second target position in the media content display interface (S75), and when the fact that the user triggers the preset operation on the media content display interface is determined, displaying the interactive material on the first target position (S76).

In order to further increase interactivity and interestingness, the user answers the interactive questions in the interactive material, so that theinformation presentation device 720 obtains operation behavior information of the user for the interactive questions in the interactive material (S77), wherein the operation behavior information includes answers of the user to answer the interactive questions, and then theinformation presentation device 720 determines answers of the user in the operation behavior information, and when the answers of the user are judged to be consistent with the standard answers, obtains target media content according to preset operations, and presents the target media content in the media content display interface; when the answer of the user is determined not to be consistent with the standard answer, the display material is displayed on the first target position (S78).

In order to further deepen the effect of putting in the promotion information, theinformation presentation device 720 may upload the acquired operation behavior information to theinformation putting device 710, where the operation behavior information includes an identifier of the interactive material, a length of time that the user stays on the interactive interface, and a number of times that the user answers to the interactive questions. When theinformation delivery device 710 receives the operation behavior information (S79) sent by theinformation presentation device 720, the same or similar promotion information may be obtained according to the identifier of the interactive material, and the delivery frequency of the same or similar promotion information may be determined according to the time length of the user staying on the interactive interface and the number of times of responses of the user to the interactive questions (S80), so that theinformation delivery device 710 may send the determined information to be promoted and the delivery frequency thereof to theinformation presentation device 720, so that theinformation presentation device 720 presents the information to be promoted to the user according to the delivery frequency.

According to the popularization information release system provided by the embodiment of the invention, the information acquisition request is sent to the information release device, the information release device receives the information acquisition request sent by the information display device, acquires the corresponding interactive material according to the information acquisition request, then sends the interactive material to the information display device, the information display device displays the interactive material on the first target position, acquires the operation behavior information of a user aiming at the interactive topic in the interactive material, and sends the operation behavior information to the information release device, and finally the information release device determines the information to be popularized and the release time according to the operation behavior information. The system can interact with the user through the interactive materials, so that the interactivity and the interestingness are increased, the interactivity and the sensory property are improved, the attention of the user is obtained, the user is directionally deepened to release the promotion information according to the interaction result of the user on the interactive materials, the effect of directionally and intensively releasing the information is achieved, the win-win situation of merchants, media and the user is realized, and the user experience is improved.

In order to implement the above embodiments, the present invention further provides an electronic device.

Fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the invention. As shown in fig. 8, theelectronic device 800 may include: the method comprises the following steps: amemory 810, aprocessor 820 and acomputer program 830 stored in thememory 810 and operable on theprocessor 820, wherein theprocessor 820 executes the computer program to implement the method for delivering promotional information according to the embodiment of the invention shown in fig. 1 and 2.

In order to implement the above embodiments, the present invention further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the method for delivering promotion information according to the embodiments of the present invention as shown in fig. 1 and 2.

In order to implement the above embodiments, the present invention further provides a computer device.

FIG. 9 is a schematic diagram of a computer device according to one embodiment of the invention. As shown in fig. 9, thecomputer device 900 may include: amemory 910, aprocessor 920 and acomputer program 930 stored in thememory 910 and operable on theprocessor 920, wherein theprocessor 920 executes the program to implement the method for delivering promotion information according to the embodiment of the present invention shown in fig. 3 and 4.

In order to implement the above embodiments, the present invention further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the method for delivering promotion information according to the embodiments of the present invention as shown in fig. 3 and 4.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.

The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.

It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.

In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.

The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims (20)

1. A method for delivering promotion information is characterized by comprising the following steps:

sending an information acquisition request to an information delivery device, wherein the information acquisition request is used for indicating that a corresponding interactive material is acquired through the information delivery device, and the interactive material comprises an interactive topic;

receiving the interactive material returned by the information delivery device, and displaying the interactive material on a first target position;

acquiring operation behavior information of a user aiming at an interactive topic in the interactive material;

and sending the operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined by the information delivery device.

2. The method according to claim 1, wherein the information acquisition request is further used for instructing the information delivery device to acquire a corresponding presentation material, and the presentation material contains a standard answer of the interactive question; before the presenting the interactive material on the first target position, the method further includes:

displaying the display material at a second target position, wherein the second target position is positioned on a media content display interface;

and when the user is determined to trigger a preset operation on the media content display interface, displaying the interactive material on the first target position.

3. The method of claim 2, wherein the operational behavior information comprises answers to the interactive questions by the user; the method comprises the following steps of obtaining operation behavior information of a user for an interactive topic in the interactive material, and then:

determining answers of the users in the operation behavior information;

judging whether the answer of the user is consistent with the standard answer;

if the answer of the user is consistent with the standard answer, acquiring target media content according to the preset operation;

and displaying the target media content in the media content display interface.

4. The method of claim 3, further comprising:

and if the answer of the user is not consistent with the standard answer, displaying the display material on the first target position.

5. A method for delivering promotion information is characterized by comprising the following steps:

receiving an information acquisition request sent by an information presentation device;

acquiring a corresponding interactive material according to the information acquisition request, wherein the interactive material comprises an interactive question;

sending the interactive material to the information display device, wherein the interactive material is used for indicating that the information display device obtains the operation behavior information of a user for an interactive topic in the interactive material;

receiving the operation behavior information uploaded by the information display device;

and determining information to be promoted and putting time according to the operation behavior information.

6. The method of claim 5, wherein the information acquisition request comprises: the user identification and the promotion information show the media identification; acquiring the corresponding interactive material according to the information acquisition request, comprising:

acquiring the user characteristics of the user according to the user identification;

and displaying the media identification and the user characteristics according to the popularization information to perform material retrieval to obtain corresponding interactive materials.

7. The method of claim 5, further comprising:

acquiring a corresponding display material according to the information acquisition request, wherein the display material comprises a standard answer of the interactive question;

sending the interactive material to the information display device and sending the display material to the information display device at the same time;

the display material is used for indicating that the display material is displayed on a second target position in a media content display interface through the information display device, and displaying the interactive material on a first target position when the fact that the user triggers a preset operation on the media content display interface is determined.

8. The method according to any one of claims 5 to 7, wherein the operation behavior information comprises an identification of the interactive material, a length of time the user stays in an interactive interface, and a number of times the user answers to the interactive topic;

determining information to be promoted and putting opportunity according to the operation behavior information, comprising:

acquiring the same or similar promotion information according to the identification of the interactive material;

and determining the releasing frequency of the same or similar promotion information according to the stay time of the user on the interactive interface and the response times of the user aiming at the interactive questions.

9. An information presentation apparatus, comprising:

the request sending module is used for sending an information obtaining request to an information putting device, wherein the information obtaining request is used for indicating that a corresponding interactive material is obtained through the information putting device, and the interactive material comprises an interactive title;

the material receiving module is used for receiving the interactive materials returned by the information putting device;

the material display module is used for displaying the interactive material on a first target position;

the operation behavior acquisition module is used for acquiring operation behavior information of a user aiming at the interactive questions in the interactive material;

and the operation behavior sending module is used for sending the operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that information to be promoted and delivery opportunity are determined by the information delivery device.

10. An information delivery apparatus, comprising:

the request receiving module is used for receiving an information acquisition request sent by the information display device;

the material acquisition module is used for acquiring corresponding interactive materials according to the information acquisition request, and the interactive materials comprise interactive questions;

the material sending module is used for sending the interactive material to the information display device, wherein the interactive material is used for indicating that the operation behavior information of a user for an interactive topic in the interactive material is obtained through the information display device;

the operation behavior receiving module is used for receiving the operation behavior information uploaded by the information display device;

and the information determining module is used for determining information to be promoted and putting time according to the operation behavior information.

11. A system for delivering promotional information, comprising: an information presentation device and an information delivery device, wherein,

the information delivery device is used for receiving an information acquisition request sent by the information display device, acquiring a corresponding interactive material according to the information acquisition request, wherein the interactive material comprises an interactive question, and sending the interactive material to the information display device;

the information display device is used for displaying the interactive material on a first target position, acquiring operation behavior information of a user for an interactive question in the interactive material, and sending the operation behavior information to the information delivery device;

the information releasing device is further used for determining information to be promoted and releasing time according to the operation behavior information.

12. The system of claim 11, wherein the information acquisition request includes a user identifier and a promotional information presentation media identifier; wherein,

the information delivery device is specifically configured to:

acquiring the user characteristics of the user according to the user identification;

and displaying the media identification and the user characteristics according to the popularization information to perform material retrieval to obtain corresponding interactive materials.

13. The system of claim 11,

the information delivery device is further used for obtaining corresponding display materials according to the information obtaining request, wherein the display materials comprise standard answers of the interactive questions, and the display materials are sent to the information display device while the interactive materials are sent to the information display device;

the information display device is further configured to display the display material at a second target position in a media content display interface, and display the interactive material at a first target position when it is determined that the user triggers a preset operation on the media content display interface.

14. The system of claim 13, wherein the operational behavior information comprises answers to the interactive questions by the user; wherein,

the information display device is further used for determining the answer of the user in the operation behavior information after obtaining the operation behavior information of the user for the interactive topic in the interactive material, obtaining target media content according to the preset operation when judging that the answer of the user is consistent with the standard answer, and displaying the target media content in the media content display interface.

15. The system according to claim 14, wherein the information presentation device is further configured to present the presentation material at the first target location when it is determined that the answer of the user is not consistent with the standard answer.

16. The system according to any one of claims 11 to 15, wherein the operational behavior information comprises an identification of the interactive material, a length of time the user remains at an interactive interface, and a number of times the user answers to the interactive topic; wherein,

the information delivery device is specifically configured to:

determining information to be promoted and putting opportunity according to the operation behavior information, comprising:

acquiring the same or similar promotion information according to the identification of the interactive material;

and determining the releasing frequency of the same or similar promotion information according to the stay time of the user on the interactive interface and the response times of the user aiming at the interactive questions.

17. An electronic device, comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the method of delivering promotional information according to any of claims 1 to 4 when executing the program.

18. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements a method of delivering promotional information according to any of claims 1 to 4.

19. A computer device, comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the method of delivering promotional information according to any of claims 5 to 8 when executing the program.

20. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements a method of delivering promotional information according to any of claims 5 to 8.

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