技术领域technical field
本发明实施例涉及电商技术领域，特别是涉及一种果蔬商城管理系统及果蔬信息推送方法。The embodiments of the present invention relate to the technical field of e-commerce, in particular to a fruit and vegetable shopping mall management system and a method for pushing fruit and vegetable information.
背景技术Background technique
随着计算机技术的快速发展，网络普及化程度越来越高，互联网已经成为日常生活中所不可或缺的必需品。在“互联网+”的大环境下各行各业都出现新气象，开始改变商业发展模式，以适应不断变化的时代需求，在进行着各自产业的变革。With the rapid development of computer technology and the increasing popularity of the Internet, the Internet has become an indispensable necessity in daily life. In the "Internet +" environment, all walks of life have seen new trends, and have begun to change their business development models to adapt to the ever-changing needs of the times, and are undergoing changes in their respective industries.
传统的果蔬零售行业已经完全不能顺应时代，新型的果蔬零售行业方式已经应运而生。新型的果蔬零售方式可解决传统的线上零售和线下零售存在的弊端，例如用户在线上零售时购物体验不佳、不能真实的感受商品和线下服务等，致使顾客购买欲降低；而线下零售的问题在于经营成本高、利润低、还会受到经营场地的限制等。线上零售和线下零售都有自己的缺点所在，只有两者取其精华,去其糟粕才是未来零售业的导向。The traditional fruit and vegetable retail industry has completely failed to adapt to the times, and a new type of fruit and vegetable retail industry has emerged as the times require. The new fruit and vegetable retailing method can solve the disadvantages of traditional online and offline retailing, such as poor shopping experience for users in online retailing, inability to truly experience products and offline services, etc., resulting in lower desire to buy; The problems of offline retailing are high operating costs, low profits, and restrictions on operating sites. Both online retailing and offline retailing have their own shortcomings. Only by taking the best of the two and discarding the dross is the direction of the future retail industry.
现有的果蔬商城管理系统为B2C(Business To Customer，商家对客户)和O2O(Online To Offline，线上到线下)模式的结合，即商家对客户和线上线下相结合的零售模式。在新型的零售模式下，果蔬商城管理系统利用互联网技术与电子商务、实体门店相结合的形式，实现商品信息、交易信息等数据进行大数据分析和互通。The existing fruit and vegetable mall management system is a combination of B2C (Business To Customer) and O2O (Online To Offline, online to offline) models, that is, a retail model that combines business to customer and online and offline. Under the new retail model, the fruit and vegetable mall management system uses Internet technology combined with e-commerce and physical stores to realize big data analysis and intercommunication of commodity information, transaction information and other data.
但是，现有的果蔬商城管理系统已经很难满足顾客体验的需求，用户需要耗费大量的时间和精力浏览果蔬商城。However, the existing fruit and vegetable mall management system has been difficult to meet the needs of customer experience, and users need to spend a lot of time and energy browsing the fruit and vegetable mall.
发明内容Contents of the invention
本发明实施例提供了一种果蔬商城管理系统及果蔬信息推送方法，有利于节省消费者浏览果蔬商城页面的时间，提高商城交易效率。The embodiment of the present invention provides a fruit and vegetable mall management system and a fruit and vegetable information push method, which is beneficial to save the time for consumers to browse the pages of the fruit and vegetable mall and improve the transaction efficiency of the mall.
为解决上述技术问题，本发明实施例提供以下技术方案：In order to solve the above technical problems, embodiments of the present invention provide the following technical solutions:
本发明实施例一方面提供了一种果蔬商城管理系统，包括用于向具有权限的用户推送果蔬商品的信息推荐模块；所述信息推荐模块包括：On the one hand, an embodiment of the present invention provides a fruit and vegetable shopping mall management system, including an information recommendation module for pushing fruit and vegetable commodities to authorized users; the information recommendation module includes:
信息采集子模块，用于从系统数据库获取用户的购买行为数据和属性数据；所述属性数据从个人会员管理模块中获取；The information collection sub-module is used to obtain the user's purchase behavior data and attribute data from the system database; the attribute data is obtained from the individual member management module;
特征向量生成子模块，用于将所述购买行为数据转化为行为特征向量，并与所述属性数据构成用户特征向量；A feature vector generating submodule, configured to convert the purchase behavior data into a behavior feature vector, and form a user feature vector with the attribute data;
推荐信息输出子模块，用于将所述用户特征向量输入至预先构建商品推荐模型中，得到初始推荐商品信息；所述商品推荐模型中包括多张映射表，各映射表用于存储用户特征向量和果蔬商品的对应关系；The recommended information output sub-module is used to input the user feature vector into the pre-built commodity recommendation model to obtain initial recommended commodity information; the commodity recommendation model includes multiple mapping tables, and each mapping table is used to store the user feature vector Correspondence with fruit and vegetable commodities;
推荐信息确定子模块，用于基于预设商品筛选条件和/或商品过滤算法将所述初始推荐信息中不符合条件的商品去除，生成商品推荐信息。The recommendation information determination sub-module is configured to remove unqualified commodities in the initial recommendation information based on preset commodity filtering conditions and/or commodity filtering algorithms, and generate commodity recommendation information.
可选的，还包括评价管理模块，所述评价管理模块包括各商品的评价分数和文字评价信息；所述推荐信息确定子模块包括：Optionally, an evaluation management module is also included, the evaluation management module includes evaluation scores and text evaluation information of each product; the recommended information determination sub-module includes:
商品评分获取单元，用于从所述评价管理模块中获取所述初始推荐商品信息中各商品的评分值；A commodity score acquisition unit, configured to acquire the score value of each commodity in the initial recommended commodity information from the evaluation management module;
商品筛选单元，用于从所述初始推荐信息中去除评分值不高于预设评分阈值的商品，生成候选商品推荐信息；A commodity screening unit, configured to remove commodities whose score values are not higher than a preset scoring threshold from the initial recommendation information, and generate candidate commodity recommendation information;
商品推荐单元，用于按照评分值从高到低对所述候选商品推荐信息进行排序，生成最终商品推荐信息。The commodity recommendation unit is configured to sort the candidate commodity recommendation information according to the score value from high to low, and generate final commodity recommendation information.
可选的，所述推荐信息确定子模块包括：Optionally, the recommended information determining submodule includes:
信息选择单元，用于将从订单管理模块中获取的用户购买的商品信息以及从购物车管理模块中获取的用户已选择商品信息，作为候选删除商品信息；The information selection unit is used to use the product information purchased by the user obtained from the order management module and the product information selected by the user obtained from the shopping cart management module as candidate deletion product information;
商品选择单元，用于基于协同过滤算法从所述初始推荐商品信息中确定与所述候选删除商品信息中相同的目标商品；A product selection unit, configured to determine the same target product as the candidate deleted product information from the initial recommended product information based on a collaborative filtering algorithm;
商品推荐单元，用于从所述初始推荐商品信息中删除各目标商品，并将删除后的初始推荐商品信息作为最终商品推荐信息。The commodity recommendation unit is configured to delete each target commodity from the initial recommended commodity information, and use the deleted initial recommended commodity information as final commodity recommendation information.
可选的，还包括营销管理模块，所述营销管理模块包括各商品的优惠信息；所述推荐信息确定子模块包括：Optionally, a marketing management module is also included, the marketing management module includes preferential information of each product; the recommended information determination sub-module includes:
优选商品获取模块，用于从所述营销管理模块中获取优惠商品信息，生成优选商品信息；The preferred product acquisition module is used to obtain preferential product information from the marketing management module to generate preferred product information;
商品选择单元，用于基于协同过滤算法从所述初始推荐商品信息中确定与所述优选商品信息中相同的目标商品，并将评分值低于预设评分阈值的目标商品去掉，生成目标商品集；A product selection unit, configured to determine the same target product from the initial recommended product information as in the preferred product information based on a collaborative filtering algorithm, and remove target products whose score values are lower than a preset scoring threshold to generate a target product set ;
商品推荐单元，用于从所述初始推荐商品信息中选择与所述目标商品集中各商品相同的商品，生成最终商品推荐信息。The product recommendation unit is configured to select, from the initially recommended product information, products identical to each product in the target product set, to generate final product recommendation information.
可选的，还包括特征删除子模块，所述特征删除子模块用于将所述用户特征向量输入至支持向量机中，以去除所述用户特征向量中的噪声信息，并将去噪后的用户特征向量发送至所述推荐信息输出子模块中。Optionally, a feature deletion submodule is also included, the feature deletion submodule is used to input the user feature vector into a support vector machine to remove noise information in the user feature vector, and the denoised The user feature vector is sent to the recommendation information output sub-module.
可选的，包括系统登录模块；Optionally, include the system login module;
所述系统登录模块用于根据输入的登录权限验证信息展示相应的系统页面；所述系统页面包括商家页面和消费者页面；The system login module is used to display the corresponding system page according to the input login authority verification information; the system page includes a business page and a consumer page;
所述商家页面包括商家会员管理模块、商品管理模块、商家订单管理模块、商家配送售后处理模块、商家收银管理模块及交易数据分析模块；The merchant page includes a merchant member management module, a commodity management module, a merchant order management module, a merchant delivery after-sales processing module, a merchant cashier management module and a transaction data analysis module;
所述消费者页面包括个人会员管理模块、购物车管理模块、个人订单管理模块、个人配送售后处理模块、个人收银管理模块、所述信息推荐模块、评价管理模块及营销管理模块。The consumer page includes a personal membership management module, a shopping cart management module, a personal order management module, a personal delivery after-sales processing module, a personal cash register management module, the information recommendation module, an evaluation management module and a marketing management module.
可选的，所述商家页面还可包括消费者管理模块，所述消费者管理模块包括消费者投诉子模块和限制购买子模块；Optionally, the merchant page may also include a consumer management module, which includes a consumer complaint sub-module and a purchase restriction sub-module;
所述消费者投诉子模块用于提交不符合系统规定消费行为的消费者信息；所述限制购买子模块用于存储交易行为受限的消费者信息。The consumer complaint sub-module is used to submit consumer information that does not comply with the consumption behavior specified by the system; the restricted purchase sub-module is used to store consumer information with restricted transaction behavior.
可选的，所述评价管理模块包括商品评价子模块、商家评价子模块和物流评价子模块。Optionally, the evaluation management module includes a product evaluation sub-module, a merchant evaluation sub-module and a logistics evaluation sub-module.
可选的，所述交易数据分析模块包括销售数据记录子模块、商品采购子模块、消费者积分记录子模块及交易数据预测子模块；Optionally, the transaction data analysis module includes a sales data recording sub-module, a commodity purchase sub-module, a consumer points recording sub-module and a transaction data prediction sub-module;
所述交易数据预测子模块用于根据所述销售数据记录子模块和所述消费者积分记录子模块预测预设时间段内的商品交易数据。The transaction data prediction sub-module is used to predict commodity transaction data within a preset time period according to the sales data recording sub-module and the consumer points recording sub-module.
本发明实施例另一方面提供了一种果蔬信息推送方法，包括：Another aspect of the embodiment of the present invention provides a method for pushing fruit and vegetable information, including:
获取当前系统授权登录用户的购买行为数据和属性数据；Obtain the purchase behavior data and attribute data of the authorized login user of the current system;
将所述购买行为数据转化为行为特征向量，并与所述属性数据构成用户特征向量；Converting the purchase behavior data into a behavior feature vector, and forming a user feature vector with the attribute data;
将所述用户特征向量输入至预先构建商品推荐模型中，得到初始推荐商品信息；所述商品推荐模型中包括多张映射表，各映射表用于存储用户特征向量和果蔬商品的对应关系；The user feature vector is input into the pre-built commodity recommendation model to obtain initial recommended commodity information; the commodity recommendation model includes a plurality of mapping tables, and each mapping table is used to store the corresponding relationship between the user feature vector and the fruit and vegetable commodity;
根据预设商品筛选条件和/或过滤算法去除所述初始推荐信息中不符合条件的商品，生成商品推荐信息。Remove unqualified commodities in the initial recommendation information according to preset commodity filtering conditions and/or filtering algorithms to generate commodity recommendation information.
本申请提供的技术方案的优点在于，根据用户的购买行为数据和用户属性数据，并结合预先设置的商品筛选条件，利用大数据分析对消费者进行商品推荐。用户在登录果蔬商城后可根据推荐商品信息进行选择购买，不需要浏览商城所有商品，大大地节省了消费者商品浏览时间，有利于提升用户购买体验，还可有效地提高商城交易效率。The advantage of the technical solution provided by this application is that, according to the user's purchase behavior data and user attribute data, combined with the preset commodity filtering conditions, big data analysis is used to recommend commodities to consumers. After logging in to the fruit and vegetable mall, users can choose to buy according to the recommended product information, without browsing all the products in the mall, which greatly saves consumers' product browsing time, is conducive to improving the user's purchasing experience, and can effectively improve the transaction efficiency of the mall.
此外，本发明实施例还针对果蔬商城管理系统提供了相应的果蔬商品推送方法，进一步使得所述系统更具有可行性，所述果蔬商品推送方法具有相应的优点。In addition, the embodiment of the present invention also provides a corresponding fruit and vegetable product push method for the fruit and vegetable shopping mall management system, which further makes the system more feasible, and the fruit and vegetable product push method has corresponding advantages.
应当理解的是，以上的一般描述和后文的细节描述仅是示例性的，并不能限制本公开。It is to be understood that both the foregoing general description and the following detailed description are exemplary only and are not restrictive of the present disclosure.
附图说明Description of drawings
为了更清楚的说明本发明实施例或相关技术的技术方案，下面将对实施例或相关技术描述中所需要使用的附图作简单的介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions of the embodiments of the present invention or related technologies, the following will briefly introduce the accompanying drawings that need to be used in the description of the embodiments or related technologies. Obviously, the accompanying drawings in the following description are only the present invention For some embodiments of the present invention, those of ordinary skill in the art can also obtain other drawings based on these drawings on the premise of not paying creative efforts.
图1为本发明实施例提供的果蔬商城管理系统的一种具体实施方式结构图；Fig. 1 is a structural diagram of a specific implementation of the fruit and vegetable shopping mall management system provided by the embodiment of the present invention;
图2为本发明实施例提供的一种果蔬商城管理方法的流程示意图；2 is a schematic flow diagram of a management method for a fruit and vegetable mall provided by an embodiment of the present invention;
图3为本发明实施例提供的另一种果蔬商城管理方法的流程示意图。Fig. 3 is a schematic flowchart of another method for managing a fruit and vegetable mall provided by an embodiment of the present invention.
具体实施方式Detailed ways
为了使本技术领域的人员更好地理解本发明方案，下面结合附图和具体实施方式对本发明作进一步的详细说明。显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。In order to enable those skilled in the art to better understand the solution of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
本申请的说明书和权利要求书及上述附图中的术语“包括”和“具有”以及他们任何变形，意图在于覆盖不排他的包含。例如包含了一系列步骤或单元的过程、方法、系统、产品或设备没有限定于已列出的步骤或单元，而是可包括没有列出的步骤或单元。The terms "comprising" and "having" in the specification and claims of the present application and the above drawings and any variations thereof are intended to cover a non-exclusive inclusion. For example, a process, method, system, product, or device comprising a series of steps or units is not limited to the listed steps or units, but may include unlisted steps or units.
在介绍了本发明实施例的技术方案后，下面详细的说明本申请的各种非限制性实施方式。After introducing the technical solutions of the embodiments of the present invention, various non-limiting implementations of the present application will be described in detail below.
首先参见图1，图1为本发明实施例提供的果蔬商城管理系统在一种具体实施方式下的结构框架示意图，本发明实施例可包括以下内容：First, referring to Fig. 1, Fig. 1 is a schematic structural framework diagram of a fruit and vegetable shopping mall management system provided by an embodiment of the present invention in a specific implementation manner, and the embodiment of the present invention may include the following contents:
果蔬商城管理系统包括信息推荐模块1，信息推荐模块1可用于向具有权限的用户推送果蔬商品，具有权限的用户为具有登录果蔬商城管理系统的用户，用户通过系统登录模块登录果蔬商城管理系统后，信息推荐模块1获取当前登录系统的用户的信息，并根据用户类型，例如消费者还是商家还是系统维护者进行信息推荐。本申请针对为消费者提供果蔬商品推荐，当然，商家或系统维护者也可通过系统进行商品购买，在商家或系统维护者发生购买行为后，系统也会自动商家或系统维护者推荐果蔬商品。信息推荐模块1可包括信息采集子模块11、特征向量生成子模块12、推荐信息输出子模块13及推荐信息确定子模块14。The fruit and vegetable mall management system includes an information recommendation module 1. The information recommendation module 1 can be used to push fruit and vegetable products to authorized users. The authorized users are users who have logged in to the fruit and vegetable mall management system. After the user logs in to the fruit and vegetable mall management system through the system login module , the information recommendation module 1 obtains the information of the user currently logged into the system, and performs information recommendation according to the type of user, such as a consumer, a merchant, or a system maintainer. This application aims to provide consumers with fruit and vegetable product recommendations. Of course, merchants or system maintainers can also purchase products through the system. After the merchant or system maintainer makes a purchase, the system will automatically recommend fruit and vegetable products to the merchant or system maintainer. The information recommendation module 1 may include an information collection submodule 11 , a feature vector generation submodule 12 , a recommendation information output submodule 13 and a recommendation information determination submodule 14 .
其中，信息采集子模块11可用于从系统数据库获取用户的购买行为数据和属性数据。购买行为数据可包括当前登录系统的用户的商品浏览记录数据、商品评论数据和购买商品数据记录，当然，本领域技术人员还可根据实际应用场景选取其他与购买行为相关的数据，这均不影响本申请的实现。属性数据为标识用户自身身份的一些属性数据，例如年龄、性别、注册时间、职业、住址等。若登录用户为消费者，可从个人会员管理模块中获取这些属性数据，若登录用户为商家，则可从商家会员管理模块中获取。Among them, the information collection sub-module 11 can be used to obtain the user's purchase behavior data and attribute data from the system database. Purchase behavior data may include product browsing record data, product review data, and purchased product data records of users who are currently logged into the system. Of course, those skilled in the art may also select other data related to purchase behavior according to actual application scenarios, which will not affect implementation of this application. Attribute data is some attribute data that identifies the user's own identity, such as age, gender, registration time, occupation, address, etc. If the logged-in user is a consumer, the attribute data can be obtained from the individual member management module; if the logged-in user is a merchant, it can be obtained from the merchant member management module.
在本实施例中，特征向量生成子模块12可用于将购买行为数据转化为行为特征向量，并与属性数据构成用户特征向量。用户的购买行为数据例如可通过行为提取、行为特征转换分析为不同行为，以生成当前用户的行为特征向量，然后可将行为特征向量和属性数据构成用于输入商品推荐模型的用户特征向量。In this embodiment, the feature vector generation sub-module 12 can be used to convert the purchase behavior data into a behavior feature vector, and form a user feature vector with attribute data. The user's purchasing behavior data can be analyzed into different behaviors, for example, through behavior extraction and behavior feature conversion to generate the current user's behavior feature vector, and then the behavior feature vector and attribute data can be used to form the user feature vector for inputting the product recommendation model.
本申请中，推荐信息输出子模块13可用于将用户特征向量输入至预先构建商品推荐模型中，得到初始推荐商品信息。商品推荐模型中可包括多张映射表，各映射表用于存储用户特征向量和果蔬商品的对应关系；将用户特征向量通过与各映射表进行对照学习，得到用户特征向量对应的多个商品，多个商品构成初始推荐商品信息。In this application, the recommendation information output sub-module 13 can be used to input the user feature vector into the pre-built product recommendation model to obtain initial recommended product information. The commodity recommendation model can include multiple mapping tables, each mapping table is used to store the corresponding relationship between the user feature vector and the fruit and vegetable commodity; the user feature vector is compared with each mapping table to obtain multiple commodities corresponding to the user feature vector, A plurality of commodities constitute initial recommended commodity information.
可以理解的是，初始推荐商品信息包含多个商品信息，而不是所有的推荐商品对用户均是有用的，例如评价不高的商品，用户在得到推荐商品后还需要进行进一步甄别，不利于提升用户使用体验。鉴于此，本申请还可利用推荐信息确定子模块14基于预设商品筛选条件和/或商品过滤算法将初始推荐信息中不符合条件的商品去除，生成商品推荐信息。预设商品筛选条件可为固定的条件，例如去除历史评分分数较低的商品，还可根据用户属性从商品筛选条件数据库中自动选择符合当前用户的商品筛选条件并生成最终的商品筛选条件，例如价格区间、过滤品牌，例如用户在一段时间中购买的商品的单价没有超过50元的，则将初始推荐信息中商品单价超过50元的商品去除；例如用户对某个品牌或商家的商品进行差评，则从初始推荐信息中去除该品牌或该商家的商品。商品过滤算法用于实现商品过滤的方法，例如可为基于商品的协同过滤算法，为用户推荐和他们之前喜欢的物品相似的物品，主要是通过分析用户的行为记录计算物品之间的相似度，利用余弦相似性公式计算相似性度量。例如可利用商品过滤算法过滤掉用户已经产生过购买行为的商品，因为推荐的目的是帮助用户发现商品，这样可以保证推荐商品的新颖性；会过滤掉用户自己选择的商品，比如用户选择了某一个品牌或者某一个价格区间，只希望看到某个品牌的某个价格区间的商品；为了提高用户的体验感，会过滤掉评分比较低的商品，过滤依据可从评价管理模块中获得。It is understandable that the initial recommended product information contains multiple product information, and not all recommended products are useful to users. For example, for products with low reviews, users need to further screen after getting recommended products, which is not conducive to improving User experience. In view of this, the present application can also use the recommended information determination sub-module 14 to remove unqualified commodities from the initial recommendation information based on preset commodity filtering conditions and/or commodity filtering algorithms to generate commodity recommendation information. The preset product filter conditions can be fixed conditions, such as removing products with low historical scores, and can also automatically select product filter conditions that meet the current user from the product filter condition database according to user attributes and generate the final product filter conditions, such as Price range, filter brands, for example, if the unit price of the products purchased by the user within a certain period of time does not exceed 50 yuan, then remove the products with a unit price of more than 50 yuan in the initial recommendation information; for example, the user compares the products of a certain brand or merchant If there are no reviews, the brand or the merchant’s products will be removed from the initial recommendation information. Commodity filtering algorithm is used to realize the method of commodity filtering. For example, it can be a commodity-based collaborative filtering algorithm to recommend items similar to their previous favorite items for users, mainly by analyzing user behavior records to calculate the similarity between items. The similarity measure is calculated using the cosine similarity formula. For example, the product filtering algorithm can be used to filter out products that users have already purchased, because the purpose of recommendation is to help users discover products, which can ensure the novelty of recommended products; it will filter out products that users choose, for example, users choose a certain product. For a brand or a certain price range, you only want to see products in a certain price range of a certain brand; in order to improve the user experience, products with relatively low ratings will be filtered out, and the filtering basis can be obtained from the evaluation management module.
在本发明实施例提供的技术方案中，根据用户的购买行为数据和用户属性数据，并结合预先设置的商品筛选条件，利用大数据分析对消费者进行商品推荐。用户在登录果蔬商城后可根据推荐商品信息进行选择购买，不需要浏览商城所有商品，大大地节省了消费者商品浏览时间，有利于提升用户购买体验，还可有效地提高商城交易效率。In the technical solution provided by the embodiment of the present invention, according to the user's purchase behavior data and user attribute data, combined with the preset commodity filtering conditions, big data analysis is used to recommend commodities to consumers. After logging in to the fruit and vegetable mall, users can choose to buy according to the recommended product information, without browsing all the products in the mall, which greatly saves consumers' product browsing time, is conducive to improving the user's purchasing experience, and can effectively improve the transaction efficiency of the mall.
可以理解的是，输入商品推荐模型中的特征向量数据越少，且有用数据占比越大，模型输出结果越快越准。基于此，信息推荐模块1还可包括特征删除子模块，特征删除子模块用于将用户特征向量输入至支持向量机中，以去除用户特征向量中的例如噪声信息等无关特征，并将去噪后的用户特征向量发送至推荐信息输出子模块中。It is understandable that the less feature vector data is input into the product recommendation model, and the larger the proportion of useful data is, the faster and more accurate the model output results will be. Based on this, the information recommendation module 1 can also include a feature deletion submodule, which is used to input the user feature vector into the support vector machine to remove irrelevant features such as noise information in the user feature vector, and denoise The final user feature vector is sent to the recommendation information output sub-module.
在一种实施方式中，果蔬商城管理系统包括评价管理模块，评价管理模块中包括各商品的评价分数和文字评价信息。推荐信息确定子模块14还可包括：In one embodiment, the fruit and vegetable shopping mall management system includes an evaluation management module, which includes evaluation scores and text evaluation information of each commodity. The recommended information determining submodule 14 may also include:
商品评分获取单元，用于从评价管理模块中获取初始推荐商品信息中各商品的评分值。The product rating acquisition unit is configured to obtain the rating value of each product in the initial recommended product information from the evaluation management module.
商品筛选单元，用于从初始推荐信息中去除评分值不高于预设评分阈值的商品，生成候选商品推荐信息。候选商品推荐信息为去除不符合条件的商品后的初始推荐信息。评分阈值可根据实际应用场景进行确定，本申请对此不做任何限定。若评分值为5分制，那么评分阈值为设置为4.3分，也即将低于4.3分的推荐商品从初始推荐信息中删除。The product screening unit is configured to remove products whose score values are not higher than a preset score threshold from the initial recommendation information, and generate candidate product recommendation information. Candidate commodity recommendation information is the initial recommendation information after removing unqualified commodities. The scoring threshold can be determined according to the actual application scenario, which is not limited in this application. If the scoring value is 5 points, then the scoring threshold is set to 4.3 points, that is, the recommended products with a score lower than 4.3 points will be deleted from the initial recommendation information.
商品推荐单元，用于按照评分值从高到低对候选商品推荐信息进行排序，生成最终商品推荐信息。The product recommendation unit is configured to sort the candidate product recommendation information according to the score value from high to low, and generate the final product recommendation information.
在另外一种实施方式中，推荐信息确定子模块14例如还可包括：In another embodiment, the recommended information determining submodule 14 may also include, for example:
信息选择单元，用于将从订单管理模块中获取的用户购买的商品信息以及从购物车管理模块中获取的用户已选择商品信息，作为候选删除商品信息。The information selection unit is configured to use the commodity information purchased by the user obtained from the order management module and the commodity information selected by the user obtained from the shopping cart management module as candidate commodity information for deletion.
商品选择单元，用于基于协同过滤算法从初始推荐商品信息中确定与候选删除商品信息中相同的目标商品。The product selection unit is configured to determine the same target product as the candidate deleted product information from the initial recommended product information based on the collaborative filtering algorithm.
商品推荐单元，用于从初始推荐商品信息中删除各目标商品，并将删除后的初始推荐商品信息作为最终商品推荐信息。The product recommendation unit is configured to delete each target product from the initial recommended product information, and use the deleted initial recommended product information as final product recommendation information.
此外，若果蔬商城管理系统还可包括营销管理模块，营销管理模块可包括各商品的优惠信息。基于此，推荐信息确定子模块14还可包括：In addition, if the fruit and vegetable shopping mall management system can also include a marketing management module, the marketing management module can include preferential information for each commodity. Based on this, the recommended information determining submodule 14 may also include:
优选商品获取模块，用于从营销管理模块中获取优惠商品信息，生成优选商品信息。The preferred product acquisition module is used to obtain preferential product information from the marketing management module to generate preferred product information.
商品选择单元，用于基于协同过滤算法从初始推荐商品信息中确定与优选商品信息中相同的目标商品，并将评分值低于预设评分阈值的目标商品去掉，生成目标商品集。The product selection unit is used to determine the same target product from the initial recommended product information and the preferred product information based on the collaborative filtering algorithm, and remove the target product whose score value is lower than the preset score threshold to generate a target product set.
商品推荐单元，用于从初始推荐商品信息中选择与目标商品集中各商品相同的商品，生成最终商品推荐信息。The product recommendation unit is configured to select the same product as each product in the target product set from the initial recommended product information, and generate final product recommendation information.
可以理解的是，果蔬商城管理系统面对的为消费者和商家两种用户，两种类型的用户在系统中的需求的不同，为了提升用户使用体验，果蔬商城管理系统包括系统登录模块；系统登录模块可用于根据输入的登录权限验证信息展示相应的系统页面，系统页面可包括商家页面和消费者页面。权限验证信息例如可为用户名和密码，对于消费者而言，输入用户名和密码后，点击登录按钮进入系统主界面，用户名和密码是消费者自行进行注册的；对于商家而言，输入用户名和密码后，点击登录按钮进入系统后台管理主界面，登录后根据不同的权限显示不同的功能。商家页面可包括商家会员管理模块、商品管理模块、商家订单管理模块、商家配送售后处理模块、商家收银管理模块及交易数据分析模块。消费者页面可包括个人会员管理模块、购物车管理模块、个人订单管理模块、个人配送售后处理模块、个人收银管理模块、信息推荐模块、评价管理模块及营销管理模块。当然，商家页面和消费者页面还可包括其他功能模块，本申请对此不做任何限定。It is understandable that the management system of the fruit and vegetable mall is faced with two types of users, consumers and merchants, and the needs of the two types of users in the system are different. In order to improve the user experience, the fruit and vegetable mall management system includes a system login module; the system The login module can be used to display corresponding system pages according to the input login authority verification information, and the system pages can include business pages and consumer pages. Authority verification information can be user name and password, for example. For consumers, after entering the user name and password, click the login button to enter the main interface of the system. The user name and password are registered by consumers themselves; for merchants, input user name and password After that, click the login button to enter the main interface of the system background management. After login, different functions will be displayed according to different permissions. The merchant page may include a merchant member management module, a product management module, a merchant order management module, a merchant delivery after-sales processing module, a merchant cash register management module, and a transaction data analysis module. The consumer page may include a personal member management module, a shopping cart management module, a personal order management module, a personal distribution after-sales processing module, a personal cash register management module, an information recommendation module, an evaluation management module and a marketing management module. Certainly, the merchant page and the consumer page may also include other functional modules, which are not limited in this application.
其中，商家会员管理模块和个人会员管理模块用于对果蔬商城管理系统进行会员管理的操作。具体可用于编辑管理会员信息，包括会员的姓名、年龄、性别、电话、地址等信息，还有用于营销管理模块的会员积分、等级的信息。Among them, the merchant member management module and the individual member management module are used to perform member management operations on the fruit and vegetable mall management system. Specifically, it can be used to edit and manage member information, including member's name, age, gender, phone number, address and other information, as well as member points and grade information used in the marketing management module.
商品管理模块用于对果蔬商城管理系统进行商品管理的操作，例如可用于增加、删除或修改查果蔬商品的信息，包括商品名称、商品图片展示、商品规格型号、商品价格(销售价和进货价)、商品库存等数据信息，商品管理模块还可提供商品的详细信息，包括商品的特点、食用小知识、保鲜方式、益处等信息，为了给消费者一个贴心和温馨的服务。The commodity management module is used for commodity management operations on the fruit and vegetable mall management system, for example, it can be used to add, delete or modify the information of searched fruit and vegetable commodities, including commodity names, commodity image displays, commodity specifications and models, commodity prices (sales price and purchase price) ), product inventory and other data information, the product management module can also provide detailed information of the product, including the characteristics of the product, food knowledge, preservation methods, benefits and other information, in order to provide consumers with a caring and warm service.
商家订单管理模块和个人订单管理模块用于对果蔬商城管理系统进行订单管理的操作。具体可用于订单的查询，对于消费者而言，可以查询商品订单的订单号、订单维权、购买的商品名称、数量、支付价格、交易时间等数据信息；对于商家而言，可以查看消费者所购商品订单信息以及可进行及时批量处理，轻松进行订单维权。The merchant order management module and the personal order management module are used to manage the order of the fruit and vegetable mall management system. Specifically, it can be used to query orders. For consumers, they can query data information such as the order number of the product order, order protection, purchased product name, quantity, payment price, transaction time, etc.; Purchase order information and batch processing in a timely manner, making order rights protection easy.
商家配送售后处理模块和个人配送售后处理模块用于对果蔬商城管理系统进行商品配送管理的操作。具体可用于果蔬商城的配送方式以及退货管理，配送管理界面会显示购买的商品信息、消费者送货地址、姓名、电话等信息，将会实时更新配送员信息、物流状态和预计商品到达时间，消费者还可以预约商品送达时间，更加的人性化和灵活性。The after-sales processing module for merchant distribution and the after-sales processing module for personal distribution are used to manage the commodity distribution of the fruit and vegetable mall management system. Specifically, it can be used in the delivery method and return management of the fruit and vegetable mall. The delivery management interface will display the purchased product information, consumer delivery address, name, phone number and other information, and will update the delivery staff information, logistics status and estimated arrival time of the product in real time. Consumers can also make an appointment for delivery of goods, which is more humanized and flexible.
商家收银管理模块和个人收银管理模块可用于对果蔬商城管理系统进行收银管理的操作。具体可用于购买商品的结算和支付方式的管理，系统可包括一个线下收钱系统用于实体门店中，有一个第三方支付平台用于线上线下支付，系统写入第三方平台的接口即可使用服务，增强了资金的流通性同时也解决商家和客户受到零钱的困扰。The merchant cash register management module and the personal cash register management module can be used to perform cash register management operations on the fruit and vegetable shopping mall management system. Specifically, it can be used to manage the settlement and payment methods of purchased goods. The system can include an offline money collection system for physical stores, and a third-party payment platform for online and offline payments. The interface for writing the system to the third-party platform is The service can be used, which enhances the circulation of funds and also solves the problem of merchants and customers being troubled by small change.
交易数据分析模块可用于记录商城销售、商品采购和消费者积分等数据，并且可将数据通过导出表格的方式，对每月商城销售的情况进行分析，以便为商家的经营思路提供有效的依据，一种实施方式中，其可包括交易数据分析模块包括销售数据记录子模块、商品采购子模块、消费者积分记录子模块及交易数据预测子模块；交易数据预测子模块用于根据销售数据记录子模块和消费者积分记录子模块预测预设时间段内的商品交易数据。The transaction data analysis module can be used to record data such as mall sales, commodity purchases, and consumer points, and can export the data to a table to analyze the monthly mall sales in order to provide effective basis for merchants' business ideas. In one embodiment, it may include a transaction data analysis module including a sales data recording sub-module, a commodity purchase sub-module, a consumer points recording sub-module and a transaction data prediction sub-module; the transaction data prediction sub-module is used to record sub-modules based on sales data The module and the consumer point record sub-module predict commodity transaction data within a preset time period.
评价管理模块可用于对果蔬商城管理系统进行评价管理的操作，具体可用于购买商品后的消费者体验调查，评价体系包括商品描述是否相符、商家服务是否贴心和物流服务是否准时(线上)三方面进行评价，消费者还可以进行建议和晒图进行获得积分，积分应用于营销管理模块。可选的，评价管理模块可包括商品评价子模块、商家评价子模块和物流评价子模块。The evaluation management module can be used to evaluate and manage the management system of the fruit and vegetable mall. Specifically, it can be used for consumer experience surveys after purchasing commodities. The evaluation system includes whether the product description is consistent, whether the merchant’s service is considerate, and whether the logistics service is on time (online). Consumers can also make suggestions and post pictures to earn points, and the points are applied to the marketing management module. Optionally, the evaluation management module may include a product evaluation sub-module, a business evaluation sub-module and a logistics evaluation sub-module.
营销管理模块用于对果蔬商城管理系统进行营销管理的操作。例如对于新老客户的一种优惠政策，包括商品活动信息、商品降价信息、购物送积分、好评送积分、优惠券、满额立减、积分兑换的形式。不同的礼品对应的所需积分不同，消费者可根据自己的积分兑换自己想要的礼品，还可以用积分兑换相应的优惠券用于消费立减。The marketing management module is used to perform marketing management operations on the fruit and vegetable mall management system. For example, a preferential policy for new and old customers, including product activity information, product price reduction information, reward points for shopping, reward points for positive comments, coupons, instant discounts for full amount, and points exchange. Different gifts correspond to different required points. Consumers can redeem their desired gifts according to their points, and can also use points to exchange corresponding coupons for instant consumption reduction.
此外，商家页面还可包括消费者管理模块，消费者管理模块例如可包括消费者投诉子模块和限制购买子模块；消费者投诉子模块用于提交不符合系统规定消费行为的消费者信息；限制购买子模块用于存储交易行为受限的消费者信息。In addition, the business page can also include a consumer management module. The consumer management module can include, for example, a consumer complaint sub-module and a purchase restriction sub-module; the consumer complaint sub-module is used to submit consumer information that does not conform to the consumption behavior specified by the system; The purchase sub-module is used to store consumer information with limited transaction behavior.
由上可知，本申请的果蔬商城管理系统以大数据技术为导向，将线上、线下紧密的相结合。对消费者而言，果蔬商城管理系统可以更加清楚直观的得到果蔬商城的信息并进行选购自己想要的商品，商品的信息会更加人性化的进行展示，在支付部分可以直接通过第三方支付的接口进行付款操作，操作简单不繁琐易于消费者的快速使用。对于商家而言，能进行果蔬信息的输入，并尽可能实现有效的管理；能对所输入的果蔬信息进行添加、删除、修改、查询操作；利用销售数据导出相应表格，对商城销售的情况进行分析，以便为商家的经营思路提供有效的依据；利用大数据技术可以训练出商品推荐模型，从而可以根据用户的兴趣特点和购买行为，向用户推荐用户感兴趣的信息和商品；对果蔬商城系统采用模块化程序设计，有益于控制程序的复杂性，提高了系统功能的修改，更易于后续的维护和功能的扩充。It can be seen from the above that the fruit and vegetable shopping mall management system of this application is oriented by big data technology and closely combines online and offline. For consumers, the management system of the fruit and vegetable mall can obtain the information of the fruit and vegetable mall more clearly and intuitively and purchase the products they want. The payment operation is carried out through the interface, the operation is simple and not cumbersome, and it is easy for consumers to use it quickly. For merchants, it is possible to input fruit and vegetable information and achieve effective management as much as possible; to add, delete, modify, and query the input fruit and vegetable information; to use sales data to export corresponding tables, and to monitor the sales situation of the mall analysis in order to provide an effective basis for the merchant’s business ideas; use big data technology to train a product recommendation model, so that according to the user’s interest characteristics and purchase behavior, recommend the user’s interested information and products to the user; the fruit and vegetable mall system The modular program design is beneficial to the complexity of the control program, improves the modification of system functions, and is easier for subsequent maintenance and function expansion.
本发明实施例还针对果蔬商城管理系统提供了相应的果蔬信息推送方法，进一步使得所述系统更具有可行性。下面对本发明实施例提供的果蔬信息推送方法进行介绍，下文描述的果蔬信息推送方法与上文描述的果蔬商城管理系统可相互对应参照。The embodiment of the present invention also provides a corresponding fruit and vegetable information push method for the management system of the fruit and vegetable mall, which further makes the system more feasible. The following is an introduction to the fruit and vegetable information push method provided by the embodiment of the present invention. The fruit and vegetable information push method described below and the fruit and vegetable mall management system described above can be referred to in correspondence.
请参见图2及图3，本发明实施例可包括：Please refer to Fig. 2 and Fig. 3, the embodiment of the present invention may include:
S201：获取当前系统授权登录用户的购买行为数据和属性数据。S201: Obtain purchasing behavior data and attribute data of users authorized to log in to the current system.
S202：将购买行为数据转化为行为特征向量，并与属性数据构成用户特征向量。S202: Transform the purchase behavior data into a behavior feature vector, and form a user feature vector with attribute data.
可选的，还可将用户特征向量输入至支持向量机中，以去除用户特征向量中的噪声信息，并将去噪后的用户特征向量组作为商品推荐模型的输入。Optionally, the user feature vector can also be input into the support vector machine to remove the noise information in the user feature vector, and the denoised user feature vector group can be used as the input of the commodity recommendation model.
S203：将用户特征向量输入至预先构建商品推荐模型中，得到初始推荐商品信息。S203: Input the user feature vector into the pre-built product recommendation model to obtain initial recommended product information.
商品推荐模型中包括多张映射表，各映射表用于存储用户特征向量和果蔬商品的对应关系The commodity recommendation model includes multiple mapping tables, and each mapping table is used to store the correspondence between user feature vectors and fruit and vegetable commodities
S204：根据预设商品筛选条件和/或过滤算法去除初始推荐信息中不符合条件的商品，生成商品推荐信息。S204: Remove unqualified commodities in the initial recommendation information according to preset commodity filtering conditions and/or filtering algorithms, and generate commodity recommendation information.
在生成＝商品推荐信息后，还可基于商品属性、用户行为反馈对商品推荐信息中包含的商品进行排序，或排名，商品属性例如可为但并不限制于商品价格、商品品牌、商品评分信息，用户行为反馈例如可为但并不限制于用户差评商品和常买的品牌或商家等，有利于可以更好的提升用户的满意度。After the product recommendation information is generated, the products contained in the product recommendation information can also be sorted or ranked based on product attributes and user behavior feedback. The product attributes can be, for example, but not limited to product price, product brand, product rating information , user behavior feedback can be, for example but not limited to, badly rated products by users and frequently bought brands or merchants, etc., which is beneficial to better improve user satisfaction.
本发明实施例所述果蔬信息推送方法各个步骤的具体实现过程可以参照上述系统实施例中各功能模块的相关描述，此处不再赘述。For the specific implementation process of each step of the method for pushing fruit and vegetable information in the embodiment of the present invention, reference may be made to the relevant description of each functional module in the above system embodiment, and details will not be repeated here.
由上可知，本发明实施例有利于节省消费者浏览果蔬商城页面的时间，提高商城交易效率。It can be seen from the above that the embodiment of the present invention is beneficial to save the time for consumers to browse the pages of the fruit and vegetable mall and improve the transaction efficiency of the mall.
本发明实施例还提供了一种果蔬商城管理设备，具体可包括：The embodiment of the present invention also provides a fruit and vegetable shopping mall management equipment, which may specifically include:
存储器，用于存储计算机程序；memory for storing computer programs;
处理器，用于执行计算机程序以实现如上任意一实施例所述果蔬商城管理方法的步骤。A processor, configured to execute a computer program to implement the steps of the fruit and vegetable mall management method described in any one of the above embodiments.
本发明实施例所述果蔬商城管理设备的各功能模块的功能可根据上述方法实施例中的方法具体实现，其具体实现过程可以参照上述方法实施例的相关描述，此处不再赘述。The functions of each functional module of the fruit and vegetable shopping mall management device described in the embodiment of the present invention can be specifically implemented according to the method in the above method embodiment, and the specific implementation process can refer to the relevant description of the above method embodiment, and will not be repeated here.
由上可知，本发明实施例有利于节省消费者浏览果蔬商城页面的时间，提高商城交易效率。It can be seen from the above that the embodiment of the present invention is beneficial to save the time for consumers to browse the pages of the fruit and vegetable mall and improve the transaction efficiency of the mall.
本发明实施例还提供了一种计算机可读存储介质，存储有果蔬商城管理程序，所述果蔬商城管理程序被处理器执行时如上任意一实施例所述果蔬商城管理方法的步骤。An embodiment of the present invention also provides a computer-readable storage medium storing a fruit and vegetable mall management program, and when the fruit and vegetable mall management program is executed by a processor, the steps of the fruit and vegetable mall management method described in any one of the above embodiments are carried out.
本发明实施例所述计算机可读存储介质的各功能模块的功能可根据上述方法实施例中的方法具体实现，其具体实现过程可以参照上述方法实施例的相关描述，此处不再赘述。The functions of each functional module of the computer-readable storage medium in the embodiments of the present invention can be specifically implemented according to the methods in the above-mentioned method embodiments, and the specific implementation process can refer to the relevant descriptions of the above-mentioned method embodiments, which will not be repeated here.
由上可知，本发明实施例有利于节省消费者浏览果蔬商城页面的时间，提高商城交易效率。It can be seen from the above that the embodiment of the present invention is beneficial to save the time for consumers to browse the pages of the fruit and vegetable mall and improve the transaction efficiency of the mall.
本说明书中各个实施例采用递进的方式描述，每个实施例重点说明的都是与其它实施例的不同之处，各个实施例之间相同或相似部分互相参见即可。对于实施例公开的装置而言，由于其与实施例公开的方法相对应，所以描述的比较简单，相关之处参见方法部分说明即可。Each embodiment in this specification is described in a progressive manner, each embodiment focuses on the difference from other embodiments, and the same or similar parts of each embodiment can be referred to each other. As for the device disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and for the related information, please refer to the description of the method part.
专业人员还可以进一步意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或者二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本发明的范围。Professionals can further realize that the units and algorithm steps of the examples described in conjunction with the embodiments disclosed herein can be implemented by electronic hardware, computer software or a combination of the two. In order to clearly illustrate the possible For interchangeability, in the above description, the composition and steps of each example have been generally described according to their functions. Whether these functions are executed by hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art may use different methods to implement the described functions for each specific application, but such implementation should not be regarded as exceeding the scope of the present invention.
结合本文中所公开的实施例描述的方法或算法的步骤可以直接用硬件、处理器执行的软件模块，或者二者的结合来实施。软件模块可以置于随机存储器(RAM)、内存、只读存储器(ROM)、电可编程ROM、电可擦除可编程ROM、寄存器、硬盘、可移动磁盘、CD-ROM、或技术领域内所公知的任意其它形式的存储介质中。The steps of the methods or algorithms described in connection with the embodiments disclosed herein may be directly implemented by hardware, software modules executed by a processor, or a combination of both. Software modules can be placed in random access memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or any other Any other known storage medium.
以上对本发明所提供的一种果蔬商城管理系统及果蔬信息推送方法进行了详细介绍。本文中应用了具体个例对本发明的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本发明的方法及其核心思想。应当指出，对于本技术领域的普通技术人员来说，在不脱离本发明原理的前提下，还可以对本发明进行若干改进和修饰，这些改进和修饰也落入本发明权利要求的保护范围内。A fruit and vegetable shopping mall management system and a method for pushing fruit and vegetable information provided by the present invention have been introduced in detail above. In this paper, specific examples are used to illustrate the principle and implementation of the present invention, and the descriptions of the above embodiments are only used to help understand the method and core idea of the present invention. It should be pointed out that for those skilled in the art, without departing from the principle of the present invention, some improvements and modifications can be made to the present invention, and these improvements and modifications also fall within the protection scope of the claims of the present invention.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910629090.3ACN110347924A (en) | 2019-07-12 | 2019-07-12 | Fruits and vegetables market management system and fruit-vegetable information method for pushing |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910629090.3ACN110347924A (en) | 2019-07-12 | 2019-07-12 | Fruits and vegetables market management system and fruit-vegetable information method for pushing |
| Publication Number | Publication Date |
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| CN110347924Atrue CN110347924A (en) | 2019-10-18 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910629090.3APendingCN110347924A (en) | 2019-07-12 | 2019-07-12 | Fruits and vegetables market management system and fruit-vegetable information method for pushing |
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