CN112184311A - A method and system for avoiding repeated advertisements in online bidding advertising spaces - Google Patents

Abstract

The invention discloses a method and a system for avoiding repeated advertisements of network bidding advertisement positions, which comprises the following steps: s1, confirming the number N of the advertisement positions; s2, uploading bidding standards of N advertisement spots on the same screen to a multi-advertisement-spot synchronous bidding unit; s3, starting N advertisement slots and bidding price comparison at the same time; s4, an advertiser bids in multiple advertisement positions in a grading manner, and a product classification unit of the advertiser classifies and groups the same products; s5, after the advertiser of the type A commodity bids successfully, the rest advertisers of the type A lose the qualification of continuously bidding for the N-1 advertisement space; s6, when the advertiser of the type A successfully bids in the step S5, the advertiser of the type A continuously bids the N-1 advertisement space. The method can determine repeated advertisements in a plurality of candidate advertisement positions, avoid a high-price competition environment caused by repeated advertisement positions, split the types of advertisers in advance, and conveniently eliminate the advertisement positions with the same type and successful bidding.

Description

Method and system for avoiding repeated advertisement of network bidding advertisement position

Technical Field

The invention relates to the technical field of network bidding popularization, in particular to a method and a system for avoiding repeated advertisement of a network bidding advertisement position.

Background

The real-time bidding advertisement is one of network advertisements, is an emerging advertisement type which carries out real-time bidding on the basis of showing and exposing each advertisement, is not only an advertisement position in the traditional sense but also a specific user accessing the advertisement position sold by an advertisement platform, and the user has own interest and hobbies, if the advertisement can be put into the best, the maximum benefit can be generated, the RTB advertisement amplifies the directivity and the precision of the network advertisement, and the function of the network advertisement is exerted to a brand-new level, so that the benefit of a demand side is maximized.

In the prior art, when bidding advertisement positions are carried out on advertisements of products of the same type, the phenomena that advertisers of the same type bid successfully bid when bidding on different advertisement positions, and the phenomenon that the same advertiser carries out malicious bidding on multiple advertisement positions simultaneously exist, so that the advertisers who bid successfully continue bidding on the rest candidate advertisement positions with failed bidding.

Disclosure of Invention

The invention aims to provide a method for avoiding repeated advertisement of a network bidding advertisement position aiming at the defects of the prior art, and advertisers who bid successfully can perform bidding repeatedly.

In order to solve the technical problem, the method for avoiding repeated advertisements of the network bidding advertisement space provided by the invention comprises the following steps:

s1, confirming the number N of the advertisement positions;

s2, uploading bidding standards of N advertisement spots on the same screen to a multi-advertisement-spot synchronous bidding unit;

s3, starting N advertisement slots and bidding price comparison at the same time;

s4, an advertiser bids in multiple advertisement positions in a grading manner, and a product classification unit of the advertiser classifies and groups the same products;

s5, after the advertiser of the type A commodity bids successfully, the rest advertisers of the type A lose the qualification of continuously bidding for the N-1 advertisement space;

s6, when the advertiser of the type A successfully bids in the step S5, the advertiser of the type A continuously bids the N-1 advertisement space.

The invention also provides a system for avoiding repeated advertisements of the network bidding advertisement space, which comprises the following steps: the online bidding system comprises an online bidding module, a bidding platform module and an advertisement position module, wherein the advertisement position module transmits information of advertisement area and size to the bidding platform module for bidding, the online bidding module provides a platform for online bidding of advertisers, and the online bidding module can look up the information of the advertisement area and size published by the advertisement position module through the bidding platform module; the bidding platform module comprises a multi-advertisement-site synchronous bidding unit, a bidding auction unit, a pre-sale advertisement unit and an advertiser product classification unit; the online bidding module comprises an advertiser client, a grading bidding unit and a pricing announcement unit.

Preferably, the multi-slot synchronous bidding unit provides N slot bidding platforms capable of bidding simultaneously for the slot module, and the slot module publishes the area and size information of the slot on the multi-slot synchronous bidding unit for the viewing and purchasing of the advertiser.

Preferably, the bid auction unit provides views of uploaded bid price and bid price information for advertisers, and automatically ranks and filters the prices uploaded by the advertisers to select advertiser information of a current final price.

Preferably, the pre-sale advertisement bit unit displays the price bid by the advertiser, the selected interval and the advertisement type synchronously for the final price currently selected by the bidding auction unit, and simultaneously announces the advertisement bit successful in bidding and the information of the advertiser.

Preferably, the advertiser product classification unit classifies product types on the advertisement registered by the advertiser client, and products of the same type are distributed to advertisers of the same type.

Preferably, the advertiser client is used for registering and logging in product information and enterprise information of the advertiser to provide safe and accurate bidding conditions.

Preferably, the hierarchical bidding unit comprises a primary bidding unit, a secondary bidding unit and a tertiary bidding unit, and the advertiser can simultaneously bid three advertisement slots after logging in.

Preferably, the primary bidding unit is a preferred bidding unit, the secondary bidding unit performs automatic bidding only when the primary bidding unit fails to bid successfully and no products of the same type bid successfully, and the tertiary bidding unit performs automatic bidding only when the secondary bidding unit fails to bid successfully and no products of the same type bid successfully.

Preferably, the pricing and advertising unit is used for prompting the advertiser to bid through the bidding structures of the primary bidding unit, the secondary bidding unit and the tertiary bidding unit.

Compared with the related art, the invention has the beneficial effects that:

the invention classifies the product information and the advertisement information provided by the advertisers in advance through the product classifying unit on the advertisements, when the advertisers of the prior advertisement positions bid successfully in the bidding process of the advertisers of the same type, the rest of the advertisers of the same type lose the qualification of continuous bidding, and the advertisement with successful bidding can only bid successfully on one corresponding advertisement position, thereby determining the repeated advertisements in a plurality of candidate advertisement positions, avoiding the high-price competition environment caused by the repeated advertisement positions, splitting the types of the advertisers in advance, conveniently eliminating the advertisement positions with successful bidding and the same type, enabling the advertisement positions without successful bidding to be continuously bid by the advertisers of the rest of types, realizing the different advertisement types of each advertisement position and facilitating the bidding of the advertisement positions.

Drawings

FIG. 1 is a block diagram of a method for avoiding duplicate advertisements in a network bid ad spot according to the present invention;

FIG. 2 is a block diagram of a system for avoiding duplicate ads for network bid ad spots provided by the present invention;

FIG. 3 is a block diagram of a portion of the bidding platform module shown in FIG. 2;

FIG. 4 is a block diagram of a portion of the online bidding module shown in FIG. 2;

figure 5 is a block diagram of the portion of the hierarchical bidding unit shown in figure 4.

Detailed Description

The invention is further described with reference to the following figures and embodiments.

Referring to fig. 1, a method for avoiding repeated advertisement of a network bidding advertisement slot according to the present invention includes the following steps:

s1, confirming the number N of the advertisement positions;

s2, uploading bidding standards of N advertisement spots on the same screen to a multi-advertisement-spot synchronous bidding unit;

s3, starting N advertisement slots and bidding price comparison at the same time;

s4, an advertiser bids in multiple advertisement positions in a grading manner, and a product classification unit of the advertiser classifies and groups the same products;

s5, after the advertiser of the type A commodity bids successfully, the rest advertisers of the type A lose the qualification of continuously bidding for the N-1 advertisement space;

s6, when the advertiser of the type A successfully bids in the step S5, the advertiser of the type A continuously bids the N-1 advertisement space.

Referring to fig. 2-5, a system for avoiding duplicate advertisements in a network bid ad spot according to the present invention includes: the online bidding module can look up the information of the advertisement area and the size published by the advertisement placement module through the bidding platform module; the bidding platform module comprises a multi-advertisement position synchronous bidding unit, a bidding auction unit, a pre-sale advertisement position unit and an advertiser product classification unit; the online bidding module comprises an advertiser client, a grading bidding unit and a pricing announcement unit.

The product information and the advertisement information provided by the advertisers are classified in advance through the product classifying unit on the advertisements, in the bidding process of the advertisers of the same type for multiple groups of advertisement positions, after the advertiser with the priority advertisement position bids successfully, the rest advertisers of the same type lose the qualification of continuous bidding, meanwhile, the advertisement with successful bidding can only bid successfully for one corresponding advertisement position, repeated advertisements in multiple candidate advertisement positions can be determined, the high-price competition environment caused by advertisement position repetition is avoided, the types of the advertisers are split in advance, the advertisement positions with successful bidding and the same type can be conveniently eliminated, the advertisement positions with unsuccessful bidding can be continuously bid by the rest advertisers, the advertisement types of each advertisement position are different, and the bidding of the advertisement positions is convenient.

The multi-advertisement space synchronous bidding unit provides N advertisement space bidding platforms capable of bidding simultaneously for the advertisement space module, and the advertisement space module publishes the area and size information of the advertisement space on the multi-advertisement space synchronous bidding unit for the viewing and purchasing of advertisers.

The multi-advertisement-space synchronous bidding unit is convenient for simultaneously uploading information and bidding standards of a plurality of groups of advertisement spaces, the information ordering of the advertisement spaces is ordered from large to small according to the specifications of the advertisement spaces, the bidding sequence is also ordered from large to small according to the specifications of the advertisement spaces, the larger the advertisement space is, the final pricing information of bidding is confirmed in advance, and the final bidding pricing information is confirmed again according to the size of the space.

The bid auction unit provides the advertiser with the view of uploading bid price and price comparison information, and automatically arranges and screens the prices uploaded by the advertiser to select the advertiser information of the current final price.

After the advertiser uploads the auction price, the uploaded price can be automatically sequenced by the auction unit, and the advertiser can modify the auction price according to the demand to realize real-time auction so as to achieve the aim of auction and provide the buying condition for the advertiser requiring the advertisement position conveniently.

The pre-sale advertisement bit unit synchronously displays the price bid by the advertiser, the selected interval and the advertisement type for the final price currently selected by the bidding auction unit, and simultaneously announces the advertisement position successfully bid and the information of the advertiser.

The pre-sale advertising bit unit publishes the information of the advertisers who bid successfully finally for one advertising position, so that the advertisers of the same type can conveniently confirm why the bids cannot be continued, and meanwhile, the advertisers of the other types can conveniently bid for other advertising positions in time.

The advertiser product classification unit classifies the product types on the advertisements registered by the advertiser client, and products of the same type are distributed to advertisers of the same type.

The advertiser client is used for registering and logging in product information and enterprise information of the advertiser and providing safe and accurate bidding conditions.

The grading bidding unit comprises a first-level bidding unit, a second-level bidding unit and a third-level bidding unit, and the advertiser can bid on three advertisement slots simultaneously after logging in.

When bidding is carried out by the bidding auction unit, the advertisement positions are ranked and then bidding and result disclosure are carried out in sequence according to the ranking, after the bidding result of the first advertisement position comes out, all advertisers of the same type of the first advertisement position are preferentially excluded, bidding comparison of the second advertisement position is carried out after exclusion, after the bidding result of the second advertisement position comes out, all advertisers of the same type of the second advertisement position, and the like are excluded again, bidding and exclusion of the same type of advertisers of the advertisement positions are carried out in sequence according to the ranking of the advertisement positions, and the situation that the advertisement positions of the same plate are obtained on repeated type advertisements simultaneously or in a same plate is effectively avoided.

The primary bidding unit is used for preferential bidding, the secondary bidding unit automatically bids only when the primary bidding unit does not bid successfully and products of the same type do not bid successfully, and the tertiary bidding unit automatically bids only when the secondary bidding unit does not bid successfully and products of the same type do not bid successfully.

If the number of the advertisement positions is N, the types of the advertisers are A, B, C, D, E, F … … and the like, when one preferred advertisement position N1 is successfully bid, all the advertisers of the type A who successfully bid lose the qualification of re-bidding, and the advertisers of the same type are directly excluded from continuously bidding for the advertisement positions of N-N1;

when the bidding is continued, after the ad slot N2 is successfully bid by an advertiser of type B, the advertisers of type A and type B lose the qualification of continuing bidding, cannot give out the bidding price, and only can check the bidding structure of each ad slot, and the rest ad slots continue to bid, namely the ad slot N3;

and so on.

The pricing announcement unit is used for prompting the advertiser to bid through the bidding structures of the first-level bidding unit, the second-level bidding unit and the third-level bidding unit.

The invention classifies the product information and the advertisement information provided by the advertisers in advance through the product classifying unit on the advertisements, when the advertisers of the prior advertisement positions bid successfully in the bidding process of the advertisers of the same type, the rest of the advertisers of the same type lose the qualification of continuous bidding, and the advertisement with successful bidding can only bid successfully on one corresponding advertisement position, thereby determining the repeated advertisements in a plurality of candidate advertisement positions, avoiding the high-price competition environment caused by the repeated advertisement positions, splitting the types of the advertisers in advance, conveniently eliminating the advertisement positions with successful bidding and the same type, enabling the advertisement positions without successful bidding to be continuously bid by the advertisers of the rest of types, realizing the different advertisement types of each advertisement position and facilitating the bidding of the advertisement positions.

The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.

Claims (10)

Translated fromChinese

1.一种避免网络竞价广告位重复广告的方法，其特征在于，包括以下步骤：1. a method for avoiding repeated advertisements in online bidding advertising spaces, is characterized in that, comprises the following steps:S1.确认广告位数量的个数N；S1. Confirm the number N of the number of advertising spaces;S2.上传N个同屏广告位的竞价标准至多广告位同步竞价单元上；S2. Upload the bidding standards of N same-screen advertising spaces to the synchronous bidding unit for multiple advertising spaces;S3.开启N个广告位的同时竞价比价；S3. Bid and compare prices while opening N advertising spaces;S4.广告商进行分级多广告位竞价，广告商产品分类单元对相同的产品进行归类分组；S4. Advertisers conduct hierarchical multi-advertising bidding, and advertiser product classification units classify and group the same products;S5.当A类型商品的广告商竞价成功后，A类型其余的广告商失去继续竞价N-1广告位的资格；S5. When the advertiser of the A-type product successfully bids, the rest of the A-type advertisers lose the qualification to continue bidding for the N-1 advertising space;S6.当S5中竞价成功的为非A类型的广告商时，A类型的广告商继续竞价N-1广告位。S6. When the successful bidding in S5 is the non-type A advertiser, the A type advertiser continues to bid for the N-1 advertising space.2.一种避免网络竞价广告位重复广告的系统，其特征在于，包括：在线竞价模块、竞价平台模块和广告位模块；所述广告位模块将广告区域和尺寸的信息输送至所述竞价平台模块上进行竞价，所述在线竞价模块为广告商的线上竞价提供平台，所述在线竞价模块通过所述竞价平台模块可以查阅所述广告位模块公布的广告区域和尺寸的信息；2. A system for avoiding repeated advertisements in online bidding advertising spaces, characterized in that it comprises: an online bidding module, a bidding platform module and an advertising space module; the advertising space module transmits the information of advertising area and size to the bidding platform Bidding is carried out on the module, the online bidding module provides a platform for advertisers' online bidding, and the online bidding module can consult the advertisement area and size information announced by the advertising space module through the bidding platform module;所述竞价平台模块包括多广告位同步竞价单元、竞价拍卖单元、预售广告位单元、广告商产品分类单元；The bidding platform module includes a multi-advertising space synchronous bidding unit, a bidding auction unit, a pre-sale advertising space unit, and an advertiser product classification unit;所述在线竞价模块包括广告商客户端、分级竞价单元和定价公告单元。The online bidding module includes an advertiser client, a hierarchical bidding unit and a pricing announcement unit.3.如权利要求2所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述多广告位同步竞价单元为所述广告位模块提供N个可同时竞价的广告位竞价平台，所述广告位模块将广告位的区域和尺寸信息公布在所述多广告位同步竞价单元上，用于广告商的查看和选购。3. The system of claim 2, wherein the multi-advertising slot synchronous bidding unit provides N advertisement slot bidding platforms that can be bid simultaneously for the advertisement slot module , the advertising space module publishes the area and size information of the advertising space on the multi-advertising space synchronous bidding unit for advertisers to view and purchase.4.如权利要求3所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述竞价拍卖单元为广告商提供上传竞价价格和比价价格信息的查看，并且对广告商上传的价格进行自动排列和筛选，选出当前最终价格的广告商信息。4. A system for avoiding repeated advertisements in online bidding advertisement spaces as claimed in claim 3, characterized in that: the bidding auction unit provides advertisers with viewing of uploaded bidding price and price comparison price information, and checks the information uploaded by advertisers. The price is automatically arranged and filtered, and the advertiser information of the current final price is selected.5.如权利要求4所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述预售广告位单元为所述竞价拍卖单元当前选出的最终价格进行广告商竞价的价格、所选区间和广告类型同步展示，同时对竞价成功的广告位和该广告商的信息进行公告。5. The system of claim 4, wherein the pre-sale advertising space unit is the price at which advertisers bid for the final price currently selected by the bidding auction unit , the selected interval and advertisement type are displayed simultaneously, and the information of the successful bidding advertisement space and the advertiser will be announced at the same time.6.如权利要求5所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述广告商产品分类单元为所述广告商客户端注册的广告上的产品类型进行分类，同类型的产品分配至相同类型的广告商当中。6. The system of claim 5, wherein the advertiser product classification unit classifies the product types on the advertisements registered by the advertiser client, with the same Products of a type are assigned to advertisers of the same type.7.如权利要求6所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述广告商客户端用于注册和登录广告商的产品信息和企业信息，提供安全准确的竞价条件。7. The system of claim 6, wherein the advertiser client is used to register and log in the product information and enterprise information of the advertiser, and provide safe and accurate bidding. condition.8.如权利要求7所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述分级竞价单元包括一级竞价单元、二级竞价单元和三级竞价单元，广告商登录后可以同时进行三个广告位的竞价。8. The system of claim 7, wherein the hierarchical bidding unit comprises a primary bidding unit, a secondary bidding unit and a tertiary bidding unit, and after the advertiser logs in Three ad slots can be auctioned at the same time.9.如权利要求8所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述一级竞价单元为优选竞价，所述二级竞价单元只有在所述一级竞价单元没有竞价成功且没有相同类型产品竞价成功的情况进行自动竞价，所述三级竞价单元只有在所述二级竞价单元没有竞价成功且没有相同类型产品竞价成功的情况进行自动竞价。9. The system of claim 8, wherein the first-level bidding unit is a preferred auction, and the second-level bidding unit is only when the first-level bidding unit does not have Automatic bidding is performed when the bidding is successful and no product of the same type is successful, and the third-level bidding unit performs automatic bidding only when the second-level bidding unit does not successfully bid and no product of the same type is successful.10.如权利要求9所述的一种避免网络竞价广告位重复广告的系统，其特征在于：所述定价公告单元用于提醒广告商竞价的所述一级竞价单元、所述二级竞价单元和所述三级竞价单元的竞价结构进行提示。10. The system of claim 9, wherein the pricing announcement unit is used to remind advertisers to bid for the first-level bidding unit and the second-level bidding unit and the bidding structure of the third-level bidding unit to prompt.

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