A kind of implementation method of the small shop promotion new model of HuitongTechnical field
The present invention relates to the promotion new model technical field of conventional via, specially a kind of small shop promotion new model of HuitongImplementation method.
Background technique
Conventional via is that kinds of goods are directly pushed into the small shop of terminal by way of distributing under line, is fought in current brand competitionFierceness, flow are king, and terminal leading epoch, brand quotient cultivates intensely to each channel, and electric business is opposite with the sales field KA Transaction InformationIt is open, transparent, but traditional channel is managed by dealer, and brand quotient is difficult to control terminal and sale, advertising campaign policy are implementedSituations such as.
1. in order to obtain covering terminal quantity, the terminal amount of stocking up, the promotion paving information such as goods amount, some brand chambers of commerce are to sellingQuotient provides JXC System, the typing of relevant information is carried out by dealer, but because human intervention is serious, the information truth of acquisitionProperty, accuracy, integrality fall flat；There are also some brand quotient to use dealer ERP plug-in unit, it is intended to pass through plug-in unitThe automatic data for obtaining dealer's ERP system, but restricted by the various factors such as dealer's fitness and ERP operating specification,The data of acquisition are not also available；
2. providing JXC System to dealer, because dealer manages multiple brands, and often it is chosen by artificial treatment completelyThe typing of selecting property, availability of data are very low with referential；Plug-in unit is installed to dealer ERP, because dealer has all scrupulous, cooperationSpend low, and ERP uses lack of standardization, product, the equal disunity of shops, and the data needs of acquisition take a significant amount of time and cleared up, ifUsing lead-in mode, data are discontinuous, and missing highlights, and data application is difficult；The data that can not be obtained or obtain are untrue, quasi-Really, brand quotient continuously, completely, can not just be allowed really to control terminal and sale, promotional offer resource, the implementation of conditions of policy.
In view of the above-mentioned problems, carrying out innovative design on the basis of the promotion of original conventional via.
Summary of the invention
The purpose of the present invention is to provide a kind of implementation methods of the small shop promotion new model of Huitong, to solve above-mentioned background skillIt is proposed conventional via channel when realizing the circulation of cargo in art, it is difficult to control terminal and sale, advertising campaign policy are implementedSituations such as the problem of.
To achieve the above object, the invention provides the following technical scheme: a kind of realization side of the small shop promotion new model of HuitongMethod the described method comprises the following steps:
Step 1: after shops user is by concern " Huitong little Dian " public platform, the small routine of the small shop event promotion of Huitong is scanned tooEnter Huitong little Dian (shop) small routine after positive code, event promotion code is associated with brand quotient, dealer, action message, and shops usesWhen family is scanned for the first time, automatic prompt registration is completely filled in and can be succeeded in registration by prompt, and salesman's first time barcode scanning logs in, and mentionsShopkeeper's code can be scanned by showing, skipped registration link automatically to belong to salesman and entered small routine, succeed in registration while automatic default participates inThis grade of activity；Shops user scans new event promotion code for the second time, and barcode scanning directly logins successfully and participates in this grade of activity automatically(every grade of activity all customizes exclusive event promotion code)；
Step 2: user can independently select participation activity by " effort scale ", " member's activity ", shopkeeper and salesman are successfully participated inWhat user can obtain the activity discount coupon checks and writes off function；Success participates in " shops's activity ", and shopkeeper and salesman user can obtainParticipate in the function that the activity placed an order and got preferential detail；
Step 3: member can check and write off the movable discount coupon of " member activity " type participated in by checking and writing off module, discount coupon byConsumer-user is shown by Huitong little Dian (member)；Data programming count is checked and write off, can return and look into " checking and writing off historical query ", andAutomatically it is movable wait settle accounts in detail to be added to this, the voucher as the clearing of subsequent rebating；Member, can by checking and writing off settlement moduleCheck each shelves participated in it is movable check and write off, clearing situation, can check each running total check and write off number, settled accounts number, number to be settled accounts,Settlement time section, settlement time, abnormal feedback, clearing rebating confirm function, and activity is checked and write off clearing state and is divided into are as follows: carries outIn, wait settle accounts, settled accounts；
Step 4: member can carry out lower single operation by lower single module online to the commodity with the associated each brand quotient of shops,Order directly returns to brand quotient, dealer after submitting, in management platform, order that brand quotient, dealer submit shopsDelivery processing is carried out, shops user can check History Order delivery state in " my order " and carry out receive confirmation or cancellationOrder operation, order state are divided into: wait deliver, wait receive, received, cancelled；
Step 5: shopkeeper user can manage shops salesman, including revocation salesman, transfer shopkeeper's body by " my salesman " modulePart function；Shopkeeper user can check the associated brand quotient of shops and distributor information by " affiliated dealer " module.
Preferably, Huitong little Dian (member) small routine includes effort scale, " my certificate " module, gets discount couponFunction and module.
Preferably, the user is directly entered Huitong little Dian (member) by scanning Huitong little Dian (member) small routine codeSmall routine, key authorization registration can normally check each page functional module.
Preferably, the user can independently select to get movable discount coupon by homepage effort scale, get successfully automaticDiscount coupon two dimensional code is popped up, hotel owner is presented to and can scan and check and write off.
Preferably, the discount coupon is got quantity and can be set by member, can limit each user and be only capable of getting onceOr repeatedly.
Preferably, the user enters activity details page by clicking effort scale, and it is available can be directly viewable discount couponShops's list, and shops's list by distance from closely to far arrangement presentation is carried out, user can click shops's situational map, directly obtainGet shop navigation routine.
Preferably, the user can check all discount coupons got, selection activity is preferential by " my certificate " moduleCertificate is simultaneously clicked " using immediately ", and discount coupon two dimensional code can be popped up, and so that hotel owner checks and writes off, and discount coupon is classified are as follows: " be not used,It has used, is out of date ".
Compared with prior art, the beneficial effects of the present invention are: the implementation method of the small shop promotion new model of the Huitong, passes throughRetrospective (the small shop code of Huitong), electronic coupons realize that the small shop promotion of terminal executes overall process and controls, help brand quotient effectiveThe pain spot encountered in terms of distributing promotion and problem are solved, allows brand quotient quickly to grasp true end message, has a clear understanding of and sellQuotient promotes to promote and implement and each department advertising campaign practice condition, and promotional offer is allowed to go directly small shop, consumer；And by trueActivity winds up the case data as the foundation that promotion prediction aim parameter reasonability is judged and further inquires into the market space with dealer.
Detailed description of the invention
Fig. 1 is a kind of Huitong little Dian (shop) flow diagram of the present invention；
Fig. 2 is a kind of Huitong little Dian (member) flow diagram of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, completeSite preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based onEmbodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every otherEmbodiment shall fall within the protection scope of the present invention.
Referring to Fig. 1, the present invention provides a kind of technical solution: a kind of implementation method of the small shop promotion new model of Huitong, sideMethod the following steps are included:
Step 1: after shops user is by concern " Huitong little Dian " public platform, the small routine of the small shop event promotion of Huitong is scanned tooEnter Huitong little Dian (shop) small routine after positive code, event promotion code is associated with brand quotient, dealer, action message, and shops usesWhen family is scanned for the first time, automatic prompt registration is completely filled in and can be succeeded in registration by prompt, and salesman's first time barcode scanning logs in, and mentionsShopkeeper's code can be scanned by showing, skipped registration link automatically to belong to salesman and entered small routine, succeed in registration while automatic default participates inThis grade of activity；Shops user scans new event promotion code for the second time, and barcode scanning directly logins successfully and participates in this grade of activity automatically(every grade of activity all customizes exclusive event promotion code)；
Step 2: user can independently select participation activity by " effort scale ", " member's activity ", shopkeeper and salesman are successfully participated inWhat user can obtain the activity discount coupon checks and writes off function；Success participates in " shops's activity ", and shopkeeper and salesman user can obtainParticipate in the function that the activity placed an order and got preferential detail；
Step 3: member can check and write off the movable discount coupon of " member activity " type participated in by checking and writing off module, discount coupon byConsumer-user is shown by Huitong little Dian (member)；Data programming count is checked and write off, can return and look into " checking and writing off historical query ", andAutomatically it is movable wait settle accounts in detail to be added to this, the voucher as the clearing of subsequent rebating；Member, can by checking and writing off settlement moduleCheck each shelves participated in it is movable check and write off, clearing situation, can check each running total check and write off number, settled accounts number, number to be settled accounts,Settlement time section, settlement time, abnormal feedback, clearing rebating confirm function, and activity is checked and write off clearing state and is divided into are as follows: carries outIn, wait settle accounts, settled accounts；
Step 4: member can carry out lower single operation by lower single module online to the commodity with the associated each brand quotient of shops,Order directly returns to brand quotient, dealer after submitting, in management platform, order that brand quotient, dealer submit shopsDelivery processing is carried out, shops user can check History Order delivery state in " my order " and carry out receive confirmation or cancellationOrder operation, order state are divided into: wait deliver, wait receive, received, cancelled；
Step 5: shopkeeper user can manage shops salesman, including revocation salesman, transfer shopkeeper's body by " my salesman " modulePart function；Shopkeeper user can check the associated brand quotient of shops and distributor information by " affiliated dealer " module.
Huitong little Dian (member) small routine includes effort scale, " my certificate " module, the function and module for getting discount coupon,Shop activity is known convenient for users to (member) real-time online, then according to the wish activity of oneself and gets discount coupon,It allows consumer to make a profit, by neck certificate promotion, increases shop sales volume.
User is directly entered Huitong little Dian (member) small routine, a key by scanning Huitong little Dian (member) small routine codeAuthorization registration can normally check each page functional module, and user can be by direct barcode scanning you can learn that shop message.
User can independently select to get movable discount coupon, get successfully automatic spring discount coupon by homepage effort scaleTwo dimensional code is presented to hotel owner and can scan and checks and writes off, and after user gets discount coupon, then direct purchase corresponding goods are shown excellentFavour certificate two dimensional code, it is easy to use.
Discount coupon is got quantity and can be set by member, can limit each user and be only capable of getting one or many, shopBackstage can synchronize online with real-time update coupon information according to In-store Events promotion, while can control discount coupon and providing numberAmount, resource is maximized.
User enters activity details page by clicking effort scale, can be directly viewable the available shops's list of discount coupon,And shops's list by distance from closely to far arrangement presentation is carried out, user can click shops's situational map, be directly obtained shop navigationRoute adds map navigation function, and neighbouring shop is directly found convenient for user, increases user experience, while being conducive to thisThe below-the-line promotion of program.
User can check that all discount coupons got, selection activity discount coupon are simultaneously clicked " vertical by " my certificate " moduleUse ", discount coupon two dimensional code can be popped up, so that hotel owner checks and writes off, and discount coupon classify are as follows: " be not used, using, be already expiredPhase ", so that discount coupon more transparence, user can know the service condition of oneself discount coupon in real time.
Embodiment one: small routine basic function includes: shop/member registration, positioning, Banner displaying, Activity Show, excellentFavour certificate checks and writes off, places an order online, check and write off clearing, checking the basic functions such as membership information, Huitong little Dian (shop) small routine, for terminalSmall shop uses, and checks the action message of brand quotient publication, and is checked and write off online to movable discount coupon；Check that rebating settles accounts feelingsCondition has exception that can be fed directly to brand quotient；Small shop places an order to dealer online, and carries out confirmation of receiving；
Embodiment two: Huitong little Dian (member) small routine is used for consumer, including is registered, got under discount coupon, line using excellentFavour certificate simultaneously obtains commodity, checks the action message of brand quotient publication, and gets discount coupon；It checks shops nearby, is bought simultaneously to shopOne key is checked and write off；
Embodiment three: management platform is used for brand quotient, dealer, and platform has permission control；Brand quotient and dealer use function1. brand quotient can be respectively as follows:: being created and issued advertising campaign information and promotion code, check shops's order, and specified or default warpIt sells quotient and carries out order operation, the settlement management of brand quotient and dealer and rebating processing；2. dealer: check small shop order,And carry out delivery processing；It checks and the clearing and rebating situation before brand quotient and shops.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be withA variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understandingAnd modification, the scope of the present invention is defined by the appended.