CN111275471A - Information processing method, information display terminal and storage medium - Google Patents
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Abstract
Translated fromChinese
Description
Translated fromChinese技术领域technical field
本发明涉及通信技术，尤其涉及一种信息处理方法、信息展现终端及存储介质。The present invention relates to communication technology, and in particular, to an information processing method, an information display terminal and a storage medium.
背景技术Background technique
伴随着商品经济的繁荣和互联网的进步而发展，推送信息的相关产业也进入蓬勃发展时期，推送信息主在线上和线下都在逐年加大投放力度，市场规模也逐年翻倍。未来根据智能终端设备的普及、网民数量的增加，互联网形式推送信息将迅速发展，基于线上线下互动的媒体也将快速发展。With the prosperity of the commodity economy and the development of the Internet, the related industries of push information have also entered a period of vigorous development. The main push information online and offline are increasing their efforts year by year, and the market size is also doubling year by year. In the future, according to the popularization of intelligent terminal equipment and the increase of the number of netizens, the push information in the form of Internet will develop rapidly, and the media based on online and offline interaction will also develop rapidly.
线下推送信息是利用信息展现终端(例如户外推送信息展示牌、室内信息展现终端)，通过人工定期或不定期的更新其展现的推送信息，而线上推送信息是利用网络作为媒介来展现推送信息，常见的方式是在各种移动应用(APP)中植入推送信息，例如开屏形式的推送信息，横幅形式的推送信息等。Offline push information is to use information display terminals (such as outdoor push information display boards, indoor information display terminals) to manually update the push information displayed on a regular or irregular basis, while online push information uses the network as a medium to display push information. Information, a common way is to implant push information in various mobile applications (APPs), such as push information in the form of opening screens, push information in the form of banners, and so on.
线下推送信息和线下推送信息各有其优势和劣势，对于融和线上推送信息和线下推送信息两种方式而进行推送信息的有效投放，相关技术尚无有效解决方案。Offline push information and offline push information have their own advantages and disadvantages. There is no effective solution for the effective delivery of push information by integrating the two methods of online push information and offline push information.
发明内容SUMMARY OF THE INVENTION
本发明实施例提供一种信息处理方法、信息展现终端及存储介质，能够融和线上推送信息的方式和线下的推送信息的方式而进行推送信息的有效推送。Embodiments of the present invention provide an information processing method, an information display terminal, and a storage medium, which can effectively push the push information by integrating the online push information method and the offline information push method.
本发明实施例的技术方案是这样实现的：The technical solution of the embodiment of the present invention is realized as follows:
第一方面，本发明实施例提供一种信息处理方法，所述方法包括：In a first aspect, an embodiment of the present invention provides an information processing method, the method includes:
检测接入到信息展现终端中互动应用的移动终端；Detecting a mobile terminal accessing the interactive application in the information presentation terminal;
在所述移动终端参与所述互动应用的过程中，获取所述移动终端的用户特征；in the process of the mobile terminal participating in the interactive application, acquiring the user characteristics of the mobile terminal;
获取与所述用户特征匹配的线上的推送信息；acquiring online push information matching the user characteristics;
将与所述用户特征匹配的推送信息植入所述互动应用中；Inserting push information matching the user characteristics into the interactive application;
展现所述互动应用针对用户操作的响应，以及展现所述植入的推送信息。The response of the interactive application to the user operation is presented, and the implanted push information is presented.
第二方面，本发明实施例提供一种信息展现终端，所述信息展现终端包括：In a second aspect, an embodiment of the present invention provides an information presentation terminal, where the information presentation terminal includes:
检测单元，用于检测接入到信息展现终端中互动应用的移动终端；a detection unit, configured to detect a mobile terminal accessing the interactive application in the information presentation terminal;
特征单元，用于在所述移动终端参与所述互动应用的过程中，获取所述移动终端的用户特征；a feature unit, configured to acquire the user feature of the mobile terminal during the process of the mobile terminal participating in the interactive application;
推送信息单元，用于获取与所述用户特征匹配的线上的推送信息；A push information unit, used to obtain online push information that matches the user characteristics;
植入单元，用于将与所述用户特征匹配的推送信息植入所述互动应用中；an implantation unit, configured to implant push information matching the user characteristics into the interactive application;
展现单元，用于展现所述互动应用针对用户操作的响应，以及展现所述植入的推送信息。A presentation unit, configured to present the response of the interactive application to the user operation, and to present the implanted push information.
上述方案中，所述检测单元，还用于：In the above scheme, the detection unit is also used for:
在所述信息展现终端中展现所述接入所述互动应用的入口；presenting the portal for accessing the interactive application in the information presentation terminal;
响应所述移动终端基于所述入口到所述互动应用的接入。In response to the mobile terminal accessing the interactive application based on the portal.
上述方案中，所述特征单元，具体用于：In the above scheme, the feature unit is specifically used for:
在所述信息展现终端的设定采集范围内采集生物特征数据；collect biometric data within the set collection range of the information display terminal;
分析所述生物特征数据得到所述用户特征。The user characteristic is obtained by analyzing the biometric data.
上述方案中，所述推送信息单元，具体用于：In the above solution, the push information unit is specifically used for:
基于所述用户特征与从推送信息服务器预获取的推送信息的定向条件之间的匹配程度，对所述预获取的推送信息进行降序的排序；或者，Based on the matching degree between the user characteristics and the orientation conditions of the push information pre-fetched from the push information server, sort the pre-fetched push information in descending order; or,
基于所述用户特征向推送信息服务器发送推送信息请求，以使所述推送信息服务器查询定向条件与所述用户特征的匹配程度呈降序排列的推送信息，并发送给所述信息展现终端。A push information request is sent to the push information server based on the user characteristics, so that the push information server queries the push information in descending order of matching degrees of targeting conditions and the user characteristics, and sends the information to the information display terminal.
上述方案中，所述植入单元，具体用于：In the above scheme, the implantation unit is specifically used for:
根据推送信息的定向条件与所述用户特征的匹配程度的降序排列，将所述推送信息顺序植入到所述互动应用中用于响应用户操作的页面中。According to the descending order of the matching degree between the orientation conditions of the push information and the user characteristics, the push information is sequentially implanted into a page in the interactive application for responding to a user operation.
上述方案中，所述展现单元，具体用于：In the above scheme, the presentation unit is specifically used for:
当所述移动终端接入所述互动应用时，When the mobile terminal accesses the interactive application,
基于所述移动终端发送的用户信息和用户设置，从互动应用服务器获取响应用户的初始化数据，并对所述互动应用进行对应的初始化；Based on the user information and user settings sent by the mobile terminal, obtain initialization data responding to the user from the interactive application server, and perform corresponding initialization on the interactive application;
基于所述移动终端发送的用户操作数据，从所述互动应用服务器获取互动应用数据以在所述互动应用中展现针对用户操作的响应。Based on the user operation data sent by the mobile terminal, the interactive application data is acquired from the interactive application server to present a response to the user operation in the interactive application.
上述方案中，所述线下移动终端还包括：In the above solution, the offline mobile terminal further includes:
分析单元，用于：Analysis unit for:
当所述移动终端接入所述互动应用时，从互动应用服务器获取所述移动终端的日志数据，其中，所述日志数据由所述互动应用服务器根据所述移动终端发送的用户操作数据而生成；When the mobile terminal accesses the interactive application, the log data of the mobile terminal is acquired from the interactive application server, wherein the log data is generated by the interactive application server according to the user operation data sent by the mobile terminal ;
根据所述日志数据分析推送信息效果指标和/或更新所述用户特征。Analyze push information effect indicators and/or update the user characteristics according to the log data.
上述方案中，所述信息展现终端还包括：In the above solution, the information presentation terminal further includes:
奖励单元，用于：Bonus units for:
根据接收的互动应用数据，确定接入互动应用的不同移动终端的排名结果；According to the received interactive application data, determine the ranking results of different mobile terminals accessing the interactive application;
当所述移动终端退出所述互动应用时，向互动应用服务器发送奖励请求，以使所述互动应用服务器生成与所述排名结果对应的奖励数据，并发送到相应的移动终端。When the mobile terminal exits the interactive application, a reward request is sent to the interactive application server, so that the interactive application server generates reward data corresponding to the ranking result and sends it to the corresponding mobile terminal.
第三方面，本发明实施例提供一种信息展现终端，所述信息展现终端包括：In a third aspect, an embodiment of the present invention provides an information presentation terminal, where the information presentation terminal includes:
存储器，用于存储可执行指令；memory for storing executable instructions;
处理器，用于执行所述存储器中存储的可执行指令，实现本发明实施例提供的信息处理方法。The processor is configured to execute the executable instructions stored in the memory to implement the information processing method provided by the embodiment of the present invention.
第四方面，本发明实施例提供一种存储介质，存储有可执行指令，当所述可执行指令被执行时，用于引起处理器执行本发明实施例提供的信息处理方法。In a fourth aspect, embodiments of the present invention provide a storage medium storing executable instructions, which, when executed, are used to cause a processor to execute the information processing method provided by the embodiments of the present invention.
本发明实施例具有以下有益效果：The embodiment of the present invention has the following beneficial effects:
通过线上的推送信息在信息展现终端的互动应用中投放，实现了线下方式推送信息和线上方式推送信息的有效而自然的结合，能够通过获取到用户的特征而动态的变化推送信息，使得推送信息能够获得关注的情况下进行精准曝光。The online push information is launched in the interactive application of the information display terminal, which realizes the effective and natural combination of offline push information and online push information, and can dynamically change push information by acquiring the characteristics of users. The push information can be accurately exposed under the condition that it can get attention.
附图说明Description of drawings
图1是本发明实施例提供的信息展现终端一个可选的结构示意图；1 is an optional structural schematic diagram of an information presentation terminal provided by an embodiment of the present invention;
图2是实现本发明实施例的信息展现终端的信息处理方法的一个可选的流程示意图；FIG. 2 is an optional schematic flowchart for realizing an information processing method of an information presentation terminal according to an embodiment of the present invention;
图3是实现本发明实施例的游戏的示例性的流程图；3 is an exemplary flowchart of a game implementing an embodiment of the present invention;
图4是实现本发明实施例的线下多人即时交互推送信息的示意图；FIG. 4 is a schematic diagram of realizing the instant interactive push information of multiple people offline according to an embodiment of the present invention;
图5是实现本发明实施例的基于智能大屏设备投放推送信息的场景示意图；5 is a schematic diagram of a scenario for implementing push information delivery based on an intelligent large-screen device according to an embodiment of the present invention;
图6是实现本发明实施例的基于智能大屏设备投放推送信息的流程示意图。FIG. 6 is a schematic flowchart of implementing push information delivery based on a smart large-screen device according to an embodiment of the present invention.
具体实施方式Detailed ways
为了使本发明的目的、技术方案和优点更加清楚，下面将结合附图对本发明作进一步地详细描述，所描述的实施例不应视为对本发明的限制，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其它实施例，都属于本发明保护的范围。In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings. All other embodiments obtained under the premise of creative work fall within the protection scope of the present invention.
首先说明实现本发明实施例的信息展现终端(下文中也简称为推送信息终端)，信息展现终端是用于在各种场合展现推送信息的智能化设备，推送信息终端可以提供为各种形式，从使用地点上可以分为室内推送信息终端和户外推送信息终端；从发光原理上可以分为发光二极管(LED，Light Emitting Diode)推送信息终端、液晶显示屏(LCD，LiquidCrystal Display)推送信息终端和投影型推送信息终端；从移动性上可以分为固定型推送信息终端和移动型推送信息终端。First, an information display terminal (also referred to as a push information terminal for short) that implements the embodiments of the present invention will be described first. The information display terminal is an intelligent device used to display push information in various occasions, and the push information terminal can be provided in various forms. From the point of use, it can be divided into indoor push information terminals and outdoor push information terminals; from the light emission principle, it can be divided into light emitting diode (LED, Light Emitting Diode) push information terminals, liquid crystal display (LCD, Liquid Crystal Display) push information terminals and Projection type push information terminal; from the mobility can be divided into fixed type push information terminal and mobile type push information terminal.
当然，信息展现终端中也可以不设置屏幕但是具有显示接口，例如高清多媒体界面(HDMI，High Definition Multimedia Interface)接口、通用串行总线(USB)接口等，从而能够方便地与各种显示设备集成以传输推送信息来进行展现。Of course, the information display terminal may not have a screen but have a display interface, such as a High Definition Multimedia Interface (HDMI, High Definition Multimedia Interface) interface, a Universal Serial Bus (USB) interface, etc., so that it can be easily integrated with various display devices It is displayed by transmitting push information.
参见图1，图1是本发明实施例提供的信息展现终端100一个可选的结构示意图，根据图1示出的信息展现终端100的结构，可以预见其他的示例性结构，因此这里所描述的结构不应视为限制，例如可以省略下文所描述的部分组件，或者，增设下文所未记载的组件以适应某些特殊需求。Referring to FIG. 1, FIG. 1 is a schematic structural diagram of an optional
图1所示的信息展现终端100包括：至少一个处理器110、存储器140、至少一个网络接口120和用户接口130。信息展现终端100中的各个组件通过总线系统150耦合在一起。可理解，总线系统150用于实现这些组件之间的连接通信。总线系统150除包括数据总线之外，还包括电源总线、控制总线和状态信号总线。但是为了清楚说明起见，在图4中将各种总线都标为总线系统150。The
用户接口130可以包括显示器、键盘、鼠标、轨迹球、点击轮、按键、按钮、触感板或者触摸屏等。
存储器140可以是易失性存储器或非易失性存储器，也可包括易失性和非易失性存储器两者。其中，非易失性存储器可以是只读存储器(ROM，Read Only Memory)、可编程只读存储器(PROM，Programmable Read-Only Memory)、可擦除可编程只读存储器(EPROM，Erasable Programmable Read-Only Memory)、闪存(Flash Memory)等。易失性存储器可以是随机存取存储器(RAM，Random Access Memory)，其用作外部高速缓存。通过示例性但不是限制性说明，许多形式的RAM可用，例如静态随机存取存储器(SRAM，Static RandomAccess Memory)、同步静态随机存取存储器(SSRAM，Synchronous Static Random AccessMemory)。本发明实施例描述的存储器140旨在包括这些和任意其它适合类型的存储器。
本发明实施例中的存储器140能够存储数据以支持信息展现终端100的操作。这些数据的示例包括：用于在信息展现终端100上操作的任何计算机程序，如操作系统和应用程序。其中，操作系统包含各种系统程序，例如框架层、核心库层、驱动层等，用于实现各种基础业务以及处理基于硬件的任务。应用程序可以包含各种互动应用。The
作为本发明实施例提供的方法采用软硬件结合实施的示例，本发明实施例所提供的方法可以直接体现为由处理器110执行的软件模块组合，软件模块可以位于存储介质中，存储介质位于存储器140，处理器110读取存储器140中软件模块包括的可执行指令，结合必要的硬件(例如，包括处理器110以及连接到总线150的其他组件)完成本发明实施例提供的方法。As an example in which the method provided by the embodiment of the present invention is implemented by combining software and hardware, the method provided by the embodiment of the present invention may be directly embodied as a combination of software modules executed by the
作为示例，处理器110可以是一种集成电路芯片，具有信号的处理能力，例如通用处理器、数字信号处理器(DSP，Digital Signal Processor)，或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等，其中，通用处理器可以是微处理器或者任何常规的处理器等。As an example, the
下面说明软件模块的示例性结构，在一些实施例中，如图1所示，存储器140中的软件模块可以包括：检测单元141、特征单元142、推送信息单元143、植入单元144和展现单元145，分别进行说明。The following describes an exemplary structure of the software module. In some embodiments, as shown in FIG. 1 , the software module in the
检测单元141，用于检测接入到信息展现终端100中互动应用的移动终端。The
特征单元142，用于在移动终端参与互动应用的过程中，获取移动终端的用户特征。The
推送信息单元143，用于获取与用户特征匹配的线上的推送信息。The
植入单元144，用于将与用户特征匹配的推送信息植入互动应用中。The
展现单元145，用于在信息展现终端100中展现互动应用针对用户操作的响应，以及展现植入的推送信息。The
在一些实施例中，检测单元141，还用于：在信息展现终端100中展现接入互动应用的入口；响应移动终端基于入口到互动应用的接入。In some embodiments, the
在一些实施例中，特征单元142，具体用于：在信息展现终端100的设定采集范围内采集生物特征数据；分析生物特征数据得到用户特征。In some embodiments, the
在一些实施例中，推送信息单元143，具体用于：基于用户特征与从推送信息服务器预获取的推送信息的定向条件的匹配程度，对预获取的推送信息进行降序的排序；或者，基于用户特征向推送信息服务器发送推送信息请求，以使推送信息服务器查询定向条件与用户特征的匹配程度呈降序排列的推送信息，并发送给信息展现终端100。In some embodiments, the
在一些实施例中，植入单元144，具体用于：根据推送信息的定向条件与用户特征的匹配程度的降序排列，将推送信息顺序植入到互动应用中用于响应用户操作的页面中。In some embodiments, the implanting
在一些实施例中，展现单元145，具体用于：当移动终端接入互动应用时，基于移动终端发送的用户信息和用户设置，从互动应用服务器获取响应用户的初始化数据，并对互动应用进行对应的初始化；基于移动终端发送的用户操作数据，从互动应用服务器获取互动应用数据以在互动应用中展现针对用户操作的响应。In some embodiments, the
在一些实施例中，线下移动终端100还包括分析单元(图1中未示出)，用于：当移动终端接入互动应用时，从互动应用服务器获取移动终端的日志数据，其中，日志数据由互动应用服务器根据移动终端发送的用户操作数据而生成；根据日志数据分析推送信息效果指标和/或更新用户特征。In some embodiments, the offline
在一些实施例中，信息展现终端100还包括：奖励单元(图1中未示出)，用于：根据接收的互动应用数据，确定接入互动应用的不同移动终端的排名结果；当移动终端退出互动应用时，向互动应用服务器发送奖励请求，以使互动应用服务器生成与排名结果对应的奖励数据，并发送到相应的移动终端。In some embodiments, the
作为本发明实施例提供的方法采用硬件实施的示例，本发明实施例所提供的方法可以直接采用硬件译码处理器形式的处理器110来执行完成，例如，被一个或多个应用专用集成电路(ASIC，Application Specific Integrated Circui t)、DSP、可编程逻辑器件(PLD，Programmable Logic Device)、复杂可编程逻辑器件(CPLD，Complex ProgrammableLogic Device)、现场可编程门阵列(FPGA，Field-Programmable Gate Array)或其他电子元件执行实现本发明实施例提供的方法。As an example in which the method provided by the embodiment of the present invention is implemented in hardware, the method provided by the embodiment of the present invention may be directly executed by the
将结合前述的实现本发明实施例的信息展现终端的示例性实施，说明实现本发明实施例的信息展现终端的推送信息处理方法。参见图2，图2是实现本发明实施例的信息展现终端的信息处理方法的一个可选的流程示意图，将结合图2示出的步骤进行说明。The push information processing method of the information presentation terminal according to the embodiment of the present invention will be described with reference to the foregoing exemplary implementation of the information presentation terminal according to the embodiment of the present invention. Referring to FIG. 2 , FIG. 2 is a schematic flowchart of an optional process for implementing an information processing method of an information presentation terminal according to an embodiment of the present invention, which will be described in conjunction with the steps shown in FIG. 2 .
在步骤101中，检测接入到信息展现终端中互动应用的移动终端。In
在一些实施例中，在步骤101之前，信息展现终端可以通过这样的方式向移动终端提供接入：展现互动应用、以及接入互动应用的入口；响应移动终端基于入口到互动应用的接入。In some embodiments, before
入口可以是如二维码、条形码等的图形码，其中携带信息展现终端的连接方式，例如信息展现终端在局域网中的地址和端口，局域网的接入方式(包括用户名和密码)。The entrance can be a graphic code such as a two-dimensional code, a barcode, etc., which carries the connection method of the information display terminal, such as the address and port of the information display terminal in the local area network, and the access method of the local area network (including user name and password).
需要指出，信息展现终端的连接方式不局限于以上所述，可以根据互动应用的实现方式而适配，例如，当互动应用需要互动应用服务器支撑时，特别地，针对多用户的在线游戏的场景，信息展现终端的接入方式可以是在互动应用服务器的标识(例如序列号)，从而使互动应用服务器将信息展现终端和移动终端关联，从而在互动应用的过程中，向信息展现终端下发与关联的移动终端对应的互动应用数据，使信息展现终端展现针对移动终端(用户)在互动应用的操作的响应，例如对战游戏中技能的释放效果。It should be pointed out that the connection method of the information display terminal is not limited to the above, and can be adapted according to the implementation method of the interactive application. For example, when the interactive application needs the support of the interactive application server, especially for the scenario of multi-user online games , the access method of the information display terminal can be the identification (such as a serial number) of the interactive application server, so that the interactive application server associates the information display terminal with the mobile terminal, so that in the process of interactive application, the information display terminal is issued to the information display terminal. The interactive application data corresponding to the associated mobile terminal enables the information presentation terminal to display the response to the operation of the mobile terminal (user) in the interactive application, such as the release effect of skills in the battle game.
此外，信息展现终端提供接入的方式不局限于以上所述，例如可以采用各种近距离通信技术(蓝牙、红外、近场通信等)来持续/间隔性地输出接入方式。In addition, the manner in which the information presentation terminal provides access is not limited to the above, for example, various short-range communication technologies (Bluetooth, infrared, near field communication, etc.) can be used to continuously/intermittently output the access method.
在步骤102中，在移动终端参与互动应用的过程中，获取移动终端的用户特征。In
在一些实施例中，信息展现终端可以采用如下的方式来获取移动终端的用户特征：在信息展现终端的设定采集范围内采集生物特征数据，例如图像数据和音频数据；分析生物特征数据得到如性别、年龄等类型的用户特征。In some embodiments, the information presentation terminal may acquire user characteristics of the mobile terminal in the following manner: collect biometric data, such as image data and audio data, within the set collection range of the information presentation terminal; analyze the biometric data to obtain the following: User characteristics such as gender, age, etc.
下面示例性说明，可以理解下述示例提供的分析用户特征的方式可以择一或结合使用。The following is an exemplary description, and it can be understood that the methods for analyzing user characteristics provided in the following examples may be used alternatively or in combination.
作为一个示例，信息展现终端可以在本地对生物特征数据进行分析，得到信息展现终端屏幕前的人数，并针对每个用户分析出年龄段、性别等用户特征；也可以调用互动应用服务器(例如游戏服务器)的接口，利用大数据处理能力对生物特征数据进行更多/深维度的分析，例如偏好和地域等。As an example, the information display terminal can analyze the biometric data locally, obtain the number of people in front of the screen of the information display terminal, and analyze user characteristics such as age, gender, etc. for each user; it can also call the interactive application server (such as game Server) interface, using big data processing capabilities to analyze biometric data in more/deep dimensions, such as preferences and regions.
作为另一个示例，信息展现终端本地可以存储根据互动应用的历史的日志数据分析而得到用户特征，从而，当接收到移动终端在接入互动应用提供的用户信息(例如用户昵称、在互动应用中的账号等)时，可以查询是否已经维护有相应移动终端的用户特征，通过在信息展现终端中对移动终端的用户特征进行维护，能够在后续处理中根据用户特征精确获取适配的推送信息。As another example, the information presentation terminal can locally store the user characteristics obtained by analyzing the log data based on the history of the interactive application. Therefore, when receiving user information provided by the mobile terminal when accessing the interactive application (for example, user nickname, in the interactive application When the user characteristics of the corresponding mobile terminal have been maintained, it is possible to query whether the user characteristics of the corresponding mobile terminal have been maintained.
在步骤103中，获取与用户特征匹配的线上的推送信息。In
在一些实施例中，信息展现终端在未有移动终端接入互动应用时，即定期或不定期从推送信息系统请求线上的待投放的推送信息，例如可以在请求中携带信息展现终端中推送信息的历史曝光情况和推送信息受众的用户特征，从而使推送信息系统根据自身当前的推送信息投放任务下发适配的推送信息，当然，也可以在请求中不携带任何参数，仅向推送信息系统请求当前待投放的推送信息。当有移动终端接入互动应用时，基于用户特征与从推送信息服务器预获取的推送信息的定向条件(例如，投放的年龄、性别、地域和偏好)之间的匹配程度，对预获取的推送信息进行降序的排序。In some embodiments, when there is no mobile terminal accessing the interactive application, the information presentation terminal periodically or irregularly requests the push information to be delivered online from the push information system, for example, the information presentation terminal may carry the information in the request to push the push information. The historical exposure of the information and the user characteristics of the push information audience, so that the push information system can deliver the appropriate push information according to its current push information delivery task. The system requests the current push information to be delivered. When a mobile terminal accesses the interactive application, based on the matching degree between the user characteristics and the targeting conditions of the push information pre-fetched from the push information server (for example, the age, gender, region and preference of the delivery), the pre-fetched push The information is sorted in descending order.
在另一些实施例中，信息展现终端基于用户特征向推送信息服务器发送推送信息请求，以使推送信息服务器根据当前的推送信息投放任务，查询定向条件与用户特征的匹配程度降序排列的推送信息，并发送给信息展现终端。In other embodiments, the information presentation terminal sends a push information request to the push information server based on the user characteristics, so that the push information server searches for the push information in descending order of matching degree between the targeting conditions and the user characteristics according to the current push information delivery task, And send it to the information display terminal.
在步骤104中，将与用户特征匹配的推送信息植入互动应用中。In
在一些实施例中，根据推送信息的定向条件与用户特征的匹配程度的降序排列；将推送信息顺序植入到互动应用中用于响应用户操作的页面中。例如，对于图片类型的推送信息，将图片叠加到互动应用的相应用户操作的页面中，从而使得与用户特征匹配程度相对高的推送信息能够优先在互动应用中得到曝光。In some embodiments, according to the descending order of the matching degree between the orientation conditions of the push information and the user characteristics; the push information is sequentially implanted into the pages used to respond to user operations in the interactive application. For example, for picture-type push information, the picture is superimposed on the page operated by the corresponding user of the interactive application, so that the push information with a relatively high degree of matching with the user's characteristics can be preferentially exposed in the interactive application.
在步骤105中，展现互动应用针对用户操作的响应，以及展现植入的推送信息。In
在一些实施例中，采用由互动应用服务器根据用户操作数据而生成对应的互动应用数据，下发到信息展现终端展现响应和推送信息的方式。In some embodiments, the interactive application server generates the corresponding interactive application data according to the user operation data, and sends it to the information presentation terminal to display the response and push the information.
例如，当移动终端接入互动应用时，基于移动终端发送的用户信息，包括用户的标识(例如昵称，在互动应用中预注册的账号，支持OAUTH认证的社交应用账号等)和用户设置(例如在游戏中设置操控的角色)，从互动应用服务器获取响应用户的初始化数据(例如游戏的场次)，并对互动应用进行对应的初始化。For example, when a mobile terminal accesses an interactive application, based on the user information sent by the mobile terminal, it includes the user's identification (such as a nickname, an account pre-registered in the interactive application, a social application account that supports OAUTH authentication, etc.) and user settings (such as Set the controlled character in the game), obtain the initialization data (such as the game session) from the interactive application server in response to the user, and initialize the interactive application correspondingly.
移动终端采用各种用户接口(例如陀螺仪、麦克风、摇杆)感应用户在移动终端中针对互动应用实时的操作，对应生成操作数据并发送到信息展现终端；信息展现终端向互动应用服务器发送用户操作数据，由互动应用服务器生成互动应用数据并发送到信息展现终端，互动应用数据指示了在互动应用中针对用户操作进行更新响应的方式，以由信息展现终端在互动应用中展现针对用户操作的响应。由于互动应用的页面中已经植入了推送信息，从而在互动过程中会不断地进行曝光。The mobile terminal uses various user interfaces (such as gyroscopes, microphones, joysticks) to sense the real-time operation of the user for the interactive application in the mobile terminal, generates corresponding operation data and sends it to the information display terminal; the information display terminal sends the user to the interactive application server. Operation data, the interactive application data is generated by the interactive application server and sent to the information display terminal. The interactive application data indicates the way of updating and responding to the user operation in the interactive application, so that the information display terminal displays the information for the user operation in the interactive application. response. Since the push information has been implanted in the page of the interactive application, it will be continuously exposed during the interactive process.
在另一些实施例中，采用由信息展现终端根据用户操作数据而生成对应的互动应用数据，并展现响应和推送信息的方式。例如，当移动终端采用对应生成操作数据并发送到信息展现终端时，信息展现终端本地通过运行的互动应用进行计算，以生成互动应用数据，以由互动应用中展现针对用户操作的响应。由于互动应用的页面中已经植入了推送信息，从而在互动过程中会不断地进行曝光。In other embodiments, the information presentation terminal generates corresponding interactive application data according to user operation data, and presents the response and pushes the information. For example, when the mobile terminal uses the corresponding generated operation data and sends it to the information display terminal, the information display terminal performs computation locally through the running interactive application to generate the interactive application data, so as to display the response to the user operation in the interactive application. Since the push information has been implanted in the page of the interactive application, it will be continuously exposed during the interactive process.
在一些实施例中，信息展现终端接收互动应用服务器根据移动终端发送的用户操作数据而下发的日志数据，并在信息展现终端本地维护，日志数据中记录了移动终端接入互动应用的期间的相关操作、时间和操作评定(例如游戏积分排名)。In some embodiments, the information presentation terminal receives log data sent by the interactive application server according to the user operation data sent by the mobile terminal, and maintains it locally in the information presentation terminal. The log data records the log data during the period when the mobile terminal accesses the interactive application. Relevant actions, time and action ratings (eg game rankings).
信息展现终端可以对日志数据进行分析推送信息效果指标并展现，用于供推送信息主(即有推送信息需求的用户)/推送信息服务器优化后续向信息展现终端下发的推送信息，和/或，根据日志数据更新用户特征，用于供当移动终端再次接入互动应用时，能够根据查询接入的移动终端的历史的用户特征，并与当前接入所确定的用户特征结合(例如可以根据用户特征的新旧程度设置一定的比重，新的用户特征的比重大于旧的用户特征的比重)，以全面地获取移动终端的用户特征。The information display terminal can analyze the log data and display the push information effect indicators, which are used for the push information master (that is, the user who needs to push the information)/the push information server to optimize the subsequent push information to the information display terminal, and/or , and update the user characteristics according to the log data, for when the mobile terminal accesses the interactive application again, the user characteristics of the history of the mobile terminal that can be accessed according to the query can be combined with the user characteristics determined by the current access (for example, according to A certain proportion is set for the freshness of the user feature, and the proportion of the new user feature is greater than the proportion of the old user feature), so as to obtain the user features of the mobile terminal comprehensively.
例如，当移动终端接入互动应用时，在互动过程中，信息展现终端会持续地从互动应用服务器获取移动终端的日志数据，例如游戏中的成绩和进/退场时间；根据操作日志执行以下操作中的一种或多种：分析推送信息效果指标，例如曝光率和转化率；分析用户特征，如果信息展现终端本地已经存储有相应移动终端的用户特征则进行更新，如果没有则以用户标识为索引建立相应移动终端的用户特征，以用于后续移动终端再次接入时全面而准确获得相应的用户特征。For example, when a mobile terminal accesses an interactive application, during the interactive process, the information presentation terminal will continuously obtain log data of the mobile terminal from the interactive application server, such as in-game results and entry/exit time; perform the following operations according to the operation log One or more of: analyze push information effect indicators, such as exposure rate and conversion rate; analyze user characteristics, if the information display terminal has locally stored the user characteristics of the corresponding mobile terminal, update it, if not, use the user ID as the The index establishes the user characteristics of the corresponding mobile terminal, so as to obtain the corresponding user characteristics comprehensively and accurately when the subsequent mobile terminal accesses again.
在一些实施例中，提供对参与互动应用的移动终端进行奖励的方案，通过对不同移动终端参与互动应用的差异性的表现，由信息展现终端请求互动应用服务器给予移动终端各种形式的奖励，从而鼓励用户后续继续参与互动应用，以实现推送信息的持续而精准的曝光。In some embodiments, a scheme of rewarding mobile terminals participating in interactive applications is provided. Through the differential performance of different mobile terminals participating in interactive applications, the information presentation terminal requests the interactive application server to give various forms of rewards to the mobile terminals. In this way, users are encouraged to continue to participate in the interactive application in the future, so as to achieve continuous and accurate exposure of push information.
例如，当多个移动终端接入信息展现终端的互动应用时，将从各个移动终端接收的互动应用数据发送给互动应用服务器，由互动应用服务器确定接入互动应用的不同移动终端的排名结果；当移动终端退出互动应用时，由信息展现终端向互动应用服务器发送奖励请求，以使互动应用服务器生成与排名结果对应的奖励数据，例如积分(可以用于兑现)、代金券/折扣券、并发送到相应的移动终端。For example, when multiple mobile terminals access the interactive application of the information presentation terminal, the interactive application data received from each mobile terminal is sent to the interactive application server, and the interactive application server determines the ranking results of different mobile terminals accessing the interactive application; When the mobile terminal exits the interactive application, the information presentation terminal sends a reward request to the interactive application server, so that the interactive application server generates reward data corresponding to the ranking result, such as points (which can be used for redemption), vouchers/discount coupons, and sent to the corresponding mobile terminal.
下面再以互动应用为游戏为例说明实现本发明实施例的推送信息处理方案，对下文中所涉及到的术语说明如下。In the following, an interactive application as a game is used as an example to describe the push information processing solution implemented in the embodiment of the present invention, and the terms involved in the following are described as follows.
1)智能大屏设备(即信息展现终端)，一种具有可以外部连接输入设备、可以连接无线网络，内置扬声器搭载视窗操作系统的液晶显示器。1) An intelligent large-screen device (that is, an information display terminal), which is a liquid crystal display that can be connected to an external input device, can be connected to a wireless network, and has a built-in speaker equipped with a Windows operating system.
2)推送信息曝光度，推送信息单位时间内展示的次数，本文中指代推送信息的有效展示时间，受众直接通过玩游戏于推送信息深度互动，加深推送信息中产品的品牌印象。2) The exposure of the push information, the number of times the push information is displayed per unit time, this article refers to the effective display time of the push information, the audience directly interacts with the push information by playing games, and deepens the brand impression of the products in the push information.
3)移动终端，一般是指代手机、平板电脑等设备，与电脑相对应。3) Mobile terminals generally refer to devices such as mobile phones and tablet computers, which correspond to computers.
4)服务器，一种管理资源并为用户提供服务的计算设备，本文中指代的包括游戏房间服务器、推送信息服务器和游戏管理控制服务器。4) A server, a computing device that manages resources and provides services to users, referred to herein include game room servers, push information servers, and game management and control servers.
5)操控界面，是玩家操控游戏中角色的手机页面，可以通过触屏和手机内置陀螺仪两种方式操控。5) The control interface is the mobile phone page for players to control the characters in the game, which can be controlled by the touch screen and the built-in gyroscope of the mobile phone.
6)渲染，在计算机绘图中，是指以软件由模型生成图像的过程。本文指代图片在浏览器中加载的过程。6) Rendering, in computer graphics, refers to the process of generating an image from a model in software. This article refers to the process of loading an image in a browser.
7)推送信息系统，本文中的推送信息系统指代的是智能大屏设备中运行的软件系统，可以更加精准的推送推送信息、有效提升曝光度。7) Push information system. The push information system in this article refers to the software system running in the smart large-screen device, which can push the push information more accurately and effectively increase the exposure.
8)陀螺仪传感器，指的是一种用来感测与维持方向的装置，基于角动量守恒的理论设计出来的。8) Gyro sensor refers to a device used to sense and maintain orientation, designed based on the theory of conservation of angular momentum.
9)参数，本文指代的是玩家控制角色的角度数据。9) Parameters, this article refers to the angle data of the player controlling the character.
10)日志数据，统计玩游戏的玩家的游戏数据和推送信息投放效果统计数据等。10) Log data, statistics of game data of players who play games and statistics of push information delivery effect, etc.
目前，线下推送信息例如户外推送信息与其他线上推送信息的媒体相比，在广泛性、普遍性上具有优势，随着三四线城镇化的推进，人口从乡村向城镇聚集，商业街、店铺、便利店的增加更是为户外推送信息未来的崛起奠定了基础。对于一线大城市商业管径激烈的竞争，商家经常会面临频繁的促销和推广活动，多样化的宣传渠道必不可少，户外推送信息赢得了不少企业的青睐。对比线上推送信息和线下推送信息，线上推送信息对品牌形象建设、品牌价值灌输和品牌推崇度筑造有更好的优势，线下推送信息注重受众第一时间的感受。At present, offline push information, such as outdoor push information, has advantages in terms of breadth and ubiquity compared with other media that push information online. The increase of , stores and convenience stores has laid the foundation for the future rise of outdoor push information. In the face of fierce competition in the commercial management of first-tier cities, merchants often face frequent promotions and promotions. Diversified publicity channels are essential, and outdoor push information has won the favor of many enterprises. Compared with online push information and offline push information, online push information has better advantages for brand image building, brand value instillation and brand admiration building, and offline push information focuses on the audience's first-time feelings.
目前传统线下推送信息宣传推广主要通过自有的专网，人工进行推送信息资源的更新，可投放的推送信息资源必须提前人工确定。传统线下大屏推送信息投放效果很难去统计，线上网络推送信息投放效果需要依赖第三方的检测平台去统计。At present, the traditional offline push information promotion is mainly through its own private network, and the push information resources are manually updated, and the push information resources that can be placed must be manually determined in advance. It is difficult to calculate the effect of traditional offline large-screen push information delivery, and the effect of online network push information delivery needs to rely on a third-party testing platform for statistics.
目前对于线上和线下推送信息营销推广的现状主要是以上的情况，但或多或少都存在一些问题及不足之处，具体分析如下：At present, the current situation of online and offline push information marketing and promotion is mainly the above situation, but there are more or less some problems and shortcomings. The specific analysis is as follows:
问题一：不能在用户的关注下实现有效曝光。Problem 1: Effective exposure cannot be achieved under the attention of users.
用户在线下消费时，推送信息受到投放环境的影响，其投放场景通常是十分嘈杂的，且各式各样的推送信息位众多，很难吸引到用户注意力，导致推送信息的有效曝光时间并不长。When users consume offline, the push information is affected by the delivery environment. The delivery scene is usually very noisy, and there are many various push information bits, which is difficult to attract the user's attention, resulting in the effective exposure time of the push information. not long.
问题二：线下推送信息投放实时性和灵活性上存在限制。Question 2: There are restrictions on the real-time and flexibility of offline push information delivery.
线下的推送信息投放不灵活和内容无法动态修改，如果推送信息主想要更换推送信息的内容或是投放地点，也只能将推送信息下架，造成了不必要的损失。Offline push information delivery is inflexible and the content cannot be dynamically modified. If the push information main wants to change the content or delivery location of the push information, the push information can only be removed from the shelves, causing unnecessary losses.
问题三：成本驱动使用线下推送信息，但是效果欠佳，但是无法协调成本和推送信息效果之间的矛盾。Problem 3: Cost-driven use of offline push information, but the effect is not good, but the contradiction between cost and push information effect cannot be reconciled.
各大企业想要通过线上推送信息投放来获取用户的成本正在逐年升高，按照在推送信息投放过程中每人平均分摊的推送信息成本来计算，线下推送信息成本为30至40元，互联网成本上百元，电视媒体的成本竟高达上千元，成本差别对比十分明显。The cost of obtaining users through online push information delivery is increasing year by year. According to the average share of the push information cost per person during the push information delivery process, the cost of offline push information is 30 to 40 yuan. The cost of the Internet is hundreds of yuan, and the cost of TV media is as high as thousands of yuan. The cost difference is very obvious.
问题四：推送信息转换效果(例如推送信息的转化率)欠佳。Question 4: The conversion effect of push information (such as the conversion rate of push information) is not good.
很多推送信息单纯地想要让用户去购买产品，而忽略了去塑造产品的品牌价值，同类产品在市面上已经存在了各种各样的样式，这样的推送信息对用户而言并不会产生多大的吸引力，无法吸引出用户的购买欲望。Many push messages simply want users to buy products, while ignoring the brand value of the products. There are various styles of similar products on the market, and such push messages will not generate any impact on users. How attractive it is, it can't attract users' desire to buy.
本发明实施例提供了将线上推送信息和线下推送信息结合方案。The embodiments of the present invention provide a solution for combining online push information and offline push information.
具体来说，将线上的待投放的推送信息植入运行推送信息系统的智能大屏设备中的游戏中，用户通过玩游戏的方式与推送信息深度互动，智能大屏设备中的推送信息系统获取到用户信息，进行动态的变化推送信息，使得推送信息在满足用户的消费诉求的同时，还会宣传推送信息中产品的品牌形象。Specifically, the online push information to be placed is implanted into the game in the smart large-screen device running the push information system, and the user interacts with the push information in-depth by playing the game. The push information system in the smart large-screen device The user information is obtained, and the push information is dynamically changed, so that the push information not only meets the consumer demands of the users, but also promotes the brand image of the products in the push information.
用户在玩游戏的过程中提高了产品的品牌价值，让产品的辨识度更高，有效的提高了推送信息曝光度，智能大屏设备中的推送信息系统在不断地获取玩家的信息的同时，更精准的个性化改变和推送推送信息。后期在统计推送信息投放效果的时候，智能大屏设备中的推送信息系统更是可以直接通过获取到的日数据，而无需借助第三方检测平台统计。In the process of playing games, users improve the brand value of the product, make the product more recognizable, and effectively improve the exposure of push information. More precise personalized changes and push notifications. In the later stage, when calculating the effect of push information delivery, the push information system in the smart large-screen device can directly use the obtained daily data without relying on third-party testing platforms for statistics.
示例性说明智能大屏设备运行的游戏。An example of a game running on a smart large-screen device.
游戏规则：玩家通过手机控制大屏上的角色击败对手获得积分，系统根据玩家角色积分进行排序，积分在前几名的玩家会在对局结束之后获得相应奖励。Game rules: Players control the characters on the big screen through their mobile phones to defeat their opponents to get points. The system sorts them according to the player's character points. The players with the top points will get corresponding rewards after the game is over.
游戏过程：参见图3，图3是实现本发明实施例的游戏的示例性的流程图。玩家扫码的方式加入游戏，在手机端的操纵页面中的操控杆或是手机内置的陀螺仪传感器操控游戏中的玩家角色人物，人物在玩家操控下进行对战，对战的过程中赢取积分，对局时间结束时可以将积分转化成现金奖励或是提供其他奖品。Game Process: Referring to FIG. 3 , FIG. 3 is an exemplary flowchart of a game implementing an embodiment of the present invention. The player joins the game by scanning the code. The joystick in the control page of the mobile phone or the built-in gyroscope sensor of the mobile phone controls the player characters in the game. Points can be converted into cash prizes or other prizes at the end of the round.
作为示例，参见图4，图4是实现本发明实施例的线下多人即时交互推送信息的示意图，智能大屏设备的推送信息系统可以通过摄像头去获取用户的相关特征信息，包括屏幕前人的年龄和性别、屏幕前驻足的人数等。根据这些信息进行分析，将推荐的推送信息从推送信息服务器下载到智能大屏设备本地。As an example, referring to FIG. 4 , FIG. 4 is a schematic diagram of implementing the offline multi-person real-time interactive push information according to the embodiment of the present invention. The push information system of the intelligent large-screen device can obtain the relevant feature information of the user through the camera, including the person before the screen. age and gender, the number of people standing in front of the screen, etc. According to the analysis of the information, the recommended push information is downloaded from the push information server to the local smart large screen device.
根据屏幕前用户的变化，将推送信息进行相应的排序处理，动态地植入到游戏中。用户在玩游戏的过程中与推送信息深度的互动，使推送信息得到有效的曝光，然后推送信息系统在后台会不断地进行统计推送信息投放效果等相关数据，数据会在智能大屏设备的推送信息系统上可视化地显示，让推送信息主能更直观的看到推送信息的投入产出效果。According to the changes of the user in front of the screen, the push information is sorted accordingly, and it is dynamically implanted into the game. The user interacts deeply with the push information in the process of playing the game, so that the push information can be effectively exposed, and then the push information system will continuously count the relevant data such as the delivery effect of the push information in the background, and the data will be pushed on the intelligent large-screen device. Visual display on the information system allows the push information owner to see the input-output effect of the push information more intuitively.
在图4中示出的游戏服务器包括游戏管理集群、游戏房间集群和游戏场次数据库，存储游戏的不同房间中加入用户的记录，从而在用户加入游戏时由游戏管理集群合理分配房间，维护不同游戏房间的游戏数据的计算。游戏场次数据库用于存储用户加入游戏的场次的记录(也称为游戏场次信息表)，从而由游戏管理集群在用户再次或初次加入游戏时，通过查询游戏场次数据库决定用户参与游戏的场次。The game server shown in FIG. 4 includes a game management cluster, a game room cluster and a game session database, and stores the records of users joining in different rooms of the game, so that when users join the game, the game management cluster allocates rooms reasonably and maintains different games. The calculation of the game data of the room. The game times database is used to store the records of the times the user joins the game (also called the game times information table), so that the game management cluster determines the times the user participates in the game by querying the game times database when the user joins the game again or for the first time.
在图4中示出的推送信息服务器包括大屏推送信息集群和数据库，大屏推送信息集群用于根据智能大屏设备采集的用户特征，到数据查询定向条件(例如地域、年龄和性别等)与用户特征适配的推送信息，并发送到智能大屏设备。The push information server shown in FIG. 4 includes a large-screen push information cluster and a database. The large-screen push information cluster is used to query targeting conditions (such as region, age, and gender, etc.) Push information adapted to user characteristics and sent to smart large-screen devices.
继续说明在智能大屏设备运行游戏的示例性应用场景。参见图5，图5是实现本发明实施例的基于智能大屏设备投放推送信息的场景示意图。智能大屏设备可以部署在各种环境中，包括餐厅/饭店、大型商超、机场/火车站、电影院。Continue to describe an exemplary application scenario of running a game on a smart large-screen device. Referring to FIG. 5, FIG. 5 is a schematic diagram of a scenario for implementing push information delivery based on a smart large-screen device according to an embodiment of the present invention. Smart large-screen devices can be deployed in various environments, including restaurants/restaurants, large supermarkets, airports/train stations, and movie theaters.
继续说明在智能大屏设备运行游戏的示例性应用过程。参见图6，图6是实现本发明实施例的基于智能大屏设备投放推送信息的流程示意图，结合图6示出的步骤进行说明。Continue to describe the exemplary application process of running the game on the smart large-screen device. Referring to FIG. 6 , FIG. 6 is a schematic flowchart of implementing push information delivery based on a smart large-screen device according to an embodiment of the present invention, which is described in conjunction with the steps shown in FIG. 6 .
在步骤201中，移动终端的用户扫码加入智能大屏设备的游戏。In step 201, the user of the mobile terminal scans the code to join the game of the smart large-screen device.
安装推送信息系统的智能大屏设备启动，推送信息系统在大屏开机后自动启动运行，游戏在推送信息系统中开始，用户被屏幕上进行的游戏吸引，用手机或其他移动设备扫码加入游戏。The smart large-screen device installed with the push information system starts up, the push information system starts automatically after the big screen is turned on, and the game starts in the push information system. The user is attracted by the game on the screen, and scans the code with a mobile phone or other mobile device to join the game .
在步骤202中，用户输入在游戏中使用的玩家昵称。In step 202, the user enters a player nickname for use in the game.
在步骤203中，用户选择在游戏中操控的角色。In step 203, the user selects a character to be manipulated in the game.
在步骤204中，智能大屏设备从游戏场次查询游戏场次信息。In step 204, the smart large-screen device queries the game session information from the game session.
用户输入信息后系统将用户信息发送给游戏管理集群，游戏管理集群从游戏场次数据查询游戏场次信息返回给智能大屏设备。After the user enters the information, the system sends the user information to the game management cluster, and the game management cluster queries the game session information from the game session data and returns it to the smart large-screen device.
在步骤205中，智能大屏设备根据游戏的场次时间信息，以倒计时的方式显示游戏开始时间，并进入步骤206等待。In step 205, the smart large-screen device displays the start time of the game in a countdown manner according to the game session time information, and then enters step 206 to wait.
当游戏已经开始时，则跳转到步骤208，用户直接加入游戏。When the game has started, jump to step 208, and the user directly joins the game.
在步骤206中，用户等待游戏开始。In step 206, the user waits for the game to start.
在步骤207中，用户加入游戏。In step 207, the user joins the game.
用户加入游戏后，通过操控界面的摇杆或者是使用内置的陀螺仪传感器进行角色控制，移动终端的程序后台实时将参数发送到游戏管理集群，以由游戏管理集群下发后续游戏过程的游戏数据。After the user joins the game, he controls the character through the joystick on the control interface or uses the built-in gyroscope sensor. The program background of the mobile terminal sends the parameters to the game management cluster in real time, so that the game management cluster can issue the game data of the subsequent game process. .
在步骤208中，智能大屏设备获取人脸信息。In step 208, the smart large-screen device acquires face information.
推送信息系统调用智能大屏设备的摄像头，采集屏幕前2-3米距离内的用户的人脸信息，将人脸信息发送给服务器(例如游戏管理集群)，对数据进行分析处理，例如通过人脸信息分析出用户的年龄段、性别、屏幕前的人数等等相关信息，然后推送适配用户的推送信息给智能大屏设备中的推送信息系统。The push information system calls the camera of the smart large-screen device, collects the face information of the user within 2-3 meters in front of the screen, sends the face information to the server (such as the game management cluster), and analyzes and processes the data, such as through human The face information analyzes the user's age group, gender, the number of people in front of the screen and other relevant information, and then pushes the push information adapted to the user to the push information system in the smart large-screen device.
在步骤209中，智能大屏设备对推送信息进行排序。In step 209, the smart large-screen device sorts the push information.
智能大屏设备中的推送信息，对从大屏推送信息集群接收的推送信息进行排序，其中将适配游戏玩家的推送信息排到前面，以优先在游戏中曝光，然后返回给大屏推送信息集群。The push information in the smart large-screen device sorts the push information received from the large-screen push information cluster, among which the push information that is suitable for game players is ranked first to give priority to exposure in the game, and then returns to the large-screen push information cluster.
在步骤210中，智能大屏设备在游戏中植入推送信息。In step 210, the smart large-screen device implants push information in the game.
智能大屏设备中的推送信息系统，将从大屏推送信息集群的接口获取的推送信息以及智能大屏设备本地的推送信息排序后，以推送信息为图片为例，将图片资源加载并渲染到游戏的页面中。The push information system in the smart large-screen device, after sorting the push information obtained from the interface of the large-screen push information cluster and the local push information of the smart large-screen device, takes the push information as an example, and loads and renders the image resources to the in the game's page.
在步骤211中，智能大屏设备接收用户玩游戏过程中的操作数据。In step 211, the smart large-screen device receives operation data of the user in the process of playing the game.
用户通过移动终端(手机或者平板电脑)操控界面操控游戏中角色，赢取积分，游戏将用户的操作数据发送到游戏管理集群。The user controls the characters in the game through the control interface of the mobile terminal (mobile phone or tablet computer), earns points, and the game sends the user's operation data to the game management cluster.
在步骤212中，智能大屏设备的游戏向推送信息系统发送游戏数据。In step 212, the game of the smart large-screen device sends game data to the push information system.
智能大屏设备中的游戏接收到游戏管理集群发送的游戏积分和玩家的进场退场时间节点后，发送到智能大屏设备的推送信息系统，推送信息系统的后台实时保存为日志数据，可以在后期统计投放效果，从而不必依赖第三方。After the game in the smart large-screen device receives the game points and the player's entry and exit time node sent by the game management cluster, it is sent to the push information system of the smart large-screen device. Post statistics on the delivery effect, so that you don't have to rely on a third party.
在步骤213中，智能大屏设备中的游戏服务器根据游戏数据实时更新用户的游戏积分排名。In step 213, the game server in the smart large-screen device updates the user's game point ranking in real time according to the game data.
在步骤214中，智能大屏设备中的推送信息系统显示用户的游戏积分排名。In step 214, the push information system in the smart large-screen device displays the user's game point ranking.
在步骤215中，游戏结束，智能大屏设备中的游戏将接收奖励中展现给用户。In step 215, the game is over, and the game in the smart large-screen device will be presented to the user in the received reward.
游戏对局时间结束，智能大屏设备的推送信息系统将排名的结果发送到游戏管理集群，游戏管理集群根据排名结果，通过接口将奖励发送到移动终端的游戏中，以呈现给用户。At the end of the game game time, the push information system of the smart large-screen device sends the ranking results to the game management cluster, and the game management cluster sends the rewards to the game on the mobile terminal through the interface according to the ranking results to present to the user.
综上所述，本发明实施例通过推送信息系统中游戏与推送信息结合的模式，实现的技术效果表现在以下方面：To sum up, the embodiment of the present invention achieves the following technical effects through the combination of games and push information in the push information system:
一、通过在游戏过程中植入合适的推送信息，克服了线下投放推送信息时无法获知推送信息是否得到了有效曝光的问题，在用户的关注下对推送信息进行了有效曝光，提升了曝光度，宣传了产品的品牌形象，提高了品牌价值。1. By implanting appropriate push information in the game process, the problem of not being able to know whether the push information has been effectively exposed when the push information is placed offline is overcome, and the push information is effectively exposed under the attention of users, which improves the exposure. degree, publicize the brand image of the product and improve the brand value.
二、通过对用户进行人脸等信息的分析，更精准地给用户提供更符合他们消费诉求的推送信息。2. By analyzing the user's face and other information, it can more accurately provide users with push information that is more in line with their consumption demands.
三、在智能大屏设备中通过接收日志数据病分析，可以帮助推送信息主统计推送信息投放的效果，不再依赖于通过第三方平台，节约成本。3. By receiving log data analysis in the smart large-screen device, it can help push information and mainly count the effect of push information delivery, and no longer rely on third-party platforms to save costs.
以上所述，仅为本发明的实施例而已，并非用于限定本发明的保护范围。凡在本发明的精神和范围之内所作的任何修改、等同替换和改进等，均包含在本发明的保护范围之内。The above descriptions are merely examples of the present invention, and are not intended to limit the protection scope of the present invention. Any modifications, equivalent replacements and improvements made within the spirit and scope of the present invention are included in the protection scope of the present invention.
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| WO (1) | WO2020114016A1 (en) |
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| WO2020114016A1 (en) | 2020-06-11 |
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