技术领域technical field
本发明实施例涉及广告推广技术，尤其涉及一种电梯广告推荐方法、装置、设备及存储介质。Embodiments of the present invention relate to advertisement promotion technology, and in particular to an elevator advertisement recommendation method, device, equipment and storage medium.
背景技术Background technique
电梯广告作为电梯轿厢内的一种广告形式。相较于一般线下平面广告，电梯广告具有较强的强制性，易于精准的完成客户采样的特性。相较于在线广告，只是针对在线用户个人，或者在线用户相关客户的个体性、小范围的推荐。电梯广告面对的广告对象，是一个特定时间段内，特定封闭空间内的群体对象。Elevator advertising is a form of advertising in the elevator car. Compared with general offline print advertisements, elevator advertisements are more compulsive and easy to accurately complete customer sampling. Compared with online advertising, it is only an individual and small-scale recommendation for individual online users or related customers of online users. The advertising object of the elevator advertisement is a group object in a specific closed space within a specific time period.
针对在线广告，各种推荐算法已经有了很成熟的架构与实践应用。但是针对电梯广告的智能化精准推送方法仍然存在很多问题。现有技术中的电梯广告推荐方法，一般仅考虑电梯内客户群体的单一共同性，例如性别或年龄占比。或者只考虑某一子群体的共同特性，例如人脸识别发现正在看屏幕的客户共同特性，导致广告推荐精度不高。For online advertising, various recommendation algorithms already have a mature structure and practical application. However, there are still many problems in the intelligent and precise push method for elevator advertisements. The elevator advertisement recommendation method in the prior art generally only considers a single commonality of customer groups in the elevator, such as gender or age ratio. Or only consider the common characteristics of a certain subgroup, such as face recognition to find the common characteristics of customers who are looking at the screen, resulting in low accuracy of advertisement recommendation.
发明内容Contents of the invention
本发明提供一种电梯广告推荐方法、装置、设备及存储介质，实现了针对电梯内全部客户的广告推荐方式，提高了电梯广告推荐的精确度。The invention provides an elevator advertisement recommendation method, device, equipment and storage medium, which realizes the advertisement recommendation mode for all customers in the elevator and improves the accuracy of the elevator advertisement recommendation.
第一方面，本发明实施例提供了一种电梯广告推荐方法，包括：In the first aspect, the embodiment of the present invention provides an elevator advertisement recommendation method, including:
依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；Based on the collected customer information in the elevator and the market feedback customer model, determine the first group of common interest values;
依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，所述共同兴趣值是指客户对于待播放广告类型的兴趣值；Determine the second group of common interest values according to the collected customer information in the elevator and the advertiser's estimated customer model; wherein, the common interest value refers to the customer's interest value for the type of advertisement to be played;
依据所述第一组共同兴趣值、所述第二组共同兴趣值以及广告业务指标确定广告顺序评估值；determining an advertisement sequence evaluation value according to the first group of common interest values, the second group of common interest values, and the advertisement service index;
根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。The playing sequence of the advertisements to be played is determined according to the evaluation value of the advertisement order and pushed to the display screen for playing in sequence.
第二方面，本发明实施例还提供了一种电梯广告推荐装置，包括：In the second aspect, the embodiment of the present invention also provides an elevator advertisement recommendation device, including:
第一组共同兴趣值确定模块，用于依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；The first group of common interest value determining module is used to determine the first group of common interest value according to the collected customer information in the elevator and the market feedback customer model;
第二组共同兴趣值确定模块，用于依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，所述共同兴趣值是指客户对于待播放广告类型的兴趣值；The second group of common interest value determining module is used to determine the second group of common interest value based on the collected customer information in the elevator and the advertiser's estimated customer model; wherein, the common interest value refers to the customer's interest in the advertisement to be played type of interest value;
广告顺序评估值确定模块，用于依据所述第一组共同兴趣值、所述第二组共同兴趣值以及广告业务指标确定广告顺序评估值；An advertisement sequence evaluation value determining module, configured to determine an advertisement sequence evaluation value according to the first group of common interest values, the second group of common interest values, and advertisement service indicators;
播放顺序确定模块，用于根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。The playing order determining module is used to determine the playing order of the advertisements to be played according to the evaluation value of the advertisement order and push them to the display screen for playing in sequence.
第三方面，本发明实施例还提供了一种设备，所述设备包括：In a third aspect, an embodiment of the present invention also provides a device, the device comprising:
一个或多个处理器；one or more processors;
存储器，用于存储一个或多个程序；memory for storing one or more programs;
图像采集装置，用于采集客户图像；An image acquisition device for acquiring customer images;
摄像头，用于实时采集各客户的视线焦点；The camera is used to collect the sight focus of each customer in real time;
当所述一个或多个程序被所述一个或多个处理器执行，使得所述一个或多个处理器实现如上述第一方面中所述的电梯广告推荐方法。When the one or more programs are executed by the one or more processors, the one or more processors implement the elevator advertisement recommendation method as described in the first aspect above.
第四方面，本发明实施例还提供了一种计算机可读存储介质，其上存储有计算机程序，其特征在于，该程序被处理器执行时实现如上述第一方面中所述的电梯广告推荐方法。In the fourth aspect, the embodiment of the present invention also provides a computer-readable storage medium, on which a computer program is stored, which is characterized in that, when the program is executed by a processor, the elevator advertisement recommendation as described in the first aspect above is realized method.
上述实施例提供的电梯广告推荐方法、装置、设备及存储介质，通过依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，共同兴趣值是指客户对于待播放广告类型的兴趣值；依据第一组共同兴趣值、第二组共同兴趣值以及广告业务指标确定广告顺序评估值；根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放的技术手段，从广告设计方自身出发，考虑广告预想的目标客户信息的分析与拟合。解决了现有的电梯广告推荐方案中仅考虑客户群体单一共性的问题，实现了针对电梯内全部客户的广告推荐方式，提高了电梯广告推荐的精确度。The elevator advertisement recommendation method, device, equipment, and storage medium provided in the above embodiments determine the first group of common interest values based on the collected customer information in the elevator and the market feedback customer model; and the advertiser's estimated customer model to determine the second group of common interest values; wherein, the common interest value refers to the customer's interest value for the type of advertisement to be played; based on the first group of common interest values, the second group of common interest values and the advertising business Indicators determine the evaluation value of the advertising sequence; determine the playing sequence of the advertisements to be played according to the evaluation value of the advertising sequence and push them to the display screen for playback in sequence, starting from the advertising designer itself, considering the analysis and fitting of the expected target customer information of the advertisement . It solves the problem that only a single commonality of customer groups is considered in the existing elevator advertising recommendation scheme, realizes the advertising recommendation method for all customers in the elevator, and improves the accuracy of elevator advertising recommendation.
附图说明Description of drawings
图1为本发明实施例一提供的电梯广告推荐方法的流程图；Fig. 1 is a flow chart of an elevator advertisement recommendation method provided by Embodiment 1 of the present invention;
图1a为本发明实施例一提供的电梯广告显示屏的结构示意图；Fig. 1a is a schematic structural diagram of an elevator advertisement display screen provided by Embodiment 1 of the present invention;
图2为本发明实施例二提供的电梯广告推荐方法的流程图，；FIG. 2 is a flow chart of an elevator advertisement recommendation method provided in Embodiment 2 of the present invention;
图3为本发明实施例三提供的电梯广告推荐方法的流程图Fig. 3 is a flow chart of the elevator advertisement recommendation method provided by Embodiment 3 of the present invention
图4是本发明实施例三提供的一种电梯广告推荐方法的流程图；Fig. 4 is a flow chart of an elevator advertisement recommendation method provided by Embodiment 3 of the present invention;
图5为本发明实施例四提供的电梯广告推荐装置的结构示意图；FIG. 5 is a schematic structural diagram of an elevator advertisement recommendation device provided in Embodiment 4 of the present invention;
图6为本发明实施例五提供的一种设备的结构示意图。FIG. 6 is a schematic structural diagram of a device provided by Embodiment 5 of the present invention.
具体实施方式Detailed ways
下面结合附图和实施例对本发明作进一步的详细说明。可以理解的是，此处所描述的具体实施例仅仅用于解释本发明，而非对本发明的限定。另外还需要说明的是，为了便于描述，附图中仅示出了与本发明相关的部分而非全部结构。另外还需要说明的是，为了便于描述，附图中仅示出了与本发明相关的部分而非全部结构。The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings but not all structures. In addition, it should be noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings but not all structures.
实施例一Embodiment one
图1为本发明实施例一提供的电梯广告推荐方法的流程图，本实施例可适用于电梯轿厢、地铁车厢以及公交车内的音视频广告推荐的情况，该方法可以电梯广告推荐装置来执行，该电梯广告推荐装置可以通过软件和/或硬件的方式实现。Fig. 1 is the flowchart of the elevator advertisement recommendation method provided by Embodiment 1 of the present invention. This embodiment can be applied to the situation of audio and video advertisement recommendation in elevator cars, subway cars and buses. This method can be implemented by an elevator advertisement recommendation device. Execution, the elevator advertisement recommending device can be realized by means of software and/or hardware.
在公交车、地铁、电梯等场景中，人们需要在这些场景中停留一段时间才可以到达目的地。在这段时间，人们无法做出有价值或有意义的事件，而选择发呆、玩手机或闭目养神等。而随着互联网媒体的发展以及网络技术的发展，一些广告商可以在公交车、地铁或电梯内进行广告或视频等信息的播放，一方面可以利用到人们的闲余时间进行信息的推广，另一方面减短人们在密闭的空间内所感知到的等待时长。In scenes such as buses, subways, and elevators, people need to stay in these scenes for a period of time before reaching their destination. During this period of time, people are unable to make valuable or meaningful events, and choose to be in a daze, play with mobile phones, or close their eyes to rest. With the development of Internet media and network technology, some advertisers can play advertisements or videos in buses, subways or elevators. On the one hand, they can use people’s spare time to promote information. On the one hand, it shortens the perceived waiting time of people in a confined space.
在公交车、地铁、电梯等密闭空间内所提供的广告或其他视频的播放，一般是将提前安排好的广告节目设置在这些空间内的显示器中，然后按顺序循环反复地播放。For the broadcasting of advertisements or other videos provided in confined spaces such as buses, subways, and elevators, generally pre-arranged advertisement programs are set on displays in these spaces, and then played repeatedly in order.
电梯内提供广告的显示屏一般包括主屏和副屏，主屏是显示屏中处于副屏的上方、比副屏面积大且可以进行音视频播放的屏幕。副屏是显示屏中处于主屏的下方、比主屏面积小且只能进行视频或者图片播放的屏幕。需要说明的是，由于实际应用中，主屏所播放的广告大部分是广告商通过竞价的方式来确定主屏播放的广告类型和广告时长。因此，本实施例提供的电梯广告推荐方法主要是针对电梯内副屏所播放的广告类型。The display screens that provide advertisements in elevators generally include a main screen and a secondary screen. The main screen is a screen that is located above the secondary screen, has a larger area than the secondary screen, and can play audio and video. The secondary screen is a screen that is located below the main screen in the display screen, has a smaller area than the main screen, and can only play videos or pictures. It should be noted that, in practical applications, most of the advertisements played on the main screen are determined by advertisers through bidding to determine the type and duration of the advertisements played on the main screen. Therefore, the elevator advertisement recommendation method provided in this embodiment is mainly aimed at the type of advertisements played on the secondary screen in the elevator.
本发明实施例提供的技术方案主要应用在具有主屏和副屏的电梯轿厢中。图1a本发明实施例一提供的电梯广告显示屏的结构示意图；如图1a所示，在电梯轿厢的左边轿体上会设置显示屏，电梯轿厢中的显示屏一般包括主屏和副屏。矩形101所包含的部分为显示屏的主屏，主屏用于播放具有音频和视频的广告，矩形102所包含的部分为显示屏的副屏，副屏用于播放具有不带有音频的短视频或者图片的广告。The technical solution provided by the embodiments of the present invention is mainly applied in an elevator car with a main screen and a secondary screen. Fig. 1a is a structural schematic diagram of the elevator advertising display screen provided by Embodiment 1 of the present invention; as shown in Fig. 1a, a display screen will be set on the left car body of the elevator car, and the display screen in the elevator car generally includes a main screen and a secondary screen . The part contained in the rectangle 101 is the main screen of the display screen, the main screen is used to play advertisements with audio and video, the part contained in the rectangle 102 is the secondary screen of the display screen, and the secondary screen is used to play short videos without audio or Image ads.
如图1所示，本实施例提供的电梯广告推荐方法具体包括如下步骤：As shown in Figure 1, the elevator advertisement recommendation method provided in this embodiment specifically includes the following steps:
S110、依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值。S110. Determine a first group of common interest values according to the collected customer information in the elevator and the market feedback customer model.
在本实施例中，在公交车、地铁、电梯等场景中，设置显示屏，通过显示屏播放带音频或者视频的广告。上述场景中的客户或者观众可以观看显示屏中播放的广告。In this embodiment, in scenes such as buses, subways, and elevators, display screens are set, and advertisements with audio or video are played through the display screens. Customers or viewers in the above scenarios can watch the advertisements played on the display screen.
在本实施例中，上述场景中的显示屏播放广告的过程中，还可以播放其他的音视频，例如：新闻、综艺、短视频等。如此，可以通过播放当前处于热点状态的音视频吸引客户或者观众观看显示屏的内容。In this embodiment, while the display screen in the above scenario is playing advertisements, other audio and video, such as news, variety shows, short videos, etc., can also be played. In this way, customers or viewers can be attracted to watch the content of the display screen by playing the audio and video currently in the hot state.
所述客户信息包括：客户性别以及客户所处年龄段；其中，所述客户性别和客户所处年龄段通过图像识别技术识别客户图像得到，所述客户图像由图像采集装置采集。The customer information includes: the gender of the customer and the age group of the customer; wherein, the gender of the customer and the age group of the customer are obtained by identifying the customer image through image recognition technology, and the customer image is collected by an image acquisition device.
可以通过设置在指定位置的图像采集装置采集电梯内全部客户的图像信息。将图像采集装置采集的客户图像通过图像识别技术，获取电梯内各客户信息。客户信息包括：客户性别、客户所处年龄段、客户的衣着特征、客户的目标楼层、电梯乘坐时长等信息中的至少一个或多个。The image information of all customers in the elevator can be collected by the image acquisition device set at the designated position. The customer image collected by the image acquisition device is obtained through image recognition technology to obtain the information of each customer in the elevator. The customer information includes: at least one or more of the customer's gender, the age group of the customer, the clothing characteristics of the customer, the target floor of the customer, and the duration of the elevator ride.
在本实施例中，可以通过设置在指定位置的图像采集装置采集电梯内全部客户的图像信息。所述图像采集装置可以设置在电梯轿厢内，也可以设置在电梯口，还可以设置在可以拍摄到电梯口场景的大厅内。本实施例中仅对图像采集装置的设置位置进行说明，而非限定，可以根据实际情况进行设置。图像采集装置可以采集到进入电梯内的全部客户的图像即可。为了减少图像采集装置的设置数量，本实施例中，将图像采集装置设置在电梯轿厢内的顶部。In this embodiment, the image information of all customers in the elevator can be collected by an image collection device installed at a designated location. The image acquisition device can be installed in the elevator car, or at the elevator entrance, or in the lobby where the scene of the elevator entrance can be photographed. In this embodiment, the installation position of the image acquisition device is only described, not limited, and can be set according to actual conditions. The image collection device can collect the images of all customers entering the elevator. In order to reduce the number of image acquisition devices installed, in this embodiment, the image acquisition device is arranged on the top of the elevator car.
进一步的，图像采集装置的类型可以根据实际情况进行设计，例如：可以是采用可见光采样原理的图像采集设备，如：普通摄像机。又如：可以是采用不可见光采样原理的图像采集设备，如：红外摄像机。本实施例中仅对图像采集装置的类型进行说明，而非限定。Further, the type of the image acquisition device can be designed according to the actual situation, for example, it can be an image acquisition device using the principle of visible light sampling, such as an ordinary video camera. Another example: it may be an image acquisition device using the principle of invisible light sampling, such as an infrared camera. In this embodiment, only the type of the image acquisition device is described, not limited.
本实施例中，目标楼层可以理解为客户要到达的目的地的楼层。乘坐时长可以理解为客户乘坐电梯的时长。In this embodiment, the target floor can be understood as the floor of the destination that the customer wants to arrive at. The duration of the ride can be understood as the length of time the customer takes the elevator.
进一步的，可以通过图像采集装置采集的图像中，通过图像识别技术识别各客户输入的目标楼层，也可以通过电梯的控制器直接获取客户的目标楼层，本实施例中，仅对获取目标楼层的方法进行说明，而非限定。Further, in the image collected by the image acquisition device, the target floor input by each customer can be recognized through image recognition technology, and the target floor of the customer can also be directly obtained through the controller of the elevator. In this embodiment, only the target floor for obtaining the target floor The method is described, not limited.
进一步的，可以根据当前楼层和目标楼层的相差层数以及电梯的运行速度确定各个客户对应的乘坐时长。进一步的，在确定各客户对应的乘坐时长时，可以考虑电梯可能的停靠时长，也可以忽略电梯可能的停靠时长。需要说明的是，本实施例中的乘坐时长可以是预估值，即不要求精确度太高。因此，本实施例中的各个客户对应的乘坐时长忽略电梯可能的停靠时长。Further, the ride time corresponding to each customer can be determined according to the difference between the current floor and the target floor and the running speed of the elevator. Further, when determining the ride time corresponding to each customer, the possible stop time of the elevator can be considered, or the possible stop time of the elevator can be ignored. It should be noted that the ride time in this embodiment may be an estimated value, that is, the accuracy is not required to be too high. Therefore, the ride duration corresponding to each customer in this embodiment ignores the possible stop duration of the elevator.
共同兴趣值是指客户对于待播放广告类型的兴趣值，用于表示客户对于某类广告或者服务感兴趣的程度。在本实施例中，共同兴趣值在0到5之间变化，共同兴趣值越大表示客户对于该类型广告感兴趣的程度越大。在本实施例中，待播放广告类型为至少一类。The common interest value refers to the customer's interest value in the type of advertisement to be played, and is used to indicate the degree of interest of the customer in a certain type of advertisement or service. In this embodiment, the common interest value varies between 0 and 5, and a larger common interest value indicates that the customer is more interested in this type of advertisement. In this embodiment, there are at least one type of advertisement to be played.
第一组共同兴趣值是指通过市场反馈客户模型得到各个客户对于各个待播放广告类型的兴趣值。示例性的，共同兴趣值包括：各客户对A类型广告的第一列共同兴趣值，各客户对B类型广告的第二列共同兴趣值，各客户对C类型广告的第三列共同兴趣值等。The first group of common interest values refers to the interest values of each customer for each type of advertisement to be played obtained through the market feedback customer model. Exemplarily, the common interest value includes: the first column common interest value of each customer for Type A advertisement, the second column common interest value of each customer for Type B advertisement, and the third column common interest value of each customer for Type C advertisement Wait.
将获取到的电梯内各客户信息，利用改进过的卷积方法，确定各客户信息对各类型广告的共同兴趣值。The obtained customer information in the elevator is used to determine the common interest value of each customer information for various types of advertisements by using the improved convolution method.
将所采集的电梯内一个客户信息输入市场反馈客户模型中，在客户信息模型中寻找完全相同，或者接近的客户信息，得到具有相同或者近似特征的客户信息对于某类产品或服务最有可能的兴趣值，确定该客户对应的共同兴趣值。可以是该客户对某一类广告的共同兴趣值，也可以是该客户对多个类型广告的多个共同兴趣值。Input the collected customer information in the elevator into the market feedback customer model, look for exactly the same or close customer information in the customer information model, and obtain the customer information with the same or similar characteristics that is most likely for a certain type of product or service Interest value, to determine the common interest value corresponding to the customer. It may be the customer's common interest value for a certain type of advertisement, or it may be the customer's multiple common interest values for multiple types of advertisements.
进一步的，将电梯内所有客户信息依次输入至市场反馈客户模型中，得到全部客户对不同类型的广告的个人兴趣值。Further, all customer information in the elevator is sequentially input into the market feedback customer model to obtain personal interest values of all customers for different types of advertisements.
市场反馈客户模型是一个根据多个市场反馈样本训练结果的集合。具体为：最初，依据从广告商，产品市场调查机构，线下消费数据等渠道获得的客户信息，训练得出客户对于某类产品可能的兴趣值。在广告系统正式投入使用后，市场反馈客户模型中的客户对于某类产品可能的兴趣值，会随着客户样本增多，电梯广告设计公司反馈信息的变化，不断进行调整。成熟的模型训练方法，例如：线性回归，MLR等都可以直接用于训练市场反馈客户模型。本实施例中，仅对市场反馈客户模型进行说明，而非限定，可以直接利用成熟，公开的算法进行模型训练即可。The market feedback customer model is a collection of training results based on multiple market feedback samples. Specifically: Initially, based on customer information obtained from advertisers, product market research agencies, offline consumption data and other channels, the possible interest value of customers for a certain type of product is obtained through training. After the advertising system is officially put into use, the possible interest value of customers in the market feedback customer model for a certain type of product will be continuously adjusted as the number of customer samples increases and the feedback information changes. Mature model training methods, such as linear regression, MLR, etc., can be directly used to train market feedback customer models. In this embodiment, only the market feedback customer model is described, not limited, and mature and public algorithms can be directly used for model training.
S120、依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值。S120. Determine a second group of common interest values based on the collected customer information in the elevator and the customer model estimated by the advertiser.
第二组共同兴趣值是指通过广告方预估客户模型得到各个客户对于各个待播放广告类型的兴趣值。示例性的，共同兴趣值包括：各客户对A类型广告的第一列共同兴趣值，各客户对B类型广告的第二列共同兴趣值，各客户对C类型广告的第三列共同兴趣值等。需要说明的是，第一组共同兴趣值中的各个兴趣值可以与第二组共同兴趣值的各个兴趣值可能相同，也可能不同。The second group of common interest values refers to the interest values of each customer for each type of advertisement to be played obtained through the estimated customer model of the advertiser. Exemplarily, the common interest value includes: the first column common interest value of each customer for Type A advertisement, the second column common interest value of each customer for Type B advertisement, and the third column common interest value of each customer for Type C advertisement Wait. It should be noted that each interest value in the first group of common interest values may be the same as or different from each interest value in the second group of common interest values.
将所采集的电梯内一个客户信息输入广告方预估客户模型中，在客户信息模型中寻找完全相同，或者接近的客户信息，得到具有相同或者近似特征的客户信息对于某类产品或服务最有可能的兴趣值，确定该客户对应的共同兴趣值。可以是该客户对某一类广告的共同兴趣值，也可以是该客户对多个类型广告的多个共同兴趣值。进一步的，将电梯内所有客户信息依次输入至广告方预估客户模型中，得到全部客户对不同类型的广告的个人兴趣值。Input the collected customer information in the elevator into the estimated customer model of the advertiser, find the same or close customer information in the customer information model, and obtain the customer information with the same or similar characteristics that is most useful for a certain type of product or service The possible interest value determines the common interest value corresponding to the customer. It may be the customer's common interest value for a certain type of advertisement, or it may be the customer's multiple common interest values for multiple types of advertisements. Further, all customer information in the elevator is sequentially input into the estimated customer model of the advertiser to obtain personal interest values of all customers for different types of advertisements.
广告方预估客户模型是一个根据广告商预估的目标客户样本训练结果的集合。任何广告，在设计阶段，对于不同特征客户群体，都具有可能的匹配度设想。这一信息可以直接数据化，作为训练数据值进行训练，得到广告方预估客户模型。在广告投放之前，从广告设计方得到该广告的预设信息即可，由于广告设计方本身，最为了解广告的针对性，所以这一信息值，最为可靠。The advertiser's estimated customer model is a collection of training results based on the target customer samples estimated by the advertiser. Any advertisement, in the design stage, has possible matching assumptions for different characteristic customer groups. This information can be directly digitized and trained as a training data value to obtain the advertiser's estimated customer model. Before the advertisement is launched, it is enough to obtain the preset information of the advertisement from the advertisement designer. Since the advertisement designer itself knows the pertinence of the advertisement best, the value of this information is the most reliable.
需要说明的是，广告方预估客户模型的训练方法可以采用现有的成熟模型训练方法，可以与市场反馈客户模型的训练方法相同，也可以不同，本实施中不进行限定。It should be noted that the training method of the advertiser's estimated customer model can adopt an existing mature model training method, which can be the same as or different from the training method of the market feedback customer model, which is not limited in this implementation.
进一步的，将电梯内所有客户信息依次输入至市场反馈客户模型中，得到全部客户对不同类型的广告的个人兴趣值。Further, all customer information in the elevator is sequentially input into the market feedback customer model to obtain personal interest values of all customers for different types of advertisements.
S130、依据第一组共同兴趣值、第二组共同兴趣值以及广告业务指标确定广告顺序评估值。S130. Determine an advertisement sequence evaluation value according to the first group of common interest values, the second group of common interest values, and the advertisement service index.
进一步的，将第一组共同兴趣值中各客户对A类型广告的共同兴趣值相加，得到客户对 A类型广告的第一共同兴趣值总和；将第二组共同兴趣值中各客户对A类型广告的共同兴趣值相加，得到客户对A类型广告的第二共同兴趣值总和。Further, the common interest value of each customer in the first group of common interest values to the A type advertisement is added to obtain the first common interest value sum of the customer to the A type advertisement; The common interest values of type A advertisements are added together to obtain the second sum of common interest values of customers for type A advertisements.
如果根据第一共同兴趣值总和确定广告排序与根据第二共同兴趣值总和确定广告排序有差异时，将根据第一共同兴趣值总和作为广告顺序评估值。因为第一共同兴趣值总和是根据实际调查结果训练得出，所以对于提高群体客户关注的目标来说，这一排序方法最为可行。而且一般来说，广告设计本身，也是基于市场调查的结果，其依据客户群体属性变化的趋势，与训练结果值变化趋势不会有太大背离。If there is a difference between determining the ranking of advertisements based on the first sum of common interest values and determining the ranking of advertisements based on the second sum of common interest values, the sum of the first common interest values will be used as the evaluation value of the advertisement ranking. Because the first sum of common interest values is obtained through training based on actual survey results, this sorting method is the most feasible for the goal of increasing the attention of group customers. And generally speaking, the advertising design itself is also based on the results of market research, and it is based on the changing trend of customer group attributes, which will not deviate too much from the changing trend of training result values.
考虑到商业因素，特别是电梯广告进入社区等场所，往往要经手物业，所以物业环节很可能会提出广告竞价，对于价位相差不是很大的电梯广告，可优先将第二共同兴趣值总和作为广告顺序评估值。以广告设计自身为中心，智能推荐插播广告。Considering commercial factors, especially when elevator advertisements enter the community and other places, they often have to deal with properties, so the property link is likely to propose advertisement bidding. For elevator advertisements with a small price difference, the sum of the second common interest value can be given priority as the advertisement Sequential evaluation value. Centering on the advertisement design itself, it intelligently recommends the interstitial advertisements.
S140、根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。S140. Determine the playing sequence of the advertisements to be played according to the evaluation value of the advertisement sequence, and push them to the display screen for playing in sequence.
根据广告顺序评估值确定待播放广告的播放顺序，并推送至显示屏的副屏中进行显示。需要说明的是，本实施例中不对根据广告顺序评估值确定待播放广告的播放顺序进行限定，可以采用现有的成熟确定方式。Determine the playing order of the advertisements to be played according to the evaluation value of the advertisement order, and push them to the secondary screen of the display screen for display. It should be noted that, in this embodiment, there is no limitation on determining the play order of the advertisements to be played according to the evaluation value of the order of advertisements, and an existing mature determination method may be adopted.
上述实施例提供的电梯广告推荐方法、装置、设备及存储介质，通过依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，共同兴趣值是指客户对于待播放广告类型的兴趣值；依据第一组共同兴趣值、第二组共同兴趣值以及广告业务指标确定广告顺序评估值；根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放的技术手段，从广告设计方自身出发，考虑广告预想的目标客户信息的分析与拟合。解决了现有的电梯广告推荐方案中仅考虑客户群体单一共性的问题，实现了针对电梯内全部客户的广告推荐方式，提高了电梯广告推荐的精确度。The elevator advertisement recommendation method, device, equipment, and storage medium provided in the above embodiments determine the first group of common interest values based on the collected customer information in the elevator and the market feedback customer model; and the advertiser's estimated customer model to determine the second group of common interest values; wherein, the common interest value refers to the customer's interest value for the type of advertisement to be played; based on the first group of common interest values, the second group of common interest values and the advertising business Indicators determine the evaluation value of the advertising sequence; determine the playing sequence of the advertisements to be played according to the evaluation value of the advertising sequence and push them to the display screen for playback in sequence, starting from the advertising designer itself, considering the analysis and fitting of the expected target customer information of the advertisement . It solves the problem that only a single commonality of customer groups is considered in the existing elevator advertising recommendation scheme, realizes the advertising recommendation method for all customers in the elevator, and improves the accuracy of elevator advertising recommendation.
实时例二Real-time example two
图2为本发明实施例二提供的电梯广告推荐方法的流程图，本实施例在上述各实施例的基础上，进一步优化了电梯广告推荐方法。如图2所示，优化后的电梯广告推荐方法主要包括如下步骤：FIG. 2 is a flow chart of the elevator advertisement recommendation method provided by Embodiment 2 of the present invention. This embodiment further optimizes the elevator advertisement recommendation method on the basis of the above-mentioned embodiments. As shown in Figure 2, the optimized elevator advertisement recommendation method mainly includes the following steps:
S210、将所述电梯内的各客户信息依次输入所述市场反馈客户模型，得到第一组共同兴趣值；其中，所述市场反馈客户模型根据市场反馈的客户信息通过预设模型训练得到。S210. Input customer information in the elevator into the market feedback customer model in sequence to obtain a first group of common interest values; wherein the market feedback customer model is obtained through preset model training based on market feedback customer information.
在本实施例中，将图像采集装置采集的图像通过图像识别技术，获取电梯内各客户性别以及各客户所处年龄段。例如：电梯内有6个人，客户1是男性，所处年龄段为20岁，客户2是男性，所处年龄段为25岁，客户3是女性，所处年龄段为22岁，客户4是男性，所处年龄段为31岁，客户5是女性，所处年龄段为22岁，客户6是女性，所处年龄段为35 岁。In this embodiment, the image collected by the image collection device is used to obtain the gender of each customer in the elevator and the age group of each customer through image recognition technology. For example: there are 6 people in the elevator, customer 1 is male, and his age is 20 years old, customer 2 is male, his age is 25 years old, customer 3 is female, his age is 22 years old, customer 4 is Male, age group is 31 years old, customer 5 is female, age group is 22 years old, customer 6 is female, age group is 35 years old.
表1是本发明实施例二提供的一种客户信息表。表1是从广告公司，产品市场调查机构，线下消费数据等渠道获得的客户信息，根据表1中的客户信息训练市场反馈客户模型，本实施例中，不对具体的训练方法进行限定。Table 1 is a customer information table provided in Embodiment 2 of the present invention. Table 1 is customer information obtained from advertising companies, product market research agencies, offline consumption data and other channels. According to the customer information in Table 1, the market feedback customer model is trained. In this embodiment, the specific training method is not limited.
进一步的，在广告系统正式投入使用之后，客户信息表中的客户信息会随着客户样本的增多，不断变化。根据客户信息的变化对市场反馈客户模型进行反复调整。需要说明的是，表1仅仅是客户信息表的一部分内容，仅仅是举例说明，并非全部内容。Furthermore, after the advertising system is officially put into use, the customer information in the customer information table will change continuously with the increase of customer samples. Repeatedly adjust the market feedback customer model according to changes in customer information. It should be noted that Table 1 is only a part of the customer information table, and is only an example, not the entire content.
表1Table 1
如表1中所示，年龄在20-25岁的男性客户对于A类产品兴趣度训练结果值为2.5，对于B类产品兴趣度训练结果值1.5，年龄在26-30岁的男性客户对于A类产品兴趣度训练结果值为2.9，对于B类产品兴趣度训练结果值2.3。As shown in Table 1, male customers aged 20-25 have an interest training result value of 2.5 for category A products, and a value of 1.5 for category B products. The training result value of the interest degree of category B products is 2.9, and the training result value of interest degree of category B products is 2.3.
将电梯内的各客户信息依次输入市场反馈客户模型，得到第一组共同兴趣值。表2是本发明实施例二提供的第一客户-广告信息拟合信息表。即通过市场反馈客户模型得到各客户对 A类型广告的共同兴趣值。Input the customer information in the elevator into the market feedback customer model in turn to obtain the first group of common interest values. Table 2 is the first client-advertising information fitting information table provided by Embodiment 2 of the present invention. That is, through the market feedback customer model, the common interest value of each customer for Type A advertisement is obtained.
表2Table 2
示例性的，从表2中可知，通过市场反馈客户模型得到各客户对A类型广告的共同兴趣值。如果电梯轿厢内，客户1是20岁的男性，则市场反馈客户模型市场反馈客户模型输出的客户1对A类型广告的个人兴趣值是2.5，如果电梯轿厢内，客户3是22岁的女性，则市场反馈客户模型输出的客户2对A类型广告的个人兴趣值是2.6。Exemplarily, it can be seen from Table 2 that the common interest value of each customer for type A advertisement is obtained through the market feedback customer model. If in the elevator car, customer 1 is a 20-year-old male, then the market feedback customer model market feedback customer model outputs customer 1’s personal interest value for type A advertisements is 2.5, if in the elevator car, customer 3 is 22 years old For women, the customer 2's personal interest value for Type A advertisements output by the market feedback customer model is 2.6.
上述方法根据市场反馈客户模型确定了电梯内6名客户对于A类型广告的共同兴趣值，可以根据上述方法依次根据市场反馈客户模型确定电梯内6名客户对于B类型广告的共同兴趣值。The above method determines the common interest value of the six customers in the elevator for type A advertisements according to the market feedback customer model, and the common interest value of the six customers in the elevator for type B advertisements can be determined according to the market feedback customer model in turn according to the above method.
表3是本发明实施例二提供的第一客户-广告信息拟合信息表。Table 3 is the first client-advertising information fitting information table provided by Embodiment 2 of the present invention.
表3table 3
从表3中可以看出，6名乘客对于A类广告的共同兴趣值相加，6名乘客对于A类广告可能的共同兴趣值总和为18.3，将6名乘客对于A类产品可能的兴趣度值总和作为评估广告插播顺序的依据。It can be seen from Table 3 that the sum of the common interest values of 6 passengers for Type A advertisements is 18.3, and the possible interest of 6 passengers for Type A products is 18.3. The sum of the values is used to evaluate the sequence of ad breaks.
S220、将所述电梯内的各客户信息依次输入所述广告方预估客户模型，得到第二组共同兴趣值；其中，所述广告方预估客户模型是根据广告方预估目标客户信息通过预设模型训练得到。S220. Input the customer information in the elevator into the advertiser's estimated customer model in sequence to obtain a second group of common interest values; wherein, the advertiser's estimated customer model is obtained through the advertiser's estimated target customer information The preset model is trained.
广告方预估客户模型是一个根据广告商预估的目标客户样本训练结果的集合。任何广告，在设计阶段，对于不同特征客户群体，都具有可能的匹配度设想。这一信息可以直接数据化，作为训练数据值进行训练，得到广告方预估客户模型。在广告投放之前，从广告设计方得到该广告的预设信息即可，由于广告设计方本身，最为了解广告的针对性，所以这一信息值，最为可靠。The advertiser's estimated customer model is a collection of training results based on the target customer samples estimated by the advertiser. Any advertisement, in the design stage, has possible matching assumptions for different characteristic customer groups. This information can be directly digitized and trained as a training data value to obtain the advertiser's estimated customer model. Before the advertisement is launched, it is enough to obtain the preset information of the advertisement from the advertisement designer. Since the advertisement designer itself knows the pertinence of the advertisement best, the value of this information is the most reliable.
同时，通过电梯广告转化为购买率等信息，反馈所得客户信息给广告方，从而使得广告方，能够更加准确的评价不同消费者群体对于广告产品的真实兴趣度，从而更好地改进广告设计，降低千人成本。At the same time, through the conversion of elevator advertisements into purchase rate and other information, the customer information obtained is fed back to the advertiser, so that the advertiser can more accurately evaluate the true interest of different consumer groups in advertising products, thereby better improving the advertising design. Reduce cost per thousand.
表4是本发明实施例二提供的A类型广告设计目标客户预估值表。Table 4 is a table of estimated target customers of type A advertisement design provided by Embodiment 2 of the present invention.
表4Table 4
示例性的，A类型广告设计中目标客户是20-15岁的男性，对A类产品的可能兴趣值是 1.5。Exemplarily, in the type A advertisement design, the target customers are males aged 20-15, and the possible interest value of the type A product is 1.5.
表5是本发明实施例二提供的B类型广告设计目标客户预估值表。Table 5 is a table of estimated target customers of Type B advertisement design provided by Embodiment 2 of the present invention.
表5table 5
示例性的，B类型广告设计中目标客户是20-15岁的男性，对B类产品的可能兴趣值是 1.2。Exemplarily, in the type B advertisement design, the target customers are males aged 20-15, and the possible interest value of type B products is 1.2.
需要说明的是，表4和表5中的数据是广告商在广告设计初期对于目标客户兴趣值的一个设想结果，并不是具体的实际值，根据表4和表5中的数据进行训练，得到广告商预估客户信息模型。It should be noted that the data in Table 4 and Table 5 is an assumption result of the advertiser’s interest value of the target customer in the early stage of advertisement design, not the actual value. According to the data in Table 4 and Table 5, the training is carried out to obtain Advertiser estimated customer information model.
将电梯内的各客户信息依次广告方预估客户模型，得到第二组共同兴趣值。表6是本发明实施例二提供的第二客户-广告信息拟合信息表。即广告方预估客户模型得到各客户对A 类型广告的共同兴趣值。The customer information in the elevator is estimated by the advertiser in order to obtain the second group of common interest values. Table 6 is the second client-advertising information fitting information table provided by Embodiment 2 of the present invention. That is, the advertiser's estimated customer model obtains the common interest value of each customer for type A advertisement.
表6Table 6
从表6中可以看出，6名乘客对于A类广告的共同兴趣值相加，6名乘客对于A类广告可能的共同兴趣值总和为17.7，将6名乘客对于A类产品可能的兴趣度值总和作为评估广告插播顺序的依据。It can be seen from Table 6 that the sum of the common interest values of the 6 passengers for the A-type advertisements is 17.7, and the possible interest of the 6 passengers for the A-type products is 17.7. The sum of the values is used to evaluate the sequence of ad breaks.
上述方法的思路，来源于卷积神经网络当中的卷积核采样。把每条客户信息值，作为卷积核，求模板当中最为类似的样本兴趣值。多个用户即为多个卷积核，最终变为卷积结果的相加。The idea of the above method comes from the convolution kernel sampling in the convolutional neural network. Use each customer information value as a convolution kernel to find the most similar sample interest value in the template. Multiple users are multiple convolution kernels, which eventually become the addition of convolution results.
区别于传统的卷积方法，卷积过程是对应属性乘积后的加和，此处卷积过程，变为对应属性值对比，最拟合的属性值向量，即客户最符合的模板样例，其预估兴趣度，作为卷积的结果值返回。卷积核本身变为输入变量，关联到对应的输出变量-兴趣值。Different from the traditional convolution method, the convolution process is the sum of the multiplication of the corresponding attributes. Here, the convolution process becomes a comparison of the corresponding attribute values. The most fitting attribute value vector is the template sample that the customer most matches. Its estimated interestingness, returned as the result value of the convolution. The convolution kernel itself becomes an input variable, which is associated with the corresponding output variable - the value of interest.
S230、如果待播放广告为竞价广告，则将第二组共同兴趣值作为确定为广告顺序评估值。S230. If the advertisement to be played is a bidding advertisement, determine the second group of common interest values as the advertisement sequence evaluation value.
S240、如果待播放广告为非竞价广告，则将第一组共同兴趣值作为确定为广告顺序评估值。S240. If the advertisement to be played is a non-bidding advertisement, determine the first group of common interest values as the advertisement sequence evaluation value.
在本实施例中，按照6名乘客对于A类广告可能的共同兴趣值总和为18.3，得出当前时刻首要推荐的智能广告排序。如果6名乘客对于A类广告可能的共同兴趣值总和为18.3得到的排序与6名乘客对于A类广告可能的共同兴趣值总和为17.7排序有差异时，首选6名乘客对于A类广告可能的共同兴趣值总和为18.3作为广告顺序评估值。因为广告顺序评估值是根据实际调查结果训练得出，所以对于提高群体客户关注的目标来说，这一排序方法最为可行。而且一般来说，广告设计本身，也是基于市场调查的结果，其依据客户群体属性变化的趋势，与训练结果值变化趋势不会有太大背离。In this embodiment, according to the fact that the possible common interest value of the 6 passengers for the category A advertisements is 18.3, the ranking of the smart advertisements that are firstly recommended at the current moment is obtained. If there is a difference between the ranking obtained by 6 passengers with a possible common interest value of 18.3 for Type A advertisements and the ranking of 17.7 for 6 passengers with possible common interest values for Type A advertisements, the possible ranking of 6 passengers for Type A advertisements is preferred The sum of the common interest values is 18.3 as the evaluation value of the advertisement sequence. Because the ad order evaluation values are trained from actual survey results, this ranking method is most feasible for the goal of increasing group customer attention. And generally speaking, the advertising design itself is also based on the results of market research, and it is based on the changing trend of customer group attributes, which will not deviate too much from the changing trend of training result values.
考虑到商业因素，特别是电梯广告进入社区等场所，往往要经手物业，所以物业环节很可能会提出广告竞标，对于价位相差不是很大的电梯广告，可优先考虑首选6名乘客对于A 类广告可能的共同兴趣值总和为17.7的排序。以广告设计自身为中心，智能推荐插播广告。Considering commercial factors, especially when elevator advertisements enter communities and other places, they often have to deal with properties, so the property link is likely to propose advertisement bidding. For elevator advertisements with a small price difference, 6 passengers can be given priority. For Class A advertisements The order of possible common interest values sums to 17.7. Centering on the advertisement design itself, it intelligently recommends the interstitial advertisements.
将可以采集到的用户数据特征，反馈给广告设计公司，与线上购买转化率、到店购买率等变化趋势相结合，达到更加精确的评估目标客户预估值，改进广告设计的目的。Feedback the characteristics of user data that can be collected to the advertising design company, and combine it with the changing trends of online purchase conversion rate and in-store purchase rate to achieve more accurate evaluation of target customer estimates and improve advertising design.
S250、根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。S250. Determine the playing sequence of the advertisements to be played according to the evaluation value of the advertisement sequence, and push them to the display screen for playing in sequence.
在上述实施例的基础上，所述根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放，包括：根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏中的副屏进行播放。On the basis of the above-mentioned embodiments, determining the playing order of the advertisements to be played according to the evaluation value of the advertisement order and sequentially pushing them to the display screen for playing includes: determining the playing order of the advertisements to be played according to the evaluation value of the advertisement order and Sequentially push to the secondary screen in the display screen for playback.
在上述实施例的基础上，根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏中的副屏进行播放之后，所述方法还包括：依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第三组共同兴趣值；其中，第三组共同兴趣值是指各客户对主屏广告所属广告类型的兴趣值；确定第二组共同兴趣值与第三组共同兴趣值的相似度；其中，第二组共同兴趣值包括客户对各类型广告的共同兴趣值；将最大相似度对应的广告类型确定为插播广告类型，将插播广告类型对应的待播广告优先推送至副屏进行播放。On the basis of the above-mentioned embodiments, after determining the playing order of the advertisements to be played according to the evaluation value of the advertisement order and sequentially pushing them to the secondary screen in the display screen for playing, the method further includes: according to the collected customer information in the elevator and The advertiser estimates the customer model and determines the third group of common interest values; the third group of common interest values refers to the interest value of each customer in the type of advertisement to which the main screen advertisement belongs; the second group of common interest values and the third group of common interest values are determined The similarity of the values; wherein, the second group of common interest values includes the customer’s common interest values for various types of advertisements; the advertisement type corresponding to the maximum similarity is determined as the interstitial advertisement type, and the to-be-broadcast advertisement corresponding to the interstitial advertisement type is preferentially pushed to Secondary screen to play.
表7是本发明实施例二提供的主屏广告设计目标客户预估值表。Table 7 is a list of estimated target customers for main screen advertisement design provided by Embodiment 2 of the present invention.
表7Table 7
示例性的，主屏广告设计中目标客户是20-15岁的男性，对B类产品的可能兴趣值是1.4。Exemplarily, the target customers in the main screen advertisement design are males aged 20-15, and the possible interest value for category B products is 1.4.
主屏广告依据同样的离散卷积算法，计算出电梯内的客户群体对于主屏广告可能的共同兴趣值。主屏广告共同兴趣值与副屏广告共同兴趣值由大到小，逐一对比，找到最为相近的插播广告共同兴趣值，从而选定插播广告。优先播放。具体计算方法同上，不再赘述。The main screen advertisement is based on the same discrete convolution algorithm to calculate the possible common interest value of the customer group in the elevator for the main screen advertisement. The common interest value of the main screen advertisement and the common interest value of the secondary screen advertisement are compared one by one from large to small, and the most similar common interest value of the interstitial advertisement is found, so as to select the interstitial advertisement. Priority playback. The specific calculation method is the same as above, and will not be repeated here.
表8是本发明实施例二提供的第三客户-广告拟合评价表。Table 8 is the third customer-advertisement fitting evaluation table provided by Embodiment 2 of the present invention.
表8Table 8
由上表得出，基于广告设计目标，电梯内客户群体，对于上下屏广告，可能的兴趣度，A类型广告与主屏广告最为近似，且乘客本身对于A广告可能的兴趣度大于对于B广告可能的兴趣度。此时仍然推荐A广告作为插播广告。It can be concluded from the above table that based on the advertising design goals, the customer groups in the elevator, and the possible interest in the upper and lower screen advertisements, Type A advertisements are most similar to the main screen advertisements, and passengers themselves are more likely to be interested in A advertisements than in B advertisements. degree of interest. At this time, advertisement A is still recommended as an interstitial advertisement.
实施例三Embodiment Three
图3为本发明实施例三提供的电梯广告推荐方法的流程图，本实施例在上述各实施例的基础上，进一步优化了电梯广告推荐方法。所述根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏中的副屏进行播放之后，还包括：在副屏播放广告的过程中，通过摄像头实时采集各客户的视线焦点；所述摄像头安装在显示屏的正面，所述摄像头采用隐藏式摄像头；根据所述视线焦点的变化信息调整所述待播放广告的播放顺序。将所述视线焦点的变化信息以及对应的客户信息作为新的训练样本，对所述市场反馈客户模型进行重新训练；和/或，将所述视线焦点的变化信息以及对应的客户信息发送至广告方平台，以使广告方对广告方案进行改进。FIG. 3 is a flow chart of the elevator advertisement recommendation method provided by Embodiment 3 of the present invention. This embodiment further optimizes the elevator advertisement recommendation method on the basis of the above-mentioned embodiments. After determining the play order of the advertisements to be played according to the evaluation value of the order of the advertisements and sequentially pushing them to the secondary screen in the display screen for playing, it also includes: during the process of playing the advertisements on the secondary screen, collecting the sight lines of each customer in real time through the camera focus; the camera is installed on the front of the display screen, and the camera adopts a hidden camera; according to the change information of the sight focus, the playing sequence of the advertisements to be played is adjusted. Using the change information of the focus of sight and the corresponding customer information as a new training sample to retrain the market feedback customer model; and/or, sending the change information of the focus of sight and the corresponding customer information to the advertisement The third-party platform allows the advertiser to improve the advertising plan.
如图3所示，优化后的电梯广告推荐方法主要包括如下步骤：As shown in Figure 3, the optimized elevator advertisement recommendation method mainly includes the following steps:
S310、在副屏播放广告的过程中，通过摄像头实时采集各客户的视线焦点；摄像头安装在显示屏的正面，摄像头采用隐藏式摄像头。S310. During the process of playing the advertisement on the secondary screen, the focus of sight of each customer is collected in real time through the camera; the camera is installed on the front of the display screen, and the camera adopts a hidden camera.
所述摄像头安装在显示屏的正面，用于采集注视显示屏的乘客的面部特征，捕捉其视线焦点。为不影响乘客乘梯时的感受，采用隐藏式摄像头。The camera is installed on the front of the display screen, and is used to collect facial features of passengers watching the display screen and capture the focus of their sight. In order not to affect the experience of passengers when taking the elevator, a hidden camera is used.
S320、根据视线焦点的变化信息调整待播放广告的播放顺序。S320. Adjust the playing sequence of the advertisements to be played according to the change information of the sight focus.
所述根据所述视线焦点的变化信息调整所述待播放广告的播放顺序，包括：如果监测到所述客户视线焦点处于显示屏之外，则确定客户对当前播放广告的兴趣度下降；如果所述兴趣度下降的客户占全部客户的比值大于预设数值，则调整所述待播放广告的播放顺序。The adjusting the play order of the advertisements to be played according to the change information of the sight focus includes: if it is detected that the customer sight focus is outside the display screen, then determining that the customer’s interest in the currently played advertisement has declined; If the ratio of customers whose interest has declined to all customers is greater than a preset value, then adjust the playing order of the advertisements to be played.
如果在当前广告插播过程当中，采集到的客户视线焦点，发现视线焦点离开插播广告屏幕。则认为该类乘客对于当前插播广告的兴趣度下降，在播放过程当中，如果判断乘客群体兴趣度下降者占比达到一定比例，例如：大于等于50％，则播放排位紧排其后的待播放广告。If during the current advertisement insertion process, the focus of the customer's sight is collected, it is found that the focus of sight leaves the advertisement insertion screen. It is considered that the interest of this type of passengers for the current interstitial advertisement has decreased. During the playback process, if it is judged that the proportion of passengers whose interest has decreased reaches a certain proportion, for example: greater than or equal to 50%, the ranking will be ranked next to the waiting Play an ad.
在电梯运行过程当中，发现播放A类型广告的时候，电梯内6名乘客，有三人不再注视下屏广告，则在以下场景中，推荐优先度，在不考虑竞价的情况下将作出调整，表9是本发明实施例三提供的第四客户-广告拟合评价表。During the operation of the elevator, when it is found that when the type A advertisement is played, three of the six passengers in the elevator no longer look at the advertisement on the lower screen, then in the following scenarios, the recommendation priority will be adjusted without considering the bidding. 9 is the fourth customer-advertisement fitting evaluation form provided by the third embodiment of the present invention.
表9Table 9
表9中的性别年龄构成与表8中类似，故推荐优先度为A类型广告。由于表8的情况下，3 名乘客视线离开下屏，故认为推荐效果应当作出调整，改为B广告首先插播。The gender and age composition in Table 9 is similar to that in Table 8, so the recommendation priority is Type A advertisement. In the case of Table 8, the eyes of the three passengers left the lower screen, so it is considered that the recommendation effect should be adjusted, and the B advertisement should be inserted first.
S330、将视线焦点的变化信息以及对应的客户信息作为新的训练样本，对市场反馈客户模型进行重新训练。S330. Retraining the market feedback customer model by taking the change information of the focus of sight and the corresponding customer information as new training samples.
在本实施例中，客户信息也会加入新的训练样例，对市场反馈客户模型进行重新训练，调整客户兴趣值。In this embodiment, the customer information will also be added to new training examples to retrain the market feedback customer model and adjust the customer interest value.
S340、将视线焦点的变化信息以及对应的客户信息发送至广告方平台，以使广告方对广告方案进行改进。S340. Send the change information of the sight focus and the corresponding customer information to the advertiser's platform, so that the advertiser can improve the advertising plan.
同时，将视线焦点的变化信息以及对应的客户信息将反馈给广告商，用以促进广告设计的调整。At the same time, the change information of the sight focus and the corresponding customer information will be fed back to the advertiser to promote the adjustment of the advertisement design.
在上述实施例的基础上，本发明实施例提供了一种优选实例，图4是本发明实施例三提供的一种电梯广告推荐方法的流程图。On the basis of the above embodiments, the embodiment of the present invention provides a preferred example. FIG. 4 is a flow chart of an elevator advertisement recommendation method provided in Embodiment 3 of the present invention.
如图4所示，电梯广告推荐方法开始之后，采样提取客户的特征数据，作为客户信息。然后，将客户特征数据作为卷积核与客户信息模板拟合求出兴趣度排位，将客户特征数据作为卷积核与广告设计目标客户预估值表拟合求出兴趣度排位，不同依据的排位出现差异时，依照不同业务需求，做出选择。然后，副屏待插播广告与主屏轮播广告进行拟合，最为近似者优先播放。As shown in Figure 4, after the elevator advertisement recommendation method starts, the feature data of customers is sampled and extracted as customer information. Then, the customer characteristic data is used as the convolution kernel to fit the customer information template to obtain the interest ranking, and the customer characteristic data is used as the convolution kernel to fit the advertising design target customer estimated value table to obtain the interest ranking. When there is a difference in the ranking of the basis, make a choice according to different business needs. Then, the second-screen to-be-inserted advertisement is fitted with the main-screen carousel advertisement, and the most similar one is played first.
客户采样的同时，采样乘客视线焦点移动变化信息，实现实时在线调整插播顺序。反馈这一数据给广告设计方，调整客户兴趣度预估值。然后，插播广告与提取到的客户信息反馈给广告设计方，用以降低千人成本，改进广告设计方案，提高广告设计目标客户预估值的精度。更高广告设计目标客户预估值的精度反馈给智能推荐插播系统，采集每条广告的广告特征数据，更新告设计目标客户预估值表。At the same time as the customer sampling, the movement and change information of the passenger's sight focus is sampled to realize real-time online adjustment of the insertion sequence. Feedback this data to the advertising designer to adjust the estimated value of customer interest. Then, the inserted advertisement and the extracted customer information are fed back to the advertising designer to reduce the cost per thousand, improve the advertising design scheme, and improve the accuracy of the estimated target customers of the advertising design. The accuracy of the estimated value of target customers in higher advertising design is fed back to the intelligent recommendation insertion system, which collects the advertising characteristic data of each advertisement, and updates the estimated value table of target customers in advertising design.
在本实施例提供的广告推荐方法主要有以下优点：对于采样精度和可实现性要求低，不要求采样轿厢内全部客户信息。即使电梯轿厢内有很少的可识别对象，也能够做到有针对性的推荐。考虑到轿厢内灯光暗度，摄像头位置，采样训练结果的精度等问题。这一做法可以保证推荐算法数据来源的健壮性。The advertisement recommendation method provided in this embodiment mainly has the following advantages: it has low requirements for sampling accuracy and realizability, and does not require sampling all customer information in the car. Targeted recommendations can be made even if there are few identifiable objects in the elevator car. Taking into account the darkness of the lights in the car, the position of the camera, the accuracy of sampling training results and other issues. This approach can ensure the robustness of the data source of the recommendation algorithm.
可扩展性强。如果能够清楚知道客户要到达的楼层，即可加入电梯乘坐时长，客户目的地等权重因素。算法移植性好。无论是市场反馈客户模型还是广广告方预估客户模型的建构，都有各种成熟的算法或者算法组合。不同应用场景，不同目的，不同数据内容的训练，都可以提高本实施例中输入数据模板的可靠性。计算量小，不需要多次迭代反馈，从而产生新的样例。在后台兴趣值为目标的模型已经建立好的前提下，只是拟合后的加和。计算速度大大加快。Strong scalability. If you can clearly know the floor that the customer wants to reach, you can add weight factors such as the length of the elevator ride and the customer's destination. Algorithm portability is good. Whether it is the market feedback customer model or the construction of the advertiser's estimated customer model, there are various mature algorithms or algorithm combinations. Different application scenarios, different purposes, and training with different data contents can all improve the reliability of the input data template in this embodiment. The amount of calculation is small, and it does not require multiple iterations of feedback to generate new samples. On the premise that the model with the background interest value as the target has been established, it is only the sum after fitting. The calculation speed is greatly accelerated.
考虑上下屏广告内容的基础之上，进行有效智能精准化推送。主屏轮播广告与已经获得排位的待插播广告，依照上面介绍的算法拟合一次，对于拟合度最高的插播广告，优先播放。这里有可以改进的地方，前述电梯广告进入社区等场所，往往要经手物业，所以物业环节很可能会提出广告竞价，对于价位相差不是很大的电梯广告，可以调整算法，在排位差距较小的情况下，竞价高的插播广告，可以拥有更高的排位优先权。具体排位值差距的大小和优先权的设定，视具体商务场景而定，不做论述。表10是本发明实施例提供的考虑竞价加权值的广告-客户拟合表。On the basis of considering the content of advertisements on the upper and lower screens, effective intelligent and precise pushes are carried out. The carousel ads on the main screen and the pending ads that have already been ranked will be fitted once according to the algorithm introduced above, and the best-fitting ads will be played first. There is room for improvement here. The aforementioned elevator advertisements enter the community and other places, and often have to deal with properties, so the property link is likely to propose advertising bidding. For elevator advertisements with small price differences, the algorithm can be adjusted, and the ranking gap is small. In the case of , the interstitial ad with a high bidding price can have a higher ranking priority. The size of the specific ranking value gap and the setting of priority depends on the specific business scenario and will not be discussed. Table 10 is an advertisement-customer fitting table considering bid weighting values provided by the embodiment of the present invention.
表10Table 10
上表当中，假设因广告竞价较高，给B类产品增加兴趣度加权值以调整广告插播排位。具体广告竞价加权值的设定，视楼宇管理方与广告商家的业务逻辑而定。In the above table, it is assumed that due to the high bidding price of advertisements, the weighted value of interest degree is added to category B products to adjust the placement of advertisements. The setting of the weighted value of the specific advertising bid depends on the business logic of the building management party and the advertising merchant.
将可以采集到的用户数据特征，反馈给广告设计公司，与线上购买转化率、到店购买率等变化趋势相结合，达到更加精确的评估目标客户预估值，改进广告设计的目的。实时监控采样，将可以获得的客户特征数据，反馈给广告设计公司，使其对于客户群体有更清楚的认识，更新调整设计自身针对目标客户的宣传策略，和特定群体客户对于产品可能的兴趣度评估。Feedback the characteristics of user data that can be collected to the advertising design company, and combine it with the changing trends of online purchase conversion rate and in-store purchase rate to achieve more accurate evaluation of target customer estimates and improve advertising design. Real-time monitoring and sampling, feedback the available customer characteristic data to the advertising design company, so that they can have a clearer understanding of the customer group, update and adjust the design of their own publicity strategy for target customers, and the possible interest of specific groups of customers in products Evaluate.
客户采样的同时，对于客户的视线焦点移动进行判断，以此为输入，完成实时交互。当乘客视线焦点从副屏插播广告处移开，认为乘客对于当前广告内容兴趣度较小。对于插播广告顺序，做出适当调整。反馈这一信息给广告商，以使广告商更新目标客户预估值模板。当这类信息积累到一定程度之后，对客户兴趣度预估值加以调整。从而更加精确的实时评估特定对象对于当前广告的真实兴趣度值。At the same time as customer sampling, judge the focus movement of the customer's sight, and use this as input to complete real-time interaction. When the focus of the passenger's sight moves away from the advertisement inserted on the secondary screen, it is considered that the passenger is less interested in the content of the current advertisement. Make appropriate adjustments to the order of the mid-roll ads. This information is fed back to the advertiser, so that the advertiser can update the target customer estimated value template. When such information has accumulated to a certain extent, the estimated value of customer interest is adjusted. In this way, the real interest degree value of a specific object for the current advertisement can be evaluated more accurately in real time.
实施例四Embodiment Four
图5为本发明实施例四提供的电梯广告推荐装置的结构示意图，本实施例可适用于电梯轿厢、地铁车厢以及公交车内的音视频广告推荐的情况，该电梯广告推荐装置可以通过软件和/或硬件的方式实现。Fig. 5 is a schematic structural diagram of the elevator advertisement recommendation device provided by Embodiment 4 of the present invention. This embodiment is applicable to the situation of audio and video advertisement recommendation in elevator cars, subway cars, and buses. The elevator advertisement recommendation device can use software and/or hardware implementation.
如图5所示，本实施例提供的电梯广告推荐装置具体包括如下模块：As shown in Figure 5, the elevator advertisement recommendation device provided by this embodiment specifically includes the following modules:
第一组共同兴趣值确定模块510，用于依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；The first group of common interest value determining module 510 is used to determine the first group of common interest value according to the collected customer information in the elevator and the market feedback customer model;
第二组共同兴趣值确定模块520，用于依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，所述共同兴趣值是指客户对于待播放广告类型的兴趣值；The second group of common interest value determining module 520 is used to determine the second group of common interest value according to the collected customer information in the elevator and the advertiser's estimated customer model; the interest value of the ad type;
广告顺序评估值确定模块530，用于依据所述第一组共同兴趣值、所述第二组共同兴趣值以及广告业务指标确定广告顺序评估值；An advertisement sequence evaluation value determining module 530, configured to determine an advertisement sequence evaluation value according to the first group of common interest values, the second group of common interest values, and the advertisement service index;
播放顺序确定模块540，用于根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。The play order determining module 540 is configured to determine the play order of the advertisements to be played according to the evaluation value of the advertisement order and push them to the display screen for playing in sequence.
本实施例提供的电梯广告推荐装置，通过依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，共同兴趣值是指客户对于待播放广告类型的兴趣值；依据第一组共同兴趣值、第二组共同兴趣值以及广告业务指标确定广告顺序评估值；根据广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放的技术手段，解决了现有的电梯广告推荐方案中仅考虑客户群体单一共性的问题，实现了针对电梯内全部客户的广告推荐方式，提高了电梯广告推荐的精确度。The elevator advertisement recommendation device provided in this embodiment determines the first group of common interest values based on the collected customer information in the elevator and the market feedback customer model; estimates the customer model based on the collected customer information in the elevator and the advertiser , determine the second group of common interest values; wherein, the common interest value refers to the interest value of the customer for the type of advertisement to be played; determine the evaluation value of the advertisement order according to the first group of common interest values, the second group of common interest values and the advertising business indicators; According to the evaluation value of the advertising sequence, the technical means of determining the playing sequence of the advertisements to be played and pushing them to the display screen for playing in turn solves the problem of only considering the single commonality of the customer group in the existing elevator advertisement recommendation scheme, and realizes targeting all customers in the elevator The advertisement recommendation method improves the accuracy of elevator advertisement recommendation.
进一步的，第一组共同兴趣值确定模块510，具体用于将所述电梯内的各客户信息依次输入所述市场反馈客户模型，得到第一组共同兴趣值；其中，所述市场反馈客户模型根据市场反馈的客户信息通过预设模型训练得到。Further, the first group of common interest value determination module 510 is specifically configured to sequentially input the customer information in the elevator into the market feedback customer model to obtain the first group of common interest values; wherein, the market feedback customer model Customer information based on market feedback is obtained through preset model training.
进一步的，第二组共同兴趣值确定模块520，具体用于将所述电梯内的各客户信息依次输入所述广告方预估客户模型，得到第二组共同兴趣值；其中，所述广告方预估客户模型是根据广告方预估目标客户信息通过预设模型训练得到。Further, the second group of common interest value determination module 520 is specifically configured to sequentially input customer information in the elevator into the advertiser's estimated customer model to obtain a second group of common interest values; wherein, the advertiser The estimated customer model is obtained through pre-set model training based on the estimated target customer information of the advertiser.
具体的，所述客户信息包括：客户性别以及客户所处年龄段；其中，所述客户性别和客户所处年龄段通过图像识别技术识别客户图像得到，所述客户图像由图像采集装置采集。Specifically, the customer information includes: the gender of the customer and the age group of the customer; wherein, the gender of the customer and the age group of the customer are obtained by identifying the customer image through image recognition technology, and the customer image is collected by an image acquisition device.
进一步的，所述广告业务指标包括：竞价广告和非竞价广告；Further, the advertising service indicators include: bidding advertisements and non-bidding advertisements;
相应的，广告顺序评估值确定模块530包括：Correspondingly, the advertisement sequence evaluation value determining module 530 includes:
广告顺序评估值第一确定单元，用于如果所述待播放广告为竞价广告，则将所述第二组共同兴趣值作为确定为广告顺序评估值；The first determination unit of the advertisement sequence evaluation value is used to determine the second group of common interest values as the advertisement sequence evaluation value if the advertisement to be played is a bidding advertisement;
广告顺序评估值第二确定单元，用于如果所述待播放广告为非竞价广告，则将所述第一组共同兴趣值作为确定为广告顺序评估值。The second determination unit of the advertisement order evaluation value is configured to determine the first group of common interest values as the advertisement order evaluation value if the advertisement to be played is a non-bidding advertisement.
进一步的，播放顺序确定模块540，具体用于根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏中的副屏进行播放。Further, the playing order determining module 540 is specifically configured to determine the playing order of the advertisements to be played according to the evaluation value of the advertisement order and push them to the secondary screens in the display screen for playing in sequence.
进一步的，所述装置还包括：Further, the device also includes:
第三组共同兴趣值确定模块，用于依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第三组共同兴趣值；其中，所述第三组共同兴趣值是指各客户对主屏广告所属广告类型的兴趣值；The third group of common interest value determining module is used to determine the third group of common interest value according to the collected customer information in the elevator and the advertiser's estimated customer model; wherein, the third group of common interest value refers to each customer The interest value of the type of advertisement to which the main screen advertisement belongs;
相似度确定模块，用于确定第二组共同兴趣值与第三组共同兴趣值的相似度；其中，第二组共同兴趣值包括客户对各类型广告的共同兴趣值；A similarity determination module, configured to determine the similarity between the second group of common interest values and the third group of common interest values; wherein, the second group of common interest values includes customers' common interest values for various types of advertisements;
插播广告类型确定模块，用于将最大相似度对应的广告类型确定为插播广告类型，将所述插播广告类型对应的待播广告优先推送至副屏进行播放。The interstitial advertisement type determination module is used to determine the advertisement type corresponding to the maximum similarity as the interstitial advertisement type, and push the to-be-broadcast advertisement corresponding to the interstitial advertisement type to the secondary screen for playing.
进一步的，所述装置还包括：Further, the device also includes:
视线焦点采集模块，用于在副屏播放广告的过程中，通过摄像头实时采集各客户的视线焦点；所述摄像头安装在显示屏的正面，所述摄像头采用隐藏式摄像头；The line of sight focus acquisition module is used to collect the line of sight focus of each customer in real time through the camera in the process of playing the advertisement on the secondary screen; the camera is installed on the front of the display screen, and the camera is a hidden camera;
第一播放顺序调整模块，用于根据所述视线焦点的变化信息调整所述待播放广告的播放顺序。A first play order adjustment module, configured to adjust the play order of the advertisements to be played according to the change information of the sight focus.
第一播放顺序调整模块，具体用于如果监测到所述客户视线焦点处于显示屏之外，则确定客户对当前播放广告的兴趣度下降；如果所述兴趣度下降的客户占全部客户的比值大于预设数值，则调整所述待播放广告的播放顺序。The first playback sequence adjustment module is specifically used to determine that the customer’s interest in the currently broadcast advertisement has declined if it is detected that the focus of the customer’s line of sight is outside the display screen; If the preset value is set, the playing order of the advertisements to be played is adjusted.
进一步的，所述装置还包括：Further, the device also includes:
模型训练模块，用于将所述视线焦点的变化信息以及对应的客户信息作为新的训练样本，对所述市场反馈客户模型进行重新训练；和/或，The model training module is used to use the change information of the sight focus and the corresponding customer information as a new training sample to retrain the market feedback customer model; and/or,
客户信息反馈模块，用于将所述视线焦点的变化信息以及对应的客户信息发送至广告方平台，以使广告方对广告方案进行改进。The customer information feedback module is used to send the change information of the sight focus and the corresponding customer information to the advertiser's platform, so that the advertiser can improve the advertising plan.
本发明实施例所提供的电梯广告推荐装置可执行本发明任意实施例所提供的电梯广告推荐方法，具备执行所述电梯广告推荐方法相应的功能模块和有益效果。The elevator advertisement recommendation device provided by the embodiments of the present invention can execute the elevator advertisement recommendation method provided by any embodiment of the present invention, and has corresponding functional modules and beneficial effects for executing the elevator advertisement recommendation method.
实施例五Embodiment five
图6为本发明实施例五提供的一种设备的结构示意图，如图6所示，该设备包括处理器 610、存储器630、输入装置630、输出装置640、图像采集装置650以及摄像头660；其中，图像采集装置650用于采集客户图像；摄像头660，用于实时采集各客户的视线焦点；设备中处理器610的数量可以是一个或多个，图6中以一个处理器610为例；设备中的处理器610、存储器630、输入装置630和输出装置640可以通过总线或其他方式连接，图6中以通过总线连接为例。FIG. 6 is a schematic structural diagram of a device provided in Embodiment 5 of the present invention. As shown in FIG. 6, the device includes a processor 610, a memory 630, an input device 630, an output device 640, an image acquisition device 650, and a camera 660; , the image acquisition device 650 is used to collect customer images; the camera 660 is used to collect the sight focus of each customer in real time; the number of processors 610 in the device can be one or more, and one processor 610 is taken as an example in Fig. 6; the device The processor 610, the memory 630, the input device 630 and the output device 640 may be connected through a bus or in other ways. In FIG. 6, connection through a bus is taken as an example.
存储器630作为一种计算机可读存储介质，可用于存储软件程序、计算机可执行程序以及模块，如本发明实施例中的电梯广告推荐方法对应的程序指令/模块(例如，电梯广告推荐装置中的第一组共同兴趣值确定模块510、第二组共同兴趣值确定模块520、广告顺序评估值确定模块530和播放顺序确定模块540)。处理器610通过运行存储在存储器630中的软件程序、指令以及模块，从而执行设备的各种功能应用以及数据处理，即实现上述的电梯广告推荐方法。The memory 630, as a computer-readable storage medium, can be used to store software programs, computer-executable programs and modules, such as the program instructions/modules corresponding to the elevator advertisement recommendation method in the embodiment of the present invention (for example, the elevator advertisement recommendation device in the The first group of common interest value determination module 510, the second group of common interest value determination module 520, the advertisement order evaluation value determination module 530 and the play order determination module 540). The processor 610 executes various functional applications and data processing of the device by running the software programs, instructions and modules stored in the memory 630, that is, realizes the above-mentioned elevator advertisement recommendation method.
存储器630可主要包括存储程序区和存储数据区，其中，存储程序区可存储操作系统、至少一个功能所需的应用程序；存储数据区可存储根据终端的使用所创建的数据等。此外，存储器630可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件、闪存器件、或其他非易失性固态存储器件。在一些实例中，存储器630可进一步包括相对于处理器610远程设置的存储器，这些远程存储器可以通过网络连接至设备。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。The memory 630 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system and an application program required by at least one function; the data storage area may store data created according to the use of the terminal, and the like. In addition, the memory 630 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid-state storage devices. In some instances, the memory 630 may further include memory located remotely from the processor 610, and these remote memories may be connected to the device through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
输入装置630可用于接收输入的数字或字符信息，以及产生与设备的用户设置以及功能控制有关的键信号输入。输出装置640可包括显示屏等显示设备。The input device 630 can be used for receiving inputted number or character information, and generating key signal input related to user setting and function control of the device. The output device 640 may include a display device such as a display screen.
实施例六Embodiment six
本发明实施例六还提供一种包含计算机可执行指令的存储介质，所述计算机可执行指令在由计算机处理器执行时用于执行一种电梯广告推荐方法，该方法包括：Embodiment 6 of the present invention also provides a storage medium containing computer-executable instructions, and the computer-executable instructions are used to execute an elevator advertisement recommendation method when executed by a computer processor. The method includes:
依据所采集的电梯内各客户信息以及市场反馈客户模型，确定第一组共同兴趣值；Based on the collected customer information in the elevator and the market feedback customer model, determine the first group of common interest values;
依据所采集的电梯内各客户信息以及广告方预估客户模型，确定第二组共同兴趣值；其中，所述共同兴趣值是指客户对于待播放广告类型的兴趣值；Determine the second group of common interest values according to the collected customer information in the elevator and the advertiser's estimated customer model; wherein, the common interest value refers to the customer's interest value for the type of advertisement to be played;
依据所述第一组共同兴趣值、所述第二组共同兴趣值以及广告业务指标确定广告顺序评估值；determining an advertisement sequence evaluation value according to the first group of common interest values, the second group of common interest values, and the advertisement service index;
根据所述广告顺序评估值确定待播放广告的播放顺序并依次推送至显示屏进行播放。The playing sequence of the advertisements to be played is determined according to the evaluation value of the advertisement order and pushed to the display screen for playing in sequence.
当然，本发明实施例所提供的一种包含计算机可执行指令的存储介质,其计算机可执行指令不限于如上所述的方法操作,还可以执行本发明任意实施例所提供的电梯广告推荐方法中的相关操作.Of course, the storage medium containing computer-executable instructions provided by the embodiments of the present invention, the computer-executable instructions are not limited to the method operations described above, and can also execute the elevator advertisement recommendation method provided by any embodiment of the present invention. related operations.
通过以上关于实施方式的描述，所属领域的技术人员可以清楚地了解到，本发明可借助软件及必需的通用硬件来实现，当然也可以通过硬件实现，但很多情况下前者是更佳的实施方式。基于这样的理解，本发明的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在计算机可读存储介质中，如计算机的软盘、只读存储器(Read-Only Memory,ROM)、随机存取存储器(RandomAccess Memory, RAM)、闪存(FLASH)、硬盘或光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本发明各个实施例所述的方法。Through the above description about the implementation mode, those skilled in the art can clearly understand that the present invention can be realized by means of software and necessary general-purpose hardware, and of course it can also be realized by hardware, but in many cases the former is a better implementation mode . Based on this understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as a floppy disk of a computer , read-only memory (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), flash memory (FLASH), hard disk or optical disc, etc., including several instructions to make a computer device (which can be a personal computer, A server, or a network device, etc.) executes the methods described in various embodiments of the present invention.
值得注意的是，上述电梯广告推荐装置的实施例中，所包括的各个单元和模块只是按照功能逻辑进行划分的，但并不局限于上述的划分，只要能够实现相应的功能即可；另外，各功能单元的具体名称也只是为了便于相互区分，并不用于限制本发明的保护范围。It is worth noting that, in the above-mentioned embodiment of the elevator advertisement recommendation device, the units and modules included are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be realized; in addition, The specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the present invention.
注意，上述仅为本发明的较佳实施例及所运用技术原理。本领域技术人员会理解，本发明不限于这里所述的特定实施例，对本领域技术人员来说能够进行各种明显的变化、重新调整和替代而不会脱离本发明的保护范围。因此，虽然通过以上实施例对本发明进行了较为详细的说明，但是本发明不仅仅限于以上实施例，在不脱离本发明构思的情况下，还可以包括更多其他等效实施例，而本发明的范围由所附的权利要求范围决定。Note that the above are only preferred embodiments of the present invention and applied technical principles. Those skilled in the art will understand that the present invention is not limited to the specific embodiments described herein, and that various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the protection scope of the present invention. Therefore, although the present invention has been described in detail through the above embodiments, the present invention is not limited to the above embodiments, and can also include more other equivalent embodiments without departing from the concept of the present invention, and the present invention The scope is determined by the scope of the appended claims.
| Application Number | Priority Date | Filing Date | Title |
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| CN201910614737.5ACN110415023B (en) | 2019-07-09 | 2019-07-09 | Elevator advertisement recommendation method, device, equipment and storage medium |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910614737.5ACN110415023B (en) | 2019-07-09 | 2019-07-09 | Elevator advertisement recommendation method, device, equipment and storage medium |
| Publication Number | Publication Date |
|---|---|
| CN110415023Atrue CN110415023A (en) | 2019-11-05 |
| CN110415023B CN110415023B (en) | 2023-01-24 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910614737.5AExpired - Fee RelatedCN110415023B (en) | 2019-07-09 | 2019-07-09 | Elevator advertisement recommendation method, device, equipment and storage medium |
| Country | Link |
|---|---|
| CN (1) | CN110415023B (en) |
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| CN113011912A (en)* | 2021-01-22 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113077296A (en)* | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method based on automatic clipping, mobile device and storage medium |
| CN113837811A (en)* | 2021-09-30 | 2021-12-24 | 成都新潮传媒集团有限公司 | Elevator advertisement point recommendation method and device, computer equipment and storage medium |
| CN114066534A (en)* | 2021-11-29 | 2022-02-18 | 中国平安人寿保险股份有限公司 | Elevator advertisement delivery method, device, equipment and medium based on artificial intelligence |
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| CN102201188A (en)* | 2011-05-25 | 2011-09-28 | 华侨大学 | Building television advertisement system oriented intelligent control device and method |
| US20140222582A1 (en)* | 2013-02-05 | 2014-08-07 | Blake Anthony Papalia | Advertisement bidding system and method |
| CN106294497A (en)* | 2015-06-09 | 2017-01-04 | 深圳市腾讯计算机系统有限公司 | Information recommendation method and device |
| CN106600324A (en)* | 2016-12-13 | 2017-04-26 | 合肥华耀广告传媒有限公司 | Advertisement pushing system based on office building |
| CN107341272A (en)* | 2017-08-25 | 2017-11-10 | 北京奇艺世纪科技有限公司 | A kind of method for pushing, device and electronic equipment |
| CN107371042A (en)* | 2017-08-31 | 2017-11-21 | 深圳创维－Rgb电子有限公司 | Advertisement placement method, device, equipment and storage medium |
| CN107886371A (en)* | 2017-11-30 | 2018-04-06 | 浙江小屏信息技术有限公司 | Advertisement sending method and device based on elevator scene |
| CN107973198A (en)* | 2017-11-30 | 2018-05-01 | 成都科力夫科技有限公司 | The elevator card jettison system of Auto-matching occupant |
| CN109547861A (en)* | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN109840128A (en)* | 2019-01-23 | 2019-06-04 | 努比亚技术有限公司 | A kind of double screen wallpaper treatment method, server and mobile terminal |
| CN113627984A (en)* | 2020-12-10 | 2021-11-09 | 北京交通大学 | An intelligent elevator advertising screen system and advertising delivery method based on scene perception |
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| CN101459806A (en)* | 2009-01-08 | 2009-06-17 | 北京中星微电子有限公司 | System and method for video playing |
| CN102201188A (en)* | 2011-05-25 | 2011-09-28 | 华侨大学 | Building television advertisement system oriented intelligent control device and method |
| US20140222582A1 (en)* | 2013-02-05 | 2014-08-07 | Blake Anthony Papalia | Advertisement bidding system and method |
| CN106294497A (en)* | 2015-06-09 | 2017-01-04 | 深圳市腾讯计算机系统有限公司 | Information recommendation method and device |
| CN106600324A (en)* | 2016-12-13 | 2017-04-26 | 合肥华耀广告传媒有限公司 | Advertisement pushing system based on office building |
| CN107341272A (en)* | 2017-08-25 | 2017-11-10 | 北京奇艺世纪科技有限公司 | A kind of method for pushing, device and electronic equipment |
| CN107371042A (en)* | 2017-08-31 | 2017-11-21 | 深圳创维－Rgb电子有限公司 | Advertisement placement method, device, equipment and storage medium |
| CN107886371A (en)* | 2017-11-30 | 2018-04-06 | 浙江小屏信息技术有限公司 | Advertisement sending method and device based on elevator scene |
| CN107973198A (en)* | 2017-11-30 | 2018-05-01 | 成都科力夫科技有限公司 | The elevator card jettison system of Auto-matching occupant |
| CN109547861A (en)* | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN109840128A (en)* | 2019-01-23 | 2019-06-04 | 努比亚技术有限公司 | A kind of double screen wallpaper treatment method, server and mobile terminal |
| CN113627984A (en)* | 2020-12-10 | 2021-11-09 | 北京交通大学 | An intelligent elevator advertising screen system and advertising delivery method based on scene perception |
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111125473A (en)* | 2019-12-23 | 2020-05-08 | 支付宝(杭州)信息技术有限公司 | Recommendation business processing and information recommendation method, device, device and system |
| CN111125473B (en)* | 2019-12-23 | 2023-10-24 | 支付宝(杭州)信息技术有限公司 | Recommended service processing and information recommending method, device, equipment and system |
| CN113011912A (en)* | 2021-01-22 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113011912B (en)* | 2021-01-22 | 2023-07-25 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113077296A (en)* | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method based on automatic clipping, mobile device and storage medium |
| CN113837811A (en)* | 2021-09-30 | 2021-12-24 | 成都新潮传媒集团有限公司 | Elevator advertisement point recommendation method and device, computer equipment and storage medium |
| CN113837811B (en)* | 2021-09-30 | 2023-10-10 | 成都屏盟科技有限公司 | Elevator advertisement point position recommending method and device, computer equipment and storage medium |
| CN114066534A (en)* | 2021-11-29 | 2022-02-18 | 中国平安人寿保险股份有限公司 | Elevator advertisement delivery method, device, equipment and medium based on artificial intelligence |
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| CN110415023B (en) | 2023-01-24 |
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