Specific embodiment
Fig. 1 shows the media content jettison system 1 according to one embodiment comprising for choosing setting for media contentIt optionally further include media device 30 under line for 10 and the exclusive equipment positioning device 20 of individual.
Usual people carry the exclusive equipment 40 (as shown in Figure 1) of individual such as mobile phone, and the exclusive equipment 40 of individual refers toIt is that the electronic products such as each individual portable task equipment, such as mobile phone, iPad are also possible in one embodimentThe equipment that electronic tag etc. can identify individual specific identity.Media device 30 is often referred to be arranged on public place, example under lineMedia device as being used to play media content in subway, including display screen and/or broadcast etc.；The media content played is logicalOften it is advertisement, is also possible to some public good contents.
The exclusive equipment positioning device 20 of setting individual in media device 30 or nearby under the line, can be with individualThe exclusive interaction of equipment 40, especially can be a in the ambient enviroment of media device 30 actively or under the corresponding line of drive sweepThe exclusive equipment 40 of body.
In one embodiment, the exclusive equipment positioning device 20 of the individual is WiFi probe, when online lower media device 30Ambient enviroment in individual when carrying the mobile terminal 40 with WiFi access function, which can be used asThe exclusive equipment of body, if WiFi access function is in the open state, when the individual passes through WiFi probe, the mobile terminalWiFi near meeting active scan, and then the media access control address of itself is sent to WiFi router.Thus it obtainsPositioning signal of the media access control address as corresponding mobile terminal indicates the mobile terminal and corresponding individual under lineIn the ambient enviroment of media device 30.
In another embodiment, the exclusive equipment positioning device 20 of the individual is low-power consumption bluetooth beacon apparatus.The beaconDevice can send oneself distinctive ID to ambient enviroment, when the individual in the ambient enviroment of online lower media device 30 is taken with oneselfWhen band has the mobile terminal 40 of function of Bluetooth communication, which can be used as the exclusive equipment of individual, when the function is inWhen open state, application software on the mobile terminal, such as Alipay, the ID can be received, and be recorded in log, whenUser is again turned on this in application, the log can be uploaded to server-side, and thus server-side can be existed based on log identificationDifferent time sections descend the ID list of the individual around media device 30 online, this can be used as the positioning signal of each mobile terminalAnd it is acquired.
For choosing the equipment 10 of media content for acquisition and analyzing positioning signal, to choose suitable matchmakerHold in vivo and is played for media device 30 under line.Fig. 2 shows according to one embodiment for choosing the equipment 10 of media content.Equipment 10 for choosing media content includes acquiring unit 11, determination unit 12 and selection unit 13.Acquiring unit 11 canOne or more positioning signals corresponding with one or more exclusive equipment of individual are obtained, such as acquiring unit 11 can be from WiFiRouter receives the media access control address of the exclusive equipment of individual as positioning signal, or receives from the exclusive equipment of individualLog, and the positioning signal based on the exclusive equipment of log acquisition individual, such as descend media device online in different time sectionsThe ID list of individual around 30.
Determination unit 12 is based on the one or more positioning signal, is based especially on the number of the one or more positioning signalAmount can determine the first data for indicating the quantity of the individual at different time under line near media device 30.It is above-mentioned notIt can be different the period with the time.Since user carries the exclusive equipment of individual such as mobile phone, individual is exclusive sets for theseStandby quantity can indicate the quantity of user to a certain extent, therefore, can be led by the exclusive equipment positioning device of individualThe positioning signal of the exclusive equipment of dynamic or drive sweep export individual, and then working as media device under line, is determined according to the positioning signalThe quantity of the exclusive equipment of individual in preceding environment, so that it is determined that indicating at different time under line near media device 30First data of the quantity of body.Preferably, each individual only carries the exclusive equipment of an individual, i.e. individual and individualExclusive equipment is that correspondingly, this makes it possible to the quantity for accurately determining individual.It is also contemplated that each individual may carryMultiple exclusive equipment, or the exclusive equipment of individual without or close WiFi and Bluetooth function, the first data obtained in this wayAlthough cannot accurately indicate individual quantity, it is contemplated that practical application this still be able to a certain extent reflection individualQuantity.
Selection unit 13 is based on first data and chooses suitable media content from pre-stored media content, for lineLower media device 30 plays.By the preparatory typing of media content and corresponding client memory can be distributed to (not by cloudShow) it is stored, selection unit 13 can be interacted with memory, choose suitable media content, and then client device energyEnough control the media content that media device 30 under corresponding line plays the selection.
It is expected that determining working as media device under line using the exclusive equipment positioning device 20 of individual of such as WiFi probeIndividual amount in preceding environment will preferably, can determine expression in real time for choosing the equipment 10 of media content as a result,First data of the flow of the people under line in the ambient enviroment of media device 30, so that media device 30 plays under more new line in real timeMedia content.Although it is contemplated that certain exclusive equipment of individual send random media before being not attached to WiFi routerAccessing to control address, but the quantity of these random media access control address still is able to indicate the number of the exclusive equipment of individualAmount, and then indicate the quantity of individual.
In one embodiment, determination unit 12, which not only determines, indicates at different time under line near media device 30Individual quantity the first data, also each positioning signal in positioning signal determines corresponding individual based on one or moreId signal.For example, determination unit 12 can determine corresponding individual based on the media access control address of the exclusive equipment of individualID (such as Alipay ID).Determination unit 12 can also obtain the information of corresponding individual, including but not limited to gender, year based on the IDAge and consumption habit etc., so that these information are analyzed with the characteristic to determine corresponding individual.It is also contemplated that being previously storedThe characteristic of certain individuals searches corresponding individual character based on the information of individual by determination unit 12.In addition to the first data itOutside, selection unit 13 is also based on the characteristic of each individual in identified one or more individuals come out of pre-stored mediaSuitable media content is chosen in appearance, is played for media device 30 under line.
In general, a client device can control broadcasting of the media device to media content under one or more lines.ThoughRight system 1 shown in FIG. 1 only shows media device 30 and its exclusive equipment positioning device 20 of corresponding individual under a line,It is expected that the system 1 includes media device 30 under multiple lines, and there is individual corresponding with media device under each line speciallyBelong to equipment positioning device 20.Even, in some embodiments it is possible to only for the setting of media device 30 under multiple lines closer to each otherThe exclusive equipment positioning device 20 of only one individual.
In actual application, it can set media device under a certain range of one or more lines to by a visitorEnd equipment control in family is further able to there are multiple such client devices, to be directed to different location, such as subway station, public affairsHand over station or office building.
In this case, acquiring unit 11 can obtain the positioning signal of media device under corresponding one or more lines,Media device is controlled the broadcasting of media content by the same client device under the one or more line, 12 base of determination unitIn the positioning signal of each client device of correspondence, the priority of different client devices is determined；Selection unit 13 is based on describedPriority chooses the media content for being directed to different client devices from pre-stored media content.In this way by some clientMedia device can be controlled to be played simultaneously for selected by client section equipment under one or more lines of end equipment controlMedia content.
Fig. 3 shows the media content jettison system 2 according to another embodiment.The structure of the system 2 with it is shown in FIG. 1System 1 the difference is that, media device 30 under First Line is respectively illustrated in Fig. 31With media device 30 under the second line2, theThe one exclusive equipment positioning device 20 of individual1With the second exclusive equipment positioning device 20 of individual2Media under First Line are separately positioned on to setStandby 301With media device 30 under the second line2In or near.
In practical applications, it may be desirable to play to have in media device under multiple lines of same client control and closeThe media content of connection, such as some advertisements may be neighbourhood showing.It in this case being capable of design media content delivery system 2It is scheduled/links.Scheduling/the linkage is preferably realized in the processor of client.
In this case, it enables to be arranged in not collinear lower media device or each of the neighbouring exclusive equipment of individualPositioning device is communicated with the exclusive equipment of individual near media device under corresponding line respectively, accordingly, there exist respectively with it is rightMultiple exclusive equipment of individual of the exclusive equipment positioning device interaction of the individual answered.
In a specific embodiment, in the equipment 10 for choosing media content as shown in Figure 2, acquiring unit11 obtain through the first exclusive equipment positioning device 20 of individual1With first group of exclusive equipment of individual in multiple exclusive equipment of individualInteraction obtain the first positioning signal of one or more；And it obtains through the second exclusive equipment positioning device 20 of individual2WithOne or more second positioning signals that the interaction of second group of exclusive equipment of individual in multiple exclusive equipment of individual obtains.
When media device is closer to each other under the first and second lines, with the movement of individual, the first and second individuals are exclusiveFirst and second groups of possible parts of the exclusive equipment of individual that equipment positioning device is navigated to are identical.In general, first group of individual is speciallyBelonging to equipment may be not exactly the same with second group of exclusive equipment of individual.This is because the flowing of individual in public places is random, therefore, individual and its entrained exclusive equipment of individual under two lines in the ambient enviroment of media device are incompleteIt is identical, it is even entirely different.
It is contemplated that first and second groups of exclusive equipment of individual respectively include one or more exclusive equipment of individual.
Determination unit 12 is determined based on the first acquired positioning signal and the second positioning signal indicates same individual theMedia device 30 under one line1With media device 30 under the second line2Between movement the second data；Such as second data canIndicate same individual media device 30 under First Line1With media device 30 under the second line2Between direction of travel.In a realityIt applies in example, it can according to the exclusive equipment of same individual in navigate to the first and second groups exclusive equipment of individual and accordinglyPositioning time determines the direction of travel of same individual.
Same individual media device 30 under First Line is being determined1With media device 30 under the second line2Between movement itAfterwards, it can determine the media device 30 under First Line1With media device 30 under the second line2Between multiple individuals mobility status,Selection unit 13 can be determined in associated media based on the relevance of identified second data and media content as a result,Hold, such as neighbourhood showing, should how under First Line media device 301With media device 30 under the second line2Between distribute.ExampleSuch as, the first collection and the second collection of advertisement according to stream of people direction, can be distributed, so that most of individual is first seen after the first collection againSee the second collection.As shown in figure 3, the stream of people direction determined be under First Line media device towards media device under the second line,Therefore, the first collection that advertisement is chosen for media device under First Line is the second collection that media device chooses advertisement under the second line.
Fig. 4 is shown according to another embodiment for choosing the equipment 10 of media content.In the equipment 10 in addition toIt further include assessment unit 14 except acquiring unit 11, determination unit 12 and selection unit 13.The assessment unit 14, which can be assessed, to be broadcastPut the effect that selected media content is realized.
After having played the advertisement chosen on online lower media device, how many purchase in the individual of the advertisement is seen in assessmentProduct involved in the advertisement will be very significant.On the one hand, the effect that this advertisement that can evaluate selection is realized,On the other hand, the result of the assessment can be also further analyzed, thus the foundation chosen as further advertisement.
The assessment unit 14 can determine the mark number of corresponding individual based on the positioning signal of each exclusive equipment of individualAccording to the media content played for media device under line chosen based on the mark data and before determines whether the individual is boughtThe product that the media content plays determines the third data for indicating to have purchased the quantity of individual of the product, based on the first numberThe ratio bought in the individual for seeing the media content at different time is determined according to third data.
In one embodiment, as described above, using WiFi probe as the exclusive equipment positioning device of individual, in this feelingsUnder condition, corresponding media content can be chosen in real time according to stream of people's situation under line in media device current environment.But considerRandom rather than true media access control is sent before being not attached to WiFi router to certain exclusive equipment of individualAddress.These false media access control address can not be used to accurately determine the mark data of individual.
In this embodiment, assessment unit 14 determines included by each positioning signal in one or more positioning signalsMedia access control address whether be corresponding mobile terminal real media accessing to control address；If the media access controlAddress is not real media accessing to control address, then removing from one or more positioning signals includes the media access controlThe positioning signal of address, with the one or more positioning signals updated；One or more positioning signals based on the updateIn each positioning signal determine the first identifier data of corresponding individual；Based on first identifier data and chosen by thisLower media device determines whether the individual has purchased the product that the media content plays to the media content that the individual plays；Determine the third data for indicating to have purchased the quantity of individual for the product that the media content plays；And based on the first data andThird data determine the ratio for having purchased the individual of product of media content broadcasting.
In another embodiment, use low-power consumption bluetooth beacon apparatus as the exclusive equipment positioning device of individual, at thisIn the case of kind, positioning signal itself can indicate the mark (ID) of the individual at different time under line near media deviceList, thus, it is possible to be readily determined to indicate the individual mark (ID) at different time under the line near media deviceSecond identifier data.In the media played for media device under line that assessment unit 14 is chosen based on second identifier data and beforeHold and determines whether these individuals have purchased the product that the media content plays；Determine the production for indicating to have purchased media content broadcastingThe third data of the quantity of the individual of product；And the first data and the third data are based on, determination had purchased in the corresponding timeThe ratio of the individual of product involved in the media content played to the individual of process.
Although system and equipment shown in -4 describe various embodiments of the present invention referring to Fig.1, it will be understood that above-mentionedSystem and equipment are schematical, and be illustrate only in order to illustrate part necessary to the embodiment of the present invention, in realityWhen implementation, above system and equipment can also include other devices and/or unit.
In addition, though show each unit in the equipment for choosing media content in the same apparatus, it shouldIt is appreciated that above-mentioned each unit can be included in different position and/or equipment when implementing.In a realityIt applies in example, this is used to choose the equipment 10 of media content by the processing equipment realization in client, which can set with cloudIt is standby to be communicated, such as receive the media content of new typing from cloud device or receive daily record data.In another embodimentIn, one or more units in the equipment 10 of the selection media content, or even whole units, cloud device can be arranged onOn.Preferably, assessment unit 14 can be arranged in cloud device, in order to analyze its purchase row based on individual marking dataWhether to occur.Furthermore it is preferred that determination unit 12 can be arranged on cloud device when needing to analyze the characteristic of individualOn, in order to which the mark data based on individual obtains his characteristic, such as consumption habit.
In one embodiment, it can be anticipated that it is multiple for media device setting under one or several lines closer to each otherThe different types of exclusive equipment positioning device of individual, such as one WiFi probe of setting and a low-power consumption bluetooth beacon apparatus.In this case, WiFi probe and corresponding positioning signal are able to use to determine the first data for indicating individual amount, intoAnd it can ensure to determine stream of people's situation in real time, and choose suitable media content in real time；And it is filled using low-power consumption bluetooth beaconIt sets and is assessed, do not need to judge whether the media access control address of the exclusive equipment of individual is true in this way.
Fig. 5 is shown according to one embodiment for choosing the method 500 of media content.501, one or more is obtainedOne or more positioning signals of the exclusive equipment of individual, the positioning signal is by making the exclusive equipment positioning device of individual and oneA or multiple exclusive equipment interactions of individual are in media device or attached under the exclusive equipment positioning device setting online of the individual to obtainClosely.It specifically, can be by the exclusive equipment positioning device active scan of individual or the exclusive equipment of drive sweep individual come realIt is existing.
502, positioning signal, which determines, based on one or more is indicated at different time under the line near media deviceIndividual quantity the first data；And it 503, is chosen from pre-stored media content based on the first data for the lineThe media content that lower media device plays, the media content can be played later by media device under line.
In one embodiment, 502, each positioning signal in positioning signal is also determined and is corresponded to based on one or moreThe id signal of individual；Based on each id signal, the characteristic of corresponding individual is determined；And 503, also based on one or moreThe characteristic of each individual chooses media content from pre-stored media content in individual.
In another embodiment, 501, the first and second groups of individuals obtained in multiple exclusive equipment of individual respectively are specialBelong to first and second positioning signal of one or more of equipment, the positioning signal by make first and two the exclusive equipment of individual determinePosition device interacts respectively with the exclusive equipment of corresponding first and second groups of individuals to obtain；The first exclusive equipment positioning device of individualIt is arranged under First Line in media device or nearby, the second individual exclusive equipment positioning device setting media device under the second lineIn or near.502, being determined based on the first positioning signal and the second positioning signal indicates that same individual media under First Line are setSecond data of the movement under standby and the second line between media device；And 503, based on the second data and from pre-storedThe relevance for the media content being relative to each other chosen in media content determines respectively for media device under First Line and the second lineThe media content that lower media device plays.
In another embodiment, 501, one or more positioning of media device under corresponding one or more lines are obtainedSignal, media device is controlled the broadcasting of media content by a corresponding client device under the one or more line.?502, based on the one or more positioning signals for being directed to each client device, determine the priority of different client devices.AndAnd 503, it is based on priority, the media content for being directed to different client devices is chosen from pre-stored media content.
Fig. 6 is shown according to another embodiment for choosing the method 600 of media content.This method 600 and method500 the difference is that, this method 600 further includes being assessed 604.
Specifically, it in the embodiment that the exclusive equipment positioning device of individual includes WiFi probe, in this case, needsWanting one or more exclusive equipment of individual includes one or more mobile terminals with WiFi function, and one or more fixedPosition signal includes the media access control address of one or more mobile terminals.
In this embodiment, 604, media included by each positioning signal in one or more positioning signal are determinedAccessing to control address whether be corresponding mobile terminal real media accessing to control address；If the media access control address is notIt is real media accessing to control address, then removing from one or more positioning signals includes determining for the media access control addressPosition signal, with the one or more positioning signals updated；Each of the one or more positioning signals for determining and updatingThe first identifier data of individual corresponding to the corresponding mobile terminal of positioning signal；Confession based on the first identifier data and selectionThe media content that media device plays under line determines whether the individual has purchased the product of media content broadcasting；Determining indicates purchaseThe third data of the quantity of the individual for the product that the media content plays；Based on the first data and third data, purchase is determinedThe ratio of the individual for the product that the media content plays.
In the embodiment that the exclusive equipment positioning device of individual includes low-power consumption bluetooth beacon apparatus, in this case,Need the exclusive equipment of the individual that there is function of Bluetooth communication, and positioning signal further includes indicating at different time in the lineThe second identifier data of the mark (ID) of individual near lower media device.
In this embodiment, 604, that chooses based on second identifier data and before is played for media device under the lineMedia content determines whether the individual has purchased the product of media content broadcasting；Determining indicates to have purchased media content broadcastingProduct individual quantity third data；Based on the first data and third data, determines and have purchased media content broadcastingProduct individual ratio.
The ratio determined by above-mentioned assessment can be in 603 as the further foundation for choosing media content.
It, can although describing the method 500 and 600 of each embodiment of the invention with reference to above-mentioned corresponding process/stepTo understand, above-mentioned each process/processing involved in step can be split/changes/merges.In addition, between each embodimentIt can be recombined to obtain better effect, in anabolic process, the processing of each unit/step can be tuned so thatCorresponding effect can be obtained.
It is appreciated that the function of being used to choose each unit in the equipment of media content of each embodiment of the inventionAnd the process of method can be realized by computer program/software.These softwares can be loaded into the work of data processorIn memory, when running for the method that executes each embodiment according to the present invention.
Following the two of exemplary embodiment covering of the invention: computer journey of the invention is created that/used from the beginningSequence/software, and switch to existing program/software using computer program/software of the invention by means of updating.
Other embodiment according to the present invention provides a kind of machine (such as computer) readable medium, such as CD-ROM, whereinThe readable medium has the computer program code being stored in thereon, which enables calculating upon being performedThe method that machine or processor execute each embodiment according to the present invention.The machine readable media be, for example, together with other hardware orThe optical storage medium or solid state medium that part as other hardware is supplied.
The computer program for being used to execute the method for each embodiment according to the present invention can also be distributed otherwise,Such as via internet or other wired or wireless telecommunication systems.Computer program also may be provided in such as WWWOn network, and can be from the working computer that such network is downloaded to client device.
It is also to be understood that each embodiment of the invention for choose each unit in the equipment of media content andThe process of method can also be realized by the combination of hardware or hardware and software.
In one embodiment, a kind of system for obtaining customer group relevant to particular customer can be by memoryIt is realized with processor.Memory can store the computer of the method flow for running each embodiment according to the present inventionProgram code；When running the program code from memory, processor executes the process of each embodiment according to the present invention.
It must be noted that the embodiment of the present invention is described with reference to different themes.In particular, some embodiments are referencesMethod type claim describes, and other embodiments are reference device type claims to describe.However, this field skillArt personnel will learn from described above and below, unless otherwise specified, in addition to belong to a type of theme feature it is anyOther than combination, be related to any combination between the feature of different themes be also regarded as by this application discloses.Further, it is possible to combineWhole features provide the synergistic effect simply summed it up greater than feature.
The present invention is described above by reference to specific embodiment, it will be appreciated by those skilled in the art that without departing substantially from the present inventionSpirit and essential characteristics in the case where, can realize technical solution of the present invention in various ways.Specific embodiment is onlyIt is only illustrative, and not restrictive.In addition, between these embodiments can any combination, to achieve the object of the present invention.Protection scope of the present invention is defined by appended claims.
One word of " comprising " in description and claims is not excluded for the presence of other element or steps.It says in the descriptionThe function of each element that is bright or recording in the claims can also be split or combine, by corresponding multiple element or listOne element is realized.