Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention improves the defect of complex operation of user experience caused by the fact that in the prior art, for example, in the field of electronic commerce, a video playing interface of a commodity is fractured compared with a commodity transaction processing interface, and a user needs to jump to a designated commodity transaction interface to finish commodity purchase operation when watching the video of the commodity; therefore, the order information of the displayed commodity can be generated based on the operation of the user on the interaction area, so that the user pays for the commodity according to the order information, and commodity transaction is completed. In the scheme, a user can directly operate a video playing interface for displaying commodities, and the commodity purchasing process can be completed on the video playing interface through a transaction link embedded on the video playing interface, so that commodity transaction is realized; the complicated operation that commodity trade can be carried out only by jumping from a video playing interface for displaying commodities to a commodity trade interface in the prior art is avoided.
In addition, it should be noted that the host who operates or manages video playing and the provider of the commodity (commodity seller) may be the same main body, that is, the host plays the video of the commodity in the video playing interface for the commodity of the store of the host, so as to promote commodity transaction, where the host ID is the same as the provider ID; or the host and the commodity provider can be different bodies, namely, the host plays the commodity provided by the provider in the video playing interface through the authorization of the provider so as to help the provider to promote commodity transaction, and a certain commission can be obtained after the transaction is completed.
Based on the above, when order information of the displayed commodity is generated in response to the operation of the video playing interface by the user, the order information can be associated with the information of the provider providing the commodity, so that order content can be managed better.
In the scheme, the anchor can freely upload the video of the commodity so as to be displayed in the video playing interface. In addition, the commodity details, such as commodity transaction information, displayed in at least one interaction area set in the video playing interface may be set after the host uploads the video of the commodity, and the information content may include, but is not limited to: commodity main diagram, commodity title, price, commodity number, or further commodity specification. When the video comprises a plurality of commodities, commodity transaction information of the corresponding commodity can be displayed in the interaction area when the current video playing interface plays a certain commodity, so that a user can conveniently trigger the interaction area to purchase the appointed commodity.
In addition, in order to facilitate the user to know more relevant information of the commodity, at least one of the following commodity information can be displayed on the video playing interface: commodity coupons, user reviews, commodity labels, and sales volumes, thereby helping users to complete commodity purchasing decisions.
The technical scheme of the application is further described by a plurality of embodiments.
Example 1
Fig. 1 is a flowchart of a commodity transaction processing method provided by an embodiment of the present invention, where the method may be applied to an e-commerce platform system, and may implement the completion of commodity transaction processing in a video playing interface for displaying commodities by a host, and includes the following steps:
s110, displaying a video playing interface of the commodity.
For example, the host may use its own living broadcast room as a video playing interface to play video of the commodity for displaying the commodity to the user. The displayed commodity can be the commodity managed by the store of the host, or the commodity of the displayed provider after the host is authorized by other commodity suppliers (seller stores).
S120, responding to the operation of the user on the video playing interface, and displaying commodity details of the commodity on the video playing interface.
In the process that the user watches the video of the commodity, when the user wants to purchase the displayed commodity, the user can directly operate on the video playing interface to trigger the commodity details of the commodity to be displayed on the video playing interface, for example, the commodity details can include but are not limited to information such as commodity pictures, commodity titles, commodity prices and the like. In addition, the operation mode is not limited in this embodiment. For example:
the commodity detail viewing options of the displayed commodity can be displayed on a video playing interface;
and responding to the operation of triggering the commodity detail checking option by the user, and displaying the commodity details of the corresponding commodity on a video playing interface so as to meet the requirement of checking the commodity details by the user.
In addition, another function of the product details is to obtain the intention of the user to purchase the product based on the operation of the user on the product details as an operation object for the user to perform the behavior of purchasing the product.
And S130, when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information.
Related operation items required for purchasing the commodity can be set in commodity details, and based on the operation of the operation items by the user, the purchasing intention of the user is obtained, and order information of the commodity is formed. For example, the product details may include, but are not limited to: commodity specification options, and commodity purchase options.
Correspondingly, in the process of determining commodity purchasing operation triggered by a user and generating order information of commodities, commodity specifications selected by the user based on commodity specification options can be determined first; and then responding to the operation of triggering commodity option purchase by the user, and generating order information of the commodity according to the commodity specification selected by the user.
Further, in order to facilitate the user to know more relevant information of the displayed commodity, at least one of the following commodity information can be displayed on the video playing interface: commodity coupons, user reviews, commodity labels, and sales volumes, thereby helping users to complete commodity purchasing decisions.
For example, as shown in fig. 2, the area where the commodity core information (commodity detail viewing option) is located may be multiplexed and set as a purchasing link of the target commodity, and after the user touches the purchasing link, commodity details of the commodity may be displayed in the video playing interface, so that the user may trigger to operate the commodity details, and purchase the target commodity. In addition, in order to enable the user to know more commodity information, information such as commodity coupons, user comments, commodity labels, sales and the like is displayed in the video playing interface shown in fig. 2, so that the user is helped to complete commodity purchasing decisions.
Such as that shown in fig. 3, is a presentation interface of the product details shown in this embodiment. The user can select the specification information of the commodity to be purchased through the SKU option (commodity specification option), and complete the purchasing operation of the commodity by triggering the "purchase immediately" option (commodity purchasing option). In the process, the video content in the video playing interface can still be watched.
According to the commodity transaction processing method, the video playing interface for displaying the commodity responds to the operation of a user on the video playing interface, and commodity details of the commodity are displayed on the video playing interface; and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information.
In the scheme, a user can directly operate a video playing interface for displaying commodities, and the commodity purchasing process can be completed on the video playing interface through a transaction link embedded on the video playing interface, so that commodity transaction is realized; the complicated operation that commodity transaction can be carried out only by jumping from a video playing interface for displaying commodities to a commodity transaction interface in the prior art is avoided, so that more convenient shopping experience is brought to users; meanwhile, the efficiency of video conversion transaction is improved.
Example two
Fig. 4 is a flowchart two of a commodity transaction processing method according to an embodiment of the present invention, where the method may describe a specific application of the present invention in an actual commodity transaction scenario based on the method shown in the first embodiment, and includes the following steps:
s410, displaying a video playing interface of the commodity.
S420, responding to the operation of the user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface.
The execution process of steps S410 to S420 can be seen from the corresponding content of steps S110 to S120 in the foregoing embodiment, and the description thereof will be omitted herein.
S430, when the user is determined to trigger the operation of purchasing the commodity in the commodity details, order information of the commodity is generated, and the order information is associated with the supplier information for providing the commodity.
The overall process of this step is similar to that of step S130, and it should be noted that in the actual application scenario, the host who operates or manages the video playing and the provider of the commodity (commodity seller) may be the same main body, that is, the host plays the video of the commodity in the video playing interface for the commodity of the store of the host, so as to promote the commodity transaction, and the host ID is the same as the provider ID; or the host and the commodity provider can be different bodies, namely, the host plays the commodity provided by the provider in the video playing interface through the authorization of the provider so as to help the provider to promote commodity transaction, and a certain commission can be obtained after the transaction is completed.
Based on this, when order information of the commodity is generated in response to an operation of the commodity details by the user, the order information can be associated with the vendor information providing the commodity, thereby better managing the order content.
Specifically, when order information is generated, a commodity provider corresponding to a commodity can be determined first; order information is then generated based on the merchandise provider.
For example, when the main broadcasting of the displayed commodity is the same main body as the provider of the commodity (commodity seller), a trade order may be formed directly between the user and the commodity provider, that is, the order information may include: a user (buyer information), a vendor (seller, anchor information), an order commodity, commodity circulation information, and the like;
For another example, when the host who displays the merchandise is not the same entity as the provider of the merchandise (merchandise seller), a trade order may be formed directly between the user, the host, and the merchandise provider, i.e., the order information may include: users (buyer information), anchor, suppliers (seller, anchor information), order merchandise, merchandise logistics information, and the like. The anchor may obtain a commission from the provider based on the trade order.
Further, in performing the method shown in this embodiment, a method step shown in one embodiment may also be performed.
According to the commodity transaction processing method provided by the invention, on the basis of the method shown in the first embodiment, the generated order information is associated with the supplier information for providing commodities, so that the transaction order is better managed.
Example III
Fig. 5 is a flowchart of a commodity display method according to an embodiment of the present invention, where the method may provide a commodity display process in executing the commodity transaction processing method according to the foregoing embodiment, and the method includes the following steps:
S510, providing a video playing interface for displaying commodities.
For example, the live broadcasting room of the host can be used as a video playing interface for displaying goods, or the electronic commerce platform independently opens up video playing resources for the host to be used as the video playing interface for displaying goods.
S520, displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information.
The host can upload the video of the commodity, play the video in the video playing interface to display the commodity, and at least one interaction area is set in the video playing interface to display commodity transaction information in order to facilitate the purchasing operation of the user on the displayed commodity.
The commodity transaction information content is similar to the commodity details, and the commodity transaction information content is convenient for a user to check commodity information and performs corresponding purchasing operation.
In an actual application scenario, the video may include a plurality of commodities; accordingly, when the commodity transaction information is displayed in the interaction area, the commodity transaction information of the corresponding commodity can be displayed in the interaction area when the video playing interface plays a certain commodity, so that a user can conveniently trigger the interaction area to purchase the appointed commodity.
In addition, the video of the commodity is displayed in the video playing interface, at least one interaction area is set in the video playing interface, and the following steps can be executed before commodity transaction information is displayed:
Receiving video of commodities uploaded by a user; determining commodity transaction information to be displayed in an interaction area by a user; the user here is a host who controls video of the play commodity.
Wherein the commodity transaction information may include: commodity main diagram, commodity title, price, commodity number, or further commodity specification.
The commodity transaction information may be self-configured by the host, such as shown in fig. 6, which is a presentation page for the host to self-configure the commodity transaction information.
And S530, generating order information of the commodity based on the operation of the user on the interaction area, so that the user pays for the commodity according to the order information.
Based on the operation of purchasing the commodity triggered by the user in the interaction area, order information of the corresponding commodity is generated, and the user pays according to the order information so as to complete commodity transaction.
Further, an information display area can be further arranged in the video playing interface; accordingly, in performing the merchandise display, the following steps may also be performed: in response to a user's configuration operation of the information display area, displaying merchandise information of the displayed merchandise in the information display area, the merchandise information may include: at least one of information of commodity coupons, user comments, commodity labels and sales volume, thereby facilitating the buyer user to more understand the information of the displayed commodity to make a decision to purchase the commodity.
Further, in the process of performing merchandise display, it may further include: and responding to the preset operation of the user on the video playing interface, and displaying the recommended commodity information corresponding to the displayed commodity in the video playing interface. For example, in response to the user sliding left and right through a mouse or touch control video playing interface, recommended commodity information corresponding to the currently displayed commodity is displayed in the video playing interface, so that the user can conveniently know the recommended commodity information of the currently displayed commodity.
The commodity display method provided by the invention is characterized by providing a video playing interface for displaying commodities; displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information; and generating order information of the commodity based on the operation of the user on the interaction area, so that the user pays for the commodity according to the order information, and commodity transaction is completed. The commodity display method is applicable to the processing procedure in the commodity transaction processing method in the embodiment, so that the commodity conversion rate is improved.
Example IV
As shown in fig. 7, a first structure diagram of a commodity transaction processing apparatus according to an embodiment of the present invention is configured to controllably execute the method steps shown in fig. 1, including:
The playing display module 710 is used for displaying a video playing interface of the commodity;
The detail display module 720 is configured to respond to an operation of a user on the video playing interface, and display commodity details of the commodity on the video playing interface;
The order generation module 730 is configured to generate order information of the commodity when determining that the user triggers an operation of purchasing the commodity in the commodity details, so that the user pays for the commodity according to the order information.
Further, the video playing interface is also provided with commodity detail viewing options of commodities;
Correspondingly, the detail display module 720 is configured to display the commodity details of the corresponding commodity on the video playing interface in response to the operation of triggering the commodity detail viewing option by the user.
Further, the product details may include: commodity specification options and commodity purchasing options;
accordingly, the order generation module 730 may include:
The specification determining unit is used for determining the commodity specification selected by the user based on the commodity specification options;
And the order generation unit is used for responding to the operation of triggering commodity purchasing options by the user and generating order information of commodities according to commodity specifications selected by the user.
Further, the video playing interface also displays commodity information of the commodity, where the commodity information may include: at least one of a product coupon, a user comment, a product label, and a sales volume.
According to the commodity transaction processing device provided by the invention, through the video playing interface for displaying commodities, the commodity details of the commodities are displayed on the video playing interface in response to the operation of a user on the video playing interface; and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information.
In the scheme, a user can directly operate a video playing interface for displaying commodities, and the commodity purchasing process can be completed on the video playing interface through a transaction link embedded on the video playing interface, so that commodity transaction is realized; the complicated operation that commodity transaction can be carried out only by jumping from a video playing interface for displaying commodities to a commodity transaction interface in the prior art is avoided, so that more convenient shopping experience is brought to users; meanwhile, the efficiency of video conversion transaction is improved.
Example five
As shown in fig. 8, a second embodiment of the present invention is a structure diagram of a commodity transaction processing apparatus, capable of controllably executing the method steps shown in fig. 4, including:
The playing display module 710 is used for displaying a video playing interface of the commodity;
The detail display module 720 is configured to respond to an operation of a user on the video playing interface, and display commodity details of the commodity on the video playing interface;
The order forming module 810 is configured to generate order information of the commodity when determining that the user triggers an operation of purchasing the commodity in the commodity details, where the order information is associated with vendor information for providing the commodity.
Further, the order forming module 810 may include:
a supplier determining unit for determining a commodity supplier corresponding to the commodity;
And an order forming unit for generating order information based on the commodity suppliers.
The commodity transaction processing device provided by the invention is characterized in that on the basis of the device structure shown in the fourth embodiment, the generated order information is associated with the supplier information for providing commodities, so that the transaction order is better managed.
Example six
As shown in fig. 9, which is a block diagram of a merchandise display device according to an embodiment of the invention, the method steps shown in fig. 5 may be controllably performed, which includes:
a playing interface providing module 910, configured to provide a video playing interface for displaying commodities;
The playing interface display module 920 is configured to display a video of the commodity in the video playing interface, and set at least one interaction area in the video playing interface to display commodity transaction information;
the order information generating module 930 is configured to generate order information of the commodity based on the operation of the user on the interaction area, so that the user pays for the commodity according to the order information.
Further, the video may include a plurality of commodities;
correspondingly, the playing interface display module 920 may be configured to display the commodity transaction information of the corresponding commodity in the interaction area when the video playing interface plays a certain commodity.
Further, the merchandise display device shown in fig. 9 may further include:
The commodity video receiving module is used for receiving video of commodities uploaded by a user;
The transaction information determining module is used for determining commodity transaction information to be displayed in the interaction area by the user;
Wherein the commodity transaction information may include: commodity main diagram, commodity title, price, commodity number, or further commodity specification.
Further, an information display area may be further provided in the video playing interface;
Correspondingly, the merchandise display device shown in fig. 9 may further include:
And a commodity information display module for displaying commodity information of the displayed commodity in the information display area in response to a configuration operation of the information display area by a user, the commodity information may include: at least one of a product coupon, a user comment, a product label, and a sales volume.
Further, the merchandise display device shown in fig. 9 may further include:
and the commodity information recommending module is used for responding to the preset operation of the user on the video playing interface and displaying the commodity recommending information corresponding to the displayed commodity in the video playing interface.
The commodity display device provided by the invention is characterized in that a video playing interface for displaying commodities is provided; displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information; and generating order information of the commodity based on the operation of the user on the interaction area, so that the user pays for the commodity according to the order information, and commodity transaction is completed. The commodity display device is suitable for the processing procedure executed by the commodity transaction processing device in the embodiment, so that the commodity conversion rate is improved.
Example seven
The foregoing embodiment describes an overall architecture of a commodity transaction processing apparatus, where the functions of the apparatus may be implemented by an electronic device, as shown in fig. 10, which is a schematic structural diagram of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 101 and a processor 102.
A memory 101 for storing a program.
In addition to the programs described above, the memory 101 may also be configured to store various other data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and the like.
The memory 101 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
A processor 102, coupled to the memory 101, is configured to execute a program in the memory 101, which when executed performs the operational steps of the merchandise transaction processing method described in the foregoing embodiments.
Further, the processor 102 may also include the various modules described in the foregoing embodiments to perform the operations of the commodity transaction process, and the memory 101 may be used, for example, to store data and/or output data required for the modules to perform the operations.
The specific processing operations described above have been described in detail in the previous embodiments, and are not repeated here.
Further, as shown in fig. 10, the electronic device may further include: communication component 103, power component 104, audio component 105, display 106, and other components. Only some of the components are schematically shown in fig. 10, which does not mean that the electronic device only comprises the components shown in fig. 10.
The communication component 103 is configured to facilitate communication between the electronic device and other devices, either wired or wireless. The electronic device may access a wireless network based on a communication standard, such as WiFi,2G, or 3G, or a combination thereof. In one exemplary embodiment, the communication component 103 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 103 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
A power supply assembly 104 provides power to the various components of the electronic device. The power components 104 can include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for electronic devices.
The audio component 105 is configured to output and/or input audio signals. For example, the audio component 105 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory 101 or transmitted via the communication component 103. In some embodiments, the audio component 105 further comprises a speaker for outputting audio signals.
The display 106 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation.
Example eight
The foregoing embodiment describes an overall architecture of a merchandise display device, and the functions of the device may be implemented by an electronic device, as shown in fig. 11, which is a schematic structural diagram of the electronic device according to an embodiment of the present invention, and specifically includes: a memory 111 and a processor 112.
A memory 111 for storing a program.
In addition to the programs described above, the memory 111 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and the like.
The memory 111 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
A processor 112 is coupled to the memory 111 for executing a program in the memory 111 that, when run, performs the operational steps of the merchandise display method described in the previous embodiments.
Further, the processor 112 may also include the various modules described in the foregoing embodiments to perform the processing operations of merchandise display, and the memory 111 may be used, for example, to store data and/or output data required for the modules to perform the operations.
The specific processing operations described above have been described in detail in the previous embodiments, and are not repeated here.
Further, as shown in fig. 11, the electronic device may further include: communication component 113, power component 114, audio component 115, display 116, and other components. Only some of the components are schematically shown in fig. 11, which does not mean that the electronic device only comprises the components shown in fig. 11.
The communication component 113 is configured to facilitate communication between the electronic device and other devices, either wired or wireless. The electronic device may access a wireless network based on a communication standard, such as WiFi,2G, or 3G, or a combination thereof. In one exemplary embodiment, the communication component 113 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 113 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
A power supply assembly 114 provides power to the various components of the electronic device. The power components 114 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for electronic devices.
The audio component 115 is configured to output and/or input audio signals. For example, the audio component 115 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 111 or transmitted via the communication component 113. In some embodiments, audio component 115 further comprises a speaker for outputting audio signals.
The display 116 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation.
Those of ordinary skill in the art will appreciate that: all or part of the steps for implementing the method embodiments described above may be performed by hardware associated with program instructions. The foregoing program may be stored in a computer readable storage medium. The program, when executed, performs steps including the method embodiments described above; and the aforementioned storage medium includes: various media that can store program code, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the application.