CN110830586B - Method and device for reducing influence of multi-user sharing equipment on target audience concentration - Google Patents

Abstract

The application provides a method and a device for reducing influence of multi-user sharing equipment on target audience concentration, and relates to the technical field of internet. According to the method, the first data information of the target user accessing the target push message by using the non-target sharing device is obtained, the first estimation deviation of the target audience concentration is calculated according to the first data information and the initial target audience concentration, so that the first estimation deviation of the target audience concentration is used for correcting the initial target audience concentration, the condition that the target user accesses the target push message by using the non-target sharing device can be taken into consideration, the influence of the multi-user sharing device on the target audience concentration is reduced, the obtained first target audience concentration can be more accurate than the initial target audience concentration, and the accuracy of the target audience concentration can be improved.

Description

Method and device for reducing influence of multi-user sharing equipment on target audience concentration

Technical Field

The application relates to the technical field of internet, in particular to a method and a device for reducing the influence of multi-user sharing equipment on the concentration of a target audience.

Background

In the advertising and marketing industries, Target Audience (TA) refers to a group targeted by an advertisement or marketing campaign, and the group generally consists of members having common attributes such as age, gender, education level, income, and the like. For example, an ad campaign may be targeted to a 20-30 year old male population, the target audience for the ad campaign, and the TA concentration refers to the proportion of the target audience to the total audience.

Conventionally, for a target user, the TA concentration of an advertisement campaign can be counted by counting the behavior data of the target user on a computer, a mobile terminal, or the like.

However, in the conventional method, since multiple users share one device, the TA concentration obtained by the conventional method has a certain error, and the statistical result is not accurate enough.

Disclosure of Invention

The purpose of the present application is to provide a method and an apparatus for reducing the influence of multi-user sharing equipment on the concentration of a target audience, aiming at the defects in the prior art, so as to reduce the error of the concentration of the target audience and improve the accuracy of the concentration of the target audience.

In order to achieve the above purpose, the technical solutions adopted in the embodiments of the present application are as follows:

in a first aspect, an embodiment of the present application provides a method for reducing an influence of a multi-user sharing device on a target audience concentration, including: acquiring first data information of a target user accessing a target push message by using a non-target sharing device, wherein the target user is a user including a target attribute, and the non-target sharing device is a sharing device of which the use data of the target user accessing the target push message is smaller than a preset threshold value; calculating a first estimation deviation of the target audience concentration according to the first data information and the initial target audience concentration; and correcting the initial target audience concentration according to the first estimation deviation of the target audience concentration to obtain the corrected first target audience concentration.

Optionally, the method further includes: acquiring second data information of a target push message accessed by a non-target user by using a target sharing device corresponding to a target user, wherein the target sharing device corresponding to the target user is a sharing device of which the use data of the target push message accessed by the target user is larger than a preset threshold value; calculating a second estimation deviation of the target audience concentration according to the second data information and the initial target audience concentration; and correcting the first target audience concentration according to the second estimation deviation of the target audience concentration and the initial target audience concentration to obtain the corrected second target audience concentration.

Optionally, the obtaining the first data information of the target user accessing the target push message by using the non-target sharing device, where the first data information is time scale information, includes: acquiring attribute information of an access user according to an embedded page of a target push message; determining a target user according to attribute information and the target attribute; acquiring time information of a target user accessing a target push message by using non-target sharing equipment; and according to the time information, determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment.

Optionally, the method further includes: acquiring a target receiving mode and a total user number when target push information is displayed; and calculating the initial target audience concentration according to the target audience mode and the total number of users.

Optionally, the usage data includes: length of use and/or frequency of logins.

Optionally, the target property includes a combination of one or more of the following: city, gender, age, school calendar, income.

In a second aspect, an embodiment of the present application provides an apparatus for reducing an influence of a multi-user sharing device on a target audience concentration, including: the device comprises a first acquisition module, a first calculation module and a first correction module.

The first obtaining module is used for obtaining first data information of a target user accessing a target push message by using a non-target sharing device, wherein the target user is a user including a target attribute, and the non-target sharing device is a sharing device of which the use data of the target user accessing the target push message is smaller than a preset threshold value; the first calculation module is used for calculating first estimation deviation of the target audience concentration according to the first data information and the initial target audience concentration; and the first correction module is used for correcting the initial target audience concentration according to the first estimation deviation of the target audience concentration to obtain the corrected first target audience concentration.

Optionally, the apparatus further comprises: the second acquisition module, the second calculation module and the second correction module; the second acquisition module is used for acquiring second data information of a target push message accessed by a non-target user by using a target sharing device corresponding to a target user, wherein the target sharing device corresponding to the target user is a sharing device with the use data of the target user accessing the target push message larger than a preset threshold value; the second calculation module is used for calculating second estimation deviation of the target audience concentration according to the second data information and the initial target audience concentration; and the second correction module is used for correcting the first target audience concentration according to the second estimation deviation of the target audience concentration and the initial target audience concentration to obtain the corrected second target audience concentration.

Optionally, the first data information is time scale information, and the first obtaining module is specifically configured to obtain attribute information of the access user according to an embedded page of the target push message; determining a target user according to the attribute information and the target attribute; acquiring time information of a target user accessing a target push message by using non-target sharing equipment; and according to the time information, determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment.

Optionally, the apparatus further includes a third obtaining module and a third calculating module; the third acquisition module is used for acquiring the target audience mode and the total number of users when the target push information is displayed; and the third calculation module is used for calculating the initial target audience concentration according to the target audience mode and the total number of users.

Optionally, the usage data includes: length of use and/or frequency of logins.

Optionally, the target property includes a combination of one or more of the following: city, gender, age, school calendar, income.

The beneficial effect of this application is:

in the method and the device for reducing the influence of the multi-user sharing device on the target audience concentration, the first data information that the target user uses the non-target sharing device to access the target push message is obtained, the first estimation deviation of the target audience concentration is calculated according to the first data information and the initial target audience concentration, the initial target audience concentration is corrected according to the first estimation deviation of the target audience concentration, the condition that the target user uses the non-target sharing device to access the target push message can be taken into account, the influence of the multi-user sharing device on the target audience concentration is reduced, the obtained first target audience concentration can be more accurate than the initial target audience concentration, and the accuracy of the target audience concentration can be improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.

FIG. 1 is a schematic flow chart illustrating a method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 2 is a schematic flow chart illustrating another method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 3 is a schematic flow chart illustrating a further method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 4 is a schematic flow chart illustrating another method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 5 is a schematic flow chart illustrating a further method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 6 is a schematic structural diagram of an apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of another apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

FIG. 8 is a schematic structural diagram of another apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations.

Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

Fig. 1 is a schematic flowchart of a method for reducing an influence of a multi-user sharing device on a target audience concentration according to an embodiment of the present application, where an execution subject of the method may be a device that can perform data processing, such as a computer, a server, a processor, and a mobile terminal, as shown in fig. 1, the method includes:

s101, first data information of a target user accessing a target push message by using non-target sharing equipment is obtained.

The target user is a user including a target attribute, and the non-target sharing device is a sharing device of which the use data of the target user accessing the target push message is smaller than a preset threshold value.

The target push message may be a push message of a target news, a target store, a target application, a target travel location, and the like, and the present application is not limited thereto, and of course, the representation form of the target push message is not limited, and the target push message may be a web link, a video, an audio, and the like.

The target attribute may be a single attribute dimension or a multi-attribute cross dimension, for example, the target attribute may be a single attribute dimension of gender or age, or may also be a multi-attribute cross dimension of gender and age.

The target user is a user who satisfies the target attribute, the usage data of the target user accessing the target push message may be used to determine the target sharing device and the non-sharing device corresponding to the target user, optionally, the target sharing device corresponding to the target user may be a device with higher frequency and longer time of the sharing device used by the target user accessing the target push message, and the sharing device with lower usage frequency and shorter time is the non-target sharing device corresponding to the target user. The acquisition of the usage data may be acquired through an embedded page of the target push message, or may be acquired through a monitoring module of a shared access device accessing the target push message, which is not limited herein.

Of course, the application does not limit the type of the sharing device, for example, the sharing device may be a sharing computer, a sharing mobile phone, a sharing tablet computer, a sharing wearable device, and the like, and may correspond to different sharing devices according to an actual application scenario. It should be noted that, according to the type of the usage data, different preset thresholds may be corresponding to the usage data, for example, when the usage data is the usage duration, the preset threshold may be a usage duration threshold, which is not described herein again.

The first data information may be obtained from monitoring the non-target sharing device, or may be obtained from an embedded monitoring page of the target push message, but not limited thereto, for example, the first data information may be time information, frequency information, and the like. Optionally, the first data information may be obtained from an access time of the target push message, where the total access time of the target push message may include: the first data information may specifically be a time ratio, that is, a ratio of the time that the target user accesses the target push message using the non-target sharing device to the total access time of the target push message. For example, a corresponding monitoring module may be installed in the non-target sharing device, so that what webpage a logged-in user browses at what time, what operation is performed, and the like can be monitored, and then the first data information of the target user accessing the target push message by using the non-target sharing device is acquired through the monitoring module.

S102, calculating first estimation deviation of the target audience concentration according to the first data information and the initial target audience concentration.

The initial target audience concentration can be an initial value of the calculated target audience concentration, the first estimation deviation of the target audience concentration can represent an error of the initial target audience concentration, reflects a condition that a target user accesses a target push message by using non-target sharing equipment, and can be obtained by calculation according to the first data information and the initial target audience concentration. For example, assuming that the initial target audience concentration is t1, the first data information is the time scale, and the time scale of the target users accessing the target push message using the non-target sharing device is c1 ', the first estimated deviation is e1, and optionally, the first estimated deviation may be represented as e1 ═ 1-t1 × c 1', although the present application is not limited to this calculation manner, and may be set by itself according to an actual scenario.

S103, correcting the initial target audience concentration according to the first estimation deviation of the target audience concentration, and obtaining the corrected first target audience concentration.

When the initial target audience concentration is corrected through the first estimation deviation of the target audience concentration, the situation that a target user uses non-target sharing equipment to access target push messages can be taken into consideration, the obtained first target audience concentration can be more accurate than the initial target audience concentration, and errors of the initial target audience concentration are reduced.

For example, assuming that the initial target audience concentration is t1, the first estimated deviation is e1, and the corrected first target audience concentration is tr1, optionally tr1 may be expressed as: tr1 is (1+ e1) × t1, but not limited thereto.

To sum up, in the method for reducing the influence of the multi-user sharing device on the target audience concentration provided in the embodiment of the present application, the first data information that the target user uses the non-target sharing device to access the target push message is obtained, and the first estimation deviation of the target audience concentration is calculated according to the first data information and the initial target audience concentration, so that when the initial target audience concentration is corrected according to the first estimation deviation of the target audience concentration, the condition that the target user uses the non-target sharing device to access the target push message can be taken into consideration, the influence of the multi-user sharing device on the target audience concentration is reduced, the obtained first target audience concentration can be more accurate than the initial target audience concentration, and the accuracy of the target audience concentration can be improved.

Fig. 2 is a flowchart illustrating another method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure. Optionally, as shown in fig. 2, the method further includes:

s201, obtaining second data information of the target push message accessed by the non-target user by using the target sharing equipment corresponding to the target user.

The target sharing device corresponding to the target user is the sharing device of which the use data of the target user accessing the target push message is larger than the preset threshold value.

The target sharing device corresponding to the target user may be used by the non-target user, and the information for accessing the target push message through the target sharing device may be further screened by obtaining the second data information of the target push message accessed by the non-target user through using the target sharing device corresponding to the target user by the non-target user, so as to screen the situation that the target push message accessed by the non-target user through using the target sharing device corresponding to the target user. Optionally, the second data information may be time information, frequency information, and the like, but not limited thereto, for example, the second data information may specifically be a time ratio, that is, a ratio of a time that the non-target user accesses the target push message using the target sharing device corresponding to the target user to a total access time of the target push message.

S202, calculating second estimation deviation of the target audience concentration according to the second data information and the initial target audience concentration.

Optionally, on the basis of the first target audience concentration, a second estimated deviation of the target audience concentration may be calculated according to the second data information and the initial target audience concentration, so that an error of the first target audience concentration may be further reduced on the basis of the first target audience concentration.

For example, assuming that the initial target audience concentration is t1, the second data information is a time scale, the time scale of the non-target users accessing the target push message using the target sharing device corresponding to the target user is c1, and the second estimated deviation is e2, alternatively, the second estimated deviation may be represented as e2 — t1 × c1, and of course, the present application does not limit the calculation manner here, and may set itself according to an actual scenario.

S203, correcting the first target audience concentration according to the second estimation deviation of the target audience concentration and the initial target audience concentration, and obtaining the corrected second target audience concentration.

The first target audience concentration is corrected through the second estimation deviation of the target audience concentration, the second estimation deviation of the target audience concentration can reflect the condition that a non-target user uses the target sharing equipment corresponding to the target user to access the target push message, therefore, the condition that the non-target user uses the target sharing equipment corresponding to the target user to access the target push message is taken into account, the influence of the multi-user sharing equipment on the target audience concentration can be reduced, the obtained second target audience concentration can be more accurate than the first target audience concentration, and the accuracy of the target audience concentration can be improved.

Optionally, the corrected second target audience concentration may be calculated by the following method, for example, assuming that the initial target audience concentration is t1, the first target audience concentration is t2, the second estimated deviation is e2, and the corrected second target audience concentration is tr2, optionally, tr2 may be expressed as: without limitation, tr2 is t2-t1 × e 2.

Fig. 3 is a flowchart illustrating a further method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present application. Optionally, as shown in fig. 3, the acquiring the first data information of the target user accessing the target push message by using the non-target sharing device, where the first data information is time scale information, includes:

s301, acquiring attribute information of the access user according to the embedded page of the target push message.

The attribute information of the user can be reflected on the registration page of the target push information by the user, so that the registration page of the access user can be obtained through the embedded page of the target push information, for example, the registration page of the target push information may include a city, a sex, an age, a scholarly, an occupation category, an interest and hobbies and the like of the registration user, and the registration page may be accessed through the embedded page of the target push information, so as to obtain the attribute information of the access user, but not limited to.

Of course, the dimension of the attribute information is not limited in this application, and may be a single-dimensional attribute dimension or a multi-attribute cross dimension.

Optionally, to ensure the accuracy of the data, the acquired attribute information of the access user may be verified in various ways, such as, but not limited to, acquiring at intervals, and acquiring multiple embedded pages.

S302, determining a target user according to the attribute information and the target attribute.

The obtained attribute information may be matched with a target attribute, and if the target attribute includes the target attribute, a user corresponding to the attribute information may be determined to be a target user, otherwise, the user is a non-target user.

S303, acquiring the time information of the target user accessing the target push message by using the non-target sharing equipment.

The time information may be obtained based on an embedded page of the target push message, but not limited thereto. Optionally, when the target user accesses the target push message, the embedded page may record the shared device accessed by the target user, and according to the access condition (for example, access frequency, access time, and the like), it may determine that the target user accesses the target shared device and the non-target shared device of the target push message, and further, in case of the non-target shared device, may obtain time information when the target user accesses the target push message using the non-target shared device, and optionally, the time information may include access start time, access end time, and the like, so that a corresponding access duration may be obtained according to the time information.

S304, according to the time information, determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment.

The time ratio of the target user accessing the target push message by using the non-target sharing device may be determined according to the time information of the target user accessing the target push message by using the non-target sharing device and the ratio of the total access time of the target push message, and certainly, the second data information may also be time ratio information, that is, the second data information may be the ratio of the time of the non-target user accessing the target push message by using the target sharing device corresponding to the target user and the total access time of the target push message, and specific calculation may refer to the foregoing parts, which is not described herein again.

Fig. 4 is a flowchart illustrating another method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present disclosure. Optionally, as shown in fig. 4, the method further includes:

s401, obtaining a target audience mode and a total user number when the target push information is displayed.

S402, calculating initial target audience concentration according to the target audience mode and the total number of users.

Optionally, the target audience mode and the total number of users during the display of the target push information may be obtained through an embedded page of the target push information, or may be obtained through a monitoring module of a shared access device accessing the target push information, which is not limited herein. The target audience mode is the number of users who have accessed the target push message and are target users; the total number of users, that is, the target push message is accessed, optionally, the initial target audience concentration may be obtained according to the target audience mode and the total number of users ratio.

Optionally, the usage data includes: length of use and/or frequency of logins.

The usage data may be used to determine a target sharing device and a non-sharing device corresponding to a target user, and may include a usage duration and/or a login frequency, but is not limited thereto, and optionally, when the usage data is the login frequency, the preset threshold may be a login frequency threshold, for example, when the login frequency of the target user using a certain sharing access device to access a target push message is greater than the login frequency threshold, the sharing access device may be considered as the target sharing device, and otherwise, the sharing access device is the non-target sharing device.

Optionally, the target property includes a combination of one or more of the following: city, gender, age, school calendar, income.

It should be noted that, the target attribute is not limited herein, and other target attributes, such as vehicle family, occupation category, family with baby, etc., may be included. When the target attribute is a single attribute dimension, it may be any of the above, such as: male, female, 20-29 years old, 30-39 years old, etc.; when the target attribute is a multi-attribute cross dimension, the target attribute can be a plurality of combinations of the above, such as 20-29 years old for male, 20-39 years old for female, 20-29 years old for female, the subject and the academic calendar above.

Fig. 5 is a flowchart illustrating a further method for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present application. Optionally, as shown in fig. 5, the method includes:

s501, obtaining a first time proportion of a target user accessing a target push message by using a non-target sharing device and a second time proportion of the non-target user accessing the target push message by using the target sharing device corresponding to the target user.

S502, calculating third estimation deviation of the target audience concentration according to the first time proportion, the second time proportion and the initial target audience concentration.

S503, correcting the initial target audience concentration according to the third estimation deviation of the target audience concentration, and obtaining the corrected third target audience concentration.

The condition that the target users use the non-target sharing devices to access the target push messages and the condition that the non-target users use the target sharing devices corresponding to the target users to access the target push messages are taken into account in the correction of the initial target audience concentration, so that the influence of the multi-user sharing devices on the target audience concentration can be reduced, the error of the target audience concentration can be reduced, and the accuracy of the target audience concentration can be improved.

Here, the present application provides a modified calculation manner, but not limited thereto, assuming that c3 is a time ratio of a Target sharing device corresponding to a Target user being used by a non-Target user, c 3' is a time ratio of the non-Target sharing device being used by the Target user, t3 is an initial Target Audience concentration (TA) of a certain Target push message, and optionally, the third estimated deviation e3 may be represented as:

e3＝t3×c3-(1-t3)×c3′；

the corrected third target audience concentration tr3 may be expressed as:

tr3＝(1-e3)*t3。

for example, assuming that the target user is a female and the target push message is a panning push advertisement, if the ratio of time for accessing the push advertisement by a male in the computer of the acquired female is 5%, the ratio of time for accessing the push advertisement by a female in the computer of the male is 4%, and the initial target audience concentration t is 60%, the third estimated deviation e3 may be expressed as:

e3＝60％×5％-40％*4％＝1.4％；

the corrected third target audience concentration tr3 may be expressed as:

tr3＝(1-1.4％)*60％＝59.16％。

fig. 6 is a schematic structural diagram of an apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present application, the basic principle and the resulting technical effect of the apparatus are the same as those of the corresponding method embodiment, and for a brief description, reference may be made to corresponding contents in the method embodiment for a part not mentioned in this embodiment. As shown in fig. 6, the apparatus includes: a first obtainingmodule 110, afirst calculating module 120 and a first correctingmodule 130.

The first obtainingmodule 110 is configured to obtain first data information of a target user accessing a target push message by using a non-target sharing device, where the target user is a user including a target attribute, and the non-target sharing device is a sharing device whose usage data of the target user accessing the target push message is smaller than a preset threshold; afirst calculating module 120, configured to calculate a first estimated deviation of the target audience concentration according to the first data information and the initial target audience concentration; thefirst correction module 130 is configured to correct the initial target audience concentration according to the first estimation deviation of the target audience concentration, and obtain a corrected first target audience concentration.

Fig. 7 is a schematic structural diagram of another apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present application. Optionally, as shown in fig. 7, the apparatus further includes: a second obtainingmodule 140, asecond calculating module 150 and a second correctingmodule 160; a second obtainingmodule 140, configured to obtain second data information of a target push message accessed by a non-target user using a target sharing device corresponding to a target user, where the target sharing device corresponding to the target user is a sharing device whose usage data of the target user accessing the target push message is greater than a preset threshold; asecond calculation module 150, configured to calculate a second estimated deviation of the target audience concentration according to the second data information and the initial target audience concentration; thesecond correction module 160 is configured to correct the first target audience concentration according to the second estimated deviation of the target audience concentration and the initial target audience concentration, and obtain a corrected second target audience concentration.

Optionally, the first data information is time ratio information, and the first obtainingmodule 110 is specifically configured to obtain attribute information of the access user according to an embedded page of the target push message; determining a target user according to the attribute information and the target attribute; acquiring time information of a target user accessing a target push message by using non-target sharing equipment; and according to the time information, determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment.

Fig. 8 is a schematic structural diagram of another apparatus for reducing the influence of a multi-user sharing device on the target audience concentration according to an embodiment of the present application. Optionally, as shown in fig. 8, the apparatus further includes a third obtainingmodule 170 and athird calculating module 180; a third obtainingmodule 170, configured to obtain a target audience mode and a total number of users when the target push information is displayed; and thethird calculating module 180 is used for calculating the initial target audience concentration according to the target audience mode and the total number of users.

Optionally, the usage data includes: length of use and/or frequency of logins.

Optionally, the target property includes a combination of one or more of the following: city, gender, age, school calendar, income.

The above-mentioned apparatus is used for executing the method provided by the foregoing embodiment, and the implementation principle and technical effect are similar, which are not described herein again.

These above modules may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more microprocessors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), among others. For another example, when one of the above modules is implemented in the form of a Processing element scheduler code, the Processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor capable of calling program code. For another example, these modules may be integrated together and implemented in the form of a system-on-a-chip (SOC).

Fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present application. As shown in fig. 9, the electronic device may include: aprocessor 210, astorage medium 220, and abus 230, wherein thestorage medium 220 stores machine-readable instructions executable by theprocessor 210, and when the electronic device is operated, theprocessor 210 communicates with thestorage medium 220 via thebus 230, and theprocessor 210 executes the machine-readable instructions to perform the steps of the above-mentioned method embodiments. The specific implementation and technical effects are similar, and are not described herein again.

Optionally, the present application further provides a storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the computer program performs the steps of the above method embodiments. The specific implementation and technical effects are similar, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to perform some steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: a U disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application. It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (8)

1. A method of reducing the impact of a multi-user shared device on target audience concentration, comprising:

acquiring first data information of a target user accessing a target push message by using a non-target sharing device, wherein the target user is a user including a target attribute, and the non-target sharing device is a sharing device of which the use data of the target user accessing the target push message is smaller than a preset threshold value;

calculating a first estimation deviation of the target audience concentration according to the first data information and the initial target audience concentration;

correcting the initial target audience concentration according to the first estimation deviation of the target audience concentration to obtain the corrected first target audience concentration;

the obtaining of the first data information of the target user accessing the target push message by using the non-target sharing device includes: acquiring attribute information of an access user according to the embedded page of the target push message; determining the target user according to the attribute information and the target attribute; acquiring time information of the target user accessing the target push message by using the non-target sharing equipment; and determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment according to the time information.

2. The method of claim 1, further comprising:

acquiring second data information of a non-target user accessing the target push message by using a target sharing device corresponding to a target user, wherein the target sharing device corresponding to the target user is a sharing device of which the use data of the target user accessing the target push message is larger than a preset threshold value;

calculating a second estimation deviation of the target audience concentration according to the second data information and the initial target audience concentration;

and correcting the first target audience concentration according to the second estimation deviation of the target audience concentration and the initial target audience concentration to obtain the corrected second target audience concentration.

3. The method of claim 1, further comprising:

acquiring a target audience mode and a total number of users when the target push information is displayed;

and calculating the initial target audience concentration according to the target audience mode and the total number of users.

4. The method of claim 1, wherein the usage data comprises: length of use and/or frequency of logins.

5. The method of any of claims 1-4, wherein the target attributes comprise a combination of one or more of: city, gender, age, school calendar, income.

6. An apparatus for reducing the impact of a multi-user shared device on target audience concentration, comprising: the device comprises a first acquisition module, a first calculation module and a first correction module;

the first obtaining module is configured to obtain first data information of a target user accessing a target push message by using a non-target sharing device, where the target user is a user including a target attribute, and the non-target sharing device is a sharing device in which usage data of the target user accessing the target push message is smaller than a preset threshold; the first data information is time ratio information, and the first obtaining module is specifically used for obtaining attribute information of an access user according to an embedded page of the target push message; determining the target user according to the attribute information and the target attribute; acquiring time information of the target user accessing the target push message by using the non-target sharing equipment; according to the time information, determining the time proportion of the target user accessing the target push message by using the non-target sharing equipment;

the first calculation module is used for calculating first estimation deviation of the target audience concentration according to the first data information and the initial target audience concentration;

and the first correction module is used for correcting the initial target audience concentration according to the first estimation deviation of the target audience concentration to obtain the corrected first target audience concentration.

7. The apparatus of claim 6, further comprising: the second acquisition module, the second calculation module and the second correction module;

the second obtaining module is configured to obtain second data information of a non-target user accessing the target push message by using a target sharing device corresponding to a target user, where the target sharing device corresponding to the target user is a sharing device of which usage data of the target user accessing the target push message is greater than a preset threshold;

the second calculation module is used for calculating second estimation deviation of the target audience concentration according to the second data information and the initial target audience concentration;

and the second correction module is used for correcting the first target audience concentration according to the second estimation deviation of the target audience concentration and the initial target audience concentration to obtain the corrected second target audience concentration.

8. The apparatus of claim 6, further comprising a third acquisition module and a third calculation module;

the third obtaining module is configured to obtain a target audience mode and a total number of users when the target push information is displayed;

and the third calculation module is used for calculating the initial target audience concentration according to the target audience mode and the total number of users.

Images