CN111445294A - A user credit system based on blockchain and fission - Google Patents
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Abstract
Translated fromChinese
Description
Translated fromChinese技术领域technical field
本发明涉及区块链及用户积分技术领域，特别是一种基于区块链和裂变的用户积分系统。本发明涉及通过社交平台传播分享商品过程中，生成和存储用户积分的一种方法。特别是一种基于裂变方式进行商品营销传播过程中，促使商品主与潜在用户建立有效互动及裂变营销，并在此过程中使用区块链技术进行记账和认证，从而实现用户增长及商品营销的积分系统。The invention relates to the technical field of block chain and user points, in particular to a user point system based on block chain and fission. The invention relates to a method for generating and storing user points in the process of disseminating and sharing commodities through a social platform. In particular, in the process of commodity marketing communication based on fission, the commodity owner and potential users are encouraged to establish effective interaction and fission marketing, and in this process, blockchain technology is used for accounting and authentication, so as to achieve user growth and commodity marketing. points system.
背景技术Background technique
如图1所示，当前的用户积分是一种通过让用户完成一些特定任务，从而让用户获得对应虚拟奖励的刺激手段。用户获取积分后，可以进行消费、兑换及变现。超链是一个携带商品信息的URL，该URL可以通过信息渠道进行分享和传播。用户积分系统是用户做出官方指定的行为从而获得虚拟奖励，并且可以用这些奖励兑换实际利益的系统。商户是为推销商品或者提供服务，在网上销售或宣传其产品和服务的商家。As shown in Figure 1, current user points are a means of stimulating users to obtain corresponding virtual rewards by allowing users to complete some specific tasks. After users obtain points, they can consume, exchange and cash out. A hyperlink is a URL that carries product information, which can be shared and disseminated through information channels. The user points system is a system in which users perform officially designated actions to obtain virtual rewards, and these rewards can be exchanged for actual benefits. A merchant is a business that sells or advertises its products and services online for the purpose of promoting goods or providing services.
区块链是多方参与的、分布式的、复制式的账本技术。其本质为，不信任或者弱信任的多个主体之间，按照既定的规则进行协同的系统或生态。Blockchain is a multi-party, distributed, replicated ledger technology. Its essence is a system or ecology in which multiple subjects who do not trust or weakly trust cooperate according to established rules.
裂变是需要以一个或几个点(通常称之为“种子用户”)为基础，成功的突破了一个或几个点后，再进入严格的复制，由一个成功的点复制出另一个点，两个点再裂变为四个……以此类推，先慢后快，逐步推进，从而最终步步为营，快速高效的全面启动用户增长或商品营销。Fission is based on one or several points (usually referred to as "seed users"), after successfully breaking through one or several points, and then entering strict replication, from a successful point to copy another point, Two points are split into four... and so on, slow first, then fast, and gradually advance, so as to finally start step by step, quickly and efficiently start user growth or product marketing in an all-round way.
传统的积分系统主要有三方面的作用：奖励消费(促活)、挽留用户(留存)、促进变现(转化)。但由于传统的积分模式存在如下瓶颈，导致其在实际使用中效果甚微。具体表现在以下方面：The traditional point system has three main functions: rewarding consumption (promoting activation), retaining users (retention), and promoting realization (conversion). However, due to the following bottlenecks in the traditional integral mode, it has little effect in practical use. Specifically in the following aspects:
1)只是简单的为用户侧记录积分值(或等级)，没有有效建立起广告主、商品与用户之间的价值链；1) It simply records the point value (or grade) for the user side, and does not effectively establish a value chain between advertisers, commodities and users;
2)积分兑换的限制多，门槛高；2) There are many restrictions on point redemption, and the threshold is high;
3)积分过于分散，无法共享累加使用，降低了积分的流通率和用户的消费兴趣；3) The points are too scattered and cannot be shared and accumulated, which reduces the circulation rate of points and the consumption interest of users;
4)积分发行不透明，天然缺失公信力，用户无法及时核查积分是否依约发放，缺乏信任粘性；4) The issuance of points is opaque and naturally lacks credibility. Users cannot check whether the points are issued in accordance with the contract in a timely manner, lacking trust stickiness;
5)中心化架构下，运营平台异常复杂；5) Under the centralized structure, the operation platform is extremely complicated;
6)积分资料容易被黑客攻击，安全性低；6) The integral data is easy to be attacked by hackers, and the security is low;
7)各个商家(广告主)之间的积分清算复杂，没有形成有效的积分生态系统。7) The settlement of points between various merchants (advertisers) is complicated, and an effective point ecosystem has not been formed.
发明内容SUMMARY OF THE INVENTION
针对现有积分系统中存在的上述问题，本发明提出了一种基于区块链和裂变的用户积分系统。In view of the above problems existing in the existing point system, the present invention proposes a user point system based on blockchain and fission.
本发明公开的具体方案为：The specific scheme disclosed by the present invention is:
一种基于区块链和裂变的用户积分系统，所述积分系统包括底层管控系统、核心组件和积分生态三部分，A user credit system based on blockchain and fission, the credit system includes three parts: bottom management and control system, core components and credit ecology,
所述底层管控系统包括分布式数据库、超链服务、发布平台和数据管控平台，所述分布式数据库加密存放账本、交易事件，权限管理以及加解密算法模块实现对底层数据的后端访问控制业务逻辑，所述发布平台为商户提供商品信息登记及超链自动生成服务，所述数据管控平台提供统一的数据访问界面；The underlying management and control system includes a distributed database, a hyperchain service, a publishing platform and a data management and control platform. The distributed database encrypts and stores ledgers, transaction events, authority management, and encryption and decryption algorithm modules to implement back-end access control services to underlying data. logic, the publishing platform provides merchants with commodity information registration and hyperlink automatic generation services, and the data management and control platform provides a unified data access interface;
所述核心组件包括应用程序编程接口、软件开发工具包、商品发布、积分发行、积分消费、积分兑换、积分钱包、裂变营销和积分上链；The core components include application programming interface, software development kit, commodity release, point issuance, point consumption, point exchange, point wallet, fission marketing and point on-chain;
所述积分生态包括积分联盟、积分营销。The point ecology includes point alliance and point marketing.
进一步地，所述用户积分系统通过分布式数据库进行冗余可靠加密存储，通过裂变方式进行营销传播，并在裂变过程中根据效果生成积分。Further, the user points system performs redundant and reliable encrypted storage through a distributed database, conducts marketing communication through fission, and generates points according to the effect in the fission process.
进一步地，所述分布式数据库是一个去中心化的数据库，所述分布式数据库由一组数据组成，这组数据分布在计算机网络中的不同的计算机上，网络中的每个节点具有独立处理的能力，可以执行局部应用。Further, the distributed database is a decentralized database, and the distributed database is composed of a group of data, and this group of data is distributed on different computers in the computer network, and each node in the network has an independent processing function. The ability to perform topical applications.
进一步地，所述每个节点也能通过网络通信子系统执行全局应用。Further, each of the nodes can also execute global applications through the network communication subsystem.
进一步地，所述发布平台是一个商品信息登记及超链生成平台，商户登录该平台后，登记商品营销信息，并提交【总费用】【推广人数】信息，发布平台自动计算【点击单价】，并生成超链；该超链可以供商户下载、导出和在任意渠道分享；Further, the publishing platform is a product information registration and hyperchain generation platform. After the merchant logs in to the platform, it registers the product marketing information, and submits the information of [total cost] [number of promoters], and the publishing platform automatically calculates the [click unit price], And generate a hyperlink; the hyperlink can be downloaded, exported and shared by merchants in any channel;
所述数据管控平台提供一体化、自助式数据管理服务，整合各方超链分享过程中产生的高附加价值数据，并提供数据分析，数据管理、数据调用等，用来指导商户进行广告优化和投放决策。The data management and control platform provides integrated, self-service data management services, integrates the high value-added data generated in the hyperchain sharing process of all parties, and provides data analysis, data management, data calling, etc., to guide merchants in advertising optimization and placement decisions. .
进一步地，所述商品营销信息包含：【品牌】、【商品】、【位置】以及【用户交互问题】。Further, the product marketing information includes: [brand], [product], [location], and [user interaction problem].
进一步地，所述积分上链系统是基于区块链实现的积分管理系统，由于区块链是一个“去中心化”的分布式账本，所述积分上链系统基于区块链接入统一的积分，每个加入商家可根据自己的积分获取规则奖励用户积分，而积分在链上发行，或者在链上针对接入的每种积分发行一个通证，积分之间的兑换可通过智能合约实现点对点交易，这样就可把用户积分统一累加，在联盟中的任一商家使用，拓展积分“出口”，享受多样化服务。Further, the point on-chain system is a point management system based on the blockchain. Since the block chain is a "decentralized" distributed ledger, the point-on-chain system is linked to a unified point based on the block chain. , each participating merchant can reward users with points according to their own points acquisition rules, and the points are issued on the chain, or a token is issued on the chain for each type of points accessed, and the exchange between points can be achieved through smart contracts. In this way, user points can be accumulated uniformly and used by any merchant in the alliance to expand the "export" of points and enjoy diversified services.
进一步地，所述积分上链系统作为区块链网络中的节点，大家互相监督，交易透明可追溯，提升了积分的公信力。Further, as a node in the blockchain network, the points on the chain system, everyone supervises each other, the transaction is transparent and traceable, and the credibility of the points is improved.
本发明与现有技术相比具有以下优点：Compared with the prior art, the present invention has the following advantages:
1)消费者用户通过扫码关注广告主及其商品(或服务)，获得积分，并且在链分享和链传播过程中实现快速裂变，实现熟人之间的营销转化；广告主能通过超链积分系统来迅速发展下级会员，增加消费率，提升营销转化率，变现流量资源。1) Consumer users pay attention to advertisers and their products (or services) by scanning codes, earn points, and achieve rapid fission in the process of chain sharing and chain dissemination to achieve marketing conversion between acquaintances; advertisers can pass hyperchain points The system quickly develops lower-level members, increases consumption rate, improves marketing conversion rate, and realizes traffic resources.
2)通过用户积分系统来实现大数据的分析，让广告主充分了解用户的需求习惯，增加用户与商家品牌营销之间的互动性，便于商家推送更多合适的商品以及服务，让更多用户群体成为商家的忠实推广者。2) Realize big data analysis through the user points system, so that advertisers can fully understand the needs and habits of users, increase the interaction between users and merchants' brand marketing, and facilitate merchants to push more suitable products and services, allowing more users Groups become loyal promoters of businesses.
3)用户积分价值最大化，用户可以多渠道获取积分，也可以在生态内自由消费、转让和通兑积分，自主掌握数字资产，并实现积分价值最大化。3) Maximize the value of user points, users can obtain points through multiple channels, and can also freely consume, transfer and exchange points within the ecosystem, independently master digital assets, and maximize the value of points.
4)提高运营效率和安全性，分布式数据库进行账本记账，商业积分数据公开可追溯、链网之下数据不可篡改，创建安全可信、积分变动实时对账的系统，节省繁琐的对账工作成本，提高用户积分体验。4) Improve operational efficiency and security. Distributed database for bookkeeping, commercial credit data is open and traceable, and data under the chain network cannot be tampered with, creating a secure and reliable system for real-time reconciliation of credit changes, saving tedious reconciliation Work costs and improve user experience with points.
附图说明Description of drawings
图1是现有传统用户积分体系的示意图。FIG. 1 is a schematic diagram of an existing traditional user point system.
图2是本发明用户积分系统平台架构示意图。FIG. 2 is a schematic diagram of the platform architecture of the user credit system of the present invention.
图3是本发明用户积分系统业务流程示意图。FIG. 3 is a schematic diagram of the business flow of the user credit system of the present invention.
具体实施方式Detailed ways
下面结合附图对本发明公开的基于区块链和裂变的用户积分系统的具体实施方式做详细说明，而非用以限制本发明的范围。The specific implementations of the blockchain and fission-based user credit system disclosed in the present invention will be described in detail below with reference to the accompanying drawings, but are not intended to limit the scope of the present invention.
如图2所示，本发明公开了一种基于区块链和裂变的用户积分系统，所述用户积分系统包括分布式数据库、发布平台、数据管控平台、积分上链系统，通过分布式数据库进行冗余可靠加密存储，通过裂变方式进行营销传播，并在裂变过程中根据效果生成积分。As shown in Figure 2, the present invention discloses a user credit system based on blockchain and fission. The user credit system includes a distributed database, a publishing platform, a data management and control platform, and a credit chain system. Redundant and reliable encrypted storage, marketing communication through fission, and generating points according to the effect during the fission process.
所述发布平台是一个商品信息登记及超链生成平台，商户登录该平台后，登记商品营销信息(包含：【品牌】、【商品】、【位置】以及【用户交互问题】)，并提交【总费用】【推广人数】等信息，发布平台自动计算【点击单价】，并生成超链；该超链可以供商户下载、导出和在任意渠道分享。The publishing platform is a product information registration and hyperlink generation platform. After the merchant logs in to the platform, it registers the product marketing information (including: [brand], [product], [location] and [user interaction problem]), and submits [ The total cost] [the number of people to promote] and other information, the publishing platform automatically calculates the [click unit price], and generates a hyperlink; the hyperlink can be downloaded, exported and shared by merchants in any channel.
所述分布式数据库是一个去中心化的数据库，分布式数据库是由一组数据组成的，这组数据分布在计算机网络中的不同的计算机上，网络中的每个节点具有独立处理的能力(称为场地自治)，可以执行局部应用。同时，每个节点也能通过网络通信子系统执行全局应用。分布式数据库的基本特点包括：物理分布性、逻辑整体性和站点自治性。从这三个基本特点还可以导出其它特点：数据分布透明性、按既定协议达成共识的机制、适当的数据冗余度和事务管理的分布性。The distributed database is a decentralized database, and the distributed database is composed of a group of data, and this group of data is distributed on different computers in the computer network, and each node in the network has the ability to process independently ( Known as site autonomy), local applications can be performed. At the same time, each node can also execute global applications through the network communication subsystem. The basic characteristics of distributed databases include: physical distribution, logical integrity and site autonomy. Other characteristics can be derived from these three basic characteristics: transparency of data distribution, mechanisms for reaching consensus according to established protocols, appropriate data redundancy, and distributedness of transaction management.
所述数据管控平台提供一体化、自助式数据管理服务，整合各方超链分享过程中产生的高附加价值数据，并提供数据分析，数据管理、数据调用等，用来指导商户进行广告优化和投放决策。The data management and control platform provides integrated, self-service data management services, integrates the high value-added data generated in the hyperchain sharing process of all parties, and provides data analysis, data management, data calling, etc., to guide merchants in advertising optimization and placement decisions. .
所述积分上链系统是基于区块链实现的积分管理系统，由于区块链是一个“去中心化”的分布式账本，积分上链系统基于区块链接入统一的积分，每个加入商家可根据自己的积分获取规则奖励用户积分，而积分在链上发行，或者在链上针对接入的每种积分发行一个通证(token)，积分之间的兑换可通过智能合约实现点对点交易，这样就可把用户积分统一累加，在联盟中的任一商家使用，拓展积分“出口”，享受多样化服务。并且作为区块链网络中的节点，大家互相监督，交易透明可追溯，提升了积分的公信力。The point on-chain system is a point management system based on the blockchain. Since the block chain is a "decentralized" distributed ledger, the point-on-chain system is based on the block chain to link into a unified point. Users can be rewarded with points according to their own points acquisition rules, and the points are issued on the chain, or a token is issued on the chain for each type of points accessed. The exchange between points can be achieved through smart contracts. Point-to-point transactions, In this way, user points can be accumulated uniformly and used by any merchant in the alliance to expand the "export" of points and enjoy diversified services. And as nodes in the blockchain network, everyone supervises each other, and transactions are transparent and traceable, which improves the credibility of the points.
所述用户积分系统平台架构包括底层管控系统、核心组件和积分生态。The platform architecture of the user credit system includes a bottom management and control system, core components and a credit ecosystem.
所属底层管控系统包括分布式数据库、超链服务、发布平台和数据管控平台等核心模块，分布式数据库加密存放账本、交易事件等相关数据，权限管理以及加解密算法模块实现对底层数据的后端访问控制业务逻辑，发布平台为商户提供商品信息登记及超链自动生成服务，数据管控平台提供统一的数据访问界面。The underlying management and control system it belongs to includes core modules such as distributed database, hyperchain service, publishing platform and data management and control platform. The distributed database encrypts and stores related data such as ledgers and transaction events. The rights management and encryption and decryption algorithm modules realize the back-end of the underlying data. Access control business logic, the publishing platform provides merchants with commodity information registration and hyperchain automatic generation services, and the data management and control platform provides a unified data access interface.
所述核心组件包括应用程序编程接口、软件开发工具包、商品发布、积分发行、积分消费、积分兑换、积分钱包、裂变营销和积分上链等组件。应用程序编程接口和软件开发工具包为上层应用提供调用接口，并转发至底层管控系统处理。积分上链系统是基于区块链实现的积分管理系统，其基于区块链接入统一的积分，每个加入商家可根据自己的积分获取规则奖励用户积分，而积分在链上发行，或者在链上针对接入的每种积分发行一个通证(token)，积分之间的兑换可通过智能合约实现点对点交易，这样就可把用户积分统一累加，在联盟中的任一商家使用，拓展积分“出口”，享受多样化服务。并且作为区块链网络中的节点，大家互相监督，交易透明可追溯，提升了积分的公信力。所述积分生态包括积分联盟、积分营销等方式。The core components include application programming interfaces, software development kits, commodity release, point issuance, point consumption, point exchange, point wallet, fission marketing, and points on-chain components. Application programming interfaces and software development kits provide calling interfaces for upper-layer applications and forward them to the underlying management and control system for processing. The point-on-chain system is a point management system based on the blockchain. It joins a unified point based on the block chain. Each participating merchant can reward users with points according to their own point acquisition rules, and the points are issued on the chain, or on the chain. A token is issued for each type of points accessed on the Internet, and the exchange between points can be realized through point-to-point transactions through smart contracts, so that the user points can be accumulated uniformly and used by any merchant in the alliance to expand the points" Export” and enjoy a variety of services. And as nodes in the blockchain network, everyone supervises each other, and transactions are transparent and traceable, which improves the credibility of the points. The point ecology includes points alliance, point marketing and other methods.
如图3所示，商户登录发布平台后，登记商品营销信息(包含：【品牌】、【商品】、【位置】以及【用户交互问题】)，并提交【总费用】【推广人数】等信息，发布平台自动计算【点击单价】，并生成超链；该超链可以供商户下载、导出和在任意渠道与其他用户分享。As shown in Figure 3, after the merchant logs in to the publishing platform, register the product marketing information (including: [brand], [product], [location], and [user interaction problem]), and submit information such as [total cost] [number of promoters] , the publishing platform automatically calculates the [click unit price] and generates a hyperlink; the hyperlink can be downloaded, exported and shared with other users in any channel.
以上所述仅为本发明的优选实施例而已，在上述说明书的描述中提到的数值及数值范围并不用于限制本发明，只是为本发明提供优选的实施方式，并不用于限制本发明，对于本领域的技术人员来说，本发明可以有各种更改和变化。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。The above are only preferred embodiments of the present invention. The numerical values and numerical ranges mentioned in the description of the above specification are not intended to limit the present invention, but only provide preferred embodiments for the present invention, and are not intended to limit the present invention. Various modifications and variations of the present invention are possible for those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.
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