CN111951048A - Product push method, device and system - Google Patents
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Abstract
Translated fromChinese
Description
Translated fromChinese技术领域technical field
本发明涉及大数据技术领域，具体地，涉及一种产品推送方法、装置及系统。The present invention relates to the technical field of big data, and in particular, to a product push method, device and system.
背景技术Background technique
目前在零售店需要销售的商品种类繁多，在客户购买结束进行支付时，收银员往往会对当前店内有优惠的商品进行无差别推送。由于推送产品过程中受到销售人员经验技巧等个人因素影响，无差别的推送无法深入有效的分析出客户的消费需求，降低了客户体验与回流率，导致产品销量不高。At present, there are many kinds of commodities that need to be sold in retail stores. When customers make payment after purchase, the cashier often pushes the products with discounts in the current store indiscriminately. Due to the influence of personal factors such as the experience and skills of sales personnel in the process of pushing products, indiscriminate push cannot deeply and effectively analyze the consumer demand of customers, which reduces customer experience and return rate, resulting in low product sales.
发明内容SUMMARY OF THE INVENTION
本发明实施例的主要目的在于提供一种产品推送方法、装置及系统，以高效准确定位客户潜在需求，提高产品销量与客户体验。The main purpose of the embodiments of the present invention is to provide a product push method, device and system, so as to efficiently and accurately locate the potential needs of customers and improve product sales and customer experience.
为了实现上述目的，本发明实施例提供一种产品推送方法，应用于数据分析系统，包括：In order to achieve the above purpose, an embodiment of the present invention provides a product push method, which is applied to a data analysis system, including:
根据来自支付系统的交易信息发送客户ID至支付系统；Send the customer ID to the payment system according to the transaction information from the payment system;
接收来自支付系统的当前产品数据；Receive current product data from payment systems;
根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品；Determine the push product according to the current product data, historical product data corresponding to the customer ID, and customer data corresponding to the customer ID;
将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。Push the push product to the sales terminal through the payment system, so that the sales terminal can show the push product to the customer.
本发明实施例还提供一种产品推送装置，应用于数据分析系统，包括：The embodiment of the present invention also provides a product push device, which is applied to a data analysis system, including:
发送单元，用于根据来自支付系统的交易信息发送客户ID至支付系统；a sending unit for sending the customer ID to the payment system according to the transaction information from the payment system;
接收单元，用于接收来自支付系统的当前产品数据；a receiving unit for receiving current product data from the payment system;
推送产品确定单元，用于根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品；The push product determination unit is used to determine the push product according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID;
推送单元，用于将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。The push unit is used to push the pushed product to the sales terminal through the payment system, so that the sales terminal can display the pushed product to the customer.
本发明实施例还提供一种计算机设备，包括存储器、处理器及存储在存储器上并在处理器上运行的计算机程序，处理器执行计算机程序时实现所述的产品推送方法的步骤。An embodiment of the present invention also provides a computer device, including a memory, a processor, and a computer program stored in the memory and running on the processor, where the processor implements the steps of the product pushing method when the processor executes the computer program.
本发明实施例还提供一种计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现所述的产品推送方法的步骤。Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, implements the steps of the method for pushing a product.
本发明实施例还提供一种产品推送系统，包括：The embodiment of the present invention also provides a product push system, including:
销售终端、支付系统、第三方支付系统和数据分析系统；Sales terminals, payment systems, third-party payment systems and data analysis systems;
销售终端根据商品信息、消费金额和支付二维码信息生成交易报文，发送交易报文至支付系统；向客户展示支付通知和推送产品；The sales terminal generates transaction messages based on commodity information, consumption amount and payment QR code information, and sends transaction messages to the payment system; displays payment notifications and pushes products to customers;
支付系统根据交易报文生成交易信息后发送至数据分析系统；根据客户ID生成支付指令后发送至第三方支付系统；根据支付通知发送当前产品数据至数据分析系统；将支付通知和推送产品推送至销售终端；The payment system generates transaction information according to the transaction message and sends it to the data analysis system; generates payment instructions according to the customer ID and sends it to the third-party payment system; sends the current product data to the data analysis system according to the payment notification; pushes the payment notification and push products to sales terminal;
数据分析系统根据交易信息发送客户ID至支付系统；根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后推送至支付系统；The data analysis system sends the customer ID to the payment system according to the transaction information; according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID, the product to be pushed is determined and then pushed to the payment system;
第三方支付系统根据支付指令进行支付后发送支付通知至支付系统。The third-party payment system sends a payment notification to the payment system after making payment according to the payment instruction.
本发明实施例的产品推送方法、装置及系统先根据交易信息发送客户ID至支付系统，然后根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后向客户展示，可以高效准确定位客户潜在需求，提高产品销量和客户体验。The product push method, device and system of the embodiments of the present invention first send the customer ID to the payment system according to the transaction information, and then determine the pushed product according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID, and then display the product to the customer. , which can efficiently and accurately locate the potential needs of customers, improve product sales and customer experience.
附图说明Description of drawings
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to illustrate the embodiments of the present invention or the technical solutions in the prior art more clearly, the following briefly introduces the accompanying drawings used in the description of the embodiments. Obviously, the drawings in the following description are only for the present invention. In some embodiments, for those of ordinary skill in the art, other drawings can also be obtained according to these drawings without any creative effort.
图1是本发明实施例中产品推送方法的流程图；Fig. 1 is the flow chart of the product push method in the embodiment of the present invention;
图2是本发明实施例中S101的流程图；Fig. 2 is the flowchart of S101 in the embodiment of the present invention;
图3是本发明实施例中S202的流程图；Fig. 3 is the flow chart of S202 in the embodiment of the present invention;
图4是本发明实施例中S203的流程图；Fig. 4 is the flow chart of S203 in the embodiment of the present invention;
图5是本发明实施例中确定推送产品的流程图；5 is a flowchart of determining a push product in an embodiment of the present invention;
图6是本发明实施例中产品推送装置的结构框图；6 is a structural block diagram of a product pushing device in an embodiment of the present invention;
图7是本发明另一实施例中产品推送装置的结构框图；7 is a structural block diagram of a product pushing device in another embodiment of the present invention;
图8是本发明实施例中产品推送系统的示意图；8 is a schematic diagram of a product push system in an embodiment of the present invention;
图9是本发明实施例中产品推送系统的流程图；Fig. 9 is the flow chart of the product push system in the embodiment of the present invention;
图10是本发明实施例中销售终端的结构框图；10 is a structural block diagram of a sales terminal in an embodiment of the present invention;
图11是本发明实施例中支付系统的结构框图；11 is a structural block diagram of a payment system in an embodiment of the present invention;
图12是本发明实施例中计算机设备的结构框图。FIG. 12 is a structural block diagram of a computer device in an embodiment of the present invention.
具体实施方式Detailed ways
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
本领域技术人员知道，本发明的实施方式可以实现为一种系统、装置、设备、方法或计算机程序产品。因此，本公开可以具体实现为以下形式，即：完全的硬件、完全的软件(包括固件、驻留软件、微代码等)，或者硬件和软件结合的形式。As will be appreciated by those skilled in the art, embodiments of the present invention may be implemented as a system, apparatus, device, method or computer program product. Accordingly, the present disclosure may be embodied in entirely hardware, entirely software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.
鉴于现有技术的无差别推送无法深入有效的分析出客户的消费需求，降低了客户体验与回流率，导致产品销量不高，本发明实施例提供一种产品推送方法，以高效准确定位客户潜在需求，提高产品销量与客户体验。以下结合附图对本发明进行详细说明。In view of the fact that the indiscriminate push of the prior art cannot deeply and effectively analyze the consumer demand of customers, which reduces the customer experience and the return rate, resulting in low product sales, the embodiment of the present invention provides a product push method, so as to efficiently and accurately locate customer potential demand, improve product sales and customer experience. The present invention will be described in detail below with reference to the accompanying drawings.
由于客户可能存在多种第三方支付方式且客户在不同第三方支付机构中的客户标识不一致，因此在按客户维度进行分析前，需识别出使用不同支付方式的同一客户。为解决该问题，本发明基于cookies(存储在本地终端上的小型文本文件)，在客户支付时根据第三方支付机构的客户标识生成临时客户ID并由支付系统植入客户端，同时设置cookies有效期。如客户在有效期内使用不同的支付工具进行交易时，将该cookies对应的客户ID通过支付系统上传至数据分析系统，由数据分析系统采集后建立该客户信息，后续的支付过程中将以该客户信息进行存储。Since customers may have multiple third-party payment methods and the customer IDs of customers in different third-party payment institutions are inconsistent, it is necessary to identify the same customer who uses different payment methods before analyzing by customer dimension. In order to solve this problem, the present invention is based on cookies (small text files stored on the local terminal), and generates a temporary client ID according to the client identification of the third-party payment institution when the client pays, and implants it into the client by the payment system, and sets the validity period of cookies at the same time. . If the customer uses different payment tools to conduct transactions within the validity period, the customer ID corresponding to the cookies is uploaded to the data analysis system through the payment system, and the data analysis system collects and establishes the customer information, and the subsequent payment process will use the customer ID information is stored.
图1是本发明实施例中产品推送方法的流程图。图5是本发明实施例中确定推送产品的流程图。如图1和图5所示，产品推送方法包括：FIG. 1 is a flowchart of a method for pushing a product in an embodiment of the present invention. FIG. 5 is a flowchart of determining a push product in an embodiment of the present invention. As shown in Figure 1 and Figure 5, the product push method includes:
S101：根据来自支付系统的交易信息发送客户ID至支付系统。S101: Send the customer ID to the payment system according to the transaction information from the payment system.
图2是本发明实施例中S101的流程图。如图2所示，S101包括：FIG. 2 is a flowchart of S101 in the embodiment of the present invention. As shown in Figure 2, S101 includes:
S201：判断交易信息中是否存在客户ID。S201: Determine whether there is a customer ID in the transaction information.
具体实施时，判断交易信息的cookie中是否存在客户ID。During specific implementation, it is determined whether there is a customer ID in the cookie of the transaction information.
S202：当存在客户ID时，发送客户ID至支付系统。S202: When there is a customer ID, send the customer ID to the payment system.
其中，支付系统在客户支付成功后会将临时客户ID植入客户的客户端。Among them, the payment system will implant the temporary client ID into the client's client after the client's payment is successful.
图3是本发明实施例中S202的流程图。如图3所示，S202包括：FIG. 3 is a flowchart of S202 in the embodiment of the present invention. As shown in Figure 3, S202 includes:
S301：当存在客户ID时，判断客户ID的类型。S301: When there is a customer ID, determine the type of the customer ID.
S302：当客户ID为临时客户ID时，根据临时客户ID对应的历史第三方支付系统标识和第三方支付系统标识发送临时客户ID或临时客户ID对应的正式客户ID至支付系统。S302: When the customer ID is a temporary customer ID, send the temporary customer ID or the official customer ID corresponding to the temporary customer ID to the payment system according to the historical third-party payment system identifier and the third-party payment system identifier corresponding to the temporary customer ID.
一实施例中，根据临时客户ID对应的历史第三方支付系统标识和第三方支付系统标识发送临时客户ID或临时客户ID对应的正式客户ID至支付系统包括：当历史第三方支付系统标识与第三方支付系统标识一致时，发送临时客户ID至支付系统，否则将临时客户ID调整为正式客户ID，发送该正式客户ID至支付系统。In one embodiment, sending the temporary customer ID or the official customer ID corresponding to the temporary customer ID to the payment system according to the historical third-party payment system identification and the third-party payment system identification corresponding to the temporary customer ID includes: when the historical third-party payment system identification and the first When the identification of the three-party payment system is consistent, the temporary customer ID is sent to the payment system, otherwise the temporary customer ID is adjusted to the official customer ID, and the official customer ID is sent to the payment system.
例如，第三方支付系统标识为A支付系统标识，历史第三方支付系统标识为B支付系统标识，则将临时客户ID调整为正式客户ID。第三方支付系统标识和历史第三方支付系统标识均为A支付系统标识，则发送临时客户ID至支付系统。For example, if the identification of the third-party payment system is the identification of the A payment system, and the identification of the historical third-party payment system is the identification of the B payment system, the temporary client ID is adjusted to the official client ID. If the third-party payment system ID and the historical third-party payment system ID are both the A payment system ID, the temporary client ID is sent to the payment system.
S303：当客户ID为正式客户ID时，发送该正式客户ID至支付系统。S303: When the customer ID is the official customer ID, send the official customer ID to the payment system.
S203：当不存在客户ID时，根据交易信息中的第三方支付系统客户标识确定客户ID，发送该客户ID至支付系统。S203: When there is no customer ID, determine the customer ID according to the customer identification of the third-party payment system in the transaction information, and send the customer ID to the payment system.
图4是本发明实施例中S203的流程图。如图4所示，S203包括：FIG. 4 is a flowchart of S203 in the embodiment of the present invention. As shown in Figure 4, S203 includes:
S401：当不存在客户ID时，判断是否存在第三方支付系统客户标识对应的客户ID。S401: When there is no customer ID, determine whether there is a customer ID corresponding to the customer identification of the third-party payment system.
S402：当存在第三方支付系统客户标识对应的客户ID时，发送该客户ID至支付系统。客户ID包括临时客户ID和正式客户ID。S402: When there is a client ID corresponding to the client identification of the third-party payment system, send the client ID to the payment system. Client IDs include temporary client IDs and formal client IDs.
S403：当不存在第三方支付系统客户标识对应的客户ID时，根据第三方支付系统客户标识生成临时客户ID，发送该临时客户ID至支付系统。S403: When there is no client ID corresponding to the client identification of the third-party payment system, generate a temporary client ID according to the client identification of the third-party payment system, and send the temporary client ID to the payment system.
S102：接收来自支付系统的当前产品数据。S102: Receive current product data from the payment system.
S103：根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品。S103: Determine the push product according to current product data, historical product data corresponding to the customer ID, and customer data corresponding to the customer ID.
其中，推送产品为最优产品或关联产品。Among them, the pushed product is the best product or the related product.
在执行S103之前，还包括：对当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据进行数据清洗和转换。Before executing S103, the method further includes: performing data cleaning and conversion on the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID.
S103包括：根据客户ID对应的历史产品数据和客户ID对应的客户数据确定最优产品；或根据客户ID对应的历史产品数据和客户ID对应的客户数据确定产品关联关系，根据产品关联关系确定当前产品数据对应的关联产品。S103 includes: determining the optimal product according to the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID; or determining the product association according to the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID, and determining the current product association according to the product association The associated product corresponding to the product data.
其中，确定最优产品包括：根据历史产品数据和客户数据分析出客户购买各个产品的概率，确定最大概率对应的产品为最优产品。Wherein, determining the optimal product includes: analyzing the probability of customers purchasing each product according to historical product data and customer data, and determining the product corresponding to the maximum probability as the optimal product.
确定产品关联关系包括：根据历史产品数据和客户数据分析出客户购买的各个产品之间的关联概率，确定当前产品数据对应的关联概率中的最大值对应的产品为关联产品。Determining the product association relationship includes: analyzing the association probability between the various products purchased by the customer according to the historical product data and customer data, and determining the product corresponding to the maximum value of the association probability corresponding to the current product data as the associated product.
具体实施时，当存在关联产品时，推送产品为关联产品，否则为最优产品。During specific implementation, when there is a related product, the pushed product is the related product, otherwise it is the optimal product.
S104：将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。S104: Push the pushed product to the sales terminal through the payment system, so that the sales terminal displays the pushed product to the customer.
图1所示的产品推送方法的执行主体可以为数据分析系统。由图1所示的流程可知，本发明实施例的产品推送方法先根据交易信息发送客户ID至支付系统，然后根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后向客户展示，可以高效准确定位客户潜在需求，提高产品销量和客户体验。The execution body of the product push method shown in FIG. 1 may be a data analysis system. As can be seen from the process shown in FIG. 1, the product push method of the embodiment of the present invention first sends the customer ID to the payment system according to the transaction information, and then determines the push according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID. After the product is displayed to customers, it can efficiently and accurately locate the potential needs of customers, and improve product sales and customer experience.
本发明实施例中产品推送方法的具体流程如下：The specific process of the product push method in the embodiment of the present invention is as follows:
1、判断交易信息中是否存在客户ID。1. Determine whether there is a customer ID in the transaction information.
2、当存在客户ID时，判断客户ID的类型。2. When there is a customer ID, determine the type of the customer ID.
3、当客户ID为临时客户ID且历史第三方支付系统标识与第三方支付系统标识一致时，发送临时客户ID至支付系统，否则将临时客户ID调整为正式客户ID，发送该正式客户ID至支付系统。3. When the customer ID is a temporary customer ID and the historical third-party payment system ID is consistent with the third-party payment system ID, send the temporary customer ID to the payment system, otherwise, adjust the temporary customer ID to the official customer ID, and send the official customer ID to payment system.
4、当客户ID为正式客户ID时，发送该正式客户ID至支付系统。4. When the customer ID is the official customer ID, send the official customer ID to the payment system.
5、当不存在客户ID时，判断是否存在第三方支付系统客户标识对应的客户ID。5. When there is no customer ID, determine whether there is a customer ID corresponding to the customer ID of the third-party payment system.
6、当存在第三方支付系统客户标识对应的客户ID时，发送该客户ID至支付系统。6. When there is a customer ID corresponding to the customer identification of the third-party payment system, send the customer ID to the payment system.
7、当不存在第三方支付系统客户标识对应的客户ID时，根据第三方支付系统客户标识生成临时客户ID，发送该临时客户ID至支付系统。7. When there is no client ID corresponding to the client ID of the third-party payment system, generate a temporary client ID according to the client ID of the third-party payment system, and send the temporary client ID to the payment system.
8、接收来自支付系统的当前产品数据。根据客户ID对应的历史产品数据和客户ID对应的客户数据确定最优产品；或根据客户ID对应的历史产品数据和客户ID对应的客户数据确定产品关联关系，根据产品关联关系确定当前产品数据对应的关联产品。8. Receive current product data from the payment system. Determine the optimal product according to the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID; or determine the product association according to the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID, and determine the current product data according to the product association. related products.
9、将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。9. Push the push product to the sales terminal through the payment system, so that the sales terminal can show the push product to the customer.
综上，本发明根据客户历史消费记录分析出客户潜在的购物需求，在客户进行支付时通过客户在系统中的客户信息，提供即时的购物建议以及多维度的比较分析，高效准确定位客户潜在需求，实现商品促销，提高商品销量。To sum up, the present invention analyzes the customer's potential shopping needs according to the customer's historical consumption records, provides instant shopping suggestions and multi-dimensional comparative analysis through the customer's customer information in the system when the customer makes a payment, and efficiently and accurately locates the customer's potential needs. , to achieve product promotion and increase product sales.
基于同一发明构思，本发明实施例还提供了一种产品推送装置，应用于数据分析系统，由于该装置解决问题的原理与产品推送方法相似，因此该装置的实施可以参见方法的实施，重复之处不再赘述。Based on the same inventive concept, an embodiment of the present invention also provides a product pushing device, which is applied to a data analysis system. Since the principle of the device for solving problems is similar to that of the product pushing method, the implementation of the device can refer to the implementation of the method, and repeat the process. It is not repeated here.
图6是本发明实施例中产品推送装置的结构框图。图7是本发明另一实施例中产品推送装置的结构框图。如图6-图7所示，产品推送装置包括：FIG. 6 is a structural block diagram of a product pushing device in an embodiment of the present invention. FIG. 7 is a structural block diagram of a product pushing device in another embodiment of the present invention. As shown in Figures 6-7, the product pushing device includes:
发送单元，用于根据来自支付系统的交易信息发送客户ID至支付系统；a sending unit for sending the customer ID to the payment system according to the transaction information from the payment system;
接收单元，用于接收来自支付系统的当前产品数据；a receiving unit for receiving current product data from the payment system;
推送产品确定单元，用于根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品；The push product determination unit is used to determine the push product according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID;
推送单元，用于将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。The push unit is used to push the pushed product to the sales terminal through the payment system, so that the sales terminal can display the pushed product to the customer.
在其中一种实施例中，发送单元具体用于：In one of the embodiments, the sending unit is specifically used for:
判断交易信息中是否存在客户ID；Determine whether there is a customer ID in the transaction information;
当存在客户ID时，发送客户ID至支付系统；When there is a customer ID, send the customer ID to the payment system;
当不存在客户ID时，根据交易信息中的第三方支付系统客户标识确定客户ID，发送该客户ID至支付系统。When there is no customer ID, the customer ID is determined according to the customer identification of the third-party payment system in the transaction information, and the customer ID is sent to the payment system.
在其中一种实施例中，发送单元具体用于：In one of the embodiments, the sending unit is specifically used for:
当存在客户ID时，判断客户ID的类型；When there is a customer ID, determine the type of the customer ID;
当客户ID为临时客户ID时，根据临时客户ID对应的历史第三方支付系统标识和第三方支付系统标识发送临时客户ID或临时客户ID对应的正式客户ID至支付系统；When the customer ID is a temporary customer ID, send the temporary customer ID or the official customer ID corresponding to the temporary customer ID to the payment system according to the historical third-party payment system identification and the third-party payment system identification corresponding to the temporary customer ID;
当客户ID为正式客户ID时，发送该正式客户ID至支付系统。When the customer ID is the official customer ID, the official customer ID is sent to the payment system.
在其中一种实施例中，发送单元具体用于：In one of the embodiments, the sending unit is specifically used for:
当历史第三方支付系统标识与第三方支付系统标识一致时，发送临时客户ID至支付系统，否则将临时客户ID调整为正式客户ID，发送该正式客户ID至支付系统。When the historical third-party payment system identification is consistent with the third-party payment system identification, the temporary customer ID is sent to the payment system, otherwise the temporary customer ID is adjusted to the official customer ID, and the official customer ID is sent to the payment system.
在其中一种实施例中，发送单元具体用于：In one of the embodiments, the sending unit is specifically used for:
当不存在客户ID时，判断是否存在第三方支付系统客户标识对应的客户ID；When there is no customer ID, determine whether there is a customer ID corresponding to the customer ID of the third-party payment system;
当存在第三方支付系统客户标识对应的客户ID时，发送该客户ID至支付系统；When there is a customer ID corresponding to the customer identification of the third-party payment system, send the customer ID to the payment system;
当不存在第三方支付系统客户标识对应的客户ID时，根据第三方支付系统客户标识生成临时客户ID，发送该临时客户ID至支付系统。When there is no client ID corresponding to the client ID of the third-party payment system, a temporary client ID is generated according to the client ID of the third-party payment system, and the temporary client ID is sent to the payment system.
在其中一种实施例中，推送产品为最优产品或关联产品；In one of the embodiments, the pushed product is an optimal product or a related product;
推送产品确定单元具体用于：The push product determination unit is specifically used for:
根据客户ID对应的历史产品数据和客户ID对应的客户数据确定最优产品；或Determine the optimal product based on the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID; or
根据客户ID对应的历史产品数据和客户ID对应的客户数据确定产品关联关系，根据产品关联关系确定当前产品数据对应的关联产品。The product association relationship is determined according to the historical product data corresponding to the customer ID and the customer data corresponding to the customer ID, and the associated product corresponding to the current product data is determined according to the product association relationship.
如图7所示，在实际应用中，产品推送装置包括分布式数据库与第一处理器。As shown in FIG. 7 , in practical applications, the product pushing device includes a distributed database and a first processor.
第一处理器包括发送单元、接收单元和推送单元，用于接收来自支付系统的当前产品数据，对海量的历史产品数据进行客户消费行为分析，对客户ID进行处理以及确定推送产品。The first processor includes a sending unit, a receiving unit, and a pushing unit, which are used for receiving current product data from the payment system, analyzing customer consumption behavior on massive historical product data, processing customer IDs, and determining push products.
分布式数据库用于存储海量的历史产品数据。Distributed databases are used to store massive amounts of historical product data.
综上，本发明实施例的产品装置先根据交易信息发送客户ID至支付系统，然后根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后向客户展示，可以高效准确定位客户潜在需求，提高产品销量和客户体验。To sum up, the product device in the embodiment of the present invention first sends the customer ID to the payment system according to the transaction information, and then determines the pushed product according to the current product data, historical product data corresponding to the customer ID, and customer data corresponding to the customer ID, and then displays it to the customer. Efficiently and accurately locate the potential needs of customers, improve product sales and customer experience.
基于同一发明构思，本发明实施例还提供了一种产品推送系统，由于该系统解决问题的原理与产品推送方法相似，因此该系统的实施可以参见方法的实施，重复之处不再赘述。Based on the same inventive concept, an embodiment of the present invention also provides a product push system. Since the principle of the system for solving problems is similar to that of the product push method, the implementation of the system can refer to the implementation of the method, and repeated details will not be repeated.
图8是本发明实施例中产品推送系统的示意图。图9是本发明实施例中产品推送系统的流程图。图10是本发明实施例中销售终端的结构框图。图11是本发明实施例中支付系统的结构框图。如图8-图11所示，产品推送系统包括：FIG. 8 is a schematic diagram of a product push system in an embodiment of the present invention. FIG. 9 is a flowchart of a product push system in an embodiment of the present invention. FIG. 10 is a structural block diagram of a sales terminal in an embodiment of the present invention. FIG. 11 is a structural block diagram of a payment system in an embodiment of the present invention. As shown in Figure 8-Figure 11, the product push system includes:
销售终端、支付系统、第三方支付系统和数据分析系统；Sales terminals, payment systems, third-party payment systems and data analysis systems;
销售终端根据商品信息、消费金额和支付二维码信息生成交易报文，发送交易报文至支付系统；向客户展示支付通知和推送产品；The sales terminal generates transaction messages based on commodity information, consumption amount and payment QR code information, and sends transaction messages to the payment system; displays payment notifications and pushes products to customers;
支付系统根据交易报文生成交易信息后发送至数据分析系统；根据客户ID生成支付指令后发送至第三方支付系统；根据支付通知发送当前产品数据至数据分析系统；将支付通知和推送产品推送至销售终端；The payment system generates transaction information according to the transaction message and sends it to the data analysis system; generates payment instructions according to the customer ID and sends it to the third-party payment system; sends the current product data to the data analysis system according to the payment notification; pushes the payment notification and push products to sales terminal;
数据分析系统根据交易信息发送客户ID至支付系统；根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后推送至支付系统；The data analysis system sends the customer ID to the payment system according to the transaction information; according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID, the product to be pushed is determined and then pushed to the payment system;
第三方支付系统根据支付指令进行支付后发送支付通知至支付系统。The third-party payment system sends a payment notification to the payment system after making payment according to the payment instruction.
在其中一种实施例中，支付系统根据交易报文生成交易信息后发送至数据分析系统包括：In one of the embodiments, the payment system generates transaction information according to the transaction message and sends it to the data analysis system, including:
支付系统根据交易报文生成初始支付指令后发送至第三方支付系统；根据第三方支付系统客户标识和交易报文生成交易信息后发送至数据分析系统；The payment system generates an initial payment instruction according to the transaction message and sends it to the third-party payment system; generates transaction information according to the customer identification and transaction message of the third-party payment system and sends it to the data analysis system;
第三方支付系统还根据初始支付指令生成第三方支付系统客户标识后发送至支付系统。The third-party payment system also generates a third-party payment system client identifier according to the initial payment instruction and sends it to the payment system.
其中，销售终端是商户用于收款的设备，包括商品条形码扫描设备、消费金额计算设备、二维码收款扫码设备、第二处理器和显示屏幕。Wherein, the sales terminal is a device used by the merchant for payment, including a commodity barcode scanning device, a consumption amount calculation device, a two-dimensional code payment scanning device, a second processor, and a display screen.
商品条形码扫描设备用于读取商品信息。消费金额计算设备用于生成交易的消费金额。二维码收款扫码设备用于扫描客户的手机终端(客户端)上出示的第三方支付APP上的支付二维码，生成支付二维码信息。第二处理器用于根据商品信息、消费金额和支付二维码信息生成交易报文，发送交易报文至支付系统。显示屏幕用于向客户展示支付通知和推送产品。Commodity barcode scanning equipment is used to read commodity information. The consumption amount calculation device is used to generate the consumption amount of the transaction. The QR code collection scanning device is used to scan the payment QR code on the third-party payment APP presented on the customer's mobile terminal (client) to generate payment QR code information. The second processor is configured to generate a transaction message according to the commodity information, the consumption amount and the payment two-dimensional code information, and send the transaction message to the payment system. Display screens are used to show payment notifications and push products to customers.
支付系统包括数据库和第三处理器。数据库用于存储海量的产品数据。第三处理器用于根据交易报文生成交易信息后发送至数据分析系统；根据客户ID生成支付指令后发送至第三方支付系统；根据支付通知发送当前产品数据至数据分析系统；将支付通知和推送产品推送至销售终端The payment system includes a database and a third processor. Databases are used to store massive amounts of product data. The third processor is used to generate transaction information according to the transaction message and send it to the data analysis system; generate payment instructions according to the customer ID and send it to the third-party payment system; send the current product data to the data analysis system according to the payment notification; send the payment notification and push Product push to sales terminal
第三方支付系统是用于接收合作机构的支付系统发起的支付指令，实现对客户支付账户进行扣款的系统。The third-party payment system is a system used to receive payment instructions initiated by the payment system of the cooperative institution and debit the customer's payment account.
第三方支付APP是第三方支付机构提供的具备扫一扫功能进行支付的APP。A third-party payment APP is an APP provided by a third-party payment institution with a scan function for payment.
本发明实施例中产品推送系统的具体应用流程如下：The specific application process of the product push system in the embodiment of the present invention is as follows:
1、销售终端读取商品信息，生成交易的消费金额，扫描客户的手机终端上出示的第三方支付APP上的支付二维码以生成支付二维码信息。1. The sales terminal reads the commodity information, generates the consumption amount of the transaction, and scans the payment QR code on the third-party payment APP presented on the customer's mobile terminal to generate the payment QR code information.
2、销售终端根据商品信息、消费金额和支付二维码信息生成交易报文，发送交易报文至支付系统。2. The sales terminal generates a transaction message according to the commodity information, consumption amount and payment QR code information, and sends the transaction message to the payment system.
3、支付系统根据交易报文生成初始支付指令后发送至第三方支付系统。3. The payment system generates an initial payment instruction according to the transaction message and sends it to the third-party payment system.
4、第三方支付系统根据初始支付指令生成第三方支付系统客户标识后发送至支付系统。4. The third-party payment system generates the third-party payment system customer ID according to the initial payment instruction and sends it to the payment system.
5、支付系统根据第三方支付系统客户标识和交易报文生成交易信息后发送至数据分析系统。5. The payment system generates transaction information according to the customer identification and transaction message of the third-party payment system and sends it to the data analysis system.
6、数据分析系统根据交易信息发送客户ID至支付系统。6. The data analysis system sends the customer ID to the payment system according to the transaction information.
7、支付系统根据客户ID生成支付指令后发送至第三方支付系统。7. The payment system generates a payment instruction according to the customer ID and sends it to the third-party payment system.
8、根据客户ID生成支付指令后发送至第三方支付系统。8. The payment instruction is generated according to the customer ID and sent to the third-party payment system.
9、支付系统根据支付通知发送当前产品数据至数据分析系统。9. The payment system sends the current product data to the data analysis system according to the payment notification.
10、数据分析系统根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后推送至支付系统。10. The data analysis system determines the product to be pushed according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID, and then pushes it to the payment system.
11、支付系统将支付通知和推送产品推送至销售终端。11. The payment system pushes payment notifications and push products to the sales terminal.
12、销售终端向客户展示支付通知和推送产品。12. The sales terminal displays payment notifications and pushes products to customers.
综上，本发明实施例的产品推送系统可以高效准确定位客户潜在需求，提高产品销量和客户体验。To sum up, the product push system of the embodiment of the present invention can efficiently and accurately locate the potential needs of customers, and improve product sales and customer experience.
本发明实施例还提供能够实现上述实施例中的产品推送方法中全部步骤的一种计算机设备的具体实施方式。图12是本发明实施例中计算机设备的结构框图，参见图12，所述计算机设备具体包括如下内容：Embodiments of the present invention also provide specific implementations of a computer device capable of implementing all the steps in the product push method in the foregoing embodiments. FIG. 12 is a structural block diagram of a computer device in an embodiment of the present invention. Referring to FIG. 12 , the computer device specifically includes the following contents:
处理器(processor)1201和存储器(memory)1202。A processor (processor) 1201 and a memory (memory) 1202 are provided.
所述处理器1201用于调用所述存储器1202中的计算机程序，所述处理器执行所述计算机程序时实现上述实施例中的产品推送方法中的全部步骤，例如，所述处理器执行所述计算机程序时实现下述步骤：The
根据来自支付系统的交易信息发送客户ID至支付系统；Send the customer ID to the payment system according to the transaction information from the payment system;
接收来自支付系统的当前产品数据；Receive current product data from payment systems;
根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品；Determine the push product according to the current product data, historical product data corresponding to the customer ID, and customer data corresponding to the customer ID;
将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。Push the push product to the sales terminal through the payment system, so that the sales terminal can show the push product to the customer.
综上，本发明实施例的计算机设备先根据交易信息发送客户ID至支付系统，然后根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后向客户展示，可以高效准确定位客户潜在需求，提高产品销量和客户体验。To sum up, the computer device in the embodiment of the present invention first sends the customer ID to the payment system according to the transaction information, and then determines the pushed product according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID, and then displays it to the customer. Efficiently and accurately locate the potential needs of customers, improve product sales and customer experience.
本发明实施例还提供能够实现上述实施例中的产品推送方法中全部步骤的一种计算机可读存储介质，所述计算机可读存储介质上存储有计算机程序，该计算机程序被处理器执行时实现上述实施例中的产品推送方法的全部步骤，例如，所述处理器执行所述计算机程序时实现下述步骤：Embodiments of the present invention also provide a computer-readable storage medium capable of implementing all the steps in the product push method in the foregoing embodiments, where a computer program is stored on the computer-readable storage medium, and the computer program is implemented when executed by a processor All the steps of the product pushing method in the above embodiment, for example, when the processor executes the computer program, the following steps are implemented:
根据来自支付系统的交易信息发送客户ID至支付系统；Send the customer ID to the payment system according to the transaction information from the payment system;
接收来自支付系统的当前产品数据；Receive current product data from payment systems;
根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品；Determine the push product according to the current product data, historical product data corresponding to the customer ID, and customer data corresponding to the customer ID;
将推送产品通过支付系统推送至销售终端，以使销售终端向客户展示推送产品。Push the push product to the sales terminal through the payment system, so that the sales terminal can show the push product to the customer.
综上，本发明实施例的计算机可读存储介质先根据交易信息发送客户ID至支付系统，然后根据当前产品数据、客户ID对应的历史产品数据和客户ID对应的客户数据确定推送产品后向客户展示，可以高效准确定位客户潜在需求，提高产品销量和客户体验。To sum up, the computer-readable storage medium of the embodiment of the present invention first sends the customer ID to the payment system according to the transaction information, and then pushes the product to the customer according to the current product data, the historical product data corresponding to the customer ID, and the customer data corresponding to the customer ID. Display, can efficiently and accurately locate the potential needs of customers, improve product sales and customer experience.
以上所述的具体实施例，对本发明的目的、技术方案和有益效果进行了进一步详细说明，所应理解的是，以上所述仅为本发明的具体实施例而已，并不用于限定本发明的保护范围，凡在本发明的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。The specific embodiments described above further describe the purpose, technical solutions and beneficial effects of the present invention in detail. It should be understood that the above-mentioned specific embodiments are only specific embodiments of the present invention, and are not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.
本领域技术人员还可以了解到本发明实施例列出的各种说明性逻辑块(illustrative logical block)，单元，和步骤可以通过电子硬件、电脑软件，或两者的结合进行实现。为清楚展示硬件和软件的可替换性(interchangeability)，上述的各种说明性部件(illustrative components)，单元和步骤已经通用地描述了它们的功能。这样的功能是通过硬件还是软件来实现取决于特定的应用和整个系统的设计要求。本领域技术人员可以对于每种特定的应用，可以使用各种方法实现所述的功能，但这种实现不应被理解为超出本发明实施例保护的范围。Those skilled in the art may also understand that various illustrative logical blocks (illustrative logical blocks), units, and steps listed in the embodiments of the present invention may be implemented by electronic hardware, computer software, or a combination of the two. To clearly demonstrate the interchangeability of hardware and software, the various illustrative components, units and steps described above have generally described their functions. Whether such functionality is implemented in hardware or software depends on the specific application and overall system design requirements. Those skilled in the art may use various methods to implement the described functions for each specific application, but such implementation should not be construed as exceeding the protection scope of the embodiments of the present invention.
本发明实施例中所描述的各种说明性的逻辑块，或单元，或装置都可以通过通用处理器，数字信号处理器，专用集成电路(ASIC)，现场可编程门阵列或其它可编程逻辑装置，离散门或晶体管逻辑，离散硬件部件，或上述任何组合的设计来实现或操作所描述的功能。通用处理器可以为微处理器，可选地，该通用处理器也可以为任何传统的处理器、控制器、微控制器或状态机。处理器也可以通过计算装置的组合来实现，例如数字信号处理器和微处理器，多个微处理器，一个或多个微处理器联合一个数字信号处理器核，或任何其它类似的配置来实现。The various illustrative logic blocks, or units, or devices described in the embodiments of the present invention may be implemented by general-purpose processors, digital signal processors, application-specific integrated circuits (ASICs), field programmable gate arrays, or other programmable logic Devices, discrete gate or transistor logic, discrete hardware components, or any combination of the above are designed to implement or operate the described functions. A general-purpose processor may be a microprocessor, or alternatively, the general-purpose processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented by a combination of computing devices, such as a digital signal processor and a microprocessor, multiple microprocessors, one or more microprocessors in combination with a digital signal processor core, or any other similar configuration. accomplish.
本发明实施例中所描述的方法或算法的步骤可以直接嵌入硬件、处理器执行的软件模块、或者这两者的结合。软件模块可以存储于RAM存储器、闪存、ROM存储器、EPROM存储器、EEPROM存储器、寄存器、硬盘、可移动磁盘、CD-ROM或本领域中其它任意形式的存储媒介中。示例性地，存储媒介可以与处理器连接，以使得处理器可以从存储媒介中读取信息，并可以向存储媒介存写信息。可选地，存储媒介还可以集成到处理器中。处理器和存储媒介可以设置于ASIC中，ASIC可以设置于用户终端中。可选地，处理器和存储媒介也可以设置于用户终端中的不同的部件中。The steps of the method or algorithm described in the embodiments of the present invention may be directly embedded in hardware, a software module executed by a processor, or a combination of the two. Software modules may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art. Illustratively, a storage medium may be coupled to the processor such that the processor may read information from, and store information in, the storage medium. Optionally, the storage medium can also be integrated into the processor. The processor and storage medium may be provided in the ASIC, and the ASIC may be provided in the user terminal. Alternatively, the processor and the storage medium may also be provided in different components in the user terminal.
在一个或多个示例性的设计中，本发明实施例所描述的上述功能可以在硬件、软件、固件或这三者的任意组合来实现。如果在软件中实现，这些功能可以存储与电脑可读的媒介上，或以一个或多个指令或代码形式传输于电脑可读的媒介上。电脑可读媒介包括电脑存储媒介和便于使得让电脑程序从一个地方转移到其它地方的通信媒介。存储媒介可以是任何通用或特殊电脑可以接入访问的可用媒体。例如，这样的电脑可读媒体可以包括但不限于RAM、ROM、EEPROM、CD-ROM或其它光盘存储、磁盘存储或其它磁性存储装置，或其它任何可以用于承载或存储以指令或数据结构和其它可被通用或特殊电脑、或通用或特殊处理器读取形式的程序代码的媒介。此外，任何连接都可以被适当地定义为电脑可读媒介，例如，如果软件是从一个网站站点、服务器或其它远程资源通过一个同轴电缆、光纤电缆、双绞线、数字用户线(DSL)或以例如红外、无线和微波等无线方式传输的也被包含在所定义的电脑可读媒介中。所述的碟片(disk)和磁盘(disc)包括压缩磁盘、镭射盘、光盘、DVD、软盘和蓝光光盘，磁盘通常以磁性复制数据，而碟片通常以激光进行光学复制数据。上述的组合也可以包含在电脑可读媒介中。In one or more exemplary designs, the above functions described in the embodiments of the present invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on, or transmitted over, a computer-readable medium in the form of one or more instructions or code. Computer-readable media includes computer storage media and communication media that facilitate the transfer of a computer program from one place to another. Storage media can be any available media that a general-purpose or special-purpose computer can access. For example, such computer-readable media may include, but are not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other device that can be used to carry or store instructions or data structures and Other media in the form of program code that can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Furthermore, any connection is properly defined as a computer-readable medium, for example, if software is transmitted from a web site, server or other remote source over a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL) Or transmitted by wireless means such as infrared, wireless, and microwave are also included in the definition of computer-readable media. The disks and disks include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks. Disks usually reproduce data magnetically, while discs generally reproduce data optically with lasers. Combinations of the above can also be included in computer readable media.
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