CN112214665A - Content display method and device, electronic equipment and computer readable storage medium - Google Patents
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Abstract
Description
Translated fromChinese技术领域technical field
本公开涉及信息处理领域，尤其涉及一种内容展示方法、装置、电子设备及计算机可读存储介质。The present disclosure relates to the field of information processing, and in particular, to a content display method, apparatus, electronic device, and computer-readable storage medium.
背景技术Background technique
随着计算机网络的发展，网络成了越来越多内容的展示，发布平台，在诸如电子商务、视频平台等等。现有技术中，一般使用固定的发布位置发布固定的内容，如在视频平台的主页上放置多个视频内容，供用户选择。然而网络上如此大量的内容，如何从众多的内容中选择合适的内容展示给用户成为亟待解决的技术问题。With the development of computer networks, the network has become a display and publishing platform for more and more content, such as e-commerce, video platforms and so on. In the prior art, a fixed publishing location is generally used to publish fixed content, for example, multiple video contents are placed on the homepage of a video platform for users to select. However, with such a large amount of content on the Internet, how to select suitable content from the large amount of content and display it to users has become a technical problem that needs to be solved urgently.
发明内容SUMMARY OF THE INVENTION
提供该发明内容部分以便以简要的形式介绍构思，这些构思将在后面的具体实施方式部分被详细描述。该发明内容部分并不旨在标识要求保护的技术方案的关键特征或必要特征，也不旨在用于限制所要求的保护的技术方案的范围。This Summary is provided to introduce concepts in a simplified form that are described in detail in the Detailed Description section that follows. This summary section is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to be used to limit the scope of the claimed technical solution.
第一方面，本公开实施例提供一种内容展示方法，包括：In a first aspect, an embodiment of the present disclosure provides a content display method, including:
接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；receiving a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the second resource amount consumed;
获取待展示内容；Get the content to be displayed;
获取所述第一资源量的预估值；obtaining an estimated value of the first resource amount;
获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；Obtain the click probability and the first probability of the content to be displayed, wherein the click probability is the probability that the user clicks the content to be displayed, and the first probability is the probability that the user performs the first interaction with the content to be displayed;
根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；Calculate the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
根据所述展示权重值确定是否展示所述待展示内容。Whether to display the to-be-displayed content is determined according to the display weight value.
第二方面，本公开实施例提供一种内容展示装置，包括：In a second aspect, an embodiment of the present disclosure provides a content display device, including:
参数设置指令接收模块，用于接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；a parameter setting instruction receiving module, configured to receive a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the consumed second resource amount;
待展示内容获取模块，用于获取待展示内容；A module for obtaining the content to be displayed, which is used to obtain the content to be displayed;
第一资源量获取模块，用于获取所述第一资源量的预估值；a first resource amount acquiring module, configured to acquire an estimated value of the first resource amount;
计算参数获取模块，用于获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；The calculation parameter acquisition module is used to acquire the click probability and the first probability of the content to be displayed, wherein the click probability is the probability that the user clicks the content to be displayed, and the first probability is the user and the content to be displayed. the probability of making the first interaction;
展示权重值计算模块，用于根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；a display weight value calculation module, configured to calculate the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
展示模块，用于根据所述展示权重值确定是否展示所述待展示内容。A display module, configured to determine whether to display the to-be-displayed content according to the display weight value.
第三方面，本公开实施例提供一种电子设备，包括：至少一个处理器；以及，In a third aspect, embodiments of the present disclosure provide an electronic device, including: at least one processor; and,
与所述至少一个处理器通信连接的存储器；其中，所述存储器存储有能被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行前述第一方面中的所述内容展示方法。a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to cause the at least one process The server is capable of executing the content presentation method in the aforementioned first aspect.
第四方面，本公开实施例提供一种非暂态计算机可读存储介质，其特征在于，该非暂态计算机可读存储介质存储计算机指令，该计算机指令用于使计算机执行前述第一方面中所述内容展示方法。In a fourth aspect, an embodiment of the present disclosure provides a non-transitory computer-readable storage medium, characterized in that the non-transitory computer-readable storage medium stores computer instructions, and the computer instructions are used to cause a computer to execute the foregoing first aspect. The content display method.
本公开公开了一种内容展示方法、装置、电子设备和计算机可读存储介质。其中该内容展示方法包括：接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；获取待展示内容；获取所述第一资源量的预估值；获取所述待展示内容的点击概率以及第一概率；根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；根据所述展示权重值确定是否展示所述待展示内容。通过上述方法，解决了现有技术中如何从大量内容中选择合适的内容进行展示的技术问题。The present disclosure discloses a content display method, apparatus, electronic device, and computer-readable storage medium. The content display method includes: receiving a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the second resource amount consumed; obtaining the content to be displayed; obtaining the first resource an estimated value of the resource amount; obtain the click probability and the first probability of the content to be displayed; according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability Calculate a display weight value of the to-be-displayed content; and determine whether to display the to-be-displayed content according to the display weight value. Through the above method, the technical problem in the prior art of how to select suitable content from a large amount of content for display is solved.
上述说明仅是本公开技术方案的概述，为了能更清楚了解本公开的技术手段，而可依照说明书的内容予以实施，并且为让本公开的上述和其他目的、特征和优点能够更明显易懂，以下特举较佳实施例，并配合附图，详细说明如下。The above description is only an overview of the technical solutions of the present disclosure. In order to understand the technical means of the present disclosure more clearly, it can be implemented according to the content of the description, and to make the above and other purposes, features and advantages of the present disclosure more obvious and easy to understand , the following specific preferred embodiments, and in conjunction with the accompanying drawings, are described in detail as follows.
附图说明Description of drawings
结合附图并参考以下具体实施方式，本公开各实施例的上述和其他特征、优点及方面将变得更加明显。贯穿附图中，相同或相似的附图标记表示相同或相似的元素。应当理解附图是示意性的，原件和元素不一定按照比例绘制。The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent when taken in conjunction with the accompanying drawings and with reference to the following detailed description. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.
图1为本公开提供的内容展示方法实施例的流程图；FIG. 1 is a flowchart of an embodiment of a content display method provided by the present disclosure;
图2为本公开提供的内容展示方法实施例中的步骤S103的具体实例流程图；FIG. 2 is a flowchart of a specific example of step S103 in an embodiment of the content display method provided by the present disclosure;
图3为本公开提供的内容展示方法实施例的步骤S104的具体实例流程图；FIG. 3 is a specific example flowchart of step S104 of the content display method embodiment provided by the present disclosure;
图4为本公开实施例提供的内容展示装置的实施例的结构示意图；FIG. 4 is a schematic structural diagram of an embodiment of a content display apparatus provided by an embodiment of the present disclosure;
图5为根据本公开实施例提供的电子设备的结构示意图。FIG. 5 is a schematic structural diagram of an electronic device provided according to an embodiment of the present disclosure.
具体实施方式Detailed ways
下面将参照附图更详细地描述本公开的实施例。虽然附图中显示了本公开的某些实施例，然而应当理解的是，本公开可以通过各种形式来实现，而且不应该被解释为限于这里阐述的实施例，相反提供这些实施例是为了更加透彻和完整地理解本公开。应当理解的是，本公开的附图及实施例仅用于示例性作用，并非用于限制本公开的保护范围。Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for the purpose of A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes, and are not intended to limit the protection scope of the present disclosure.
应当理解，本公开的方法实施方式中记载的各个步骤可以按照不同的顺序执行，和/或并行执行。此外，方法实施方式可以包括附加的步骤和/或省略执行示出的步骤。本公开的范围在此方面不受限制。It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and/or in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this regard.
本文使用的术语“包括”及其变形是开放性包括，即“包括但不限于”。术语“基于”是“至少部分地基于”。术语“一个实施例”表示“至少一个实施例”；术语“另一实施例”表示“至少一个另外的实施例”；术语“一些实施例”表示“至少一些实施例”。其他术语的相关定义将在下文描述中给出。As used herein, the term "including" and variations thereof are open-ended inclusions, ie, "including but not limited to". The term "based on" is "based at least in part on." The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions of other terms will be given in the description below.
需要注意，本公开中提及的“第一”、“第二”等概念仅用于对不同的装置、模块或单元进行区分，并非用于限定这些装置、模块或单元所执行的功能的顺序或者相互依存关系。It should be noted that concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or interdependence.
需要注意，本公开中提及的“一个”、“多个”的修饰是示意性而非限制性的，本领域技术人员应当理解，除非在上下文另有明确指出，否则应该理解为“一个或多个”。It should be noted that the modifications of "a" and "a plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless the context clearly indicates otherwise, they should be understood as "one or a plurality of". multiple".
本公开实施方式中的多个装置之间所交互的消息或者信息的名称仅用于说明性的目的，而并不是用于对这些消息或信息的范围进行限制。The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes, and are not intended to limit the scope of these messages or information.
图1为本公开实施例提供的内容展示方法实施例的流程图，本实施例提供的该内容展示方法可以由一内容展示装置来执行，该内容展示装置可以实现为软件，或者实现为软件和硬件的组合，该内容展示装置可以集成设置在内容展示系统中的某设备中，比如内容展示服务器或者内容展示终端设备中。如图1所示，该方法包括如下步骤：FIG. 1 is a flowchart of an embodiment of a content display method provided by an embodiment of the present disclosure. The content display method provided by this embodiment may be executed by a content display device, and the content display device may be implemented as software, or as software and A combination of hardware, the content display apparatus can be integrated and set in a certain device in the content display system, such as a content display server or a content display terminal device. As shown in Figure 1, the method includes the following steps:
步骤S101,接收目标效率参数的设置指令；Step S101, receiving the setting instruction of the target efficiency parameter;
在本公开中，所述目标效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值。所述第一资源量为用户点击所述展示内容之后所带来的资源量，所述消耗的第二资源量为用户与所述展示内容进行第一交互所需要消耗的资源量，在一个典型的场景中，所述内容为视频，所述第一资源量为用户点击该视频之后为该视频所付出的价值，如钱、点数等等，而消耗的第二资源量为视频的发布者为了用户的点击所付出的价值，如钱、点数等，此时的目标效率参数实际上表示对于视频发布者来说的产出与消耗的比值。In the present disclosure, the target efficiency parameter represents the ratio of the first amount of resources brought by the content to the second amount of resources consumed. The first amount of resources is the amount of resources brought by the user after clicking the displayed content, and the second amount of consumed resources is the amount of resources that the user needs to consume for the first interaction with the displayed content. In a typical In the scenario of , the content is a video, the first resource amount is the value paid by the user for the video after clicking the video, such as money, points, etc., and the second resource amount consumed is for the publisher of the video to The value paid by the user's click, such as money, points, etc., the target efficiency parameter at this time actually represents the ratio of output to consumption for the video publisher.
在本公开中，用户可以通过人机接口输入所述目标效率参数，以确定所展示的内容所要达到的一种效率的目标，典型的人机接口可以是输入栏、滑动条等等，如通过输入栏直接输入所述目标效率参数的值，如直接在输入栏中输入“3”，则设置目标效率参数为3，或者通过滑动条的滑动确定目标效率参数的值，如滑动条在最左边目标效率参数为0，最右边为10，则可以通过滑动条设置目标效率参数的值在0-10之间，当然一般会使目标效率参数大于1。In the present disclosure, the user can input the target efficiency parameter through a human-machine interface to determine an efficiency target to be achieved by the displayed content. A typical human-machine interface can be an input field, a sliding bar, etc. Input the value of the target efficiency parameter directly in the input field. For example, enter "3" directly in the input field, then set the target efficiency parameter to 3, or determine the value of the target efficiency parameter by sliding the slider, such as the slider on the far left. If the target efficiency parameter is 0, and the far right is 10, the value of the target efficiency parameter can be set between 0 and 10 through the slider. Of course, the target efficiency parameter will generally be greater than 1.
步骤S102，获取待展示内容；Step S102, acquiring the content to be displayed;
在本公开中，所述待展示内容可以包括文本、图片、视频、音频等等各种内容形式或上述内容形式的组合，典型的所述待展示内容可以是视频平台的视频内容、广告内容，电商平台的商品内容，搜索平台的搜索结果等等。In the present disclosure, the content to be displayed may include various content forms such as text, pictures, video, audio, etc., or a combination of the above content forms. Typically, the content to be displayed may be video content and advertising content of a video platform. The product content of the e-commerce platform, the search results of the search platform, etc.
在一个典型的应用中，所述待展示内容展示于页面上的展示位置上，所述的获取待展示内容为获取所述展示位置上的待展示内容，典型的，所述待展示内容为视频，所述展示位置为页面上的推荐位，在每个推荐条件被触发时，获取该推荐位所对应的待展示的视频。In a typical application, the content to be displayed is displayed on a display position on the page, and the acquiring the content to be displayed is acquiring the content to be displayed on the display position. Typically, the content to be displayed is a video , the display position is a recommendation position on the page, and when each recommendation condition is triggered, the video to be displayed corresponding to the recommendation position is obtained.
步骤S103，获取所述第一资源量的预估值；Step S103, obtaining the estimated value of the first resource amount;
在本公开中，所述第一资源量通过不同的场景下的预估模型来计算。可选的，所述获取所述第一资源量的预估值可以包括：In the present disclosure, the first resource amount is calculated through estimation models in different scenarios. Optionally, the obtaining the estimated value of the first resource amount may include:
步骤S201，确定所述第一资源量的计算场景；Step S201, determining a calculation scenario of the first resource amount;
步骤S202,获取所述计算场景对应的预估模型；Step S202, obtaining the prediction model corresponding to the calculation scenario;
步骤S203，根据所述预估模型计算所述第一资源量的预估值。Step S203: Calculate the estimated value of the first resource amount according to the estimated model.
在上述步骤中，首选需要确定第一资源量的计算场景，所述的计算场景用来确定计算第一资源量的参数，典型的应用场景如电商场景，则所述计算第一资源量的参数可以是用户的画像、商品的价格趋势等等；在确定第一资源量的额计算场景之后，获取与所述计算场景对应的预估模型，所述预估模型可以通过深度学习等方法学习得到，通过对大量的用户类型的学习，预测用户的消费习惯，得到其消费模型；通过将所述第一资源量的参数输入所述预估模型得到第一资源量的预估值，以上述电商场景为例，所述的第一资源量为用户在该电商平台的消费总量。In the above steps, the calculation scenario that needs to determine the first resource amount is preferred. The calculation scenario is used to determine the parameters for calculating the first resource amount. A typical application scenario is an e-commerce scenario. The parameter can be the user's portrait, the price trend of the commodity, etc.; after determining the calculation scenario of the amount of the first resource amount, obtain the estimation model corresponding to the calculation scenario, and the estimation model can be learned by methods such as deep learning Obtain, through the study of a large number of user types, predict the consumption habits of users, and obtain their consumption models; obtain the estimated value of the first resource amount by inputting the parameters of the first resource amount into the estimation model, using the above Taking an e-commerce scenario as an example, the first resource amount is the total consumption of the user on the e-commerce platform.
可选的，所述确定所述第一资源量的计算场景，还包括：Optionally, the determining the calculation scenario of the first resource amount further includes:
接收计算场景的选择指令；Receive selection instructions for computing scenarios;
根据所述选择指令确定所述第一资源量的计算场景。The calculation scenario of the first resource amount is determined according to the selection instruction.
在本公开中，用户可以通过人机交互界面输入计算场景的选择指令，以确定所述待展示内容需要展示在哪种场景下或者所述待展示内容对应哪种场景。典型的，系统可以通过下拉菜单的形式展示所支持的所有场景，用户通过所述下拉菜单选择所述场景，系统根据所述下拉菜单所生成的选择指令确定所述第一资源量的计算场景。In the present disclosure, a user can input a selection instruction of a computing scene through a human-computer interaction interface to determine in which scene the content to be displayed needs to be displayed or which scene the content to be displayed corresponds to. Typically, the system can display all supported scenarios in the form of a drop-down menu, the user selects the scenario through the drop-down menu, and the system determines the calculation scenario of the first resource amount according to the selection instruction generated by the drop-down menu.
通过上述选择指令，使得用户可以灵活选择各种计算场景以应对不同的展示场景。Through the above selection instruction, the user can flexibly select various computing scenarios to deal with different display scenarios.
可以理解的，对于不同的场景，第一资源量可以表示不同的含义，预估模型也可以使用不同的方法得到，上述场景和第一资源量的含义仅仅为举例，不构成对本公开的限制。It can be understood that, for different scenarios, the first resource amount may represent different meanings, and the estimation model may also be obtained using different methods. The meanings of the above scenarios and the first resource amount are only examples and do not limit the present disclosure.
步骤S104，获取所述待展示内容的点击概率以及第一概率；Step S104, obtaining the click probability and the first probability of the content to be displayed;
其中，所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率，其中第一交互为用户点击内容之后与之进行的第一种交互，在一个典型的应用场景，第一交互为用户对观看的视频进行点赞，则用户需要首先点击该视频，之后对视频进行第一交互即点赞操作，其中的第一概率为用户对视频进行点赞操作的概率；在另一个典型的应用场景中，第一交互为用户点击广告中的下载链接所对应的程序，则用户需要首先点击该广告，之后对广告进行第一交互即下载广告中的链接对应的程序，其中的第一概率为用户下载广告中的链接对应的程序的概率。Wherein, the click probability is the probability that the user clicks the content to be displayed, the first probability is the probability that the user performs a first interaction with the content to be displayed, and the first interaction is the user clicks the content to perform with it. The first interaction, in a typical application scenario, the first interaction is that the user likes the video they are watching, then the user needs to click on the video first, and then perform the first interaction on the video, that is, the like operation. The first probability of In another typical application scenario, the first interaction is that the user clicks the program corresponding to the download link in the advertisement, then the user needs to click the advertisement first, and then perform the first operation on the advertisement. The interaction is to download the program corresponding to the link in the advertisement, wherein the first probability is the probability that the user downloads the program corresponding to the link in the advertisement.
可选的，所述获取所述待展示内容的点击概率以及第一概率，包括：Optionally, the obtaining the click probability and the first probability of the content to be displayed includes:
步骤S301，分别获取点击概率的计算模型和第一概率的计算模型；Step S301, respectively obtaining the calculation model of the click probability and the calculation model of the first probability;
步骤S302，根据所述点击概率的计算模型和第一概率的计算模型分别计算所述点击概率和所述第一概率。Step S302: Calculate the click probability and the first probability respectively according to the click probability calculation model and the first probability calculation model.
同样的，点击概率和第一概率也通过对应的计算模型来计算。典型的，所述计算模型通过待展示内容的特征、用户画像、场景特征等学习得到。通过将当前的待展示内容的特征、终端用户的画像以及场景特征输入模型来计算得到所述点击概率和第一概率。Similarly, the click probability and the first probability are also calculated by corresponding calculation models. Typically, the computing model is learned through features of the content to be displayed, user portraits, scene features, and the like. The click probability and the first probability are obtained by inputting the current feature of the content to be displayed, the portrait of the end user and the scene feature into the model.
可以理解的，上述第一交互的含义仅仅是举例，并不构成对本公开的限制，实际上第一交互可以是用户对所述待展示内容进行的任何交互操作。It can be understood that the meaning of the above-mentioned first interaction is only an example, and does not constitute a limitation of the present disclosure. In fact, the first interaction may be any interactive operation performed by the user on the to-be-displayed content.
步骤S105，根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值。Step S105: Calculate a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability.
所述展示权重值用于确定是否展示所述展示内容。The display weight value is used to determine whether to display the display content.
在该步骤中，所述根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值包括：根据所述目标效率参数、所述第一资源量的预估值计算第二资源量；根据所述第二资源量、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值。具体的，使用以下公式计算所述展示权重值：In this step, calculating the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability includes: according to the The second resource amount is calculated by the target efficiency parameter and the estimated value of the first resource amount; the display weight value of the content to be displayed is calculated according to the second resource amount, the click probability and the first probability. Specifically, the following formula is used to calculate the display weight value:
Y＝A*B*W/R (公式1)Y=A*B*W/R (Formula 1)
其中Y表示展示权重值，A表示点击概率，B表示第一概率，W表示第一资源量，R表示目标效率参数。根据该公式第二资源量为第一资源量与目标效率参数的比值，由于目标效率参数为用户输入的值，而第一资源量为预估值，是一个动态的值，因此通过上述公式可以根据用户的所设置的目标值和模型预估值动态的计算第二资源量，以使整体上的目标效率参数可以达到用户所设置的目标值。通过上述方法，用户可以不用设置具体的第二资源量，通过上述公式可以自动调节第二资源量。在一个典型的应用中，所述待展示内容为广告，则广告主不用关心需要对每次用户的下载付费多少，其只要设置一个收入和花费的比值，系统会自动计算合适的付费值。Among them, Y represents the display weight value, A represents the click probability, B represents the first probability, W represents the first resource amount, and R represents the target efficiency parameter. According to this formula, the second resource amount is the ratio of the first resource amount to the target efficiency parameter. Since the target efficiency parameter is a value input by the user, and the first resource amount is an estimated value, which is a dynamic value, the above formula can The second resource amount is dynamically calculated according to the target value set by the user and the model estimated value, so that the overall target efficiency parameter can reach the target value set by the user. With the above method, the user does not need to set a specific second resource amount, and the second resource amount can be automatically adjusted by the above formula. In a typical application, the to-be-displayed content is an advertisement, and the advertiser does not need to care about how much the advertiser needs to pay for each user's download, but only needs to set a ratio of revenue to expenditure, and the system will automatically calculate the appropriate payment value.
步骤S106，根据所述展示权重值确定是否展示所述待展示内容。Step S106, determining whether to display the to-be-displayed content according to the display weight value.
可选的，所述根据所述展示权重值确定是否展示所述待展示内容，包括：Optionally, the determining whether to display the to-be-displayed content according to the display weight value includes:
判断所述展示权重值是否超过第一阈值；judging whether the display weight value exceeds a first threshold;
响应于所述展示权重值超过第一阈值，展示所述待展示内容。The to-be-presented content is presented in response to the presentation weight value exceeding a first threshold.
在该可选的实施方式中，所述展示权重仅仅跟阈值相比，如果超过阈值则在展示位上展示所述待展示内容。在可一个典型的应用中，待展示的内容为视频，在一个时间点上有多个待展示内容待展示，将这些待展示的内容按照优先级排列，之后从优先级最高的待展示内容开始比较其展示权重值与第一阈值的大小关系，将第一个展示权重值比第一阈值大的待展示内容进行展示。In this optional implementation manner, the display weight is only compared with a threshold value, and if the display weight exceeds the threshold value, the to-be-displayed content is displayed on the display position. In a typical application, the content to be displayed is a video, and there are multiple contents to be displayed at a point in time, the contents to be displayed are arranged according to the priority, and then the content to be displayed with the highest priority is started. The relationship between the display weight value and the first threshold value is compared, and the content to be displayed whose first display weight value is larger than the first threshold value is displayed.
可选的，所述根据所述展示权重值确定是否展示所述待展示内容，包括：Optionally, the determining whether to display the to-be-displayed content according to the display weight value includes:
获取多个待展示内容的展示权重值以得到多个展示权重值，其中所述多个展示权重值与所述多个待展示内容一一对应；obtaining a plurality of display weight values of the content to be displayed to obtain a plurality of display weight values, wherein the plurality of display weight values are in one-to-one correspondence with the plurality of contents to be displayed;
计算以获得所述多个展示权重值中的最大展示权重值；calculating to obtain the largest impression weight value among the plurality of impression weight values;
展示所述最大展示权重值所对应的待展示内容。Display the content to be displayed corresponding to the maximum display weight value.
在该可选的实施方式中，所述待展示内容包括多个，在同一时刻有多个待展示内容，但是每次只能展示一个，因此获取多个待展示的内容的展示权重值，以得到多个展示权重值，每个待展示内容均有一个展示权重值，权重值与待展示内容一一对应；在得到多个展示权重值之后，将所述多个展示权重值按照大小排序或者直接比较大小得到所述多个展示权重值中最大的展示权重值；将所述最大的展示权重值所对应的待展示内容进行展示。In this optional implementation manner, the content to be displayed includes a plurality of contents to be displayed, and there are multiple contents to be displayed at the same time, but only one of the contents to be displayed can be displayed at a time. Therefore, the display weight values of the multiple contents to be displayed are obtained to Obtaining multiple display weight values, each content to be displayed has a display weight value, and the weight value corresponds to the content to be displayed one-to-one; after obtaining multiple display weight values, sort the multiple display weight values according to size or Directly compare the sizes to obtain the largest display weight value among the plurality of display weight values; and display the content to be displayed corresponding to the largest display weight value.
本公开公开了一种内容展示方法、装置、电子设备和计算机可读存储介质。其中该内容展示方法包括：获取待展示内容；获取待展示内容的深度交互次数，其中所述深度交互次数为用户与所述待展示内容已经进行的深度交互的次数；判断所述深度交互次数是否小于第一阈值；响应于所述深度交互次数小于所述第一阈值，获取待展示内容的第一概率值、第二概率值；根据所述第一概率值、第二概率值以及深度交互次数计算展示权重值。通过上述方法中对深度交互次数的判断以及展示权重的计算方法的选择，解决了现有技术中的如何从多个内容中选择合适的内容展示给用户的技术问题。The present disclosure discloses a content display method, apparatus, electronic device, and computer-readable storage medium. The content display method includes: acquiring the content to be displayed; acquiring the number of in-depth interactions of the content to be displayed, wherein the number of in-depth interactions is the number of in-depth interactions that the user has performed with the content to be displayed; and determining whether the number of in-depth interactions has is less than the first threshold; in response to the number of in-depth interactions being less than the first threshold, obtain a first probability value and a second probability value of the content to be displayed; according to the first probability value, the second probability value and the number of in-depth interactions Calculate the impression weight value. By judging the number of in-depth interactions and selecting the calculation method of the display weight in the above method, the technical problem of how to select suitable content from a plurality of content and display it to the user in the prior art is solved.
在上文中，虽然按照上述的顺序描述了上述方法实施例中的各个步骤，本领域技术人员应清楚，本公开实施例中的步骤并不必然按照上述顺序执行，其也可以倒序、并行、交叉等其他顺序执行，而且，在上述步骤的基础上，本领域技术人员也可以再加入其他步骤，这些明显变型或等同替换的方式也应包含在本公开的保护范围之内，在此不再赘述。In the above, although the steps in the above method embodiments are described in the above order, it should be clear to those skilled in the art that the steps in the embodiments of the present disclosure are not necessarily executed in the above order, and may also be performed in reverse order, parallel, interleaved and other steps are performed in other order, and, on the basis of the above steps, those skilled in the art can also add other steps, these obvious modifications or equivalent replacement modes should also be included within the protection scope of the present disclosure, and will not be repeated here. .
图4为本公开实施例提供的内容展示装置实施例的结构示意图，如图4所示，该装置400包括：参数设置指令接收模块401、待展示内容获取模块402、第一资源量获取模块403、计算参数获取模块404、展示权重值计算模块405和展示模块406。其中，4 is a schematic structural diagram of an embodiment of a content display apparatus provided by an embodiment of the present disclosure. As shown in FIG. 4 , the
参数设置指令接收模块401，用于接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；A parameter setting instruction receiving module 401, configured to receive a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the consumed second resource amount;
待展示内容获取模块402，用于获取待展示内容；a content to be displayed
第一资源量获取模块403，用于获取所述第一资源量的预估值；a first resource
计算参数获取模块404，用于获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；The calculation
展示权重值计算模块405，用于根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；a display weight
展示模块406，用于根据所述展示权重值确定是否展示所述待展示内容。The display module 406 is configured to determine whether to display the to-be-displayed content according to the display weight value.
进一步的，所述第一资源量获取模块403还包括：Further, the first
计算场景确定模块，用于确定所述第一资源量的计算场景；a calculation scenario determination module, configured to determine the calculation scenario of the first resource amount;
预估模型获取模块，用于获取所述计算场景对应的预估模型；an estimation model obtaining module, used for obtaining the estimation model corresponding to the calculation scenario;
预估模块，用于根据所述预估模型计算所述第一资源量的预估值。An estimation module, configured to calculate the estimated value of the first resource amount according to the estimation model.
进一步的，所述计算场景确定模块，还包括：Further, the calculation scenario determination module also includes:
选择指令接收模块，用于接收计算场景的选择指令；The selection instruction receiving module is used to receive the selection instruction of the computing scene;
计算场景确定子模块，用于根据所述选择指令确定所述第一资源量的计算场景。A calculation scenario determination submodule, configured to determine a calculation scenario of the first resource amount according to the selection instruction.
进一步的，所述计算参数获取模块404，还包括：Further, the calculation
计算模型获取模块，用于分别获取点击概率的计算模型和第一概率的计算模型；a calculation model obtaining module, used for obtaining the calculation model of the click probability and the calculation model of the first probability respectively;
计算模块，用于根据所述点击概率的计算模型和第一概率的计算模型分别计算所述点击概率和所述第一概率。A calculation module, configured to calculate the click probability and the first probability respectively according to the calculation model of the click probability and the calculation model of the first probability.
进一步的，所述展示权重值计算模块405，还用于：Further, the display weight
根据以下公式计算所述展示权重值：The impression weight value is calculated according to the following formula:
Y＝A*B*W/RY=A*B*W/R
其中Y表示展示权重值，A表示点击概率，B表示第一概率，W表示第一资源量，R表示目标效率参数。Among them, Y represents the display weight value, A represents the click probability, B represents the first probability, W represents the first resource amount, and R represents the target efficiency parameter.
进一步的，所述展示模块406，还包括：Further, the display module 406 also includes:
判断模块，用于判断所述展示权重值是否超过第一阈值；a judging module for judging whether the display weight value exceeds a first threshold;
第一展示子模块，用于响应于所述展示权重值超过第一阈值，展示所述待展示内容。A first display submodule, configured to display the to-be-displayed content in response to the display weight value exceeding a first threshold.
进一步的，所述展示模块406，还包括：Further, the display module 406 also includes:
展示权重值获取模块，用于获取多个待展示内容的展示权重值以得到多个展示权重值，其中所述多个展示权重值与所述多个待展示内容一一对应；a display weight value acquisition module, configured to acquire the display weight values of multiple contents to be displayed to obtain multiple display weight values, wherein the multiple display weight values correspond to the multiple contents to be displayed one-to-one;
最大展示权重值计算模块，用于计算以获得所述多个展示权重值中的最大展示权重值；a maximum display weight value calculation module, configured to calculate and obtain the maximum display weight value among the plurality of display weight values;
第二展示子模块，用于展示所述最大展示权重值所对应的待展示内容。The second display sub-module is configured to display the content to be displayed corresponding to the maximum display weight value.
图4所示装置可以执行图1、图2和图3所示实施例的方法，本实施例未详细描述的部分，可参考对图1、图2和图3所示实施例的相关说明。该技术方案的执行过程和技术效果参见图1、图2和图3所示实施例中的描述，在此不再赘述。The apparatus shown in FIG. 4 can execute the method of the embodiment shown in FIG. 1 , FIG. 2 and FIG. 3 . For parts not described in detail in this embodiment, reference may be made to the related description of the embodiment shown in FIG. 1 , FIG. 2 and FIG. 3 . For the execution process and technical effects of the technical solution, refer to the descriptions in the embodiments shown in FIG. 1 , FIG. 2 and FIG. 3 , and details are not repeated here.
下面参考图5，其示出了适于用来实现本公开实施例的电子设备(例如图1 中的终端设备或服务器)500的结构示意图。本公开实施例中的终端设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、PDA(个人数字助理)、 PAD(平板电脑)、PMP(便携式多媒体播放器)、车载终端(例如车载导航终端) 等等的移动终端以及诸如数字TV、台式计算机等等的固定终端。图5示出的电子设备仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。Referring to FIG. 5 below, it shows a schematic structural diagram of an electronic device (eg, a terminal device or a server in FIG. 1 ) 500 suitable for implementing an embodiment of the present disclosure. Terminal devices in the embodiments of the present disclosure may include, but are not limited to, such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablets), PMPs (portable multimedia players), vehicle-mounted terminals (eg, mobile terminals such as in-vehicle navigation terminals), etc., and stationary terminals such as digital TVs, desktop computers, and the like. The electronic device shown in FIG. 5 is only an example, and should not impose any limitation on the function and scope of use of the embodiments of the present disclosure.
如图5所示，电子设备500可以包括处理装置(例如中央处理器、图形处理器等)501，其可以根据存储在只读存储器(ROM)502中的程序或者从存储装置506加载到随机访问存储器(RAM)503中的程序而执行各种适当的动作和处理。在RAM 503中，还存储有电子设备500操作所需的各种程序和数据。处理装置 501、ROM 502以及RAM 503通过总线504彼此相连。输入/输出(I/O)接口505 也连接至总线504。As shown in FIG. 5 , an electronic device 500 may include a processing device (eg, a central processing unit, a graphics processor, etc.) 501 that may be loaded into random access according to a program stored in a read only memory (ROM) 502 or from a
通常，以下装置可以连接至I/O接口505：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置506；包括例如液晶显示器(LCD)、扬声器、振动器等的输出装置507；包括例如磁带、硬盘等的存储装置506；以及通信装置509。通信装置509可以允许电子设备500与其他设备进行无线或有线通信以交换数据。虽然图5示出了具有各种装置的电子设备500，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。Typically, the following devices may be connected to the I/O interface 505:
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在非暂态计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置 509从网络上被下载和安装，或者从存储装置506被安装，或者从ROM 502被安装。在该计算机程序被处理装置501执行时，执行本公开实施例的方法中限定的上述功能。In particular, according to embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated in the flowchart. In such an embodiment, the computer program may be downloaded and installed from the network via the
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、RF(射频)等等，或者上述的任意合适的组合。It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the above two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or a combination of any of the above. More specific examples of computer readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable read only memory (EPROM or flash memory), fiber optics, portable compact disk read only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing. In this disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with computer-readable program code embodied thereon. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device . Program code embodied on a computer readable medium may be transmitted using any suitable medium including, but not limited to, electrical wire, optical fiber cable, RF (radio frequency), etc., or any suitable combination of the foregoing.
在一些实施方式中，客户端、服务器可以利用诸如HTTP(HyperText TransferProtocol，超文本传输协议)之类的任何当前已知或未来研发的网络协议进行通信，并且可以与任意形式或介质的数字数据通信(例如，通信网络) 互连。通信网络的示例包括局域网(“LAN”)，广域网(“WAN”)，网际网(例如，互联网)以及端对端网络(例如，ad hoc端对端网络)，以及任何当前已知或未来研发的网络。In some embodiments, the client and server can communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and can communicate with digital data in any form or medium (eg, a communications network) interconnect. Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (eg, the Internet), and peer-to-peer networks (eg, ad hoc peer-to-peer networks), as well as any currently known or future development network of.
上述计算机可读介质可以是上述电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。The above-mentioned computer-readable medium may be included in the above-mentioned electronic device; or may exist alone without being assembled into the electronic device.
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备：接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；获取待展示内容；获取所述第一资源量的预估值；获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；根据所述展示权重值确定是否展示所述待展示内容。The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by the electronic device, the electronic device is made to: receive a setting instruction of a target efficiency parameter, and the efficiency parameter represents the content carried by the content. obtain the content to be displayed; obtain the estimated value of the first resource amount; obtain the click probability and the first probability of the content to be displayed, wherein the The click probability is the probability that the user clicks the content to be displayed, and the first probability is the probability that the user performs the first interaction with the content to be displayed; according to the target efficiency parameter, the estimated value of the first resource amount , the click probability, and the first probability to calculate a display weight value of the content to be displayed; determine whether to display the content to be displayed according to the display weight value.
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括但不限于面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网 (WAN)—连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。Computer program code for performing operations of the present disclosure may be written in one or more programming languages, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and This includes conventional procedural programming languages - such as the "C" language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (eg, using an Internet service provider through Internet connection).
附图中的流程图和框图，图示了按照本公开各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code that contains one or more logical functions for implementing the specified functions executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented in dedicated hardware-based systems that perform the specified functions or operations , or can be implemented in a combination of dedicated hardware and computer instructions.
描述于本公开实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，单元的名称在某种情况下并不构成对该单元本身的限定。The units involved in the embodiments of the present disclosure may be implemented in a software manner, and may also be implemented in a hardware manner. Among them, the name of the unit does not constitute a limitation of the unit itself under certain circumstances.
本文中以上描述的功能可以至少部分地由一个或多个硬件逻辑部件来执行。例如，非限制性地，可以使用的示范类型的硬件逻辑部件包括：现场可编程门阵列(FPGA)、专用集成电路(ASIC)、专用标准产品(ASSP)、片上系统(SOC)、复杂可编程逻辑设备(CPLD)等等。The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), Systems on Chips (SOCs), Complex Programmable Logical Devices (CPLDs) and more.
在本公开的上下文中，机器可读介质可以是有形的介质，其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备，或者上述内容的任何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with the instruction execution system, apparatus or device. The machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media would include one or more wire-based electrical connections, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), fiber optics, compact disk read only memory (CD-ROM), optical storage, magnetic storage, or any suitable combination of the foregoing.
根据本公开的一个或多个实施例，提供了一种内容展示方法，包括：According to one or more embodiments of the present disclosure, a content display method is provided, including:
接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；receiving a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the second resource amount consumed;
获取待展示内容；Get the content to be displayed;
获取所述第一资源量的预估值；obtaining an estimated value of the first resource amount;
获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；Obtain the click probability and the first probability of the content to be displayed, wherein the click probability is the probability that the user clicks the content to be displayed, and the first probability is the probability that the user performs the first interaction with the content to be displayed;
根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；Calculate the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
根据所述展示权重值确定是否展示所述待展示内容。Whether to display the to-be-displayed content is determined according to the display weight value.
进一步的，所述获取所述第一资源量的预估值，包括：Further, the obtaining the estimated value of the first resource amount includes:
确定所述第一资源量的计算场景；determining the calculation scenario of the first resource amount;
获取所述计算场景对应的预估模型；obtaining the prediction model corresponding to the calculation scenario;
根据所述预估模型计算所述第一资源量的预估值。Calculate the estimated value of the first resource amount according to the estimated model.
进一步的，所述确定所述第一资源量的计算场景，包括：Further, the determining the calculation scenario of the first resource amount includes:
接收计算场景的选择指令；Receive selection instructions for computing scenarios;
根据所述选择指令确定所述第一资源量的计算场景。The calculation scenario of the first resource amount is determined according to the selection instruction.
进一步的，所述获取所述待展示内容的点击概率以及第一概率，包括：Further, the obtaining the click probability and the first probability of the content to be displayed includes:
分别获取点击概率的计算模型和第一概率的计算模型；Obtain the calculation model of the click probability and the calculation model of the first probability respectively;
根据所述点击概率的计算模型和第一概率的计算模型分别计算所述点击概率和所述第一概率。The click probability and the first probability are respectively calculated according to the click probability calculation model and the first probability calculation model.
进一步的，所述根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值，包括：Further, calculating the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability includes:
根据以下公式计算所述展示权重值：The impression weight value is calculated according to the following formula:
Y＝A*B*W/RY=A*B*W/R
其中Y表示展示权重值，A表示点击概率，B表示第一概率，W表示第一资源量，R表示目标效率参数。Among them, Y represents the display weight value, A represents the click probability, B represents the first probability, W represents the first resource amount, and R represents the target efficiency parameter.
进一步的，所述根据所述展示权重值确定是否展示所述待展示内容，包括：Further, the determining whether to display the to-be-displayed content according to the display weight value includes:
判断所述展示权重值是否超过第一阈值；judging whether the display weight value exceeds a first threshold;
响应于所述展示权重值超过第一阈值，展示所述待展示内容。The to-be-presented content is presented in response to the presentation weight value exceeding a first threshold.
进一步的，所述根据所述展示权重值确定是否展示所述待展示内容，包括：Further, the determining whether to display the to-be-displayed content according to the display weight value includes:
获取多个待展示内容的展示权重值以得到多个展示权重值，其中所述多个展示权重值与所述多个待展示内容一一对应；obtaining a plurality of display weight values of the content to be displayed to obtain a plurality of display weight values, wherein the plurality of display weight values are in one-to-one correspondence with the plurality of contents to be displayed;
计算以获得所述多个展示权重值中的最大展示权重值；calculating to obtain the largest impression weight value among the plurality of impression weight values;
展示所述最大展示权重值所对应的待展示内容。Display the content to be displayed corresponding to the maximum display weight value.
根据本公开的一个或多个实施例，提供了内容展示装置，包括：According to one or more embodiments of the present disclosure, there is provided a content display apparatus, including:
参数设置指令接收模块，用于接收目标效率参数的设置指令，所述效率参数表示所述内容所带来的第一资源量与消耗的第二资源量的比值；a parameter setting instruction receiving module, configured to receive a setting instruction of a target efficiency parameter, the efficiency parameter representing the ratio of the first resource amount brought by the content to the consumed second resource amount;
待展示内容获取模块，用于获取待展示内容；A module for obtaining the content to be displayed, which is used to obtain the content to be displayed;
第一资源量获取模块，用于获取所述第一资源量的预估值；a first resource amount acquiring module, configured to acquire an estimated value of the first resource amount;
计算参数获取模块，用于获取所述待展示内容的点击概率以及第一概率，其中所述点击概率为用户点击所述待展示内容的概率，所述第一概率为用户与所述待展示内容进行第一交互的概率；The calculation parameter acquisition module is used to acquire the click probability and the first probability of the content to be displayed, wherein the click probability is the probability that the user clicks the content to be displayed, and the first probability is the user and the content to be displayed. the probability of making the first interaction;
展示权重值计算模块，用于根据所述目标效率参数、所述第一资源量的预估值、所述点击概率以及所述第一概率计算所述待展示内容的展示权重值；a display weight value calculation module, configured to calculate the display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
展示模块，用于根据所述展示权重值确定是否展示所述待展示内容。A display module, configured to determine whether to display the to-be-displayed content according to the display weight value.
进一步的，所述第一资源量获取模块还包括：Further, the first resource acquisition module further includes:
计算场景确定模块，用于确定所述第一资源量的计算场景；a calculation scenario determination module, configured to determine the calculation scenario of the first resource amount;
预估模型获取模块，用于获取所述计算场景对应的预估模型；an estimation model obtaining module, used for obtaining the estimation model corresponding to the calculation scenario;
预估模块，用于根据所述预估模型计算所述第一资源量的预估值。An estimation module, configured to calculate the estimated value of the first resource amount according to the estimation model.
进一步的，所述计算场景确定模块，还包括：Further, the calculation scenario determination module also includes:
选择指令接收模块，用于接收计算场景的选择指令；The selection instruction receiving module is used to receive the selection instruction of the computing scene;
计算场景确定子模块，用于根据所述选择指令确定所述第一资源量的计算场景。A calculation scenario determination submodule, configured to determine a calculation scenario of the first resource amount according to the selection instruction.
进一步的，所述计算参数获取模块，还包括：Further, the calculation parameter acquisition module also includes:
计算模型获取模块，用于分别获取点击概率的计算模型和第一概率的计算模型；a calculation model obtaining module, used for obtaining the calculation model of the click probability and the calculation model of the first probability respectively;
计算模块，用于根据所述点击概率的计算模型和第一概率的计算模型分别计算所述点击概率和所述第一概率。A calculation module, configured to calculate the click probability and the first probability respectively according to the calculation model of the click probability and the calculation model of the first probability.
进一步的，所述展示权重值计算模块，还用于：Further, the display weight value calculation module is also used for:
根据以下公式计算所述展示权重值：The impression weight value is calculated according to the following formula:
Y＝A*B*W/RY=A*B*W/R
其中Y表示展示权重值，A表示点击概率，B表示第一概率，W表示第一资源量，R表示目标效率参数。Among them, Y represents the display weight value, A represents the click probability, B represents the first probability, W represents the first resource amount, and R represents the target efficiency parameter.
进一步的，所述展示模块，还包括：Further, the display module also includes:
判断模块，用于判断所述展示权重值是否超过第一阈值；a judging module for judging whether the display weight value exceeds a first threshold;
第一展示子模块，用于响应于所述展示权重值超过第一阈值，展示所述待展示内容。A first display submodule, configured to display the to-be-displayed content in response to the display weight value exceeding a first threshold.
进一步的，所述展示模块，还包括：Further, the display module also includes:
展示权重值获取模块，用于获取多个待展示内容的展示权重值以得到多个展示权重值，其中所述多个展示权重值与所述多个待展示内容一一对应；a display weight value acquisition module, configured to acquire the display weight values of multiple contents to be displayed to obtain multiple display weight values, wherein the multiple display weight values correspond to the multiple contents to be displayed one-to-one;
最大展示权重值计算模块，用于计算以获得所述多个展示权重值中的最大展示权重值；a maximum display weight value calculation module, configured to calculate and obtain the maximum display weight value among the plurality of display weight values;
第二展示子模块，用于展示所述最大展示权重值所对应的待展示内容。The second display sub-module is configured to display the content to be displayed corresponding to the maximum display weight value.
根据本公开的一个或多个实施例，提供了一种电子设备，包括：至少一个处理器；以及，与所述至少一个处理器通信连接的存储器；其中，所述存储器存储有能被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行前述内容展示方法。According to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores data that can be accessed by the at least one processor Instructions executed by at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the aforementioned content presentation method.
根据本公开的一个或多个实施例，提供了一种非暂态计算机可读存储介质，其特征在于，该非暂态计算机可读存储介质存储计算机指令，该计算机指令用于使计算机执行前述内容展示方法。According to one or more embodiments of the present disclosure, a non-transitory computer-readable storage medium is provided, wherein the non-transitory computer-readable storage medium stores computer instructions for causing a computer to execute the foregoing Content presentation method.
以上描述仅为本公开的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本公开中所涉及的公开范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离上述公开构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本公开中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, and should also cover, without departing from the above-mentioned disclosed concept, the technical solutions made of the above-mentioned technical features or Other technical solutions formed by any combination of its equivalent features. For example, a technical solution is formed by replacing the above features with the technical features disclosed in the present disclosure (but not limited to) with similar functions.
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