CN112149025A

Movatterモバイル変換

Info

Publication number: CN112149025A
Application number: CN202011119889.7A
Authority: CN
Inventors: 陈霖; 李丽娟
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-10-19
Filing date: 2020-10-19
Publication date: 2020-12-29
Anticipated expiration: 2040-10-19
Also published as: CN112149025B

Abstract

The invention discloses a media resource display method and device, a storage medium and electronic equipment. Wherein, the method comprises the following steps: acquiring a page access request, wherein the page access request is used for requesting to access an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended; responding to the page access request, and displaying the media resources to be displayed related to the information recommendation page in a display window for displaying the information recommendation page; responding to content adjustment operation triggered by the display window, and adjusting a display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation; and starting to display the object information of the candidate objects in the page information layer in the display window under the condition that the display area of the resource promotion layer reaches the target adjustment condition. The invention solves the technical problem of low efficiency of displaying the requested page content.

Description

Media resource display method and device, storage medium and electronic equipment

Technical Field

The invention relates to the field of computers, in particular to a media resource display method and device, a storage medium and electronic equipment.

Background

In the prior art, when a webpage displays content requested to be displayed by a user, the content requested by the user is usually displayed together with advertisement content in a display window for the user to watch. In the process, the advertisement is mixed with the content requested by the user, and the boundary is not obvious, so that the efficiency of displaying the content requested by the user is low.

In view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the invention provides a media resource display method and device, a storage medium and electronic equipment, and aims to at least solve the technical problem of low efficiency of displaying requested page content.

According to an aspect of the embodiments of the present invention, there is provided a media resource display method, including: acquiring a page access request, wherein the page access request is used for requesting to access an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended; responding to the page access request, and displaying the media resources to be displayed associated with the information recommendation page in a display window for displaying the information recommendation page, wherein the display sequence of the resource promotion layer where the media resources are located is earlier than the display sequence of the page information layer where the information recommendation page is located; responding to the content adjustment operation triggered by the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation; and starting to display the object information of the candidate object in the page information layer in the display window when the display area of the resource promotion layer reaches the target adjustment condition.

According to another aspect of the embodiments of the present invention, there is also provided a media resource presentation apparatus, including: the information recommendation system comprises a first acquisition unit, a second acquisition unit and a recommendation unit, wherein the first acquisition unit is used for acquiring a page access request, the page access request is used for requesting to access an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended; the first display unit is used for responding to the page access request and displaying the media resources to be displayed related to the information recommendation page in a display window used for displaying the information recommendation page, wherein the display sequence of the resource promotion layer where the media resources are located is earlier than the display sequence of the page information layer where the information recommendation page is located; an adjusting unit, configured to adjust, in response to a content adjustment operation triggered on the display window, a display area of the resource promotion layer displayed in the display window according to an operation progress of the content adjustment operation; and a display unit, configured to start displaying object information of the candidate object in the page information layer in the presentation window when a display area of the resource promotion layer reaches a target adjustment condition.

As an optional implementation, the first display unit includes: a second display module, configured to display the page resource popularization layer in a full screen manner in the display window under a condition that a background resource popularization layer in the display window is completely covered by the page resource popularization layer, where the background resource popularization layer is connected to the page resource popularization layer, the background resource popularization layer displays a background media resource for popularization of a first theme object, and the page resource popularization layer displays a page media resource for popularization of a second theme object; the adjusting unit includes: and the second adjusting module is used for adjusting the display area of the page resource promotion layer and adjusting the display area of the page information layer simultaneously according to the operation progress of the content adjusting operation.

As an optional implementation manner, the second adjusting module includes: and a second processing sub-module, configured to, when the content adjustment operation instruction is adjusted in a direction in which the page information layer is requested to be displayed, adjust and reduce a display height of a display area of the page resource promotion layer according to the operation progress, and increase the display height of the display area of the page information layer, and when the content adjustment operation instruction is adjusted in the direction in which the page resource promotion layer is requested to be displayed, adjust and increase the display height of the display area of the page resource promotion layer according to the operation progress, and adjust and reduce the display height of the display area of the page information layer.

As an optional implementation manner, the second processing sub-module is further configured to, when the display height of the display area of the page resource popularization layer is reduced according to the adjustment of the operation progress, reduce the display width of the navigation bar in the page resource popularization layer according to a third adjustment ratio matched with the operation progress, and when the display height of the display area of the page resource popularization layer is increased according to the adjustment of the operation progress, increase the display width of the navigation bar in the page resource popularization layer according to a fourth adjustment ratio matched with the operation progress until the initial width of the navigation bar is restored.

As an optional implementation, the apparatus further includes: a second obtaining unit, configured to obtain a page display update instruction after starting to display object information of the candidate object in the page information layer in the display window; and the second display unit is used for responding to the page display updating instruction, and displaying a resource thumbnail related to the media resource in a partial area in the display window under the condition that the information recommendation page is determined not to be displayed for the first time, wherein the resource thumbnail comprises key popularization information of the media resource.

As an optional implementation, the second display unit includes at least one of: a third display module, configured to display a resource thumbnail of a background media resource in a partial area in the display window, where the background media resource is used to promote a first theme object, and the background media resource is displayed in a background resource promotion layer in the resource promotion layer; and a fourth display module, configured to display a resource thumbnail of a page media resource in a partial area in the display window, where the page media resource is used to promote a second theme object, the page media resource is displayed in a page resource promotion layer in the resource promotion layer, and the page resource promotion layer is connected to the background resource promotion layer.

According to another aspect of the embodiments of the present invention, there is also provided a computer-readable storage medium, in which a computer program is stored, where the computer program is configured to execute the above media resource presentation method when running.

According to another aspect of the embodiment of the present invention, there is also provided an electronic device, including a memory and a processor, where the memory stores a computer program, and the processor is configured to execute the media resource presentation method through the computer program.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

FIG. 1 is a schematic diagram of an application environment of an alternative media asset presentation method according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of an application environment of an alternative media asset rendering method according to an embodiment of the invention;

FIG. 3 is a schematic diagram illustrating a flow of an alternative media asset presentation method according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a display resource promotion layer of an alternative media resource presentation method according to an embodiment of the invention;

FIG. 5 is a schematic diagram of an information recommendation page covering a resource promotion layer according to an alternative media resource presentation method in an embodiment of the present invention;

FIG. 6 is a diagram illustrating a first presentation information recommendation page of an alternative media asset presentation method according to an embodiment of the invention;

fig. 7 is a schematic diagram of a page resource promotion layer covering a background resource promotion layer of an optional media resource presentation method according to an embodiment of the present invention;

FIG. 8 is a schematic diagram illustrating a variation of a page resource promotion layer width to height ratio of an alternative media resource presentation method according to an embodiment of the present invention;

FIG. 9 is a schematic view of a navigation bar of an alternative media asset presentation method according to an embodiment of the present invention;

FIG. 10 is a schematic diagram of a thumbnail of an alternative media asset presentation method according to an embodiment of the present invention;

FIG. 11 is a schematic diagram of a page advertisement layer folding of an alternative media resource presentation method according to an embodiment of the present invention;

FIG. 12 is a schematic flow chart diagram illustrating an alternative media asset presentation method according to an embodiment of the invention;

FIG. 13 is a schematic structural diagram of an alternative media asset presentation device according to an embodiment of the present invention;

fig. 14 is a schematic structural diagram of an alternative electronic device according to an embodiment of the invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

According to an aspect of the embodiments of the present invention, a media resource presentation method is provided, and optionally, as an optional implementation manner, the media resource presentation method may be applied, but not limited, to the environment shown in fig. 1.

As shown in fig. 1, the terminal device 102 includes a memory 104 for storing various data generated during the operation of the terminal device 102, a processor 106 for processing and operating the various data, and a display 108 for displaying an information recommendation page or a resource promotion layer. An application client may be run on the terminal device 102. Terminal device 102 may interact with server 112 via network 110. The terminal device 102 may send a request to the server 112 for requesting web page data, for example, the terminal 102 sends a page access request to the server 112 for requesting access to the information recommendation page, and the server 112 is responsible for returning the information recommendation page and the resource promotion layer, and then the terminal 102 displays the resource promotion layer and the information recommendation page.

Alternatively, the media asset presentation described above may be applied, but not limited to, in the environment shown in FIG. 2.

As shown in fig. 2, the terminal device 202 includes a memory 204 for storing various data generated during the operation of the terminal device 202, a processor 206 for processing and operating the various data, and a display 208 for displaying a virtual scene and virtual keys. An application client may be run on terminal device 202. The terminal device 102 may receive the page access request, then display the resource promotion layer, and display the page information layer where the information recommendation page is located along with the operation progress of the content adjustment operation.

Optionally, in this embodiment, the terminal device 102 or the terminal device 202 may be a terminal device configured with a client, and may include but is not limited to at least one of the following: mobile phones (such as Android phones, iOS phones, etc.), notebook computers, tablet computers, palm computers, MID (Mobile Internet Devices), PAD, desktop computers, smart televisions, etc. The target client may be a video client, an instant messaging client, a browser client, an educational client, etc. The network 110 may include, but is not limited to: a wired network, a wireless network, wherein the wired network comprises: a local area network, a metropolitan area network, and a wide area network, the wireless network comprising: bluetooth, WIFI, and other networks that enable wireless communication. The server 112 may be a single server, a server cluster composed of a plurality of servers, or a cloud server. The above is merely an example, and this is not limited in this embodiment.

Optionally, as an optional implementation manner, as shown in fig. 3, the media resource presentation method includes:

s302, a page access request is obtained, wherein the page access request is used for requesting access to an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended;

s304, responding to the page access request, and displaying the media resources to be displayed related to the information recommendation page in a display window for displaying the information recommendation page, wherein the display sequence of a resource promotion layer where the media resources are located is earlier than that of a page information layer where the information recommendation page is located;

s306, responding to the content adjusting operation triggered by the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjusting operation;

s308, under the condition that the display area of the resource popularization layer reaches the target adjustment condition, starting to display the object information of the candidate object in the page information layer in the display window.

Optionally, the present application may be applied, but not limited to, in a process of presenting page content in a presentation window. Such as during a user request to display the page content in a presentation window of a terminal used by the user.

If a page access request for accessing a certain page triggered by a user is obtained, the page access request requests to access an information recommendation page, and the information recommendation page comprises object information of a candidate object. And displaying the media resources associated with the information recommendation page in the display window. That is, the information recommendation page is not displayed directly in response to the page access request, but the media resource associated with the information recommendation page is displayed in response to the page access request. And under the condition that the content adjusting operation of the user is received, adjusting a display area of a resource promotion layer where the media resource is displayed, and under the condition that the display area of the resource promotion layer reaches a target adjusting condition, starting to display the object information of the candidate object in the page information layer in the display window.

According to the method and the device, when a page access request of a user is received and the information recommendation page is requested to be accessed, the media resource to be displayed associated with the information recommendation page is displayed instead of the information recommendation page, the display area of the resource promotion layer is adjusted when a content adjustment instruction is received, and the object information of the candidate object in the page information layer is displayed only when the display area of the resource promotion layer reaches the target adjustment condition, so that the problem that the advertisement and the requested page content are displayed in a mixed mode when the user requests the page content is solved, and the page content displaying efficiency is improved.

Optionally, in this embodiment of the present application, the page access request may be an access request initiated by a user for a certain page, and the user may initiate the page access request by using an input/output device of the terminal. The page access request is used for accessing the information recommendation page. The display window is used for displaying the information recommendation page. The display window may be a display screen of a terminal used by a user, or may be a part of a display area on the display screen. The media assets to be presented can be assets associated with the information recommendation page.

Optionally, the adjusting of the display area of the resource promoting layer displayed in the display window may be, but is not limited to, reducing the display area of the resource promoting layer. There are various ways of reduction. For example, the resource promotion layer can be reduced as a whole, or the page information layer is gradually covered on the resource promotion layer, so that the effect that the resource promotion layer is reduced is realized.

Optionally, the condition that the display area of the resource popularization layer reaches the target adjustment may be, but is not limited to, that the resource popularization layer is blocked by the page information layer, or the resource popularization layer disappears in the display area. At this time, object information of the candidate object in the page information layer is displayed.

This is explained with reference to a specific example. For example, adjusting the display area of the resource promotion layer may gradually cover the resource promotion layer with the page information layer. And under the condition of receiving the page access request, the page access request is used for requesting to access the information recommendation page. At this time, the information recommendation page is not displayed in the display window, but the media resources of the resource promotion layer are displayed in the display window. Under the condition that the content adjusting operation is received, the resource promotion layer is gradually covered by the information recommendation page, then the object information of the candidate object is displayed in the information recommendation page, and the resource promotion layer is gradually covered.

For example, as shown in fig. 4 and 5, fig. 4 is a schematic diagram illustrating a resource promotion layer displayed when a page access request is received. The contents of theresource promotion layer 404 are shown in adisplay area 402 in FIG. 4. Fig. 5 is a schematic diagram of gradually using theinformation recommendation page 502 to cover theresource promotion layer 404 when a content adjustment operation is received, and object information of a candidate object is shown in theinformation recommendation page 502. The object information of the candidate object is information corresponding to the page access request of the user. That is, in the present application, when a page access request of a user is received, a media resource corresponding to the content requested by the user is displayed first, instead of directly displaying the content requested by the user. Then, under the condition that the content adjusting operation is received, the display area of the resource promotion layer displayed in the display window is gradually reduced, and the content requested by the user is gradually displayed. By using the method, the problem of mixed display of the advertisement and the page content when the page content is requested is solved, and the effect of improving the efficiency of requesting to display the page content is realized.

As an optional implementation manner, the presenting, in a presentation window for presenting an information recommendation page, a media resource to be presented associated with the information recommendation page includes: under the condition that the information recommendation page is displayed for the first time, displaying a background resource popularization layer included in the resource popularization layer in a full screen mode in the display window, wherein background media resources used for popularizing the first theme object are displayed in the background resource popularization layer;

responding to the content adjustment operation triggered by the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation comprises the following steps: and adjusting a coverage area of a page resource popularization layer connected with the background resource popularization layer to cover the background resource popularization layer according to the operation progress of the content adjustment operation, wherein the resource popularization layer comprises a page resource popularization layer, and page media resources for popularizing the second theme object are displayed in the page resource popularization layer.

For example, taking an example that the page resource promoting layer gradually covers the background resource promoting layer, as shown in fig. 6, in the case that the information recommendation page in fig. 6 is first displayed, the backgroundresource promoting layer 604 is displayed in a full screen in thedisplay area 602, and then a part of the pageresource promoting layer 606 is displayed. Fig. 7 is a schematic diagram of gradually using a pageresource promoting layer 606 to cover a backgroundresource promoting layer 604 when a content adjustment operation is received. After the page resource promotion layer is displayed, if the content adjustment operation is continuously received, the information recommendation page can be displayed, the page resource promotion layer is gradually covered by the information recommendation page, and the content in the information recommendation page is displayed.

Through the method, after the request is received, the information recommendation page is not directly displayed, the background resource popularization layer is displayed, the page resource popularization layer is gradually used to cover the background resource popularization layer along with the content adjustment operation, and finally the information recommendation page is used to cover the page resource popularization layer, so that the effect of improving the display efficiency of the requested page content is achieved.

As an optional implementation manner, adjusting, according to the operation progress of the content adjustment operation, a coverage area of the page resource popularization layer connected to the background resource popularization layer to cover the background resource popularization layer includes:

under the condition that the content adjusting operation indicates that the page resource popularization layer is required to be displayed, adjusting and reducing the display height of the display area of the background resource popularization layer according to the operation progress; simultaneously adjusting the display height of the display area of the increased page resource popularization layer, and adjusting the display width of the display area of the increased page resource popularization layer according to a first adjustment proportion matched with the operation progress;

under the condition that the content adjusting operation indicates the direction adjustment for requesting to display the background resource popularization layer, adjusting and increasing the display height of the display area of the background resource popularization layer according to the operation progress; and simultaneously adjusting the display height of the display area of the reduced page resource popularization layer, and adjusting the display width of the display area of the reduced page resource popularization layer according to a second adjustment proportion matched with the operation progress.

Optionally, the page resource promoting layer may be, but is not limited to, located below the background resource promoting layer, the two are located on the same page, the relative position of the background resource promoting layer is on the page, and the relative position of the page resource promoting layer is below the background resource promoting layer. When the background resource popularization layer and the page resource popularization layer are adjusted, the height of the background resource popularization layer can be gradually reduced, and the display width of the display area of the page resource popularization layer is adjusted and increased according to a first adjustment proportion matched with the operation progress. The purpose of this step is to gradually increase the display area of the page resource promotion layer while reducing the display area of the background resource promotion layer, thereby achieving the effect of displaying the content on the page resource promotion layer. As shown in fig. 8, the pageresource promotion layer 802 has a gradually increasing width as the height gradually increases.

Through the embodiment, the method realizes the effect of adjusting the display size of each promotion layer along with the adjustment operation.

As an optional implementation manner, the presenting, in a presentation window for presenting an information recommendation page, a media resource to be presented associated with the information recommendation page includes: under the condition that a background resource popularization layer in a display window is completely covered by a page resource popularization layer, displaying the page resource popularization layer in a full screen mode in the display window, wherein the background resource popularization layer is connected with the page resource popularization layer, background media resources for popularizing a first theme object are displayed in the background resource popularization layer, and page media resources for popularizing a second theme object are displayed in the page resource popularization layer;

responding to the content adjustment operation triggered by the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation comprises the following steps: and adjusting the display area of the page resource promotion layer and the display area of the page information layer at the same time according to the operation progress of the content adjustment operation.

Optionally, in this embodiment of the application, if the page resource popularization layer completely covers the background resource popularization layer, the page resource popularization layer is displayed in a full screen mode, then a content adjustment operation is received, and a display area of the page resource popularization layer and a display area of the page information layer are adjusted according to the content adjustment operation. The adjustment may be, but is not limited to, an increase or a decrease. Such as increasing the display area of the page information layer and reducing the display area of the page resource promotion layer.

Through the embodiment, the method has the advantage that the size of the display area is adjusted along with the content adjusting operation.

As an optional implementation manner, adjusting the display area of the page resource promotion layer according to the operation progress of the content adjustment operation, and adjusting the display area of the page information layer at the same time includes:

under the condition that the content adjusting operation indicates to adjust the direction of the page information layer requested to be displayed, adjusting and reducing the display height of the display area of the page resource promotion layer according to the operation progress, and adjusting and increasing the display height of the display area of the page information layer;

and under the condition that the content adjusting operation indicates that the page resource popularization layer is required to be displayed, adjusting and increasing the display height of the display area of the page resource popularization layer according to the operation progress, and adjusting and reducing the display height of the display area of the page information layer.

Optionally, in this embodiment of the application, increasing or decreasing the display height of the page resource popularization layer may not only be achieved by adjusting the display height, but also achieve the effect of decreasing the height of the page resource popularization layer by covering the portion of the page resource popularization layer with the page information layer, and the height of the page resource popularization layer is not actually changed.

As an optional implementation manner, when the display height of the display area of the reduced page resource popularization layer is adjusted according to the operation progress, the method further includes: according to a third adjustment proportion matched with the operation progress, adjusting and reducing the display width of a navigation bar in the page resource popularization layer;

when the display height of the display area of the page resource promotion layer is adjusted and increased according to the operation progress, the method further comprises the following steps: and adjusting and increasing the display width of the navigation bar in the page resource popularization layer according to a fourth adjustment proportion matched with the operation progress until the initial width of the navigation bar is recovered.

Optionally, in this embodiment of the application, a navigation bar may be further disposed in the page resource promotion layer, and the navigation bar may include a navigation button for navigating within a page or between pages. When the height of the display area of the page resource promoting layer is reduced, the display width of the navigation bar needs to be reduced in an equal ratio, for example, taking reducing the page resource promoting layer as an example, as shown in fig. 9, in the process of reducing the page resource recommending layer, the width of thenavigation bar 902 on the page resource promoting layer is reduced in an equal ratio. If the height of the display area of the resource promotion layer is increased, the display width of the navigation bar needs to be increased in an equal ratio. When the height of the page resource popularization layer is reduced to zero, the display width of the navigation bar is reduced to zero and is not displayed for the moment.

Optionally, in this embodiment of the application, in the process of narrowing down the page resource popularization layer, the brightness of the page resource popularization layer may be gradually dimmed, and in the process of enlarging the page resource popularization layer, the brightness of the page resource popularization layer may be gradually dimmed. The present embodiment is not particularly limited.

Through the method, the navigation bar is displayed while the page resource popularization layer is displayed, the navigation bar is adjusted in an equal ratio while the page resource popularization layer is adjusted, and the efficiency of displaying page content is improved.

As an optional implementation manner, after starting to display object information of candidate objects in the page information layer in the presentation window, the method further includes:

acquiring a page display updating instruction;

and responding to the page display updating instruction, and displaying a resource thumbnail related to the media resource in a partial area in the display window under the condition that the information recommendation page is determined not to be displayed for the first time, wherein the resource thumbnail comprises key popularization information of the media resource.

Optionally, in this embodiment of the application, if the page access request is obtained again or the page update instruction is obtained after the page access request is obtained, the background resource popularization layer is not directly displayed, but the resource thumbnail is displayed on the display interface. The resource thumbnail may be linked to a background resource promotion layer and/or a page resource promotion layer. The size of the resource thumbnail is smaller than that of the background resource popularization layer and/or the page resource popularization layer, only one part of the display window is occupied, and the rest part of the display window displays the page information layer.

For example, as shown in fig. 10, when the backgroundresource popularization layer 1002 receives a page update instruction to display again, thethumbnail 1004 is displayed, and the backgroundresource popularization layer 1002 is not displayed any more.

Through the method, under the condition that the request for displaying the information recommendation page is received again, the background resource popularization layer is not displayed directly, but the thumbnail of the background resource popularization layer is displayed, so that repeated display of the content is avoided.

As an optional implementation, presenting the resource thumbnail associated with the media resource in the partial area in the presentation window includes at least one of:

displaying a resource thumbnail of a background media resource in a partial area in a display window, wherein the background media resource is used for promoting a first theme object, and the background media resource is displayed in a background resource promotion layer in a resource promotion layer;

and displaying a resource thumbnail of the page media resource in a partial area in the display window, wherein the page media resource is used for popularizing the second theme object, the page media resource is displayed in a page resource popularization layer in the resource popularization layer, and the page resource popularization layer is connected with the background resource popularization layer.

Optionally, in this embodiment of the application, the resource thumbnail may be a resource thumbnail of a background resource popularization layer or a thumbnail of a background resource popularization layer and a page resource popularization layer. And if the resource thumbnail is the resource thumbnail of the background resource popularization layer, displaying the page resource popularization layer and the page information layer when the thumbnail is displayed. If the resource thumbnail is the thumbnail of the background resource popularization layer and the page resource popularization layer, the page information layer can be displayed while the thumbnail is displayed.

Through the method, under the condition that the request for displaying the information recommendation page is received again, the background resource popularization layer and/or the page resource popularization layer are not displayed directly, but thumbnails of the background resource popularization layer and/or the page resource popularization layer are displayed, so that repeated display of the content is avoided.

The method for presenting the media assets is explained below with reference to a specific example. The content adjustment operation in the present application may be an operation triggered using an input-output device. Such as an operation triggered by a touch screen or an operation triggered by a keyboard, mouse, or the like. Taking the sliding of the scroll wheel of the mouse as an example, the up-and-down sliding of the page can be controlled by sliding the scroll wheel of the mouse. Take the user accessing the mall home page as an example. When a user accesses a mall home page, a page information layer corresponding to the mall home page is prepared in the embodiment of the application, and the content of the mall home page can be set in the page information layer. The embodiment of the application also provides a banner advertisement layer (background resource display layer) and a page advertisement layer (page resource display layer). After receiving a page access request for accessing a home page of a mall, a banner advertisement layer is first displayed on a display interface. As shown in fig. 6, thebanner ad layer 604 is displayed on theentire presentation interface 602, and a portion of thepage ad layer 606 slides out from the bottom of the client window (presentation interface) and covers thebanner ad layer 604, and the size of the sliding out portion is not limited. Such as may reside at about one-third of the height of the window. As the user scrolls the mouse wheel, the page in thecontrol presentation interface 602 moves upward to browse the content in the page downward, as shown in fig. 8, the position of thepage advertisement layer 802 continuously moves upward, and the size is enlarged in an equal proportion. In the continuous amplification process, until the width of the display area is equal to that of the client window, the banner advertisement layer is completely covered by the page advertisement layer, and the page advertisement layer occupies the whole space of the display area. The user can concentrate on browsing the content of the page advertisement layer without being interfered by the banner advertisement layer. Then, the user continues to scroll the mouse wheel and continues to browse the content in the page downwards, as shown in fig. 11, the "page advertisement layer 1102" is folded; at this time, thepage information layer 1104 is moved upwards, thepage advertisement layer 1102 is darkened, the right page advertisementlayer navigation menu 1106 is scaled down and folded up along with the reduction of the page advertisement layer, and the user can obtain more focused content for browsing thepage information layer 1104. If the user refreshes the current page or requests to return to the top of the page, because the banner advertisement layer is already displayed, the embodiment of the application displays the banner advertisement thumbnail and does not display the complete picture of the browsed banner advertisement any more, as shown in fig. 10; thereby reducing user operating costs. Namely, the user originally needs to actively close the advertisement; meanwhile, the trouble that the user cannot find the advertisement picture after closing the advertisement picture is solved. The user may view specific advertising content by clicking on the thumbnail.

The flowchart of the entire flow is as shown in step S1202 to step S1214 of fig. 12. First, in the process that the user accesses the home page of the mall at S1202, at S1204, it is determined whether the banner advertisement is accessed for the first time, and if the banner advertisement is accessed for the first time, at S1206, the complete banner advertisement is loaded. Then S1208 determines whether the page advertisement width is smaller than the presentation window width. If the width of the page advertisement is smaller than the width of the display window, S1210 zooms in or zooms out the page advertisement according to the operation of the user until the width of the page advertisement is equal to the width of the display window. If the width of the page advertisement is not smaller than the width of the display window, S1212 enlarges or reduces the height of the page advertisement in an equal ratio according to the user operation, and the width remains unchanged. Next, when the banner advertisement is displayed again in S1214, the thumbnail of the banner advertisement is displayed, and the banner advertisement is not displayed. If the determination result of S1204 is that the banner advertisement is not accessed for the first time, step S1214 is directly performed.

When the user accesses the home page of the shopping mall, whether the user has browsed the advertisement map is judged by checking whether the banner advertisement map has a cache file locally. For the users who do not load the pictures, loading complete advertisement pictures in the banner advertisement area; when a user scrolls the page downwards, the size of the page advertisement layer is enlarged in an equal proportion along with the upward movement of the position until the width of the page advertisement layer is equal to the width of a client window; for the user who has loaded the advertisement picture, triggering one of the following 3 operations will automatically replace the thumbnail of the banner advertisement: a. refreshing a page by a user; b. the user is in the page information area, and selects and clicks a 'return top button' by using a mouse; c. the user is in the page information area and scrolls upwards to the top of the page by using a mouse wheel.

From the process, after the page layering is adopted, the user can concentrate on reading the information of a certain layer, so that the visual interference generated by the information among the layers can be avoided, the operation of actively closing the advertisement by the user is avoided, and the operation cost of the user is reduced; meanwhile, the trouble that the user can not get back after closing the advertisement is solved.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.

According to another aspect of the embodiment of the invention, a media resource showing device for implementing the media resource showing method is also provided. As shown in fig. 13, the apparatus includes:

a first obtainingunit 1302, configured to obtain a page access request, where the page access request is used to request to access an information recommendation page in an information recommendation platform, and the information recommendation page includes object information of a plurality of candidate objects to be recommended;

afirst display unit 1304, configured to respond to a page access request, display a media resource to be displayed associated with an information recommendation page in a display window for displaying the information recommendation page, where a display order of a resource promotion layer where the media resource is located is earlier than a display order of a page information layer where the information recommendation page is located;

anadjusting unit 1306, configured to adjust, in response to a content adjustment operation triggered on the display window, a display area of the resource popularization layer displayed in the display window according to an operation progress associated with the content adjustment operation;

adisplay unit 1308, configured to start displaying object information of the candidate object in the page information layer in the presentation window when the display area of the resource popularization layer reaches the target adjustment condition.

For other examples of this embodiment, please refer to the above examples, which are not described herein again.

According to another aspect of the embodiment of the present invention, there is also provided an electronic device for implementing the media resource presentation method, where the electronic device may be the terminal device or the server shown in fig. 14. The present embodiment takes the electronic device as an example for explanation. As shown in fig. 14, the electronic device comprises amemory 1402 and aprocessor 1404, thememory 1402 having stored therein a computer program, theprocessor 1404 being arranged to execute the steps of any of the method embodiments described above by means of the computer program.

Optionally, in this embodiment, the electronic device may be located in at least one network device of a plurality of network devices of a computer network.

Optionally, in this embodiment, the processor may be configured to execute the following steps by a computer program:

acquiring a page access request, wherein the page access request is used for requesting to access an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended;

responding to the page access request, and displaying the media resources to be displayed associated with the information recommendation page in a display window for displaying the information recommendation page, wherein the display sequence of a resource promotion layer where the media resources are located is earlier than the display sequence of a page information layer where the information recommendation page is located;

responding to content adjustment operation triggered by the display window, and adjusting a display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation;

and starting to display the object information of the candidate objects in the page information layer in the display window under the condition that the display area of the resource promotion layer reaches the target adjustment condition.

Alternatively, it can be understood by those skilled in the art that the structure shown in fig. 14 is only an illustration, and the electronic device may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 14 is a diagram illustrating a structure of the electronic device. For example, the electronics may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 14, or have a different configuration than shown in FIG. 14.

Thememory 1402 may be used to store software programs and modules, such as program instructions/modules corresponding to the media resource presentation method and apparatus in the embodiments of the present invention, and theprocessor 1404 executes various functional applications and data processing by running the software programs and modules stored in thememory 1402, so as to implement the media resource presentation method.Memory 1402 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, thememory 1402 may further include memory located remotely from theprocessor 1404, which may be connected to a terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. Thememory 1402 may be used for storing information such as resources in each presentation layer and presentation layer, but is not limited to this. As an example, as shown in fig. 14, thememory 1402 may include, but is not limited to, the first obtainingunit 1302, thefirst presenting unit 1304, theadjusting unit 1306 and thedisplay unit 1308 of the media resource presenting apparatus. In addition, the media resource display device may further include, but is not limited to, other module units in the media resource display device, which is not described in detail in this example.

Optionally, thetransmitting device 1406 is used for receiving or sending data via a network. Examples of the network may include a wired network and a wireless network. In one example, thetransmission device 1406 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, thetransmitting device 1406 is a Radio Frequency (RF) module, which is used to communicate with the internet by wireless means.

In addition, the electronic device further includes: adisplay 1408 for displaying the presentation layers and the resources in the presentation layers; and aconnection bus 1410 for connecting the respective module parts in the above-described electronic apparatus.

In other embodiments, the terminal device or the server may be a node in a distributed system, where the distributed system may be a blockchain system, and the blockchain system may be a distributed system formed by connecting a plurality of nodes through a network communication. Nodes can form a Peer-To-Peer (P2P, Peer To Peer) network, and any type of computing device, such as a server, a terminal, and other electronic devices, can become a node in the blockchain system by joining the Peer-To-Peer network.

According to an aspect of the application, a computer program product or computer program is provided, comprising computer instructions, the computer instructions being stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the media resource presentation method. Wherein the computer program is arranged to perform the steps of any of the above method embodiments when executed.

Alternatively, in the present embodiment, the above-mentioned computer-readable storage medium may be configured to store a computer program for executing the steps of:

Alternatively, in this embodiment, a person skilled in the art may understand that all or part of the steps in the methods of the foregoing embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A media resource display method is characterized by comprising the following steps:

and starting to display the object information of the candidate object in the page information layer in the display window under the condition that the display area of the resource promotion layer reaches a target adjustment condition.

2. The method of claim 1, comprising:

the step of displaying the media resources to be displayed associated with the information recommendation page in a display window for displaying the information recommendation page comprises the following steps: under the condition that the information recommendation page is displayed for the first time, displaying a background resource popularization layer included in the resource popularization layer in a full screen mode in the display window, wherein background media resources used for popularizing a first theme object are displayed in the background resource popularization layer;

responding to a content adjustment operation triggered on the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation comprises the following steps: and adjusting a page resource popularization layer connected with the background resource popularization layer to cover the coverage area of the background resource popularization layer according to the operation progress of the content adjustment operation, wherein the resource popularization layer comprises the page resource popularization layer, and page media resources for popularizing a second theme object are displayed in the page resource popularization layer.

3. The method of claim 2, wherein the adjusting, according to the operation progress of the content adjustment operation, the coverage area of the background resource promotion layer covered by the page resource promotion layer connected with the background resource promotion layer comprises:

under the condition that the content adjusting operation indicates the adjustment of the direction for requesting to display the page resource popularization layer, adjusting and reducing the display height of the display area of the background resource popularization layer according to the operation progress; simultaneously adjusting and increasing the display height of the display area of the page resource popularization layer, and adjusting and increasing the display width of the display area of the page resource popularization layer according to a first adjustment proportion matched with the operation progress;

under the condition that the content adjusting operation indicates the adjustment of the direction for requesting to display the background resource popularization layer, adjusting and increasing the display height of the display area of the background resource popularization layer according to the operation progress; and simultaneously adjusting and reducing the display height of the display area of the page resource popularization layer, and adjusting and reducing the display width of the display area of the page resource popularization layer according to a second adjustment proportion matched with the operation progress.

4. The method of claim 1, comprising:

responding to a content adjustment operation triggered on the display window, and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjustment operation comprises the following steps: and adjusting the display area of the page resource promotion layer and adjusting the display area of the page information layer at the same time according to the operation progress of the content adjustment operation.

5. The method according to claim 4, wherein the adjusting the display area of the page resource promotion layer according to the operation progress of the content adjustment operation, and the adjusting the display area of the page information layer comprises:

under the condition that the content adjusting operation indicates to adjust the direction of requesting to display the page information layer, adjusting and reducing the display height of the display area of the page resource promotion layer according to the operation progress, and adjusting and increasing the display height of the display area of the page information layer;

and under the condition that the content adjustment operation indicates the adjustment of the direction for requesting to display the page resource popularization layer, adjusting and increasing the display height of the display area of the page resource popularization layer according to the operation progress, and adjusting and reducing the display height of the display area of the page information layer.

6. The method of claim 5,

when the display height of the display area of the page resource promotion layer is reduced according to the operation progress, the method further comprises the following steps: according to a third adjustment proportion matched with the operation progress, adjusting and reducing the display width of a navigation bar in the page resource popularization layer;

when the display height of the display area of the page resource promotion layer is adjusted and increased according to the operation progress, the method further comprises the following steps: and adjusting and increasing the display width of the navigation bar in the page resource promotion layer according to a fourth adjustment proportion matched with the operation progress until the initial width of the navigation bar is recovered.

7. The method according to any one of claims 1 to 6, further comprising, after starting to display object information of the candidate object in the page information layer within the presentation window:

acquiring a page display updating instruction;

and responding to the page display updating instruction, and displaying a resource thumbnail associated with the media resource in a partial area in the display window under the condition that the information recommendation page is determined not to be displayed for the first time, wherein the resource thumbnail comprises key popularization information of the media resource.

8. The method of claim 7, wherein the presenting the resource thumbnail associated with the media resource in the partial area of the presentation window comprises at least one of:

displaying a resource thumbnail of a background media resource in a partial area in the display window, wherein the background media resource is used for promoting a first subject object, and the background media resource is displayed in a background resource promotion layer in the resource promotion layers;

and displaying a resource thumbnail of a page media resource in a partial area in the display window, wherein the page media resource is used for promoting a second theme object, the page media resource is displayed in a page resource promotion layer in the resource promotion layer, and the page resource promotion layer is connected with the background resource promotion layer.

9. A media asset presentation device, comprising:

the information recommendation system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a page access request, the page access request is used for requesting to access an information recommendation page in an information recommendation platform, and the information recommendation page comprises object information of a plurality of candidate objects to be recommended;

the first display unit is used for responding to the page access request and displaying the media resources to be displayed related to the information recommendation page in a display window used for displaying the information recommendation page, wherein the display sequence of a resource promotion layer where the media resources are located is earlier than the display sequence of a page information layer where the information recommendation page is located;

the adjusting unit is used for responding to content adjusting operation triggered by the display window and adjusting the display area of the resource promotion layer displayed in the display window according to the operation progress of the content adjusting operation;

and the display unit is used for starting to display the object information of the candidate object in the page information layer in the display window under the condition that the display area of the resource promotion layer reaches a target adjustment condition.

10. The apparatus of claim 9,

the first display unit comprises: the first display module is used for displaying a background resource popularization layer in the resource popularization layer in a full screen mode in the display window under the condition that the information recommendation page is displayed for the first time, wherein background media resources used for popularizing the first theme object are displayed in the background resource popularization layer;

the adjusting unit includes: and the first adjusting module is used for adjusting a page resource popularization layer connected with the background resource popularization layer to cover the coverage area of the background resource popularization layer according to the operation progress of the content adjusting operation, wherein the resource popularization layer comprises the page resource popularization layer, and page media resources used for popularizing the second theme object are displayed in the page resource popularization layer.

11. The apparatus of claim 10, wherein the adjustment module comprises:

the first processing submodule is used for adjusting and reducing the display height of the display area of the background resource popularization layer according to the operation progress under the condition that the content adjustment operation instruction is adjusted to the direction of requesting to display the page resource popularization layer; simultaneously adjusting and increasing the display height of the display area of the page resource popularization layer, adjusting and increasing the display width of the display area of the page resource popularization layer according to a first adjustment proportion matched with the operation progress, and adjusting and increasing the display height of the display area of the background resource popularization layer according to the operation progress under the condition that the content adjustment operation instruction is adjusted to the direction of requesting to display the background resource popularization layer; and simultaneously adjusting and reducing the display height of the display area of the page resource popularization layer, and adjusting and reducing the display width of the display area of the page resource popularization layer according to a second adjustment proportion matched with the operation progress.

12. The apparatus of claim 9,

the adjusting unit includes: and the second adjusting module is used for adjusting the display area of the page resource promotion layer and adjusting the display area of the page information layer simultaneously according to the operation progress of the content adjusting operation.

13. The apparatus of claim 12, wherein the second adjusting module comprises:

and the second processing submodule is used for adjusting and reducing the display height of the display area of the page resource popularization layer according to the operation progress under the condition that the content adjustment operation instruction is adjusted to the direction for requesting to display the page information layer, adjusting and increasing the display height of the display area of the page information layer, and adjusting and reducing the display height of the display area of the page resource popularization layer according to the operation progress under the condition that the content adjustment operation instruction is adjusted to the direction for requesting to display the page resource popularization layer.

14. A computer-readable storage medium, characterized in that the computer-readable storage medium comprises a stored computer program which, when executed, performs the method of any of claims 1 to 8.

15. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 8 by means of the computer program.