CN112214678A

Movatterモバイル変換

Info

Publication number: CN112214678A
Application number: CN202011125885.XA
Authority: CN
Inventors: 钟名铖
Original assignee: Beijing Yijiao Wenshu Technology Co ltd
Current assignee: Beijing Yijiao Wenshu Technology Co ltd
Priority date: 2020-10-20
Filing date: 2020-10-20
Publication date: 2021-01-12

Abstract

The application aims to provide a method and equipment for recommending short video information, wherein the method comprises the following steps: for at least one piece of long video information in one or more pieces of long video information, acquiring first short video information corresponding to the at least one piece of long video information, and establishing an association relationship between the at least one piece of long video information and the first short video information, wherein the first short video information comprises identification information corresponding to the at least one piece of long video information; for at least one user of a plurality of users, determining one or more short video messages needing to be recommended to the at least one user, and sending the one or more short video messages to the at least one user, wherein the one or more short video messages comprise one or more first short video messages. The method and the device can greatly improve the information triggering efficiency of the long video and improve the video watching experience of the user.

Description

Method and device for recommending short video information

Technical Field

The present application relates to the field of communications, and in particular, to a technique for recommending short video information.

Background

With the development of the times, watching short videos becomes a favorite entertainment mode, and the popularity of the short videos exceeds that of long videos, mainly because of the following reasons: firstly, the stimulation points of the long video are not as dense as the short video, and secondly, the long video is usually displayed in a navigation mode at present, and the user can have difficulty in selecting after seeing the video due to much navigation information.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for recommending short video information.

According to an aspect of the present application, there is provided a method for recommending short video information, which is applied to a network device, the method including:

for at least one piece of long video information in one or more pieces of long video information, acquiring first short video information corresponding to the at least one piece of long video information, and establishing an association relationship between the at least one piece of long video information and the first short video information, wherein the first short video information comprises identification information corresponding to the at least one piece of long video information;

for at least one user of a plurality of users, determining one or more short video messages needing to be recommended to the at least one user, and sending the one or more short video messages to the at least one user, wherein the one or more short video messages comprise one or more first short video messages.

According to another aspect of the present application, there is provided a method of recommending short video information applied to a first user equipment, the method including:

receiving one or more pieces of short video information which are sent by network equipment and need to be recommended to a first user, wherein the one or more pieces of short video information comprise one or more pieces of first short video information, each piece of first short video information in the one or more pieces of first short video information has an association relation with one piece of long video information, and each piece of first short video information comprises identification information of the long video information which has the association relation with the first short video information;

presenting the one or more short video information in a video presentation page through a first presentation mode, wherein the first presentation mode is a presentation mode suitable for presenting the short video information;

and in response to a first preset trigger operation executed by the first user for the identification information of the long video information which has an association relation with the first short video information, jumping to the playing page corresponding to the long video information.

According to an aspect of the present application, there is provided a network device for recommending short video information, the device including:

a one-to-one module, configured to, for at least one long video information of one or more long video information, obtain first short video information corresponding to the at least one long video information, and establish an association relationship between the at least one long video information and the first short video information, where the first short video information includes identification information corresponding to the at least one long video information;

the system comprises a first module, a second module and a third module, wherein the first module is used for determining one or more short video information needing to be recommended to at least one user of a plurality of users, and sending the one or more short video information to the at least one user, wherein the one or more short video information comprises one or more first short video information.

According to another aspect of the present application, there is provided a first user equipment for recommending short video information, the apparatus comprising:

a module, configured to receive one or more pieces of short video information that is sent by a network device and needs to be recommended to a first user, where the one or more pieces of short video information include one or more pieces of first short video information, each piece of first short video information in the one or more pieces of first short video information has an association relationship with one piece of long video information, and each piece of first short video information includes identification information of the long video information that has an association relationship with the first short video information;

a second module, configured to present the one or more short video information in a video presentation page in a first presentation manner, where the first presentation manner is a presentation manner suitable for presenting the short video information;

and a third module, configured to respond to a first predetermined trigger operation, executed by the first user with respect to the identification information of the long video information having an association relationship with the first short video information, on a video playing page corresponding to each of the one or more first short video information, and jump to the playing page corresponding to the long video information.

According to an aspect of the present application, there is provided an apparatus for recommending short video information, wherein the apparatus includes:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

According to another aspect of the present application, there is provided an apparatus for recommending short video information, wherein the apparatus includes:

a processor; and

According to one aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:

According to another aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:

Compared with the prior art, the method and the device have the advantages that the association relationship between the long video information and the essence short video information is established by obtaining the essence short video information corresponding to the long video information, and the essence short video information is recommended to the user, the user can enter the playing page of the long video information in the association relationship from the playing page of the essence short video information based on the identification information of the long video information in the association relationship with the user on the playing page of the essence short video information, so that the user can be interested in watching and desired to watch the long video in the association relationship with the user in the process of watching the short video by recommending the short video to the user, the user can conveniently enter the playing page of the long video in the association relationship with the user on the playing page of the short video, and the information triggering efficiency of the long video can be greatly improved, the video watching experience of the user is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

fig. 1 shows a flowchart of a method for recommending short video information applied to a network device according to an embodiment of the present application;

fig. 2 shows a flowchart of a method for recommending short video information applied to a first user equipment according to an embodiment of the present application;

FIG. 3 illustrates a flow diagram of a system method for recommending short video information, according to one embodiment of the present application;

fig. 4 is a diagram illustrating a network device architecture for recommending short video information according to an embodiment of the present application;

fig. 5 is a diagram illustrating a first user equipment structure for recommending short video information according to an embodiment of the present application;

FIG. 6 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 is a flowchart illustrating a method for recommending short video information applied to a network device according to an embodiment of the present application, and the method includes steps S11 and S12. In step S11, for at least one long video information of one or more long video information, the network device obtains first short video information corresponding to the at least one long video information, and establishes an association relationship between the at least one long video information and the first short video information, where the first short video information includes identification information corresponding to the at least one long video information; in step S12, the network device determines, for at least one of the users, one or more short video messages that need to be recommended to the at least one user, and sends the one or more short video messages to the at least one user, where the one or more short video messages include one or more first short video messages.

In step S12, the network device determines, for at least one of the users, one or more short video messages that need to be recommended to the at least one user, and sends the one or more short video messages to the at least one user, where the one or more short video messages include one or more first short video messages. In some embodiments, the at least one user may be all of the plurality of users in the video application or some of the plurality of users in the video application. In some embodiments, for each of at least one of a plurality of users of a video application, one or more short video messages that need to be recommended to the user are determined based on portrait information of the user in a server (e.g., long video play record information of the user), and then the one or more short video messages are sent to the user. In some embodiments, if the portrait information of the user does not exist in the server, the user may be guided to manually select a favorite video type, and short video information corresponding to the favorite video type of the user is recommended to the user, or the short video information that needs to be recommended to the user may be determined according to the full-network big data of the video application. It should be noted that, the steps S11 and S12 are not strictly sequential, for example, step S12 may be executed for each of the users immediately after step S11 is executed, or step S12 may not be executed immediately after step S11 is executed, but step S12 is executed for each of the users only in response to a certain trigger event, for example, step S12 is executed for each of the users when a certain user logs in, or step S12 is executed for each of the users at each predetermined time point.

The method and the device establish the association relationship between the long video information and the essence short video information by acquiring the essence short video information corresponding to the long video information, and the essence short video information is recommended to the user, the user can enter the playing page of the long video information in the incidence relation from the playing page of the essence short video information based on the identification information of the long video information in the incidence relation with the user, so that the user can recommend the short video to the user firstly, the watching interest and the watching desire of the user to the long video which is in the association relation with the user are cultivated in the process of watching the short video, and can also make the user conveniently enter the playing page of the long video with the association relation in the playing page of the short video, the information triggering efficiency of the long video can be greatly improved, and the video watching experience of the user is improved.

In some embodiments, the obtaining the first short video information corresponding to the at least one long video information includes: and acquiring first short video information corresponding to the at least one long video information uploaded by the first user. In some embodiments, if the first user is a producer of the long video information, in response to a video uploading operation of the first user, the long video information uploaded by the first user and first short video information corresponding to the long video information are acquired. In some embodiments, if the first user is any one of users in the video application, in response to a short video editing operation of the first user on the long video information, first short video information corresponding to the long video information uploaded by the first user is acquired.

In some embodiments, the first user is a production user of the at least one long video information; the acquiring first short video information corresponding to the at least one long video information uploaded by the first user includes: and responding to the video uploading operation of a first user, and acquiring the at least one piece of long video information uploaded by the first user and first short video information corresponding to the at least one piece of long video information. In some embodiments, if the first user is a producer of the long video information, the first short video information may be a hard requirement for the content source, and the producer of the long video information must upload the first short video information produced for the long video information while uploading a certain long video information to the server of the video application, or the producer of the long video information may consider that the long video information is successfully published in the video application only if a condition that the first short video information produced for the long video information is subsequently uploaded is satisfied after uploading a certain long video information to the server of the video application.

In some embodiments, the obtaining first short video information corresponding to the at least one long video information uploaded by the first user includes: and responding to the short video editing operation of the first user for the at least one long video information, and acquiring first short video information corresponding to the at least one long video information uploaded after the first user edits. In some embodiments, if the first user is any one of the users in the video application, the user edits and produces first short video information corresponding to a certain long video information published in the video application, and then uploads the first short video information to the server corresponding to the video application, for example, the video application may provide an entry for editing the short video information on a playing page corresponding to the long video information, and the user jumps from the playing page to the corresponding short video editing page after clicking the entry, so that the user can produce the first short video information corresponding to the long video information on the basis of the long video information, and provide a post-editing function for the long video information, including but not limited to clipping, splicing, screen cutting (e.g., horizontal and vertical screen switching), subtitle removing, text adding, filter, audio track producing, and the like.

In some embodiments, the determining, from one or more short video information, first short video information corresponding to the at least one long video information according to description information corresponding to the at least one long video information includes: according to the description information corresponding to the at least one long video information, one or more keyword information is extracted from the description information, according to the one or more keyword information, first short video information corresponding to the at least one long video information is determined from one or more short video information, wherein the association degree between the description information corresponding to the first short video information and at least one keyword information in the one or more keyword information meets a preset association degree condition. In some embodiments, several pieces of keyword information may be extracted from the long video information, and then the short video information, in which the association degree between the corresponding description information and all or part of the several pieces of keyword information satisfies a predetermined association degree condition, is used as the first short video information corresponding to the long video information in all the published short video information of the video application. In some embodiments, semantic content corresponding to the description information may be identified by performing semantic identification on the description information corresponding to the long video information, and then the short video information, in all the published short video information of the video application, whose association between the corresponding description information and the semantic content meets a predetermined association condition is used as the first short video information corresponding to the long video information.

In step S22, the first user equipment presents the one or more short video information on the video presentation page through a first presentation mode, wherein the first presentation mode is a presentation mode suitable for presenting the short video information. In some embodiments, the first presentation style is a presentation style suitable for presenting short video information, including but not limited to an immersive presentation style, an information stream presentation style, and the like.

In step S23, the first user equipment jumps to the playing page corresponding to the long video information in response to a first predetermined trigger operation performed by the first user for the identification information of the long video information associated with the first short video information, on the video playing page corresponding to each of the one or more first short video information. In some embodiments, the identification information of the long video information associated with the first short video information is directly presented on the playing page corresponding to the first short video information, and in response to a first predetermined trigger operation (e.g., a click operation, a slide operation, etc.) performed by a user with respect to the identification information, the playing page corresponding to the first short video information may be skipped to the playing page corresponding to the long video information. In some embodiments, the identification information is indirectly presented on the playing page corresponding to the first short video information through a control (e.g., a Button), and in response to a first predetermined trigger operation performed by a user with respect to the control, the playing page corresponding to the first short video information may be skipped to the playing page corresponding to the corresponding long video information.

In some embodiments, the method further comprises: the method comprises the steps that first user equipment responds to first switching trigger operation executed by a first user on a video presentation page, the first presentation mode is switched to a second presentation mode, and one or more pieces of long video information are presented on the video presentation page through the second presentation mode, wherein the second presentation mode is a presentation mode suitable for presenting the long video information; wherein the method further comprises: and the first user equipment receives the one or more pieces of long video information which are sent by the network equipment and need to be recommended to the first user. In some embodiments, a switching entry may be set on a video presentation page, and in response to a first switching trigger operation (e.g., a click operation) performed by a first user with respect to the switching entry, the switching may be from a first presentation mode to a second presentation mode, and one or more pieces of long video information recommended to the first user, sent by a server that presents a video application on the video presentation page through the second presentation mode, where the second presentation mode is a presentation mode suitable for presenting the long video information, including but not limited to a navigation-type presentation mode, and the like. In some embodiments, the switching entry may not be set, and the first presentation mode may be switched to the second presentation mode in response to a first switching trigger operation (e.g., a sliding operation such as sliding left or right) performed by the first user on the video presentation page.

In some embodiments, the method further comprises: and the first user equipment responds to a second switching trigger operation executed by the first user on the video presentation page and switches the second presentation mode to the first presentation mode. In some embodiments, after the video presentation page is switched from the first presentation mode to the second presentation mode, in response to a second switching trigger operation (e.g., a click operation) performed by the first user for a switching entry set on the video presentation page, the video presentation page may be switched from the second presentation mode to the first presentation mode, and one or more pieces of short video information recommended to the first user are re-presented on the video presentation page through the first presentation mode. In some embodiments, in a case that no cut-in point is set on the video presentation page, the first presentation mode may be switched to the second presentation mode again in response to a second switching trigger operation (for example, a sliding operation such as sliding left and right) performed by the first user on the video presentation page.

In some embodiments, the method further comprises: and the first user equipment responds to a target presentation mode selected by the first user from the first presentation mode and the second presentation mode, and determines the target presentation mode as a default presentation mode corresponding to the video presentation page. In some embodiments, the first user may select a default presentation mode corresponding to the video presentation page from the first presentation mode and the second presentation mode on a setup page corresponding to the video application. In some embodiments, the first user may be further guided to select a default presentation mode corresponding to the video presentation page from the first presentation mode and the second presentation mode after the initial installation or version update of the video application. In some embodiments, if the default presentation mode of the video presentation page is the first presentation mode, the first presentation mode may be switched to the second presentation mode in response to a switching trigger operation performed by the first user. In some embodiments, if the default presentation mode of the video presentation page is the second presentation mode, the first presentation mode may be switched from the second presentation mode to the first presentation mode in response to a switching trigger operation performed by the first user.

Fig. 3 shows a flow diagram of a system method for recommending short video information, according to an embodiment of the present application.

As shown in fig. 3, in step S31, for at least one long video information of one or more long video information, the network device obtains first short video information corresponding to the at least one long video information, and establishes an association relationship between the at least one long video information and the first short video information, where the first short video information includes identification information corresponding to the at least one long video information, and step S31 is the same as or similar to step S11, and is not repeated here; in step S32, the network device determines one or more pieces of short video information that need to be recommended to the first user, and sends the one or more pieces of short video information to the first user device, where the one or more pieces of short video information include one or more pieces of first short video information, and step S32 is the same as or similar to step S12, and is not described herein again; in step S33, the first user equipment receives the one or more short video messages sent by the network equipment, and step S33 is the same as or similar to step S21, which is not described herein again; in step S34, the first user equipment presents the one or more short video information on a video presentation page in a first presentation manner, where the first presentation manner is a presentation manner suitable for presenting the short video information, and step S34 is the same as or similar to step S22, and is not described herein again; in step S35, the first user equipment jumps to the playing page corresponding to the long video information in response to a first predetermined trigger operation performed by the first user for the identification information of the long video information associated with the first short video information at the video playing page corresponding to each of the one or more pieces of first short video information, where step S35 is the same as or similar to step S23, and is not described herein again.

A secondary module 12, configured to determine, for at least one user of multiple users, one or more pieces of short video information that need to be recommended to the at least one user, and send the one or more pieces of short video information to the at least one user, where the one or more pieces of short video information include one or more pieces of first short video information. In some embodiments, the at least one user may be all of the plurality of users in the video application or some of the plurality of users in the video application. In some embodiments, for each of at least one of a plurality of users of a video application, one or more short video messages that need to be recommended to the user are determined based on portrait information of the user in a server (e.g., long video play record information of the user), and then the one or more short video messages are sent to the user. In some embodiments, if the portrait information of the user does not exist in the server, the user may be guided to manually select a favorite video type, and short video information corresponding to the favorite video type of the user is recommended to the user, or the short video information that needs to be recommended to the user may be determined according to the full-network big data of the video application. It should be noted that, the steps S11 and S12 are not strictly sequential, for example, step S12 may be executed for each of the users immediately after step S11 is executed, or step S12 may not be executed immediately after step S11 is executed, but step S12 is executed for each of the users only in response to a certain trigger event, for example, step S12 is executed for each of the users when a certain user logs in, or step S12 is executed for each of the users at each predetermined time point.

In some embodiments, the obtaining the first short video information corresponding to the at least one long video information includes: and acquiring first short video information corresponding to the at least one long video information uploaded by the first user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the first user is a production user of the at least one long video information; the acquiring first short video information corresponding to the at least one long video information uploaded by the first user includes: and responding to the video uploading operation of a first user, and acquiring the at least one piece of long video information uploaded by the first user and first short video information corresponding to the at least one piece of long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the obtaining first short video information corresponding to the at least one long video information uploaded by the first user includes: and responding to the short video editing operation of the first user for the at least one long video information, and acquiring first short video information corresponding to the at least one long video information uploaded after the first user edits. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the obtaining the first short video information corresponding to the at least one long video information includes: and performing automatic clipping operation on the at least one long video information to generate first short video information corresponding to the at least one long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, said performing an automatic clipping operation on said at least one long video information comprises: and executing automatic clipping operation on the at least one long video information according to the playing related information corresponding to the at least one long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, said performing an automatic clipping operation on said at least one long video information comprises: and executing automatic clipping operation on the at least one long video information according to the corresponding interaction related information in the at least one long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, said performing an automatic clipping operation on said at least one long video information comprises: performing image recognition on video frame information in the at least one piece of long video information, and determining essence video frame information from the video frame information; and according to the essence video frame information, performing automatic clipping operation on the at least one long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the image recognizing the video frame information of the at least one long video information and determining the essence video frame information from the video frame information includes: and according to the description information corresponding to the at least one long video information, carrying out image recognition on the video frame information in the at least one long video information, and determining essence video frame information from the video frame information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the image recognizing the video frame information of the at least one long video information and determining the essence video frame information from the video frame information includes: and performing image recognition on video frame information in the at least one long video information according to the subtitle information corresponding to the at least one long video information, and determining essence video frame information from the video frame information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the obtaining the first short video information corresponding to the at least one long video information includes: and determining first short video information corresponding to the at least one long video information from one or more short video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the determining the first short video information corresponding to the at least one long video information from the one or more short video information includes: according to the description information corresponding to the at least one long video information, determining first short video information corresponding to the at least one long video information from one or more short video information, wherein the association degree between the description information corresponding to the first short video information and the description information corresponding to the at least one long video information meets a preset association degree condition. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the determining, from one or more short video information, first short video information corresponding to the at least one long video information according to description information corresponding to the at least one long video information includes: according to the description information corresponding to the at least one long video information, one or more keyword information is extracted from the description information, according to the one or more keyword information, first short video information corresponding to the at least one long video information is determined from one or more short video information, wherein the association degree between the description information corresponding to the first short video information and at least one keyword information in the one or more keyword information meets a preset association degree condition. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the determining one or more short video information that needs to be recommended to the at least one user includes: and determining one or more first short video information needing to be recommended to the at least one user from the at least one first short video information which is in association with the at least one long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the determining, from the at least one first short video information associated with the at least one long video information, one or more first short video information that needs to be recommended to the at least one user includes: according to the portrait information of the at least one user, at least one piece of first short video information matched with the portrait information is determined from at least one piece of first short video information in an association relation with the at least one piece of long video information, and the at least one piece of first short video information is determined as one or more pieces of first short video information needing to be recommended to the at least one user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the representation information of the at least one user comprises long video playback record information of the at least one user; wherein the determining the first short video information corresponding to the at least one long video information from the one or more short video information comprises: and determining at least one second long video information matched with the at least one first long video information according to at least one first long video information in the one or more first long video information in the long video playing record information of the at least one user, and determining at least one first short video information which has an association relation with the at least one second long video information as one or more first short video information which needs to be recommended to the at least one user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, if the video type corresponding to the at least one first long video information is an episode series type; wherein, the determining at least one second long video information matched with the at least one first long video information and determining at least one first short video information having an association relation with the at least one second long video information as one or more first short video information needing to be recommended to the at least one user includes: and determining target episode video information matched with the at least one piece of first long video information, and determining at least one piece of first short video information which is in an association relation with the target episode video information as one or more pieces of first short video information which need to be recommended to the at least one user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the target episode video information is newly updated episode video information; wherein, the determining whether there is new updated episode video information matching with the at least one first long video information, and if yes, determining at least one first short video information having an association relationship with the new updated episode video information as one or more first short video information that needs to be recommended to the at least one user includes: and determining whether new updated episode video information matched with the at least one piece of first long video information exists, if so, determining the at least one piece of first short video information which has an association relation with the new updated episode video information as one or more pieces of first short video information which needs to be recommended to the at least one user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

In some embodiments, the target episode is next episode video information; wherein the determining of the target episode video information matched with the at least one first long video information and the determining of the at least one first short video information having an association relation with the target episode video information as one or more first short video information to be recommended to the at least one user comprises: and determining next episode video information matched with the current episode video information according to the current episode video information corresponding to the at least one piece of first long video information watched by the user at present, and determining at least one piece of first short video information which has an association relation with the next episode video information as one or more pieces of first short video information which needs to be recommended to the at least one user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.

A second module 22, configured to present the one or more short video information in a video presentation page through a first presentation manner, where the first presentation manner is a presentation manner suitable for presenting the short video information. In some embodiments, the first presentation style is a presentation style suitable for presenting short video information, including but not limited to an immersive presentation style, an information stream presentation style, and the like.

In some embodiments, the apparatus is further configured to: responding to a first switching trigger operation executed by the first user at the video presentation page, switching the first presentation mode into a second presentation mode, and presenting one or more pieces of long video information at the video presentation page through the second presentation mode, wherein the second presentation mode is a presentation mode suitable for presenting the long video information; wherein the method further comprises: and the first user equipment receives the one or more pieces of long video information which are sent by the network equipment and need to be recommended to the first user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the apparatus is further configured to: and responding to a second switching trigger operation executed by the first user on the video presentation page, and switching the second presentation mode to the first presentation mode. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the apparatus is further configured to: and responding to a target presentation mode selected by the first user from the first presentation mode and the second presentation mode, and determining the target presentation mode as a default presentation mode corresponding to the video presentation page. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the apparatus is further configured to: and displaying short video editing entry information on a video playing page corresponding to each piece of long video information in the one or more pieces of long video information, and jumping to the short video editing page corresponding to the long video information in response to a second preset trigger operation executed by the first user for the short video editing entry information, so that the first user can make and generate at least one piece of first short video information corresponding to the first user based on the long video information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, as shown in FIG. 6, thesystem 300 can be implemented as any of the devices in the various embodiments described. In some embodiments,system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment,system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication withsystem control module 310.

Thesystem control module 310 may include a memory controller module 330 to provide an interface to thesystem memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions forsystem 300. For one embodiment,system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, thesystem memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment,system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on whichsystem 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface forsystem 300 to communicate over one or more networks and/or with any other suitable device.System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of thesystem control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of thesystem control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of thesystem control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of thesystem control module 310 to form a system on a chip (SoC).

In various embodiments,system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a holding computing device, a tablet, a netbook, etc.). In various embodiments,system 300 may have more or fewer components and/or different architectures. For example, in some embodiments,system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Various aspects of various embodiments are defined in the claims. These and other aspects of the various embodiments are specified in the following numbered clauses:

1. a method for recommending short video information is applied to network equipment, wherein the method comprises the following steps:

2. The method according to clause 1, wherein the obtaining of the first short video information corresponding to the at least one long video information includes:

and acquiring first short video information corresponding to the at least one long video information uploaded by the first user.

3. The method of clause 2, wherein the first user is a production user of the at least one long video information;

the acquiring first short video information corresponding to the at least one long video information uploaded by the first user includes:

and responding to the video uploading operation of a first user, and acquiring the at least one piece of long video information uploaded by the first user and first short video information corresponding to the at least one piece of long video information.

4. The method according to clause 2, wherein the acquiring first short video information corresponding to the at least one long video information uploaded by the first user includes:

and responding to the short video editing operation of the first user for the at least one long video information, and acquiring first short video information corresponding to the at least one long video information uploaded after the first user edits.

5. The method according to clause 1, wherein the obtaining of the first short video information corresponding to the at least one long video information includes:

and performing automatic clipping operation on the at least one long video information to generate first short video information corresponding to the at least one long video information.

6. The method of clause 5, wherein the performing an automatic clipping operation on the at least one long video information comprises:

and executing automatic clipping operation on the at least one long video information according to the playing related information corresponding to the at least one long video information.

7. The method of clause 5, wherein the performing an automatic clipping operation on the at least one long video information comprises:

and executing automatic clipping operation on the at least one long video information according to the corresponding interaction related information in the at least one long video information.

8. The method of clause 5, wherein the performing an automatic clipping operation on the at least one long video information comprises:

performing image recognition on video frame information in the at least one piece of long video information, and determining essence video frame information from the video frame information;

and according to the essence video frame information, performing automatic clipping operation on the at least one long video information.

9. The method according to clause 8, wherein the image recognizing the video frame information of the at least one long video information and determining the essence video frame information from the video frame information comprises:

and according to the description information corresponding to the at least one long video information, carrying out image recognition on the video frame information in the at least one long video information, and determining essence video frame information from the video frame information.

10. The method according to clause 8, wherein the image recognizing the video frame information of the at least one long video information and determining the essence video frame information from the video frame information comprises:

and performing image recognition on video frame information in the at least one long video information according to the subtitle information corresponding to the at least one long video information, and determining essence video frame information from the video frame information.

11. The method according to clause 1, wherein the obtaining of the first short video information corresponding to the at least one long video information includes:

and determining first short video information corresponding to the at least one long video information from one or more short video information.

12. The method of clause 11, wherein the determining the first short video information corresponding to the at least one long video information from one or more short video information comprises:

according to the description information corresponding to the at least one long video information, determining first short video information corresponding to the at least one long video information from one or more short video information, wherein the association degree between the description information corresponding to the first short video information and the description information corresponding to the at least one long video information meets a preset association degree condition.

13. The method according to clause 12, wherein the determining, according to the description information corresponding to the at least one long video message, the first short video message corresponding to the at least one long video message from the one or more short video messages includes:

according to the description information corresponding to the at least one long video information, one or more keyword information is extracted from the description information, according to the one or more keyword information, first short video information corresponding to the at least one long video information is determined from one or more short video information, wherein the association degree between the description information corresponding to the first short video information and at least one keyword information in the one or more keyword information meets a preset association degree condition.

14. The method of clause 1, wherein the determining one or more short video messages that need to be recommended to the at least one user comprises:

and determining one or more first short video information needing to be recommended to the at least one user from the at least one first short video information which is in association with the at least one long video information.

15. The playback method according to clause 14, wherein the determining one or more pieces of first short video information that need to be recommended to the at least one user from among the at least one piece of first short video information that is associated with the at least one piece of long video information includes:

according to the portrait information of the at least one user, at least one piece of first short video information matched with the portrait information is determined from at least one piece of first short video information in an association relation with the at least one piece of long video information, and the at least one piece of first short video information is determined as one or more pieces of first short video information needing to be recommended to the at least one user.

16. The method according to clause 15, wherein the determining, from the portrait information of the at least one user, at least one first short video information matching the portrait information from at least one first short video information associated with the at least one long video information, and determining the at least one first short video information as one or more first short video information to be recommended to the at least one user, comprises:

and determining at least one piece of first short video information matched with the portrait information from the at least one piece of first short video information according to the portrait information of the at least one user and the playing related information corresponding to each piece of first short video information in the at least one piece of first short video information which has an association relation with the at least one piece of long video information, and determining the at least one piece of first short video information as one or more pieces of first short video information which need to be recommended to the at least one user.

17. The method of clause 15, wherein the representation information of the at least one user includes long video playback record information of the at least one user;

wherein, the determining, according to the portrait information of the at least one user, at least one first short video information matching with the portrait information from at least one first short video information having an association relationship with the at least one long video information, and determining the at least one first short video information as one or more first short video information to be recommended to the at least one user, comprises:

and determining at least one second long video information matched with the at least one first long video information according to at least one first long video information in the one or more first long video information in the long video playing record information of the at least one user, and determining at least one first short video information which has an association relation with the at least one second long video information as one or more first short video information which needs to be recommended to the at least one user.

18. The method according to clause 17, wherein if the video type corresponding to the at least one first long video information is an episode series type;

wherein, the determining at least one second long video information matched with the at least one first long video information and determining at least one first short video information having an association relation with the at least one second long video information as one or more first short video information needing to be recommended to the at least one user includes:

and determining target episode video information matched with the at least one piece of first long video information, and determining at least one piece of first short video information which is in an association relation with the target episode video information as one or more pieces of first short video information which need to be recommended to the at least one user.

19. The method of clause 18, wherein the target episode video information is newly updated episode video information;

wherein the determining of the target episode video information matched with the at least one first long video information and the determining of the at least one first short video information having an association relation with the target episode video information as one or more first short video information to be recommended to the at least one user comprises:

and determining whether new updated episode video information matched with the at least one piece of first long video information exists, if so, determining the at least one piece of first short video information which has an association relation with the new updated episode video information as one or more pieces of first short video information which needs to be recommended to the at least one user.

20. The method of clause 18, wherein the target episode is next episode video information;

and determining next episode video information matched with the current episode video information according to the current episode video information corresponding to the at least one piece of first long video information watched by the user at present, and determining at least one piece of first short video information which has an association relation with the next episode video information as one or more pieces of first short video information which needs to be recommended to the at least one user.

21. The method of clause 1, wherein the determining, for at least one of the plurality of users, one or more short video information that needs to be recommended to the at least one user, sending the one or more short video information to the at least one user, comprises:

22. A method for recommending short video information, which is applied to a first user equipment, wherein the method comprises the following steps:

23. The method of clause 22, wherein the method further comprises:

responding to a first switching trigger operation executed by the first user at the video presentation page, switching the first presentation mode into a second presentation mode, and presenting one or more pieces of long video information at the video presentation page through the second presentation mode, wherein the second presentation mode is a presentation mode suitable for presenting the long video information;

wherein the method further comprises:

and receiving the one or more pieces of long video information which is sent by the network equipment and needs to be recommended to the first user.

24. The method of clause 23, wherein the method further comprises:

and responding to a second switching trigger operation executed by the first user on the video presentation page, and switching the second presentation mode to the first presentation mode.

25. The method of clause 23 or 24, wherein the method further comprises:

and responding to a target presentation mode selected by the first user from the first presentation mode and the second presentation mode, and determining the target presentation mode as a default presentation mode corresponding to the video presentation page.

26. The method of clause 23, wherein the method further comprises:

and displaying short video editing entry information on a video playing page corresponding to each piece of long video information in the one or more pieces of long video information, and jumping to the short video editing page corresponding to the long video information in response to a second preset trigger operation executed by the first user for the short video editing entry information, so that the first user can make and generate at least one piece of first short video information corresponding to the first user based on the long video information.

27. A method of recommending short video information, wherein the method comprises:

the method comprises the steps that for at least one piece of long video information in one or more pieces of long video information, network equipment obtains first short video information corresponding to the at least one piece of long video information and establishes an association relation between the at least one piece of long video information and the first short video information, wherein the first short video information comprises identification information corresponding to the at least one piece of long video information;

the network equipment determines one or more pieces of short video information needing to be recommended to a first user, and sends the one or more pieces of short video information to the first user equipment, wherein the one or more pieces of short video information comprise one or more pieces of first short video information;

the first user equipment receives the one or more short video information sent by the network equipment;

the first user equipment presents the one or more short video information in a video presentation page through a first presentation mode, wherein the first presentation mode is a presentation mode suitable for presenting the short video information;

and the first user equipment responds to a first preset trigger operation executed by the first user aiming at the identification information of the long video information which has an association relation with the first short video information at a video playing page corresponding to each piece of the one or more pieces of first short video information, and jumps to the playing page corresponding to the long video information.

28. An apparatus for recommending short video information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of clauses 1 to 27.

29. A computer readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any of clauses 1 to 27.

Claims

2. The method of claim 1, wherein the obtaining the first short video information corresponding to the at least one long video information comprises:

3. The method of claim 2, wherein the first user is a production user of the at least one long video information;

4. The method of claim 2, wherein the obtaining first short video information corresponding to the at least one long video information uploaded by the first user comprises:

5. The method of claim 1, wherein the obtaining the first short video information corresponding to the at least one long video information comprises:

6. The method of claim 5, wherein said performing an automatic clipping operation on said at least one long video information comprises:

7. A method for recommending short video information, which is applied to a first user equipment, wherein the method comprises the following steps:

8. A method of recommending short video information, wherein the method comprises:

9. An apparatus for recommending short video information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 7.

10. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-7.