integrated information management systemTechnical Field
The invention relates to the technical field of information popularization, in particular to a comprehensive information management system.
Background
with the rapid development of the internet, online shopping becomes an indispensable activity in most people's daily lives, and people can purchase required articles from home and abroad by using various large shopping platforms, namely: people select needed articles from a shopping platform and initiate a purchase request, the shopping platform responds to the purchase request of people, generates a corresponding purchase order and pushes the purchase order to a corresponding merchant, and the corresponding merchant packs the articles into an express package and delivers the express package to the hands of people by a courier.
The popularization of the network purchasing mode leads the development of the express industry to be more and more rapid, and according to incomplete statistics, the express packages generated by China on average per day exceed 1 hundred million. Different express packages are circulated to different express stations along with different circulation modes (such as shipping, land transportation, air transportation and the like), and then reach different express stations along with couriers. For express stations, a large number of express packages flow in and flow out every day, and express circulation forms a certain flow resource. Therefore, how to utilize the flow resource formed by the circulation of the express packages to realize the popularization of the information is very important.
disclosure of Invention
The technical problem to be solved by the present invention is to provide a comprehensive information management system, which can match advertisement information for being carried on an express package for an express package circulating to an express site and push matched promotion information when a viewing request of the advertisement information is detected, so as to realize information promotion by using a flow resource formed by circulation of the express package.
In order to solve the above technical problem, a first aspect of the embodiments of the present invention discloses an integrated information management system, which includes a package information acquisition module, an advertisement information management module, and an information promotion management module, wherein:
The parcel information acquisition module is used for receiving parcel information of a target express parcel to be delivered or sent, wherein the parcel information is reported by an acquisition terminal and comprises express bill information on the target express parcel and/or packaging information of the target express parcel;
The advertisement information management module is used for determining advertisement information needing to be carried on the target express package according to the package information received by the package information acquisition module and sending the advertisement information to the advertisement delivery management module so that the advertisement delivery management module carries the advertisement information on the target express package;
The information promotion management module is used for detecting whether an advertisement information viewing request sent by a certain client side is received or not, and pushing promotion information matched with the advertisement information to the client side when the detection result is yes, wherein the advertisement information viewing request is used for requesting to view the advertisement information.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the specific manner in which the advertisement information management module determines, according to the package information received by the package information collection module, the advertisement information that needs to be carried on the target express package is as follows:
The advertisement information management module analyzes types corresponding to different keywords in the package information received by the package information acquisition module to obtain a keyword type set, wherein the keyword type set comprises at least one keyword type;
The advertisement information management module determines the advertisement information matching degree corresponding to each keyword type included in the keyword type set to obtain an advertisement information matching degree set;
The advertisement information management module screens the highest advertisement information matching degree from the advertisement information matching degree set, screens advertisement information matched with keywords of a target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree, and takes the advertisement information as the advertisement information needing to be carried on the target express package, wherein the target keyword type is the keyword type corresponding to the highest advertisement information matching degree.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the advertisement information management module screens, according to the highest advertisement information matching degree, advertisement information matching a keyword of a target keyword type from a predetermined advertisement information database, and a specific manner of serving as advertisement information to be carried on the target express package is as follows:
And the advertisement information management module judges whether the highest advertisement information matching degree is greater than or equal to a preset matching degree threshold value, and when the highest advertisement information matching degree is greater than or equal to the preset matching degree threshold value, the advertisement information matched with the keywords of the target keyword type is screened from a predetermined advertisement information database according to the highest advertisement information matching degree to serve as the advertisement information needing to be carried on the target express package.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the advertisement information management module is further configured to determine a target area to which a recipient address of the target express package belongs when it is determined that the highest advertisement information matching degree is smaller than the preset matching degree threshold;
The advertisement information management module is further configured to acquire a goods sales ranking list corresponding to the target area, and screen, according to the goods sales ranking list, advertisement information matched with the goods sales ranking list from a predetermined advertisement information database, as advertisement information to be carried on the target express package.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the integrated information management system further includes:
And the user behavior management module is used for acquiring user behaviors triggered by different users aiming at different promotion information pushed by the information promotion management module to form a user behavior database.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the user behavior includes at least one of an ordering behavior, a demand issuing behavior, a collecting behavior, a forwarding behavior, a viewing behavior, a praise behavior, and a comment behavior.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the user behavior management module is further configured to count demand and/or consumption of different items by the user according to different types of user behaviors included in the user behavior database, where the items include physical items and/or virtual items.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the advertisement information management module is further configured to adjust advertisement information to be delivered and/or promotion information to be pushed according to the user behavior database formed by the user behavior management module.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, the ledger management module is configured to determine whether a current condition satisfies a ledger condition corresponding to the integrated information management system, and if so, determine a plurality of ledger accounts that need to participate in ledger and a ledger proportion corresponding to each ledger account, calculate a ledger amount corresponding to each ledger account according to the ledger proportion corresponding to each ledger account and an amount to be ledged, and add the calculated ledger amount corresponding to each ledger account to the corresponding ledger account.
as an optional implementation manner, in the first aspect of the embodiment of the present invention, a specific manner of determining, by the ledger management module, whether the current condition satisfies a ledger condition corresponding to the integrated information management system is as follows:
The account distribution management module judges whether the amount of money to be distributed of the comprehensive information management system is larger than or equal to a preset amount threshold value or not, and if yes, the account distribution management module determines that the current condition meets the distribution condition corresponding to the comprehensive information management system; or,
The account division management module judges whether the current date is a pre-agreed account division date or not, and if so, determines that the current condition meets the account division condition corresponding to the comprehensive information management system; or,
And the account distribution management module judges whether the quantity of the articles corresponding to the amount of accounts to be distributed of the comprehensive information management system reaches a preset quantity threshold value, and if so, determines that the current condition meets the account distribution condition corresponding to the comprehensive information management system.
The second aspect of the embodiment of the invention discloses a comprehensive information management method, which is applied to a comprehensive information management system and comprises the following steps:
The method comprises the steps that a comprehensive information management system receives parcel information of a target express package to be delivered or sent, wherein the parcel information is reported by an acquisition terminal and comprises express bill information on the target express package and/or packaging information of the target express package;
The comprehensive information management system determines advertisement information needing to be carried on the target express package according to the received package information, and sends the advertisement information to an advertisement delivery management module so that the advertisement delivery management module carries the advertisement information on the target express package;
the comprehensive information management system detects whether an advertisement information viewing request sent by a certain client side is received or not, and pushes promotion information matched with the advertisement information to the client side when the detection result is yes, wherein the advertisement information viewing request is used for requesting to view the advertisement information.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining, by the integrated information management system, advertisement information to be carried on the target express package according to the received package information includes:
The comprehensive information management system analyzes types corresponding to different keywords in the received package information to obtain a keyword type set, wherein the keyword type set comprises at least one keyword type;
the comprehensive information management system determines the advertisement information matching degree corresponding to each keyword type included in the keyword type set to obtain an advertisement information matching degree set;
The comprehensive information management system screens the highest advertisement information matching degree from the advertisement information matching degree set, screens advertisement information matched with keywords of a target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree, and takes the advertisement information as the advertisement information needing to be carried on the target express package, wherein the target keyword type is the keyword type corresponding to the highest advertisement information matching degree.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the screening, by the integrated information management system, the advertisement information that matches the keyword of the target keyword type from the predetermined advertisement information database according to the highest advertisement information matching degree, and as the advertisement information that needs to be carried on the target express package, includes:
And the comprehensive information management system judges whether the highest advertisement information matching degree is greater than or equal to a preset matching degree threshold value, and when the judgment result is yes, screening advertisement information matched with keywords of a target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree to serve as the advertisement information needing to be carried on the target express package.
as an optional implementation manner, in the second aspect of the embodiment of the present invention, the method further includes:
When the matching degree of the highest advertisement information is judged to be smaller than the preset matching degree threshold value, the comprehensive information management system determines a target area to which the recipient address of the target express package belongs;
The comprehensive information management system acquires an article sales ranking list corresponding to the target area, and screens advertisement information matched with the article sales ranking list from a predetermined advertisement information database according to the article sales ranking list to serve as advertisement information needing to be carried on the target express package.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the method further includes:
The comprehensive information management system collects user behaviors triggered by different users aiming at different pushed popularization information to form a user behavior database.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the user behavior includes at least one of an ordering behavior, a requirement issuing behavior, a collecting behavior, a forwarding behavior, a viewing behavior, a praise behavior, and a comment behavior.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the method further includes:
and the comprehensive information management system counts the demand and/or consumption of different articles of the user according to different types of user behaviors included in the user behavior database, wherein the articles comprise solid articles and/or virtual articles.
as an optional implementation manner, in the second aspect of the embodiment of the present invention, the method further includes:
and the comprehensive information management system adjusts the advertisement information to be delivered and/or the promotion information to be pushed according to the user behavior database.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the method further includes:
The comprehensive information management system judges whether the current conditions meet the branch account conditions corresponding to the comprehensive information management system, if so, determines a plurality of branch account accounts needing to participate in the branch account and the branch account proportion corresponding to each branch account, calculates the branch account amount corresponding to each branch account according to the branch account proportion corresponding to each branch account and the amount of money to be divided, and adds the calculated branch account amount corresponding to each branch account to the corresponding branch account.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining, by the integrated information management system, whether the current condition satisfies a billing condition corresponding to the integrated information management system includes:
The comprehensive information management system judges whether the amount of money to be distributed of the comprehensive information management system is larger than or equal to a preset amount threshold value, if so, the current condition is determined to meet the distribution condition corresponding to the comprehensive information management system; or,
The comprehensive information management system judges whether the current date is a pre-agreed branch date, and if so, the comprehensive information management system determines that the current condition meets the branch condition corresponding to the comprehensive information management system; or,
The comprehensive information management system judges whether the quantity of the articles corresponding to the amount to be split of the comprehensive information management system reaches a preset quantity threshold value, and if yes, the comprehensive information management system determines that the current condition meets the splitting condition corresponding to the comprehensive information management system.
Compared with the prior art, the invention has the beneficial effects that:
in the embodiment of the invention, a parcel information acquisition module is used for receiving parcel information of a target express parcel reported by an acquisition terminal, wherein the parcel information comprises express bill information and/or packaging information; the advertisement information management module is used for determining the advertisement information needing to be carried on the target express package according to the package information and sending the advertisement information to the advertisement putting management module; the information promotion management module is used for detecting whether an advertisement information viewing request sent by a certain client side is received or not, and if so, pushing matched promotion information to the client side. Therefore, the method and the system can match the advertisement information borne on the express package for the express package circulating to the express site and push the matched promotion information when the viewing request of the advertisement information is detected, so as to realize the promotion of the information by utilizing the flow resource formed by the circulation of the express package. In addition, the advertisement information needing to be carried on the express package can be intelligently screened according to the matching degree of the advertisement information corresponding to the keyword type in the collected package information so as to improve the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package, furthermore, the screening basis of the advertisement information can be intelligently adjusted according to the size of the highest matching degree of the advertisement information after the matching degree of the advertisement information corresponding to the keyword type is determined, and the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package is further improved; in addition, user behaviors of different users on different popularization information can be intelligently collected, so that corresponding demand information can be intelligently determined according to the collected user behaviors; in addition, automatic account division of a plurality of account division accounts can be realized, manual operation is reduced, and intelligent management is realized.
drawings
fig. 1 is a schematic structural diagram of an integrated information management system according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of another integrated information management system disclosed in the embodiments of the present invention;
FIG. 3 is a schematic structural diagram of another integrated information management system according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of another integrated information management system disclosed in the embodiment of the present invention.
Detailed Description
For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
the terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.
the embodiment of the invention discloses a comprehensive information management system which can match advertisement information used for bearing an express package for express packages circulating to an express site and push matched popularization information when a viewing request of the advertisement information is detected so as to realize information popularization by utilizing flow resources formed by circulation of the express packages. In addition, the advertisement information needing to be carried on the express package can be intelligently screened according to the matching degree of the advertisement information corresponding to the keyword type in the collected package information so as to improve the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package, furthermore, the screening basis of the advertisement information can be intelligently adjusted according to the size of the highest matching degree of the advertisement information after the matching degree of the advertisement information corresponding to the keyword type is determined, and the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package is further improved; in addition, user behaviors of different users on different popularization information can be intelligently collected, so that corresponding demand information can be intelligently determined according to the collected user behaviors; in addition, automatic account division of a plurality of account division accounts can be realized, manual operation is reduced, and intelligent management is realized. The following are detailed below.
Example one
referring to fig. 1, fig. 1 is a schematic structural diagram of an integrated information management system according to an embodiment of the present invention. As shown in fig. 1, the integrated information management system may include a package information collection module 101, an advertisement information management module 102, and an information promotion management module 103, wherein:
The parcel information acquisition module 101 is configured to receive parcel information of a target express parcel to be delivered or sent, which is reported by an acquisition terminal.
In the embodiment of the present invention, the package information may include express bill information on the target express package and/or package information of the target express package. Optionally, the express note information may be null, or may include information explicitly collected from an express note of the target express package through image recognition and image analysis, that is, the express note information may include recipient information of the target express package, and may further include at least one of an express note number, sender information, and handling attention information (such as a fragile article) of the target express package, and further, if the express note includes article information (such as an article name, an article type, and the like) of an article in the target express package, the express note information may further include article information of the article in the target express package. Still further optionally, the package information of the target express package may be empty, and may also include characteristic information included in image information of an outer package of the target express package and/or image information of the target express package, where the characteristic information may include a merchant LOGO and/or a brand LOGO and/or an article LOGO, and it should be noted that the empty package information of the target express package means that the outer package of the target express package is a normal package that does not include any useful information.
In the embodiment of the present invention, the collection terminal is a collection terminal that is configured or issued by the integrated information management system for the managed or authorized express stations thereof, each express station may be configured with at least one collection terminal, and the express terminal of the express station is configured to manage (for example, collect and report relevant information) express packages that circulate to the express station or need to flow out from the express station, and after the integrated information management system receives the information reported by the collection terminal of the express station, the integrated information management system may determine, according to the information reported by the collection terminal, a circulation type (inflow type or outflow type) of the corresponding express package, a carrier that carries the express package, and package information of the express package, which is not limited in the embodiment of the present invention. The system comprises an acquisition terminal, a comprehensive information management system and a storage terminal, wherein the acquisition terminal can acquire image information of a target express package and perform intelligent image identification operation on the acquired image information to identify the package information of the target express package and report the identified package information of the target express package to the comprehensive information management system, or the acquisition terminal acquires the image information of the target express package and reports the acquired image information to the comprehensive information management system, and after the comprehensive information management system receives the image information reported by the acquisition terminal, the received image information is analyzed through a preset image analysis algorithm to obtain the package information of the target express package corresponding to the image information.
The advertisement information management module 102 is configured to determine, according to the package information of the target express package received by the package information collection module 101, advertisement information that needs to be carried on the target express package, and send the advertisement information to the advertisement delivery management module, so that the advertisement delivery management module carries the advertisement information on the target express package.
in the embodiment of the present invention, the advertisement information management module 102 may determine, intelligently according to the package information of the target express package, matched advertisement information for the target express package, and send the advertisement information to the advertisement delivery management module, where the advertisement delivery management module may be a functional module on the integrated information management system, or the advertisement delivery management module may also be an advertisement delivery management module corresponding to an express site (preferably, the last express site) through which the target express package passes in the circulation process, so as to deliver the advertisement information at the express site (preferably, the last express site). Further optionally, the advertisement information management module 102 may be further configured to determine, according to the package information of the target express package, an advertisement information carrying manner corresponding to the package information of the target express package, and send the advertisement information carrying manner to the advertisement delivery management module, so that the advertisement delivery management module generates the advertisement information carried on the target express package according to the advertisement information carrying manner, so as to reduce a situation that the advertisement information falls off from the target express package, and improve reliability of advertisement information delivery.
further optionally, the advertisement information management module 102 may be further configured to, after determining the advertisement information that needs to be borne on the target express package, generate and store a corresponding relationship between the target express package and the advertisement information, where the corresponding relationship may specifically be a corresponding relationship between a package identifier of the target express package and an identifier of the advertisement information, so as to facilitate subsequent statistics of delivery data of the advertisement information and backtracking of delivery of the advertisement information by the integrated information management system, for example: the number of times of delivering a certain advertisement message, the delivery object of a certain advertisement message, all advertisement messages delivered on all express packages received by a certain recipient, and the like. It should be noted that the package identifier of the target express package uniquely corresponds to the target express package, and may be an express order number of the target express package, or a package identifier uniquely corresponding to the target express package, which is generated by the package information acquisition module 101 after receiving the package information of the target express package, which is not limited in the embodiment of the present invention. Optionally, the corresponding relationship between the target express package and the advertisement information may further include a delivery time of the advertisement information, where the delivery time of the advertisement information may be a time when the advertisement information management module 102 sends the advertisement information to the advertisement delivery management module, or a time when the advertisement delivery management module loads the advertisement information on the target express package, which is fed back by the advertisement delivery management module, and the embodiment of the present invention is not limited.
In the embodiment of the present invention, for example, if the package information includes an article type/article name, the advertisement information matching the article type/article name is retrieved, where the advertisement information matching the article type/article name includes advertisement information of an article that is the same as or close to the article type/article name, further, if the package information includes the article type/article name, it is further necessary to further confirm whether the article type/article name includes a preset privacy keyword, if not, the advertisement information matching the article type/article name is retrieved, and if so, the matching advertisement information is retrieved according to other contents in the package information that do not relate to user privacy; if the package information contains an article trademark, calling advertisement information matched with the article trademark, wherein the advertisement information matched with the article trademark comprises advertisement information of articles under the trademark; if the package information contains the recipient information, calling the advertisement information matched with the recipient information, wherein the advertisement information matched with the recipient information comprises the advertisement information of the articles purchased, to be purchased or browsed by the recipient; if the package information contains the sender information, the advertisement information matched with the sender information is called, and the advertisement information matched with the sender information comprises the advertisement information of other articles sold by the sender. It should be noted that the integrated information management system may be provided with a related storage module for storing the advertisement information of the goods matched with the type of the goods, the brand of the goods, the recipient information and the sender information, so as to enable the reading response to be quicker and the reading efficiency to be higher.
it should be noted that, when a plurality of determined advertisement information exists, the advertisement information management module 102 may determine, according to the first delivery condition, one of the advertisement information that is delivered preferentially from the plurality of advertisement information, and take the advertisement information as the advertisement information that needs to be carried on the target express package; alternatively, the advertisement information management module 102 may also determine one of the advertisement information that is preferentially delivered from the plurality of advertisement information according to the delivery order of the plurality of advertisement information, as the advertisement information that needs to be carried on the target express package.
alternatively, the first push condition may be the advertisement information that appears the most frequently among all the advertisement information identified based on each content of the package information; or the advertisement information of the object with the highest similarity degree with the object in the target express parcel can be obtained, and the similarity degree can be determined according to the character information or the object information; alternatively, the advertisement information may be the advertisement information with the highest transaction amount or the highest evaluation score for the corresponding item among all the advertisement information obtained by matching.
Optionally, the advertisement information delivery sequence may specifically be that the advertisement information is counted and then sorted according to the times of occurrence of the advertisement information, that is, the advertisement information with the largest occurrence time is delivered in the first order, and so on. If there is advertisement information that appears the same number of times, the ordering may be performed according to a further condition, for example, according to a specific index such as sales volume and browsing volume of the article. The specific sorting mode can also be set according to actual needs, and is not more specifically limited herein, and all that is needed is to consider the protection scope of the technical scheme as long as the advertisement and the information can be accurately delivered according to a certain sequence and can help to realize advertisement and information promotion.
And the information promotion management module 103 is configured to detect whether an advertisement information checking request sent by a certain client is received, and when a detection result is yes, push promotion information matched with the advertisement information to the client.
In the embodiment of the invention, the advertisement information viewing request is used for requesting to view the advertisement information carried on the target express package. Optionally, the advertisement information check request is triggered by the user at the client end through scanning or recognizing the advertisement information on the target express package by the APP corresponding to the integrated information management system, the applet portal or the APP authorized by the user and may include a package identifier of the target express package, and further, may include the user information triggering the advertisement information check request. After detecting and receiving an advertisement information viewing request sent by a certain client, the information promotion management module 103 determines whether an express package corresponding to a package identifier included in the advertisement information viewing request is an express package to which advertisement information has been delivered, and when the determination result is yes, determines advertisement information delivered to the corresponding express package according to the package identifier included in the advertisement information viewing request, and triggers and executes an operation of pushing promotion information matched with the advertisement information to the client.
in the embodiment of the present invention, further optionally, the advertisement information viewing request may further include user login information that triggers the advertisement information viewing request through the client, and a presentation form of the promotion information is matched with the user login information. When the user login information indicates that the advertisement information viewing request is triggered by the user through the corresponding app, the presentation form of the promotion information may be a URL link form, may also be image-text link information, and may also be a corresponding operation interface (for example, a selection, a purchase page, etc. including various items matched with the advertisement information), which is not limited in the embodiment of the present invention. For example, if the integrated information management system has a corresponding article transaction platform, the promotion information may also be URL connection information, image-text link information, or an operation interface corresponding to the article transaction platform, optionally, the article trading platform can be an article trading platform of the integrated information management system, can also be an article trading platform corresponding to an article supply merchant establishing a cooperative relationship with the integrated information management system, and can also be an article trading platform corresponding to a third-party e-commerce platform establishing a cooperative relationship with the integrated information management system, the promotion information may also be promotion information generated by the integrated information management system in combination with at least one of an article provided by the integrated information management system itself, an article provided by an article supply merchant establishing a cooperative relationship, and an article provided by a third-party e-commerce platform establishing a cooperative relationship, which is not limited in the embodiment of the present invention.
In an optional embodiment, the specific manner for determining the advertisement information to be carried on the target express package according to the package information of the target express package received by the package information collecting module 101 by the advertisement information managing module 102 may be:
the advertisement information management module 102 analyzes types corresponding to different keywords in the package information received by the package information acquisition module 101 to obtain a keyword type set, wherein the keyword type set comprises at least one keyword type;
The advertisement information management module 102 determines the advertisement information matching degree corresponding to each keyword type included in the keyword type set to obtain an advertisement information matching degree set;
the advertisement information management module 102 screens the highest advertisement information matching degree from the advertisement information matching degree set, and screens advertisement information matched with keywords of a target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree, as advertisement information to be carried on a target express package, wherein the target keyword type is the keyword type corresponding to the highest advertisement information matching degree.
in this optional embodiment, as an optional implementation manner, the advertisement information management module 102 analyzes types corresponding to different keywords in the package information received by the package information collection module 101, and a specific manner of obtaining the keyword type set may be:
The advertisement information management module 102 analyzes all keywords in the package information received by the package information acquisition module 101, matches all analyzed keywords with all predetermined keyword types according to the analyzed semantics of all analyzed keywords, and obtains a keyword type set, where each keyword type included in the keyword type set has at least one corresponding keyword.
In the embodiment of the present invention, the higher the matching degree of the advertisement information is, the higher the matching degree of the advertisement information determined by the advertisement information management module 102 according to the corresponding keyword is with the corresponding relationship personnel (recipients or relationship personnel, etc.) of the target express package.
Therefore, the method and the device can also intelligently screen the advertisement information needing to be carried on the express package according to the matching degree of the advertisement information corresponding to the keyword type in the collected package information so as to improve the matching degree of the screened advertisement information and the requirements of the relevant personnel receiving the target express package.
In this optional embodiment, further optionally, the specific manner of screening the highest advertisement information matching degree from the advertisement information matching degree set by the advertisement information management module 102, and screening the advertisement information matching with the keyword of the target keyword type from the predetermined advertisement information database according to the highest advertisement information matching degree may be:
the advertisement information management module 102 determines whether the highest advertisement information matching degree is greater than or equal to a preset matching degree threshold, and when the determination result is yes, selects advertisement information matched with the keyword of the target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree, and uses the selected advertisement information as the operation of advertisement information to be carried on the target express package.
In this optional embodiment, still further optionally, the advertisement information management module 102 may be further configured to determine a target area to which a recipient address of the target express package belongs when it is determined that the highest matching degree of the advertisement information is smaller than a preset matching degree threshold.
The advertisement information management module 102 is further configured to obtain a goods sales ranking list corresponding to the target area, and screen, according to the goods sales ranking list, advertisement information matched with the goods sales ranking list from a predetermined advertisement information database, as advertisement information that needs to be carried on the target express package.
therefore, the method and the device can also intelligently adjust the screening basis of the advertisement information according to the size of the highest advertisement information matching degree after the advertisement information matching degree corresponding to the keyword type is determined, and further improve the matching degree of the screened advertisement information and the requirements of the related personnel receiving the target express package
In another alternative embodiment, as shown in fig. 2, the integrated information management system may further include a user behavior management module 104, wherein:
and the user behavior management module 104 is configured to collect user behaviors triggered by different users according to different promotion information pushed by the information promotion management module 103, and form a user behavior database.
optionally, the user behavior may include at least one of an ordering behavior, a demand publishing behavior, a collecting behavior, a forwarding behavior, a viewing behavior, a praise behavior, and a comment behavior.
optionally, the user behavior management module 104 is further configured to count demand and/or consumption of different items, including physical items and/or virtual items, of the user according to different types of user behaviors included in the user behavior database.
It can be seen that the integrated information management system described in fig. 2 can also intelligently collect user behaviors of different users for different promotion information, so as to intelligently determine corresponding demand information according to the collected user behaviors.
Optionally, the advertisement information management module 102 is further configured to adjust advertisement information to be delivered and/or promotion information to be pushed according to a user behavior database formed by the user behavior management module 104.
it should be noted that the advertisement information management module 102 and the user behavior management module 104 may perform information interaction, and specifically, the user behavior acquired by the advertisement information management module 102 and acquired by the user behavior management module 104 may be used as a basis for whether to adjust the advertisement information to be delivered and/or the promotion information to be pushed. For example: if the user behavior indicates that the demand and/or consumption of the related articles is higher or greater than a certain preset value, the advertisement information carried on the target express package determined by the advertisement information management module 102 can be considered to meet the user demand, that is, the advertisement information to be delivered and/or the promotion information to be pushed do not need to be adjusted; if the user behavior indicates that the demand and/or consumption of the related articles is low or smaller than a certain preset value, it can be considered that the advertisement information carried on the target express package determined by the advertisement information management module 102 does not meet the user demand, and the advertisement information to be delivered and/or the promotion information to be pushed need to be adjusted.
Therefore, the comprehensive information management system described in fig. 2 can also perform adaptive adjustment on the advertisement information to be delivered and/or the promotion information to be pushed according to the formed user behavior database, so that the accuracy and reliability of the advertisement information to be delivered and/or the promotion information to be pushed are improved.
in another alternative embodiment, as shown in fig. 3, the integrated information management system may further include a ledger administration module 105, wherein:
and the account splitting management module 105 is configured to determine whether the current condition meets an account splitting condition corresponding to the integrated information management system, determine, if yes, a plurality of account splitting accounts which need to participate in the account splitting and an account splitting ratio corresponding to each account splitting account, calculate, according to the account splitting ratio corresponding to each account splitting account and the amount of money to be split, an account splitting amount corresponding to each account splitting account, and add the calculated account splitting amount corresponding to each account splitting account to the corresponding account splitting account.
Optionally, the specific manner for the ledger management module 105 to determine whether the current condition satisfies the ledger condition corresponding to the integrated information management system may be:
the account distribution management module 105 judges whether the amount of money to be distributed of the integrated information management system is greater than or equal to a preset amount threshold, if so, the current condition is determined to meet the distribution condition corresponding to the integrated information management system; or,
The ledger management module 105 judges whether the current date is a pre-agreed ledger date, and if so, determines that the current conditions meet the ledger conditions corresponding to the integrated information management system; or,
the ledger management module 105 judges whether the quantity of the articles corresponding to the amount to be ledged of the integrated information management system reaches a preset quantity threshold value, and if so, determines that the current conditions meet the ledger conditions corresponding to the integrated information management system; or,
The accounting management module 105 determines whether an accounting object corresponding to a certain accounting account triggers an accounting request, determines whether the accounting object is an authorized accounting object when it is determined that the accounting object triggers the accounting request, and if so, determines that the current condition satisfies an accounting condition corresponding to the integrated information management system, where the authorized accounting object is an object authorized to trigger the accounting request.
When the amount of money to be credited is the amount corresponding to the express receiving and sending, the account to be credited can at least comprise an account corresponding to the comprehensive information management system and an account corresponding to the property of the providing site as the express delivery site; when the amount of money to be credited is the amount of money corresponding to the item to be credited, the account to be credited may at least include an account corresponding to the integrated information management system and an account corresponding to a property with the providing place serving as the express delivery site, and further, when the item to be credited includes an item provided by a cooperative merchant or a third-party e-commerce platform, the account to be credited may further include an account corresponding to an object (the cooperative merchant or the third-party e-commerce platform) providing the item, which is not limited in the embodiment of the present invention.
therefore, the comprehensive information management system described in the embodiment of fig. 2 can also realize automatic accounting of a plurality of accounting accounts, reduce manual operation, and realize intelligent management.
In yet another optional embodiment, the information promotion management module 103 may be further configured to determine that the object in the target express package is not from the object transaction platform corresponding to the integrated information management system when the package information of the target express package received by the package information collection module 101 does not include the source information of the object in the target express package; and determining target advertisement information matched with the target express package and sending the determined target advertisement information to an advertisement putting management module, and/or sending target popularization information matched with an article trading platform corresponding to the comprehensive information management system to a sender corresponding to the target express package. The target advertisement information and/or the target promotion information are generated based on the article information of the articles which can be provided by the article trading platform corresponding to the comprehensive information management system.
therefore, targeted advertisement putting and/or information promotion can be achieved, namely when a target express package circulates to an express site corresponding to the comprehensive information management system, whether the express package is an article provided by an article trading platform corresponding to the comprehensive information management system can be judged according to whether information sources of the article in the express package are collected, and if not, advertisement putting and/or promotion information is pushed so as to achieve drainage of users who do not use the article trading platform corresponding to the comprehensive information management system.
in yet another optional embodiment, the package information collecting module 101 may be further configured to count package information of all express packages received by a certain express delivery site within a period of time, and generate article demand information and/or advertisement demand information according to the counted package information of all express packages.
In this optional embodiment, a certain express delivery site is any one of all express delivery sites authorized or managed by the integrated information management system. Optionally, the package information of all the express packages received within a period of time may specifically include package information of all the express packages received within a period of time and capable of collecting item information in the express packages, or may specifically include package information of the express packages corresponding to items listed under an item trading platform corresponding to the integrated information management system within a period of time, or may specifically include package information of all the express packages received within a period of time and capable of collecting item information in the express packages and collected item information does not include a preset privacy keyword.
Therefore, the optional embodiment can also intelligently analyze the demand information based on the received package information of the express package to provide reference basis for realizing advertisement cooperation, e-commerce cooperation, merchant cooperation, purchasing of articles and the like.
In yet another optional embodiment, the package information collecting module 101 may be further configured to count package information of all delivered express packages within a period of time, and classify, according to the article identifiers included in all the package information, the articles in all the express packages including the article identifiers in the package information, so as to obtain an article set of different article categories; counting the quantity of the articles included in each article set, and screening out at least one target article set with the quantity of the articles greater than or equal to a preset quantity threshold value from all the article sets according to the quantity of the articles included in each article set; and generating a purchasing list according to the target item categories corresponding to all the target item sets, and sending the purchasing list to the corresponding purchasing terminal, wherein the purchasing list at least comprises the target item categories corresponding to all the target item sets.
further, the package information collecting module 101 may be further configured to estimate, according to the number of items included in the target item set and the length of the statistical time period, consumption of the items in each target item set in unit time. Wherein, the purchase list may further include the consumption of the items in each target item set in a unit time.
therefore, the optional embodiment can also realize the intelligent purchasing guidance of the articles based on the counted package information containing the article identification, manual statistics is not needed, and the statistical efficiency and the purchasing guidance accuracy rate are improved.
in yet another optional embodiment, the user behavior management module 104 may be further configured to collect resource demand information corresponding to at least one first user, where the certain user is any user who takes an express delivery and/or sends an express delivery at an express delivery site, or any user who registers on a promotion page corresponding to the express delivery site, and the resource demand information corresponding to the first user may be resource demand information of the first user, or resource demand information of a member of the first user, a friend of the first user, or resource demand information of a person served by the first user when the first user serves as an intermediary, which is not limited in the embodiment of the present invention.
The user behavior management module 104 may be further configured to collect resource provision information issued by at least one second user, generate a resource matching relationship between the first user and the second user according to all the collected resource demand information and all the resource issue information, and send a resource matching prompt to the first user and the second user.
The resource providing information issued by the second user may be resource information that can be provided by the second user, resource information that can be provided by a family member, a friend, or other related personnel of the second user, or resource information that is provided by a person served by the second user as an intermediary, which is not limited in the embodiment of the present invention.
Therefore, the optional embodiment can also realize reasonable matching and reasonable utilization of resources in the region, and enriches the functions of the comprehensive information management system.
in yet another optional embodiment, the advertisement information management module 102 may be further configured to determine whether a recipient or a recipient related person corresponding to the recipient information of a certain express package issues the resource demand information according to the recipient information of the certain express package acquired by the package information acquisition module 101 and the resource demand issue information acquired by the user behavior management module 104; and when the issued resource demand information is judged, screening the advertisement information matched with the issued resource demand information from the advertisement information database, and sending the advertisement information matched with the issued resource demand information to the advertisement delivery management module, so that the advertisement delivery management module bears the advertisement information matched with the issued resource demand information on the certain express package.
Therefore, the optional embodiment can also realize the accurate delivery of the advertisement information on the express package based on the actual resource demand information of the receiver or the relation personnel of the receiver.
in yet another optional embodiment, the advertisement information management module 102 may be further configured to determine whether the determined delivery basis matched with the advertisement information on the express package received by a certain recipient meets the requirement of the certain recipient according to the relevant operation behavior of the certain recipient for the advertisement information on the express package received by the certain recipient, which is collected by the user behavior management module 104; and when the requirement of the addressee is judged not to be met, changing the advertisement putting basis aiming at the express package subsequently received by the certain addressee.
In this optional embodiment, for example, when the delivered advertisement information is delivered according to the items in the express package, if the recipient does not view the advertisement information or rarely purchases the same or similar items on the item trading platform related to the integrated information management system after viewing, the advertisement is not delivered according to the items in the express package any more in a period of time when the advertisement is subsequently delivered.
therefore, the optional embodiment can also perform adaptive adjustment on the advertisement delivery basis based on the collected user behaviors, so that the effect of delivering the advertisement information on the express package can be analyzed favorably, and the adaptive adjustment can also be performed on the advertisement delivery basis to improve the effect of delivering the advertisement information on the express package.
In yet another alternative embodiment, the user behavior management module 104 may be further configured to count the operation behaviors of a certain recipient for different categories of advertisement information. The advertisement information management module 102 may also be configured to determine, according to the operation behaviors of a certain recipient for different categories of advertisement information counted by the user behavior management module 104, the acceptance degree of the certain recipient for different categories of advertisement information, and select, from the acceptance degrees of the certain recipient for different categories of advertisement content, a target acceptance degree whose acceptance degree is greater than a preset acceptance degree threshold; and determining the category of the advertisement information corresponding to the target acceptance degree as an advertisement delivery basis for the express package corresponding to the certain recipient in the follow-up process.
Therefore, the optional embodiment can also intelligently analyze the receiving degree of different recipients to different types of advertisement information, not only can the effect of putting the advertisement information on the express package be favorably analyzed, but also the adaptability adjustment can be carried out on the advertisement putting basis so as to improve the effect of putting the advertisement information on the express package.
Example two
The embodiment of the invention discloses a flow diagram of a comprehensive information management method applied to a comprehensive information management system. The comprehensive information management method may include:
The comprehensive information management system receives package information of a target express package to be delivered or sent, wherein the package information comprises express bill information on the target express package and/or package information of the target express package;
The comprehensive information management system determines advertisement information needing to be carried on a target express package according to the received package information, and sends the advertisement information to the advertisement delivery management module so that the advertisement delivery management module carries the advertisement information on the target express package;
The comprehensive information management system detects whether an advertisement information viewing request sent by a certain client side is received or not, and pushes promotion information matched with the advertisement information to the client side when the detection result is yes, wherein the advertisement information viewing request is used for requesting to view the advertisement information.
in an optional embodiment, the integrated information management system determines, according to the received package information, advertisement information to be carried on the target express package, including:
the comprehensive information management system analyzes types corresponding to different keywords in the package information to obtain a keyword type set, wherein the keyword type set comprises at least one keyword type;
The comprehensive information management system determines the advertisement information matching degree corresponding to each keyword type included in the keyword type set to obtain an advertisement information matching degree set;
The comprehensive information management system screens the highest advertisement information matching degree from the advertisement information matching degree set, screens advertisement information matched with keywords of a target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree, and takes the advertisement information as the advertisement information needing to be carried on the target express package, wherein the target keyword type is the keyword type corresponding to the highest advertisement information matching degree.
in this optional embodiment, further optionally, the screening, by the integrated information management system, of the advertisement information matched with the keyword of the target keyword type from the predetermined advertisement information database according to the highest advertisement information matching degree, as the advertisement information to be carried on the target express package, includes:
And judging whether the highest advertisement information matching degree is larger than or equal to a preset matching degree threshold value, and screening advertisement information matched with the keywords of the target keyword type from a predetermined advertisement information database according to the highest advertisement information matching degree to serve as the advertisement information needing to be carried on the target express package when the judgment result is yes.
In another optional embodiment, the integrated information management method may further include:
When the matching degree of the highest advertisement information is judged to be smaller than a preset matching degree threshold value, the comprehensive information management system determines a target area to which the recipient address of the target express package belongs;
The comprehensive information management system acquires an article sales ranking list corresponding to the target area, and screens advertisement information matched with the article sales ranking list from a predetermined advertisement information database according to the article sales ranking list to serve as advertisement information needing to be carried on the target express package.
In yet another optional embodiment, the integrated information management method may further include:
The comprehensive information management system collects user behaviors triggered by different users aiming at different pushed popularization information to form a user behavior database.
optionally, the user behavior includes at least one of an ordering behavior, a demand issuing behavior, a collecting behavior, a forwarding behavior, a viewing behavior, a praise behavior, and a comment behavior.
In yet another optional embodiment, the integrated information management method may further include:
and the comprehensive information management system counts the demand and/or consumption of different items of the user according to different types of user behaviors contained in the user behavior database, wherein the items comprise physical items and/or virtual items.
in yet another optional embodiment, the integrated information management method may further include:
And the comprehensive information management system adjusts the advertisement information to be delivered and/or the promotion information to be pushed according to the user behavior database.
In yet another optional embodiment, the integrated information management method may further include:
the comprehensive information management system judges whether the current conditions meet the branch account conditions corresponding to the comprehensive information management system, if so, determines a plurality of branch account accounts needing to participate in the branch account and a branch account proportion corresponding to each branch account, calculates the branch account amount corresponding to each branch account according to the branch account proportion corresponding to each branch account and the amount of money to be divided, and adds the calculated branch account amount corresponding to each branch account into the corresponding branch account.
Further optionally, the determining, by the integrated information management system, whether the current condition meets the billing condition corresponding to the integrated information management system includes:
judging whether the amount of money to be credited of the comprehensive information management system is larger than or equal to a preset amount threshold value, if so, determining that the current condition meets an accounting condition corresponding to the comprehensive information management system; or,
Judging whether the current date is a pre-agreed accounting date, if so, determining that the current condition meets the accounting condition corresponding to the comprehensive information management system; or,
and judging whether the quantity of the articles corresponding to the amount to be subjected to the accounting of the comprehensive information management system reaches a preset quantity threshold value, if so, determining that the current condition meets the accounting condition corresponding to the comprehensive information management system.
Therefore, the comprehensive information management method described by the embodiment of the invention can match the advertisement information used for bearing the express package for the express package circulating to the express site and push the matched promotion information when the viewing request of the advertisement information is detected, so as to realize the promotion of the information by utilizing the flow resource formed by the circulation of the express package. In addition, the advertisement information needing to be carried on the express package can be intelligently screened according to the matching degree of the advertisement information corresponding to the keyword type in the collected package information so as to improve the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package, furthermore, the screening basis of the advertisement information can be intelligently adjusted according to the size of the highest matching degree of the advertisement information after the matching degree of the advertisement information corresponding to the keyword type is determined, and the matching degree of the screened advertisement information and the requirement of the relevant personnel receiving the target express package is further improved; in addition, user behaviors of different users on different popularization information can be intelligently collected, so that corresponding demand information can be intelligently determined according to the collected user behaviors; in addition, automatic account division of a plurality of account division accounts can be realized, manual operation is reduced, and intelligent management is realized.
EXAMPLE III
referring to fig. 4, fig. 4 is a schematic structural diagram of another integrated information management system according to an embodiment of the present invention. As shown in fig. 4, the integrated information management system may include:
a memory 401 storing executable program code;
A processor 402 coupled with the memory 401;
the processor 402 calls the executable program code stored in the memory 401 to perform the functions of all the modules in the first embodiment, or the computer program causes the computer to perform the steps in the integrated information management method described in the second embodiment.
example four
An embodiment of the present invention discloses a computer-readable storage medium storing a computer program for electronic data exchange, wherein the computer program causes a computer to execute the functions of all the modules described in the first embodiment, or the computer program causes a computer to execute the steps in the integrated information management method described in the second embodiment.
EXAMPLE five
An embodiment of the present invention discloses a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute the functions of all the modules described in the first embodiment, or to cause the computer to execute the steps in the integrated information management method described in the second embodiment.
the above-described embodiments of the integrated information management system are only illustrative, wherein the modules described as separate components may or may not be physically separate, and the components displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, wherein the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable rewritable Read-Only Memory (EEPROM), a compact disc-Read-Only Memory (CD-ROM) or other magnetic disk memories, a magnetic tape Memory, a magnetic disk, a magnetic tape Memory, a magnetic tape, and a magnetic tape, Or any other medium which can be used to carry or store data and which can be read by a computer.
finally, it should be noted that: the integrated information management system disclosed in the embodiment of the present invention is only a preferred embodiment of the present invention, and is only used for illustrating the technical solution of the present invention, not limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.