技术领域technical field
本申请涉及计算机技术领域，尤其涉及到一种营销活动信息的创建方法、装置及计算机设备。The present application relates to the field of computer technology, in particular to a method, device and computer equipment for creating marketing activity information.
背景技术Background technique
科技的创新与发展，为金融业带来了前所未有的技术创新，为了提升金融服务的广度和深度，很多线上的营销活动应运而生，使其更能满足客户日益个性化、多元化的金融服务需求，通过建立智慧服务链，从而为客户提供更优质的服务。The innovation and development of science and technology have brought unprecedented technological innovation to the financial industry. In order to enhance the breadth and depth of financial services, many online marketing activities have emerged as the times require, so that they can better meet customers' increasingly personalized and diversified financial needs. Service needs, through the establishment of a smart service chain, so as to provide customers with better services.
目前营销活动信息的制定，都是由工作人员对活动需求进行分析，并人工进行活动信息的创建，进而制定出对应适合的营销活动信息。At present, the formulation of marketing activity information is made by the staff who analyze the activity needs, and manually create the activity information, and then formulate the corresponding suitable marketing activity information.
然而这种方法会在活动配置上花费大部分时间，容易增加时间和人力成本，严重影响工作效率。且在营销活动信息制定时，还容易因为繁琐的配置程序导致生产问题的发生，影响工作质量。However, this method will spend most of the time on activity configuration, which will easily increase time and labor costs, and seriously affect work efficiency. And when formulating marketing activity information, it is easy to cause production problems due to cumbersome configuration procedures and affect the quality of work.
发明内容Contents of the invention
有鉴于此，本申请提供了一种营销活动信息的创建方法、装置及计算机设备，主要目的在于解决对营销活动进行人工配置时，容易造成时间和人力成本增加，工作质量不能保证的问题。In view of this, this application provides a method, device and computer equipment for creating marketing activity information, the main purpose of which is to solve the problems that time and labor costs are likely to increase and work quality cannot be guaranteed when marketing activities are manually configured.
根据本申请的一个方面，提供了一种营销活动信息的创建方法，该方法包括：According to one aspect of the present application, a method for creating marketing activity information is provided, the method comprising:
获取待创建的营销活动信息中包含的营销活动需求；Obtain the marketing activity requirements contained in the marketing activity information to be created;
根据所述营销活动需求选取对应的目标营销活动模板；Selecting a corresponding target marketing activity template according to the marketing activity requirement;
提取所述营销活动需求中的所述活动规则；Extracting the activity rules in the marketing activity requirements;
确定所述目标营销活动模板的待填写项；Determine the items to be filled in the target marketing activity template;
将与所述待填写项匹配的所述营销活动信息按照所述活动规则更新到所述目标营销活动模板中；updating the marketing activity information matching the items to be filled into the target marketing activity template according to the activity rules;
利用更新后的所述目标营销活动模板，生成所述营销活动页面。The marketing activity page is generated by using the updated target marketing activity template.
根据本申请的另一个方面，提供了一种营销活动信息的创建装置，该装置包括：According to another aspect of the present application, a device for creating marketing activity information is provided, and the device includes:
获取模块，用于获取待创建的营销活动信息中包含的营销活动需求；An acquisition module, configured to acquire the marketing activity requirements contained in the marketing activity information to be created;
选取模块，用于根据所述营销活动需求选取对应的目标营销活动模板；A selection module, configured to select a corresponding target marketing activity template according to the marketing activity requirements;
提取模块，用于提取所述营销活动需求中的所述活动规则；An extraction module, configured to extract the activity rules in the marketing activity requirements;
确定模块，用于确定所述目标营销活动模板的待填写项；A determination module, configured to determine the items to be filled in the target marketing activity template;
更新模块，用于将与所述待填写项匹配的所述营销活动信息按照所述活动规则更新到所述目标营销活动模板中；An update module, configured to update the marketing activity information matching the items to be filled into the target marketing activity template according to the activity rules;
生成模块，用于利用更新后的所述目标营销活动模板，生成所述营销活动页面。A generating module, configured to generate the marketing activity page by using the updated target marketing activity template.
根据本申请的又一个方面，提供了一种非易失性可读存储介质，其上存储有计算机程序，所述程序被处理器执行时实现上述营销活动信息的创建方法。According to still another aspect of the present application, a non-volatile readable storage medium is provided, on which a computer program is stored, and when the program is executed by a processor, the above method for creating marketing activity information is realized.
根据本申请的再一个方面，提供了一种计算机设备，包括非易失性可读存储介质、处理器及存储在非易失性可读存储介质上并可在处理器上运行的计算机程序，所述处理器执行所述程序时实现上述营销活动信息的创建方法。According to still another aspect of the present application, a computer device is provided, including a non-volatile readable storage medium, a processor, and a computer program stored on the non-volatile readable storage medium and operable on the processor, When the processor executes the program, the above method for creating marketing activity information is realized.
借由上述技术方案，本申请提供的一种营销活动信息的创建方法、装置及计算机设备，与目前由工作人员对活动需求进行分析，重复创建营销活动信息的方式相比，本申请是提前创建好不同活动类型的营销活动模板，根据获取到的待创建的营销活动信息中包含的营销活动需求，从众多营销活动模板中选取出对应的目标营销活动模板；最后利用营销活动需求中的活动规则对选取的目标营销活动模板进行内容配置，进一步生成营销活动页面。整个操作可由计算机完成，节省人力的同时，也提高了工作效率，并且也能避免程序配置的错误，使工作质量得到保障。With the above technical solution, the application provides a method, device and computer equipment for creating marketing activity information. Compared with the current method where staff members analyze activity needs and repeatedly create marketing activity information, this application is created in advance Choose marketing activity templates of different activity types, and select the corresponding target marketing activity templates from many marketing activity templates according to the marketing activity requirements contained in the obtained marketing activity information to be created; finally use the activity rules in the marketing activity requirements Perform content configuration on the selected target marketing activity template, and further generate a marketing activity page. The whole operation can be completed by computer, which not only saves manpower, but also improves work efficiency, and can also avoid program configuration errors, so that the work quality can be guaranteed.
上述说明仅是本申请技术方案的概述，为了能够更清楚了解本申请的技术手段，而可依照说明书的内容予以实施，并且为了本申请的上述和其他目的、特征和优点能够更明显易懂，以下特举本申请的具体实施方式。The above description is only an overview of the technical solution of the present application. In order to understand the technical means of the present application more clearly, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present application more obvious and understandable, Specific embodiments of the present application are enumerated below.
附图说明Description of drawings
此处所说明的附图用来提供对本申请的进一步理解，构成本申请的一部分，本申请的示意性实施例及其说明用于解释本申请，并不构成对本地申请的不当限定。在附图中：The drawings described here are used to provide a further understanding of the application and constitute a part of the application. The schematic embodiments and descriptions of the application are used to explain the application and do not constitute an improper limitation to the local application. In the attached picture:
图1示出了本申请实施例提供的一种营销活动信息的创建方法的流程示意图；FIG. 1 shows a schematic flowchart of a method for creating marketing activity information provided by an embodiment of the present application;
图2示出了本申请实施例提供的另一种营销活动信息的创建方法的流程示意图；FIG. 2 shows a schematic flowchart of another method for creating marketing activity information provided by the embodiment of the present application;
图3示出了本申请实施例提供的一种营销活动信息的创建装置的结构示意图；Fig. 3 shows a schematic structural diagram of an apparatus for creating marketing activity information provided by an embodiment of the present application;
图4示出了本申请实施例提供的另一种营销活动信息的创建装置的结构示意图。FIG. 4 shows a schematic structural diagram of another device for creating marketing activity information provided by an embodiment of the present application.
具体实施方式Detailed ways
下文中将参考实施例并结合附图来详细说明本申请。需要说明的是，在不冲突的情况下，本申请中的实施例及实施例中的特征可以相互结合。Hereinafter, the present application will be described in detail with reference to the embodiments and with reference to the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.
针对目前对营销活动进行人工配置时，容易造成时间和人力成本增加，工作质量不能保证的问题，本申请提供了一种营销活动信息的创建方法，如图1所示，该方法包括：Aiming at the problems that the current manual configuration of marketing activities may easily lead to increased time and labor costs, and work quality cannot be guaranteed, this application provides a method for creating marketing activity information, as shown in Figure 1, the method includes:
101、获取待创建的营销活动信息中包含的营销活动需求。101. Obtain the marketing activity requirements included in the marketing activity information to be created.
其中，营销活动需求可包括活动信息、奖品、活动规则、活动文案、活动跳转链接、活动渠道等，具体可按照表格形式进行保存。Among them, the marketing activity requirements can include activity information, prizes, activity rules, activity copywriting, activity jump links, activity channels, etc., which can be saved in the form of a table.
102、根据所述营销活动需求选取对应的目标营销活动模板。102. Select a corresponding target marketing activity template according to the marketing activity requirements.
在具体的应用场景中，可预先根据不同的营销活动类型创建对应的营销活动模板，其中，营销活动类型可分为：签到类，任务直送类，抽奖类，MGM推荐类等；营销活动模板可包括基本信息的配置，预设显示格式的配置等，基本信息的配置即对各类基本信息输入端口的配置，各类基本信息可分为活动标题、活动文案、活动平台、活动开始和结束时间，以及活动类型、事件类型、奖项设置等。预设显示格式可包括展示页面、排版格式、颜色配置、图片设置等。在构建模板时，可将样本活动数据按照营销活动模板的展示规则进行预展示，对待输入的内容起到参照作用。In specific application scenarios, corresponding marketing activity templates can be created in advance according to different types of marketing activities. Among them, the types of marketing activities can be divided into: check-in, task direct delivery, lottery drawing, MGM recommendation, etc.; marketing activity templates can be Including the configuration of basic information, the configuration of preset display format, etc. The configuration of basic information refers to the configuration of various basic information input ports. Various basic information can be divided into activity title, activity copy, activity platform, activity start and end time , as well as activity type, event type, award setting, etc. The preset display format may include display page, typesetting format, color configuration, picture setting, etc. When constructing a template, the sample activity data can be pre-displayed according to the display rules of the marketing activity template, which serves as a reference for the input content.
103、提取营销活动需求中的活动规则。103. Extract the activity rules in the marketing activity requirements.
其中，活动规则可包括活动开始和结束时间、事件设置(用户需要做什么业务操作才能触发活动规则，比如开户，绑定银行卡，购买理财产品等)、奖品设置(达到对应条件发放对应的奖品)、活动图片和颜色选取、活动分享链接等。Among them, the activity rules can include the start and end time of the activity, event settings (what business operations the user needs to do to trigger the activity rules, such as opening an account, binding a bank card, purchasing financial products, etc.), prize settings (the corresponding prizes are issued when the corresponding conditions are met) ), event pictures and color selection, event sharing links, etc.
104、确定目标营销活动模板的待填写项，并将与待填写项匹配的营销活动信息按照活动规则更新到目标营销活动模板中。104. Determine the items to be filled in the target marketing activity template, and update the marketing activity information matching the to-be-filled items into the target marketing activity template according to the activity rules.
例如，根据目标营销活动模板的模板样式，确定出待填写项有活动时间、活动奖品、活动标题等。则从营销活动需求中获取与活动时间、活动奖品、活动标题匹配的营销活动信息，并将其填写到目标营销活动模板的对应位置。For example, according to the template style of the target marketing activity template, it is determined that the items to be filled include activity time, activity prizes, activity title, and the like. The marketing activity information matching the activity time, activity prizes, and activity title is obtained from the marketing activity requirements, and filled into the corresponding position of the target marketing activity template.
104、利用更新后的目标营销活动模板，生成营销活动页面。104. Generate a marketing activity page by using the updated target marketing activity template.
在具体的应用场景中，在确定目标营销活动模板中所有待填写项都展示了对应的内容后，即可初步生成营销活动页面。In a specific application scenario, after it is determined that all items to be filled in the target marketing activity template have displayed corresponding content, the marketing activity page can be initially generated.
需要说明的是，对于本实施例提供的营销活动信息的创建方法，除了可以应用在对营销活动信息的创建场景中，还可以应用于其他活动的创建，如集体娱乐活动的创建、企业年会活动的创建等，都可以采用这种根据活动需求选取对应的目标活动模板，按照活动需求的活动规则对目标活动模板进行创建，最终生成活动页面的方法，能够减少人工配置活动所浪费的时间，并且保证活动创建的正确性，从而确保工作质量。It should be noted that, the method for creating marketing activity information provided in this embodiment can be applied not only to the creation of marketing activity information, but also to the creation of other activities, such as the creation of collective entertainment activities, corporate annual meetings For the creation of activities, etc., this method can be used to select the corresponding target activity template according to the activity requirements, create the target activity template according to the activity rules of the activity requirements, and finally generate the activity page, which can reduce the time wasted in manually configuring activities. And ensure the correctness of the activity creation, so as to ensure the quality of work.
通过本实施例中营销活动信息的创建方法，可以提前创建好不同活动类型的营销活动模板，根据获取到的待创建的营销活动信息中包含的营销活动需求，从众多营销活动模板中选取出对应的目标营销活动模板；最后利用营销活动需求中的活动规则对选取的目标营销活动模板进行内容配置，进一步生成营销活动页面。整个操作可由计算机自主完成，节省开发成本的同时，也提高了工作效率，并且也能避免程序配置的错误，使工作质量得到保障。Through the creation method of marketing activity information in this embodiment, marketing activity templates of different activity types can be created in advance, and the corresponding marketing activity templates can be selected from many marketing activity templates according to the marketing activity requirements contained in the acquired marketing activity information to be created. The target marketing activity template; finally, use the activity rules in the marketing activity requirements to configure the content of the selected target marketing activity template, and further generate the marketing activity page. The entire operation can be completed by the computer independently, which not only saves development costs, but also improves work efficiency, and can also avoid program configuration errors, so that the work quality is guaranteed.
进一步的，作为上述实施例具体实施方式的细化和扩展，为了完整说明本申请实施例中的具体实施过程，提供了另一种营销活动信息的创建方法，如图2所示，该方法包括：Further, as a refinement and extension of the specific implementation of the above embodiment, in order to fully describe the specific implementation process in the embodiment of the present application, another method for creating marketing activity information is provided, as shown in Figure 2, the method includes :
201、获取待创建的营销活动信息中包含的营销活动需求。201. Obtain the marketing activity requirements included in the marketing activity information to be created.
例如，从待创建的营销活动信息中获取到对应的营销活动需求如下表1所示：For example, the corresponding marketing activity requirements obtained from the marketing activity information to be created are shown in Table 1 below:
表1Table 1
202、为不同活动类型的营销活动模板分别配置各自对应的预设关键词和预设近似关键词。202. Configure corresponding preset keywords and preset approximate keywords for marketing activity templates of different activity types.
在具体的应用场景中，可按照不同活动类型对应的活动性质分别进行预设关键词和预设近似关键词的设定，例如可设定签到类型的营销活动对应的预设关键词和预设近似关键词为：签到、打卡等；可设定抽奖类型的营销活动对应的预设关键词和预设近似关键词为：抽奖、抽取、摇奖等；可设定MGM推荐类型的营销活动对应的预设关键词和预设近似关键词为：推荐、邀请等。In specific application scenarios, preset keywords and preset approximate keywords can be set according to the nature of activities corresponding to different activity types, for example, preset keywords and preset Approximate keywords are: check-in, check-in, etc.; preset keywords and preset approximate keywords corresponding to marketing activities that can set the type of lottery are: lottery, lottery, lottery, etc.; corresponding to marketing activities that can set the type of MGM recommendation The preset keywords and preset approximate keywords are: recommendation, invitation, etc.
203、将营销活动需求中的关键词与营销活动模板对应的预设关键词和/或预设近似关键词分别进行匹配。203. Match the keywords in the marketing activity requirements with the preset keywords and/or preset approximate keywords corresponding to the marketing activity template.
在具体的应用场景中，在获取到营销活动需求后，可将营销活动需求的活动信息中出现的动词确定为营销活动需求对应的关键词。In a specific application scenario, after the marketing activity requirement is obtained, the verbs appearing in the activity information of the marketing activity requirement may be determined as keywords corresponding to the marketing activity requirement.
例如，基于步骤201的实例，可从活动信息的筛选出对应的关键词为推荐、购买、兑换。则可将这些关键词分别与各活动类型对应的预设关键词和/或预设近似关键词进行匹配。For example, based on the example of step 201, the corresponding keywords can be selected from the activity information as recommendation, purchase, and redemption. Then, these keywords may be matched with preset keywords and/or preset similar keywords corresponding to each activity type.
204、将匹配的预设关键词和/或预设近似关键词数量最多的营销活动模板确定为目标营销活动模板。204. Determine the marketing activity template with the largest number of matching preset keywords and/or preset similar keywords as the target marketing activity template.
在具体的应用场景中，作为一种优选方式，如果找不到对应的营销活动模板，可取语义近似的关键词对应的营销活动模块，例如,“推举”与“推荐”语义近似，若营销活动需求中只包含推举、不包含推荐，那么可按照“推荐”进行查询。In a specific application scenario, as a preferred method, if no corresponding marketing activity template can be found, a marketing activity module corresponding to a keyword with similar semantics can be used. For example, "recommended" and "recommended" have similar semantics. If the requirements only include recommendation, but not recommendation, then you can query according to "recommendation".
进一步的，如果仍找不到对应的营销活动模板，可反馈报告信息，在技术人员创建该营销活动模板时可自动更新已有的营销活动模板库，后续如果有相同情况，可通过这个新创建的营销活动模板实现内容配置，进而做到机器自动学习的目的。Furthermore, if you still cannot find the corresponding marketing activity template, you can feed back the report information, and the existing marketing activity template library can be automatically updated when the technician creates the marketing activity template. The marketing activity template implements content configuration, and then achieves the purpose of automatic machine learning.
例如，基于步骤203的实例，可将从营销活动需求中确定的关键词：推荐、购买、兑换，与各活动类型对应的预设关键词和/或预设近似关键词分别进行匹配，若设定签到类型的营销活动对应的预设关键词和预设近似关键词为：签到、打卡等；设定抽奖类型的营销活动对应的预设关键词和预设近似关键词为：抽奖、抽取、摇奖等；设定MGM推荐类型的营销活动对应的预设关键词和预设近似关键词为：推荐、邀请等，则可判定满足关键词匹配要求的目标营销活动模板为签到类型的营销活动模板。For example, based on the example of step 203, the keywords determined from the marketing activity requirements: recommendation, purchase, and redemption can be matched with the preset keywords and/or preset approximate keywords corresponding to each activity type, if set The preset keywords and preset approximate keywords corresponding to the marketing activities of the sign-in type are: check-in, check-in, etc.; the preset keywords and preset approximate keywords corresponding to the marketing activities of the lottery type are: lottery, drawing, Lottery, etc.; set the preset keywords and preset approximate keywords corresponding to the MGM recommendation type of marketing activities as: recommendation, invitation, etc., then it can be determined that the target marketing activity template that meets the keyword matching requirements is a check-in type of marketing activity template.
205、提取营销活动需求中的活动规则。205. Extract the activity rules in the marketing activity requirements.
作为一种可选方式，步骤205具体包括：根据营销活动需求的内容句式匹配对应的样式模板；获取样式模板对应的内容读取规则；按照内容读取规则，从营销活动需求中与样式模板匹配的特定位置处读取活动规则。As an optional method, step 205 specifically includes: matching the corresponding style template according to the content sentence structure of the marketing activity requirement; obtaining the content reading rule corresponding to the style template; according to the content reading rule, matching the style template with the marketing activity requirement The active rule is read at a specific location matched.
例如，样式模板a中活动规则的内容位置在倒数第二行第三列的位置，如果营销活动需求的内容句式与样式模板a匹配，则可按照该位置读取；而样式模板b中活动规则的内容位置在倒数第一行第四列的位置，如果营销活动需求的内容句式与样式模板b匹配，则可按照该位置读取。For example, the content position of the activity rule in style template a is at the position of the penultimate row and the third column. If the content sentence pattern required by the marketing activity matches style template a, it can be read according to this position; while the activity rule in style template b The content position of the rule is in the penultimate row and the fourth column. If the content sentence pattern required by the marketing activity matches the style template b, it can be read according to this position.
206、确定目标营销活动模板的待填写项。206. Determine the items to be filled in the target marketing activity template.
其中，待填写项为目标营销活动模板重需要进行填写的数据类型，如活动时间、活动奖品数据、活动标题、活动规则等。Among them, the items to be filled are data types that need to be filled in the target marketing activity template, such as activity time, activity prize data, activity title, activity rules, and so on.
在具体的应用场景中，可根据目标营销活动模板的模板样式以及起参照作用的样本活动数据，确定目标营销活动模板中需要填写的数据项。In a specific application scenario, the data items to be filled in the target marketing activity template can be determined according to the template style of the target marketing activity template and the sample activity data used as a reference.
207、将与待填写项匹配的营销活动信息按照活动规则更新到目标营销活动模板中。207. Update the marketing activity information matching the items to be filled into the target marketing activity template according to the activity rules.
例如，若确定目标营销活动模板的待填写项有活动时间、活动奖品、活动规则、活动分享链接。则从营销活动需求中调用这些待填写项对应的数据信息，并将其填写到目标营销活动模板的对应位置。For example, if it is determined that the items to be filled in the target marketing activity template include activity time, activity prizes, activity rules, and activity sharing links. The data information corresponding to these items to be filled is called from the marketing activity requirements, and filled into the corresponding positions of the target marketing activity template.
208、利用更新后的目标营销活动模板，生成营销活动页面。208. Generate a marketing activity page by using the updated target marketing activity template.
在具体的应用场景中，在将营销活动信息填写到目标营销活动模板的对应位置后，可接收工作人员输入的确定指令，并自动生成可以投放使用的营销活动页面。In a specific application scenario, after the marketing activity information is filled in the corresponding position of the target marketing activity template, the confirmation instruction input by the staff can be received, and a marketing activity page that can be put into use can be automatically generated.
相应的，在生成营销活动页面后，为了满足用户的个性化定制，还可接收用户对营销活动页面的更改指令，按照更改指令对生成的营销活动页面进行活动内容或模板样式的修改，进一步完成对活动内容的定制。其中，对活动内容的修改可包括：活动开始和结束时间、事件设置(用户需要做什么业务操作才能触发活动规则，比如开户，绑定银行卡，购买理财产品等)、奖品设置(达到对应条件发放对应的奖品)、活动图片和颜色修改、活动分享链接修改。模板样式选项可包括文本字体以及大小、排版格式、可供替换的背景图片、展示效果、插件等。Correspondingly, after the marketing activity page is generated, in order to meet the user's personalized customization, it can also receive the user's modification instruction on the marketing activity page, and modify the activity content or template style of the generated marketing activity page according to the modification instruction, and further complete the Customization of event content. Among them, the modification of the activity content may include: activity start and end time, event setting (what business operations the user needs to do to trigger the activity rules, such as opening an account, binding a bank card, purchasing financial products, etc.), prize setting (meeting the corresponding conditions corresponding prizes), activity picture and color modification, activity sharing link modification. Template style options may include text font and size, layout format, alternative background images, display effects, plug-ins, and more.
相应的，为了在营销活动页面的生成过程中，实时监测活动页面的生成状态以及页面效果，作为一种优选方式，本实施例还可包括：在对目标营销活动模板进行营销活动信息的更新时，同步展示营销活动信息的UI排版效果；和/或生成展示页面效果的二维码，其中，二维码用于通过客户端扫描得到页面效果。Correspondingly, in order to monitor the generation status and page effect of the activity page in real time during the generation process of the marketing activity page, as a preferred method, this embodiment may further include: when updating the marketing activity information on the target marketing activity template , synchronously displaying the UI typesetting effect of the marketing activity information; and/or generating a QR code displaying the page effect, wherein the QR code is used to obtain the page effect by scanning the client.
209、若从营销活动需求中能够获取相应的活动渠道，则将活动渠道确定为营销活动页面的投放渠道。209. If the corresponding activity channel can be obtained from the marketing activity demand, then determine the activity channel as the delivery channel of the marketing activity page.
其中，活动渠道可包括：中小银行渠道，壹账通渠道，外部渠道等。在营销活动模板中增加活动渠道选项，可为新建营销活动选取对应的投放渠道，并且一个活动不允许选择多个渠道，活动信息在落入数据库会有渠道字段保存，前端活动页面在获取活动数据时，会根据渠道号和活动ID获取，不同渠道之间的活动数据是隔离的，互不影响，其中，活动数据包括活动配置的相关信息数据，像奖品信息，不同类型的活动信息，活动需要达到的任务事件等数据。Among them, the activity channels may include: small and medium-sized bank channels, OneConnect channels, external channels, etc. Add the option of activity channel in the marketing activity template, you can select the corresponding distribution channel for the new marketing activity, and it is not allowed to select multiple channels for an activity, the activity information will be saved in the channel field when it falls into the database, and the front-end activity page is getting activity data When, it will be obtained according to the channel number and activity ID. The activity data between different channels is isolated and does not affect each other. Among them, the activity data includes the relevant information data of the activity configuration, such as prize information, different types of activity information, and the activity needs Achieved task events and other data.
210、若从营销活动需求中未获取到活动渠道，则将营销活动信息的需求方确定为投放渠道。210. If the activity channel is not obtained from the marketing activity demand, determine the demand side of the marketing activity information as the distribution channel.
例如，若从营销活动需求中未获取到活动渠道，则进一步确定营销活动信息的需求方，如营销活动1是A银行办的，那需求方就是A银行，将A银行确定为对应配置的活动渠道。For example, if the activity channel is not obtained from the marketing activity requirements, then further determine the demand side of the marketing activity information, such as marketing activity 1 is organized by Bank A, then the demand side is Bank A, and Bank A is determined as the corresponding configured activity channel.
211、将生成的营销活动页面配置到投放渠道中进行投放。211. Configure the generated marketing activity page in the delivery channel for delivery.
在具体的应用场景中，为了提高营销活动页面的生成效率，以及使营销活动模板更能贴合用户的活动需求，减少用户对营销活动页面的修改，作为一种优选方式，本实施例还可包括：获取同投放渠道内营销活动频次最高的活动内容信息；将活动内容信息对应的营销活动页面编辑为新营销活动模板；将新营销活动模板替换或更新到目标营销活动模板中。In a specific application scenario, in order to improve the generation efficiency of the marketing activity page, make the marketing activity template more suitable for the user's activity needs, and reduce the user's modification of the marketing activity page, as a preferred method, this embodiment can also Including: obtaining the activity content information with the highest frequency of marketing activities in the same distribution channel; editing the marketing activity page corresponding to the activity content information into a new marketing activity template; replacing or updating the new marketing activity template into the target marketing activity template.
其中，在营销活动的前期策划时，可提供一些活动模板给运营人员使用，例如大转盘抽奖，九宫格抽奖，MGM拉新活动，任务活动等。可能在业务方使用过程中，有一些模板使用频次比较高，例如MGM拉新和任务直送，主要适用于银行引流和促活，运营人员在和银行沟通活动需求时，会总结出哪些活动规则和事件是常用的，在编辑活动模板时就添加和修改一些规则字段，保存为新的模板，等下次在和其他银行推广时可以就可以直接使用新的模板推广使用。Among them, in the early planning of marketing activities, some activity templates can be provided for operation personnel to use, such as big carousel lottery draw, Jiugongge lottery draw, MGM promotion activities, mission activities, etc. There may be some templates that are used frequently by the business side, such as MGM new arrivals and task direct delivery, which are mainly suitable for bank drainage and promotion. When the operator communicates with the bank about the activity requirements, what activity rules and policies will be summarized? Events are commonly used. When editing the event template, add and modify some rule fields, save it as a new template, and then use the new template directly for promotion when it is promoted with other banks next time.
相应的，为了满足运营人员对营销活动投放情况的实时跟踪，作为一种优选方式，在营销活动的运行过程中，还支持活动列表显示。Correspondingly, in order to meet the real-time tracking of the marketing campaign placement by the operator, as an optimal way, during the running of the marketing campaign, it also supports the display of the campaign list.
其中，活动列表可展示当前活动状态，操作菜单(编辑，废弃，发布)，中奖名单，回收站(恢复已删除的活动)等信息。通过一键式营销活动模板配置出来的活动，都会显示在活动列表中，活动列表支持活动查询，活动类型筛选，site渠道(银行渠道)，活动时间查询等。活动列表中会显示营销活动的具体信息，支持活动的启动/暂停，修改，发布，生成二维码和URL等功能。Among them, the activity list can display information such as current activity status, operation menu (edit, discard, publish), winner list, recycle bin (restore deleted activities). The activities configured through the one-click marketing activity template will be displayed in the activity list. The activity list supports activity query, activity type filtering, site channel (bank channel), activity time query, etc. The specific information of marketing activities will be displayed in the activity list, which supports functions such as starting/pausing, modifying, publishing, and generating QR codes and URLs.
通过上述营销活动信息的创建方法，可以将营销活动需求中包含的关键词与各活动类型的营销活动模板对应的预设关键词和预设近似关键词进行匹配，进而确定目标营销活动模板，获取目标营销活动模板的待填写项，并将与待填写项匹配的营销活动信息按照活动规则更新到目标营销活动模板中，进一步生成营销活动页面。另外，营销活动页面还支持编辑和预览，可随时调整活动页面展示效果。对于运营活动频次比较高的活动内容，可以编辑为新的模板，随时替换老旧的活动模板，使生成的营销活动页面更能满足用户的需求、符合个性化定制。还设置活动列表功能，可实时显示当前的活动状态，操作菜单，中奖名单等数据信息，实现对营销活动页面的安全监测以及数据的有效统计。通过本实施例中营销活动信息的创建方法，无需单独开发前端页面，活动配置完成后自动生成活动页面链接，活动配置简单高效，发布生产时可以减少因为配置繁琐和遗漏导致的生产问题发生。有效节省了人力和物力，提高了工作效率。Through the creation method of the above-mentioned marketing activity information, the keywords included in the marketing activity requirements can be matched with the preset keywords and preset approximate keywords corresponding to the marketing activity templates of each activity type, and then the target marketing activity template can be determined and obtained The items to be filled in the target marketing activity template, and the marketing activity information matching the to-be-filled items are updated to the target marketing activity template according to the activity rules, and the marketing activity page is further generated. In addition, the marketing activity page also supports editing and preview, and the display effect of the activity page can be adjusted at any time. For the activity content with relatively high frequency of operation activities, it can be edited into a new template, and the old activity template can be replaced at any time, so that the generated marketing activity page can better meet the needs of users and meet the personalized customization. The activity list function is also set, which can display the current activity status, operation menu, winning list and other data information in real time, so as to realize the security monitoring of the marketing activity page and the effective statistics of the data. Through the creation method of marketing activity information in this embodiment, there is no need to develop a front-end page separately. After the activity configuration is completed, the activity page link is automatically generated. The activity configuration is simple and efficient, and the production problems caused by cumbersome configuration and omissions can be reduced when publishing production. It effectively saves manpower and material resources and improves work efficiency.
进一步的，作为图1和图2所示方法的具体体现，本申请实施例提供了一种营销活动信息的创建装置，如图3所示，该装置包括：获取模块31、选取模块32、提取模块33、确定模块34、更新模块35、生成模块36。Further, as a specific embodiment of the method shown in Figure 1 and Figure 2, the embodiment of the present application provides a device for creating marketing activity information, as shown in Figure 3, the device includes: an acquisition module 31, a selection module 32, an extraction Module 33 , determination module 34 , update module 35 , generation module 36 .
获取模块31，可用于获取待创建的营销活动信息中包含的营销活动需求；An acquisition module 31, which can be used to acquire the marketing activity requirements contained in the marketing activity information to be created;
选取模块32，可用于根据营销活动需求选取对应的目标营销活动模板；The selection module 32 can be used to select a corresponding target marketing activity template according to the marketing activity requirements;
提取模块33，可用于提取营销活动需求中的活动规则；Extraction module 33, which can be used to extract activity rules in marketing activity requirements;
确定模块34，可用于确定目标营销活动模板的待填写项；A determination module 34, which can be used to determine the items to be filled in the target marketing activity template;
更新模块35，可用于将与待填写项匹配的营销活动信息按照活动规则更新到目标营销活动模板中；An update module 35, which can be used to update the marketing activity information matching the items to be filled into the target marketing activity template according to the activity rules;
生成模块36，可用于利用更新后的目标营销活动模板，生成营销活动页面。The generating module 36 is configured to generate a marketing activity page by using the updated target marketing activity template.
在具体的应该用场景中，为了根据营销活动需求选取出对应的目标营销活动模板，选取模块32，还可用于为不同活动类型的营销活动模板分别配置各自对应的预设关键词和预设近似关键词；将营销活动需求中的关键词与营销活动模板对应的预设关键词和/或预设近似关键词分别进行匹配；将匹配的预设关键词和/或预设近似关键词数量最多的营销活动模板确定为目标营销活动模板。In a specific application scenario, in order to select the corresponding target marketing activity template according to the marketing activity requirements, the selection module 32 can also be used to configure the corresponding preset keywords and preset approximations for the marketing activity templates of different activity types. Keywords; match the keywords in the marketing activity requirements with the preset keywords and/or preset approximate keywords corresponding to the marketing activity template; match the largest number of preset keywords and/or preset approximate keywords The marketing activity template of is determined as the target marketing activity template.
在具体的应用场景中，为了提取出营销活动需求中的活动规则，提取模块33，还可用于根据营销活动需求的内容句式匹配对应的样式模板；获取样式模板对应的内容读取规则；按照内容读取规则，从营销活动需求中与样式模板匹配的特定位置处读取活动规则。In a specific application scenario, in order to extract the activity rules in the marketing activity requirements, the extraction module 33 can also be used to match the corresponding style templates according to the content sentence patterns of the marketing activity requirements; obtain the content reading rules corresponding to the style templates; Content reading rules, which read campaign rules from specific locations in campaign requirements that match style templates.
在具体的应用场景中，为了在营销活动的创建过程中实现页面效果的动态展示，如图4所示，本装置还包括：展示模块37。In a specific application scenario, in order to realize the dynamic display of page effects during the creation of marketing activities, as shown in FIG. 4 , the device further includes: a display module 37 .
展示模块37，可用于在对目标营销活动模板进行营销活动信息的更新时，同步展示营销活动信息的UI排版效果；和/或The display module 37 can be used to synchronously display the UI typesetting effect of the marketing activity information when updating the marketing activity information on the target marketing activity template; and/or
生成模块36，还可用于生成展示页面效果的二维码，其中，二维码用于通过客户端扫描得到页面效果。The generating module 36 can also be used to generate a two-dimensional code displaying the page effect, wherein the two-dimensional code is used to obtain the page effect through scanning by the client.
相应的，为了选取出营销活动页面对应投放渠道，确定模块34，具体可用于可用于若从营销活动需求中能够获取相应的活动渠道，则将活动渠道确定为营销活动页面的投放渠道；若从营销活动需求中未获取到活动渠道，则将营销活动信息的需求方确定为投放渠道；Correspondingly, in order to select the delivery channel corresponding to the marketing activity page, the determination module 34 can be specifically used to determine the activity channel as the delivery channel of the marketing activity page if the corresponding activity channel can be obtained from the marketing activity demand; If the activity channel is not obtained in the marketing activity demand, the demand side of the marketing activity information is determined as the delivery channel;
提取模块33，还可用于将生成的营销活动页面配置到投放渠道中进行投放。The extracting module 33 can also be used to configure the generated marketing activity page into the delivery channel for delivery.
在具体的应用场景中，为了减少对生成的营销活动页面的修改次数，增强营销活动的生成效率，使其更能满足营销活动的需求，如图4所示，本装置还包括：编辑模块38、替换模块39。In a specific application scenario, in order to reduce the number of modifications to the generated marketing activity page, enhance the generation efficiency of the marketing activity, and make it more able to meet the needs of the marketing activity, as shown in Figure 4, the device also includes: an editing module 38 , replace module 39.
获取模块31，还可用于获取同投放渠道内营销活动频次最高的活动内容信息；The obtaining module 31 can also be used to obtain the activity content information with the highest frequency of marketing activities in the same delivery channel;
编辑模块38，可用于将活动内容信息对应的营销活动页面编辑为新营销活动模板；The editing module 38 can be used to edit the marketing activity page corresponding to the activity content information into a new marketing activity template;
替换模块39，可用于将新营销活动模板替换或更新到目标营销活动模板中。The replacement module 39 can be used to replace or update the new marketing activity template into the target marketing activity template.
需要说明的是，本实施例提供的一种营销活动信息的创建装置所涉及各功能单元的其它相应描述，可以参考图1至图2中的对应描述，在此不再赘述。It should be noted that, for other corresponding descriptions of the functional units involved in an apparatus for creating marketing activity information provided in this embodiment, reference may be made to the corresponding descriptions in FIG. 1 to FIG. 2 , which will not be repeated here.
基于上述如图1和图2所示方法，相应的，本申请实施例还提供了一种存储介质，其上存储有计算机程序，该程序被处理器执行时实现上述如图1和图2所示的营销活动信息的创建方法。Based on the method shown in Figure 1 and Figure 2 above, correspondingly, the embodiment of the present application also provides a storage medium on which a computer program is stored, and when the program is executed by a processor, the above-mentioned method shown in Figure 1 and Figure 2 can be realized. How to create the displayed campaign information.
基于这样的理解，本申请的技术方案可以以软件产品的形式体现出来，该软件产品可以存储在一个非易失性存储介质(可以是CD-ROM，U盘，移动硬盘等)中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本申请各个实施场景的方法。Based on this understanding, the technical solution of the present application can be embodied in the form of software products, which can be stored in a non-volatile storage medium (which can be CD-ROM, U disk, mobile hard disk, etc.), including several The instructions are used to make a computer device (which may be a personal computer, a server, or a network device, etc.) execute the method in each implementation scenario of the present application.
基于上述如图1、图2所示的方法，以及图3、图4所示的虚拟装置实施例，为了实现上述目的，本申请实施例还提供了一种计算机设备，具体可以为个人计算机、服务器、网络设备等，该实体设备包括存储介质和处理器；存储介质，用于存储计算机程序；处理器，用于执行计算机程序以实现上述如图1和图2所示的营销活动信息的创建方法。Based on the method shown in Figure 1 and Figure 2 above, and the virtual device embodiment shown in Figure 3 and Figure 4, in order to achieve the above purpose, the embodiment of this application also provides a computer device, which can be a personal computer, Server, network device, etc., the physical device includes a storage medium and a processor; the storage medium is used to store the computer program; the processor is used to execute the computer program to realize the creation of the above-mentioned marketing activity information as shown in Figure 1 and Figure 2 method.
可选地，该计算机设备还可以包括用户接口、网络接口、摄像头、射频(RadioFrequency，RF)电路，传感器、音频电路、WI-FI模块等等。用户接口可以包括显示屏(Display)、输入单元比如键盘(Keyboard)等，可选用户接口还可以包括USB接口、读卡器接口等。网络接口可选的可以包括标准的有线接口、无线接口(如蓝牙接口、WI-FI接口)等。Optionally, the computer device may further include a user interface, a network interface, a camera, a radio frequency (Radio Frequency, RF) circuit, a sensor, an audio circuit, a WI-FI module, and the like. The user interface may include a display screen (Display), an input unit such as a keyboard (Keyboard), and the like, and optional user interfaces may also include a USB interface, a card reader interface, and the like. Optionally, the network interface may include a standard wired interface, a wireless interface (such as a Bluetooth interface, a WI-FI interface) and the like.
本领域技术人员可以理解，本实施例提供的计算机设备结构并不构成对该实体设备的限定，可以包括更多或更少的部件，或者组合某些部件，或者不同的部件布置。Those skilled in the art can understand that the structure of the computer device provided in this embodiment does not constitute a limitation to the physical device, and may include more or less components, or combine some components, or arrange different components.
非易失性可读存储介质中还可以包括操作系统、网络通信模块。操作系统是管理营销活动信息创建方法的实体设备硬件和软件资源的程序，支持信息处理程序以及其它软件和/或程序的运行。网络通信模块用于实现非易失性可读存储介质内部各组件之间的通信，以及与该实体设备中其它硬件和软件之间通信。The non-volatile readable storage medium may also include an operating system and a network communication module. An operating system is a program that manages the physical device hardware and software resources of the marketing campaign information creation method, and supports the operation of the information processing program and other software and/or programs. The network communication module is used to realize the communication among various components in the non-volatile readable storage medium, and communicate with other hardware and software in the physical device.
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到本申请可以借助软件加必要的通用硬件平台的方式来实现，也可以通过硬件实现。通过应用本申请的技术方案，与目前现有技术相比，本申请可以将营销活动需求中包含的关键词与各活动类型的营销活动模板对应的预设关键词和预设近似关键词进行匹配，进而选取出目标营销活动模板，通过获取目标营销活动模板的待填写项，并将与待填写项匹配的营销活动信息按照活动规则更新到目标营销活动模板中，进一步生成营销活动页面。另外，营销活动页面还支持编辑和预览，可随时调整活动页面展示效果。对于运营活动频次比较高的活动内容，可以编辑为新的模板，随时替换老旧的活动模板，使生成的营销活动页面更能满足用户的需求、符合个性化定制。还设置活动列表功能，可实时显示当前的活动状态，操作菜单，中奖名单等数据信息，实现对营销活动页面的安全监测以及数据的有效统计。通过本实施例中营销活动信息的创建方法，无需单独开发前端页面，活动配置完成后自动生成活动页面链接，活动配置简单高效，发布生产时可以减少因为配置繁琐和遗漏导致的生产问题的发生，也有效节省了人力和物力，提高了工作效率。Through the above description of the embodiments, those skilled in the art can clearly understand that the present application can be realized by means of software plus a necessary general-purpose hardware platform, or by hardware. By applying the technical solution of this application, compared with the current existing technology, this application can match the keywords contained in the marketing activity requirements with the preset keywords and preset approximate keywords corresponding to the marketing activity templates of each activity type , and then select the target marketing activity template, obtain the items to be filled in the target marketing activity template, and update the marketing activity information matching the items to be filled into the target marketing activity template according to the activity rules, and further generate the marketing activity page. In addition, the marketing activity page also supports editing and preview, and the display effect of the activity page can be adjusted at any time. For the activity content with relatively high frequency of operation activities, it can be edited into a new template, and the old activity template can be replaced at any time, so that the generated marketing activity page can better meet the needs of users and meet the personalized customization. The activity list function is also set, which can display the current activity status, operation menu, winning list and other data information in real time, so as to realize the security monitoring of the marketing activity page and the effective statistics of the data. Through the creation method of marketing activity information in this embodiment, there is no need to develop a front-end page separately. After the activity configuration is completed, the link to the activity page is automatically generated. The activity configuration is simple and efficient, and the production problems caused by cumbersome configuration and omissions can be reduced when publishing production. It also effectively saves manpower and material resources and improves work efficiency.
本领域技术人员可以理解附图只是一个优选实施场景的示意图，附图中的模块或流程并不一定是实施本申请所必须的。本领域技术人员可以理解实施场景中的装置中的模块可以按照实施场景描述进行分布于实施场景的装置中，也可以进行相应变化位于不同于本实施场景的一个或多个装置中。上述实施场景的模块可以合并为一个模块，也可以进一步拆分成多个子模块。Those skilled in the art can understand that the accompanying drawing is only a schematic diagram of a preferred implementation scenario, and the modules or processes in the accompanying drawings are not necessarily necessary for implementing the present application. Those skilled in the art can understand that the modules in the devices in the implementation scenario can be distributed among the devices in the implementation scenario according to the description of the implementation scenario, or can be located in one or more devices different from the implementation scenario according to corresponding changes. The modules of the above implementation scenarios can be combined into one module, or can be further split into multiple sub-modules.
上述本申请序号仅仅为了描述，不代表实施场景的优劣。以上公开的仅为本申请的几个具体实施场景，但是，本申请并非局限于此，任何本领域的技术人员能思之的变化都应落入本申请的保护范围。The serial numbers of the above application are for description only, and do not represent the pros and cons of the implementation scenarios. The above disclosures are only a few specific implementation scenarios of the present application, but the present application is not limited thereto, and any changes conceivable by those skilled in the art shall fall within the protection scope of the present application.
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910340482.8ACN110210889A (en) | 2019-04-25 | 2019-04-25 | Creation method, device and the computer equipment of marketing activity information |
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910340482.8ACN110210889A (en) | 2019-04-25 | 2019-04-25 | Creation method, device and the computer equipment of marketing activity information |
| Publication Number | Publication Date |
|---|---|
| CN110210889Atrue CN110210889A (en) | 2019-09-06 |
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910340482.8APendingCN110210889A (en) | 2019-04-25 | 2019-04-25 | Creation method, device and the computer equipment of marketing activity information |
| Country | Link |
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| CN (1) | CN110210889A (en) |
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| SE01 | Entry into force of request for substantive examination | ||
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| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | Application publication date:20190906 |