技术领域technical field
本发明涉及内容发送领域，尤其涉及一种数字标牌播放广告的方法。The invention relates to the field of content transmission, in particular to a method for playing advertisements on a digital signage.
背景技术Background technique
数字标牌为在大型商场、学校、酒店、车站等其他人流汇聚的地方中，通过大屏幕显示终端向人们发布各种信息的传媒系统，只要是为了在特定的地点、时间段以及特定的人群发送特定的广告，使得广告效果更加有效。而现有的数字标牌向人们发送广告时，多数是在高端商场播放高贵名牌的广告，车站播放旅行社或购物的广告，其实针对性不高，很多时候不能贴合人们的需求。Digital signage is a media system that releases various information to people through large-screen display terminals in large shopping malls, schools, hotels, stations and other places where people gather, as long as it is for a specific location, time period and specific crowd. Specific advertising makes the advertising effect more effective. However, when the existing digital signage sends advertisements to people, most of them play advertisements of noble brands in high-end shopping malls, and broadcast advertisements of travel agencies or shopping at stations. In fact, they are not very targeted and often cannot meet people's needs.
发明内容Contents of the invention
为克服现有的技术缺陷，本发明提供了一种基于数据统计的数字标牌播放广告的方法：In order to overcome the existing technical defects, the present invention provides a method for playing advertisements on digital signage based on data statistics:
一种数字标牌播放广告的方法，包括以下步骤：A method for playing advertisements on a digital signage, comprising the following steps:
S1、检测装置检测数字标牌前方是否有观众，如果有，开启广告循环播放模式，并进入步骤S2；否则，不继续执行操作；S1. The detection device detects whether there is an audience in front of the digital signage, and if so, starts the advertising loop playback mode, and enters step S2; otherwise, does not continue to perform the operation;
S2、人员统计模块记录播放每个广告时驻留在观览区的人数并登记为观览人数；S2. The people counting module records the number of people staying in the viewing area when playing each advertisement and registers it as the number of viewers;
S3、中央处理单元记录播放广告的类型；S3. The central processing unit records the type of advertisement played;
S4、检测是否有观众使用数字标牌操控装置，如果有，则标记为感兴趣用户，进入步骤S5，否则，不继续执行操作；S4. Detect whether there is an audience using the digital signage control device, if so, mark it as an interested user, and proceed to step S5, otherwise, do not continue to perform the operation;
S5、中央处理单元记录感兴趣用户选择观看的广告的类型；S5. The central processing unit records the type of advertisement that the interested user chooses to watch;
S6、时间记录单元记录感兴趣用户选择观看广告的时长；S6. The time recording unit records the duration for which the interested user chooses to watch the advertisement;
S7、中央处理单元统计分析在不同时间段中，每类广告的观览人数与感兴趣用户数，按照一定比重加权得到在不同时间段中各类广告的目标用户数量，并按照各类广告的目标用户数量分配各类广告在不同时间段中的播放时长。S7. Statistical analysis of the central processing unit In different time periods, the number of viewers and the number of interested users of each type of advertisement are weighted according to a certain proportion to obtain the number of target users of each type of advertisement in different time periods, and according to the number of target users of each type of advertisement The number of target users allocates the playing time of various advertisements in different time periods.
上述数据为在一定时间段内的数据，所述n为观览人数，a为观览人数的加权比重，N为感兴趣用户数，b为感兴趣人数的加权比重，Mx为某类广告的目标用户数量，T为数字标牌播放广告的总时长，为某类广告的播放时长。The above data is data within a certain period of time, the n is the number of viewers, a is the weighted proportion of the number of viewers, N is the number of interested users, b is the weighted proportion of the number of interested people, Mx is a certain type of advertisement The number of target users, T is the total duration of digital signage advertising, The playing time of a certain type of advertisement.
所述检测装置为声音检测装置与光学检测装置。The detection device is an acoustic detection device and an optical detection device.
通过上述方法，可以非常容易得到在某一块数字标牌区域内，人们感兴趣的广告类型，针对用户喜欢的类型增加投入该类广告的播放时长，使得投放的广告可以有更好的传播效果。而且本方法考虑到普通围观数字标牌的观众与有指定搜索目的观众对于商品的渴望程度不同，因此加入了一种混合考察指标，使得能尽量满足普通围观观众与有指定搜索目的观众的需求。而这加权比重是根据数字标牌放置的地方不同而有所调整。在大型商场中，由于人流量大，数字标牌的作用是向大规模人群宣传产品，所以a的加权比重较大；而在酒店里面，由于人流量不算多，而且是为了向人们宣传酒店附近的服务或者商品，所以人们在看广告时会有一定的目的性，因此b的加权比重较大。加之，本方案考虑到在不同时间段，数字标牌前面观众的类型会不同，上班时间可能会是老人家观看，下班时间是白领观看，因此会统计在不同时间段观看广告的群众数量，而且针对不同时间段也会做相应的调整。Through the above method, it is very easy to get the types of advertisements that people are interested in in a certain digital signage area, and increase the playing time of this type of advertisements for the types that users like, so that the advertisements placed can have better communication effects. Moreover, this method takes into account that ordinary audiences watching digital signage and audiences with designated search purposes have different desires for products, so a mixed investigation index is added to make it possible to meet the needs of ordinary audience audiences and audiences with designated search purposes. And this weighted proportion is adjusted according to the place where the digital signage is placed. In large shopping malls, due to the large flow of people, the function of digital signage is to promote products to large-scale crowds, so the weighted proportion of a is relatively large; in hotels, because the flow of people is not too much, and it is to advertise the vicinity of the hotel to people services or commodities, so people will have a certain purpose when watching advertisements, so the weighted proportion of b is relatively large. In addition, this solution takes into account that the types of viewers in front of the digital signage will be different in different time periods. Old people may watch them during working hours, while white-collar workers watch them during off-duty hours. The time period will be adjusted accordingly.
优选地，所述选择方法，还包括步骤S8: 中央处理单元将数据上传到云处理器，云处理器分析不同数字标牌在不同时间段中各类广告的目标用户数，按照加权平均的方式统一分配各类广告在不同数字标牌上的播放时长。Preferably, the selection method further includes step S8: the central processing unit uploads the data to the cloud processor, and the cloud processor analyzes the number of target users of various advertisements of different digital signs in different time periods, and unifies them in a weighted average manner Allocate the playing time of various advertisements on different digital signs.
由于播放广告的时长多数是根据客户给钱的数量决定的，而针对一台数字标牌来改变其投放广告的时长会不太合适，所以本发明通过将中央处理单元将数据上传到云处理器中，云处理器分析哪些数字标牌在一定时间段中播放什么类型广告好，那么就增加该数字标牌播放该类广告的时长，而相应地也要减少在其它数字标牌上的播放时间。Since the duration of advertising is mostly determined according to the amount of money given by the customer, it is not appropriate to change the duration of advertising for a digital signage, so the present invention uploads the data to the cloud processor by the central processing unit , the cloud processor analyzes which digital signage is good for playing what type of advertisement in a certain period of time, then increases the duration of playing this type of advertisement on this digital signage, and correspondingly reduces the playing time on other digital signage.
优选地，在步骤S2中，所述人员统计模块根据在广告播放时间，观众进入到观览区的数量再减去观众离开观览区的数量，即可得到驻留在观览区的人数。Preferably, in step S2, the people counting module can obtain the number of people staying in the viewing area by subtracting the number of viewers leaving the viewing area from the number of viewers entering the viewing area during the advertisement playing time.
当所述人员统计模块为光学检测装置时，那么就只能通过上述方法，并且需要的设备较为简单，数据分析步骤也较为容易。When the people counting module is an optical detection device, the above method can only be used, and the required equipment is relatively simple, and the data analysis steps are also relatively easy.
更加优选地，在步骤S2中，所述人员统计模块还包括图像收集装置，所述图像收集装置收集在观览区中观看广告的观众数量。主要通过图像收集装置确定观众是否面朝数字标牌，避免有部分群众是不观看广告，只是站在数字标牌前面的。More preferably, in step S2, the people counting module further includes an image collection device, and the image collection device collects the number of viewers watching the advertisement in the viewing area. It is mainly determined by the image collection device whether the audience is facing the digital signage, so as to avoid some people not watching the advertisement, but standing in front of the digital signage.
优选地，在步骤S4中，当观众被标记为感兴趣用户后，用户登记装置收集感兴趣用户的外貌特征并记录感兴趣用户浏览广告的分类，当感兴趣用户再次使用时，自动弹出与感兴趣用户上次浏览的广告相同类型的广告。Preferably, in step S4, when the viewer is marked as an interested user, the user registration device collects the appearance characteristics of the interested user and records the classification of the advertisements browsed by the interested user, and when the interested user uses it again, an automatic pop-up and impression Ads of the same type as the last ad viewed by the interested user.
优选地，在步骤S4中，当感兴趣用户选择观看的时间超过3分钟或观看的广告超过10个，则取消感兴趣用户标记。Preferably, in step S4, when the interested user chooses to watch for more than 3 minutes or watches more than 10 advertisements, the interested user mark is canceled.
优选地，在步骤S2中，所述图像收集装置收集观看广告的观众数量，时间记录单元同时记录观众观看广告的时间，当观看广告的时间超过5秒时，才记录并登记为观览人数。由于有部分观众只是留意一下数字标牌的广告，但其实对广告没有太多太深入的了解，所以需要设置一个观看广告时间，才能将其算入到观览人数里面。Preferably, in step S2, the image collection device collects the number of viewers watching the advertisement, and the time recording unit simultaneously records the time the audience watches the advertisement, and only records and registers it as the number of viewers when the time spent watching the advertisement exceeds 5 seconds. Since some viewers just pay attention to the advertisements of digital signage, but do not have much in-depth understanding of the advertisements, it is necessary to set a time to watch the advertisements in order to count them into the number of viewers.
优选地，所述步骤S1还包括Preferably, said step S1 also includes
S11、声音检测装置检测是否有声音是否超过预定分贝，如果有，则执行步骤S12，否则不继续执行； S11, the sound detection device detects whether there is a sound exceeding a predetermined decibel, if so, execute step S12, otherwise do not continue to execute;
S12、光学检测装置检测数字标牌前方是否有物品移动，如果有，则执行步骤S3，否则不继续执行；S12. The optical detection device detects whether there is an object moving in front of the digital signage, and if so, execute step S3, otherwise do not continue;
S13、数字标牌开始播放广告，并且在播放时将声音控制在一定的分贝内，并且关闭声音检测装置；S13. The digital signage starts to play the advertisement, and controls the sound within a certain decibel when playing, and turns off the sound detection device;
S14、光学检测装置持续开启，检测数字标牌前方是否有物品移动，如果没有，则关闭光学检测装置，如果有，则不执行操作。S14. The optical detection device is continuously turned on to detect whether there is an object moving in front of the digital signage. If there is no object, the optical detection device is turned off. If there is, no operation is performed.
有益效果为：The beneficial effects are:
本发明通过统计数字标牌区域内观看广告的人数，确定人们感兴趣的广告类型，针对用户喜欢的类型增加投入该类广告的播放时长，使得投放的广告可以有更好的传播效果。而且针对普通围观数字标牌的观众与有指定搜索目的观众建立了一个相关评价机制，使得能针对特定时间段特定地点的人群有目标性的投放广告，让广告的效果更好。The invention determines the types of advertisements that people are interested in by counting the number of people watching advertisements in the area of the digital signage, and increases the playing time of such advertisements for the types that users like, so that the advertisements placed can have better communication effects. Moreover, a relevant evaluation mechanism has been established for ordinary audiences watching digital signage and audiences with designated search purposes, so that advertisements can be targeted at specific time periods and specific locations, so that the advertising effect is better.
附图说明Description of drawings
图1为本发明的流程图。Fig. 1 is a flowchart of the present invention.
具体实施方式Detailed ways
下面结合具体实施例，进一步阐述本发明。应理解，这些实施例仅用于说明本发明而不用于限制本发明的范围。此外应理解，在阅读了本发明讲授的内容之后，本领域技术人员可以对本发明作各种改动或修改，这些等价形式同样落于本申请所附权利要求书所限定的范围。Below in conjunction with specific embodiment, further illustrate the present invention. It should be understood that these examples are only used to illustrate the present invention and are not intended to limit the scope of the present invention. In addition, it should be understood that after reading the teachings of the present invention, those skilled in the art can make various changes or modifications to the present invention, and these equivalent forms also fall within the scope defined by the appended claims of the present application.
一种数字标牌播放广告的方法，包括以下步骤：A method for playing advertisements on a digital signage, comprising the following steps:
S1、检测装置检测数字标牌前方是否有观众，如果有，开启广告循环播放模式，并进入步骤S2；否则，不继续执行操作；S1. The detection device detects whether there is an audience in front of the digital signage, and if so, starts the advertising loop playback mode, and enters step S2; otherwise, does not continue to perform the operation;
S2、人员统计模块记录播放每个广告时驻留在观览区的人数并登记为观览人数；S2. The people counting module records the number of people staying in the viewing area when playing each advertisement and registers it as the number of viewers;
S3、中央处理单元记录播放广告的类型；S3. The central processing unit records the type of advertisement played;
S4、检测装置是否有观众使用数字标牌操控装置，如果有，则标记为感兴趣用户，进入步骤S5，否则，不继续执行操作；S4. Detect whether the device has audiences using the digital signage control device. If so, mark it as an interested user, and proceed to step S5. Otherwise, do not continue to perform the operation;
S5、中央处理单元记录感兴趣用户选择观看的广告的类型；S5. The central processing unit records the type of advertisement that the interested user chooses to watch;
S6、时间记录单元记录感兴趣用户选择观看广告的时长；S6. The time recording unit records the duration for which the interested user chooses to watch the advertisement;
S7、中央处理单元统计分析在不同时间段中，每类广告的观览人数与感兴趣用户数，按照一定比重加权得到在不同时间段中各类广告的目标用户数量，并按照各类广告的目标用户数量分配各类广告在不同时间段中的播放时长。S7. Statistical analysis of the central processing unit In different time periods, the number of viewers and the number of interested users of each type of advertisement are weighted according to a certain proportion to obtain the number of target users of each type of advertisement in different time periods, and according to the number of target users of each type of advertisement The number of target users allocates the playing time of various advertisements in different time periods.
上述数据为在一定时间段内的数据，所述n为观览人数，a为观览人数的加权比重，N为感兴趣用户数，b为感兴趣人数的加权比重，Mx为某类广告的目标用户数量，T为数字标牌播放广告的总时长，为某类广告的播放时长。The above data is data within a certain period of time, the n is the number of viewers, a is the weighted proportion of the number of viewers, N is the number of interested users, b is the weighted proportion of the number of interested people, Mx is a certain type of advertisement The number of target users, T is the total duration of digital signage advertising, The playing time of a certain type of advertisement.
优选地，所述选择方法，还包括步骤S8: 中央处理单元将数据上传到云处理器，云处理器分析不同数字标牌在不同时间段中各类广告的目标用户数，按照加权平均的方式统一分配各类广告在不同数字标牌上的播放时长。Preferably, the selection method further includes step S8: the central processing unit uploads the data to the cloud processor, and the cloud processor analyzes the number of target users of various advertisements of different digital signs in different time periods, and unifies them in a weighted average manner Allocate the playing time of various advertisements on different digital signs.
所述数字标牌操控装置为触摸屏或者图像收集装置，数字标牌可以通过图像收集装置获取用户的手势图像，通过用户的手势图像来操控数字标牌。The digital signage control device is a touch screen or an image collection device. The digital signage can acquire the user's gesture image through the image collection device, and control the digital signage through the user's gesture image.
优选地，在步骤S2中，所述人员统计模块根据在广告播放时间，观众进入到观览区的数量再减去观众离开观览区的数量，即可得到驻留在观览区的人数。Preferably, in step S2, the people counting module can obtain the number of people staying in the viewing area by subtracting the number of viewers leaving the viewing area from the number of viewers entering the viewing area during the advertisement playing time.
当所述人员统计模块为光学检测装置时，那么就只能通过上述方法，并且需要的设备较为简单，数据分析步骤也较为容易。采用光学检测装置即可为红外线测距装置，通过在观览区四周布置外层光学检测装置与内层光学检测装置，外层光学检测装置与内层光学检测装置距离相当短，如果在非常近的时间段内，有物体先经过外层光学检测装置再经过内层光学检测装置，而且外层光学检测装置与内层光学检测装置检测得到物体与其的距离大致相等时，则可以认为有人进入到观览区，如果条件一样，但是是先经过内层光学检测装置再经过外层光学检测装置则可以认为有人离开观览区，这种检测方法虽然会存在一定检测漏洞，导致数据不太准确，但是由于本方案是统计大量的数据得到一个趋势，所以可以忽略细小的误差。When the people counting module is an optical detection device, the above method can only be used, and the required equipment is relatively simple, and the data analysis steps are also relatively easy. The optical detection device can be used as an infrared distance measuring device. By arranging the outer layer optical detection device and the inner layer optical detection device around the viewing area, the distance between the outer layer optical detection device and the inner layer optical detection device is quite short. During the period of time, if an object first passes through the outer layer optical detection device and then the inner layer optical detection device, and the outer layer optical detection device and the inner layer optical detection device detect that the distance between the object and the object is approximately equal, it can be considered that someone has entered the In the viewing area, if the conditions are the same, but the person passes through the inner optical detection device first and then the outer optical detection device, it can be considered that someone has left the viewing area. Although this detection method will have certain detection loopholes, resulting in inaccurate data, However, since this program is to count a large amount of data to obtain a trend, small errors can be ignored.
更加优选地，在步骤S2中，所述人员统计模块还包括图像收集装置，所述图像收集装置收集在观览区中观看广告的观众数量。所述图像收集装置可以为深度摄像头。More preferably, in step S2, the people counting module further includes an image collection device, and the image collection device collects the number of viewers watching the advertisement in the viewing area. The image collection device may be a depth camera.
优选地，在步骤S4中，当观众被标记为感兴趣用户后，用户登记装置收集感兴趣用户的外貌特征并记录感兴趣用户浏览广告的分类，当感兴趣用户再次使用时，自动弹出与感兴趣用户上次浏览的广告相同类型的广告。所述用户登记装置可以与图像收集装置一体成型。如果数字标牌是采用触摸屏控制时，可以采用指纹识别装置来充当用户登记装置。Preferably, in step S4, when the viewer is marked as an interested user, the user registration device collects the appearance characteristics of the interested user and records the classification of the advertisements browsed by the interested user, and when the interested user uses it again, an automatic pop-up and impression Ads of the same type as the last ad viewed by the interested user. The user registration device can be integrally formed with the image collection device. If the digital signage is controlled by a touch screen, a fingerprint identification device can be used as a user registration device.
优选地，在步骤S4中，当感兴趣用户选择观看的时间超过3分钟或观看的广告超过10个，则取消感兴趣用户标记。Preferably, in step S4, when the interested user chooses to watch for more than 3 minutes or watches more than 10 advertisements, the interested user mark is canceled.
优选地，在步骤S2中，所述图像收集装置收集观看广告的观众数量，时间记录单元同时记录观众观看广告的时间，当观看广告的时间超过5秒时，才记录并登记为观览人数。Preferably, in step S2, the image collection device collects the number of viewers watching the advertisement, and the time recording unit simultaneously records the time the audience watches the advertisement, and only records and registers it as the number of viewers when the time spent watching the advertisement exceeds 5 seconds.
优选地，所述步骤S1还包括Preferably, said step S1 also includes
S11、声音检测装置检测是否有声音是否超过预定分贝，如果有，则执行步骤S12，否则不继续执行；S11, the sound detection device detects whether there is a sound exceeding a predetermined decibel, if so, execute step S12, otherwise do not continue to execute;
S12、光学检测装置检测数字标牌前方是否有物品移动，如果有，则执行步骤S3，否则不继续执行；S12. The optical detection device detects whether there is an object moving in front of the digital signage, and if so, execute step S3, otherwise do not continue;
S13、数字标牌开始播放广告，并且在播放时将声音控制在一定的分贝内，并且关闭声音检测装置；S13. The digital signage starts to play the advertisement, and controls the sound within a certain decibel when playing, and turns off the sound detection device;
S14、光学检测装置持续开启，检测数字标牌前方是否有物品移动，如果没有，则关闭光学检测装置，如果有，则不执行操作。S14. The optical detection device is continuously turned on to detect whether there is an object moving in front of the digital signage. If there is no object, the optical detection device is turned off. If there is, no operation is performed.
显然，本发明的上述实施例仅仅是为清楚地说明本发明所作的举例，而并非是对本发明的实施方式的限定。对于所属领域的普通技术人员来说，在上述说明的基础上还可以做出其它不同形式的变化或变动。这里无需也无法对所有的实施方式予以穷举。凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明权利要求的保护范围之内。Apparently, the above-mentioned embodiments of the present invention are only examples for clearly illustrating the present invention, rather than limiting the implementation of the present invention. For those of ordinary skill in the art, on the basis of the above description, other changes or changes in different forms can also be made. It is not necessary and impossible to exhaustively list all the implementation manners here. All modifications, equivalent replacements and improvements made within the spirit and principles of the present invention shall be included within the protection scope of the claims of the present invention.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810278380.3ACN110324683B (en) | 2018-03-31 | 2018-03-31 | A method for digital signage to play advertisements |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810278380.3ACN110324683B (en) | 2018-03-31 | 2018-03-31 | A method for digital signage to play advertisements |
| Publication Number | Publication Date |
|---|---|
| CN110324683Atrue CN110324683A (en) | 2019-10-11 |
| CN110324683B CN110324683B (en) | 2021-08-06 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810278380.3AActiveCN110324683B (en) | 2018-03-31 | 2018-03-31 | A method for digital signage to play advertisements |
| Country | Link |
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| CN (1) | CN110324683B (en) |
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| CP03 | Change of name, title or address | Address after:510000 unit 6, room 701, radio and television science and technology building, No. 163, xipingyun Road, Huangpu Avenue, Tianhe District, Guangzhou, Guangdong Province Patentee after:Hantang Media Co.,Ltd. Country or region after:China Address before:510000 unit 6, room 701, radio and television science and technology building, No. 163, xipingyun Road, Huangpu Avenue, Tianhe District, Guangzhou, Guangdong Province Patentee before:HANTANG MEDIUM Co.,Ltd. Country or region before:China |